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50: Non-Traditional Methods to Promote a Small Destination with Nick Povalitis
Episode 50

50: Non-Traditional Methods to Promote a Small Destination with Nick Povalitis

“As we were flushing out ‘how do we best diversify our sports event portfolio’... it really opened up an opportunity for us to really tell a specific sports story related to sports tourism.” – Nick Povalitis on the development of a focused strategy on sports events for supporting their destination marketing efforts.

Destination Marketing Podcast

March 17, 202037m 16s

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Show Notes

Nick Povalitis, Vice President of Marketing & Sports Development at Rockford Area CVB joins the Destination Marketing Podcast to talk about teaming up with a young NBA champion to better solidify Rockford Illinois as the go-to sports events destination. Topics include collegiate athletics, sports business, the most miserable cities in the U.S., the contributions of Fred VanVleet in marketing the destination, and doing more with less.

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email [email protected] or visit www.relicagency.com

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