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Show Notes
Luke Szyrmer is a B2B technical product manager. He's a Lean Startup community activist with Lean Startup Circle London, Europe's largest Lean Startup meetup. He's the bestselling author of #1 bestseller Launch Tomorrow. He also mentors early stage tech founders.
Ian & Luke discuss:-- Reasons why companies fail
- Idea validation
- Testing/Engaging with the market
- When to kill a project
- Validation/experiment cards
- Buying personas
- Company culture
- Pivot or persevere
Books mentioned
https://www.gitbook.com/book/trikro/the-real-startup-book/details
https://leanpub.com/YourFirstStartupExperiment
Experiment template
http://www.kromatic.com/downloads/experiment-herder-template
Other experiment templates:
http://blog.strategyzer.com/posts/2015/3/5/validate-your-ideas-with-the-test-card