Destination Marketing Podcast

In this bonus episode, Adam discusses some strategies for destinations to help their stakeholders through this time of uncertainty in the tourism industry Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Nick Povalitis, Vice President of Marketing & Sports Development at Rockford Area CVB joins the Destination Marketing Podcast to talk about teaming up with a young NBA champion to better solidify Rockford Illinois as the go-to sports events destination. Topics include collegiate athletics, sports business, the most miserable cities in the U.S., the contributions of Fred VanVleet in marketing the destination, and doing more with less. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this bonus episode, Adam discusses some of the resources available to small business during this time of economic uncertainty. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Adam gives his thoughts and recommendations on navigating the impact of COVID-19 for your destination. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Andi Thoreson, Marketing Director at Fargo, North Dakota joins the Destination Marketing Podcast to talk about the opportunities and challenges of having a destination that is well-known for being the setting for the 1996 film Fargo. Topics include the true experience of Fargo, the Silicone Prairie, the wood chipper, having a dedicated visitor experience manager and understanding how to capitalize on the misconceptions from the film and using them as a benefit to help the destination and the goals of the CVB. "People want experiences, they want to really dive into a community and what separates it. I mean at this point I don't know if there's a city in the world that doesn't have breweries and murals so it's what can you do and what can you create that's unique to your destination." – Andi Thoreson on really understanding what makes your destination unique. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Recorded live from the Connect Travel Leadership Summit in Orlando, Florida, Adam discusses a new technology product with Jason and Mark from RootRez. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Kim Sidoriak, Chief Marketing Officer at Santa Monica CVB, joins the Destination Marketing Podcast to talk about also having the distant future in mind when approaching research and planning for your destination. Topics include brand perception studies, extensive research tactics, social media sentiment analyses, and experience management. "So we want to look at the various places that we want visitors to explore and get to and make sure that that experience is fun, safe, easy and maybe even an experience unto itself." – Kim Sidoriak on the their approach at the Santa Monica CVB. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Cassandra Vasquez, Manager of Digital Marketing at Branson, Missouri, joins the Destination Marketing Podcast to talk about the process of changing the perception of Branson to be an exciting family destination. Topics include brand positioning/messaging, the benefits of a warm and hospitable community, effective digital strategies, audience testing, and partnering with public figures or influencers to see significant impact. "Make sure that you got back to your strategies whether it's behind a computer screen or it's shaking someone's hand out in the community ... that you can really show how much you care as a bureau, especially to the community members and business partners.". - Cassandra Vasquez on the importance of being proactive and embracing your roll in the community as a destination marketer. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Randi Morritt, Director of Marketing at Aurora, Colorado, joins the Destination Marketing Podcast to talk about significant growth and opportunity in a destination. Topics include the Gaylord Rockies Resort, maintaining the inherent local culture, destination partnerships and customizing the visitor experience. "All of our success has really been a proactive approach so if you're constantly waiting for the next hotel renovation or a cool restaurant to open or your city council to change over, I think you're really behind the eight ball in making that change happen because as ... unlikely as it sounds it really can start with one person." – Randi Morritt on the importance of proactivity as a destination marketer. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Adam briefly introduces a new opportunity that destinations can choose to be involved with. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Carla Pendergraft, Director of Marketing at Waco, Texas, joins the Destination Marketing Podcast to talk about dealing with a sudden tourism change. Topics include the impact of Fixer Upper and Chip and Joanna Gaines, catching up with an influx of visitors, and how Waco has benefitted from those new visitors. "The main thing that they help us with is they talk about their love of Waco and convey that to the world. Because of that, people have come to this town and really see it as a tourist destination. Maybe even the most important thing is that locals are starting to look at their town in a more positive way too". - Carla Pendergraft on the impact of Chip and Joanna Gaines on Waco. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Bill Geist from DMOproz (and host of the DMOU Podcast) joins the Destination Marketing Podcast. Topics discussed include his experience in Madison, Wisconsin, Destinations International, and his vision of the future of Destination Marketing. "The political side is crucial because we have to figure out how public money can match up with private money so that we can make the case that this is a great place for quality of life, entrepreneurs, and yeah - visitors" - Bill Geist on the expanding role of Destination Marketers in the public eye. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Chris Pokorski, Manager of Community Relations for the Detroit Metro Convention & Visitors Bureau, joins the Destination Marketing Podcast to talk about marketing an icon of America. Topics discussed include past and current campaigns, building a great partnership with Travel Michigan, and using digital marketing to help identify personas. "When it comes down to it, people make your destination. And that's what has really helped Detroit turn around, come back, and move forward is the people here being so passionate." - Chris Pokorski on understanding your key assets Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Jonathan Freeze, Director of Marketing and Communications at the Greater Raleigh Convention and Visitors Bureau joins the Destination Marketing Podcast to talk Tourism Master Plans. Topics include the process of creating a master plan, selecting a partner for such a plan, and rolling out the plan to your stakeholders. "Be sure to make it a county or a destination wide plan and not just a CVB plan...I think with the comprehensive level of the things that will be talked about in the final report there has to be more organizations involved than just the CVB" -Jonathan Freeze on things to consider in a Tourism Master Plan. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Stephanie Jones, Founder & CEO of the Cultural Heritage Alliance for Tourism, joins the Destination Marketing Podcast to talk cultural heritage tourism. Topics discussed include tapping into cultural heritage tourism, understanding if your destination has a market for cultural heritage tourism, and the benefits of such tourism. "Through our tours, we change a lot of those negative perceptions about heritage neighborhoods or under served communities because people now have walked the community and they've interacted with the locals so they know 'Oh I could come back here on my own and have dinner at this restaurant', and oftentimes, many people do" - Stephanie Jones on the benefits of cultural heritage tourism. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Josh Scheer, Digital Marketing Director at Relic, joins the Destination Marketing Podcast to talk about Simpli.fi, a localized programmatic display advertising platform. Topics include using Simpli.fi for advanced Geo-targeting and Geo-fencing in tourism marketing, use cases of such targeting, and how it differs from other display ad methods. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

As the new year begins, Adam Stoker lays out some New Year's resolutions for destination marketers. Topics include updating technologies, evaluating customer experience, and honing in your target personas. "I want you to give each touchpoint within your destination a letter grade...give yourself a letter grade and the goal is collectively with all your touchpoints to raise your grade one letter grade". -Adam Stoker on evaluating your touchpoints for 2020. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Chris Fair, President & CEO of Resonance, joins the Destination Marketing Podcast to talk about the World's Best Cities and premier the new list. Topics discussed include the methodology for the World's Best Cities rankings, the core six categories, and focusing on the customer experience in your destination. "We tend to think 'more is better'. We've been conditioned to attracting more visitors, and all the metrics by which we're generally judged are quantitative. I think there's a real lack of understanding or appreciation for the qualitative side of the destination side. I think to date, we would all agree the customer experience or the visitor experience is important, but we don't know how to measure it. And that's really what we're trying to address here." - Chris Fair on focusing on other factors than just the quantitative side of things. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Sasha Jackson, Media Director at Relic, joins the Destination Marketing Podcast to talk planning traditional media. Topics include the role of print in the traditional media landscape, buying for tourism clients, and current trends in the TV/Streaming landscape. "You're already investing in traditional media- do it right and invest enough so it is profitable. Even if you are investing but it's a smaller amount and your frequency is low, I don't think it's going to benefit you like you would want it to. So choose one if you have to, but do it right" - Sasha Jackson on planning good media buys. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Will Seccombe, President and CEO of Connect Travel, joins the Destination Marketing Podcast to talk about the importance of continuous learning. Topics discussed include changes Will has seen over the decades he's been in the industry, evolving as the times change, and the marketplace format at Connect Travel conferences. "We're at a place in time where the successful programs of just a few years ago are no longer going to be relevant in the next 3 to 5 years. So if I can help all destination marketers think that way and work that way and learn from each other as they're exploring and coming up with new ideas, we'll all be better off". - Will Seccombe on the importance of constantly innovating in tourism marketing. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

John Ricks, Nebraska Tourism Director joins the Destination Marketing Podcast to talk risks worth taking. Topics discussed include the home run Nebraska Tourism campaign, having the guts to run with a risky idea, and benefiting from earned media. "We knew right from the get go that rather than just informing the public, that we had a real perception problem here and that we had to define and go after changing these perceptions" - John Ricks on the thought process behind the Nebraska Tourism campaign. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Brie Timings joins The Destination Marketing Podcast to talk about influencer marketing and video content. Topics discussed include researching influencers, creating good video content, and being comfortable in front of the camera. "Does their content actually resonate with my destination or my brand? Are they a partier and they're just trying to go to party scenes? Am I a party destination and does that resonate with me?" - Brie Timings on matching up influencers with your destination. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Kevin Wright from Travel Oregon joins the Destination Marketing Podcast to talk going against the grain. Topics include the new Travel Oregon campaign, the media distribution plan around it, and healthy collaboration with an agency. "We wanted to position Oregon as a place where people could find happiness. This idea that people are overworked, they're stressed, the 24 hour news cycle, trying to keep up with your email and all of that - we felt it was just weighing on people... We felt we were well-positioned to almost be the antidote to what was stressing people out." - Kevin Wright on the Travel Oregon campaign. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Tom Love joins the Destination Marketing Podcast to talk branding a destination. Topics include the definition of a brand, touchpoints you can and cannot control, and how to evaluate those touchpoints. "I think for not only destinations, but really for all products and all categories, the brand is the single most important asset you have. It's the most valuable asset a company has next to its employees. And how people perceive you, how they value you, is gold to companies and to destinations." - Tom Love on the importance of branding. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Stephanie Weeks, Social Media Marketing Specialist for Visit Plano, TX joins the Destination Marketing Podcast to talk about Social Media for destinations. Topics include the social media budget, the growth of full-time social media managers in destinations, and the importance of a content calendar. "The social media budget is a really important tool and should be increased every year. If you have a full-time social media manager managing that budget as it grows every year and as digital gets more and more important and print is less and less... having somebody manage that and know what they're doing- it's really important to give them the tools." - Stephanie Weeks on the importance of the social media budget for a destination Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Jess Darington, social media manager and influencer joins the Destination Marketing Podcast to talk social media management. Topics include lessons learned working as a social media influencer, how to choose and work with influencers effectively, and the importance of organic social media. "I'm a firm believer in organic social media instead of just boosting posts or paid promotions. Because the purpose of organic social media - one of the major purposes - is to create a communication with your audience. And if you're just paying for ads, it doesn't really create that authentic dialogue that you need between a destination and the potential visitors." - Jess Darrington on the importance of organic social media. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Chris Spendlove joins the Destination Marketing Podcast to talk tradeshows. Topics discussed include the value of tradeshows, useful tools for destination marketers, and the need to get your destination's foundational branding elements cemented. "This is who we're trying to talk to, this is the list of our unique value propositions that we've identified, let's map these value propositions to the needs of each persona. And then you can start building out messaging, then you can start building out advertising campaigns and from the information you've gathered, you'll know what their watering holes are. Or if you don't, an agency partner will." - Chris Spendlove on the importance of knowing your destination's foundational branding elements. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Leif Pettersen, renowned P/R expert and juggler, joins the Destination Marketing Podcast to talk Public Relations for Destination Marketers. Topics include taking risks in P/R, creating urgency for the media, and common P/R mistakes destinations make. "If it makes you a little bit nervous, it's probably gonna be great...draw the line at panic. If you start to panic, probably a bad idea. But anywhere between 'I'm bored', and 'a little nervous', you're going in the right direction" - Leif Pettersen on taking risks in P/R. Leif's books: https://www.amazon.com/Backpacking-Dracula-Impaler-Vampire-Inspired-ebook/dp/B01EXAF1LU https://www.amazon.com/gp/product/1730712266/ref=dbs_a_def_rwt_bibl_vppi_i1 Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Host Adam Stoker records remotely in this quick update episode. Topics include a Texas Tourism Industry Association Conference recap, a life update for Adam, and an introduction to the Destination Marketing Podcast producer, Kyle. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Colby Remund, Chief Creative Officer at Relic, joins the Destination Marketing Podcast to talk Design Principles. Topics include style guides, mistakes in destination marketing creative, and design principle basics. "Be practical in your approach to developing a style guide. Make sure that your needs are covered in how the style guide is prepared and then hopefully it gives you the foundation moving forward that will minimize the confusion and kind of clear up your brand, paving the way for the future". Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Dave Williams joins the Destination Marketing Podcast to talk destination marketing at the state level. Topics include the Mighty 5 Campaign, the state programs Utah offers to its DMO partners, and tips for DMOs to work better with state partners. "To be able to go from one park to the next just felt like a point of differentiation that nobody else had. And rather than try to be all things to all people, we thought that would get people looking at Utah and get Utah on the map; and once they were interested in the Mighty 5 and went to our website or other websites, they would see all the other amazing things to do around the state"- Dave Williams on the Mighty 5 Campaign. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Jim Bartoo, Director of Marketing for the Nashville Zoo, joins the Destination Marketing Podcast to talk Destinations and Zoos. Topics include the relationships between the Nashville Zoo and the DMO, cooperative marketing efforts, and how to tie an attraction into the overall destination experience. "You can share information with people, they'll pick it up and they'll share it with other people as well. Or they'll come to the zoo, experience that brand, and share it with other people. So you reach these audiences by delivering your brand and sending out your message and giving people something they can talk about"- Jim Bartoo Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Lane Tucker, Operations Manager for Eagle Point resort, joins the Destination Marketing Podcast to talk key partnerships between ski resorts and destinations. Topics include working with other businesses in a destination, challenges DMOs need to be aware of to support a ski resort, and successful tactics to divert traffic from Southern California resorts. "It's hard for a DMO, being the county, to be fair with everybody. You also need to lean on your largest assets. So spreading that stuff out proportionately is something that I think sometimes goes unnoticed because everyone is trying to be fair to everybody but that's not always the correct way to do the promoting."- Lane Tucker on a good partnership between ski resorts and DMOs. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Aileen Ramos, Director of the Tourism office for Laredo, Texas, joins the Destination Marketing podcast to talk Authenticity and Branding. Topics include telling your own story as a destination, taking control of the narrative around your destination, and unique challenges of a border town. "For us, we found the best way to get our message through is bringing people to the destination. We know that once they get here, they see what we're all about and they see the real Laredo". - Aileen Ramos Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Ryan Starks, Director of the Tourism Office for Heber Valley, joins the Destination Marketing Podcast to talk about the relationship between economic development and tourism. Topics include being creative with fundraising, public private partnerships, and the positives of a good relationship between economic development and tourism. "At the county and the city level, there are so many opportunities to connect the dots between tourism and economic development. They really should work hand in hand because tourism is a great form of economic development... Tourism is really the welcome mat to business". - Ryan Starks Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Amrita Gurney, VP of Marketing for Crowdriff, Joins the Destination Marketing Podcast to talk about content. Topics include the importance of content for destination marketers, keeping content current, and the Crowdriff platform. "I think there are two or three themes that are coming up that are challenges that we know people face: one is continuing to get smarter about the way they work. We know that DMOs are struggling with all the content, and channels, and budgets so (we're) helping people connect more with insights that they can use"- Amrita Gurney on how the Crowdriff platform helps Destination Marketers stay on top of content. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Co-host Jordan barker joins the Destination Marketing Podcast as a guest for the first time. Topics include maximizing technology in a tourism marketing role, a rundown of attribution, and the value of testing and learning. "Yes we have a lot of great tools that will help you track the effectiveness of your marketing spend, and that's absolutely the way we should go...the caveat is that there are certain marketing channels that are hard to quantify precisely, so make sure you don't make that mistake of falling so in love with all of the digital channels and forgetting about all the other mechanisms that are out there"- Jordan Barker on the importance of not falling in love exclusively with digital channels in marketing. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Jim Eustace from Bound joins the Destination Marketing Podcast to talk website personalization in destination marketing. Topics include A/B testing on your website, knowing when it's time to personalize your website, and personalization and A/B testing for conventions and events. "I think the first question is: Is your website important? Do you drive traffic to your website? Do you believe that potential visitors come and research before they make a decision to visit your market?" Jim Eustace on knowing when to personalize your website. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Adam Stoker talks about highlights from the first 12 episodes of the Destination Marketing Podcast, recaps some of his favorite insights from guests, and looks forward to the future guests of the show. "You don't get to control the perception of your brand- It's the sum of all of those touch points together...as we think about a destination brand, so many people think that it's just the marketing component." - Adam Stoker on the importance of a well-rounded destination experience. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Lesha Coltharp, the Executive Director of the Tourism Office in Vernal, Utah, joins the Destination Marketing Podcast to talk about navigating a unique tourism economy. Topics include unique challenges of Uintah County, the Origin of Adventure campaign, and finding ways to benefit off the pass through tourist. "We're taught that you need to have something that draws the customer in- it doesn't matter if it's in the travel industry, clothing, perfume, food- it doesn't matter what it is. You have to have something that draws the customer to your product"- Lesha Coltharp Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Hope Stokes, Director of Brand Management for Amarillo, Texas, Joins the Destination Marketing Podcast to talk attribution for a small destination. Topics discussed include using Adara to help make marketing decisions, the value of data in marketing, and useful free technologies for a small destination. "Any time we do anything, we want to make an informed decision- it's never a good idea in marketing to say 'I like this, this is pretty, let's do it'- you need to have some sort of data backing it up".- Hope Stokes on the importance of data in marketing decisions. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Cody Adent joins the Destination Marketing Podcast to talk about building a tourism ecosystem. Topics include the Southern Utah Tourism Conference and the challenges of putting a conference together, lessons in customer activity from Zionnationalpark.com, and the importance of good web design and presentation. "We don't have an overcrowding issue, we have a distribution problem. It's not that we have too many people coming, it's that we have too many people coming to the same place. So if we were to spread them out in a more efficient manner, you wouldn't even know that the park is crowded." -Cody Adent Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Josh Collins from Streetsense joins the Destination Marketing Podcast to talk about technology tools to enhance destination marketing. Topics include under-utilized tools, cost-effective technologies for lower-budget destinations, and the importance of email marketing. "(Permission) is such a key way of thinking about email: Here's this real person that gave me permission, so I need to treat that with the respect and the trust that deserves. What you see is that cost per acquisition versus the lifetime value of that person- there's just no comparison to any other channel on the planet. The return from email is easily 150 to 1 greater than what you see on social, or display, or programmatic, or whatever other channel you want to talk about"- Josh Collins on email marketing. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Falyn Owens, Executive Director of the Garfield County Tourism Office joins the Destination Marketing Podcast. Topics include the Take Your Time campaign, maintaining a good relationship with hotel partners, and effective customer service within destinations. "I don't think people realize that sometimes tourism funds, especially in our county- search and rescue, the ambulance, trash collection, so tourists minimize a lot of the financial impact on the locals... It's important for people to understand so they know they need to treat our visitors the best they can." Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Natalie Randall, Director of the San Juan County Utah Tourism Office, joins the Destination Marketing Podcast to talk about making changes in a traditional market. Topics include bringing new ideas and initiatives into a county, the Make it Monumental campaign, and how to handle the different situations she has encountered with stakeholders in San Juan County. "Trying to get the stakeholders involved- that's always the challenge. In the marketing arm of things, we're always looking to the consumer... We're doing a really great job at helping them, doing outreach to them, getting them interested, and capturing their attention, but so often we forget to capture the attention of our locals that live in the area that are going to be impacted by what we're doing".- Natalie Randall on challenges in her role. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Brook Kaufman, CEO of Casper, Wyoming joins The Destination Marketing Podcast to talk rebranding. Topics include knowing when to rebrand, the most important components of a rebrand, and planning for the rollout. "We have just been, in the last few years, in a place of trying to find some stability for our brand of Casper. So how do you just be 'Visit Casper'? How do we just go back to that and build some authority again and just some stability for either visitors or for our community?" Brook Kaufman on knowing when to rebrand. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Lance Syrett, General Manager of Ruby's Inn, joins the Destination Marketing Podcast to talk about building local support as a destination, challenges and advantages of family businesses, and creating a great visitor experience. "If a DMO person wants to get that buy-in from their partners, go see them. Go visit with them face to face, see what matters to them and act like you care." Lance Syrett on building support with local partners. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Matt Borud joins the Destination Marketing Podcast to talk about the 18 Summers Campaign, moving on from successful campaigns, and coming up with great campaigns that highlight what makes your destination unique. "I actually think the campaign has made me a better father, and I don't know how many ad campaigns you can say that honestly have done that"- Matt Borud on the 18 Summers Campaign. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Mo Parikh from Bandwango joins Adam and Jordan to talk technology in tourism, how the Bandwango technology helps destinations, and how he thinks destinations can improve once a visitor arrives. "You really need to get a deeper understanding of 'great, we did all these things, we drove people to our website, they engaged with our content, but really what happened after that? And it's always been this black box'"- Mo Parikh from Bandwango Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Kaitlin Eskelson from the Utah Tourism Association joins Adam and Jordan to talk navigating outside opinions in a marketing position, mistakes in marketing, and Kaitlin's take on the most important component of tourism marketing. "The Travel and Tourism industry is moving so quickly, we're bound to make mistakes. A lot of what we do is trial and error and I think that, again, going back to that guest experience and having a little bit of humility, it's sometimes just saying 'sorry, we tried our best on that one, it didn't work but we've learned from it and can move forward', I think that's really what people are looking for and what marketing campaigns should be all about. Being authentic, but admitting to when you make a mistake"- Kaitlin Eskelson on making mistakes in marketing. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.