Happy Market Research Podcast

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america Find Brandon Online: Brandon Beeken, Managing Director, U.S. Market at Stravito LinkedIn: https://www.linkedin.com/in/brandonbeeken/ Company: https://www.stravito.com/ Email: [email protected] Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus Full-time online Part-time online NEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america Find Simon Online: Simon Wyld, SVP at Sentient Decision ScienceLinkedIn: https://www.linkedin.com/in/simon-wyld-a550552/ Company: https://www.sentientdecisionscience.com/ Email: [email protected] Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus Full-time online Part-time online NEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america Find Lindsay Online: Lindsay Porter, Director of Research Services and Business Development at RecollectiveLinkedIn: https://www.linkedin.com/in/porterlindsay/ Company: https://recollective.com/ Email: [email protected] Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus Full-time online Part-time online NEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america Find Cara Online: Cara Balcom, Global Events Manager at GreenbookLinkedIn: https://www.linkedin.com/in/cara-balcom-b80739139/ Company: https://www.greenbook.org/ Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus Full-time online Part-time online NEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america Find Vignesh Online: Vignesh Krishnan, Founder and CEO at Research DefenderLinkedIn: https://www.linkedin.com/in/vignesh-krishnan-08846aa/ Company: https://researchdefender.com/ Email: [email protected] Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus Full-time online Part-time online NEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america Find Ryan Online: Ryan Manougian, Senior Vice President of Sales at Bloomfire LinkedIn: https://www.linkedin.com/in/ryanmanougian/ Company: https://bloomfire.com/ Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus Full-time online Part-time online NEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america Find Ray Online: Ray Fischer, CEO & Founding Partner at Aha! Insights Technology LinkedIn: https://www.linkedin.com/in/raymondjfischer3/ Company: https://ahaonlineresearch.com/ Email: [email protected] Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus Full-time online Part-time online NEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america Find Paul Online: Paul Gaudette, CEO & Co-Founder at Dig InsightsLinkedIn: https://www.linkedin.com/in/paulgaudette-dig/ Company: https://diginsights.com/ Email: [email protected] Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus Full-time online Part-time online NEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america Find Kristen Online: Kristen Mattheessen, Customer Success Manager at Suzy LinkedIn: https://www.linkedin.com/in/kristen-mattheessen/ Company: https://suzy.com/ Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus Full-time online Part-time online NEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america Find Todd Online: Todd Trautz, Chief Innovation & Solutions Officer at Maru LinkedIn: https://www.linkedin.com/in/todd-trautz-31720529/ Company: https://www.marugroup.net/ Email: [email protected] Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus Full-time online Part-time online NEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america Find Anders Online: Anders Bengtsson, Founder and Chairman at ProtobrandLinkedIn: https://www.linkedin.com/in/andersbengtsson/ Company: https://protobrand.com/ Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus Full-time online Part-time online NEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america Find Rick Online: Rick Kelly, Chief Product Officer at Fuel CycleLinkedIn: https://www.linkedin.com/in/rhkelly/ Company: https://www.fuelcycle.com/ Email: [email protected] Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus Full-time online Part-time online NEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america Find TIm Online: Tim Lawton, Co-founder at SightXLinkedIn: https://www.linkedin.com/in/timothylawton/ Company: https://sightx.io/ Email: [email protected] Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus Full-time online Part-time online NEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america Find Curtis Online: Curtis Damour, Account Director at DynataLinkedIn: https://www.linkedin.com/in/curtis-damour-81756731/ Company: https://www.dynata.com/ Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus Full-time online Part-time online NEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america Find Jennifer Online: Jennifer Reid, President and Chief Methodologist at Rival TechnologiesLinkedIn: https://www.linkedin.com/in/jennifer-reid-8022333/ Company: https://www.rivaltech.com/ Email: [email protected] Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus Full-time online Part-time online NEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

Guest episodes will be released starting Monday, May 2 to Thursday, May 5. IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america Guest Episodes Released Thursday, May 5: Belinda Brown, Director Of Marketing And Business Development at Gazelle GlobalLinkedIn: https://www.linkedin.com/in/belinda-s-brown/ Company: https://www.gazelleglobal.com/ Email: [email protected] Happy MR Episode: https://happymr.com/2022-iiex-belinda-brownHarrigan Davenport, Marketing Manager at Conjoint.lyLinkedIn: https://www.linkedin.com/in/harrigan-davenport/ Company: https://conjointly.com/ Email: [email protected] Happy MR Episode: https://happymr.com/2022-iiex-harrigan-davenport Jess Gaedeke, CRO at GutCheckLinkedIn: https://www.linkedin.com/in/jgaedeke/Company: https://www.gutcheckit.com/ Email: [email protected] Happy MR Episode: https://happymr.com/2022-iiex-jessica-gaedeke Sean Mulkerron, Vice President of Client Development at Engine LinkedIn: https://www.linkedin.com/in/seanmulkerron/ Company: https://www.enginegroup.com/us/ Email: [email protected]: 617-851-8479Happy MR Episode: https://happymr.com/2022-iiex-sean-mulkerron Guest Episodes Released Wednesday, May 4: Ryan Manougian, Senior Vice President of Sales at Bloomfire LinkedIn: https://www.linkedin.com/in/ryanmanougian/ Company: https://bloomfire.com/ Happy MR Episode: https://happymr.com/2022-iiex-ryan-manougian Vignesh Krishnan, Founder and CEO at Research DefenderLinkedIn: https://www.linkedin.com/in/vignesh-krishnan-08846aa/ Company: https://researchdefender.com/ Email: [email protected] MR Episode: https://happymr.com/2022-iiex-vignesh-krishnan Cara Balcom, Global Events Manager at GreenbookLinkedIn: https://www.linkedin.com/in/cara-balcom-b80739139/ Company: https://www.greenbook.org/ Happy MR Episode: https://happymr.com/2022-iiex-cara-balcom Lindsay Porter, Director of Research Services and Business Development at RecollectiveLinkedIn: https://www.linkedin.com/in/porterlindsay/ Company: https://recollective.com/ Email: [email protected] MR Episode: https://happymr.com/2022-iiex-lindsay-porterSimon Wyld, SVP at Sentient Decision ScienceLinkedIn: https://www.linkedin.com/in/simon-wyld-a550552/ Company: https://www.sentientdecisionscience.com/ Email: [email protected] MR Episode: https://happymr.com/2022-iiex-simon-wyld Brandon Beeken, Managing Director, U.S. Market at Stravito LinkedIn: https://www.linkedin.com/in/brandonbeeken/ Company: https://www.stravito.com/ Email: [email protected] Happy MR Episode: https://happymr.com/2022-iiex-brandon-beeken Guest Episodes Released Tuesday, May 3: Kristen Mattheessen, Customer Success Manager at Suzy LinkedIn: https://www.linkedin.com/in/kristen-mattheessen/ Company: https://suzy.com/ Happy MR Episode: https://happymr.com/2022-iiex-kristen-mattheessen Paul Gaudette, CEO & Co-Founder at Dig InsightsLinkedIn: https://www.linkedin.com/in/paulgaudette-dig/ Company: https://diginsights.com/ Email: [email protected] MR Episode: https://happymr.com/2022-iiex-paul-gaudett Ray Fischer, CEO & Founding Partner at Aha! Insights Technology LinkedIn: https://www.linkedin.com/in/raymondjfischer3/ Company: https://ahaonlineresearch.com/ Email: [email protected] MR Episode: https://happymr.com/2022-iiex-ray-fischer Guest Episodes Released Monday, May 2: Jennifer Reid, President and Chief Methodologist at Rival TechnologiesLinkedIn: https://www.linkedin.com/in/jennifer-reid-8022333/ Company: https://www.rivaltech.com/ Email: [email protected] Happy MR Episode: https://happymr.com/2022-iiex-jennifer-reid Curtis Damour, Account Director at DynataLinkedIn: https://www.linkedin.com/in/curtis-damour-81756731/ Company: https://www.dynata.com/ Happy MR Episode: https://happymr.com/2022-iiex-curtis-damour Tim Lawton,

This episode is in collaboration with Greenbook. Greenbook Greenbook: https://www.greenbook.org/ GreenBook Podcast: https://www.greenbook.org/mr/podcasts/ Guests: Lenny Murphy, Executive Editor & Producer at GreenBookLinkedIn: https://www.linkedin.com/in/leonardfmurphy Website: https://www.greenbook.org/mr/podcasts/ Benjamin Humphrey, Founder and CEO of DovetailLinkedIn: https://www.linkedin.com/in/humphreybc/ Website: https://dovetailapp.com/ Additional Links: Dovetail Raise: https://techcrunch.com/2022/01/19/dovetail-raises-63m-to-grow-its-researcher-focused-software-business/ Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com Maria Maria Santana featuring The Product G&B This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus Full-time online Part-time online NEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

Find Vidyotham Online: LinkedIn: https://www.linkedin.com/in/vidyotham-reddi-ph-d-he-him-61458a/ Email: [email protected] Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus Full-time online Part-time online NEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Hey everybody, welcome to the Happy Market Research Podcast. We are live on the conference call floor, at Insights Associations, and I have a very special guest. Mars, Inc. is the name of the company. Vidyotham Reddi is his name, and he was a guest speaker here today. [00:00:20] Vidyotham Reddi: Yeah, I was, and thank you for having me. And, I didn't ask you how I say your name, Jamin, Jammin? [00:00:26] Jamin Brazil: Jamin, you nailed it. [00:00:27] Vidyotham Reddi: Jamin, all right. [00:00:27] Jamin Brazil: I wish it was Jammin, everybody's always disappointed when they meet me in person, because they always expect me to be like a six-foot Rastafarian. Jamin Brazil. But it just never pans out that way. Anyway. So tell us about your talk. [00:00:39] Vidyotham Reddi: So I came to the Insights Association to present my work at Mars, Inc., where we basically are leveraging an A/B testing ecosystem that we developed. So it's a digital A/B testing ecosystem that we built working with the Mars Wrigley China business and partners in China, like Tencent and Alibaba Group. And what we do is we evaluate copy content effectiveness. And we can do it in a way that it's on-demand, it's scalable, it's repeatable, and that covers 80% of our impressions. [00:01:14] Jamin Brazil: Wow, that's huge. So is, you said A/B testing, is that like in-market testing then? [00:01:20] Vidyotham Reddi: Yeah, so what we do is we leverage Alibaba's platform to deploy content, versions of content if you may, based on our consumer work. And then, depending on how the heat is, in terms of which version of the content is really converting to more purchases, we can make a determination of which direction to go. So it's very much in-market, but it's not market at scale, so it's not like deployed national TV, if you may, or it's not stocked on shelf, it's not in-market in that sense of the term. [00:01:48] Jamin Brazil: Got it, it's digital. [00:01:49] Vidyotham Reddi: But it's very live, real consumer tested work. [00:01:52] Jamin Brazil: That's so interesting. And that's a material investment both in terms of time and treasure by Mars, Inc. [00:01:58] Vidyotham Reddi: Yeah, it is actually, and I think the investment, if you may, is I think I reap the benefits of Mars's work that preceded me, right? So when you think about Mars, great company,

Find Thor Online: LinkedIn: https://www.linkedin.com/in/thorolof/ Email: [email protected] Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus Full-time online Part-time online NEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Hey everybody. We are live at the Insights Association. You're listening to the Happy Market Research podcast. I am joined by Thor Philogene. He is with Stravito. Did I say it correctly? [00:00:16] Thor Olof Philogene: Stravito. [00:00:17] Jamin Brazil: Stravito? Apologies. [00:00:17] Thor Olof Philogene: Yes. [00:00:18] Jamin Brazil: I should have asked that at the beginning. So Thor, coolest name ever. You don't have a hammer. [00:00:24] Thor Olof Philogene: No, not with me. [00:00:26] Jamin Brazil: Tell me a little bit about the business? [00:00:28] Thor Olof Philogene: Sure. So Stravito was founded in Sweden in 2017. And we're very entrepreneurs really that have backgrounds both in technology and market research. Two of my co-founders started Norm which is a shopper research agency currently owned by Ipsos. And now we have presence in Europe and North America, and we're approaching 70 employees. We have 25 nationalities on the team. [00:00:51] Jamin Brazil: A lot of diversity. [00:00:52] Thor Olof Philogene: A lot of diversity. And what we've built is a product that is an AI powered enterprise insights platform that allows employees at global organizations, fortune 500 fortune five, 2000 to search and discover consumer insights in seconds. [00:01:08] Jamin Brazil: So it's fast? [00:01:10] Thor Olof Philogene: It's really fast. [00:01:12] Jamin Brazil: That makes a lot of sense. So you are focused primarily in user experience is that correct? [00:01:18] Thor Olof Philogene: We believe that at the end of the day the product needs to adapt to the human being that's using it. So the user experience is really our way of understanding that in order for the software to be successful, it truly needs to fit the way how people think, and user experience is part of it. Yes. [00:01:36] Jamin Brazil: So are most of your, who is your ideal customer in that framework? [00:01:39] Thor Olof Philogene: I think our ideal customers are generally global organizations that will be say in the Forbes global 2000. To mention a few customers of ours, we work with Comcast, we work with Electrolux, Carlsberg and McDonald's. [00:01:55] Jamin Brazil: Inside of those organizations though, who's the buyer? [00:02:00] Thor Olof Philogene: So that's a really good question. So typically the buyer will be the persons or the people heading up th...

Find Pam Online: LinkedIn: https://www.linkedin.com/in/pamelabracken/ Email: [email protected] Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus Full-time online Part-time online NEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: I am joined by Pam Bracken, University of Georgia. Pam, if you've ever been to any industry event, you have seen and met Pam. She has shaken your hand and greeted you with the warmest smile you have ever seen. It's an honor to have you on the show, Pam. [00:00:18] Pam Bracken: Thanks for having me, this is fun. [00:00:19] Jamin Brazil: Some people might not know about the University of Georgia and their degree in market research. Maybe you could tell us a little bit about it. [00:00:25] Pam Bracken: The University of Georgia was one of the first, I think the first to offer a MMR degree, a Masters of Market Research program, and it actually got started I think maybe 30, 35 years ago, and it was because I think corporations recognized a need for that kind of graduate level education, and they were based out of Atlanta, and thought hey, let's work with the University of Georgia. But then in the mid 1990s, research practitioners recognized hey, we hire a lot of great folks, but they may never had a market research or Insights course. How can we develop non-credit professional continuing education for folks that don't want to invest in a graduate degree and so we have another market research program out of the center for continuing education in hotel. So I fall under public service in our reach where the MMR program is under the College of Business. [00:01:20] Jamin Brazil: That makes a lot of sense. Who attends? [00:01:20] Pam Bracken: Who attends our courses really researchers from all over the world. Typically they might have six to eight years’ experience and now they're ready to maybe move up, move around, and they need to have some resources available to understand other parts of research they might touch. But it could be new folks that are using it as an onboarding tool. I even have folks with a PhD in statistics take the course. They know the stats part, but maybe haven't been exposed to other parts of research, so it's a foundations course helping them to be more knowledgeable about the different parts of research, and they converse with their clients and colleagues about different parts of research. [00:02:00] Jamin Brazil: Super interesting. Trends. We're talking about trends, so market research have been through a lot of transition in the last three years. I'm presenting on trends tomorrow. What do you see as a trend in the space? [00:02:12]

Find John Online: LinkedIn: https://www.linkedin.com/in/johnferr/ Email: [email protected] Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus Full-time online Part-time online NEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Hey, everybody. We're live at Insights Association in Philadelphia. There we go. I've only said that 100 times, but every time it's like the first time. I am joined by John Ferreira. He is with Finch Brands. Tell us about Finch. [00:00:21] John Ferreira: Finch Brands is a brand consultancy, and it's been around for about twenty years working with brands. Everything from startups to Fortune 50 and everything in between. We do work in the areas of Insights brand strategy and design as separate services or fully interconnected, and we can apply those in standalone project consulting in special projects, big projects at big moments, or we bring those same skills sets and combination of services into year-round relationships with clients in the form of Insights communities as well. [00:00:50] Jamin Brazil: You have your own technology stack for the Insights team or - [00:00:54] John Ferreira: Actually we took a team first approach. So five years ago we grew into the Insights community business by virtue of having repeat clients that just wanted to work with us again and again and again, because our team really understands brands and business and brand of business strategy at a very deep level, and they love the conversations they would have with us. And the more studies that we conducted with them, the deeper we understood their category, and it was like the snowball rolling down the hill. We could add more value, suggest studies, help to push the thinking further. So then the community methodology was one to just have the conversation never end week to week, year-round value-added conversations and as their needs evolve, we're ready to help evolve with them, with the Insights communities to then go and chase the answers with creative research methodology. So that's kind of our approach and our sweet spot. I used to be on the client side myself. I was at Campbell Soup for 11 years and others at Finch were as well. A lot of us have that as a common trait in our background, and we just a better way to build a better mousetrap here. So we actually start with the team, and we get the best third-party technology in the marketplace, combine that to kind of feature proof it and the analogy I like to make is we take race drivers, and we put them in race cars. So many firms are focused on the tech side of things, which makes all the sense in the world and a lot of great innovations happening there.

Find Annie Online: LinkedIn: https://www.linkedin.com/in/annie-mcdannald-07837816/ Email: [email protected] Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus Full-time online Part-time online NEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Hey, Happy Market Research Podcast. We are live at Insights Association, day two in-. Where are we? Philadelphia. There we go. Philly. I am joined by Annie McDannald. She's with Civicom. Which many of you have heard of. Mainstay in the organization. How are you doing? [00:00:22] Annie McDannald: Doing great. I'm excited to be back with people. It's very refreshing. [00:00:28] Jamin Brazil: I know. It's great right. It's great. Tell us about Civicom? [00:00:33] Annie McDannald: Civicom is a global provider of online IDIs and focus groups. That's our bread and butter and what we do the most of. We don't do full service research just the platforms technology support. We also have online communities, mobile research, ethnographies and a new offering called CCam for in person streaming and all of that. That's a variety of tools mostly for call research support. [00:00:56] Jamin Brazil: You also are working now with Tom? [00:00:59] Annie McDannald: Yes. Tom Myers. [00:01:02] Jamin Brazil: How long has he been with you? Tom Myers. [00:01:04] Annie McDannald: He joined us at the end of last year. One of our fresher faces. [00:01:05] Jamin Brazil: If you're in the consumer inside space especially on the qual side and have ever sat in a focus group. You have interacted with Tom at some point in your career? [00:01:17] Annie McDannald: Yes. Tom's fantastic. He's been a great addition to the team. Fresh thoughts and insights. It's been fantastic. Yes. [00:01:24] Jamin Brazil: Congratulations on a fantastic hire. I talk about trends tomorrow at about nine thirty. Are you going to be around? [00:01:32] Annie McDannald: Yes. Most definitely. [00:01:33] Jamin Brazil: I hope you'll pop into the presentation. [00:01:34] Annie McDannald: Sure. I'd love to. [00:01:36] Jamin Brazil: What do you see as a trend in the consumer insight space? [00:01:39] Annie McDannald: From where I'm sitting as a technology provider, we have a lot of competition that's surfaced. Throughout the pandemic lots of platforms came out there. We see a lot of trending platforms that are automating processes and allowing researchers to do a lot of things. Hands free, on their own. Kind of independently. We see a lot of that. I don't know if that's a great direction for everything to go in. At Civicom we're very hands on in terms of people and suppor...

Find Adam Online: LinkedIn: https://www.linkedin.com/in/adamjolley/ Email: [email protected] Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus Full-time online Part-time online NEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Live from Insights Association North American Annual Conference. I am joined by the handsome and very comfortable Adam Jolley. Paradigm sample. [00:00:14] Adam Jolley: Feels great. [00:00:15] Jamin Brazil: Friend. Long time podcaster. [00:00:20] Adam Jolley: Yes. [00:00:22] Jamin Brazil: Let's talk about the evolution of podcasts. [00:00:23] Adam Jolley: I'm in. I'm in. [00:00:24] Jamin Brazil: You ready? I'll go ahead and go first. Happy Market Research started about four years ago. The initial format was pretty structured I would say. I was pretty married to my discussion guide. Hard to veer out then it kind of evolved through COVID to be more I'd say inspirational. More human story, tell me about your parents. That kind of thing. This year we've changed it up. We're doing a drop every Monday. Usually the drops are pretty highly curated so I've got like a 1600-word script that I'll write and then it has a point of view. Then I play a 15 to 20 minute long form interview with somebody. [00:01:11] Adam Jolley: Right. [00:01:13] Jamin Brazil: That's the format for this year. Tell me about your story? How's the evolution going for the podcast? [00:01:18] Adam Jolley: I think the biggest evolution is that I think about it- we just walked out. You were on stage. Dina was on stage and you were talking about your brand. How you can change. How you can find different things to be an extension of who you're brand is online. Podcast is a great outlet for that. We change all the time. COVID changed everybody. [00:01:38] Jamin Brazil: We have to change. [00:01:38] Adam Jolley: Right. Like that I think the podcast always have to change as well. You can feel some personality. I know like with your podcast when I listen to it, yes it's you talking and telling a story, you have the interview. Then there's parts of your personality that's kind of Easter egg out with the music that comes out. Just like the human concept of it. Asking the stories. Asking about somebody's parents. What kind of got them into the industry. To me that is as much as I think if the first time you listen to it, it might seem like you're extending someone else's brand, it's your brand. I think that's the biggest evolution that we're getting now. [00:02:13] Jamin Brazil: Interesting. [00:02:15] Adam Jolley: There are moments where I'm like,

Find Vignesh Online: LinkedIn: https://www.linkedin.com/in/vignesh-krishnan-08846aa/ Email: [email protected] Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus Full-time online Part-time online NEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Hey everybody, Happy Market Research podcast. I’m Jamin your host. I am live today with Vignesh Krishnan. [00:00:10] Vignesh Krishnan: Yes, you got it. [00:00:10] Jamin Brazil: Good. Thank you. Founder and CEO of Research Defender. Love Research Defender. Huge fan and also a customer. Tell us about the business. [00:00:22] Vignesh Krishnan: Thanks for having me Jamin as always. It’s been what, number two, number three with you now? [00:00:26] Jamin Brazil: A little bit. [00:00:26] Vignesh Krishnan: Yeah, everything’s well. I got in this morning to Philadelphia. Work is good. Fortunately or unfortunately there’s a lot of fraud in the ecosystem. [00:00:37] Jamin Brazil: Job security for you, right? [00:00:37] Vignesh Krishnan: And we try to fight it. [00:00:39] Jamin Brazil: Tell us about the business. [00:00:40] Vignesh Krishnan: So I founded it in 2018, late 2018 and my background was in working in programmatic sample at a company called Lucid, which is now of course a part of Cint. [00:00:50] Jamin Brazil: Yep, $1.1 billion acquisition. [00:00:53] Vignesh Krishnan: Yes that number. [00:00:55] Jamin Brazil: We all know the story. [00:00:55] Vignesh Krishnan: We all know the number. So I was fortunate to get that experience working there. And then as the technology evolved and of course the rest of the ecosystem evolved clearly there was a lot of fraud and our goal, my goal anyway was to help fight it. And then personally I was also in a good spot where I felt that I could go ahead and start a company. So those two things came together and I think behind every company I think there’s a personal and a professional side. And they happened to merge at the right time and that was again late 2018. [00:01:25] Jamin Brazil: Congratulations on all your success. [00:01:27] Vignesh Krishnan: Thank you. [00:01:27] Jamin Brazil: Research Defender is somewhat unique in the space, right? [00:01:31] Vignesh Krishnan: Yes. [00:01:32] Jamin Brazil: We use it at HubUX. [00:01:33] Vignesh Krishnan: Yep. [00:01:34] Jamin Brazil: And it’s been material in its impact of improving quality by prescreening potential participants or bad actors at the point of entry of the survey. So you're immediately screening out bad actors. And then also through leveraging NLP with an open-ended questio...

Find Jennifer Online: LinkedIn: https://www.linkedin.com/in/jennifer-mancusi-vogel-3a84981b/ Email: [email protected] Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus Full-time online Part-time online NEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Hello, everybody. Happy Market Research Podcast. I'm Jamin, your host. We are live at the Insights Association's national event in Philly. I am joined by the lovely, Jenn Voxpopme. [00:00:23] Jennifer Vogel: Yes, married into the job. [00:00:26] Jamin Brazil: The inside joke there. Anyway, sorry, I shouldn't have gone down that road. It's too much explaining. But anyway, we're having a great time in person. How are you doing? [00:00:34] Jennifer Vogel: I'm doing great. I am adjusting to being back in the world and easing in. A little wobbly on the bike but figuring out how to ride. [00:00:44] Jamin Brazil: You got the natural personality for it, so it's no problem. [00:00:47] Jennifer Vogel: Appreciate that. [00:00:50] Jamin Brazil: Voxpopme. What's going on? Tell us about Voxpopme. [00:00:53] Jennifer Vogel: Voxpopme, we are enabling customer conversations at scale, through unmoderated video surveys. And what that means is, in addition to or alongside a quantitative piece of work, you probably are gonna want some qual, and you're probably gonna want it fast and less expensive than traditional methods would allow. We're enabling our customers to bring that qual more iteratively into their innovation process that are marketing and creative process to really get the customer being part of that decision making from end to end. [00:01:28] Jamin Brazil: For the last three years, I've been saying a survey is nothing more than a conversation at scale. And the- really I mean, you think about it- and this is part of my talk on Wednesday, a survey exists only because we have too many customers. If you and I were owned a mom and pop shop, and we had our customers coming in, we knew our employees, we never need to do a survey. But when we open up two or three new locations, now all of a sudden, we can't talk to everybody. So, we've got to do a survey. And so we create this instrument, which is one directional, where we ask questions, and then we get that feedback and we make actions against it. But it's just a shitty way of doing it because nobody talks in survey speak. The way that we frame our questions, it's a model, it's a one-way direction. It's not a conversation. [00:02:11] Jennifer Vogel: Sure. [00:02:12] Jamin Brazil: And that's the power of video, is we're able to actually ingest the real consumers voice.

Find Roni Online: LinkedIn: https://www.linkedin.com/in/ronidasgupta/ Email: [email protected] Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus Full-time online Part-time online NEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Hey everybody. Happy Market Research podcast. We are live on the exhibit floor at insights Association's North America event. I have a special guest for you right now. Roni DasGupta, CEO of Atlas Primary. [00:00:19] Roni DasGupta: Yes. [00:00:19] Jamin Brazil: Did I say it right? Atlas Primary? [00:00:19] Roni DasGupta: Yes, you did. Atlas Primary. [00:00:19] Jamin Brazil: Tell me about the business. [00:00:22] Roni DasGupta: Yeah. So it's healthcare data collection company. And I've been doing healthcare data collection for probably over 17 years and market research for 25 years. [00:00:40] Jamin Brazil: You and I are old. [00:00:41] Roni DasGupta: We are old in market research. [00:00:43] Jamin Brazil: The difference is, you don't look it, I do. [00:00:44] Roni DasGupta: I started when I was 17. I was a telephone girl. [00:00:48] Jamin Brazil: OK, so I am a lot older than you. I started later. [00:00:51] Roni DasGupta: Yeah. So yeah, we do data collection with patients with all types of health care professionals and physicians, especially in the US, and all over the world. [00:01:04] Jamin Brazil: Got it. Who's your ideal customer? [00:01:06] Roni DasGupta: Ideal customers. We work with 95%, like market research consulting companies got it. We also work with directly with Big Pharma and indirectly with Big Pharma and manufacturers, as well. But it's mainly market research consultancies, or just regular consulting companies. [00:01:22] Jamin Brazil: Totally understood. Are you-? So you started you started the business? [00:01:26] Roni DasGupta: I started the business. Yeah, I had experience at two big companies before this, and, you know, spearheading their health care divisions at quite a young age. And, you know, after nine years at my previous company, I decided it was time for me to, to do this on my own. [00:01:45] Jamin Brazil: Let's talk about trends. Yeah, I mean, healthcare has gotten more and more complex, yes, right, data handling requirements, etc., etc. Sort of, like framework of just overall data handling and privacy. But like, if you pull back at a macro level, for consumer insights, what do you see as a trend? [00:02:06] Roni DasGupta: For as far as data privacy? [00:02:08] Jamin Brazil: Well, it doesn't have to be data privacy, I'm just saying like,

Find Erin Online: LinkedIn: https://www.linkedin.com/in/erinottawa/ Email: [email protected] Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus Full-time online Part-time online NEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Hey everybody. I am live at the Insights Association's national event. We're on the exhibit floor. I'm sitting right now with Erin Kelly. She's the CEO of Advanced Symbolics. Erin, how are you? [00:00:15] Erin Kelly: I'm great. Thank you. [00:00:16] Jamin Brazil: Pretty excited to be back in person for me. But I understand you're an old hat at being in person. [00:00:20] Erin Kelly: I'm an old hat. I was ready to be back in person a while back. So I actually, January 2nd at the height of Omicron, I went to Vegas, the CES show 10,000 people. We had a booth there. I went to the Cirque du Soleil. I went to restaurants and then five days later I went to New York, rode the subway. So yeah and came back unscathed from both events. And so I'm looking at, this is like three is a charm. But I am very happy that we are having an in-person event. I'm definitely Zoomed out. I can't stand the idea of doing another virtual conference. [00:00:52] Jamin Brazil: 100 percent no more virtual please. Over virtual. Tell me about Advanced Symbolics? [00:00:57] Erin Kelly: Sure. So our big innovation if you will is we have found a way to create randomized controlled samples, the gold standard in market research, the randomized controlled sample on social media. So this took ten years to develop. It gives you a full randomized controlled sample of any platform. So Twitter, Facebook, Reddit what have you. We're platform agnostic. Randomized controlled sample the population. Huge sample sizes like 300,000 people perfectly balanced to match the stationary distribution of the population you're trying to measure. And it gives you full audience insight. So if we're looking at the trucker protests in Ottawa, we can tell you what the truckers thought, what moms with young kids thought, what people who lived downtown thought, what people who lived in the suburbs thought. What the police thought, what the politicians thought. So that's the big innovation. And because we have these huge sample sizes, we can also do really good predictive analytics. So for example in the last Canadian election in 2019, we're a Canadian company. We got the seat count down to two seats. So the, we said the liberals would win 155 seats and they won 157 when no other pollster could call it. And in fact a documentary film crew followed us during that election. And Polly is the name of our AI,

Guest Episodes: Erin Kelly, President and CEO of Advanced Symbolics Inc (ASI)LinkedIn: https://www.linkedin.com/in/erinottawa/ Email: [email protected] MR Episode: https://happymr.com/ia-conference-erin-kelly Roni DasGupta, CEO of Atlas Primary LinkedIn: https://www.linkedin.com/in/ronidasgupta/ Email: [email protected] Happy MR Episode: https://happymr.com/ia-conference-roni-dasgupta Jennifer Vogel, Senior Vice President of Marketing at Voxpopme LinkedIn: https://www.linkedin.com/in/jennifer-mancusi-vogel-3a84981b/ Email: [email protected] Happy MR Episode: https://happymr.com/ia-conference-jennifer-vogel Vignesh Krishnan, Founder and CEO of Research DefenderLinkedIn: https://www.linkedin.com/in/vignesh-krishnan-08846aa/ Email: [email protected] Happy MR Episode: https://happymr.com/ia-conference-vignesh-krishnan Adam Jolley, EVP + General Manager Americas at Paradigm SampleLinkedIn: https://www.linkedin.com/in/adamjolley/ Email: [email protected] MR Episode: https://happymr.com/ia-conference-adam-jolley Annie McDannald, Global Vice President, Marketing Research Services at Civicom Marketing Research ServicesLinkedIn: https://www.linkedin.com/in/annie-mcdannald-07837816/ Email: [email protected] MR Episode: https://happymr.com/ia-conference-annie-mcdannald John Ferreira, Chief Insights Officer at Finch BrandsLinkedIn: https://www.linkedin.com/in/johnferr/ Email: [email protected] MR Episode: https://happymr.com/ia-conference-john-ferreira Pam Bracken, Department Head of Special Projects and Curriculum Development at University of GeorgiaLinkedIn: https://www.linkedin.com/in/pamelabracken/ Email: [email protected] MR Episode: https://happymr.com/ia-conference-pam-bracken Thor Olof Philogène, Founder & CEO at StravitoLinkedIn: https://www.linkedin.com/in/thorolof/ Email: [email protected] MR Episode: https://happymr.com/ia-conference-thor-olof-philogene Vidyotham Reddi, Director of Growth Analytics at MarsLinkedIn: https://www.linkedin.com/in/vidyotham-reddi-ph-d-he-him-61458a/ Email: [email protected] MR Episode: https://happymr.com/ia-conference-vidyotham-reddi Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus Full-time online Part-time online NEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

Our guest today is Mark Slobbe, Partner and Co-founder of Lighthouse Consulting. Find Mark Online: LinkedIn: https://www.linkedin.com/in/markslobbe1/ Email: [email protected] Company: https://www.lighthouseconsulting.io/ Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com “As It Was” by Harry Styles This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus Full-time online Part-time online NEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. [00:00:00] Chueyee Yang: Today is April 11th, 2022. Happy Monday. This is Chueyee Yang, the show's producer, and you're listening to the Happy Market Research podcast. We have a very special guest today, but before we get to that, here is a word from our sponsors. [00:00:19] Jamin Brazil: Support for the Happy Market Research Podcast and the following message, comes from Michigan State's marketing research program and HubUX. The Michigan State University's Master of Science in marketing research program, delivers the number one ranked insights and analytics degree in three formats. Full-Time on campus, full-time online and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications, insights design or insights analysis. In addition to the certification, all of the courses you complete will build towards your graduation. If you are looking to achieve your full potential, check out MSU's program at broad.msu.edu/marketing. Again, broad.msu.edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubUX.com. [00:01:35] Chueyee Yang: This is episode 518, and according to Spotify, As It Was by Harry Styles is currently the number one track with more than 78 million streams. This song was released earlier this month. And according to Spotify, As It Was was the most streamed song in the US in one single day with 8.3 million streams. Take a listen. [00:01:58] [SONG PLAYS] [00:02:38] Jamin Brazil: Hey everybody, you're listening to the Happy Market Research Podcast. My guest is Mark Slobbe, partner and co-founder of Lighthouse Consulting. Mark and I have been in the industry for quite a while, but we recently had a conversation, it centered around data quality and I'm like, I have got to get your point of view on the podcast. So that really became the impetus. Mark, welcome to the show. [00:03:00] Mark Slobbe: Thank you very much for having me. [00:03:01] Jamin Brazil: Let's start with some context. Tell us about your parents and how they inform what you do today. [00:03:06] Mark Slobbe: Sure. So I'm from the Netherlands and my dad worked for Honda in the Netherlands,

Our guest today is Emil Lamprecht, Founder & CEO of Growth Mechanics. Growth Mechanics was formerly a global operator of accelerator programs at Google. Today, Growth Mechanics is an international startup studio working in women's health, software, social impact and more. Emil is a career entrepreneur, advisor, and researcher. Find Emil Online: LinkedIn: https://www.linkedin.com/in/emillamprecht/ Company: https://growth-mechanics.com/ Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus Full-time online Part-time online NEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. [00:00:00] Chueyee Yang: Today is April 4th, 2022. Happy Monday. This is Chueyee Yang, the show's producer and you're listening to the Happy Market Research Podcast. We have a very special guest today, but before we get to that, here is a word from our sponsors. [00:00:20] Jamin Brazil: Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program and HubUX. The Michigan State University's Master of Science in Marketing Research Program delivers the number one ranked insights and analytics degree in three formats. Full time on campus, full time online, and part time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications, insights design, or insights analysis. In addition to the certification, all the courses you complete will build towards with your graduation. If you're looking to achieve your full potential, check out MSMU's program at broad.msu.edu/marketing, again broad.msu.edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation including video audition questions and surveys. For a limited time, user seats are free, if you'd like to learn more or create your own account, visit hubux.com. [00:01:32] Chueyee Yang: This is episode 517, and yesterday was the 64th annual Grammy awards ceremony, which was broadcasted live from Las Vegas at MGM Grand Garden Arena. The award ceremony featured guest performances from John Legend to Lady Gaga, with Jon Batiste taking home the most awards with five, one of which was for album of the year for We Are. Here is Freedom by Jon Batiste from the hit album, which this song was also nominated for Record of the Year. [00:02:09] [SONG PLAYS] [00:02:58] Jamin Brazil: Our guest today is Emil Lamprecht, researcher, founder, CEO of Growth Mechanics. Growth Mechanics was formerly a global operator of accelerator programs for Google. Today Growth Mechanics is an international start up studio working in women's health, software, social impact and more. Emil is a career entrepreneur, advisor and researcher. Sir, welcome to the program. [00:03:21]

Find Brian Online: LinkedIn: https://www.linkedin.com/in/brian-palmer-a5989326/ Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus Full-time online Part-time online NEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Today is March 28th, 2022. Happy Monday. You’re listening to the Happy Market Research Podcast. I’m Jamin Brazil, your host. Support for the Happy Market Research Podcast and the following message comes from Michigan State’s marketing research program and HubUX. Support for the Happy Market Research Podcast and the following message comes from Michigan State’s marketing research program and HubUX. The Michigan State University’s master of science in marketing research program delivers the number one ranked insights and analytics degree in three formats. Full-time on-campus, full-time online, and part-time online. New for 2022, if you can’t commit to their full degree program, simply begin with one of their three course certifications. Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you’re looking to achieve your full potential, check out [INAUDIBLE sounds like: MSU’s] program at B-R-O-A-D- dot- M-S-U- dot- E-D-U- slash- marketing. Again, B-R-O-A-D- dot- M-S-U- dot- E-D-U- slash- marketing. HubUX is a research operations platform for private panel management, qualitative automation- including video audition questions and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit HubUX.com. Be warned, this episode has a few curse words. Actually, there’s two. I will- you’ll know when you hear them. You will find a cleaned version on our Web site, at HappyMR.com. This is Episode 516, and if you were born on March 28th, 1982, then according to Birthday Tunes, I Love Rock ‘n Roll by Joan Jett and the Blackhearts was the number one song on your birthday. Now, I was 10 years old when this song came out, and I can tell you, as a 10-year-old boy, Joan Jett symbolized sexuality and attitude. She sang about kicking ass, not putting up with anybody’s bullshit, and not giving a- and here’s a second curse word- fuck about what anyone thought about her sexual proclivities, and whether or not she was a switch hitter. Right from the start, this song, I Love Rock ‘n Roll, it drips with attitude. It has heavy drums that lead into kick-ass power chords that are in stereo with a “get off your ass and onto the dancefloor” hand clap. As the rhythm settles in, you get some badass riffs from the guitar, that introduce Joan Jett on the mic. Enjoy. [SONG PLAYS] [00:03:23] Jamin Brazil: So to you, birthday person, happy 30th birthday. To everybody else, let’s make today a kickass day. Now, let’s switch gears.

Our guest today is Lisa Wilding-Brown, Chief Executive Officer of InnovateMR. InnovateMR is an independent sampling and ResTech company that delivers Faster Answers™ from business and consumer audiences utilizing technologies to support agile research. Lisa is a veteran of the marketing research industry and has served as an executive at uSamp. Find Lisa Online: LinkedIn: https://www.linkedin.com/in/lisawildingbrown/ Company: https://www.innovatemr.com/ Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus Full-time online Part-time online NEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. [00:00:01] Chueyee Yang: Today is March 21, 2022. Happy Monday. This is Chueyee Yang, the show's producer, and you're listening to the Happy Market Research Podcast. We have a very special guest today, but before we get to that, here's a word from our sponsors. [00:00:20] Jamin Brazil: Support for the Happy Market Research Podcast and the following message comes from Michigan State's marketing research program and HubUX. The Michigan State University's Master of Science in marketing research program delivers the number one ranked insights and analytics degree in three formats: full-time on campus, full-time online, and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications, insights design or insights analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSU's programs at broad.msu.edu/marketing. Again, broad.msu.edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. [00:01:36] Chueyee Yang: This is episode 515, and in less than a month, the South Korean K-pop group BTS will be starting their four-day concert at the Allegiant Stadium in Las Vegas. Their most recent release was back in October when they hit the Billboard Hot 100 and number one with the song "My Universe," which is also a collaboration with Coldplay. [00:01:58] [SONG PLAYS] [00:02:32] Jamin Brazil: Hi, I'm Jamin. You're listening to the Happy Market Research Podcast. Our guest today is Lisa Wilding-Brown, chief executive officer at InnovateMR. InnovateMR is an independent sampling and ResTech company that delivers faster answers from business and consumer audiences, utilizing technology to support agile research. Lisa is a veteran of the industry. She started her career at Harris Interactive and was an executive at uSamp. Lisa, thank you for joining me on the Happy Market Research Podcast today.

Our guest today is Paul Gaudette, Founder & CEO of Dig Insights. Dig Insights was founded in 2010 and currently employs over 160 people. The business has four primary offerings delivering Market Insights, Data Science, Evaluation, and their proprietary ideation solution called Upsiide. Paul also serves as a council member of the Ted Rogers School of Management at Ryerson University. Find Paul Online: LinkedIn: https://www.linkedin.com/in/paulgaudette-dig/?originalSubdomain=ca Company: https://www.diginsights.com/ Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus Full-time online Part-time online NEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. [00:00:00]Jamin Brazil: Hey, everyone. I'm Jamin. You're listening to the Happy Market Research Podcast. Our guest today is Paul Gaudette, founder and CEO of Dig Insights. Dig Insights was founded in 2010 and currently employs over 160 people. The business has four primary offerings, delivering market insights, data science, evaluations, and a proprietary ideation solution that's called Upsiide. That's with two Is. Paul also serves as a council member of the Ted Rogers School of Management at Ryerson University. Paul, welcome to the Happy Market Research Podcast.[00:00:39]Paul Gaudette: Thanks very much for having me.[00:00:44]Jamin Brazil: Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research program and HubUX. The Michigan State University's Master of Science in Marketing Research program delivers the number one-ranked Insights and Analytics degree in three formats: full-time on campus, full-time online, and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSU's program at broad. msu. edu/marketing. Again, broad. msu. edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. Let's start with some context. Tell us a little bit about your parents and how they inform what you do today.[00:02:03]Paul Gaudette: Oh, going right into the parent question, eh?[00:02:05]Jamin Brazil: Mm-hmm.[00:02:05]Paul Gaudette: Wow. Some deep wounds you're uncovering already.[00:02:12]Jamin Brazil: We have had people answer that question. It's actually kind of interesting you bring up the deep wounds. Most of the time, it's relatively surface level. I'm excited to hear how you're going to answer it.

This episode is in collaboration with QUAL360 North America. Our guest today is Nick Graham, the Global Head of Insights & Analytics at Mondelēz. Mondelez traces its roots to the National Dairy Corporation, which was founded in 1923. One year later, the Kraft Cheese Company was founded and listed on the New York Stock Exchange. In 1930, National Dairy was acquired by Kraft. Fast forward to September 7, 2009, Kraft made a hostile takeover bid for the British company, Cadbury, makers of Dairy Milk and Bournville chocolate. This bid was eventually successful. In August of 2011, Kraft Foods announced plans to split into two publicly traded companies, an international snack-food company and a North American grocery company. The snack-food company, called Mondelez, would be the legal successor of the old Kraft Foods, while the grocery company would be a new entity known as the Kraft Foods Group. The split was completed in October 2012. It was structured so that Kraft Foods changed its name to Mondelez and spun off Kraft Foods Group as a new publicly traded company. Today, Mondelēz, is an American multinational candy, food, beverage, and snack food company based in Chicago, Illinois. Mondelez has an annual revenue of about $26 billion and operates in approximately 160 countries. QUAL360 North America: Website: https://na.qual360.com/ Find Nick Online: LinkedIn: https://www.linkedin.com/in/npgraham/ Company: https://www.mondelezinternational.com/ Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today. This episode is brought to you by HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Today is March 14, 2022. Happy Monday. This is the Happy Market Research Podcast. I’m Jamin Brazil, your host. We have a very special guest today but before we get to that here’s a word from our sponsors. Support for the happy market research podcast and the following message comes from Michigan States marketing research program and HubUX. I’ve done hundreds of interviews with today’s top minds in market research.

Our guest today is Dr. Leib Litman, Chief Research Officer at CloudResearch. Founded in 2015, CloudResearch is headquartered in NY and is a participant-sourcing platform for online research and surveys. Prior to joining CloudResearch, Leib served as the Associate Professor of Psychology at Lander College. Find Leib Online: LinkedIn: https://www.linkedin.com/in/leib-litman-373b7a130/ Website: https://www.cloudresearch.com/ Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today. This episode is brought to you by HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. References: Sponsor MSMU: https://broad.msu.edu/marketing Sponsor HubUX: https://hubux.com Doja Cat - Get Into It (Yuh) (Official Video) https://www.youtube.com/watch?v=9Ko-nEYJ1GE [00:00:00] Jamin Brazil: Today is March 7th, 2022, happy Monday. You're listening to the Happy Market Research Podcast. I'm Jamin Brazil, your host. Support for the Happy Market Research Podcast and the following message comes from Michigan State's marketing research program and HubUX. I've done 100s of interviews with today's top minds in market research, many of them trace their roots to Michigan State's marketing research program, are you looking for a higher paying job to expand your professional network and to achieve your full potential in the world of market research? Today the program has tracks for both full time students and working professionals. They also provide career support assisting students to win today's most sought after jobs, in fact, over 80% of Michigan State's marketing research student have accepted job offers six months prior to graduating. If you are looking to achieve your full potential, check out MSMU's program at broad. msu.edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions and surveys. For a limited time, user seats are free, if you'd like to learn more or create your own account, visit hubux.com. This is episode 512 of the Happy Market Research Podcast, and according to iTunes,

My guest today is Michele Ronsen, Founder of Curiosity Tank. Curiosity Tank is a consulting and education firm specializing in human-centered research, design development, and hands-on learning programs. We conduct and teach design and user research to people and corporations around the world. Ask Like a Pro is an 8-week online mentorship for professionals who want step-by-step guidance on how to conduct meaningful, relevant, and impactful UX research. Registrants get hands-on, proven methods and tools to help them genuinely understand their customers, challenges, and opportunities in less time while reducing errors and risk.​ It's perfect for those who ​want to break into the field of user research, have specific ​research ​questions and don’t know where to start​​​, or need to boost their skills and fill in gaps to be more competitive​. There are three ways to participate in Ask Like A Pro. The series includes up to 40 hours of content and 45+ tools and templates. ​ Not sure which participation level is right for you? Where to start? Or have other questions? Set up time with Michele here and she'd be happy to answer any questions you may have. ​ Michele’s Calendly: https://calendly.com/curiositytank/ask ​Ask Like A Pro UX Research Workshop: https://www.curiositytank.com/workshops Customized Corporate UX Research Workshops and Team Training: https://www.curiositytank.com/uxr-training-for-teams Get ​​a 10% discount to use towards Ask Like A Pro On-Demand and Observer seat registrations with the code "HAPPYMARKETRESEARCH10%" Find Michele Online: LinkedIn: https://www.linkedin.com/in/michele-ronsen-0a55233/ Website: https://www.curiositytank.com/ Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today. This episode is brought to you by HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Hey everybody. I’m talking with Michele Ronsen, founder of Curiosity Tank. And also social media influencer on LinkedIn around consumer insights. I mean it’s the title I always wanted and never gotten. I’m super-jealous. How are you? [00:00:22]

Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com www.bensound.com This Episode is Sponsored by: This episode is brought to you by Michigan State’s Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State’s Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU’s programs at: broad.msu.edu/marketing This episode is brought to you by HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. Today is February 28, 2022. Happy Monday! You’re listening to the Happy Market Research podcast. I’m Jamin Brazil, your host. Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program & HubUX. I've done hundreds of interviews with today's top minds in market research. Many of them trace their roots to Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support, assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. This is episode 510 and, according to iTunes, Cold Heart by Elton John & Dua Lipa is the number one song across the globe. Today is the last day of February. We are 2 months into 2022 and already, things are crazier than we expected them to be just 60 days ago. There are two major issues facing the world, the invasion of Ukraine by Russia and the threat of an economic downturn. But! This isn’t a show on current events. It is a show about the world of consumer insights. What I’d like to draw your attention to is that the world of consumer insights tends to operate at a micro level. What I mean by this is businesses have questions like… is my software easy to use, do consumers like the way my product tastes, what other products should we develop,are my customers happy, and so on. The answers to these research questions rarely are placed in the context of our broader world.

This episode is in collaboration with QUAL360 North America. Our guest today is Marcos Moldes, Qualitative UX Research Lead at Pinterest. We are thrilled to have you on the show. QUAL360 North America: Website: https://na.qual360.com/ Buy tickets: https://na.qual360.com/#tile_timer Date: March 8-9, 2022 Location: Washington D.C. — Gallup World Headquarter Find Marcos Online: LinkedIn: https://www.linkedin.com/in/mmoldes/ Website: https://www.pinterestcareers.com/ Website: pinterest.com Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today. This episode is brought to you by HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Today is February 21st, 2022. Happy Monday. You're listening to the Happy Market Research Podcast. I'm Jamin Brazil, your host. Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program and HubUX. I've done hundreds of interviews with today's top minds in market research. Many of them trace their roots to Michigan State's Marketing Research Program. Are you looking for a higher-paying job, to expand your professional network, and to achieve your full potential in the world of market research? Today the program has tracks for both full-time students and working professionals. They also provide career support, assisting students to win today's most sought-after jobs. In fact, over 80% of Michigan State's marketing research students have accepted job offers six months prior to graduating. If you are looking to achieve your full potential, check out MSMU's program at broad. msu. edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. This is episode 509, and according to Billboard's music charts, "Blinding Lights" by Canadian pop star The Weeknd has become the number-one song of all time. For today's episode,

This episode is in collaboration with QUAL360 North America. Our guest is Travis Lowdermilk, Principal UX Researcher at Microsoft and author of The Customer-Driven Playbook and User-Centered Design. We are thrilled to have you on the show. QUAL360 North America: Website: https://na.qual360.com/ Buy tickets: https://na.qual360.com/#tile_timer Date: March 8-9, 2022 Location: Washington D.C. — Gallup World Headquarter Find Travis Online: LinkedIn: https://www.linkedin.com/in/travislowdermilk/ Website: https://www.microsoft.com/en-us/ Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today. This episode is brought to you by HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Our guess today is Travis Lowdermilk, principle UX researcher at Microsoft and author of the Customer-Driven Playbook and User-Centered Design. Welcome to the Happy Market Research Podcast. [00:00:16] Travis Lowdermilk: Thank you for having me. It’s my pleasure. [00:00:18] Jamin Brazil: Support for the Happy Market Research Podcast and the following message comes from Michigan State’s marketing research program and HubUX. I’ve done hundreds of interviews with today’s top minds in market research. Many of them trace their roots to Michigan State’s marketing research program. Are you looking for a higher paying job, to expand your professional network, and to achieve your full potential in the world of market research? Today the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80 percent of Michigan State’s marketing research students have accepted job offers six months prior to graduating. If you are looking to achieve your full potential check out MSU’s program at BROAD. MSU. EDU/Marketing. HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions, and surveys. For a limited time user seats are free.

Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com www.bensound.com This Episode is Sponsored by: This episode is brought to you by Michigan State’s Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State’s Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU’s programs at: broad.msu.edu/marketing This episode is brought to you by HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. Today is February 14, 2022. Happy Monday & Happy Valentine's Day! You’re listening to the Happy Market Research podcast. I’m Jamin Brazil, your host. Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program & HubUX. I've done hundreds of interviews with today's top minds in market research. Many of them trace their roots to Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support, assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. This is episode 507 and, according to Spotify, We Don't Talk About Bruno is number one in the US. Today is a day to celebrate love. According to wikipedia, Love encompasses a range of strong and positive emotional and mental states, from the most sublime virtue or good habit, the deepest interpersonal affection, to the simplest pleasure. An example of this range of meanings is that the love of a mother differs from the love of a spouse, which differs from the love for food. Most commonly, love refers to a feeling of a strong attraction and emotional attachment. But brands haven't always loved their customers. When I started my career in consumer insights back in the early 2000s, brands talked about “Share of Wallet”. As the term suggests, marketers viewed each potential consumer as a wallet containing a finite amount of cash.

Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com www.bensound.com This Episode is Sponsored by: This episode is brought to you by Michigan State’s Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State’s Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU’s programs at: broad.msu.edu/marketing This episode is brought to you by HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. Today is February 7th, 2022. Happy Monday! You’re listening to the Happy Market Research podcast. I’m Jamin Brazil, your host. In today’s episode, we’ll cover: In a crazy world, how your local grocery store is keeping us connected and improving our mental health Top TunesAnd, a name change for this podcast This is episode 506 and according to Spotify, GAYLE - abcdefu is the number one song across the globe. OK! Let’s jump in with both feet! HubUX (AKA me) did some research to help marketers understand consumer grocery shopping habits. On January 3rd, 2022, HubUX launched a quantitative and qualitative study among our panel with the main focus on uncovering how grocery shopping preferences have changed pre and post covid. Why do we care about this topic? Because late last year the BBC released a story titled, “How the corona virus is changing grocery shopping.” They sighted several statistics like “food delivery,” search frequency pointing to a future where consumers are not going to shop in-person. To this, I call bullshit. The participants were recruited through our panel and vetted via a video audition question. The panel was originally sourced through social platforms including Facebook, Instagram, and TikTok. All research was handled internally by HubUX. Headline 1: Today, People Still Use In-Person Grocery Stores more often than digital options. Based on our research, all consumers more frequently visit their local grocery store versus online alternatives. The average person shops for groceries 6 times per month. When I first saw this, I was a little surprised because this stated frequency is the same as what was reported pre covid according to Satistica. You can find a link to that report in the show notes. But after talking to a few participants, the usual shopper plans a weekly trip and then supplements based on running out of supplies like spices, dry goods, and proteins. Headline 2: Younger Shoppers Are Looking For Deals In fact, nearly half of all shoppers go out of their way to check the clearance area wherever they grocery shop.

This episode is in collaboration with QUAL360 North America. Our guest is Yogesh Chavda, Head of Insights at WS Audiology. WS Audiology is a privately-owned manufacturer of hearing aids with headquarters in Denmark and Singapore with roots going back to 1878. The current company employs more than 11,000 people globally. Prior to joining WS Audiology, Yogesh has served as an Associate Director at P&G, Global Director of Consumer & Market Insights at Amway, Global Director of Marketing Research & Analytics at Kimberly-Clark, Global Head of Always On Marketing at Spotify, Head of Insights at Pinterest, and Founder of Y2S Consulting. QUAL360 North America: Website: https://na.qual360.com/ Buy tickets: https://na.qual360.com/#tile_timer Date: March 8-9, 2022 Location: Washington D.C. — Gallup World Headquarter Find Yogesh Online: LinkedIn: https://www.linkedin.com/in/yogeshchavda1/ Website: https://www.wsa.com/en/ Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today. This episode is brought to you by HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Our guest today is Yogesh Chavda, Head of Insights at WS Audiology. WS Audiology is a privately-owned manufacturer of hearing aids with headquarters in Denmark and Singapore with roots going back to 1878. The current company employs more than 11,000 people globally. Prior to joining WS Audiology, Yogesh has served as an Associate Director at Procter and Gamble, Global Director of Consumer and Market Insights at Amway, Global Director of Marketing Research and Analytics at Kimberly Clark, Global Head of Always On, Marketing at Spotify, Head of insights at Pinterest and founder of Y2S Consulting. Welcome. [00:00:45] Yogesh Chavda: Thank you for having me. [00:00:49] Jamin Brazil: Support for the Happy Market Research podcast and the following message comes from Michigan State's marketing research program and Hub UX. I've done hundreds of interviews with today's top minds in market research. Many of them trace their roots to Michigan State's marketing research pr...

Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com www.bensound.com This Episode is Sponsored by: This episode is brought to you by Michigan State’s Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State’s Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU’s programs at: broad.msu.edu/marketing This episode is brought to you by HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. Today is January 24th, 2022. Happy Monday! You’re listening to the Happy Market Research podcast. I’m Jamin Brazil, your host. In today’s episode, we’ll cover: AnalogFolks launch a new division based on behavioral economics Meet a 12 year oldAn introduction to the Metaverse Some tips on scaling your business Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program & HubUX. I've done hundreds of interviews with today's top minds in market research. Many of them trace their roots to Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support, assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. This is a shameless plug. Kristin Luck and myself are launching a new cohort for The Consortium. The Consortium is a 12-month long forum that connects and supports entrepreneurs and revenue focused sales leaders who are gunning for their next big breakthrough. Kristin Luck and myself carefully curate and moderate your group of peers designed to help you navigate through business challenges and break through your revenue ceilings by leveraging the collective intelligence of others, with direct support from serial entrepreneurs who have been in the trenches and successfully exited!. For more information, check the link in the show notes or DM me on LinkedIn. This is episode 504 and according to Spotify,

Find Aruna Online: LinkedIn: https://www.linkedin.com/in/abagchi/ Website: https://www.oneplus.com/ Find Aaron Online: LinkedIn: https://www.linkedin.com/in/aaronward/ Website: https://www.asknicely.com/ Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com www.bensound.com This Episode is Sponsored by: This episode is brought to you by Michigan State’s Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State’s Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU’s programs at: broad.msu.edu/marketing This episode is brought to you by HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. Today is January 17, 2022. Happy Monday! You’re listening to the Happy Market Research podcast. I’m Jamin Brazil, your host. Support for the Happy Market Research Podcast and the following message comes from Michigan State's Marketing Research Program & HubUX. I've done hundreds of interviews with today's top minds in market research. Many of them trace their roots to Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support, assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. This is episode 503 and, according to Spotify, Stay by The Kid LAROI and Justin Bieber is still the number one song across the globe. OK! Let’s get to this week’s news! On January 12th, customer experience software provider AskNicely has raised $32m in a Series B round of funding. That is a hell of a lot of dough. What are they going to do with all that cash? Well, whatever is left over after toasting with 1959 Dom Perigno, AskNicely says they will use the funds to expand their Frontline Success Platform. Of course they are going to invest in their technology. But, the press release also offered a very specific Objective & Key Result for the use of funds. Specifically,

Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com www.bensound.com This Episode is Sponsored by: This episode is brought to you by Michigan State’s Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State’s Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU’s programs at: broad.msu.edu/marketing This episode is brought to you by HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. Today is January 10, 2022. Happy Monday! You’re listening to the Happy Market Research podcast. I’m Jamin Brazil, your host. Before intros, sponsors, and content I’d like you to join me in honoring Naomi Henderson by reading her obituary published by The Washington Post on Jan. 7, 2022. Naomi Henderson CEO of RIVA Market Research and co-founder of RIVA Training Institute, Naomi R Henderson, 77, passed away on December 21, 2021, from complications related to Covid. She was vaccinated. Naomi was born in Alexandria, Louisiana, on January 2, 1944, the second of four daughters to Joseph and Anna Hairston. As the daughter of an Army officer, she grew accustomed to traveling and starting fresh in new places. She traveled across the US six times by car, and across the Pacific Ocean twice to live in Asia. Naturally creative, Naomi wrote and performed plays in elementary school for the neighborhood families on her front porch, using bedsheets as curtains to ensure her entrances were dramatic. She attended Roosevelt High school in Washington, DC, and received undergraduate degrees in psychology and education from D.C. Teachers College and a master's in education from American University. She was a guest lecturer at George Washington University, Georgetown University, University of Georgia, and Hood College. She was excited to continue her education and, before becoming ill, had recently announced that she would be pursuing her doctorate in 2022. She served as a Master Trainer, teaching researchers the art and science of rigorous qualitative research techniques, writing curriculum for public and custom courses, and fulfilling her dream of leaving the industry better than when she entered. Naomi led more than 6,000 focus groups and interviewed more than 60,000 respondents in groups or individually, receiving national recognition as a Master Moderator. She's been featured by Forbes Magazine and The New York Times, with T.V. appearances including The CBS Evening News, PBS Health Week, and NBC Dateline, along with several podcasts.

My guest today is Joanna Lepore, Global Foresight Associate Director of North America of Mars Wrigley. Mars is an American, family-owned, multinational manufacturer of all the things that we love, including pet food, some fantastic candy, and other food products and a provider of animal care services. With over $33 billion in annual revenue, it is ranked as the sixth largest privately held company in the United States by Forbes. Prior to joining Mars, Joanna served as a senior brand manager at General Mills, senior brand manager of Innovation at Devondale Murray Goulburn, and the healthcare product manager at SCA. Find Joanna Online: LinkedIn: https://www.linkedin.com/in/joannalepore/ Website: https://www.mars.com/ Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today. This episode is brought to you by Momentive. You may have heard that SurveyMonkey’s parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster. Momentive offers 22 purpose-built market research solutions that incorporate an AI engine, built-in expertise, sophisticated methodologies, and an integrated global panel of over 144M people to deliver meaningful insights in hours, not months. Momentive also has a team of market research consultants that can take on anything from research design to custom reporting as needed, so you can spend more time shaping what’s next for your organization. To learn more, visit momentive.ai

My guest today is Naomi Henderson, CEO/Co-Founder of RIVA Market Research and Training Institute.  RIVA, founded in 1981, as a qualitative market research services company.  In 1982, RIVA established its moderator training division to meet growing demands from researchers for training in effective qualitative research techniques. Today, the RIVA Training Institute enjoys an international reputation for its experiential curricula in fundamental and advanced qualitative market research methodologies. Prior to starting RIVA, she spent the previous 17 years working for some of the companies known as beltway bandits and opinion research corporation.  Find Naomi Online: LinkedIn: https://www.linkedin.com/in/naomi-henderson-7885b42/  Website: https://www.rivainc.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: This episode is brought to you by Momentive. You may have heard that SurveyMonkey’s parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster.  [00:00:00] Jamin Brazil: Hey everybody, I'm Jamin. You're listening to the Happy Market Research podcast. My guest today is Naomi Henderson. CEO, co-founder of Riva Market Research and Training Institute. Riva was founded in 1981. As a qualitative market research services company. In 1982, Riva established its moderator training division to meet growing demands from researchers for training in effective qualitative research techniques. Today, the Riva Training Institute enjoys an international reputation for its experiential curriculum in foundational and advanced qualitative market research methodologies. Prior to starting Riva, Naomi spent the previous 17 years working for some of the companies known as Beltway Bandits, and Opinion Research Corporation. Naomi, thank you for joining me on the Happy Market Research podcast today. [00:00:56] Naomi Henderson: Glad to be here. Thank you. [00:01:00] Jamin Brazil: This episode is brought to you by Momentive. You may have heard that survey monkey is parent company recently rebranded as Momentive. A leader in agile insights and experience management. The Momentive AI powered insights platform is built for the pace ...

My guest today is Pepper Miller, a principal consultant and an award-winning market researcher and speaker.  In 1995, Pepper founded Hunter-Miller Group, a market research and marketing strategy company. She followed this by being the lead consultant in the largest study about African Americans in 2008. It was called the Black American Today Segmentation Study.  Today, Pepper is the president of the Hunter-Miller Group, author of, “Black Still Matters in Marketing,” and co-author of, “What's Black About It?”   Find Pepper Online: LinkedIn: https://www.linkedin.com/in/peppermiller  Twitter: https://twitter.com/peppermiller Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: This episode is brought to you by Momentive. You may have heard that SurveyMonkey’s parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster.  Momentive offers 22 purpose-built market research solutions that incorporate an AI engine, built-in expertise, sophisticated methodologies, and an integrated global panel of over 144M people to deliver meaningful insights in hours, not months. Momentive also has a team of market research consultants that can take on anything from research design to custom reporting as needed, so you can spend more time shaping what’s next for your organization. To learn more, visit momentive.ai 

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Vignesh Krishnan, CEO of Research Defender.  More about SampleCon 2021: https://samplecon.com/ Find Vignesh Online: LinkedIn: https://www.linkedin.com/in/vignesh-krishnan-08846aa/  Email: [email protected]   Website: https://researchdefender.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  [00:00:00] Jamin Brazil: Hi everybody. Another interview from SampleCon. This is actually the last interview that I'm doing at the show, live on the show. I'm with my good friend Vignesh. SampleChain been rebranded Research Defender. Huge honor to have you. [00:00:19] Vignesh Krishnan: Thank you. [00:00:19] Jamin Brazil: What do you think about SampleCon? [00:00:20] Vignesh Krishnan: It's great. It's my favorite of the year. I was fortunate enough to go to the first one and I think I've been managing to go to each one since. I have to admit I might have snuck into a few. But that was because I was in New Orleans and the hotel was down the street and so on and so forth, so you just go to meet friends. It's great so far. And I love Pasadena, I love the hotel. It's great. [00:00:41] Jamin Brazil: Of course SampleCon started by Patrick Comer and crew at Lucid. Then was it Fulcrum? No Federated Sample. [00:00:47] Vignesh Krishnan: Federated Sample. [00:00:48] Jamin Brazil: Federated Sample. I always call it Fulcrum, I don't know why. [00:00:50] Vignesh Krishnan: That's the other division that they had. But I think it's all rolled up into this one. [00:00:54] Jamin Brazil: Lucid. Anyway, so of course it gives you probably access to the show if you needed it. So you weren't being too sneaky? [00:01:01] Vignesh Krishnan: Exactly, yeah. [00:01:02] Jamin Brazil: It's not like me in high school, sneaking into the movie theater?

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Timothy McCarthy, General Manager at Imperium. More about SampleCon 2021: https://samplecon.com/ Find Timothy Online: LinkedIn: https://www.linkedin.com/in/timothy-mccarthy-3423a553/  Email: [email protected]  Website: https://www.imperium.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  [00:00:00] Jamin Brazil: Hey, everybody. I am joined by Tim McCarthy, GM of Imperium Sample. [00:00:09] Tim McCarthy: Yep. Not Sample. [00:00:10] Jamin Brazil: Just Imperium. Just Imperium. Just Imperium. [00:00:11] Tim McCarthy: Yeah. [00:00:12] Jamin Brazil: Got it. Sorry about that. We are live on the floor of SampleCon. I'm super jazz to be here in person, how about yourself? [00:00:19] Tim McCarthy: Absolutely. I think everyone's been dying for this to happen over the last two and a half years. People haven't even been able to get in front of their customers in their own offices or in their offices, right? So this is a great, great opportunity to meet up with potential customers, current customers that you haven't seen in forever. And it's been a really good time. [00:00:35] Jamin Brazil: That's outstanding. I know, it's- I'm very simple for SampleCon for- I mean, it's a risk in some ways, right? [00:00:41] Tim McCarthy: Yeah. Yeah. Absolutely. [00:00:42] Jamin Brazil: Putting this on. [00:00:43] Tim McCarthy: Yeah. They put out that olive branch and people grabbed it, it was nice. [00:00:45] Jamin Brazil: Yeah. That's right. What do you think about the show so far? [00:00:48] Tim McCarthy: Show's been great. I really like the way SampleCon kind of approaches their conference. And it's not overly content heavy where you're constantly just sitting and listening to people present about how good their company is.