Goldie Links Permanent Jewelry Podcast

In this episode, I’m sitting down with my personal coach, Elizabeth Marberry, an Instagram marketing strategist, business growth coach, and creative entrepreneur who is all about helping you stop overthinking your content and start showing up in a way that actually grows your business. From her background as a professional dancer to building a thriving brand online (and even running a brick-and-mortar as a wedding dance coach), Elizabeth brings such a fresh and real perspective to Instagram marketing for small business owners.We get into the good stuff right away, starting with your Instagram bio, because if it’s not clearly telling people who you are and how you can help them, it’s probably costing you clients. Elizabeth shares simple ways to optimize your bio so it actually converts, plus why pinned posts are one of the most underutilized tools on Instagram right now.We also chat about ManyChat and how automations can take your Instagram to the next level by turning engagement into actual leads (without you being glued to your phone 24/7). And if you’ve ever felt like social media is just something you “try to get to,” this is your reminder that it’s not an afterthought; it’s a key part of your marketing strategy.One of my favorite parts of this conversation is how we talk about content in a way that feels doable. Your content doesn’t have to be complicated. The work you’re already doing in your business is your content. It’s about capturing those moments, sharing behind the scenes, making people laugh, and letting your audience get to know you without feeling like you have to “sell” all the time.We also talk about consistency because let’s be honest, that’s where most people get stuck. If you’re struggling to show up, it’s usually not a motivation problem; it’s a time and priority problem. The more you make space for content and just start posting, the easier it gets. And the truth is, the more you show up, the more you grow.If you’ve been overthinking Instagram, feeling stuck with what to post, or not seeing results from your content, this episode is going to give you both the strategy and the mindset shift you need. Because at the end of the day, if you want different results in your business, you have to start taking different actions, and this is your sign to just start showing up.DM the word “HOT” for Hot ReelsDM the world “KIT” for a free Instagram Bio GuideWebsite - https://www.elizabethmarberry.com/Instagram: https://www.instagram.com/elizabethmarberry/Podcast: https://www.elizabethmarberry.com/podcast

In this episode, we’re sitting down with Loretta and Tony from Luxe Gems and Chains, and their story is such a good one. From nurse life to photography to building a thriving permanent jewelry business, Loretta’s journey is a perfect example of following what lights you up and being open to where it leads. What started with making and selling earrings quickly turned into a full-blown permanent jewelry business in the summer of 2023, all fueled by the connection and experience this industry brings.With Tony’s 20+ years of welding experience, they brought a powerful skillset into the space and didn’t stop there. They’ve already expanded into the wholesale side of permanent jewelry, launching their own chain line in early 2024. We get into all things chains, including the rise of tennis chains, sourcing, and how adding wholesale permanent jewelry supplies can create an entirely new revenue stream within your business.We also chat marketing, because let’s be real, it matters. From Facebook vs. Instagram to why they lean heavily into their website for sales, Loretta shares what’s actually working right now. Plus, with her photography background, she drops some really good tips on how to take clean, eye-catching jewelry photos that make your brand stand out online.One of the biggest takeaways from this conversation is mindset. This isn’t about treating your permanent jewelry business like a side hustle; it’s about showing up like it’s your full-time thing, even before it is. Loretta talks about going all in, staying consistent, and doing the uncomfortable things that lead to real growth. And her perspective? Permanent jewelry isn’t going anywhere. Jewelry has always been around, but what makes this industry special is the connection and experience behind it. We will see Luxe Gems and Chains at PJX this year! Your chance to see the chains in person, ask questions & connect with Loretta and Tony!If you’re in the permanent jewelry world (or thinking about jumping in), this episode will leave you feeling inspired, motivated, and ready to take things to the next level.Instagram: https://www.instagram.com/luxegemsandchains/Website; https://www.luxegemsandchains.com/

In this episode, we sit down with Harvest from Desert Darlings Silver to talk about trusting your gut, going all in, and building a handmade jewelry brand with heart. Before stepping into the world of silversmithing and permanent jewelry, Harvest was a restaurant owner who eventually sold her restaurants to pursue something new. What started as a passion for metal smithing quickly turned into a thriving business alongside her husband, who now works with her as a fellow silversmith.Harvest shares how permanent jewelry wasn’t originally part of the plan. After being asked to create connectors and having extra pieces available, she realized there was a strong interest in permanent jewelry and decided to lean into the opportunity. Within just a short time, the demand grew and opened the door to a new side of the business she hadn’t initially expected.We also talk about the beauty of handmade jewelry and why one-of-a-kind pieces resonate so deeply with customers. From her handcrafted connectors with beautiful stones, including turquoise, and more, Harvest shares how materials used for permanent jewelry can also be incorporated into traditional jewelry making, creating more versatility for makers.Throughout the conversation, we dive into pricing, the rising cost of metals, and the reality that while you can always make more money, you can’t make more time. As a mom and business owner, Harvest opens up about learning to pour into her personal life while continuing to grow her brand. Her story is a reminder that entrepreneurship often requires pivoting, trusting the process, and figuring things out along the way.Instagram: https://www.instagram.com/desertdarlingssilver/?hl=enWebsite: https://desertdarlingssilver.com/

In this episode, we chat with Rachel and Jess from Parker J, a permanent jewelry and charm bar brand based in Huntington Beach, California. They share how their partnership began, what it’s like running a business together, and why staying rooted in integrity and realistic expectations has helped them grow their brand. The Parker J team will also be exhibiting at the Permanent Jewelry Expo (PJX), where they’ll be showcasing their custom charm bar, including starter kits and everything else you might need to get started!We talk about how a pop-up event sparked new opportunities for their business and why showing up professionally at events matters just as much as the sales you make. Rachel and Jess share that pop-ups are about more than just revenue for the day, they’re about building relationships, creating connections with customers and vendors, and putting your brand out into the world.The conversation also dives into adding a charm bar to expand their offerings, navigating charm quality and pricing, and understanding perceived value in your products. They share honest insights about customer service, adapting your communication style, and how your mindset and attitude can leave a lasting impression long after an event is over.This episode is packed with real talk about growing a permanent jewelry business, managing pop-up events, and building a brand that stands for more than just jewelry, all while choosing faith over fear.Links:Instagram: https://www.instagram.com/parkerj.pj/?hl=enFair: Park J jewelry and charm bar on Fair

In this episode, I sit down with Rie of Charmed by Rie, a Southern California permanent jewelry artist and educator who shares what it really looks like to trust yourself, pivot when it feels right, and build a business that actually converts. Rie started her journey as a lash artist before adding permanent jewelry in 2022, quickly realizing the income potential and scalability of the permanent jewelry business model. While running her studio and doing pop-ups, she began getting consistent requests for permanent jewelry training, which led her to launch her own training program and expand into education and selling permanent jewelry swag!We talk about opening a kiosk in 2024, running studio events like Mother’s Day pop-ups, and using intentional content marketing to grow. Rie shares practical strategies for creating content that converts, including filming behind-the-scenes welding moments, capturing B-roll, and asking clients for permission to record authentic reactions. This episode is a reminder that engagement alone doesn’t build a business. If your content isn’t turning followers into paying permanent jewelry clients, you don’t have a business; you have an Instagram account.We also dive into ambition, expansion, and what it costs to grow. From launching new locations and adding ready-to-wear jewelry to navigating burnout and learning that not all money is good money, Rie speaks honestly about balancing drive with fulfillment. Her mindset is simple but powerful: fail faster, focus on your own lane, and take opportunities with open arms. If you’re building a permanent jewelry brand, growing your training program, or trying to create content that actually converts, this episode will challenge you to level up.Instagram: https://www.instagram.com/charmedbyrie/?hl=enWebsite: https://charmedbyrie.com/

In this episode, I sit down with Brynna, the Events Director of the Permanent Jewelry Expo, and we dive into what makes the Permanent Jewelry Expo more than just another industry event. PJX is designed to be a truly transformative experience for artists at every level, and this year, they’re on track to host the biggest one yet. One of the newest additions to planning has been forming committees made up of passionate permanent jewelry artists who are actually attending. These artists are helping shape the experience from the front lines, ensuring it’s built for the community, by the community.We talk about what’s new this year, from elevated swag and expanded VIP perks to more interactive experiences throughout the event. With this year’s “Feeling Lucky” theme, PJX heads to Las Vegas ready to bring high energy, connection, and growth. The marketplace gives attendees the opportunity to meet vendors face-to-face, see chains in person, and build real relationships. Classes and panels are intentionally structured for beginners, intermediate artists, and experts alike, so no matter where you are in your journey, there’s something for you.Beyond education, PJX is about experience. From tooth gems and ear piercing to a wellness bar and hands-on welding lab sessions where you can actually work with tools and machines in person, it’s immersive in a way online learning simply can’t replicate. The VIP lounge offers an exclusive mixer and a separate space to connect even deeper. Brynna shares why coming alone shouldn’t hold you back. This space is rooted in girlhood, support, and instant connection.If you’ve been on the fence, this episode might be your sign. You’ll never regret investing in yourself, your education, and your business growth. PJX isn’t just an expo. It’s where permanent jewelry artists come to level up, find their people, and leave inspired.Follow along at @permanentjewelryexpo or reach out at [email protected] for more details.

In this episode, we sit down with Heather, founder of SLVR72 in Boise, Idaho, to talk about what it really looks like to build a business rooted in faith, intention, and authentic connection. Heather started her permanent jewelry journey in the summer of 2023 after years of entrepreneurship and nine different business ventures! When she discovered permanent jewelry at a pop-up, everything clicked. Soon after, her husband left his 9–5 to jump in fully and support the dream, prioritizing flexibility and family time.We talk about the importance of good training, adding ear piercings and a charm bar, teaching themselves silversmithing, and how their workshops became the heartbeat of their brick-and-mortar studio. After a viral reel took off overnight, momentum followed, but so did growth challenges. Heather shares how hiring employees became a major turning point, how managing people stretched her, and why choosing your “hard” is part of the journey.This conversation dives deep into faith, rebranding with clarity, becoming magnetic in your market, and creating unforgettable customer experiences. It’s not just about the numbers, it’s about how you make people feel. If you’ve ever felt called to build something bigger, bolder, and more aligned, this episode will speak straight to your heart.Instagram: @SLVR72 Website: https://slvr72.com/

Krissy and Kali from Glow Beauty Piercing Academy join the podcast to talk all about building experience-based beauty businesses, creating meaningful client connections, and adding services that truly elevate your brand. From hollow needle piercing and foot soaks to lip gloss bars, spray tanning, this episode is packed with inspiration for anyone dreaming of expanding their space or building something bigger!Krissy and Kali built Glow Beauty Piercing Academy before even meeting in person, proving that shared vision, alignment, and purpose matter more than proximity. Both came from the spray tanning world and saw a gap in training, education, and support for beauty entrepreneurs. What started as individual businesses quickly turned into an academy focused on helping others grow with confidence, clarity, and intention.In this episode, we talk about the real differences between hand pressure piercing and hollow needle piercing, what proper training actually looks like, and why education is one of the most important investments you can make in your business. They share what it takes to introduce new services without overwhelming your systems, your staff, or yourself.We also dive into the emotional side of entrepreneurship, the loneliness, the growth, the uncertainty, and the courage it takes to evolve. This conversation is a reminder that sometimes where you start isn’t where you’re meant to grow, and that’s not failure, it’s evolution. Growth looks like alignment, clarity, and building something that actually supports your life.This episode is perfect for business owners who feel like something is missing and are ready to stop guessing and start building intentionally. Glow Beauty Piercing Academy offers free discovery calls, private support, and training designed to make sure no one feels alone while building their business.Learn more at https://piercedbyglow.com/ and follow along on Instagram at https://www.instagram.com/glowbeautypiercingacademy/

In this inspiring episode, we sit down with Krista from Full Circle in Virginia to talk all things brick-and-mortar life, permanent jewelry, growth, and what really happens behind the scenes of building a successful Brand. Krista shares how she got started 3.5 years ago after discovering permanent jewelry on Instagram, beginning as a pop-up and eventually growing into a full storefront and a studio space. What started as curiosity quickly turned into passion, and that passion built a business.At the heart of Krista’s brand is connection. She believes the relationship clients build with the artist is just as important as the jewelry itself. We talk about team building, training employees, and creating a culture where people actually want to stay, whether that’s through hourly pay, commission, or a hybrid structure. When you love what you’re doing, it doesn’t feel like a hustle, and that energy shows in every part of the business.Krista also opens up about rebuilding her Instagram after losing her account due to trademarking, and how strategic social media ads, especially localized pop-up ads, helped her regrow her audience and visibility. Permanent jewelry has become the highest revenue driver in her brick-and-mortar space, and she’s constantly thinking about new ways to evolve her studio experience, including her popular “chain of the month” strategy that keeps customers coming back.This episode is a powerful reminder that the ups, downs, setbacks, and reinventions are all part of the journey. Krista’s message is clear: if you love it, fight for it. Keep learning, keep listening to your customers and your team, and trust that every part of your journey matters.Website: https://fullcirclepermanentjewelry.com/Instagram: @fullcircle.rva

In this episode, we’re joined by Jonathan, CEO of Sunstone, and one of the driving forces behind the permanent jewelry industry and the creation of PJX. With 17 years at Sunstone and a background in micro-welding technology, Jonathan has played a major role in innovating the tools, systems, and standards that helped turn permanent jewelry from an idea into a real, scalable business model.We talk about how Sunstone was first approached with the idea of welding chains onto wrists and how that concept quickly turned into a full-blown market. With the right products, engineers, and vision, Sunstone was ready to take it on, helping shape permanent jewelry into a legitimate industry. Some of Sunstone’s technology has even been featured on Shark Tank, showing just how deep their innovation runs.Johnathan shares the heart behind PJX and why it was created—not as a trend, but as a long-term investment in the industry. PJX was built to drive growth, education, confidence, and connection, while creating a space where business owners can learn, collaborate, and thrive together. The mission is simple: there’s room for everyone to succeed, and the industry grows when artists grow.We dive deep into the power of connection, why permanent jewelry is about so much more than a product, and how experience-based businesses continue to thrive because people crave meaning, conversation, and human connection. PJX isn’t just an event, it’s transformational. It’s where you invest in yourself, your business, your growth, and your confidence, all while being surrounded by people who truly understand the journey.This episode is about vision, leadership, community, and building something that lasts. Because when you invest in yourself, you’re not just growing a business, you’re building a future.

In this episode, we sit down with Tiffany, founder of Imprinted Supplies, to share the story behind her journey from making jewelry to building a trusted wholesale supply brand for the permanent jewelry industry. What started in 2014 with a disappointing birthstone necklace purchase for her daughter turned into a full-blown business rooted in quality, intention, and truly understanding what artists need.Tiffany shares how she launched her business while working full-time as a nurse, grew through the challenges during 2020, and eventually shifted fully into her jewelry brand as it took off. We talk about her early experience in permanent jewelry, her pivot away from in-person services, and how that led her into designing connectors and manufacturing exclusive products in-house.This episode is packed with real talk and real strategy, from thinking like a buyer instead of a seller, listening to customer feedback, and building trust through consistent quality, to marketing through education and simplifying the customer experience. We also dive into chains, gauges, jump rings, metal pricing, e-commerce, PJX (Permanent Jewelry Expo - Tiffany will be there again this year!), and the importance of focus when growing a business.If you’re a permanent jewelry artist or product-based business owner looking to build something sustainable, this episode is full of inspiration, insight, and practical takeaways you can actually use.Instagram: https://www.instagram.com/imprinted.supplies/?hl=enEtsy: https://www.etsy.com/shop/ImprintedSupplies?page=2#itemsWebsites: https://imprintedsupplies.com/

In this episode, we’re joined by Dave Holloway, VP of Sales and Marketing at Sunstone and a welding expert with over a decade of hands-on experience. Dave brings a deep understanding of welding technology and shares valuable insight specifically for permanent jewelry artists looking to elevate their craft and protect their business long term.We dive into Sunstone’s welder lineup, including the Zapp, Zapp Plus 2, and the high-end MPuls. Dave explains what makes the MPuls stand out, especially its True Fire Technology, which allows artists to weld at lower energy while still achieving consistent, clean welds every time. He also shares how the MPuls can support jewelers at multiple stages, from repairs to permanent jewelry and recounts one of the very first permanent jewelry demos back in 2016 that helped spark mainstream attention for the industry.We also cover the importance of hands-on learning and why waiting too long to start can hold you back. Sunstone offers free video training focused on welding mechanics and has been supporting welders since 2008. Dave breaks down why at minimum, artists should invest in a Zapp welder and avoid unbranded machines that aren’t designed for delicate chains. He also explains Sunstone’s buyback options, repair policies, and the Circle Plan, which includes major perks like loaner machines during repairs or upgrades.Argon welding and eye protection are both big topics in this episode. Listen in to hear what Dave has to say!This episode is packed with education, practical tips, and industry insight for permanent jewelry artists at every stage. As Dave puts it, “If we want the business to survive long term and the industry to grow, we have to set ourselves up to give the best possible experience.”Links:Sunstone Welders: https://permanentjewelry.sunstonewelders.com/collections/permanent-jewelry-welderseclipse welding screen: https://permanentjewelry.sunstonewelders.com/collections/permanent-jewelry-accessoriesSunstone training: https://permanentjewelry.sunstonewelders.com/collections/permanent-jewelry-training

In this episode, we chat with Julie from Weld & Arrow, a Wisconsin-based permanent jewelry business owner who has grown from working out of her home in February 2024 to opening two brick-and-mortar locations in less than two years. Julie started just like many in the industry, she wanted permanent jewelry for herself, but wasn’t seeing it offered in her area. As demand grew, she realized in-home appointments weren’t sustainable and made the decision to create a space where customers could easily find her.Julie walks us through her rapid but intentional growth, from renting a small 100-square-foot space, to leasing a room, to opening her first storefront and building a team of seven. We talk about the systems that supported that growth, including SOPs, appointment-only scheduling, planning a month in advance, and outsourcing when needed. She also shares how hiring intentionally, leaning on referrals, and staying hands-on during the interview process helped her build a strong team.We also dive into brand and community, why people are truly buying the person and the brand, not just the jewelry. Julie shares how giving back to local organizations, collaborating locally, and simply putting herself out there led to opportunities like hosting Packers’ wives and even a Netflix TV star. We wrap up with insights on social media, creating an Instagram-worthy space, employee training and pay structure, and staying grounded in integrity and your “why” as you grow.Instagram: @Weldandarrow

In this episode, we’re joined by Alex, who many of you may recognize from PJX last year, where he was running xTool demos! Alex spent nearly seven years at Sunstone, starting in production before moving into machine testing, application support, and eventually becoming the lead trainer for welding and machine use. His background gives him a rare behind-the-scenes perspective on what these machines can really handle.We dive into Alex’s PJX experience and the power of seeing real-time results, where customer curiosity turns into true business confidence. Alex shares why the xTool software stands out as one of the most intuitive platforms he’s ever used, plus how the built-in community makes learning and troubleshooting easier than ever. We also break down how engraving actually works, including the difference between diamond-tip engraving and laser engraving, how lasers vaporize metal for high-resolution, photo-quality results, and how that compares to systems like Gravotech.Of course, we talk about versatility. From metal, wood, acrylic, tumblers, business cards, cardboard cutouts, and more, the xTool opens the door to endless creative and revenue-generating possibilities. While the F1 has limitations, Alex explains why the F2 Ultra is absolutely worth the upgrade for those serious about engraving. He also shares practical tips and tricks, like setup ease, and how beginner-friendly the machines really are.Alex wraps it all up with an encouraging reminder: you’re just at the beginning of becoming a professional. Give yourself grace, stay curious, and be patient as you grow into the process.Sunstone Training: https://permanentjewelry.sunstonewelders.com/collections/permanent-jewelry-trainingX Tool: https://permanentjewelry.sunstonewelders.com/search?q=x+tool

Dana with Stones and Findings is back! This episode is packed with value as we dive into the world of laser engraving with xTool. Dana shares why customization and meaningful connection matter more than ever, especially in a world of fast fashion and disposable everything. From charging $5 per letter back in 2018 to searching for an $89k engraver at JCK, her journey led her straight to xTool and a training she’s now launching to help jewelry business owners confidently step into engraving.We break down what the xTool F1 and F2 Ultra can (and can’t) do, which metals engrave best, deep engraving on stainless steel, engraving gold fill, mobility for pop-ups, and why tweaking settings for each metal makes all the difference. Dana also shares why starting small is key, how engraving can scale your business fast, and why investing in a course (instead of guessing) helps you make money sooner, with way less stress.We also chat pricing strategy (luxury vs hometown brand), engraving on-the-spot vs mobile setups, jigs, conveyors, engraving beyond jewelry, and why the F2 Ultra is a game-changer. Plus, the course includes ongoing support inside a private Facebook group, and Dana is even teaching laser engraving at PJX!👉 Bonus: Mention you heard about the course on the Goldie Links Podcast for a gift when you purchase the course! and get free shipping on orders over $500.Follow & Learn More: Instagram: https://www.instagram.com/stonesandfindings/?hl=en Website & Course: https://stonesandfindings.com

In this episode, we’re joined by Nikki of CO Adornable Permanent Jewelry, who has been in the permanent jewelry industry for just over two years. Nikki is also the founder of Kaunis, where she offers gentle ear piercing training and wholesale supplies, making her business a well-rounded, experience-driven brand.Our chat centers around the Goldie Links Podcast, Supplies + All Things Permanent Jewelry Facebook Group, and the vision behind it. Nikki shares why she wanted to become more involved and help create a space that truly feels safe, positive, and welcoming for everyone. We talk about how this group is meant to go beyond surface-level business advice and evolve into a place where members can openly discuss permanent jewelry, handmade pieces, piercing, mindset, and even collaborate with future podcast guests.With three dedicated admins- me! Jen, Nikki, and Ashleigh, the group is designed to be interactive and supportive. Nikki brings a background in corporate training, public speaking, and leadership, while Ashleigh brings more of the techy side with SEO the team emphasizes the importance of how we speak about others in our community and mindset. Competition isn’t something to fear; it’s something that can help us grow, niche down, and become better business owners when our values align.We also dive into mindset, authenticity, and why digging deep into who you truly are is essential for long-term success. These conversations aren’t talked about enough in the industry, and this group aims to change that by fostering deeper connections and real conversations.Toward the end of the episode, we chat about PJX and the importance of getting involved. PJX is a powerful opportunity for growth, learning, and connection, and truly becomes what you make of it. There’s always room for improvement, collaboration, and showing up in a bigger way for your business and the community.If you’re craving a space where you can be yourself, grow confidently, and feel supported, this episode (and this Facebook community) is for you.Links:@kaunisjewelry https://www.instagram.com/kaunisjewelry/@adornablepjFB Group: https://www.facebook.com/groups/521780213540856/Podcasts with Ashleigh and Nikki:Episode 052: Sparks + Search Engines: SEO Tips for Permanent Jewelers: https://open.spotify.com/episode/097qFuhYibGIickWvgp8CG?si=19399c24bce64a15053: Earrings, Permanent Jewelry & Everything in Between: Nikki’s Entrepreneurship Story: https://open.spotify.com/episode/71Ntvigggr26ACFu96zgmC?si=87fb93fe4a044936

In this episode, we sit down with Breanna, the creative force behind Shuck & Shine, who’s been in the permanent jewelry world for nearly three years and recently opened her own studio this past June. What started as a personal adventure with her mom, driving to Toronto for her first permanent bracelet, has now evolved into a thriving business rooted in bridal and corporate contracts.Breanna shares how her background working in entertainment at Disney shaped the way she approaches customer experience, bringing the same sense of magic and story to everything she does. She talks about how she’s built her business to serve 90% bridal and corporate clients through intentional branding, being found online, and strategic marketing with both Meta and Google ads (even with small budgets).We dive deep into how she landed corporate contracts and how she’s grown her business legitimacy through having a website, a dedicated business phone, and strong online visibility. Breanna also breaks down her best tips for getting into the bridal market, from joining preferred vendor lists and Facebook bridal groups to launching ads ahead of bridal season.We also chat about engraving! Breanna shares how she’s been using her X-Tool to create meaningful pieces for brides and loved ones, engraving their handwriting and fingerprints for that extra personal touch.Plus, she opens up about her latest venture, The Pearl Reveal, a jewelry-based experience inspired by her Disney days and her love of creating something sentimental and giftable. In this interactive experience, customers pick an oyster, discover their unique pearl, and create deeply personal keepsakes themselves or for a loved one.Breanna’s business is proof that niching down doesn’t limit you; it elevates you. With her blend of permanent jewelry, pearl reveals, and engraving services, she’s built an experience-driven brand that connects emotion, creativity, and luxury.LinksShuck & ShineInstagram: @shinybison

We’re back with Alyssa from Legal Doer, and in this episode, we’re deep diving into all things permanent jewelry and the law, especially when it comes to minors, trademarks, and copyright concerns in your business. Alyssa breaks down the legal grey areas surrounding welding on minors, including the lack of federal regulations. While there is no federal ban on performing permanent jewelry on minors when a legal guardian is present, it’s crucial to understand how laws around children’s products (especially for those 12 and under) may apply. Alyssa explains how additional testing requirements, often already handled by your wholesale manufacturers, might be necessary depending on the materials used, such as charms, stainless steel, or coatings. Alyssa also shares why waivers are so important! (You can snag Legal Doers waiver created just for permanent jewelers!)Beyond minors, we chat about trademarking, what it is, how it protects your brand, and why checking for similar or already-taken names early can save you major money and headaches down the road. We even touch on the difference between inspiration and imitation when it comes to copywriting and content creation.Alyssa reminds us that it’s not a matter of if legal issues will come up, it’s when. So it’s essential to know your risks, go with your gut, and make informed decisions that align with your values and how you want to run your business.Legal doer website: https://www.legaldoer.com/Instagram: https://www.instagram.com/legaldoerPermanent Jewelry waiver: https://www.legaldoer.com/store/p/permanent-jewelry-waiver-media-release-templates?aff=176

In this episode, we chat with Brittany from Chained Melody, who launched her permanent jewelry business in 2022 in Northern Indiana. What began as a hobby rooted in faith and prayer quickly turned into a full-time venture. After realizing she was making more with permanent jewelry than her full-time job, Brittany made the leap and never looked back!She hit the ground running, signing up for every event possible and opening a brick-and-mortar location almost immediately. Now, she’s expanded into piercings, which she shares have incredible profit margins, and also offers a charm bar, ready-to-wear jewelry, and even Kendra Scott pieces.With growth came the need to hire help, and Brittany doesn’t hold back on what it really takes to find your perfect employee. She shares her transparent and generous pay structure, $20 per unit plus tips, and talks about why trust and pay go hand-in-hand when building a quality team. We talk about red flags, good vibes, and the importance of having a probation period to make sure new hires are truly the right fit. She’s realistic about the risks, like staff pocketing cash or chain, but says that paying well creates accountability and retention.We also dive into the power of customer connection and paying attention to the little details, as well as how she’s structured her business as an S Corp for sustainability. From offering free re-weld Friday to educating clients so they know what to expect, Brittany is all about creating a thoughtful, long-lasting brand experience. She also reminds us to ask clients how they found you, if no one’s saying Facebook, that’s your sign to boost your presence there.She’s also no stranger to grassroots marketing. Brittany shares creative tactics like offering high school girls free bracelets in exchange for tags and posts, or running a Mother’s Day shoot with local micro influencers. Her approach to community-based promotion and word-of-mouth marketing is inspiring.And she’s not slowing down anytime soon! Brittany is currently expanding her skillset even further with advanced piercing training in England. She’s also gotten her website and Google Business Profile up and running, continuing to build the foundation of a long-term, scalable brand.Instagram: @chainedmelodyllc Website: chainedmelodyllc.com

In this episode, I am sitting down with Rocky from Rocky Designs in New York. A trusted supplier and designer in the permanent jewelry industry. Rocky shares his unique journey, starting out in the deli business before making the leap into jewelry design and manufacturing in 2021. Fueled by passion, drive, and a desire for something more, he took a chance on himself and hired a jewelry manager to help bring his vision to life. By January 2022, Rocky was showcasing his pieces at shows, gaining attention for his one-of-a-kind chain designs that set his brand apart.We dive into all things metal: from understanding what gold fill really is to breaking down the differences between 10K, 12K, 14K, 18K, and 24K gold. Rocky explains how his gold fill is made, often with U.S.-sourced wire that’s sent to Italy for production, and highlights how alloy content affects color and quality. We talk about the base metals used in the U.S. vs. Italy, and even touch on why enamel shouldn't chip if it's made right. Rocky’s bringing in over 70 new mixed metal styles and a brand-new concept chain that’s never been seen in the permanent jewelry space! Who’s excited!More than just a supplier, Rocky is passionate about building relationships. He loves working directly with permanent jewelers interested in designing their own pieces! He also offers personalized feedback, guidance, and even photo updates of trending chains. With a strong presence at major events like the Tucson Gem Show, JCK, and shows in Miami, NY, and Chicago, Rocky is deeply connected to the jewelry scene, even if he’s not big online.Text him directly at 917-683-8926 to start a conversation, view his latest designs, or brainstorm something totally custom. If you can dream it, Rocky can design it!

Sarah is back! Former founder of Linked Permanent Jewelry, she’s officially launched her next big venture, VAULT, a modern virtual assistant service designed with creators and small business owners in mind. And trust us, this is only the beginning for her.In this episode, Sarah opens up about the surprising journey from exiting Linked to stepping into something entirely new. After announcing the sale of her business at PJX, the response from the community sparked a fire in her. While selling wasn't on her radar, especially as someone who plans everything meticulously, she followed her gut, and it led her exactly where she was meant to be.We dive into what it really meant to separate from a brand she built. It wasn’t easy, especially when trying to force two sets of core values to coexist. But in the end, the decision brought peace and clarity. And although she’s moved on, Sarah still supports her Linked students whenever they need her.Now, with VAULT, she’s offering more than your typical marketing agency. This isn’t about sitting behind a screen all day or pushing ads for random clicks. Sarah created VAULT to fill the real gaps, like engaging with your audience, creating content that connects, and helping businesses grow organically and locally.VAULT offers a customized roadmap and support system, no matter your stage of business. From social media posting to vendor event booking, every client receives personal attention, with monthly check-ins, thank-you messages for new followers, and even add-on packages tailored to your dreams and goals.If you’ve ever felt overwhelmed or unsure about what support you need, this episode is for you! WebsiteInstagram409-292-7152 text or call

In today’s episode, I’m chatting with my friend Nikki, a fellow permanent jewelry artist who has turned her passion into a full-time business! We first met when she wanted to learn wire wrapping, and as it turns out, we were practically neighbors! Fast forward, and Nikki’s been in the permanent jewelry game for over a year now.She got her start the way many of us do, by attending a permanent jewelry party her friend hosted. Instantly hooked, she threw her own party, got her hands on a welder, and jumped in. With entrepreneurial roots, Nikki dove in headfirst, made all the classic newbie mistakes, and came out stronger on the other side.She started small, having appointments in her basement and even offering discounts for practice. What began with emailing and walking into pop-up spots turned into something much bigger: leaving her 9–5 and opening a beautiful studio space in August of last year to give her clients a true luxury experience.Nikki and I also talk about dealing with impostor syndrome (shoutout to our PJX panel!), and how important it is to have people around you who get it. For Nikki, success came from connection, real conversations with customers, showing up consistently, and always treating people like gold.Today, she’s expanding again, launching a wholesale high-quality earring line born out of her love for earrings and her passion for quality. She’s been working with a manufacturing partner to bring her vision to life, and we are here for it!If you're looking for inspo to go from in-home appointments + pop-ups to running your own thriving studio, and how Google reviews can help! Nikki’s story is a must-listen.Links:Wholesale: Kaunis jewelry https://www.instagram.com/kaunisjewelry/Adornable pjihttps://www.instagram.com/adornablepj?igsh=MTZxd3hqOHlhMjNidA==

In this episode, we’re sitting down with Ashleigh, a permanent jewelry and boutique owner who took her love for business and turned it into a powerful SEO journey. After attending her first PJX and taking an SEO course, Ashleigh realized just how valuable search engine optimization could be, not just for her own brand, but for other permanent jewelers, too. She began working with Goldie Links as her first client and has since grown her expertise into a full-blown SEO agency & has come out with a course designed specifically for our industry!Her course, SEO Made Simple for Permanent Jewelry Owners, is all about ditching the overwhelm and making SEO something you can actually understand and apply. As someone who lives and breathes this business herself, Ashleigh knows exactly what permanent jewelers need, and she’s packed her course full of real, doable strategies.We chat about what’s most important when it comes to SEO, where to start, and how to optimize your Google Business Profile and social media pages to get found online. We also dive into how to make your website SEO friendly without getting stuck in the tech weeds.Ashleigh’s bite-sized course is perfect for busy entrepreneurs who want to grow their visibility without the stress. SEO isn’t a short game; it’s a long-term investment in your business. But with consistency and the right guidance, it can be simpleLinks:Website - stan.store/SlaterSEOInstagram - https://www.instagram.com/slater.seo/

Today we are chatting with Melissa from Arc & Alloy in New Jersey & so much has happened since our strategy call! After almost two years in business, Melissa is proof that following your gut can change everything. With a career in dental work, she decided to add on permanent jewelry after discovering it with her bestie! She happened to stumble into a shop also offering permanent jewelry training and hasn’t looked back since! In this episode, we talk about how she's grown her biz through community collabs, word of mouth, and just showing up, especially with other women-owned businesses. Melissa shares her tips for getting into events (even when the hosts are hesitant), how she educates her customers, and even how to recycles chains. Smart, right?We also chat about the messy middle, when you hit that 2-year mark and start asking, “What’sGoldiegirl143! next?” From booking a strategy call to dreaming big about add-ons and new offerings, Melissa’s ready to evolve her biz and keep it moving forward. She’s also heading to PJX (you going?!) for inspo, networking, and to meet her tribe. Because let’s be real, you need those biz besties who get it. lean on your resources. This one’s full of honest business talk, encouragement, and a reminder that your growth might be one bold leap away.  What's possible when you lean in?  If you're at a crossroads in your biz, this is definitely an episode you want to tune into! Let’s do it!Websiteinstagram 

Are you going to PJX?! Or maybe you’re still on the fence? Either way, this episode is your sign to tune in! I’m sitting down with Amie, the events coordinator from Sunstone, to spill all the tea about PJX 2025, the Permanent Jewelry Expo happening in sunny San Antonio, TX, May 15th-18th. With an impressive background in events and just two months into her role at Sunstone, Amie has already hit the ground running!We’re talking vendors you can meet in person, show only discounts, tons of hands-on opportunities, and courses that go way beyond welding! Mindset, business growth, trending add-ons for your biz, tips on how to use ChatGPT, and so much more. And did I mention the welcome reception, with cocktails and a DJ? You can also expect experience zones with content labs, tattoos, headshots, and alllll the fun extras that make this more than just another trade show.Plus, networking galore! And let’s be real, nothing beats testing out new tools and supplies in person. Oh, and did someone say new product reveal from Sunstone? You might just catch a hint if you listen close…Want even more? VIP ticket holders get exclusive marketplace access, one-on-one networking, lunch, and more! With 30+ classes daily, midday breaks to recharge, and after-hours excursions like river cruises and ghost tours, PJX 2025 is the place to be if you’re in the permanent jewelry world. Tickets are available all the way up to the day before, so grab yours and start planning your ultimate expo experience!Links:Sunstone Instagram: https://www.instagram.com/sunstonepj/?hl=enPermeant jewelry expo Instagram: https://www.instagram.com/permanentjewelryexpo/?hl=en -Vendor code for goalie links: GOLDIE Code for $100 off

In today's episode, I’m chatting with Taylor from Forever Chains! A fellow podcaster and permanent jewelry queen from Portland jumped all in back in early 2022. After spotting permanent jewelry on Instagram and realizing no one in her area was doing it, she knew she had to bring the sparkle to her city.Taylor started out in a friend’s salon and quickly learned all the dos and don’ts the hard way (yes, she ordered all the wrong stuff, haven’t we all?). Fast-forward to today, and she’s thriving in her own Portland storefront!We dive into how she’s keeping things fresh in her business, from launching a charm bar (which is booming, by the way!) and earlobe piercings to simplifying her pricing—because, let’s be real, a confused customer doesn’t buy!And the big leap? Taylor left her full-time dental assistant job in January 2024 and tripled her sales after going full-time with her permanent jewelry biz! We get into what that transition looked like, how she pays her team, and how she’s been laser-focused this year on knowing her numbers and leveling up.Oh, and she started her own podcast, too (you’ll want to subscribe)! We talk trends from events like The Magic Show in Vegas, why charm bars are definitely here to stay, and how she handles competition popping up in her area. Her approach? Stay in your lane, build your vibe, and the right people will find you.We also chat about training, constantly evolving, and how investing in the right tools and education sets the stage for growth. Tune in for all of the inspiration on all things growthLinks:InstagramForever Chain Chat Podcast  

Get ready to fall in love with your numbers- yes, really! In this episode, we’re joined by the brilliant Kayla Caldwell of KC Virtual Bookkeeping, a certified Profit First Professional who's here to completely flip how you think about money in your business. Whether you're just starting out or scaling like a boss, Kayla drops game-changing advice to help you build a business that fits your life, not the other way around.We dive into why knowing your numbers is so important, how to stop justifying unnecessary expenses, and why the best day to start is TODAY. From managing nap time hustle windows to growing a team, this system grows with you! You’ll hear us chat about: Gamifying your money to make saving actually fun, the core laws of Profit First and how to implement them, and what bank accounts to open (spoiler: approx. 7 to start!) Allocating money in alignment with your goals, pricing like you already have a brick & mortar (even if it’s just a dream right now!), and so much more!Kayla shares powerful mindset shifts around money, the idea of loss aversion, and how saving just $5 a week can be the start of something big! This convo is packed with tangible steps and real talk. & if you’re in the Goldie Links Society, you’re in for a treat because Kayla is joining us for an exclusive live call to go even deeper!If you haven’t read Profit First yet, consider this your sign!So hit play, take notes, and most importantly, remember: You deserve this. Let’s build businesses that serve our lives, not steal from them.Links:InstagramWebsiteGoldie Links Society

In this episode, we’re heading to sunny South Florida to chat with Danielle from Darling American Designs, a trained metalsmith who turned her passion into a thriving permanent jewelry business. After getting her first welded bracelet in NYC back in 2018, she knew this was something special. Fast forward to 2021, she took the leap and added permanent jewelry to her business, quickly making a name for herself. Now, after years of being 100% mobile, she’s taking the next big step, opening her very own brick-and-mortar studio!Danielle isn’t just an artist, she’s a strategist. We dive deep into how she built her business, starting with hiring and trusting a team, which allowed her to grow beyond just herself. She shares her best social media strategies, from the importance of branding to boosting posts for maximum exposure. And when it comes to booking events, she’s got it down to a science, knowing exactly what makes a good event vs. a bad event and how to market the hell out of it. Plus, she’s all about collaboration over competition, proving there’s more than enough room in this industry for everyone. If she has to pass on an event, she refers clients to trusted artists she’s trained because helping others ultimately helps her business, too.So, why make the move to a brick-and-mortar? After countless inquiries from clients wanting to visit her, Danielle realized she was actually losing money by not having a physical space. That’s when she knew it was time to plant roots. Now, with a new studio on the horizon (complete with a soldering station to expand her services), she’s creating an immersive experience for her customers. We get real about the challenges, the mindset shifts, and what it truly takes to build a business that gives you freedom, financial stability, and the quality of life you deserve.This episode is packed with inspiration, strategy, and real talk for anyone looking to scale, hire, or finally take the leap into a storefront. Tune in now, and let’s dive in!Website Instagram

Let’s be real, insurance isn’t the most glamorous topic, but it is one of the most important things you need to protect your business. And who better to break it all down than Crystal from Beauty Queen Insurance? She’s the queen of beauty biz coverage, and after nearly four years in the game, she’s got all the insider knowledge you didn’t even know you needed!Crystal’s journey started in the beauty world working with Tarte for eight years until COVID threw a curveball. With the beauty industry on pause, she pivoted into the insurance world and quickly realized that beauty professionals (including permanent jewelers) were seriously lacking coverage options. So, she took matters into her own hands, collected data, and built an insurance agency specifically for the beauty and permanent jewelry world. Now, Beauty Queen Insurance is one of the top agencies covering permanent jewelry businesses!In this episode, we dive into why insurance is a must-have before you need it (because let’s face it, by the time you need it, it’s too late!). We break down the different types of coverage, from general liability (slips, trips, and falls) to personal liability for hands-on services. Crystal shares why so many permanent jewelry businesses struggle to get approved for insurance, the words permanent and welding scare off some providers!, and how to make sure your agent understands what you do.We also talk about insurance for different types of businesses, whether you’re exclusively doing pop-ups, have a brick-and-mortar, or a mix of both. Got employees? We cover worker’s compensation policies too! Selling jewelry in addition to services? You’ll want to understand product liability. And if you’re doing piercings, good news, Beauty Queen Insurance includes that at no additional premium!Thinking about getting insured for an event? Crystal breaks down what you need to know, and how to make sure you're covered in time. Already insured? She shares exactly how to double-check that your policy covers what you think it does.The bottom line? A lot of things could go wrong in business, and that’s why you need insurance. But once you take care of the not-so-fun stuff (like waivers and coverage), you can focus on growing your business with confidence!Tune in now for this must-know episode, and let’s make sure your permanent jewelry biz is protected!Facebook: beauty queen insurancebeaurtyqueeninsurace.com

What happens when a dental hygienist, a welder, and a college town collide? A booming permanent jewelry business, of course! Meet Tara from Iris Alcoves in Florida, who went from sneaking in jewelry appointments during her lunch breaks to running a full-fledged studio. We first met at the Permanent Jewelry Exp in 2024 when she was deep in the middle of rebranding, and now she’s here to spill all the details on how she built her business, why she pivoted, and what’s next!Tara’s story started like so many of ours, she wanted a permanent bracelet, couldn’t find anyone nearby, and thought, why not do it myself? Her husband set up the welder, and eventually, she jumped in, adding permanent jewelry to her services while still working in the dental world. She originally ran her business from a dentist’s office, literally welding on her lunch breaks! But as her client base grew and the requests for groups & parties took off, she knew it was time for a glow-up! With the help of her hairstylist, she found the perfect space with over 1,000 sq. ft. of pure business magic, complete with a waiting room, a jewelry showroom, and even space for other beauty professionals.In this episode, we dive into all the things, how she built her business, why she ditched permanent makeup (spoiler: stress + overthinking = no fun), and how her charm bar became an unexpected bestseller (seriously, she sold out at her first event!). Plus, we talk about pricing strategies, hiring the right help, self-growth, and what it really takes to open a space without losing your mind! If you’re thinking about expanding, rebranding, or just figuring out your next big move, this episode is for you. Get ready for laughs, real talk, and some seriously good advice on building a business that actually feels good. Tune in now!InstagramWebsite Goldie Links Society 

I did it! I officially opened my brick-and-mortar! After my soft opening on March 1st, I’m still recovering (send coffee!), but I wanted to sit down and share my journey with you. More importantly, how do you know when YOU’RE ready to take the leap and open a permanent space for your business permanent jewelry business?When I first started, I loved the ease of popping up at events, the quick setup, and no strings attached. But as my inventory grew with bangles, glow-ups, stretchy bracelets, and the addition of my charm bar, the constant packing and unpacking became exhausting.So, how do you know if a brick-and-mortar is the right move? Are customers constantly asking if you have a permanent location? Do you have strong brand loyalty with repeat clients? Is there something else you can offer? is there anything lacking in your area? What sets you apart? Are you financially ready?I thought I was ready before, but life had other plans. The first space I wanted got rented out, and at first, I was devastated. But after reflecting, I realized it wasn’t the right fit anyway. Fast forward, that same space was re-offered to me, and I actually said no. Everything happens for a reason, and timing is everything!After launching my supplies at PJX and growing my business in new ways, I knew I needed to wait. And when I felt ready again in the Fall of 2024, I found the perfect spot! More space, an ideal location in downtown! In this episode, I’m breaking down all the things you should consider before making the jump into a brick-and-mortar. If you're debating the move, this one’s for you! Tune in and let’s talk about growth, timing, and trusting the process. 

Opening a brick-and-mortar shop is a huge step for any permanent jeweler, and Robin from Spark in Greenville, SC, is here to share her journey from mobile pop-ups to owning her own storefront! In this episode, Robin takes us behind the scenes of her 3-year journey in permanent jewelry, starting from a windy and miserable first pop-up (we’ve all been there!) to becoming a local go-to for permanent jewelry. We chat about how she built her brand by partnering with boutiques, staying active on Google and social media, and keeping her website updated to drive more bookings.If you’re thinking about opening a brick-and-mortar, Robin drops some must-know advice! Like hiring employees, adjusting pricing, navigating licensing & insurance, and making sure you don’t open more days than you’re willing to work yourself! We also dive into POS systems, outsourcing bookkeeping, and all the behind-the-scenes details that make running a brick-and-mortar smoother!If you’re a permanent jeweler dreaming of leveling up from pop ups to a storefront, this episode is packed with real talk, valuable insights, and a reminder that figuring it out along the way is all part of the journey!Tune in now and let’s talk brick-and-mortar business, growth strategies, and making your mark in the permanent jewelry world! Instagram: https://www.instagram.com/thegreenvillespark/?hl=enWebsite: www.thegreenvillespark.com

Ever wonder how a side hustle can turn into a multi-million dollar jewelry empire? Meet Dana from Stones & Findings, one of the go-to suppliers for permanent jewelry artists! Not only does she offer supplies, but Dana is also a jewelry designer, permanent jewelry instructor at PJX, and YouTube queen of welding tips and tricks!In this episode, Dana shares how she started her business selling jewelry at markets to pay for tuition and how she grew it into a profitable wholesale brand. From smart spending and saving to investing in the right tools like her first welder in 2019, she spills her best advice for scaling a successful jewelry biz.We also dive into ADHD and entrepreneurship, how gamifying your workflow and creating milestones can keep you motivated, and why stepping outside your comfort zone is key to business growth. Dana breaks down the importance of understanding the numbers game, whether it’s booking more pop-ups, reaching out to boutiques, or selling more bracelets, success is all about consistency. We also get real about the future of permanent jewelry! Is it just a trend, or is it here to stay? Dana shares how evolving with the industry through engraving, non-permanent pieces, and more can keep your business ahead of the curve. Plus, she shares her welding wisdom, including how to weld 26g, 28g, and 30g jump rings and her secret for welding chains without a jump ring!Dana’s journey is proof that taking risks, failing forward, and stepping out of your comfort zone can lead to incredible success! Whether you're just starting or looking to scale, this episode is packed with insights, motivation, and must-know strategies for permanent jewelers. Tune in now and let’s talk all things permanent jewelry, business growth, and creative entrepreneurship!Links:[email protected]: Stones and FindingsInstagram: https://www.instagram.com/stonesandfindings/?hl=en

Have you ever felt like you were meant for more? Lyndi from Permanent Jewelry Bestie sure did! In this episode, she takes us behind the scenes of her bold leap from corporate America to secretly launching her own permanent jewelry business…without telling a soul! From sneaking off to PJX in Vegas to finally quitting her job and scaling her business to multiple six figures, Lydia’s journey is packed with grit, risk-taking, and strategic growth.We dive into how she overcame childhood struggles, used networking to stay booked as a mobile artist, and why opening a salon suite wasn’t the right fit (spoiler: she’s now opening her OWN brick-and-mortar!). She also shares her secrets to hiring the right team, why she values attitude and aptitude over experience, and how to lead in a way that inspires people to WANT to work with you, not just because they have to.But that’s not all! We tackle training shaming, & we chat about the tools, supplies & training she offers & how proper education can fast-track your success. Plus, we chat about The Unchained Retreat and how in-person connections can be a game-changer for your business!If you’re dreaming of launching or scaling your permanent jewelry biz, this episode is packed with wisdom, motivation, and actionable tips to help you work smarter, not harderUnchained Retreat: https://www.instagram.com/theunchainedretreat/https://permanentjewelrybestie.com/?srsltid=AfmBOop8bezHTuAYLpUuedxfEVdzkhQW7LNWXGwB9L-MyT3ardJz-fsj

In today's episode, we are chatting with Sarah, founder of Linked Permanent Jewelry Training. join us as we dive into her journey from a small-town entrepreneur to building a million-dollar business & powerhouse training company. Sarah’s been an entrepreneur for over a decade, starting in esthetics before discovering the world of permanent jewelry. Tune in to hear all about how Sarah created a business that combines creativity with a revenue-driven mindset.Sarah’s focus has been on driving growth and moving the needle. Her passion for revenue and innovation inspired her to start Linked, a training and supply company that helps others launch their permanent jewelry businesses with confidence. What started as a resource for students has grown into so much more, offering marketing tools, templates, and even the popular Charm Bar training.But Sarah’s vision doesn’t stop at training, she’s taking Linked to the next level with a game-changing CRM tool designed to keep businesses connected to their past customers. This CRM not only helps you manage client relationships but can also integrate with systems like Square and act as a point of sale, making it a must-have for permanent jewelry entrepreneurs.We also talk about Sarah’s current project, a massive, open-concept warehouse to house her million-dollar business. From humble beginnings in a farmhouse to building a thriving hub, Linked has grown far beyond Sarah's original vision. And It’s not just Sara, it’s a team effort! Hiring the right people has been key, and Sarah stresses the importance of finding team members who are not only skilled in welding but also truly invested in the company’s success.We also cover the biggest mistakes entrepreneurs are making in the permanent jewelry industry. Sarah shares valuable insights on pricing, emphasizing the importance how charging not just for the chain, but the experience you’re offering. “You’re not just selling jewelry; you’re selling an experience! You get to decide your worth.” We chat about how many business owners leave money on the table because they undervalue their services.Finally, Sarah reminds us to stay open-minded in business, trust our gut, and take things one step at a time. If you don’t try, the answer is always no. This episode is packed with practical advice, inspiration, and a behind-the-scenes look at building a thriving permanent jewelry business.Tune in to hear Sarah’s story, learn about the tools she’s created to help other entrepreneurs and discover how to take your business to the next level! Don’t miss this episode, it might just change the way you think about your business and your worth!

In this final episode of our three-part series, we’re diving deep into what it really means to live your word of the year every single day—in life and business. For me, 2025 is all about alignment, and I’m already putting it into action in a big way. Stepping away from security and comfort to open my very own brick-and-mortar has been a dream in the making, and now it’s finally happening!But big goals don’t just happen overnight. That’s why I break them down into micro goals each week, I set a house goal, a personal goal, and a business goal. Whether it’s something as small as cleaning out the junk drawer or taking a bold step toward my vision, every little action adds up.The real magic happens when you take intentional action and actually implement what you’ve learned. Your word of the year isn’t just a theme, it’s a guide, a reminder to trust the process, stay the course, and keep showing up. So... what's your word?? & how are you bringing it to life? Let’s make it happen together!!

Welcome back to Part 2 of our three-part series, where we’re diving into the exciting process of choosing your word of the year and setting meaningful intentions for 2025!So, you’ve gotten some clarity on what you want for the year ahead from part 1, now it’s time to lean into it. Choosing a word of the year can be a powerful guide, helping you align your actions with your goals. But remember, simply reading a life-changing book or listening to a great podcast won’t create change unless you put what you’ve learned into action.I want to share a little about my journey with this practice. Back in 2022, my word was Breakthrough. Every decision I made that year came with the question: “Could this lead to a breakthrough?” I tried so many new things, creating photo ledges, designing dried floral arrangements, and even launching my website. At one point, I thought I might dive into wholesale and sell my creations to other boutiques or on Etsy.But you know what? I realized I wasn’t passionate about any of it. That’s when I decided to zero in on my values, like connection, community, and creativity. What could I do that truly embodied those values? I reimagined my shed as a space that reflected connection, community, and creativity—and then, serendipitously, I discovered permanent jewelry.My first backyard boutique event was a success, and soon my focus shifted entirely to permanent jewelry. Looking back, 2022 really was my breakthrough year.Fast forward to 2024, and my word was Epic. To me, this meant stepping into things that scared me, embracing the idea of YOLO, and showing my daughters that they can do anything they feel called to do. Whether it was launching a business or pushing myself out of my comfort zone, it was about living life on my terms.Now, as we approach 2025, my word is Aligned. I want to feel aligned in everything I do, whether it’s designing, spending time with my kids, nurturing my health, or connecting with my spouse. It’s about asking myself, “Does this align with my goals?” For example, if my goal is to lose weight, skipping my workout and eating a donut might not be the move!Your word of the year is meant to guide you, not anyone else. It’s okay to get input from others, but ultimately, it has to feel right for you. Think about what your ideal day looks like in 2025. How do you want to feel? What values do you want to embody? Take some time to reflect, and let your word serve as your compass.Pro tip: Use a piece of jewelry to symbolize your word of the year. Whether it’s a hidden message bracelet, a permanent bracelet, or a subtle charm, let it remind you of your intentions every day.If you’re still stuck, don’t worry! The workbook includes three pages of inspiring words to help you find the one that resonates with you. Tune in to learn how to choose the perfect word of the year, and let’s make 2025 your best year yet!Don’t forget: This is part two, so if you missed the first episode, go back and check it out. And stay tuned for the final episode of this series, where we’ll bring it all together. See you next time!

Welcome to Part One of our three-part series designed to help you step into the new year with intention and power! In this episode, we’re kicking things off with reflection, taking a deep dive into 2024 to uncover lessons learned, celebrate the wins, and set the stage for an incredible 2025!Grab your workbook (available in the Goldie Links Society Membership!) and join one of our upcoming Zoom calls. These calls are all about connection, sharing your journey, vocalizing your thoughts, and gaining the clarity you need to move forward with purpose. Take your time with the workbook. Seriously, don’t skip a single question! There’s so much magic in pausing to reflect on what worked, what didn’t, and how you can grow.A lot can happen in a year, and 2024 was no exception! Some highlights? Launching this very podcast, redesigning my website to support permanent jewelers in my permanent jewelry supplies, speaking at PJX (such a dream!), and growing a team of amazing mama makers who create a handmade chain, beaded stretchy bracelets & so much more! Oh, and let’s not forget the incredible relationships and loyalty I’ve built with my customers. Trusting my gut has been my guiding force, even when it meant making tough decisions, like letting go of a franchise after training three new Goldie Girls last year.Reflection isn’t just about patting yourself on the back (though, hey, you deserve it! 🙌). It’s also about spotting opportunities for growth. One of my biggest lessons? Start before you’re ready. It’s scary, but wow, does it pay off. And this year, I learned the importance of under-promising and over-delivering, it’s a game-changer for building trust and loyalty.Looking ahead, I’ve got my eyes on some key areas to level up. First, knowing my numbers. Back in 2020, I stopped using credit cards for my business, but I didn’t set clear financial goals. That’s changing! If you don’t know your profits or expenses, you’re flying blind. I’m also planning to show up more consistently on Instagram and in the Goldie Links Society Facebook group while diving deeper into email marketing to keep my community in the loop.Another focus? Saying “yes” only to opportunities that truly align with my goals. It’s time to vet events, ask the right questions, and get intentional about how I spend my time and energy.This episode is your nudge to pause, reflect, and reset. Let’s take a moment to honor where we’ve been, learn from it, and set our intentions for where we’re headed. As we move into 2025, let’s grow, trust our gut, and take intentional action.Stay tuned for Part Two, where we’ll dive into setting goals and choosing your Word of the Year. Don’t forget to join the Zoom calls and grab your workbook, it’s time to make 2025 your best year yet! ✨

How do you take a seasonal business like spray tanning and turn it into a multi-service success all while holding down a full-time job? Meet Tenley, the powerhouse behind Spray, a business offering spray tanning, permanent jewelry, piercing, and even hair tinsel! In this episode, Tenley shares how she took her side hustle of spray tanning in her living room to a full-blown brick-and-mortar!We dive into Tenley’s story of hustle, starting her spray tanning business from her home and expanding it to offer services her clients actually wanted, like permanent jewelry and piercing. The perfect add-on to her spray tanning biz! Adding it was a no-brainer, and going to PJX for professional training turned out to be a game-changer!Running a small business isn’t all rainbows and sunshine. We dive into the nitty gritty of budgeting, breaking even, and eventually leaving your 9-to-5 job if that’s the goal! Building a trusted team of professionals, like a CPA, attorney, and HR consultant, has been crucial to her success. Plus, she dished on the power of delegation and the importance of delegating tasks and finding employees whose strengths complement your own.Thinking of leveling up your business with new services? Tenley has the best advice: do your research, think about profitability, and make sure it’s something your clients actually want. Oh, and don’t forget about your team, listening to their feedback can make or break your biz!If you’ve ever wondered how to build a business while balancing a full-time job, or you’re looking for inspiration to expand your offerings, this episode is packed with practical tips and relatable stories. Tune in to learn how Tenley juggles it all and makes it work—one spray tan, sparkle, and piercing at a time!Links:www.spraycastlerock.comInstagram: @spraycastlerockPermanent Jewelry Trainings:Two Daisies: https://www.twodaisiespermanentjewelrytraining.co/Permanent Jewelry Training: https://www.permanentjewelrytraining.com/?fbclid=PAZXh0bgNhZW0CMTEAAaZESTJTtYJwl7YUfPuoFf09ei65SODFAfuCNLYTEZsBmJ6H92ojK9U1kB0_aem_kkH7JqDgamd8KkgFf5s3YQPermanent Jewelry Bestie: https://www.instagram.com/permanentjewelrybestie/?hl=en

In this personal and practical episode, we’re diving into a reality all entrepreneurs face: slow times! Whether it’s a quiet market day, a seasonal lull, or just a random week, it’s important to shift your mindset and maximize the opportunities these moments offer.Instead of sitting behind your table and moping, it’s time to get up, connect, and maximize your opportunities. Chat with the people walking around and build those valuable connections, they’ll remember you when they’re ready to buy. If you're at a slow market, use the time to talk to fellow vendors! One customer can lead to a chain reaction of success, from a single bracelet purchase to parties and beyond!Slow periods are a chance to be productive and proactive. Take this time to research new products, chains, or connectors. Take to social media and post some polls. Batch social media content, and plan posts for upcoming events like Valentine’s Day. Another great idea is to think about your goals for the new year and start planning for tax season. (All things we tend to push off because who wants to do taxes?!) Is your website up to date? Are your photos and branding on point? Use this downtime to refresh your displays, deep clean your shop, and tidy your home, which can directly impact your business mindset.Sometimes, the best ideas come when you take a moment to slow down. Meditate, take a long shower, or go for a walk to find clarity and inspiration. Reconnect with past customers through newsletters, social media messages, or texts. Try something new, like blogging, or even pick up a hobby to recharge your creativity.Remember, slow times happen in every business. This is your opportunity to dive into your to-do list, gain clarity, and make the most of the moment. It’s not about waiting for the perfect time—it’s about making every moment count!Tune in to hear more tips and inspiration for turning slow days into opportunities!Links:Goldie links society - https://www.goldielinkssociety.com/

What happens when a new mom moves to a town and can’t find the family-friendly resources she needs? If you’re Jen, you create your own!In this episode, we’re chatting with Jen, the heart and mind behind the Castle Rock Families Instagram account, a go-to resource for parents in Castle Rock, Colorado. What started during the pandemic as a simple way to connect with her new community has since blossomed into a thriving hub of local events, activities, and must-know recommendations.Jen shares the key to her success: balancing 80% family-friendly content with 20% personal and lifestyle posts to build trust and connection. She opens up about how showing her face and sharing her family helped her audience see the “real” person behind the page—and why authenticity is essential to engagement. If you’ve ever been camera-shy, Jen has tips to help you overcome that hesitation and start showing up for your audience.We also dive into the power of repurposing content, a simple but effective way to save time while maximizing reach. Jen shares why real relationships are at the core of her success, whether partnering with other businesses, collaborating with influencers, or creating events. Instead of just DM’ing, she encourages face-to-face connections and advises coming to the table with clear ideas that show how a partnership will benefit both parties.For events, Jen stresses the importance of setting clear expectations so customers know what to expect while creating urgency to keep people engaged. She is all about building authentic connections by supporting local businesses, stepping into their spaces, and cross-promoting them as much as possible.If you’ve been looking for ways to grow your community, build authentic relationships, or partner with influencers who get results, this episode is packed with actionable advice to help you get there. Tune in and get ready to be inspired by Jen’s journey and practical insights!Links:Instagram; https://www.instagram.com/castlerockfamilies/Website https://www.castlerockfamilies.com/

Today we are sitting down with Lindsay from Macarons and Mimosas. With 17 years of experience, Lindsay has helped countless small businesses build brands that stand out, starting with logos and business cards and evolving into designing stunning, functional websites. She’s worked with WordPress since back when hand-coding was the norm (talk about OG!), and she knows Shopify inside and out—yes, even before Shopify 2.0 made it easier for the rest of us.If you’ve ever wondered whether your local business even needs a website, Lindsay says the answer is always a resounding YES. A website doesn’t have to be fancy, but it does have to exist. Grab your domain name as soon as you pick your business name, it’s an investment that pays off big when you're ready to finally add a website to your permanent jewelry biz!Lindsay breaks down the pros and cons of WordPress versus Shopify, spilling the secrets of which platform to pick depending on your needs. She also explains why changing platforms can impact your SEO, so if you’re planning to sell products later, it might be smart to start choosing your website platform with that in mind!We also dive deep into SEO must-haves: meta tags, image alt text, keywords, and, of course, blogging. Don’t underestimate the power of a blog to boost your search rankings while spotlighting your expertise. And when it comes to website design, Lindsay shares her top tip: pick a theme you love! You can always add your custom touches to your site later on! Simplicity is everything—a cluttered site confuses customers, and confused customers don’t buy.On the techy side, Lindsay shares the lowdown on apps and plugins, which can either enhance your site or slow it to a crawl if you’re not careful. And for email marketing? Both of us agree—Flodesk is where it’s at!Lindsay’s enthusiasm for helping small businesses is contagious, and her advice is as practical as it is inspiring. Whether you’re starting from scratch or looking to level up your permanent jewelry site, this episode is packed with tips, tricks, and tools to take your online presence to the next level.Links:www.macaronsandmimosas.comInstagram: @macaronsmimosasFlowdesk: https://flodesk.com/Domain Authority Checker - MOZ - https://moz.com

Get ready for an episode packed with inspiration & hustle! This week, we’re chatting with Liv from The Pink Welder Podcast, a total boss babe juggling life with a permanent jewelry studio, podcast host, and law school student.Liv’s story starts when a not-so-permanent chain from an MLM fell off her wrist during a tennis match. That “aha!” moment sparked her journey into permanent jewelry, and she’s been making magic ever since. Fast forward to now: Liv runs her own jewelry studio in Tennessee, manages three employees, hosts pop-ups, and recently launched a charm bar that her customers absolutely love!In this episode, Liv spills the tea on her pivot from unpredictable pop-ups to creating a gorgeous studio space with hopes to open a storefront in the future! We dive into social media struggles (because we all know staying consistent is HARD), her genius tips for booking sorority events, and her process of building a team & letting go of control when your brand is your baby.As if that’s not enough, Liv is a self-proclaimed podcast girlie who turned her love of learning and chatting into The Pink Welder Podcast. She’s got a refreshing perspective on success, reminding us that it’s about more than just vanity metrics, it’s about creating a life and business that truly works for YOU.Oh, and for all you business owners dreaming about new services or a studio makeover, Liv’s here to share her must-haves and lessons learned. From engravers to setting up the perfect customer experience, we’ve got the inside scoop. Plus, she drops a few true-crime tidbits (because what’s a law student without some courtroom drama?) that you won’t want to miss.Liv’s advice is simple but powerful: trust your gut, take risks, and don’t let anything hold you back. Whether you’re building a business, chasing a dream, or just trying to balance it all, Liv’s story will leave you fired up and ready to conquer your next big move.Tune in now for all the laughs, lessons, and inspiration you need to take your permanent jewelry business & life to the next level!Links:The Pink Welder Podcast Instagram: https://www.instagram.com/pinkwelderpod/

Today we are joined by two powerhouses in the permanent jewelry world! Lyndi Love, founder of Permanent Jewelry Bestie, and Shari Tammietti, owner of Permanent Jewelry Training. Both started their businesses in 2022 and have taken the industry by storm with their innovation, passion, and creativity.Shari began her journey on a whim, seeking a fun, creative outlet, and has since expanded her offerings to include a charm bar, a trucker hat bar, and a comprehensive permanent jewelry training program. Lyndi’s story started with her love for jewelry and an engineering mindset that helps her constantly improve processes. After juggling a full-time tech job, permanent jewelry training, and her own business, Lindy took the leap in January 2023 to go all in on permanent jewelry.Together, they’ve created the Unchained Retreat, a unique experience for entrepreneurs and creatives to invest in themselves and their businesses taking place in April of 2025 in Tulum Mexico! Lindy and Shari share how collaboration—even with perceived competition—has fueled their success and why surrounding yourself with ambitious, passionate people is key to growth.This retreat is more than just business tips—it’s about personal growth, self-discovery, and overcoming limiting beliefs. With workshops on hiring, payroll, and personal development (like diving into your Enneagram), attendees will leave with a better understanding of themselves and their businesses. Lyndi and Shari believe that the conversations and connections formed in those “in-between moments” can be truly transformative!We also chat about the courage it takes to step out of your comfort zone. Whether it’s being the first one on the dance floor or saying “yes” to opportunities that scare you, growth requires risk. As moms and entrepreneurs, they encourage others to use their families as motivation, not an excuse, to invest in themselves.This all-inclusive retreat in Tulum promises to take care of everything from meals to transportation, so you can focus on learning, connecting, and recharging. Spots are limited, so if you feel called to go, now is the time to take action!Get ready to feel inspired, empowered, and excited to take the next step in your business journey!Permanent Jewelry Bestie Instagram: https://www.instagram.com/permanentjewelrybestie/Permanent Jewelry Training Instagram: https://www.instagram.com/permanentjewelrytraining/The Unchained Retreat Instagram: https://www.instagram.com/theunchainedretreat/

In this episode, we chat with Shari Tammietti, an esthetician educator turned permanent jewelry trainer who’s making waves in the permanent jewelry world! Shari’s story begins with a spontaneous family vacation detour in 2022. After a visit to a tiny studio for some permanent jewelry, where she dropped $800 on three necklaces, Shari had her lightbulb moment: “I can do that!”From esthetician educator and band tee designer to permanent jewelry expert and trainer, Shari has taken her passion and resourcefulness to new levels! With her knack for teaching, she created one of the first-ever permanent jewelry training courses. Her flexible, self-paced program teaches everything from sourcing quality supplies to mastering the craft. And now, she’s added a content creation course to help entrepreneurs level up their marketing game!Collaboration over competition: Shari is all about supporting women in business and showing that success is abundant when we uplift one another. While industry saturation can be tough, Shari believes in finding your unique edge, your “it factor,” and showcasing what makes you stand out.As if that’s not enough, we also dive into her upcoming retreat in Mexico with Liz from Permanent Jewelry Bestie! These in-person events go beyond business, offering life-changing opportunities for personal growth, connection, and self-discovery. Shari reminds us how crucial it is to carve out time for ourselves, even amidst the chaos of motherhood and entrepreneurship.If you’re ready to start or grow your permanent jewelry business or just need some inspiration, this episode is a must-listen! Shari’s journey is proof that with a can-do attitude, collaboration, and creativity, you can achieve incredible things.Instagram: @permanentjewelrytraining & @theunchainedretreat

In this episode, I’m joined by the amazing Kali and Krissy from Priced By Glow! These two powerhouse women have mastered the art of evolving their businesses to meet the needs of their clients while staying true to their passions. Starting in the spray tanning world, they quickly realized the importance of adding new services to keep their businesses thriving even during the off-season. Today, they’ve expanded into teeth whitening, ear piercing, and even foot soaks with more exciting additions on the way!We chat about how Kali and Krissy found opportunities, like ear piercing, which allowed them to bring in new clients and elevate their offerings with a welcoming environment. Complete with princess packages and snacks for kids when they come to get their ears pierced & how they use fun and creativity to set them apart! With a growing inventory of earrings and an emphasis on ear styling, they’ve turned piercing into a repeat business opportunity that keeps clients coming back.But it’s not just about the services they both offer at their brick-and-mortar, they dive into how they’ve built confidence in themselves and their students through thoughtful training programs and continuous updates. They’ve created a system that empowers others to succeed! Adding new services isn’t just about growing your income, it’s about creating experiences your clients love, building your confidence, and evolving into the best version of your business!And if you’re wondering about the latest addition to their training, foot soaks are here! They’ve created a relaxing, self-care experience perfect for the colder months, bringing in a whole new set of clients who might never have stopped by for spray tanning. It’s all about finding ways to make people feel great while creating more opportunities for your business to shine.This episode is packed with inspiration, practical tips, and a reminder that growth often comes from stepping outside your comfort zone. Kali and Krissy’s journey shows that with creativity, confidence, and a little sparkle, you can build a business you love and help your clients feel amazing in the process.Tune in to hear how Kali and Krissy have turned their business dreams into glowing success and how you can do the same!https://piercedbyglow.com/Use Code "GOLDIE50" for $50 off the piercing training! Instagram: piercedbyglow

Hey Guys! This a personal episode…and I mean perrrrsonal. I am opening up my life and sharing with you something that has happened to me very recently that I feel compelled to share.*Trigger warning* This episode talks about pregnancy loss. I know how sensitive this can be for some so please, take care of yourself ** We are all small business owners (or soon-to-be.) A lot of us are one-woman shows with operating our businesses. I have recently experienced my 5th miscarriage. I am sharing with you how that has impacted me and my thoughts about IF something were to happen to me or my family and I had to take a break…how would my business run? I share with you how letting go and TRUSTING is a huge lesson for me and where that has served me in the past personally and professionally.This is difficult to share and I feel many people keep it close. I have found that when I feel seen and understood by a community of people that have gone through the same thing, it is life-changing. No-one should go through these things alone. I encourage you to reach out if you are struggling, no matter what it is, because you are not alone.

In today's episode, we chat with Caley, a lifelong entrepreneur with an impressive journey that spans industries and ventures. From starting a company selling socks to owning a Hotworx franchise, Caley’s story is one of relentless passion, adaptability, and the lessons learned along the way!Caley shares her early experiences, including her textile and apparel education, testing denim for corporate clients, and learning the ropes of quality control in various industries, including organic foods. Each business has been a stepping stone, leading to her love of wellness, fitness, and health. Her journey led her to open a Hotworx franchise, a place where fitness meets infrared saunas, delivering a health and wellness experience close to her heart. Caley is also passionate about home births, leading her to be a doula. Is there anything the woman can’t do?!? She’s passionate about sharing her knowledge and empowering others to take charge of their health in all aspects of life and business.Caley shares her best advice for anyone starting out! Trust your gut & follow your interest and never fear failure! Whether you're in a franchise or building your permanent jewelry business from the ground up, Caley’s wisdom on growth and staying true to your passion will leave you inspired!Links:Instagram @wildmama__Podcast: Wild Mama Podcast

In today’s episode, Mandy from Two Daisies takes us through her unique path from hairstylist to permanent makeup artist, and now, permanent jewelry specialist and trainer! Based in Washington, Mandy has spent her entire career in the beauty industry. Two years ago, she decided to add something extra to her offerings, that's when she stumbled upon the world of permanent jewelry!With an established clientele that already trusted her, Mandy found the transition into permanent jewelry a natural fit. She started small, offering an initial 10 bracelets at half price in her studio to get comfortable. From there, things took off as she built a dedicated website and grew her customer base. We open up about pricing: whether to charge by the inch, by metal type, or through tiered options and how to approach price increases with confidence as you master your craft.We also dive into the decision to pursue permanent jewelry training, weighing the benefits of paid courses and DIY approaches. Mandy has created her own training starting off with just a PDF turned full blown permanent jewelry training which she’s continually improving! If you’re considering adding permanent jewelry to your business, Mandy’s insights on learning, growing, and evolving will be invaluable.And for those struggling with social media, Mandy’s advice on posting—talking to your followers like friends, sharing why you’re passionate about permanent jewelry, and making your content authentic—is a breath of fresh air.Tune in for a fun, inspiring conversation about finding your niche, taking the plunge, and adding something special to your beauty business!