Disruptors

In this episode of TDE Rob explains the tasks that your social media manager should be doing and why each task is important. He also breaks down how you should portion the different types of content up. Find out how you can get the most out of outsourcing your social media by listening to this episode… KEY TAKEAWAYS Give them the job specification, the mission and vision of your business, the key result areas, the income generating tasks and then the other tasks. Some of the tasks should be: Let them run with the social media that you use the least using an app or software where you don’t have to give them your passwords but can still give them access to your account. Get them to repurpose your content that you’re not already posting into. For example, take a FB live video and create other social media posts from that. You want them to increase the amount of posting that you already do. E.g. If you post once a week, get them to post once a day. Have them set up your own business groups on your social media. It takes time to grow a group so get them to increase the numbers within the groups. Use your existing platforms to grow your other existing platforms. Have them follow all of the major influencers in your space and model some of their best work. Don’t copy, just model their work. Get them to create a content plan for you each day so you know what they need from you and when and what content’s going out where and when. They need to be doing keyword and headline research so you know what’s being searched for the most. Get them to join all of the other Facebook groups within your industry and connecting with all of the influencers within your niche. Your content should consist of about 70% content, 10% personal, 5%-10% pure engagement jacking and 5%-10% selling. ‘The truth about entrepreneurship’ is one of the most popular headline within my niche on YouTube. ‘Will make you’ is one of the most engaging phrases on Facebook. BEST MOMENTS ‘You need to give them access to your accounts.’ ‘Don’t think you have to create new content all of the time.’ ‘There’s new content within your existing content.’ ‘Good artists copy, great artists steal.’ ‘Remain unique but model what works.’ ‘The purpose of shares, likes and comments is reach. The more you get, the more reach you have.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Today on the 400th episode of The Disruptive Entrepreneur Podcast, Rob Moore talks to successful people in the creatives and arts industry. We have Kevin Clifton, Ricky Wilde & Jake Wood to talk about their respective careers and how they’re able to climb up the ladder of success. For Kevin, Ricky, and Jake, hard work and determination go a long long way. Even though people say that there’s 'no money in the arts', this saying never stopped and never will stop them. Instead, it’s what makes them strive and thrive in their industries—to make their names and to mark their legacies. Start tuning in to know more about their stories in this episode. KEY TAKEAWAYS He has been dancing since he was 4 and according to him, the best dancers, just like any artists, will make you feel something. They have techniques on how to communicate their art with you effectively. People enjoy whatever you put out if they feel the authenticity and creativity. They’ll connect with it in some way or another. And, don’t even bother with the bunch who don’t appreciate what you’re doing. Their negativity can throw you out of focus. Eye on the prize, always. What traits does Kevin admire in other successful people? Hard work – Being relentless in finding your passion. Connecting with people and being humble. Keeping it together despite the challenges, the rejections, and the failures. What would Kevin advise to the younger him? Live your truth. Don’t waste too much energy trying to be something you don’t want to be. According to Jake, it takes hard work, dedication, and stubbornness to be a great actor. He started pursuing his passion in acting since he was 10. Ricky has been successful in the music industry for decades. He admits that there’s a lot of fear and insecurity that he’s finding balance with. Who do they admire? Ricky admires Dave Grohl and Kurt Cobain for putting out great music out there. BEST MOMENTS “The best dancers are the ones that can make you feel and connect emotionally with you.” “People get bored with watching someone who’s kind of perfect of techniques and lines… They don’t want to be given a display of something; they want to be excited by it.” “You think that the world is talking about you and you place all the importance on it. But the truth is no one cares.” “I probably wasted a lot of energy worrying what everyone else think of me and as a consequence living my life for other people.” “Insecurities are inherent in successful people.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE GUEST Kevin Clifton is an English professional dancer on Strictly Come Dancing, a BBC TV Series. Together with his celebrity partner, Stacey Dooley, he has won the sixteenth series of Strictly Come Dancing in 2018. Kevin also has experience in musical theatre. He made his musical debut in Dirty Dancing The Musical in London’s West End. https://twitter.com/keviclifton https://www.instagram.com/keviclifton/ Ricky Wilde is a British songwriter, musician and record producer. He’s the son of the singer and actor, Marty Wilde. He released his first single, I Am An Astronaut, in November 1972. His mentor then groomed him as a teenybopper star in 1973. When his sister Kim Wilde was discovered in 1980, he was happy to contribute his talent as a producer and a co-writer for her. Since then, Ricky continued working for the music industry. https://www.facebook.com/pages/Ricky-Wilde/111783368840900 https://twitter.com/Wildericky Jake Wood is an English actor best know for his roles as Max Branning in a long-running BBC soap opera EastEnders and as the voice of GEICO gecko. He’s currently a host in Pound for Pound Podcast together with Spencer Oliver. In this podcast, they give the latest updates, opinions, and analysis of fights and happenings in the boxing world. https://twitter.com/mrjakedwood ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

In this episode of Disruptors, Rob shares his 5 fastest ways to gain more clients for small start-ups or anyone struggling with Business. If you listen to the podcast first thing in the morning and follow the steps laid out, Rob is confident you will gain new clients by the end of the same day if you are motivated and hungry enough to get out there. KEY TAKEAWAYS Join the relevant Facebook groups in your Niche. Begin by content marketing, get yourself seen and known. A simple Facebook search of your niche will present you all the best groups and pages relevant to your niche (check the group policies and guidelines to ensure you get the most out of the group). Call all of your clients. Ask them for new Business or a renewal, offer them a discount to retake your products, services or packages. If they’re not interested then ask them for a referral, they are likely to know someone similar to themselves interested in your products or services. Content market and build your network on Linkedin, the social media designed for business. Connect with others in your niche by searching for their job titles, build your network of similar interests and gently market your products and services to them by posting what you do on your feed. Try to avoid direct message spamming your clients. Go to local business networking events. Google search for events in your local area regarding your niche or head into London, the UK business hub to check out networking events and meet potential new clients. BEST MOMENTS ‘Pick the lower hanging fruit’ ‘To know and not to do, is to not know all’ ‘Share what you do, share tips & strategies, people will naturally follow you, like you, request friendships and direct message you’ ‘If you want to get what others have not, you must do what others do not’ ‘You don’t get opportunities sat at home’ ‘I decided instead of joining others, I would create my own’ ‘Nothing moves unless you do’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

In today’s episode of Disruptors Podcast, listen to Rob answer all the questions from the participants during the Mindset & Money Event at the Progressive Headquarters last July 21. It didn’t only promise to help improve their business mindset, but the event also encourages personal development. Discover how to find you WHY, how to squash your overpowering ego, how to attain happiness, why gratefulness is the key to everything, why start honing your public speaking skills and many more. Equip yourself with the knowledge when you’re about to set out on your journey. Learn also how Progressive was able to scale up when you tune in. KEY TAKEAWAYS Finding your WHY is not the be-all and end-all. It’s okay to be unsure about where you’re going. You can start and continue your journey while you’re looking for your WHY. Get rid of the external influences that break your mindset. If you’re getting too caught up with political news and current events, stop watching TV and reading the newspaper. If you’ve noticed a person who only wants to see you lose, then cut them off. Note also that it’s also problematic hanging around people who always say YES to your ideas and opinions. You need the challenge, not just support. Surround yourself with people who you can learn from – from their experiences, stories, and wisdom. How to move your ego out of the way? Since it will impede your growth, learn to be humble. Don’t market yourself as an expert if you aren’t. Happiness is progress towards a worthy goal. It’s moving towards, not away from, what matters for you. It’s about overcoming the challenges and feeling amazing afterwards. Always be grateful with not just the opportunities but also the challenges. Here are things you can tell yourself to make it easy: It could be worse. It’s just a first-world problem. I get to show the world what I’m about by solving it. There are lessons behind these problems. Public speaking is a fundamental skill. It increases your confidence, your engagement, and your value. There’s an infinite amount of opportunities around you. Just don’t let your fear and doubts get in the way on owning them. There are only two outcomes: success and failure. If it comes to the less good outcome (failing), then the best thing to do is to treat is an experience and to learn what you can from it. BEST MOMENTS “Find a paradox, then there’s the wisdom.” “Balancing of the selfish and selfless is probably self-mastery.” “Only hang out with people who want you to want.” “Believe in not where you are now; believe in where you will go. Believe in not who you are but who you will become.” “If you don’t market your products and services, then your competition will.” “It’s easy to be grateful when things are going well.” “My work is my art.” “You stay motivated by having consistent time into a venture when you know you’re moving forward.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Learning from others mistakes is the best way for you to avoid unnecessary setbacks in business. In this episode of Disruptors, Rob reveals 5 of his biggest mistakes he personally made in business and how he has learnt from them so you don’t have to make them yourself. KEY TAKEAWAYS Not embracing marketing. You could have the best shop with all the latest systems, modern design and hottest products. However, if you don’t have anybody in your shop then you have no business. Marketing is getting people through the doors of your shop through generating leads, building on existing relationships to gain repeat customers. Get your story out there to build trust. Over listening to the critics. We hate to admit it but critics are vital to success, take the negative feedback as constructive criticism and use it to build on your business and improve. Having the fear and accountability of impressing critics will force you to improve but unfortunately you can’t please everybody, don’t let yourself become overwhelmed. Inconsistent management. You must understand the different styles of management and leadership and how each has their own benefits and downfalls. It’s key to implement both styles in your business to cater for different areas. Doing business alone. Rob shares how his experience in being a property investor has taught him that you cannot do business alone if you want to succeed. You need to work with people with the correct skill sets and attributes to achieve the greater goals faster than if you try to attempt everything yourself. No one is self-made, the Yin to the Yang must be outsourced. Slow reporting. Rob explains why it’s key to keep on top of your business metrics, so many businesses don’t know how they’re doing in terms of their financial position, cash in the bank, P&L etc. All of the answers as to where you need to improve and grow in your business lie in your balance sheet and your KPIs. BEST MOMENTS‘Improve, innovate, stay humble’ ‘Your worst critic of all can be yourself, the voice of past mistakes’ ‘You are not a failure, you just fail from time to time’ ‘It’s very rare that you get a good manager and good leader simultaneously’ ‘You do what makes you feel alive, what you have the greatest skill, experience and interest in’ ‘You cannot master what you do not measure’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

It’s difficult to find the right person to fill in a job. It’s a needle in a haystack. So, in today’s episode of the Disruptors Podcast, Rob shares with you tips so we can make the hiring process easy and as smooth. He gives us the 4 areas we need to look at during the process. From posting your job ad to doing the interviews to signing the contracts, you must be keen and observant as the person you’re looking for is someone who’ll play a role in advancing your business. You’ll also have to be wary of the red flags when you’re in the search for the best candidate. An aspirant will always seem very knowledgeable and impressive during the process, so look into ways how you really can filter who fits with your company’s values, missions, work culture, and objectives. Start tuning in to know more. KEY TAKEAWAYS 4 Areas You Need to Look at During Employment: Post a compelling job ad: Be clear on what you are and what you want so you can attract the right people for your company. Make your job descriptions interesting. Stay away from putting out a full 2-page list off tasks. They won’t like that. Instead, lay out your visions, values, benefits, KRAs, and then the overview of tasks. Read their CV. Scrutinize. How was his/her career growth for the last years? Do they fit the job? Check out their references. Do the interview. People will know what to say just to impress you. They’ve researched and will give you general answers to what you want to hear. The best thing to do is to ask the right questions and be specific. Where to find them? Recruitment agencies, outsourcing sites, referrals, and even social media. Don’t hire entrepreneurs or a version of yourself. Hire for the role. Base your judgment on what you really need to ensure high performance and growth. BEST MOMENTS “Employment is a bit of a trial and error and a bit of a lottery.” “What you want with your job ad is to sell the right people in and push the wrong people away.” “Finding great people and retaining them will be huge in your business.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

“I believe everybody is creative, good at creating ideas and being innovative to disrupt. It’s just you need to believe that you can.” Listen in to find out 10 ways to help you come up with and create better ideas based off of me creating products, bonuses and special offers. KEY TAKEAWAYS Could what you’re coming up with be new? Could be be better than the old version of the product/offer/bonus? Evolve your ideas with the market, use things that already exist but make it better. What could you create that people would love, need and go batshit crazy for? Don’t give this thing to everyone or it will devalue it. This will create more desire for the thing you’re giving away. Can you get a concept or story behind the product or service? Don’t make up stories. Is there a way to tell a good story and link it to whatever you’re marketing or selling so you can connect with your audiences’ emotions? What has the market told you there’s demand for? Listen to your markets so you know what your market wants and what you can give them. What can you create to get people talking and fighting for it? What controversy can your product bring to the market and get people going wild? What you want to give away is high perceived value to your audience but low actual cost to you. This could be something that’s downloadable. If you give away actual products, it’s more likely to backfire if you give too many away. How can you make it different? Doing to same things over and over will not work. Reinvent your products and what your products are. Surprise or shock your audience without making it a gimmick. Could you do something bold or risky? Maybe do a challenge or someone thing really ballsy but don’t go too big so you don’t paint yourself into a corner. Step up your game. Make your competitors say “woahhhh.” Continue to take feedback from your customers, peers and competitors. BEST MOMENTS “Make what you’ve already got look new.” “Bad marketers make up stories.” “The more you give away the more you can go bust.” “Anything that will shock your audience, that’s unexpected will get people running in droves to get your products and services.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Stop with the self-loathing. Nothing can be done and achieved if we stay in this rathole full of our own doubts, feats and insecurities. In this episode of the Disruptors Podcast, let Rob help you uplift your spirits and be more confident about yourself. Learn some simple steps that you can follow so you can start liking and loving yourself more. Always remember that you’re worthy, unique, and bound for greatness. Challenges and failures are going to be part of your journey. Don’t get bothered by the setbacks. Instead, accept that they happen, learn from them, and do everything to emerge victorious. KEY TAKEAWAYS Have a clear vision for what you want to be known by many and who you want to be. Rob writes the targets he wants to reach every six months. Take good care of yourself. When you’re too occupied on accomplishing your goals, we tend to impair our own health and well-being. Don’t let it happen since we need to release tension and recharge energy so we can do more. Forgive yourself and forgive others. Remember that you are unique. Believe and embrace what you see in yourself. Stop comparing yourself, your journey, and your desired success to others’. You can get inspiration ad motivation from your mentors, the well-known entrepreneurs and other people, but you can’t copy them. You are not them. Document your experiences and stories. Write it down on a journal, do a live video, or record and release it as a podcast. It’s therapeutic to release everything, and at the same time, you’re also producing content. Dare to dream. Start with something small then start achieving it. When you’ve achieved it, it’s time to plan your next goal. Master something. If you’re very good at one thing, that instantly add confidence on yourself. The emotions are not you. It’s normal that you feel; you’re a human being. 3 A – Acknowledge, Accept, and Act. Do selfless acts. Helping and supporting other people gives you so much fulfilment. Know the importance of sleep and exercise. Learn to say NO. Know what opportunities are you going to grab, and know what you’re going to reject. Make yourself happy. BEST MOMENTS “No one is perfect and we’re all going to fail frequently.” “Don’t go beat yourself up if you can’t live up to the expectations of who you want to be.” “You’re the one that suffers when you don’t forgive other people.” “Comparison is the thief of joy.” “You need to make yourself happy first.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Though a million may look like a lot, it’s achievable as long as you put in the time and effort. Don’t get terrified by the zeroes. Rob gives you the nine steps you’ll have to follow to become a millionaire before 30 in this episode of the Disruptors Podcast. Setting the target, planning carefully, and executing effectively can get you to the millionaire status that you want. To be a millionaire, you have to think and act like a millionaire. Discover more great tips when you tune in. KEY TAKEAWAYS Step 0: Define what a millionaire is. Millionaire – someone who has “net assets of a million or more.” Step 1: If you want to be a millionaire in your 30s, you got to start now. Set the goal. You can reach the millionaire status in 2-5 years, depending on how you are earning right now. Step 2: Keep you overhead lean. Live below your means. Automate your savings. Step 3: Know the amount of sales you have to make to reach a net worth over a million. If you want to be a millionaire, you need at least 5 million in sales. Step 4: Re-invest profits. Target the sales which can give you twice of what you need, so you can re-invest the rest. Step 5: Have a millionaire mentor. Learn from people who have the same journey and goal as yours. Leverage their mistakes and learn how they achieved their success. Step 6: Be great at marketing. Generate leads effectively as they are what bring you more sales. Understand what your customers’ needs and wants are. Step 7: Leverage the internet. The internet is a great tool to scout for more resources, test your ideas, increase your sales, etc. Step 8: Create multiple income streams. An average millionaire has 3 income streams. But before you diversify, make sure your income flow is already stable in your first income stream. Step 9: Leverage tax breaks. Know what you can offset. You can find information about these on the HMRC website. BEST MOMENTS “Start now and have enough time.” “Set a goal of when you want a millionaire by.” “People think that they can just make the profit and draw it all.” “You become the people you spend the most time with.” “Leverage the internet to make a million as quickly as possible.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES HMRC UK https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

In this conversation with Theo Paphitis, retail magnate and entrepreneur, Rob puts forward questions from his own community and followers. The discussion provides an illuminating insight into the life of an individual who is instantly recognisable as one of the Dragons from the Dragon’s Den business programme. Theo shares his experience of retail and how his journey and expertise have been shaped through his wide-ranging experiences, listen in now KEY TAKEAWAYS How do you value a business? It’s very simple everyone values a business differently you have to take some of your own values into the valuation. My pound is worth the same as your pound but if I’ve got something more to give to the business then my £1 is worth more. When you have no money and no experience how do you get started? If you are bringing passion, enthusiasm and a good work ethic this could be enough to get attention. How can someone believe in themselves more to pitch their ideas, raise finance? If you lack the belief and confidence then you shouldn’t be doing it. When you are running your own business there are lots of challenging times and you need to draw on your inner strength, confidence and self-belief to be able to continue. If you haven’t got the basics your chances of success are even less What is the future of the high street, retail and how will it affect e-commerce? It's going to remain tough we are going through structural change in the way the consumer spends their money. The consumer is telling us as retailers that they want to interact in different ways. As retailers, we must respond and interact with those people in the way they want us to interact being led by technology. What does it take to be successful in business? It's not ever just one thing but you must have the drive, passion, ambition, the common sense that is not common, the resilience to get up when you are down, the will to succeed and also the ability to identify the right industry and the right business to enter in the first place. I started with nothing, worked hard, had some breaks and I'm now in the fortunate position of only investing in projects that really excite me. BEST MOMENTS ‘A lifetime is all our lifetimes and we each have different experiences’ ‘As a retailer, you are going to be up to your elbows in muck and bullets for a good few years yet’ ‘The value of the physical is very much in the service’ ‘We had some incredible highs and lows and I wouldn’t change it for the world’ ‘Having a small business can be very lonely’ Theo Paphitis Instagram Theo Paphitis Facebook Theo Paphitis Twitter Small Business Sunday(SBS) [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Everyone tells you to hustle and bustle, but there’s really no assurance it will bring you success. If nothing else, only weary from the repetitive routine is what you get. It’s time to work smart and to value your time. Being busy on the wrong things shows no work-life balance. In this episode of the Disruptors Podcast, Rob shares how you can achieve work-life balance. There is no one-shoe-fits-all kind of arrangement that we can all based on. Every individual handles their time differently depending on their values and priorities. These values also change as we grow older, so it’s important to always re-evaluate. Learn more great tips today. KEY TAKEAWAYS Achieving work-life balance depends on your focus and your priorities. For those who are in their 20s, they have more free time for everything they want. But for people are in their 40s who already have a family, a lot of their time goes to their family and less time for leisure. Work out on what your three highest values are. Figuring out how to achieve work-life balance depends on those three. Having a balanced family dynamic also plays a role. When you know what you and your partner want and work for, it’s easier to make plans and decisions. Your values don’t have to be of same level. As long as you have both deep understanding on how it will be, you’re all set. Compartmentalise your diary/planner when scheduling. Focus on KRAs and income-generating tasks. Then, leverage tasks that aren’t that important and can be done more effectively by someone. This gives you more time for rest and leisure activities. BEST MOMENTS “Where your focus goes, your energy flows, and results show.” “It’s wise to sit down with your partner and work out what each of your 3 highest values are.” “Having this work-life balance is about doing the meaningful things of highest priority, maybe highest income generation, to make you feel alive and fulfilled.” “It’s not about multi-tasking. It’s not about doing a million things. It’s not about trying to do everything. It’s about doing the 3 high priorities and outsourcing everything else.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

How do you go from the Special Forces to being a TV Star and Author? Ollie Ollerton has done just that, transitioning from being a soldier to a civilian running a successful business, writing books and starring in a TV show. In this fascinating interview, Rob speaks with Ollie about his transition from the military to civilian life, how his TV breakthrough came about and why creating a new blueprint for yourself is the most important thing you can do to change your life. If you’re wanting to learn how to get out of your comfort zone and change your blueprint, this will be an important listen for you. KEY TAKEAWAYS What is the downward spiral? Often in the military, you take for granted the things that you get behind the wire, in that institution. That you have comradery, you have a massive sense of purpose, and that support network. That isn’t a given on the outside. I would drink more when I left the military and began on a downward slope. Layers and layers were peeled away. I was on a destructive path. I think looking back I was chasing death. Are you able to use that challenge of authority in a positive way? Everything I try and do now is unconventional, I make my own path in everything I do. I think you should always try to look at different ways to do things. How did you reinvent yourself from the military to the TV and writing books? It’s been a long process. I’ve done it the hardest way round. I left the military in 2000, and I left because it wasn’t defining my purpose anymore. A lot of people are willing to stay in that perceived comfort zone but there is no growth there. Sometimes you have to make a decision to have short term pain for long term gain. You have to go through the obstacles but when it's consistent you have to think about what change you can make. Why did you join the military? The whole thing excited me. It gave me an extreme purpose. However, my perception was not reality. That’s why I kept stepping up. There was never a satisfaction there in the army which meant I needed a change. After the Army initially I worked in Iraq looking after journalists, and we did a large scale infrastructure like mobile phone network. I used to get home and I couldn’t wait to get back to Baghdad. But then when you get to civilian life you can’t handle the small stuff. The more people that are in sheltered society you become micromanagers the small things in life. I hated it. How did you land your TV story? I’d moved over to Australia, and I was commuting from there to Bagdad every six weeks. I always wanted to get into a real job, I tried to get into real estate. I went to South East Asia where we were helping children out of slavery. Everything was telling me that I needed to change. I said that I’d never go back to the UK but then I started to open the gates to that opportunity it all started making sense again. I came back to start my company BreakPoint. I had the vision to incorporate some of the things I learned in the military into the corporate sector. BreakPoint works to change the way we think. You think about changing, a lot of people believe that it’s all about mindset. We do workshops on theory, and then a lot of practical work where we apply pressure to scenarios. We teach processes so our participants learn how to understand the pressure. How do you go from a negative to a positive mindset? After school, you’re left with this programming from school. I think you have to change the blueprint in your mind. I wrote a contract to myself with a date for when I was going to change. I read it out in the mirror to myself. How do you try and manage your own ego? The selection process for Special Forces finds people who are emotional chameleons. I know how to cut it off when I observe the ego taking over in myself. Unless you know that process it becomes a problem. Special Forces soldiers have that ability to control their emotions, and especially when it comes to my ego and cut that off. There were a lot more suitable candidates for the TV show. We were the first guys who were to be not pixelated and our faces were on TV. There weren’t other people who wanted to be shown on TV. I needed exposure for my company. It was a dream. What does the word disruptive mean to you? A pioneer, not following the traditions and the norms in everything that you do. Growth is not a linear path. BEST MOMENTS ‘Good health is important for your mind.’ ‘I lacked the purpose of leaving the military.’ ‘A lot can happen to a veteran in a few months.’ ‘I had a lot of negative thoughts.’ ‘I was chasing death.’ ‘I question the status quo in everything.’ ‘Short term pain for long term pain.’ ‘In the army, you think you're invincible.’ ‘There wasn’t any insurance.’ ‘You’re drawn in by the cash.’ ‘Money should always be the byproduct of your passion.’ ‘I’ve always tried to redefine myself.’ ‘I always want to do a ‘real’ job.’ ‘We take people out of their comfort zones.’ ‘You don’t get the opportunity to preplan so they base on

Rob discusses why having a mentor and asking for help is so important when growing yourself and taking yourself or your business to the next level. It’s important to have support especially when you’re supporting others because supporting others can often drain your time and energy. Listen to this episode to find out how you can take yourself to your next level quicker… KEY TAKEAWAYS A lot of people say you should learn from your mistakes which is common sense. But it’s not 'uncommon sense', i.e. contrarian common sense. So don’t learn from your mistakes, learn from others. We all make mistakes, I still do, however, I would make way more if it wasn’t for my wise counsel, mentors, good peer group etc… If you get offered a decent amount of money for your company in a recession, then you should seriously consider the offer because you don’t know what will happen a few years later down the line. Don’t be greedy. If you want to go to your next level, then YOU can only get YOURSELF there as quickly as you can figure it out, without having the knowledge of being there. It’s going to take a longer time than learning from someone who’s already been there because they’ve already figured it out. You need someone to support you especially when you support others. Supporting others can leave you feeling drained and empty so you need someone to someone to support you. A really really strong peer group is important, don’t suffer alone. People are often top busy to support you so a benefit of having paid for support such as a mentor is that they are held accountable to you. BEST MOMENTS ‘Don’t learn from your mistakes, learn from others’ ‘Talk to people who have gone through the process.’ ‘Leverage the experience, time, mistakes and investments of others.’ ‘If you can’t get below market value, you have to add value or change the use.’ ‘To know and not to do is not to know.’ ‘One of the greatest strengths of successful people is to ask for help.' [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

‘I come from hell, I had to persevere through a lot, I got judged growing up so all I want to truly do for people is be for the fucking underdog’ From ultra-marathons to Guinness world records, David Goggins is considered to be among the world’s best ultra-endurance athletes. In this raw and real interview, he discusses with Rob his journey and the reasons why he continues to push himself every day. Listen in to find out how you could tap into your power and change your life. KEY TAKEAWAYS Anyone can be who they want to be if they are prepared to find their purpose and the power within them. How does someone listening get more committed, achieve more success? Finding your purpose can be a challenge because there is too much noise in the world. It’s vital to be quiet in your mind and look for the truth about yourself and your purpose. Every day is a battle because your mind wants to choose the path of least resistance. I choose the battle because I don’t want to be ordinary. It’s overcoming yourself at all costs whatever that takes. It’s about being at a point in your life where you don’t care about being judged. You know yourself; you’ve put yourself through hell and walked the walk to be where you are. Once you can recognise all these bad experiences are the ultimate training ground for life, you start looking at your past very differently. What do you do it get in control of things? I do lots of visualisation and self-talk. I know I have the ability now to go to a place that is hyper-focused and accomplish some amazing feats because I allowed my mind to be open to the possibilities of what I can achieve. What is failure for you? It is something you should be afraid of and that’s why you should out and challenging yourself to fail. If you are not failing at something it means you’ve set your goals to succeed and they are not set high enough for growth and achievement. I knew going into all the challenges I have taken that was there a high possibility of failing, it took me several attempts to achieve and it was failing that drove me to ultimately succeed. Without failure you don’t accomplish anything, you are looking for those seconds and the feeling when you finally work out how to succeed at the challenge facing you. Most of us fail in life because we are worried about what everyone else is thinking, we live by the narrative of other people. You’ve commercialised very well, how have you managed to pivot into business? I’m not about money, you have to first be authentic and know what your brand is, everything I do and say is authentic to me. When you truly want to help someone out that’s when you have a business. Your business is when you have a good product that helps others. My business is true to who I am, I’m here to help you. BEST MOMENTS ‘How I grew up was the ultimate training ground for my mentality’ ‘You are allowing other people to shackle your mind’ ‘I realised that once I started talking to myself in the right way I was in control’ ‘We don’t do those things we are not good at, but we have to own both our strengths and weaknesses’ ‘Everyone has a power within them, but many are mediocre everyday’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES Can't Hurt Me: Master Your Mind and Defy the Odds book by David Goggins https://davidgoggins.com/ https://www.instagram.com/davidgoggins/ https://www.facebook.com/iamdavidgoggins https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

It’s important to know your self worth especially when pricing things that have taken you a long time to be able to do but the materialistic cost is very low. Included in this episode, Rob shares his experiences and learnings from when he was trying to become a successful artist. KEY TAKEAWAYS I didn’t focus on the commercial aspect of art. I just focused on painting, if I didn’t sell well then I would paint more. I didn’t feel like I could charge much because the cost of producing the product was cheap. I was pricing my work depending on the material costs and I didn’t want people to think I was ripping them off. But what I didn’t factor in was my whole life’s work. I didn’t know what other artists were doing and I didn’t know what was going on in the art scene. I isolated myself away from everyone which made me very introverted. I didn’t leverage other people as an artist. Now as a businessman, I would really take advantage of networking and working with lots of other people. Just getting yourself out there and being seen would’ve made a huge difference. I undervalued myself and didn’t work on my own self-confidence. This lead to me having a very introverted lifestyle which can be a vicious circle. Back then there wasn’t really social media but if there were I would use that to showcase my work. You can be creative in business whether that’s creating a new business model, a new way of marketing or branding and more. So I’ve not lost the arty, creative side of me as I get to exercise it all of the time within business. BEST MOMENTS ‘One of the mistakes I made was not getting it out there enough, hiding behind my work and painting more when I needed to commercialise it more.’ ‘I didn’t honour my life’s work into my prices.’ ‘If things cost a lot, there is at least the perception that they are of high value.’ ‘If I could go back, I would’ve used an agent.’ ‘I’ve learned to enjoy the commercial side of business.’ ‘You’re worth a lot more than what you think you are.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

‘I am motivated, have loads of energy and want to motivate and encourage others. I am happy speaking in front of a crowd’ The name Rosemary Conley is synonymous with diet and fitness and in this episode, Rob and Rosemary are in conversation about her entrepreneurial journey discussing candidly both the highs and the lows. Having been in business for nearly 50 years Rosemary has fascinating insights into success and how to achieve it. KEY TAKEAWAYS We launched Rosemary Conley as a franchise in 1993 and sold 67 franchises in the first year My diets, books and fitness were all going out to the people and the business grew at an incredible rate. It was such an adventure, we had fantastic opportunities for franchising and product endorsements. In 2014 it became tricky because by then the whole world was doing fitness. Instead of people queuing for classes, it became difficult to get people to attend. We lost a number of franchisees followed by the magazine and it all came to an end in a year. I should have licenced my name as I had to sell my own name. The Rosemary Conley brand was one of the top 3 brands in the slimming arena, What made it unique and one of the top 3 in that space? It was unique because it combined diet and fitness. There was a brand behind it, my books had been revolutionary and life-changing for individuals, people trusted me and my name. People buy from people because it’s all about how you treat people. Even when we went into administration the papers were kind, they were genuinely sad that what had been a fantastic business was coming to an end. What are the biggest things you have learnt? If you are nice to people they will be nice back. Always try and deliver, deliver on your promises if you say you are going to do something then do it. Treat other people as you would like to be treated yourself. It's really important to have a goal and a dream because it will drive you forward. A ‘no’ now doesn’t mean a ‘no’ forever. If you really want to do something, persevere because if one door closes another one that is better for you will open somewhere else. We must all recognise our strengths and weaknesses and understand we can’t be good at everything. There is a yin yang relationship between your strengths and weaknesses. I’m not academic but my strength in that is that I can deliver in a non-academic way. I am controlling which is both a strength and a weakness. When you are running a business, you have to be in control. Disruption can be very positive in driving you to achieve your goals. To be able to say you believe in yourself is critical. Be you, don’t try to be someone else. If you have faith and faith in yourself, you can achieve more than you ever thought. BEST MOMENTS It’s just fun and I like that’ ‘I have been the biggest beneficiary in so far of the fulfilment of a dream and I am so grateful for that’ ‘What I have done has helped a lot of people’ ‘I never give up; we all have doubts but it’s about persevering’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Who should you hire? In this episode of Disruptors Rob discusses whether you should hire experience over attitude. Attitude can cost less money than experience but can that person can do the job how you want? Listen to this episode to find out! Key Takeaways I don’t believe there’s a hard and fast answer. You need to think of your company’s vision and resources. Hiring youth can give more energy and work ethic. Hiring experience can bring better quality. Which your choose to hire I believe is role dependent. If you hire potential talent that is cheaper then you have to train them and guide them to get them to where you want them to be. Where as with experienced people you will have to pay more money for them. A lot of people who hire cheaper less experienced people don’t tend to consider things such as agency fees, not bringing in money for the firs 3 months or becoming uninterested and actually loosing you money. Don’t hire someone who doesn’t have experience in something that you can’t teach them. It would be like the blind leading the blind. But you need to ensure that the person you hire knows how to do the job properly. Best Moments “How much time are you prepared to put into training and development?” “If you’ve got patience, a desire to help and train and some kind of training systems/path to lead them down then you could hire latent potential talent on the cheap.” “On average a hire could cost about £24,000.” “I’m way more now of the opinion that you get what you pay for but that’s not always a guarantee.” “If you’re hiring an MD then you will want to find the best you can afford.” “If there are any 2 roles that pay for themselves it’s sales and marketing.” “If I was trying to find a head of marketing I would try to find a generalist. They’re not bad at multiple channels. You can then scale up from there.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Katie Piper survived an acid attack to become a bestselling author, international speaker and TV presenter. In this fascinating interview, Rob talks with Katie about her passion for passive income, how she spends her day and her story post her attack. This is an inspirational story of overcoming a tragic event in their twenties to creating a successful personal and business career. Katie talks through how to become more confident in your life, how she has created multiple streams of income and how to deal with rejection. Key Takeaways How has the attack defined you and your work now? There are so many things that have defined me. I am a different person now to the woman I was in my 20s. I always think that there is a good thing around the corner even when the shit really hits the fan. I’ve always been self-employed and know the stress and excitement of being self-employed. I trained as a beauty therapist, and worked harder and harder, longer hours to make a bit more money. The attack changed me in a second, but the stress I experienced before prepared me to become more resilient What does your week look like? No day is the same, which is why I want this path. I thought I was stupid at school, but I realised I just wasn’t academic. When I was childless and single I said yes to everything and that has led to burnout. But nowadays I say no to more things, and I do work for free doing things. I’m a massive believer in creating passive income, and I want to spend more time with my kids. My charitable things have helped my commercial ventures as well. What do you do for free? That would be on a case by case basis, and I get hundreds of enquiries every day. If I think I can help, I’ll say yes, but if it means I will miss my kid's bedtime for the third night in a row then I would say no. You can set up a business and not pay yourself but it’s an asset for the future like my podcast. I’m interested in investing in property, because in the media the income can be up and down month to month. Progressive gave me the confidence to invest in property. I try and not put all my eggs in one basket. Katie was a stage name. Before I got attacked I wanted to have a stage name. In the hospital, I saw a psychologist every day and they asked me to write things down. This helped me process those deep and dark thoughts. I decided to put these together in a manuscript and sent it off to publishers. I was rejected for one year. I would post it off every Friday and got rejected a lot. After my documentary, I gained a platform and was able to gain a publishing contract for my autobiography. I’ve been writing ever since. How do you become more confident? I don’t think it is a fixed thing. I’m confident in some areas of my life, and not so much in others. A lot of people want to have consistency in confidence. Confidence is often associated with appearance a lot of the time but this can sometimes be momentary and not sustained. Confidence is about acceptance about how the world is. You should always try and learn more things and gain confidence that way. In the modern world with social media, it can be easy to end up envying others, and believing in a facade. I want to show my kids what the world is really like. I’m really honest with my kids about stuff and treat her like an edited adult. I like people to treat me honestly in life, and it’s easier to deal with rejection that way. If we stop talking about these things then they become a negative bigger thing. Getting things done has real satisfaction. This changes when you have staff though. I went through a period with my business where we had people leaving all the time. Not everyone works in that way, and it can be difficult. It’s hard to understand when everyone doesn’t want to get stuff done in your way. You have to realise that you need different skills in a team, and you need people different from you. I get nervous, and a little bit of self-doubt before I go on TV. That responsibility is good. That nervousness is something that you can embrace. When that stops you have gone flat. It’s like reviews however where they are really individual opinions. You can be the best version of you and do the best speech you’ve ever done but some people will always hate what you’ve done. If you do care about people you can’t empty your cup because then you can’t help anyone. In Britain, we don’t always tell the truth. When we ask each other, ‘how we are?’ we don’t always tell the truth. You have to take this on a case by case basis however, you don’t have to tell the truth all the time. You can have a facade sometimes to protect yourself but other times it’s good, to tell the truth. Money does rule me because I associate money with security. Money gives me opportunity and choice. I accumulate money but I don’t really spend it. I don’t really spend money on designer labels, I wear Topshop, and rent a designer dress for the day to go on TV. If I did a job different to mine then I might have spent m

Rob covers 10 top tips to minimise the amount of competition against you. Lots of people complain to me that they’re scared to train people because they’re worried that they’ll leave and set up their own business and become competition. Listen to this episode to find out how to prevent or minimize this from happening to you! Key Takeaways You can’t really fully stop your clients from becoming competition. Even if you could you shouldn’t want to stop them because it can help to step up your game and keep you motivated to do better. If you want to grow you have to train people, if you want to grow you must let go. You need to trust people to do what you do in order to grow an empire. You will rise to become more powerful, the more people you train and elevate up. Create the systems, processes and manuals that transcends people, that you train, so that if they leave then you can replace them. Which means you’re not reliant on an individual once you’ve trained them. If you know the values of the individual and what’s important to them and you meet their needs through your enterprise then they’re more likely to stay rather then start up themselves. We call them intrepreneures. People like to see progression and see where their future could be. People will feel more motivated if they feel like their hard work is being recognised and rewarded. Once you’ve trained an individual and given them the resources they need in order to do their job then leave them to it. No one likes to be micromanaged. If you see a window of opportunity where someone is looking to start up on their own then you could offer to JV with them rather than them starting up completely alone. Most people think that if someone wants to become competition and start up on their own, they want to screw you over. However that’s not necessarily the case, not many people think ‘yeah I’m going to start up to screw them over’. If you ever use the card “do as I say as you work for me”, then you’re going to make them vicious. Best Moments “Competition can keep you more motivated, inspired and you can learn from them” “A leader develops leaders” “If you understand the value of the individual, you’re more empowered to motivate them” “You can pay your staff less using PRA – Progression, Recognition and Autonomy.” “Don’t get too worked up about people screwing you over all of the time.” “As soon as you see a different attitude towards your competition then your competition will immediately change.” “When you collaborate, train, hire, work with people, they do not work for you.” “You serve your partners, trainers and staff as best as you can and then they are likely to serve you as best they can.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

“I am the Master of my Fate, I am the Captain of my Soul.” – William Ernest Henley, Invictus In this episode of The Disruptors Podcast, Rob sits with John DeMartini, one of the world’s leading experts on human behaviour and personal development. They talk about the importance of one’s own values and finding the purpose of life. He also shares how writing and defining everything that happens to him help him in his growth and success. Discover today about how you can take command of life, what are the shared values in successful people, and what should be the purpose of your life. Dr DeMartini also opens up on how undesirable it is that people base their values on the values of the collective, which was also discussed in his book, The Values Factor. Start listening in to know more. KEY TAKEAWAYS At the early age of 17, he already had established his mission statements and goals. He writes everything down, from what he wants to be perceived to what’s inspiring him to what he wants to accomplish. He wrote on it every day and now grew to multiple volumes. It gives feedback on what’s working, and not working and it shows all your accomplishments. Take command of your life, so other people won’t. Empower yourself in your business and in your relationships. Improve your physical and mental health every day. You can impact all areas if you put effort into it. You can leave a mark in history by sharing your stories, imparting your knowledge and contributing value to others. Is there a common value in successful people? There are 7 areas in life where you can be successful. You shouldn’t compare your success to others’ success. Know what success means to you. The traits of the greats are also within you. There’s no one that you should aim to be, but yourself. You should recognise your own form, so you can tap on your limitless potential. You can only make a difference if you don’t try to fit in and you stand up. “Envy is ignorance. Imitation is suicide.” – Ralph Waldo Emerson Nature has a way of expressing the repressions and playing with the opposites. We mostly find a partner who complements what we have. The purpose of life is evolution and growth, not happiness. It’s difficult to use a subjective scale. Happiness is just a reward of overcoming obstacles. There should be real objectives. How do you acquire so much knowledge? “If you have a purpose for reading it, if you link what you’re reading to what you value most, if you apply it and share it as soon as possible and find a purpose for that information, you retain it.” What’s the best advice that you ever received? Don’t judge a book by its cover. You gain the love of wisdom and wisdom of love. BEST MOMENTS “Everything I do that is an original goal are written, defined, and metricked.” “If you don’t empower yourself intellectually, you’ll be told what to think.” “The universe is my playground. The world is my home. Every country’s a room in the house. Every city’s a platform that shares my heart and soul.” “Why would I expect an empowered partner, if I’m not empowered.” ABOUT THE GUEST Dr John Demartini is a world-renowned specialist in human behaviour, a researcher, author and global educator. He has developed a series of solutions applicable across all markets, sectors and age groups. His education curriculum ranges from corporate empowerment programs, financial empowerment strategies, self-development programs, relationship solutions and social transformation programs. His teachings start at the core of the issue, addressing the human factor and range out to a multitude of powerful tools that have proven the test of time. He has studied over 30000 books across all the defined academic disciplines and has synthesised the wisdom of the ages which he shares on stage in over 60 countries. His presentations, whether keynotes, seminars or workshops, leave clients with insights into their behaviour and keys to their empowerment. Source: https://drdemartini.com/about/dr-john-demartini/ Dr John Demartini Official Website The Values Factor: The Secret to Cheating an Inspired and Fulfilling Life by Dr John Demartini [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Are you feeling rejected all of the time and struggling to deal with it? Rob shares solutions for dealing with rejection and how you can turn the negative into a positive. KEY TAKEAWAYS Solutions For Dealing With Rejection. Rejection is never about you, it's always about them. People don't know what you've gone through in your life, they don't know the pain, they don't know the things that trigger that feeling of rejection. They don’t know you feel you’re not worthy, alone and a failure, no one knows that stuff. When they reject you, they have no awareness that all these emotions. They're not rejecting you because they don't know your life circumstances, what they're rejecting is your pitch, the timing of your pitch and how you approach them. When you realize that rejection is never about you and always about them, you're able to not have the rejection affect the being of who you are because everyone is going to be weak and vulnerable at times. Everyone gets rejected. Stop feeling so alone, stop feeling like you're a failure, stop feeling like everyone else has got it easier, everyone else is more successful, it's just not the case, everyone gets rejected over and over again. Success is intrinsically linked and cannot be separated from rejection. All rejection really is, is feedback. Your emotions are humanity's feedback mechanism, your emotions are your reactions to your environment, to keep you safe, surviving and evolving. Feedback and rejection is simply an emotion. Rejection for you is usually a trigger, it's usually stuff that happened in your past and that’s the same for all of us. What is your trigger for feeling the pain of rejection? try and work out where it stems from and then understand that what we're doing when we receive rejection in the present, or we feel rejection, what is happening is all the history and the memory and the emotions are all being flooded in the moment. Now that's not a reflection of the moment, that's a reflection of past experiences, but remember past experiences are not real. Be grateful If you get rejected, that's feedback. It's far better to be rejected so know what to improve on. BEST MOMENTS “If you take rejection personally feeling, I'm not good enough, I'm not worthy, but it's never that you're not good enough, or you're not worthy, at the very worst is your pitch wasn't good enough, your product wasn't good enough, your timing wasn't worthy, that's the worst it's going to be.” “You are not your mistakes, you are not your failings, you are not a failure, you just fail sometimes.” “You are not the things you do wrong, you are not the things you don't achieve and the things you don't succeed in, you are not those, they are just daily events.” “If you don't risk anything, you risk everything.” “Avoiding rejection at all costs probably keeps you too safe and therefore you will have a result on your success and your progress negatively.” “There is no failure, there is only feedback.” “Rejection prepares you for the next level.” “Do not make this mistake of thinking that critics are haters, critics are caring individuals who have taken the time out of their day to give you feedback to help you improve.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

This Thursday 6th of June sees the release of Rob Moore's latest audiobook, I'm Worth More. Discover where your true value already exists, and be shown how to unleash it to the world. Turn your passion into your profession, your pain into pleasure and your self-worth into net-worth. Discover how to rid yourself of imposter and comparison curses, no longer concerned about what others think of you because you, will value you. Understand how to better manage your emotions to maximise your opportunities. Realise your value and unleash your potential, because you are worth, so much more. You can secure your copy here: http://bit.ly/iwmaudio If you are in the first 200 to get a copy and show proof on the day by sending proof to [email protected], you will also get: The brand new, 7 years in the making "Mindset & Money" (50% Mindset, 50% making money) event (We've wanted to run a personal development event for 7 years & now it's official, in September, with vast amounts of brand new content) Access to a private accountability WhatsApp group with me, where we share weekly goals and non-negotiable actions Increase your fees with ease; a first look at a big part of my new future book (download) [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Do you want to learn how to be successful? Rob Moore interviews Levi Roots who is the true definition of a Disruptive Entrepreneur. They discuss the key things you need to understand as an entrepreneur and business owner. Discover why having a mentor, believing in yourself and following your dreams are key to success, in business and in life. KEY TAKEAWAYS Key things that you need to have or do for you to become successful. Having mentors. Mentorship is the act of having someone who has more experience in what you are doing and have already succeeded coach you on how to do that thing and succeed. With this be sure that you are going to make informed decisions and be sure that you are going to succeed in what you are doing. Mentors will always be there for you and will even advice you on what to do whenever you go wrong. Avoid listening to people who are not helping you achieve your goals. In life, whether you achieve your goals or not, people will always talk, some will talk good about you and others will talk ill about you, the advice here is not to listen to those people who will spread bad rumours about you because if you listen to them, you will never do anything towards achieving your goals and when you are not successful, the same people are the ones who will talk ill of you again. Believe in yourself. When you have an idea in your mind and you want to implement it, do not fear anything and hesitate to implement your idea, that idea could be the one that makes you successful in this life. Trust yourself that you can achieve anything. Know yourself. Find out who you are, find your identity, one that is true, unbelievable and one that you can actually include in a business plan. Produce quality products. The best businessman does not think of the money first, he should first think of how he can create a quality product that will sell all over the world because people always love quality products. By having a quality product, be sure that your product will sell itself and the money will come running to you. Do not fear that you might fail. Failure is always a part of the success and you learn from your own failures or mistakes. When you fail, you learn because next time you cannot repeat the same mistake. Enjoy what you do, make it be your passion. You must do what you are doing with passion because when you have a passion for doing something, you are not forced to do it and you will do it to its perfection. BEST MOMENTS “It isn't about the product, it’s more about you.” “Nowadays, kids, there are many opportunities for them but the key thing that they're lacking is that mentorship is that guy that looking like them or having this same vibe like them, but they've done something that they can be inspired by.” “If you are true to your own self, people will spot that.” “It’s not about the money but it’s all about the quality of your product.” “Failure is your story and it's part of your success.” “Failure is the feedback you get from doing something.” “Be yourself and keep doing what you're doing.” ABOUT THE GUEST Keith Valentine Graham, better known as Levi Roots, is a British-Jamaican reggae musician, television personality, celebrity chef and businessman currently residing in Brixton, in south London. On 7 February 2007, Levi Roots appeared on Dragons' Den and convinced Peter Jones and Richard Farleigh to invest £50,000 in return for 40% of his company. The sauce gained fame as a result of his memorable television appearance and on 9 February 2007, Sainsbury's were confirmed to be interested in stocking it. On 7 March 2007, the sauce went on sale nationwide. Levi Roots released an accompanying single of his "Reggae Reggae Sauce Song" which he sang whilst pitching his product on Dragons' Den, and also on Harry Hill's TV Burp. The song was released as a download with proceeds going to Comic Relief. In September 2008, Reggae, Reggae Sauce was voted as a cool brand by a panel of experts and the British public. CONTACT METHOD Instagram: @Levi Roots [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Is your business breaking? Are you trying to avoid factors that could break your business and cause you damage? Today, Rob discusses the seven things that break businesses and what you can do to avoid them. Tune in today, to discover how to safeguard your business, secure future growth and take your business to the next level. KEY TAKEAWAYS 7 Business Breakers & How to Avoid Them. The first one is when people say the product sells itself. A lot of people think that if they create a good product, it will sell itself. Nothing walks out of your office and goes and makes you millions, the product does not sell itself. [Text Wrapping Break][Text Wrapping Break]Of course, the better the product over time, the more referrals you're going to get, the more reach the more impact, But for the first few months, maybe even years, you've got to go out and sell it, you've got to pitch it, you've got to create an ideal client demographic, you've got to understand that market, then you've got to create a compelling marketing message, which says in as few words as possible, the benefits of the product or the service you have, how it changes their lives, how it serves them, how it solves, how it makes their life easier, faster, better.[Text Wrapping Break] The second thing is, not actually knowing what their business model is. Most businesses don't realize that they're actually a marketing company, or they're a digital agency, they think they are a creator of their products and services, But if you don't get your products and services out to as many people as possible, then you don't have a business.[Text Wrapping Break] The third thing is not saving cash when things are going well, for when it gets hard. People get complacent when things are going well, they spend money frivolously they relax some of their criteria, they don't keep an eye on the cash. [Text Wrapping Break][Text Wrapping Break]They think all things are great and they don't realize that things could be bad tomorrow, the best time to save for a recession is either in the current recession for the next one 15, 20 years in advance or when you've got money when you've got cash. When things are going good, you want to have a little bit of fear in you.[Text Wrapping Break] The fourth thing is giving the market what they think the market wants, rather than what the market actually wants. This is not giving the clients and the market what it wants, it's giving the clients in the market what you want.[Text Wrapping Break] The fifth thing is overspending and underspending. Both of these, depending on your personality traits can really break your business. Underspending means you don't get new leads, you don't reach new markets, there comes a time in business when you picked on the low hanging fruit of social media, your friends and your family and your contacts and you have to actually do marketing and advertising, you now have to reach new leads and clients, you'll always want to be testing new lead sources, investing in, creating interest awareness, and getting people into your product staircase so that you can ultimately sell them your products and services.[Text Wrapping Break][Text Wrapping Break]Overspending is obviously more common, most people tend to not keep their eye on the numbers, they don't manage their key performance indicators, they don't know what they're spending, they have too many subscriptions, they have this fear of not getting clients, so they spend money blindly, they hope that a big Magazine Ad or a newspaper ad will save their lives. [Text Wrapping Break][Text Wrapping Break]You’ve got to kind of balance that and you do that by having a budget that you set yearly, break it down per month, you spend the budget, you review the KPIs to see if you went over under budget, to see if that spend hit you the turnover and net profit that you were after and then you re-adjust your next month budget accordingly, spend a bit more, spend a bit less or improve some of the systems and the tracking and then you repeat that process. You’ve got to keep a real eye on your spending.[Text Wrapping Break] The sixth thing is relying on single sources, like single sources for recruitment, for leads, for income, for suppliers, for media, et cetera. You need multiple streams of leads, clients, recruitment, revenue, cash flow is vital.[Text Wrapping Break] The seventh thing is not having a close eye on the metrics, the KPIs, the KRAs, the P&Ls, et cetera. They are your key performance indicators. They are your profit and losses. Your key result areas where you get the best return on your time invested, the balance sheet of your company, tracking all the spend and the return on spend and the cost per lead and the cost per sale and the lifetime client value and the net profit per vertical if you've got multiple products, profit and loss for each product, as well as the profit and loss for your whole business. BEST MOMENTS “If you're no good at the selling and marke

Discover what’s holding you back in life, and in business and what you can do to achieve the success you dream of. In today’s episode, Disruptive Entrepreneur Rob Moore interviews Best-Selling Author, Global Speaker & Fitness Addict, Ed Mylett Ed became an entrepreneur at a young age and was making 6 FIGURES by his 20's, 7 FIGURES by the time he was 30 and with over 1million Instagram followers ands 200k YouTube subscribers he joins Rob on the Disruptive Entrepreneur podcast to discuss how you too can be successful in what you do. KEY TAKEAWAYS The thing that holds most people back is their identity. In other words, your identity is the thoughts, concepts, beliefs, values that you hold to be true about yourself and your life is going to be very consistent about. If you only agree to change that in your life, then be ready for a great thing will start happening in your personal life, your business life or whatever it is that you dream of achieving in your life. Your identity regulates the temperature of your life, no matter what happens, the external conditions can get better and better and better, you make more money or you're fit or you're in a better relationship, but if you don't change your identity, you will remain in the same position throughout your life. You will never succeed. You can change all the external conditions of your life, you can focus on all those other things, but if you don't turn to change the internal thermostat of your happiness, your faith, your finances, your health, your wealth, all of these other things, you're going to get your identity every single time. Change your identity where you can believe that you’re worthy and deserve to make it and you will be surprised by what you can achieve. The two quickest ways to change your identity include the power of association, I surround yourself with some incredibly successful business people that were living a greater life than you and through that proximity over time, proximity is power, they hit you up somewhere in between where they are and where you are. Association alters identity by proximity. Number two is in a crazy psycho amount of activity in a very short window of time, you do a whole bunch of stuff you've never done before in a short window, you shock your system and your identity to believe that you're no longer at that temperature anymore. Self-sabotage is a lack of self-confidence because you do not keep the promises you make to you. If you say you want to do something, you should go for it and do it to perfection, trust in yourself and you will succeed. Eliminate for the most part self-sabotage by raising your identity and building your self-confidence. Never go into a business with the idea that the primary function of it is to make money because in most cases you will fail and you will lose hopes in ever starting up another business in your life, have a goal for your business of what you want your business to achieve by the end of its existence like can it help people? Can it solve a problem? Can it make people's lives better et cetera? The difference in our life is not the events of our life, what defines us is the meaning we take away from the event. The quality of our life is the quality of the emotions we experience on a regular basis and the emotions come from meaning if you can begin to just be intentional out there about the meaning you're taking from events, that creates different emotions, which creates a totally different life. So if you're going to begin to change your life, yes, you need to change your identity. Yes, you need to change your self-confidence, but you need to change the meaning you're taking from events. You have to be a believer in multiple streams of income for you to succeed in life, invest in as many companies or businesses as you can. Your long term outcome is many streams of income but that must be generated by one initially, be great at something you better find something and monetise it, because all wealthy people, but not all some inherited, but the majority of wealthy people, they're great at something and they monetized it and that created multiple streams of income. Believe in yourself and avoid listening to people a lot. BEST MOMENTS “Your identity regulates the temperature of your life.” “Change your identity where you can believe that you’re worthy and deserve to make it and you will be surprised by what you can achieve.” “The closer someone is to you, the more they can influence you.” “Eliminate for the most part self-sabotage by raising your identity and building your self-confidence.” “Everything in your life happens for you and not to you in hindsight.” “Success leaves clues.” “Businesses don't exist without somebody having the ability to influence other people, get people to believe you believe what you’re saying.” “Enjoy your life now.” “Spirit without matter is motionless.” “Tell the truth even when it's difficult.” ABOUT THE GUEST Ed Mylett grew up in Diamond Bar,

Finding and being a mentor can be difficult, there are lots of decisions to make along the way. But getting the right mentor can make the difference in how successful you are on your property journey. In this Caffeine Cast Rob talks through everything that you need to know about being/finding a great mentor, from making sure you are walking the walk, to knowing what you actually need in terms of mentoring. Getting your mentoring relationship right is vital to success in business, so listen here for everything you need to know about mentoring. Key Takeaways How to be a good mentor? Firstly, you have to walk the walk. You have to be doing the things that you are talking to your mentees about. It’s important to be least one good level away from your mentee. Sometimes, it’s a lack of confidence that puts people off being a mentor, but you don’t have to be a million miles away from your mentee be one. If you are buying a single buy-to-let then getting a billionaire property owner would not make a good mentor but someone who owns a series of buy-to-let could be a good mentor, whose closer to you but still further on. Are they good at mentoring? Do they have time to mentor? Do they understand the process of being a good mentor? You have to make sure that the person can walk the walk as well as knowing how to be a mentor. Some people just don’t know how to be a good mentor. Some people take it for granted how they have become successful. Good mentors have reverse engineering how they have become successful. Understanding the difference between a coach, and a mentor? A coach might be someone who is following a system, maybe through a franchise and can be good for accountability. They might not have the real world experience of a mentor though. A mentor won’t chase you up, they won’t necessarily make you accountable. Sometimes you just need accountability rather than a mentor, it depends on what you need. Make sure your mentor has lots of case studies from who they have worked with. As a mentor, you have to be honest. Sometimes you have to say things to people that might hurt their feelings or might be difficult to say. I don’t mean to ruin people's dreams but you have to care about people, believe in people, and be honest with them. It’s vital for your mentor to drag you up rather than down. Make sure you take their advice. Don’t ignore everything they say, and don’t use them as a ‘yes’ person. When they ask you to do things which are uncomfortable then you have to go and do them. There is no point in the relationship if you don’t take their advice; so do the research up front. Best Moments ‘If you’re buying your property, for example, its best to not try a find a billionaire as your mentor.’ ‘You have to walk the walk to be a mentor.’ ‘Make you do things yourself that you are mentoring on.’ ‘Make sure that your mentor is one level above you.’ ‘Good mentors have reverse engineered the process of success.’ ‘Understanding the difference between a mentor and coach is key.’ ‘A coach can be good for accountability.’ ‘Sometimes you don’t need a mentor, you need accountability.’ ‘There are a rare group of people who do both mentoring and coaching.’ ‘If you pay for mentoring you get accountability.’ ‘Free advice is worth every penny.’ ‘If you pay good money you get accountability.’ ‘The cheaper the mentor, the less experienced they are.’ ‘You have to upskill yourself along the way.’ ‘Make sure you ask a few people.’ ‘Noone is going to be perfect.’ ‘You don’t have to like your mentor, but you have to respect them.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

‘Everything you do is about the big moments; it’s about being able to come out and get on with it’ In this fascinating episode, Rob is in conversation with Sam Warburton OBE and Welsh rugby legend. He has 74 caps for Wales and has captained both Wales and the British and Irish Lions. They discuss ambition, life, and careers providing a fascinating insight into what it takes to reach the pinnacle as a professional in the sport of rugby. Listen in to hear about how being the ‘nice guy’ in a competitive environment is valuable to everyone. KEY TAKEAWAYS I am very competitive, whatever sport I was good at; I would have done, rugby was something I was good at and as a young competitor, I was able to see that I was good compared to others. My ambition as a teenager was to be the Captain of Wales to play for the Lions from then on everything focused on getting to that point. Believing in yourself is very intrinsic and vital to any journey and achievement. Sacrifice, determination and mindset brought me the No7 jersey, representing that I was the best flanker in the country. Throughout my professional career, I laid the foundations for possibilities I could pursue when I retired and focused on building a sustainable life. If you are defined by your work then when you retire, especially for sportsmen who are usually still young the loss can be enormous, It is about ‘who are you?’ If you develop other interests and possibilities whilst playing professionally then you are not defined by rugby and you are able to achieve fulfilment through those alternative opportunities. As a leader I have learnt that you can’t be a leader on your own, you need other leaders around you. Looking for help when you are a leader is a sign of maturity. You need people around you who can make decisions for you, it is vital to be able to delegate. There are 4 ‘P’s’ that I adhere to in leadership Being positive and believing that you can be anyone and do anything, even if you don’t feel like it internally it’s vital this is the attitude you demonstrate outwardly. Being Professional and ensuring you are punctual and a positive role model. People- developing personal relationships within the group and communication with different groups who are part of the large team is vital as a leader. Performance –it’s vital to achieve credibility and respect from others in the team. You have to be selfish and make sure that you are performing at your best to be able to support others. The pressure is a part of being a professional athlete but behind the pressure is the opportunity to do something great and you will be able to make the difference. I put a lot of time into everything I do if I'm doing something I want to be really good at it. As a TV pundit communication is vital and it's about being able to deliver to the casual fan to break it down so they can understand and enjoy it. If someone watching realises they do that in that way, as a result of my commentary then I will have done my job. I will have played a part in educating people in understanding the game of rugby. You need to work out of your comfort zone and if you have an aptitude there is the possibility of making it your career. It’s finding the thing that you want to do and having a goal that you are working towards. Rugby was very tough as a career and so I wanted to pursue things that I enjoyed when I retired. I achieved what I set out to achieve and it’s nice to be nice and just a good guy. BEST MOMENTS ‘Be true to yourself’ ‘You don’t have to prove to anyone else what you do for others’ ‘Once you go out of your comfort zone and you achieve, that’s when you grow as a person’ ‘I'm not the most skilfully blessed person but I am one of the hardest working people’ ‘You don’t want to be told how good you are you want to be told how you can get better’ ‘I get nervous because I care about what I do’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

‘The missing link in caring is mentoring for carers so they know what to expect and how to cope’ In this highly emotive episode, Rob is in conversation with his Mum. They are raising awareness of Bi-polar and the vital role of the carer during National Mental Health Awareness week. They talk candidly and with personal experience about what it’s like to live with Rob’s Dad who is Bi-polar. This episode highlights the challenges that carers face and also the love and humour that binds families together. KEY TAKEAWAYS Living with Bi-polar is very challenging but when the individual is experiencing an episode it is the carer who has to cope with living with a completely different person. The missing link in caring is mentoring for carers so they know what to expect and how to cope. If the mental health profession directed resources to train and support carers of those with Bi-polar more families would be able to stay together. When did you first notice changes? The initial changes were very small, it was as if a magpie had come along and stolen a little part of his personality and replaced it with someone else’s. Every time the magpie took a small piece it was as if it replaced it with the opposite until eventually, he was the opposite of who he was, he was everything he had previously abhorred. As a carer, you have to understand that your loved one has disappeared for a holiday, but they will return. You have to accept you will be living with a stranger for a period of time. What do you think caused it? It can happen to anyone, a really hard life over a period of 28 years coupled with bottling up everything emotional has resulted in this mental illness. Mental illness is like any other illness that you might suffer from and you do get better. Being proud and strong and not asking for help were key factors. What help do carers need? It is vital that a carer learns that a Bi-polar person needs some money to waste, they also need to know how to effectively protect and safeguard all other money from a person with Bipolar or risk losing it all. Bi-polar people are relentless they will look for other ways to access money during an episode. There can be long periods where the person is well but triggers such as poor sleep patterns or not taking medicine can trigger an episode and there is no help until the illness affects the person’s physical health. Getting help is very challenging and it is important that carers know that currently help is based on whether the individual is a danger to themselves or others. When an individual is admitted to hospital it is vital to organise family and friends as often people don’t know how to respond and help. It all gradually stops when they are in hospital and in an environment of peace. When they return home recovery can begin. My quest in life is to try and get people who are carers access to better and more useful help, you need the training to be able to cope with someone who is Bi-polar. BEST MOMENTS ‘I was looking at someone I had to explicitly trust and didn’t initially realise he wasn’t there at that point’ ‘People go through sh#t’ ‘If you don’t reach out things will go wrong’ ‘The Bi-polar mind is a very strong and determined mind’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

In the 21st century with social media, and the internet we are all developing multiple careers in different sectors and industries. No one typifies this more than Jayde Nicole. A former Playboy model of the year and now a successful businesswoman investing in hotels, restaurants and nightclubs. Rob interviews Jayde and their conversation takes them from the non-glamorous side of modelling to how making an ethical business doesn’t have to mean sacrificing profit. Listen to a fascinating interview with one of Instagram's biggest influencers hearing how they have been successful in multiple areas. Key Takeaways Is there a non-glamorous side to modelling? I would say that it’s 90% non-glamorous, especially before I made it. I would have to drive for hours, to work for long days for not a lot of pay. There were horror stories working with photographers where there was sexual harassment, or you’re spoken down to. Being a woman in any business is a challenge but especially modelling, people talk to you like you’re dumb. Do you think it is still as hard for women in business? It’s definitely easier now, than it was for women in my mother's era, for example. We have lots of women starting businesses, and running billion dollar companies. It doesn’t mean that it’s all a bed of roses, however. Even to this day, I will get men calling me babe which I find to be extremely condescending. In my most recent project, I chose only women investors and I’ve found it so much easier. What does a new era of modelling mean to you? When I was younger, the only way you could get into modelling was to find an agency. Then you would do lots and lots of casting and hope someone liked you. We used to shoot on film, and the production was much bigger. Now, it’s so much easier to create your own content. Social media allows for immediate reach to millions of people. Was there a day when you thought that you had made it? Walking into the Playboy mansion and meeting Heff was a huge moment for me. I didn’t really get star struck but everyone knows who he is. It didn’t click there and then but reflecting on it afterwards I realised it was a moment where my career was taken to the next level. I didn’t go on castings after that which is a big deal for any model. Did you always know you wanted to set up other businesses separate from modelling? I think I was eleven when I first invested money on the stock market through my grandad. Modelling was never where my heart was, my heart was always in business. I’ve always planned to get into hotels, hospitality, restaurants and be involved with different charities. Why hospitality? I really thought I was going to own a hotel from when I was younger. I was really good at customer service, in the small jobs I had before my modelling career I always found ways of making processes more efficient. Do you regard yourself as having crossed different careers/industries? Whenever people would ask me what I did, there would be laughter as I could reel off a whole host of things I’m doing from nightclubs to modelling. 9-5 jobs are really a thing of the past and there are so many more opportunities now that when we were younger. There is an art to Instagram. What is your best tips? It’s a lot of work. You have to build lots and lots of content. You have to stick to the niche that people follow you for. People are following you for a specific reason. Know your audience and build content around what they would like to see. Build content for the followers that you want, not just for the ones you have already. What is good content? Something that your audience is interested in. The quality of photography is important. We’re all consumers as well as producers of content on Instagram, so we are all going to interact more with better, clearer photography. What is business about for you? Right now, I’m trying to save the world through business. I’m trying to set a new standard for how business’s practice when it comes to its overall effect on the environment. My new restaurant only uses biodegradable products, there is solar power on the roof and we are working to reduce food waste. I believe it’s possible to make money as well as helping the planet. What have you learned in business? Always second guess yourself when you are going into a new venture with new people. Don’t get consumed with the hype of a new project. Always make sure there is a market for your business idea before you dive straight in. Finally, you have to be passionate about what you do, and willing to work hard at it. How could men change so business could be better for women? This kind of goes for everyone but it’s important to be self-aware. Take a second to check what you are putting out into the world. Picture someone saying that to you, it’s essentially trying to empathise with others. How do you deal with all the haters on social media? It’s challenging. I’ve built up a tough skin having been in the spotlight since I was young. My mom was a very s

What makes a great leader? As an entrepreneur, it is often frustrating when other people in your business don’t seem to care as much as you do. But sometimes that’s just part of being a leader. Live from the Cayman Islands, Rob talks through what every leader should consider in terms of their skills, behaviours, and actions. From managing your emotions to creating a clear vision this episode gives every entrepreneur the essential knowledge to become a great leader. Key Takeaways Manage your own emotions. This is really important. You could do everything right in your business but letting your emotions get the better of you once, can cause a deal to be ruined or the loss of a client forever. Your business will dramatically grow, the more you grow personally. Managing your emotions is a huge part of this. Be grateful for your challenges. Every problem that arises is an opportunity to grow, learn and do things better. If you can turn anger into a positive attitude then you’ve mastered your emotions, something we are all trying to do over a lifetime. Be hyper self-aware. In the past, I have thought I’m good at things when in reality I’m rubbish at them. I’ve also thought the converse of that, so being overly humble is equally damaging as being overly confident. We often make the same mistakes over and over again because that’s who we are, so don’t worry about learning to correct it, just outsource it. Create a clear, inspiring vision. How many businesses have a global vision? How are you going to change the world? If you make peoples lives a little bit better with your product, surely that’s a good thing. It’s crucial however to continually restate this vision over and over again for new staff, jaded staff and those who have just forgotten. Have a constant desire to solve bigger and bigger problems. The higher the level, the bigger the devil. There will always be bigger problems the more successful you become. In property once you have bought your first single let and move onto HMO’s you find that you have discovered a whole new set of problems. The reward comes from mastering those problems. Set in place good systems, and training. A leader's job is to inspire a manager to create good systems and training. The leader is the least hands-on person in the business but the most important for the strategy of the business. The best leaders on the planet are the ones who develop and inspire other leaders. Your ability to grow a manager to becoming a leader shows you can nurture talent, and develop their career. That will mean letting them take the credit sometimes, and maybe taking a back seat on occasions. Best Moments ‘No one is going to be quite as passionate about your business as you.’ ‘Leadership will make or break your business.’ ‘Sometimes it doesn’t sit well, but it’s necessary.’ ‘Your business will dramatically grow the more you grow.’ ‘Learn to be quiet when you want to respond.’ ‘Mastering your emotions is an ongoing process.’ ‘Sometimes you’re best just leveraging it out.’ ‘How do you want to change the world?’ ‘Continuously repeat your vision to inspire others.’ ‘A leader does not manage.’ ‘Leaders aren’t good at process and people management.’ ‘Leaders and managers are different.’ ‘Problems are the cost of entrepreneurship.’ ‘The best leaders are those who develop and inspire other leaders.’ ‘Let others take credit.’ ‘Understand the difference between leaders and managers.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Social media is everywhere and most people are using it to develop their content, personal brand and business. However, it’s always changing, tweaking of algorithms, or adding new features which can affect how content producers and users interact with the platform. In this episode, Rob goes through three specific changes that are about to happen in social media which could have a drastic impact on how we use platforms like LinkedIn and Facebook. To find out exactly what those changes are, listen to this episode, to make sure your social media strategy is in line with recent changes. Key Takeaways There is a proposed test on Instagram in Canada, where the number of likes is going to be concealed from users and producers. This could be connected to the prevalence of buying ‘Likes’ on Instagram and the levels of addiction to social media that we are seeing around the world. LinkedIn is now going to allow ‘Lives’. Platforms really like ‘Lives’ because they force users to stay native in their platform and don’t move onto other platforms. LinkedIn probably has the biggest reach out of all the different social media platforms and will give the most reach to things like ‘Lives’ going forward. Changing of content. There is going to be a drastic difference between free and premium. Patreon has been a huge platform for artists allowing fans to gain donations from their fans. Luminary is developing a paid for podcast platform in the mould of Netflix. The free content world has become like the wild west, you don’t know what’s based on research and what isn’t. Facebook is also setting up a supporter programme. There is a small cost, which then gives you access to premium content from your favourite influencers. There will be a bigger divide between premium and free content. I’m part of this pilot supporter programme on Facebook but for me, this is about giving the best content possible rather than asking for support. Best Moments ‘I really see social media changing a lot.’ ‘Even Apple is recommending not being on social media for extended periods of time.’ ‘LinkedIn is the most ‘reaching’ platform.’ ‘Free content is like sifting for gold.’ ‘How do you differentiate different content whether its accurate or not.’ ‘I wanted to create the world's best supporter programme.’ ‘If this roles out then it could be the end of free content.’ ‘How can you be sure of the research behind some content.’ ‘I’m giving away lots of different content as part of the Facebook supporter programme.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Quick Marketing Strategies For Business Growth In today’s episode of Disruptors, Rob reveals three things that you can do to make a huge difference to the growth of your company. Tune in today to discover Rob’s business growth marketing strategies and how you too can implement them in your own business. KEY TAKEAWAYS If you are a company that is looking to be more targeted with your marketing, or you're looking to get higher quality clients, or you have clients that spend a reasonable amount of money, that is, you're not selling peanuts and widgets, these three things will make a huge difference in the growth of your company. The first thing is handwritten letters: This is the most obvious thing in the world but no one receives handwritten letters in the Post anymore. Do you remember 30 years ago when you used to handwrite letters, and we used to get postcards that were handwritten and that's what we used to get in the post and when email took over, no one does handwritten letters? I recommend that you get some nice envelopes and paper, get a nice colour, something that stands out, hand write the name and the address and hand write the letter. I've been testing this on my podcast guests and I get about a 50% response rate which you never get that in email. The second thing is video messages via private message: Video messages directly to the individual, now that can be either sent just messaged private message on LinkedIn. Isn't it nicer when you get a message on LinkedIn that's a bit more personal to you and then there's a maybe a video that you can watch rather than just a cut and paste text? Now, of course, it's still a pitch, so not everyone's going to respond, but we shouldn't be scared of selling but it's going to get a much better response rate. The third thing then is audio notes. Just on an efficiency level, audio noting someone on WhatsApp or LinkedIn or Facebook, much more efficient communication method. It's easier than typing, you can do it quickly and you can answer a question more clearly. BEST MOMENTS “Video messaging clients is very important in your company because those video cards surely have got a get a really high response rate.” “It is ironic, stroke relevant that the person that we're talking to about this has a video production company. So if there's anyone on the planet who can do really quality engaged, pattern interrupting videos is obviously yourself and this could even become a product that you create, which is creating really good trailers for other people to reach high-end people.” “If you don't risk anything, you risk everything.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

How would you make 100K in 29 days? Rob is set a challenge this week; How would he make 100K in 29 days, by his Psychologist, Entrepreneur, and an Author Ed JC Smith. From his many year's of experience in building a property and training business, Rob talks through the key steps he would take. From ensuring that you have the right business model, your getting your hustle on and ensuring that you are learning constantly, there are lots of ways you can go to ensure you make 100K by the end of the 29 days. How would you go about earning 100K in 29 days? KEY TAKEAWAYS I have a property background, so selling property package deals to others could be a good way of starting. You could find a block and make that 100K back in one deal for example. There is a ‘hack’ in England where you can walk into an Estate Agents for free, be shown round properties for free but they don’t charge buyers free only the sellers. Then the second thing I would do is to create a mastermind training business. This has very little overheads only an internet connection and some kind of experience. Everyone has some kind of experience they could teach. What is it that you know well? You could run a business or ‘writing a book’ mastermind which could be £5,000 a head, and you’ll be on your way in gaining the 100K. I would go down to all the Estate Agents on the high street and say I have money to invest in properties viewing as many of them as possible. Alongside this go to as many networking, business events as possible with the aim of getting finance. Gerald Ratner created a gym from scratch by doing this. He couldn’t get any finance from any banks so he put a newspaper ad out for memberships before the gym even existed. Luckily enough the bank manager's wife had bought one which he was then able to leverage to get the finance. He then used those memberships as collateral to finance the gym. He then sold it for £4 million. There are estate agents in every city. There are lots of networking and business angel events. Today the barriers are really low to making money. You have to have the right mindset, and business model to make money, however. There is a paradox in hard work. There is a way of thinking that says if you work hard then you will get rewarded in the future. But as an Entrepreneur you can be working all day really hard on nothing productive, making no money. I think you have to work smart and use leverage, rather than working all the hours possible. You have to find something that you enjoy and are passionate about. What was your entry into business? I started as a struggling artist when I was 25/26 in thousands of pounds of debt. I went to a property event where I met my now business partner Mark Homer, after being told about the event by a gallery owner. About six weeks later he had got me a job in a property company. We then bought 20 properties in my first year, and then 50 in two years. We then sourced deals for other people in the next five years. What is the key to life? I think the purpose in life is growth and self-actualisation. I think that a big myth is that happiness is key to life. If you are happy there is nothing to strive for after that. Whenever you are getting to the place that you feel happy when you always want to get to the next place and then the next. No one is always happy, because it’s impossible. I’m happy when I’m moving forward, growing. I try to balance the paradoxes in my own head. I try and balance out the negatives and positives in my head. You have to have gratitude and a level of dissatisfaction at the same time to push forward. As much as it is good to be relentless this can come across as greedy, and power. Gratitude for what you have is important. BEST MOMENTS ‘There is a ‘hack’ in England where you can walk into an Estate Agents for free, but they don’t charge buyers free.’ ‘You could run a business or writing a book deal can be a way of creating a mastermind.’ ‘Gerald sold memberships before he even had a gym.’ ‘You have to hustle over the 29 days.’ ‘If you walk into Estate agents they don’t as for any qualifications.’ ‘Most other places with the consultancy you have to pay upfront, whereas Estate agents don’t.’ ‘British people are little worried about ‘get rich quick.’ ‘It took me 27 years to get into £50,000 and then four years to get out of it and make a million.’ ‘There is a paradox in hard work.’ ‘I really do prefer smart work, and leverage over hard work.’ ‘Entrepreneurs are always thinking, not switching off.’ ‘You have to be able to put the hours in.’ ‘You have to work hard enough to not have to work hard.’ ‘I think that most things are monetizable, as long as you enjoy it.’ ‘Everything has got experience in something.’ ‘You can learn, do and teach in one year.’ ‘What do you already know?’ ‘You have to be doing what you teach.’ ‘Information is a real commodity.’ ‘Meaningful progress towards a worthy goal is happiness.’ ‘I want challenges and I want things to be hard.’ ‘You do hav

How do you find high net worth individuals to invest in your property deals? Live at a Marketing Mastermind, Rob talks through some of the best tools and techniques you can use to engage with billionaires and other high-net-worth individuals. These are the people you need to get on board in your business but it can be difficult knowing where to start. From using Linkedin effectively to networking across different events are just two of the ways you can develop your contact list. If you are currently in search of finance for your deals and don't know where to start this is the place to start. Key Takeaways Finding people on LinkedIn is a good strategy for approaching high net worth individuals. An approach that doesn’t work well is to contact people through direct messages asking them up front for money. Everyone knows this is an annoying way of approaching people. You have to be strategic in your searches. Look to other people who are like the person you are targeting. You can start by connecting or following all these people. Then put out content on your LinkedIn that will appeal to these people who you would like as investors. Curate your content to talk to that market. As long as you’re connected with them they will see your content. This will hopefully start a pull effect. It’s better to do that rather than pitching directly to people. Attend Business Angel meetings, where there will be investors. There will be individual investors, people who represent funds, and single or pooled investors. You can either speak to the organiser and pitch your money directly but this isn’t always the best way to go about getting investments. I never pitched at events, I just networked and said that I was a property investor. This way you build up longer-term relationships with people which will be a better way of securing finance. The problem with raising finance is that we think about the money only when we need it. This can feel a little bit desperate. People want to feel like they are wanted for their business experience rather than just for their money. Look for the money before you have the deals in advance, so you can spend time building a sustainable relationship. You want to go to as many charity balls, and functions as possible. I went to lots of these and met a lot of really interesting people. They are fantastic events that raise a lot of money for charity and a good way to meet potential investors. It always better to get introductions from others if you can. Search for people on Google. On Google that will give you similar individuals to whomever you have searched, similar to LinkedIn. Google all these people and follow them on Twitter, Facebook and all social media platforms. Then start commenting on their posts so they get to see your face, and name. Finally, send them a handwritten letter. This gives you an edge, no one else is doing this at the moment. When was the last time that you received a handwritten letter in the post? BEST MOMENTS ‘LinkedIn is a good strategy for approaching high-end net worth individuals.’ ‘Getting connections with a billionaire might be hard, but it’s worth trying.’ ‘Follow on LinkedIn means that you can see their content but they can’t see yours.’ ‘Before you know it you’ll have hundreds of contacts in your LinkedIn black book.’ ‘Curate your content to talk to that market.’ ‘I’m very careful how I time introductions to others.’ ‘Network at Angel meetings, but to the business outside of the room.’ ‘Don’t be scared to reach out to your existing contacts.’ ‘A lot of people do networking, and always follow up with them.’ ‘People can always sense when you are desperate for money.’ ‘You want to go to as many charity balls as possible.’ ‘When was the last time that you got a handwritten letter through the post.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Why settle for aiming to be a millionaire if you could just go for it and set your goal to be a billionaire? In this episode of the Disruptors Podcast, Rob chats with Martin Fridson, a CFA and the author of “How To Be A Billionaire.” Martin’s book has been one of the top non-fiction bestsellers and has helped many people on reaching – not just getting near – their goals. Discover today how a billionaire’s mindset and personality differ from a millionaire. It’s true also that along the way, there will always be challenges, detours, and people who would definitely put your guard down. Learn how the classic and modern billionaires dealt with these so you’ll have the basis on how to face such and stay focused on becoming a billionaire. Aside from these, Rob and Martin also talk about Martin’s career and his book. When you walk the road to being a billionaire, do you wish to be greedy and capitalistic? Or do you want to be generous and philanthropic? Listen in, so you know how to balance your life, how to give back, and how to live your billionaire life to the fullest. KEY TAKEAWAYS What does a billionaire know that a millionaire doesn't yet know? "Really understanding that it is possible to achieve, that’s the most significant difference." You have to be extremely focused if you want to be a billionaire. "What comes first is the focus in business building and enterprise." Greedy and capitalist vs generous and philanthropic. Many billionaires had some issue with their dealings in their business, but once they have turned to philanthropy, they put their eyes on socially-relevant projects. For example, John D Rockefeller helped in a significant project of eradicating the hookworm disease. Three things you need to ready yourself with when you want to become a billionaire: Scale, Timing, and the ability to take rejection. Scale: Deciding on whether to make it to a national or international scale is very essential. To get into a billionaire status, you have to reach certain boundaries. Timing: The rapid growth right now is your cue to start moving to become a billionaire. Know the trends, so you know when's the right time to scale up or introduce new products & services. The personality of a billionaire: You have to have a thick skin to succeed. The downsides and upsides observed by Martin on starting billionaires: Example of a downside: People they interact with may think that they got the shorter end of a deal. Most of the time, this sparks the altercation between the parties – i.e. the individual getting sued. Upsides: Billionaires give essential contributions to the community. For example, in the restaurant industry, companies are starting to listen to the consumer demand of being provided with healthy options. A lot of companies also are at the forefront of the revolution in technology. BEST MOMENTS "There's this line of huge vision and craziness." “There are unquestionably dislocations when innovation comes along, when there's disruption, ultimately winds up better. it's important not to be cavalier about this to understand the effects of that dislocation towards solutions for those that wind up on the wrong end." "You have to have the incentive of profit to take the risk and do all the work, do all the regulation, construction and competition... and that's the reward." “I think that in many cases, they[billionaires] really feel that it’s important for everyone to have the opportunity they have. They appreciate what capitalism has made possible for them. They know that without the education they received, they wouldn’t have been able to exploit those opportunities. I think they feel a great sense of injustice that we haven’t reached the stage where everyone has the educational opportunity.” ABOUT THE GUEST Martin Fridson is a Certified Financial Adviser, a financial writer and the author of “How To Be A Billionaire”. According to the New York Times, he is “one of Wall Street’s most thoughtful and perceptive analysts”. In 2002, Martin was named the Financial Executive of the Year by the Financial Management Association International. He is also the youngest person ever inducted into the Fixed Income Analysts Society Hall of Fame. Martin Fridson Official Website How to be a Billionaire: Proven Strategies from the Titans of Wealth by Martin Fridson [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entre

Traditional businesses like solicitors, accountants or estate agents are lazy with their marketing. Too many rely on customers finding their services when they need them rather than doing effective content marketing. If they were the first in their markets to educate their customers they’d place themselves in a much better position. Rob talks through why content marketing is so effective in growing your business and why even if you are in a traditional business you should be doing content marketing. Key Takeaways There are a lot of traditional businesses that are getting left behind. It’s not that difficult to win business if you’re a solicitor or a mortgage broker because people know when they need an estate agent for example. I think that makes them lazy. I rarely see these traditional businesses doing content marketing. In the training world, there is quite a lot of competition and content marketing is a real thing that most businesses in that space are looking to develop. In traditional businesses, however, there are not many people in that space, doing effective content marketing. When you do content marketing people will come to you. Content marketing is a pull lead development tool rather than a push one. Even if you produced a video of what the top ten things that annoy you from your customers are you will be ahead of the game. That way you're educating your market and you are qualifying your customers. Joe Girard has written a great book called How To Sell Anything?, where he has completed such effective content marketing customers will come to him to buy cars every month. He has educated the market, customers come to him because they trust him, and see him as an authority on the subject. Best Moments ‘There are a lot of businesses that are missing a trick.’ ‘I think there are a lot of traditional businesses that are lazy.’ ‘As a mortgage broker, you know the top 20 things that people always ask you.’ ‘Become the educator of your market.’ ‘Don’t just rely on people walking through the door.’ ‘What’s your biggest fear? Having no business, no money or putting yourself out there.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Facebook is one of the most powerful social media platforms out there but how do you get the most out of its functions especially a Facebook Live. Videos and live recordings are some of the most shared, viral content available on social media. In this episode as part of his Marketing Mastermind series, Rob talks to a live audience about to make the perfect Facebook Live, to get the most reach and engagement. If you’ve been thinking about recording a Facebook Live but never got round to it, listen here to learn how? Key Takeaways Why would you do a Facebook Live? A pre-recorded video won’t get the same reach on Facebook compared with a Facebook Live post. They dramatically increase the reach of your post because Facebook wants you to stay in their platform for as long as possible rather than moving away. Text posts get about ⅕ of the reach of a video on Facebook from my testing of a series of them both. You can engage with people on Facebook Live. If you are only doing a Facebook Live asking for likes, and engaging with people in your ‘Live’ can be a good idea. Sometimes I don’t do this ‘asking for likes’ process because if I’m repurposing the video as a podcast and for LinkedIn then it doesn’t make for great content in those areas. As a podcast asking for likes is wasted time. Repurposing can be a good use of leveraged time; a Facebook Live can be a LinkedIn or Youtube video, or you could chop up a series of Facebook Lives to make a trailer. The technicalities are pretty easy? You write text above when you are going to post which acts as a headline. There are some options when you press publish, you want to click ‘Live’ and you are ready to go. You can go live for as long as you want. The numbers of people who are engaged will go up until you hit a top point before it goes down. The balance is timing it so you can catch the right amount of people before they leave and move on. 7-10 minutes is ideal. You can do a Live, from a group, a page or from a profile. There are pros and cons for each of these. After you have done the live, getting it shared is key. If you do it on your page first then it can be shared into a group. Whereas the other way round it doesn’t quite work and won’t have the same reach. Always remember to ask for permission in any groups you decide to share in. Ask your viewers to share the video towards the end of your Live once you have delivered good content rather than before. ‘Ask Me Anything’s’ Are a Great format for Facebook Lives. They get great reach because people get great content from the answers that you provide in the video to their questions. Once it’s published it will not be live but it will still look like a Live so people will still keep watching. You will want to progressively share your videos into several groups. You want to do this progressively at different times, with different headlines not all at the same time. If you have recorded it for a podcast, there should be a time delay before it’s released to avoid duplication. I became really comfortable doing my Facebook Lives from home. I think over time the reach went down because people like to stop on something in their feed that is new and not familiar. My background had become too familiar. People do Facebook Lives when they are travelling which can be a really good way of doing them. Don’t spend the first few minutes saying that you are doing a live. Always try to make a big claim in the first few minutes that is connected to the ‘Headline’ something like ‘The Truth of Being an Entrepreneur’ could really engage people. If I’m using research notes I’ll place them next to the camera so I can check the notes without it being uncomfortable for the viewer. Best Moments ‘You get to deliver real time.’ ‘Your lives can be shared by others.’ ‘If you ask people to share your lives they will.’ ‘One day one of your posts will go viral.’ ‘The technicalities of Facebook Lives are pretty easy.’ ‘It’s more than a pre-recorded video.’ ‘Make sure you share content rather than pitches all the time.’ ‘If you share a 'live' in the group - it will never get as many reaches as something that happened with the group.’ ‘To get maximum reach do one live on your page and one in your group.’ ‘People won’t book into a Facebook Live you are disrupting their feed.’ ‘Best times can be at 8.30/8pm for reach.’ ‘Make sure you do it in Landscape rather than portrait.’ ‘Make sure to comply with the rules of a group that you are sharing into.’ ‘People don’t mind them being raw, as long as people can hear you well.’ ‘Make sure your holding page for the Facebook Live is a pattern interrupter.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage

Do you want to learn what it takes to become an influencer? In today’s episode, Rob explains how to become an influencer and build your personal brand, types of influencers and the things to think about when you become an influencer. KEY TAKEAWAYS How to be an influencer or how to build your personal brand. In the modern business world, it's not just important, it's maybe vital that you want to build a personal brand or become an influencer. Different types of influencers. Being a spokesperson and the go-to person in your niche. The media come to you or you're just well respected and trusted in your industry that could lead to keynote speeches, that could lead to books, that could lead to you being a lead generation source for your own business. If you have a personal brand, where you're known as an individual, you have another asset. So if you only have progressive property, your company, luxuries, you only have that brand, it's your name, but if there's just that brand, and you're not a spokesperson or an influence in the space, you have one asset. Imagine if your company has a bit of reputational issue or the company struggles financially, you're linked to that and you have no other asset for income, you have no other sort of additional stream or ability to pivot. The next thing is, if you want to sell your business, what are you going to do after you've sold it. Now if you don't have any other assets, then you better hope you get 50 million minimum because 10 million is not enough to retire. And you better hope that you are pretty happy doing nothing for the next 30 or 40 years of your life. Otherwise, you're going to be pretty lost and possibly quite bored. If you have a personal brand you can start writing a book and you've got a big following to sell your books to, you can go and do pay keynote speeches around the world and sort of inspire and motivate other people. So you have a separate asset from your companies if you decide to sell your companies Different things to think about becoming an influencer. The first thing is you want to show and know more than anyone else. You want to upscale your knowledge and experience so that you clearly have credibility. The great thing about social media is you can just stick a Live on Facebook, you can have a zoom h1 on to a podcast, and you can share what you know. And if you've been doing it five minutes or 50 years, as long as you share what you know, and you don't pretend to know more than you know, if you've been doing it for five years, there’s someone who's been doing it for five minutes, and there’s someone that you can inspire. If you've just started, a great thing to do to build up your influence of status is to just do a diary of the log. The next thing about being an influencer is being yourself, and putting your own uniqueness. A lot of people compare themselves to influencers who are big in the market, and they want to kind of maybe be a bit more like them, or they feel they have to model or copy them or conversely, they don't think that they could be like them because they feel they’re inexperienced. For people who are not confident on camera, then do a podcast. If you're really, really cripplingly unconfident on a camera, do a podcast and get hundreds of thousands or millions of listeners, built up over time. Talk from your heart, talk about something that you're passionate about. If you're not that confident in front of the camera, start with a one minute piece of content or a three-minute piece of content and then build it up from there. Next thing in becoming an influencer is to be a bit disruptive. Comment on some areas in your sphere in space that a lot of people don't have the courage to. If there are parts of your niche or your industry that are a bit taboo, or that a lot of people don't have the confidence to go and make a stand about, address those issues and concerns, get behind them, put a disruptive or a polarizing argument across because that will generally tend to get quite a lot of leverage and reaching. Next thing is to make sure you leverage all the social media, share the information around all social media platform. Next then is newsjacking. So newsjacking is commenting on Brexit when everyone's moaning about Brexit, or if you're a landlord getting involved in the petitions and the signatures to try and reverse section 24 or stuff like that. It’s far easier to get comments and shares and followers around a subject that people are talking about a lot anyway. The next thing is to convert your knowledge into good content. In your head is a vast amount of knowledge, the challenge then is getting that out of your head to a really compelling video, really good podcast episode, a really good article, a really interesting Facebook post, et cetera. Next thing is you must be consistent and actually, a lot of influencers aren't necessarily better than you, they're more consistent than you, they've been doing it for a long time and they d

Building a large database of contacts, email addresses and followers can be one of the most daunting prospects in marketing. Live at a Marketing Masterclass Rob talks through how you can make the most of ‘Paid’ and ‘Organic’ advertising on social media and more. Learn how multiple streams of income are a fundamental of marketing, and why testing every single piece of content you put out there is key even before you spend any money. If you’re looking to take your database or list from 0 to a million subscribers listen here for how to do it. Key Takeaways Define what your list or database is? There are email opt-ins, but then there is podcast listeners, people in facebook groups, and more broadly LinkedIn followers and connections. There are lots of things that can be defined as subscribers. One of the fundamentals is that you need to have multiple streams of leads otherwise you can be more easily affected by external changes such as GDPR. It’s really important to have all the platforms set up. When you’re growing your database you can split them into ‘paid’ and ‘organic’. At some point you will have to go to paid advertising otherwise you will stop growing. As the platforms will own your subscriber's contact information make sure to ensure that you have as many of their contact information signed up in your own list, to avoid losing them when a platform changes or ends. On a rolling three month cycle, I will do an offer on LinkedIn to subscribe to my podcast. I will then carousel them across platforms. Over the course of a few months, every platform has been asked to join each of the other platforms. If you ask people to join some will, nag them to join some more will but the best way is to bribe them. I offered a marketing and KPI’s document for free and then I got more than 700 followers. If you create two or three ‘Lead Magnets’ and give them away for free in exchange for a subscription or review or alike you’ll get more followers. Most platforms will allow 1 in 10 of your posts to be seen by your followers. Sometimes a top fan will see five of your posts, whereas others will only see 2. So you have to post a lot of your content for more people to see. The consistency of your marketing and content. If you see someone good content, you’ll probably go and google them off your own back. That’s more powerful than asking them to follow you. When you do content marketing you’ll get a stronger subscriber and better lifetime value customer. Social media is a great place to test your paid adverts. I don’t want to upload a Facebook or Google ad with an untested one. I would test them in a Facebook group, in a community or in other peoples groups and only when it works I’ll pay for it as an advert. Then you do a small test on Facebook. You have to know how much you are willing to lose each month in testing ads. If you only have £50 then spend only £50. This will grow over a period of time. You should ideally do this before you start a launch campaign. You want to be doing lead generation across multiple platforms. The positives of this are that you can grow easier, it can be easier to test different client avatars and you’ll generate more leads. There are some negatives that you might get a feeling of overwhelming, and some of it will be wasted time. Test products and services, test language and copy in all your ads. As you test wider you can build more verticals, more micro niches. Have a goal to have all the testing you need to be done in 4-8 weeks before your launch. If you link away from a particular platform your reach will be decreased. If you pay for an add it will have a large reach on Facebook because you’re paying for it. But each of these platforms will have a lower reach if you link to another platform as they want people to stay on their platform. Use innovative methods to link off to another platform. Best Moments ‘One of the fundamentals of marketing is that you need multiple streams of leads.’ ‘Each individual platform other than an email opt-in owns your follower.’ ‘Leverage your existing followers to build that database.’ ‘Lead are documents or things of perceived value that you are willing to give away for a subscriber.’ ‘Product magnet are products that you’re willing to give away in exchange for a subscriber.’ ‘These platforms will only show your content to 1 in 10 of your followers.’ ‘The consistency of your content marketing is key.’ ‘There is an argument that you need to be doing 3 pieces of content each day.’ ‘What amount of money would you be happy to lose every month?’ ‘If you only have a £50 budget then spend £50 on paid advertising.’ ‘On a low budget, it works to get in there yourself and work it out not an agency.’ ‘Test products and services, test language and copy in all your ads.’ ‘As you test wider you can build more verticals, more micro niches.’ ‘It’s important to reinvest profits into marketing, staff, and leaving some in the company as cash.’ ‘Make sure that if you are in a maga

How do you grow from zero to the biggest property training company in the UK? How do you get started in your property business? What can you learn from the Progressive Property journey? Rob responds to a question from the Disruptive Entrepreneur community on how they grew Progressive properties. Rob talks through how social media can be your biggest asset, something that wasn’t around a few years ago, and how always been adaptive has helped to overcome challenges. If you’re looking to grow or start your property business this is the podcast for you. Key Takeaways How do you grow in the early years? How long did it take to feel like it clicked with your business? In the early years, there wasn’t really VA’s and social media so we went to a lot of networking events. We bought 20 properties in the first year and grew from there. We weren’t very elegant because we saw hundreds of properties and only bought 20 but it worked. We went to business and property networking events, locally and around the country which helped us build our brands. We were young and were different from the usual type of person at the event which made us memorable.A few months a switch flicked.I figured that the speaker has the most leverage at a networking event, not the people attending it. So, I went to a speaker course, because I was really nervous at first. But now I’ve done thousands of speaking events and feel much more confident. People would give you feedback that you should do some courses, and write a book. Once enough people said it, I thought I’d write a book. I wrote a book called Property Secrets. Mark had a lot more knowledge about property, so I interviewed him. In that year we created our first property meet up at a nice hotel in London and had 70 people attend. We didn’t have social media, so we had to work hard to get people to that first event. The book sold pretty well. A couple of partners promoted the book for us, which helped a lot. When we launched the book we gave a free ticket to the event as well. At the end of that first event, I sold a two-day property masterclass. People paid £2,000 there and then to get onto the course after I pitched it. Google Adwords became really big. We went from 800 contacts to thousands of contacts. We didn’t think we could afford staff so we were hacking it ourselves. YouTube started, and I started doing a lot of videos, and we were getting a lot of hits through that medium, thousands in fact. Would you buy deals for other people? When enough people asked us to buy deals for them we thought this was a good use of leverage. Initially, we would put a deposit down and then flip the property. You couldn’t go to the high street and do this but because of the contacts that we had made, it was easier. We wound down the business eventually to move onto other bigger projects but it was a good business for us for a good few years. The modern way to grow is to definitely make the most of social media. Look to LinkedIn as a way of developing your online presence. After email marketing, social media became really prevalent, and then content marketing has become a really big thing. It’s a decentralised media landscape now. There are more platforms which can feel overwhelming but they are all free.. I launched my podcast most recently and that has grown my reach globally. We are now creating events globally and created a networking event Franchise across the country. I’ve written a lot more books as well along the process. When did it start to kick in and feel more secure? 6-9 months in there was a bit more traction, and after the first year, we knew there was something happening. We are not good at looking back at our achievements, we are always looking forward. Two years in we had a big foothold, and the recession helped us. Then by default, we became a big player in property because a lot of the big players folded. We became the biggest Property Training Company in terms of turnover around 5 or 6 years in. Then we branched out into a personal development, and business training. We have a lot of companies now all under the Progressive umbrella, including a letting agency, media agency and public speaking course. You have to be adaptive in business, and we’ve done lots of different things along our journey, not just our initial Buy-To-let property business. Best Moments ‘When we first started, VA’s and social events weren’t really a thing.’ ‘We would always follow up with people.’ ‘I figured that the speaker at any event is the person with the most leverage at an event.’ ‘We had to work hard to get the 70 people to come to our first event.’ ‘We sold 25 places on our first course at £2,000 each at out first event.’ ‘Many very successful properties business owners went to our first courses.’ ‘We agreed to not draw too much from the company and reinvest a lot into the property.’ ‘Google Ads, went from 800 to thousands of contacts.’ ‘Setting up a training business allowed us to grow.’ ‘Content marke

How to start, scale and dominate on social media? Social media is the cheapest and best way to grow your business. Those businesses and personalities who are dominating social media are the ones who are dominating business. Rob talks through the different ways you can transform your strategies to enhance your reach, leads and sales. Increasing your content, getting over your phobias, and learning to leverage your posts on all your platforms. If you aren’t taking advantage of social media in your business, this is the podcast for you. Key Takeaways Why wouldn’t you want to leverage social media? Kids don’t use email anymore, they use Whatsapp, and other forms of social media to communicate. Social media is just a mechanism for communication, like ten years ago when we were gathering emails for email marketing. I do not use social media a lot because I intended to, but because it gives me the reach I need to grow my business. Set Up all your platforms. Have a Facebook, LinkedIn, podcasts and others all set up. It depends on your business model on which ones you use. If you are a visual business like cake making then you might want to use Instagram or Pinterest. Facebook now, is more of an older demographic compared with Snapchat or Instagram. You can ask an outsourcer to set up all this for you, so you can copy and paste the content from different platforms. Get your platforms populated. You need to make sure that they are built up. Whether its adding photos on your Facebook page or your career history on LinkedIn, make sure they look like credible pages. You can get an outsourcer to collate all this into one word document so when you set up a new platform, it is all in one place. Increase the amount of content you put out. Whatever your doing you should start increasing the number of content. Quality is better than quantity, but often the algorithms work best when you put out a lot of content. Then you will be getting a large amount of reach. Everyone can increase their amount of content. The best way to do this is to repurpose your content, so my Facebook lives, can be added to Facebook groups, made into a podcast and drip fed over various different platforms. Plan content marketing. Compartmentalise 15-30 minutes a week/day to create and deliver your content marketing. If I have the time or have random ideas when you have the energy just make a note of them all in one place. Pick out things during your day that might be of interest to your followers and clients, note them down. In the end, you’ll have a bank of ideas for podcasts etc. Place the work out there without worrying about it being too polished. When you get the feedback from people, take it on and change it for future content. If you are credible then you won’t necessarily have to plan. You can find content from your community by asking them. You can do bits of different research on Google, and Twitter, for larger more in-depth pieces. This could be a top ten list, and bullet points these are a good way of planning. Place this right behind the camera so you can see it without looking away from the camera. This means that your not bumbling live in front of an audience. Overcoming fears, and phobias of putting yourself out there. You don’t know what the best content is until people feedback on it. For every one critic, you’ll have 100 fans. Social media is free so why not use it for your business if it’s going to increase your reach. What’s the worst that’s going to happen? No one will remember if it goes wrong. Video/podcasts can always be edited. You need to have a variety of content. Mixing up images, videos, quotes and case studies are a good way of ensuring that you produce a variety of content. Start a debate on a controversial topic or news-jack a viral story to increase your followers. Use your platforms to grow your other platforms. Grow your different platforms through your other platforms. I talk about my Facebook live’s on my podcast. Ask your listeners or viewers to follow your other platforms. Best Moments ‘My social media following is growing 600 people a day without ads.’ ‘It’s a frictionless way of getting reach into people.’ ‘You should be focusing on the content. The other stuff should be outsourced.’ ‘Quality is better than quantity.’ ‘You must get into the habit of increasing your content.’ ‘The best way is to repurpose content over different platforms.’ ‘I’m doing 15 parts of content from one video.’ ‘You want to outsource as much of the technical stuff as possible.’ ‘Your reach, shares and trickle down followers will compound.’ ‘Engage with the feedback of what works well, and what makes really good content.’ ‘Don’t worry about being getting it right at first, just get it out there.’ ‘There are lots of ways of making content.’ ‘You don’t know what the best content is until people feedback on it.’ ‘For every one critic, you’ll have 100 fans.’ ‘Peoples, fears and phobias are easy to overcome.’ ‘Start to share other content that

How To Lose 10lbs in 7 weeks, and transform your body? As entrepreneurs, as business owners, it can be hard to find the time to look after yourself. We all know intellectually that ‘Health is Wealth’ but sometimes it can be hard to find the time and motivation to really enhance your health. For the last seven weeks, Rob has conducted a social experiment in accountability with a group of 21 people. All of which have lost an average of 10lbs. From making sure there is the right amount of money involved to ensure that there is a healthy balance between competition and support, Rob talks through his learnings from the process. Listen here to see how accountability can enhance your health, and your business. Key Takeaways I went to Dubai in December and I ended up 8kg over my ideal weight. I felt like I was letting myself down. You can get really busy with running your business, and ill health can creep up on you over time. I decided I wanted to do a health challenge with other people, and it was in December so I thought other people would be interested. 19 people gave my mom £500 for this challenge. Then we set the aim of body transformation. The next seven weeks were some of the craziest in my life. We all lost weight, on average 10 kilos. There were lots of reasons why it was successful. A lot of people said this transformed their life. £500 was a good number. It wasn’t a large enough amount of month that we were going to kill ourselves for it but it was a good motivator. The commitment of money is a good one. The amount of money created good accountability. Several people wanted to get the money back. Everyone said that they would have paid £500 to get fitter, stronger and healthier. It’s much more painful to lose £500 than to gain it. Initially, we said that one person wins all the money, which didn’t bring out the best in everyone. Then we split up the pot into the top three, with the first prize winning £5,000. The amounts of money were enough to be a motivator but not enough that people would cheat. The competitive element was key. This wasn’t to do with the money, and some people just want to be the winner. I just wanted to show people how much I had changed, showing your peers how successful you are. The pain of backing out. Because we were all doing check-ins and sharing photos. None of us could leave because it was so public to leave. It would have been too embarrassing and shameful to leave. Shame is not an ideal emotion but it’s still a motivator. We did weekly check-ins. It can be difficult to stay focused and accountable. Once a week at the same time, we shared our photos and metrics. I never was able to go for a long period of time without being close to check-in. We all went a bit crazy several weeks in. We all supported each other though to balance out the competitiveness in the group. The timeframe was important. Some people said that seven weeks was too short. The deadline acting like a really key motivator. We are doing a 12-week one now, which might be too long, but there will be a deadline that approaches them soon enough. Best Moments ‘Health is wealth.’ ‘I know about accountability, and put this into this fitness challenge.’ ‘We wanted to dramatically transform our bodies.’ ‘Everyone in that group lost vast amounts of week.’ ‘The commitment of money is a good one.’ ‘The £500 wasn’t the biggest driver to win, but we didn’t want to lose it.’ ‘I want to prove to people that I am the best student., and prove myself.’ ‘It easy when people don’t notice that you aren’t actioning things.’ ‘There was a shame of not succeeding.’ ‘I had a 12oz fillet steak once I had finished the seven-week challenge.’ ‘At one point we all thought about quitting.’ ‘Deadline focused our minds.’ ‘Your energy and vitality is your capacity to be successful in your business.’ ‘Model these elements in your business.’ ‘You can lie to yourself, but you can’t lie to other people in a group.’ ‘I wanted to steer the direction away, which over a longer period of time can be easier.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Rob does not like being bored. He keeps himself busy as much as possible because that’s what he thinks he needs to do. But, do you really need to be busy ALL the time? In this episode of The Disruptors Podcast, Rob shares the benefits of boredom. Lately, he realised that sitting for quite some time doing absolutely nothing could declutter your mind to make way for more creative business ideas and the best solutions. Our brains and our bodies do not function well when we don’t rest. Learn how to value rest since it’s part of the cycle. KEY TAKEAWAYS Be bored more often! Here are the benefits of boredom: It forces you to rest. Rob says that one of the curses of being an entrepreneur is that you never rest. His only chance of getting rest in the past was when he was getting an illness. Now, he takes into mind the value of rest. When you’re bored, your brain will pick up on new ideas. Stop forcing yourself to think and think and think. You have to step back a bit, so your mind sees new perspectives. It gets you to notice things. Don’t let be caught up in your business’ social media, your emails, etc. – always checking for updates. Once you put down your phone for a while, you’d notice that there are far more unique ideas and inspiration in your surroundings. You get to look inside more on who you are, what you want and why you’re doing this. Reevaluating your plans and visions is vital if you want the best outcome. It solidifies everything and makes you strive more. You get re-excited, reignited, and re-infused to work on your mission. A few days off from your work lets you regain your energy so you could consume it again on more income-generating tasks. BEST MOMENTS “Rest when you rest, play when you play.” “Those times you use to rest, those times you connect with people, those times you talk to people are getting interrupted by social media.” “When you’re bored, you question. And questioning quite regularly is good.” “Plan time in your diary, a day, a week, or just 15 minutes, even you’re busy starting your business, to be bored.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Kieran Richardson and Steven Sulley: Interview on the love of cars and watches High-end watches, art and cars can be a great investment, that can withstand any recession. In this episode, Rob talks with Steven Sulley, and former professional footballer Kieran Richardson about their shared love for all things art, cars and watches. They talk through about how to get into each market, what to look for when investing your cash and how it's all about passion. If you’re thinking of investing in assets to gain a return or you just love watches this is the episode for you. Key Takeaways How did you get into podcasts, Steven? I’d done the progressive property podcast training and thought I’d done a lot of public speaking anyway, so I’d enjoy it. It gives you validation to your brand. The trickle effect means I get to meet people, and it hopefully helps my business. Kieran talks through his motivation from talking with his friends on WhatsApp to start his own podcast. Some of the best podcasts are those that are just conversations. In the football world, did you feel the media sometimes misrepresented you, Kieran? Definitely sometimes, and it’s not always true but the public read it and think its true. Now, footballers have their own social media and can control it better. If you are on a podcast you can reach millions of people without editing. We all have an interest in watches? You know if you have a Patec then there are certain things you know about that person. Kieran stated he had been collecting watches for seventeen years for the love of them. I buy them for the look rather than their function. I fell into selling watches to people and making people face smile. I love it. The moment someone has a watch that you recognise the conversation can start from there. We are all making a statement of who we are. So we try and meet other people who are into the same things as we are and can have a conversation with others. Just from a watch, you learn so much about someone. You can have a free watch because it goes up in value. Buy it for x amount and sell it for more. You can make money on them if you buy at the right time and the right brand. If you want to get into watches, what would you do? Kieran stated Rolexes are a solid investment. Rolex Daytona can really increase in their price over time. Paul Newmans, Paul Newman was worth 17 million, and it wasn’t even in good condition. You need to find someone credible, who can open up the watch and check its authenticity. Get a service receipt so you have clarification that it’s real. The value goes down without box and papers. You have to be passionate about it, so you can track the market. My money came from football? I’m lucky enough to buy watches through football. Sometimes you have to graft, so then you can do what you want to do. My father and my mom throughout my life they have owned several businesses and I’ve seen that through my family. I’ve always been into business. Footballers don’t know what to do often when they retire and the PFA don’t really do anything to support you. Once you start making a decent amount of money you stop thinking about the future. Kieran is not officially retired but if I got fit I could play in the Premier League. I have two young children and don’t want to go around the world. Some footballers still want to play until they were 40. I got to retire on my own terms. What’s your favourite modern car? Aventador, or F40, and F50. Aventador took Lamborghini to another level that looked more futuristic. Audi is helping in the building of it, so it is a tight car. We love both Ferrari and Lamborghini, especially vintage Ferrari. Some of these cars are built for the track Why do you think higher-end cars have gone up in value, and then dropped more recently? No one really knows cars have definitely dropped. Things go up and down all the time. Great cars will always come back around. If you wanted to buy a car? Limited production, and getting the right brand. Some Mercedes lose value straight off the lot. Definitely, buy the right brands. A car that they don’t make any more for example. Cars have got a service history. Paying someone who has the experience to check over the car is essential. What about art, what things to do you look for? You have to be an expert in a specific strategy in the market. As far as investment is concerned to ask three questions: is the artist backed by a museum, gallery/agency and an art dealer? If it’s yes to all three, then you’re probably on for a winner. We deal in contemporary street art. These paintings are going for hundreds of a million. How do you get into painting? You have originals, which is about quality. The shadow head would be around 40-50K. From canvas to paper goes down in value. The limited editions, copies are going for 100’s of thousands. It’s all about supply and demand, 100 is not a lot of copies from one artist. Some people buy the copies and have the real one in storage. What is your mo

Do you currently produce content marketing currently? Is it something that you have thought about but you think you don’t have enough time, or you don’t know what to say? Are you leveraging one piece of content into 14 pieces of social media content? In this episode, Rob talks through why content marketing can be essential to grow your reach as a business. Rob address key issues with why people don’t take up content marketing, and why content marketing is not really marketing at all. But adding value. If you want to broaden your reach for your business without the cost of expensive facebook ads this is the podcast for you. Key Takeaways People don’t know want content marketing really is. People don’t know how to leverage it properly. They don’t realise that it’s not marketing at all but really it’s value. It’s creating value. Planting various seeds to grow and tree. It’s shocking how some businesses owners are scared of going out there and utilizing content marketing. The result is your adding value to your followers to educate, motivate and inspire your ideal clients. It’s important to share information that positions you in your brand, how you and your brand in your niche market. There are three reasons I hear a lot why people don’t do content marketing and they are all easily resolved: I don’t have enough time - We all have enough time, it’s what you prioritise in that time. Compartmentalise 5-30 minutes five days a week to plan and create content. Then you’ll have at least five pieces of content to use in a week. I don’t know enough, I don’t have something to say - Just think about what is in your day that your clients or customers could find useful. It might be that you are going through the process of scaling your business, selling, or starting up a new venture. Record the conversations you're having in your business and the revelations that you have in a video or audio form. We have a film crew that work in my office, and I’m still trying to grow to embrace it properly, so we can all do it. It’s not going to generate money/leads today, Facebook ads might generate today and burn a lot of money doing it. There is a delayed response in content marketing. But often the things that have the best results take longer to mature and flourish. You have to commit to it, and be consistent in producing it over a period of time. I always do recordings at 8.30am in the morning when I have high levels of energy. You can also schedule this later in the year. If you think smart and strategic about it you could end up spending 1 unit of time and get 14 pieces of content from it in different forms, video, podcast, shorter videos and blogs. Some people will see your content more than once, that’s ok. Most of the social media platforms will not give you reach to even 10% of the people who are your followers. Some people will only see it once, and those who see it more than once will want to watch it again. That’s how their algorithms work. You will have different audiences on different platforms, as people use different platforms for different things. Only 12-15% of the population have listened to a podcast for example, so it’s fine to leverage your content across platforms. The more content you put out there means your overall reach goes up. My model for what content to put out there is: 80% - you talk about your market, model your niche, your business - 10% talk about yourself, your credibility, the human being behind the business - 5% engagement jacking, leveraging things that are in the media, that will you can build on to get that extra reach - 5% Pitching and Selling, don’t be scared to do this. If you do this all the time then you will not build any good will, but 5% of the time will be fine. I don’t have millions of followers. But because of the large and consistent amount of content I put out there, then I have reached millions of people. There will be a lot fewer critics out there then you think. They come to you when they choose, and then they are educated, motivated, and inspired so they are ready to buy. It’s fine for people to be turned off. I don’t mind getting a lot of questions as that can lead to a lifetime customer in the future. You have to do it consistently over time. Your personal brand is really the only thing that you own entirely. Even property is something that is owned 60% by banks through your mortgage, even my books are controlled by my publishers. Through social media, you can control your personal brand effectively. Best Moments ‘Content marketing is not marketing.’ ‘Value is the new marketing.’ ‘You are adding value to your customers, clients, and fans.’ ‘The more I get back the more I get back.’ ‘The podcast as generated £3 million in trickle down in revenue.’ ‘You’ve got to put a lot of content out there to be seen by all your audience.’ ‘You will have different audiences on different platforms.’ ‘The more content you put there means your overall reach goes up.’ ‘Think of content marketi

How to get more sales, with less friction? Are you spending a lot of money on telesales? Have you heard of content marketing but not fully committed? In this episode, Rob talks through his steps for turning content marketing into sales. Talking through the process of selling places on his Marketing Mastermind as a case study. Rob explains why if you use a content marketing strategy it enables you to get more sales with less friction. A practical model for you to adapt to your business and product. Key Takeaways Content marketing is an easier way to generate sales without being too spammy. I have recently followed this process in the sales of my Marketing Mastermind training course. Content marketing means that you get warm leads ready to buy easier. You have to have consistent information that they consume where they are at. It probably takes 7- 10 touch points or hours to generate enough warmth and connection with your customer for them to buy from you. If they haven’t built that trust with you before the sales pitch then the process will have more friction. That’s why it’s important to produce content marketing consistently over a period of time. It might not have an immediate return but seeing you online, watching your videos, reading your Facebook posts there will be a lot less friction in the process. Cast Study: 4x return on Marketing Mastermind which cost 4,000 + VAT. It was one day of training a month for six months. Participants are able to meet my marketing team/sales team every month. They have access to 19 keynote speeches on the different sections of marketing I have laid out. Then they get access to mentoring in a Whatsapp group. There were only 40 spaces, and there was a discount because we were recording it as part of a documentary. Step Zero is consistently doing content marketing as those people will buy your products as soon as they go live. You have to build trust. That relationship needs to come first rather than waiting for it to happen after you need to sell. Step One: I asked for a show of interest in our marketing via private message or tagging in the thread. They can watch a video of me explaining the programme, and how to apply to be on it. Step Two: Qualification message. I would reply to every private message, send them the link to the previous video and ask them to complete a form. I did a one minute version summary. They are asked what reasons they want to be on the programme and are they able to pay straight away. Step Three: Receive replies from the form. I booked a call with them for 15 minutes. If they missed a call they don’t get another one. On the call, I recap the offer and answer any of their questions and then ask them are they in? This is a vision/clarity call rather than a sales call. Some people dropped out then, some other people dropped out on the next step. The key is to get people who are under-qualified enough but are not overqualified. Step Four: Logistics. Ask someone else to do all the logistics like taking payment, booking all the dates in etc. In the future, the call step could be done by someone else, with a script. Step Five: Have all the information ready for the course before you launch. The dates, the logistics, the guarantee terms, the weekly check-ins. I had all these as assets so they can be given if asked for at any stage. Step Six: Programme Goes Live. We filled two programmes. After many months of testing, this process seems to get the right blend of sales and not being too pushy and best results. Can you model this to get warm happy leads, and minimise your sales input? Those people who knew me most were the easiest sales. The people who have known me the least, consumed the least amount of content were the hardest. Best Moments ‘It takes 7-10 touch-points, or 7-10 hours of content for a warm lead.’ ‘Ultimately the less friction there is, depends on how many steps there are in the process.’ ‘You don’t want to under or over qualify people.’ ‘You want a low friction sales process.’ ‘Step zero is getting regular, consistent content marketing out there.’ ‘This is a vision/clarity call rather than a sales call.’ ‘That relationship needs to come first rather than waiting for it to happen after you need to sell. ‘ ‘That’s why it’s important to produce content marketing consistently over a period of time.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive,

Are you that person that wants to be successful? This is the episode for you. In this episode, The Disruptive Entrepreneur; Rob Moore talks about the things that you must do in your personal and business life if you want to be successful. Learn how to work smarter by leveraging your time and avoiding procrastination. KEY TAKEAWAYS Things to do if you want to be successful in the long term. Working smart. If you work smart on your business, even if it’s only one to two hours you’ll find that really good work is probably more effective and than 10 hours chasing your tail. For example, having a driver is a very good investment and not wastage of money because with a driver and you’re caught up in traffic, you do not get stressed over that, you also don’t get tired over driving for too long and your productivity will be higher. Time leverage. You should always use your limited time to the fullest to do something productive in your business. For example, when you are travelling, you should be doing business as usual like making the calls, replying to some emails and even listening to some podcasts, just try and do something that is productive with the time that you have and is sure to attain success. Avoid procrastination. This is the process of postponing something that you are supposed to do without any reason but just because you feel lazy about doing it. By avoiding procrastination you’ll be sure to achieve your goals. Find a get away from your distractions. Always try and find some time alone so that you can work towards achieving your goals, like going to a hotel away from home and kids who distract you sometimes and when you are alone, try to work at that time, don't just go on a getaway and waste that time. So when you work on your business, not in your business, you isolate yourself from distractions, you put yourself in environments that are conducive to work. Planning, compartmentalizing your diary, leaving space to observe, to watch and to listen. With this, you get the time to feed your brain with very good information from the outside which might in most cases help you to improve your products and services and even getting to know your market and your competitors. Working on your business will give you more leverage than you think. Sometimes slowing down, winding down, thinking and taking the time is way more productive than working in your business and chasing your tail. Balance working on and in, graft versus craft, relentless versus creative, busy versus slow, working versus listening, then you'll have the idea of balance to grow and sustain your business, grow and sustain your livelihood, your health, your wellness, your family time, you really can have a balanced life even if you're a relentless entrepreneur. BEST MOMENTS “Hard work is a key element of success.” “You need to work on your business as well as in your business.” “Stress ruins your productivity in the future.” “Deliberate, intentional perfect practice makes perfect not practice makes perfect.” “People overestimate what you can achieve in a short time, but underestimate what you can achieve in a lifetime.” “If you don't risk anything, you risk everything.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Julian Dunkerton built Superdry from scratch to be a multi-million business. In this interview with Rob, he talks through his journey from opening his first shop at 19 to setting up a new Gin and Juice bar in Cheltenham. Julian talks through his love of retail, and how focusing on others is the key to success in business. If you want to learn how to find what you love, and building something from a gap in the market this conversation is for you. Key Takeaways I love Cheltenham. The place has been very good to me. We are doubling the size of an old office building. It’s quite unique to have something like what we are building outside of London. There are new types of hotels which is slightly more informal but the quality is still really high. How are hotels different from retail? It’s very similar but it’s a different product. It’s quite an accessible concept, that its so expensive that you can’t go. It’s about space and how you walk into a store. Everywhere you go it was visually exciting in the store. You’ve got to be the best in your environment to be successful. Are you someone who is driven by numbers or the product? It has to be both. I’ve been on a long journey and every year I have increased sales, and profitably. You have to follow the consumer. Particularly with fashion, people tend to get caught in a particular moment and they think they have cracked it but the customer always moves on. It’s very easy to make clothes but can they be the best. How do you stay in touch with what people want? The thing is not to get caught in the clouds and stay grounded. You’re here to serve and the moment you forget that then this industry isn’t for you. If you start thinking in isolation, then you will fail. I’m trying to get back into Superdry at the minute because they have made a strategic error, and have gone in the wrong direction. How do you work out what the consumers want? You have to be well travelled, and observe a lot. Understanding your industry is key, then you know that that style of product is doing really well. It’s a very logical industry in reality. Fashion is not what happens on the catwalk but what’s been worn on the street. You have to know what people are wearing in Tokyo, New York, and Korea. How did you get into retail? I didn’t know what else to do. I left school with three very bad A Levels. I went travelling for five or six months and contemplated what I should do next. I was in Turkey at a market and was very excited by it. I realised I was good at it and understood what the public needed. Taking something that is popular and then take it to a different environment is key you don’t always have to think of new ideas. What would you say to someone who is pushing 40 and you haven’t found something you love yet? It’s hugely whatever your age to find something that you love. It’s not as complicated as one imagines. You have to put yourself 100% into it and think about other people first. If you find something that no-one is doing, and look where the gaps are. It’s all about partnerships, occasionally they don’t work, but what a wonderful growing something together is creative. As long as you have opposite skills it’s a positive thing. It’s about thinking about other people. If you both come at it with a vision of creating something together then you’ll be successful. If you’re trying to make the best clothing possible. I would have a commercial view of the world whereas my business partner can design something from that, from anything really. But our biggest selling product I had nothing to do with. What’s the connection with the Japanese styling? Japan is incredibly cool in terms of streetwear and street culture. What we found was that the packaging and the letter styling was the most exciting thing. This was more defined as an artistic endeavour than any other packaging I’d seen. We did it completely differently. The rest of the industry would follow the norms, buying a year out from release a clothesline, and I wanted to do something different. Whereas I would go to a brand and just buy the product there and then. I changed how the industry worked. But at Superdry, this has been forgotten. Are you a reader of books, other entrepreneurs? Yes and newspapers. I read every single newspaper, maybe four or five when I get time. I would only read the news bit, and the business section, not the sports section. It’s been useful to have a big picture view about what is happening in the world. How did you finance the growth phase? I have been self-funding everything. I never spent the money that I made. I would always reinvest. When I sold businesses I would always reinvest the money. I did float at one point, and it did help the growth of the company and the structure that we needed to grow. That was when we were making 25 million profit and a couple of 100 million in turnover. Do you have any mentors or people who have inspired you? I think Dyson story is incredible, and the Apple story is the ult

Competitor analysis and real-time feedback can solve your problems, help you grow your business and give you an edge over your competition. Join in this episode and listen to Rob as he discusses these two very important and simple things that you should do to solve your business problems in details. KEY TAKEAWAYS Two basic things that people don’t do in order for them to know the answers to their business problems. Number one full competitor analysis. A great balance in business is to both obsess over what your competitors are doing and also try to innovate and be unique in your marketplace. If you want to be purely unique, sometimes obsessing over your competitors kind of encourages you to model them rather than be different, disruptive and unique, but you can learn a lot from your competitors. Look to be collaborative rather than competitive with your competitors or take what they're doing well, and improve upon it. Number two, getting real-time feedback from your followers, fans, leads and clients. Engage in the communities and in feedback with your clients and users and simply ask them why should we start, what should we stop and what should we keep and so on. What am I doing that you like, that I should do more of? Just watch what people are saying and struggling with and wrestling with and arguing about and debating over and you just pick off and solve those problems and your future products and services become the solutions to the products that people are talking about a lot. Learn about what my clients want. This completely reduces your risk when launching a new product, it gives you this certainty to go big with the launch of it. These are simple things that you could be doing to make a big difference and get vastly improved products and services that have more sales, that have less risk and they're easy to do. Obsess over your competition, watch from them, learn from them, keep an open mind about them, take what they do well and make it better and hat you do will do better. BEST MOMENTS “Few people realize that the answers to their business problems creating the ideal products and services and solutions for their ideal clients are right under their nose hidden in plain sight.” “If you want to be purely unique, sometimes obsessing over your competitors kind of encourages you to model them rather than be different, disruptive and unique.” “Being confident on you products that they are the best at the market, that's a bad mindset to be in because the reality is, your competitors are better than you at something or some things in your business.” “Look to be collaborative rather than competitive with your competitors.” “Model the traits of the greats.” “Obsess over your competition, watch from them, learn from them, keep an open mind about them, take what they do well and make it better and hat you do will do better.” “If you don't risk anything, you risk everything.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Jackie ‘The Flying Scot’ Stewart: Interview with 3 times Formula One World Champion. Jackie Stewart represented Great Britain at the Olympics in shooting, and won three world championships in Formula One motor racing In this episode Rob talks to the great Scotsman about how he developed his love for racing, how he has developed a wide array of business interests since retiring from the sport. Learn how mind management has been so important to his success. Listen on to hear its so important in the latest episode of the Disruptive Entrepreneur. Key Takeaways Do you remember the first time you first fell in love with driving cars? It was my brother. He was part of a team going around the world and my brother would take me to the different venues when I was 12. I’ve got the autographs of all the stars at the time. All these big names. I was a big fan. Did your undiagnosed dyslexia affect your success? In those days the teachers didn’t know anything about dyslexia, and you were just labelled thick. 10% of my class would have had some kind of learning difficulty, so that would have been five people. When you do have dyslexia you find new ways of doing things, you think outside the box. Lots of intelligent people are dyslexic. It made me really go for something when I found I love something. How did you transition from being the best in the world to doing something different? It was not easy but it was exciting. I had relationships and connections with various companies. Unlike track and field, there are lots of opportunities in F1. Many of these relationships I was able to cultivate those relationships to develop this ambassadorial role. All of these things like TV, and commercials ad up. Did you plan your retirement? I think it was April, and I wanted to retire at the end of that season. I didn’t tell anyone. I developed a blood disorder from overwork, and I travelled 86 times over the Atlantic. I was burnt out. I went on to win the championship and finish the season that year. All of my personal friends in racing got killed. It was severely dangerous at the time. It was ridiculous, really dangerous, and badly done. I had a big war to get safety changed in Formula One. When you are a world champion you are able to get more media coverage on this issue. In those days the tracks were more dangerous as well as the cars. Even then we got a huge amount of abuse from some quarters but there was no point in killing people unnecessarily. Was there a reason you decided to partner with Rolex? I’ve had a fifty-year relationship with them. I signed in 1968 and been with Rolex ever since. They have an amazing product, they are beautiful. I was very much focused on long term relationships with brands. This means that you can have continuity for business. We’ve started speaking to your drivers, to make sure you have a career after your driving career. How do you balance all these fast business interests? They are all wonderful people. I enjoy going back to all these locations. I’m flying to Australia for the first race of the season. I’ve been around the sport for some time. It’s blue-chip companies that you need to aim for. How have you managed to be strong in those relationships and not? You underpromise, and over-deliver. You will seldom get the sack. You have to make people enjoy those people who will be there. You have to do all these things with a smile on your face. You have to become part of their team. [Text Wrapping Break]What are the commonalities of all the best drivers ever? Fangio, an Argentinian driver, won the championship five times and won with five different cars. They all have a special something. Lewis Hamilton has chosen to be the Mercedes Benz and are a well-run company and will win world championships. I think the most important thing is mind management. You don’t get over excited and you don’t get too depressed. If you have mind management, you deliver rather than under-driving or over-driving. All great racing drivers have this. How did you develop that mind management? I think I learned that from shooting. I was doing clay pigeon Olympic shooting. When you are shooting at a world championship. If you miss the first target you will never get it back. That was probably the biggest asset I got from that sport. I learned how to handle failure and success in that sport before I got into motorsport. Best piece of advice that you ever received? Don’t think you are better than you are. Worst advice you have ever received? You need to drive faster. One thing to do differently in your career? Have all the guys killed brought back? What does the word disruptive mean to you? Not surrounding yourself with the best people. The people that surround you in whatever walk of life is essential. What would like to change in the world? I’d like to see a cure for dementia. Best Moments ‘I fell in love with motor racing because of my brother.’ ‘If you were always told at school that you were stupid, then you can get an inf