Hustle Humbly Podcast

When Stacie Rihl hosted her first first-time homebuyer class, only 10 people showed up and she had 15 pizzas. Fast forward a few years, and she now runs a national referral business built entirely around teaching buyers how the process works. After gaining experience in both the real estate and mortgage industries, Stacie Rihl recognized a major gap in education and resources for first-time homebuyers. She went on to become an online educator for new buyers, offering free virtual classes that have helped over 20,000 people learn the home-buying process. In this episode, we chat with Stacie about how she went from in-person flops to 50+ monthly referrals all while wearing yoga pants and working from her laptop. She shares how her journey through real estate sales and mortgages gave her a unique perspective, why consistency mattered more than perfection, and how a simple Zoom class changed her entire career. 💡 If you've ever thought about hosting a class (and then chickened out)... this is your permission slip. Here's what we cover in this episode: How one failed class turned into a full-time business Why educating buyers builds instant trust How to teach homebuyers without boring them Creating a scalable system from your passion The importance of strong follow-up systems How Stacie chooses the agents she refers to The unexpected power of being the "expert" early in the process What most agents get wrong about first-time buyer events Why she teaches live — and keeps it free The agent interview process she uses before sending leads If you've been looking for a lead gen strategy that's actually aligned with your values, this one's for you. Key Quotes/Takeaways "You have to have a way to turn class attendees into clients. It's not just about showing up with snacks." — Stacie Rihl "I want people to come to me before they're ready — that's where the trust starts." — Stacie Rihl "Don't give up because your first class was a flop. My first one was, too." — Stacie Rihl "You can teach homebuyers and still build a serious business." — Katy Caldwell "Consistency wins. It's not magic; it's a system." — Alissa Jenkins Products, People & Previous Episodes Mentioned: Stacie Rihl on Instagram: https://www.instagram.com/iamstacierihl/ Free Database Template: http://hustlehumblypodcast.com/starthere Email Templates 101: http://emailtemplates101.com Agent Systems 101: http://agentsystems101.com All Resources: http://hustlehumblypodcast.com Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected] Music: Straight A's by Conner Price The Good Life by Summer Kennedy

Are you obsessing over that listing that just won't sell? Feeling like a failure even though you've done everything you possibly can for your clients? This episode is your mindset reset. We're getting honest about the hard truth so many Realtors need to hear: you can't control everything. The current market is weird, unpredictable, and frankly, a little rude. And if you're tying your value and self-worth to outcomes you can't control — like a closing happening or not — then you're setting yourself up for burnout. Inspired by real conversations with stressed-out agents, our own challenging transactions, and the pressure we all feel to "make it happen," this chat is for all the control freaks (hi, it's us) who need a reminder about what actually is in our control. We'll walk through the things you can't control, like: Interest rates, the economy, or inventory Whether your clients take your advice Another agent's professionalism A buyer canceling due to a knee replacement (true story) Feedback (or the lack of it) And the things you CAN control, including: How often you follow up and communicate The way you set expectations and share data Your systems, organization, and boundaries Your mindset and gratitude How many clients you take on at once If you're feeling stuck, unappreciated, or just overwhelmed by this wild market, this pep talk will help you shift the focus back to what you can do—and let go of what you can't. Because if you're doing your job, communicating well, and staying professional, then you are a great agent... even if the house hasn't sold yet. Key Quotes/Takeaways "You cannot tie your worth to whether or not the house sells." — Alissa "If I've done my job, I sleep well at night. That's what I can control." — Alissa "You can't control if they take your advice. But it's your job to give it." — Alissa "Client acquisition and client service are two different jobs." — Katy "You deserve that Saturday phone call if you didn't do your Friday update." — Alissa Products, People & Previous Episodes Mentioned: Hustle Humbly Community (private agent community) hustlehumblypodcast.com/membership Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected] Music: Straight A's by Conner Price The Good Life by Summer Kennedy

What do serial killers, mothballs, lawsuits, and staircases to nowhere have in common? Yep. They've all made an appearance in the world of real estate. In this fun twist from our usual mindset or strategy-based content, we're diving into the craziest, weirdest, and sometimes most horrifying real estate stories we've ever heard (or experienced). Some stories are viral legends — and we investigate whether they're actually true or total internet myths. Others? Straight from real agents, and totally real (unfortunately). We promise you'll laugh, cringe, and maybe side-eye your next transaction just a little more carefully. From exploding cars and fake agents in boxers to the infamous Winchester Mystery House and a literal bag of 22 mothballs — we've got it all. Don't worry — we balance out the chaos with a reminder to stay safe, trust your instincts, and question everything you read on the internet. And hey, Halloween is around the corner! Got a haunted house story? Send it in now to [email protected] so we can include it in our upcoming Halloween episode! Here's what we cover in this episode: The infamous "spite house" and why it may not be built out of spite after all A listing appointment that turned into a literal crime scene The real story behind those $1 and $35 listings (yes, they're real) An exploding car, a cashier's check, and a shocking identity reveal A fake agent caught mid-makeout in a vacant condo Lawsuits over feedback: viral fiction or something to worry about? Why one house smelled like it had 22,000 mothballs An agent's instincts about a creepy seller — and what happened after Staircases that lead to ceilings and doors that go nowhere The wild truth behind selling a house via raffle tickets Products, People & Previous Episodes Mentioned: Ozone machines (used for odor removal) Realtor.com and Inman articles (referenced in viral pricing strategy discussion) Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected] Music: Straight A's by Conner Price The Good Life by Summer Kennedy

Ever felt a little uneasy walking into a showing alone? This one's for y'all. It's Realtor Safety Month, and we're not here to give you a snoozy lecture; we're telling REAL stories from our time in the field, including a downright chilling personal experience that's forever changed how we approach safety. In this episode, we're getting honest about the scary stuff: being targeted by strangers, unsettling showings, and the sneaky ways scammers are taking advantage of Realtors and clients. It's not about fear; it's about awareness and professionalism. Because safety isn't a luxury in this job. It's a necessity. We cover the 7 reasons why being a Realtor is more dangerous than people realize and the 7 most common real estate scams going around RIGHT NOW. You'll also walk away with a practical safety checklist to implement today—whether you're doing a solo open house or meeting a new client for the first time. You'll hear: Katy's personal safety scare and why she NEVER parks in driveways anymore Why showing up early to a listing isn't always the safest choice The real story behind that too-good-to-be-true moving company The $446 million scam that's hitting buyers where it hurts most How to protect yourself (and your clients!) from wire fraud and fake listings What scammers are doing with AI and your social media content A safety checklist every Realtor should be using Y'all, this is one of those episodes we hope you never need, but one you can't afford to miss. Stay alert. Stay smart. Stay safe. 💬 Key Quotes/Takeaways "You don't need to be scared, but you do need to be prepared." — Katy "Realtor safety isn't about fear—it's about boundaries and professionalism." — Alissa "Scammers are getting smarter. AI makes it easier than ever for someone to pretend to be you." — Katy "If something feels off, leave. Don't be polite. Just go." — Alissa "The job looks glamorous, but there are real risks people don't talk about." — Katy Products, People & Previous Episodes Mentioned: SafeShowings App Forewarn App Like360 App The Close article on 7 Real Estate Scams Episode #190 on wire fraud Episodes #6 & 7 with Carl Carter Safety Episode #161 with Tanner (Alissa's husband & Law Enforcement Officer) Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected] Music: Straight A's by Conner Price The Good Life by Summer Kennedy

Is your database collecting dust while you chase another shiny lead? This episode is the mindset reset you didn't know you needed. We know the word database might not sound fun or flashy, but trust us; this is the foundation of your business. If you've been avoiding working on your database because it feels "salesy," overwhelming, or just plain boring, this is your episode. We're breaking down how your database isn't a static list. It's alive, y'all, just like sourdough starter (seriously). You have to feed it, prune it, and use it if you want it to work. This is not a one-and-done task. It's an ongoing, evolving system that, when done right, will eventually help you get off the hamster wheel of paying for leads or chasing strangers. We share exactly what we do to maintain our databases, from real-life workflows to browser hacks and what we do at every closing. Plus, we're dishing on all the ways agents waste time thinking they're being productive. Spoiler alert: endlessly tweaking your logo is not it. We also chat through: Why having a database doesn't mean sending one card a year What Alissa's CPA said that totally validates the database strategy The database math trick to test the health of your contacts Our favorite real-life success story of a lead-to-referral database strategy The list of time-wasting "busy work" agents confuse with productivity Why letting go of instant gratification is key for long-term success How overprepping, overthinking, and over-networking can keep you stuck Why we're teaching our Build Your Own Business course LIVE this fall Let's be real: if your only job was to maintain your people, what fluff would you cut out? Let's make your business more efficient, intentional, and referral-based — without the overwhelm. You don't have to start from scratch, but you do have to start. 🔑 Key Quotes / Takeaways "The health of your business is a direct reflection of the health of your database." – Alissa "If your database is working, you don't have to keep chasing strangers." – Katy "Your database is not done. It's alive. It has to be fed, and it has to be pruned." – Katy "People avoid the database because it's not instant. But the payoff is long-term and real." – Alissa Products, People & Previous Episodes Mentioned: Build Your Own Business course (Live version starts September 2, 2025) www.hustlehumblypodcast.com/byob LSU football schedule magnets Trello & Google sheets Previous episode #212: Does Time Blocking Work in Real Estate? Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected] Music: Straight A's by Conner Price The Good Life by Summer Kennedy

Feeling stuck between representing your client and not looking crazy with the co-op agent? This episode is for you. We're hearing from a lot of y'all lately that you are feeling lost when it comes to presenting low offers, rough repair requests, and those fun times when your clients want you to ask for things that make zero sense. If you are nodding your head; you're not alone. In today's chat, we're diving deep into the art of negotiating, communicating clearly, and most importantly, setting and managing client expectations in this shifting market. Whether it's an offer you're embarrassed to present, a buyer asking for $15k in closing costs, or a seller who thinks their 90s carpet is just fine—this episode is packed with real stories, actual scripts, and mindset shifts that will help you show up with confidence. We're not here to sugarcoat. We're here to help you keep your professionalism intact, even when your clients are testing your patience. In this episode, we'll cover: What your fiduciary duty actually means (and why it matters) How to present lowball offers without cringing What to say when a client's expectations are unrealistic When (and how) to push back while still representing your client Why "I think" needs to leave your vocabulary Real stories of negotiation wins and losses How to use market data as your superpower The secret to staying calm and confident, even when a builder tells you they hope to never work with you again If you've ever worried about what other agents think of you, or if you've felt torn between doing what your client wants and what you know is right, this is your pep talk. Products, People & Previous Episodes Mentioned: Book: Never Split the Difference by Chris Voss Hustle Humbly Email Templates: https://hustlehumblypodcast.com/emailtemplates Join the Community: https://hustlehumblypodcast.com/membership 💬Key Quotes/Takeaways "You're not just a messenger. You're their agent. That means you have to offer advice." – Katy "Just because a client asks for the moon doesn't mean you have to present it without question." – Alissa "Professionalism always wins, even when you're delivering bad news." – Katy "Data gives you confidence. Use it to lead the conversation instead of saying 'I think.'" – Alissa "You can present a ridiculous offer and still be professional about it." – Katy Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected] Music: Straight A's by Conner Price The Good Life by Summer Kennedy

Can you really be yourself online and still be seen as a professional? Before you scrub your personal life off the internet as part of your real estate initiation, listen in as we tackle one of the most common (and most paralyzing) social media questions: Should I have two accounts—one for business and one for personal? This isn't just a tech question. It's a mindset one. We've seen so many agents struggle with how much of their real life to share. Should you talk about your hobbies? Even if it's super niche? Surely people don't want to hear about my obsession with whale watching and real estate in the same place. (Or, do they?) In this chat, we go deep into: Why being relatable actually helps your business How your vibe really does attract your tribe The pros and cons of multiple social accounts Tips on account types (creator, personal, or business?) and how they affect your reach Why your follower count isn't the goal anymore How to mix business and life without losing either The mindset blocks keeping you from showing up And what really matters when it comes to social media success (hint: it's not the algorithm) Plus, we share personal stories about social media weirdos (yep, creepy guitars and all), burnout, taking a break from the scroll, and how to stay sane while still showing up online. If you've ever worried that people will think you're not "professional enough" for having a personality online—or you've found yourself spiraling about whether to blur your kids' faces—this one is for you. Products, People & Previous Episodes Mentioned: Modern Agent Marketing Girls Podcast Episode 9: Should You Have Two Accounts? Chelsea Petersen (past guest eps #123, 91, 12) & CEO of Modern Agent Social Club(You can always use code HUSTLEHUMBLY to get a $50 discount when you join!) Shannon McKinstrie's (past guest ep #274) "Good Content" Podcast Hustle Humbly episode #308 with Tori Sprakel on branding Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected] Music: Straight A's by Conner Price The Good Life by Summer Kennedy 🔑 Key Quotes & Takeaways "You're not a business and then a person separately. You're a person who runs a business." — Alissa "It's not a content problem—it's a mindset problem." — Katy "People aren't on Instagram to shop for houses. They're there to connect, be entertained, and feel inspired." — Alissa "If you're forcing yourself to post just to post, you're going to burn out—and no one will notice if you take a break." — Alissa "The more relatable you are, the more people want to support you." — Katy

You're standing in an open house, sweating in a blazer, and someone asks how many HVAC units are in the home. Cue the internal panic. In this episode, we're diving into one of the most relatable questions we've ever received: How much do I actually need to know about houses to be a good Realtor? Spoiler alert: more than "I'll find out for you" on repeat, but less than a licensed contractor. Whether you're brand new or years in, this episode will help you figure out where the gaps are in your knowledge, how to fill them, and what your clients really expect from you. We share our own early embarrassments (looking at you, open house meltdown), what we've learned along the way, and how we approach showing prep, including how much we know before we ever step foot in the door. We'll talk about: What to say when you don't know the answer The key home systems and materials every Realtor should understand How we research and prep for showings and inspections The most efficient ways to learn about houses on the job What we do and don't memorize before a showing Why attending inspections is better than reading reports This episode is full of practical advice, permission to not know everything, and a little pep talk to go learn your product. Because you can't sell what you don't understand. Take one hour this week and walk through a vacant home or attend an inspection. Ask questions. Learn what you don't know. It'll pay off in client confidence and better service. Key Quotes/Takeaways "You can't sell what you don't understand." —Katy "It's not about knowing everything. It's about knowing where to find the answer." —Alissa "If you keep saying 'I'll find out,' eventually clients will wonder what exactly you do know." —Katy "You're not the inspector, but you are supposed to be an informed professional." —Alissa "Knowing your product builds confidence. And confidence builds trust." —Katy Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected] Music: Straight A's by Conner Price The Good Life by Summer Kennedy

Ever been asked—by a client or another agent—to cut your commission mid-deal? Or worse, right before closing? It's happening more and more, and in this episode we're sharing how to respond, how to prepare, and how to protect your paycheck without losing your professionalism (or your cool). Inspired by multiple messages and agent stories, we're diving into what we're calling the age of commission cutting. We're not talking about negotiating commission upfront—we're talking about after you've already agreed to terms, done the work, and someone wants you to just... give some of it away. We walk through real examples of buyer and listing agents being pressured into taking less, how to handle those phone calls in the moment (especially when you feel totally caught off guard), and why "just being nice" can cost you big time. Whether it's guilt-tripping, bad math, or a last-minute closing crisis, Katy and Alissa share how to protect yourself before it happens, why mindset and boundaries matter, and some super helpful scripts and phrases you can keep in your back pocket when you need to stand your ground. You'll also hear: Why commission is not part of the buyer/seller negotiation What to say when someone tries to guilt you into a cut The biggest mistake you can make when you're feeling bad for your client The difference between being kind and being a pushover How to do the math on what your time is really worth Get ready for a pep talk, some wild stories, and practical advice on how to stop treating your income like a favor. Products, People & Previous Episodes Mentioned: Episode 295: Why Buyer Agents Struggle to Get Paid Episode 232: Buyer Brokerage How-Tos Daryl Davis quote and article referenced Episode 296: Peaceful Partings Key Quotes/Takeaways "You're not a victim in a real estate transaction. You agreed to the terms—stand by them." —Katy "Poor planning on your part does not constitute an emergency on mine." —Alissa "Your commission isn't a bargaining chip. It's the price for the service you already delivered." —Katy "Be kind, but stand firm. Those aren't mutually exclusive." —Alissa "I don't need to pay you to stay in this deal. That's not my job." —Alissa CTA: If this topic hit home, take a minute to revisit your buyer consults and listing presentations. Are you clearly outlining your value? Are your clients crystal clear on how and when you get paid? Don't wait until you're put on the spot. Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected]

What happens when a client blindsides you and hires someone else? Or when your favorite sellers decide to "hit the button" on Zillow without you? In this episode, we're talking all about how to keep your cool, preserve your relationships, and show up with professionalism—even when your heart gets broken. We've all been there. A past client lists their home without calling you. A buyer you've poured into suddenly ghosts you. A friend uses someone else. Ouch. The gut punch is real, but what you do next matters even more than what just happened. Peaceful partings aren't always easy, but they're always worth it. We're chatting through real-life rejection stories (some from last week!) and how we've learned to navigate them with kindness, class, and a whole lot of self-talk. It's not about avoiding hurt; it's about choosing how to respond. Here's what we get into: How to handle the heartbreak of client rejection What to say when someone lists without you The power of the follow-up (even when you're mad!) How to part ways professionally with a broker or team When to let go and when to speak up The importance of grace, gratitude, and not taking it personally Grab a tissue, pour some coffee, and let's talk about peaceful partings in all their messiness. 💬 Key Quotes/Takeaways "It's not about you. Nobody cares about you as much as you think they do." — Katy "Rejection still hurts, even when you're seasoned. But you don't have to let it define you." — Alissa "Gratitude builds bridges. You never know when your paths will cross again." — Katy "Be so kind they regret not choosing you." — Alissa "Leaving well is a skill. It reflects emotional maturity and grace." — Katy Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected]

Let's be honest: when was the last time you checked if your business systems were actually working? This week, we're giving y'all a special sneak peek into one of our monthly Hustle Humbly Community live calls, and this one was just too good to keep to ourselves. We did a full systems audit together and broke down the four core systems every Realtor needs to run a smooth, sustainable business. Whether you're overwhelmed by tech, struggling to follow up, or just wondering why things feel so clunky, this episode will help you figure out what needs to grow, and what needs to go. Here's what we covered: The 4 core systems in every real estate business What a working system actually looks like Why simple systems are the hardest to teach (and the most effective!) How to know if your system is broken or just neglected Our favorite tips for tidying up your email, follow-up, and database We're also sharing tools, strategies, and examples from real community members who joined us live—plus some laughs, real-life solutions, and that signature Hustle Humbly encouragement. If your systems feel like a cluttered mess, come hang out with us for a little systems clean-up. ✨ Loved this systems chat? Join us in the Hustle Humbly Community to get access to all the monthly lives and resources! Head to www.hustlehumblypodcast.com/membership. Upcoming Community Live: Thursday, July 24 at 1pm Central 💬 Key Quotes/Takeaways "There is nothing more difficult than simplicity." —Alissa "Your system isn't broken—you're just not using it." —Katy "A system is something that remembers for you." —Alissa "Stop trying to make it perfect and just make it work." —Katy "Your inbox is not a storage unit." —Alissa Products, People & Previous Episodes Mentioned: Join the Hustle Humbly Community: www.hustlehumblypodcast.com/membership Trello & Free Trello training video: www.hustlehumblypodcast.com/trello RealtyZam bookkeeping tool for Realtors: www.realtyzam.com Skyslope / Dotloop / MLS tools QuickBooks Upcoming Community Live: Thursday, July 24 at 1pm Central

Ever had a mentor who ghosted you? Or a mentee who treated you like tech support? If so, you are in the right place! This week we're chatting about all things mentorship — the good, the bad, and the absolutely awkward. From horror stories of mentors who used their mentees as free labor, to sweet tales of life-changing support, we've got it all. And we're not just telling our stories. Y'all sent in nearly 100 responses about your own mentor/mentee experiences — and we read every single one. We dive into: How to find (or become) a great mentor What mentees get wrong (and how to fix it) Why boundaries matter more than ever How to know when you're ready for a mentee Tips for respecting time, energy, and expertise What NOT to ask your mentor (hint: Google it first) Alissa's story about "Workshop Wednesday" We also chat about how mentorship evolves as you grow in your career, and why sometimes your "mentor" is really just your go-to industry friend. Whether you're craving guidance or feeling burnt out from giving too much of it, this one's packed with real talk and helpful insights. Mentorship doesn't have to be messy. Let's get it right! If you're feeling inspired (or exhausted) by your own mentor experience, send us a DM and let us know what resonated with you the most! 💬 Key Quotes/Takeaways "Your mentor isn't tech support. If there's a tutorial for it, start there." —Alissa "Mentorship only works when there's mutual effort and respect." —Katy "Don't treat your mentee like your assistant — unless they are your assistant." —Katy "Sometimes the most powerful mentors are the ones you never officially asked for." —Alissa "If you're asking five people the same question, you're not looking for an answer — you're avoiding action." —Katy Products, People & Previous Episodes Mentioned: Episode 17: What to Do When You're New or Slow CE classes, MLS tutorials, and brokerage training options Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected]

Feeling stuck in a saturated market and unsure how to stand out as a Realtor? You're going to love this one! This week we are chatting with the brilliant Tori Sprankel, a brand and web designer with a gift for helping entrepreneurs (especially parents!) uncover what makes them different. If you've ever wondered how to figure out your brand, what to post on social, or how to build confidence online—this episode is packed with gold. Tori shares her hot take that Realtors should stop selling houses and start selling lifestyle. That one shift in thinking opens up a world of content ideas and opportunities to actually enjoy showing up online. Whether you're the mom who knows all the best playground coffee shops or the go-to relocation expert, Tori shows you how to define your lane and make it magnetic. We also talk about: Why your personal brand is an overlap of your interests and your audience's How to show up consistently (hint: it's not about logos or fonts) Tips for easing into video when you're nervous The power of "warm hellos" in stories Why you need to follow creators outside of real estate The content that works without being on social media You'll walk away from this one with tangible tips, fresh inspiration, and most importantly—permission to be you. Want to feel more confident and creative online? Go follow Tori and grab her freebies at www.torisprankel.com. And don't forget to DM her a voice note—she'll love it! 💬 Key Quotes/Takeaways "You're not selling houses. You're selling lifestyle and connection." —Tori "Your brand is that sweet spot between what you love and what your clients care about." —Tori "You can't go from zero to 60 on video. Start with a warm hello." —Katy "Consistency builds safety—and safety builds trust." —Tori "If you're only posting just listed graphics, you're missing your chance to connect." —Katy Products, People & Previous Episodes Mentioned: Tori's free Stories Challenge:www.torisprankel.com Connect with Tori on Instagram: www.instagram.com/torisprankel Tori's post: "Exactly What You Need to Post Today" Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected]

Beginner's luck was real—but it's not forever. If you got into real estate during the pandemic boom years, chances are you saw fast wins and easy closings and you might've thought, "Wow, this job is amazing!" But now, things feel different. Harder. Slower. And maybe you're wondering… "Do I even have what it takes?" In this episode, we're having an honest, sometimes tough-love chat about what it really takes to make it in real estate today. We're sharing our own early career stories: what worked, what didn't, and why survival back then looks a lot like what it takes now. We're talking about the shift from pandemic market momentum to today's unpredictable reality and why so many agents are feeling lost, confused, and ready to walk away. If you're in that spot, we want to help you find clarity (not just blind motivation). We cover: The hard truth about beginner's luck What it means to truly commit to a real estate business Why some agents succeed and others don't How to know if it's time to quit—or double down Real questions to audit your situation honestly The shift from "I want to" to "I need to make this work" Why having a backup plan can actually hurt your chances This episode is for you if: You're thinking about leaving the business (but feel guilty or unsure) You're wondering if this slump is just temporary or a sign You want to stop spinning your wheels and start working a real plan This one might sting a little—but we promise it's full of encouragement, clarity, and direction too. Consider this your wake-up call and pep talk rolled into one. 💬 Key Quotes & Takeaways "Just because you want something doesn't mean it's going to happen—you need a plan, not just a dream." — Alissa "You have to treat real estate like a business, not a fantasy." — Katy "Beginner's luck gave you experience—now you need to put in the work." — Katy "Stop waiting for a magic turnaround. This is the new market. Are you in or are you out?" — Alissa "The first three years aren't about making money—they're about showing up every single day, whether it's easy or not." — Katy Products, People & Previous Episodes Mentioned: Episode 1–3: Our Origin Stories Episode 38: Where Our Business Comes From Episode 73: The Staging Closet Episode 119: Interview with a Builder Episode 198: Real Estate Side Hustles Episode 271: Should You Renew Your License? Episode 304: Listener Q&A Pt. 1 Episode 306: Listener Q&A Pt. 2 Real estate email templates: hustlehumblypodcast.com/templates Trello (for task/project management): hustlehumblypodcast.com/trello Excel or spreadsheets for budgeting early in your career Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected]

It's time for more honest answers to your real estate questions—because you asked, and we had A LOT to say. We're back for Part 2 of our listener Q&A series, and we're tackling everything from handwritten note verbiage to how to fire a client, and yes—even our thoughts on the revenue share brokerage model (spoiler: we're not fans). This is the episode you need if you've ever felt unsure about what to say, how to say it, or whether you should say it at all. We're digging into the real situations real agents are dealing with every day, and giving you the words, confidence, and strategies to handle them like the pro you are (or want to be!). We cover: Reconnecting with past clients after a long silence What to write in handwritten notes that don't sound salesy Scripts for hard conversations with buyers and sellers What to do when someone is rude or flat-out wrong Pricing conversations that don't get you fired (or make you cry) What we actually spend money on in our businesses Handling rejection, unprofessional agents, and burnout What we'd change about the real estate industry Our honest thoughts on revenue-sharing brokerages Dealing with political and economic uncertainty in the market Plus: We offer up some of our favorite phrases, scripts, and calming-but-firm lines that help us set boundaries and still keep our professionalism intact. This one is packed with wisdom, laughs, and real world truths. Whether you're feeling stuck, frustrated, or just ready for a new strategy, we've got your back. 💬 Key Quotes & Takeaways "You can always pick up where you left off. Just don't apologize for the silence—no one noticed but you." — Alissa "If you're the only one doing the work to sell the house, it's time for a reset or to walk away." — Katy "You don't have to be mean, but you do have to be firm." — Katy "Realtors aren't therapists. Boundaries are how we stay in this business for the long haul." — Alissa "There is no free, easy money. Whatever path you choose, it's still work." — Katy Products, People & Previous Episodes Mentioned: Episode 304: Q&A Part 1 Episode 35: Stage to Sell Episode 73: Staging Closet Episode 38: Where Our Business Comes From Episode 48: Taking the Emotion Out of Real Estate Episode 77: Real Estate Virtues Episode 87 & 89: Morning and Evening Routines Episode 119: Interview with a Builder Episode 129: How to Be a Good Co-op Agent Episode 264: Relocating Your Real Estate Business Econ 101 Episode: Real Estate + The Market Flower-seed stationery Canva (for holiday cards) Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected]

What happens when you blend DIY passion with real estate expertise? You get Brittany Norman. In this episode, we chat with Brittany—a Realtor, investor, DIY queen, and mom of three—who has built a fascinating career out of renovating, blogging, managing a short-term rental, and now helping buyers and sellers in Florida. Brittany pulls back the curtain on what it's really like to live in a flip, how to manage your own Airbnb (while also being a real estate agent), and the behind-the-scenes of brand partnerships and blogging. We talk about everything from flooded homes and staging tricks to managing construction chaos and prepping a house for guests—with a few chicken bones and soot-covered ceilings thrown in for good measure. Whether you're thinking about buying an investment property, managing your own short-term rental, or just love a good before-and-after project, this episode is for you! We chat with Brittany about: Her journey from Etsy shop owner to licensed Realtor How living in renovation zones shaped her investing strategy The emotional side of selling a home you've poured yourself into Real talk about Airbnb—costs, communication, and cleaning The mistake she'll never make again with kitchen cabinets When DIY is worth it… and when it's time to hire help How she turned brand partnerships into real income Offering value as a Realtor through staging consultations 💬 Key Quotes & Takeaways "There's no free, easy money. Even with short-term rentals, there's always going to be work involved." — Alissa "If I'm going to mess something up, I'd rather do it myself and learn than pay someone and still not love it." — Brittany "You don't have to be salesy if you're offering real value." — Brittany "Sometimes you don't need a to-do list—you need a 'what not to do' list." — Katy Products, People & Previous Episodes Mentioned: PriceLabs (airbnb pricing tool) EllisonMade.com PalmHarborHideaway.com thecoastalagentfl.com Connect with Brittany: Instagram (DIY + blog): @ellisonmade Real Estate: @thecoastalagent or coastalagentfl.com Airbnb: palmharborhideaway.com Cheers to Erin Kirk for the heartfelt support toast! We love seeing agents support each other behind the scenes. Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected]

You asked, we answered! It's been way too long since we've done a good old-fashioned Q&A, and y'all delivered some great questions. From systems and tools to mindset, burnout, and building consistency—we're covering it all in Part 1 of this 2-part Q&A series! Grab your sweet tea (homemade by Jac, no less!) and join us as we tackle everything from unresponsive leads to what "making it" in real estate actually feels like. We'll give you a peek into what a "day in the life" looks like for us, plus share some pivotal moments in our careers that could have totally changed our path. And spoiler: if you're feeling behind, unorganized, or like you made some bad business choices… you're not alone. We're getting real and talking about what to do next. In this episode, we're chatting about: Our favorite systems, tools, and apps we use daily How we handle unresponsive leads (hint: it's all about permission and perspective) What a "typical" day really looks like (if that exists!) When we finally felt like we "made it" in real estate What to do if you've made some bad financial choices Preparing for busy seasons without burning out Tips for creating long-term consistency in your business The emotional and financial investments that paid off in our careers A behind-the-scenes look at what it takes to run Hustle Humbly 👉 Want to get your question answered in future episodes? Make sure you're on our email list at hustlehumblypodcast.com/freebies or hustlehumblypodcast.com/newsletter. 💬 Key Quotes & Takeaways "Making it in real estate is when you finally stop crying over lost deals." – Alissa "Just because someone ghosted you doesn't mean you did something wrong—people have lives. Don't take it personally." – Katy "You can't drop your lead gen just because you got busy. Future business depends on today's actions." – Alissa "Preparing for busy season isn't just about your calendar—it's about setting boundaries and staying sane." – Katy "You don't need 30 subscriptions. You probably don't even know what half of them are." – Alissa Products, People & Previous Episodes Mentioned: Episode 8: Real Estate Tech Tools Episode 33: Preparing for Busy Episode 87: Morning Routine Episode 89: Evening Routine Episode 264: Relocating Your Business with Christine Cooper Episode 265: Should You Renew Your Real Estate License? MileIQ (mileage tracking) Trello (project management) Skyslope & DotLoop (transaction management) MailChimp (email marketing) Canva & CapCut (content creation) Google Docs/Google Calendar Compass App MLS App Rocket Money (subscription tracker) Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected]

What actually happens when you get a lead? Where do they go? This week we're pulling back the curtain on one of the most common (and overlooked) questions in real estate: what do you do with a lead after you get it? Whether they came from an open house, a sign call, a referral, or your kid's holiday party, every lead needs a place to live, and it's your job to keep track of them so they don't fall through the cracks. In this episode, we walk you through exactly what we do with our leads and the systems we use to stay organized. From Katy's one-sheet paper planner to Alissa's Trello board, we share real-life examples and offer simple, do-able ideas you can start using immediately. NEW TRELLO VIDEO!!! You'll hear about: The difference between an email list, a prospect list, and your database How to decide who goes where How Alissa uses Trello to track leads from pre-approved to ghosted (C is for Crickets!) Katy's buyer lead sheets and weekly activity sheet Why you don't need a fancy CRM to keep up with your leads The one question to ask yourself before adding someone to your database Easy email ideas to stay in touch with cold leads How to track social media connections without being creepy This episode is your friendly reminder that you don't need a perfect system—you just need a system. We'll help you figure out the one that actually works for you. 💬 Key Quotes/Takeaways "C is for Crickets. These are the ghosties. But I'm not giving up on them." —Alissa "Done is better than perfect. If your system is paper and it works—great." —Katy "Your database is for relationships. Your email list is for exposure." —Katy "If you don't get your leads out of your head and onto paper, they're going to disappear." —Alissa "You don't need to email every month. Just show up when you have something valuable to say." —Alissa Products, People & Previous Episodes Mentioned: Trello (free project management tool): www.trello.com MailChimp (email marketing): www.mailchimp.com BYOB (Build Your Own Business 101 Course): hustlehumblypodcast.com/byob Katy's Weekly Activity Sheet: included in Agent Systems 101 Buyer and Seller Lead Sheets: included in Agent Systems 101 hustlehumblypodcast.com/courses Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected]

Feeling confused about what's going on with the market, interest rates, and the economy? You're not alone—and this episode is here to help. In this jam-packed episode, we're putting on our glasses and going back to school for a real estate-friendly crash course in ECON 101. But don't worry, we're breaking it all down in plain English. If you've been struggling to answer your clients' questions about the market, inflation, interest rates, or why nothing feels "normal" anymore—this one's for you. Alissa channels her inner professor (Cliff bar and lemonade iced tea in hand) and walks us through three big economic concepts that are impacting real estate right now: recession, interest rates, and tariffs. We talk about how to prepare your clients—and yourself—for a shifting market, what data actually matters, and why understanding these financial factors makes you a more confident and professional Realtor. We cover: What a recession actually is—and why it's hard to define How real estate behaves differently than other investments during downturns Why interest rates aren't dropping like everyone expected How the 10-year Treasury bond is impacting mortgage rates The ripple effect of tariffs on building costs and buyer behavior What seasoned agents need to do differently during market slowdowns Whether you're brand new, still finding your footing, or feeling the sting of a slower season, this episode will help you understand what's really going on—and how to stay strong, professional, and prepared for what's next. 💬 Key Quotes/Takeaways "When the market's working with you, it's hard to fail. But when it's working against you, only the resilient and wise will thrive." —Alissa "The real estate crystal ball has never been fuzzier." —Alissa "Real estate is the single best hedge against inflation and recession, more than any other asset on the planet." —Alissa (via J. Scott) "Now is not the time to pick your lender based on who takes you to lunch—it's about who's watching the data." —Katy "Clients don't care what you think—they care what you can explain." —Katy Products, People & Previous Episodes Mentioned: BiggerPockets podcast (Jay Scott) The Preamble (Sharon McMahon) 10-Year Treasury Bond (economic indicator) The Blueprint (industry publication) University of Michigan Consumer Sentiment Index Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected]

Do I need social media to be a successful Realtor? If you've ever felt social media burnout, this episode is for you. In episode 301, we're stripping away the pressure and getting real about how we actually use social media as working Realtors—and spoiler alert: it's not very "strategic." We don't have a content calendar. We don't pre-schedule. We're not showing up every day, and yet… we still sell houses. This episode is for anyone who's felt like social media is a have to, not a want to. Katy shares how her pause button is a daily necessity. Alissa opens up about her viral kitten post on Threads (yes, 10,000+ likes accidentally), what it taught her about the algorithm, and why she sees Instagram more like a memory journal than a lead gen tool. We chat about: Using social media to maintain relationships vs. find cold leads How Alissa's cat post blew up her Threads feed unexpectedly Why posting less might be exactly what you need How social media gives a false sense of productivity Using your phone photos later to avoid pressure in the moment Why your online presence should reflect both who you are and what you do If you've been feeling the "shoulds" around your feed, give yourself permission to pull back, reset your boundaries, and use social media in a way that actually feels good to you. 💬 Key Quotes/Takeaways "You're doing a better job of being a user of social media and not being used by social media." —Katy "We're not out there trying to get cold leads from Instagram. We're just showing who we are." —Alissa "People give social media too much power. They think if they post, the phone will ring. That's not how it works." —Katy "Social media should help you maintain relationships, not replace real ones." —Alissa "Use it as a memory log, not a marketing machine." —Alissa Products, People & Previous Episodes Mentioned: Threads (social media app) Gary Vee's advice on content and platforms Facebook birthday strategy for database outreach Katy's Android pause button feature Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected]

Okay, y'all… Episode 300 is HERE. Cue the confetti cannons and the alpacas! (Yes, there's an alpaca and a camel story in this episode and no, we're not kidding.) For this milestone episode, we knew we wanted to bring you something special—and what better way than to finally get the one and only Laura Buck Smith behind the mic! Laura has been on our dream guest list for a very long time because she's the one person we trust to honestly and openly talk about something we've never been able to teach on from experience: building and running a real estate team. As solo agents, we have always stayed in our individual lanes, but we know so many of you are either curious about joining a team or wondering if you should start one. And the truth is… there are so many misconceptions out there. This episode is packed with real talk, systems, and yes—Laura's incredible mix of structure and heart. Here's what we chat about in this episode: How Laura got into real estate and never worked solo What it was like building her team from the ground up The three-tier structure she uses for agents What really goes into leading 25 team members (without losing your mind) How they handle leads, admin, training, open houses, and more The five interviews (yes, FIVE) and 90-day probation period for new team members How they expanded into Alabama (spoiler: Stephen made it happen in a week!) Why team culture and consistency are non-negotiable The honest truth about when you're ready—or not ready—to lead a team Whether you've thought about building a team or you just want to learn how a well-oiled machine operates, this episode is packed with value, encouragement, and behind-the-scenes gems. We're so thankful to Laura for showing up and sharing it all—systems, stories, boundaries, and all the heart behind what they've built at Team Smith. Resources & Links Mentioned: The Market Real Estate Company: https://www.themarketrealestateco.com Laura's open house strategy and new construction tips BoomTown and Zillow Premier Agent tools Bob Brooks Real Estate School: https://bobbrooks.com 🔑 Key Quotes & Takeaways "You need to have a servant's heart to be a team leader. It's not about you. It's about your team." – Laura "If you're not ready to be responsible for someone else's income, you're not ready to start a team." – Katy "We don't compete with our team members—we support them, and we don't take leads from them." – Laura "Everyone on the team gets five interviews and 90 days of daily check-ins. If they can't email once a day, how can I trust them with a $900 lead?" – Laura "Culture eats strategy for breakfast. The reason people stay on Team Smith is because of the culture." – Alissa Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected]

Feeling a little too "relaxed" in the name of boundaries? This one's for you. We've talked a lot about boundaries, self-care, and rest—but let's not forget: real estate is still a job. And if you're not working, you're not getting paid. In this very real, very necessary pep talk, we're talking about something a lot of agents need to hear right now: get to work. Whether the market has slowed, your motivation is fizzling, or you're stuck in an "I'll start next week" loop, this episode is your reminder that consistency—not motivation—is the real secret to success. Yes, we believe in work-life balance. Yes, we're fans of boundaries. But if you're calling "watching Netflix on a Tuesday" your professional day off… it might be time for some tough love. 🎧 In this episode, we're diving into: The difference between rest and avoidance What to do when your motivation is MIA How to stop "fizzling" after big events or ideas Why many agents self-sabotage with poor time management How to be honest about your productivity and stop lying to yourself The connection between consistency and confidence How to use 10-minute tasks to get momentum going The REAL start of your 1–3 year journey to real estate income We're also sharing real stories about using your time wisely, knowing when to take a break and when to get back to it, and how to rate your networking game on a scale of 1 to 10 (spoiler alert: sitting in the back and talking to no one is not a 10). If you've been floating around wondering why business is slow, it might be time to look in the mirror. Let us help you gently—but firmly—snap out of it and get back to work. 🔑Key Quotes/Takeaways "Boundaries and work ethic are not the same thing. And they can absolutely coexist." – Alissa "The clock doesn't start until you start working." – Katy "Adaptability is the way of consistency." – James Clear (quoted by Katy) "If you haven't gotten a paycheck in three months, you're unemployed." – Connie, Alissa's broker "Most daily actions evaporate. Some accumulate." – James Clear Products, People & Previous Episodes Mentioned: Hustle Humbly Buyer & Seller Checklist https://hustlehumblypodcast.com/checklist Episode 9: Your Database Episode 17: What to Do When You're New or Slow Episode 135: What to Do When You Don't Know What to Do Book: Atomic Habits by James Clear Book: The Go-Giver by Bob Burg & John David Mann Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected]

Sweaty palms? That might be your sign to lean in. We're back with a special Fair Housing Month episode, and this time we brought in a very special guest: Molly Mair from Eugene, Oregon—a former teacher turned Realtor and now a brokerage owner, DEI committee chair, and all-around fierce advocate for fair housing. We first met Molly at a conference in California (shoutout to her adorable sun-logo mugs and shared love for data nerdiness 🫶), and we instantly knew she had a perspective worth sharing. In this chat, she helps us unpack the real-life, real-estate side of fair housing—from inclusive buyer consults to those awkward seller jokes that need shutting down (politely but firmly!). Fair housing isn't just something you cram into a continuing ed course. It's something we live and breathe in our day-to-day business, and Molly shows us exactly how she does that—with heart, systems, and a little trial and error. 🎧 In this episode, we chat about: What to say (and NOT say) when clients ask about neighborhoods and schools How Molly navigates buyer consults with inclusivity in mind The difference between being a "nice" agent and a fair one Tips for communicating with escrow and title for smoother, more respectful closings The power of reflection when you get it wrong (because you will sometimes!) Grants and tools available to help your DEI efforts in real estate How to handle sellers who want to choose buyers for the wrong reasons What it means to be a fair housing agent—and why it should be on your resume Whether you're already passionate about fair housing or feeling nervous to say the wrong thing, this episode is for you. It's full of honest moments, practical ideas, and motivation to just start—even if it's a little uncomfortable at first. 🎉 Toast of the episode goes to Realtor and fair housing advocate Ashley Contreras! Products, People & Previous Episodes Mentioned: Hustle Humbly Trello Training (Free on YouTube! Just search "Hustle Humbly Trello") Implicit Bias Test (Referenced for self-reflection on bias) Fair Housing 2.0 Course At Home With Diversity Course Documentary: The Vanport Flood (Available on YouTube) Bias Override Training (Referenced as a valuable educational opportunity) Book: So You Want to Talk About Race by Ijeoma Oluo 🔑Key Quotes/Takeaways "Sweaty palms? That's your sign to lean in." — Katy "People can't dispute a spreadsheet. Be consistent and treat every transaction the same." — Alissa "If you want to break the rules, you won't be breaking them with me." — Molly "I'm not a DEI expert, but I'm an advocate—and that means I keep showing up and learning." — Molly "What do we lose by including more people? Nothing. We just make the table bigger." — Molly Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected]

Everything is… Awful?! A Real Estate Rant (with Purpose) We've been your resident cheerleaders for almost 300 episodes—offering encouragement, positive vibes, and practical tips. But sometimes... you just need to vent. And today? We're taking a moment to do exactly that—professionally, of course. In this episode, we're laying it all out: the contracts that keep falling through, the sellers who are spiraling, the buyers ghosting after inspections, and the agents who just won't communicate. The market feels off, and if you've been wondering whether you're the only one questioning your sanity—spoiler alert: you're not. From real-life stories of canceled contracts that could've been saved (with just a tiny bit of cooperation), to stats that prove the cancellation trend is real, we're spilling it all. We're not giving up—we're just giving ourselves permission to admit that this job is hard right now. In this episode we'll chat about: Why deals are falling apart after inspections (even when there's nothing wrong) What happens when communication doesn't happen between agents How to support your spiraling sellers without losing your own mind The surprising emotional toll of constant cancellations The importance of a strong pre-listing consultation (and making sellers do their homework) Buyer behavior in 2025: why everything feels more fragile Real-time stats on cancellation rates and why they matter If you've had a seller cry, a buyer back out for no reason, or you're just wondering if this is the twilight zone of real estate—this episode's for you. We're with you, we hear you, and we're in the trenches right alongside you. Products, People & Previous Episodes Mentioned: Episode 48: Taking Emotions Out of Real Estate Episode 169: When Your Listing Expires Episode 292: How to Keep Deals From Falling Apart Redfin January 2025 Cancellation Report: https://www.redfin.com/news/home-purchase-cancellations-january-2025 🔑 Key Quotes & Takeaways "I woke up heavy, which I haven't done in a long time." – Alissa "Buyers are out here treating contracts like optional RSVPs." – Katy "You can't predict which repair item will be the one that kills the deal." – Alissa "You have to care about your clients, but you can't carry the weight of the world." – Katy "Even a dumpster fire warms up something." – Alissa (…kind of profound, actually) Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected]

What if your next listing appointment helped you build wealth too? 🤯 In this episode, we're joined by CPA and real estate investor Amanda Han, and let us tell you—this conversation is a goldmine of money-saving, tax-planning goodness for every Realtor out there. Whether you're brand new to the business or pulling in six figures consistently, Amanda breaks down what you need to know about entity formation (LLC or S-Corp?), bookkeeping systems, tax planning, investing in real estate yourself, and how to stop leaving money on the table. Amanda is not just any CPA—she's a real estate investor herself and co-founder of Keystone CPA, where she works with clients all over the country to help them reduce their tax burden through smart planning and investments. Her approach is down-to-earth and easy to understand (thank goodness), and by the end of our chat, her goal is to convince every Realtor to become an investor. Spoiler alert: she might just succeed. We cover it all, including: When (and if!) you should become an LLC or S-Corp The most common tax mistakes Realtors make How to organize your finances without getting overwhelmed What depreciation actually means (and how to use it to your advantage) Tax planning strategies for high-income agents What to do if you haven't taken depreciation on your rental Real estate investing 101 (with serious tax perks!) Setting up retirement accounts as a self-employed Realtor And don't worry—we kept this super conversational and full of lightbulb moments. Even if you've been avoiding your finances, this episode is your sign to get in there and take control. Future-you (and your tax bill) will thank you! 🔑 Key Quotes/Takeaways "You don't have to become an accountant to be a successful entrepreneur. You just need the right systems and the right people." – Amanda "Tax planning isn't scary. It's just a conversation." – Amanda "The best way to protect the money you earn is to spend a little time planning how to keep it." – Katy "You can't retroactively assign income to an entity that didn't exist. So set up the LLC now—even if you're unsure." – Amanda "If you're a Realtor, you already see the deals. You're walking past wealth-building opportunities every day—start picking them up." – Amanda 🛒 Products, People & Previous Episodes Mentioned: Amanda's company: keystonecpa.com Amanda on Instagram: @amandahanCPA Tax Strategies for the Savvy Real Estate Investor (book by Amanda Han) UDirect IRA and Equity Trust Company (for self-directed retirement accounts) QuickBooks and Excel (for bookkeeping options) Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected]

Are you accidentally working for free? It sure seems like it! In today's episode, we're diving back into the world of buyer brokerage agreements and uncovering a sneaky trend: agents are getting their BBAs signed… and then slashing their own pay before closing. Why are so many agents struggling to confidently collect the commission they put in writing? Is it a lack of confidence? A fear of rejection? Or are they skipping a crucial step in the process? Spoiler alert: it all comes down to the buyer consultation. Here's what we cover in this episode: Why agents are so quick to discount their commission How recent shifts in the industry are exposing a lack of confidence The critical mistake agents are making with buyer consultations How listing agents have always done this differently—and what buyer's agents can learn from them The importance of transparency in how you get paid The real way to make sure you're worth what you charge What brokers should be teaching their agents (but often don't) The reality is, if you're afraid to charge your full fee, you might not be delivering enough value to feel like you earned it. But don't worry, we've got practical solutions for you! Tune in to hear how to build confidence, deliver more value, and get paid what you deserve. Need help with your buyer consultation? Grab our Buyer Brokerage Agreement Cover Letter to guide your conversations with clients: hustlehumblypodcast.com/bba. Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected] Key Quotes/Takeaways: "If you're not comfortable talking about money, you're going to struggle in this business." – Alissa "The key to confidently getting paid is knowing your value and communicating it clearly." – Alissa "Brokers shouldn't just train agents on getting paid more. They should train them on how to SERVE better." – Katy "If you don't feel like you're worth what you're charging, it's time to step up your service." – Alissa Products, People & Previous Episodes Mentioned: Buyer Brokerage Agreement Cover Letter: hustlehumblypodcast.com/bba Episode 232: Buyer Brokerage How To's DEALS WEEK IS HERE, 3/31-4/4! GRAB THE DEALS AT HUSTLEHUMBLYPODCAST.COM/SPRING!

Ever feel like your brain is full, your phone is ringing non-stop, and your sellers are melting down on the daily? Same. In this episode, we're getting personal and cracking open a topic that's been coming up a lot lately: burnout. Whether you're overwhelmed by anxious sellers, stressed by a tough market, or just flat-out exhausted after years of nonstop hustle—this one is for YOU. We're diving into the real reasons Realtors are burning out and the honest conversations we need to be having with ourselves and our clients. We even share stories from our own community, including one brave agent who left her phone behind for an entire week on vacation (spoiler: she survived and felt amazing). If you've ever said, "I can't take a day off," we're challenging you to think again. In this episode, we cover: The surprising causes of burnout in today's market How anxious sellers and high resistance are zapping your energy Why more listings ≠ more peace of mind How to communicate your boundaries with clients Tips for taking real time off (yes, even without your phone!) Why communication is a burnout cure How to mentally reset when you've hit your limit This episode is your permission slip to take a breath, set boundaries, and rework your mindset so you can keep going without sacrificing your sanity. And remember, if you're feeling this way—you are not alone. Key Quotes/Takeaways: "The market is tough, so I have to be tough." – Katy "Most of our burnout isn't from clients—it's from our own habits." – Alissa "You only need ONE buyer. You can only sell ONE time." – Alissa "Taking a break isn't going to ruin your business. It might save it." – Katy "Just because you feel the rain doesn't mean you have to drink it." – James Clear Products, People & Previous Episodes Mentioned: Episode 3: Mindset Meltdown Episode 57: Take a Day Off Episode 102: Vacations: A How To Guide DEALS WEEK IS COMING 3/31! SIGN UP FOR THE EARLY BIRD LIST AT HUSTLEHUMBLYPODCAST.COM/EARLYBIRD! Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected]

Open houses—love them or hate them, they're back in the real estate conversation. But do they actually work? And more importantly, should YOU be doing them? In this episode, we revisit a topic we haven't discussed since way back in Episode 11—open houses! A lot has changed in the market since then, and we're diving into why open houses nearly disappeared, why they've made a comeback, and what you need to know if you're hosting one in 2025. We share our personal experiences, including how Katy recently broke her open house drought, what Alissa has learned about preparing agents to host them, and why safety concerns are still top of mind. Plus, we reveal the key prep steps that can make or break your turnout (spoiler: just throwing a sign in the yard isn't enough). Tune in to hear: How the evolution of the market has impacted open houses What we tell sellers when they ask for an open house The safety concerns every agent should consider The biggest mistakes agents make when hosting Our checklist for a successful open house Why the right preparation can double your turnout How to use open houses to build relationships (and land listings!) If you're on the fence about open houses or just looking for ways to make them more effective, this one's for you! Key Quotes/Takeaways: "Your seller is going to ask for an open house. Whether or not you want to do one is a different story." — Katy "A lot of agents think open houses are just for buyers, but I got more listing leads from them than buyer leads." — Alissa "Safety is my number one concern. It's not about 'wasting' my weekend—it's about being in a house alone with strangers." — Katy "If you don't prepare, don't be surprised when no one shows up. A little effort makes all the difference." — Alissa "An open house isn't just about selling a house—it's a chance to sharpen your skills, meet people, and grow your business." — Katy Products, People & Previous Episodes Mentioned: Episode 11 "Open House Tips" Email Templates 101 Brand new Agent Open House Checklist for FREE here! Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected]

Getting a house under contract is not the finish line—it's just the beginning of an obstacle course full of potential pitfalls! In this episode, we're walking you through the essential steps to keep your transaction on track from contract to closing, because nothing is worse than a premature "Sold" post! We're covering: The #1 mistake agents make when handling offers The email template that has saved Alissa's transactions countless times Red flags that signal your deal might be in trouble The proactive steps you need to take before accepting an offer How to avoid last-minute closing disasters that make sellers (and buyers) furious What to check on a pre-approval letter before celebrating that contract From poorly written offers to unresponsive lenders, we're breaking down everything that can derail a deal—and, more importantly, how to prevent it. Because no one wants to break the bad news to their seller that their "pending" home isn't actually closing. If you've ever had a deal fall apart at the last minute, or if you just want to sharpen your skills to prevent transaction drama, this episode is for you! Products, People & Previous Episodes Mentioned: Client Management: Episode 255 Being a Great Co-Op Agent: Episode 129 Key Quotes/Takeaways: 💬 "You can't assume anything in a real estate transaction. If you do, you're setting yourself up for failure." – Katy 💬 "The agents who struggle the most are reactive, not proactive. The best agents see potential problems before they happen." – Alissa 💬 "You need me more from contract to close than you do to find a house." – Katy 💬 "A bad lender can sink a deal before it even starts. Pay attention to how quickly they respond." – Alissa 💬 "It's better to catch a deal-breaker on Day 1 than Day 30." – Katy Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected]

Are you chasing a bigger business just because everyone says you should? It's time to take a step back and ask yourself—why? In this episode, we're tackling a mindset shift that every Realtor needs: understanding your real "why" before jumping on the growth bandwagon. We get honest about the pressure to scale, build teams, and chase bigger numbers, even when it might not be what you truly want. We're breaking down: How to figure out your personal "enough" number The hidden costs (financial and emotional) of growing too fast Why real estate's "invisible corporate ladder" might not be for you The difference between a meaningful goal and a goal you think you should have A simple framework to uncover your real motivation for growth If you've ever felt overwhelmed by the pressure to do more, this episode is for you. Spoiler alert: success isn't just about bigger numbers—it's about building a business that actually makes you happy. Key Quotes/Takeaways: "Are you growing because you want to, or because someone told you that you should?" – Katy "The dream isn't to build a huge business. The dream is to have time and financial freedom. Don't lose sight of that." – Alissa "If your 'enough' number is met, why keep adding stress just to say you did more?" – Katy "Before you set your next goal, ask yourself: does this move me toward the life I actually want?" – Alissa "Real estate doesn't have a corporate ladder, but we sure act like it does." – Katy Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected]

What's worse than being ghosted by a potential client? Finding out they bought or sold without you! 😩 Staying top of mind is one of the most important skills you can develop as a Realtor, but it's also one of the trickiest to navigate. No one wants to be that pushy, annoying agent, but if you don't follow up, you risk losing business to someone else. In this episode, we're tackling the art of staying top of mind in a way that feels natural and professional (and doesn't make you feel like a stalker). We answer a listener question about how often to check in with potential buyers and sellers and break down exactly what to say and how to keep in touch—without feeling salesy. You'll learn: How often to follow up with leads that are 2-3 months (or longer) away from buying or selling Simple, effective ways to stay in touch without annoying people How to organize and track your leads so no one falls through the cracks Why email lists, handwritten notes, and social media DMs all play a role in keeping you top of mind How to stop feeling like you have to be best friends with every past client If you've ever wondered, Am I reaching out too much? Not enough?—this episode is for you! Grab a coffee (or a notepad), and let's get into it. Key Quotes & Takeaways 💡 "You don't have to be best friends with every client. You just have to provide a level of service that makes you unforgettable." – Alissa 💡 "If you don't follow up, you risk losing them to someone else. People don't know you're still selling real estate unless you remind them!" – Katy 💡 "Stop judging yourself. It doesn't have to be perfect. Just reach out." – Alissa 💡 "Following up isn't about being pushy. It's about being helpful, being present, and being a resource." – Katy Products Mentioned Trello (for organizing leads & pipeline) MLS alerts for seller follow-up Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected]

Love it or hate it, small talk is a must in real estate (and in life!). But what if we told you small talk isn't just pointless chatter—it's actually building blocks for trust and relationships? Yep, those seemingly minor conversations about the weather, local restaurants, or even a compliment on someone's shoes can be the thing that helps you connect with a future client. In this episode, we're diving into why small talk matters, how to make it easier (even if you're an introvert), and real-life ways to use it to grow your business. We're covering: How small talk actually improves happiness, mood, and overall well-being (science says so!) Why small talk is essential for networking, open houses, and client relationships What to say when you don't know what to say (real scripts & conversation starters!) The one phrase that keeps people talking Why "going first" in a conversation can transform your business and life If you've ever felt awkward making small talk or wished you had an easy way to connect with potential clients, this episode is for you. By the end, you'll feel ready to talk to anyone—without the weirdness. Key Quotes & Takeaways 💡 "Small talk is the foundation for trust. One conversation doesn't make a huge difference, but over time, those small exchanges add up." – Katy 💡 "Being warm and approachable is a skill. If you practice it, it becomes a way of life." – Katy (quoting Mel Robbins) 💡 "If you go to a networking event but don't talk to anyone, you may as well have stayed home." – Alissa 💡 "People love to talk about themselves. Ask questions, be curious, and let them talk!" – Alissa 💡 "The warmth you offer others always finds its way back to you." – Katy Products, People & Previous Episodes Mentioned Let Them by Mel Robbins (book recommendation) Open house strategies & scripts from past episodes Article mentioned in episode: https://search.app/tQKr5ueMjSmHMBdG6 Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected]

Are you actually working… or just feeling busy? 😬 There are so many things in real estate that make you feel productive but don't actually lead to making money. A new logo? A fresh website? A perfectly curated Instagram feed? They might help, but if your bank account is running low, these probably aren't the things you should be focusing on. In this episode, we're getting real about what distractions are stealing your time, what's actually making you money, and how to stay focused on the right things. We're covering: The #1 real estate time waster (spoiler: it's social media) How to tell if an activity is actually income-producing Why some agents stay "busy" but never get closings What's really working for agents in our community The best (and easiest) ways to track your results If you've ever wondered, Should I even be spending time on this?—this episode is for you. Let's get rid of the distractions and start working smarter! Key Quotes & Takeaways 💡 "There's a difference between being busy and being productive. Just because you worked all day doesn't mean you worked on the right things." – Katy 💡 "You have to ask yourself—did I actually plant any seeds today that will make me money next quarter?" – Alissa 💡 "If you don't know how your last 5 clients found you, you don't know what's working in your business." – Katy 💡 "Stop worrying about the perfect website, email signature, or social media strategy. Just focus on talking to people." – Alissa 💡 "Your results are hiding in the work you're avoiding." – Katy Products, People & Previous Episodes Mentioned Google Business Profile (for free online visibility) Canva (for social media & branding, if used efficiently) Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected]

Are you using "liability" as an excuse to avoid helping your clients? In this episode, we're tackling a tricky topic: the fine line between being helpful and being liable. It's a line many Realtors struggle to navigate, but don't worry—we're here to break it all down for you. Here's what we're chatting about: Attending inspections: Why skipping them might be riskier than showing up. What's actually your job: Spoiler alert—you are supposed to give advice. Documentation saves the day: The importance of email recaps and written communication. Liability myths vs. reality: We bust common misconceptions about what can actually get you sued. Learning from the horror stories: We share real-life liability situations and how to avoid them. You'll also hear us reflect on the power of having systems in place, the importance of treating every client consistently, and why it's critical to educate your clients (even when it's an uncomfortable conversation). If you've ever felt nervous about overstepping—or not stepping up—this episode is a must-listen. Key Quotes/Takeaways "Giving advice isn't a liability—it's literally your job as a Realtor." – Katy "Skipping the inspection is a bigger liability than attending. Your clients need you there." – Alissa "The more you document, the less you'll have to worry if something goes wrong." – Katy "Agents who avoid giving advice are just avoiding doing their job." – Alissa "Your job is to guide and protect your clients—not let them 'run amok.'" – Katy Products, People & Previous Episodes Mentioned Hustle Humbly Freebie: Due Diligence Checklist (hustlehumblypodcast.com/makesure) Email Templates 101: For communicating clearly with clients and documenting conversations. Errors and Omissions Insurance: To protect Realtors from professional liability claims. Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected]

Managing real estate transactions shouldn't feel like herding cats. That's why we're thrilled to introduce you to Reannah Glover, founder and president of the Real Time app! Reannah is a former top-producing Realtor who created this all-in-one transaction management tool to help agents and their clients stay organized, connected, and on track during every step of the buying or selling process. If you've ever felt overwhelmed by juggling spreadsheets, CRMs, email templates, and multiple apps, this episode is for you. Real Time takes all the tools you need to manage your transactions and puts them in one streamlined platform. Here's what we're covering: What is the Real Time app? An intuitive, Realtor-designed tool to manage transactions, clients, and vendors. How does it work? Track your transactions step-by-step and let clients follow their own progress (just like tracking a pizza delivery). Client-facing features: Your buyers and sellers get their own portal for documents, checklists, and vendor recommendations—even after closing. Why Reannah built the app: Her experience as a busy agent inspired her to create the ultimate tool for Realtors. Customizable templates: Use the Real Time default checklist, create your own, or start with the Hustle Humbly checklist pre-loaded into the app. Keep your database secure: Real Time will never sell your client data—period. Whether you're a new agent needing a simple way to manage transactions or an experienced pro looking for a better system, the Real Time app has something for everyone. 👉 Learn more and start your free 7-day trial: https://therealtimeapp.com USE CODE HUSTLE40 to get $40 off your first month! Key Quotes/Takeaways: "If you can track a pizza, you should be able to track your real estate transaction." – Reannah "The Real Time app is like having a personal assistant for you and your clients in one place." – Katy "If you're not following a checklist, I don't feel sorry for you. You need one, and Real Time makes it easy." – Reannah "The goal is simplicity. Real estate is already stressful—your tools shouldn't add to that." – Alissa "Your past clients aren't just numbers; they're your referral pipeline. The Real Time app helps you stay connected." – Reannah Products, People & Previous Episodes Mentioned: Real Time App: Learn more and start your free 7-day trial at https://therealtimeapp.com USE CODE HUSTLE40 to get $40 off your first month! Hustle Humbly Checklist: Pre-loaded into the Real Time app for easy setup. Vendor List Feature: Keep your preferred vendors handy and always accessible to your clients.

Do you feel like you're drowning in tasks? Thinking about hiring an assistant but unsure where to start? In this episode, we're diving deep into the world of assistants for Realtors. We pulled stats from a national survey AND our own listener survey (thank you to all 170 responders!) to paint a clear picture of how assistants are used, how much they cost, and what tasks they're taking off agents' plates. We're breaking down: The numbers: How many Realtors have assistants, and what are they paying them? What assistants actually do: From transaction coordination to social media management and everything in between. Licensed vs. unlicensed assistants: Which is better for your business? When to hire: Are you really ready for an assistant, or do you just need better systems? Avoiding assistant regret: How to avoid hiring mistakes and set up a solid working relationship. Plus, we share a genius exercise from one of our listeners to help you figure out what you should delegate and what you should keep on your plate. You don't have to do it all, but you do need a plan! If you're ready to stop scrambling and start delegating with confidence, this episode is for you. Key Quotes/Takeaways "An assistant won't fix a disorganized business. You've got to tidy up before inviting someone in." – Alissa "The mental load of real estate is heavy. Offloading even small tasks can make a huge difference." – Katy "Start small. Test the waters with one or two tasks before committing to a full-time assistant." – Katy "If you don't have systems in place, hiring an assistant might cost you more in the long run." – Alissa "There's no one right way to structure assistant pay or tasks. Do what works for you and your business." – Katy Products, People & Previous Episodes Mentioned Trello: For task organization and project management. SkySlope: A transaction management platform. Homebot: For client engagement and updates. MLS systems: Used for property input and updates. Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected]

It's that time again—our annual deep dive into the National Association of Realtors' Profile of Home Buyers and Sellers! This is your chance to learn what's really going on in the real estate market and how it impacts your business. We're covering: Why the typical first-time homebuyer is now 38 years old. How buyers are adjusting to higher interest rates and home prices. What's driving sellers to move (and where they're going). Key takeaways for Realtors about repeat and referral business. FSBO stats that will make you feel great about your job security. Plus, we take a hard look at the numbers behind agent income, transactions, and tenure in the business. Spoiler alert: If you're feeling like the market's been tough, you're not alone! This episode is packed with actionable insights and the data you need to prepare for 2025. Don't miss it! Key Quotes/Takeaways "The typical first-time buyer is now 38 years old, and first-time buyers make up the smallest share of the market since 1981." "90% of sellers used a real estate agent this year, and FSBO sales hit an all-time low at just 6%." "The median income for Realtors is $55,800, with 41% of agents still relying on a second source of income." "Buyers are using the internet 100% of the time in their home search. Professional photos and a mobile-friendly website are non-negotiable." "Only 21% of repeat buyers used the same agent they worked with before. If you're not staying in touch with your clients, they're moving on." Products, People & Previous Episodes Mentioned Profile of Home Buyers and Sellers Report – Available on NAR's website: nar.realtor/research-and-statistics Forever Home Episode – Learn why no home is truly forever: hustlehumblypodcast.com/forever-home Agent Systems Course – Stay organized and grow your business: hustlehumblypodcast.com/agent-systems Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected]

It's time to tackle one of our most requested topics: MONEY. How do you manage it? How do you save it? And how do you plan for the future? In this episode, we're answering YOUR questions about real estate finances, including: How much to save in your emergency fund? What percentage of your income to allocate for taxes, marketing, and fun? When and why to consider an LLC or S Corp? How to structure your commission checks and plan for quarterly taxes? Why it's okay to start small when building your financial safety net? Whether you're in your first year or your fifteenth, this episode will give you practical tips to feel more in control of your money. 💵 Key Quotes/Takeaways "The most important thing you can do is track your numbers. Know how much you're making and spending." "Start small. You don't have to do everything perfectly from the beginning, but you have to start." "It's okay to take time to figure out your financial goals—just make sure you're moving in the right direction." "Pay yourself first, set aside for taxes, and keep your business account separate. Simplicity is key." "Don't fall for every shiny object in real estate marketing. Keep your spending intentional." Products, People & Previous Episodes Mentioned Episode 76: CPA Karen Bahn on Realtor Taxes – A must-listen for tax strategies: hustlehumblypodcast.com/76 Who Do You Know? List – Perfect for building a database: hustlehumblypodcast.com/start-here Agent Systems Course – Get your business (and finances) organized: hustlehumblypodcast.com/agent-systems Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected]

The holidays are over, and it's time to hit the ground running! If you're looking for a meaningful, non-salesy way to reconnect with your database, we've got you covered with this genius strategy: The Vendor List Campaign. In this episode, we walk you through: How to create and update a vendor list your clients will love. The exact script to use when reaching out to your database for input. Why this campaign is perfect for adding value without "selling." How this campaign helps you fill in gaps in your database (addresses, emails, and more). Tips for collecting recommendations and presenting your final list in a professional way. This is hands-down one of the best ways to stay top of mind while showing up as a resource—not a salesperson. Plus, it works any time of year, so there's no excuse not to get started today! Grab the vendor list campaign for free at hustlehumblypodcast.com/vendor Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected]

🎉 Happy New Year! It's the perfect time to spruce up your business, and we've got the ultimate checklist to help you refresh, reorganize, and reset for success. This is a replay of one of our very favorite episodes, #178 Spruce Up Your Business! In this episode, we're talking about: Cleaning up your database, email, and digital files. How to refresh your branding, headshots, and marketing materials. The importance of setting routines, organizing your workspace, and creating efficient systems. Easy ways to revamp your social media and client follow-up plans. Why small changes can lead to big results in your mindset and business. Whether you're feeling overwhelmed or ready to tackle it all, this episode is packed with actionable tips to help you get organized and stay motivated. Take it one step at a time, and you'll be amazed at how far you can go in 2025. Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected]

Happy Holidays! We're keeping it light and festive with a special replay of one of our favorite past episodes: Our Favorite Things(episode 72)! We're sharing everything from holiday traditions to snacks, gift-giving tips, and even our favorite tools for keeping life (and work) simple. Whether you're wrapping presents or just need a breather during the busy season, this episode is perfect for bringing some cheer to your day. In this episode, we chat about: Christmas traditions we love (and some we've let go). Go-to holiday foods (and why marshmallows belong on sweet potato casserole). How we organize holiday decor for stress-free decorating. Thoughtful gift ideas (including a 2-tier Lazy Susan and homemade cookies). Why simple joys, like clean countertops and naps, are our ultimate favorites. 🎧 So grab your cocoa, turn on the holiday lights, and join us for this lighthearted episode. We're so grateful to celebrate another year with you. Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected]

🎄 It's the middle of December, and we're bringing you a light and funny episode perfect for listening while you wrap gifts or sip hot cocoa. This week, we're diving into the world of hilarious and over-the-top real estate listing descriptions. From unhaunted homes to properties with "bizarre and ominous energy," these descriptions had us laughing, cringing, and scratching our heads. Plus, we're decoding common phrases like "charming" and "needs TLC" to reveal what they really mean. We'll also share: The worst house on the street (and why it's still worth buying). A pumpkin spice-themed listing that went all in on the fall vibes. How ChatGPT can help you write better listings (with a big dose of caution). Tips for making your listing descriptions stand out without crossing the line. This episode is packed with laughs and a few valuable takeaways, so grab your gift wrap and tune in! 📩 Have a funny listing description you've come across? Send it to us! We'd love to include it in a future episode. Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected]

Welcome to Hustle Humbly University! 🎓 Whether you're new here or a longtime listener, we've put together the ultimate orientation episode to help you navigate everything Hustle Humbly has to offer. With 279 episodes (and counting), we know it can feel overwhelming, so we're breaking it down to make things easier for you. Here's what we're covering in this episode: A quick intro to your hosts, Katy and Alissa, and how the podcast started. Why you should start with episodes 1–3 and how mindset is the thread that ties it all together. How to find episodes by category on hustlehumblypodcast.com/categories and how this can simplify choosing your next episode to listen to. A tour of our free resources, including the database template, staging tips, and more. The Hustle Humbly Community breakdown: monthly live sessions, a referral network, and AI-powered podcast search to make finding answers a breeze. An overview of our courses, templates, and other tools designed to simplify your real estate business. Whether you're here to learn, connect, or just laugh along with us, this episode will give you the lay of the land and ensure you don't miss any of the tools or freebies that can help you build a sustainable, successful business. Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected]

Join us today as we ask ourselves a very important question to check the pulse of our business…If you hired yourself as a client, would you fire yourself? It's time for a candid end-of-year accountability check. In this episode, we dive into the hard questions you need to ask yourself as a real estate agent. From communication missteps to lack of follow-through, we share stories and practical advice to help you own your mistakes, fix them, and move forward stronger. Alissa opens up about a tough situation where she dropped the ball and had to face her clients honestly. We also talk about why the only way to feel better after a mistake is to take action. You'll learn: Why avoiding difficult conversations makes things worse. How to handle mistakes without damaging your reputation. The importance of transparent communication with your clients. Why contracts should never be a "gotcha" moment. Practical ways to keep yourself accountable and improve your systems. We also explore why being a good co-op agent, setting boundaries, and following through on commitments are essential to long-term success in real estate. Plus, stick around for a fun segment on how different Enneagram types might get fired—don't worry, it's all in good fun! Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected]

This week, we're keeping it real and cozy with a short and sweet pep talk. It's time to be thankful, recharge, and get ready to close out the year. We're talking about letting go of work expectations, setting priorities, and the importance of being truly present with loved ones. Work isn't everything, and sometimes, you need permission to unplug—this week, we're here to remind you to do just that! In this lighthearted episode, we dive into how to balance your real estate business with some much-needed downtime, plus our favorite quotes to get you in a reflective, grateful mood. Let's talk about how to embrace the "don't miss twice" rule, lower those holiday expectations, and celebrate our successes without burnout. Grab your pie, turn off your phone, and join us for a Thanksgiving moment of gratitude, laughter, and self-care. Here's what we're covering: How to set boundaries and truly relax over the holiday Why your work is not your identity—and why that matters How "don't miss twice" can help you keep up with goals without guilt Quotes that remind us to focus on family, friends, and gratitude The best advice for finishing the year strong and setting realistic goals Why it's okay to lower your expectations and simplify the season Happy Thanksgiving, y'all! We're so thankful for you and can't wait to finish the year strong—together. Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected]

If you're getting ready to sell a home, this episode is for you! Today we're going all in on staging tips for sellers—from what to clean to what to add (and what to hide!). Join us as we break down the most effective ways to prepare your home for the market, help buyers imagine themselves living there, and ultimately, get the best possible sale. Whether it's clearing clutter, freshening up with neutral colors, or staging each room with intention, these strategies can mean the difference between "For Sale" and "Sold!" Some of the tips we cover: The checklist of "must-dos" for any seller to make a great first impression Why your online listing photos matter and how to prep for them Levels of staging: occupied vs. vacant homes and what to consider for each Budgeting for staging and the impact of making simple updates How to manage smells, lighting, and even music during showings Specific tricks to make kitchens, bathrooms, and closets feel open and fresh Outdoor must-haves: making sure the landscaping enhances the home, not detracts When to invest in upgrades like carpet replacement or fresh paint Don't let your home go on the market without this advice! It's all about setting the right mood and creating a space that invites buyers to see their future home. Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected]

With the holidays right around the corner, it's the perfect time to revisit the ever-challenging topic of boundaries—especially when your schedule feels maxed out. In this episode, we dive deep into finding the balance between capacity and demand as business heats up and life gets even busier. We share one listener's personal struggle with managing her calendar, especially when new clients throw off her well-laid plans (we've all been there, right?). We'll explore the concept of capacity vs. demand, a lesson borrowed from physical therapy that translates perfectly to real estate. Your capacity is how much you can handle before hitting burnout, while demand covers everything from client needs to family responsibilities. The key takeaway? If you want to handle a busier season without losing your sanity, you've got to increase your capacity—whether that's by adding systems, streamlining processes, or getting help. Plus, hear how Alissa found her own capacity sweet spot and tips for differentiating between real demands and the ones we create in our minds. Get ready to set some boundaries and approach this holiday season with more clarity and calm! Tune in, take a breath, and let's tackle this together! 💪 Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected]

It's time to elevate our client experiences with these high touch ideas you may be missing. Are you a Realtor who feels like social media is a necessary evil? Do you struggle to come up with content, or feel like you're just shouting into the void? In this episode, we're breaking down how to simplify your social media strategy and actually make it work for you with the help of our guest, Shannon McKinstrie. Forget the pressure to create perfectly polished posts every day. Instead, focus on documenting your real estate journey and connecting with your local community. We'll share practical tips for engaging with your followers, overcoming the fear of hitting "post," and incorporating your unique personality into your content. Remember, you don't have to be a social media expert to succeed. By being consistent, authentic, and providing value to your audience, you can build a strong online presence that will attract new clients and strengthen your relationships with existing ones. So, grab your phone, hit record, and make it fun! Shannon McKinstrie is a social media mentor & strategist on a mission to eliminate the neverending content-creation guesswork and overwhelm so business owners can actually enjoy promoting their business and engaging with their audience on social platforms without burning out. Find Shannon on social media @shannonmckinstrie or www.shannonmckinstrie.com. Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected]

It's time to get spooky with another group of listener-shared haunted house stories! DISCLAIMER: If you are triggered by death, crime, paranormal activity and general creepy stuff, then this is not the episode for you. We meant no disrespect to the deceased referenced in the show. With that being said we tell some seriously wild listener submitted stories and we have quite a few laughs. We had a hard time getting through some of these due to general icks and a few cases of the uncontrollable giggles. We learned a lot about our listeners including they are incredibly brave, sometimes to a fault, and are excellent writers. In honor of their writing prowess and the O.G. scary story teller, Edgar Allen Poe, we are bringing back our favorite game: "name that short story". If Halloween week brings out your love for all things spooky then this episode is for you! Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected]

It's time to elevate our client experiences with these high touch ideas you may be missing. We'll be exploring how to go beyond the basics and create a truly exceptional experience for your clients, all without breaking the bank. We are sharing free high touch ideas that will make you stand out from the crowd and explain how understanding your clients' goals and pain points to make their lives easier is crucial. We give you the actionable tips for providing valuable communication and building lasting relationships with your buyers and sellers. We even share with you our philosophies on closing gifts and what our favorite closing gift ideas are. It's time to start seeing yourself as a service provider, not a salesperson, and bringing in ways to surprise and delight your clients with thoughtful gestures. Join us as we chat about how to deliver a high end experience that builds trust, loyalty, and ultimately, more business for you! Address stamp link: https://www.masonrow.com/personalized-stamp-gift-set Leave us a review at ratethispodcast.com/hustlehumbly Get your FREE Database Template Email Templates 101: emailtemplates101.com Build Your Own Business 101: hustlehumblypodcast.com/byob Agent Systems 101: agentsystems101.com All Resources: hustlehumblypodcast.com Submit your topic ideas and toasts to [email protected].