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Show Notes
Today, I'm joined by Tim Rosa, CEO of Somnee.
Pioneering personalized neurostimulation for sleep, Somnee's clinical-grade headband uses EEG brain mapping to help people get higher quality rest.
In this episode, we discuss building the next generation of sleep technology.
We also cover:
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Lessons from scaling Fitbit
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How EEG-driven neurostimulation works
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Traction with NBA athletes and elite performers
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Somnee's Website: www.somneesleep.com
Instagram: https://www.instagram.com/somneesleep/
LinkedIn: https://www.linkedin.com/company/somnee/
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.
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Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(01:29) Tim's background
(02:13) Scaling Fitbit
(03:00) Discovering Somnee
(04:15) Resetting the company
(06:00) How Somnee works
(07:15) Clinical-grade data
(09:00) Sleep onset vs sleep maintenance
(11:30) 15-minute sessions vs all-night tracking
(13:45) FDA clearance & clinical validation
(16:00) Go-to-market strategy
(18:30) NBA, NFL, and elite athletes
(23:15) The sleep market opportunity
(25:30) The future of wearables
(28:00) Device ecosystems and API integrations
(33:00) Series A fundraising
(34:45) The 21-session optimization
(36:15) Where to find Somnee and learn more
(37:15) Conclusion