Fitt Insider

Today, I'm joined by Michael Easter, best-selling author, professor, and advocate for rewilding the modern lifestyle to achieve optimal health. Acclaimed author of The Comfort Crisis, Easter's work focuses on how humans can integrate modern science and evolutionary wisdom for improved health, meaning, and performance in life and at work. In this episode, we talk about the value of doing hard things and the pitfalls of obsessing over health wearables and wellness routines. He also explains his "2 Percent" philosophy for living a healthier and happier life. In this episode, you'll learn: • Michael's career journey that led him to writing The Comfort Crisis • How short-term discomfort can lead to long-term growth • Why wearable data and routines can be a negative thing Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ The 2 Percent Newsletter: https://unique-painter-9003.ck.page/441934d2f0 - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com Chapters: (00:00) Introduction (01:53) Michael's background (03:31) Origin of The Comfort Crisis (07:41) Michael's trip to the arctic (12:17) Incorporating discomfort into daily life (14:10) The benefits of carrying weight (18:27) Michael's "2 Percent" philosophy (23:28) The pros and cons of health wearables (26:51) Are morning routines beneficial? (30:48) Using your most productive time for your main goal (33:15) Showing up and doing the work (36:15) Michael's take on AI (39:37) Rights of passage (40:53) Modern resilience and mental health (42:32) Conclusion

Today, I'm joined by Niki Leondakis, CEO of CorePower Yoga, a national chain of athletic-style yoga studios. With 220 studios in the US, as well as an on-demand digital platform, CorePower Yoga is the largest privately held yoga chain in the country. Operating at the convergence of physicality and spirituality, the brand's modern approach resonates with its memberbase and extends to its certified teacher training. In this episode, we talk about Niki's foot in both the hospitality and boutique fitness worlds, and she shares the company's post-pandemic growth strategy. Plus, we talk about why community is a critical component of successful fitness brands. In this episode, you'll learn: • What Niki learned from previous experiences in hospitality and as CEO of Equinox • CorePower's growth strategy for digital and physical markets • Why Niki believes in-person classes will never be fully replaced by digital experiences Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com Chapters: (00:00) Introduction (01:38) Niki's background and joining CorePower Yoga (04:13) Integrating hospitality with boutique fitness (09:42) CorePower's origin story and mission (13:10) Hybrid business model (21:57) In-studio experience vs digital experience (27:47) Future growth plans (30:08) CorePower Yoga's instructor training (34:19) Future roadmap (38:20) Conclusion

Today, I'm joined by Brandon Marshall, founder & CEO of House of Athlete, a lifestyle wellness brand training athletes of all levels for peak mental and physical performance. After a 13-year NFL career, Brandon Marshall founded House of Athlete to empower athletes and fitness enthusiasts to reach their full potential through holistic training, nutrition, and recovery programs at its facilities and on its digital platform HOA+. In this episode, we discuss Brandon's transition from football to the fitness industry and how mental health and community are key pillars to performance. In this episode, you'll learn: • Brandon's journey from NFL player to founding House of Athlete • House of Athlete's approach to achieving peak mental and physical fitness • The highs and lows of being a founder in a highly competitive industry Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com Chapters: (00:00) Introduction (02:07) About House of Athlete and building a brand (05:08) Journey to founding House of Athlete (11:51) Cultivating peak physical and mental fitness (16:40) Finding committed training clients (21:11) Brandon's day to day involvement at HOA (25:54) Building a program off of Brandon's NFL training regimen (29:22) Future roadmap (33:04) Building community into the brand (36:55) HOA's growth plans and economic standing (39:30) Call to action (40:15) Being vulnerable during the entrepreneurial journey (42:12) Conclusion

Today, I'm joined by Julie Rice and Elizabeth Cutler, co-founders of Peoplehood, a "relational fitness" studio. After founding and exiting SoulCycle, its co-founders Julie and Elizabeth sought to create an experience for people to step back from their busy lives to reflect, listen to others, and talk about their feelings. Launched in 2023, Peoplehood aims to strengthen relationships and build community through in-person and virtual "gathering" rooted in group therapy and emotional support from peers. In this episode, we talk about the early days of SoulCycle, the power of community, and Peoplehood's approach to emotional wellness. In this episode, you'll learn: • The path to Julie and Elizabeth's second act • How community and good relationships are linked to increased healthspan • Peoplehood's unique approach to active listening and sharing within a community Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com Chapters: (00:00) Introduction (02:02) About Peoplehood (05:21) Boutique fitness and founding SoulCycle (10:58) Journey to founding Peoplehood (16:18) Building community into the brand (21:43) Peoplehood's emphasis on mental and relational health (27:55) Future growth plans (31:07) Physical and digital expansion (32:48) What it's like to be a 2nd time founder (40:51) Current state of fitness (44:36) Conclusion

Today, I'm joined by Calley Means, co-founder of TrueMed, a payment solution helping consumers spend pre-tax HSA/FSA dollars on a healthy lifestyle. TrueMed is striving to align economic incentives and healthy living. By helping consumers utilize funds from their HSAs/FSAs accounts, Calley and team are making it easier and more affordable for them to buy healthy food, supplements, fitness equipment, and wellness products with their money, before taxes. In this episode, we discuss how healthy habits act as medicine and how Big Food and Big Pharma have compromised our healthcare system. In this episode, you'll learn: • How Calley's sister's experience as a surgeon inspired him to start TrueMed • Calley's top-down and bottoms-up approach to change • TrueMed's roadmap for preventative healthcare Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com Chapters: (00:00) Introduction (01:35) Calley's background and founding TruMed (07:24) Incentive alignment in our society (15:45) How HSAs and FSAs work (19:53) TrueMed's business philosophy (22:52) History of big pharma and the healthcare industry (29:13) Present state of our medical system (36:07) Digital health companies (41:19) Future roadmap (44:24) Conclusion

Today, I'm joined by Isabelle Kenyon, founder & CEO of Calibrate, a weight loss platform complementing lifestyle coaching with prescription medication. Calibrate helps people achieve sustainable weight loss and metabolic health through personalized clinical and lifestyle interventions. Founded in 2020, the company's evidence-based programming, expert coaching, and FDA-approved GLP-1 medication has positioned it as a leader in taking on the obesity epidemic. In this episode, we discuss the company's metabolic reset program, explore the rapid growth of prescription weight loss drugs, and cover the ongoing debate over how best to treat obesity. In this episode, you'll learn: • Why Calibrate believes weight loss is about biology, not willpower • The company's methodology for prescribing GLP-1 medication • Isabelle and Joe's perspectives on healthy weight loss and prescription medication Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com Chapters: (00:00) Introduction (01:15) About Calibrate (02:39) Enterprise vs. DTC business model (03:39) GLP-1 potential TAM (05:10) What differentiates Calibrate? (08:29) Finding the ideal long-term care model for patients (12:59) Is obesity about willpower or biology? (19:01) Metabolic health and food (23:07) GLP-1's that are covered by insurance (26:20) If the product works, the business works (29:35) Scaling Calibrate (30:54) Systemic obesogenic environment (35:13) Future roadmap (37:44) Conclusion

Today, I'm joined by Melissa Eamer, founder & CEO of Modern Age, an aging wellness clinic based in NYC. Melissa founded Modern Age after bearing witness to her mother's physical and mental well-being deteriorate rapidly years prior. A digital-first care provider, the company leverages an internal medical team, evidence-backed treatments, and both virtual and in-person clinics to help patients increase their healthspans and quality of life. In this episode, we talk about the company's hybrid approach to aging well, using personalized biomarkers to determine holistic treatments, and the role of longevity science in public health. In this episode, you'll learn: • How Melissa's roles with Glossier and Amazon prepared her for Modern Age • How subjective health is essential to overall well-being • Modern Age's offerings and how they optimize patients' mental and physical health Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com Chapters: (00:00) Introduction (01:18) About Modern Age (02:15) Modern Age's approach on aging (04:20) Hybrid clinics (05:13) Modern Age's offerings (08:40) Paying cash vs. through insurance (09:39) Process for deciding what services to offer (12:04) Wellness vs healthcare (15:15) Future expansion plans (17:12) Melissa's experience at Amazon (21:42) Melissa's journey to starting Modern Age (24:22) Fundraising (26:07) Choosing the right investors and board (27:05) Modern Age Team (29:08) Growth strategies (33:03) Melissa's opinion on Bryan Johnson's Blueprint methodology (35:53) Future roadmap (37:29) Conclusion

Today, I'm joined by Zachariah "Z" Reitano, co-founder & CEO of Ro, a DTC healthcare company offering telehealth for primary care, mental health, sexual health and more. After becoming frustrated in traditional healthcare during a personal struggle with ED, Z co-founded Roman to create more accessible and affordable men's health treatments. Rebranding to Ro, the company extended its telemedicine model to treat issues in women's health, smoking cessation, and weight loss. In this episode, we discuss the company's direct-to-patient digital health platform and Z shares his vision for reimagining the broken healthcare system. Plus, we talk about Ro's newly launched Body Program for treating obesity. In this episode, you'll learn: • How Ro fulfills its mission to make healthcare accessible to all • Z's views on obesity and helping people lose weight with GLP-1 agonists • Ro's future roadmap to improving more patients' lives Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com Chapters: 00:00) Introduction (01:36) Ro Background (02:22) Identifying ways to help patients (04:13) Ro's origin story (09:22) Fixing the broken healthcare system (13:50) Consolidation of digital health (20:12) Ro's GLP-1 Body Program (25:29) Obesity conversation (29:02) Treating the root cause vs. prescription medication (43:01) Future roadmap (44:29) Conclusion

Today, I'm joined by Will Ahmed, founder & CEO of WHOOP, a performance-focused wearables maker. Founded in 2012, WHOOP's screenless wearable technology and data platform rose to prominence for its real-time analysis of recovery, sleep, and overall performance. Through partner integrations and advances in sensor technology, the brand continues to decode optimal health for its users. In this episode, Will returns to the podcast for the first time since 2019, sharing the company's evolution from activity tracking to health monitoring, WHOOP's role in the future of healthcare, and upcoming product development. In this episode, you'll learn: • How WHOOP listens to its users in creating new features • How WHOOP is doubling down on existing members through economic uncertainty • Will's vision for improving healthcare through wearables Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ Chapters: (00:00) Introduction (02:16) WHOOP's current state (07:20) Challenges over the past few years (10:24) WHOOP's research (14:39) Building features around customer data (17:35) Predictive preventive recommendations (20:01) Wearable technologies (24:10) Education component of wearables (26:31) Performance marketing and growth channels (29:38) Preventing customer churn (31:37) WHOOP's product customization (33:53) Future growth plans (36:38) WHOOP Unite and giving data access to others (38:46) Differentiating WHOOP from other wearables (40:38) Conclusion

Today, I'm joined by Shane Heath, founder and CEO of MUD\WTR, a mushroom-based coffee alternative. After experiencing the ups and downs of coffee, Shane created MUD\WTR in 2018 as a healthy coffee alternative to give people the feeling of alertness without the anxiety and jitters. Through habit creation and a variety of health-focused products, MUD\WTR strives to create balance in body and mind. In this episode, we discuss the rise of functional beverages and shroom boom, and Shane shares the importance of ritual, authenticity, and frame-breaking experiences. In this episode, you'll learn: • How Shane's mental health journey led him to a coffee alternative • How MUD\WTR instills company-wide values through authenticity • Why Shane treats his team like elite athletes Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ Chapters: (00:00) Introduction (01:15) Shane & MUD\WTR's background (05:58) Creating and selling the initial MUD\WTR blend (08:34) Finding PMF (11:09) Building intuition (12:24) Mental health zeitgeist (14:05) Building a company with purpose (17:31) "F*ck your coffee" origin story (21:09) MUD\WTR growth strategies (26:25) Creating an authentic brand and company culture (30:37) Balancing mental health and ambition (34:53) Future roadmap (37:20) MUD\WTR cafe concept (38:13) Conclusion

Today, I'm joined by Daniel Tal Mor, CEO of Lumen, makers of a breathalyzer device used to monitor and improve users' metabolic health. Aspiring to help people achieve better health through data, Lumen's breathalyzer and connected app democratize the "gold-standard" in metabolic measurement typically reserved for elite athletes. In this episode, we discuss the company's breathalyzer for hacking metabolism, Lumen's recent $62M funding round, and the concept of metabolic flexibility. In this episode, you'll learn: • Metabolism's role in weight, energy, and performance management • Lumen's product roadmap after closing its Series B • Daniel's vision for the future of personalized nutrition and well-being Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ Chapters: (00:00) Introduction (01:05) Daniel's background and about Lumen (02:36) Lumen's breathalyzer (04:05) Measuring metabolism by analyzing breath (07:50) Lumen's product journey (11:17) Selling products and subscriptions (14:31) Subscription business model (17:08) Impact of economic recession in wellness (22:11) Lumen's technology (29:40) Metabolic flexibility (32:06) Lumen's innovation (37:35) Conclusion

Today, I'm joined by Jonathan Shooshani, co-founder & president of JOON, a corporate wellness benefits platform. Founded in 2019, JOON's employee-facing platform alleviates administrative challenges while unlocking the freedom of choice for wellness-seeking employees. Beyond traditional benefits, it covers spending for fitness, food, mental health, family care, and education, leading to a healthier and happier workforce. In this episode, we discuss the company's flexible wellness benefits platform and using technology to reimburse employees for health-related expenses. Plus, Jonathan shares his vision for a Spotify-like recommendation engine for personalized well-being. In this episode, you'll learn: • Jonathan's personal journey to starting and scaling JOON • How JOON's technology simplifies health & wellness spending for employees • How to reduce friction in user experience Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ Chapters: (00:00) Introduction (01:22) Jonathan's background and starting JOON (03:51) JOON's background (05:01) Marketing the platform (07:49) Engaging partners in the platform (10:52) Wellness benefit programs (12:52) Categorizing brands and products (14:57) Getting employees to utilize wellness benefits (20:25) JOON's technology (22:19) Future growth plans (24:12) Personalizing wellness benefits and offers (30:07) Trends in wellness industry (32:49) Future roadmap (36:31) Conclusion

Today, I'm joined by Trisha Goyal, founder & CEO of Break the Love, a matchmaking platform for recreational tennis and pickleball players. Break the Love is reinventing the tennis club by connecting paddle sports players to local courts, coaches, and competition. Personalized based on interests and skill level, Break the Love aims to innovate the country club model and democratize access to racquet sports for everyone around the country. In this episode, we discuss the company's racquet sports marketplace, the technology making activities like pickleball and tennis more accessible, and the impact of authentic branding and partnerships. In this episode, you'll learn: • Trisha's journey and the motivation behind creating Break the Love • How the company acquires new users and builds community • Break the Love's future roadmap, including expansions to other sports Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ Chapters: (00:00) Introduction (01:19) Trisha and Break the Love's background (07:15) Break the Love's differentiation strategy (10:07) Acquiring users and court suppliers (17:45) Balancing acquiring users, suppliers, building a brand, and forging partnerships (22:58) Building supplier and brand partnerships (32:17) Applying their tech to other sports (35:47) Key priorities for 2023 (37:36) Conclusion

Today, I'm joined by Anne Mahlum, founder of boutique fitness concepts [solidcore] and Ambition. A 3x founder, Anne Mahlum launched Back on My Feet, a nonprofit combatting homelessness through running and fitness before scaling Pilates-style boutique studio [solidcore] to 95+ locations nationwide. Since stepping down as CEO, Anne created Ambition, a multimodality fitness brand based in NYC. In this episode, we discuss building a successful boutique brand from scratch, Anne's advice for fitness entrepreneurs, and how her most recent venture Ambition is targeting holistic wellness. In this episode, you'll learn: • Anne's learnings from founding three fitness-based companies • How Anne continues to scale [solidcore] as executive chair • How Ambition addresses the mental and physical of today's exerciser Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ Chapters: (00:00) Intro (01:27) Anne's Background (03:24) Founding Back on My Feet (04:49) Getting the idea for [solidcore] (07:37) Anne's founder journey (12:14) Advice for aspiring entrepreneurs (15:21) Running [solidcore] through Covid (18:02) Passion for fitness and running a business are very different (22:21) [solidcore] before Covid (24:24) Are in-person fitness classes dead? (26:58) Retail strategy for fitness studio businesses (28:43) Background on Ambition (30:05) Anne's views on alcohol and wellness (36:03) Ambition's programming and strategy (37:54) Ambition's roadmap (38:42) Conclusion

Today, I'm joined by Max Kislevitz, co-founder of Bala, maker of design-focused functional fitness accessories. Founded in 2018, Max and his wife Natalie took on Bala as a side project with the goal of making ankle and arm weights more practical and attractive. Their creation: weighted accessories called Bangles. After appearing on Shark Tank and hosting successful retail pop-ups, Bala has become a rapidly growing business, selling a variety of at-home fitness accessories and launching a digital fitness platform, Balacize. In this episode, we discuss the company's design-forward approach to fitness equipment, and Max shares the company's vision to "Balaify" fitness for all ages and ability levels. In this episode, you'll learn: • How Bala started as a side project and turned into a booming business • The role Shark Tank played in its exponential growth • Bala's plan to double their product line in the coming year Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ Chapters: (00:00) Introduction (01:17) About Bala (02:41) Bala's journey (03:48) Max's journey to starting Bala (05:25) Marketing strategies (10:09) Bala's growth during the pandemic (11:40) Shark Tank (14:30) Iterative approach to business (15:46) The team (17:21) Future growth plans (19:51) Bala's products (22:28) Brand marketing (25:12) Building a fitness brand that resonates with people (26:27) Bala's vision (28:18) Future roadmap (30:31) New products to look out for (31:33) Conclusion

Today, I'm joined by Dugal Bain-Kim, co-founder of Lifeforce, a health optimization company tailored to people 35 and older. Lifeforce combines convenient diagnostics, science-backed nutraceuticals and pharmaceuticals, and practical lifestyle support to help adults improve their healthspans. Backed by fellow co-founders Joel Jackson, Tony Robbins, and Dr. Peter Diamandis, Lifeforce strives to improve people's lives, mentally and physically, through science and health. In this episode, we discuss enhancing well-being after age 35 and teaming up with Tony Robbins and Dr. Peter Diamandis. Plus, we discuss the company's vision for a digital health optimization clinic. In this episode, you'll learn: • The approach Lifeforce takes to optimize its members' health • The impact of high-powered thought leaders • What roles blood testing and wearables play in health optimization Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ Use code FITT at https://www.mylifeforce.com/landers/diagnostics, and get 20% off your first diagnostic. Chapters: (00:00) Introduction (01:33) Dugal's background and Lifeforce intro (03:15) Dugal's journey to starting Lifeforce (06:28) Lifeforce pricing (08:20) How Lifeforce works (10:17) Wearables role in health optimization (12:23) Concierge service (14:55) Customer diagnostics (19:21) Stigma around hormone treatments (21:32) Marketing strategies (23:50) Growing Lifeforce through referrals (26:48) Education component of health optimization (29:50) Future roadmap (32:54) Perception of health optimization (37:01) Conclusion

Today, I'm joined by Rachel Lea Fishman, co-founder & CEO of Arketa, a platform helping health and wellness businesses scale hybrid offerings. Founded in 2020, Arketa provides an all-in-one software solution for studio owners and independent creators to manage their class bookings, take payment, and host on demand content, online courses, and more through the platform. A trusted partner to 3,000+ studios, gyms, and instructors, Arketa provides monetization tools responsible for "millions of dollars of revenue per month." In this episode, we discuss how fitness studios use the platform to scale hybrid offerings, the company's recent funding round, and why customer obsession is essential to Arketa's success. In this episode, you'll learn: • Rachel's journey to starting Arketa • The markets Arketa serves and expansion plans • How they differentiate the product from other studio software Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ Chapters: (00:00) Introduction (01:14) Rachel's background (03:49) Rachel's journey to starting Arketa (07:52) Arketa's vision (11:40) Educating fitness instructors (16:07) Strengths of Arketa (20:02) The future of the industry (24:16) Is Arketa only for fitness and wellness businesses? (26:13) Growth (28:33) The team (30:49) Arketa's roadmap for the future (32:53) Demand generation and onboarding (34:44) Conclusion

Today, I'm joined by Stefan Olander, co-founder & CEO of OMORPHO, a weighted apparel company. Founded in 2017 with the goal to reinvent the weighted vest, OMORPHO's "gravity sportswear" apparel is designed to help its wearers train smarter and improve performance. With MicroLoad technology—small amounts of weight evenly distributed across each garment—they are creating a new category of functional sportswear for everyday use. In this episode, we discuss OMORPHO's athlete-tested weighted apparel, Stefan's learnings from working 20 years at Nike, plus the challenges and opportunities in defining a new category. In this episode, you'll learn: • Why Stefan left Nike for OMORPHO • The difference between weight vests and gravity sportswear • How the company plans to defend their technology Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ Chapters: (00:00) Introduction (01:21) Stefan's background (02:34) Stefan's journey to starting OMORPHO (06:39) Weighted apparel and MicroLoading (10:15) Marketing strategies (13:57) Expanding retail footprint (15:27) Building a lifestyle brand (17:10) Testing process and supply chain (20:06) Protecting the technology (22:05) Teaming up with professional athletes (24:10) Brand marketing (26:25) Future growth plans (28:38) Idea to execution (31:09) New collections to look out for (31:58) Conclusion

Today, I'm joined by Allen Chen, co-founder & CEO of Fitbod, an AI-powered personal training app. Founded in 2015, the platform creates personalized workout plans based on user data including fitness level, goals, and available equipment. Leveraging AI, the app democratizes personal training, recommending workouts to 300K+ paid subscribers. In this episode, we discuss how Fitbod is using AI to personalize exercise, its focus on organic growth and subscriber retention, plus Allen's thoughts on quantifying and gamifying strength training. In this episode, you'll learn: • Allen's journey to founding Fitbod • His plan for growing and retaining the app's paid subscriber base • AI's role in the future of personal training Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ Chapters: (00:00) Introduction (01:20) Allen's Background and starting Fitbod (05:00) Size of the company (06:40) Fitbod's differentiation factor (10:51) Strategies to acquire users (14:25) Building brand and community (17:08) Competitors (19:54) Sustainable vs. exponential growth (24:35) Ai's role in the future of personal training (27:53) Fitbod's future roadmap (33:00) Conclusion

Today, I'm joined by Sarah Larson Levey, founder & CEO of Y7 Studio, a chain of hot yoga studios known for high-intensity classes set to music. Starting as a pop-up studio in the Williamsburg neighborhood of NYC, Y7 Studio quickly rose to fame for its unconventional, modern approach to yoga. After prolonged COVID challenges, Y7 is pushing forward with a new digital platform and plans to open more brick-and-mortar locations in 2023. In this episode, we discuss the yoga brand's prioritization of good music, forthcoming expansion strategy, and how its partnership with Universal Music Group impacts its digital fitness offering. In this episode, you'll learn: What differentiates Y7 from traditional yoga studios How COVID impacted their studios in NYC and LA Y7's approach to improve the digital at-home yoga experience Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ Chapters: (00:00) Introduction (02:11) Sarah's background and starting Y7 Studio (10:58) Y7 Studio's journey (14:33) Y7 Studio's expansion and growth (16:56) Marketing strategy and celeb clients (21:04) Building a lifestyle brand (24:47) Y7 Studio's future roadmap and digital offering (35:53) Future physical expansion (39:54) Conclusion

Today, I'm joined by Tom Hale, CEO of Oura, maker of a smart ring analyzing a wearer's biometric data with the goal of improving sleep, stress, fitness, and overall health. Founded in Finland in 2013, Oura has quickly become one of the world's fastest-growing wearables, recently eclipsing 1M rings sold. Developed as a sleep tracker, the technology has evolved to provide sleep, readiness, and activity insights to users through Oura's app interface. In this episode, we discuss Tom's experience leading growth-stage startups, his personal health journey with Oura, and how wearables are transforming healthcare. In this episode, you'll learn: • Tom's perspective on growing mid-size subscription businesses • How Oura leverages data to improve users' health • Oura's unique strategies for next-gen wearables Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ Chapters: (00:00) Introduction (01:15) Tom's background and journey to Oura (05:56) About Oura (10:55) Subscription business model (15:10) Oura's subscription model (18:59) Oura ring vs other wearables (24:08) Marketing strategies (26:04) COVID's impact on healthcare (28:24) Data driven healthcare (33:39) New features to look out for (36:51) Conclusion

Today, I'm joined by Dennis Crowley, co-founder and CEO of Street FC, a tech-enabled street soccer league. Street FC is building the world's biggest football club, organizing 5v5 street soccer games on hard-court surfaces in urban settings. Scheduled and monitored through its app and Discord channel, it runs games in NYC, Austin, Philadelphia, Atlanta, and Minneapolis, with plans to expand to 20 cities by the end of 2023. In this episode, we discuss Dennis's experience using technology to bridge digital and real-life communities, plus Street FC's growth plans for soccer and beyond. In this episode, you'll learn: • Dennis's journey from Foursquare to creating the "SoulCycle for soccer" • How Street FC leverages playing surfaces as billboards for brands • Street FC's strategic plan to grow to 20 cities by 2023 Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ Chapters: 00:00 Introduction 01:14 Dennis's background 03:43 Bridging the gap of digital and physical worlds 06:50 Why Street FC exists 09:49 How the community works 12:53 Street FC expansion 15:07 Getting more people to play soccer 16:39 Growth strategy 19:26 Merchandise and branding 23:50 Discord community 26:06 Soho House for soccer 27:57 International expansion and evolving into other sports 29:06 The fun and hard parts about start-ups 31:10 Conclusion

Today, I'm joined by Don Faul, CEO of CrossFit, a functional fitness program with licensed affiliates across the world. Founded in 2001, the high-intensity strength and mobility regimen has expanded rapidly through affiliate gyms, global fitness competitions, and merchandise. Serving 5M athletes through 14K locations, CrossFit's tight-knit community encourages better health and peak physical fitness. In this episode, we discuss how Don's experience in the military, Big Tech, and startups led to his role with CrossFit and how introducing more people to the CrossFit lifestyle is central to the business. In this episode, you'll learn: • Don's path to CEO of CrossFit • How the brand is changing its perception to reach more people • Its strategy to grow and improve the CrossFit ecosystem Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ Chapters: 00:00 Introduction 01:17 Don's Background 03:15 Becoming the CEO of CrossFit 05:24 New strategy for the company 8:03 Key initiatives for the coming years 13:06 Changing brand perception to reach more people 15:04 The value of doing hard things 16:47 How the CrossFit Games affects perception 20:50 Affiliate ecosystem and partners 24:29 How Don plans to grow the brand 30:16 Focusing long term vs. short term 32:31 Conclusion

Today, I'm joined by Derek Flanzraich, founder and CEO of Ness, a wellness-based fintech company. Beginning with a credit card that rewards healthy purchases through an app-based rewards program, Ness is building a world that reduces the cost of wellcare, allowing more people to improve their well-being. Currently offering kickbacks for fitness memberships, wellness experiences, healthy food, and more, the company hopes its credit card creates a wedge into healthcare, aligning incentives between care providers and consumers. In this episode, we discuss the Ness's rewards platform and wellness credit card, the lessons Derek learned from founding and selling media company Greatist, and how Ness plans to address the misaligned incentives in healthcare. In this episode, you'll learn: • What Derek has learned from founding Greatist and Ness • His plan to reprioritize well-being in the healthcare industry • Consumer trends in health and wellness spending Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ Chapters: 00:00 Introduction 01:17 Derek's background 05:10 The Ness origin story 12:10 Incentive alignment in healthcare 15:02 Ness credit card solution 17:28 Credit card points for health and wellness 20:16 Ness rewards app 25:47 Open enrollment and partnership opportunities 27:44 Redefining people's relationships with their health 30:38 Building an audience 35:09 The first Ness credit card reveal 35:46 How to engage with Ness 36:56 Conclusion

Today, I'm joined by John Klein, Co-founder and CEO of Pause Studio, a chain of wellness studios dedicated to mental and physical recovery. Founded in Southern California in 2016, Pause Studio offers modern and holistic solutions designed to help clients sleep, train, perform, and live better. Through modalities like vitamin therapy, contrast therapy, flotation, cryotherapy, and light therapy, its franchised clinics are a destination for all things holistic healing and mind-body recovery. In this episode, we discuss Pause Studio's roots in holistic healing, maintaining the brand while franchising nationwide, and the future of wellness and recovery. In this episode, you'll learn: What John learned from his days at Equinox and how he's applying it to Pause How the Pause team is building and growing a wellness franchise What's trending in holistic healing and mind-body recovery Subscribe to the podcast → insider.fitt.co/podcast Follow us on Twitter → twitter.com/fittinsider Chapters: 00:00 Introduction 01:19 John's background and experience 03:51 Starting Pause Studio 06:13 Studio growth and franchising 08:42 Maintaining the brand while franchising 13:35 Holistic healing and mind-body recovery methods 14:24 Incorporating product sales into the business model 15:02 Creating a lifestyle brand 17:20 Competition and potential partnerships 20:12 Research behind the methods 22:29 Adding services to the model 25:16 Educating consumers and driving demand 27:53 Near term outlook 29:43 Conclusion

Today I'm joined by Fritz Lanman, CEO of Mindbody. Mindbody's 20 years of product innovation, research, and thought leadership fueled the boom of the boutique wellness revolution and continue to foster the growth of the global wellness industry. Mindbody serves wellness professionals around the world who have dedicated their lives to bettering other lives, connecting them with millions of people seeking those transformative experiences. In this episode, Fritz talks about his experience running ClassPass, why the company was acquired by Mindbody, and his transition to the Chief Executive role. Plus, we cover wellness trends, the fitness industry's recovery, and more. In this episode, you'll learn: The pricing model that ClassPass' studio partners hated and hurt the company's bottom line How Fritz convinced studios, spas, and salons to integrate ClassPass and convinced outside investors of its potential Why in-person fitness experience is making a comeback and how Mindbody is capitalizing on its resurgence Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Fritz' Links Mindbody's website Follow Mindbody on Twitter Mindbody is on Instagram Connect with Mindbody on Facebook Check out Mindbody on YouTube ClassPass' website Follow Fritz on Twitter Fritz' LinkedIn page Fitt Insider podcast #86: Josh McCarter, CEO of Mindbody Fitt Insider podcast #36: Fritz Lanman, CEO of ClassPass Fitt Insider podcast #11: Rick Stollmeyer, Co-founder and CEO of MINDBODY

Today I'm joined by Jason Moore, CEO of Spren. Spren uses the light and camera from a smartphone to detect subtle changes in blood volume between cardiac cycles by measuring the light absorption in the user's finger through a simple finger scan. With Spren, fitness, wellbeing or human performance brands can harness the power of large-scale deep learning and years of signal processing research—instantly. In this episode we discuss the company's heart rate variability tech, how they turned a bootstrapped direct-to-consumer app into a B2B platform, and we talk about using data and wearables to help people form healthier habits. In this episode, you'll learn: Jason's strategy for giving customers the best end-user experience How being turned down by some investors helped Spren develop a better product How Spren is scaling their business and partnering with other health & fitness companies Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Jason's Links Spren's website Elite HRV: the free Heart Rate Variability app Check out Fitbod Marius Pharmaceuticals' website

Today I'm joined by Nick Green, Co-Founder and CEO of Thrive Market. Thrive Market is a membership e-commerce platform on a mission to make the world's highest quality natural and organic products affordable for every American family. For $60/year, Thrive members get access to their favorite healthy snacks, supplements, home, beauty, and baby products at 30-50% off retail value—all shipped to their front door for free. In this episode we discuss the company's mission to make healthy living more accessible, and the shift toward holistic wellbeing from mental wellness to sustainability. We also talk about emerging trends, including health, data, personalization, and more. In this episode, you'll learn: How Thrive identifies upcoming trends to stay ahead of their competition Why Thrive's business model is more profitable than typical grocery businesses Thrive's plans to integrate data and technology to personalize and automate their customers' shopping experience Nick's thoughts on the future of subsidies for natural food products Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Nick's Links Thrive Market's website Follow Thrive Market on Twitter Thrive Market is on Instagram Connect with Thrive Market on Facebook Check out Thrive Market on YouTube Fitt Insider podcast #55: Nick Green, CEO of Thrive Market

Today I'm joined by Ronan Levy, Co-founder and CEO of Field Trip Health. Field Trip is redefining mental health and well-being through ground-breaking work in psychedelics and psychedelic-enhanced psychotherapy. With Field Trip Health centers opening across North America, and drug development and advanced research on plant-based psychedelics through Field Trip Discovery, Field Trip helps people heal and heighten engagement with the world. In this episode we discuss the company's approach to Ketamine-assisted psychotherapy. Ronan details the key factors moving psychedelics into the mainstream. Plus, we explore use cases for mental health, depression, PTSD, and more. In this episode, you'll learn: How Field Trip is expanding their sales funnel & scaling their company Tips for succeeding in a highly regulated & sometimes stigmatized industry Ronan's thoughts on becoming a lifestyle brand Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Ronan's Links Field Trip Health's website Field Trip's app Follow Field Trip on Twitter Field Trip is on Instagram Connect with Field Trip on Facebook Field Trip's LinkedIn page Follow Ronan on Twitter Ronan is on Instagram Ronan's book: The Trip Journal Ronan's upcoming book with Dr. Mike Dow: The Ketamine Breakthrough: How to Find Freedom from Depression, Lift Anxiety, and Open Up to a New World of Possibilities

Today I'm joined by Joey Gonzalez, CEO of Barry's. Founded in 1998, Barry's has led the fitness industry in innovation. Today, you can experience their signature Red Room in more than 70 studios across 10 countries, as well as in the comfort of your own home. Whether you're sprinting, lifting, or riding, in-studio or at-home, Barry's is on a mission to inspire you to work(out) hard, have fun, find your strength, and be your best. In this episode we discuss the launch of RIDE, the company's new indoor cycling concept. Joey explains how Barry's weathered the pandemic without closing a single studio, and we lay out a framework for making boutique fitness irreplaceable. In this episode, you'll learn: How Barry's is leveraging their brand to add new services Joey's strategy for scaling a brick and mortar fitness company How Barry's survived COVID without permanently closing any of their studios Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Joey's Links Barry's website Barry's RIDE website Follow Barry's on Twitter Barry's is on Instagram Connect with Barry's on Facebook Follow Joey on Twitter

Today I'm joined by Recover Athletics Co-founders, Nick Stewart and Nick Kafker. Recover Athletics is the leading injury-prevention tool for runners. Their mission is to help runners spend more time running and less time injured. Powered by best-in-class injury prevention algorithms and physical therapy content, Recover Athletics allows runners to take control of their training and seamlessly incorporate the recovery needed to stay injury free. In this episode we discuss the company's prehab app for runners and athletes, and utilizing in-person community growth hacks and storytelling to scale your user base. The guys also talk about selling the company to Strava and reaching tens of millions of athletes. In this episode, you'll learn: How to leverage your competitive advantages in your product launch Simple & powerful growth hacks you can use when starting out How Recover began their relationship with Strava Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Fitt Insider podcast #137: Michael Horvath, CEO & Co-founder of Strava Nick Stewart & Nick Kafker's Links Recover Athletics' website Recover Athletics is on Instagram Connect with Recover Athletics on Facebook Strava Nick Stewart's LinkedIn page Follow Nick Stewart on Twitter Nick Kafker's LinkedIn page

Today I'm joined by Noosheen Hashemi, Founder and CEO of January AI, a precision health company. January AI has assembled a team of computational, food, translational, and medical scientists to tackle unmet needs in people with or at risk for developing diabetes. Their multi-omic approach synthesizes wearable, food, and microbiome data to make personalized recommendations and products to address hyperglycemia. In this episode we talk about using glucose monitoring to improve wellbeing. Noosheen explains how January leverages digital twins to create personalized health insights, and she warns against deceptive marketing practices in the digital health space. In this episode, you'll learn: How January balances product development & refinement with product availability Noosheen's tips for getting and staying far ahead of your competition How January is expanding their customer base and making it easier for people to adopt a healthier lifestyle Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Noosheen's Links Follow Noosheen on Twitter January AI's website Follow January AI on Twitter January AI is on Instagram Connect with January AI on Facebook January AI's LinkedIn page

In this episode I'm joined by Matt Johnson, Founder of The Feed, a curated sports nutrition platform. The Feed helps athletes get more out of the hard work they are already doing in their training. From nutrition to supplements to recovery gear, The Feed provides athletes everything they need to make their next workout better. Riding 100 miles? Running a Marathon? The Feed has everything you need to fuel your event, and their expert coaches are available to chat live with you and provide you with a customized fueling plan. Today Matt and I talk about building a trusted resource for endurance athletes. Matt explains the difference between performance, nutrition, and wellness supplements. Plus, we cover why personalization and education are key to creating customer loyalty. In this episode, you'll learn: How Matt scaled The Feed despite having a small marketing budget Why The Feed's bottom line was unfazed by the COVID pandemic Matt's secret source of inspiration for new marketing ideas and strategies How Matt decides which products to offer, and which ones to avoid Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Matt's Links The Feed's website Follow The Feed on Twitter The Feed is on Instagram Connect with The Feed on Facebook Email Matt

Today I'm joined by Mike Taylor, Co Founder of BeaverFit North America. BeaverFit USA designs, manufactures and distributes functional training and tactical/operational training equipment specific to the military services and for strength and endurance development in all athletes. They supply equipment to the Military, First Responders, CrossFit boxes, universities and schools, athletic clubs, physical therapy clinics, and more. In this episode we talk about manufacturing fitness equipment for commercial and military customers. Mike explains how his time in the Navy and experience at TRX led to starting BeaverFit, and we explore untapped opportunities in outdoor fitness from community gyms to boutique studios, and more. In this episode, you'll learn: How BeaverFit went from offering only one product to building $5M facilities Key business lessons Mike and his team learned from the COVID pandemic How BeaverFit avoids the problem of excess product inventory Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Mike's Links BeaverFit's website Follow BeaverFit on Twitter BeaverFit is on Instagram Connect with BeaverFit on Facebook Check out BeaverFit on YouTube TRX Training's website

Today I'm joined by Sam Cole, Co-founder and CEO of FitXR, a developer of VR and AR fitness apps. As the only VR fitness app that provides a truly engaging, multiplayer experience with constantly refreshed content, studios, classes and music, FitXR transports players to a virtual fitness space where they can meet new people and work out together all from the comfort of their own home. In this episode Sam talks about making fitness fun and accessible for more people. We discuss the acceleration of virtual and augmented reality hardware, and we explore the future of omnichannel fitness where immersive technology transforms at-home, in-person, and outdoor exercise. In this episode, you'll learn: How FitXR has uniquely positioned their product to serve the widest audience of fitness enthusiasts The pros and cons of not producing your own connected fitness hardware Why FitXR's adoption & usage rates have increased as other in-home fitness companies' rates have declined post-pandemic Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Sam's Links FitXR's website Follow FitXR on Twitter FitXR is on Instagram Follow FitXR on Facebook Check out FitXR on YouTube Fitt Insider podcast episode #87, with Sam Cole

Today I'm joined by Sharam Fouladgar-Mercer, Co-founder and CEO of Signos, a glucose monitoring and weight management platform. Signos is the only company that combines continuous glucose monitoring (CGM) with an AI-driven app to deliver real-time glucose monitoring for optimal health and weight management. Signos translates an individual's metabolic signals into timely recommendations for eating, exercise, and better health. In this episode we discuss the metabolic health crisis and obesity epidemic, and how Signos is using glucose monitoring and AI to provide personalized health insights. Plus, Sharam talks about the power of technology and creating sustainable behavior change. In this episode, you'll learn: How Signos is using technology to optimize their clients' weight loss strategies How Signos scaled their business to over 200,000 waitlist customers Sharam's thoughts on future innovations in health & wellness wearables Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Sharam's Links Signos' website Follow Signos on Twitter Signos is on Instagram Follow Signos on Facebook Check out Signos on YouTube Signos' LinkedIn page

In this episode I'm joined by Andrew Herr, Founder and CEO of Fount. Based on their work studying the highest performers in the toughest environments on earth, Fount's mission is to build programs that enable everyone to reach their goals in the office, on the court, at home, or wherever their ambitions take them. Fount's depth of experience has made them a trusted adviser to the Pentagon, special operations forces, leading corporations from technology to finance, and individual clients around the world. On today's show we discuss Fount's high performance health concierge, Andrew's plan to turn a coach-led program into a scalable tech platform, and why he believes personalized health optimization is the future of health care. In this episode, you'll learn: How Fount is able to maintain a high customer retention rate Why Fount is perfectly positioned to revolutionize AI health & performance coaching How Andrew is scaling Fount, and his vision for the company in the near future Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Andrew's Links Fount's website Follow Fount on Twitter Follow Andrew on Twitter Contact Andrew directly

Today I'm joined by Jon Gregory, Founder and CEO of Vitruvian, a connected strength company. The Vitruvian Trainer+ uses artificial intelligence to read users' range of motion and constantly respond to the way they move. When paired with the Vitruvian app the experience offers access to world-class fitness coaches, 200+ exercises, goal-oriented programs, and full workout data, all in a compact machine that slides under a bed or couch when not in use. In this episode Jon explains how his background in physics, and experience as a high-frequency trader let him start the company. We discuss Jon's vision to build a fitness technology platform that transforms resistance training, and we talk about the economic and operational challenges facing the industry. In this episode, you'll learn: How Vitruvian went from Jon's backyard shed to receiving millions of dollars in funding Jon's mindset and strategies for appealing to the broadest possible range of users How Vitruvian leverages memberships to expand their market size and keep hardware costs low Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Jon's Links Vitruvian's website Follow Vitruvian on Facebook Vitruvian is on Instagram Check out Vitruvian on YouTube Vitruvian's iPhone App Vitruvian's Android App Jon's LinkedIn page

Today I'm joined by Elo Co-founder and CEO, Ari Tulla. Elo's big vision is to transform food from the cause of disease to medicine. Elo uses biomarkers, cutting-edge AI, and expert guidance to deliver supplements calibrated for their customers' unique needs with precision. In this episode we discuss the company's approach to smart nutrition, including biomarker testing, remote coaching, and personalized supplements. Plus, Ari explains how innovations like at-home diagnostics and health wearables will unlock the power of food as medicine. In this episode, you'll learn: How Elo is transforming the smart nutrition industry Why nutrition subsidies will significantly increase in the next decade How Elo is leveraging AI to provide personalized nutritional supplements Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Ari's Links Elo Health's website Follow Elo Health on Facebook Elo Health's LinkedIn page

Today I'm joined by OxeFit CEO, Rab Shanableh. OxeFit uses AI-powered technology that integrates robotics, movement and performance tracking to help you become the most powerful version of yourself. No more gym intimidation and no more bad form. With OxeFit's personalized and engaging content you'll get a workout unlike anything you've experienced before. In this episode we discuss the company's smart strength training equipment, and why OxeFit is targeting the commercial sector—including sports teams and physical therapy—in addition to at-home training. Rab also talks about raising $35 million in funding, including investment from athletes like Dallas Cowboys quarterback Dak Prescott. In this episode, you'll learn: How OxeFit is succeeding in both the professional & consumer markets Rab's insights on raising capital and protecting shareholders' interests How OxeFit validated their product offering Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Rab's Links OxeFit's website Follow OxeFit on Twitter OxeFit is on Instagram Follow OxeFit on Facebook Rab's LinkedIn page

In this episode I'm joined by Les Mills CEO, Clive Ormerod. Les Mills has been delivering life-changing fitness experiences for over 50 years. Now an international fitness brand, Les Mills mixes music, motivation and movement for millions around the globe through their world-class fitness programs. Blurring the boundaries of physical and digital experiences, Les Mills mission is simple – create a fitter planet. Clive and I discuss the company's 50-year history in the fitness industry, the evolution of its omnichannel offering from in-club and instructor training, to digital and VR content. Plus, we talk about the power of community, and building a fitter planet. In this episode, you'll learn: How Les Mills creates exceptional experiences in-person & digitally Keys to enabling consistent company growth How Les Mills leverages technology to deliver diverse fitness content Clive's thoughts on specialization and innovation Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Clive's Links Les Mills' website Follow Les Mills on TikTok Follow Les Mills on Twitter Les Mills is on Instagram Check out Les Mills on YouTube Les Mills is on Facebook Les Mills live events Les Mills' LinkedIn page Clive Ormerod's LinkedIn page

Today I'm joined by Dr. Jonathan Leary, Founder and CEO of Remedy Place, a social wellness club. Remedy Place is the solution to life's daily stresses: symptom struggles, lingering ailments, and mental burnout that compound and accumulate over time. Remedy Place helps clients rebalance these stresses through a highly-educated team of experienced doctors and wellness experts to provide optimal holistic healing and lifestyle support. In this episode we discuss the company's temptation and toxin free experience, and a variety of health-focused services from functional medicine to breathwork classes and IV drips. Plus, we talk about Remedy's upcoming New York City location, and future expansion plans. In this episode, you'll learn: How Remedy is bridging the gap between preventative and diagnostic health care Ways Remedy is expanding their client base without big marketing campaigns How Jonathan founded Remedy Place with $2K in his checking account Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Dr. Leary's Links Remedy Place's website Follow Remedy Place on Instagram Check out Remedy Place on TikTok Dr. Leary's website Follow Dr. Leary on Instagram

Today I'm joined by Andy Hoang, Founder and CEO of Aviron, makers of connected rowing machines. Aviron is a connected rowing machine designed with you in mind. Short, high-intensity workouts save you time, high resistance settings allow you to include strength training along with your cardio workout, and hundreds of content options get you motivated and keep you engaged month after month. In this episode we discuss the company's bootstrap start, pivoting from commercial sales to at-home during the pandemic, and everyone's approach to gamified fitness content. In this episode, you'll learn: How Aviron overcame early obstacles and achieved success Tips for adapting your sales funnel to current market trends Andy's candid insights about developing & launching a physical product What Aviron is doing to prepare for a potential recession Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Andy Hoang's Links Aviron's website Follow Aviron on Twitter Join Aviron's Facebook community Join Aviron's Discord channel Aviron is on Instagram Check out Aviron on YouTube

Today I'm joined by Josh Hix, CEO of Season Health, a digital food pharmacy. Season is rethinking nutrition-based health care. Season's platform allows doctors, registered dietitians and other health experts to prescribe food as medicine, and patients to conveniently choose, procure and enjoy the foods that are right for their clinical nutritional needs. In this episode we discuss Josh's experience building meal kit service Plated, Season's approach to food as medicine, the company's recent $34 million funding round, and the growing need for solutions that target diet-related chronic illnesses. In this episode, you'll learn: How Season uses technology to prescribe nutrition Season's approach to creating the right business model How Season works with insurance companies to prioritize customers' health Season's innovative pairing of clinical care and personalized meal plans Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Josh's Links Season Health's website Josh's LinkedIn page

Today I'm joined by Nathaniel Jewell, Founder and CEO of Recess.tv, a platform helping fitness professionals launch and scale digital businesses. Recess' technology lets you embed your live classes, on-demand library, and packages onto your website. You don't worry about integration, either—Recess can do it for you, as well as match your branding. With Recess your customers will never have to leave your site to book a class. In this episode Nate and I discuss the rise of the fitness creator, the consolidation happening among fitness creator platforms, and the shifting fitness landscape from gyms to at-home and hybrid workouts. Nate also shares his vision to expand into wellness verticals beyond fitness. In this episode, you'll learn: How to spot opportunities in the $5 trillion health & wellness industry Nathan's tips for providing ongoing value to your customers How Recess built a platform that serves both creators and consumers Nathan's predictions for entrepreneurs in the health & wellness space Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Nathaniel Jewell's Links Recess.tv's website Follow Recess.tv on Twitter Recess.tv is on Instagram Check out Recess.tv on TikTok Follow Recess.tv on Facebook Follow Nathan on Twitter and Instagram Nathan's LinkedIn page

Today I'm joined by Alexandra Zatarain, Co-Founder and VP of Brand and Marketing at Eight Sleep. Eight Sleep is the first sleep fitness company. Eight Sleep leverages innovation, technology, and personal biometrics to restore individuals to their peak energy levels. Fast Company named Eight Sleep one of the Most Innovative Companies in Consumer Electronics. In this episode we talk about the company's smart mattress that tracks sleep, regulates temperature, and much more. We discuss the concept of sleep fitness, and the company's plan to improve sleep performance. Alexandra also shares Eight Sleep's moonshots, like the possibility of compressing sleep to under six hours. In this episode, you'll learn: Tips for leveraging social proof to build trust with your customers How Eight Sleep grew from a crowdfunded startup to a nearly $500M company Important things to consider when partnering with other brands The challenges & benefits of building a mission-driven company Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Alexandra's Links Eight Sleep's website Follow Eight Sleep on Facebook Eight Sleep is on Instagram Follow Eight Sleep on Twitter Follow Alexandra on Twitter Barry's Bootcamp

On today's episode I'm joined by Strava CEO & Co-Founder, Michael Horvath. Strava syncs with most devices—your phone, GPS watch or head unit, heart rate monitor or power meter—and records just about any performance metric you can imagine, plus a few exclusive to Strava. Activity goes to your Strava feed where your friends and followers can share their own races and workouts, give kudos to great performances, and leave comments on each other's activities. In this episode we discuss the evolution of the company's paid subscription, Strava's plan to push further into connected wellness, including sleep and recovery, as well as opportunities in storytelling and trail sports. Michael also discusses the potential for and motivation behind a public offering. In this episode, you'll learn: How to expand your customer base without alienating core users Tips for transitioning free users to paid subscriptions Strava's strategies for keeping users engaged Things to consider before taking your company public Links & Resources Zwift The Tour de France website Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Michael Horvath's Links Strava's website Strava apps Follow Strava on Twitter Strava is on Instagram Follow Strava on Facebook Check out Strava on YouTube Strava's LinkedIn page Recover Athletics

Today I'm joined by FitOn Co-Founder and CEO, Lindsay Cook. FitOn helps users get lean, toned & fit, with personalized workout plans—absolutely free. No strings attached. FitOn offers free exercise videos, personalized workout plans, and unlimited access to the best workout classes—from cardio to strength training to HIIT, yoga, Pilates, and much more. FitOn features top celebrity trainers like Cassey Ho (of Blogilates), Jeanette Jenkins, Katie Dunlop, Christine Bullock, Kenta Seki, Danielle Pascente, and many more. In this episode we discuss the company's digital fitness platform, its recent $40 million funding round, and the acquisition of corporate wellness company Peerfit. Lindsey also shares FitOn's plan to build an omni-channel fitness bundle. In this episode, you'll learn: How to make a smooth transition from free memberships to paid Lindsay's tips & strategies for optimizing business growth FitOn's unique approach to keeping retention high & reducing churn Links & Resources Orangetheory Fitness Xponential Fitness CrossFit Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Lindsay Cook's Links FitOn's website FitOn is on the App Store FitOn is on Google Play Follow FitOn on Instagram FitOn is on Pinterest Follow FitOn on Facebook Peerfit's website

Today I'm joined by Robbie Bent, Co-Founder and CEO of Othership, a digital and in-person platform focused on peak emotional experiences. Othership is a platform that includes a physical space and a mobile app to affect positive change, and address the problem of loneliness and the detrimental effects it has on individual and collective health. Othership encourages openness to the awe, belonging, and interconnectivity that animates the human experience for a more joy-filled life and living. In this episode we discuss Othership's app and studio offerings. We talk about why breathwork, ice baths, and saunas are moving into the mainstream. Robbie also explains how Othership creates social wellness experiences that foster connection and emotional health. In this episode, you'll learn: How to take your idea from concept to reality How Othership is scaling their business model How Robbie overcame prospective clients' initial skepticism How Othership creates transformative experiences for their customers Links & Resources Unbounded Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Robbie Bent's Links Othership's website Follow Othership on Twitter Othership is on Instagram Check out the Othership app Follow Robbie on Twitter

On today's episode I'm joined by mindbodygreen Co-Founders Jason and Colleen Wachob. Mindbodygreen is a 360-degree approach to wellness that weaves the mental, physical, spiritual, emotional, and environmental aspects of well-being together. Mindbodygreen features the best research and medical expertise available to provide information, products, and connections that stand the test of time. In this episode we discuss the couple's experience building a wellness-focused media platform, and how the company has expanded beyond advertising revenue to include supplements, health coaching, and virtual classes. We also explore emerging health trends such as wearables, mental wellness, and longevity. In this episode, you'll learn: Mindbodygreen's philosophy on content diversification & distribution Tips for reaching customers at each stage of their wellness journey Mindbodygreen's approach to creating successful products Jason's predictions for upcoming opportunities in the wellness economy Links & Resources Subscribe to the Fitt Insider newsletter Visit the Fitt Insider jobs board View current Fitt Insider investment and get in touch Oura WHOOP Guest's Links Mindbodygreen's website Follow mindbodygreen on Twitter Mindbodygreen is on Instagram Follow mindbodygreen on Facebook Check out mindbodygreen on YouTube Follow mindbodygreen on Pinterest Listen to The mindbodygreen Podcast