Fitt Insider

Today, I'm joined by Cheryl Sew Hoy, Founder & CEO of Tiny Health. Designed for moms and infants, Tiny Health's comprehensive microbiome tests aim to improve immune systems and prevent chronic disease. In growth mode, it secured $8.5M last month. In this episode, we discuss the company's family-focused approach to gut health. We also cover: • How the gut impacts infant well-being • Tiny's future plans for pet microbiome tests • The relationship between daily environment and microbiome Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Tiny Health's Website: https://www.tinyhealth.com/ Tiny Health's B2B Website: https://www.poweredbytiny.com/ Tiny Health's IG: https://www.instagram.com/tiny.health/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:18) Microbiome testing for babies (03:33) Cheryl's personal journey and motivation for starting Tiny Health (08:00) Initial due diligence process (12:06) Challenges in developing the microbiome test (15:57) Democratizing access to health data (20:30) Measuring gut health improvements (21:03) Baby gut types (23:14) Timing and frequency of testing (27:03) Environmental impact on gut health (28:37) Transparency and science in microbiome testing (32:09) Building trust with consumers (37:13) Company vision (40:23) Upcoming roadmap (41:24) Conclusion

Today, I'm joined by Krystal Zell, CEO of Tonal. After raising $130M last year, Tonal is recalibrating. Doubling down on hyper-personalized at-home fitness, it's leveraging AI to make its hardware smarter than ever. In this episode, we discuss the company's intelligent strength training system in depth. We also cover: Bringing strength training to new audiences Building a profitable and sustainable business Creating and scaling truly personalized workouts Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Tonal's Website: https://www.tonal.com/ Krystal's Email: [email protected] Tonal's FB: https://www.facebook.com/TonalStrong Tonal's IG: https://www.instagram.com/tonal - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (02:05) Krystal's experience at Tonal (03:27) Balancing growth and profitability (08:47) Motivation for joining Tonal (12:39) Expanding into new audiences (16:29) Partnerships and distribution strategy (18:16) Messaging and branding evolution (20:43) Changing perceptions about strength training (24:12) AI, personalization, and data-driven experience (28:34) Interoperability and data integration (30:38) Future roadmap (32:31) Consolidation in the industry (35:06) Building a profitable and sustainable business (37:58) Conclusion

Today, I'm joined by Samantha Citro Alexander, co-founder & CEO of bitewell. Streamlining food as medicine, bitewell combines nutrition education with insurance-subsidized grocery shopping and delivery. Partnering with employers and providers, the company is on a mission to make healthy eating healthcare's first line of defense. In this episode, we talk about the company's digital food "farmacy." We also cover: • Food insecurity vs. nutrition insecurity • bitewell's approach to making food as medicine mainstream • How employers, health plans, policymakers, and startups can transform well-being Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider bitewell's Website: https://www.bitewell.com/ Samantha's LinkedIn: https://www.linkedin.com/in/samanthacitro/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:57) bitewell's origin story (04:05) Employer and health plan involvement (08:36) Food as medicine (16:56) Customizable engagement program (20:29) Food Insecurity vs. Nutrition Insecurity (25:24) Logistics and infrastructure (27:22) Challenges with the food system and healthcare (30:28) Influencing change and bitewell's mission driven work (33:23) Shifting incentives and teaming up as an industry (35:59) Future Plans and Partnerships (37:36) Conclusion

Today, I'm joined by Brian Kirkbride, co-founder & co-CEO of FitLab. An experienced founder, Fortune 500 exec, and investor, Brian oversees the company's 11-brand portfolio of studios, equipment, and experiences — including Assault Fitness, XPT, Ragnar, and McGregor FAST. Scaling up FitLab is pushing expansion. In this episode, we discuss the company's integrated lifestyle platform. We also cover: • Acquiring vs. building companies • Partnering with Nike to launch boutique studios • Uniting memberships and experiences across portfolio brands Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider FitLab's Website: https://www.fitlab.com/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (00:40) The FitLab state of the union (02:04) FitLab's vision (11:53) Decision-making processes for acquiring, partnering, or building new brands (16:53) Progress towards achieving a fully integrated system (19:05) Fitness industry future and challenges (24:02) Consolidation, integration, scaling, and execution (27:36) Partnership with Nike (34:15) Nike's training and running studios (37:31) Nike's digital fitness initiatives (40:12) Wearable data and integration (43:52) Holistic health and preventative care (46:11) Future roadmap (48:47) Conclusion

Today, I'm joined by Amanda Rees, co-founder & CEO of Bold. A fitness-based approach to healthy aging, Bold's personalized exercise programs help older adults build strength, ease pain, and prevent falls. Partnering with Medicare, the platform aims to replace musculoskeletal disability with lifelong vitality. In this episode, we talk about tailoring fitness to an underserved demographic. We also cover: • Amanda's experience as a caregiver and fitness instructor • The importance of fall prevention for seniors • Bold's partnership with Medicare Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Bold's Website: https://agebold.com/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:39) Bold founding story (07:55) The Bold platform (10:49) Instructor expertise and engagement (12:42) Technology and personalization (16:52) Simplifying fitness for older adults (20:49) Challenges with healthcare business models (23:04) Partnership with health plans (23:57) Balance training (26:03) Engagement strategies with health plans (27:40) Adapting to diverse populations (29:02) Movement as medicine (32:10) Shift towards healthspan and longevity (33:55) Future roadmap (35:48) Conclusion

Today, I'm joined by James McMaster, CEO of Huel. Hacking meal prep, Huel wants to simplify healthy eating on the go. Catering to time-strapped consumers, the brand makes nutritionally complete instant meals, drinks, and powders. In this episode, we discuss the company's mission to replace junk food, reduce waste, and make healthy options affordable. We also cover: • Creating a lifestyle brand rather than a product • Evolving from a single powdered shake to multiple SKUs • Huel's customer obsession and commitment to sustainability Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Huel's Website: https://huel.com/ Huel's IG: https://www.instagram.com/huel/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:46) Founding of Huel (03:20) Evolution of Huel's product range (05:07) Brand values (07:06) Differentiation strategy (09:17) Consumer motivations for using Huel (11:08) Inflection points in Huel's growth (14:00) Transition to omnichannel business (17:44) Customer acquisition and word of mouth (19:07) Organic marketing and brand loyalty (20:29) Safety testing and ingredient transparency (23:20) Creating a global brand (25:30) Competitive landscape (28:02) How to combat unhealthy lifestyle trends (31:06) Optimism in the health and wellness space (32:49) Future roadmap (33:29) Conclusion

Today, I'm joined by Jeff Byers, CEO of Momentous. Raising the bar on quality, Momentous makes science-backed supplements for high-performers. Trusted by the US military and pro sports teams, its products are transparently sourced, third-party tested, and NSF-certified. In this episode, we talk about fixing the flawed supplement industry. We also cover: • Prioritizing product quality over variety • Rebuilding culture after an acquisition • Consolidation within the industry Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Momentous' Website: https://www.livemomentous.com/ Momentous' YT: https://www.youtube.com/@live.momentous Momentous' LinkedIn: https://www.linkedin.com/company/livemomentous/ Jeff's LinkedIn: https://www.linkedin.com/in/jeff-byers-06726331/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:27) Jeff's background (03:17) Amp Human's journey and acquisition of Momentous (08:28) Challenges of merging two companies (12:38) Exploring acquisitions and financing challenges (15:45) Equity deal and investor alignment (19:24) Rebuilding company culture post-acquisition (23:15) Momentous' mission to democratize high performance (26:30) How to build successful partnerships (32:24) Aligning partnership incentives (37:31) Redefining the supplement space (38:55) Momentous' product portfolio strategy (41:52) Avoiding distractions by creating strategic partnerships (43:25) Providing quality and transparency in the supplement industry (46:00) Conclusion

Today, I'm joined by Dr. Daisy Robinton, co-founder & CEO of Oviva Therapeutics. Daisy is a Harvard-trained molecular biologist on a mission to extend female healthspan. Targeting ovarian function as a lever for longevity, Oviva hopes to make menopause optional. In this episode, we discuss how Oviva Therapeutics plans to deliver additional years of vibrant living to women. Plus, we talk about the intersection of biology and longevity. We also cover: • The future of women's health • How lifestyle interventions impact aging • Oviva's process for developing novel therapeutics Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Oviva Therapeutics Website: https://www.ovivatx.com/ Daisy's LinkedIn: https://www.linkedin.com/in/daisy-robinton-phd-97785b35/ Daisy's IG: https://www.instagram.com/daisy_robinton/?hl=en Daisy's Email: [email protected] Daisy Speaking at SXSW: https://www.shemedia.com/sxsw-2024/speakers Daisy Speaking at Live Long Summit: https://www.livelongsummit.com/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:31) Oviva Therapeutic background (03:35) Understanding ovarian aging (07:09) Oviva's scientific research (10:08) Challenges and opportunities in women's health (11:34) Operations of a biotech company (16:00) Oviva's long-term goals (19:35) The future of women's health and longevity (20:46) Preserving ovarian function (21:50) Therapeutic interventions and lifestyle changes for women's health (23:29) Timeline for the therapeutics to be released (26:01) Consumer education and regulatory changes (31:52) Efficacy and skepticism (35:24) Conclusion

Today, I'm joined by Phil Levin, Founder & CEO of LiveNearFriends. After starting a coliving compound in Oakland, Phil saw the impact of community on well-being firsthand. Encouraging others to follow suit, he launched LiveNearFriends, a social real estate platform helping loved ones find homes near each other. In this episode, we discuss designing neighborhoods for social wellness. Plus, we talk communes, country clubs, Blue Zones, and more. We also cover: • How living within walking distance of your favorite activities impacts wellness • Phil's insights from living at the Radish coliving community in Oakland • Transforming real estate to encourage community Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider LiveNearFriends Website: https://livenearfriends.com/ Phil's Twitter: https://twitter.com/levin_phil - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:09) Phil's background (05:31) Creating intentional communities (07:14) The importance of community for well-being (09:49) Making intentional living practical (11:28) Live Near Friends platform (14:43) Live Near Friends business model (18:43) Economic case for intentional living (19:57) Real Estate Agent priorities (21:00) Wellness Real Estate and communes (24:16) Neighborhood communities vs. transients (26:40) Education component (28:33) Short term roadmap for Live Near Friends (29:34) Long term impact aspirations (33:06) Conclusion

Today, I'm joined by Will Bartholomew, founder and CEO of D1 Training. Will developed the idea for an athletics-based training center after an ACL injury cut his NFL career short. Since 2001, D1 has grown from one Nashville location to 40+ facilities nationwide — helping aspiring college athletes, pros, and the general public reach their goals. In this episode, we discuss Will's journey scaling a multi-million-dollar business. Plus, we talk trends in youth sports and boutique fitness. We also cover: • D1's approach to athletic training and fitness • Having Peyton Manning and Chris Paul as investors • Deciding to franchise after being privately run for 16 years Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider D1 Training's Website: https://www.d1training.com/ D1 Training's IG: https://www.instagram.com/d1sports D1 Training's FB: https://www.facebook.com/D1Sports/ D1 Training is actively seeking qualified, community-minded franchisees with a passion for the fitness industry to continue its growth through single and multi-unit franchise deals. For more information on D1 Training and franchise opportunities, please visit https://www.d1franchise.com/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:53) D1 Training's background and growth (04:03) Business model and coaching approach (05:49) Recruiting and training coaches (07:45) Scaling and franchising (10:09) Will deciding to follow his passion and go all in on D1 Training (14:20) Creating a team environment at D1 Training (16:26) Facility size and programming (19:12) Diversifying revenue streams (21:30) Peyton Manning and other professional athlete involvement (24:04) Corporate-owned locations vs franchising (25:03) Youth sports and getting kids active (28:15) Emphasis on strength and conditioning for athletes (31:40) Future roadmap and Will's focus (32:35) Conclusion

Today, I'm joined by Nick West, co-founder & CEO of Bandit. Born in NYC, Bandit is an apparel brand founded for runners, by runners. The company's community vibes and state-of-the-art gear catapulted it to cultish success — but its physical products are just the beginning. In this episode, we discuss Bandit's mission to evolve the sport of running. Plus, Nick shares the secrets to building a loyal following. We also cover: • What Nick and his co-founder brother learned from working in ecommerce • How Bandit leveraged pop-ups, run clubs, and content to build community • Bandit's vision for building a timeless brand with global reach Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Bandit's Website: https://banditrunning.com/ Bandit's IG: https://www.instagram.com/banditrunning/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: ​​(00:00) Introduction (00:40) Nick's background (01:54) Founding Bandit Running (07:08) Building a brand and community (12:30) Executing a community-first strategy (15:33) Expanding the community and global reach (20:10) Differentiating in a crowded market (24:39) Fundraising and creating a vision (28:53) Building a timeless brand (32:37) Product offerings and plans for the brand (36:52) Future roadmap (39:26) Conclusion

Today I'm joined by Jeff Zwiefel, executive director of Life Time MIORA. Former president and COO of Life Time, Jeff now heads the brand's spinoff concept MIORA. Targeting the medical wellness market, MIORA longevity clinics pair personalized training and nutrition programs with medical and aesthetic treatments to help members reach their goals. In this episode, we discuss Life Time's evolution from gym chain to athletic country club, and its plans to prescribe GLP-1s. We also cover: • How Life Time's events business works to compliment its gyms • The company's plans for expanding its longevity clinics • Where MIORA fits in Life Time's overall strategy Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider MIORA: https://my.lifetime.life/clubs/mn/target-center-minneapolis/services/miora.html Life Time's Website: https://www.lifetime.life/ Life Time's IG: https://www.instagram.com/lifetime.life - Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (00:44) Background on Jeff and Life Time (05:22) Life Time's value proposition (07:38) Life Time's in person events (10:46) Challenges with diversified offerings (14:37) MIORA longevity clinics (19:10) Integrated health services into gyms (21:12) Implementing longevity services properly and effectively (26:55) How Life Time is implementing GLP-1's (28:04) Prescribing medication with a multidisciplinary approach (29:43) Push into longevity services and healthcare (31:28) Bringing longevity programs to the masses (37:13) Keeping a complex business as simple as possible (39:29) Conclusion

Today I'm joined by Crunch Fitness CEO Jim Rowley. Known for its inclusive atmosphere, the national gym chain offers a mix of classes, state-of-the-art equipment, personalized training programs, and digital experiences. In this episode, we discuss the future of fitness franchises — including the role of group classes, wellness offerings, and recovery modalities. Plus, Jim shares why Crunch won't be dispensing GLP-1s. In this episode, you'll learn: • Crunch's franchise-first strategy and roadmap • About Jim's leadership style and vision for the company • How gym offerings are evolving as more people seek wellness Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Crunch Fitness Website: https://www.crunch.com Crunch Fitness IG: https://www.instagram.com/crunchgym Crunch Fitness FB: https://www.facebook.com/CRUNCH/ Crunch Fitness Franchisee Website: https://www.crunch.com/franchise - Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (00:38) The state of Crunch Fitness (02:19) Brand, culture, and community (06:14) Gym floor layout and programming (10:33) Future gym formats and locations (13:30) Crunch's holistic approach to health (16:58) Jim's view on obesity drugs (19:33) The value of hard work and exercise (22:03) How Crunch+ fits into the overall business strategy (25:52) Growth and future roadmap (27:59) Conclusion

Today, I'm joined by Rachel Drori, founder of Daily Harvest, a plant-based frozen meal delivery service. Valued at over $1B in 2022, Daily Harvest is reimagining frozen food. Partnering with Kroger, the company recently expanded into retail — launching its pre-prepped smoothie, soup, and healthy bowl kits to the masses. In this episode, Rachel discusses preparing to step down as CEO. Plus, we talk entering grocery stores, weathering a recall, and trying to transform a broken food system. In this episode, you'll learn: • About Rachel's 10 year journey as founder • Daily Harvest's long-term mission and future plans • The pros and cons of starting D2C before going brick-and-mortar Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Daily Harvest's Website: https://www.daily-harvest.com Daily Harvest's IG: https://www.instagram.com/dailyharvest Pasta Collection: https://www.daily-harvest.com/browse/pasta - Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:32) Rachel's background and Daily Harvest overview (05:44) Challenges in the food industry (11:03) Sustainability and making an impact (14:52) Food as medicine (18:26) Building a mission-driven business (22:41) Impact and future of the CPG industry (23:49) The importance of food system education (26:05) Expanding into the frozen food aisle (29:36) Challenges and opportunities in brick-and-mortar expansion (33:45) Handling a product recall and lessons learned (38:36) Mission-driven decision-making and values (39:31) Transitioning out of the CEO role (42:33) Future roadmap and company outlook (43:24) Conclusion

Today I'm joined by TRX founder Randy Hetrick & CEO Jack Daly. In the 90s, former Navy SEAL Randy Hetrick developed portable suspension straps while on deployment before launching TRX in 2004, then led the business for 15 years before selling. In 2022, Randy teamed up with Jack Daly to buy the brand back out of bankruptcy, kicking off a new chapter for the company. In this episode, we discuss TRX 2.0. We also cover new product development, acquisition opportunities, and TRX's digital platform. In this episode, you'll learn: • How the pair plans to reimagine the brand • TRX's current offerings and future vision for functional training • Why Jack and Randy believe people are the key to TRX's success Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Episode 52 with Randy: https://www.youtube.com/watch?v=prqDd7vkRBI TRX's Website: https://www.trxtraining.com TRX's IG: https://www.instagram.com/trxtraining OutFit Training's Website: https://outfittraining.com - Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:10) State of TRX (09:08) Rebuilding TRX (13:27) Fixing the foundation of the business (17:24) Jack and Randy's acquisition of the company out of bankruptcy (22:04) Bringing in talented people (25:19) D2C strategy (28:54) The Ybell acquisition and product innovation (34:02) TRX's content and digital platform strategy (38:46) Industry trends and TRX's focus (40:53) Continuing to prioritize functional fitness (42:59) Long-term vision and roadmap (46:24) Randy's newest company OutFit (52:12) Conclusion

Happy new year! To kick off 2024, we're changing things up a bit. We have some incredible episodes lined up, but today – we're sharing a behind-the-scenes look at Fitt Insider and a preview of what's to come. In this episode, we cover: • Fitt Insider's backstory and mission • Highlights from 2023, including sponsorships, press releases, and international growth • New offerings, including our recruiting firm and consulting business • Our plan to invest in more health and fitness startups Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Newsletter & podcast sponsorship: https://insider.fitt.co/sponsorship/ Investments: https://capital.fitt.co/ WellToDo: https://welltodoglobal.com/ - Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

Today, I'm joined by Julie Cartwright, president of Pvolve, an innovative low-impact fitness program with in-studio and at-home offerings. Founded in 2017 by Rachel Katzman, Pvolve leverages resistance-based functional movement training to help exercisers restore body alignment and health. Ditching the no pain, no gain mantra, the company is proving fitness doesn't have to hurt to be effective. In this episode, we talk about the brand's signature equipment and workouts. Plus, we discuss key partnerships, retail opportunities, and franchise expansion plans. In this episode, you'll learn: • How actress Jennifer Aniston got involved with the company • Julie's advice for standing out in the competitive boutique franchise market • Pvolve's omnichannel strategy spanning digital content, equipment, and studios Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Pvolve Website: https://www.pvolve.com/ Pvolve IG: https://www.instagram.com/pvolve/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (01:19) Julie's background and role at Pvolve (05:20) Differentiating Pvolve from fitness trends (09:26) The evolution of Pvolve since 2017 (12:42) Getting awarded a grant to research functional fitness and chronic lower back pain (16:28) Competing in the boutique fitness space (19:53) Jennifer Aniston's involvement (22:51) Future growth strategy (23:48) Clinical study on longevity and aging youthfully (26:53) Julie's outlook on the future of boutique fitness (30:21) Pvolve's digital content strategy (34:44) Conclusion

Today I'm joined by Ed Buckley, CEO of FitOn Health, a wellness benefits platform for employers and health plans. On a mission to bridge healthcare and fitness, Ed founded corporate wellness platform Peerfit in 2011 — connecting people with quality digital health content and in-person fitness classes. FitOn acquired Peerfit in 2022, launching FitOn Health and breaking into B2B. In this episode, we discuss the company's approach to serving customers, employers, and health plans. Plus we cover the impact of weight loss drugs and a challenging fundraising market on the fitness industry. In this episode, you'll learn: • How the Peerfit acquisition played into FitOn's strategy • The benefits of vertically integrating with a well-resourced company • Why Medicare reimbursement guidelines impact wellness trends and funding Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider FitOn App: https://fitonapp.com/ FitOn Health Website: https://www.fitonhealth.com/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (01:22) Ed's role as CEO of FitOn Health (03:17) Decision to merge with FitOn (08:21) Benefits of merging with FitOn (10:08) B2B side has grown 100% in revenue in a year and a half (13:15) Metrics FitOn optimizes for on the digital side (16:08) FitOn's ability to produce customized content for health plans (17:11) Collaboration with celebrities like Gabrielle Union and Giada De Laurentiis (18:26) Constant innovation and execution as a selling point (19:51) Wide variety of content categories on the platform (22:59) Investment in condition management and nutrition services (24:25) Focus on healthcare and outcome-based reimbursement (27:09) Need to connect nutrition, exercise, and healthcare for incentives (29:02) Trend of GLP-1 weight loss drugs impacting healthcare reimbursements (30:15) Behavior change is the key for sustained health improvements (32:54) Market leaders in adjacent categories may merge (34:39) Funding in digital health has slowed down, leading to acquisitions (38:19) The impact of Medicare funding on the healthcare industry (38:40) Medicare's reduction in reimbursement levels (40:15) YMCA and Medicare example (45:40) Conclusion

Today, I'm joined by Garrett Marshall, president of digital fitness platform Xponential+. Part of Xponential Fitness, Xponential+ hosts streaming classes from the company's portfolio of boutique studio brands — including Rumble Boxing, Club Pilates, and Row House. Reimagining at-home fitness, Xponential+ is also partnering with Meta to make VR workouts mainstream. In this episode, we discuss the challenge of repackaging physical classes in digital form. Plus, we talk VR technology, navigating industry hype cycles, and why in-person workouts remain the gold standard. In this episode, you'll learn: • What to expect from the company's Meta partnership • How Xponential+ supports the Xponential Fitness universe • Why personalization beats quantity when it comes to content Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Xponential+ Website: https://www.xponential.plus/ Garrett's LinkedIn: https://www.linkedin.com/in/garrettmarshall/ Garrett's Website: https://www.instagram.com/xponentialplus/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (01:19) Background on Garrett and Xponential+ (08:23) Challenges and tradeoffs of the digital platform with their physical studio franchises (11:19) The role of in-person and digital fitness during and post COVID (14:36) Leveraging Xponential's brands and recreating the studio experience in the digital platform (18:02) The evolving landscape of digital fitness and the shift in competitive factors (22:34) The role of personalization in digital fitness (24:59) Challenges in getting people to work out at home and use the platform consistently (30:33) Partnership with Meta and the Future of VR Fitness (33:27) The role of AR and VR in the fitness industry (38:26) The potential of VR and AR technology in the mainstream (45:05) Will AR/VR replace in person fitness classes? (48:47) Conclusion

Today I'm joined by Sam Jactel, founder and CEO of Ayble Health, a digital GI care platform. Sam's lifelong battle with inflammatory bowel disease fueled him to design better solutions for gut health sufferers. Frustrated by ineffective treatments, he founded Ayble Health — combining personalized AI-powered gut health plans with human coaches for guidance. In this episode, Sam shares how his health journey led him to launch Ayble. Plus, we discuss the mind-gut axis and the future of patient-driven healthcare. In this episode, you'll learn: • An overview of GI issues and how they interfere with daily life • Ayble' Health's B2B2C approach to working with health clinics and employers • Patient sentiment around human coaches for support and accountability Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Ayble Health's Website: https://www.ayblehealth.com/ Ayble Health's LinkedIn: https://www.linkedin.com/company/ayble-health/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (03:08) Differentiating between gut health, digestive health, and gastroenterology (06:15) Ayble Health origin story (10:53) The elimination diet process (12:13) Providing access to care and tools for managing conditions (14:41) Democratizing access to good science (22:21) The Mayo Clinic partnership (25:35) Utilizing machine learning for personalized GI care plans (32:04) Future roadmap (35:37) Conclusion

Today, I'm joined by Andrew Sugerman, CEO of Centr, a global fitness brand pairing personalized digital content with state-of-the-art gym equipment. Founded by Chris Hemsworth, Centr's omnichannel ecosystem offers custom workouts, meal plans, mindfulness programs, and more. Leveraging his experience leading content and partnerships at Disney, Andrew has scaled the brand to new heights, inking deals with big box retailers like Hyrox and Walmart. In this episode, we break down the company's integrated digital and physical strategy. Plus we talk working with Chris Hemsworth and expanding into IRL experiences. In this episode, you'll learn: • Merging Centr and Inspire Fitness • Why Centr is partnering with Hyrox and Walmart • Chris Hemsworth's role in strategy development and day to day • Andrew's thoughts on the potential of mixed reality in health and wellness Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Centr's Website: https://centr.com/ Centr's IG: https://www.instagram.com/CentrFit/ Chris Hemsworth's IG: https://www.instagram.com/p/Cxblo28LBRw/ Find Centr fitness equipment at your local Walmart and other retailers! - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (01:39) Andrew's background (03:23) Integration of digital content with physical equipment (05:05) Centr and Inspire Fitness joining forces (08:46) New partnerships with Hyrox and Walmart (12:56) Expanding retail reach (15:12) Chris Hemsworth's involvement in the business (21:57) 4 M's of content that Centr focuses on (23:26) Deepening personalized content (27:19) Opportunities for Mixed Reality (33:06) The partnership with Hyrox and comparison to CrossFit (35:02) Making holistic health accessible for all and growth opportunities (37:06) Physical events and community engagement (38:29) Conclusion

Today, I'm joined by Tom Dowd, CEO of F45 Training, a studio franchise built on high-intensity functional group workouts. Founded in 2012, F45's early success skyrocketed it to 2200+ franchises and a 2021 IPO, before financial troubles hit. Now, investor Tom Dowd has stepped in as CEO, leveraging experience as an executive at GNC and Performance Inspired Nutrition to steer the course. In this episode, we discuss how the company's recent challenges — including layoffs, a leadership shakeup, and financial struggles — led to Tom assuming the CEO role. Plus, he shares his back-to-basics approach to turning the business around. In this episode, you'll learn: • Why F45 faced financial struggles the past few years • Tom's leadership philosophy and plans to push F45 to new heights • About Mark Wahlberg's involvement as investor and Chief Branding Officer Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider F45 Training Website: https://f45training.com/ F45 Training IG: https://www.instagram.com/f45_training/ Tom's IG: https://www.instagram.com/bigdealdowd/ Mark Wahlberg's IG: https://www.instagram.com/markwahlberg/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (01:52) Investing in F45 with Mark Wahlberg (03:52) Taking over the CEO role (07:19) F45's financial and strategic challenges when Tom took over (11:43) Tom's operating and growth philosophy (14:56) Balancing internal strategy and wall street metrics (19:49) Executing the basics and getting buy-in from employees and franchisees (21:28) The importance of brand recognition (23:06) The success of their pilates concepts (26:46) Expansion of trending concepts (31:16) Potential additional revenue streams and partnerships (33:38) Considering going from a public company back to private (35:29) Future plans and growth (37:00) Conclusion

Today, I'm joined by Jonathan Neman, co-founder and CEO of Sweetgreen, a fast casual chain serving fresh meals with transparently-sourced ingredients. Studying abroad in Australia, Jonathan noticed the country had managed to make healthy eating cool. So in 2007, he set on a mission to recreate that sentiment overseas — launching Sweetgreen to make salad mainstream. Sixteen years later, the restaurant has 220 locations and a recently expanded menu featuring protein-rich plates. In this episode, we break down the strategy behind Sweetgreen's reinvention of fast food. Plus, we discuss how food systems, government policy, and healthcare complicate what we eat. In this episode, you'll learn: • How Sweetgreen leveraged branding and marketing to stand out • The role of automation and technology in Sweetgreen's daily operations • Jonathan's views on health and making fresh, local meals more accessible Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Sweetgreen Website: https://www.sweetgreen.com/ Sweetgreen IG: https://www.instagram.com/sweetgreen/ Jonathan's Twitter/X: https://twitter.com/JonnyNemo - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (01:21) The state of Sweetgreen (04:37) Founding story (08:24) The challenges of building Sweetgreen (11:13) The significance of quality and transparency in sourcing (13:28) Maintaining quality at scale (15:22) Using technology and automation to improve efficiency and maintain food ethos (22:17) The brand's cultural relevance (27:16) The challenge of pricing and accessibility (29:44) Future roadmap (33:44) Jonathan's four stages of designing a successful food business (35:53) The true cost of food and potential lobbying (38:56) Expanding Sweetgreen's menu with Protein Plates (40:02) Conclusion

Today, I'm joined by Cameron Falloon, founder of Body Fit Training, an Australian fitness franchise scaling progressive, strength-based group training. After training pro athletes for 30 years, Cameron wanted to recreate structured conditioning for weekend warriors. He launched Body Fit Training in 2017 — packaging resistance, cardio, and functional movement in guided 8-10 week programs. Since then, the company has added over 450 locations, 60K members, and partnerships with Xponential Fitness and Hyrox. In this episode, we discuss the company's progressive, results-driven approach to group fitness. Plus, we cover Xponential Fitness's acquisition of BFT and Cam's goals for international growth. In this episode, you'll learn: • Why traditional studio business models hinder consistency • How Cameron sees AI impacting group fitness and personal training • What BFT's deal with Xponential Fitness means for the company's future Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider BFT Website: https://www.bodyfittraining.com/ BFT IG: https://www.instagram.com/bft_global/ Cameron's Email: [email protected] - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (01:25) Philosophy behind Body Fit Training (05:30) Programming challenges in group fitness (09:07) The challenges of starting a franchise business (09:53) The origin of functional fitness in Australia (11:52) Shifting focus to best practices in the fitness industry (17:45) The key factors in a franchise business (18:50) Implementing high performance philosophy in group fitness (20:16) Consistency as a challenge and opportunity in fitness industry (26:14) The motivation behind starting Body Fit Training (28:15) The acquisition partnership with Xponential Fitness (33:59) Future growth and partnerships (37:24) Using technology and AI to enhance the member experience (39:55) The future role of human coaches in the fitness industry (42:28) Conclusion

Today, I'm joined by James Williams, CEO of Mayweather Boxing + Fitness, a boutique studio franchise with classes modeled on Floyd Mayweather Jr.'s training regimen. No stranger to celebrity brand building, James previously advised on Beyonce's Ivy Park line and co-founded a lifestyle brand with Laird Hamilton. Now, he's growing Mayweather Boxing + Fitness into a generational name. In this episode, we discuss teaming with Mayweather to capture demand for boutique boxing. Plus, he shares his vision for expanding on 75 existing locations with consumer products, VR workouts, and more. In this episode, you'll learn: • What Floyd's role is in the company • Keys to a successful celebrity partnership • Mayweather Boxing + Fitness's sustainable marketing strategies Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Mayweather Boxing + Fitness Website: https://mayweather.fit/ Mayweather Boxing + Fitness Franchising Website: https://mayweatherfranchise.com/ Mayweather Boxing + Fitness IG: https://www.instagram.com/mayweatherboxingfitness/ Floyd Mayweather's IG: https://www.instagram.com/floydmayweather/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (01:53) James Williams background (04:57) About Mayweather Boxing + Fitness Franchise (08:41) Marketing strategy and building the brand (12:02) Leveraging celebrity endorsements and social media channels for business growth (13:43) Floyd Mayweather's Jr's business approach (17:59) Creating a boutique fitness concept (22:10) Maintaining product authenticity instead of chasing trends (24:01) Fitness franchise growth and expansion (26:52) Expanding through new business lines (31:28) Growth Strategies (34:36) Talent acquisition and recruitment for the company (36:51) Conclusion

Today, I'm joined by Jeffrey Kaditz, founder & CEO of Q Bio, a company democratizing personalized preventive health with streamlined whole-body MRI's and digital twin technology. An engineer and serial entrepreneur, Jeffrey's tackled everything from fintech to mobile gaming. Now, he's revolutionizing healthcare at Q Bio, building a platform that promises to help doctors detect disease and diagnose root causes early. In this episode, we discuss the company's clinical digital twin technology. Plus, Jeffrey shares his vision for making the Star Trek Medbay a reality and talks us through an automated physical exam of the future. In this episode, you'll learn: • Why Q Bio is more than an elective whole-body MRI company • What Jeffrey sees as the biggest bottleneck in preventive healthcare • How the company's machine-learning technology predicts health over time Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Q Bio's Website: https://www.q.bio/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (01:09) Q Bio and its mission (03:53) Gathering and measuring human body data in a cost efficient manner (06:24) The possibility of fully automated physical exams in the near future (08:01) Challenges with interpreting and utilizing large amounts of health data (09:34) Developing a software platform to integrate health information (11:23) MRI scans are not currently financially feasible for the average person (13:54) Building a solution to replace MRI's (15:42) The challenges of current whole body MRI technology (18:00) What the Q scan looks like today, and what it will look like in the future (19:44) Biochemical analysis is the bottleneck of cost and quick results (22:58) Q Bio's business model (24:43) Quantifying change in the human body (26:16) D2C or partner with healthcare facilities/companies? (28:57) Creating a solution that is more scalable and affordable than MRI's (30:02) Estimated cost of a Gemini scan today (30:51) Estimated timeline for when Q Bio will be accessible to everyone (32:50) Future vision and current science bottlenecks of the Gemini scan (34:07) Is automated personalized preventive health a possibility? (37:03) Other problems that if solved would dramatically improve healthcare (37:49) What's on the horizon for Q Bio and where to follow along (38:48) Conclusion

Today, I'm joined by Jesse Itzler, serial entrepreneur, NYT bestselling author, and co-owner of the Atlanta Hawks. Jesse's success crosses industries, with past exits including Zico Coconut Water, Alphabet City Sports Records, and Marquis Jet. Now, he's leveraging his love of endurance sports to scale his two latest ventures, apparel line All Day Running Co. and event company 29029 — both highlighting physical challenge as a force for transformation. In this episode, Jesse discusses prioritizing health, forging community, and sharing his experiences with others. Plus, we discuss how his own values have evolved over time. In this episode, you'll learn: Jesse's reflections on founding, running, and selling five companies How a lifelong focus on health and wellness has kept him energized What motivated him to start his running and endurance event businesses Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Jesse's Website: https://jesseitzler.com/ Jesse's IG: https://www.instagram.com/jesseitzler/?hl=en All Day Run Co Website: https://www.alldayrunningco.com/ Running Man Festival: https://www.alldayrunningco.com/pages/runningman 29029 Website: https://29029everesting.com/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (01:15) Jesse's background as a serial entrepreneur (02:35) Being an entrepreneur and maintaining a healthy lifestyle (04:16) Achieving success without sacrificing health (08:22) Modern accessibility to health and wellness information (09:33) Identify what healthy habits work for you (11:40) Jesse's diverse set of experiences (17:23) Your unique experience is your expertise (19:16) Maintaining motivation after achieving success (20:54) Jesse's mission to build community and outdoor events (26:52) Community building (30:24) Jesse's hiring approach as his life progresses (34:09) Future road map (36:43) Conclusion

Today, I'm joined by Taylor Pemberton, co-founder & CEO of Superset, a turn-key operations platform for online health and fitness coaches. With experience working at companies like AirBnB and Spotify, Taylor's passionate about applying tech's lean product design ethos to the fitness industry. The Superset app automates client payments, contracts, onboarding, programming, and more for seamless end-to-end user experience. In this episode, we discuss how Taylor's background as an athlete and Big Tech designer informed his approach to building fitness-specific software tools. Plus, we discuss the company's growth strategy and path to product-market fit. In this episode, you'll learn: • Why being the first mover isn't always best • How Taylor turned his passions into a competitive business advantage • Superset's product-led growth strategy and decision to scale sustainably Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Superset Website: https://www.supersetapp.com/ Superset IG: https://www.instagram.com/supersetapp/?hl=en - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (01:15) Taylor's Background (03:23) Origin story of Superset (08:12) Taylor's learnings from product designing in Big Tech (11:22) Aligning the company mission with customer goals (14:19) Types of tools Superset provides health and fitness coaches (19:16) Less is more design philosophy (20:48) Platform-first approach (23:31) Scaling sustainably and not being the first mover (27:11) Ideal customer profile (31:13) Growth strategy and future roadmap (35:41) Conclusion

Today, I'm joined by Paris Wallace, founder & president of the National Cycling League (NCL), a co-ed professional league revolutionizing cycling's US presence. Under Wallace's leadership, the NCL is leveraging technology, diversity, and community to cultivate a fandom of the future. This year, it kicked off its inaugural season with noteworthy backing from NBA player Kevin Durant, NFL player Jalen Ramsey, and DraftKings CEO Jason Robins, among others. In this episode, we discuss the NCL's gender-equal approach, its strategies for engaging recreational cyclists in the metaverse, and plans to grow the sport in the US. In this episode, you'll learn: • The four key pillars for launching a successful sports league • How Paris is applying his learnings as a 2x-exited healthtech entrepreneur • The NCL's roadmap for building a diverse, values-oriented professional league Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider NCL's website: https://nclracing.com NCL's IG: https://www.instagram.com/nclracing - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (01:44) Paris' and the NCL's background (03:32) Identifying the opportunity to create a cycling league (06:34) NCL's 4 pillars of fandom (09:17) The rise of niche sports (13:07) Incorporating the metaverse into NCL (14:08) Making competitive cycling a feasible career (16:23) NCL race format and locations (21:05) The leagues business model (23:26) Founding a league with diversity, equality, and strong values (29:58) Improving access to cycling (33:40) Current track record and future roadmap (35:55) Conclusion

Today I'm joined by Shizu Okusa, founder and CEO of Apothékary, a supplements company rooted in East-meets-West wisdom. After exiting her first business in 2019, Shizu set out to disrupt synthetic supplements by launching a platform that makes plant-medicine fun and accessible. Combining ancient ritual and modern science, Apothékary's adaptogenic blends trade chemical ingredients for clean herbal alternatives. In this episode, we discuss Apothékary's East-meets-West ethos. Plus, we talk about bootstrapping growth, expanding into offline experiences, and developing science-backed supplements. In this episode, you'll learn: • What Shizu's learned being a repeat wellness entrepreneur • How Apothékary grew to $25M ARR sans venture funding • Apothékary's philosophy and process for product development Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Apothékary's website: https://www.apothekary.co/ Apothékary's IG: https://www.instagram.com/apothekaryco/ Shizu's email: [email protected] - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (01:34) Shizu's Background (04:20) Learnings as a 2nd time founder (07:37) Differentiation in a competitive industry (11:08) Apothékary's growth and capital strategy (15:46) Journey from $0 to $25MM ARR (18:49) Current product offerings (20:50) Apothékary's retail business (24:12) How consumers discover wellness products (26:40) Realizations from Shizu's 7 day Vipassana Meditation Retreat (30:04) Expanding into offline wellness experiences (34:14) Working with investors that trust your vision (36:56) Product development and clinical trials (40:38) Conclusion

Today, I'm joined by Joe Wicks, founder of The Body Coach, a global fitness media brand consisting of online classes, nutrition books, and a healthy living app. A UK-based trainer and nutrition expert, Joe Wicks gained international acclaim for his approachable views on fitness and easy-to-follow programs. During the pandemic, Joe's live streamed YouTube workouts attracted audiences of 955K+, earning him a Guinness World Record and the honor of being knighted for his help keeping the UK healthy. In this episode, he chats about expanding the brand beyond his social presence to build a holistic health app. Plus, we discuss the importance of authenticity, exercising for mental health, and helping kids get active. In this episode, you'll learn: • How Joe went from personal trainer to fitness entrepreneur • How he stayed motivated when only a few people came to his classes • The Body Coach's plan for helping millions learn to love exercise Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider The Body Coach App: https://www.thebodycoach.com/ The Body Coach YouTube: https://www.youtube.com/channel/UCAxW1XT0iEJo0TYlRfn6rYQ Joe Wick's Documentary: https://www.primevideo.com/detail/Joe-Wicks-Facing-My-Childhood/0R469JAZEV2VR5NWG94ST78Z7H - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (01:50) The Body Coach's origin story and evolution (05:25) PE with Joe during the COVID lockdown (10:57) Balancing building a business and making a genuine impact (15:56) Combating burnout as the face of a business (20:14) The Body Coach app (23:11) Ad Read (26:03) Making fitness fun for everyone (30:31) Joe's difficult upbringing and how exercise helped his mental health (33:40) Joe's mission of getting more people to move (40:03) Advice for people building communities (44:13) Conclusion

Today, I'm joined by Dylan Beynon, founder & CEO of Mindbloom, a psychedelics-assisted therapy platform. After discovering the transformative potential of psychedelics, Dylan Beynon founded Mindbloom to empower individuals to improve their mental and emotional well-being through guided psychedelic experiences, meditation, and coaching. Facilitated by trained guides, the telemedicine platform employs clinician-prescribed ketamine therapy to alleviate symptoms of depression, anxiety, and PTSD. In this episode, we talk about barriers to care during a national mental health crisis. Plus, we explore navigating at-home psychedelic experiences and Mindbloom's plans should psilocybin (aka "magic mushrooms") become legal. In this episode, you'll learn: • How ketamine therapy radically changed the lives of Dylan and his family • The difficulties of working in heavily regulated industries • Mindbloom's therapy process and how they team up with mental healthcare providers Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Mindbloom's Website: https://www.mindbloom.com/ Mindbloom's socials: @mindbloom Dylan's LinkedIn: https://www.linkedin.com/in/dylanbeynon/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (01:34) About Mindbloom (03:44) Ketamine therapy (07:57) The mental health crisis (12:29) Treating mental illness with SSRIs vs. ketamine therapy (19:39) Healthcare professionals utilizing ketamine therapy at their practice (22:54) Regulatory considerations and challenges (28:04) Patient testimonials are the best marketing (30:51) Future roadmap (33:58) Improving treatments for mental illnesses (37:32) Views on legalization of psychedelic drugs (41:48) Key Takeaway (43:09) Conclusion

Today, I'm joined by Sam Polk, co-founder & CEO of Everytable, a food company making nutritious, made-from-scratch meals available at fast-food prices. Sam Polk, a former Wall Street trader turned social entrepreneur, founded Everytable with the aim to address food inequality by providing affordable, convenient healthy meals to underserved communities. Upending the traditional restaurant model, the company uses centralized, chef-led kitchens to supply grab-and-go storefronts, commercial SmartFridges, and direct-to-consumer offerings. In this episode, we learn about Everytable's variable pricing model that adjusts based on the median income level of the zip codes it serves. Sam also shares his views on preventative health and fixing the food system. In this episode, you'll learn: • Why the American food system is fundamentally broken • Everytable's hyper-efficient strategy to bring healthy meal prices down • Sam's plans to disrupt fast-food and advocate for food as medicine Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Everytable's Website: https://www.everytable.com/ Everytable's IG: https://www.instagram.com/foreverytable/ Everytable's TikTok: https://www.tiktok.com/@everytable Sam's LinkedIn: https://www.linkedin.com/in/polksam/ Sam's Email: [email protected] - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (01:49) About Everytable (03:56) Initial concept and evolution (08:36) Why people choose fast food over healthy food (10:40) Creating healthy meals at fast food prices (12:39) Evolution of food production (16:45) Driving prices for healthy meals down by optimizing production (23:14) Adjusting meal prices based on income levels of the community (25:56) Effectively solving health and wellness problems (28:53) Where healthcare and food meet (32:26) We know we should eat healthy, but it's hard to do (33:46) Everytable's marketing strategy (38:28) Long-term vision for the business (41:40) Conclusion

Today, I'm joined by John Mastrototaro, CEO of Movano Health, creators of the Evie Ring, a medical-grade health wearable for women. With over 30 years of experience in the medical device field, John has spearheaded the development of the Evie Ring, a finger-worn wearable empowering women to monitor and improve their well-being with real-time insights and preventive health recommendations. In this episode, we discuss the future of noninvasive health monitoring and the shift from wellness wearables to FDA-approved clinical platforms that could transform healthcare. In this episode, you'll learn: • Insights from John's experience in the medical device business • How Movano Health is differentiating the Evie Ring from other wearables on the market • The impact of its recent FDA filing on healthcare and consumers Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider The Evie Ring: https://eviering.com/ Evie Ring Blog: https://eviering.com/blogs/news Movano Health Website: https://movanohealth.com/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (01:59) John's background (03:43) About Movano Health (05:52) Health wearables for women (09:24) Insights into the women's health market (10:36) Optimizing product to evolving health needs (14:02) Differentiating the Evie Ring (18:12) Competition in the healthcare wearable space (23:00) Current role of wearables in healthcare (28:41) Future of wearables in healthcare (32:49) Future Roadmap (37:18) Conclusion

Today, I'm joined by Gabi Lewis, co-founder & co-CEO of Magic Spoon, creator of better-for-you versions of childhood-favorite breakfast cereals. Co-founding Magic Spoon, Gabi sought to redefine breakfast by combining his passion for nutritious innovation and delicious flavors, paving the way for a cereal renaissance that aligns with modern dietary preferences. With high-protein, low-carb, and keto-friendly offerings, the disruptive brand offers a healthier alternative to traditional cereals. In this episode, we talk about "reinventing" cereal, the journey from DTC to omnichannel retail, and the dos and don'ts of influencer marketing. In this episode, you'll learn: • Gabi's transition from cricket protein to healthy cereal • How Magic Spoon leveraged Thrive Market's influencer marketing strategy • Why doubling down on your niche can be more impactful than diversifying your offerings Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Magic Spoon's Website: https://magicspoon.com/ Also available on Amazon and at Target, Walmart, Kroger, Sprouts, and Albertsons. - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (01:40) Gabi's background (02:50) Consumer behavior related to food trends (05:47) Focusing on the health food industry (09:22) Creating cereal for the modern consumer (11:32) Building D2C online before going into retail (14:15) Marketing cereal to adults (17:00) Influencer marketing strategy (22:33) Podcast advertising playbook (26:03) Retail strategy (28:18) Marketing spend attribution (30:57) Double down on niche or diversify? (32:51) Choosing a large category and focusing on it without getting distracted (34:44) Current strategy and future roadmap (37:32) Risk of following trends (40:15) Developments in food and beverage space (42:46) Conclusion

Today, I'm joined by Philipp Roesch-Schlanderer, CEO of EGYM, a provider of smart workout solutions and equipment for health and fitness facilities. After initially focusing on connected gym equipment, Munich-based EGYM has emerged as a leading fitness technology company delivering equipment, software, and programming to health clubs operators and employers worldwide. Through cutting-edge technology, data-driven fitness experiences, and principles of movement as medicine, Philipp's goal is to help make humanity healthier. In this episode, we talk about how the company's smart equipment and software has evolved along with the fitness industry, including the role of technology, expanding the market, and integrating with healthcare. In this episode, you'll learn: • How EGYM weathered the pandemic and came out stronger on the other side • Phillipp's views on the fitness and gym industries past, present, and future • What's next for EGYM after landing a recent $225M round Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider EGYM's Website: https://egym.com/us Dana Milkie's LinkedIn: https://www.linkedin.com/in/dana-milkie-38ab47/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (01:47) Philipp's background (04:09) Overview of EGYM (08:28) Providing a personalized fitness experience (10:01) Different segments of EGYM's business (13:47) User engagement and use of connected products (17:14) How their technology impacts trainers and physical therapists (20:05) Growth of the fitness industry (23:32) Aligning incentives to make people healthier (31:34) EGYM's product building philosophy (34:26) Challenges faced connecting gyms and healthcare (37:14) Convincing partners to invest in EGYM (40:18) At home fitness vs. going to the gym (44:21) Future roadmap (48:15) Conclusion

Today, I'm joined by Kyriakos Eleftheriou, co-founder & CEO of Terra, an API unifying health and fitness data from apps and wearables. After developing an obsession with wearables and health data to improve his performance in the armed forces, Kyriakos realized there wasn't a solution to connect all his metrics in one place. Incubating the concept through Y Combinator and raising fresh funding, Terra's software now enables interoperability for numerous top brands. In this episode, we discuss the company's mission to increase the utility of health data. Plus, we talk about what it takes to build a world-class team, culture, and product. In this episode, you'll learn: • How Terra helps wearable companies develop an app using its API • Wearables' evolving use cases in performance, fitness, and healthcare • Why Kyriakos spends the majority of his time interviewing and hiring new team members Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Terra's Website: https://tryterra.co/ Terra's Twitter: https://twitter.com/TerraAPI Terra's LinkedIn: https://www.linkedin.com/company/terraapi/ Terra's Podcast: https://tryterra.co/podcast - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://fitt.co/jacktaylor Chapters: (00:00) Introduction (01:51) Origin story of Terra (03:22) What Terra is and how it works (06:34) Creating value and scale (08:05) Utility of data collected using Terra (10:24) How company's use Terra's API to build health apps (12:16) Accessing dynamic data and integration of AI (14:40) Surprising use cases of Terra (18:31) Smartphone industry analogy (19:47) Utilizing wearable and health sensor data (23:52) Future of sensors in the market (27:16) Improving lives with health data and technology (29:30) Future roadmap of Terra (33:11) Identifying and hiring the best talent in the world (38:40) Having a consistent philosophy works (40:48) Focus areas of Terra: Revenue, Engagement, and Evolution (46:42) Conclusion

Today, I'm joined by Nick Allen, co-founder & CEO of Sunnyside, a mindful drinking app. Solving his own problem, Nick created the Sunnyside platform and SMS service to achieve a healthier relationship with alcohol. For users trying to get sober, drink less, or be more aware of their intake, Sunnyside acts as a digital accountability partner to improve people's attitude toward drinking. In this episode, we discuss the rise of mindful drinking and how using technology can help users form healthier habits. We also explore alcohol's impact on culture, relationships, and well-being. In this episode, you'll learn: • How Nick and his family's experience with alcohol led to creating Sunnyside • Why a majority of drinkers are seeking moderation as opposed to sobriety • The behavioral science that goes into Sunnyside's strategy Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Try Sunnyside: https://get.sunnyside.co/fitt/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at fitt.co/jacktaylor Chapters: (00:00) Nick's background (01:45) Sunnyside's mission (03:48) Nick's experience with alcohol and his transition to mindful drinking (05:13) Origin of Sunnyside and its purpose (08:31) How Sunnyside works (10:57) Helping to avoid unplanned overconsumption of alcohol (13:05) Designing the program (14:41) Maintaining mindful drinking habits long term (17:13) Sunnyside's business model (23:11) Alcohol's impact on wellness (25:54) Cutting back on drinking vs. sobriety (27:04) Embracing mindful drinking with Sunnyside (28:19) Tapping into community as a mindful drinking strategy (30:50) Data shows the impact of drinking (31:36) Interoperability strategy (34:50) Building awareness around alcohol consumption (37:37) Consumer behavior around mindful drinking (40:38) Conclusion

Today, I'm joined by Kiva Dickinson, founder & managing partner of Selva Ventures, a VC firm dedicated to CPG brands in health, wellness, and self-care. Backing brands like MUD\WTR, Mid-Day Squares, Kinship, Native Pet, and more, Selva Ventures invests in concepts that make their consumers' lives better. After closing $34M for its second fund, Kiva and team continue to seek out brands with better ingredients, better function, and greater connection to the consumer. In this episode, we discuss megatrends across health & fitness. Plus, Kiva shares his framework for investing in CPG brands and hints at plans for Selva's second fund. In this episode, you'll learn: • Kiva's investing philosophy that led him to starting Selva Ventures • Investor insights from its first fund and promising trends to follow • About the importance of building a team with varied professional and personal interests Subscribe to the podcast → https://insider.fitt.co/podcast Subscribe to our newsletter → https://insider.fitt.co/subscribe Follow us on LinkedIn → https://linkedin.com/company/fittinsider Selva Ventures Website: https://selvaventures.com Kiva's LinkedIn: https://linkedin.com/in/kiva-dickinson Kiva's Twitter: https://twitter.com/kivadickinson Kiva's Medium: https://kivadickinson.medium.com - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at https://JackTaylorPR.com/Fitt Chapters: (00:00) Introduction (01:22) Kiva's background (03:36) Founding Selva Ventures (08:37) Frameworks and metrics Selva uses to analyze CPG brands (10:02) 5M framework: Megatrend, Matter, Management, Momentum and Market (13:59) The best investments are never obvious (15:12) Selva's decision making model (16:54) Conviction in the investment process (20:17) Learnings from the book Crossing the Chasm (26:20) Investing in companies that make healthier living more accessible (28:56) Creating products people self identity with (32:29) Similarities between first and second fund (34:45) Differences between first and second fund (37:08) Future roadmap (42:46) Challenges faced by entrepreneurs (44:00) Important KPI's for CPG brands (45:03) Health & wellness market sentiment (49:23) Conclusion

Today, I'm joined by Phil Wagner, founder & CEO of Sparta Science, a movement health intelligence platform for organizations. Sparta Science specializes in using data and analytics to optimize human performance and reduce the risk of injuries in athletes, the military, and healthcare. Using his experience as a physician and strength coach, Dr. Phil Wagner and team are revolutionizing training and injury prevention with help from physical biomarkers and artificial intelligence. In this episode, Phil details Sparta's evolution from training facility to software solution, and we talk about challenges and opportunities in working with sports teams, military operators, and healthcare organizations. In this episode, you'll learn: • How Phil's own recovery from an injury inspired him to start Sparta • The major differences between starting a B2B and DTC company in the health space • How Sparta Science's innovative process reduces injuries and improves movement health Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Sparta Science's Website: spartascience.com Sparta Science's LinkedIn: linkedin.com/company/spartascience Sparta Science's Twitter: twitter.com/spartascience - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com/Fitt Chapters: (00:00) Introduction (01:45) Phil's journey to founding Sparta Science (03:05) From training facility to SaaS business (06:28) Performance and medical assessments (08:21) Sparta Science's technology (09::31) Who Sparta Science works with (11:30) Reducing asymmetry to improve movement health (13:24) Data assessment process (15:40) Using AI to analyze movement health data (18:18) Choosing B2B model over DTC (24:44) Consumer and practitioner feedback (28:14) Concept of balance approach (30:42) Integrating Sparta Science with wearables (32:32) Future roadmap and obstacles (35:32) Growth strategies (38:11) Evolving from screening tool to movement health platform (40:01) Conclusion

Today, I'm joined by Meridith Cass, founder & CEO of Nix Biosensors, creators of a biometric patch that extracts real-time hydration data from human sweat. Through a reusable wearable device, Nix gives individuals the access and tools to understand their health in terms of sweat rate, electrolyte loss rate, and sweat composition. Its flagship product helps endurance athletes track, analyze, and strategize hydration, optimizing performance with a recommended combination of fluids and fuel. In this episode, Meridith details the technology behind the company's sweat-tracking patch and why Nix is focused on endurance athletes before expanding into new markets. In this episode, you'll learn: • How Meridith's background in VC is guiding her development of Nix • How the Nix Hydration Biosensor captures electrochemical biomarkers • Nix's initial GTM strategy and its surprise organic growth across additional markets Nix Biosensor's Website: nixbiosensors.com Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com/Fitt Chapters: (00:00) Introduction (01:41) Meridith's background (03:23) Launching Nix Biosensors (05:28) The product and platform (06:24) Nix's value proposition (07:51) Hydration management (11:41) Real time hydration notifications and suggestions (14:42) Customer use cases (18:15) Recommendations based on personalized data (21:03) The Nix team and current state of the business (24:28) Hydration tracking: From athletes to general consumers (27:17) Focusing on endurance athletes first (30:58) Potential opportunities and markets (33:31) Future roadmap and upcoming product updates (35:28) Improving the product through feedback (37:42) Conclusion

Today, I'm joined by Adam Bornstein, author & founder of Born Fitness, a health & fitness media platform and coaching program. Through expert-backed articles, a newsletter, and personalized coaching, Born Fitness makes building healthier habits around nutrition and exercise simple. Best-selling author of nutrition-focused book You Can't Screw This Up, Adam shares his personal insights to living well with client and reader alike and has become a trusted health advisor for LeBron James, Arnold Schwarzenegger, and Lindsey Vonn. In this episode, we discuss the power of storytelling with Adam's learnings from two decades creating content in the fitness industry. We also get a sneak peek of his new book that aims to dismantle diet culture. In this episode, you'll learn: • Why diets rarely work in the long run • What learning from top performers can do for your personal skill set • How changing your self-perception can lead to sustainable healthy habits Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ You Can't Screw This Up Book: https://www.cantscrewthisup.com/ Born Fitness: https://www.bornfitness.com/ Pen Name Consulting: https://penname.co/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com/Fitt Chapters: (00:00) Introduction (02:01) Adam's background (02:58) Power of storytelling (05:18) Adam's passion for health and fitness (06:53) Everyone cares about their health (08:23) Wellness is a trillion dollar industry (11:52) Don't replicate other's solution (12:23) Focus on your pain point (13:27) Building your skill set to find a solution (14:10) Patience and timing is key (15:38) Entrepreneurial journey (17:33) Adam's obsession with fitness (20:38) 3 C's (24:58) Don't copy others blueprint, take clues for success (25:31) Understand your audience (26:48) Focus on super consumers (31:51) Writing and marketing his book (32:42) Dieting cycle of hell (36:14) Building stable foundations to reach health goals (39:40) Fitness and healthy behaviors (40:45) Changing people's self-perception (42:17) Stress and anxiety affects performance (43:20) Expand your comfort zone (44:38) Confidence and control (48:03) Conclusion

Today, I'm joined by Mélanie Masarin, founder & CEO of Ghia, makers of a nonalcoholic apéritif. Ghia creates an elegant and inclusive drinking experience, redefining alcohol culture with its balanced and flavorful concoction. The spirits-free apéritif crafted with natural botanicals, fruits, and herbs offers a sophisticated alternative to the traditional cocktail. In this episode, we discuss the rise of alcohol alternatives, and Mélanie explains what sets Ghia's apéritif apart from other alcohol-free options. In this episode, you'll learn: • How Mélanie's transitioned her career from Dig Inn and Glossier to founding Ghia • What creating a small group of brand advocates means for a growth strategy • How Ghia's target audience was different than originally anticipated Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ Ghia's Website: drinkghia.com Use code Melanie15 for 15% off - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com/Fitt Chapters: (00:00) Introduction (01:30) Mélanie's background (02:46) About Ghia, a non-alcoholic apéritif (05:12) Inventing a new category of drink (09:23) Journey to creating Ghia (12:20) Impact on the brand from growing traction of alcohol alternatives (15:25) Educating people about the product (try it three times!) (20:12) Branding and messaging of Ghia (24:52) Setbacks while starting (28:03) Delayed launch during COVID (29:44) Initial marketing and distribution phase (32:55) Current state of Ghia (34:55) Experience as CEO (37:13) Future roadmap (37:57) Conclusion

Today, I'm joined by Kari Saitowitz, chief marketing & creative officer of New York Sports Club and founder of Fhitting Room. After founding and operating NYC-based boutique HIIT and functional fitness studio Fhitting Room, Kari joined New York Sports Club upon its acquisition of her brand in late 2022. Now, she's merging Fhitting Room's programming while working to redefine the health club experience. In this episode, we discuss the evolution of boutique fitness, Kari explains the club-in-club concept that led to Fhitting Room's acquisition, and we talk about how demand for strength training and functional workouts is reshaping gyms. In this episode, you'll learn: • About Kari's 10-year journey at the helm of Fhitting Room • How boutique fitness has evolved over the past decade • How health clubs and boutique studios can work together Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com/Fitt Chapters: (00:00) Introduction (01:29) Kari's Background (02:41) Observing consumer behavior (03:16) Fhitting Room's origin story (08:39) Growth strategy (15:02) Fhitting Room's @ strategy (17:44) Creating a financially sustainable business (23:37) Journey to getting acquired by New York Sports Club (33:34) Reasons for the acquisition (35:29) What to expect post-acquisition and Kari's new role (41:48) NYSC's main objectives (42:51) Conclusion

Today, I'm joined by Dr. Andrew Brandeis, co-founder & CEO of OK Capsule, a private-label supplement manufacturer and distributor for DTC wellness brands. Meticulously formulated and scientifically backed, Dr. Brandeis and team have developed 70+ supplements that prioritize quality, transparency, and efficacy, providing companies and their clientele with a custom wellness solution through daily vitamin packs. In this episode, we discuss OK Capsule's B2B platform for performance nutrition and how technology can disrupt the traditional supplement industry. We also talk about how wellness brands can use personalization, convenience, and design to stand out. In this episode, you'll learn: • How Andrew's B2B approach plays to his strengths • How OK Capsule's tech streamlines manufacturing, packaging, and distribution • Andrew's perspective on AI and how it will affect the future of medicine Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ OK Capsule Website: okcapsule.com Andrew's Email: [email protected] - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com/Fitt Chapters: (00:00) Introduction (01:31) Andrew's background (01:57) The power of supplements (02:57) Challenges in the supplement industry (05:20) Current state of the industry (07:49) Personalized supplement experience (09:16) OK Capsule's business and strategy (12:17) Future of personalization in the supplement market (13:16) Scaling personalization (16:44) Supplement industry misconceptions (17:35) Compliance and regulation (18:54) Importance of customer experience (21:45) OK Capsule vs. other supplement companies (24:28) Future roadmap (26:15) Growth strategies (27:26) Integrating AI (31:48) Brand loyalty is losing to convenience (32:34) Online sales process for supplements (35:11) Potential opportunities and product expansion (40:37) Conclusion

Today, I'm joined by Andrew Lacy, founder & CEO of Prenuvo, a preventative healthcare company utilizing comprehensive whole-body MRI scans. Prenuvo offers advanced medical imaging services that provide personalized insights into an individual's health, enabling early detection and prevention of major diseases. Shifting the paradigm with proactive screening, the company's clinicians can identify and advise on over 500 common and rare conditions. In this episode, we discuss the tech-enabled future of preventative care and how Prenuvo differs from other MRI services. In this episode, you'll learn: • How Prenuvo works and what its team of doctors look for • Andrew's plan to make preventative MRIs financially feasible for all • AI's potential impact on radiology and medicine Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ Prenuvo Website: www.prenuvo.com - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com/Fitt Chapters: (00:00) Introduction (01:28) Andrew's background (03:05) Andrew's journey to founding Prenuvo (05:52) Prenuvo Customer experience (08:46) MRI scans pricing (10:18) How often should people get a scan? (13:02) Offering follow up education on a diagnosis (13:58) Detecting and preventing major diseases (16:27) Problems with reactive care (19:07) Prenuvo's technology (21:35) Screening healthy people (24:07) Future of preventive healthcare (26:44) Demand for scans after COVID (28:48) Future expansion and growth plans (31:48) Integrating AI with image analysis and radiology (35:18) Conclusion

Today, I'm joined by Samantha Diamond, co-founder & CEO of Bird&Be, an at-home fertility care platform. After suffering from prenatal and fertility issues themselves, Sam and her co-founders rallied to create an easier way for people to optimize their outcomes. Combining conventional and naturopathic medicine, Bird&Be's at-home diagnostics and personalized supplements serve women through every stage on the journey. In this episode, Sam shares how her own fertility journey led to creating bespoke at-home kits. Plus, she explains how Bird&Be is partnering with medical professionals to develop and distribute their products. In this episode, you'll learn: • Sam's vision for the future of fertility care • The flaws of fertility education and how to fix them • How Bird&Be's testing process and precision supplementation improves fertility Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ Bird&Be Website: https://birdandbe.com/ Bird&Be IG: https://www.instagram.com/birdbeco/ Bird&Be TikTok: https://www.tiktok.com/@birdandbe - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com/Fitt Chapters: (00:00) Introduction (01:25) About Bird&Be (02:50) Sam's journey to founding Bird&Be (07:41) Improving fertility and prenatal education (11:12) Bird&Be's at home fertility care (13:15) Future product offerings (17:05) Partnering with doctors (23:22) Marketing strategies (29:18) Future roadmap (31:48) Fundraising (34:27) Conclusion

Today, I'm joined by Dave Long, co-founder & CEO of Orangetheory Fitness, a HIIT-based boutique studio franchise. Founded in 2010, Orangetheory's science-backed, heart rate-based workouts aim to deliver maximum results in a short amount of time, splitting exercisers between treadmills, rowers, and strength equipment. Growing its international community, OTF has opened over 1.5K studios in 25+ countries. In this episode, we discuss the company's tech-driven approach to interval training, Dave talks about getting back into growth mode post pandemic, and we explore the potential for healthcare-prescribed group fitness. In this episode, you'll learn: • How Dave and team build product and community by taking classes themselves • Why new class concepts are part of the brand's strategy • How Orangetheory is laying the framework for movement as medicine Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com/Fitt Chapters: (00:00) Introduction (01:37) Orangetheory's current state (03:25) Orangetheory's franchises (06:40) Post-pandemic experience and growth strategy (10:07) Building product and community by taking classes (12:32) Marketing strategies (17:14) Hybrid fitness sentiment (21:06) Creating and executing new class concepts (27:50) Personalizing members experience to reach their goals (30:31) Future growth plans (33:09) Conclusion

Today, I'm joined by Christian Toetzke, founder & CEO of HYROX, a global fitness racing competition. Christian, a former professional athlete and entrepreneur, created HYROX with the goal of making fitness more accessible and engaging for people of all fitness levels. The company hosts mass-participation events, putting competitors on the clock for a series of functional exercises, while licensing training programs to gyms across the world. In this episode, we discuss the rise of fitness racing, and Christian breaks down why the company's challenge is both inclusive and effective. In this episode, you'll learn: • How HYROX is more approachable than CrossFit • Christian's plan to partner with gyms to complement its rapidly growing events business • What it takes to be the "marathon of fitness racing" Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ HYROX Website: https://hyrox.com/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com Chapters: (00:00) Introduction (01:21) HYROX background (03:02) Christian's journey to founding HYROX (11:02) The HYROX philosophy and race format (17:14) HYROX vs. CrossFit (25:02) Revenue streams and growth strategy (33:47) Partnering with gyms (42:21) HYROX's vision and roadmap (47:25) Future partnerships to look out for (50:42) Conclusion

Today, I'm joined by Rachel Soper Sanders, co-founder & CEO of Rootine, a personalized nutrition and diagnostics platform. Founded in 2018, Rootine's unique approach to health and wellness combines DNA testing with a genomic algorithm to create customized vitamin subscriptions tailored to each member's specific needs, be it performance, stress-reduction, or everyday health. In this episode, Rachel details the shortcomings of the unregulated supplement industry and how to remove barriers between wellness, nutrition, and healthcare. In this episode, you'll learn: • How Rachel's poor experience with healthcare led her to start Rootine • Why proof of impact is key to reshaping a broken system • How the one-size-fits-all supplement industry is making people sicker Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider/ - The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they're creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at JackTaylorPR.com Chapters: (00:00) Introduction (01:21) Rachel's background (04:58) About Rootine (06:54) Rachel's journey to founding Rootine (10:30) Building products around customer data (13:38) Being a Rootine member (16:45) Future of personalized nutrition & supplementation (19:05) Growth strategies (21:33) Quality of personalized supplements (24:02) Rachel's opinion on one size fits all supplementation (27:44) Integrating wellness into healthcare (32:28) Healthcare industry and retail (34:40) Future roadmap (35:47) Conclusion