Fitt Insider

Today, I'm joined by Pete Hull, founder and CEO of Fitstop. With 165 locations across four countries, it hosts team-based workouts combining functional strength, metabolic conditioning, and social connection. In this episode, we discuss the brand's approach to results-driven social fitness. We also cover: Fostering genuine community Finding the right franchise partners Adapting the Aussie-born concept to the US Subscribe to the podcast → insider.fitt.co/podcastSubscribe to our newsletter → insider.fitt.co/subscribeFollow us on LinkedIn → linkedin.com/company/fittinsider Website: https://fitstop.com/ FitStop IG: https://www.instagram.com/fitstopfitness/ Pete's IG: https://www.instagram.com/peterhull The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/Consulting: https://consulting.fitt.co/Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:30) Fitstop background (02:15) Social strength training (04:00) From motocross athlete to fitness entrepreneur (06:00) The Fitstop training methodology (08:15) Creating genuine community in group fitness (11:15) Making training accessible (14:30) The social aspect of strength training (17:45) Functional fitness for everyday life (19:45) Expanding into the U.S. market (22:30) Finding the right franchise partners (24:15) Adapting the concept for the American market (26:15) Technology and performance tracking (28:30) Supporting members' wellbeing beyond workouts (31:00) The Australian fitness boom (32:30) Future roadmap (35:00) Conclusion

Today, I'm joined by Tom Leverton, CEO of Purpose Brands. The product of the recent merger between Self Esteem Brands (Anytime Fitness, Bar Method, Basecamp Fitness, and more) and Orangetheory Fitness, Purpose Brands is a health and wellness supergroup serving 6M+ members. In this episode, we discuss integrating two fitness powerhouses to create a global ecosystem. We also cover: • Strategies for international franchise expansion • Using tech to enhance member experience and results • Balancing individual brand identities while building synergies Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Anytime Fitness - https://www.anytimefitness.com/ Orangetheory Fitness - https://www.orangetheory.com/ Bar Method - https://barmethod.com/ Basecamp Fitness - https://www.basecampfitness.com/ Waxing the City - https://www.waxingthecity.com/ Stronger U - https://strongeru.com/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:45) How Purpose Brands came together (02:45) Tom's background and interest in health & wellness (04:45) Managing the integration of two fitness companies (06:15) Finding synergies and testing new membership models (08:30) White space opportunities and international expansion (10:30) Evolving Orangetheory programming (13:15) Expanding modalities and potential acquisitions (14:30) Incorporating nutrition and holistic wellness services (16:30) Technology integration and fitness wearables (19:30) Creating a global fitness platform with purpose (21:30) The importance of founder-led culture (23:15) Tom's leadership approach and integration priorities (26:30) Future initiatives and growth priorities (28:45) Conclusion

Today, I'm joined by Ariana Thacker, founder and CEO of MoldCo. Born from personal experience, the company is revolutionizing treatment for mold-related illness by combining specialized testing, personalized protocols, and ongoing R&D. In this episode, we discuss building a healthcare platform for mold toxicity. We also cover: • Mold exposure's impact on 30–40M Americans • Making the "Shoemaker Protocol" treatment more accessible • Building a company that bridges care delivery with cutting-edge research Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Website: https://www.moldco.com/ IG: https://www.instagram.com/themoldcompany/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:40) Ariana's journey to MoldCo (03:20) Identifying mold exposure (04:40) The prevalence of mold issues in homes and buildings (06:00) Understanding mold toxicity symptoms and biomarkers (07:40) The broken healthcare journey for mold patients (10:20) Finding evidence-based solutions with the Shoemaker protocol (12:40) Market size and impact (14:40) From VC to founder (18:20) Raising capital for an unconventional healthcare startup (21:20) Growing mainstream awareness of environmental toxins (23:20) Pioneering the standard of care for mold toxicity (25:40) Using existing medications versus developing new treatments (29:40) Expanding beyond mold (32:00) Current operations and patient experience (35:00) Nationwide expansion plans (36:00) Making lab testing affordable and accessible (37:40) Conclusion

Today, I'm joined by Marina Pavlovic Rivas, co-founder and CEO of Eli Health. Tracking hormones like heart rate, Eli Health enables consumers to measure real-time levels from home through its instant saliva-based test and mobile app. In this episode, we discuss democratizing lab-grade hormone testing. We also cover: The future of personalized health Creating a consumer-friendly saliva testing device Building a partner ecosystem around real-time hormone data Subscribe to the podcast → insider.fitt.co/podcastSubscribe to our newsletter → insider.fitt.co/subscribeFollow us on LinkedIn → linkedin.com/company/fittinsider Website: https://eli.health/IG: https://www.instagram.com/myelihealth/ Roles: https://eli.health/pages/careers - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/Consulting: https://consulting.fitt.co/Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (04:00) R&D journey (06:00) Use cases for instant hormone testing (08:00) Consumer education around cortisol and hormones (10:40) Building on first principles (13:20) Balancing wellness and clinical science (15:40) Fueling a hormone data ecosystem (18:20) Business model (20:40) Future hormone markers (24:00) Scientific challenges of working with saliva (27:40) Funding an intensive R&D consumer product (30:20) Building with users from day one (33:40) The value of creating a hormone database (36:40) Conclusion

Today, I'm joined by Taryn Toomey, founder of The Class. Launched over a decade ago, The Class has evolved into a cult-favorite, cathartic workout combining sound, breath, and heart-opening practices for deeper connection to self. In this episode, we discuss how the methodology blends the physical, emotional, and spiritual. We also cover: • The evolution of The Class's digital platform • Balancing spiritual integrity with business growth • Navigating leadership transitions and returning to the founding vision Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Website: https://www.theclass.com IG: https://www.instagram.com/theclass - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:50) Origins of The Class (04:10) Being ahead of wellness trends (09:10) The regulating method explained (12:30) Making complex modalities accessible (16:00) Digital platform development (20:10) Brand evolution and leadership changes (25:30) Returning to the business and new leadership (30:40) The future of The Class (35:00) Creating community and expanding reach (38:30) Conclusion

Today, I'm joined by Ben Lewis, co-founder and CEO of Little Spoon. Packaging healthy convenience, Little Spoon is a direct-to-consumer kids nutrition company delivering fresh meals straight to parents' doors. In this episode, we discuss reimagining baby food for the modern parent. We also cover: Why traditional baby food hasn't changed in 100 years The strategic decision to remain direct-to-consumer Committing to quality and transparency Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Little Spoon's Website: www.littlespoon.comLittle Spoon's IG: www.instagram.com/littlespoon - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/Consulting: https://consulting.fitt.co/Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:20) Little Spoon Background (03:10) The Problem with Traditional Baby Food (06:40) Evolution Beyond Baby Food (10:00) Transparency and Quality Standards (17:40) Building Brand Trust (21:00) Differentiating Through Quality and Brand Experience (25:30) Staying Direct-To-Consumer (31:40) Future Roadmap (35:00) Conclusion

Today, I'm joined by Darren MacDonald, CEO of Tonal. Packing a complete AI-driven home gym into one machine, Tonal is expanding access to safe resistance training — positioning strength as essential to preventative health and longevity. In this episode, we discuss the evolution of connected fitness and strength training as medicine. We also cover: • Making resistance training more accessible and data-driven • Expanding beyond direct-to-consumer channels • Building the future of personalized fitness Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Website: https://www.tonal.com/ IG: https://www.instagram.com/tonal - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:15) Darren's Path to CEO (04:20) Making Strength Training More Accessible (09:10) Growth Strategy & Marketing (16:15) Strength Training for Longevity (20:25) Product Innovation & Tonal 2 (26:10) Retail & Commercial Expansion (31:35) Future Roadmap (36:50) Conclusion

Today, I'm joined by Bryan Myers, president & CEO of [solidcore]. Operating across 27 states, [solidcore] delivers 50-minute reformer-based strength workouts. Adding backing from L Catterton in September, the brand is ramping up expansion. In this episode, we discuss the company's roadmap and the evolution of boutique fitness. We also cover: • Targeting underserved markets • Innovating the reformer-based workout • Building an accessible yet challenging brand Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Website: https://www.solidcore.co IG: https://www.instagram.com/solidcore Bryan's IG: https://www.instagram.com/bmysofly - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:49) [solidcore] Overview & L Catterton Investment (08:12) Expansion Strategy & Market Focus (13:16) Core Product Evolution (20:49) Community Building & Brand Differentiation (26:13) Premium Boutique Fitness Industry Context (31:35) Leadership Philosophy & Future Vision (36:36) Conclusion

Today, I'm joined by Chris Howell, CEO of SPX. A global gym and wellness design firm, SPX has crafted over 100 innovative spaces across 14 countries for brands like Soho House, HUME, and Rumble Boxing. In this episode, we discuss elevated gym design, luxury hospitality, and custom equipment manufacturing. We also cover: • Gym and wellness design trends • Integrating recovery into fitness spaces • Creating social hubs without sacrificing functionality Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider SPX's Website: https://www.spxfit.com/ SPX's IG: https://www.instagram.com/spxgymdesign/ Chris' IG: https://www.instagram.com/chrishowell16/ Chris' LinkedIn: https://www.linkedin.com/in/chrishowell16/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:27) Chris' Journey to SPX (05:39) Challenges in Gym Design (07:24) The Nine-Step Process for Gym Design (14:19) Trends in Fitness and Wellness Spaces (20:08) Consultancy and Playbooks for Success (23:02) Balancing Design and Functionality (25:26) Common Client Misconceptions (30:18) The Future of Wellness and Hospitality (35:17) Conclusion

Today, I'm joined by Marc Washington, founder & executive chairman of Supergut. Scaling science-backed wellness support, Supergut's shakes, bars, and supplements feature a proprietary fiber blend clinically shown to support metabolic and overall health. In this episode, Marc shares the brand's evolution from DTC to nationwide retail. We also cover: • The rise of GLP-1s • Balancing science with accessibility • Making functional nutrition more mainstream Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Supergut's Website: https://www.supergut.com/ Supergut's IG: https://www.instagram.com/supergut - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:50) The Supergut Journey (07:05) Expanding Product Lines (11:32) The Ozempic Era and GLP-1s (20:17) Marketing Strategies and Retail Expansion (24:37) From Scientific Roots to Consumer Trust (31:31) Future Roadmap (34:18) Conclusion

Today, I'm joined by Dr. Ryan Greene, co-founder & medical director of Monarch Athletic Club. Bridging premium fitness and expert medicine, Monarch Athletic Club offers membership-based services spanning personal training, preventative health, nutrition support, and physical therapy. In this episode, we discuss Monarch's model for delivering comprehensive medical wellness under one roof. We also cover: • Reimagining insurance incentives • Scaling a premium wellness experience • Making high-performance health more accessible Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Website: https://monarchclubs.com/ Monarch's IG: https://www.instagram.com/MONARCHCLUBS Dr. Greene's IG: https://www.instagram.com/dr_greene_do/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:44) Monarch Athletic Club (10:08) Integrating Fitness and Medicine (17:08) Holistic Health and Longevity Management (24:00) Monarch's Business Model (32:26) The Future of Performance-Based Insurance (37:14) Conclusion

Today, I'm joined by Luke Saunders, founder and CEO of Farmer's Fridge. Transforming on-the-go eating, Farmer's Fridge is scaling vending machine-style fridges stocked with fresh, nutritious meals — upgrading food options in airports, schools, and beyond. In this episode, Luke shares his decade-long journey building the company. We also cover: • Using data to optimize operations • Making healthy eating more accessible • Creating a vertically integrated food business Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Website: https://www.farmersfridge.com/ IG: https://www.instagram.com/farmersfridge/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:33) Origin Story of Farmer's Fridge (02:23) The Farmer's Fridge Experience (03:44) Challenges and Skepticism (05:56) Logistics and Operations (07:36) Scaling the Business (09:48) Location Strategy and Success (20:37) Product Development and Customer Feedback (24:00) Funding and Growth Strategy (28:53) Conclusion

Today, I'm joined by Santiago Gomez, founder & CEO of Padel Haus. After a successful career as a restaurateur, Santiago channeled his Mexican heritage to launch Padel Haus — turning his childhood love for the game into a thriving NYC membership club. In this episode, we discuss the company's luxury social sports experience and expansion plans. We also cover: • Padel's explosive growth • Economics of membership clubs • The future of racket sports in the US Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Website: https://www.padel.haus/ IG: https://www.instagram.com/padelhaus Newsletter: https://mailchi.mp/padel/padel-haus-newsletter-form - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:38) The Sport of Padel and Founding Padel Haus (04:04) The Club Experience (05:50) Business Model and Revenue Streams (06:26) Padel vs. Pickleball (07:45) Expansion Strategy and Market Education (11:38) Membership Engagement and Retention (15:36) Future Roadmap (24:08) Conclusion

Today, I'm joined by Karl Sanft, president & CEO of 24 Hour Fitness. A leading US operator, 24 Hour Fitness's HVLP gyms combine vast facilities, group classes, and personal training. Rebuilding post COVID, Karl is leading the brand toward sustainable growth. In this episode, we discuss transforming the chain for the next generation of gym-goers. We also cover: • Investing in club renovations • A shift toward functional training • Adapting to evolving member preferences Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Website: https://www.24hourfitness.com IG: https://www.instagram.com/24HourFitness - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:26) Current State of 24 Hour Fitness (04:37) Post-Pandemic Recovery (08:12) Positioning and Differentiation (10:51) Functional Training and Equipment Investments (13:21) Personal Training and Group Exercise Classes (16:26) Broader Health Trends and Member Engagement (26:13) Operational Strategies and Financial Health (28:50) Future Roadmap (35:01) The Power of Authentic Leadership (37:11) Conclusion

Today, I'm joined by Joanna Strober, founder and CEO of Midi Health. Providing personalized virtual care for women through perimenopause and menopause, Midi Health integrates medication, lifestyle coaching, and wellness therapies. In this episode, we discuss the company's approach to women's midlife health. We also cover: • Midi Health's pilot program • Tackling stigma around women's health • The future of digital care and personalized treatment Subscribe to the podcast → https://insider.fitt.co/podcast Subscribe to our newsletter → https://insider.fitt.co/subscribe Follow us on LinkedIn → https://linkedin.com/company/fittinsider Midi Health's Website: https://www.joinmidi.com/ Midi Health's LinkedIn: https://www.linkedin.com/company/midi-health/ Midi Health's YouTube: https://www.youtube.com/@midihealth748 Midi Health's IG: https://www.instagram.com/midihealth/ Midi Health's FB: https://www.facebook.com/joinmidi - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:24) Joanna's Journey to Midi Health (03:57) Initial Pilot and Key Learnings (06:15) Expanding Care Beyond Menopause (11:12) Challenges and Solutions in Virtual Care (15:26) Virtual vs. In-Person Care (21:24) Building trust and partnerships in healthcare (31:37) Future Roadmap and Expansion Plans (33:16) Conclusion

Today, I'm joined by Scott DeRue, CEO of The IRONMAN Group. The IRONMAN Group is the largest operator of mass participation sports in the world. At the helm, Scott plans to take the company—and endurance sports industry—to new heights. In this episode, Scott shares his vision for elevating the athlete experience. We also cover: Scott's experience as president of Equinox Expanding access to triathlon Growing the sport globally Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Website: https://www.ironman.com/ YouTube: https://www.youtube.com/ironmantriathlon IG: https://www.instagram.com/ironmantri - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:33) Scott's First Year as CEO (02:34) Transition from Equinox to Ironman (04:15) Elevating the Athlete Experience (08:31) Building Partnerships and Curating Experiences (11:27) Balancing Business with Community (17:44) Growing the Sport (23:22) Future Roadmap (31:37) Health & Wellness Trends in the Sport (35:37) The Athlete First Mindset (38:29) Conclusion

Today, I'm joined by Kristina Saffran, co-founder and CEO of Equip. After struggling with anorexia in her youth, Kristina founded Equip to expand access to eating disorder treatment through virtual, evidence-based care. In this episode, we discuss designing support for sustainable recovery. We also cover: Breaking down stigmas Delivering quality care at scale Advancing the field of eating disorder treatment Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Equip's Website: https://equip.health/ Twitter: @KristinaSaffran Instagram: @KristinaSaffran LinkedIn: @KristinaSaffran The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:41) Kristina's Personal Journey with Anorexia (05:22) Understanding Eating Disorders (07:11) Impact of Social Media (10:04) Equip's Treatment Model (18:34) Challenges and Opportunities for Improvement in Eating Disorder Treatment (30:06) Future Roadmap (35:36) Conclusion

Today, I'm joined by Cesar Carvalho, co-founder & CEO of Wellhub. Formerly known as Gympass, Wellhub helps employees feel healthy and engaged at work with its corporate wellness platform spanning fitness, mental health, nutrition, and sleep solutions. In this episode, we discuss the company's evolution. We also cover: • Executing a successful rebrand • Quantifying the benefits of corporate wellness • Expanding its partner network from gyms and studios to include holistic well-being Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Wellhub's Website: https://wellhub.com/en-us/ Wellhub's LinkedIn: https://www.linkedin.com/company/wellhub/ Wellhub's IG: https://www.instagram.com/wellhub/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:51) Building a Corporate Wellness Ecosystem (06:11) Holistic Wellness and Future Trends (13:20) Quantifying the Benefits of Wellness Programs (17:14) The Flywheel Effect in Corporate Wellness (24:03) Focus and Future of Wellhub (32:32) Conclusion

Today, I'm joined by Jim Donnelly, co-founder and CEO of Humanaut Health. Scaling preventative health clinics, Humanaut Health leverages the latest medical therapies and wellness tech to help members reach peak functional, physical, and mental performance. In this episode, we talk about democratizing longevity medicine. We also cover: • Scaling a network of clinics • Plans for nationwide expansion • Changing how people approach health Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Humanaut Health Website: https://www.humanauthealth.com/ Jim's LinkedIn: https://www.linkedin.com/in/jimdonnellyhumanaut/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:48) Humanaut Health (03:32) Evolution of Health and Wellness (12:54) Membership and Personalization (16:09) Integration with Traditional Healthcare (19:59) Hybrid Healthcare Model (23:19) Clinic Experience and Community (27:14) Building a Strong Executive Team (29:0)1 Franchisee Selection (31:52) Medical Team and Mission-Driven Culture (33:19) Scaling Up While Maintaining Quality (36:39) Future Roadmap (41:14) The Collective Effort in Health and Wellness (45:53) Conclusion

Today, I'm joined by Geoff Cook, CEO of Noom. Combining human coaching, AI support, and prescription medications, Noom is on a mission to help people make lasting lifestyle changes and lose weight for good. In this episode, we discuss the evolution of the company's digital health platform. We also cover: • Adding GLP-1s • Entering the longevity sector • Merging wellness and healthcare Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Noom's website: https://www.noom.com/ Noom's LinkedIn: https://www.linkedin.com/company/noom Geoff's LinkedIn: https://www.linkedin.com/in/geoff-cook-0a35ba3/ Twitter/X: https://x.com/noom Facebook: https://facebook.com/noom Newsroom: https://www.noom.com/press-and-media/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:40) Jeff's Journey to Becoming Noom's CEO (04:02) Challenges and Strategies in Prescription Era (08:00) Noom's Holistic Approach (10:30) Navigating the Wellness and Healthcare Landscape (12:02) Behavior Change and Medication Integration (24:42) Compounded Medications and Regulatory Challenges (35:28) Future Roadmap (38:44) Conclusion

Today, I'm joined by Kent Yoshimura, co-founder and CEO of Neuro. Fueling high performance, Neuro makes functional gum and mints with ingredients clinically proven to sharpen focus, improve memory, and balance mood. In this episode, we discuss the company's innovative nootropic products. We also cover: • Building the brand • Scaling on TikTok Shop • Going from niche to mainstream Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Neuro's Website: https://neurogum.com/ Neuro's TikTok: https://www.tiktok.com/@neurogum Neuro's IG: https://www.instagram.com/neurogum/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:41) Neuro Origin Story (05:00) Challenges and Breakthroughs in the Supplement Industry (06:31) Marketing Strategies and Consumer Education (09:41) The Role of PR and Influencer Endorsements (13:27) Balancing Growth and Brand Integrity (15:08) Innovative Marketing and Product Development (29:13) Future Goals and Company Culture (32:27) Sustainability and Future Opportunities (35:20) Conclusion

Today, I'm joined by Oleg Stavitsky, co-founder & CEO of Endel. Harnessing the neuroscience of music, Endel engineers personalized, adaptive wellness soundscapes to help people focus, relax, and sleep better. In this episode, we discuss the company's AI-powered functional audio platform. We also cover: • The future of sound wellness • Studying the efficacy of soundscapes • Potential integrations and partnerships Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Download Endel's App: https://endel.io/ Endel's IG: https://www.instagram.com/endelsound/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:54) The Concept and Technology Behind Endel (03:15) Wellness and Audio (04:44) Scientific Validation and Early Challenges (12:50) Current Progress and Future Opportunities (18:19) Artist Collaborations (20:52) Potential Integrations and Partnerships (27:53) Building and Scaling Endel (31:37) Funding and Profitability (35:00) Conclusion

Today, I'm joined by Mark Rivers, CEO of Canyon Ranch. Diversifying its portfolio with member clubs, residences, and medical services, Canyon Ranch is evolving from pioneering resort to comprehensive health and wellness brand. In this episode, we explore the company's continued expansion plans. We also cover: • Innovating to meet consumer needs • Canyon Ranch's approach to longevity • Why it's doubling down on human connection Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Canyon Ranch's Website: https://www.canyonranch.com/ Canyon Ranch's IG: https://www.instagram.com/canyonranch/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:43) Canyon Ranch's Background (04:59) Expanding the Canyon Ranch Portfolio (07:27) Innovations and Future Developments (11:07) Personal Wellness Journeys (15:23) The Canyon Ranch Experience (18:14) Anecdote of an NFL Players Experience at Canyon Ranch (20:56) Exploring Longevity and Health Span (23:34) Launching the LONGEVITY8™ Program (27:00) Wellness Innovation (33:43) Maintaining Excellence Across Locations (37:08) Conclusion

Today, I'm joined by Pranitha Patil, co-founder and COO of Function Health. Translating 100+ labs into personalized insights, Function is making advanced health data accessible and actionable — simplifying how members monitor and improve health over time. In this episode, we explore the company's mission to empower health agency. We also cover: • Function Health's rapid growth • Raising $53M in a celeb-packed Series A • Pranitha's vision for an all-in-one health platform Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Function Health's Website: https://www.functionhealth.com/ Function Health's IG: https://www.instagram.com/functionhealth/?hl=en Pranitha's LinkedIn: https://www.linkedin.com/in/pranithapatil/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:39) Background on Function Health (02:48) The Importance of Comprehensive Testing (05:15) Founding Story and Personal Motivation (09:22) Function's Membership and Testing Process (12:25) Integrating Data for Personalized Health (16:19) Future of Health Data and AI Integration (17:48) Affordable Membership Model (19:15) Company Growth and Waitlist Strategy (23:00) Fundraising and Future Goals (28:50) Data Privacy and Security (31:03) Future Roadmap (32:36) Conclusion

Today, I'm joined by Colleen Cutcliffe, co-founder & CEO of Pendulum Therapeutics. Backed by actress Halle Berry, Pendulum is a microbiome biotech company disrupting probiotics with doctor-formulated metabolic health supplements. In this episode, we explore the links between gut health and metabolism. We also cover: • The science behind Pendulum's medical probiotics • Advocating for healthspan over healthcare • Where preventative health is headed Subscribe to the podcast → www.insider.fitt.co/podcast Subscribe to our newsletter → www.insider.fitt.co/subscribe Follow us on LinkedIn → www.linkedin.com/company/fittinsider Pendulum Therapeutics' Website: https://pendulumlife.com/ Pendulum Therapeutics' IG: https://www.instagram.com/pendulumlifeco/ Colleen's IG: https://www.instagram.com/drcolleencutcliffe/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:28) Colleen's Background and Founding Pendulum (02:02) The Science Behind Pendulum's Innovations (05:50) Product Portfolio and Market Impact (08:02) Developing and Scaling Probiotic Solutions (11:19) Consumer and Healthcare Integration (15:18) The Future of Preventative Health (28:54) Advocating for Healthspan Over Healthcare (33:21) Conclusion

Today, I'm joined by Colin Watts, CEO of Thorne. Enhancing well-being with personalized health solutions, Watts leads an integrative approach combining rigorously crafted nutritional supplements and biometric testing. In this episode, we discuss Thorne's evolution from supplements to science-backed wellness. We also cover: Thorne's emphasis on quality and innovation Expanding into diagnostics and personalized nutrition Colin's insights from a 30-year career in consumer healthcare Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Thorne's Website: https://www.thorne.com/ Thorne's IG: https://www.instagram.com/thornehealth - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:44) Colin's and Thorne's Background (06:34) Thorne's Core Business and Evolution (11:07) Innovation and Consumer Focus (13:58) Health Kits and Diagnostic Testing (19:03) Challenges and Opportunities in Wellness (23:19) Thorne's Partnerships (28:52) Colin's Vision (37:20) Future Roadmap (39:26) Conclusion

Today, I'm joined by Philipp Roesch-Schlanderer, co-founder & CEO of EGYM. Based in Munich, EGYM supplies smart strength solutions to 18K global fitness partners while connecting employees of 16K corporate clients to local workouts. Scaling up, the fitness tech company just raised $200M in a Series G round, reaching a $1B valuation. In this episode, we discuss how EGYM plans to deploy fresh capital and expand stateside. We also cover: • EGYM's vertically integrated strategy • Growing its corporate wellness program Wellpass • Using AI to personalize workouts and improve outcomes Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider EGYM's Website: https://egym.com/us EGYM's IG: https://www.instagram.com/egym_global/ - Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:41) Recent Developments and Funding (03:41) Strategic Investor Partnerships (09:17) Expansion into Corporate Wellness (22:32) How EGYM Has Found Success (28:09) AI and Personalized Workouts (33:39) Industry Trends and Future Roadmap (39:50) Holistic Health (42:04) Conclusion

Today, I'm joined by Jamie Weeks, founder & CEO of SweatHouz. Helping members unwind, SweatHouz combines infrared saunas, cold plunges, and vitamin C showers for a complete preventative wellness experience. In this episode, we discuss Jamie's journey from Orangetheory Fitness franchisee to building a recovery-focused wellness brand. We also cover: The future of holistic wellness Optimizing franchise operations Jamie's vision for revolutionizing the industry Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider SweatHouz's Website:https://www.sweathouz.com/ SweatHouz's IG: https://www.instagram.com/sweathouz/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:44) Jamie's Journey in Franchising (02:30) Origin and Growth of SweatHouz (04:36) SweatHouz's Offerings (06:49) SweatHouz 1.0 vs. 2.0 (11:07) Franchising Strategy and TAM (14:16) Differentiation (21:50) Strategizing for a Billion-Dollar Exit (24:09) The Future of Fitness and Wellness (28:34) Digital Therapy (30:20) Scaling and Franchisee Selection (36:48) Partnerships and Future Roadmap (38:38) Conclusion

Today, I'm joined by Katerina Schneider, founder & CEO of Ritual. An investor turned founder, Kat launched supplement brand Ritual after struggling to find a trustworthy prenatal vitamin. Nine years in, it's a nine-figure business and category leader. In this episode, we discuss Ritual's commitment to science and transparency. We also cover: • Challenges of scaling a D2C brand • Building trust in a crowded market • Entering new product categories Subscribe to the podcast → www.insider.fitt.co/podcast Subscribe to our newsletter → www.insider.fitt.co/subscribe Follow us on LinkedIn → www.linkedin.com/company/fittinsider Rituals's Website: https://ritual.com/ Ritual's IG: https://www.instagram.com/ritual Ritual's TikTok: https://www.tiktok.com/@ritual - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:32) Kat's Journey and Building Ritual (02:59) Navigating Challenges (04:44) Expanding Product Lines While Maintaining Trust (08:17) Innovative Approaches to Product Development (17:00) Marketing Strategies and Omni-Channel Presence (24:51) The Importance of Trust and Community (30:27) Future Roadmap (34:34) Conclusion

Today, I'm joined by Betsy Foster, co-founder & president of Love.Life. Founded by Whole Foods vets, Love.Life combines functional medicine, cutting-edge fitness, and nourishing food all under one roof — offering a one-stop shop for mind, body, and spirit. In this episode, we explore the company's integrated health and wellness club. We also cover: • Disrupting sick care • Scaling a holistic health model • The evolving food-as-medicine landscape Subscribe to the podcast → www.insider.fitt.co/podcast Subscribe to our newsletter → www.insider.fitt.co/subscribe Follow us on LinkedIn → www.linkedin.com/company/fittinsider Love.Life's Website: https://love.life/ Love.Life's App on Apple: https://apps.apple.com/us/app/love-life/id6502749135 Love.Life's App on GooglePlay: https://play.google.com/store/apps/details?id=life.love.member Love.Life's IG: https://www.instagram.com/theofficiallove.life/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction to Integrated and Holistic Health (01:30) Betsy and Love.Life's Background (04:15) Betsy's Personal Health Journey (07:36) The Birth of Love.Life (09:18) Membership Offerings and Modalities (12:32) The Importance of Personalized Medicine (16:55) Challenges and Opportunities in Healthcare (20:33) Telehealth and Technology Integration (23:13) Building and Scaling Love.Life (25:30) The Role of Food in Health (27:25) Future Plans and Expansion (28:50) Trends in Preventative Wellness (31:16) Conclusion

Today, I'm joined by Kian Sadeghi, founder & CEO of Nucleus Genomics. Since dropping out of UPenn in '21, Kian has raised $18M for complete DNA health tests. Democratizing whole-genome sequencing, he aims to save millions from preventable disease. In this episode, we discuss the company's trillion-dollar vision for the future of healthcare. We also cover: • Where preventative medicine is headed • Challenges in consumer healthtech • Building a breakthrough brand Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Nucleus Genomics Website: https://mynucleus.com/ IG: https://www.instagram.com/nucleusgenomics/ Twitter/X: https://x.com/nucleusgenomics LinkedIn: https://www.linkedin.com/company/nucleusgenomics/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:50) Inspiration Behind Nucleus Genomics (03:07) Advancements in Genetic Testing Technology (04:40) Making Genetic Information Accessible and Actionable (06:48) The Process of Nucleus Genomics Testing (08:17) The Importance of Knowing Your Genetic Blueprint (09:19) Challenges and Opportunities in Genetic Testing (10:58) Nucleus Genomics' Vision for the Future (12:39) Integrating Health Data for Personalized Insights (16:45) The Unique Value of Whole Genome Data (20:47) The Importance of Preventative Health Measures (23:12) Partnerships (25:18) Addressing Medical Paternalism and Consumer Rights (27:36) Balancing Innovation with Healthcare Regulations (30:22) Nucleus' Mission and Future Goals (35:54) The Role of Genetic Data in Longevity (37:29) Scaling and Financing Nucleus (41:08) Conclusion

Today, I'm joined by Ann Crady Weiss, co-founder & CEO of Hatch. Hatch is a sleep wellness company for the whole family. With 500K+ units sold, its soothing clocks and infant sound machines are helping consumers wind down and rest up. In this episode, we talk about building a billion-dollar brand. We also cover: • Scaling profitably • Selling sleep as a service • Personalizing sleep optimization Subscribe to the podcast → www.insider.fitt.co/podcast Subscribe to our newsletter → www.insider.fitt.co/subscribe Follow us on LinkedIn → www.linkedin.com/company/fittinsider Hatch's Website: https://www.hatch.co/ Hatch's IG: https://www.instagram.com/hatchforsleep Hatch's TikTok: https://www.tiktok.com/@hatchforsleep - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (02:41) Hatch's Journey and Product Evolution (03:29) Expanding to Adult Sleep Solutions (04:39) The Science Behind Hatch's Products (06:24) From Baby Products to a Sleep-Focused Company (07:46) The Market Opportunity and Business Strategy (09:43) Creating Personalized Sleep Solutions (15:40) Research Behind Hatch Products (20:16) Building a Culture of Rest at Hatch (22:12) Future Roadmap (28:06) Team Building Insights (32:48) Conclusion

Today, I'm joined by Andrew Lachlan, founder & CEO of Sauna House. Andrew's sobriety journey led him to discover the benefits of contrast therapy and ultimately launch Sauna House. Scaling up, the brand has nine new locations in the works. In this episode, we discuss the company's modern bathhouse concept. We also cover: • Creating tech-free spaces • Expansion through franchising • Promoting community for well-being Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Sauna House's Website: https://www.saunahouse.com/ Sauna House Franchise Info: https://www.saunahouse.com/pages/franchise Sauna House Career's: https://www.saunahouse.com/pages/careers Sauna House's IG: https://www.instagram.com/sauna_house/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:30) Andrew's Journey to Sauna House (03:53) Early Success and Expansion (04:54) Sauna Culture and Customer Experience (08:32) Challenges and Rewards of Franchising (14:30) Sauna House Experience (28:54) Balancing Tradition and Modernization (32:41) Future Roadmap (34:47) Conclusion

Today, I'm joined by Tim Gurner, founder & chairman of GURNER™ GROUP. Developing world-class spaces for healthy living, GURNER™ GROUP is an Australian design and lifestyle brand best known for its luxe residences and private members club Saint Haven. In this episode, Tim discusses the company's high-end vision and aspirational ethos. We also cover: The rise of wellness real estate & hospitality GURNER's private members clubs Tim's personal health routine Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider GURNER™ GROUP's Website: https://www.gurner.com.au/ Saint Haven Website: https://www.gurner.com.au/sainthaven/ Saint Website: https://www.gurner.com.au/saintprivateclub/ GURNER™ GROUP's IG: https://www.instagram.com/gurner_tm/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:42) Tim's Background and Entrepreneurial Journey (04:52) Creating a Holistic Wellness Space (06:28) Private Clubs and Communities (08:06) Wellness Offerings and Club Design (13:02) Saint Haven vs. Saint: Different Experiences, Same DNA (18:41) Personalizing Wellness Through Technology (22:25) Creating Genuine Connection at the Clubs (24:11) Challenges of Building a Luxury Club (28:40) Tim's Personal Wellness Routine (30:07) The Limitless Program (36:14) Balancing Technology and Human Connection (40:54) Conclusion

Today, I'm joined by Sammy Faycurry, co-founder and CEO of Fay. Making preventative health affordable, Fay's three-sided marketplace connects patients with in-network dietitians for clinical nutrition support. In this episode, we talk about increasing access to personalized nutrition counseling. We also cover: • The evolving food-as-medicine landscape • Learnings from raising $25M in funding • GLP-1s' impact on the space Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Fay's Website: https://www.faynutrition.com/ Sammy's LinkedIn: https://www.linkedin.com/in/samfaycurry/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:42) The Journey to Founding Fay (04:40) Challenges and Growth in the Dietitian Space (08:57) The Importance of Technology and Partnerships (12:28) Navigating the Venture Capital Landscape (18:03) Scaling and Team Building at Fay (22:55) Future Roadmap (33:50) Conclusion

Today, I'm joined by Michael Brandt, co-founder & CEO of Ketone-IQ. Bottling "metabolic superfuel," Ketone-IQ taps science-backed ingredients to enhance mental clarity, physical fitness, and recovery — without the crash of caffeine or sugar. In this episode, we talk about scaling the brand's next-gen energy drink. We also cover: • The meaning of metabolic efficiency • Balancing elite performance with mass-market appeal • Michael's focus on single-product and ingredient mastery Subscribe to the podcast → www.insider.fitt.co/podcast Subscribe to our newsletter → www.insider.fitt.co/subscribe Follow us on LinkedIn → www.linkedin.com/company/fittinsider Ketone-IQ™'s Website: https://ketone.com/ Ketone-IQ™'s IG: https://www.instagram.com/ketoneiq Michael's IG: https://www.instagram.com/michaeldbrandt/ Ketone-IQ™ is offering listeners a discount. Use KETONE.com/FITT to save 30% off your first subscription order of Ketone-IQ™. - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:32) Michael's background (02:40) Understanding ketones and their benefits (04:09) Launching KetoneIQ (05:13) Challenges and successes in scaling (13:21) Innovations and future products (16:43) Marketing and distribution strategies (28:42) The importance of focus and expansion strategy (37:16) Conclusion

Today, I'm joined by Dr. Robin Berzin, founder & CEO of Parsley Health. Taking a functional and holistic approach, Parsley Health leverages advanced diagnostics to create personalized care plans that address root causes of chronic disease. In this episode, we discuss the company's approach to optimizing whole-body health. We also cover: • Delivering long-term outcomes • Demonstrating cost-effectiveness • Integrating with traditional healthcare Subscribe to the podcast → www.insider.fitt.co/podcast Subscribe to our newsletter → www.insider.fitt.co/subscribe Follow us on LinkedIn → www.linkedin.com/company/fittinsider Parsley Health's Website: https://www.parsleyhealth.com Robin's Website: https://robinberzinmd.com Parsley Health's IG: https://www.instagram.com/parsleyhealth/ Parsley Health's FB: https://www.facebook.com/parsleyhealth/ Parsley Health's X: https://x.com/parsley_health Parsley created a code for listeners of the episode for $150 off their membership — valid only for cash-pay members (not available for those paying with insurance); the code is FITT. - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:37) Robin and Parsley Health's background (02:16) The root-cause medicine approach (02:34) Business model and operations (04:16) Personal and professional insights (08:43) Implementing root-cause medicine (11:40) Comprehensive patient care (15:43) Navigating the healthcare system (20:18) Data-driven success and expansion (25:55) Future of healthcare and technology integration (29:13) Future roadmap (36:22) Conclusion

Today, I'm joined by Dane McCarthy, founder of The Athletic Clubs. Training in squads, members of the private NYC gyms meet twice weekly for a full-body workout and social fix — holding each other accountable while having fun in the process. In this episode, we dive deeper into the chain's uniquely communal approach. We also cover: • Creating community • Optimizing for member retention • Scaling the business with intention Subscribe to the podcast → www.insider.fitt.co/podcast Subscribe to our newsletter → www.insider.fitt.co/subscribe Follow us on LinkedIn → www.linkedin.com/company/fittinsider The Athletic Club's Website: https://www.the-athleticclubs.com/ The Athletic Club's IG: https://www.instagram.com/the.athleticclubs/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (02:00) Building the Athletic Clubs (03:36) Creating a supportive fitness community using squads (04:56) Going from an idea to a sustainable business (08:04) Best practices for building fitness squads (14:17) Scaling the business intentionally (23:40) Marketing strategies (31:12) Future roadmap (33:35) Conclusion

Today, I'm joined by Osman Khan, co-founder & CEO of Squared Circles, a venture studio for health and wellness brands. Squared Circles redesigns everyday products to be better for people and planet. Pushing innovation, its portfolio includes MUD\WTR and Algae Cooking Club. In this episode, we discuss the company's approach to ideating, validating, and launching consumer products. We also cover: • Using science and AI to vet ideas • Building for the conscious consumer • Untapped opportunities within wellness Subscribe to the podcast → www.insider.fitt.co/podcast Subscribe to our newsletter → www.insider.fitt.co/subscribe Follow us on LinkedIn → www.linkedin.com/company/fittinsider Squared Circle's Website: https://squaredcircles.com/ Squared Circle's IG: https://www.instagram.com/squaredcirclesco/ Squared Circle's LinkedIn: https://www.linkedin.com/company/squared-circles/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (02:12) Squared Circle Venture Studio Overview (04:32) Principles and Focus of Squared Circles (06:08) Challenges and Strategies in Building Consumer Products (11:00) The Role of AI and Science in Innovation (15:20) Talent Acquisition and Operator Involvement (17:38) Go-to-Market Strategies and Scaling (23:45) Lessons Learned and Course Corrections (31:17) Future Trends and Opportunities in Health and Wellness (34:33) Conclusion

Today, I'm joined by Michael Ramsey, co-Founder & CEO of STRONG Pilates. Using learnings from his time as an F45 Training franchisee, Michael created a global brand, leveraging patented machines to deliver a class that combines Pilates, cardio, and strength. In this episode, we discuss the company's hybrid fitness concept. We also cover: • The state of boutique fitness • Launching STRONG Pilates in the US • Leading the low-impact training revolution Subscribe to the podcast → www.insider.fitt.co/podcast Subscribe to our newsletter → www.insider.fitt.co/subscribe Follow us on LinkedIn → www.linkedin.com/company/fittinsider STRONG's Website: https://strongpilates.com.au/ STRONG's IG: https://www.instagram.com/strong - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (​​00:00) Introduction (01:51) The birth of STRONG Pilates (03:29) Global expansion (04:14) Personal journey and insights (05:50) Franchisee relationships and learnings (07:21) Experience and equipment (11:57) Innovation and market position (16:16) Sustainable growth and future plans (21:31) Community building (23:06) Global market strategy (28:26) Brand and community focus (34:15) Conclusion

Today, I'm joined by Aidan Dewar, co-founder & CEO of Nourish. Covered by insurance in all 50 states, Nourish's telenutrition platform connects Americans to registered dietitians for 1:1 diet counseling and behavior change support. In this episode, we discuss the company's food-as-medicine platform. We also cover: • Navigating GLP-1s • Building preventative healthcare systems • Integrating food delivery into the business model Subscribe to the podcast → www.insider.fitt.co/podcast Subscribe to our newsletter → www.insider.fitt.co/subscribe Follow us on LinkedIn → www.linkedin.com/company/fittinsider Nourish's Website: https://www.usenourish.com Nourish's Careers Page: https://www.usenourish.com/careers Nourish's IG: https://www.instagram.com/usenourish/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:27) Background on Aiden and Nourish (02:34) The problem and opportunity in healthcare (04:03) Nourish's approach and services (05:35) How Nourish connects patients with dietitians (08:38) Scaling and impact of Nourish (12:24) Future plans and integrations (19:27) Challenges and opportunities in healthcare (21:34) Company growth and team building (30:42) Conclusion

Today, I'm joined by Ron Belldegrun, co-founder & CEO of ByHeart. Refreshing an outdated category, ByHeart is a farm-to-formula baby food brand. Pioneering clinical research, the company is raising the bar with grass-fed, whole milk-based infant formula. In this episode, we talk about the company's next-generation infant nutrition platform. We also cover: • Infant formula's food security problem • ByHeart's commitment to nutrition research • The importance of owning end-to-end manufacturing Subscribe to the podcast → www.insider.fitt.co/podcast Subscribe to our newsletter → www.insider.fitt.co/subscribe Follow us on LinkedIn → www.linkedin.com/company/fittinsider ByHeart's Website: https://byheart.com/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:49) The journey to innovate infant formula (04:04) ByHeart founding story (06:14) Building a better infant formula (09:23) Launching during a nationwide shortage (11:36) Expanding supply chain while ensuring quality (13:42) Educating and market penetration (17:07) The role of seed oils in infant formula (20:53) Ongoing research and innovations (26:57) Business model and growth strategy (31:53) Future roadmap (36:09) Conclusion

Today, I'm joined by Jacob Peters, co-founder and CEO of Superpower.\ After a personal health crisis, Jacob founded preventative care platform Superpower. A 24/7 digital longevity clinic, it combines advanced diagnostics, expert clinicians, and AI-driven plans. In this episode, we talk about the company's all-in-one membership. We also cover: • Productizing healthcare • Democratizing concierge medicine • Building a consumer longevity brand Subscribe to the podcast → www.insider.fitt.co/podcast Subscribe to our newsletter → www.insider.fitt.co/subscribe Follow us on LinkedIn → www.linkedin.com/company/fittinsider Superpower's Website: https://superpower.com/ Superpower's Twitter: https://x.com/superpower Reach out to Jacob: https://x.com/J__Cub - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:22) Jacob's background and experience with the healthcare industry (07:11) Systemic failures in healthcare (15:08) Productized healthcare and democratizing concierge medicine (20:39) Vision for Superpower (23:30) Current state of healthcare and gaps (28:46) Onboarding process and personalized protocols (33:06) Building a community and cultural revolution in healthcare (36:44) Future roadmap (38:03) Conclusion

Today, I'm joined by James Li, co-founder & CEO of Mighty Health. A virtual wellness clinic, Mighty Health combines exercise and nutrition coaching to help those over 50 age well. Its daily programs span weight loss, mobility, pain reduction, and more. In this episode, we talk about the company's digital platform for older adults. We also cover: • Selling to insurers • Engaging and retaining members • Untapped opportunities in age tech Subscribe to the podcast → www.insider.fitt.co/podcast Subscribe to our newsletter → www.insider.fitt.co/subscribe Follow us on LinkedIn → www.linkedin.com/company/fittinsider Mighty Health's Website: https://www.mightyhealth.com James' Email: [email protected] - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:06) Background on Mighty Health (04:58) Engaging and retaining members (06:53) Mighty Health's vision (09:53) Selling to insurers (13:02) Keeping members engaged (15:00) Content development and branding (20:56) Strategies to age well (23:30) Digital friendliness of older adults (29:58) Expansion plans (31:27) Mission-driven approach (34:32) Building a lean team (37:17) Conclusion

Today, I'm joined by Brad Olson, CEO of Sollis Health. A members-only medical concierge, Sollis Health merges the best of hospitality and medicine. Open 24/7, it offers high-quality healthcare without wait times. In this episode, we discuss the company's concierge urgent care experience. We also cover: • Current membership numbers and expansion plans • Partnering with Prenuvo for preventative whole-body scans • Applying experience from Starwood Hotels & Peloton to healthcare Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Sollis Health's Website: https://sollishealth.com/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:27) Overview of Sollis Health (05:21) Applying hospitality to healthcare (10:08) Services and membership coverage (13:26) Opportunity and expansion in the healthcare landscape (17:06) Accessibility and affordability of memberships (19:27) Current membership numbers and expansion plans (21:36) Potential pursuit of preventative care and longevity services (22:43) Partnership with Prenuvo (24:00) Potential fitness industry partnerships (25:51) The patient experience (30:27) Measuring success and patient outcomes (32:17) Future roadmap (34:18) Conclusion

Today, I'm joined by Rebecca Egger, co-founder & CEO of Little Otter. Filling a gap in mental healthcare, Little Otter caters specifically to the needs of young children. Co-founded by Rebecca and her mother, a child psychiatrist, the company takes a whole-family approach to kids' therapy. In this episode, we discuss Little Otter's pediatric mental health platform. We also cover: • Scaling direct-to-consumer and B2B channels • Headwinds facing digital health companies • Destigmatizing mental health Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Little Otter's Website: https://www.littleotterhealth.com/ Little Otter's Free Assessments: https://www.littleotterhealth.com/resources/#assessments-toolkits Little Otter's IG: https://www.instagram.com/littleotterhealth/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:36) Founding Little Otter (05:21) Initial development of Little Otter's product and service (08:13) Delivering care and building a community for providers (10:33) Engaging with clinicians and navigating the labor aspect (12:34) D2C approach and transitioning to pediatrician referrals (15:23) Balancing DTC and insurance partnerships (18:36) Quantifying outcomes (20:40) Evidence-based treatment program (23:15) Challenges in digital health (27:40) Leveraging data and support systems (29:44) Impact of technology on mental health (32:06) Destigmatizing mental health (34:25) Challenges in pediatric mental health (35:42) Conclusion

Today, I'm joined by Sami Inkinen, founder & CEO of Virta Health. Leading with lifestyle, Virta takes a bottom-up approach to diabetes management. Leveraging ketogenic nutrition therapy, the company is tackling root causes of type 2 diabetes. In this episode, we talk about unwinding the metabolic health crisis. We also cover: • The rise of GLP-1s • Reversing type 2 diabetes • Harms of ultra-processed foods Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Virta Health's Website: https://www.virtahealth.com/ Virta Health's YouTube: https://www.youtube.com/virtahealth - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (02:01) The ineffectiveness of current diabetes treatment (04:30) Addressing the underlying drivers of diabetes (06:53) Sami's journey to founding Virta Health (12:47) Virta's nutritional based approach to solving diabetes (16:24) Operationalizing nutrition therapy (18:26) Business model and sales process (23:01) Incentives and misaligned healthcare (28:08) Default food environment and metabolic health (34:36) The impact of GLP-1 drugs on Virta's business (40:04) The need for a holistic approach to obesity (41:29) Conclusion

Today, I'm joined by Emi Gal, founder & CEO of Ezra. A software engineer turned entrepreneur, Emi launched early cancer detection startup Ezra in 2018. Leveraging AI, the company is on a mission to make preventative MRIs the norm. In this episode, we talk about developing cost-effective scans. We also cover: • Rising cancer rates • Using AI to lower costs • Emi's biohacking experiments Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Ezra's Website: https://ezra.com/ Ezra Locations: https://ezra.com/locations Emi's Longevity Guide: https://www.emigal.com/longevity-protocol/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) - Introduction (01:20) - Emi's background (02:24) - The Journey to Ezra (05:55) - Controversy around whole body MRI (09:35) - Empowering individuals in healthcare (12:05) - The Importance of preventative health (16:37) - AI's role in lowering MRI costs (19:16) - Addressing cost and accessibility concerns (20:36) - Emi's thoughts on the healthcare industry (25:30) - Preventing cancer through lifestyle changes (33:35) - Biohacking and personal experimentation (37:56) - Measuring progress and individual responsibility (40:02) - Ezra's future roadmap (44:49) - Conclusion

Today, I'm joined by Rebecca Parekh, co-founder & CEO of The WELL. Burned out by a career on Wall Street, Rebecca had a personal wellness epiphany. Now, she's helping others relieve stress at The WELL, a health-focused members club and lifestyle brand. In this episode, we discuss the company's integrated approach to wellness. We also cover: • Healthy third spaces • Entering real estate and hospitality • Unmet consumer needs across the industry Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider The WELL's Website: https://www.the-well.com/ The WELL's IG: https://www.instagram.com/thewell/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (03:13) East meets west medicine (05:12) The journey to founding The WELL (10:35) Inflection point to start The WELL (15:42) Adapting to challenges and evolving the business (17:56) Expanding wellness offerings (19:59) The vision for integrated wellness (22:54) Partnerships (25:33) Future growth and expansion (27:26) Global product and integrated tech (29:04) Rebbeca's views on the evolving wellness industry (32:46) Challenges of scaling preventative health (35:25) Customer-led change and collective care (38:31) Evaluating business metrics and societal impact (40:32) Conclusion

Today, I'm joined by Eric Litman, Founder and CEO of Aescape. Underwhelmed by traditional massage therapy, Eric created Aescape. Using AI robotics, the company provides a precise, consistent, fully automated bodywork experience. In this episode, we discuss Aescape's seven-year journey to launch. We also cover: • Partnering with Equinox • The future of human-robot interactions • Creating an on-demand massage marketplace Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Aescape's Website: https://www.aescape.com/ Become an Aescape Partner: https://www.aescape.com/partner - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:22) Why AI robotics and massages? (03:21) Challenges in developing Aescape (08:10) How the robotic massages work (12:26) Designing the robotic arms (17:05) Safety and user comfort (19:25) Business model (22:15) Rollout and partnerships (25:27) Future of human-robot interactions (27:11) Roadmap (28:34) Conclusion