295. Sylvia Kang, Co-founder & CEO of Mira

Today, I'm joined by Sylvia Kang, co-founder and CEO of Mira.

Enabling at-home hormone tracking, Mira combines hardware with app-based data interpretation, AI assistance, and coaching to help women navigate all stages of life.

In this episode, we discuss revolutionizing women's health management through hormones.

We also cover:

• Breaking taboos in women's health

• Building the largest continuous hormone dataset

• Expanding from fertility to comprehensive wellness

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Mira's Website: https://miracare.com/

Instagram: www.instagram.com/mirafertility/

Tiktok: https://www.tiktok.com/@mirafertility

Facebook: https://www.facebook.com/mirafertility/

Youtube: https://www.youtube.com/c/MiraFertility

Podcast: Coming Soon on Apple Podcasts and Spotify

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Chapters:

(00:00) Introduction

(00:25) Sylvia's Background: From Pianist to Biomedical Engineering

(02:30) The Gap in Women's Fertility and Hormone Education

(04:00) Early Challenges Building in Women's Health

(06:50) Consumer Reception and Community Building

(08:45) Understanding Women's Health Problems Across Life Stages

(12:25) Women's Health as Wellness Management

(15:45) Building the World's Largest Hormone Dataset

(20:20) Research Partnerships and Clinical Applications

(22:15) Competition and Market Landscape in Hormone Tracking

(24:45) Connecting Data to Actionable Solutions

(30:05) Full-Stack Vision vs Focused Approach

(32:40) Expanding Beyond Fertility to Comprehensive Women's Health

(37:00) New Product Launch: Ultra Four Test

(38:15) Conclusion