066: Building a Profitable Permanent Jewelry Business: Numbers, Systems & Social Media with Krista

In this inspiring episode, we sit down with Krista from Full Circle in Virginia to talk all things brick-and-mortar life, permanent jewelry, growth, and what really happens behind the scenes of building a successful Brand. Krista shares how she got started 3.5 years ago after discovering permanent jewelry on Instagram, beginning as a pop-up and eventually growing into a full storefront and a studio space. What started as curiosity quickly turned into passion, and that passion built a business.

At the heart of Krista’s brand is connection. She believes the relationship clients build with the artist is just as important as the jewelry itself. We talk about team building, training employees, and creating a culture where people actually want to stay, whether that’s through hourly pay, commission, or a hybrid structure. When you love what you’re doing, it doesn’t feel like a hustle, and that energy shows in every part of the business.

Krista also opens up about rebuilding her Instagram after losing her account due to trademarking, and how strategic social media ads, especially localized pop-up ads, helped her regrow her audience and visibility. Permanent jewelry has become the highest revenue driver in her brick-and-mortar space, and she’s constantly thinking about new ways to evolve her studio experience, including her popular “chain of the month” strategy that keeps customers coming back.

This episode is a powerful reminder that the ups, downs, setbacks, and reinventions are all part of the journey. Krista’s message is clear: if you love it, fight for it. Keep learning, keep listening to your customers and your team, and trust that every part of your journey matters.

Website: https://fullcirclepermanentjewelry.com/

Instagram: @fullcircle.rva