Industry Angel Business Podcast

Jamie Hill discusses how we has found Facebook groups can be an excellent source for creating sales leads. We hear from friend of the show Jamie (from 007) who has invested time into Facebook groups to uncover sales opportunities and build the brand of family business Hill Shipping. Jamie and Ian discuss; Facebook groups Boosting posts Commenting and meaningful engagement Running competitions Referrals - word of mouth and recommendations LinkedIn groups Which platforms to engage on Creating valuable content Review section of Facebook Still using old skool marketing methods Maybe we don't need a website

Ian attended Newcastle start up week 2018 and discusses the benefits of attending events and meeting new connections. Ian also catches up with Co-Founder Paul Lancaster from Episode 66 and hears how the week was going. Brian Fanzo from Episode 50 also shares his thoughts on the week and his experience of closing day one.

Full show notes Jill's current role sees her work across the region, proactively engaging industry and education to support both parties to get what they need from each other - talk about a challenge! With teachers being stretched to breaking point with existing curriculum demands, the need for digital skills in business in of huge importance - and not only in the tech sector. Moving on to ensuring there is opportunity for industry to input into education whilst recognising the constraints some SMEs face with their time, there is the potential of real trouble brewing in developing and recruiting talent within the North East. Filmed LIVE at One Trinity Green, South Shields.

Full show notes here As a child he wasn't encouraged by teachers to explore his love for science. Destined to follow the well trodden path of 'getting a trade' he worked on building sites for 25 years. As an astronomer in his mid thirties, he joined the Sunderland Astronomical Society. By 2002 he started the Kielder forest star camp, and a year later it would start a path that would change his life forever, in ways he hadn't imagined. Hear the incredible story of Gary Fildes in a special live broadcast fireside chat with Ian Farrar, host of The Industry Angel Business Podcast. Ian and Gary discuss; Early days on building sites Where the passion began for Astronomy First visit to Kielder Sunderland Astronomical society Kielder Forest Star Camp Building/Designing the Observatory Influencing Children What can you see from the Observatory? Self-Sustainability Observatory Chille Dark Skies Documentary Other Exciting areas to visit Northumberland Dark Skies Status

Full Show notes here; Lucy is CEO of COCO (Comrades of Children Overseas) an International Charity based in Newcastle upon Tyne, UK. Lucy has worked at COCO for 14 years, working her way up from volunteer to a position of leadership, shaping the development and direction of COCO's fundraising, governance and project management. Her major interests are led by a passion for international relations, equality, development, poverty alleviation and commitment to accountability. Lucy advises smaller NGO's based in the North East, advocating skill sharing, encouraging leadership and increasing aid effectiveness. Lucy regularly takes part in activities for COCO including trekking Mount Kilimanjaro running the Great North Run and Cycling in Maasai Land in Kenya. Lucy is also a board member for International Newcastle and Children North East in addition to being a governor at Fellside Primary School in Wickham. Lucy studied Urban and Regional Geography at Sheffield Hallam University, after which she completed a Masters in Development Studies at the University of KwaZulu Natal in Durban, South Africa. In 2015 Lucy graduated from Newcastle University Business School with an MBA with distinction and was the chosen orator at the graduation ceremony. Ian and Lucy discuss; The origins of COCO The projects ran in Africa Fundraising activites Business Support & CSR Volunteer Staff Sustainable Schools in Africa Women in business in the Charitable Sector Show Sponsors:- Far North Sales & Marketing Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth. We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.

Show Notes Here Author of upcoming Bloomberg Law guide on ICOs. Amy Wan, Esq., is Founder and Chief Legal Hacker at Sagewise, a project of Bootstrap Legal. Sagewise aims to build a dispute resolution infrastructure for smart contract disputes. Amy was previously a Partner at a law firm and general counsel of a real estate crowdfunding startup. Amy is also Founder and Co-Organizer of Legal Hackers LA and served as a Presidential Management Fellow. Ian and Amy discuss; Blockchain Technology Explanation Upsides & Downsides of Blockchain Environmental impact of Blockchain Cryptocurrency / Altcoins Origins - Bitcoin, Ethereum, Dogecoin Bitcoin Mining Cryptocurrency use case Cryptocurrency value Initial Coin Offering (ICO) Hacking & Smart Contracts Digital Wallets

Full show notes here http://industryangel.com/084-live-shaun-oakes Shaun is the Managing Director at ievo biometric fingerprint readers. Shaun started the company in early 2009 with the aim to deliver biometric products for real world deployment. Shaun had the products designed and manufactured to deliver where many others have failed. This took a year in development and then they launched their first reader, the ievo ultimate™. This reader along with further product launches is renowned for being the industry leader and ievo now sell their products globally. Ian and Shaun discuss: Learning the ropes of retail Starting out with biometric readers Travelling globally to research products From Distributor to Manufacturer Learning lessons along the way Scaling up Audience Questions Check out the photographs taken by Gavin here on our Facebook page.

Full Show notes here http://industryangel.com/083-internationalwomensday This year, Sunderland are once again celebrating the achievements and success of local women in the work place. With guest speakers from a range of backgrounds and sectors, the day was one not to be missed. An opportunity to showcase the importance of women at work, and just what can be achieved, the event demonstrated the passion and capability of many amazing women who stepped outside of their comfort zone to achieve. Ian, Louise & Sharon discuss; Organising the event The speakers The messaging The impact of International Women's Day Show Sponsors:- Far North Sales & Marketing Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth. We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.

Full show notes here http://industryangel.com/082-get-free-publicity-today/ Sharon Bolt is a publicity expert and founder of Get Free Publicity Today, she has been a business owner and Entrepreneur for over 16 years. Sharon's businesses have included Complementary Health Therapies and Dog Training and during the last 11 years she has contributed to more than 40 different local and national newspapers, magazines, TV and radio shows and has received over £1.5 million ($2 million) in free publicity and free advertising. She is the co-author of 2 highly acclaimed books called 'Successful Women in Business' and 'Every Entrepreneurs Guide: Running Your Own Business.' Sharon has been featured in a BBC Documentary and has had a regular slot on BBC Radio since 2008 where she answers the listeners' questions. She teaches start-ups, business owners and entrepreneurs how to build a brand, increase visibility and generate sales by cleverly using free publicity and has a free cheat sheet called '7 Proven Steps That Get You Featured in the Media & Turn Newspaper, Radio & TV Interviews into Sales' which is available for free on her website: www.getfreepublicitytoday.com/industryangel Ian and Sharon discuss; Specific pitches for media channels Do your research Find the best journalists in your niche Create a story idea that gets attention Fake it before you make it Having belief Dealing with the haters Tips for pitching

Show notes http://industryangel.com/081-ian-in-india/ Ian recently travelled to India to visit a business festival and armed with his portable recorder he documented his thoughts.

Full show notes here :- http://industryangel.com/080-build-a-business/ Alex is the Founder of award winning MI Supplies, 11th fastest growing UK workwear company in 2017. They have achieved record growth every year from 2007 to 2017 whilst working on building stronger foundations for the future. Their annual revenues are now at £2.4m (205% growth in 5 years). Website www.misupplies.co.uk Ian & Alex discuss; School – now what? Learning from early career experiences The catalyst to found a company What's the worst that could happen? Those first clients Building the supply chain Covering many roles in the early days Staffing levels and efficiencies Operational versus Strategic Advantages of a business coach Business Planning Spreading Risk Breaking into new markets Reviewing the competition Show Sponsors:- Far North Sales & Marketing Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth. We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.

Full Show Notes Here http://industryangel.com/079-productivity/ Simon started out life as a researcher: his PhD looked at causes of childhood leukeamia, and his scientific training and background stays with him on anything he does - he's strong on empirical evidence and what's proven to be effective for 'normal' people. He's also worked as a fire-eater, a teacher, an author and a lighting designer for dance companies! His last book (Presentation Genius) became a top ten best seller. And yes, that is as cool as it sounds - walking into WHSmith and seeing that is definitely a buzz! Ian & Simon discuss; Air - ACT INFORM RESTORE Our brain can only concentrate for 6 hours Investing time to learn/document process Restore yourself, hit the reset button Checking emails and social media productively Planning your schedule Streamlining your day Hassel/Benefit ratio What does good enough look like Get more done, have more fun The links... The website The podcast Newsletter Facebook Community (closed, free group of like minded folk supporting) Show Sponsors:- Far North Sales & Marketing Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth. We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.

Full Show notes can be found here; http://industryangel.com/078-linkedin-ads/ AJ Wilcox is a long-time digital marketer who fell in love with the LinkedIn Ads platform back in 2011. Since then, he's scaled and managed among the world's most sophisticated accounts worldwide. In 2014, he founded B2Linked.com which specializes in LinkedIn Ads training, consulting, and account management. Ian & AJ discuss; Types of LinkedIn Ads – Search & Social Sponsored Email Spam Messaging Facebook Ads LinkedIn Pricing Why Ads may not work Ad Frequency Filtering Audiences Use of Video Show Sponsors:- Far North Sales & Marketing Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth. We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.

Kyle Davies is a coach, author and trainer. He teaches people how to optimise their wellbeing, attain clarity of mind, and perform more effectively at work, home, and in life. Kyle originally qualified as a Chartered Occupational Psychologist and is the creator of Energy-Flow Coaching™. Kyle began his career in management consulting before moving into healthcare. Along with colleagues, he pioneered a new approach for treating chronic fatigue and pain, anxiety, depression and other stress related symptoms - which is reflected in the recently published book, The Intelligent Body. Kyle works with individuals and businesses with a focus on developing people from the inside out, helping them to gain a better and deeper understanding of themselves so they can tap into their own resilience, flow, and potentials. Kyle facilitates transformations for those who are stuck, overwhelmed, lost or stressed and empowers them to experience greater personal freedom and a more rewarding experience of life. His work offers a new understanding of the relationship between hidden stress in the body, emotional energy, and chronic health challenges. Ian & Kyle discuss; Ian's burn out experience The power of inner thought Anxiety Depression Medication How you feel is important, embrace it Show Sponsors:- Far North Sales & Marketing Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth. We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.

Ian tells us his thoughts for 2018 and calls for your communication and goals for this year!

Ian and friends share their thoughts for the Christmas holidays and the coming year ahead. We hear from :- Ash Dykes Dustin Matthews Simon Raybould Linda Smith Sean Swarner Shawn Anderson Ted Rubin Alexander Laurin Have an amazing time with your loved ones and let's get back together in 2018 for further awesome guests and content to help you crush this year ahead. Leave Ian a Christmas present and review the show. It means a lot!

Andreas is the founder of Nibble Apps. The team is behind some of the best selling Food and Drink apps for iPhone and iPad. Their most recent success is the FitMenCook app, which became a number 1 Food and Drink app in 82 countries. Beyond apps, Andreas is a believer in creating liveable cities and promotes cycling through LondonCyclist.co.uk Ian and Andreas discuss: Surveying/questioning customers to shape an app Sharing ideas for customer feedback Collaborating with partners with existing audiences Outperforming Snoop Dog iOS & Android strategies Outsourcing development to Poland Company structures and dynamics Strategy for hitting the app store charts Scale up Future roadmap Audience Questions Show Sponsors:- Gym Plan App - Personal Trainer Get jacked & melt fat, no matter what it takes.

Doug has created tech companies with millions of visitors! A retired investor and advisor, Doug gives us the skinny on Angel Investors & Venture Capitalists. Ian and Doug discuss: Angel investors strategy Runways Timescales for raising finance What to do with that investment Share amounts Once you have the investment Venture capitalists strategy Diluting shares Exit Strategies To raise or not to raise Show Sponsors:- Far North Sales & Marketing Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth. We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.

Jeff Koser is the spirited CEO and founder of Selling to Zebras, a sales tools Software company www.SellingtoZebras.com. Jeff is an award-winning co-author of Selling to Zebras, HOW to CLOSE 90% of the BUSINESS YOU PURSUE FASTER, MORE EASILY, and MORE PROFITABLY. In 2010, Jeff was recognized as one of the best sales authors of all time in Andrew Clancy's book, The Sales Gurus. Ian and Jeff discuss: Pinpointing your ideal customer ERP Sales Investing time into your project The emotional buying process Demonstrating the business benefit Pivoting into software An enjoyable buying experience How sellers like to sell Win a copy of Selling to Zebras in our Facebook group Show Sponsors:- ProForecast Business Performance Management by ProForecast ProForecast provides cloud-based business performance management software that gives you reliable data, insights and helps to encourage your business growth through quality business planning and strategy.

When it comes to business, Paul has seen and done it all. Well, almost... back in 2002, he set up creative design agency Urban River Creative swiftly moving with the digital age to offer clients innovative products and services to keep them at the top of their game. Paul will chat with Founder of Far North Ltd, South Tyneside's very own Ian Farrar as they discuss his early days in business and how he was very much self-taught in many aspects of business. Paul went on to successfully raise funding to develop his Gym Plan app and bring it to market - but it has not been without it's challenges! His breadth of experience in his own companies, and the support he received from mentors has helped Paul grow into the tech savvy entrepreneur who undoubtedly still has a lot to bring to the digital world. Ian and Paul discuss: Learning on the job Being coached and mentored Lean Startup Raising Finance Business in the North East UK Challenges of building an app Check out Gym Plan Check out our live footage from Periscope Show Sponsors:- Martel Instruments Martel provides custom printer solutions to equipment manufacturers and system integrators that require flexibility of supply—without the compromises, costs and order commitments required by traditional high‐volume manufacturers.

His first goal was to crawl 8 feet from the hospital bed to the bathroom. He went on to Redefine Impossible by climbing 29,035 feet to the top of Mt. Everest with one lung! From there he stood atop the highest point on all 7 continents, skied to the South and North Poles, and completed the Hawaii Ironman. Sean has been interviewed by Steve Harvey, CBS Evening News, Fox & Friends, The Today Show, Good Morning America, The Early Show, Huffington Post, Outside the Lines, Sports Center, Washington Post, USA Today, Sports Center, and countless others. His numerous articles with thought leaders such as Sir Richard Branson and Arch Bishop Desmond Tutu put him in a category by himself. The first cancer survivor to stand on the top of the world! With only one functioning lung, a prognosis of fourteen days to live, and being in a medically-induced coma for a year, Sean Swarner is the first cancer survivor to stand on top of the world… Mt. Everest. Sean has broken through defined human limitation in order to redefine the way the world views success. Sean was diagnosed with two deadly, different, and unrelated forms of cancer, once at the age of thirteen and again at the age of sixteen. After an incredibly poor prognosis, and being read his last rites, Sean astounded the medical community when he survived both these brutal diseases. He realized that after defeating cancer twice, no challenge would ever be too great, no peak too high. Sean proved his theory when he crested the peak of Mt. Everest. As the first cancer survivor to do so, Sean decided to continue climbing and has since topped the highest peaks in Africa, Europe, South America, Australia, Antarctica, and North America, thus completing the "7-Summits". Upon skiing to both the South and the North Poles, Sean completed the Explorer's Grand Slam. With the completion of the Ironman World Championship in Hawaii, Sean is the only person in history to accomplish these inhuman feats. As Sean continues to defy the odds, test his own endurance and inspire and motivate people around the world, he shares his message of healing, hope, and triumph with cancer patients worldwide. Sean also serves as a source of inspiration as the founder of the non-profit organization, The CancerClimber Association, as author of the book "Keep Climbing," and as a motivational speaker to corporations, universities, and other organizations around the globe. Ian and Sean discuss: Suffering with cancer Climbing Everest Setting the goal to climb the seven summits Kilimanjaro project North & South Pole experience Life is finite – one chance What's next? Space flight? Redefine your impossible https://www.truenorthdocfilm.com/ True North: The Sean Swarner Story is an unflinching documentary about one man's relentless quest to prove that nothing is stronger than the human spirit! Show Sponsors:- Far North Sales & Marketing Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth. We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.

Martel provides custom printer solutions to equipment manufacturers and system integrators. They recently embarked on an innovation journey and after a fantastic team effort VIDA 4.0 was borne. VIDA 4.0 is every equipment manufacturer's dream; it allows them to be able to add additional features to their devices without the huge product re-design and development costs. Ian and Keith discuss: The need for innovation What can happen if you stand still Providing time & space for innovation to flourish Creating a supportive culture Collaborating with industry experts & external suppliers Show Sponsors:- Far North Sales & Marketing Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth. We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.

Episode 068 - Chatbot: Friend Or Foe Heather Ann Havenwood, is a serial entrepreneur and is regarded as a top authority on digital marketing, sales coaching, and online publishing business strategies. Heather Ann has been named Top 50 Must Follow Women Entrepreneur's for 2017 by Huffington Post. She is also called Chief Sexy Boss™ (from her Amazon BEST SELLER book Sexy Boss™ How Female Entrepreneurship is Changing the Rule Book and Beating the Big Boys and others call her an 'Icon Creator' or a 'Wizard Behind the Curtain'. In 2006 she started, developed and grew an online information marketing publishing company from ground zero to over $1 million in sales in less than 12 months. Starting without a list, a product, a name or an offer, Heather Ann molded her business partner into a successful guru now known as an expert in his field. She has instructed, coached and promoted hundreds of entrepreneurs leading them down the path to success in building a lucrative business from their knowledge and leveraging it online. Heather Ann currently is the Author of many books including Sexy Boss™ How the Empowerment of Women are changing the Rulebook for Money, Success and Sex and The Game of Dating and How to Play it: A rule book for divorced men stepping back into the game. (Found on Amazon) Heather Ann is now a nationally syndicated radio show host of 'The Win' where she shares her incredible story of success and loss on the entrepreneur journey, and her true happiness in a completely compelling and vulnerable way that audiences relate to and always learn from. She talks about achieving 'The Winners Edge', from "losing it all' and discovering her true passion in owning her own businesses and serving her clients by helping them achieve their goals. Heather Ann Havenwood is a smart and savvy business woman who is now stepping out from behind the curtain to educate, enlighten and empower ALL entrepreneurs to grow or start an online business and live a fearless and fulfilled life. Be You! Be REAL! Be the BOSS of your LIFE! Ian and Heather discuss: Ups and downs of entrepreneurship Facebook Losing a business Brands failing at social media Messenger chat bots Show Sponsors:- Far North Sales & Marketing Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth. We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.

Suria was a former school teacher who quit her job to pursue her passion as an entrepreneur. She has lost over $580K in her business Ups and Downs, was a homeless single mum, who pulled through her depression to Soar like a Phoenix from the ashes. Now she is a Social Media Influencer Ranked #1 Facebook Public Figure in Singapore with over 100 Million Views. She made over $10M sales in a year using Simple Actionable Facebook Marketing Strategies. She has been invited to closed door events with Sir Richard Branson, featured Award winning speaker at the Harvard Business Expert Forum, Harvard University, published on The Wall Street Journal as World's Top 20 Game Changers. Widely known as a Celebrity Nutritionist, Business & Life Coach, United Nations & TEDx Speaker, 5X International Best Selling Author and Founder of iSUCCESS Academy, helping aspiring entrepreneurs earn Multiple Sources of Income using Social Media Facebook. Her Signature Program, FREE 5 days ONLINE Training : Passion Purpose Profits has reached over 100K people from around the world. Ian and Suria discuss: Facebook Groups Vlogging Building & Growing a Tribe Becoming a Speaker Adding Value to Event Organisers Messenger email Show Sponsors:- Far North Sales & Marketing Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth. We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.

Paul Lancaster is an award-winning Inbound Marketing, Social Media & Business Development expert based in Newcastle upon Tyne in the North East of England. After helping other people start and grow their own business whilst working for Sage, Tech North (part of Tech City UK), Shell LiveWIRE, Project North East and Generator (plus a brief spell in the music industry as a house music DJ, producer and promoter), Paul finally started his own business, Plan Digital UK in April 2016. He's also the Founder & Event Producer of the 5-day 'Newcastle Startup Week' festival in May & the 1-day 'Newcastle Scaleup Summit' in November. Ian and Paul discuss: Being a super connector Tech North Northern Powerhouse Newcastle Startup Week Newcastle Scaleup Summit Learn more about Newcastle Startup Week + Newcastle Scaleup Summit at http://newcastlestartupweek.com Enter promo code ZENITH at http://newcastlescaleupsummit.eventbrite.com to get a £20 discount on tickets for 'Newcastle Scaleup Summit' on 23rd November. Episode Sponsor Exclusive Business specialise in delivering effective, curated business networking opportunities. Led by Linda Hitman, the Exclusive Business team have all had experience across a variety of business sectors and understand the challenge of making quality connections outside your own network. https://www.exclusivebusiness.net/

Shawn Anderson is a 6-time motivational author, an inspiring keynote speaker, and a results-producing people builder. His "go the extra mile" philosophy and ability to produce winning results have been praised by leaders and media outlets around the world. When it comes to living the life he loves, this #1 best-selling "Motivation" author walks the talk. He has built a million dollar company, pedaled a bike 4,000 miles across the U.S. (twice) and created adventures in 40+ countries including having walked across Spain, Portugal, England, Ireland, and 750 miles around Shikoku, Japan. A lifetime entrepreneur, Shawn is the creator of "Extra Mile Day" (declared by 560 cities on 11/1/16)....a day recognizing the power we each have to create positive change in our lives when we "go the extra mile." Shawn has inspired thousands of people around the world, and is passionate about sharing a simple message: "If you want to live a life you love...never stop never stop going the extra mile." Check out www.ShawnAnderson.com Ian and Shawn discuss: You need time to sharpen your own axe Travelling cross country Cease the day, life isn't for ever What is it that you want in life? Needing content to be able to write a book Empowering ourselves Inspiring a million people The more we see remarkable, the more remarkable our lives become Go the extra mile Recording your goals in a journal Show Sponsors:- Far North - Sales, Marketing, Technology Are you looking to enter new markets? Launch a new business, product or service? Maybe introduce a new revenue stream? Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

Jefferson is a self-made millionaire, mobile home park investment expert, educator, and industry consultant. Park Street Partners owns 17 MHPs coast-to-coast totaling over $32mm in value. Prior to co-founding Park Street Partners in 2013, Mr. Lilly spent seven years investing his own capital acquiring and operating mobile home parks. Before becoming an investor full-time, Jefferson spent nine years in sales leadership roles with several venture-backed startups in Silicon Valley. Jefferson has been featured in The New York Times, Bloomberg Magazine, and on the 'Real Money' television show. He holds a B.A. from the University of Pennsylvania and an MBA from the Wharton School of Business. Jefferson started and hosts the Mobile Home Park Investors Podcast with over 10,000+ D/L per month. He also founded the Mobile Home Park Investors group on LinkedIn - the world's largest professional networking group focussed on MHPs (3,500+ members). Check out parkstreetpartners.com mobilehomeparkinvestors.com Ian and Jefferson discuss: Mobile Home Park Investment Mobile Home Park Management Managing properties nationwide using the latest technology Mobile home manufacturer Warren Buffett Show Sponsors:- Far North - Sales, Marketing, Technology Are you looking to enter new markets? Launch a new business, product or service? Maybe introduce a new revenue stream? Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

Transcript Hello, no guest interview this week so I'm going to have a quick chat around email unsubscribers. I sent my most recent newsletter out last week and after checking the report I looked at the unsubscribes. Now I don't get many. The industry standard average is less than 1% but I keep my list very tight and when someone unsubscribes it used be emotional. But this is something to be celebrated. Every marketing email you send you must give the person the ability to opt out of (or 'unsubscribe from') further emails. So lets look at the reasons people unsubscribe:- • People may be cleaning their in box but still following via you tube, your blog or social channels. • employee turnover • recipients could have forgotten about you • recipients could have gotten tired receiving your messages • might have had a change in direction SO if you are receiving a high level of unsubscribes you can try a few techniques and validations • Optimize the frequency of your emails. Send your email communication at least once per month, you need your list to get used to your emails, you don't want to lose touch with them • Review your content. When your subscriber left their email address with you they enjoyed your content, it is beneficial and helps them in their job to be done. ask yourself if you have gone off piste with your content of late. • Have you become too spammy, have you ramped up the sales? Remember your list is looking for value, you are a trusted authority, they like you and enjoy your opinions and news. They appreciate your content They appreciate your offerings. Don't abuse that. Now hopefully your readers whilst appreciating your content will understand your are a business and you have something to sell. Yes we have calling and we love to help and assist but this is how we make a living also. Some readers might not get this and will unsubscribe, they enjoy the free stuff but when you promote your paid services they may spit their dummy. Your services and products can be relevant but they just want something for free. That's fair enough, but if they don't understand you aren't there providing free consultancy only and get their knickers in a twist when you promote your services… let it go. take Elsas advice from frozen. Actually don't let it go, celebrate the unsubscribes. • It can save you money if you have a big enough list to pay for each email sent. • It can save you from tidying and purging your list. And what I mean by this is that periodically you may wish to remove subscribers who don't open your emails. your open and click-through rates also go up … which is always a good thing! What you are left with is a really quality list of customers and prospects. You can now provide this target audience with quality emails, if they aren't your target audience or ideal customer avatar then great, let them self select their backsides off your list. Actually keep the keep your unsubscribe link visible, make it huge. But seriously do have a link to prevent possible spam complaints. unsubscribes are better than a spam report. Try not to wind people up with additional emails once they have subscribes such as :- "request" for an unsubscribe has been received and will be processed. Or another email telling them they have been unsubscribed The only metric that really matters is that your list should be growing over time. even if its slow going (and actually I prefer that to ensure the targeted audience) but as long as its rising, your're on the right path. So the next time you have an unsubscriber, remember it will save you time, money and energy smile, enter your email platform and erase their ass. Show Sponsors:- Far North - Sales, Marketing, Technology Are you looking to enter new markets? Launch a new business, product or service? Maybe introduce a new revenue stream? Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

Ian and Irene discuss: Launching a business at the end of your career The rise of the silver economy which contributes $11.9 billion to Australian GDP The traits of a Seniorpreneuer Where to target on Social Media Buying Personas Laptop Lifestyle (etirement) Our Company CareCallingNow is a family owned company with the Vision of keeping people in their own homes longer, where they are most comfortable. We help busy people with vulnerable family members who want to continue to live independently to know for certain that they are OK. With a special emphasis on pro-active automated call programs, because checking in on you family should be easy and not a burden. CareCallingNow was created after a member of our own family had mini stroke and was on the floor alone for 2 days with her medical alert bracelet in the other room. Our Story – Ian & Irene Ian's mum Maisie lived in her own home, long after her husband Bill had passed, until she was about 86 years old. His mum had a history of falls and we thought we would get her one of those medical alert necklaces, so that if she fell, when no one was around she would not be at risk of lying on the floor for days. We were young, busy with our own lives and young family and lived 1000 miles away. We had the best of intentions but realistically we were never going to make the effort to call her every day, even though we knew we should. This, however, was not the only issue we had… we didn't realize at the time, that she didn't always wear it that it was on her bedside table, or in kitchen instead of around her neck!!! One day she had a mini stroke in the bathroom, and did fall and even though she was not wearing the necklace, she would not have been able to push the button as she was "paralysed." She was there for about 40 hours before she was found. How bad did we feel??? How good would it have been if CareCallingNow had been around then!!! It was after that we realised she could no longer stay in her own home safely anymore. It broke our hearts when the day came that she left her home of close to 30 years. Ian said he felt like we were sending her to jail… you couldn't even say "without the bars" as her windows did actually have bars on them. The only difference was she was free to come and go and people "cared" about her. What choice did we have??? She couldn't really live with us!!! We didn't know "how to take care of her" even if she had wanted to come. Every so often you hear of those horror stories of people being found dead, in their home, years after they died because no one noticed. Of course, these are extremes and I am in no way suggesting that your relationship with your Mom is such that something like this would happen. However in talking to other people whose elderly loved one has died at home alone, after a fall or accident, 4 DAYS is not uncommon for them to wait…these falls do not all end in death but hospitalisation for severe dehydration is the very least that you can expect. Check out CareCallingNow Show Sponsors:- Far North - Sales, Marketing, Technology Are you looking to enter new markets? Launch a new business, product or service? Maybe introduce a new revenue stream? Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

Linda shares two bonus stories with us, including when she knocked back Mick Jagger at a party! Far North - Sales, Marketing, Technology Are you looking to enter new markets? Launch a new business, product or service? Maybe introduce a new revenue stream? Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

Linda Smith is one of the few women who has reached the summit of the legal profession, litigating on behalf of clients like Exxon and IBM in some of the biggest cases ever tried. She has often tangled with outsized male egos, from Michael Dell to Mick Jagger, without ever breaking stride. Her experience over the past 40 years landed her with the prodigious title of "The Meanest Woman Alive." Today, Linda is on a mission to empower ambitious women in all fields to use their talent, smarts, and femininity to reach their own pinnacles of success. Whether it's defeating gender stereotypes, conquering self-sabotaging behaviors, handling difficult men, or seizing and holding on to leadership positions, Linda has done it all and come out on top by embodying the best traits of women—while beating the men at their own game. Let her show you how. ABOUT LINDA SMITH For nearly 40 years, Linda Smith has represented the world's biggest companies in their most complex litigation issues—"bet-the-company" cases where everything is at stake. On behalf of AMD, she led a team of 200+ lawyers to beat Intel in a multibillion-dollar antitrust case. She successfully defended Exxon in another multibillion-dollar trial that falsely questioned and sought damages for the oil giant's cleanup efforts in Alaska. In industries ranging from accounting to show business, she's taken on the toughest challenges and emerged victorious. She has also given back by handling pro bono cases all the way up to the Supreme Court, most recently when she represented immigrant mothers of U.S. citizen children facing deportation and the breakup of their families. While she can definitely be the "meanest" to opposing lawyers who try to pull a fast one, Smith is also a lovely person with a deep commitment to collaboration and decades of success as a devoted mentor to professional women. Smith's experience makes her an expert on topics of vital interest to your listeners—shattering glass ceilings, dealing with difficult men, finding career success in a man's world, and more. Ian and Linda discuss; - Linda believes with talent, ability and bad-assery, women can overcome the structural impediments and rise to the top of any chosen profession Linda talks about confidence over competence being the key to career success and the need to embrace the feminine power of a woman. Linda gives her views on emotional intelligence and outlines her own leadership skills that serve her well in the workplace. Linda shares two bonus stories with us in another episode, including when she knocked back Mick Jagger. Check out TheMeanestWomanAlive.com Episode Sponsor Far North - Sales, Marketing, Technology Are you looking to enter new markets? Launch a new business, product or service? Maybe introduce a new revenue stream? Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

Sought after by the biggest names in business to monetize their message, mission or movement, business builder and marketing expert Dustin Mathews is THE mentor and coach to the stars. Dustin is the co-founder of Speaking Empire – the disruptive company in the leadership and education space, whose chief mission is advancing the human race by empowering leaders to communicate powerfully, unlock their fullest potential and ultimately step into their Greatness. Dustin is the author of many bestselling books and has shared the stage with athletes, business celebrities, and titans of business. His latest book (Co-Authored with Dan Kennedy) the NO B.S. Guide To Powerful Presentations: How To Sell ANYTHING With Webinars & Online Media, Speeches & Seminars (Entrepreneur Press) is set for release on June 13th. Known for creating marketplace frenzies that drive people to buy products en masse, Dustin's companies and private clients have been featured by Forbes, Entrepreneur, Wall Street Journal, USA Today and INC Magazine. Having marketed and filled over 3,000 events AND leading 10 online product launches, Dustin has generated over $43 million dollars in sales. In his most recent research, Dustin codified a process for creating and selling products and services – Irresistible Offer Architecture® which recently received recognition by the United States Patent and Trademark Office. His current innovation, Brand Response®, leverages the fusion of branding, PR and direct response AND is already generating success stories out entrepreneurs and business owners worldwide. Dustin explains to us in detail about the five steps of a great presentation; - Introduction Story Offer Body Close Check out http://nobspresentations.com http://amplifyexperience.com http://speakingempire.com Show Sponsors:- Far North - Sales, Marketing, Technology Are you looking to enter new markets? Launch a new business, product or service? Maybe introduce a new revenue stream? Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

Luke Szyrmer is a B2B technical product manager. He's a Lean Startup community activist with Lean Startup Circle London, Europe's largest Lean Startup meetup. He's the bestselling author of #1 bestseller Launch Tomorrow. He also mentors early stage tech founders. Ian & Luke discuss:- Reasons why companies fail Idea validation Testing/Engaging with the market When to kill a project Validation/experiment cards Buying personas Company culture Pivot or persevere Check out Luke's blog launchtomorrow.com Books mentioned https://www.gitbook.com/book/trikro/the-real-startup-book/details https://leanpub.com/YourFirstStartupExperiment Experiment template http://www.kromatic.com/downloads/experiment-herder-template Other experiment templates: http://blog.strategyzer.com/posts/2015/3/5/validate-your-ideas-with-the-test-card http://blog.strategyzer.com/posts/2015/3/9/capture-customer-insights-and-actions-with-the-learning-card

After meteoric success in academia, Danusia quickly became an Economic and Social Research Council Fellow and rose to a senior level as an Organizational Behaviour and Development expert. As an international career academic, she became a leadership model theoretician publishing countless articles in top refereed business journals. After leaving the world of academia as a tenured academic, her strong sense of purpose propelled her into becoming the reigning authority on C-level execs and Boards. Through her C-suite consulting Danusia influences the way Boards strategise, redirects company vision, reignites C-suiters influence and re-aligns their leadership prowess. Her clients include Microsoft, Mars, Sainsbury's, ICBC Standard Bank, Ministry of Defence, Coca-Cola, Deloitte, Isle of Man Government, The Home Office, as well as various industry associations. She has chaired an Oxford Union debate with Germaine Greer and Helena Morrissey on 'Can you Have it All?' and is a regular contributor on future C-level business changes/trends, cultivating women's leadership and the age old debate about women's careers and family. As well as being an authority on all things "C-suite" she is also mother of ten including 'her last baby', triplets of four years old. Three decades of experience as an ambitious mother in male dominated industries compelled her to create the online platform Unstoppable Mothers (launching August 2017). Unstoppable Mothers is a social change movement for ambitious and accomplished women navigating their journey of career success and happy children. Her forthcoming book, UNSTOPPABLE (2018) equips working mothers with skills and strategies of Unstoppability to counter the impacts of, what Danusia calls, the MotherStopper culture. Ian & Danusia discuss:- Pioneering academic research on sex shop cultures Working as a c-suite consultant Being a mother of ten and carving a career The www.unstoppablemothers.com project - launching August 11th 2017 Check out http://www.danusiamalinaderben.com Show Sponsor Presentation Genius! Industry Angel listeners – the revolution is here. I've teamed up with Ian to offer places at the only public UK course I'll be giving this year – and it's in Durham. For three hours+ on the morning of Friday 15th of September you'll get the absolute best advice on making presentations there is. And what's more you can get 13% off the tickets, just because you listen to Industry Angel. Go to PresentatonGenius.Info/Durhamand see if you like what you see. When you're ready to buy, use the code A13I (the letters forAlpha and Indigo around the number 13) as the coupon code. Then just turn up! Simon Raybould from Episode 45

Ad Hoc Academic is a skills matching website designed to match people looking for temporary academic positions with those wishing to hire them within the academic world. In this episode Jody shares her software start-up journey. Ian & Jody discuss:- Running with your idea Asking your network for help Self funding Applying for funding Creating an MVP Seeking Investment Check out www.adhocacademic.co.uk Show Sponsors:- Far North - Sales, Marketing, Technology Are you looking to enter new markets? Launch a new business, product or service? Maybe introduce a new revenue stream? Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model. www.far-north.co.uk

Marshall Sylver is a respected business consultant sought by Fortune 500 companies and also the creator of the number one personal development program worldwide. Today, Sylver is recognized as the #1 leading expert in subconscious reprogramming & the master of persuasion and influence. He is also a world-class hypnotist who has performed on every major stage in Las Vegas, and is well-known within that community for his talent. He has been featured in Forbes, Entrepreneur, Huffington Post, Influencers Radio, Howard Stern, David Letterman, and countless other reputable and well-known media outlets. Ian & Marshall discuss:- Programming Personal Confidence Levels Coaching Clients Irresistible Influence Reframing Sales Objections Check out www.sylver.com Show Sponsors:- Far North - Sales, Marketing, Technology Are you looking to enter new markets? Launch a new business, product or service? Maybe introduce a new revenue stream? Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

Money & Business Growth Expert, Robyn Crane is known for hosting the TV show,The Financial G-Spot, Radio Show, Let's Talk Money and is a 4-Time #1 Best Selling Author. In her brand new book, Make More Money, Help More People, Robyn shares empowering stories of women entrepreneurs in her FEMM Mentorship™ who have doubled or tripled their income. She also reveals the unknown success strategies that helped her go from making $500 a year to $500,000 a year in her coaching business—in just 2 years! Her blueprint for financial and relationship success has been featured on ABC, The Motley Fool, and Fox Business News. She's an engaging and in-demand speaker who is regularly invited to speak at companies, women's conferences, chambers of commerce, entrepreneurial groups and organizations around the country. Robyn is on a mission to empower committed and passionate women business owners to make more money and help more people, so they can have a bigger impact on the world. Through her seminars and FEMM Mentorship™ program (Female Empowered Money Makers), Robyn helps these women attract qualified leads, close high paying clients and optimize their time, so they can create their ideal business and ideal life. Ian and Robyn Discuss:- The 5 Money Types Being skint and being resourceful Marketing methods from Robyn's book Make More Money, Help More People Check out Robyncrane.com/freebook Show Sponsors:- Far North - Sales, Marketing, Technology Are you looking to enter new markets? Launch a new business, product or service? Maybe introduce a new revenue stream? Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

Ian Farrar answers questions from last week's show about Influencer Marketing and promotes Employee Advocacy. Ian discusses: - Influencer Marketing return Customer Influencing Employee Advocacy Humanising the business Show Sponsors:- Far North - Sales, Marketing, Technology Are you looking to enter new markets? Launch a new business, product or service? Maybe introduce a new revenue stream? Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

Connor Gillivan is a 27 year old serial entrepreneur and an expert in eCommerce and online hiring. He co-founded his first eCommerce company out of his dorm room in 2009 and scaled it to sell over $20 million on the Amazon Marketplace. While scaling, he and his co-founders started outsourcing operations and became experts at hiring online. In 2015, Connor co-founded and became the CMO of FreeeUp, an online hiring marketplace specialized for the eCommerce and digital marketing industries. He and his co-founder wanted a better way to hire reliable remote workers without having to spend hours upfront recruiting and interviewing. Today, FreeeUp serves over 2,000 online businesses and is rapidly becoming a favorite destination to hire online. Connor is a best selling author with his book titled Free Up Your Business: 50 Secrets to Bootstrap Million Dollar Companies. The book shares secrets that he and his business partner have developed over the 7 years of working together and outlines how entrepreneurs can scale their business to over $1 million. Finally, Connor owns his own blog, ConnorGillivan.com, where he writes about starting eCommerce businesses, growing as an entrepreneur, and navigating the startup world.

Like you, Geoff Ramm, the creator of Celebrity Service and OMG Marketing, knows the only way you can attract more customers is to create jaw-dropping marketing. Not only that but great customer service leads to lucrative, repeat business. So how do you create highly successful marketing ideas? And how can you design a customer experience that has you talked about for decades to come? Geoff knows the Jedi Mind Trick to make you craved by your customers, envied by your competitors and raved about in your industry. In his interactive keynotes, your team will not only discover out-of-this-world ideas, they will come up with them and be excited to implement them too. Companies across six continents have outperformed their competitors by using Geoff's unique insights on customer service and marketing. Geoff's on-stage presence will have you on the edge of your creative seats. Sandancers Ian Farrar and Geoff Ramm Discuss:- Career pivoting Brands that rock Large companies ARE able to change How to stand out from the crowd Visit companies & learn from one another Show Sponsors:- Far North - Sales, Marketing, Technology Are you looking to enter new markets? Launch a new business, product or service? Maybe introduce a new revenue stream? Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

Brian Fanzo talks fast and tweets faster. A proud, pager-wearing millennial, he is a keynote speaker and founder/CEO of iSocialFanz LLC, a social strategy consulting agency. Brian also co-hosts SMACtalk Podcast & FOMOFanz Podcast Brian's #ThinkLikeAFan philosophy has powered first-of-their-kind storytelling campaigns for many Fortune 50 enterprise companies leveraging Periscope, Snapchat, and Facebook Live under the username @iSocialFanz. He was awarded the Top 25 Social Business Leaders of 2014 by The Economist Intelligence Unit and was nominated for the first ever #ShortyAwards Periscoper Of The Year 2016. In 2016, Brian keynoted in 10 countries at more than 40 events highlighting his passion for change, collaboration and community – dubbed the 3 C's these elements are the foundation of his first book A Millennial Mindset due out Spring 2017. Ian Farrar and Brian Fanzo Discuss:- Millennial mindset Live Video Sharing your online life Don't be a dick Be authentic Collaboration ROI of social Show Sponsors:- Far North - Sales, Marketing, Technology Are you looking to enter new markets? Launch a new business, product or service? Maybe introduce a new revenue stream? Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

Steve Shoulder is a business transformation expert with consistent international success in manufacturing, technology and service businesses. He has transformed dozens of underachieving companies by rebuilding their strategy, restructuring operations, increasing sales, raising output and productivity, reducing waste, improving product and process quality and positively impacting bottom line profitability. He is a subject matter expert in Lean Manufacturing methodologies and a consummate team builder at all levels in a business. His success is driven by leadership, growth and return on investment. He is able to galvanise and energise management teams and get them all facing the right way in pursuit of clearly articulated and agreed targets. He has grown businesses by up to 770% in one year using creative means to improve top line and bottom line growth. Ian and Steve Discuss:- Steve's superhero-ness Consultant vs interim manager The P-R-O-F-I-T-S system Live seminar on the 20th may Competition to win the book Steve can be found at 90daystoprofit Show Sponsors:- Hope Street Xchange Hope Street Xchange is a new hybrid workspace which mixes distinctive new design with sensitive refurbishment of an existing Grade II listed building in Sunderland City Centre. Hope Street Xchange comprises of 30 offices, 7 workshops and a café boasting superfast broadband, state of the art AV in the generous communal meeting and event spaces. By becoming a tenant at Hope Street Xchange you have the opportunity to access unique research expertise and rapid prototyping facilities. The building offers fantastic event space unique to Sunderland.

Hi, I'm Nick Mann, a Graphic/Web Designer. But when you get right down to it, I'm much more — I'm a marketer, a motivator, a blogger, and an amateur astronomer. I'm also a big believer in the power of branding. Branding is what makes us believe in products and services. When we see it, we recognize what impact it has in our lives because we buy on a desire to make life easier. And so I create visual experiences to create that reaction. I create brands for business owners, non-profits, and dreamers, seeking how to communicate their service & products in memorable, engaging, and high personality ways, so that they will attract the right audiences and move them toward their goals. Ian and Nick Discuss:- How to uncover your passion Affirmations Barter your services Using a journal/diary for reflection E-commerce, facebook/pinterest ads Amazon Merch Gig economy Nick can be found at tyypoprints.com Show Sponsors:- Far North - Sales, Marketing, Technology Are you looking to enter new markets? Launch a new business, product or service? Maybe introduce a new revenue stream? Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

Hi, I'm Lawrence Mitchell: I'm a health enthusiast, health and business coach, author, Chief Customer & Marketing Officer, investor, and I founded Raw Energy back in 2013 as a platform to help people take back control of their health, feel and look great, and think more clearly. Having worked in fast moving and forever changing corporate environments for over 20 years, I learnt early that in order to survive and thrive, I had to focus resources on maintaining my health and building my resilience. To be honest, my interest for healthy living didn't start until my early 20s. At 19 years of age, I was overweight, lethargic and confused. I was anxious and full of self doubt. What I had, though, was a supportive family, good friends and a drive and determination to look better, feel better and think more clearly at some point in the future. So I lived my life in the now: eating fast foods, drinking alcohol, going to bed late and smoking a lot. I ignored the pains in my chest and kept thinking, someday I'll change. Someday came one day in May when I was 24 years of age. I can't quite explain what happened, but that day sitting on the beach in Western Ireland, gave me a premonition of my future self. It wasn't a pretty vision and scared me enough to motivate me to start to make some significant changes to my lifestyle habits which changed the whole path of my life. I focused my attention on studying the pros and cons of the many different nutritional theories out there from high carbs to low carbs, raw food to paleo and everything in between, devoting hours and hours of time to answer the simple question: what is the best diet for health and longevity? As I learnt, my confidence grew, my grocery shopping became easier and I got great results: sustained weight loss, better sleep, higher resilience, increased energy. Over the last few years, my focus has evolved from supporting my physical wellbeing only, to building my mental and emotional resilience, a key skill required as a leader in a forever changing, people-intense corporate environment where I moved from one transition to another, and found myself in the middle of countless perfect storms. In 2012, I trained as a health coach to help others create their own lifestyle systems, and in 2014, recognised the need to coach my whole organisation to health. This resulted in the award-winning RBI Living Well programme, a corporate wellbeing programme that supported 3,000 employees through education, data and community initiatives. At Raw Energy, everything we do is underpinned by our philosophy and set of values. We believe that anyone can transform their health, their wellbeing and their whole lives by making some simple changes to their lifestyle and putting in proper mechanisms and tools to help them succeed. Ian and Lawrence Discuss:- Company habits Wellbeing tool kit Walk & Talk meetings Food is the foundation Corporate wellbeing programme Fulfillment & Resilience Success without Stress Healthy Habits Data blood results Lawrence can be found at getrawenergy.co Link to the Healthy Habits newsletter Healthy Habits newsletter Book - Success without Stress: How to prevent burnout and build resilience for optimal health and wellbeing: Show Sponsors:- Far North - Sales, Marketing, Technology Are you looking to enter new markets? Launch a new business, product or service? Maybe introduce a new revenue stream? Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

Nicholas Klisht is a Millennial and a seasoned leader who has held Sr. Management and VP level roles at two of North America's leading financial institutions. Nicholas has studied under Seth Godin's altMBA program and is now a Director at ConvertiCulture, where helping businesses create work environments that support everyone is the goal. ConvertiCulture improves company culture through consulting, training and workshops. ConvertiCulture has recently launched ConvertiHire, the training course that helps businesses win the recruit-to-retain revolution. ConvertiHire is the A to Z blue print for hiring in the connected economy. Nicholas's blogs on company culture and customer experience has been featured on twenty two different business sites. Ian and Nick Discuss:- Company habits Leadership Communication Office leisure facilities Start with WHY Technology in the workplace Hiring staff Nick can be found at converticulture.com Company Culture Resources (Downloads) http://converticulture.com/resources Show Sponsors:- Far North - Sales, Marketing, Technology Are you looking to enter new markets? Launch a new business, product or service? Maybe introduce a new revenue stream? Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

I'm a speaker and trainer. As a speaker, I specialise in resilience, emotional robustness, public speaking and presenting. As a trainer, I'm the director of the training company Aware Plus and I have a particular speciality as a trainer and coach helping anyone who wants to make better use of their voice or who wants (needs?) to make better presentations. Basically, it all boils down to 'impact'. ... and you can find more stuff about the in-house presentation training we do and the public presentation training too! ... all you have to do is ask! 🙂 An old review of one of my courses finished with "It changed my life." Frankly I'm not sure I'm that good (I'm not sure ANYONE's that good! 🙂 ) but it was in The Times, so who am I to argue? A more recent one simply told their HR department they'd made a mistake to only employ me for one course: "... the best trainer I've ever encountered". I'm passionate about what I do and I do it well. Sometimes I'm even modest about it! 🙂 I'm always happy to talk things over and - if I can - give some freebie advice by phone or email. Ian and Simon Discuss:- PowerPoint Presentations Your Image/Personal Brand Preparation Nervousness Speaking Myths Top Tips Simon can be found at www.awareplus.co.uk Show Sponsors:- Far North - Sales, Marketing, Technology Are you looking to enter new markets? Launch a new business, product or service? Maybe introduce a new revenue stream? Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model. http://far-north.co.uk/

Ian and Elaine Discuss:- Leaving a Full Time Role App Development in the early days of the store Amazon Merch process Fulfilment by Amazon (FBA) Request your Amazon Merch invite here. Show Sponsors:- Risk Management Consultancy Athena Risk provide risk assessment services that include analysis & assessment, planning and training to all sectors of the world's industries in order to reduce an organisation's potential for loss. athenarisk.com

Geoff gives his open and honest answers to fans questions through a Q & A session. Including:- The SSFC Masterplan The Managers The crowd figures The future of Mariners Park The fans Business sponsorship

Ian chats with Executive Chairman of Energy Consultancy Utilitywise and Chairman at South Shields Football Club Geoff Thompson. Geoff gives us a frank and honest view of a the business journey. Ian and Geoff Discuss:- Founding Utilitywise Start ups Getting the proof of concept and business model working Scaling up Innovation Investing in South Shields Football Club SSFC history & structure Show Sponsors:- Far North - Sales, Marketing, Technology Are you looking to develop your social media strategy? Launch a new business, product or service? Develop a new website? Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

A self-described geek who can recite entire episodes of "South Park" by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please). Throughout her 20-year marketing career — five of those at one of Houston's largest advertising agencies — Parker has helped brands such as Reliant Energy, Hewlett Packard, AIG American General, and SYSCO Foodservice to connect with their customers. Over the years, she's developed a distinct talent for being able to communicate in the voice of the client, often eliciting the comment "You get us, Rachel. You just get us." Parker is also a classically trained soprano (though these days she has little time for singing), an avid gym rat (boxing, anyone?), the happy wife of a software architect/fellow geek, and the proud mama of three rambunctious dogs (Sophie the Pug and beagles Hermione and Cooter). This year, she's set her sights on completing a second triathlon … and maybe taking a vacation. Ian and Rachel Discuss:- Super Bowl 2017 Exhibition Tips The big three – email, social media, blogging Pausing your marketing Outsourcing your marketing Live Video Social Platforms Rachel can be found at resonancecontent.com