Getting to "Hell Yes!".

The 75% Rule: How to Double Your Home Buying Power (That 97% of People Don't Know) | Getting to Hell YesWhat if you could double your purchasing power when buying a home, using the same income?Peter Yoder, Founder of Series Homes, reveals the hidden federal lending policy that's been around since the 1960s but almost nobody knows exists: The 75% Rule for two-to-four unit properties."Your purchasing power in a six cap market for a two-to-four unit building is double what it would be for a single-family home. And you can do that with three and a half percent down through FHA."🎯 IN THIS EPISODE:→ The 75% Rule Explained: How buying a duplex/triplex/fourplex as your primary residence lets you count 75% of rental income when qualifying for your mortgage→ The Math That Changes Everything: $100K salary → $600K home vs. $1.2M duplex with the same income→ The Three Gaps Series Homes Is Closing: Search (MLS data is broken), Financing (most brokers don't know this exists), Management (first-time landlords are overwhelmed)→ Why Two-to-Four Unit Properties Are Built at 1% of What They Should Be→ The Missing Middle Problem: The most naturally occurring affordable housing nobody's building→ Why Institutional Players Can't Touch This Space (and why that's your opportunity)→ The Sequencing Failure: Why policy exists but the infrastructure doesn't💡 KEY INSIGHTS:"Two-to-four is perhaps the most naturally occurring affordable housing typology out there. If it's on a single-family zoned lot, it's large enough for the rental units to cover much if not most of the owner's mortgage. But it's built at one percent of the rate of single-family and large multifamily combined.""If you call ten mortgage brokers and ask if you can count rental income on a property you're buying as a primary residence, eight will tell you no. They don't understand the policy.""People think real estate investing is for rich people. But this strategy was literally designed by federal policy to help first-time buyers build wealth. It's been in place since the 1960s. We're just making it accessible."📊 PETER'S BACKGROUND:• Second hire at Flock (property management tech)• Financial analyst at Progress Residential (institutional single-family)• Studied housing policy in grad school• Founded Series Homes to close the gap between policy intention and market reality🔥 WHY THIS MATTERS:97% of the rental market is mom-and-pop investors. This is how most people build wealth through real estate. But the infrastructure to support owner-occupied investing in two-to-four unit properties doesn't exist.Series Homes is building that infrastructure:✅ Clean MLS data that actually surfaces qualifying properties✅ Lender partnerships with brokers who know the 75% rule✅ Management support for first-time landlords✅ End-to-end experience from search to closing to operationsTHE ECONOMICS:• Double purchasing power (same income)• Cash flow from day one• Near-zero housing costs• Equity building in appreciating asset• 3.5% down payment (FHA)• Conventional, FHA, and VA all support this🎙️ ABOUT GETTING TO HELL YES:Getting to Hell Yes explores how the best operators and founders identify high-intent buyers, build differentiation that matters, and create winning strategies. Hosted by Guillermo from IrisCX.#RealEstateInvesting #SeriesHomes #PeterYoder #The75PercentRule #TwoToFourUnit #MissingMiddle #WealthBuilding #RealEstate #HousingPolicy #AffordableHousing #GettingToHellYes #MortgageFinancing #PropertyManagement #SmallMultifamily #OwnerOccupied #FirstTimeInvestor #HousingAffordability #RealEstateStrategy #Duplex #Triplex #Fourplex #FHA #Conventional #PropertyInvesting #IrisCX #GTHY

The Profit Hiding in Your Insurance Line Item: Nicolas Lares on Captive Insurance | Getting to Hell YesWhat if the insurance premiums your residents pay every month could generate profit for YOU instead of insurance carriers?Nicolas Lares, Founder of Insur3Tech, reveals how captive insurance structures are transforming property management economics and why at least three major PM companies are already doing it."Renters insurance has the highest profit margin of any insurance product that exists in the entire ecosystem. If somebody is paying for insurance, odds are an insurance company is making money off of that."🎯 IN THIS EPISODE:→ How Captive Insurance Works: Stop letting carriers keep your underwriting profit→ Why renters insurance is the highest-margin product in insurance (and how to capture that margin)→ The Compounding Advantage: Small percentage differences today = massive outcomes in 20 years→ Tax Strategy: How captives become balance sheet optimization, not just risk management→ Resident Benefits Packages: From "junk fees" to genuine value through profit sharing→ The Three Companies Already Running Captives: What they know that you don't→ From Baseball to Insurance: How an athlete's mindset drives rapid iteration💡KEY INSIGHTS:"People who are not in insurance typically don't realize that there is an alternative to just paying a traditional insurance company. There's a vehicle where people can actually get that money back.""The people getting into captive structures today - ten, fifteen, twenty years down the road, they're gonna have this massive cash stockpile built within the captive from all these years of underwriting profit.""Small percentage differences at the beginning make a huge difference at the end."🔥WHY THIS MATTERS:Insurance in property management has always been treated as a necessary expense. Something you budget for, minimize if possible, and certainly don't think of as a profit center.But that's only true if you're playing the traditional game.Captive insurance transforms your insurance line item into:✅ Strategic capital accumulation✅ Tax optimization and deferral✅ Resident incentive alignment✅ Long-term wealth compoundingThe operators who figure this out first will have a structural advantage that's almost impossible to catch.💰 THE BOTTOM LINE:At least three major property management companies are already running captives. They've done the math. They've seen what 10, 20, 30 years of underwriting profit looks like when it flows back to owners instead of carriers.Insurance isn't just about risk anymore. It's about profit. It's about strategic capital. It's about building wealth that compounds over generations.#PropertyManagement #Insurance #CaptiveInsurance #Insur3Tech #NicolasLares #RealEstateInnovation #PropTech #GettingToHellYes #RealEstateOperations #ResidentBenefits #RealEstateInvesting #PropertyTech #Multifamily #SingleFamilyRental #TaxStrategy #BalanceSheet #WealthBuilding #RealEstate #Innovation #FinancialStrategy #PropertyManagementSoftware

From Five to Forty: Daniel French on Why North Point Is Betting Everything on Leverage | Getting to Hell YesDaniel French, newly appointed CEO of North Point, is leading one of the most ambitious transformations in property management: going from 5 doors per person to 40 doors per person without burning out the team.This isn't about working harder. It's about leverage. Centralization. Technology. Process."This space is in its operator era right now. We're in an era of operational excellence. This is the time."🎯 IN THIS EPISODE:→ The Five to Forty Thesis: How North Point is 8x'ing productivity through leverage, not heroics→ Why scattered-site property management is harder than multifamily and why that creates the opportunity→ North Point 2.0: What transformation actually looks like (not iteration; transformation)→ The dual customer challenge: Keeping both owners AND residents at "hell yes"→ Why systems thinking is the only competitive advantage that matters→ Creative destruction: How to actively fire yourself every day to force innovation→ Daniel's journey from nearly going bankrupt in 2008 to building a $2B multifamily operation🔥 WHY THIS MATTERS:Lower-density property management is having its moment. The innovation that swept through large-scale multifamily is finally coming to the complicated, messy world of single-family and small portfolios.The operators who embrace leverage, experiment fearlessly, and think in systems are going to define the next decade.Which side of that transformation do you want to be on?#PropertyManagement #SingleFamilyRental #SFR #NorthPoint #DanielFrench #RealEstateInnovation #PropTech #GettingToHellYes #RealEstateOperations #BTR #ScatteredSite #PropertyTech #Multifamily #OperationalExcellence #SystemsThinking #Leverage #Centralization #PropertyManagementSoftware #RealEstate #Innovation #Leadership #Transformation #GTHY #IrisCX

Brand Promise in Property Management with Lauren Stinson, Melanie French & John CarlsonWhat does "brand" actually mean in property management? Three industry leaders break down the difference between personal brand, company brand, and brand promise and why most operators get it completely wrong.Key Takeaways:Personal brand = what people say when you're not in the room (you don't get a vote)Company brand = why people choose youBrand promise = what people actually buyFive-star customer experience requires five-star employee experience firstBrand is a living organism, not a locked asset2025 will sort winners (making it happen) from losers (letting it happen to them)The Panelists: Lauren Stinson (LL Creative) - Brand agency CEO Melanie French (RR Living) - Property management CEO John Carlson (Mark Taylor) - CEO & Multifamily Forward hostHosted by Guillermo from IrisCX.

🎙️ Getting to Hell Yes! with Ryan Killian | Scaling Operational Excellence in SFR & BTRIn this episode of Getting to Hell Yes!, we sit down with Ryan Killian, President of RENU Management, to unpack how he’s building one of the most operationally disciplined property management platforms in the Single-Family Rental (SFR) and Build-to-Rent (BTR) space.With experience across FirstKey Homes, American Homes 4 Rent, and now leading RENU, Ryan shares a behind-the-scenes look at what it really takes to hit NOI targets, scale service delivery, and build teams that can execute at the highest level.💡What You’ll Learn:* Why centralized operations are non-negotiable in modern SFR/BTR* How RENU uses real-time dashboards and AI to spot issues before they show up in financials* The dangers of disconnected systems and how to build a platform that supports both local execution and national scale* Why Ryan believes “NOI is earned on the ground,” and what that means for team structure* Building owner trust with better visibility, faster response times, and performance-based accountability* The hidden cost of reactive operations and how RENU fixes that with process, not just people* The importance of proactive maintenance, budget discipline, and staffing flexibility🔗 More About RENU Management:RENU is a turnkey management partner for BTR and SFR portfolios, combining local field ops with centralized tech and reporting. Learn more: [https://www.renumanagement.com](https://www.renumanagement.com)🎙️ Hosted by Guillermo Salazar, CEO of IrisCX — remote telemaintenance software designed to reduce trips, cut turn time, and bring operators closer to the unit.👍 Like this episode? Hit Subscribe, leave a comment, and share with your team.#GettingToHellYes #RENUManagement #PropertyManagement #SFR #BTR #RealEstateInnovation #NOI #OperationsLeadership #Proptech #RyanKillian #GuillermoSalazar #FieldOps #PropertyPerformance #GTHY #IrisCX

🎙 Getting to Hell Yes! with Colleen Yeager | Building Resident-First BTR CommunitiesColleen Yeager, Chief Operating Officer at Quinn Residences, shares how she's scaling built-to-rent communities by listening to what residents actually want. From fenced yards and pet-friendly amenities to tech-enabled maintenance and community design, Colleen breaks down how data, operational excellence, and on-site teams drive Quinn’s “Hell Yes!” resident experience.👉 Why renters choose Quinn over buying👉 Why fences means fitness centers in BTR👉 How operations became a revenue driver👉 Designing for pets, people, and predictabilityIf you're in property management, development, or just want to learn how to create an unforgettable customer experience, don’t miss this one.🔔 Like, comment, and subscribe for more episodes of Getting to Hell Yes!#PropertyManagement #BTR #RealEstateInnovation #CustomerExperience #QuinnResidences #IrisCX #GTHY

Stephanie Gubiotti (FIRE) joins us to unpack the biggest missing piece in multifamily: the people.From leasing agent to innovation leader, Stephanie shares how FIRE (Foundation for Innovation in Real Estate) is tackling talent gaps, technology adoption, and the murky early-career path in property management.In this episode: Why FIRE is not* just another conference* Bridging tech and operations with real-world mentorship* What makes a sustainable property career path* How philanthropy and proptech intersect* And the one question keeping leaders up at night: Who’s going to run this building in 5 years?📈 If you care about the future of operations, leadership development, or scalable innovation in real estate, you don’t want to miss this one.#Multifamily #PropTech #FIRE #PropertyManagement #EmergingLeaders #GettingToHellYes #IrisCX #GTHY

🔒 Revolutionizing Real Estate Lending with Legal Automation | Nema Daghbandan | Getting to Hell Yes!How do you go from law firm partner to legaltech founder? In this episode, Nema Daghbandan, CEO of Lightning Docs and partner at Forge Law Group, shares how he's turning the private lending world upside down by automating real estate loan documents. Learn how Lightning Docs is transforming transaction speed, legal cost, and risk in a space long overdue for disruption.🧠 From flat fees and malpractice risk to the rise of securitization, AI, and document automation, this is one of the most in-depth looks at how legal services are being unbundled, specialized, and productized.📉 Risk, 📈 Scale, 💼 Proptech - this one has it all.👉 Watch now and hear why Nema says: “You’re either the disruptor or the disrupted.”#LegalTech #PropTech #PrivateLending #LightningDocs #GettingToHellYes #RealEstateInvesting #Automation #LawyerToFounder #IrisCX #GTHY

🎯 Getting to Hell Yes! with Briant Carcamo | Solving the Multifamily Budgeting Crisis with ViziblyWelcome to Season 3 of Getting to Hell Yes! and what a way to kick it off. In this episode, we’re joined by Briant Carcamo, founder and CEO of Vizibly, to unpack the most painful, inefficient, and misunderstood process in all of property operations: budgeting.From his roots at Greystar and Steadfast, to founding Visibly and building a purpose-built forecasting engine for multifamily, Briant walks us through the data disasters, ownership politics, and human workflows that plague budget season and why legacy solutions simply don’t solve the real problem.We cover:Why budgeting is broken (and political)How 1% GPR misses wreck NOIBuilding buy-in with financial literacyStartup lessons from Visibly’s go-to-marketWhether you're buried in budget prep or building tools for operators, this one hits hard.🎧 Listen in and learn why solving budgeting = unlocking trust.#MultifamilyBudgeting #PropTech #RealEstateOperations #Vizibly #FinancialModeling #NOI #AssetManagement #PropertyManagementSoftware #GettingToHellYes #GuillermoSalazar #BudgetSeason #CapitalPlanning #SaaS #MultifamilyInnovation #IrisCX #GTHY

🔥 Getting to Hell Yes! with Lucas Bourgeois — Fraud Prevention, Revenue Protection & Front-End FrictionFraud is no longer a back-office problem, it’s a revenue, NOI, and trust problem.In this episode of Getting to Hell Yes!, we sit down with Lucas Bourgeois, Head of Growth at Get One Hundred, to unpack how multifamily operators can stop fraud before it hits occupancy, collections, and bad debt.Lucas shares why most fraud solutions fail, how siloed screening creates blind spots, and why adding the right friction at the front of the funnel actually improves the renter experience while protecting assets. 🎯 Key Takeaways from the Episode:* Why fraud prevention must happen before applications hit leasing teams* How biometric identity verification changes the game* The hidden cost of “empty calorie” applications* Why leasing agents shouldn’t be underwriting risk* How consumption-based pricing aligns incentives better than per-unit models* What AI, bots, and automation mean for the future of leasing & fraudIf you’re an owner, operator, revenue leader, or PropTech executive, this episode delivers a real-world look at how fraud impacts leasing velocity, bad debt, and long-term portfolio health and how to fix it.💬 “It’s easier to stop a bad lease than recover from one.” — Lucas Bourgeois#GettingToHellYes #LucasBourgeois #FraudPrevention #Multifamily #PropTech #RevenueProtection #BadDebt #LeasingStrategy #PropertyManagement #AIinRealEstate #RentalHousing #NOI #GrowthLeadership #GTHY #IrisCX

🔥 Getting to Hell Yes! with Derrick Gruner | Capital, Debt & Real Estate CyclesIn this episode of Getting to Hell Yes!, we sit down with Derrick Gruner of RWA Group to break down what’s really happening in today’s capital markets and how debt shapes everything from housing supply to operator survival.We unpack how lenders think about risk, why debt cycles matter, how capital actually moves in real estate, and what operators misunderstand about leverage, underwriting, and long-term strategy .If you’re an operator, investor, or leader trying to understand where the market is headed, this conversation brings clarity.#GettingToHellYes #RealEstateFinance #CapitalMarkets #PrivateDebt #Multifamily #SFR #RealEstateInvesting #Leadership #HousingMarket #PropTech #IrisCX

🔥 Getting to Hell Yes! with Gina Davis | Property Ops → Vendor Partner (PestShare)In this episode of Getting to Hell Yes!, we sit down with Gina Davis, a 25+ year property management leader who’s worked every role from onsite to President of Property Operations and now brings that operator perspective to the vendor side at PestShare.This conversation goes beyond pest control and gets into how decisions actually get made in multifamily and SFR.🎯 We cover:* Why pest control is a corporate decision, not just a site issue* The hidden costs of choosing vendors by price alone* How vendor failures impact residents, staff, reviews, and NOI* What it takes to move from “good enough” to Hell Yes!* How operators and vendors can build real partnershipsIf you’re an operator, vendor, or leader navigating today’s pressure-filled market, this episode delivers real-world insight you can use immediately.#GettingToHellYes #PropertyManagement #Multifamily #SFR #VendorPartnerships #Operations #Leadership #PropTech #PestShare #IrisCX #GTHY

🔥 Getting to Hell Yes! with Mark Brower | Purpose-Driven Property ManagementIn this episode of Getting to Hell Yes!, we sit down with Mark Brower, founder of Mark Brower Properties, to talk about purpose, leadership, and building a property management business that actually lasts.Mark shares why property management isn’t a commodity, how vision and values attract the right clients, and why long-term thinking beats chasing short-term fees. We dive into buyer psychology, client fit, churn, delegation, and what it really means to build enterprise value in property management .If you’re a property manager, investor, or operator looking to move from “good enough” to Hell Yes, this conversation is for you.#GettingToHellYes #PropertyManagement #Leadership #RealEstateInvesting #SingleFamilyRental #PMGrowth #Entrepreneurship #VisionDriven #ClientExperience #IrisCX #GTHY

🔥 Getting to Hell Yes! | Special AI Episode — What Operators Need to Know NowIn this Special AI Episode of Getting to Hell Yes!, we bring together Marlana Murdock (Western Wealth Communities), David Shaw (Livly), and AJ Buck (Loebsack & Brownlee) to cut through the AI hype and talk about what actually works in multifamily and property management today.Fresh off OPTECH, this conversation covers how to buy, deploy, and govern AI safely, where operators should start, and the biggest risks leaders overlook from data readiness and workflow gaps to liability, compliance, and change management .If you’re evaluating AI for leasing, operations, maintenance, or resident experience, this episode delivers practical guidance not buzzwords.#GettingToHellYes #AIinMultifamily #PropertyManagement #PropTech #ArtificialIntelligence #MultifamilyOps #Leadership #Operations #ChangeManagement #OPTECH #IrisCX #GTHY

🔥 Getting to Hell Yes! with Bert Wray | Discipline, Data & Maintenance OpsIn this episode of Getting to Hell Yes!, we sit down with Bert Wray from Chadwell Supply to talk about what’s really breaking maintenance operations and how discipline, planning, and partnerships fix it.From military leadership to affordable housing ops to national supply strategy, Bert shares why emergency mode is killing teams, how poor planning drives hidden costs, and why doing the simple things consistently beats chasing quick savings .If you work in multifamily operations, maintenance, or property management, this episode is packed with real-world insights you can apply immediately.#GettingToHellYes #Multifamily #MaintenanceOps #PropertyManagement #Operations #Leadership #MRO #SupplyChain #AssetManagement #ResidentExperience #PropTech #IrisCX #GTHY

🔥 Getting to Hell Yes! with John McCahan: Transforming CX, Reducing Chaos & Scaling with DisciplineWhat does it take to transform a legacy organization, unify cross-functional teams, reduce contact rates by more than 70%, and build a culture where customer experience, revenue, and operational excellence actually work together?That's exactly what we unpack in this powerful episode of Getting to Hell Yes! with John McCahan — former EVP of Customer Experience at FTD, U.S. veteran, transformation leader, and the guy companies call when everything is on fire and they need someone who can actually fix it.Getting to Hell Yes! Live with …John has led customer experience transformations across banking, automotive, health & beauty, manufacturing, and perishable logistics (flowers!). His work proves one thing:👉 If you solve the right problems with the right data, everything else such as customer happiness, efficiency, and revenue becomes predictable.

🔥 Getting to Hell Yes! with Reshma Block — Scaling SFR Through Technology, Trust & OutcomesWhat does it really take to scale a single-family rental platform from 27,000 to 100,000+ homes while navigating an IPO, rebuilding enterprise architecture, and delivering $1.5B+ in balance sheet uplift?In this episode of Getting to Hell Yes!, we sit down with Reshma Block, former CTO of Tricon Residential, to unpack how technology leaders earn internal buy-in, drive real business outcomes, and move beyond “tech for tech’s sake.”Reshma shares how design thinking, open APIs, vendor partnerships, and disciplined innovation helped Tricon scale faster and smarter while improving both resident and employee experience.Key Takeaways from the Episode:*Why technology must start with the asset and balance sheet, not the tool*How internal “selling” matters just as much as external buying*Buy vs. build decisions that actually scale in SFR*Using design thinking to uncover real friction (not assumed problems)*Why CX, retention, and lifetime customer value are becoming unavoidable in housing*How innovation, people, and process must move together to get to “Hell Yes!”This episode is a must-watch for CTOs, CIOs, operators, investors, and PropTech leaders navigating growth, margin pressure, and rising customer expectations.Favorite insight:💬 “There is no silver bullet in tech. You need people, process, and technology synchronized to create real value.”#GettingToHellYes #ReshmaBlock #PropTech #SingleFamilyRental #SFR #TechnologyLeadership #DigitalTransformation #CustomerExperience #EnterpriseArchitecture #RealEstateTechnology #Innovation #CX #IPOJourney #IrisCX #GTHY

What actually gets a buyer to say “Hell Yes” in today’s market?In this episode of Getting to Hell Yes!, we sit down with Dave Dexter, Founder & Managing Partner at RevScale Partners, to unpack what modern buyers expect, why most sales motions fall flat, and how real growth happens when sellers stop pitching and start helping.Dave brings decades of experience building and scaling revenue teams across SaaS, PropTech, and multifamily. His perspective is clear: buyers don’t need more pressure - they need clarity, confidence, and a trusted guide through change.Key Takeaways from the Episode:*Why discovery beats demos every time*How to uncover real buyer pain instead of manufacturing urgency*The role of trust and credibility in getting to “Hell Yes”*Why alignment across sales, marketing, and leadership drives revenue scale*How sellers can enable change instead of forcing decisionsThis conversation is a masterclass for founders, revenue leaders, and sales professionals who want to win smarter, build trust faster, and create long-term customer relationships.If you sell, lead, or influence buying decisions, this episode will change how you think about revenue.#GettingToHellYes #DaveDexter #RevScalePartners #SalesLeadership #RevenueGrowth #B2BSales #SalesStrategy #BuyerJourney #GoToMarket #PropTech #Multifamily #FounderInsights #IrisCX #GTHY

🎙️ Getting to Hell Yes! with Tim Wallace - “From Inspections to Innovation: How zInspector is Transforming Field Operations”What does it take to bring efficiency, trust, and technology together in property management?In this episode of Getting to Hell Yes!, we sit down with Tim Wallace from zInspector to explore how modern inspection and maintenance software is reshaping operations for property managers, owners, and residents alike.From the chaos of sticky notes and phone photo rolls to AI-powered documentation, Tim breaks down how zInspector helps operators cut inspection times in half, centralize communication, and protect assets with accuracy and speed.💡 What You’ll Learn:*Why property inspections are the silent bottleneck in SFR and multifamily operations*How AI is transforming inspection consistency and compliance*The link between inspection data, maintenance efficiency, and NOI*What “leadership buy-in” really means when implementing new tech*Why metrics and accountability, not manpower to drive operational freedom💬 “If your systems aren’t standardized, you’re not protecting your owners or your residents.” – Tim Wallace🚀 Key Takeaways:*Centralized data = faster turns and better accountability*AI-powered inspection reports eliminate bias and errors*Efficiency isn’t about replacing peopl, it’s about empowering them*The fastest-growing SFR operators are those standardizing now, not later🎧 Tune in to hear:Why real innovation starts with leadership courage, operational clarity, and the right systems to drive your next “Hell Yes!”#GettingToHellYes #TimWallace #zInspector #PropertyManagement #PropTech #MaintenanceOperations #AIinRealEstate #SingleFamilyRentals #Leadership #OperationalExcellence #MultifamilyInnovation

🎙️ Getting to Hell Yes! Live with Jason Hull. “The Freedom Formula: Building a Business You Actually Love”What if the goal isn’t just growth but freedom?In this episode, Jason Hull, Founder and CEO of DoorGrow, joins us to unpack how property management entrepreneurs can scale smarter, avoid burnout, and build businesses that truly serve their lives not the other way around.Jason shares the lessons behind building DoorGrow, the coaching company transforming how long-term residential property managers think about growth, systems, and leadership. From impossible goals to the “Golden Bridge Formula,” this conversation is packed with frameworks that collapse time, reduce chaos, and unlock clarity.💡What You’ll Learn:* Why most property management companies get stuck between 200–400 doors* The four freedoms every entrepreneur really wants and how to get them* The “Indiana Jones” cash flow metaphor every operator needs to understand* How to build trust in sales using Jason’s Golden Bridge Formula* The mindset shift from “realistic” to “impossible” goals and why it changes everything* Why coaching doesn’t just accelerate progress, it collapses time“If your business is a Hell Yes for you, it’ll be a Hell Yes for your clients.” – Jason Hull🚀 Key Takeaways:* Coaching isn’t a luxury. It’s the fastest path to clarity.* You can’t scale chaos; you can only scale systems.* Freedom starts when your business gives back your time.🎧 Watch, learn, and join the conversation.Comment your biggest takeaway below, what’s one impossible goal you’re ready to chase?#GettingToHellYes #JasonHull #DoorGrow #Entrepreneurship #PropertyManagement #BusinessFreedom #Leadership #Coaching #GrowthMindset #SystemsThinking #PropTech #BusinessStrategy #IrisCX #GTHY

🎙 Getting to Hell Yes! with DD Lee | Owning the Message in Property ManagementIn this episode of Getting to Hell Yes!, I talk with DD Lee, President of NARPM and leader at Pure Property Management, about how property managers can reclaim the narrative and the respect that they deserve.DD puts it simply:“The biggest problem we’re solving is the perception that landlords and tenants are on opposite sides. We’re actually in the middle and we can bring both together.”We unpack what that means in real terms:*How education and ethics can rebuild trust between residents and owners*Why standardization and data are the keys to fair housing conversations*How NARPM 2.0 is working to professionalize property management before regulation does it for us*And how technology can actually give people more time — not take it awayIf you care about the future of housing, the reputation of property management, or how leadership can create real change, this episode will hit home.🔔 Subscribe for more Getting to Hell Yes! conversations about PropTech, leadership and modern real estate.#GettingToHellYes #NARPM #PurePropertyManagement #PropertyManagement #RealEstateLeadership #Housing #PropTech #Innovation #Operations #IrisCX #GTHY

🎙 Getting to Hell Yes! with Brittney White | Why Build-to-Rent Needs Its Own PlaybookIn this episode of Getting to Hell Yes!, I sit down with Brittney White, Director of BTR Sales and Institutional Relationships at Roofstock | Mind, to unpack one of the biggest misunderstandings in property management:“A huge misconception in the industry is thinking you can just plug and play a multifamily model into BTR.”Brittney shares how her team is reshaping Build-to-Rent (BTR) operations by blending the precision of multifamily with the flexibility of single-family and doing it through centralized tech, smarter leasing, and real human connection.We talk about:* Why BTR isn’t just multifamily with fences and garages How centralization actually improves* resident experience* The hidden costs legacy operators miss* The future of BTR as a stand-alone asset class* And why trusting yourself might be the most powerful business strategy there isThis one’s for the operators, investors, and innovators who know the playbook is changing and are bold enough to write a new one.🔔 Subscribe to the channel for more conversations on PropTech, leadership, and the future of real estate.#GettingToHellYes #BuildToRent #BTR #PropertyManagement #PropTech #Roofstock #Mind #RealEstateInnovation #Leadership #Operations #IrisCX #GTHY

🧰 Getting to Hell Yes! with Sean Landsberg | Why Maintenance Is the Real Heart of Property ManagementIn this episode of Getting to Hell Yes!, I sit down with Sean Landsberg, Founder and CEO of AppWork, to talk about something most of the industry overlooks. The real heartbeat of property management: maintenance.Sean put it perfectly:“Maintenance has a direct impact on every KPI in property management.”We dive into how AppWork is transforming the way maintenance teams work from the field techs who keep buildings running to the property managers balancing speed, cost, and quality.In this episode, we cover:* Why maintenance is the most important (and most ignored) part of property management* How AppWork is making the hardest job in real estate easier* The link between maintenance, retention, and resident happiness* What it really takes to build tech that people want to use* How empowering your maintenance team can save your businessSean and I share a deep respect for the people doing the real work on the ground. They are the first responders of property management. If you’ve ever managed turns, work orders, or resident churn, this one’s for you.🔔 Subscribe for more Getting to Hell Yes! conversations about PropTech, leadership, and the future of real estate.#GettingToHellYes #AppWork #PropTech #PropertyManagement #MaintenanceTech #Leadership #Innovation #Operations #RealEstateTech #IrisCX #GTHY

Getting to Hell Yes! Live with Valeria Urcuyo | Solving the Property Manager’s Appliance HeadacheHow do you keep tenants happy, property owners calm and your maintenance team sane all at the same time?In this episode of Getting to Hell Yes!, host Guillermo sits down with Valeria Urcuyo, VP of Operations at The Appliance Repair Professionals, to unpack how her Nicaragua-based team is redefining speed, quality and trust in the world of appliance repair for property managers across the U.S.Valeria shares her inspiring story. From booking appointments on Google Sheets to leading a 60+ person operation serving 27 states. Together, they dig into why traditional repair vendors fail, what property managers really need and how The Appliance Pros are solving a trillion-dollar maintenance pain point with speed, quality and genuine care.🔥 What You’ll Learn:* Why speed + quality beat price in property management* The hidden costs of “cheap” appliance repair (and why it backfires)* How trust, transparency and follow-through retain both tenants and owners* Why the appliance repair industry needs more honesty and empathy* The difference between B2C vs. B2B service models in maintenance* How to manage 1099 techs while ensuring consistency and accountability* Why “lo barato sale caro” - cheap ends up expensive defines the market truth💬 Comment below: What’s your biggest maintenance challenge in property management?🔔 Subscribe for more Getting to Hell Yes! conversations about leadership, innovation and the future of multifamily operations.#PropertyManagement #ApplianceRepair #Multifamily #MaintenanceTech #SpeedQualityTrust #GettingToHellYes #ValeriaUrcuyo #PropTech #VendorManagement #IrisCX #GTHY

🎙️ Getting to Hell Yes! Live with Angelica Bermudez | From Sweeping Floors to Innovating Multifamily MaintenanceWhat does it take to transform humble beginnings into a game-changing PropTech solution for multifamily maintenance?In this inspiring episode of Getting to Hell Yes!, host Guillermo chats with Angelica Bermudez co-founder of Esencia about her remarkable journey, starting as a young immigrant cleaning apartments in Tampa, to leading a company that connects property managers with reliable, quality-assured vendors through technology.🚀 Key Topics Covered:* Angelica’s story: immigrant grit, purpose-driven growth, and innovation* How Esencia evolved from a cleaning service to a vendor-management platform for multifamily* The hidden costs of poor vendor compliance and slow unit turns* Why access to lower-cost, skilled local labor can improve quality and NOI* Solving the property manager’s pain: speed, quality and peace of mind* How Esencia's model differs from Angi or TaskRabbit offering quality, speed and supervision* Addressing labor shortages, burnout and turnover in property maintenance* Technology adoption: overcoming resistance at the site level* Lessons on leadership, pride in work and empowering vendors🌟 Who Should Watch:* Multifamily & build-to-rent property managers* Maintenance leaders dealing with labor shortages & rising work-order times* Owner-operators seeking trusted vendors and better NOI* PropTech professionals exploring vendor-management innovation* Anyone inspired by stories of immigrant entrepreneurship & purpose-driven leadership💬 Drop your thoughts in the comments: How can the multifamily industry better empower vendors and property managers to deliver quality, speed and resident satisfaction?🔔 Subscribe for more Getting to Hell Yes! episodes featuring transformative leaders in PropTech, multifamily and property operations.#Esencia #AngelicaBermudez #PropTech #MultifamilyMaintenance #VendorManagement #ResidentExperience #LaborShortage #PropertyManagementInnovation #GettingToHellYes #IrisCX #GTHY

Turning ideas into impact. Bob Langlois is redefining water conservation for multifamily real estate. Bob is the President & Co-Founder of BONDI Water and Chief Ideator at Water Control Management, where his mission is simple but powerful: help multifamily owners save money, time and water. With over 30 years in professional services, he’s become known as the Water Ideator. A visionary leader who transforms conservation challenges into opportunities using tech-enabled monitoring, IoT solutions and education. As the founder of DB10X, Bob has built partnerships across property tax, IoT water tech and real estate services to help owners unlock new value from their assets. His approach blends futuristic thinking and practical execution, making him a trusted voice in sustainability and operational efficiency. 📈 On this episode of Getting to Hell Yes, we’ll explore: *Why water is the “next frontier” in property operations and cost savings *How IoT monitoring is reshaping conservation strategies *Lessons from three decades of solving “invisible” problems in multifamily *The mindset of an ideator: turning overlooked details into breakthrough solutions Beyond the boardroom, Bob is also a connector, problem solver and mentor. Passionate about raising awareness for water sustainability and helping others think differently about the resources we often take for granted. 💬 Expect a fresh, idea-driven conversation that challenges conventional thinking and delivers real strategies for owners, operators and innovators alike. #GettingToHellYes #WaterConservation #Multifamily #PropTech #Sustainability #IoT #LinkedInLive #GTHY #IrisCX

🎙️ Getting to Hell Yes! with Michael Brown of RentButterMichael Brown, CEO of RentButter has spent 25 years in PropTech and SaaS leading revenue teams at CoreLogic, Safefront, Onsite and Inhabit. Today, he’s tackling one of the rental housing industry’s toughest challenges: how to screen fairly, fight fraud and unlock revenue without shutting out good renters.In this episode, we cover:Why traditional credit-based screening leaves too many missed opportunitiesHow RentButter uses identity, income and behavioral signals to find renters who pay and stayThe hidden cost of bad debt (and how to reduce it)Why leading indicators matter more than lagging results like evictionsLessons on aligning personal goals with company OKRsThe role of discovery, accountability and consultative selling in getting to “hell yes”Key takeaway: Equitable screening is about more than filling units, it’s about fairness, revenue growth and stronger communities.

🎙️ Getting to Hell Yes! with Thomas Demiranda of YugoThomas Demiranda, COO of Yugo brings a global perspective on student housing, operations, and creating communities that truly put residents first. With experience scaling across regions and navigating fragmented markets, Thomas knows what it takes to balance efficiency, culture and growth.In this episode, we cover:The unique challenges and opportunities in student housing todayHow Yugo builds a consistent experience across diverse marketsLessons in operational excellence and scaling with purposeWhy aligning incentives matters more than slogansHow to bring culture and community into the heart of real estate operationsKey takeaway: Getting to “Hell Yes” isn’t just about filling beds, it’s about building systems and communities where students thrive and operators succeed.

🎙️ Getting to Hell Yes! Episode: Brandon HammondBrandon Hammond joins the show to unpack one of the most urgent, messy and misunderstood challenges in multifamily and SFR property management: the talent crisis.With deep experience across multifamily, SFR, student housing and now field services, Brandon walks us through why so many operators are stuck in transactional loops chasing short-term wins over long-term value and what it will take to flip the model.From incentive misalignment and resident retention to employee development, career pathing, and the looming risk of organized labor, this episode covers what leaders need to hear (and do) now.💡 Key Takeaways🔄 Resident Retention Is a Flywheel—Not a FunnelOperators talk retention but invest in acquisition.The resident journey from inquiry to renewal should be treated as a single continuum.A flywheel model builds lasting momentum, unlike a leaky funnel chasing one-year leases.💰 Incentive Misalignment Is Costing Operators MillionsLeasing agents are paid for new leases not renewals despite the massive NOI upside of renewals.Renewal bonuses are often team-based and diluted, reducing motivation.“Follow the money” reveals systemic disincentives for sustainable performance.🧠 You Can’t Retain What You Don’t TrainTurnover is highest where training is weakest especially in maintenance.Strong onboarding, upskill and values-driven culture reduce churn and burnout.Progress Residential cut turnover from 22% to 8% by investing in human-first leadership.🚨 The Talent Crisis Is Here And It’s a Canary in the Coal MineThousands of open maintenance roles show how deep the staffing gap is.Owners will either invest in people now or pay exponentially more later to private equity–backed vendors.If the industry doesn’t fix the talent experience, unionization or collective action may emerge.🧩 Tech + Talent + Trust = Sustainable OpsAsset value and tech efficiency mean nothing without aligned, empowered teams.Property management is not zero-sum—people, tech, and profit can grow together.“Learn and respond” beats “offer and accept” when leading people into long-term success.🔥 Brandon’s Big Advice“This will always be a people business. Understand that early. Invest in your team’s growth, not just their output and you’ll go farther, faster and with more purpose than you thought possible.”

Getting to Hell Yes! with Phillip Burton: Service, Trust & Authenticity in FlooringIn this episode of Getting to Hell Yes!, we sit down with Phillip Burton, VP of Strategic Partnerships at Preferred Floor & Tile, to explore how flooring isn’t just about materials, it’s about service, reliability and people.From his early career chasing Wall Street dreams to finding purpose in the flooring industry, Phillip shares how authenticity and blue-collar values shaped his approach to building long-term partnerships in the SFR and multifamily markets. He explains why service, not price is the real differentiator, how vendor trust de-risks decisions for institutional buyers and why labor is the hidden driver behind resident experience and operational success.We also dive into the future of flooring with technology like LIDAR, the challenges of scaling in new markets, and the importance of vendor consolidation to create predictability for operators. Phillip closes with timeless leadership advice: be authentic, show up with purpose, and the right opportunities will follow.👉 If you’re in property operations, vendor management or housing leadership, this conversation will change the way you think about service partnerships.

Getting to Hell Yes! with Gregory Frank: Building the SFR/BTR Community with EverResiIn this episode of Getting to Hell Yes!, we’re joined by Gregory Frank, Founder of EverResi Media, to explore how storytelling, standardization and community are shaping the single-family rental (SFR) and build-to-rent (BTR) industry.Greg shares his journey from franchise operations into real estate and why he saw the need for a media platform dedicated to amplifying the voices of owners, operators, vendors and residents. We dive into how EverResi is addressing the industry’s perception gap, why collaboration and national standards are critical, and how the resident experience has become the license to operate.From tackling “villainization” in the media to preparing the sector for legislative headwinds, Greg outlines what’s at stake and what’s possible when the industry unites behind a shared vision.👉 Whether you’re an operator, vendor, investor or simply curious about the future of housing, this conversation offers a clear-eyed look at where SFR/BTR is headed and why now is the moment to get to Hell Yes!

Jake Stoll – Director of Partnerships at Rent Ready, a national turn services provider helping property managers simplify and standardize make readies.From sticky notes to standardization: how property managers can cut turn times, improve resident experience, and unlock NOI.Key Quotes“Most make ready boards are in the back of a basement somewhere totally siloed.”“We’ve seen average turn times at 18 days but management companies want 5.”“The first nine days determine retention. Speed without quality isn’t enough."“Data gives you visibility: reliability rates, quality rates, actual vendor performance.”“Patience is critical. Be present, be consistent and the change will come.”HighlightsThe Problem: Unit turns are still tracked on whiteboards and sticky notes, leading to siloed communication, delays and lost revenue.The Impact: Industry averages show turn times of 18 days, costing operators thousands in lost rent and damaging occupancy rates.The Rent Ready Solution:National vendor network bundled under one system.Software-driven scheduling and automation to cut turn times to ~4.25 days.Dashboards that give property managers visibility into quality, speed and vendor reliability.Resident Experience: The first 9 days in a unit are critical to retention. Poor turns mean work orders pile up immediately, increasing churn.Growth Trigger: Companies feel the pain most acutely during expansion when old processes don’t scale and visibility gaps become costly.Guillermo’s Key TakeawaysTurns are not just a cost center, they’re a strategic growth lever.Speed + quality must work together. One without the other creates churn.Data-backed visibility transforms turns into a predictable, repeatable process.Patience and presence matter when driving change in an industry built on status quo.Track not just speed, but quality. What percentage of your turns create immediate work orders?

Getting to Hell Yes! with Kelly Brooks: Speed, Consistency & Data in Property RenovationIn this episode of Getting to Hell Yes!, we sit down with Kelly Brooks, CEO of Property Masters, to explore how speed, consistency, and data are transforming large-scale property renovations.With nearly two decades of experience, Kelly shares her journey from starting at Property Masters in college to leading a semi-national renovation provider serving institutional investors across 23 states. We dig into why speed, quality and consistency aren’t just buzzwords but critical factors that protect margins, reduce risk and deliver predictable results in both SFR (single-family rental) and REO (foreclosure) markets.Kelly also opens up about the technology her team built to eliminate inefficiencies, why listening is the most underrated skill in sales and leadership and how data-driven operations create real competitive advantage.👉 Whether you’re in real estate, PropTech or leadership. This conversation is packed with insights on scaling operations without sacrificing quality. #Leadership #RealEstate #PropertyManagement #GettingToHellYes #KellyBrooks

Getting to Hell Yes! with Dan Oltersdorf of CentricityDan Oltersdorf’s journey from a college RA to President of Centricity is a masterclass in spotting problems, building solutions and scaling them across an entire industry.In this episode, Guillermo and Dan dive into:How a conversation between two competitors sparked Centricity’s launchWhy centralizing HR, accounting, IT, and insurance can unlock growthThe challenge of replacing “Jack-of-all-trades” roles with true specialistsWhy timing and trust often matter more than NOI in decision-makingHow passion and authenticity fuel resilience in high-rejection roles💬 Key quotes from Dan:“Pay attention to what gets you excited… that’s where you’re going to be most effective.”“What if we could reduce margins and deliver services to multiple companies while remaining competitors and unique brands?”“The old way of hand tools isn’t cutting it anymore… let’s pick up the power tools.”“Sometimes the priority is stability and the idea of making a change feels like a threat.”“No matter how much technology we bring in, you have to enable the human impact to come through.”My takeaways: From my perspective, the real gem in Dan’s story is that his “Hell Yes!” buyers aren’t just chasing NOI, they’re solving for stability, scalability and the freedom to focus on their core business. Centricity’s model works because it removes the friction of non-core, high-effort tasks, letting leaders put their best energy into what matters most.

In this episode of Getting to Hell Yes!, Guillermo Villasenor brings together three powerhouse voices in property management: Tanya Severson, Stacey Lusader and Mindy Seeger to dissect one of the most complex challenges in real estate operations: maintenance.They explore a compelling metaphor. The four-legged stool of property maintenance made up of owners, vendors, maintenance providers and residents. What happens when one leg falters? The whole system wobbles.From real-world vendor frustrations and owner-operator blind spots to resident psychology and program management best practices, this episode dives deep into:Why maintenance is more than just fixing things. It's a strategic asset decisionThe hidden cost of misalignment between stakeholdersWhy culture and communication are more powerful than any tech toolThe emotional weight residents carry when systems breakThe call for program management, empathy and education across all rolesWhether you're managing scattered-site SFR, running a vendor business or investing in rental portfolios, this episode will shift your perspective on maintenance from “cost center” to “community builder.”Spoiler: Fixing maintenance isn’t just about dispatching a plumber, it’s about aligning motivations, building trust and treating every stakeholder like a partner.

🚀 Getting to Hell Yes: From Metrics to Meaning with Daniel PaulinoWhat if your reputation wasn’t just about your star rating?What if it could predict business health, uncover blind spots and give you a daily playbook for loyalty?In our latest Getting to Hell Yes episode, I sat down with Daniel Paulino, Head of Real Estate at Reputation and former VP of Digital Strategy at Bizzuto. To talk about why great brands go beyond “doing things right” to creating experiences worth forgiving.💬 “A brand can apologize. But a relationship seeks forgiveness.” — Daniel PaulinoWe covered:Why “love brands” win in crowded marketsBlending physical + digital experiences (“fidgetal”) to create loyaltyWhy chasing star ratings is a losing game and what to measure insteadHow AI and predictive analytics are changing discoverability and recommendabilityThe link between brand health and NOI (and how to prove it)If you’ve ever wondered how to stop guessing where to invest in CX and start focusing on what actually moves the needle, this conversation is packed with actionable insights.#GettingToHellYes #CX #ReputationManagement #Multifamily #BrandStrategy #LinkedInLive #PropertyManagement #Leadership

Getting to “Hell Yes!” with Tyler Kuresa: Why Maintenance Without Data Is Just Expensive Guesswork💬 “If you don't have the best information, you're gambling. The question is: are you ready to own that?” – Tyler KuresaBefore founding Onsite Analytics, Tyler Kuresa was a professional baseball player and a DIY landlord. That second part nearly ruined him.After losing thousands on avoidable HVAC failures, Tyler realized the biggest leak in property operations wasn’t a busted pipe, it was missing data. Work orders were being handled blind. Capital planning was just math + hope. And maintenance? It wasn’t managed. It survived.Enter Onsite Analytics: a full-stack data platform that transforms maintenance decisions from guesswork into strategy by actually knowing what’s in every unit.📸 Thousands of unit photos 🛠️ Warranty + lifecycle tracking 📊 Predictive failure analysis 📱 Onsite techs scanning door tags to get instant access to service histories and manualsThis isn’t just proptech, it’s operations intelligence. And Tyler is crystal clear on where the “Hell Yes!” happens:📌 When a maintenance lead can prevent repeat work orders 📌 When asset managers can defend budgets with real forecasts 📌 When directors of maintenance stop gambling and start leading🔥 “If you want to make data-driven decisions, you actually need the data first. We give it to you clean, real and usable.” – Tyler KuresaReady for a wake-up call? Ask yourself:What’s costing you more: a broken appliance or a preventable one?Gambling might feel normal. But so did Blockbuster. It's time to choose clarity. Choose control. Choose “Hell Yes.”#proptech #maintenance #data #multifamily #assetmanagement #hellyes