Getting to Hell Yes! Live with Michael Brown from Rent Butter!
Getting to "Hell Yes!". · Guillermo Salazar
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Show Notes
🎙️ Getting to Hell Yes! with Michael Brown of RentButter
Michael Brown, CEO of RentButter has spent 25 years in PropTech and SaaS leading revenue teams at CoreLogic, Safefront, Onsite and Inhabit. Today, he’s tackling one of the rental housing industry’s toughest challenges: how to screen fairly, fight fraud and unlock revenue without shutting out good renters.
In this episode, we cover:
- Why traditional credit-based screening leaves too many missed opportunities
- How RentButter uses identity, income and behavioral signals to find renters who pay and stay
- The hidden cost of bad debt (and how to reduce it)
- Why leading indicators matter more than lagging results like evictions
- Lessons on aligning personal goals with company OKRs
- The role of discovery, accountability and consultative selling in getting to “hell yes”
Key takeaway: Equitable screening is about more than filling units, it’s about fairness, revenue growth and stronger communities.