Happy Market Research Podcast

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Ted Pulsifer, Executive Vice President of Enterprise Solutions at Schlesinger Group. More about SampleCon 2021: https://samplecon.com/ Find Ted Online: LinkedIn: https://www.linkedin.com/in/tedpulsifer/  Website: https://www.schlesingergroup.com/en/   Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  [00:00:00] Jamin Brazil: Ted Pulsifer, we are live today on the show floor of SampleCon. [00:00:07] Ted Pulsifer: Hi, Jamin. Thanks for having me. [00:00:09] Jamin Brazil: It's 2021. This is my first live event. How's it going for you? [00:00:13] Ted Pulsifer: It's great. This is my first live event in about a year and a half other than a couple select meetings, so it feels wonderful. [00:00:22] Jamin Brazil: It's just so nice to be able to see people. What do you think about the show so far? [00:00:25] Ted Pulsifer: So far it's great. This is a perfect time. I just got done hosting a panel and have done some other events we sponsored, and so it's just been great to switch gears and be a participant and start looking and observing. And it's been great. Really good conversation. A lot of new faces. I had a panel of three and two of them were first-time SampleCon attendees, which speaks about their growth. [00:00:43] Jamin Brazil: Yes, for sure. What do you think about the pandemic in terms of how it's impacted you? [00:00:50] Ted Pulsifer: It's interesting. So we sold our business to Schlesinger and actually finalized that in February of 2020, so I kind of felt like the last person to get a table at their favorite restaurant if you will. And we just walked into that, and then of course didn't see anything coming. So unfortunately a lot of the plans and everything that we had to collaborate with our qualitative business and our quantitative business sort of got put on hold, the in-person work. But a couple of advantages that we had is a lot of clients in our business that do traditionally in-person qualitative work that were interested in doing digital qual, but "maybe I'll try it later,

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Roddy Knowles, VP, Product and Research Innovation. More about SampleCon 2021: https://samplecon.com/ Find Roddy Online: LinkedIn: https://www.linkedin.com/in/roddyknowles/  Email: [email protected]  Website: https://feedbackloop.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  [00:00:00] Jamin Brazil: Hey, everybody. I am joined by Roddy Knowles. My God, man, we've known each other a long time. [00:00:09] Roddy Knowles: Has been a long time. Yeah. [00:00:10] Jamin Brazil: Feedback Loop is where you are. Tell me about Feedback Loop. Let's start there. [00:00:14] Roddy Knowles: Sure. So we're an agile research platform for rapid consumer feedback. And, so, to unpack that a little bit, agile research is something that everybody's been talking about over the last couple of years, maybe a bit of a buzz word, but that's what we've been doing, really, from the onset, is focusing on doing research in agile way to support teams that work in an agile way. So one of the things that differentiates us is we work with a lot of non-researchers, really geared towards doing- Towards providing a platform for non-researchers to use. It has guardrails in, so they can conduct research safely, get fast, easy, reliable data. Work with research teams too, a lot of them [INAUDIBLE] multiply what they are doing to support teams that need to move fast, product teams, marketing teams, teams like that. So, yeah, that's pretty much what we're up to in a nutshell. [00:00:52] Jamin Brazil: Is it predominately quant? [00:00:54] Roddy Knowles: We just- You weren't in the panel, Jamin, we were talking about, is it quant, is it qual, is it neither? [00:00:58] Jamin Brazil: I know [00:00:59] Roddy Knowles: I'd say it's neither. I call it agile research. It's really interesting, if you talk to UX researchers, they might say, "This is quant because the sample size if 50." But, for more quant researchers, they might, like I said,

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Patrick Comer, Founder and CEO of Lucid.  More about SampleCon 2021: https://samplecon.com/ Find Patrick Online: LinkedIn: https://www.linkedin.com/in/comerpatrick/  Website: https://luc.id/   Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  [00:00:04] Jamin Brazil: Hey, everybody, I have with me a special guest - Patrick Comer - Who has been a dear friend of mine since I started in the industry - Well, not technically in 1996, but right around 2000 working at OTX. And we've sort of been - I would say - Brothers growing up in - [00:00:19] Patrick Comer: Brothers in arms since the beginning. [00:00:21] Jamin Brazil: In arms, that's right. Yeah, no kidding. I remember when you started Lucid Fulcrum, I think -? Is that right? [00:00:25] Patrick Comer: It was Federated Sample. Because I'm really good at branding. [00:00:26] Jamin Brazil: Federated, Federated. That's right. Federated Sample. Lucid certainly nailed it. [00:00:30] Patrick Comer: Yeah, much better. [00:00:31] Jamin Brazil: Much better. And also, the godfather of SampleCon, where we are blessed to be today. Welcome to the show, sir. [00:00:39] Patrick Comer: I'm super thrilled to be here. I've never done a podcast in front of everyone else. Slightly awkward. You can hear all the background noise of how awesome things are going. [00:00:49] Jamin Brazil: It is a packed house. [00:00:50] Patrick Comer: Yes, it is. [00:00:53] Jamin Brazil: A lot of energy. I've done quite a few interviews so far. Everybody is so thankful that we have the opportunity to be able to get together. Seriously, thank you for starting this. [00:01:03] Patrick Comer: Absolutely. It's wild to see it so energetic and passionate after you're out of the situation. I remember telling Rachel early on that we'll know SampleCon is successful when I'm no longer involved.

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Mario Carrasco, Co-Founder & Principal of ThinkNow.  More about SampleCon 2021: https://samplecon.com/ Find Mario Online: LinkedIn: https://www.linkedin.com/in/marioxcarrasco/  Website: https://thinknow.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  [00:00:00] Jamin Brazil: Everybody, day two of SampleCon. I have Mario Carrasco, ThinkNow. Sir, welcome. [00:00:11] Mario Xavier Carrasco: Thank you very much. Good to see you, Jamin. [00:00:13] Jamin Brazil: Good to see you again. [00:00:15] Mario Xavier Carrasco: Yeah. Yeah. [00:00:16] Jamin Brazil: Wow. [00:00:16] Mario Xavier Carrasco: First in person. [00:00:19] Jamin Brazil: What a joy, huh? [00:00:19] Mario Xavier Carrasco: I don't think I saw- I don't even- [00:00:21] Jamin Brazil: Have we not met in person? [00:00:22] Mario Xavier Carrasco: Think I saw your- We have. [00:00:23] Jamin Brazil: We have. I thought so. [00:00:24] Mario Xavier Carrasco: We have. But I was on your podcast during the pandemic. [00:00:28] Jamin Brazil: That's right. [00:00:29] Mario Xavier Carrasco: There was no video. [00:00:30] Jamin Brazil: There wasn't any video. And I never do video on my podcasts. Yeah. And the reason why is I'm ugly. [00:00:39] Mario Xavier Carrasco: I don't do video. I've never said that out loud, but that's exactly why I don't do video either. [00:00:46] Jamin Brazil: I mean, it adds a whole 'nother layer of complexity, honesty. [00:00:49] Mario Xavier Carrasco: Right. Right.

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Jonathan Kurzner, EVP - Head of Americas at Cint. More about SampleCon 2021: https://samplecon.com/ Find Jon Online: LinkedIn: https://www.linkedin.com/in/jonathan-kurzner-86277411/  Email: [email protected]  Website: https://www.cint.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  [00:00:00] Jamin Brazil: Hey, everybody. I am live today at SampleCon. My guest, Jon Kurzner. VP or GM - [00:00:10] Jon Kurzner: EVP of the Americas. [00:00:11] Jamin Brazil: EVP of Americas. It's a big area. [00:00:13] Jon Kurzner: Huge, yes. [00:00:14] Jamin Brazil: Cint. Welcome. [00:00:16] Jon Kurzner: Thanks. First SampleCon. Great to be here. [00:00:19] Jamin Brazil: Good. Welcome. What'd you do before Cint? [00:00:21] Jon Kurzner: So I worked at a company called Ernest Research. It was doing alternative data products, so selling the stuff into corporates, financial firms, and consulting firms. And so that's what attracted me to come here, marry that world up with what's going on in market research. [00:00:34] Jamin Brazil: Very cool, very cool. So what do you think about the show? [00:00:36] Jon Kurzner: It's been a great show. So I joined as I said last year in the middle of the pandemic, so this has been a great opportunity for me to not only meet people at Cint, which has been the first time meeting in-person, but also a bunch of people that I've talked to on Zoom and emailed with and put some names with some faces. So really enjoyed it. [00:00:51] Jamin Brazil: That's awesome. Favorite - have you been able to attend any sessions? [00:00:55] Jon Kurzner: Yes. [00:00:56] Jamin Brazil: Do you have a favorite callout moment in the session so far?

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Howard Fienberg, Senior VP of Advocacy at Insights Association. More about SampleCon 2021: https://samplecon.com/ Find Howard Online: LinkedIn: https://www.linkedin.com/in/howardfienberg/  Website: https://www.insightsassociation.org/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  [00:00:00] Jamin Brazil: Hey, everybody. Live at SampleCon. Howard Fienberg, Insights Association, D. C. lobbyist. It is a pleasure to finally put a face to the name, sir. [00:00:11] Howard Fienberg: Likewise, Jamin. Nice to see you in person. [00:00:13] Jamin Brazil: Yeah. We're at SampleCon. What's it like being with people? [00:00:17] Howard Fienberg: It's kind of cool. Been very excited to be here and to just talk to people in person. And I've had a lot of fun. [00:00:25] Jamin Brazil: A lot of people, a lot of market researchers, don't fully- Including myself- Don't fully understand the role that you've played in maintaining our rights to be able to gather information from consumers and for consumers to be able to give us information that we can use to inform business decisions among the brands that we love. Tell us a little bit about your job and what you're doing. [00:00:50] Howard Fienberg: So I play the role of the all purpose representative for the insights industry. And that means that I am meeting with members of Congress and senators and their staff and state legislators and trying to make them aware of the industry itself, which most people aren't aware. I mean, as most folks that are listening to this podcast probably know, even getting your clients to understand what it is that they're talking to them about can be a bit of a challenge. Policy makers are in a similar boat, sometimes worse, because other than talking to them about political polling, it's something that is completely oblivious to them. So I am trying to explain to them, "All right, well here are the Insight Association members in your constituency." And that gets their attention a little bit like, "Oh, potential voters. I'm gonna pay attention to that." But it's a lot about niche policy issues that even a lot of the policy makers don't fully get the...

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Don Golden, CEO of Precision Sample. More about SampleCon 2021: https://samplecon.com/ Find Don Online: LinkedIn: https://www.linkedin.com/in/dongolden/  Email: [email protected]  Website: https://www.precisionsample.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  [00:00:00] Jamin Brazil: Hey everybody. I am live at SampleCon. Apologies for the background noise. I am joined today by Don, Precision Sample is the name of the company. Don, welcome to the show. [00:00:12] Don Golden: Thank you very much. Happy to be here. [00:00:14] Jamin Brazil: What do you think about the show? [00:00:15] Don Golden: The show is great. It's been a long time since we've seen everybody. Everybody calls it SampleCon, I call it sample reunion because I'm running into folks that I've been working with for ten, 15-plus years. So a lot of old faces, but some new faces as well. And I think it's just great to be back in person. Everybody is so tired of the Zooms, and all that. [00:00:36] Jamin Brazil: Totally. One of the – it's interesting, you're a self-identified OG of the sample space, I think I can say that. How has COVID impacted us as an industry? [00:00:46] Don Golden: I think it's business as usual for the industry really. And even more so, I think that – so I've heard some stories while I've been here about the major packaged goods companies, the C-level is more connected to the insights divisions than they are before, and we're seeing it with the sample demand. Customer habits are changing and the big research buyers know it, and so there's just more research going on. So as an industry, I think, unfortunately, it's a really unfortunate event, but I think it's actually – it's pushing the industry forward because there's more need for our services than ever. Personally, the way that we're working, what I learned from this is that the office is still there, but it's empty. And the team was just so efficient during the whole pandemic, that the way that Precision Sample works now is, we were always a highly remote company, but now,

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Danielle Blugrind, Senior Consumer Insights Manager at Roku. More about SampleCon 2021: https://samplecon.com/ Find Danielle Online: LinkedIn: https://www.linkedin.com/in/danielleblugrind/  Website: https://www.roku.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil  Twitter: www.twitter.com/jaminbrazil   Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  [00:00:00] Jamin Brazil: Hey, everybody. Thanks for joining me today. I am here with Danielle Blugrind. Roku is the company that she works for. How are you doing? [00:00:11] Danielle Blugrind: I am great. Having a good time at SampleCon, how are you? [00:00:13] Jamin Brazil: I'm doing great. This is our first live event since COVID. [00:00:15] Danielle Blugrind: I know. And I'm so happy to be here and meeting people in person again and having lunch live, not over Zoom. [00:00:21] Jamin Brazil: Even though it was outside, a little warm. [00:00:24] Danielle Blugrind: Yeah. So the whole morning, I was freezing, and then I went outside and was burning up at lunch. But that's OK. [00:00:28] Jamin Brazil: That's right. [00:00:29] Danielle Blugrind: That's conference rooms for you. [00:00:30] Jamin Brazil: That's totally true. So you're at SampleCon, what do you want to get out of it besides, obviously, human connection. [00:00:35] Danielle Blugrind: Yeah. Well, that's the first thing, right? [00:00:37] Jamin Brazil: Yeah. [00:00:37] Danielle Blugrind: People that I have been talking to over Zoom for a year and a half that I'm actually seeing face-to-face has been wonderful. I think I appreciate it more than I would have just any other conference if we hadn't had that gap where we didn't have face-to-face with people. [00:00:49] Jamin Brazil: Hundred percent. [00:00:50] Danielle Blugrind: I want to contribute,

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Andrew Abony, CEO of Adbloom. More about SampleCon 2021: https://samplecon.com/ Find Andrew Online: LinkedIn: https://www.linkedin.com/in/andrewabony/  Website: https://www.adbloom.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  [00:00:00] Jamin Brazil: Hey, everybody. Live right now, SampleCon 2021, my first live event. I've got Andrew Abony. Did I pronounce it correct? [00:00:12] Andrew Abony: Yeah. Got it perfect. [00:00:12] Jamin Brazil: Awesome. Business is Adbloom. Love the name. [00:00:16] Andrew Abony: Thank you. [00:00:16] Jamin Brazil: Tell me about it. [00:00:18] Andrew Abony: So Adbloom is a- We're really just experts in user recruitment and acquisition. And what that means is we're very good at getting consumers to engage in different types of marketing, whether that's market research related or fintech, like financial services, the gig economy, adtech, etc. We generally reach American audiences, but we're fairly global and usually reaching consumers who are interested in ways to earn, make, or save. So we don't touch anything that you can kind of buy or sell. All of our clients sort of are- Don't have anything that you can purchase. So a typical client might be like Acorns, the fintech unicorn, Root Insurance, another insurance unicorn, or some of the many great market research companies that are here at SampleCon this year. [00:01:05] Jamin Brazil: So you're doing things like, basically just click through, is that right? [00:01:10] Andrew Abony: Sort of. So we, on one side of our business, work with over 600 content partners. Now, these are bloggers, websites, email newsletters, more so social influencers in micro-communities. And, so, these are effectively places on the web, whether they're in a mobile app or on some sort of a social network where you get communities of highly targeted and highly interested audiences that have all banded around, usually, a sort of singular topic. So it might be people who love fishing use a certain kind of fishing app.

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Adam Jolley, EVP + General Manager Americas at Paradigm Sample.  More about SampleCon 2021: https://samplecon.com/ Find Adam Online: LinkedIn: https://www.linkedin.com/in/adamjolley/  Website: http://www.paradigmsample.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  [00:00:00] Jamin Brazil: Everybody, I am joined by Adam Jolley. Incidentally, and I've never told you this, but you have my favorite last lame. [00:00:10] Adam Jolley: Oh, thank you. [00:00:11] Jamin Brazil: Happy. It's nice, right? [00:00:14] Adam Jolley: Well, it's so hard- it's the greatest icebreaker in the world. [00:00:18] Jamin Brazil: 100%. It's like built in. [00:00:19] Adam Jolley: It does, yeah. [00:00:21] Jamin Brazil: It's perfect. Recently joined Paradigm Sample. [00:00:23] Adam Jolley: Yes. [00:00:23] Jamin Brazil: Sima Vasa. [00:00:24] Adam Jolley: Yes. [00:00:25] Jamin Brazil: We are at SampleCon live on the floor in person, literally three or four feet- three feet from each other. [00:00:30] Adam Jolley: It's wild, right? I know. [00:00:31] Jamin Brazil: And we've hugged. That was nice. [00:00:33] Adam Jolley: It's been nice. It's so weird not just- you see people's faces, and I expect their little name down in the corner just drifting, the little Zoom, like how it is. [00:00:41] Jamin Brazil: Totally [CROSSTALK]  [00:00:42] Adam Jolley: And so it's so nice to see people and read mannerism- everything, it's just amazing. [00:00:47] Jamin Brazil: 90% of communication is below the neck, they say,

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event.  More about SampleCon 2021: https://samplecon.com/ Find Our Guests Online: * Adam Jolley, EVP + General Manager Americas at Paradigm Sample* LinkedIn: https://www.linkedin.com/in/adamjolley/ * Website: http://www.paradigmsample.com/ * Andrew Abony, CEO of Adbloom* LinkedIn: https://www.linkedin.com/in/andrewabony/ * Website: https://www.adbloom.com/ * Danielle Blugrind, Senior Consumer Insights Manager at Roku* LinkedIn: https://www.linkedin.com/in/danielleblugrind/ * Website: https://www.roku.com/ * Don Golden, CEO of Precision Sample* LinkedIn: https://www.linkedin.com/in/dongolden/ * Email: [email protected] * Website: https://www.precisionsample.com/ * Howard Fienberg, Senior VP of Advocacy at Insights Association* LinkedIn: https://www.linkedin.com/in/howardfienberg/ * Website: https://www.insightsassociation.org/ * Jonathan Kurzner, EVP - Head of Americas at Cint* LinkedIn: https://www.linkedin.com/in/jonathan-kurzner-86277411/ * Email: [email protected] * Website: https://www.cint.com/ * Mario Carrasco, Co-Founder & Principal of ThinkNow* LinkedIn: https://www.linkedin.com/in/marioxcarrasco/ * Website: https://thinknow.com/ * Patrick Comer, Founder and CEO of Lucid * LinkedIn: https://www.linkedin.com/in/comerpatrick/ * Website: https://luc.id/ * Roddy Knowles, VP, Product and Research Innovation* LinkedIn: https://www.linkedin.com/in/roddyknowles/ * Email: [email protected] * Website: https://feedbackloop.com/ * Ted Pulsifer, Executive Vice President of Enterprise Solutions at Schlesinger Group* LinkedIn:

My guest today is Priyanka Carr, general manager of market research and insights at Momentive.  Additionally, she is a board member at The Posse Foundation (one of the most comprehensive and renowned college access and youth programs in the U.S.) Momentive (formerly SurveyMonkey) is an American company that develops cloud-based software as a service. It was founded in 1999 and went public in September 2018.  In June 2021, the company announced it was renaming itself as Momentive to better represent a growing business-to-business product suite, while its former namesake SurveyMonkey will remain as a subsidiary survey platform. Prior to joining Momentive, Pri was an Executive at Bain & Company and was the Doctoral Research Manager at Stanford University where she also holds a PhD in Psychological Science.  Find Priyanka Online: LinkedIn: https://www.linkedin.com/in/pricarr/  Website: https://www.momentive.ai/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music: “Clap Along” by Auditionauti: https://audionautix.com

My guest today is Jonathan Grove, Director Of Product Design at Nationwide. In preparation for this interview, I found Nationwide’s start very interesting.  In the 1920s, farmers were paying the same rates on their automobile insurance as city drivers even though they had fewer accidents and claims than city drivers. The Ohio Farm Bureau decided to set up their own insurance company to offer rates that accurately reflected the driving habits of farmers.[5] On April 10, 1926, the Farm Bureau Mutual Automobile Insurance Company obtained license to do business in Ohio, and two days later, it acquired its financing—a $10,000 loan drawn from their membership. Today, Nationwide has over 35,000 employees and is ranked #73 in the Fortune 500 list.  Prior to joining Nationwide, Jonathan has served as a leader in several brands you’d recognize including McGraw-Hill as their Director of Design Research.  This interview is being done in conjunction with the Qual360 Conference. Qual360 will take place virtually on their dedicated conference platform! Join the most dedicated community of qualitative market researchers and connect with client-side researchers, innovative agencies, independent moderators and disruptive technology providers. Qual360 North America 2021: Website: https://na.qual360.com/ LinkedIn: https://www.linkedin.com/company/merlien-institute  Twitter: https://twitter.com/Merlien  Find Jonathan Online: LinkedIn: https://www.linkedin.com/in/jonathangrove/  Website: https://www.nationwide.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: This episode is brought to you by Momentive. You may have heard that SurveyMonkey’s parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster.  Momentive offers 22 purpose-built market research solutions that incorporate an AI engine, built-in expertise, sophisticated methodologies,

My guest today is Steve Fadden, Research Lead for Cloud Platform at Google.  Google is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware. It is considered one of the five Big Tech companies along with Amazon, Facebook, Apple, and Microsoft. Prior to joining Google, Steve has held senior research roles at Salesforce and Dell.  These interviews are being done in conjunction with the Qual360 North America 2021. It will take place virtually on a dedicated conference platform! The unique Qual360 concept allows for a diverse range of participants and topics at each conference, offering local trends as well as a global perspective.  Qual360 North America 2021: Website: https://na.qual360.com/ LinkedIn: https://www.linkedin.com/company/merlien-institute  Twitter: https://twitter.com/Merlien  Find Steve Online: LinkedIn: https://www.linkedin.com/in/stevefadden/   Website: https://careers.google.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: This episode is brought to you by Momentive. You may have heard that SurveyMonkey’s parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster.  Momentive offers 22 purpose-built market research solutions that incorporate an AI engine, built-in expertise, sophisticated methodologies, and an integrated global panel of over 144M people to deliver meaningful insights in hours, not months. Momentive also has a team of market research consultants that can take on anything from research design to custom reporting as needed, so you can spend more time shaping what’s next for your organization.To learn more, visit momentive.ai [00:00:00] Jamin Brazil: Hi, everybody. I am Jamin,

My guests today is Paul R. Bruening, Director UX Research and Insights at Thomson Reuters. Thomson Reuters has around 50,000 employees globally and is the world’s leading provider of news and information-based tools to professionals. These interviews are being done in conjunction with the Qual360 North America 2021. It will take place virtually on a dedicated conference platform! The unique Qual360 concept allows for a diverse range of participants and topics at each conference, offering local trends as well as a global perspective.  Qual360 North America 2021: Website: https://na.qual360.com/ LinkedIn: https://www.linkedin.com/company/merlien-institute  Twitter: https://twitter.com/Merlien  Find Paul Online: LinkedIn: https://www.linkedin.com/in/paulreevesbruening/  Website: tr.com  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: This episode is brought to you by SurveyMonkey. You may know SurveyMonkey as a leader in feedback software, but may not know about their all-in-one market research platform. It’s powered by AI technology and taps into an integrated global Audience panel to deliver insights faster, without compromising quality.  Their latest innovation, the SurveyMonkey Brand Tracker, disrupts traditional research techniques by helping companies continuously monitor shifts in brand perception. Instead of static presentations, data is delivered in dynamic dashboards. Revolutionary AI-Powered Insights instantly surface meaningful trends so you can spend less time digging through data and more time on your high impact strategy. To learn more about SurveyMonkey’s market research solutions, visit surveymonkey.com/market-research. [00:00:01] Jamin Brazil: Hi. I'm Jamin, host of the Happy Market Research podcast. my guest today is Paul Bruening,

My guests today are George Zhang, Director of UX Research at Course Hero. Course Hero is an online learning platform with over 60 million course-specific study resources contributed by our community of students and educators, and produced by our team of educational content specialists in collaboration with subject experts.  Prior to joining Course Hero, George has held Senior User Experience Research roles at Uber, Google, and Lenovo, and was a Mentor at 500 Startups.  These interviews are being done in conjunction with the Qual360 North America 2021. It will take place virtually on a dedicated conference platform! The unique Qual360 concept allows for a diverse range of participants and topics at each conference, offering local trends as well as a global perspective.  Qual360 North America 2021: Website: https://na.qual360.com/ LinkedIn: https://www.linkedin.com/company/merlien-institute  Twitter: https://twitter.com/Merlien  Find George Online: LinkedIn: https://www.linkedin.com/in/gqzhang/  Website: https://www.coursehero.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: This episode is brought to you by SurveyMonkey. You may know SurveyMonkey as a leader in feedback software, but may not know about their all-in-one market research platform. It’s powered by AI technology and taps into an integrated global Audience panel to deliver insights faster, without compromising quality.  Their latest innovation, the SurveyMonkey Brand Tracker, disrupts traditional research techniques by helping companies continuously monitor shifts in brand perception. Instead of static presentations, data is delivered in dynamic dashboards. Revolutionary AI-Powered Insights instantly surface meaningful trends so you can spend less time digging through data and more time on your high impact strategy. To learn more about SurveyMonkey’s market research solutions, visit surveymonkey.com/market-research. [00:00:00] Jamin Brazil: Hey everyone.

My guests today are Pavi Gupta, Head of Insights & Analytics at Johnson & Johnson Vision and Kelsy Saulsbury, Sr. Manager of Strategic Insights & Analytics at Johnson & Johnson Vision.  These interviews are being done in conjunction with the Qual360 North America 2021. It will take place virtually on a dedicated conference platform! The unique Qual360 concept allows for a diverse range of participants and topics at each conference, offering local trends as well as a global perspective.  Qual360 North America 2021: Website: https://na.qual360.com/ LinkedIn: https://www.linkedin.com/company/merlien-institute  Twitter: https://twitter.com/Merlien  Find Pavi Online: LinkedIn: https://www.linkedin.com/in/pavigupta/   Website: https://www.jjvision.com/  Find Kelsy Online: LinkedIn: https://www.linkedin.com/in/kelsy-saulsbury-4017664b/   Website: https://www.jjvision.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: This episode is brought to you by SurveyMonkey. You may know SurveyMonkey as a leader in feedback software, but may not know about their all-in-one market research platform. It’s powered by AI technology and taps into an integrated global Audience panel to deliver insights faster, without compromising quality.  Their latest innovation, the SurveyMonkey Brand Tracker, disrupts traditional research techniques by helping companies continuously monitor shifts in brand perception. Instead of static presentations, data is delivered in dynamic dashboards. Revolutionary AI-Powered Insights instantly surface meaningful trends so you can spend less time digging through data and more time on your high impact strategy. To learn more about SurveyMonkey’s market research solutions, visit surveymonkey.com/market-research. [00:00:00] Jamin Brazil: Hey everyone,

My guest today is Rebecca Brooks, Founder and CEO of Alter Agents.  Founded in 2010, Alter Agents is based in Los Angeles California, and is a full-service, strategic market research consultancy reimagining research in an era of shifting decision making. Prior to founding Alter Agents, Rebecca has held senior roles at top market research agencies including Hall & Partners, Dialogue, and Diagnostic Research. She started her career as an Analyst.  Find Rebecca Online: LinkedIn: https://www.linkedin.com/in/rebeccalbrooks/  Website: https://alteragents.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: This episode is brought to you by Displayr. How much of your analysis and reporting time is spent doing manual tasks? All that cutting & pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying to figure things out. Try Displayr, it’s software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting times in half. I use the platform, my team and I love it. Get a demo and a free trial at displayr.com/happy. This episode is brought to you by SurveyMonkey. You may know SurveyMonkey as a leader in feedback software, but may not know about their all-in-one market research platform. It’s powered by AI technology and taps into an integrated global Audience panel to deliver insights faster, without compromising quality.  Their latest innovation, the SurveyMonkey Brand Tracker, disrupts traditional research techniques by helping companies continuously monitor shifts in brand perception. Instead of static presentations, data is delivered in dynamic dashboards.

My guest today is Semaj Nitta, Student at Loyola University Chicago.  Loyola University Chicago is a private Catholic research university in Chicago, Illinois. Founded in 1870 by the Jesuits, Loyola is one of the largest Catholic universities in the United States. Loyola's professional schools include programs in medicine, nursing, and health sciences anchored by the Loyola University Medical Center. While attending LUC, Semaj has been supplementing her income and gaining experience as a Server at a local breakfast restaurant, Digital Market Internet, and a Student Caller for LUC. .  Find Semaj Online: LinkedIn: https://www.linkedin.com/in/semajnitta/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: This episode is brought to you by Displayr. How much of your analysis and reporting time is spent doing manual tasks? All that cutting & pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying to figure things out. Try Displayr, it’s software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting times in half. I use the platform, my team and I love it. Get a demo and a free trial at displayr.com/happy. This episode is brought to you by SurveyMonkey. You may know SurveyMonkey as a leader in feedback software, but may not know about their all-in-one market research platform. It’s powered by AI technology and taps into an integrated global Audience panel to deliver insights faster, without compromising quality.  Their latest innovation, the SurveyMonkey Brand Tracker, disrupts traditional research techniques by helping companies continuously monitor shifts in brand perception. Instead of static presentations, data is delivered in dynamic dashboards. Revolutionary AI-Powered Insights instantly surface meaningful trends so you can spend less time digging through data and more time on your high impact strategy. To learn more about SurveyMonkey’s market research solutions, visit surveymonkey.com/market-research. [00:00:00] Jamin: Hi, I’m Jamin Brazil. You’re listening to the Happy Market Research Podcast. My guest today is Semaj Nitta, student at Loyola University Chicago.

My guest today is Whitney Dunlap-Fowler, founder of Insights in Color.  Insights in Color, a community for multicultural market research & insights professionals, was founded in 2020. Prior to starting Insights in Color, Whitney has held senior roles at Kelton as the Director of Cultural Insights and Added Value as Senior Brand & Cultural Insight Strategist.  Find Whitney Online: LinkedIn: https://www.linkedin.com/in/wmdunlapf/  Twitter: https://twitter.com/ATouchofWhit  Website: https://www.insightsincolor.com/  Website: https://www.touchofwhit.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: This episode is brought to you by Displayr. How much of your analysis and reporting time is spent doing manual tasks? All that cutting & pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying to figure things out. Try Displayr, it’s software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting times in half. I use the platform, my team and I love it. Get a demo and a free trial at displayr.com/happy. This episode is brought to you by SurveyMonkey. You may know SurveyMonkey as a leader in feedback software, but may not know about their all-in-one market research platform. It’s powered by AI technology and taps into an integrated global Audience panel to deliver insights faster, without compromising quality. 

My guest today is Nadia Masri, Founder & CEO at Perksy and Forbes 30 Under 30 in the 2019 Marketing & Advertising division.   Founded in 2015, Perksy is a market intelligence platform that leverages mobile to drive real-time insights from hyper-targeted, hyperlocal audiences of Millennials & Gen-Z. Prior to founding Perksy, Nadia founded and operated several companies including Four sixty, a digital marketing platform for e-commerce retailers, and Birdcage Magazine. Find Nadia Online: LinkedIn: https://www.linkedin.com/in/nadiagenevievemasri  Twitter: https://twitter.com/nadiagenmasri  Website: https://www.getperksy.com   Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: How much of your analysis and reporting time is spent doing manual tasks? All that cutting & pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying to figure things out. Try Displayr, it’s software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting times in half. I use the platform, my team and I love it. Get a demo and a free trial at displayr.com/happy. This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking,

In this episode, we’ll be providing tips on how to navigate a successful career in market research. Stay tuned for the following weeks to hear the individual episodes of our referenced guests.  Referenced Guests: Nadia Masri, serial entrepreneur, founder of Perksy, and on Forbes 30 under 30 list * LinkedIn: https://www.linkedin.com/in/nadiagenevievemasri * Twitter: https://twitter.com/nadiagenmasri * Website: https://www.getperksy.com  Whitney Dunlap-Fowler, founder of Insights in Color * LinkedIn: https://www.linkedin.com/in/wmdunlapf/ * Twitter: https://twitter.com/ATouchofWhit * Website: https://www.insightsincolor.com/ * Website: https://www.touchofwhit.com/  Semaj Nitta, Student and aspiring consumer insight professional * LinkedIn: https://www.linkedin.com/in/semajnitta/  Rebecca Brooks, founder of Alter Agents * LinkedIn: https://www.linkedin.com/in/rebeccalbrooks/ * Website: https://alteragents.com/  Find Jamin Online: * Email: [email protected] * LinkedIn: www.linkedin.com/in/Jaminbrazil* Twitter: www.twitter.com/Jaminbrazil  Find Chueyee Online: * Email: [email protected]* LinkedIn: www.linkedin.com/in/Chueyeeyang* Twitter: www.twitter.com/Chueyee15  Find Us Online:  * Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com  Music:  * “Clap Along” by Auditionauti: https://audionautix.com * Epidemic Sound: https://www.epidemicsound.com/  This Episode’s Sponsor: 

My guest today is Ken Roshkoff, President at AMC Global (formerly Attitude Measurement Corporation).  Founded in 1989, AMC Global was founded on their proprietary Purchaser Follow-up tool which gathers feedback from REAL PURCHASERS of new or restaged products immediately following launch. Find Ken Online: LinkedIn: https://www.linkedin.com/in/ken-roshkoff-a7b1116  Twitter: https://twitter.com/KRoshkoff  Website: https://amcglobal.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: How much of your analysis and reporting time is spent doing manual tasks? All that cutting & pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying to figure things out. Try Displayr, it’s software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting times in half. I use the platform, my team and I love it. Get a demo and a free trial at displayr.com/happy. This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit

This episode was recorded in March 2020. My guest today is Steve Kantscheidt, Founder & CEO at Humantel. Founded in 2020, Humantel conducts large scale longitudinal studies designed to uncover hidden motivations of consumers including feedback from 100,000+ people across 50 countries, per channel, per year.  Prior to founding Humantel, Steve has held senior research positions at Latitude Research, Universal Music Group, Showtime Networks. Additionally, he founded THREE Group, an independent marketing and brand consultancy, and operated as its CEO for 11 years. Find Steve Online: LinkedIn: https://www.linkedin.com/in/stevekantscheidt Website: https://www.humantel.com/  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: How much of your analysis and reporting time is spent doing manual tasks? All that cutting & pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying to figure things out. Try Displayr, it’s software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting times in half. I use the platform, my team and I love it. Get a demo and a free trial at displayr.com/happy. This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking,

My guest today is Oliver Sweet, Head of Ethnography, Ipsos MORI.  Founded in 1975, Ipsos is a multinational market research and consulting firm with headquarters in Paris, France. In October 2011, Ipsos acquired Synovate, making Ipsos the world’s third-largest research agency. Currently, Ipsos has offices in over 88 countries, employing over 17,000 people. Prior to joining Ipsos in 2007, Oliver served as a Parliamentary Researcher.  Find Oliver Online: LinkedIn: https://www.linkedin.com/in/oliver-sweet-73671018/  Website: https://www.ipsos.com Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil  Twitter: www.twitter.com/jaminbrazil   Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: This episode is brought to you by Displayr. How much of your analysis and reporting time is spent doing manual tasks? All that cutting & pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying to figure things out. Try Displayr, it’s software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting times in half. I use the platform, my team and I love it. Get a demo and a free trial at displayr.com/happy. This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. [00:00:00] JAMIN BRAZIL: Hi everyone. I'm Jamin Brazil,

2020 will be known for many things. Including the rise in the number of podcast.  Infact, currently 37% of Americans Listen to Podcasts Monthly and in 2020, for the first time, more than 100 million Americans listen to at least one podcast each month. Today we are going to hear from six podcasters about our outlook for market research in 2021.  Referenced Guests:  * David Paull* Hosts the Insights Association’s Audible Insights podcast. With quick-take conversations during industry events and longer-form interviews with industry leaders, Audible Insights keeps you up-to-date with the market research industry, the latest methods and techniques, and trends for the future.* Podcast: https://engagious.com/insights-association-podcasts * LinkedIn: www.linkedin.com/in/davidpaull * Twitter: https://twitter.com/davidpaull * Kathryn Korostoff* Hosts Conversations for Research Rockstars, a video podcast dedicated to advancing the work--and careers--of Market Research & Insights professionals. With over 1,000 subscribers, topics include research methods, best practices, and research-on-research. And many episodes include links to related templates and tools. Kathryn believes it: Inside every market researcher, is a Research Rockstar! * Podcast: https://www.youtube.com/channel/UCC0S4qBN9Fhl_LzKJJfjs4g * LinkedIn: https://www.linkedin.com/in/kkorostoff * Twitter: https://twitter.com/KathrynOnData * Merrill Dubrow* The host of the On the M/A/R/C Podcast. It completed its first year with 56 episodes. Each episode is unscripted, unrehearsed, and uncensored with plenty of takeaways from his amazing guests which includes a mix of professional athletes, insight leaders, and CEOs.* Podcast: https://www.marcresearch.com/#podcast * LinkedIn: https://www.linkedin.com/in/merrilldubrow * Twitter: https://twitter.com/merrilldubrow * Sima Vasa* The creator and host of the Data Gurus podcast with over 115 episodes. The mission of Data Gurus is to bring you a real-life and objective perspective on what’s happening in the data ecosystem. Sima’s goal is to help listeners understand how successful companies and individuals in this niche navigate through the sea of change. Sima’s guests include leaders, practitioners, change agents and investors in the data ecosystem. * Podcast: https://www.infinity-2.com/podcasts* LinkedIn: https://www.linkedin.com/in/simavasa* Twitter: https://twitter.com/simavasa * Stephen Griffiths* Hosts the diggingforinsights podcast, a marketing & career podcast with advice from insights leaders at companies like Nestle & Ipsos. As a client-side researcher at General Mills,

My guest today is Kristin Luck, founder and managing partner of ScaleHouse.  ScaleHouse is a management consultancy that provides a range of advisory services for companies aiming for exponential growth.  Prior to founding ScaleHouse, Kristin co-founded OTX, an online research business that was named the fastest growing research firm in the world in 2002 and 2003; and founded Forefront Consulting Group, a research technology firm that was acquired by Decipher.  Find Kristin Online: LinkedIn: https://www.linkedin.com/in/kristinluck  Twitter: https://twitter.com/kristinluck  Website: https://www.scalehouse.consulting  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  When Satan Met 2020: https://www.youtube.com/watch?v=zkbS-lt39SI 

My guests today are Dominic Carter, CEO, and Debbie Howard, Chairman, of The Carter Group.  Founded in 1989, The Carter Group is a strategic market research agency that has been helping clients engage with consumers and businesses in Japan.  Prior to joining The Carter Group, Dominic served as the Managing Director of Japan for Millard Brown and Debbie is the President Emeritus of the American Chamber of Commerce in Japan.  Find Dominic Online: LinkedIn: https://www.linkedin.com/in/dominic-carter-404b62/ Twitter: https://twitter.com/carterjmrm  Website: https://the-carter-group.com  Find Debbie Online: LinkedIn: https://www.linkedin.com/in/debbiehoward  Twitter: https://twitter.com/carterjmrn  Website: https://the-carter-group.com  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. This episode is brought to you by Fuel Cycle Ignition. Ignition is the agile insights platform that empowers leaders and their teams to improve product, brand, customer, and employee experiences – no insights experience required. With FC Live virtual focus groups and interviews, an Ad Effective solution, and survey automation capabilities, Fuel Cycle Ignition offers the only all-in-one agile insights ecosystem for supercharging the relationship between brands and their customers and serves the world’s most innovative brands including Google, Hulu,

This episode of the Happy Market Research Podcast was recorded in July 2020. My guest today is Daniel Stradtman VP of Consumer & Market Insights at The Lubrizol Corporation, a Berkshire Hathaway Company The Lubrizol Corporation is a provider of specialty chemicals for the transportation, industrial, and consumer markets. These products include many different types of additives from transportation-related fluids like engine oils to personal care products, pharmaceuticals and medical devices Since 2011, Lubrizol has been a subsidiary of Berkshire Hathaway. It generated $7 billion in revenue and has an employee headcount of approximately 8,300 people globally. Prior to joining Lubrizol, Dan started his career as a research project manager for a non-profit. Since then he has served as Director of Consumer Insights & Strategy at Walmart, Director of Brand and Comms at Kantar TNS, and the VP of Market Insights, Analytics, and Strategy of GE. Find Daniel Online: LinkedIn: https://www.linkedin.com/in/danstradtman  Twitter: https://twitter.com/insightdan Website: https://www.lubrizol.com  Find Jamin Online: Email: [email protected]  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymo...

This episode of the Happy Market Research Podcast was recorded in June 2020. In this episode, we’ll hear from Aaron Burcell, CEO of methinks on his opinions and experiences about diversity in consumer insights. Find Aaron Online:

My guest today is Adam Froman, Founder & CEO of Delvinia. Founded in 1998, Delvinia is a Canadian based Group of Companies that provide technology-enabled consumer insight and data collection solutions including Methodify, AskingCanadians,

My guest today is Dom Boyd, Kantar Managing Director, UK. Kantar was founded in 1992 and characterizes itself as a "data, insights and consulting company." It has more than 30,000 employees working in 100 countries in various research disciplines,

In this episode, we’ll be providing tips on how to add strategy to market research. Stay tuned for the following weeks to hear the individual episodes of our referenced guests. Referenced Guests: Dan Stradtman, VP,

This episode is in partnership with MrWeb’s Data Visualization segment and was recorded on April 30, 2020. Since then the merger of Dapresy and Confirmit has progressed significantly. Details of the new company's structure and approach will be announce...

This episode is in collaboration with IIEX’s podcast series. Our guests today are Laura Levy and Emma Varjo. Laura is a human factors psychologist, specializing in how people interact and engage with technology.

My guest today is Jared Feldman, CEO & Founder of Canvs AI. Founded in 2010, Canvs is a software as a service company focused on measuring emotion. Jared is an experienced entrepreneur and was named in Forbes’s prestigious 30 under 30 which identif...

In this episode, we’ll hear from Pepper Miller, President of the Hunter-Miller Group on her opinion and experiences about diversity in consumer insights. Find Pepper Online: Website: http://www.peppermiller.net LinkedIn: https://www.

My guest today is Jonatan Littke, co-founder of Lookback. Founded in 2013, Lookback is a video capture and sharing application used by User Experience professionals to conduct both moderated and unmoderated user research projects that is used by ov...

My guest today is Janet Standen, Co-Founder of Scoot Insights; and Katrina Noelle, President of KNow Research and Co-Founder of Scoot Insights. Find Janet Online: Website: https://scootinsights.com LinkedIn: https://www.linkedin.

My guest today is Rick Kelly, Chief Product Officer at Fuel Cycle. Founded in 2005, Fuel Cycle was started as a community management platform and has evolved into one of today’s leading experience management platforms.

This episode is in partnership with MrWeb’s Insight in the Mobile Age segment. My guest today is Chris Havemann, CEO of RealityMine. Founded in 2012, RealityMine is a passive metering technology,

In this episode, we’ll hear from Iris Yim, Principal and Chief Strategist at Sparkle Insights on her opinion and experiences about diversity in consumer insights. Find Iris Online: Website: sparkleinsights.com LinkedIn: https://www.

In this episode, we’ll hear from Maya Kantak, Consumer Insights Manager at Disney Parks, Experiences, and Products on her opinion and experiences about diversity in consumer insights. Find Maya Online: Website: https://disneyparks.disney.go.

In this episode, we’ll hear from Orion Brown, founder of the Black Travel Box & Brand Management Consultant on her opinion and experiences about diversity in consumer insights. Find Orion Online: Website: theblacktravelbox.com

In this episode, we’ll hear from Mario Carrasco, cofounder of ThinkNow on his opinion and experiences about diversity in consumer insights. Find Mario Online: Website: https://thinknow.com LinkedIn: https://www.linkedin.

This episode is in partnership with MrWeb’s Insight in the Mobile Age segment. My guest today is Giles Palmer, Founder and CEO of Brandwatch. Founded in 2007, Brandwatch is a global enterprise social intelligence company.

This episode is in partnership with MrWeb’s Insight in the Mobile Age segment and was recorded in February 2020. My guest today is Ross McLean, Co-Founder, Executive Director at Over the Shoulder.

In this episode, we’ll hear from insight professionals at top brands and consultancies on their opinions and experiences about diversity in consumer insights. Stay tuned for the following weeks to hear the individual episodes of our referenced gues...

This is just a quick, “Hi!”

My guest today is Andrew Moffatt, Partner & Chief Strategy Officer at OpinionRoute. Founded in 2013, OpinionRoute is a services and software company focused on quantitative market research. They are most widely known for their CleanID offering desi...