Destination Marketing Podcast

Adam Stoker talks with Stuart Butler, CMO of the Myrtle Beach Area Chamber of Commerce. Today, they discuss using owned media to market your destination, building your own audience, and connecting with consumers through entertainment. "As an industry we have to change and say: 'how do we own an audience? How do we reach people higher in the funnel through branded entertainment so that over time, we can shape their thoughts and behaviors to have a higher propensity to come to our destination?" - Stuart Butler Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

For our 200th episode, Adam recounts the road that led to where he is today — CEO of Relic Agency and host of the Destination Marketing Podcast. “It's amazing to see that this little idea that we had has pioneered an initiative in the industry. Now, I see podcasts popping up all over the place, and the amazing thing is I'm seeing the industry finally catch onto this concept that we really feel like we introduced to the industry." - Adam Stoker Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Today on the Destination Marketing Podcast, Adam is in Springfield, Illinois with Andy Waterman from IllinoiSOUTH and Terri Reifsteck, vice president of Marketing & Community Engagement at Visit Champaign County. In this episode, Andy discusses how he uses TikTok as a means of connecting with potential tourists, and Terri shares how she builds relationships with residents to bring in more visitors. “Everyone these days wants to see what they’re experiencing before they experience it. I think that is what’s so important for us, is putting all this video content out there, that way people can see it before they experience it. I think that’s key.” - Andy Waterman IllinoiSOUTH Tourism Visit Champaign County Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

On this week's episode of the Destination Marketing Podcast, Adam takes the show on the road to Springfield, Illinois. He chats with Sarah Waggoner, tourism manager at Visit Springfield, and Brad Hoey from Experience DeKalb County about their roles at their destinations and how they were able to create immersive visitor experiences. "We're trying to make sure that we give the best visitor experience through the whole community and show things they may not be able to see to really enhance their experience." -Sarah Waggoner Visit Springfield Experience DeKalb County Open Positions at Relic Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

David Holder, CEO at Clarity of Place, joins this episode of the Destination Marketing Podcast to talk about how his organization helps destinations with their strategic plans. Learn about how to make your destination's plan more flexible as well as some tips and tricks on how to make your organization a community shared value. "My view on planning is that there has to be a greater purpose to doing it. It's the ability to use stakeholder engagement as a kickstart. It may put some new expectations on us, but it's going to allow us to carve out our own communication path because now we've gotten them involved." -David Holder Clarity of Place Open Positions at Relic Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

This week on the Destination Marketing Podcast Adam is joined by Robb Wells, President & CEO of Visit Beaufort. Here, Robb shares how his organization has used podcasting to further their public relations efforts and build stronger connections with their visitors. "You really want to make your pitch pop, and a podcast is a unique way of doing that. We’ve had some feedback in which they find that helpful to kind of get the gist of what’s going on." - Robb Wells Visit Beaufort The Inner Coastal Podcast Open Positions at Relic Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

This week on the Destination Marketing Podcast Adam is joined by Lance Woodworth, President & CEO of Destination Toledo. Listen to learn how Lance and his organization support their stakeholders through events and partnerships. Destination Toledo has worked with partners such as Jeep and American Birding to bring invaluable resources to their stakeholders. "It's never too late to learn. We are in an industry that is constantly changing. Always keep an open mind and be a sponge because it's never too late to learn. Continue to learn and embrace new technologies and follow your passion." -Lance Woodworth Destination Toledo Open Positions at Relic Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Adam takes this week's episode of the Destination Marketing Podcast on the road to Dana Point, California. He talks with John Ehlenfeldt, Executive Director of Visit Dana Point, about how John's unique experiences in the travel and tourism industry have prepared him for this role. They discuss some of the challenges that the destination has faced over the past several years, as well as what John and his team hopes to accomplish in the years to come. "My takeaway is I didn't just visit the destination, I actually experienced it from all aspects. That's really what being an inquisitive traveler is. It's about life experiences." -John Ehlenfeldt. Visit Dana Point Listen to the Dana Point Wave Open Positions at Relic Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this week’s episode of The Destination Marketing Podcast, Kyle Edmiston, the president and CEO of Visit Lake Charles, joins Adam to discuss what makes his DMO unique and how his team has benefitted from implementing Volunteer Time Off (VTO). “Having something that’s slightly different, having something that speaks to humanity, having something that speaks to a passion that one individual employee has is just another way that we have to show them that it’s more than just about ‘heads in beds’.” - Kyle Edmiston Visit Lake Charles Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

This week on the Destination Marketing Podcast Adam is joined by Scott Dahl, Director at the Springfield Illinois Convention & Visitors Bureau. Listen to hear how his destination has come up with creative ideas to help increase the average length of visitor stay, boost stakeholder engagement and repurpose an old space into something that will benefit the community for years to come. "What is unique for us is that we allow our team to find a market or space that they are passionate about and make it their own. We then mold it together and put it out for our messaging." -Scott Dahl Visit Springfield Destination Marketing Podcast Destination Marketing Podcast Network Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Journera's Chief Revenue Officer Scott Garner joins Adam to talk about how his company is changing the way tourism brands view and access data. Through a unique partnership with companies such as Marriott and American Airlines, Journera is able to bypass the need for third-party cookies and offer its customers a reliable source of data that was previously unavailable. "We're using our insight to create segments that can help DMOs target those people that show they have those travel behaviors and get that efficiency with their marketing spend. We think that's very important and it helps us create lookalike models." - Scott Garner Journera Destination Marketing Podcast Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this week’s episode of The Destination Marketing Podcast, Charles Harris, the President and CEO of The Reno-Sparks Convention and Visitors Authority joins Adam to discuss his non-traditional path toward becoming a destination marketer and establishing a customer advisory board. Learn more about how customer advisory boards can be beneficial to you and your destination. “It’s a working meeting. The folks that came through at the start said, ‘I’m not sure I’m going to book Reno Tahoe’ or ‘I won’t book Reno Tahoe’. And by the end of the two and a half days, they said, ‘we are now ambassadors for you’.” -Charles Harris Visit Reno Tahoe Destination Marketing Podcast Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this week’s episode of The Destination Marketing Podcast, Rachel O’Neill-Cusey, Director of Sales & Marketing at Visit Dana Point, joins Adam to talk about how she got her start in destination marketing and what it’s like to be a one-person team. She also discusses her experience starting The Dana Point Wave and working with Relic. “As a one-woman show, I can only do what I can do. At first, I was trying to do it all. You can’t do that or you’re not going to sleep and you’re going to get burnt out and nobody wants somebody that’s burnt out.” - Rachel O’Neill-Cusey Visit Dana Point The Dana Point Wave Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

This week on the Destination Marketing Podcast, John Lambeth from Civitas and Mike Testa from Visit Sacramento join Adam to talk about some of the funding options available to destination marketing organizations. Listen to learn more about different tax options as well as how developing a tourism improvement district can help stabilize funding for years to come. "One of the things that have helped us to grow in Sacramento is that we believe in our city. We are passionate about what we do. I know people in the industry are often like that but you can't fake being passionate about the city that you live in. I think some of that passion has been contagious for our elected officials. They believe in what we do because we know the value of what we do." -Mike Testa Civitas Visit Sacramento Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Adam takes the show on the road to Beaufort, South Carolina. He is joined by Victoria Smalls, Executive Director at Gullah Geechee Cultural Heritage Corridor. Listen to them talk about her background in the cultural tourism industry as well as why history and culture play such an important role in telling a destination's story. Adam also talks to Robb Wells about Beaufort's recent award of Southern Living's Best Small Town. "There has been a gap in communication and we want to serve as a liaison and trusted organization that will introduce stakeholders to CVBs and vice versa. Everyone is a stakeholder." -Victoria Smalls Gullah Geechee Cultural Heritage Corridor Visit Beaufort Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this week's episode of The Destination Marketing Podcast, Adam goes in-depth on his trip to Dallas, Texas for Destinations International's CDME Training. Listen as Adam discusses the structure of the training, the important lessons he learned, and the people he met along the way. "I know that there’s gaps in my knowledge and that’s why I wanted to make sure that I went and did this training. I wanted to not only get better on my own in understanding the ins and outs of not only what it takes to market a destination but also what’s happening on the other side of the table.” - Adam Stoker Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

This week on the Destination Marketing Podcast Adam is joined by Elizabeth Keller, Director at the Delaware Office of Tourism. Listen to hear what it was like advertising the home state of President Joe Biden during the election and how she was able to ask another DMO for advice. Other topics include the benefits of being a young professional in the tourism industry and how to effectively market a destination with a limited budget. "Data can be paralyzing sometimes. You get overwhelmed. If you let it tell the narrative and tell you where to go, then your five hundred thousand dollar budget can make a big impact." -Elizabeth Keller Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Jamie Rand joins us in this week's episode of the Destination Marketing Podcast to talk all about some of the things that his destination has been working on over the past several months. Learn how they were able to use a Winnie the Pooh analogy to drive their creative messaging, utilize Carvertise to spread awareness of their campaign and take advantage of data resources to better inform their stakeholders. "I think it's a universal truth that difficult times and struggle is a creative space that usually yields results. It's in that where we have to be more creative. We have to figure out solutions and I think it grew our creativity for sure." -Jamie Rand Visit Spokane Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Will Seccombe is back on this episode of the Destination Marketing Podcast to talk about all of the Connect Travel events coming up in 2022. He and Adam talk through what each event will entail and why each one is important to note as destination marketers are planning their schedule for this year. "Like any of these conferences, learn from others that have done it for a long time. Learn from others that have really cool ideas and go out and develop a plan. Build relationships that are going to help you execute on that plan." -Will Seccombe Connect Travel Events The Travel Vertical Podcast Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, join Adam and Jessica Merrill as they talk about the effects of tourism on communities and why destination marketing is often misunderstood by stakeholders. Learn how Jessica got into the industry, as well as how she has been able to transform her destination with the help of Relic over the past year and a half. "You're providing a better quality of life for the residents even though you're talking to tourists. The ultimate goal at the end of the day is to provide more of the economic impact that then transitions into a better quality of life for the community and the residents." -Jessica Merrill Discover Davis County Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Join Adam on this week's episode of The Destination Marketing Podcast as he chats with AJ Brau, co-founder and CEO of Wander, about some of the intricacies that come with creating maps for destinations. Listen to learn more about Wander and how destinations are using this new innovative platform to help visitors not only navigate their destination but also experience it in new ways. "People say a picture is worth a thousand words but a map is worth a million. I don't think there is a quicker way for someone to understand what a destination has to offer them and imagine themselves there." -AJ Brau Wander Maps Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

This week on the Destination Marketing Podcast, Adam talks to Natasha Lye, PR and Content Specialist at Relic and host of the Inner Coastal Podcast, The Hola Laredo Podcast and Find Your Flow in MoCo. Listen to learn the ins and outs of hosting a podcast and hear some of the things Natasha has learned through hosting over the past two years. "I was worried about making the guest uncomfortable because I wouldn't know how to carry the conversation. What am I supposed to say? How do I lead this conversation? How am I supposed to be this expert when I've never done this before?" - Natasha Lye The Inner Coastal Podcast The Hola Laredo Podcast Find Your Flow in MoCo Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

This week on the Destination Marketing Podcast, Adam is joined in the studio by Greg Star and Mark Ligos from Carvertise. Listen to learn more about how Carvertise is making traditional media more accessible to small and medium-size destinations, as well as how destinations can utilize it to help increase the value of the DMO to its stakeholders. "You can't drive a billboard into the parking lot of an Eagles and Giants game and interact with the fans." -Mark Ligos Carvertise Tourism Media Mayhem Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

This week on the Destination Marketing Podcast, Adam talks with Relic's Executive Creative Director Justin Flack about the importance of branding in destination marketing. Listen to learn why your destination needs a brand strategy as well as what you can do to get started on building one. "You can create a brand but you can never determine what that brand is in the eyes of your visitors or your consumer. You can only influence what they think and everything after that is built on the experience that they have with you or in your destination." -Justin Flack Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

This week on the Destination Marketing Podcast, Adam shares some of his 2022 New Years' resolutions for destination marketers. Learn how you can apply these principles in your destination and how to strengthen your marketing plan in the year to come. "Take a step back and think about what your overarching strategy is. Why do we do what we do?" - Adam Stoker Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Mo Parikh from Bandwango is back on this week's episode of The Destination Marketing Podcast. Listen to hear some of Mo's tips on using Bandwango effectively in your destination as well as the importance of transforming your destination into an e-commerce platform in order to increase stakeholder engagement and improve the overall visitor experience in your community. "Our mission is to enable our customers to support local businesses through the creation of unique experiences. We're on a mission to send ten million people into the doors of local businesses by 2023." -Mo Parikh Bandwango Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

This week on the Destination Marketing Podcast, join Adam as he talks with Andreas Weissenborn, host of the Architects of Destination Advocacy Podcast, about the importance of advocacy in destinations as well as how podcasts can play a key role in not only telling the destination's story but also cultivating a community of trust between your community and your destination marketing organization. The Architects of Destination Advocacy Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Adam is back in the studio in this special episode of the Destination Marketing Podcast. He is joined by Benoit Grouchko and Evan Saunders from Near to talk all about data and how DMOs can utilize Near's technology in their destination. "With the amount of data increasingly scaling and all the focus we put on our end, I really like our ability to keep answering more and more use cases for tourism boards and being able to get one level deeper in supporting their strategy." -Benoit Grouchko Near Tourism Media Mayhem Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this final episode from the 2021 Sports ETA Symposium, Adam chats with Al Kidd, president and CEO of Sports ETA. Listen to hear how he has seen sports help the industry rebound after COVID, and how some of his recommendations on how DMOs can further utilize sports tourism in their destinations. "Sports is really the catalyst to the relaunch of tourism. We're not leading anything. Sports has its rightful place, but the dynamics of staging a new sporting event are different so there's an advantageous process they go through. That's my message to DMOs. Sports is a major catalyst that's playing its role right now in tourism with the relaunch of event activity post-COVID." -Al Kidd Sports ETA Influencer Marketing for Destinations Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

This week on the Destination Marketing Podcast, Adam is joined by Mike Millay from Clancy's Sports Properties. Listen to hear about Mike's experience working with Disney and ESPN and some of the lessons he has learned from his years in the industry. "We made a lot of mistakes but along the way, you learn how to do things better and improve your processes. That helped me hone my business skills. We are a lot more analytical in how we look at events and how we value them once they leave." -Mike Malay Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

This week on the Destination Marketing Podcast, join Adam at the Sports ETA Symposium as he talks to Jennifer Stoll, executive director of the Greater Grand Junction Sports Commission. She recently released a Sports ETA white paper about measuring the success of sports, events and tourism in communities across the country. Listen to hear her words of wisdom on the subject and learn how to define and refine your destination's mission statement. "It's about the expanded definition of success in the industry. We talk so frequently about the economic side of it which we equivocate to heads in beads, that's how we all speak the lingo. Our communities benefit in a variety of ways in addition to the economic side. What does that look like if we start to identify those things and start to tell that story and how does that change our value proposition in our communities?" -Jennifer Stoll White Paper: Expanded Definition of Success for the Sports Events and Tourism Industry Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Adam continues his time in Birmingham, Alabama at the Sports ETA Symposium in this episode of the Destination Marketing Podcast. Join him and Frank Geers, president and CEO of American Cornhole, to talk about how destinations can stand out when they are trying to attract events to their community. "We are looking for long-term partnerships — cities and destinations that want to grow with us. Once you work with us and we figure out a month of the year that works in your system and in ours, if you want to bring us back year in and year out we are open-armed and want that to happen." -Frank Geers American Cornhole Sports ETA Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

This week on the Destination Marketing Podcast, Adam is joined by 2021 Sports ETA Hall of Fame inductee Denny Gann. Listen to hear his advice on how to bring profitable sports events to your destination as well as how to know what kinds of events are a good fit for your community. "Always design your events with athletic eyes. Look at it through John Brown's eyes if you want to sell it to John Brown. Look at it as the soccer player. What's he going to see? What is the volleyball player going to do? Structure your event for that athlete and the rest will follow." -Denny Gann Explore Sioux City Denny Gann Hall of Fame Tourism Media Mayhem Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

This week on the Destination Marketing Podcast, Adam is joined by David Galbaugh, Vice President of Sports Sales & Marketing at Greater Birmingham CVB. Listen to learn how his destination has been preparing to host the 2022 World Games and how they predict that this huge event will impact their destination. "Do your due diligence and make sure that the event is a good fit for your community, and then go out and put your heart and soul into it. Every destination is special and every destination has what it takes to bring in multiple events if you make sure it's a good fit." -David Galbaugh Visit Birmingham Birmingham Sports 2022 World Games Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Adam is joined by Brook Jung, Executive Director of Visit Hopkinsville and President of Team Kentucky. They chat about what it’s like to be part of Team Kentucky and how small DMOs can benefit by collaborating with each other. "Give folks organic information about what is true and authentic to your destination, because that is appealing and it is going to appeal to an events rights holder. It may take a little bit of time to find the perfect fit, but be true to yourself and your destination." -Brook Jung Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Today on the Destination Marketing Podcast, Adam is on the road at the Sports ETA Symposium in Birmingham, Alabama. He is joined in this episode by Jackie Reau, CEO of Game Day Communications. Listen to hear how she was able to help Cincinnati bid for the 2026 FIFA world cup, and what it would look like if the city were to be chosen to host this global event. "Once you have those partnerships and relationships, it becomes much easier to rally around and do this. It's a lot of work but it's potentially very rewarding." -Jackie Reau Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Get a sneak-peek into the Travel Vertical Podcast in this episode of the Destination Marketing Podcast. Adam and Laurie are joined by Amir Eylon, president & CEO at Longwoods International, to talk about how his company has been helping destination marketing organizations discover traveler sentiment throughout the pandemic by producing weekly reports since early 2020. Learn how it works, why it was started and how your destination can benefit from this tool. Learn more about the Traveler Sentiment Survey here. Check out the Travel Vertical Podcast. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Adam is joined by Marc Garcia, President, and CEO of Visit Mesa, AZ. Listen to learn how he was able to make his destination the country’s first autism-certified city and his recommendations on providing key stakeholders with education about autism. Also, learn some of the things coming up for Mesa including the largest amateur sports complex in the nation. "Often when we talk about autism, we are talking about kids. Well, these kids are going to be adults. Is the country ready — is the world ready to provide the services necessary to these folks? Not right now." -Marc Garcia Visit Mesa Learn more about Mesa's autism certification here. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Adam is joined by Wes Rhea, CEO of Visit Stockton, CA. Listen to hear how Wes is working to improve resident sentiment in his community by using tools from Bandwango and Zartico to help not only tell the destination's story but prove the brand's effectiveness to stakeholders and residents. "We're all selling quality of life in some way. Economic development sometimes can sell square footage, buildings and incentives, but when it really comes down to it a company is not going to move their business or employees there because you have great square footage. It's really about how is it to live in your city." -Wes Rhea Visit Stockton Bandwango Zartico Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Adam is joined by Jason Holic, vice president of business applications & insights at Experience Kissimmee. Learn about how Kissimmee has discovered a new way to measure the impact of a DMO on the community through its new tool The Impactulator. "There is an interplay between branding and performance marketing. If you can figure out how that works for your destination, then you can get everybody within your DMO to work together and more easily communicate to your stakeholders, partners and members based on those metrics that they need." -Jason Holic The Impactulator Experience Kissimmee Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

The Destination Marketing Podcast is back with another episode, live from eTourism summit in Las Vegas. Adam is joined by Shelbi Walker, Engagement & Sales Manager at Visit Concord, CA, to find out how she was able to increase stakeholder engagement through volunteering in her community. Listen to learn from her experiences and hear how she was able to become a member of the board of directors for one of these nonprofits. "Once a month, I try and have a volunteer opportunity for us to do. I think that it has created incredible relationships for us, especially during this time. Getting out and showing that you're selling the community but you're also trying to be in the community helps the community see that you care about it." -Shelbi Walker Visit Concord Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

On this episode of the Destination Marketing Podcast, Adam is joined at the eTourism Summit by Mark Romig, Chief Marketing Officer for New Orleans & Company. Listen to learn how New Orleans handles hurricane crises as well as how Mark has utilized influencer marketing to help tell his destination’s story. "Connect with an agency or someone who works in this world of influencers. It's important because there are so many influencers out there. Give it a shot. If you haven't done it before, I recommend that you try the influencer program and I think you won't be disappointed." -Mark Romig Visit New Orleans The Influencer Marketing for Destinations Podcast Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Adam takes the show on the road to the 2021 eTourism Summit in Las Vegas, Nevada. He is joined by Leena Riggs, director of marketing & partnerships at Visit Rancho Cordova. Listen to hear some of the highlights of the convention so far, including an interesting comparison between Marvel's Loki and destination marketers. Also, find out Leena's organization has taken an active approach in volunteering in the community by helping fire evacuees gain access to essential hygiene elements. "They used Marvel storytelling to help us understand variants within marketing. We're all talking about the same thing so when we are targeting someone, we need to be mindful of what the hotel marketers are doing because they're basically a variant of ourselves." -Leena Riggs Visit Rancho Cordova Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Adam is joined by Charles Lammers, Creative Assets Manager at Wyoming Office of Tourism. Listen to learn why it’s important to have an asset management system, and how it can be helpful to those who are trying to market the destination. "When tourists visit our state, they're visiting our communities and local businesses as well. We want the tourists and the local residents to feel the same kind of sentiment about being good stewards in this area." -Charles Lammers Visit Wyoming Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, we go back in time to Destination International's 2021 annual conference, where Adam was able to talk to Aileen Ramos and Robb Wells about all things podcast. Listen to learn some of the reasons why incorporating this new medium in the mix is important, and some surprising things that Aileen and Robb have seen happen with their own podcasts. The Hola Laredo Podcast The Inner Coastal Podcast Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this bonus episode of the Destination Marketing Podcast, Adam reviews some changes that have been happening in the industry and how it can affect those who are early in their destination marketing careers. Resources Mentioned: The Destination Marketing Podcast Network Destinations International CDME Destination on the Left DMOU with Bill Geist Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Adam finishes his trip to the Utah Tourism Conference. He is joined by Darren Dunn, president and CEO of Zartico, to talk about a new product feature that recently launched. Josh Scheer, digital marketing director at Relic, also joins this episode as a special guest host. He chats with Vicki Varela and Dave Williams from the Utah Office of Tourism about how the tourism industry has changed over the past 20 years and Dave’s recent induction into the Utah Tourism Hall of Fame. Zartico Utah Office of Tourism Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Adam continues his conversations with industry professionals at the Utah Tourism Conference. Listen to hear from Julie Terrill with Explore Logan, Kevin Lewis with Visit Greater Zion, and the team from Rootrez talk about what they've learned from the conference so far and what changes they have learned from their destination over the past year. Explore Logan Visit Greater Zion Rootrez The Influencer Marketing for Destinations Podcast Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Adam takes the show on the road to the 2021 Utah Tourism Conference in Ogden, Utah. He is joined by AJ Brau from Wander, Sara Toliver from Visit Ogden, and Nathan Rafferty from Ski Utah. Listen to hear their conversations about what's been going on in the industry, as well as what each organization is currently doing to shape the future of destination marketing. Wander Visit Ogden Ski Utah Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Adam is joined by Stuart Butler, Chief Marketing Officer at Visit Myrtle Beach. Having recently transitioned from the agency side to the destination side, listen to hear how Stuart is utilizing his unique background to improve the use of high-quality content within the destination. "Content is not just king, but it's everything. Everything you do is content in some form or fashion. Everyone is consuming content and if you're not publishing great content as things get more competitive, you're going to get lost in the shuffle. You have to create content that people choose to consume." -Stuart Butler Visit Myrtle Beach Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.