Journey To Mastery

To have self-awareness and self-encouragement to do things differently are crucial parts of winning. Mitchelle Lyle talks to Elzie how she can be very tough on herself to be her best version and to show up in a particular way around others. They discuss how having discipline and putting in the work helps achieve your goal and be successful. So, whenever she was put in different situations, she reminds herself to avoid being a chameleon, adapting to everything and losing herself. This means really knowing who you are and what parts that felt comfortable adjusting to. Find out how Mitchelle relates her personal experience to leadership and personal mastery.Episode Highlights00:59 - I think one of the things that I was made aware of with my family and like my mom, just not being shy with understanding what it means to be a Black woman in America and what comes with that, having pride in that, as well as understanding there will be challenges and also, recognizing in my field.05:01 - My mom and sisters have always been there to be an encouragement me, to support, and really help me, especially in those tough times, and remind me who I am so that I can get back in there when I feel a bit defeated.08:44 - I think about the training that I need to do to win. I think about the practice that I need to put in. I think about other advantages that I need to just expose myself to. And I study myself and other people who are definitely winning in that space and seeing what they're doing.Connect with ElzieWebsiteLinkedInEmailConnect with Mitchelle LyleLinkedInPowered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

It's no secret that every professional experiences challenges during their career. How you overcome these challenges can determine your level of success. Mitchelle Lyle is a successful business professional who has faced her share of challenges throughout her career. They discuss some personal experiences she had throughout her career that helped her overcome all the professional challenges she faced into achieving success despite adversity. One of the few things that helped her stay grounded was learning the need for people as much of an introvert that she is. Despite enjoying her alone time, having a balance is also important. Tune in to find out how this balance has helped her to be a better leader.Episode Highlights01:20 - So, one of my first learnings or challenges for myself was to go out every weekend and speak to three people. And even though I loved my routine of going to get me some sushi and a bottle of wine and my movies and just chill out, I also needed to explore the new space I was in. 10:15 - It was those few things like in that one where I said, "I'm not apologizing." I will go through this thing. I get it. I will hear you out. I will explain my perspective, but I will not apologize to you because that is what I'm going to hold on to out of this.11:53 - No one even asked questions because I shadowed for a while. They don't even acknowledge these other things. Let's make this clean and concise was my goal. 13:17 - I think just weighing out the options, like I just knew I wasn't on the winning side. So, how can I best win holistically if I'm looking at the bigger picture.Connect with ElzieWebsiteLinkedInEmailConnect with Mitchelle LyleLinkedInPowered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

In this episode, Elzie interviews Jan Cavelle, an UK-based author who enjoys helping out other entrepreneurs, through writing, speaking, and mentoring. Jan believes that a healthy economy comes from supporting start-ups and scale-ups. She has written a book called Scale For Success and is releasing another one called Start for Success: The Entrepreneur's Guide to Start-ups.They talk about the importance of resilience and empathy for salespeople and how being self-motivated and doing research are key to success. It is also important to build relationships with clients and understand their needs to provide them with what they want or need. They discuss personal mastery and how Jan is able to take the concept of perseverance and turn it into action. When asked about the mental challenges faced by entrepreneurs, Jan says that it is incredibly hard and that salespeople often fall into the trap of becoming addicted to sales results. Listen to learn about the importance of investing in training quality people as a business grows and why leaders should do what is best for businesses, even if it means making tough decisions.Episode Highlights03:50 - You have to make yourself do lots of research and really get the data on your client, and get to know them, so you don't waste your pitching. But also I think these days, you're not talking about the sort of selling that used to go on of, "Hey, look at my product. I'm wonderful." You're looking at actually communicating with people, having empathy with the pain points or their desires, whichever it is, but relation to their emotions and that takes empathy.12:55 - When you're on your own, I think just having that discipline in the numbers game is probably enough, but you have to also look at the result's side. It's no use making ten large calls every single day and never getting a sale. You have to check the metrics of the quality of results you're getting. If it's not working, you've got to work out why and reassess but keeping going will get you there.21:09 - I think I didn't invest in the right quality people. There comes a time when you grow that you need some people who ideally are better than you, who are going to drive the business forward. I had people who'd been working for me and I thought, "They're lovely people. They've been here since the beginning." 28:15 - One of the biggest and most important things for any entrepreneur is self-development. If you don't actually prioritize yourself and develop your skills, protect your mental health, become more and more of a leader everyday. Founder is not a leader, or very rarely, and certainly a first time founder has an awful long way to go to turn themselves into a visionary leader. Connect with ElzieWebsiteLinkedInEmailConnect with Jan CavelleLinkedInStart for Success: The Entrepreneur's Guide to Start-upsPowered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

Elzie and Jan Cavelle discuss the importance of thought leadership, personal mastery, and storytelling in relation to business. Jan highlights the importance of self-development for any entrepreneur, emphasizing that it takes time, devotion, effort, sacrifice and dedication to become a visionary leader. She also points out the necessity of prioritizing oneself and protecting one's mental health to succeed in business. Jan's advice is invaluable for entrepreneurs looking to improve their skills and develop professionally."Founders oftentimes don't start off as visionary leaders" is an insightful quote for entrepreneurs. Jan Cavelle's response further expands on this idea, offering that people start businesses for many different reasons, and that even a great idea doesn't always equate to being a leader. To be successful, entrepreneurs must become visionary and be able to effectively sell why their business exists. This is a professional reminder that starting a business does not necessarily make one a leader and that additional effort is needed to become one.Episode Highlights00:43 - One of the biggest and most important things for any entrepreneur is self-development. If you don't actually prioritize yourself and develop your skills, protect your mental health, become more and more of a leader everyday. Founder is not a leader, or very rarely, and certainly a first time founder has an awful long way to go to turn themselves into a visionary leader. Connect with ElzieWebsiteLinkedInEmailConnect with Jan CavelleLinkedInStart for Success: The Entrepreneur's Guide to Start-upsPowered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

Elzie and Jan Cavelle discuss the importance of investing in training and quality people as a business grows. They emphasize the need for leaders to do what is best for the business, even if it means making tough decisions. They also talk about the difficulties of growing a business and needing to let go of employees who were with the company from the beginning, how hard it is to have that conversation, and what would need to be done for it to happen smoothly.Having leaders who are knowledgeable and invested in their employees’ well-being will ensure that they put their best foot forward into any project they may undertake. Besides setting an example, these leaders should communicate effectively with their staff so that everyone feels heard and valued. Furthermore, providing employees with appropriate resources like technology or well-structured learning opportunities can help drive success within a company. Episode Highlight00:56 - I think I didn't invest in the right quality people. There comes a time when you grow that you need some people who ideally are better than you, who are going to drive the business forward. I had people who'd been working for me and I thought, "They're lovely people. They've been here since the beginning." Connect with ElzieWebsiteLinkedInEmailConnect with Jan CavelleLinkedInStart for Success: The Entrepreneur's Guide to Start-upsPowered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

Elzie asks Jan Cavelle about personal mastery and how she is able to take the concept of perseverance and turn it into action. She notes that she is very strict with herself, always making a set number of phone calls each day regardless of whether or not she felt like it. When asked about the mental challenges faced by entrepreneurs, Jan says that it is incredibly hard and that salespeople often fall into the trap of becoming addicted to sales results. They also discuss the importance of checking the metrics of the quality of results regularly, and if they are not satisfactory, then changes need to be made.Episode Highlight02:02 - When you're on your own, I think just having that discipline in the numbers game is probably enough, but you have to also look at the result's side. It's no use making ten large calls every single day and never getting a sale. You have to check the metrics of the quality of results you're getting. If it's not working, you've got to work out why and reassess but keeping going will get you there.Connect with ElzieWebsiteLinkedInEmailConnect with Jan CavelleLinkedInStart for Success: The Entrepreneur's Guide to Start-ups Powered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

Selling has changed over the years, but the two most important things for a great salesperson are still resilience and empathy. Jan Cavelle talks with Elzie about how being self-motivated and doing research are key to being successful. It is also important to build relationships with clients and understand their needs in order to provide them with what they want and/or need. They also discuss the importance of listening, drawing out information from potential clients, and building relationships.Being a good salesperson is about more than just being persuasive. You also need to be resilient and understand your clients' needs. This means that you need to be able to listen carefully and figure out what they want. You also need to be able to build relationships with them so they feel comfortable trusting you.Episode Highlights01:16 - You have to make yourself do lots of research and really get the data on your client, and get to know them, so you don't waste your pitching. But also I think these days, you're not talking about the sort of selling that used to go on of, "Hey, look at my product. I'm wonderful." You're looking at actually communicating with people, having empathy with the pain points or their desires, whichever it is, but relation to their emotions and that takes empathy.Connect with ElzieWebsiteLinkedInEmailConnect with Jan CavelleLinkedInStart for Success: The Entrepreneur's Guide to Start-ups Powered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

Are you an experienced entrepreneur looking to take your digital marketing to the next level? In this episode, Elzie interviews the owner of Hite Digital St. Louis, Adam McChesney, who helps business owners create awareness, generate leads, and drive revenue with customized marketing strategies. If you're looking to up your digital marketing game, then this episode is for you!They talk about digital assets, which are anything that can be used to improve a website's google rank or generate calls and leads for a business, and include items such as blog posts, infographics, e-books, and videos. They dive into developing high-quality digital content which can help ensure that businesses' websites are seen by as many people as possible. They also discuss setting realistic expectations for what a product or service can do for a prospect's business to improving close rates. So, if you're ready to take your business' marketing efforts up a notch, then don't miss this episode!Episode Highlights:05:05 - In the digital real estate realm, I get to the first page of Google and I'm just renting every single call whether it's a monthly fee or pay per call and I'm doing that and you're basically paying me per commission or however it works out. So, it protects me as the digital marketing agency. I didn't just put two years' worth of work in and now the customer leaves. It also created an interesting opportunity for me. We had an auto glass website here in St. Louis that ranked to the first page of Google and started producing three, four hundred, five hundred calls a month. And every single company that I tried to rent those calls out to were like, man, we don't even get that many calls ourselves. This is a lot of calls.08:53 - My profile and all my content is geared towards 90% what it is like to be an entrepreneur, 10% digital marketing, but it's always telling a story and connecting that to something that our clients experience so that way the potential client on the other end can get tied into that story and just be like, "Man, if I just hired Adam and his team, maybe I could experience those things." But by doing so I've opened up. I've been super vulnerable. Here's what is not going well in business. Here's what is. But I tell the story so that way whether people like my stuff, comment, share it or not, they just see it. They're like, "Man, Adam is a real human. He is a digital marketer but he's an entrepreneur and a human just like myself." And so that gets me a ton of business.13:11 - The key is that expectation setting. So, when you get 10 phone calls from Google, these people don't know your brand for the most part, right? They are potentially price shopping. But they potentially just also need someone that's going to take care of them, give them a fair price and exceed their expectations. Whereas if you get 10 referrals from word of mouth or Susie down the street, you're probably going to close most of them. So, digital markers will say, "Hey, a lead is a lead." It's not. The leads that you get from digital marketing and the leads that you get from referrals and past customers are two completely different things. So, educating them on that process and then also understanding their business.Connect with ElzieWebsiteLinkedInEmailConnect with AdamLinkedInWebsiteInstagramPowered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

As a business owner, one of your main goals is to close sales and earn revenue. In order to do this, you need to have a strong close rate - the percentage of prospects who turn into paying customers. There are a number of things you can do to improve your close rate, but one of the most important is setting the right expectations. When you first start working with a prospect, take the time to understand their business. What are their goals? What are their pain points? By taking the time to learn about their business, you'll be able to set realistic expectations for what your product or service can do for them. This will help you avoid overselling, which can lead to disappointment and lost sales. Instead, focus on setting achievable goals that will provide real value for your prospect's business. By doing so, you'll be well on your way to improving your close rate.Episode Highlight01:03 - The key is that expectation setting. So when you get 10 phone calls from Google, these people don't know your brand for the most part, right? They are potentially price shopping but they potentially just also need someone that's going to take care of them, give them a fair price and exceed their expectations. Whereas if you get 10 referrals from word of mouth or Susie down the street, you're probably going to close most of them. So digital markers will say, hey, a lead is a lead, it's not. The leads that you get from digital marketing and the leads that you get from referrals and past customers are two completely different things. So educating them on that process and then also understanding their business.Connect with ElzieWebsiteLinkedInEmailConnect with AdamLinkedInWebsiteInstagramPowered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

As an entrepreneur, your personal brand is one of your most important assets. It can help you attract customers and investors, build trust and credibility, and differentiate yourself from the competition. There are many ways to build a strong personal brand, but one of the most important is to be active on social media. Platforms like Twitter, LinkedIn, and Facebook offer powerful opportunities to connect with your audience, share your story, and thoughtfully engage with others. But building a personal brand isn’t just about self-promotion – it’s also about connecting with others and building relationships. So don’t be afraid to reach out to other entrepreneurs, thought leaders, and influencers in your industry. By building a strong personal brand, you’ll be giving your business a major competitive advantage.Episode Highlight02:04 - My profile and all my content is geared towards 90% what it is like to be an entrepreneur, 10% digital marketing, but it's always telling a story and connecting that to something that our clients experience so that way the potential client on the other end can get tied into that story and just be like man, if I just hired Adam and his team, maybe I could experience those things but by doing so I've opened up. I've been super vulnerable, here's what is not going well in business, here's what is, but I tell the story so that way whether people like my stuff, comment, share it or not, they just see it. They're like, man, Adam is a real human. He is a digital marketer but he's an entrepreneur and a human just like myself and so that gets me a ton of business.Connect with ElzieWebsiteLinkedInEmailConnect with AdamLinkedInWebsiteInstagramPowered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

As the world goes increasingly digital, more and more businesses are relying on digital assets to promote their products and services. But what exactly are digital assets? Basically, they're anything that can be used to help improve a website's google rank or generate calls and leads for a business. This can include things like blog posts, infographics, e-books, and even videos. And while some businesses may have more digital assets than others, virtually all businesses can benefit from developing a strong online presence. After all, in today's day and age, it's simply not enough just to have a website - you need to have a website that is ranking high in search engines and generating leads. That's where digital assets come in. By developing high-quality content, businesses can help ensure that their websites are seen by as many people as possible, which can ultimately lead to more customers and more sales.Episode Highlight:01:00 - In the digital real estate realm, I get to the first page of Google and I'm just renting every single call whether it's a monthly fee or pay per call and I'm doing that and you're basically paying me per commission or however it works out. So it protects me as the digital marketing agency. I didn't just put two years worth of work in and now the customer leaves. It also created an interesting opportunity for me. We had an auto glass website here in St. Louis that ranked to the first page of Google and started producing three, four hundred, five hundred calls a month and every single company that I tried to rent those calls out to were like, man, we don't even get that many calls ourselves. This is a lot of calls.Connect with ElzieWebsiteLinkedInEmailConnect with AdamLinkedInWebsiteInstagramPowered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

In this episode, the main conversation topics revolve around the world of entrepreneurship, conducting business using a scientific method, and mastering the ego to be a better business leader and to make better business decisions. Sabir Semerkant's background is in computer science, which he leverages to help businesses grow through marketing and customer acquisition strategies. He explains how it requires time, work, and commitment to develop a thriving business as an entrepreneur. In the course of running your business, you should develop the habit of routinely putting your theories to the test and making adjustments in response to the results of those tests. Entrepreneurs need a competitive edge and that's what Elzie and Sabir dive deep into this podcast episode. Growth hacking requires more than just being an entrepreneur; it requires a penchant for thinking outside the box. Tune in to find out how you can keep learning and exploring to grow and gain new skills, which will give you the drive and determination to get closer to your business goals.Episode Highlights:02:42 - You can learn it but the thing is, you do need to have that knack that gives you that edge, otherwise, you're going through the mechanics of entrepreneurship. You're not really thinking, I hate to use the phrase thinking out of the box. But you're not thinking out of the box you're thinking like, "Oh, you know what? I need to go through these 12 steps. I need to go through these six things. I need to do SEO optimization. I need to do this and that." You're going through the mechanics of it, but you cannot really think outside the box to really – how do you take a product that has no presence nobody knows about it to becoming a household name? That cannot be your basic marketing classes that you took. You have to have some interesting side of you that you think very differently in order to bring that product and make it a household name.06:50 - To me, I would never say I'm right. Ever. Like as soon as you say that, go like, "Oh, you know what? I was right about that five dollar coupon. Look at how many people came back." Don't do that to yourself. Don't ever do that. In every boardroom, every executive management boardroom, and everyone of those meetings, everybody looks at a north star person, right? The CEO is right. The CMO is right. The VP of Marketing is right. She is right because she is the VP of, whatever, product management, right? As soon as you do that, you're bound to fail 100%.12:16 - It's a lot of self-reflection. It's a lot of looking deeper into yourself to see, "Did this thing fail because we did the wrong things or did it fail because of what I did?" Because if you mistreated one of your top developers on the team - engineers - and the person is now just collecting a paycheck and doesn't care about anybody's success, your success or company's success, nothing, to them it's just a paycheck. They'll come in. They'll do the bare minimum that's needed. Did they turn into that person because of the way you treated them as a leader?Connect with ElzieWebsiteLinkedInEmailConnect with Sabir SemerkantLinkedInWebsiteInstagramPowered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

As a leader, it's important to have a firm handle on your ego. On this micro episode, Sabir shares how he mastered his ego in business and as a leader. As an entrepreneur, there can be a lot of pressure to succeed and be the best. However, it's important to keep your ego in check and focus on your goals. When you allow your ego to run wild, it can lead to making rash decisions and taking unnecessary risks. Instead, focus on building an enduring business that will stand the test of time. By keeping your ego in check, you'll be able to make better business decisions and be a more effective leader.Episode Highlight01:02 - It's a lot of self-reflection, it's a lot of looking deeper into yourself to see did this thing fail because we did the wrong things or did it fail because what I did. Because if you mistreated one of your top developers on the team - engineers - and the person is now just collecting a paycheck and doesn't care about anybody's success, your success or company's success, nothing. To them it's just a paycheck, they'll come in, they'll do the bare minimum that's needed. Did they turn into that person because the way you treated them as a leader.?Connect with ElzieWebsiteLinkedInEmailConnect with SabirLinkedInWebsiteInstagramPowered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

As an entrepreneur, one of the most important things you can do is always question your assumptions and be willing to change your mind. This is what the scientific method is all about: constantly testing your hypotheses and then adapting based on the results. In business, this means that you should never blindly follow the "experts" or think that you are always right. Instead, always be willing to experiment and learn from your mistakes. This approach will help you stay flexible and agile, two essential qualities for any successful business.Episode Highlight:00:42 - To me, I would never say I'm right. Ever. Like as soon as you say that, go like, oh, you know what? I was right about that five dollar coupon. Look at how many people came back. Don't do that to yourself. Don't ever do that. In every boardroom, every executive management boardroom and everyone of those meetings, everybody looks at a north star person, right? The CEO is right, the CMO is right, The VP of Marketing is right, she is right because she is the VP of whatever, product management, right? As soon as you do that, you're bound to fail. 100%Connect with ElzieWebsiteLinkedInEmailConnect with SabirLinkedInWebsiteInstagramPowered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

Can entrepreneurship be taught? This is a question that Sabir tries to answer in this micro episode. He starts by talking about how there is no one formula for success when it comes to entrepreneurship. Instead, it is important to find your own path and what works best for you. He also talks about how entrepreneurship is not something that can be learned overnight. It takes time, effort, and dedication to build a successful business. Entrepreneurship can be a difficult and challenging journey, but it can be incredibly rewarding. With the right mindset and approach, entrepreneurship can be an extremely rewarding experience. Sabir provides some great insights into the world of entrepreneurship in this micro episode.Episode Highlight:00:29 - You can learn it but the thing is, you do need to have that knack that gives you that edge, otherwise, you're going through the mechanics of entrepreneurship, you're not really thinking, I hate to use the phrase thinking out of the box, but you're not thinking out of the box you're thinking like oh, you know what, I need to go through these 12 steps. I need to go through these six things. I need to do SEO optimization. I need to do this and that. You're going through the mechanics of it, but you cannot really think outside the box to really, how do you take a product that has no presence nobody knows about it to becoming a household name. That cannot be your basic marketing classes that you took. You have to have some interesting side of you that you think very differently in order to bring that product and make it a household name.Connect with ElzieWebsiteLinkedInEmailConnect with SabirLinkedInWebsiteInstagramPowered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

When it comes to finding success in your career, there's no single formula that will guarantee success. However, there is one important ingredient that you can't afford to ignore: your purpose. Too often, people chase their dreams without first stopping to consider what they're really passionate about. As a result, they end up in jobs that don't fulfill them and eventually become unhappy or even disengaged with their work.According to a recent study, 52% of employees are unhappy at work and 71% are disengaged. What's more, 50% or more of workers are actively looking for new jobs while they're still employed. Dr. Joe Johnson is a perfect example of someone who followed his purpose and made a significant impact as a result. Despite graduating from high school with a 1.6 GPA and undergrad with a 2.4 GPA, he went on to become a successful national speaker, trainer, peak performance coach, and entrepreneur leader.In this episode,  Dr. Joe shares his thoughts about taking time to learn who you are and finding your authentic voice, understanding the game you're playing in, learning from experiences to overcome obstacles, unleashing our purpose, being selfish with healing, and becoming aware of your thoughts, feelings, and actions so you can learn how to control them. This focus on personal growth has helped Dr. Joe create minor shifts that have had a major impact in his life and career. And as a result, he's been able to help countless other people do the same.Episode Highlights:05:41 - There was this feeling that I was doing the right thing. Purpose to me, is a soul feeling. You're going to feel it in your soul, right? And so I stuck to it because it takes a long time to figure out who you are as a speaker, your style, right? Because what you see is people try to mimic other speakers and you can't be great unless you are who you are. And so that's why I took so long. I was nurturing my purpose, figuring out my flow, figuring out what I wanted to talk about, figuring out who I was as a speaker. And then it was time to start to get paid.24:44 - A lot of people dream big but then they get to this destination and they're like, yo, this is not what I thought it was going to be. And the purpose is different. So if you look at the fundamental definition of dreams and purpose, they're two different things. Dreams are thoughts or ideas that may or may not come true. That's the fundamental definition. Purpose is the reason for which something or someone exists. If you just look at the fundamental definition alone, and if you have any type of spirituality to you, there's a spiritual piece to the reason for which something or someone exists. It's here. You don't find your purpose, you don't discover it, you unleash it, it's already here. But then what happens, you get introduced, once you tap into that initial layer of your purpose, then you get introduced to the other levels of your purpose.35:40 - Sometimes it's as simple as I just need a reset, I need to take a weekend to myself, get back to center, realign, and I'm back. But sometimes it's I'm done with this job. I'm done with this relationship. I`m done with my old self. If you understand the game that you're playing in and the first game you need to understand is self is this game called life.Connect with ElzieWebsiteLinkedInEmailConnect with Dr. JoeLinkedInPowered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

In this micro episode, Dr. Joe talks about how self-mastery can impact business. He says that in order to be great at what you do, you first have to be great at who you are. He explains that self-mastery is the process of understanding and developing yourself so that you can reach your full potential. It involves becoming aware of your thoughts, feelings, and actions, and learning how to control them. This process can help you to overcome challenges and achieve success in all areas of your life, including business. When you have a strong sense of self-mastery, you can set goals and stick to them, even when things get tough. You are also more likely to be successful in negotiations and other business dealings. Therefore, developing self-mastery can have a significant impact on your business success.Episode Highlight:04:30 - Sometimes it's as simple as I just need a reset, I need to take a weekend to myself, get back to center, realign, and I'm back. But sometimes it's I'm done with this job. I'm done with this relationship. I`m done with my old self. If you understand the game that you're playing in and the first game you need to understand is self is this game called life.Connect with ElzieWebsiteLinkedInEmailConnect with Dr. JoeLinkedInPowered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

In this micro episode, Dr. Joe talks about Being Selfish With Your Healing. In our society, we've been taught that being selfish is a bad thing. However, when it comes to our own growth and healing, we need to be a bit selfish. This means setting boundaries, saying "no" when we need to, and doing what's best for us - even if it means upsetting other people. It's not always easy to be selfish, but it's essential for our wellbeing. By making our own wellbeing a priority, we can start to create lasting change in our lives.Episode Highlight05:02 - All of this work that we're talking about is important for you to be selfish with your healing, Too many of us, we think selfish is a bad thing. It's not. Sometimes you need to isolate, you need to remove because what some people say is they say things like, I can't move there it`s too cold, it's too far, I don't know anybody here. I can't go over there. And the reason they do that is because they don't have a clear understanding yet that sometimes your ability to unleash your purpose or go to the next level of your purpose is in a different geographical location.WebsiteLinkedInEmailConnect with Dr. JoeLinkedInPowered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

Purpose is the reason for which something or someone exists. It is the cause or intention for which something is done. Purpose is often thought of as a goal that we strive to achieve but it can also be thought of as a guiding principle that helps us live our lives in a way that is meaningful and fulfilling. Purpose can be personal or professional, individual or collective and it can change over time. But what remains constant is our need to find purpose in our lives. Dr. Joe Johnson shares his thoughts about purpose and how it can help us unleash our potential and live our best lives. purpose is the engine that drives us forward and propels us toward our goals. It gives our lives direction and meaning. And it is an essential part of who we are. Thanks for listening.Episode Highlight03:33 - A lot of people dream big but then they get to this destination and they're like, yo, this is not what I thought it was going to be. And the purpose is different. So if you look at the fundamental definition of dreams and purpose, they're two different things. Dreams are thoughts or ideas that may or may not come true. That's the fundamental definition. Purpose is the reason for which something or someone exists. If you just look at the fundamental definition alone, and if you have any type of spirituality to you, there's a spiritual piece to the reason for which something or someone exists. It's here. You don't find your purpose, you don't discover it, you unleash it, it's already here. But then what happens you get introduced, once you tap into that initial layer of your purpose, then you get introduced to the other levels of your purpose.Connect with ElzieWebsiteLinkedInEmailConnect with Dr. JoeLinkedInPowered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

You Win Or You Learn. That's the mantra that Dr. Joe, a well-known speaker and business owner, lives by. And it's something that he wants everyone to adopt in their own lives. After all, as he says, life is all about learning. And while we may not always win, we can always learn from our experiences - good and bad. So the next time you face a challenge, remember the words of Dr. Joe: You Win Or You Learn. It just might help you to overcome whatever obstacles are in your way.Episode Highlight01:52 - I went there excited like, oh well, I'm geeked, right? I get there, the whole conference, I sold a total of about 75 dollars in products. And then that moment was another crossroad that said do you want this and what I learned, because remember, there's no win or losing. We win or we learn. What I learned is, I was never going to be a vendor unless I was speaking somewhere, and from then on, I've never been a vendor anywhere unless I was speaking.Connect with ElzieWebsiteLinkedInEmailConnect with Dr. JoeLinkedInPowered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

In this micro episode, Dr. Joe shares his thoughts about the importance of understanding the game you're playing in. He talks about how you don't want to look back on your life and regret not doing what you really wanted to do. He encourages people to make decisions that will lead them to a life that they're happy with. Ultimately, Dr. Joe emphasizes the importance of making choices that will lead to a life that is fulfilling and satisfying.Episode Highlight03:56 - He said his father, when he was younger, could have been a pretty good comedian. But, he couldn't see that for himself. So what did he do? He took the safe route. He got a job 9 to 5. Next thing you know they fired him and Jim Carrey said, imagine if he would have put all of that hard work that he put in for that job that he really didn't want to do into what he wanted to do. And some people are scared to do that and they get mad at everybody else, where they really should be mad at themselves. And I'm not saying it's their fault because society creates this understanding that you should be a worker.Connect with ElzieWebsiteLinkedInEmailConnect with Dr. JoeLinkedInPowered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

In this micro episode, Dr. Joe shares his thoughts about how it takes time to learn who you are as a speaker. He explains that you can't be great unless you are who you are. To find your authentic voice, you need to be patient and put in the work. Dr. Joe also stresses the importance of staying true to yourself and not falling into the trap of imitating other speakers. Ultimately, he advises that the best way to become a great speaker is simply to be yourself. By following these tips, you'll be well on your way to finding your own unique voice.Episode Highlight04:08 - There was this feeling that I was doing the right thing. Purpose to me, is a soul feeling. You're going to feel it in your soul, right? And so I stuck to it because it takes a long time to figure out who you are as a speaker, your style, right? Because what you see is people try to mimic other speakers and you can't be great unless you are who you are. And so that's why I took so long. I was nurturing my purpose, figuring out my flow, figuring out what I wanted to talk about, figuring out who I was as a speaker. And then it was time to start to get paid.Connect with ElzieWebsiteLinkedInEmailConnect with Dr. JoeLinkedInPowered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

The most successful people in the world are always looking for ways to improve themselves. It's no secret that personal reflection is key to growth. Elzie is joined by Rachel Druckenmiller and they talk about how in order to improve ourselves, we need to take a step back and assess our strengths and weaknesses. If you want to achieve anything in life, you have to take the time to reflect on your past experiences and learn from them. Learn more about the benefits of personal reflection and how it can help you achieve your goals!Episode Highlights03:19 I think having a plan, having support, being flexible with it. I think a lot of times people have a, they have their path and their plans like this is step 1 and this is step 2 and this is step 3 and it's like no, I might go to like step 15 and then I may go back to step 3 and then I might go back up to step 27 and then just accepting that it's probably not going to look the way you think it's going to, to kind of allow the unfolding. I think also to do what you can. When you think about the issues that, I think at our church, I talk about like, what are the things that tug at your heart? So part of it is thinking like, okay well, what can you do to be a contribution in an area that's meaningful and important to you? 06:02 As a solopreneur I haven't necessarily had super direct experience I'm just 2 to 3 years into running my business, doing what I'm doing, but I'm seeing more and more organizations that are reaching out to me saying that they're really focused on emphasizing, belonging and diversity and equity and inclusion and they're not just saying it, they're putting task forces together and they're empowering their employees and they're funding things and then they have goals around for instance, I've had groups come to me and say we have all dudes on our executive team and we know that's not okay and we're taking steps to change that so we formed this coalition and we formed this group, I think there's so much work to be done.09:54 One of the key factors that contributed most to a toxic culture was a lack of inclusion. That's what they found was one of the contributing factors, I mean not surprising right? If you don't feel like you're a part of something and it's different. It's the difference between fitting in and belonging, right? Fitting in is like I'm doing the things that you expect me to do whether or not they actually align for me to be a part of this thing and belonging is like I can show up and be me. I can be who I am and that's accepted.Connect with ElzieWebsiteLinkedInEmailConnect with Rachel DruckenmillerLinkedInPowered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

It's no secret that businesses have been moving away from the traditional, emotionless approach to doing business. In fact, b2b owners and leaders have been increasingly vocal about the importance of bringing your whole self to work, and creating an inclusive environment where everyone feels comfortable being themselves. For many founders, this shift has been a game-changer. They've found that by being more open and authentic with their employees, they've been able to create a more positive and productive work environment. And while there are still some holdouts who believe that emotions have no place in business, it's clear that the tide is turning. More and more businesses are recognizing that emotion belongs in business.Episode Highlight00:44 - One of the key factors that contributed most to a toxic culture was a lack of inclusion. That’s what they found was one of the contributing factors, I mean not surprising right? If you don't feel like you're a part of something and it's different. It’s the difference between fitting in and belonging, right? Fitting in is like I'm doing the things that you expect me to do whether or not they actually align for me to be a part of this thing and belonging is like I can show up and be me. I can be who I am and that's accepted.Connect with ElzieWebsiteLinkedInEmailConnect with Rachel DruckenmillerLinkedInPowered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

B2B startup founders and business owners are always looking for new ways to cultivate a sense of belonging within their organizations. A sense of belonging is essential for building a strong team that is cohesive and productive. However, creating a space of belonging takes intentional effort. It's not enough to simply foster an environment where employees feel comfortable expressing themselves; b2b entrepreneurs must also create opportunities for employees to connect with one another on a deeper level. One way to do this is to create "community committees" that are responsible for planning social events and other activities that promote bonding and connection. By taking the time to foster a sense of belonging within their organizations, b2b startup founders and business owners can create more cohesive and productive teams.Episode Highlight:01:37 - As a solopreneur I haven't necessarily had super direct experience I'm just 2 to 3 years into running my business, doing what I'm doing, but I'm seeing more and more organizations that are reaching out to me saying that they're really focused on emphasizing, belonging and diversity and equity and inclusion and they're not just saying it, they're putting task forces together and they're empowering their employees and they’re funding things and then they have goals around for instance, I've had groups come to me and say we have all dudes on our executive team and we know that's not okay and we're taking steps to change that so we formed this coalition and we formed this group, I think there's so much work to be done.Connect with ElzieWebsiteLinkedInEmailConnect with Rachel DruckenmillerLinkedInPowered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

As a business owner, it's important to have a plan for your development. This plan should include what you want to achieve and how you're going to get there. It's also important to have support along the way. This could be from family, friends, or even other business owners. Finally, be flexible. Things will inevitably change as you go along, so don't be afraid to adjust your plans accordingly. Having a plan gives you a roadmap to follow, but being flexible ensures that you can adapt as needed.Episode Highlight:01:27 - I think having a plan, having support, being flexible with it. I think a lot of times people have a, they have their path and their plans like this is step 1 and this is step 2 and this is step 3 and it's like no, I might go to like step 15 and then I may go back to step 3 and then I might go back up to step 27 and then just accepting that it’s probably not going to look the way you think it's going to, to kind of allow the unfolding. I think also to do what you can. When you think about the issues that, I think at our church, I talk about like, what are the things that tug at your heart? So part of it is thinking like, okay well, what can you do to be a contribution in an area that's meaningful and important to you?Connect with ElzieWebsiteLinkedInEmailConnect with Rachel DruckenmillerLinkedInPowered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

In this recap episode, Elzie shares 3 talking points that Purdeep shares in the full episode and why these are important for b2b founders. First, men need help. B2B businesses are often started by men who are used to being in charge and taking care of everything themselves. However, this is not sustainable in the long term. Men need to learn to delegate and trust others to help them grow their business. Second, men who win are those who are able to align their team with their vision. B2B businesses require a clear vision and strong leadership in order to succeed. Those who are able to articulate their vision and inspire their team to buy into it are more likely to achieve success. Finally, what is internal alignment? Internal alignment is vital for any b2b business. Without it, the company will be constantly tugged in different directions, making it difficult to achieve any real progress. Internal alignment requires the leader to have a clear vision, the team to be bought into that vision, and everyone to be working towards the same goal. When these three things are in place, a b2b business has a much better chance of achieving success.00:29 - Men need help. 00:44 - Men who Win. 01:05 - What is internal alignment?Connect with PurdeepLinkedinComplete Man BookFree Audio book for the Enterprisers! www.completemanaudio.com  Promo code: victory75Connect with ElzieWebsiteLinkedInEmailPowered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

Do you feel like you are always working? Do you feel like you never have enough time for your family or friends? If this sounds like you, it's time to start focusing on work-life balance. Elzie is joined by Purdeep Sangha and they talk about achieving work life harmony and how it is possible through coaching and mentoring. They discuss why it's important for men to have a coach who can help them manage their time and reach their goals. Discover now the top tips for achieving work life harmony!Episode Highlights03:05 So I saw a man who was doing everything for his family and doing more for his family than himself, still struggle and had to go to alcohol to overcome his personal challenges, and eventually he passed away because he had diabetes, and the alcohol accelerated his diabetes. So, at a young age I saw my dad go through this. My goal is to help men get through their biggest challenges so not only can they be successful but also be happy and fulfilled. Because I know that when a man is more fulfilled and happy in his life, he's gonna be more likely to have a better relationship with his wife and be more present and a better father.09:56 Every man wants to but here's what ends up happening. They default to the business or their career. That's what it is. It's like an automatic default switch. It's not that they don't want to, it's like okay my business, investing money in my business is actually going to get me better returns, it's going to get me to where I want to be faster than self-mastery, when in the case, it's the complete opposite. When you focus on yourself that's how much faster your business actually grows. But again, to answer your question, you've used an awesome analogy when it comes to sports, that's the analogy that we use because the world of sports, you have to be high-performing and in order to be high-performing you have to have the latest science, you have to have the latest research, the latest coaches and training techniques. Well that's what we do for business professionals.16:43 You know because you feel great. You know that what you're doing is what you want to be doing, what you should be doing, and it feels good to do it even though it might be tough. You’re coming up with challenges but you know there's an end game, you know there's a purpose and that purpose feels good for you. You don't feel like something is missing, you feel like you're working towards something, you're actually growing along the way. Misaligned is when you don't feel right, there's something not right about it, your gut typically tells you. So there could be misalignment in your business, just like I had misalignment in my business, there could be misalignment in your life. For example, it could be a relationship, this happens a lot with men.Connect with Purdeep SanghaLinkedInComplete Man BookFree Audio book for the Enterprisers! www.completemanaudio.com  Promo code: victory75Connect with ElzieWebsiteLinkedInEmailPowered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

Internal alignment is key in business. It's aligning your personal feelings with business goals and objectives. It's making sure that the business decisions you make are in line with your personal values. It's also making sure that your career goals are in line with the business goals. Having internal alignment is important because it helps you build a strong relationship with the business. You're able to trust the business more, and you're able to be more successful in your career. When you have internal alignment, you're able to feel good about the decisions you make, and you're able to make better decisions for the business.Micro Episode Highlight01:03 - You know because you feel great. You know that what you're doing is what you want to be doing, what you should be doing, and it feels good to do it even though it might be tough. You’re coming up with challenges but you know there's an end game, you know there's a purpose and that purpose feels good for you. You don't feel like something is missing, you feel like you're working towards something, you're actually growing along the way. Misaligned is when you don't feel right, there's something not right about it, your gut typically tells you. So there could be misalignment in your business, just like I had misalignment in my business, there could be misalignment in your life. For example, it could be a relationship, this happens a lot with men.Connect with PurdeepLinkedinComplete Man BookFree Audio book for the Enterprisers! www.completemanaudio.com  Promo code: victory75Connect with ElzieWebsiteLinkedInEmailPowered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

Purdeep Sangha believes that if you want to be successful in business, you have to be willing to invest in yourself and your career. You have to be constantly learning and growing, and you have to be willing to put in the hard work. He also believes that you have to be prepared to take risks, and that you can't be afraid of failure. Ultimately, if you want to be a successful businessman, you have to be willing to do whatever it takes to win.03:51 - Every man wants to but here's what ends up happening. They default to the business or their career. That's what it is. It's like an automatic default switch. It's not that they don't want to, it's like okay my business, investing money in my business is actually going to get me better returns, it's going to get me to where I want to be faster than self-mastery, when in the case, it's the complete opposite. When you focus on yourself that's how much faster your business actually grows. But again, to answer your question, you've used an awesome analogy when it comes to sports, that's the analogy that we use because the world of sports, you have to be high-performing and in order to be high-performing you have to have the latest science, you have to have the latest research, the latest coaches and training techniques. Well that's what we do for business professionals.Connect with PurdeepLinkedinComplete Man BookFree Audio book for the Enterprisers! www.completemanaudio.com  Promo code: victory75Connect with ElzieWebsiteLinkedInEmailPowered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

In this micro episode, Purdeep Sangha highlights the importance of a strong family unit for healthy communities. He emphasizes that men need help in order to be successful, and that it is essential for business owners to have values and principles. Purdeep`s insights are valuable for business owners and for anyone interested in building strong communities. His advice will help business owners to create healthier workplaces and families, and to promote the values that are essential for a thriving community.01:35 - So I saw a man who was doing everything for his family and doing more for his family than himself, still struggle and had to go to alcohol to overcome his personal challenges, and eventually he passed away because he had diabetes, and the alcohol accelerated his diabetes. So, at a young age I saw my dad go through this. My goal is to help men get through their biggest challenges so not only can they be successful but also be happy and fulfilled. Because I know that when a man is more fulfilled and happy in his life, he's gonna be more likely to have a better relationship with his wife and be more present and a better father.Connect with PurdeepLinkedinComplete Man BookFree Audio book for the Enterprisers! www.completemanaudio.com  Promo code: victory75Connect with Elzie Website LinkedIn EmailPowered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

In this recap episode, Elzie mentions 3 key takeaways from his conversation with Dallas Gordon for b2b founders. The first is how to find your niche as a b2b founder. The second is how to turn fear into fuel for success. The third is narrowing down options to increase your chances of success. All three of these are important points for b2b founders to keep in mind. The first take away, finding your niche as a b2b founder, is important because it will help you focus your business and make it more successful. The second take away, turning fear into fuel for success, is also important because it will help you overcome obstacles and achieve your goals. The third take away, narrowing down options to increase your chances of success, will help you make better decisions and achieve your desired results. All three of these points are essential for b2b founders to remember in order to be successful.00:37 - How To Find Your Niche As A B2B Founder01:08 - How To Turn Fear Into Fuel For Success01:40 - Narrowing Down Options to Increase Your SuccessConnect with ElzieWebsiteLinkedInEmailConnect with DallasLinkedInInstagramPowered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

When it comes to b2b business success, there are a lot of things that go into it. Dallas Gordon joins Elzie to share some of her insights on the most important things. In this episode, they talk about how to find your niche as a founder, how to use your fear to create success, and how not to take your business personally by separating your business life from your personal life. Listen in to learn some tips on how to increase your chances of achieving success in the b2b arena! Highlights: 05:25 In order to win the race and to get where I want to get through this path of entrepreneurship, the more lanes I open up the faster I'm going to get there, but oftentimes it's just not true. It's just not true I mean, now like I said, different people have differences of opinions on this, but from my own experience the more lanes that I had open the less energy I had available to put into one long enough to really see if it's successful enough.12:58 We all know deep down inside what our thing is but sometimes we spend a lifetime remembering what it is because I think that what it is that we love is something we've been doing from childhood a lot of times, a version of it. So like with me I've always been the biggest giver, the biggest giver ever like why do I love to give gifts? I love to give gifts number one because I love people's response to gifts. I feel like their happiness on the other end has just made my whole life.24:22 Instead of them realizing that this is not a launch, this is just a test, this is an opportunity for me to learn and do better next time. This is not me, they walk away feeling like it's me that they don't want and so they just keep trying to fix themselves and repair themselves over and over again thinking people don't want them, but I feel like on the product side, it's more direct because if I decide I'm going to sell computers or something, and you don't like the brand of computers that I sell, so you don't buy from me. That's your business. I'm not taking it personally at all. I'm like, oh, they just didn't want the computer. It's not me they didn't want. Connect with ElzieWebsiteLinkedInEmailConnect with Dallas GordonLinkedInInstagramPowered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

As a business owner, it can be easy to take things personally. After all, your business is a reflection of you and your hard work. However, b2b founders need to remember that their businesses are just that - businesses. They are not personal projects or extensions of themselves. This is an important distinction to make, because it can help you to separate your personal life from your business life. When you take things too personally, it can lead to bad decision-making and conflict within the company. It can also make it difficult to let go of the business if it isn't successful. On the other hand, if you keep things professional, you'll be able to make better decisions and create a more successful company.Episode Highlight:03:28 Instead of them realizing that this is not a launch, this is just a test, this is an opportunity for me to learn and do better next time. This is not me, they walk away feeling like it's me that they don't want and so they just keep trying to fix themselves and repair themselves over and over again thinking people don't want them, but I feel like on the product side, it's more direct because if I decide I'm going to sell computers or something, and you don't like the brand of computers that I sell, so you don't buy from me. That's your business. I'm not taking it personally at all. I'm like, oh, they just didn't want the computer. It's not me they didn't want.Connect with ElzieWebsiteLinkedInEmailConnect with Dallas GordonLinkedInInstagramPowered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

For b2b founders, fear is often a strong motivating factor. The thought of failing, of not being able to provide for their families, or of being embarrassed in front of their peers can be enough to push them to succeed. However, it's important to channel that fear into positive energy and focus it on achieving business goals. Episode Highlight: 03:51 We all know deep down inside what our thing is but sometimes we spend a lifetime remembering what it is because I think that what it is that we love is something we've been doing from childhood a lot of times, a version of it. So like with me I've always been the biggest giver, the biggest giver ever like why do I love to give gifts? I love to give gifts number one because I love people's response to gifts. I feel like their happiness on the other end has just made my whole life.Connect with ElzieWebsiteLinkedInEmailConnect with Dallas GordonLinkedInInstagramPowered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

When it comes to niche businesses, b2b founders often have the widest array of options. There are niche businesses in every industry, from transportation to healthcare to manufacturing. The key is to find a niche that is underserved by the existing market. Once you have identified a niche, you can then focus on tailoring your products and services to meet the specific needs of that niche.Episode Highlight:04:41- In order to win the race and to get where I want to get through this path of entrepreneurship, the more lanes I open up the faster I'm going to get there, but oftentimes it's just not true. It's just not true I mean, now like I said, different people have differences of opinions on this, but from my own experience the more lanes that I had open the less energy I had available to put into one long enough to really see if it's successful enough.Connect with ElzieWebsiteLinkedInEmailConnect with Dallas GordonLinkedInInstagramPowered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

Opportunity is all around us. As an entrepreneur, it's important to be able to recognize opportunity when you see it and take advantage of it. Elzie is joined by Greg Vetter and they talk about how being proactive and looking for opportunities is essential to establish your business. Discover some tips and strategies that will help you get started on how to turn opportunity into success!Highlights 01:29 I knew that I wanted to start something because I wanted to do more with my life. You know, middle class is fine but it wasn’t fine for me, and so I was just kind of actively looking for something. 07:06 All of these people took something out of nowhere and made a fortune from it and a lot of it was just kind of opening yourself up to opportunity and also trusting your gut. 13:44 The reason we took that kind of “no excuses” mentality is, it gets you to where you want to go. 17:05 You gotta get your foot in the door and then you gotta be the person that you are destined to be if that’s what you want to be. 22:06 If you just take in information like it is your job because it is, it will give you such a leg up and it will give you so much perspective.  Connect with ElzieWebsiteLinkedInEmailConnect with Greg VetterLinkedInWebsite Powered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

Businesses come in all shapes and sizes, but there are some commonalities between them. All businesses need customers, a product or service to offer, and a way to generate revenue. However, not all businesses are created equal. Some businesses are much smaller than others, and some are growing much faster. The key to scaling a business is to find a way to grow without sacrificing quality or profitability. This can be a challenge, but it is possible with the right mindset and creativity. In this episode we are joined by Deborah Peters. She shares her insight about scaling a business, using a correct mindset and creativity. She has scaled businesses herself and through her work as an entrepreneur coach, she has helped others do the same. If you are looking to scale your business, this is an episode you won't want to miss.Episode Highlights:01:15 - It`s the scaling of the company so the operation, the mindset, the leadership taking it to the next level and beyond, that's the fun part for me.02:22 - The mindset is really the integral part of the structure and it's a work in progress. It's not something that you arrive at, you’re constantly developing and cultivating.05:36 - We have this sort of misconception that creativity is something that only happens in the arts, but nothing is more creative than entrepreneurship.08:43 - It's kind of like doing a band aid on a health issue. I can take a painkiller and the headache will go away but what's really causing the headache?09:15 - Up leveling the methodology every single time. I can think of a client right now, we`ve been scaling and started out with 25 people and now we're up to about 200.Connect with ElzieWebsiteLinkedInEmailConnect with DeborahLinkedInWebsitePowered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

Sales is one of the most important aspects of any business. After all, it is through sales that businesses generate revenue and grow. Are you one of the many people who find sales difficult and challenging? Listen as Elzie is joined by Dan Marx and talks about the practical things that contribute to Dan’s success. Find out some essential tips to become a master of sales and business development.Highlights03:16 I’m up for success either way, whether they do business with me or not. I think it’s easier just to be completely transparent and fluent.  06:09 In the beginning, I reached out to connections that I had that knew me because seven years ago, believe it or not, a lot of people changed their LinkedIn profile to entrepreneur when they are unemployed looking for other jobs and I don’t wanna be that. 07:45 Forget your idea of brand when it comes to marketing because your audience is gonna tell you what your brand is. 08:02 My focus for marketing is gotta drive money back to you so, put your focus there. 10:13 Document how you do things right away from the start. Connect with ElzieWebsiteLinkedInEmailConnect with Dan MarxWebsitePhone: 414 388 2029Powered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

As an entrepreneur, productivity is essential for your business growth. Marques knows a thing about productivity. In this episode, he shares his top tips for business success. First, Marques emphasizes the importance of discipline and consistency. No successful business is built overnight – it takes hard work and dedication to see results. Second, Marques stresses the art of follow-up. Whether it’s following up with clients or suppliers, staying on top of communication is essential for keeping things moving forward. Lastly, Marques believes that you have to show up at your best and respect people and their time. When you’re feeling your best, you’re able to put your all into your work and see the best results. By following Marques’ advice, you can set yourself up for success in any business venture.Episode Highlights:01:06 - Number one, be disciplined in everything that you do. Number two, be consistent in all that you do and third, master the art of follow up.04:58 - You always want to be dressed to impress when you show up somewhere. Number two, talk very professionally, leave the slang at home and respect people and their time.06:41 - You just need to learn how to speak to the audience and what they need to hear from you. Once that audience knows you and believes that turns into trust, then you can now become authentic in who you are.11:38 - Live by your calendar. Your calendar is going to allow you to follow up consistently. That's how I get a client.Connect with MarquesWebsiteEmailReady To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn moreSupport The MissionJourney to Mastery is an independent podcast created to serve faith-driven entrepreneurs.If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the missionJourney to Mastery is produced by EF3 Studios.

Black-owned businesses have always been a vital part of the American economy. However, they have often faced significant challenges, from lack of access to capital to discrimination. In recent years, the black community has made great strides in business ownership, but there is still much work to be done. Racism is one of the biggest challenges that black-owned businesses face. It can manifest in a variety of ways, from customers refusing to patronize black-owned businesses to landlords refusing to rent space to black-owned businesses. But despite these challenges, black-owned businesses continue to thrive and play an important role in the American economy. By supporting black-owned businesses, we can help ensure that they continue to grow and prosper.Elzie and Maestro, talk about black-owned businesses and the challenges they are facing. Racism is a real challenge for black-owned businesses, but that fear shouldn't stop anyone from being who they are. They also talk about how black-owned businesses need to support each other in order to succeed. It's an interesting conversation that provides some insight into the unique challenges black-owned businesses face.Episode Highlight:09:13 - I definitely think it's a thing, it's something that I feel has plagued my entire career, it's like a plague, like a virus that I couldn't get rid off.13:37 - I think that the root cause of this problem is data, statistics and some form of delusion and some form of not fair expectations.19:02 - Having that situation happen to them for the first time or first few times, the immediate reaction in my opinion should be anger or mad.26:52 - We first have to understand where we are culturally from an expectation of ourselves, are we looking, trying to match the benchmark or the standard of others.Connect with ElzieWebsiteLinkedInEmailConnect with MaestroLinkedInEmailPowered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

Entrepreneurship is not easy, it requires a lot of dedication. In this episode, Elzie is joined by Shawn Gulyas who shares his favorite area of business which is around people and culture. He also shared what he’s learned about people that lead him to be a successful entrepreneur. For him, it was always about the people he surrounds himself with. A great team can make a big difference in the success or failure of a business. Shawn also talks about some tips on hiring and firing employees. Even though firing someone is never easy, sometimes it's necessary in order to move the company forward. Tune in to hear lots of valuable insights from a successful business owner.Episode Highlights:01:48 - My favorite area of business is around people and culture. I'm not sure if there's a title or something that you can put to that but that is where my heart and passion is.06:08 - Surround yourself with all of those people that can do some of those things that aren't in your sweet spot so much better than you can and then let them just run with it.12:10 - If I`m going to interview and really find out about somebody I need to make them feel as comfortable as possible.13:55 - If it's not right for your business, your culture, your values, they need to go and it's best for them and it's best for you. So to have that conversation right away.Connect with ElzieWebsiteLinkedInEmailConnect with ShawnLinkedInWebsitePowered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

Are you passionate about something? Chances are you can turn that passion into profits. It's not always easy, but it's definitely worth it. Elzie and Sharon discuss how to find your passion and turn it into a successful business. Sharon also provides some tips on how to get started and how you must not only talk the talk, but also walk the walk and experience firsthand how you want your audience to feel about your service or product.Highlights: 02:35 For as long as I can remember, even as a child, I always had that entrepreneurial spirit but I didn’t know what it was. 04:02 I started thinking what is it that I can do or how I can take that and turn it into something that’s a little bit more satisfying where, I can be compensated for my time?04:38 I’m thinking of how I can promote it, what can I do to keep it going and that’s when I thought of doing Masterminds.07:57 In order to be able to help someone with their pain point, I have to first be able to understand that pain point and be in alignment with what that pain point is all about.  10:34 I look at everything as life lessons, as always something good that comes out even if it’s negative. Connect with ElzieWebsiteLinkedInEmailConnect with Sharon [email protected] By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

Businesses are nothing without the people who work for them and the customers they serve. Sales and marketing efforts hinge on relationships with customers, and businesses need employees to function. Elzie is joined by Stephen Bates and they discuss why people are the greatest asset in business and how you can better understand customers and employees in order to create a more successful company!Highlights:03:32 Understanding people is the key and understanding your job as the owner is to move people to push-pull them into their best.04:28 There’s a bad connotation to the word “ego”. I’m not a great fan of the word but you could have a bit of ego, to say, “I can make this happen”. That’s what makes entrepreneurs work. 06:40 When I’m working with somebody, I just have a very simple model and I look at how valuable they are—each person. 09:19 Mentoring, coaching, and training. Those three are different things but if you want to grow your business, you need all three. 12:29 The moment you make a new decision, you can take your actions, you get a different result.Connect with ElzieWebsiteLinkedInEmailConnect with Stephen Bates LinkedInWebsitePowered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

If you're an entrepreneur, content is king. But what does it mean to create content that is truly effective? In this episode Deirdre shares her top strategies for leveling up your content creation. She explains the importance of creating content that is relevant to your target audience, and offers tips for making your content more engaging and shareable. She also shares her thoughts on the role of social media in content marketing, and reveals her own personal content creation process. Whether you're just getting started with content marketing, or you're looking for ways to take your content to the next level, this episode is a must-listen. Episode Highlights:06:05 - It was really really hard because if we had a choice to shut it down we probably would have but we`d signed up to a 3 years lease agreement so we have to make it work.10:37 - Through my process of struggling with content creating in social media and knowing that the best way to create an engagement and connection is through storytelling.12:41 - Content hacking actually helps us really shortcut this process.15:44 - Those kinds of decisions as I said at the beginning, they cost a lot of money. From those decisions we lost over a million dollars.Connect with ElzieWebsiteLinkedInEmailConnect with Deirdre Tshien FacebookInstagramPowered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

In this episode, SF shared that his parents are his role model for why he became a successful entrepreneur. He said that you must have the "I can do" attitude to be successful in this field. He learned that work ethic and service is about being humble and doing the best job. Going above and beyond will pay back huge dividends in the future. His parents have instilled these qualities in him from a young age and have been a continual support system for him as he has grown his business. It is clear that Shawn attributes a large portion of his success to them. They are evidently proud of him and everything he has accomplished. From this episode, it is inspiring to see how one's upbringing can play such a pivotal role in future success.Episode Highlight:02:18 - Watching their work ethic, watching how they make things happen because I was fortunate to watch, both of my parents really built from the ground up.04:51 - Couple of things one, you got to know what it is you`re looking for, you have to have a clear job description of the person that you`re looking for.09:45 - Service is about being humble and doing the best job, going above and beyond and it will pay back huge dividends in the future.15:40 - The “I can do” attitude is one of the most important things you have to have as a business owner because a business is all about solving problems and so once you understand that, your job is ultimately to solve a problem that people have.Connect with ElzieWebsiteLinkedInEmailConnect with SFWebsiteInstagramPowered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

When it comes to starting your own business, you want to make sure that you're doing something that you're truly passionate about. This is the key to success! You have to consider what your strengths are and what you're passionate about. Cathy Nesbitt joins Elzie to discuss how you find your passion. And once you've found it, how do you turn it into a successful business? Discover how to reach your full potential and become a great entrepreneur.Highlights:02:39 I have a good work ethic and I think that’s an important characteristic as an entrepreneur.  You need to be motivated.  03:38 When you’re on a purpose and you’re living your dream, magic happens. Really I don’t think, for me, there’s no separation between work and my life.  06:36 Keep a list of things. As an entrepreneur, there's always tasks that you don't want to do so eventually you'll be able to farm those out.07:01 You don’t have to have some big thing in mind, it really just needs to start with you. Think about what it is that fires you up.  09:09 I chose media as my marketing strategy. When you choose media, people write about you, rather than paying for advertising.Connect with ElzieWebsiteLinkedInEmailConnect with Cathy NesbittWebsitePowered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

There are many different things that go into making an entrepreneur successful. While having a great product or service to sell is certainly important, it's not the only thing you need. Elzie discusses with Gramps Jeffrey how you also need to be able to choose the right people to help you bring your vision to life and manage your finances responsibly. Find out the key characteristics that will help you achieve success and be an effective entrepreneur!Highlights:04:48 You always have to have an extra strategy. You always gotta be thinking about, okay, where am I going to be taking this business?05:38 You have to have the right products, or the right concept or the right service. You know, that’s very important.  07:59 The key is you have to surround yourself with people that have strengths that you do not and don’t let your ego get in the way.09:01 One thing that is always in the back of my mind and kept me up is, “Am I gonna make payroll at the end of the week?”10:24 An entrepreneur has to take responsibility. We learn by failing, unfortunately, but that’s how we learn. That’s why as we get older, we do get wiser because we fail. Don’t be afraid to fail. Connect with ElzieWebsiteLinkedInEmailConnect with Gramps [email protected] By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

As an entrepreneur, marketing is important for a number of reasons. Elzie’s guest, Kathleen Celmins, explains that first, it allows you to share your products and services with the right people in a strategic way. By targeting your marketing efforts, you can reach your ideal customers and clients more effectively. Additionally, marketing helps you to build a strong personal brand. Find out how an effective marketing strategy can help you to maximize your profits and grow your business.Highlights:02:36  The truth is, without marketing you don't have a business or an easy way to get leads.04:32 Credentials are important but you have to remember as an entrepreneur that having a specific way to solve a specific problem is more crucial in business than your credentials.08:51 As an entrepreneur, you have to know that every business deals with people. That's why marketing is so important.09:19 Personal branding helps you regardless of what it is that you serve or sell or develop.12:59 When you're adding a new service or you're launching a new product or you're trying out a different platform, you need to give it 90 days.  Connect with ElzieWebsiteLinkedInEmailConnect with Kathleen Celmins WebsiteLinkedInPowered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town

In today's competitive marketplace, it's essential to have a strong enterprise marketing and advertising strategy that takes into account all of the different ways that customers can interact with your brand. Elzie is joined by Audra Robinson to talk about how, with the right strategy in place, you'll be able to maximize your brand's exposure and ensure that it has the best chance of success. Find out the key elements that make up a successful marketing and advertising strategy!Highlights:02:40 I wanted to figure out how I could potentially change the future when it comes to kids and thinking about careers, specifically in my field, which was marketing and advertising.07:24 Agility is really key, including for me, because I’m a solo entrepreneur, it’s something that works for me, so I want to stick with that. 10:18 There are doors when it comes to sales and channels so for me. I launched TTC Directive Consumer online using social media to drive awareness of my brand and it was a game changer. 14:28 Maybe there really aren’t any stupid things because they’re learning opportunities. 18:51 Do what works for you with the timing that works for you. Take company and partners that might be able to help you along the way.   Connect with ElzieWebsiteLinkedInEmailConnect with Audra RobinsonWebsiteLinkedInInstagramPowered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town