044: From Pop-Ups to a Permanent Space: How to Know You’re Ready for a Brick & Mortar
Goldie Links Permanent Jewelry Podcast · Jennifer Thyrion
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Show Notes
I did it! I officially opened my brick-and-mortar! After my soft opening on March 1st, I’m still recovering (send coffee!), but I wanted to sit down and share my journey with you. More importantly, how do you know when YOU’RE ready to take the leap and open a permanent space for your business permanent jewelry business?
When I first started, I loved the ease of popping up at events, the quick setup, and no strings attached. But as my inventory grew with bangles, glow-ups, stretchy bracelets, and the addition of my charm bar, the constant packing and unpacking became exhausting.
So, how do you know if a brick-and-mortar is the right move? Are customers constantly asking if you have a permanent location? Do you have strong brand loyalty with repeat clients? Is there something else you can offer? is there anything lacking in your area? What sets you apart? Are you financially ready?
I thought I was ready before, but life had other plans. The first space I wanted got rented out, and at first, I was devastated. But after reflecting, I realized it wasn’t the right fit anyway. Fast forward, that same space was re-offered to me, and I actually said no. Everything happens for a reason, and timing is everything!
After launching my supplies at PJX and growing my business in new ways, I knew I needed to wait. And when I felt ready again in the Fall of 2024, I found the perfect spot! More space, an ideal location in downtown!
In this episode, I’m breaking down all the things you should consider before making the jump into a brick-and-mortar. If you're debating the move, this one’s for you! Tune in and let’s talk about growth, timing, and trusting the process.