Journey To Mastery

Get ready to navigate the complexities of leadership and the pursuit of purpose as Brandon West delves into the complexities and challenges of being a leader. Discover the often thankless nature of leadership, where leaders continuously pour themselves out for others without always receiving the same support in return.Explore the skillset required for leaders to navigate the delicate balance of understanding and guarding their purpose, not only for themselves but also for the organization and the people they lead. Uncover the importance of being led while leading others, a tricky concept that requires intentionality and self-awareness.Tune in as Brandon sheds light on the tension that exists between leaders and followers, acknowledging that even the best leaders are subject to criticism and differing perspectives. Discover the transformative power of purpose and let's explore the challenges and rewards of leadership and discover how to face difficulties with resilience and determination. Together, let's empower and inspire one another on the journey of leadership.Episode Highlight:02:32 - That's why leadership is hard. In the middle of all that, you're trying to figure out purpose. You're trying to figure out, how am I supposed to do? What am I called to? What an interesting blend of roles and responsibilities. For me, as I've tried to answer that question about purpose, one of the best tools I've seen for doing so, Andy Stanley, great leadership guy in my life, he says that purpose is found at the intersection of three things. What breaks your heart? Start there. You want to understand your purpose, then be willing to go on all. It took me years to answer that question.Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn moreSupport The MissionJourney to Mastery is an independent podcast created to serve faith-driven entrepreneurs.If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the missionJourney to Mastery is produced by EF3 Studios.Connect with Brandon WestLinkedInWebsite

Finding Your True North with Brandon WestBrandon West explores the deep introspection and self-mastery required to embark on a purpose-driven journey of building a business and executing a vision in this episode. He also shares the evolution of his company's mission statement and the constant refinement of their "why" over time, as they strive for deeper meaning and significance in their work. Learn from Brandon's journey as he highlights the importance of self-mastery and embracing the role of a leader, as well as the crucial responsibility of guarding and reinforcing the organization's purpose, keeping every team member focused and aligned. Brandon's analogy of flipping the reeds in a diffuser serves as a powerful reminder that leaders must consistently remind and realign their teams to the core purpose, as it tends to leak over time.Discover how a clear sense of purpose and unwavering commitment can drive your organization forward and inspire others to go above and beyond. Together, let's uncover the transformative power of purpose and forge a path to success and fulfillment when you tune in to this episode.Episode Highlight:03:15 - We had grown to such a size that I had delegated so much of my roles and responsibilities away. I was walking and going, "What do I do here again?" I had delegated so much away and people are like, "Oh, well done. A leader worth following. Delegation is such a great leadership quality." Until you're looking at it and you're just like, "I don't even know what I'm supposed to do when I wake up tomorrow morning." I went to my leadership team. I shared this with them, my executive team. I said, "Here's what I'm struggling with." And they were like, "We know exactly what you're supposed to do here, Brandon."  I was like, "Well, please tell me." "You're supposed to guard our purpose." Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn moreSupport The MissionJourney to Mastery is an independent podcast created to serve faith-driven entrepreneurs.If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the missionJourney to Mastery is produced by EF3 Studios.Connect with Brandon WestLinkedInWebsite

Are you ready to discover a revolutionary approach to commercial real estate? Join Elzie as he explores the world of efficiency and transparency with special guest Adam Sharif, the Founder, CEO and Chief Strategist at nxtCRE. Adam shares his insights on leveraging technology to transform an illiquid market and provides valuable advice for overcoming challenges in the industry.Adam's journey in commercial real estate began as an investment broker, and his experience in the field led him to identify opportunities outside of traditional areas. One of the key challenges Adam faced was getting lenders to understand and embrace this innovative concept. Through perseverance and a can-do attitude, he overcame skepticism and successfully attracted lender partners across the country. He emphasizes that when pursuing something of value, roadblocks are inevitable, but maintaining a positive mindset and a strong commitment to execution are crucial.Discover the importance of bridging the gap between debt and equity in commercial real estate. Tune in to a discussion about the power of perseverance, the significance of execution, and the need for trust in building successful partnerships. Episode Highlights:02:22 - I knew I wanted to be in commercial real estate, and there are two paths there on the transaction side. One is you can become a leasing broker where you represent either the tenant or the landlord, and negotiating leases and that sort of stuff. The other one is being an investment broker. And I said, "I'm going to be an investment broker." I'm committed to doing that and just made a lot of calls. I was a little lucky. One of the largest brokerage firms in the nation was expanding into Chicago at that time. I interviewed with them, and they hired me, and I learned a ton from that experience. In fact, anyone that's interested in getting into commercial real estate, I highly recommend, if you can get it, start out as an investment broker. 04:44 - When I first started in commercial estate, the debt guys were debt guys, the equity guys were equity guys, and  they didn't talk very much to each other. They didn't communicate, and in many cases, they didn't even like each other. I mean debt doesn't go anywhere without equity. Equity is supreme no matter what. Yet the way it was set up, depending on your definition of the equity side, there was a sort of a caste system in place. What I discovered is that you can't do one without the other. Yes, equity is king. I knew that. Without equity, nothing happens.14:40 - Our challenge probably is not too dissimilar from anyone else starting something that's never been done. Something that people ask, "Well, if this is great, why hasn't it been done before?" Those are some of the challenges we have—getting commercial estate lenders to understand that what we're saying is actually true. They scratch their head, like this sounds almost too good to be true sort of thing. And sometimes when people think that, they start thinking maybe they shouldn't be the first one. In fact, our biggest challenge was getting the first lender to sign up, and then our second challenge was getting the first lender to start using us.17:41 - I'm just saying, "Listen, you're trusting me. If you're going to jump on board, you've got to trust. You're doing it because you trust my ability to execute." Everyone thinks it's a great idea, but every idea doesn't work and every great idea doesn't get executed. But it's all about the execution. I mean, the idea is great, but you only want to join me if you are confident in my ability to execute. When you start attracting people based on just that, you're not getting paid or anything like that, then you know that what you're trying to do isn't just you. Other people are seeing it and also are confident that it, too, will be successful. I guess they look at me and say, "This guy is committed to this concept. And so, I don't have to worry about him six months from now ditching this whole thing because he got discouraged and I just wasted six months of my life."Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk abo

Are you ready to unlock the secrets of turning your ideas into action and achieving remarkable results? Adam Sharif explores the essential ingredients for success and the power of perseverance. In this fast-paced world, ideas are abundant, but it's the ability to execute that sets individuals apart. Adam shares valuable insights on how to navigate the challenges that arise on the path to transforming ideas into tangible outcomes. With a can-do attitude and unwavering perseverance, you can conquer roadblocks and overcome obstacles that may come your way. Discover why staying positive is crucial in the face of adversity as Adam emphasizes the importance of maintaining a mindset that embraces challenges and sees them as opportunities for growth. One key indicator of the viability of your idea is the confidence people have in your ability to execute. Learn how to evaluate and leverage this feedback to validate your concept and gain the necessary support for its realization. Tune in as we dive deep into the realm of idea execution and uncover the secrets to overcoming discouragement and maintaining focus on your goals. Gain insights into the pivotal role that perseverance plays in your journey and learn how to embrace the challenges that come your way. Episode Highlight:01:42 - I'm just saying, "Listen, you're trusting me. If you're going to jump on board, you've got to trust. You're doing it because you trust my ability to execute." Everyone thinks it's a great idea, but every idea doesn't work and every great idea doesn't get executed. But it's all about the execution. I mean, the idea is great, but you only want to join me if you are confident in my ability to execute. When you start attracting people based on just that, you're not getting paid or anything like that, then you know that what you're trying to do isn't just you. Other people are seeing it and also are confident that it, too, will be successful. I guess they look at me and say, "This guy is committed to this concept. And so, I don't have to worry about him six months from now ditching this whole thing because he got discouraged and I just wasted six months of my life."Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn moreSupport The MissionJourney to Mastery is an independent podcast created to serve faith-driven entrepreneurs.If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the missionJourney to Mastery is produced by EF3 Studios.Connect with Adam SharifLinkedInWebsiteEmail

Are you ready to be inspired by an incredible story of resilience, determination, and overcoming skepticism? Adam Sharif shares his remarkable journey of building a project that defied expectations and proved the naysayers wrong.As Adam embarked on his project in the commercial real estate industry, he faced numerous challenges. He talks about one of the biggest hurdles and how he refused to be discouraged. He narrates how his achievement marked a significant turning point and opened doors for his project's success.Discover the strategies, insights, and unwavering determination that propelled Adam to turn his vision into reality. Gain inspiration from his unwavering belief in the face of doubt and skepticism, and learn how you too can overcome obstacles and achieve success against all odds. Tune in to this episode to uncover the power of perseverance and the rewards of defying expectations. Episode Highlight:00:27 - Our challenge probably is not too dissimilar from anyone else starting something that's never been done. Something that people ask, "Well, if this is great, why hasn't it been done before?" Those are some of the challenges we have—getting commercial estate lenders to understand that what we're saying is actually true. They scratch their head, like this sounds almost too good to be true sort of thing. And sometimes when people think that, they start thinking maybe they shouldn't be the first one. In fact, our biggest challenge was getting the first lender to sign up, and then our second challenge was getting the first lender to start using us.Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn moreSupport The MissionJourney to Mastery is an independent podcast created to serve faith-driven entrepreneurs.If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the missionJourney to Mastery is produced by EF3 Studios.Connect with Adam SharifLinkedInWebsiteEmail

Are you tired of conforming to the norms of your industry? Are you ready to break free from the confines of the status quo and carve out your own path to success? Adam Sharif shares his inspiring journey of thinking differently and finding success by venturing into uncharted territories. In the realm of commercial real estate, Adam highlights the divide between debt guys and equity guys, with little communication between the two. Adam, however, sees the value in bridging this gap. Despite facing initial skepticism and misunderstanding, Adam persists and carves out his own lane. Adam also talks about the importance of thinking differently, seizing opportunities, and embracing innovation. Learn how Adam's unconventional approach helped him achieve success in an industry where conformity was the norm. Gain valuable insights and inspiration as he shares the challenges he faced and the triumphs he experienced along the way. If you're ready to break free from the traditional mold, tune in now and discover the power of carving out your own lane and embracing your unique perspective. Episode Highlight:01:37 - When I first started in commercial estate, the debt guys were debt guys, the equity guys were equity guys, and  they didn't talk very much to each other. They didn't communicate, and in many cases, they didn't even like each other. I mean debt doesn't go anywhere without equity. Equity is supreme no matter what. Yet the way it was set up, depending on your definition of the equity side, there was a sort of a caste system in place. What I discovered is that you can't do one without the other. Yes, equity is king. I knew that. Without equity, nothing happens.Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn moreSupport The MissionJourney to Mastery is an independent podcast created to serve faith-driven entrepreneurs.If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the missionJourney to Mastery is produced by EF3 Studios.Connect with Adam SharifLinkedInWebsiteEmail

Are you fascinated by the world of commercial real estate and dream of becoming an investment broker? Adam Sharif is here to uncover the secrets and insights of becoming an investment broker as he delves into the essential skills, strategies, and mindset needed for success.Adam shares his own journey and the pivotal decision he had to make between two paths: leasing broker or investment broker. Discover why he chose to become an investment broker and the bold steps he took to secure a job in that field. Get ready to be inspired as Adam recounts his stroke of luck, landing an interview with one of the largest brokerage firms in the nation that was expanding into Chicago at the time. Tune in as he shares the invaluable lessons he learned from that experience, emphasizing why it was the ultimate learning ground for anyone interested in commercial real estate. Whether you're a seasoned real estate professional or just starting out, this episode will provide you with a strong foundation and arm you with the knowledge to thrive in the industry.Episode Highlight:00:30 - I knew I wanted to be in commercial real estate, and there are two paths there on the transaction side. One is you can become a leasing broker where you represent either the tenant or the landlord, and negotiating leases and that sort of stuff. The other one is being an investment broker. And I said, "I'm going to be an investment broker." I'm committed to doing that and just made a lot of calls. I was a little lucky. One of the largest brokerage firms in the nation was expanding into Chicago at that time. I interviewed with them, and they hired me, and I learned a ton from that experience. In fact, anyone that's interested in getting into commercial real estate, I highly recommend, if you can get it, start out as an investment broker. Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn moreSupport The MissionJourney to Mastery is an independent podcast created to serve faith-driven entrepreneurs.If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the missionJourney to Mastery is produced by EF3 Studios.Connect with Adam SharifLinkedInWebsiteEmail

Elzie Flenard interviews business support expert Daniella Genas, who is the Founder and Business Growth Strategist of Be The Boss International, to explore the keys to business growth and success. Daniella talks about her personal journey as a business owner and how that led her to develop a holistic framework. Drawing from her MBA studies and empirical research, she shares the pivotal lessons she learned and how her framework has helped clients achieve remarkable results.Explore the VISSA model, a five-step process that starts with envisioning a three-year vision for both life and business. Daniella's emphasis on vision, innovation, strategy, systems/processes, and accountability provides a roadmap for success. Learn from Daniella's own experiences as she highlights the importance of clarity, client-centered approaches, and business model innovation. Discover the significance of automation, delegation, and outsourcing to create a sustainable and scalable business.Whether you're a B2B service provider or a SaaS entrepreneur, Daniella's advice on building a business on solid systems and processes will revolutionize your approach. Tune in now and gain the tools you need to unlock growth, achieve time independence, and build a business that thrives even in your absence.Episode Highlights:03:02 - What I also found when I started this business is that you can do the consulting bit and give them the big report and say, "Go away, and now go and implement." But actually, business owners are busy. What happened, and it happened with me in my previous business, I had quite a few consultants come in and do these big pieces of work. They'd make these recommendations. They'd give me the report. The report would go in my bottom drawer, and it would be great at the time when I read it. But then now I'm back into operations mode. I've forgotten all about it and actually, nothing really gets actioned. So, then that's where the accountability piece comes in and the coaching piece, because actually we've got these strategies, and this is what we're going to do. And I'm going to support you with the process and get it done. So, it was kind of desk research, then I started to test the concept and realized actually that's exactly how I thought it was going to go, is exactly how it went. When I implemented the other elements is when I started to see the clients really excel and grow their businesses, and scale their businesses.11:05 - For each individual area, I have a separate kind of package. As I said, I've got Vision:20. I've got "build my strategy", "guide my vision", so there's a variety of different areas. When we take clients through that, the whole thing, we see amazing results. We've had clients scale very low four figures up to six, seven figures and still climbing. Actually, what my clients often say is the most impactful piece is that vision piece. Because really what I also encourage them to do, which is more of a coaching element, is around the idea of thinking big. 15:51 - As much as you want to be doing all of these things, life happens. Giving examples and case studies of this also is usually a big eye-opener for them. Some of them come to me because they've experienced severe burnout because they're tired. They're exhausted. So whilst for some people it is that kind of I want to be the be all and end all, I think sometimes physically, mentally, practically, they recognize actually this is not sustainable. Me taking them through the process of asking them questions and kind of shining a light on that makes them realize how unsustainable actually and we need to do something about it.17:12 - Biggest life lesson, I would say my motto, which is think big, take action, keep pushing. I talk about this a lot. And actually, what has enabled me to grow my current business at a much faster rate than my first business and to be in a much more stable position, to have a business that is less reliant on me than my previous business was, is through that. It's kind of thinking big, having a really big vision and actually being audacious with the pursuit of that and not allowing anyone or anything to tell you that you can't and you won't, and actually even yourself.21:35 - Build the business to be reliant on systems and processes, not on you. If you're able to systemize your business, your business can scale. You will get your time back.  You'll be able to onboard team members at a much faster rate. The team members will perform much better because you've got documented processes that tell them how to do things. You will be more profitable because if your business is efficient and running efficiently, then obviously that's going to lead to increased profits, and you'll be happier. So, I will say that's the kind of main advice that I would give.Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created

Are you ready to revolutionize your business and unlock unprecedented levels of efficiency and scalability? Elzie asks Daniella Genas for her top advice for listeners considering a B2B service or SaaS provider. Daniella shares her invaluable insight: build your business on systems and processes, not on the individual.Discover how systemizing your business can unleash a multitude of benefits, from enhanced scalability and faster onboarding to improved performance, increased profitability, and reduced stress. Daniella reveals the transformative impact of mapping processes and automating tasks, even if your business is just starting out. It's never too late to embrace the power of systems and unlock the potential for extraordinary growth.Elzie and Daniella dive deep into the strategies and techniques that will help you streamline your operations, optimize your resources, and propel your business to new heights. Whether you're a seasoned entrepreneur or just embarking on your journey, this episode will equip you with the tools and mindset to systemize your business for unparalleled efficiency. Tune in now and harness the power of processes to revolutionize your business and unlock the key to sustainable success.Episode Highlight:00:31 - Build the business to be reliant on systems and processes, not on you. If you're able to systemize your business, your business can scale. You will get your time back.  You'll be able to onboard team members at a much faster rate. The team members will perform much better because you've got documented processes that tell them how to do things. You will be more profitable because if your business is efficient and running efficiently, then obviously that's going to lead to increased profits, and you'll be happier. So, I will say that's the kind of main advice that I would give.Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn moreSupport The MissionJourney to Mastery is an independent podcast created to serve faith-driven entrepreneurs.If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the missionJourney to Mastery is produced by EF3 Studios.Powered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town Connect with Daniella Genas LinkedInWebsiteInstagramCompany Instagram

Are you ready to unleash your full potential and achieve extraordinary success? Daniella  Genas talks about the biggest life lesson she has learned. She shares her life motto, "Think Big, Take Action, Keep Pushing," which has been the driving force behind her accelerated business growth. Discover how adopting this audacious mindset has transformed her journey and enabled her to achieve results beyond her wildest dreams. Through personal anecdotes and invaluable insights, Daniella encourages listeners to embrace audacity and believe that anything is achievable. Learn why taking consistent action is the key to unlocking your full potential and overcoming fear and doubt. Find out how pursuing your passions and doing what you love can bring joy even during challenging times. Tune in and get ready to ignite your entrepreneurial spirit, overcome obstacles, and unlock the path to extraordinary success. Embrace the power of audacity as you embark on your journey of personal and professional growth.Episode Highlight:00:27 - Biggest life lesson, I would say my motto, which is think big, take action, keep pushing. I talk about this a lot. And actually, what has enabled me to grow my current business at a much faster rate than my first business and to be in a much more stable position, to have a business that is less reliant on me than my previous business was, is through that. It's kind of thinking big, having a really big vision and actually being audacious with the pursuit of that and not allowing anyone or anything to tell you that you can't and you won't, and actually even yourself.Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn moreSupport The MissionJourney to Mastery is an independent podcast created to serve faith-driven entrepreneurs.If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the missionJourney to Mastery is produced by EF3 Studios.Powered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town Connect with Daniella Genas LinkedInWebsiteInstagramCompany Instagram

Drawing from her own business experiences, Daniella Genas shares her biggest lesson learned – the importance of having clarity on your vision and putting the client at the center of everything you do. She also reveals the dangers of being heavily reliant on oneself, recounting a time when everything fell apart due to her absence.Listen as Daniella emphasizes the transformative power of automation, delegation, and outsourcing in building a thriving and resilient business. Discover why relying too heavily on one person can be risky, and how diversifying your resources and responsibilities can safeguard your business against unexpected challenges. Learn practical strategies for implementing these practices and discover how they can lead to increased efficiency, productivity, and ultimately, long-term success.Are you ready to take your business to new heights and achieve sustainable success? Do you want to unlock the full potential of your business and create a sustainable framework for growth? Tune in now and discover how automation, delegation, and outsourcing can revolutionize your business and propel you towards the success you've always dreamed of.Episode Highlight:01:38 - As much as you want to be doing all of these things, life happens. Giving examples and case studies of this also is usually a big eye-opener for them. Some of them come to me because they've experienced severe burnout because they're tired. They're exhausted. So whilst for some people it is that kind of I want to be the be all and end all, I think sometimes physically, mentally, practically, they recognize actually this is not sustainable. Me taking them through the process of asking them questions and kind of shining a light on that makes them realize how unsustainable actually and we need to do something about it.Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn moreSupport The MissionJourney to Mastery is an independent podcast created to serve faith-driven entrepreneurs.If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the missionJourney to Mastery is produced by EF3 Studios.Powered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town Connect with Daniella Genas LinkedInWebsiteInstagramCompany Instagram

Ready to take your business to new heights and maximize your profits? Elzie dives into the VISSA model with Daniella Genas. The VISSA model is a game-changing framework that has helped numerous businesses scale from small figures to six and seven figures, and beyond. They discuss the five key steps of the VISSA model starting with vision, where business owners are guided to create a clear three-year vision for both their life and business. From there, they delve into the areas of innovation, strategy, systems/processes, and accountability. Each step plays a crucial role in driving growth and profitability. Daniella shares insights on a powerful tool within the framework that helps clients gain clarity and focus on their vision. With this newfound clarity, businesses can make strategic decisions and take actionable steps towards achieving their goals.Discover how the VISSA model has had a profound impact on businesses, with the vision component yielding particularly transformative results. Whether you're just starting out or looking to take your business to the next level, this episode provides invaluable guidance on growing your profits using the VISSA model. Tune in and unlock the secrets to success.Episode Highlight:02:26 - For each individual area, I have a separate kind of package. As I said, I've got Vision:20. I've got "build my strategy", "guide my vision", so there's a variety of different areas. When we take clients through that, the whole thing, we see amazing results. We've had clients scale very low four figures up to six, seven figures and still climbing. Actually, what my clients often say is the most impactful piece is that vision piece. Because really what I also encourage them to do, which is more of a coaching element, is around the idea of thinking big. Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn moreSupport The MissionJourney to Mastery is an independent podcast created to serve faith-driven entrepreneurs.If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the missionJourney to Mastery is produced by EF3 Studios.Powered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town Connect with Daniella Genas LinkedInWebsiteInstagramCompany Instagram

Elzie speaks with Daniella Genas about her approach to scaling businesses. Daniella's background includes running her own business for eight years, earning her MBA, and conducting research on key success factors for growth businesses.  Daniella discovered that combining support through accountability coaching and consultancy was more effective than relying on just one area. She observed that business owners often forget or don't implement recommendations given by consultants. That's where her approach differs, as she supports businesses through creating strategies and then following up for implementation. Daniella explains how her experiences inspired her to create a framework that fills the need she had in her first business. She says her MBA taught her the consultancy part, and learning how to be an effective coach was through informal coaching with other business owners. Daniella's framework includes meeting with clients regularly and covering a bit of consultancy, coaching, and mentoring. They work together to achieve the strategies and goals for the business. Daniella believes this approach is useful and important for businesses to have a 360-degree support system.Episode Highlight:00:45 - What I also found when I started this business is that you can do the consulting bit and give them the big report and say, "Go away, and now go and implement." But actually, business owners are busy. What happened and it happened with me in my previous business, I had quite a few consultants come in and do these big pieces of work. They'd make these recommendations. They'd give me the report. The report would go in my bottom drawer, and it would be great at the time when I read it. But then now I'm back into operations mode. I've forgotten all about it and actually, nothing really gets actioned. So, then that's where the accountability piece comes in and the coaching piece, because actually we've got these strategies, and this is what we're going to do. And I'm going to support you with the process and get it done. So, it was kind of desk research, then I started to test the concept and realized actually that's exactly how I thought it was going to go, is exactly how it went. When I implemented the other elements is when I started to see the clients really excel and grow their businesses, and scale their businesses.Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn moreSupport The MissionJourney to Mastery is an independent podcast created to serve faith-driven entrepreneurs.If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the missionJourney to Mastery is produced by EF3 Studios.Powered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town Connect with Daniella Genas LinkedInWebsiteInstagramCompany Instagram

Are you curious about the media industry and how to gain exposure for your brand? In this captivating episode, Elzie talks to Tam Lawrence, an industry veteran with over 30 years of experience and the CEO of Exposure Magazine. Together, they dive into the world of media, sharing valuable insights and strategies for entrepreneurs and business owners.The conversation explores the differences between earned, owned, and paid media. Tam emphasizes the reliability and truthfulness of earned media, which is based on empirical data and also highlights the importance of public relations in building a brand and making it newsworthy. Tam offers practical advice on leveraging publicists and marketing together, stressing the need to understand brand leadership and messaging. Tune in as they delve into demographic targeting, seasonal campaigns, and cause marketing as effective approaches to reach the media and make a positive impact in the community. Tam is passionate about sharing knowledge and facts often overlooked by mainstream media, so don't miss this episode filled with valuable insights and practical strategies to gain exposure for your brand.Episode Highlights04:32 - It's so important for our children to know who we were and the contributions in which we provided in society. And so a lot of times, we don't see that narrative written in media about African Americans. And for me, following the footsteps of my parents, my daddy always told me, choose your weapon. And so for me, this media is the choice of weapon.06:12 - I would always have to go with earned media because earned media gives you the accountability or the credibility that you need in order for you to get the consumer's trust. To earn the consumer's trust, earned media is always going to probably trump all the others.07:33 - In public relations, we're able to help business owners really formulate a message that speaks or resonates, not just with consumers. Because when you're going into earned media, like 4, 6, 12 or 58, whoever you're going to go to, the thing is that they have to see, how does this fit for their consumer? How does it impact the end user? How does this not seem like an advertisement piece? And so a lot of times where people try to go at it themselves, it's an advertisement so they send you back the rate chart. Whereas when you're going through a publicist, you're going through a protected or entrusted source. And so we work to help reporters find stories and so if we can take that story and make it newsworthy, then it gains earned media versus having to pay for media. So I think that's the difference.09:03 -  If I look back 30 years and I said, what was the first thing that I wish I would have had? I wish I would have had an opportunity to sit down with a PR person and really just put it all on the table and get the help to really break apart all of the facets of my business so that I could be able to build a Coca Cola, build a clientele. That would be longevity, not just a short term trendy or viral campaign because traditional values are Polo, Pepsi. So if it was me and I could go back 20 years and reshape my business, I think I would start with consulting with a publicist.16:16 - There's so much that a brand can do to create amazing and phenomenal content today. And so, you do want to take a look at more than just the holidays, and I would definitely say backtrack even some of the content or some of the things that you've seen out there. And I'm sure if you started a business, your business is about impacting people, you saw a big problem, and you said I got the solution. So, stay knowing that 24 hours a day. As a business owner, I've never had a job. My whole entire life was always chasing problems. I used to say to myself, "You're a solutionista, girl. You better figure it out. Chase the problem." If you keep chasing the problem and then if you are really good at what you do, the money will follow. So, it's never been about vanity with me in business. It's always been, I'm a solutionista. I need to find a problem and I need to solve it, and I need to solve it for 2 million people. And then I need to solve it where 2 million people spend $1,000 to get it.Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? I

Elzie speaks with Tam Lawrence, a PR and marketing expert, who shares her insights on how to approach marketing for a brand. She emphasizes that marketing strategies should be customized to each brand and its unique offerings. Tam suggests that brands should collaborate with people in their industry and plan their campaigns according to the calendar of events that are relevant to their brand.Tam recommends cause marketing as a great approach to gaining media attention quickly, especially in the post-pandemic world where people are paying more attention to how businesses operate. She notes that brands can also create impactful content to address local community needs and make a positive difference in people's lives. Tam emphasizes the importance of being problem solvers and chasing problems as a business owner to create sustainable solutions that benefit millions of people.Tam also offers valuable tips on creating impactful content, cause marketing, and addressing local community needs as part of a marketing strategy. Tune in to learn more. Episode Highlight:02:19 - There's so much that a brand can do to create amazing and phenomenal content today. And so, you do want to take a look at more than just the holidays, and I would definitely say backtrack even some of the content or some of the things that you've seen out there. And I'm sure if you started a business, your business is about impacting people, you saw a big problem, and you said I got the solution. So, stay knowing that 24 hours a day. As a business owner, I've never had a job. My whole entire life was always chasing problems. I used to say to myself, "You're a solutionista, girl. You better figure it out. Chase the problem." If you keep chasing the problem and then if you are really good at what you do, the money will follow. So, it's never been about vanity with me in business. It's always been. "I'm a solutionista. I need to find a problem and I need to solve it, and I need to solve it for 2 million people. And then I need to solve it where 2 million people spend $1,000 to get it."Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn moreSupport The MissionJourney to Mastery is an independent podcast created to serve faith-driven entrepreneurs.If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the missionJourney to Mastery is produced by EF3 Studios. Powered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town Connect with Tam LawrenceLinkedInWebsite

Elzie interviews PR expert Tam Lawrence to discuss the importance of understanding PR in business. Tam emphasizes the value of working with a publicist in developing a long-term strategy for an organization's brand. She suggests that business owners consult with a PR person to break down the facets of their business, understand their audience, and develop campaigns that are appropriate for their brand. Tam explains that marketing and PR go hand in hand as appropriate messaging is crucial in developing a successful marketing campaign. She also advises business owners to be clear about their demographics, including age group, income, and nationality, before working with a marketing company. Listen to this insightful mini-episode and learn about the essential role of public relations in building a strong brand and developing effective marketing campaigns. Discover the benefits of seasonal PR services and gain insight into the interrelationship between PR and marketing.Highlight:01:01 -  If I look back 30 years and I said, what was the first thing that I wish I would have had? I wish I would have had an opportunity to sit down with a PR person and really just put it all on the table and get the help to really break apart all of the facets of my business so that I could be able to build a Coca Cola, build a clientele. That would be longevity, not just a short term trendy or viral campaign because traditional values are Polo, Pepsi. So if it was me and I could go back 20 years and reshape my business, I think I would start with consulting with a publicist.Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn moreSupport The MissionJourney to Mastery is an independent podcast created to serve faith-driven entrepreneurs.If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the missionJourney to Mastery is produced by EF3 Studios. Powered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town Connect with Tam LawrenceLinkedInWebsite

Elzie asks Tam Lawrence how entrepreneurs and business owners can gain earned media through public relations. Tam dives into the conversation by explaining how public relations plays a fundamental role in branding and marketing. She shares a quote from Bill Gates emphasizing the key value of this department in a company. Tam points out that many business owners overlook the public relations aspect of their business and just focus on the advertising part. She further elaborates on how public relations helps businesses project the intended message in a manner that resonates with their audience. And how they can use the same message to create newsworthy content that can be picked by reporters, thereby yielding earned media attention. Tam explains the difference between an advertisement and a protected or entrusted source. She also highlights how a publicist works to bring out the stories in businesses and ensuring that those stories become newsworthy. She states that a well-planned public relations campaign can help businesses gain earned media as opposed to paid media, which costs more.  Highlight:00:56 - In public relations, we're able to help business owners really formulate a message that speaks or resonates, not just with consumers. Because when you're going into earned media, like 4, 6, 12 or 58, whoever you're going to go to, the thing is that they have to see, how does this fit for their consumer? How does it impact the end user? How does this not seem like an advertisement piece? And so a lot of times where people try to go at it themselves, it's an advertisement so they send you back the rate chart. Whereas when you're going through a publicist, you're going through a protected or entrusted source. And so we work to help reporters find stories and so if we can take that story and make it newsworthy, then it gains earned media versus having to pay for media. So I think that's the difference.Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn moreSupport The MissionJourney to Mastery is an independent podcast created to serve faith-driven entrepreneurs.If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the missionJourney to Mastery is produced by EF3 Studios. Powered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town Connect with Tam LawrenceLinkedInWebsite

Elzie and Tam Lawrence, a Media and Public Relations expert dive into the different types of media in the business world and their relevance to business owners and entrepreneurs. Tam explains the meaning and differences between owned, paid, and earned media. Owned media refers to content generated by users based on their experience, while paid media is content that is bought or sponsored. Earned media, on the other hand, is news coverage by mainstream media. Earned media, Tam believes, is the most credible since it is backed by empirical data and supported by truth. She emphasizes that consumer trust is crucial, and earned media is the most effective way to gain it.Listen to this mini-episode to hear more about the different types of media in the business world and understand the role of each type in shaping your brand's image and messaging.Highlight:01:10 - I would always have to go with earned media because earned media gives you the accountability or the credibility that you need in order for you to get the consumer's trust. To earn the consumer's trust, earned media is always going to probably trump all the others.Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn moreSupport The MissionJourney to Mastery is an independent podcast created to serve faith-driven entrepreneurs.If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the missionJourney to Mastery is produced by EF3 Studios. Powered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town Connect with Tam LawrenceLinkedInWebsite

Elzie speaks with Tam Lawrence, a comedian turned publicist and founder of Exposure Magazine. Tam shares her journey into media, which began with her passion for comedy and performing. She then leveraged her skills in communication and psychology to become a publicist for marginalized individuals, including African American NFL players who weren't receiving the media coverage they deserved. Tam founded Exposure Magazine to ensure that ordinary people doing extraordinary things had a platform. Tam's desire to further highlight the contributions and stories of African Americans was inspired by her parents' legacy as Pan Africanists and she saw the importance of archiving and sharing the stories of African Americans who have contributed to society, such as Nelson Mandela, Malcolm X, and Martin Luther King Jr. Tam believes that media can be a powerful tool to combat negative depictions of African Americans by changing the narrative. Tune in to hear Tam's inspiring journey and her dedication to changing the narrative.02:22 - It's so important for our children to know who we were and the contributions in which we provided in society. And so a lot of times, we don't see that narrative written in media about African Americans. And for me, following the footsteps of my parents, my daddy always told me, choose your weapon. And so for me, this media is the choice of weapon.Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn moreSupport The MissionJourney to Mastery is an independent podcast created to serve faith-driven entrepreneurs.If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the missionJourney to Mastery is produced by EF3 Studios. Powered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town Connect with Tam LawrenceLinkedInWebsite

Tashima Freeman shares her valuable insights on how to make a profit. She and Elzie start by discussing the importance of not making assumptions about customers and understanding their business and tax processes. Tashima introduces her 15-minute strategy call as a tool to provide value to clients and not budge on her price. She also shares how niching down and focusing on the entertainment industry helped her increase her monthly earnings. Listen to hear about the importance of focusing on value by offering it before expecting returns. If you're an entrepreneur looking for ways to make a profit, this episode is a must-listen. Episode Highlights00:49 - So, it starts off just by me figuring out, "Hey, what's going on with you? What is your current accounting process and tax process now?" And from there, go into where are you trying to get things to go? And not just with your business, but like you as a whole. Where are you trying to take things? So, I can understand how to strategize for you and assist you. And truth be told, I got on those calls with no expectations to make a sale and made sales. I was booking clientele. Another thing I did, I did not budge on my price. I budged on my price two times the first year I started that business. And both of those clients were clients that I ended up having to fire and were like my worst clients. So, I did not budge on my price. That was a big thing. And then eventually, which helped me go from 7K a month to 10K and 12K a month, was me niching down. And I started to only work with people in the entertainment industry.Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn moreSupport The MissionJourney to Mastery is an independent podcast created to serve faith-driven entrepreneurs.If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the missionJourney to Mastery is produced by EF3 Studios.Powered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town Connect with Tashima FreemanLinkedIn

Are you feeling stuck in your career or struggling to make ends meet? Tashima Freeman has been there and knows how it feels. But she didn't let her circumstances hold her back.Tashima tripled her salary in just nine months by starting her own business and generating clients through social media. Tashima's approach involves creating videos that provide free value to her audience and establishing herself as a thought leader in her industry. She also emphasizes the importance of being authentic and providing value to attract clients who are interested in working with you. Tashima's story is a testament to the power of determination, faith, and taking action. If you're looking to take your career to the next level or start your own business, this episode is a must-listen.Episode Highlights00:58 - The technique that I used in order to generate those clients so quickly - video. I posted every day, multiple times a day. I use video. I use just regular text. And at the time, for my accounting business, I was only on Facebook and Instagram. So, one thing, go to where your clients are. If you're marketing on Instagram, but your people are on LinkedIn, you're confused. So, I stuck with Facebook and Instagram because I knew that's where my people were. When I say I overdid it with video, I was doing video constantly. And I think the big thing that got people was that I was giving free game. I was providing value that you probably could have found on YouTube, but I made it more personable.Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn moreSupport The MissionJourney to Mastery is an independent podcast created to serve faith-driven entrepreneurs.If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the missionJourney to Mastery is produced by EF3 Studios.Powered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town Connect with Tashima FreemanLinkedIn

Are you feeling stuck in your career, or are you unsure of how to move forward or what steps to take to achieve your goals? Elzie and Tashima Freeman discuss the importance of finding a coach for career success.They highlight the many benefits of working with an experienced coach, including providing clarity and focus to avoid wasting time and money. They also delve into how coaches can help you identify what is truly important for your personal growth and development.Discover the importance of learning things in the proper sequence to achieve your goals when you listen to this episode. If you're ready to take your career to the next level, tune in and learn how you can take action and find a coach to help you achieve your career goals.Episode Highlights00:27 - Do really good research on your coach. Don't just find a coach who's trying to make a dollar. Find a coach who is serious about helping you get to point A to point B. And if I'm being honest, I think if you are in a place where you don't know where to start, you're confused, you need clarity, don't go buy a course. You don't need a course. You need something a little more hands on. I bought basically a course, and it was a lot of work. I think the only thing that helped me was the support group that I got access to from buying that course. So, not necessarily the course, but that group, that support system. Be very picky about who you choose in the beginning as a coach.Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn moreSupport The MissionJourney to Mastery is an independent podcast created to serve faith-driven entrepreneurs.If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the missionJourney to Mastery is produced by EF3 Studios.Powered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town Connect with Tashima FreemanLinkedIn

Have you ever thought about starting your own business but didn't know where to begin? Or maybe you've already taken the first step, but you're feeling stuck and unsure of what to do next. Are you someone who has great ideas but finds it hard to turn them into reality?  Elzie and Tashima Freeman discuss how to turn your entrepreneurial dreams into action. Tashima shares her journey of starting and growing a thriving business, detailing the steps she took on day one of 2020. She emphasizes having a clear vision and taking action to overcome obstacles to create a successful business. Tashima's practical advice and inspiring story will leave you feeling motivated and empowered to turn your ideas into action. So, grab a pen and paper, and get ready to take notes as Tashima Freeman shares her secrets to success on this episode of the podcast.Episode Highlights00:37 - 2019, I had already told myself that in 2020 I'm going to have to quit my job because I'm going to make more money as an entrepreneur. So, I had already started to work on certain things to set myself up for success. I didn't then know that God was going to push me out the door at the beginning of 2020 to get to that success. I had no idea. So, the first thing I did, and I'll be God honest with you all, I went on YouTube. I started researching different coaches, and I found a coach. That was the first thing I did. After I did that, I officially registered my business name. I later on went and opened up a business bank account because I was like, let me go ahead and let the universe know that I'm serious about this business and I need the money to flow in.Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn moreSupport The MissionJourney to Mastery is an independent podcast created to serve faith-driven entrepreneurs.If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the missionJourney to Mastery is produced by EF3 Studios.Powered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town Connect with Tashima FreemanLinkedIn

Are millennials approaching entrepreneurship in a different way compared to the old school methods of their predecessors? Elzie and Tashima Freeman explore this topic and share their unique perspectives. Tashima, a millennial entrepreneur herself, argues that the younger generation has higher goals, and notes the ever-changing landscape of entrepreneurship. She shares how her grandmother, an older entrepreneur, remains successful by sticking with tried and tested methods. Are you curious to find out how different generations approach entrepreneurship? Hear how the different generations got their own goals, methods and tools for achieving success, not just financially, but also in terms of personal growth and fulfillment. Tune in to this episode to learn more about the different approaches to entrepreneurship and how to achieve success in the modern business world. Episode Highlights01:40 - This is not to discredit anyone who's older. Our dreams for the younger generation is just a little bit more higher. We are looking for legitimate generational wealth, and we don't just want to start it and then die and let our kids have it. We want to experience it and live through it, too. So, back then, they're like, "I'm good with making my 250 a year." Over here, we need a little bit more than 250 a year. We're like, "Okay, where's the half a mil? We're trying to get a little closer to seven figures." And once we get to 1.2 million in our business, we're like, "Okay, if we can do that, we can do more." So, I think one, the goal of what we're trying to reach in the younger generation is a lot higher, if I would say, than what some of the older generation is trying to reach.Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn moreSupport The MissionJourney to Mastery is an independent podcast created to serve faith-driven entrepreneurs.If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the missionJourney to Mastery is produced by EF3 Studios.Powered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town Connect with Tashima FreemanLinkedIn

Tashima Freeman talks about how she turned her high school dream of becoming an entrepreneur into a reality. From the very beginning, Tashima was determined to own her own accounting firm. She shares how her parents' support and guidance have helped her navigate her entrepreneurial journey without any pressure or stress. Despite their age difference, her parents have their own experience as entrepreneurs and offered encouragement instead of pressure, allowing Tashima to journey into entrepreneurship stress-free. Tashima's passion for accounting led her to start her own accounting firm, KSK Tax and Accounting Solutions, which she successfully turned into a six-figure business within just nine months. Tune in to learn more about Tashima's journey and how she managed to make her dreams come true. Listen to valuable insights from an inspiring entrepreneur and get inspired to take your own entrepreneurial path!Episode Highlights00:34 - If you ask anyone who has known me, they will tell you Tashima has always said she was going to own her own accounting firm. So, if you met me in 11th grade or met me in my sophomore year of college and asked me, "What do you plan to do?" I'm going to own my own accounting firm. And it has always been that I wanted to work with small business owners and I'm doing just that. And to be fair, both of my parents are entrepreneurs. I have watched both of my parents grow a business and work for themselves my entire life. So, it's kind of in me. It ain't on me.Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn moreSupport The MissionJourney to Mastery is an independent podcast created to serve faith-driven entrepreneurs.If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the missionJourney to Mastery is produced by EF3 Studios.Powered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town Connect with Tashima FreemanLinkedIn

Tashima Freeman shares her inspiring journey from a college student working in accounting to a successful six-figure boss. She gained valuable experience by filing taxes while still in college, which helped her launch her own accounting firm, KSK Tax and Accounting Solutions, in just nine months after leaving her corporate job in 2020. Two years later, she launched her own coaching business. Tune in to hear Tashima's tips on starting your own business and how she achieved success in such a short amount of time. Listen as we dive into Tashima's story and uncover her success secrets on how you, too, can climb the ladder from student to six-figure boss!Episode Highlights00:52 - It's rare to say this, but I have been working in the accounting field since before I even got my degree in it. I love accounting. It is definitely near and dear to my heart. I started doing taxes in about 2013, so I was still in college. So, I've built up a lot of experience so that I could be credible. And it's something I've done up until 2020. And when I say that, I mean corporate-wise. I was fired from my corporate job in 2020 and the next day started to make strides and motions to launch my own accounting firm, and I did. I launched KSK Tax and Accounting Solutions in March of 2020 and made my first six figures, because I was not making six figures in my corporate job. I made my first six figures within nine months of launching and then two years later launched my coaching business.Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn moreSupport The MissionJourney to Mastery is an independent podcast created to serve faith-driven entrepreneurs.If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the missionJourney to Mastery is produced by EF3 Studios.Powered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town Connect with Tashima FreemanLinkedIn

Are you struggling to make sales in your startup? Have you ever wondered why sales often take a backseat in the equation? Elzie delves into the importance of sales with guest speaker, Ron Story, a seasoned sales expert.Elzie kicks off the conversation by asking why people don't prioritize sales despite its crucial role in business success. Ron believes that CEOs should be the best salesperson in their company, as they need to transfer belief in their product. They explore different sales methodologies, such as transactional, consultative, and the Challenger sale. Ron draws parallels between the sales process and dating, stressing the importance of engagement, conversation, and listening to prospective customers. He emphasizes that the sales process should match the quality of the product to win customers, underscoring the need for alignment.Listen to their discussion on identifying areas for improvement by asking customers for feedback and implementing changes accordingly and get valuable advice from Ron as he shares his approach of doubling value without additional cost, based on customer input. Tune in now to discover the importance of exemplary performance to create long-lasting partnerships and learn strategies to level up your sales game.Episode Highlights03:09 - At the beginning, you're told you can hire someone. If you have a good idea, you can hire someone to sell it for you. But you don't realize, as the CEO, sales is a transfer of belief. So, if you, as the CEO, aren't the best salesperson in your company, nobody else is going to believe in your product because you couldn't sell them on it. So, the CEO has to be the best salesperson.06:32 - One of the simplest ones that everybody's used to is the one that we hate, transactional selling. That's when I'm just telling you, "Hey, you want to buy this? Hey, see this iPhone? It splices. It dices. It does this." That's the guy that we see on the infomercial that we don't want to be. We don't want to be Billy with the squeegee thing. We don't want to be Billy that can scrape the stuff off the frying pan to show it to people. That's more transactional selling. I have to get above it, all my information on you, in order for you to buy something from me right now. I don't care what you think. All I want you to do is to hear what I'm saying. That's transactional selling. Used car dealers, a lot of insurance agents are that way. Does that make sense?18:26 - You have to be sure that your sales process matches your product. If I'm just selling an ebook online, it should be like McDonald's, because I'm only getting $7 or $20 or something. If I'm selling a $1,000 coaching program or something like that or some type of service, it's probably not going to be Ruth's Chris. It's probably going to be something like a Chili's. It's going to be not the best sales process, but not the worst either. But if I'm telling you, you should give me $5,000 a month on a three-year contract or $20,000 a month for one-month of consulting or for a speaking gig, I'd better smell Ruth's Chris. I better get that Ruth's Chris feeling. That's the important thing. If you have those things match up, then it's easy to win because there's congruency in the sales process.21:54 - When you charge a certain amount, you should ask your customers, what would have made this better? Usually the things that would have made it better doesn't usually have a large incremental cost to you, but it's a large incremental increase in value. That's why you got to ask the questions and talk to the customer. How much more does it cost to leave some magazines telling them what to do? It don't cost nothing, but it gives you an extra start. You probably could add an extra $10 to your price for leaving the same magazines for everybody, something that tells them the best restaurants in the area and the walking distance, and stay away. The things that can add value usually don't have incremental cost a lot of times. Just by doing that process, you can find out what makes your sales process better.25:51 - Let's just double what you've been doing so that you can adjust to it. Because taking somebody who's used to doing five appointments a week to five appointments a day, they're going to be exhausted. The adrenaline dump that they will receive on that first day that they do five appointments will be like nothing they've ever experienced, and they're going to hate me. We've learned to just throttle it for them. That's the ideal situation, is we work with you on a month-to-month basis that way we have some skin in the game. Where if we don't perform, you don't want to keep working with us, but you're not obligated to stay with us for 12 months if we're not doing our job. I believe if we're doing our job, you are not going to want to get rid of us. So, that's how that works.Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and format

Elzie chats with Ron Story about the benefits of long-term business partnerships. Ron shares his preference for a five-year deal to allow both parties to grow together and establish expectations. However, his business operates on a month-to-month basis due to its cyclical nature. Ron emphasizes the importance of not pushing to increase numbers drastically, instead allowing clients to adjust accordingly and avoid an adrenaline dump. Ultimately, their goal is to have skin in the game and provide exemplary performance that makes customers never want to let go. Tune in to discover the advantages of committing to a long-term business partnership and how it can benefit both parties involved. Hear their perspectives on how gradual growth can be more beneficial than drastic increases in performance expectations. Listen now for actionable advice on making your business relationships last!Episode Highlights02:14 - Let's just double what you've been doing so that you can adjust to it. Because taking somebody who's used to doing five appointments a week to five appointments a day, they're going to be exhausted. The adrenaline dump that they will receive on that first day that they do five appointments will be like nothing they've ever experienced, and they're going to hate me. We've learned to just throttle it for them. That's the ideal situation, is we work with you on a month-to-month basis that way we have some skin in the game. Where if we don't perform, you don't want to keep working with us, but you're not obligated to stay with us for 12 months if we're not doing our job. I believe if we're doing our job, you are not going to want to get rid of us. So, that's how that works.Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn moreSupport The MissionJourney to Mastery is an independent podcast created to serve faith-driven entrepreneurs.If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the missionJourney to Mastery is produced by EF3 Studios.Connect with Ron StoryLinkedinWebsite

Elzie and Ron Story discuss different ways to identify the lack of concurrency in your business. They explain how asking customers what could have been done better can help you understand where change is needed. As an example, they talk about how Airbnb founders rate their service with star reviews. Ron Story shares his insight on how he increased their service offering by doubling their value at no additional cost and his own experience of asking customers for feedback and using that feedback to improve their service offering. Are you looking for ways to increase the value of your business without increasing costs? Don't miss out on this valuable episode that can help you increase the value of your business without breaking the bank. Tune in to learn more about the importance of customer feedback and how to use it to improve your business. Remember, small improvements can lead to big gains in value and customer satisfaction.Episode Highlights02:01 - When you charge a certain amount, you should ask your customers, what would have made this better? Usually the things that would have made it better doesn't usually have a large incremental cost to you, but it's a large incremental increase in value. That's why you got to ask the questions and talk to the customer. How much more does it cost to leave some magazines telling them what to do? It don't cost nothing, but it gives you an extra start. You probably could add an extra $10 to your price for leaving the same magazines for everybody, something that tells them the best restaurants in the area and the walking distance, and stay away. The things that can add value usually don't have incremental cost a lot of times. Just by doing that process, you can find out what makes your sales process better.Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn moreSupport The MissionJourney to Mastery is an independent podcast created to serve faith-driven entrepreneurs.If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the missionJourney to Mastery is produced by EF3 Studios.Powered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town Connect with Ron StoryLinkedinWebsite

Ron Story discusses the sales process and compares it to a dating situation. He talks about how important it is to engage, converse, and listen when trying to win over prospective customers. Ron reminds us that the quality of the sales process should match your product or service if you want to convince customers. A poor sales pitch for an expensive item will not make a good impression. He also stresses that the sales process should match the quality of the product in order to win customers. Are you struggling to win customers despite having a great product? Have you considered that your sales process might be letting you down? Tune in now for great advice on how to land those deals. If you're looking to improve your sales process and win more customers, then don't miss out on this valuable episode.Episode Highlights04:58 - You have to be sure that your sales process matches your product. If I'm just selling an ebook online, it should be like McDonald's, because I'm only getting $7 or $20 or something. If I'm selling a $1,000 coaching program or something like that or some type of service, it's probably not going to be Ruth's Chris. It's probably going to be something like a Chili's. It's going to be not the best sales process, but not the worst either. But if I'm telling you, you should give me $5,000 a month on a three-year contract or $20,000 a month for one-month of consulting or for a speaking gig, I'd better smell Ruth's Chris. I better get that Ruth's Chris feeling. That's the important thing. If you have those things match up, then it's easy to win because there's congruency in the sales process.Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn moreSupport The MissionJourney to Mastery is an independent podcast created to serve faith-driven entrepreneurs.If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the missionJourney to Mastery is produced by EF3 Studios.Powered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town Connect with Ron StoryLinkedinWebsite

Ron Story discusses the different sales methodologies that exist and which one might work best for your business. Ron outlines three models: transactional, consultative, and the Challenger sale. He talks about the advantages and disadvantages of each approach so that sellers can understand which methodology is right for their customers. He also examines the current trends in selling to determine if a shift is occurring. Find out which model Ron suggests that is becoming more prevalent as it focuses on demonstrating expertise and leading potential customers to the solution, rather than simply pushing a product. Learn more about maximizing your sales success by understanding and leveraging different methodologies.If you're struggling to sell your product effectively and are unsure of which sales methodology to use for your business, then this episode is a must-listen as it just might be able to help you sell more effectively. Episode Highlights00:28 - One of the simplest ones that everybody's used to is the one that we hate, transactional selling. That's when I'm just telling you, "Hey, you want to buy this? Hey, see this iPhone? It splices. It dices. It does this." That's the guy that we see on the infomercial that we don't want to be. We don't want to be Billy with the squeegee thing. We don't want to be Billy that can scrape the stuff off the frying pan to show it to people. That's more transactional selling. I have to get above it, all my information on you, in order for you to buy something from me right now. I don't care what you think. All I want you to do is to hear what I'm saying. That's transactional selling. Used car dealers, a lot of insurance agents are that way. Does that make sense?Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn moreSupport The MissionJourney to Mastery is an independent podcast created to serve faith-driven entrepreneurs.If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the missionJourney to Mastery is produced by EF3 Studios.Powered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town Connect with Ron StoryLinkedinWebsite

Ron Story, the owner of Five Contacts and PitchDB, takes us through the importance of sales and how it is essential to the startup equation. He is a seasoned sales executive who believes that CEOs should be the best salesperson in their company and shares that they must transfer their belief in the product to their team and customers, and develop unique and proprietary sales processes that can't be replicated.Using his experience developing sales for a marketing automation software, Ron illustrates the impact of a strong sales process. He believes that outsourcing sales is not possible and that it's the CEO's responsibility to drive sales.Are you a startup founder or CEO struggling to drive sales and grow your business? Then tune in to this episode and learn how you can unlock the potential of your startup. Become a top-notch salesperson with Ron's invaluable tips. Listen now and get the confidence you need to succeed!Episode Highlights00:44 - At the beginning, you're told you can hire someone. If you have a good idea, you can hire someone to sell it for you. But you don't realize, as the CEO, sales is a transfer of belief. So, if you, as the CEO, aren't the best salesperson in your company, nobody else is going to believe in your product because you couldn't sell them on it. So, the CEO has to be the best salesperson.Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn moreSupport The MissionJourney to Mastery is an independent podcast created to serve faith-driven entrepreneurs.If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the missionJourney to Mastery is produced by EF3 Studios.Powered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town Connect with Ron StoryLinkedinWebsite

Elzie Flenard interviews Bulut Akisik, the VP of Enterprise Growth at Jotform, whose role involves growth marketing and finding new people who can benefit from the company's software as a service platform. Bulut talks about the importance of balancing family and workplace success, being honest with customers, and establishing a relationship with them. They discuss growth hacking strategies, which involves testing, data engineering, and making decisions based on realistic data. B2B founders, investors, and entrepreneurs can leverage growth marketing to get ahead of their competition. They also highlight streamlining data collection. Jotform's platform is based on the idea of using data for a specific purpose rather than just collecting it to shorten time spent collecting data and reduce manual labor. They mention the importance of digitizing data collection. Podcast hosts can use Jotform to manage their schedule by using the calendar feature and workflow capabilities to act as an assistant and it can be used by podcasters to help manage their schedules and prioritize tasks. Find out about Jotform's development roadmap and how customer feedback informs their product decisions when you tune in and listen to an engaging conversation about data collection made easy and how Jotform can help shape your business.Episode Highlights03:15 - The way I see it, the biggest value comes from, is actually the amount of budget you have. Think about, like you're against—assume that you have a startup, right? You're probably against some very big folks out there who has much bigger marketing spend, thousands of people doing something. So, you need to be smart. You need to cherish every dollar you have. You need to work around every idea that you have. You need to make sure that it actually works, and then you start investing by seeing returns.05:51 - Try to comprehend it as if that's kind of an app. Like you need to think about anything that you use, a banking application, right? You put in your credit card information, but the aim is to deposit some money. So, when you start to look at it, you understand the full image of what you're trying to achieve and then try to fill the gaps. And the next stage becomes shortening the time to collect repetitive data, eventually making you have a better day, less time spent over a computer doing manual stuff.07:57 - You have to collect data. I like to put it this way. It's like human communication, right? I mean, human communication is just collecting data and responding to something. Given any type of business that you need to do, you need to get some sort of requests from your customers and deliver them something. It could be service or a technology product or whatever. So, the best way is to collect that data. You can either talk to them on the phone or you can get them to send you emails. But once you try to categorize this data and you want to navigate within it easily, it's actually where the forms come in to play because you make people reach you with a structured data set and it makes your life much easier.11:36 - You need to keep a very heavy schedule. You need to kind of put stuff on your agenda, et cetera. That's actually for the podcast. You can just do all of them in Jotform. So, you can give your attendees, let's say, or people trying to reach out a form and that would get edited onto your calendar automatically, and you can just move them out, respond them over that calendar that we provide. It's like having your own assistant. Forms combined with workflows could actually–I don't know if you have an assistant, some people do, some doesn't–but Jotform can act like your assistant to manage all the schedule.13:25 - Family comes first. It's what I can say. Always. As a business podcast, we are all business people. There was this saying that I heard years ago. I don't even remember who told me this, but it never left me. It goes something like this. The job doesn't make the man. So, meaning that the awful hours that you have from wherever you work, your own company, or if you're being an employee somewhere, your startup, if you understand that you're working for those occasions, you actually become a more productive person in the work. Because family comes first–family, friends, et cetera.Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey

Bulut Akisik shares his valuable insights on balancing family and workplace success. He highlights the importance of being honest with customers and establishing a good relationship with them. Bulut believes that family should always come first, and taking time away from work can actually make one more productive in the workplace.He also discusses Jotform's core competency, which is using forms as a common denominator for communication among different businesses and solutions. By digitizing data collection, businesses can navigate through data more efficiently and effectively. Forms are more reliable than paper-based forms for collecting data quickly and using the internet. Forms also make it easier to do things after collecting data electronically. Tune in to this episode to learn more about balancing family and workplace success, and how digitizing data can bring significant advantages to businesses.Episode Highlights01:24 - Family comes first. It's what I can say. Always. As a business podcast, we are all business people. There was this saying that I heard years ago. I don't even remember who told me this, but it never left me. It goes something like this. The job doesn't make the man. So, meaning that the awful hours that you have from wherever you work, your own company, or if you're being an employee somewhere, your startup, if you understand that you're working for those occasions, you actually become a more productive person in the work. Because family comes first–family, friends, et cetera.Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn moreSupport The MissionJourney to Mastery is an independent podcast created to serve faith-driven entrepreneurs.If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the missionJourney to Mastery is produced by EF3 Studios.Powered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town Connect with Bulut AkisikLinkedIn

Are you looking for a way to become more efficient and organized in managing your podcast tasks and schedule? Bulut Akisik shares how Jotform can act as a virtual assistant for podcasters, providing forms and automatic scheduling to help prioritize tasks, and manage inquiries from potential guests. By providing customizable forms and automated scheduling features, podcasters can streamline the process of accepting inquiries and scheduling guests. This means more time to focus on creating great content and engaging with listeners. Don't let disorganization hold you back from reaching your full podcasting potential. Tune in now and discover how Jotform can revolutionize your podcasting workflow, help you become a more efficient podcaster, and take your podcast to the next level.Episode Highlights00:48 - You need to keep a very heavy schedule. You need to kind of put stuff on your agenda, et cetera. That's actually for the podcast. You can just do all of them in Jotform. So, you can give your attendees, let's say, or people trying to reach out a form and that would get edited onto your calendar automatically, and you can just move them out, respond them over that calendar that we provide. It's like having your own assistant. Forms combined with workflows could actually–I don't know if you have an assistant, some people do, some doesn't–but Jotform can act like your assistant to manage all the schedule.Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn moreSupport The MissionJourney to Mastery is an independent podcast created to serve faith-driven entrepreneurs.If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the missionJourney to Mastery is produced by EF3 Studios.Powered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town Connect with Bulut AkisikLinkedIn

Elzie and Bulut Akisik delve into the world of data collection, exploring the benefits of digitizing data and its impact on businesses. The discuss how businesses can collect data in a structured way, highlighting the importance of digitizing data collection.By digitizing data collection, businesses can gain valuable insights into their customers and make informed decisions that can help them grow and compete in their industry. From faster data processing to improved accuracy and accessibility, there are many advantages of digitizing data collection. Bulut explains what the biggest advantage of digitizing data is and how reliable forms are when used to collect data.Discover how much quicker they are to use on the internet and work with once data has been collected electronically. Don't miss this informative episode which offers valuable insights on how businesses can make the most out of their data collection process. Tune in now for your chance to get ahead with the latest trends in digital data management.Episode Highlights00:36 - You have to collect data. I like to put it this way. It's like human communication, right? I mean, human communication is just collecting data and responding to something. Given any type of business that you need to do, you need to get some sort of requests from your customers and deliver them something. It could be service or a technology product or whatever. So, the best way is to collect that data. You can either talk to them on the phone or you can get them to send you emails. But once you try to categorize this data and you want to navigate within it easily, it's actually where the forms come in to play because you make people reach you with a structured data set and it makes your life much easier.Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn moreSupport The MissionJourney to Mastery is an independent podcast created to serve faith-driven entrepreneurs.If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the missionJourney to Mastery is produced by EF3 Studios.Powered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town Connect with Bulut AkisikLinkedIn

Elzie and Bulut Akisik talk about streamlining data collection through Jotform. Bulut explains that it is based on using collected data for a specific purpose, rather than simply collecting it. He also suggests starting by driving a business process as an app to save time and reduce manual labor when it comes to data collection. Their conversation also explores the benefits of reducing the time spent collecting data and the need to eliminate manual labor. If you're looking to streamline your data collection process, this episode is a must-listen. Discover how Jotform's platform can help your business grow. Listen to the thought-provoking discussion that offers valuable insights into how businesses can optimize their processes through streamlined data collection.Episode Highlights01:51 - Try to comprehend it as if that's kind of an app. Like you need to think about anything that you use, a banking application, right? You put in your credit card information, but the aim is to deposit some money. So, when you start to look at it, you understand the full image of what you're trying to achieve and then try to fill the gaps. And the next stage becomes shortening the time to collect repetitive data, eventually making you have a better day, less time spent over a computer doing manual stuff.Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn moreSupport The MissionJourney to Mastery is an independent podcast created to serve faith-driven entrepreneurs.If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the missionJourney to Mastery is produced by EF3 Studios.Powered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town Connect with Bulut AkisikLinkedIn

If you are a B2B founder, investor, or entrepreneur looking to get ahead of the competition and leverage modern strategies for growth marketing, then this episode is for you! Growth marketing is the more modern version of traditional marketing, and it involves testing, data engineering, and making decisions based on realistic data. When resources are limited, entrepreneurs should be smart with how they utilize their budget and make sure they see returns before investing more money into an idea. For example, when selling T-shirts, one should experiment with different marketing strategies online and pour money into the ones that show the most success. Elzie and Bulut Akisik explore how to experiment with different marketing strategies online and allocate funding towards the ones that yield positive results. Tune in to learn how they benefit your business and gain insight into what makes a successful growth strategy in today's market.Episode Highlights01:19 - The way I see it, the biggest value comes from, is actually the amount of budget you have. Think about, like you're against—assume that you have a startup, right? You're probably against some very big folks out there who has much bigger marketing spend, thousands of people doing something. So, you need to be smart. You need to cherish every dollar you have. You need to work around every idea that you have. You need to make sure that it actually works, and then you start investing by seeing returns.Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn moreSupport The MissionJourney to Mastery is an independent podcast created to serve faith-driven entrepreneurs.If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the missionJourney to Mastery is produced by EF3 Studios.Powered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town Connect with Bulut AkisikLinkedIn

Are you interested in learning about how virtual, augmented and extended reality technology can help to make education and training more exciting, effective, and fun? David Scurlock, the founder of In Your Face Learning, speaks with Elzie about revolutionizing education and workforce development using these emerging technologies. David shares how he uses Oculus headsets and other devices to provide immersive experiences for students through virtual field trips and simulations. They discuss the potential for using these technologies in business, including virtual tours and client presentations. They also explore the world of Metaverse and its implications for safety and security. Discover resources for learning about immersive technology and how companies and educational institutions are using it for training and design when you tune in to this episode. Learn more about the exciting world of immersive experiences and their impact on education and business. Let's dive into a world of revolutionary possibilities with David Scurlock!Episode Higlights11:25 - Now, because the form factors are becoming more streamlined, the technology is becoming more user-friendly. It can now be used for education. Taking a virtual field trip, for example, that allows the students that I've worked with, have never left the environment that they're in. But we put them in the headset, they can take a virtual tour of the White House hosted by Barack and Michelle Obama. I'll be working with a school in Glendale. They're studying space exploration right now. We put them in the headset and they're virtually in the International Space Station and they can experience what weightlessness is. So, that's in essence what I've decided to do is take those kinds of applications, use either virtual reality or augmented reality as a tool and go into schools all the way up into adult learners.17:41 - You could do a digital twin of Podcast Town. So, in other words, it sounds like maybe you've done some of that where you've taken the 360 videos, and now somebody has the headset, they can put on the headset, and just like we're having this conversation, you can walk them right through this studio, and they can actually see the studio. I'll use Direct Supply as an example. They were using it initially for design and development, and architects will design the building. They've designed some of the stages at Summerfest, for example, the architect firms. And before they put the first stake in the ground or paint the walls or move it, bring the client in, let them see it, and actually walk through virtually what that space looks like.28:18 - That thing that looks like the goggles on my head, when I say very quickly, over time, the form factor is going to get lighter. Think of snowmobile glasses or there are some out that surgeons use and they've been using in the military that literally almost look like glasses. And then the other aspect is that as the technology already evolves, and even the Meta Quest 2 now, you don't have to use the controllers. Your hands are actually what you're doing. So, for example, you'll have someone, and they're saying eventually, the screens will go away. You can put on the glasses and I can have a spreadsheet here, I can have all of my screens here and I can fill up the room.39:58 - Then they found out that some of the seniors that were in there and in their studies that are showing this, that they get in the headset for a short time and it can help Alzheimer's, because, all of a sudden, I can go back to Italy. I can walk in the streets of where I grew up, so there's a lot of cases out there that, as a business owner, you can look at and see what they're doing and then start to develop it on your own. And there are now schools, Milwaukee School of Engineering, UW Parkside is going to start doing it, where there are courses where you go in and you have someone design the studio for you or help you in that content creation. And it's just going to become easier, more user-friendly.Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpos

Elzie and David Scurlock discuss the exciting possibilities of virtual reality (VR) for training and design purposes. They explore the different resources available to learn about the digital world and its opportunities, recommending that listeners search online for "VR creation" or "immersive technology" to discover more. They highlight how exploring immersive technologies can inspire creativity and open up new avenues for design and training. They also dive into the world of avatars, which are used to create a realistic experience for users, from head to toe.The episode also features insights from companies who are already leveraging VR for training and design purposes. Find out what educational institutions are now offering courses in content creation for virtual reality and augmented reality, highlighting the growing importance of this technology in various fields when you tune in.Listeners who are interested in delving further into VR and immersive technologies can benefit from the practical tips and resources shared in this episode. Whether you're looking to train employees or enhance design capabilities, this episode provides an insightful introduction to the exciting world of virtual reality.Episode Highlights03:21 - Then they found out that some of the seniors that were in there and in their studies that are showing this, that they get in the headset for a short time and it can help Alzheimer's, because, all of a sudden, I can go back to Italy. I can walk in the streets of where I grew up, so there's a lot of cases out there that as a business owner, you can look at and see what they're doing and then start to develop it on your own. And there are now schools, Milwaukee School of Engineering, UW Parkside is going to start doing it, where there are courses where you go in and you have someone design the studio for you or help you in that content creation. And it's just going to become easier, more user-friendly.Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn moreSupport The MissionJourney to Mastery is an independent podcast created to serve faith-driven entrepreneurs.If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the missionJourney to Mastery is produced by EF3 Studios.Powered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town Connect with David ScurlockLinkedInWebsite

Explore the exciting new world of Metaverse with us on this episode of the podcast. What is it exactly? It is an area or space accessed through headsets that can be public or require passwords and invitations for access, and is becoming lighter over time. Discover how it works and how it will impact the way we interact with digital content in the future. We discuss the potential safety and security issues, as well as the benefits of using headsets that allow users to interact with the virtual space using hand gestures instead of controllers. With a lighter form factor, headsets are becoming more user-friendly and cost-effective. Tune in to discover potential safety and security issues, such as profanity from young users. Learn about the innovative uses of Metaverse including workforce development, education, and more. Join us now to learn all about the latest advancements in Metaverse!Episode Highlights01:51 - That thing that looks like the goggles on my head, when I say very quickly, over time, the form factor is going to get lighter. Think of snowmobile glasses or there are some out that surgeons use and they've been using in the military that literally almost look like glasses. And then the other aspect is that as the technology already evolves, and even the Meta Quest 2 now, you don't have to use the controllers. Your hands are actually what you're doing. So, for example, you'll have someone that, and they're saying eventually, the screens will go away. You can put on the glasses and I can have a spreadsheet here, I can have all of my screens here and I can fill up the room.Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn moreSupport The MissionJourney to Mastery is an independent podcast created to serve faith-driven entrepreneurs.If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the missionJourney to Mastery is produced by EF3 Studios.Powered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town Connect with David ScurlockLinkedInWebsite

Are you curious about how to leverage virtual, augmented, and extended reality technologies to maximize your business profits? Let's explore the topic of utilizing cutting-edge technologies for maximum business profit with David Scurlock and discuss the implications of VR, AR, and XR. David talks about the use of digital twin technology, which allows for virtual tours of a studio or building before construction even begins. One of the most exciting aspects mentioned is the use of VR/AR headsets, which can bring clients into the space without them having to be physically present. If you're interested in learning more about these innovative technologies and how they can help take your business to the next level, be sure to tune in to this episode. Listen now and learn how these tech solutions can be used to streamline operations and increase potential profit margins. Don't miss this in-depth discussion on harnessing virtual reality for ultimate success!Episode Highlights00:30 - You could do a digital twin of Podcast Town. So, in other words, it sounds like maybe you've done some of that where you've taken the 360 videos, and now somebody has the headset, they can put on the headset, and just like we're having this conversation, you can walk them right through this studio, and they can actually see the studio. I'll use Direct Supply as an example. They were using it initially for design and development, and that architects will design the building. They've designed some of the stages at Summerfest, for example, the architect firms. And before they put the first stake in the ground or paint the walls or move it, bring the client in, let them see it, and actually walk through virtually what that space looks like.Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn moreSupport The MissionJourney to Mastery is an independent podcast created to serve faith-driven entrepreneurs.If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the missionJourney to Mastery is produced by EF3 Studios.Powered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town Connect with David ScurlockLinkedInWebsite

Are you tired of traditional classroom settings that can be dry and uninspiring? Elzie and David Scurlock discuss how virtual, augmented and extended reality technologies are revolutionizing education and workforce development.David is the CEO and Founder of In Your Face Learning and uses Oculus headsets and other devices to provide immersive experiences such as virtual field trips and International Space Station simulations to both children and adults. He also works with those affected by the justice system, providing education on cell phone and computer literacy, as well as introducing them to leading-edge technology through headsets.Whether you're an educator, a student, or just someone interested in the future of education, this episode will give you a glimpse into how virtual reality applications are transforming the way we learn. Be sure to tune in and discover how you can get involved in this exciting new frontier in education.Episode Highlights03:02 - Now, because the form factors are becoming more streamlined, the technology is becoming more user-friendly. It can now be used for education. Taking a virtual field trip, for example, that allows the students that I've worked with have never left the environment that they're in. But we put them in the headset, they can take a virtual tour of the White House hosted by Barack and Michelle Obama. I'll be working with a school in Glendale. They're studying space exploration right now. We put them in the headset and they're virtually in the International Space Station and they can experience what weightlessness is. So, that's in essence what I've decided to do is take those kinds of applications, use either virtual reality or augmented reality as a tool and go into schools all the way up into adult learners.Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn moreSupport The MissionJourney to Mastery is an independent podcast created to serve faith-driven entrepreneurs.If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the missionJourney to Mastery is produced by EF3 Studios.Powered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town Connect with David ScurlockLinkedInWebsite

Our special guest in this episode is Rick Elmore, who shares his incredible journey of going from scratch to success. Rick started out as an athlete and medical device salesperson with no business experience, but he was determined to make it work and develop a winning strategy. With hard work, grit, discipline and passion from his background in sports, he was able to stand out in the corporate world. He also used two useful analogies - climbing a mountain and Dave Ramsey's debt repayment analogy - to illustrate how he achieved success.Rick then talks about turning challenges into opportunities through technology. He was able to build a handwriting robot after finding help from knowledgeable people and testing out potential solutions. Rick also explains how he built a strong team by being flexible, having empathy and offering understanding. This episode is packed with wisdom that will certainly inspire any budding entrepreneur or anyone hoping to take their business career to the next level. Tune in now to hear Rick's story!Episode Highlights01:57 - I wouldn't say that I found Simply Noted. I felt like Simply Noted found me. I was in a marketing class and I had a professor going over the success rates in marketing and everything was super nominal, email, cold call, all the normal stuff. And then he ended the lecture saying, "Handwritten notes have a 99% open rate." I just thought that was such a believable stat because who doesn't open a handwritten note? So, I just thought it was a good business idea. There's a lot more in between and there's a lot more that came after, but that was really like the idea where the seed was planted. Handwritten notes can be a really good business idea if there's a cool, easy way to do it.04:40 - You got to be doing something you're passionate about, and I know that's kind of like the same advice everybody gives you. But that's why it was really easy for me to keep kind of pushing in those hard times. To develop that grit or to develop that discipline, you just got to wake up and do things, like even if you don't want to do it that day. You can start off by doing something simple, as easy as just making your bed every single morning and just not negotiating with yourself. You wake up and just do it. Even if you don't feel like it, you're doing a small win to start the day. 12:03 - There's a lot of free knowledge online, like how to book a meeting, how to run a meeting. Go to Google. Go to YouTube. I call myself relentless in the pursuit of knowledge. I come home and talk to my wife about something that I learned today and exhaust her. She's like, "You, literally, this is all you do, just trying to figure stuff out," but it's exciting. As you learn, like your tunnel vision goes from what you know, to what all the possibilities are. And when that picture becomes so clear, you get really excited and it builds more energy. So, it really just comes from effort. It comes from consistency. It comes from talking to people. It comes from being helpful. If you show people that you're interested in them and you want to help them, they're going to give you their time and attention to help you.16:29 - A Phase 0 is basically you tell them your idea. You show them what you're trying to do. They dig into it, research it, build you a plan, and give you a quote. I did that 14 times and we spent over $800,000 on this. I knew this project was going to be big. We have no loans, no debt, no investors. This is all customer-funded, so it's like we could not afford to miss. So, I went through that process 14 times. Again, I have a sales and athletic background. I was afraid to make the wrong decision.22:04 - What's really important about being a leader is showing that you care and actually showing that you care, taking the time to ask questions, be flexible, to be understanding, and show interest. A lot of the same things that help you to be successful in sales, it's the same thing about being a leader. But the ultimate thing is really being empathetic. You're going to want things to be done on your timeline, especially when a lot of that pressure is mounting, but you just got to be understanding, be empathetic, understand things will happen as they happen, and really just try to keep people together. Because at the end of the day without everybody here, we couldn't do this. So, it's like I owe the success to everybody who's helped build this.Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Ea

Rick Elmore reveals his secrets to creating a strong and successful business team. He explains that flexibility is key. Asking questions, showing interest in others' jobs, and having empathy are also important values he emphasizes for effective entrepreneurship. He shares his experience in sales and sports and how it influenced his leadership style. He emphasizes the importance of building a close-knit team and treating them like family. He also dives deep into the role of empathy in leadership and how it helps to keep the team together.Rick believes that treating your team like employees will not work in the long run. Instead, it is essential to create an environment where everyone feels comfortable and the door is always open. Tune in to an episode that provides valuable insights for anyone looking to build a strong team and lead with empathy.Episode Highlights01:21 - What's really important about being a leader is showing that you care and actually showing that you care, taking the time to ask questions, be flexible, to be understanding, and show interest. A lot of the same things that help you to be successful in sales, it's the same thing about being a leader. But the ultimate thing is really being empathetic. You're going to want things to be done on your timeline, especially when a lot of that pressure is mounting, but you just got to be understanding, be empathetic, understand things will happen as they happen, and really just try to keep people together. Because at the end of the day without everybody here, we couldn't do this. So, it's like I owe the success to everybody who's helped build this.Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn moreSupport The MissionJourney to Mastery is an independent podcast created to serve faith-driven entrepreneurs.If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the missionJourney to Mastery is produced by EF3 Studios.Powered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town Connect with Rick ElmoreLinkedInWebsite

Rick Elmore talks about his journey of building a handwriting robot. He recounts the process of developing a writing robot, starting with buying a pen plotter from China, and then attempting to use an Auto Pen for two years before realizing that building their own writing robot was the only way forward. He walks us through the 14 Phase 0 processes he went through with different engineering companies in order to come up with confidence-building solutions, citing an example of how sending out 500 handwritten notes resulted in significant results for his business. Rick's background in sales and athletics helped him ask better questions and seek feedback until he was comfortable pulling the trigger. Tune in now for this inspiring story about how Rick had the confidence that the robot would work and how he believed in his company since Day 1. This episode provides valuable insights into the journey of building a handwriting robot and the importance of believing in your concept, seeking feedback, and making calculated decisions.Episode Highlights01:35 - A Phase 0 is basically you tell them your idea. You show them what you're trying to do. They dig into it, research it, build you a plan, and give you a quote. I did that 14 times and we spent over $800,000 on this. I knew this project was going to be big. We have no loans, no debt, no investors. This is all customer-funded, so it's like we could not afford to miss. So, I went through that process 14 times. Again, I have a sales and athletic background. I was afraid to make the wrong decision.Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn moreSupport The MissionJourney to Mastery is an independent podcast created to serve faith-driven entrepreneurs.If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the missionJourney to Mastery is produced by EF3 Studios.Powered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town Connect with Rick ElmoreLinkedInWebsite

Rick Elmore shares his insights on climbing the mountain of success as an entrepreneur. He uses two analogies, one about a mountain-climbing journey and another from Dave Ramsey's debt-repayment approach, to explain how he achieved business success. With limited resources coming from a lower-middle class family, Rick found success by asking questions, talking to successful people in the same field, and staying passionate about writing and business. He advises listeners to keep asking questions and to talk to people who have done what they want to do. He encourages consistency, hard work, and focusing on small wins to build momentum towards larger goals.To help listeners achieve their own goals, he recommends being helpful to those around them while having fun grinding towards their aspirations. Tune in to hear why you need to develop enthusiasm for what you are doing and keep that fire burning in order to reach your entrepreneurial goals. You will enjoy this episode for its actionable advice on how to overcome business obstacles and achieve success.Episode Highlights04:40 - There's a lot of free knowledge online, like how to book a meeting, how to run a meeting. Go to Google. Go to YouTube. I call myself relentless in the pursuit of knowledge. I come home and talk to my wife about something that I learned today and exhaust her. She's like, "You, literally, this is all you do, just trying to figure stuff out," but it's exciting. As you learn, like your tunnel vision goes from what you know, to what all the possibilities are. And when that picture becomes so clear, you get really excited and it builds more energy. So, it really just comes from effort. It comes from consistency. It comes from talking to people. It comes from being helpful. If you show people that you're interested in them and you want to help them, they're going to give you their time and attention to help you.Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn moreSupport The MissionJourney to Mastery is an independent podcast created to serve faith-driven entrepreneurs.If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the missionJourney to Mastery is produced by EF3 Studios.Powered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town Connect with Rick ElmoreLinkedInWebsite

Rick Elmore shares his inspiring journey from being an athlete to becoming a successful entrepreneur. He talks about the importance of developing discipline and hard work, as well as passion and perseverance. Rick shares how these traits have helped him in entrepreneurship, setting him apart from others in the corporate world. He also discusses strategies for people who don't have similar backgrounds on how they can develop grit by doing something they're passionate about and creating successful habits such as making their bed every morning and putting themselves in uncomfortable situations to grow. This episode is packed with valuable insights that will help you achieve success through dedication, hard work, and determination. Tune in now for a rich conversation with Rick Elmore highlighting the importance of having a strong work ethic, being passionate about what you do, and constantly pushing yourself out of your comfort zone to grow and succeed in life.Episode Highlights02:24 - You got to be doing something you're passionate about, and I know that's kind of like the same advice everybody gives you. But that's why it was really easy for me to keep kind of pushing in those hard times. To develop that grit or to develop that discipline, you just got to wake up and do things, like even if you don't want to do it that day. You can start off by doing something simple, as easy as just making your bed every single morning and just not negotiating with yourself. You wake up and just do it. Even if you don't feel like it, you're doing a small win to start the day. Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn moreSupport The MissionJourney to Mastery is an independent podcast created to serve faith-driven entrepreneurs.If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the missionJourney to Mastery is produced by EF3 Studios.Powered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town Connect with Rick ElmoreLinkedInWebsite

Rick Elmore shares his inspiring story of how he turned his itch into a successful business venture. As a former athlete and medical device salesman, Rick's journey to entrepreneurship is both unique and intriguing. He talks about what drove him to pursue a Masters in Business Administration and what struck him during a marketing class that made him come up with the idea for Simply Noted.Rick emphasizes that finding a niche often happens organically, as your path finds you when you are constantly looking and working towards it. Throughout the conversation, Elzie and Rick discuss the importance of finding a unique value proposition for your business, the power of personalization, and the benefits of standing out in a crowded market. If you're an entrepreneur struggling to find your niche, or looking for ways to stand out in your market, this episode is a must-listen. Discover how Rick turned the incredible potential of handwritten notes into a thriving business. His journey and insights offer valuable lessons and inspiration for anyone seeking to build a successful and fulfilling business. Tune in now and learn how a simple idea can lead to a successful business venture.Episode Highlights01:17 - I wouldn't say that I found Simply Noted. I felt like Simply Noted found me. I was in a marketing class and I had a professor going over the success rates in marketing and everything was super nominal, email, cold call, all the normal stuff. And then he ended the lecture saying, "Handwritten notes have a 99% open rate." I just thought that was such a believable stat because who doesn't open a handwritten note? So, I just thought it was a good business idea. There's a lot more in between and there's a lot more that came after, but that was really like the idea where the seed was planted. Handwritten notes can be a really good business idea if there's a cool, easy way to do it.Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzisms, and faith-driven insight to help you align your life and leadership.Behind-the-Scenes Perspective: The thinking, lessons, and real-time discernment shaping the Journey to Mastery.Weekly Focus & Reflection Prompts: Simple tools to help you slow down, get clear, and lead with intention.Early Invitations: First access to gatherings, workshops, and live experiences.If you want to grow God’s way, this is where the journey continues. 👉 Join the Journey Feed (free)Want To Go Deeper on Self-Mastery? If you’re ready to work from the inside out, Flame Starter: The Art of Self-Mastery lays the foundation for everything we talk about here. It’s about learning to live and lead In Purpose. On Purpose.™ 👉 Learn moreSupport The MissionJourney to Mastery is an independent podcast created to serve faith-driven entrepreneurs.If this show has helped you grow, your support helps us continue building tools, spaces, and conversations rooted in faith, clarity, and purpose. 👉 Support the missionJourney to Mastery is produced by EF3 Studios.Powered By Podcast Town We Help B2B Brands grow their revenue through podcasting. Podcast Town is a full-service, white glove podcast agency dedicated to helping B2B brands grow their podcast show, grow their audience and podcast easier. - We help you launch, Grow and Maximize! Grow With Podcast Town Connect with Rick ElmoreLinkedInWebsite

Are you an entrepreneur struggling to grow your startup or established company? This episode is for you. Elzie talks to Liz Heiman, a sales consultant and expert in startup growth. Liz shares her knowledge of building a successful sales team, establishing a culture of sales within your company, and managing your sales funnel effectively. She emphasizes the importance of creating a mission, vision, and values-driven plan, conducting strategic planning sessions, and hiring people who fit those values.Liz explains the significance of having a Sales Operating System that includes strategy, lead generation, sales process, key account management, and team management. She offers valuable advice on managing a sales funnel and building relationships with customers based on trust. She also suggests that salespeople start with a simple CRM and advises looking into tools that can help put the sales process together, simplify it, and move sales forward. Don't miss out on this opportunity to learn from Liz's expertise and take your sales game to the next level. Tune in now and discover how you can achieve sustainable growth through effective sales strategies.Episode Highlights05:37 - Your sales team is the heart of your business. And everybody says, "Oh, no, no, my product is the heart of my business." Well, it may be the soul of your business, but it is not the heart, because it is the sales team that pumps the lifeblood through your organization and keeps it going. Because without that heart pumping, there's no company. And if you think about it, your heart isn't in your pinky. Because if it were in your pinky, it couldn't pump life blood through your body. It's in the center of your body for a reason, because it needs to be there. And your sales team is the center of your business, because it's all about the customer. And your sales team is the first team that really touches your customer directly. Marketing may influence them, but the sales team touches them.16:19 - In sales, there are a whole bunch of companies that have created methodologies, and you may have heard of some of them. Sandler is one of them. The Challenger Sale is one of them. There's a new one called MEDDIC. I don't know how new it is, but that's kind of a methodology. I come out of the world of Miller Heiman. So, Miller Heiman created programs called Strategic Selling, Conceptual Selling, and Large Account Management. And that was really the early days of creating methodology or process around sales. So, Solution Selling was also happening at the same time and SPIN Selling was also created about the same time. These are also methodologies. And these are the very beginning of "Hey, there's a process that you follow to do this." 20:43 - This is going to be really shocking to everyone, I know, but leads do not come out of thin air. They are not like combustion from nothing. They actually have to come from somewhere. So, either your marketing team has to generate them or your sales team has to go out to events, or you have to call people. Somewhere, these leads–and you need a plan. You need a strategy. What activities are we going to do, and what results do we need in order to pay for those activities? So, there's a strategy.28:14 - Yes, it has to be a good fit.  Yes, it has to be the right solution.  But people matter.  People always matter.  And I have customers that they have a two or three year sales cycle, that relationship matters over that time.  And if you let that relationship go and don't pay attention to it, somebody else is going to go make a relationship and when it's time to make the decision, somebody else is going to be in there.  So yes, it matters.  You matter as an owner, as a salesperson, anybody, you matter.  How people feel about you matters. You need to be kind and curious and compassionate and all of those things. It matters.31:55 - If you don't put stuff in the top of the funnel, there's not going to be anything to come out in six months. So if I am tracking my leads, my opportunities, or my deals, either in a spreadsheet or in my CRM, then I ought to be able to look at it and go, yep, I need 20 things to come out the bottom. I got 200 things in the top of the funnel and I'm moving them through slowly. And I know this one's going to close in six months and this one's going to close in nine months and that one's going to close in twelve months. Right. So that we're actually mapping their journey through our sales process or through our funnel as they're making buying decisions. So that's what I would teach you, and I would teach you to set process up based on stages, not activities.Ready To Go Deeper?If today’s episode resonated, don’t just move on to the next one. The next step isn’t more content. It’s context, clarity, and formation.That’s why I created the Journey Feed.Inside the Journey Feed, you’ll find:Mentorship Notes: Honest reflections, Elzis