Fitt Insider

Today I'm joined by Tobi Pearce the CEO of SWEAT. Along with his wife Kayla Itsines, Tobi and the team at SWEAT are building the world's largest female fitness community. In this episode, we talked about his journey from personal training to creating a digital platform. We also discussed customer acquisition and retention as it related to growing SWEAT's user base. And Tobi shared his thoughts on fitness in a post-COVID-19 world. Let's get into it. More from Tobi >> Tobi Pearce is the Founder and CEO of SWEAT, a global technology company in the health and fitness industry and home to the largest online female fitness community of more than 50 million women globally. Pearce has leveraged his personal training background and his knowledge in business and technology to reach global markets, and ultimately provide a world first health and fitness app for women in more than 155 countries. SWEAT is currently one of Apple's largest grossing apps in its Health and Fitness category. More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing. Website: http://insider.fitt.co

Today I'm joined by Andrew Dudum. Andrew is the founder and CEO of hims & hers — a telemedicine company offering a modern approach to healthcare. The company has raised nearly $200M in funding and its last public valuation was north of $1B. In today's episode, we talked about the disruptive potential of telemedicine, the difference between wellness and healthcare, how hims & hers was able to launch an FDA approved at-home test for COVID-19, and Andrew's plan to become a public company worth more than $20B. More from Andrew >> Andrew Dudum is the Founder and CEO of Hims & Hers, a direct-to-consumer health and wellness company that provides access to medical-grade products and preventative solutions via telemedicine. Andrew is a serial entrepreneur. Previously he co-founded Atomic, a venture-builder in San Francisco backed by Peter Thiel and Marc Andreessen, and is an active Angel Investor and Advisor to over two dozen startups. He co-founded Ever.com in 2013, one of the top iOS productivity apps across 95+ countries, and earlier in his career, led product at Tokbox.com through their acquisition by Telefonica. In 2007, he founded Lendforpeace.com, the first non for profit micro-lending platform for the Middle East. Andrew attended the Wharton School of the University of Pennsylvania. hims: https://www.forhims.com/ hers: https://www.forhers.com/ More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing. Website: http://insider.fitt.co

Today I'm joined by Gilad Jacobs. Gilad is the founder of NormaTec Recovery— a leader in recovery and compression technology. NormaTec was recently acquired by Hyperice where Gilad will serve as the Chief Innovation Officer. In this episode, we talked about how NormaTec got started, how the Hyperice partnership came together, and the role data and personalization will play in the future of performance. Let's get into it. More from Gilad >> Gilad Jacobs is the founder of NormaTec Recovery and current Chief Innovation Officer at Hyperice, a global leader in fitness and sports technology. Through close work with professional athletes in the NBA, NFL, Olympic, and IRONMAN triathlon community, he pioneered the development of a compression patented science that helps athletes recover faster. Jacobs is an entrepreneur in the field of athlete recovery, whose work has led to a revolution in athlete training and recovery protocols. More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing. Website: http://insider.fitt.co

Today I'm joined by Trent Ward. Trent is the CEO of FORME Life — a new connected fitness company combining a Mirror-like display with the strength training elements of Tonal. In today's episode, we discussed FORME's design-forward product, their approach to content and talent, and how the idea of omnichannel fitness is transforming the industry. Let's get into it. More from Trent & Forme Life >> Trent Ward is the founder and CEO of FORME Life. He realized first-hand that a busy lifestyle makes it challenging to get to the gym, and so in the middle of a successful finance career, he shifted focus to develop the most complete at-home fitness studio he could conceive. He also realized he did not have experience to do that, so Trent sought to surround himself with virtuosos in every aspect of product and brand development. He partnered with renowned designer, Yves Béhar, to ensure an exceptional aesthetic and user experience. He teamed up with legendary personal trainer, Harley Pasternak, to establish a best-in-class content model for optimal physical results. He tapped the minds of NASA engineers to generate gravity-free resistance solutions for strength training. After more than four years, countless prototypes and a lot of hard work from a world-class team, Trent is thrilled to bring FORME Life to market. He looks forward to fitting his workouts into his schedule now that there's no longer a good excuse for skipping the gym. More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing. Website: http://insider.fitt.co

Today I'm joined by Paul Bowman. Paul is the CEO of Wexer — a leader in digital fitness focused on connecting gyms with members anywhere. In today's episode, we talked about personalizing digital fitness offerings, how COVID-19 is accelerating the shift to omnichannel fitness, and how AR and VR will impact the industry. Let's get into it. More from Paul & Wexer >> Paul Bowman is a passionate fitness industry professional who serves as CEO of Wexer, the global leader in the world of virtual fitness. His passion is never more evident than when discussing Wexer's company mission: to make world-class exercise accessible to more people through the use of technology – at the same time ensuring traditional fitness operators remain at the very heart of this experience. Paul spearheads this mission based on a clear understanding of health club operations, having previously worked for Virgin Active and Gymbox, as well as in partnership with many other operators during his time at children's activity specialist Fit for Sport. In his former life as an elite athlete, Bowman was a member of the New Zealand National Volleyball team, winning several regional and international titles. He remains dedicated to fitness and sport and contributes actively as both a writer and a speaker. www.wexer.com https://www.linkedin.com/company/wexer-world-of-exercise-/ https://twitter.com/wexervirtual More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing. Website: http://insider.fitt.co

Today I'm joined by Sadie Lincoln. Sadie is the co-founder and CEO of barre3. In today's episode, we talked about building an authentic community, why the fitness industry isn't working, and Sadie's thoughts on the future of barre3, including the role of technology, private equity, and strategic partnerships. Let's get into it. More from Sadie >> Sadie Lincoln is the co-founder and CEO of barre3, a fitness company focused on teaching people to be balanced in body and empowered from within. Starting in 2008 with the flagship studio in Portland, Oregon, barre3 has grown to include more than 140 franchise studios powered by female entrepreneurs, plus an online-workout streaming-subscriber base in 98+ countries. What started as a workout has blossomed into a full-blown movement made up of millions of people focused on body positivity, being empowered, and redefining what success in fitness means. Sadie is on Inc.'s Female Founders 100 list, has been featured on NPR's How I Built This, and speaks regularly on the topics of mindful leadership, the power of body wisdom, and the movement to redefine what success in fitness means. Beyond running her company and being a global spokesperson, Sadie still enjoys teaching barre3 classes to many of her founding clients in her hometown of Portland, Oregon. Website: https://barre3.com/ More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing. Website: http://insider.fitt.co

Today I'm joined by Abby Coleman. Abby is the CEO of Territory Foods, a healthy meal delivery service offering personalized meals prepared by local chefs. In today's episode, we talked about Abby's experience at Amazon, how Territory Foods uses data to improve its platform, and how she plans to scale the company's meal delivery platform. Let's get into it. More from Abby >> Abby is the CEO of Territory Foods, a chef-prepared pre-made meal delivery service that creates nutritionist-approved menus tailored to support various dietary preferences and regional market tastes. Territory Foods uses data science to identify emerging eating patterns and anticipate the food needs of its customers, optimizing retention and driving personal variety at scale. Prior to Territory Foods, Abby was the CEO of a Type II Diabetes meal plan and behavior change start-up. Previously, she spent three years at Amazon, most recently as Vice President of Marketing and Strategy at Quidsi, a $600M specialty retail subsidiary. More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing. http://insider.fitt.co More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing. http://insider.fitt.co

Today I'm joined by Marco Crespo. Marco is the Global Chief Commercial Officer at Gympass. In today's episode, we talked about Gympass's three-sided marketplace, why the company won't pursue a direct-to-consumer model, and how they're innovating in response to COVID-19. More from Marco >> Marco Crespo is the Global Chief Commercial Officer of Gympass, where he is responsible for overseeing strategic operations, partner relationships and sales in all markets. Prior to this role, Marco served as US CEO, where he was responsible for operations in the U.S. Marco has over 10 years of executive experience, having worked for companies such as The Boston Consulting Group, Procter & Gamble and Ayrton Senna Foundation. He has a degree in Electrical Engineering from UNICAMP and an MBA from Harvard Business School. Marco is an enthusiast for entrepreneurship and enjoys playing tennis and squash, spinning and running. More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing. http://insider.fitt.co

Today I'm joined by Dan Gluck. Dan is a Managing Partner at PowerPlant Ventures — a venture capital firm investing in better-for-you, plant-based food companies. In today's episode, we talked about Dan's experience founding Healthwarrior and selling to Pepsi, emerging categories within plant-based foods like dairy, functional ingredients, and personalized nutrition, and why we're still in the early stages of plant-based foods remaking our food system. More from Dan >> Dan is a Managing Partner at Powerplant Ventures, a Venture Capital fund investing in emerging consumer food & beverage, foodservice and food-tech companies. Powerplant provides capital, strategic guidance and operating expertise to visionary teams leading disruptive plant-centric brands. The firm is on a mission to re-architect the global food system by advancing world-changing companies that deliver better nutrition in more sustainable and ethical ways. Prior to Powerplant Ventures, Dan was the Co-Founder and Board Chairman of Health Warrior, a plant-based superfood company. Within the first year of launching, Health Warrior's Chia Bar was the #1 best-selling new bar in the natural channel. Dan was involved in all aspects of the business, including ideation, incubation, financing, scaling, and it's eventual exit to Pepsi in 2018. Today Health Warrior is a nationally recognized brand and is on a mission to make radically convenient, real food and positively influence the health habits of Western civilization. Prior to diving into entrepreneurship, Dan spent 15 years working on Wall Street as a Partner at a large investment management firm. Dan has experience investing in a breadth of companies, up and down the capital structure, and across the globe from the United States to Latin America, Europe, Middle East and Asia. When Dan is not investing, he can be found on the trails of Northern California mountain biking and trail running. Dan is a 2X Ironman, marathoner, and celebrated his 40th birthday by competing in a 24-hour Spartan Race in Iceland. He is also a proud 2X dad. More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing. http://insider.fitt.co

Today I'm joined by Aly Orady. Aly is the founder and CEO of Tonal, the world's most intelligent home gym. In today's episode, we discussed Aly's plan to build a platform around strength training, how COVID-19 is impacting the fitness industry, and how personalization could transform at-home fitness. More from Aly >> Aly Orady is the CEO and Founder of Tonal, the world's most intelligent fitness system and the first truly personalized approach to strength training. A 20-year silicon valley veteran, engineer and serial entrepreneur, Orady started his career at Hewlett-Packard's Computer Systems Laboratory designing super-computers, followed by technical leadership roles at a series of startups, including Kealia, Inc. Armed with an M.S.E.E. from Stanford, and a B.Eng. from McMaster University, Orady founded Pano Logic, where he served as the company's Chief Technology Officer and oversaw core technology development, architecture, and patents, as well as functional roles including product management, go-to-market planning, business development and manufacturing operations. Orady has leveraged his extensive product and technology background paired with his own fitness journey and 70 lb weight loss to invent Tonal. His goal is to help enable people to lead healthier lives by providing them with the technology, guidance and support to effectively reach their fitness goal. More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing. http://insider.fitt.co

Today I'm joined by Alex Katz. Alex is the founder and CEO of Two Chairs, a mental health startup providing access to in-person psychotherapy. In today's episode, we talk about destigmatizing mental health, the difference between wellness and healthcare, and why Two Chairs is focused on providing in-person therapy over purely digital services. Let's get into it. More from Alex and Two Chairs >> Alex Katz is the founder and CEO of Two Chairs, which provides high-quality psychotherapy at thoughtfully-designed clinics across the Bay Area." More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing. http://insider.fitt.co

Today I'm joined by Jon Canarick. Jon is the Managing Director at North Castle Partners, a leading private equity firm focused on the healthy living sectors. In today's episode, we discuss the evolving fitness landscape, why Jon doesn't buy into the gympocalypse, and we explore North Castle's investments in Barry's, Echelon, Crunch Fitness, and more. Let's get into it. More from Jon >> Jonathan ("Jon") Canarick is a Managing Director with 18 years of consumer private equity investment experience. Since joining North Castle in 2001, Jon has actively managed North Castle's investments across a variety of Healthy, Active, and Sustainable Living sectors and across all job functions at North Castle. Having started his career at NCP as an Associate out of investment banking, Jon has played a crucial role in the development of North Castle and many of its portfolio companies. Jon currently sits on the Board of Directors of Echelon Fit, CR Fitness, Encore Vet Group, Kettlebell Kitchen, The Escape Game, Barry's Bootcamp, Brooklyn Boulders, Curves, Jenny Craig, Palladio, and SLT. Previously, Jon served on the Board of Directors of Mineral Fusion, gloProfessional, Flatout, International Fitness, Enzymatic Therapy, Performance Bicycle, Avalon and DDF and was actively involved in the Firm's investment in Grand Expeditions. Prior to joining North Castle, Jon worked in the Financial Sponsors Coverage and Leveraged Finance groups of Bear, Stearns & Co., where he executed leveraged buyout transactions and provided advisory services for financial sponsors. Jon earned a B.B.A. from the University of Michigan and an M.B.A. from Columbia Business School. More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing. http://insider.fitt.co

Today I'm joined by Matteo Franceschetti. Matteo is the CEO of Eight Sleep, the sleep fitness company. In today's episode, we talked about how Eight Sleep is using AI, data, and temperature regulation to improve sleep. How Matteo plans to expand beyond the mattress to reinvent the entire sleep environment. And why Eight Sleep is often compared to Tesla. Let's get into it. More from Matteo & Eight Sleep >> Matteo Franceschetti has always been obsessed with performance. Athletic performance, business performance, and now sleep performance. An athlete from a young age—he was a competitive ski racer in his native Italy and played tennis and raced cars on the European stage—Matteo has always been focused on winning, and on winning in record time. That drive to succeed propelled him from sports podiums to the top tier of the international legal world and to start two clean-tech companies on two continents, all before age 30. Not surprisingly, sleepless nights were a way of life. It was Matteo's quest for more restorative sleep, in fact, that led him to quit his previous life and launch Eight Sleep, a New York-based company dedicated to fueling human potential through optimal sleep, and to turning the bed into a seamless health platform for improved health, performance, and longevity. The path he took to becoming CEO of Eight Sleep, however, is as circuitous as the tracks he raced in his youth. Twitter: @m_franceschetti Eight Sleep: www.eightsleep.com More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing. http://insider.fitt.co

Today I'm joined by Rishi Mandal. Rishi is the co-founder and CEO of Future — a digital personal training service that connects users with human coaches to create custom workout plans. In today's episode, Rishi and I talked about the power of high-touch personal coaching, Future's commitment to retention, and creating a constellation of experts in your life. More from Rishi >> Rishi is the co-founder and CEO of Future (www.future.fit), which is backed by Kleiner Perkins and Founders Fund. Future is an online personal training experience that pairs clients 1:1 with their own world-class coach. Rishi was previously the CEO of Sosh (acquired by Postmates) and a product leader at Google. Prior to tech, Rishi was an astrophysics researcher at NASA and Stanford University. More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing. http://insider.fitt.co

Today I'm joined by Aarti Kapoor. Aarti is an investment banker at Goldman Sachs covering Consumer & Retail clients, including high-growth health, wellness & lifestyle companies. In today's episode, Aarti and I discussed the evolution of the wellness market, the filters she uses to access deals, and the impact of digital and connected fitness on the future of the industry. About Aarti >> Aarti Kapoor covers Consumer & Retail clients at Goldman Sachs in the Investment Banking Division in New York. While active across all major industry verticals, Kapoor specializes in covering high-growth health, wellness & lifestyle companies – an area in which she has received significant recognition from publications spanning Forbes ("30 Under 30"), Business Insider ("Rising Stars of Wall Street"), Bloomberg, Yahoo! Finance, espnW, and more. Prior to joining Goldman Sachs, Kapoor spent 9 years in Consumer & Retail investment banking at Moelis & Company, after starting her career at Citigroup in New York. Kapoor graduated with a BA Honors in Economics from Harvard University. Outside of the office, Kapoor is a fitness & wellness junkie, foodie and travel enthusiast. More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing. http://insider.fitt.co

Today I'm joined by Nate Bosshard. Nate is a consumer-oriented brand builder. Most recently, he was on the founding team at Tonal where he served as the CMO. But he's also held roles at Burton, North Face, Nest, and GoPro. In today's episode, we talked about building an authentic network, taking a brand from zero to one, and how timing, adversity, luck and failure impact success. It's a wide-ranging conversation with a ton of unique insights that I think you'll find valuable. Let's get into it. More from Nate >> Nate is an Entrepreneur, investor and brand builder of iconic, category-defining, multi-billion dollar consumer brands. His superpower is brand creation, positioning, and go-to-market strategy. He's lead brand platform development and positioning, marketing strategy and planning, and consumer acquisition and engagement both on and offline. He has been a marketing leader at every stage of company growth. Nate has lead and re-positioning heritage brands through changing market dynamics, ridden the IPO rocketship, experienced being inside of a company acquisition and integration, and has witnessed spectacular company implosion and failure first hand. Nate has built and co-founded a company from scratch, helped raise hundreds of millions of venture capital, worked inside a blue-chip VC firm as a partner and personally angel invested in 30+ companies. Separate of his bay-area entrepreneurial adventures he is an owner of the largest independent beverage co-packer in the country and has stakes in dozens of community banks in the midwest. More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing. http://insider.fitt.co

Today I'm joined by Ally Davidson. Ally is the co-founder and co-CEO of Camp Gladiator. In today's episode, I talked with Ally about scaling Camp Gladiator from one class to 4,000 locations, increasing access to fitness, and the role of community and technology have played in growing the business. I had a great time chatting with Ally and I hope you enjoy listening. Let's get into it. More from Ally and Camp Gladiator >> Ally Davidson, the co-founder and co-CEO of Camp Gladiator, has a passion for fitness and creating a one-of-a-kind, life-changing experiences for both campers and trainers. Ally was a collegiate athlete and graduated with an honors degree in exercise physiology and sports science from Texas State University. After becoming Grand Champion on the NBC TV show American Gladiators in 2007, she used the unique opportunity as a platform to launch Camp Gladiator. Ally was the first CG Trainer and grew the team from one trainer to over 1000 certified partner trainers nationwide. She has impacted more than 350,000 lives to date. In 2016, she was awarded EY Entrepreneur of the Year and won "Fittest CEO" in 2016 and 2017 in Austin Fit Magazine. https://campgladiator.com/ https://www.facebook.com/CampGladiator/ https://www.instagram.com/campgladiator/ https://twitter.com/campgladiator More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing at http://insider.fitt.co.

Today I'm joined by Scott Marcaccio Scott is the co-founder and CEO of Myodetox. In today's episode, I talked with Scott about reinventing recovery and physical therapy, his disciplined approach to growth, and the keys to building a strong company culture. I had a great time chatting with Scott and I hope you enjoy listening. Let's get into it. More from Scott and Myodetox >> Scott Marcaccio is the Co-Founder and Chief Executive Officer of Myodetox, a lifestyle physical therapy brand operating ten locations across Los Angeles, Vancouver, and Toronto. The company offers a unique hands-on therapy system that focuses on resolving injuries and optimizing your body, delivered by best-in-class physical therapists. Through the power of their brand-first approach and industry-leading social media strategy, Scott has led Myodetox to forge ongoing partnerships with global brands including Nike, Equinox, and Lululemon. Myodetox is leading today's conversation on why taking care of your body is essential to your daily life. https://www.myodetox.com/ https://www.instagram.com/myodetox/ https://www.instagram.com/scottmarkk/?hl=en More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing. http://insider.fitt.co

Today I'm joined by Soraya Darabi Soraya is the co-founder and managing partner of Trail Mix Ventures. In today's episode, I talked with Soraya about investing in the future of living well, her take on the current state of the wellness industry, and her advice for founders looking to start a company in the space. I had a great time chatting with Soraya and I hope you enjoy listening. Let's get into it. More from Soraya >> Soraya Darabi began her career as Manager of Digital Partnerships and Social Media at The New York Times, and went on to co-found Foodspotting (acq. by OpenTable) and Zady. Soraya made Fast Company's Most Creative People, Inc.'s 30 Under 30, and Fortune's 40 Under 40. She was twice named a Mentor of the Year by TechStars, is a YGL at The World Economic Forum, and serves as a NY State Trustee for The Nature Conservancy. https://www.trailmix.vc/ https://www.instagram.com/trailmixvc/ More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing at http://insider.fitt.co.

Today I'm joined by Debra Strougo Frohlich Debra is one of the Founders of Row House In today's episode, I talked with Debra about what it takes to succeed in the fitness industry, her experience building and scaling a boutique concept, and why Row House stands out in a crowded studio landscape. I had a great time chatting with Debra and I hope you enjoy listening. Let's get into it. More from Debra >> Debra Strougo Frohlich is the Founder of Row House, which she and her husband launched in 2014 with the intention of scaling. Today that dream has been realized with close to 100 studio locations opened and about 300 studios committed to after just two short years of franchising. Debra is a New York City native, and is fortunate to spend most of her time in Manhattan where she continues to own and operate Row House studios and her other brand, EVF Performance. Debra began her career with a dual career: Business Development by day and fitness hustle by night. With a background in digital analytics she worked for 5 years in content aggregation for an EW Scripps Company; launching subscription and advertising revenue. Identifying that this could be the future of fitness, she launched Fitizens.com to aggregate Fitness Experts and Enthusiasts in 2007. Although this was a successful launch, it was before its time. While teaching fitness and doing various other biz dev projects in fitness, tech, publishing, etc Debra met her husband and business partner, Eric Von Frohlich and they proceeded to build two fitness studio based brands – Row House and EVF Performance. As they were building those, Debra spent 5 years in NYC Tourism, under Mayor Bloomberg during his administration where the team was able to surpass tourism goals. Debra's direct contributions were in creating a million dollar business by generating revenue against NYC digital as well as hard assets. Partners included NYC businesses large and small, looking to reach NYC visitors from near and far. She was also part of the original task force who created Broadway Week, which will persevere as Restaurant Week has as a NYC economic stimulus and mainstay. In 2014, Row House opened its doors to disrupt the fitness industry. Debra ran the studios and grew the brand until 2017 went she successfully created a partnership to expand Row House through franchising. The company is now controlled by Xponential and Debra and Eric continue to operate Row House studios in NYC. Debra is a mom at 3. She loves to connect people and ideas - and is keeping her eyes out for her next big one!. More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing at http://insider.fitt.co.

Today I'm joined by Lauren Foundos Lauren is the founder and CEO of FORTË In today's episode, I talked with Lauren about using content to scale beyond the four walls of a studio or gym, how the company created a turnkey solution for live streaming classes, and the company's new plan to go beyond a marketplace and become the technology infrastructure for streaming fitness content. More from Lauren & FORTË Lauren Foundos, Founder and Chief Executive Officer of FORTË since 2015. FORTË streams live and on-demand, cutting-edge fitness classes from well-known boutique studios worldwide directly to you. FORTË is a tech company (b2b) and a subscription based fitness streaming platform (b2c). FORTË builds hardware and software that is installed into their partner studios, which enables them to seamlessly live stream classes directly to the FORTË platform. Their Netflix-style hub showcases leading boutique fitness studios and coaches worldwide with a variety of classes ranging from meditation, to boxing, yoga, HIIT, and more. Before launching her own company, FORTË, Lauren spent a decade working on Wall Street, with the last five years in finance on the trading floor as an Institutional US Government Bond Broker at Whitaker Securities where she helped to dramatically increase UST Short Coupon and Bill desk revenues. Prior to that she worked at Deutsche Bank in Synthetic Equities and Cloudview Capital Management, a global-macro hedge fund, on their trading desk. Lauren graduated from the University of Maryland in 2006, with a BA in communications and concentration in business. She earned ACC Academic Honor Roll, and Intercollegiate Athletic Honor Roll during her time at Maryland. Lauren is a two-time all-American field hockey player, she played in the Junior Olympics, and went on to play Division I at the University of Maryland, the nation's top ranked program. She plays the piano, violin, has two older brothers, adores her parents, and loves to ski. Lauren won the NBC/Comcast Innovation Award at the NAMIC National Conference for her FORTË pitch presentation. She also spoke at the Collision Conference, CES, MotionSoft, the Club Industry Show, as well as, appeared on Verizon's GO90 TV Show. https://www.forte.fit/ More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing at http://insider.fitt.co.

Today I'm joined by Ed Buckley. Ed is the Chairman and CEO of Peerfit. In today's episode, I talked with Ed about pioneering the concept of "fully-funded fitness", building the billion-dollar bridge between fitness and healthcare, and what the significance of the name, "Peerfit". I had a great time chatting with Ed and I hope you enjoy listening. Let's get into it. More from Ed & Peerfit >> Edward J. Buckley, III, PhD, is the CEO of Peerfit, the market leader in connecting employers and carriers with innovative fitness experiences. Ed leads Peerfit's expansion strategy by driving national partnerships, business development, and fundraising. With nearly 10 years in the fitness industry, and a background in digital health behavior research, Ed continues to push the envelope on innovation in the fitness-technology space. He is passionate about designing new ways to drive engagement and help deliver flexibility and personalization to the health and wellness marketplace. Ed holds a PhD in Digital Health Behavior, and a Master's of Public Health, from the University of Florida. He is also the co-founder and Vice-President of the Board of Governors for Balance180, a non-profit that encourages children with disabilities to be physically active. More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing at http://insider.fitt.co.

Today I'm joined by Rick Stollmeyer. Rick is the co-founder and CEO of MINDBODY. In today's episode, I talked with Rick about the 20-year history of Mindbody. His take on the evolution of the wellness industry — including a growing opportunity in India and the future of boutique studios. And Rick's advice for entrepreneurs raising capital. I had a great time chatting with Rick and I hope you enjoy listening. More from Rick & MINDBODY >> Rick Stollmeyer co-founded MINDBODY in his garage in 2001. He serves as the company's CEO and principle visionary, ensuring that everything MINDBODY undertakes—from product line to business development to team member enrichment—serves the company's purpose to help people lead healthier, happier lives by connecting the world to wellness. In 2005, Rick transformed the industry when he migrated the company's business management software to the cloud. Today, MINDBODY remains the leading software-as-a-service platform for the wellness services industry, streamlining business management for wellness practitioners and making it easier for them to do what they love—improve the lives of their customers. MINDBODY now powers fitness, wellness, and beauty businesses worldwide. Rick lives with his wife, Jill, near the company headquarters in San Luis Obispo, California. More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing at http://insider.fitt.co.

Today I'm joined by Jim Crowell. Jim is the CEO of OPEX. On today's episode, we talk about Jim's experience as a gym owner, his journey to becoming the CEO of a fast-growing fitness company, and his thoughts on the future of the fitness industry. I had a great time chatting with Jim and hope you enjoy listening. More from Jim & OPEX >> Jim is a CEO, a business investigator, and a communication strategist in the fitness industry. His work ethic, experience and vision allow him to help fitness businesses in multiple verticals grow and protect their businesses at scale. Over his 15 year career, Jim has successfully traded energy commodities at $750M hedge fund, he's owned and sold 2 gyms with over 500 clients under his coaches' tutelage, and he's helped build and grow OPEX Fitness, Brand X, Big Dawgs Athlete and numerous other coaching companies within the chaos of the ever-changing fitness industry. Along the way, he's never stopped learning. Jim graduated Harvard's Core Course with honors and then went on to earn his MBA from The University of North Carolina all while working full time with OPEX. He's got a ferocious interest in understanding how systems works, and he couples that with his love of simple communication to support his team, gyms, coaches, and clients. Get in touch opexfit.com [email protected] https://www.linkedin.com/in/jim-crowell/ https://www.instagram.com/crowelljim/ More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing at http://insider.fitt.co.

Today I'm joined by Jim Huether. Jim is the CEO of Hyperice. On today's episode, we talk with Jim about the company's innovative and technology-focused approach to recovery, how he thinks about leadership and team building, and why Hyperice got into the world of e-sports. I had a great time chatting with Jim and hope you enjoy listening. Let's get into it. More from Jim and Hyperice >> Jim is an Executive Leader with expertise within the health technology and medical industries. After joining HYPERICE in 2014, Jim and Team have landed the company on the Inc. 500 fastest growing company list three times, as well as being named one of the 5 most innovative companies in America. Prior to joining HYPERICE, Jim was Executive Vice President of Marketing and Business Development for Xenith, LLC, a cutting-edge sports health / technology company at the forefront of head injury protection for athlete populations. Jim brings additional Marketing and Finance experience from roles at Anschutz Entertainment Group (AEG) and Smith Barney, Citigroup. Jim received his MBA in Finance and Marketing from Loyola Marymount University. https://hyperice.com/ More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing at http://insider.fitt.co.

Today I'm joined by Lisa Blau. Lisa is a co-founder of Able partners. On today's episode, we talked to Lisa about the boundless nature of the wellness industry, how startups can find success by breaking down land-held stigmas, and the importance of building a strong brand. I had a great time chatting with Lisa and hope you enjoy listening. Let's get into it. More from Lisa Blau and Able Partners >> Lisa Blau​ has spent the last decade as an active angel investor focused on consumer businesses, often in the health, wellness and active lifestyle space with a particular interest in supporting women-led entrepreneurial ventures. Together with Amanda Eilian, she is the founding partner of Able, an investment fund focused on funding early-stage startups in the healthy living and lifestyle space, with a focus on female founders. Some of their investments include Juice Beauty, Daily Harvest, The Wing, Primary Kids, Moon Juice, Goop and Chief. Previously, Lisa co-founded VitalJuice.com, a daily email newsletter on healthy living tips and trends that was acquired by Tasting Table. She also helped build and launch Portero, an online luxury goods auction platform sold to Richemont. She has experience building businesses from the ground up with partners such as AOL, Amazon, Kleiner Perkins and The Pilot Group. Lisa started her career as a producer at CNN. She is a Board Member of The New York Public Library, KIPP New York, and The Mount Sinai Parenting Center. Lisa also chairs the Investment Committee of the Leadership Now Project, a membership organization of business professionals committed to renewing democracy. She has a B.A. from Duke University and an M.B.A. from Harvard Business School. Lisa lives in New York City with her husband and three children. More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing at http://insider.fitt.co.

Today I'm joined by Khalil Zahar. Khalil is the CEO and co-founder of FightCamp. On today's episode, we talk with Khalil about the evolving definition of wellness, the disruption taking place in the fitness industry, how FightCamp plans to own the boxing vertical, and what it takes to stand out in the connected fitness category. I had a great time chatting with Khalil and I hope you enjoy listening. More from Khalil & FightCamp >> An engineer by profession, Khalil Zahar was completing his master thesis in Microelectromechanical Systems when he discovered his passion for boxing. Training with some of the best boxing coaches in the region, Zahar realized that quantifying his progress in the ring was a near impossibility. He saw the need for an interactive device that would provide users real-time stats and accurate feedback on each of their punches, and it was then that the idea of FightCamp was born. Zahar has since grown FightCamp from a tracking system loved by MMA and the UFC's biggest stars into an at-home fitness experience that enables everyone, no matter where they are on their boxing journey, to enjoy the mental and physical effects of the sport. In addition to creating FightCamp and its parent company, Hykso, Zahar is also a mentor at the Founder Institute, where he was a top graduate and was selected as the International Startup Festival's Best On-Stage Pitch. Zahar is an alumnus of Y Combinator, a prestigious Silicon Valley startup incubator that accepts less than 1% of the hundreds of applicants that apply to its program. With FightCamp, Khalil Zahar has grown the venture into an expansive and nurturing community and has made boxing an accessible and convenient workout for everyone. Website >> https://joinfightcamp.com/ Instagram >> https://www.instagram.com/fightcamp_/ More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing at http://insider.fitt.co.

Today I'm joined by Will Ahmed Will is the founder and CEO of WHOOP. On today's episode, we talk with Will about unlocking human performance, how alcohol affects recovery, and the difference between wellness and what Will refers to as a Performance Lifestyle. I had a great time chatting with Will and I hope you enjoy listening. Let's get into it. More from Will and WHOOP >> Will Ahmed is the Founder and CEO of WHOOP, which has developed next generation wearable technology for optimizing human performance. WHOOP today works with professional athletes across every sports league, college athletes across every conference, Olympians and the U.S. military; the company more recently released its first consumer product. Ahmed has raised more than $50 million from top investors and has an active advisory board that consists of some of the world's most notable cardiologists, technologists, marketers, and designers. Ahmed wrote "The Feedback Tool: Measuring Fitness, Intensity, and Recovery," which sparked the underlying physiology and engineering for his work today. Ahmed was named a 2011 Harvard College Scholar for finishing in the top 10% of his class and a CSA Scholar Athlete; he captained the Harvard Men's Varsity Squash Team. Ahmed was recently named to Forbes 30 Under 30 and Boston Business Journal 40 Under 40. More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing at http://insider.fitt.co.

Today I'm joined by Caitlin Landesberg. Caitlin is the founder and CEO of Sufferfest Beer Company. On today's episode, we talk with Caitlin about what makes Sufferfest a happy accident, how she's creating the go-to beer for sweaty experiences, and why there's no such thing as luck. I had a great time chatting with Caitlin and I hope you enjoy listening. More from Caitlin & Sufferfest >> Driven by her desire to have the best "finish line" beer in the world, Caitlin Landesberg took matters into her own hands. In 2012 she began to develop the beer she wanted to see in the world, and as fellow runners and endurance athletes rapidly drove demand, she launched Sufferfest Beer Company in Spring 2016. Based in San Francisco and a Certified B Corporation, Sufferfest inspires active, healthy and passionate humans with award-winning, purpose-brewed craft beer. As the company's Founder and CEO, Caitlin brings 14 years of consumer marketing experience to the company, with prior positions including Director of Marketing at Strava—a social network for athletes. Three successful years into business, Sufferfest was fully acquired by Chico-based Sierra Nevada Brewing Company in Spring 2019. Caitlin is an avid trail runner, proud mom, member of the San Francisco Brewers Guild, and a graduate of Kenyon College. More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing at http://insider.fitt.co.

Today I'm joined by Ethan Agarwal. Ethan is the founder and CEO of Aaptiv. In today's episode, we talked to Ethan about building an executive team as a solo founder, how Aaptiv creates community among its users, and the role of personalization in the future of fitness. I had a great time chatting with Ethan and I hope you enjoy listening. Let's get into it. More from Ethan & Aaptiv >> Aaptiv Founder and CEO Ethan Agarwal first thought of Aaptiv while working as a business consultant – tired, traveling, and 30 pounds overweight. During this time, he realized there was no product on the market that removed all of the barriers he and so many others were up against when trying to make fitness a priority. He set out to transform the way everyone works out and founded Aaptiv in 2016. Three years later, the company – backed by leading venture capital firms and top companies including the Amazon Alexa Fund and Disney – is a leader in the digital health space with over 230,000 paying members who have taken more than 30 million Aaptiv classes. Prior to launching Aaptiv, Ethan spent three years at McKinsey & Co, advising clients in the technology, media, and financial industries. He was previously an investor at LionEye Capital, a $2.5B AUM hedge fund, focused on a merger arbitrage strategy across energy, tech, and healthcare. Ethan began his career as an investment banker at Lehman Brothers, focused on healthcare M&A. Ethan holds bachelor's degrees in economics and political science from The Johns Hopkins University, with a minor in entrepreneurship. He earned his MBA from the Wharton School at the University of Pennsylvania. Get in touch >> https://aaptiv.com/ https://www.instagram.com/aaptiv/ More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing at http://insider.fitt.co.

Today I'm joined by Sadie Kurzban. Sadie is the founder and CEO of 305 Fitness. On today's episode, we talked to Sadie about her journey from winning a pitch competition to scaling a boutique fitness business, her mission to democratize fitness, and the importance of staying true to who you are. I had a great time chatting with Sadie and hope you enjoy listening. Let's get into it. More from Sadie & 305 Fitness >> Sadie Kurzban is the 29-year old founder and CEO of 305 Fitness. Named "the next fitness cult leader," by the New York Observer, Kurzban, a graduate of Brown University, has been featured in numerous media outlets like Good Morning America, Harper's Bazaar, Cosmopolitan, the TODAY show, Vogue, Refinery 29, and Fast Company for her unique ability to turn painful workouts into outrageous fun. Just months out of college, Kurzban launched 305 Fitness, a dance cardio workout with a live DJ. She won Brown University's prestigious Entrepreneurship Pitch Competition and took her $25,000 prize to launch 305 Fitness in New York City. In seven years, Kurzban has grown a tremendous following. Over 100,000 clients have experienced the brand, which boasts a family of 100 instructors and 50 DJs. 305 Fitness currently has 6 locations in New York, Washington D.C., and Boston, with weekly pop-up experiences in Los Angeles and Chicago and San Francisco. 305 Fitness has certified hundreds of dancers around the country to teach their method as licensed 305 instructors. Get in touch >> https://305fitness.com https://www.instagram.com/305fitness/ More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing at http://insider.fitt.co.

Today I'm joined by Amanda Eilian. Amanda is a co-founder of Able partners. In today's episode, we talked about Amanda's experience as an investor in the positive living space, her take on the future of the wellness industry—including mental health and psychedelics, and her advice for founders looking to break into the space. I had a great time chatting with Amanda and hope you enjoy listening. More from Amanda Eilian & Able Partners >> Amanda Eilian is the co-founder of __able Partners, a venture capital fund focused on early-stage companies in the positive living space. With over 40 companies in the portfolio, investments include Goop, The Wing, Daily Harvest, and Bulletproof. Amanda was also the Co-Founder and President of Videolicious, an enterprise video creation platform backed by Amazon and acquired by a strategic buyer in 2019. Amanda was instrumental in the launch and growth of Videolicious to over 5,000,000 users in 103 countries, including Fortune 500 companies such as IBM, Walmart, SAP, Verizon and GE. Prior to forming Videolicious, Amanda was a founding partner of Capitol Acquisition Corporation, a special purpose acquisition vehicle (SPAC) that completed a $265 million initial public offering and closed a merger that led to the formation of Two Harbors Investment Corp., a $3 billion NYSE listed REIT (TWO) and Silver Bay Realty Trust (SBY). Amanda previously worked in private equity and mergers and acquisitions. Amanda is a Truman Scholar and received her MBA from Harvard Business School where she was a Baker Scholar, and graduated Magna Cum Laude from Georgetown University School of Foreign Service with Honors in Economics. Amanda serves on the Board of Directors of Juice Beauty, the largest organic skincare brand in North America, and on the Board of Directors of the Melanoma Research Alliance, the largest private funder of melanoma research with more than $100 million in grants awarded to date. She is also a member of the Tech:NYC Leadership Council. Amanda resides in New York City with her husband and four children. Get in touch >> https://ablepartners.nyc/ More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing at http://insider.fitt.co

Today I'm joined by Bruce Smith. Bruce is the CEO of Hydrow. In today's episode, we talked about Bruce's goal to make rowing more accessible, Hydrow's place in the connected fitness landscape, and how the company could use augmented reality to create at-home experiences like rock climbing. I had a great time chatting with Bruce and hope you enjoy listening. More from Bruce Smith & Hydrow >> A lifelong entrepreneur, rower and coach, Bruce Smith is the CEO & Founder of Hydrow, the Live Outdoor Reality rower. As a U.S. National Team Rowing Coach and Head of the Charles Regatta winner himself, he coached the U.S. Lightweight Eight to a Bronze medal at the 2015 World Rowing Championships, and is the former Executive Director of Community Rowing Inc. in Boston where he sought to increase access to the sport. With a continued passion for the mental and physical benefits of rowing, plus the empathy and community it creates, Bruce's goal for Hydrow is to make a positive impact through the sport of rowing, allowing people to feel more connected to one another, and live healthier lives on a daily basis. Hailing from Canada, Bruce makes his home in Cambridge, MA just blocks away from the famous Charles River. Get in touch >> https://hydrow.com More from Fitt Insider >> Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing at insider.fitt.co

Hi, I'm Joe Vennare, co-founder and COO of Fitt. Here to tell you about my new podcast, Fitt Insider — a weekly interview show where I talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness. Every week, we'll discuss the most important topics impacting boutique studios, the future of food, fitness technology, wellness trends, and more. From product launches and funding news to game-changing innovation, it's my goal to provide listeners with insights and analysis on this ever-evolving industry. Join your peers and colleagues from companies like Equinox, lululemon, Peloton, Beyond Meat, Nike, and ClassPass by subscribing to the weekly Fitt Insider newsletter. And hear every episode of the Fitt Insider by subscribing on Apple podcast or wherever you listen to your favorite shows. Insider.fitt.co