Life Time's Lock-in, P&G's acquisition, Once Upon a Farm's IPO
Fitt Insider · Joe Vennare
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Show Notes
January 27, 2026: Your daily rundown of health and wellness news, in under 5 minutes.
Today's top stories:
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P&G acquires Wonderbelly, the digestive wellness brand with distribution at CVS and Target, moving to reposition digestive health as wellness
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Once Upon a Farm kicks off IPO roadshow targeting $200M+ raise at $760M valuation, testing whether premium mission-driven food brands can sustain consumer trust and growth
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Life Time reports preliminary Q4 & FY25 earnings, with revenue up 14% as revenue per member jumps double digits, planning to open 12-14 large-format clubs in 2026
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New racket sport Typti launches with backing from 80+ athletes including Drew Brees, targeting tennis players on pickleball courts as participation sports spawn new ecosystems
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