Ep. 524 – IA Annual 2022 Conference Series: Adam Jolley, EVP + General Manager Americas at Paradigm Sample

Find Adam Online: LinkedIn: https://www.linkedin.com/in/adamjolley/ Email: [email protected] Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE   This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.  [00:00:00] Jamin Brazil: Live from Insights Association North American Annual Conference. I am joined by the handsome and very comfortable Adam Jolley. Paradigm sample. [00:00:14] Adam Jolley: Feels great. [00:00:15] Jamin Brazil: Friend. Long time podcaster. [00:00:20] Adam Jolley: Yes. [00:00:22] Jamin Brazil: Let's talk about the evolution of podcasts. [00:00:23] Adam Jolley: I'm in. I'm in. [00:00:24] Jamin Brazil: You ready? I'll go ahead and go first. Happy Market Research started about four years ago. The initial format was pretty structured I would say. I was pretty married to my discussion guide. Hard to veer out then it kind of evolved through COVID to be more I'd say inspirational. More human story, tell me about your parents. That kind of thing. This year we've changed it up. We're doing a drop every Monday. Usually the drops are pretty highly curated so I've got like a 1600-word script that I'll write and then it has a point of view. Then I play a 15 to 20 minute long form interview with somebody. [00:01:11] Adam Jolley: Right. [00:01:13] Jamin Brazil: That's the format for this year. Tell me about your story? How's the evolution going for the podcast? [00:01:18] Adam Jolley: I think the biggest evolution is that I think about it- we just walked out. You were on stage. Dina was on stage and you were talking about your brand. How you can change. How you can find different things to be an extension of who you're brand is online. Podcast is a great outlet for that. We change all the time. COVID changed everybody. [00:01:38] Jamin Brazil: We have to change. [00:01:38] Adam Jolley: Right. Like that I think the podcast always have to change as well. You can feel some personality. I know like with your podcast when I listen to it, yes it's you talking and telling a story, you have the interview. Then there's parts of your personality that's kind of Easter egg out with the music that comes out. Just like the human concept of it. Asking the stories. Asking about somebody's parents. What kind of got them into the industry. To me that is as much as I think if the first time you listen to it, it might seem like you're extending someone else's brand, it's your brand. I think that's the biggest evolution that we're getting now. [00:02:13] Jamin Brazil: Interesting. [00:02:15] Adam Jolley: There are moments where I'm like,