Expert Edge Podcast

I was terrified to niche down. Genuinely terrified. I thought if I narrowed my focus, I'd miss out on helping so many people. So I stayed broad. "I help people with leadership and career advancement and life coaching and business coaching and high performance and..." You know what happened? Nothing. Crickets. Then I niched down on teaching coaches how to sell from stage. One specific thing. One specific person. One specific problem. My business tripled. In this episode of The Expert Edge, I break down the Niche Making Model - the exact framework I teach inside our Sell From Stage Elite program to help coaches, course creators, and experts finally get clear on who they serve and what they do. I walk through the four biggest misbeliefs keeping you stuck in "I help everyone" land, why generic messaging attracts zero interest, and how to squeeze your niche tight without accidentally strangling your business. What you'll learn: → The Niche Making Model: Person, Problem, Promise, Mechanism (the four parts of a strong niche) → Misbelief 1: "If I narrow my niche, I'll miss out on potential clients" (this is backwards - here's why) → Misbelief 2: "I can solve so many problems, I don't want to limit myself" (lead with ONE, help with more later) → Misbelief 3: "Narrowing my niche will restrict how much money I can make" (99.9% of the time, going narrow makes you MORE money) → Misbelief 4: "I don't want to choose the wrong niche" (don't marry the niche - date it) → The Niche Narrower Model: How to go from broad-broad to narrow-medium (with real examples) → Why "executive moms" beats "working moms" and "female doctors only" beats "health coaching for women" → The avatar upgrade: Time over money wins every time Real examples from the episode: How one personal trainer niched from "health coaching" to "female doctors only" and his business exploded Why "busy moms growing their career" (broad-broad) becomes "executive moms with kids getting promoted in finance" (narrow-medium) How I went from generic leadership coaching to "get clients every time you speak" and tripled my business Learn more: Interested in learning how to package and sell high-ticket one-on-one offers? Go to colinboyd.co/highticket to join the wait list for a small group experience Colin is considering creating. Interested in working with me directly to scale your Expert business? That's exactly what we do inside ELITE. If you're interested in finding out more information and applying. https://colinboyd.co/elite Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode315 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

99% of AI use is making you less efficient, not more. You open ChatGPT and ask "What are some things I can do with AI for my business?" Then you spend three hours going down rabbit holes, testing random prompts, and convincing yourself you're being productive. You're not. You're procrastinating with a fancy tool. In this episode of The Expert Edge, I sit down with Rick Mulready, an AI expert who shut down a million-dollar mastermind three years ago to go all-in on AI for online business owners. Rick breaks down the biggest mistake people make with AI - coming without a use case and asking what's possible instead of solving a specific problem. We talk about why AI without a clear problem to solve is just expensive distraction, the difference between AI assistants (that answer questions) and AI agents (that actually do the work), and how to stop burning time pretending busy work with AI is actual leverage. Rick shares how his wife Amy gets better output from Claude than most developers - just by talking to it like a human and clearly articulating what she wants. He also reveals why most coaching chatbots are useless (just course material dumped into AI) versus ones that actually adapt and coach. You'll discover: Why asking "what can I do with AI?" is the fastest way to waste three hours How to come to AI with a use case and problem instead of exploring possibilities The difference between AI assistants and AI agents - and why agents are where the real business leverage lives How to get amazing AI output without fancy prompts (just clearly articulate what you want) What makes a coaching chatbot actually valuable vs. regurgitating course content This conversation isn't about AI tips and tricks. It's about using AI efficiently - knowing the problem you're solving before you ever open the tool, building systems that do real work instead of just helping you think about work, and avoiding the rabbit holes that make you feel productive while accomplishing nothing. If you've been using AI and feeling like it's not saving you time - or worse, it's creating more work - this episode will show you what you're doing wrong. Connect with Rick Mulready: Mine and Ricks favorite speak to text Ai tool: Wispr flow YouTube Channel: Search "Rick Mulready" for AI use cases specifically for online business owners or Click Here to go to his channel AI Playbook Community: Rick's membership community where he built the "Zone of Genius" app - an AI team that handles the 80% work so you can focus on your 20% Learn more: Interested in learning how to package and sell high-ticket one-on-one offers? Go to colinboyd.co/highticket to join the wait list for a small group experience Colin is considering creating. Interested in working with me directly to scale your Expert business? That's exactly what we do inside ELITE. If you're interested in finding out more information and applying. https://colinboyd.co/elite Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode314 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

Your course isn't the problem. Your offer isn't broken. Your pricing isn't off. The problem is simpler - and harder to hear: People don't buy courses. They buy coaches. In this solo episode of The Expert Edge, I break down the psychology of building a personal brand that actually sells. Six months ago, I launched a high-level mastermind. Almost every person who got on a call with me said the same thing: "I'm not here because of the program. I'm here because of you." That was a massive reminder: They don't buy coaching programs. They buy coaches. They don't buy masterminds. They buy coaches. If you've been wondering why your offers aren't selling, it's probably not the offer. It's how you're perceived through the sales process. You are the product. And if you don't realize that, you're missing something huge when it comes to running a coaching business. I walk through four core principles of building a personal brand that attracts people to YOU, not just your stuff: Amplify your quirks - Why vanilla doesn't sell and how to become a purple cow instead of a brown one Take a stand on a value - What you stand FOR and what you stand AGAINST (and why people pop when they do this) Elevate your aesthetics - Why fonts have feelings, blue sky makes videos pop, and cohesive branding matters more than you think Build credibility that stacks - From personal results to character endorsements to celebrity testimonials This episode isn't about creating a fake persona or manufacturing authenticity. It's about understanding that in the expert industry, people buy coaches, not courses. Your quirks, your values, your aesthetics, your credibility - that's what makes people want to work with YOU. The course is just the vehicle. You're the engine. If your offers have been sitting there not selling and you keep thinking it's a positioning problem or a pricing problem... it's probably a personal brand problem. Learn more: Interested in learning how to package and sell high-ticket one-on-one offers? Go to colinboyd.co/highticket to join the wait list for a small group experience Colin is considering creating. Interested in working with me directly to scale your Expert business? That's exactly what we do inside ELITE. If you're interested in finding out more information and applying. https://colinboyd.co/elite Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode313 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

The coaching industry loves to tell you to stop doing one-on-one work. Scale up. Build leverage. Get out of trading time for money. And they're right. Sort of. But here's what they're not telling you: dismissing high-ticket one-on-one completely is leaving $300K-$400K on the table while simultaneously losing your edge in understanding what your market actually needs. In this solo episode of The Expert Edge, I break down why I've had one-on-one clients for 17 straight years - and why I made $400,000 last year working with just three people at a time. Not three hundred. Not thirty. Three. This isn't about abandoning scalable offers or building your entire business on one-on-one coaching. It's about understanding that in a world where AI is making information feel commoditized, your personhood is becoming more valuable, not less. Companies are already creating tiered customer service where you pay extra just to talk to a real human instead of a bot. I walk through the five key principles of selling high-ticket one-on-one: Why one-on-one keeps you sharp and makes everything else you create better (courses, content, group offers) How AI is making human interaction, accountability, and community premium-priced services Why you must charge for the result, not the hour (and how to position transformation over time) The "fruit salad vs. apple" packaging strategy that lets you charge $5K-$10K+ instead of pricing per session How to create scarcity, authority, and resistance so clients audition to work with you (not the other way around) This episode isn't about going back to only doing one-on-one. It's about adding a high-value engine to your business that keeps you connected to your market, generates significant revenue, and requires almost no infrastructure. If you've been told one-on-one isn't scalable or isn't worth your time, this conversation will show you what you've been missing. Learn more: Interested in learning how to package and sell high-ticket one-on-one offers? Go to colinboyd.co/highticket to join the wait list for a small group experience Colin is considering creating. Interested in working with me directly to scale your Expert business? That's exactly what we do inside ELITE. If you're interested in finding out more information and applying. https://colinboyd.co/elite Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode312 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

You know how to create success. You're already doing it in at least one area of your life. The question isn't whether you can build mastery - it's why you're not applying it everywhere. In this solo episode of The Expert Edge, I break down a four-level framework that shows you exactly where you're running mastery patterns and where you're running dabbling patterns. This is a life coaching model I learned 18 years ago that I recently shared with my Inner Circle clients (experts doing $300K+/year) and my Elite coaching group - and it's one of the most powerful growth models I've ever come across. Most experts have mastery patterns running in one area and dabbling patterns destroying another. Crushing it in business, health is a disaster. Amazing relationship, business is stalled. Built a beautiful family, bank account is embarrassing. And the wild part? The same framework that creates success in one area works in every other area. You just have to apply it. You'll discover: Why comfort doesn't create comfort - and how being comfortable with discomfort is the real unlock The exact pattern that separates mastery from dabbling (and how to shift from one to the other) Why you end up in Level Four when you keep choosing Level Three escapes How to identify which areas of your life are running mastery vs. dabbling patterns Why the people at the highest levels are willing to do what's uncomfortable to create what they actually want This episode isn't about learning something new. It's about recognizing the patterns you're already running and deciding which ones you want to keep. If you're not creating the results you want in an area of your life, you're probably running a dabbling pattern there. Time to shift it. Interested in working with me directly to scale your Expert business? That's exactly what we do inside ELITE. If you're interested in finding out more information and applying. https://colinboyd.co/elite Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode311 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

Month one looks great. Month two looks even better. Then month three hits and your revenue drops by 60%. What just happened? Your organic audience ran out of people. That's what happened. In this episode of The Expert Edge, I sit down with Kerry Egeler, a veteran in the expert space who's been running paid ads for nearly a decade across e-commerce and coaching businesses. Kerry breaks down the hard truth most coaches don't want to hear: you can't scale a business on organic content alone. You're capped by how much you can create and how much the algorithm decides to show it. We talk about when to actually start running paid ads (hint: not on day one), why cold traffic becomes your biggest asset over time, and how to handle the inevitable haters that show up when you start paying for attention. Kerry also shares why some of the most successful experts watch their webinar get attended three times before someone buys - and why that's not a problem, it's the strategy. You'll discover: Why you need proof before you add paid ads (and what "proof" actually means) How cold traffic compounds into warm audiences that eventually convert—and why most people quit too early Why your organic audience can't keep up with your revenue goals (it's just math) The mindset shift from letting data decide vs. letting one angry comment shut you down Why negative comments are actually the cleanest indicator you're reaching new people This episode isn't about abandoning organic content. It's about understanding that hope isn't a growth strategy. If you're doing $5K-$10K/month and wondering how to break through to the next level, this conversation will show you the lever you've been avoiding. If you've been stuck at the same revenue ceiling month after month while the algorithm plays games with your reach... this episode is for you. Connect with Kerry Egeler: Free Strategy Call: paidadsplan.com Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode310 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

Many coaches think their speaking problem is about confidence. It's not. You can be confident and still sound disconnected. You can nail every word and still feel like something's missing. Because the real issue isn't what you're saying - it's where you're saying it from. In this episode of The Expert Edge, I sit down with Sally Prosser, voice coach and author of Voice Print, who breaks down why most of us are only accessing about 10% of our vocal power. And no, this isn't about voice exercises or sounding more authoritative. It's about understanding that your voice runs from the soles of your feet to the crown of your head - and most people are stuck living in their throat. Sally shares the difference between speaking with confidence and speaking your truth, why "sounding professional" usually means emotionally disconnected, and how to bring your voice, body, words, and intention into alignment so people actually feel something when you speak. You'll discover: The three vocal zones (head, heart, solar plexus) and why your calls to action aren't landing if you're in the wrong one Why nervous speakers have their feet pointed at the exit and how to ground yourself The science behind humming (it activates your vagus nerve and releases nitric oxide to fight off illness) How authenticity is really just alignment and why most people don't have the vocal mastery to pull it off yet Why vulnerability requires courage, and how climbing "Cringe Mountain" is the only way forward This episode isn't about sounding better. It's about sounding real. And when you finally access the full channel of your voice, you don't just communicate more effectively you connect in a way that moves people. If you've ever felt like something's off when you speak, even though you're saying all the right things… this conversation will show you exactly what it is. Connect with Sally Prosser: Instagram: @sallyprosservoice Website: sallyprosser.com.au Book: Voice Print (available on Amazon or at sallyprosser.com.au/book) Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode309 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

Most coaches get stuck chasing the next strategy, the next funnel, the next offer tweak. But the real constraint isn't what you're selling - it's whether you're solving what your clients actually need. In this episode of The Expert Edge, I sit down with Andrew Stickel, who went from a $10K/month kitchen table dream to running a $50M business serving law firms. And no, it wasn't because he worked harder or got lucky. It was because he asked one question on repeat: "What else do they need?" We break down the psychology of building a business that prints money because you're obsessed with client results, not your own offers. Andrew shares the expensive lessons he learned about first impressions, why being great at sales can actually hide fatal business problems, and how extending your client lifetime value unlocks infinite marketing leverage. You'll discover: Why the first 30 days with a client dictates the entire relationship - and how to get them a win fast The dangerous trap of selling so well that it masks your inability to actually deliver How to increase lifetime value so you can outspend every competitor in your space The copywriting psychology behind stacking irrefutable truths to make everything you say feel credible Why "What's next?" is the most profitable question in business This episode isn't about working harder or building a better mousetrap. It's about understanding that your clients don't want your framework - they want their problem gone. And when you orient everything around that truth, growth becomes inevitable. If you've been grinding on your offers while wondering why your business feels capped… this conversation will show you what you've been missing. Andrew's links: Website: smbteam.com (his company SMB Team) Email: [email protected] Instagram: andrew.stickel Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode308 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

Most coaches and course creators don't hit their stride because everything went perfectly. They get there because they stopped trying to do everything… and finally did the right thing. That's exactly what happened for my student and podcast guest, Lindsay Williams. Before building a $20k/month business, Lindsay faced the same challenges most entrepreneurs do - unclear messaging, too many ideas, and no consistent way to turn attention into revenue. Her real turning point came when she niched down and committed to one thing: using a single, strategic presentation to sell. In this episode, Lindsay breaks down how she simplified her business, followed the Sell From Stage framework, and now drives nearly all of her revenue from one presentation. If you've ever felt like you're working hard but your business isn't clicking yet, this conversation will hit home. The Sell From Stage Implementation Program is currently open for a limited time. Join here: https://colinboyd.co/join Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode309

Growing your business isn't just about better strategies, smarter funnels, or posting more content. At a certain point, the thing holding most experts back isn't tactical at all - it's visibility. In this episode of The Expert Edge, I unpack the real reason so many coaches and course creators struggle to be seen, heard, and chosen - even when they know their work actually helps people. And no, it's not because you're "bad on camera" or don't have enough confidence. We talk about why visibility triggers fear at a nervous-system level, how success can feel unsafe when your identity hasn't caught up to your goals, and why staying hidden often feels more comfortable than growing - until it doesn't. You'll discover: Why fear of visibility is really fear of responsibility, judgment, and outgrowing your environment The difference between forcing confidence and building safety in being seen How to expand your capacity for attention, impact, and leadership without burning yourself out This episode isn't about hyping yourself up or "just being more confident." It's about understanding what's actually happening beneath the surface and how to move forward in a way that feels grounded, sustainable, and aligned. If you've ever felt the pull to play bigger… while also feeling the urge to hide when momentum builds - this conversation will help you make sense of that tension and move through it. I'm hosting a new LIVE and authentic workshop series called "Sell From Live & Virtual Stages" Workshop series starting Monday - February 2nd. This FREE LIVE 4 Part Workshop Series Reveals the Proven Framework for Turning Your Presentations Into Clients Everytime - [Without Awkward Pitches & Pressure] Register here: https://colinboyd.co/stage Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode305 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

AI is getting faster, smarter, and more accessible by the day. Content is cheaper. Tactics are everywhere. And "good enough" is now automated. So why does it feel harder than ever to actually influence people? In this episode of The Expert Edge, Colin breaks down what still moves humans in an AI-driven world and why influence today has far less to do with tools, prompts, or platforms… and everything to do with presence, trust, and conviction. This isn't an episode about fighting AI or avoiding it. It's about understanding the one thing AI can't replicate, human influence, and how to lean into it more intentionally as a coach, speaker, or course creator. You'll discover: Why information no longer creates authority and what replaces it The invisible elements that make people trust, follow, and buy (even when they've seen the same ideas before) How to shift from "content creator" to "trusted voice" in a crowded, automated marketplace Why certainty, embodiment, and emotional safety now outperform clever tactics If you've felt like your message should be landing… but isn't converting the way it used to. This episode will help you recalibrate what actually drives influence in this new era. Because in an AI generation, the people who win aren't the loudest or the most optimized. They're the most human. I'm hosting a new workshop series called "Sell From Live & Virtual Stages" Workshop series in just a couple of weeks. This FREE LIVE 4 Part Workshop Series Reveals the Proven Framework for Turning Presentations Into Clients - [Without Awkward Pitches, Pressure, or Closing ] Register here: https://colinboyd.co/stage Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode304 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

Most workshops don't fail because the content is bad… They fail because nothing actually changes afterward. People leave inspired, take a few notes, and then go right back to doing the exact same things they were doing before. No behavior shift. No momentum. No real results. In this episode of The Expert Edge, I break down what actually makes a workshop transformational instead of just informational - and how you can design experiences that create real breakthroughs for your clients (and make your offers feel like a no-brainer to say yes to). We talk about: Why teaching more doesn't create more impact - and what does How to structure workshops so people actually implement The simple shifts that turn "nice training" into "I need to work with you" moments How transformational experiences naturally lead into higher-level offers without feeling salesy If you run live events, group programs, masterminds, challenges, or client intensives, this episode will completely change how you think about workshops - and how powerful they can be when designed the right way. This one is especially powerful if you've ever felt like you're giving great content… but not seeing great results on the back end. Listen in and learn how to turn your workshops into the engine that drives client breakthroughs and business growth. Share your feedback for future episodes: colinboyd.co/feedback Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode303 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

Big revenue months shouldn't feel like a surprise. Yet for most coaches and course creators, they do. One month feels great. The next feels… confusing. And somewhere in between, you're wondering if you did something wrong or if this is just how business works. In this episode of The Expert Edge, I break down why inconsistent income is almost never a strategy problem and almost always a planning problem. This isn't about complicated spreadsheets or rigid forecasts. It's about creating intentional space for high-revenue months before they arrive. You'll learn: Why most people plan reactively instead of proactively and how that quietly caps their income The simple shifts that allow your nervous system, calendar, and offers to support bigger months How to stop "hoping" for great months and start building toward them on purpose If your income feels unpredictable, stressful, or harder than it needs to be… this episode will help you step back, zoom out, and create clarity around what you actually want your year to look like. Because high-revenue months aren't magic. They're planned. Resources mentioned in the episode: If you're a coach, consultant, or expert already doing $10K+ months and want a clear roadmap to scaling toward $100K months and beyond, I break it all down in my Million Dollar Year Workshop. Register here: https://colinboyd.co/year Share your feedback for future episodes: colinboyd.co/feedback Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode302 Connect with Colin on Instagram: https://www.instagram.com/colinboyd

What if the income ceiling in your business has less to do with strategy and everything to do with what you believe is possible for yourself? In this episode of The Expert Edge, I share a moment that quietly changed everything for me. At the time, I was doing around $110- $120K a year in my coaching business and felt constantly frustrated. Not because I was failing but because I knew people making five times that, and deep down, I believed I was just as capable. That tension led to a realization that stung a little… and then unlocked a completely new level of growth. Your income is a reflection of the value you believe you're bringing and the version of yourself you're willing to let the world see. This isn't a tactical episode about funnels, fonts, or posting more content. It's a reflective conversation about the internal beliefs that quietly cap your income, shape your confidence, and determine how big you're willing to play. In this episode, I walk you through three belief shifts that helped me grow from six figures into multi-seven figures and that may be exactly what you need as you step into the new year: • Why it must feel safe to become a bigger version of yourself • How taking back control changes everything (even when life gets chaotic) • Why every problem in your business is actually pointing to profit This is the kind of episode you'll want to listen to on a walk, a drive, or when you've got space to really think. If you've felt like you're close to the next level - but something keeps holding you back - this conversation will help you name it and move through it. Resources mentioned in the episode: If you're a coach, consultant, or expert already doing $10K+ months and want a clear roadmap to scaling toward $100K months and beyond, I break it all down in my Million Dollar Year Workshop. Register here: https://colinboyd.co/year Share your feedback for future episodes: colinboyd.co/feedback Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode301 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

Most people think building a personal brand is about better content, sharper hooks, or posting more consistently. That's part of it - but it's not the reason some brands last while others fade the second the algorithm changes. In this episode of The Expert Edge, I break down what actually creates a personal brand that compounds over time - especially in a world where AI can generate content, copy, and strategies in seconds. You'll hear why presence beats polish, why clarity beats creativity, and why trust is the real currency behind every enduring brand. Inside this episode, I unpack: Why being known for one clear thing matters more than doing everything well How consistency and care create a moat around your business The overlooked reason visibility (yes, volume) still matters even when your message is strong This isn't an episode about chasing trends or gaming platforms. It's about building something that still works five, ten, even twenty years from now. If you want clients who trust you before they ever speak to you and a brand that grows even when you're not pushing - this conversation will change how you think about personal branding forever. Share your feedback for future episodes: colinboyd.co/feedback Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "ELITE" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode300 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/