Happy Market Research Podcast

Our guest today is Jacci Weber. She is the Co-founder of the Insights Career Network. Also the Team Lead of Pet Parent Insights at Mars. The Insights Career Network (ICN) is a community of marketing, consumer, user, and business research professionals who volunteer their tools, experience, and networks to help each other develop their careers. Mars is an American multinational manufacturer of confectionery, pet food, and other food products, and provider of animal care services. In 2022, Forbes ranked Mars as the fourth largest privately held company in the U.S. Prior to joining Mars, Jacci has served as an insights leader at Wendy’s and Nationwide. Listen in to hear the challenges and successes Jacci has encountered from her previous and current roles as we navigate through tough questions around what keeps her up at night as a leader in insights! As always, please submit any questions or feedback and subscribe so you’re up to date!

You are listening to the Happy Market Research Podcast. I’m Jamin Brazil, your host and this episode is being done in partnership with Qual360 North America. This year’s event is on March 13-14 at the Gallup global Headquarters in Washington DC. The focus of the event is on navigating the dynamic future of qualitative research. For more information check out na.qual360.com. https://na.qual360.com Why Every Organization Needs A Best-In-Class Social Intelligence Capability 1. Key use cases and examples from leading organizations 2. Social Intelligence as a comprehensive framework, not just synonymous with Social Listening 3. The leading tools in the space to consider, including the technology stack Nestle USA is building 4. How AI has changed the game, making day-to-day operations and insight-gathering much more efficient 5. How to succeed: the long-term vision to democratize the insights

You are listening to the Happy Market Research Podcast. I’m Jamin Brazil, your host and this episode is being done in partnership with Qual360 North America. This year’s event is on March 13-14 at the Gallup global Headquarters in Washington DC. The focus of the event is on navigating the dynamic future of qualitative research. For more information check out na.qual360.com. https://na.qual360.com/ Why Every Organization Needs A Best-In-Class Social Intelligence Capability 1. Key use cases and examples from leading organizations 2. Social Intelligence as a comprehensive framework, not just synonymous with Social Listening 3. The leading tools in the space to consider, including the technology stack Nestle USA is building 4. How AI has changed the game, making day-to-day operations and insight-gathering much more efficient 5. How to succeed: the long-term vision to democratize the insights

You are listening to the Happy Market Research Podcast. I’m Jamin Brazil, your host and this episode is being done in partnership with Qual360 North America. This year’s event is on March 13-14 at the Gallup global Headquarters in Washington DC. The focus of the event is on navigating the dynamic future of qualitative research. For more information check out na.qual360.com. https://na.qual360.com/ Why Every Organization Needs A Best-In-Class Social Intelligence Capability 1. Key use cases and examples from leading organizations 2. Social Intelligence as a comprehensive framework, not just synonymous with Social Listening 3. The leading tools in the space to consider, including the technology stack Nestle USA is building 4. How AI has changed the game, making day-to-day operations and insight-gathering much more efficient 5. How to succeed: the long-term vision to democratize the insights

Ep. 610: Kai Fuentes, President & CEO at Ebony Marketing Systems

Ep. 609: Isabel Aneyba, Founder, Director & Lead Researcher COMARKA Research

Ep. 608: Jorge Calvachi, Director of Insights at La-Z-Boy

Ep. 607: Natasha Hritzuk, VP Global Consumer Insights at Warner Bros. Discovery

Ep. 606: Leigh Kessler, Vice President of Client Solutions Mercury Analytics

Ep. 605: Terrence McCarron CEO and founder at Opinion Route

This episode is being done in partnership with Qual360 North America. This year’s event is on March 13-14 at the Gallup’s Headquarters in Washington DC. The focus is on navigating the dynamic future of qualitative research. For more information check them out online at na.qual360.com.https://na.qual360.com/Our guest today is this year’s Keynote speaker at Qual360. Esther-Mireya Tejeda is a marketing executive, serving as Chief Marketing Officer at Anywhere Real Estate.Anywhere Real Estate is the largest publicly traded residential real estate company in the US and home to brands you may recognize, like Century 21, Coldwell Banker, and Sotheby's International Realty. She previously served as Chief Marketing & Communications Officer at SoundExchange, SVP & Head of Comms at Audacy, and she has held various marketing leadership roles at organizations like PepsiCo, Univision, and Diageo. - This year, Qual360 is focused on navigating the dynamic future of qual. How has this theme evolved in your career?- Please give us the 3 minute overview of your presentation.- What is one action that qualitative researchers should take based on your presentation or the conference theme?

Ep. 604: Douglas Healy – Senior Director, Consumer Insights – Gatorade at PepsiCo provides a comprehensive overview of Package Testing

This podcast is being done in conjunction with Qual360 North America. The conference will be held on March 8 and 9 in Washington DC at the Gallup World Headquarters. This year's theme is empath, diversity, and resilience. Similar to last year, I will be hosting the event and I would love to see you. To learn more, check the show notes or just DM me on LinkedIn. Our guest today is one of the speakers at Qual360. Linda Mielnicki Light, Associate Director of Global Insights Connect and Gifting Portfolio at Mars Wrigley. Mars is an American family-owned multinational manufacturer of some of the world's most iconic products including M&M’S®, SNICKERS®, ORBIT®, EXTRA® and Skittles. Prior to joining Mars, Linda served as a senior insights leader at Con Agra Foods, FedEx, and McDonalds and started as an intern at Coca-Cola. Find Qual360 North America Online: Website: https://na.qual360.com/ Find Linda Online: LinkedIn: https://www.linkedin.com/in/lindamielnicki/ Website: https://www.mars.com/ Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Hey, everyone, you are listening to the Happy Market Research Podcast. This podcast is being done in conjunction with QUAL360 North America. The conference will be held on March 8th and 9th in Washington DC at the Gallup world headquarters. This year's theme is empathy, diversity, and resilience. Similar to last year, I'll be hosting the event, which I'm super excited about, and I would love to see you, my listeners, there. To learn more about the event, you can check the show notes or you can DM me on LinkedIn, or you can just Google qual 360 North America and it'll take you right there. Our guest today is Linda Mielnicki Light. She is the Associate Director of Global Insights Connect and gifting portfolio at Mars Wrigley. Mars is an American family-owned multinational manufacturer of some of the world's most iconic products including M&M's, Snickers, Orbit, Extra, and Skittles, all of which I stock from Costco regularly. Prior to joining Mars, Linda served as a senior insights leader at ConAgra Foods, FedEx, and McDonald's and she started her career as an intern at Coca-Cola. Linda, welcome to the Happy Market Research Podcast. [00:01:12] Linda Mielnicki Light: Hi, Jamin. Great to be here with you. [00:01:18] Jamin Brazil: HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit HubUX.com. It is a pleasure to be able to connect with you. We've done so professionally before. This, obviously, is in conjunction with your upcoming talk. But before we get into the actual topic, I wanted to kind of get a little bit more context as a consumer insights professional in 2023. We're just stepping into the year, finishing up the first month. What is keeping you up at night? [00:01:59] Linda Mielnicki Light: It's a great question. So for me, I am torn between really two things. Torn between embracing technology. So as we think about the future of market research, I truly feel like we kind of have to get beyond just asking consumers, "What do you think or feel about this?

Our guest today is Reed Cundiff, Chief Executive Officer at the Schlesinger Group. Founded in 1966, Schlesinger is a leading provider of quantitative and qualitative research solutions and has built and bought leading technology solutions providing customers with both best-in-class service and software. Prior to joining Schlesinger, Reed served as a General Manager at Microsoft, SVP at the Yankee Group, and CEO of the Americas for Kantar. Find Reed Online: LinkedIn: https://www.linkedin.com/in/reed-cundiff-3b0a181/ Schlesinger Group: https://www.schlesingergroup.com/en/ Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Hey, everybody. You are listening to the Happy Market Research Podcast. We have a special guest today, Reed Cundiff. He is the chief executive officer as the Schlesinger Group. Founded in 1966, Schlesinger is a leading provider of qualitative and quantitative research solutions and has built and bought leading technology solutions which now provide companies best-in-class, both in terms of service and software. Prior to joining Schlesinger, Reed has served as a general manager at Microsoft, SVP at the Yankee Group, and CEO of the Americas for Kantar. Reed, thanks so much for making time for us and being on the Happy Market Research Podcast today. [00:00:44] Reed Cundiff: Thanks for having me, Jamin. It's a pleasure to be here. [00:00:50] Jamin Brazil: HubUX is a research operations platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. I'd like to start out with this context question. Tell us a little bit about your parents, what they did and how that informs what you do today. [00:01:15] Reed Cundiff: I love this question, and probably my mom in particular loves this question. Both my parents worked outside the home. My dad was a mechanical engineer at DuPont for over 30 years. And I have to say, he believed in a structured approach to pretty much everything in life as engineers sometimes do, and also had a real strong belief in efficient execution, whether that was at work, whether that was mowing the lawn or whatever the case may be. And so I think that kind of structured approach and focus on efficiency certainly has showed up in my work life and home life. The interesting blend was my mom was a change management and a talent consultant with Towers Perrin and Watson Wyatt and a few other organizations. And so she honestly built a career around the belief and the power of people and teams to be able to tackle pretty much anything in the world and just the importance of human capital within a business context. So together I feel like honestly, it's pretty logical that I ended up here. I couldn't have told you that at 22, but bent towards a structured understanding of the world and a focus on the people side of business has I think really driven me to where I am now. [00:02:44] Jamin Brazil: It is a special skill set that you possess and that has thankfully been installed by your family, that both probably in terms of DNA and also obviously observational. So that's super interesting.

Our guest today is Jessica Nordell, Author and Speaker. In 2021 she published The End of Bias: A Beginning: The Science and Practice of Overcoming Unconscious Bias. Jessica has served as a teacher and journalist. She studied Physics at MIT, and holds a degree in physics from Harvard and an MFA in Poetry from the University of Wisconsin-Madison, Find Jessica Online: LinkedIn: https://www.linkedin.com/in/jessica-nordell-48319748/ The End of Bias: A Beginning: The Science and Practice of Overcoming Unconscious Bias: https://www.amazon.com/End-Bias-Overcoming-Transforming-Companies/dp/1250186188 Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Hey everyone. You're listening to the Happy Market Research Podcast. I'm Jamin Brazil your host. Our guest today is Jessica Nordell, Author and Speaker. In 2001, she published The End of Bias: A Beginning. That will be the topic for today’s episode. Jessica has served as a teacher and journalist. She studied physics at MIT and holds a degree in physics from Harvard and an MFA in poetry from the University of Wisconsin, Madison. Jessica, welcome to the Happy Market Research Podcast. [00:00:32] Jessica Nordell: Thank you so much for having me. [00:00:36] Jamin Brazil: HubUX is a research operations platform for private panel management, qualitative automation including video audition questions and surveys. For a limited time user seats are free. If you'd like to learn more or create your own account visit hubux.com. It is an honor to have you. I'm really excited about jumping into the topic of your book but before we do, I like to provide a little bit of context. Please tell us about your parents, specifically what they did and how that informs what you do today? [00:01:07] Jessica Nordell: That's such an interesting question. I think it was more- I'll tell you what my parents did. I think it was actually more kind of their approach to life that really influenced what I did with my own career. My dad is a retired physician. My mom was a counselor before my sister and I were born. Then after we were born, she stepped back from that role and shifted her attention to researching the stock market. She became kind of an auto didact with investments and kind of understanding companies and how to make sense of companies stock performances. That became her kind of main activity as we were growing up. I think it was really my parents kind of spirit of curiosity that really influenced my choices in my career. There was always this kind of attitude in my house that if you didn't know something, you should go find out the answer. We have a world book encyclopedia and whenever my sister and I had a question about something in the world, my parents would say, why don't you go look it up. I think that really fostered my spirit of curiosity and of just like trying to seek out answers all the time. Which then became my career really as a journalist. That's what we do. We try to uncover what's really going on and try to understand a particular issue from all angles. [00:02:40] Jamin Brazil: What year did your mom make the career shift to stock analysis? [00:02:45] Jessica Nordell: I think it would have been sort of the early 80's. [00:02:49]

My guest today is Dr. Emmanuel Probst, the Global Lead of Brand Thought-Leadership & Senior Vice President of Brand Health Tracking at IPSOS, Author, and Professor at UCLA. Founded in 1975 and headquartered in Paris France, Ipsos is among the largest global market research and consulting firms. Ipsos has over 18,000 employees and serves more than 5,000 brands. Find Emmanuel Online: LinkedIn: https://www.linkedin.com/in/emmanuelprobst/ Website: https://www.ipsos.com/en-us Brand Hacks: How to Build Brands by Fulfilling the Customer Quest for Meaning: https://www.amazon.com/Brand-Hacks-Fulfilling-Consumer-Meaning/dp/1576879828 Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus Full-time online Part-time online NEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing. HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Hi, everybody, I'm Jamin. You're listening to the Happy Market Research Podcast. Our guest today is Dr. Emmanuel Probst, the global leader of brand Thought Leadership and Senior Vice President of Brand Health Tracking at Ipsos. He's also an author and professor at UCLA. Founded in 1975 and headquartered in Paris, France, Ipsos is among the largest global market research and consulting firms. Ipsos has over 18,000 employees and serves more than 5000 brands. Emmanuel, thank you so much for joining me on the Happy Market Research podcast today. [00:00:34] Emmanuel Probst: Jamin, thank you so much for having me on the show, and it's so great to be connecting with you and reconnecting with your audience, your community. It's always a pleasure coming on the podcast. [00:00:47] Jamin Brazil: The Michigan State University's Master of Science in Marketing Research Program delivers the number one ranked insights and analytics degree in three formats. Full time on campus, full-time online, and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three core certifications, Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSNUs program at B-R-O-A-D. msu. edu/marketing. Again, B-R-O-A-D-.-M-S-U. edu/marketing. WX is a research operations platform for private panel management, qualitative automation, including video audition questions and surveys. For a limited, time user seats are free if you'd like to learn more or create your own account visit HubUX.com. So on September 7th, 2021, you released Brand Hacks, how to build brands by fulfilling the customer quest for meaning. It had outstanding content, like I went through that book, I literally read that book three times on a trip to Europe there and back. And it was transformational for me,

My guest today is Susan Fader, keynote speaker and founder of FaderFocus. Susan has run FaderFocus as a Business Strategist & Transformationalist Catalyst specializing in Qualitative methods and strategic consulting. She helps clients achieve focus and get “unstuck”, reframing their energies, their confirmational biases, and the traditional ways of segmenting their customers. Find Susan Online: LinkedIn: https://www.linkedin.com/in/fadersusan/ FaderFocus: https://www.faderfocus.com/ Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus Full-time online Part-time online NEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing. HubUX is a research operation platform for private panel management, and qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Hey, everybody, I'm Jamin. You're listening to the Happy Market Research Podcast. Our guest today is Susan Fader, keynote speaker and founder of Fader Focus. Susan has run Fader Focus as a business strategist and transformationalist catalyst specializing in qualitative methods and strategic consulting. She helps clients achieve focus and get unstuck, reframing their energies, their conformational biases, and the traditional ways of segmenting their customers. Susan, welcome back to the Happy Market Research Podcast. [00:00:36] Susan Fader: I'm very happy to be here and talk with you again. [00:00:42] Jamin Brazil: The Michigan State University's Master of Science in Marketing Research Program delivers the number 1 ranked insights and analytics degree in three formats, full-time on campus, full-time online, and part-time online. New for 2022, if you can't commit to their full-degree program, simply begin with one of their three-course certifications, Insights Design, or Insights Analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSU's program at broad. msu. edu slash marketing, again broad. msu. edu/marketing. Hub UX is a research operations platform for private panel management, qualitative automation, including video edition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. Before we get into the core content, I wanted to talk briefly about your speaking. You have been a speaker since I've known you anyway, various industry events, but more recently you've been brought in for corporations to talk to them and their off-sites. I'm just curious, is this a trend for your career, and what are they bringing you in for? [00:02:13] Susan Fader: They're bringing me in for really my original thinking of reframing how you think about business challenges, because a lot of businesses are like these cars that are stuck in the mud and the tire keeps spinning and you're doing the same thing.

My guest today is Anne Beall, Founder and CEO of Beall Research. Founded in 2003, Beall Research is a strategic market research firm based in Chicago that services some of today’s top brands. Anne holds a Ph.D. from Yale and has worked at Boston Consulting Group and National Analysts. Find Anne Online: LinkedIn: https://www.linkedin.com/in/annebeall/ Website: https://beallrt.com/ Strategic Market Research: A Guide to Conducting Research that Drives Businesses: https://www.amazon.com/Strategic-Market-Research-Conducting-Businesses/dp/B0BMSNY2C2/ref=sr_1_1?crid=35L8235YT857C&keywords=strategic+market+research&qid=1669655461&sprefix=%2Caps%2C114&sr=8-1 Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022 The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals, And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today. This episode is brought to you by HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. [00:00:00] Jam Brazil: Hi, I'm Jamin. You're listening to the Happy Market Research Podcast. Our guest today is Anne Beall, founder and CEO of Beall Research. Founded in 2003, Beall Research is a strategic market research firm based in Chicago that services some of today's top brands. Anne holds a PhD from Yale and has worked at Boston Consulting Group and National Analysts. Anne, thank you very much for joining me on the Happy Market Research podcast today. [00:00:27] Anne Beall: Well thank you for having me. I feel so happy just being here. [00:00:35] Jam Brazil: The Michigan State University's Master of Science in marketing research program delivers the number one ranked insights and analytics degree in three formats. Full time on campus, full time online and part time online. New for 2022, if you can't commit to their full degree program simply begin with one of their three core certifications. Insights design or insights analysis. In addition to the certification all the courses you complete will build towards your graduation. If you're looking to achieve your full potential check out MSNU's program at B-R-O-A-D.msu.edu/marketing. Again, B-R-O-A-D.msu.edu/marketing. HubUX is a research operations platform for private panel manage...

Our guest today is Hunter Thurman, President of Alpha-Diver. Alpha-Diver is a consultancy that leverages neuroscience to help brands target the right consumers and identifies the best moments for activation. Prior to starting Alpha-Diver, Hunter served as a Consultant for WPP in Global Insights, Strategy, and Innovation. Additionally, he served as an Innovation Strategy Mentor at The Brandery. Find Hunter Online: LinkedIn: https://www.linkedin.com/in/hunterthurman/ Alpha-Diver: https://www.alpha-diver.com/ Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022 The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals, And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today. This episode is brought to you by HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Hi everyone. You're listening to the Happy Market Research podcast. Our guest today is Hunter Thurman, President of Alpha-Diver. Alpha-Diver is a consultancy that leverages neuroscience to help brands target the right consumers and identify the best moments for activation. Prior to starting Alpha-Diver, Hunter served as a consultant at WPP and Global Insights of Strategy and Innovation. Additionally he served over a decade as an innovation strategy mentor at the Brandery. Hunter, welcome to the Happy Market Research podcast. [00:00:36] Hunter Thurman: Great, thank you. Great to be here. [00:00:41] Jamin Brazil: The Michigan State University's Master of Science in marketing research program delivers the number one ranked insights and analytics degree in three formats. Full time on campus, full time online and part time online. New for 2022. If you can't commit to their full degree program, simply begin with one of their three core certifications. Insights design or insights analysis. In addition to the certification all the courses you complete will build towards your graduation. If you're looking to achieve your full potential check out MSNU's program at B-R-O-A-D. M-S-U. edu/marketing. Again, B-R-O-A-D. M-S-U. edu/marketing. WX is a research operations platform for private panel management, qualitative automation including video audition questions and surveys.

Our guest today is Marbue Brown, founder of “The Customer Obsession Advantage” and author of the “Blueprint for Customer Obsession.” Prior to starting his own consulting firm, Marbue has served as the Head of Customer Experience at Chase, Global Lead of Customer Experince at Amazon, and Senior Director of Customer Experience Measurement at Microsoft. Find Marbue Online: LinkedIn: https://www.linkedin.com/in/marbue-brown-43a8a52/ Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: This episode is brought to you by Michigan State's Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the world of market research? Today, the program has tracks for both full-time students and working professionals. They also provide career support assisting students to win today’s most sought-after jobs. In fact, over 80% of Michigan State's Marketing Research students have accepted job offers 6 months prior to graduating. The program has three formats: The first is a Full-Time 100% Online program taught over 12-months starting in January 2022The second is a Part-Time 100% Online program that is 20-months. This one starts in May 2022 and is specifically designed for working professionals,And of course, they offer a Full-Time 12-month in-person experience that starts in September 2022 All programs include real-world experience and full-time job placement support. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing It costs nothing to get more details. Take the time, invest in yourself. You are worth it and your future self will thank you. Class sizes are limited, so please, check it out today. This episode is brought to you by HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Hey, everybody. You are listening to the Happy Market Research Podcast. I'm Jamin Brazil, your host. Our guest today is Marbue Brown, founder of the Customer Obsession Advantage and author of the "Blueprint for Customer Obsession." Prior to starting his own consulting firm, Marbue has served as the head of customer experience at Chase, global lead of customer experience at Amazon, and senior director of customer experience management at Microsoft. Marbue, thank you very much for joining us on the show. [00:00:36] Marbue Brown: Jamin, it's a pleasure to be with you and looking forward to having a very stimulating discussion. [00:00:45] Jamin Brazil: The Michigan State University's Master of Science in Marketing Research Program delivers the number one ranked insights and analytics degree in three formats. Full time on campus, full time online, and part time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications. Insights design or insights analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSMU's programs at broad.msu.edu/marketing. Again, broad.msu.edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation including video audition question and surveys. For a limited time, user seats are free.