071:From Pop-Ups to Partnerships: How Parker J Built a Thriving Permanent Jewelry & Charm Bar Brand

In this episode, we chat with Rachel and Jess from Parker J, a permanent jewelry and charm bar brand based in Huntington Beach, California. They share how their partnership began, what it’s like running a business together, and why staying rooted in integrity and realistic expectations has helped them grow their brand. The Parker J team will also be exhibiting at the Permanent Jewelry Expo (PJX), where they’ll be showcasing their custom charm bar, including starter kits and everything else you might need to get started!

We talk about how a pop-up event sparked new opportunities for their business and why showing up professionally at events matters just as much as the sales you make. Rachel and Jess share that pop-ups are about more than just revenue for the day, they’re about building relationships, creating connections with customers and vendors, and putting your brand out into the world.

The conversation also dives into adding a charm bar to expand their offerings, navigating charm quality and pricing, and understanding perceived value in your products. They share honest insights about customer service, adapting your communication style, and how your mindset and attitude can leave a lasting impression long after an event is over.

This episode is packed with real talk about growing a permanent jewelry business, managing pop-up events, and building a brand that stands for more than just jewelry, all while choosing faith over fear.

Links:

Instagram: https://www.instagram.com/parkerj.pj/?hl=en

Fair: Park J jewelry and charm bar on Fair