Expert Edge Podcast

Instagram marketing has not replaced networking, it's just put a megaphone up to it. That's the theory my guest, Tyler McCall, has about social media marketing. He's one of the smartest marketers on the planet right now and it's exactly why I wanted to have him on the show for an interview. In this episode, we break down how he uses Instagram as a powerful and effective marketing tool to generate clients. We'll also be talking about how to use social media for good and where it's heading in the future. If you use social media at all then this strategic and informative episode is for you! CONNECT WITH TYLER: @tylerjmccall tylerjmccall.com The Online Business Podcast CONNECT WITH COLIN: www.sellfromstageacademy.com www.expertedgepodcast.com/ @colinboyd TOOLS COLIN RECOMMENDS: Kajabi (Click here to learn more)

My goal with the Expert Edge Podcast was to get more connected with you all and so in this episode, I share more of my own personal journey. I'm breaking down 3 crucial lessons I've learned in my personal experiences, and professional experiences, that have made the BIGGEST difference in building a life that's both successful and fulfilling. I'll be telling you all about some of my biggest failures and challenges, and how they helped bring me to where I am today. My goal is always to inspire you to go to the next level! CONNECT WITH COLIN: www.sellfromstageacademy.com www.expertedgepodcast.com/ @colinboyd TOOLS COLIN RECOMMENDS: Kajabi (Click here to learn more)

Have you ever felt like people weren't responding to your marketing? One of the biggest mistakes experts and coaches make is always sharing "How-To" content. However, there is a much more powerful way to create "Desire Based" content. Which is why this week, I've brought in my good friend and Messaging Expert, Brandon Lucero, the Founder of Video 4x Effect. In this episode, we really dive deep into the 3 types of content that you need to be making to create demand for your product, the difference between "how to" and "what to" content, and some predictions on where the future of the expert industry is going. CONNECT WITH BRANDON: @iambrandonlucero soldwithvideo.com The New Generation Entrepreneur Podcast CONNECT WITH COLIN: www.sellfromstageacademy.com www.expertedgepodcast.com/ @colinboyd TOOLS COLIN RECOMMENDS: Kajabi (Click here to learn more)

What would happen if you actually 'designed your life' to create success? This is something today's guest, Carrie Green, is a master in. We're deep-diving into how Carrie has built a multi-7 figure Expert business and uses her platform to inspire and empower women to turn their ideas into successful businesses and why VISUALIZING is one of her most powerful tools. CONNECT WITH CARRIE: @iamcarriegreen @femaleentrepreneurassociation https://femaleentrepreneurassociation.com/ She Means Business Podcast CONNECT WITH COLIN: www.sellfromstageacademy.com www.expertedgepodcast.com/ @colinboyd TOOLS COLIN RECOMMENDS: Kajabi (Click here to learn more)

As a special podcast episode this week you get to be a fly on the wall during one of the in-depth and practical coaching sessions that I host inside of Sell From Stage Academy. This is a unique and powerful podcast as it will show you real and honest questions that my students are asking and how it can help you reframe and refocus your actions towards creating success. Make sure to review and subscribe if you find it valuable! CONNECT WITH COLIN: www.expertedgepodcast.com/ @colinboyd TOOLS COLIN RECOMMENDS: Kajabi (Click here to learn more)

Your biggest traumas can be a huge catalyst for change in your life and can teach you how to show up and find your truth. In today's show I'm going to be digging a little deeper with my guest Amber Lilyestrom, discussing how she built her multi 7-figure business and the driving factors that have created success for her on so many levels. It's all about creating a business that serves your life rather than you serving the business all the time. If you're ready to let go of industry pressures and get inspired to build a legacy of what's important to you then don't miss this episode! REGISTER FOR THE NEXT SELL FROM WEBINAR CLASS: colinboyd.co/class CONNECT WITH AMBER LILYESTROM: @amberlilyestrom The Amber Lilyestrom Show https://www.amberlilyestrom.com/ CONNECT WITH COLIN: www.expertedgepodcast.com/ @colinboyd TOOLS COLIN RECOMMENDS: Kajabi (Click here to learn more)

Have you ever wished you could tell your signature story in a way that moves your audience to buy? Well, this podcast will help you do exactly that. In this jam-packed strategic session you're going to discover the three most important perspective shifts you must make when it comes to telling your signature story. You'll also discover the three crucial ingredients for crafting a story that doesn't just entertain but also moves people to join your programs. CONNECT WITH COLIN: www.expertedgepodcast.com/ @colinboyd TOOLS COLIN RECOMMENDS: Kajabi (Click here to learn more) sellwithstoryguide.com

In this episode, you will discover the three shifts I had to go through to evolve my relationship with money. If you are ready to take your relationship with money to a new level and allow more money to flow in and through your life then this podcast is not to be missed. You've had many beliefs and principles taught you about money, but the question is whether those ideas are serving and supporting the vision for your life. Enjoy this episode as I take you through my story with money and how it applies to evolving your money journey so that you can have more of it and enjoy it to its full potential. CONNECT WITH COLIN: www.expertedgepodcast.com/ @colinboyd TOOLS COLIN RECOMMENDS: Kajabi (Click here to learn more)

In this episode, you will discover how to get clearer on your messaging and why this is the secret to your million-dollar breakthrough. Many amateur experts think that it's about better images, marketing or larger email lists. The truth is, almost everything comes back to your messaging. When you master this area of your business you'll have more lead flow, people will show up to your webinars wanting to buy from you and your customers will thank you for providing a service to the marketplace. This is essential listening for every coach or course creator who wants to grow and scale the business sooner rather than later. CONNECT WITH COLIN: www.expertedgepodcast.com/ @colinboyd TOOLS COLIN RECOMMENDS: Kajabi (Click here to learn more)

In this episode, I'm sitting down with the incomparable Jon Acampora. He's a master at email marketing and he's built a very profitable expert business in a fairly short amount of time. Imagine having your email company reach out to you personally to find out what you're doing to get such good email open and engagement rates! That's what happened to Jon. Honestly, he is a ninja. He shares his favorite tips for upping your engagement rates and building your email list, and we discuss his foresight on where email marketing is heading. This is going to be incredibly valuable for any of you who use email marketing and eye-opening for even those of you who consider yourself to be good at this already! Connect with Jon Acampora: @Jon_Acampora https://www.excelcampus.com/ Tools Jon Recommends: http://www.mail-tester.org/ CONNECT WITH COLIN: www.expertedgepodcast.com/ @colinboyd TOOLS COLIN RECOMMENDS: Kajabi (Click here to learn more)

At the time of recording this, we're in the midst of the coronavirus pandemic. Although there is a lot of uncertainty the best entrepreneurs I know are still choosing to make courageous decisions. And that's because the trajectory of your life is the accumulation of just a handful of courageous decisions. We're going to be unpacking how you can learn to access even more courage in the midst of this current challenge! CONNECT WITH COLIN: www.expertedgepodcast.com/ @colinboyd TOOLS COLIN RECOMMENDS: Kajabi (Click here to learn more)

In this week's episode, we unpack a case study of a $191,000 webinar. Tiyana is a Sell From Stage Academy® student and recently went from being capped at $30,000 promotions to doing $191,000 in one webinar. In this episode, Colin asks the hard and honest questions about what was it that helped her to make that dramatic jump and serve thousands of her students all around the world. Tiyana Robinson: http://www.tiyanarobinson.com/ @tiyanarobinsonbeauty CONNECT WITH COLIN: www.expertedgepodcast.com/ @colinboyd TOOLS COLIN RECOMMENDS: Kajabi (Click here to learn more)

We are in unique times during this season. I wanted to release this special bonus episode as a way to connect and encourage you all during the Covid-19 quarantine. I'm sharing 5 ideas that I think will help to shift your perspective and help you to come out of this circumstance and this situation in a better place than how you entered it. CONNECT WITH COLIN: www.expertedgepodcast.com/ @colinboyd TOOLS COLIN RECOMMENDS: Kajabi (Click here to learn more)

Your beliefs are made up. You make them up based on the filters you have, so the question is whether they are serving and supporting you into the future you desire. If they aren't examined you're going to continue to create the results that you are currently. I'm going to share 5 questions to help you work out what your beliefs are, whether they're limiting you, and how to reshape them. CONNECT WITH COLIN: www.expertedgepodcast.com/ @colinboyd TOOLS COLIN RECOMMENDS: Kajabi (Click here to learn more)

Why would you do a live launch? Does it actually help your earnings or is it just buzz? Whether you've done them a million times or you're still on the edge of jumping in, this episode is going to help you. I'll be sharing with you the principles that are super important when considering a live launch. Because, the truth is, planning a live launch is a marathon and not a sprint and there is training and building you can do along the way to help prep you for the big day. CONNECT WITH COLIN: www.expertedgepodcast.com/ @colinboyd TOOLS COLIN RECOMMENDS: Kajabi (Click here to learn more)

If you want to be positioned as a market leader then there are some important things that you need to be focused on when planning for your future. I'm going to share with you 4 main industry patterns that you need to be aware of, and how you can create leverage through them. This is such a fast-growing industry and so knowing what to be looking for and what trends to be jumping on to is really important because of the speed we're moving. CONNECT WITH COLIN: www.expertedgepodcast.com/ @colinboyd TOOLS COLIN RECOMMENDS: Kajabi (Click here to learn more)

After speaking around the globe professionally for over a decade I've noticed something that all speakers have in common, and that's 6 things we tend to focus on. Out of that observation I've created a framework that's going to help you locate where you're currently at in this journey and help focus you in the right direction for growth. It's a foundational piece in my Sell From Stage Academy and I'm sharing it with you here. CONNECT WITH COLIN: www.expertedgepodcast.com/ @colinboyd TOOLS COLIN RECOMMENDS: Kajabi (Click here to learn more)

For many of us as entrepreneurs, we love to chase new things. We get bored easily and love variety, but as you build a foundation for your business and hone in on YOUR signature topic it almost needs to look a bit boring. So I'm going to let you in on a lesson that took me MORE than eight years to learn, and it's what actually helped me build a scalable and profitable business. Don't make the same mistake I did... CONNECT WITH COLIN: www.expertedgepodcast.com/ @colinboyd TOOLS COLIN RECOMMENDS: Kajabi (Click here to learn more)

Who do you need to be on stage and who do you need to be off stage? This is the question we'll be digging into today on The Expert Edge Podcast. I'm excited to start this conversation with you all, I'm gonna be telling you a bit about my own journey and why I am obsessed with teaching others how to grow a successful expert business without sacrificing their entire life. CONNECT WITH COLIN: www.expertedgepodcast.com/ @colinboyd TOOLS COLIN RECOMMENDS: Kajabi (Click here to learn more)