Destination Marketing Podcast

Join Adam Stoker on the Destination Marketing Podcast for a unique and fascinating episode featuring ChatGPT, the state-of-the-art AI language model created by OpenAI. Through guest JP's voice, ChatGPT shares valuable insights on various topics related to the tourism industry, including unique destinations, challenges faced by the industry, and the importance of resilience and adaptability. From discussing outdated destination marketing tactics to upcoming trends that will affect travel and tourism, ChatGPT offers valuable insights for anyone in the destination marketing industry looking to stay ahead of the curve. As the conversation turns to the topic of AI, Adam and JP discuss the effective use of AI in the tourism industry and the importance of considering where the answers from AI language models are coming from. Sponsored by Bandwango, this episode is a must-listen for anyone looking to learn more about the state of the tourism industry and the strategies used to effectively promote tourism destinations. Learn more about Bandwango at https://www.bandwango.com/dmp. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Subscribe to our newsletter! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].

Today Adam Stoker sits down with Jason Linder, the CEO of Ripe, a company formerly known as RootRez. As a travel and technology company based in Salt Lake City, Utah, RootRez has been helping destination, event, and travel-related websites best connect travelers to lodging partners since 2015. Jason explains how their services can benefit DMOs and offers valuable insights into the importance of having a local focus in the travel industry. Jason shares his experience of rebranding RootRez to Ripe with Relic Agency, discussing the challenges and benefits of completely rebranding a company right down to the name, and when a company should consider doing so. For those who may be considering a rebranding process, Jason offers some practical suggestions on how to approach the process. Finally, the discussion turns to the future of the tourism industry, and Jason shares his thoughts on how artificial intelligence is shaping the industry. He highlights the importance of understanding AI and its potential impact on the travel industry, and how DMOs can stay ahead of the curve in this rapidly changing landscape. "With Ripe, we can help [DMOs] better serve those visitors at that opportune moment when they're ready to research and book and help [DMOs] realize the value of their effort that they bring in the lodging category." - Jason Linder Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Subscribe to our newsletter! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].

CEO Mo Parikh has pioneered a technology company that is revolutionizing the tourism industry — Bandwango. In this episode, Mo shares his insights on what Bandwango is and how it can help destinations drive visitation. Bandwango's unique technology is making waves by allowing communities to organize things to do into free and paid experiences that integrate directly into websites. This integration generates leads and drives revenue for organizations, while providing a seamless user experience for customers. But Mo and Adam discuss more than just what Bandwango is currently doing; later, they talk about the role that artificial intelligence will play in the future of the tourism industry. Mo discusses the potential for personalization when it comes to trip itineraries and the potential to create more dynamic pricing models, which will truly revolutionize the way people travel. Gain valuable insights into how Bandwango is transforming the tourism industry and how AI will play a significant role in shaping its future, as well. Learn more about Bandwango at https://www.bandwango.com/dmp. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].

Listen to an insightful conversation with two dynamic leaders in the tourism industry - Steve Arrison, CEO at Visit Hot Springs, and JR Shaw, Executive Director of Destination Rogers and Executive Vice President of the Rogers-Lowell Chamber. These guests share their expertise and insights on topics like collaborating with nearby destinations to drive visitation, emphasizing the importance of building partnerships and leveraging the strengths of your competitors to create a more robust tourism experience for visitors. The discussion also delves into Arkansas' unique way of funding their tourism organizations through lodging tax, and how this has enabled these destinations to invest in their tourism infrastructure and attract more visitors. Furthermore, the conversation takes a deep dive into a difficult employment situation that Steve Arrison faced in Visit Hot Springs, a destination with a low population and high visitation. Join Adam for an engaging and thought-provoking discussion that highlights the importance of collaboration, creativity, and innovation in the tourism industry. You can have those mechanisms as much as you want but unless there's a plan, unless there's solid marketing, unless there's a strategy, unless there are partners out there that can collaborate with the state . . . then everybody's going off in their own different directions and you don't get that unified voice that you need to have." - Steve Arrison Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].

Adam takes the podcast on the road once again at the Arkansas Tourism Conference, speaking with two esteemed guests: Travis Napper, the Director of Tourism at Arkansas Tourism, and Karen Trevino, the President & CEO at North Little Rock Convention & Visitors Bureau. Travis Napper focused on the importance of the Natural State brand in driving tourism to Arkansas, sharing his insights on how the state has successfully developed and marketed its unique identity to attract visitors from around the world. From its stunning natural beauty to its vibrant culture and rich history, Arkansas has a lot to offer, and Travis explained how his team is working hard to showcase these assets through innovative marketing strategies. Karen Trevino shared a new technology that involves using virtual reality to train employees in tourism and hospitality roles. Karen highlighted the importance of providing top-notch customer service in these industries, and how virtual reality can help employees develop the skills and confidence they need to deliver an exceptional experience for every guest. She shared some fascinating examples of how her team is using this cutting-edge technology to enhance training programs and improve overall performance. "The natural state brand fits to a T what we offer as a prime destination for outdoor enthusiasts. I think we offer something that people want — and that need — for their health, for their well being. It's gonna be good for the future of our humanity for people to get outside and experience that and we offer it in abundance at the highest level. We want to continue to double down on that." - Travis Napper Learn more about Bandwango at https://www.bandwango.com/dmp. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].

Lauren Cleland, the Director of Marketing and Data Intelligence at Visit Savannah, discusses a recent successful pop-up event they hosted in New York City. She shares valuable insights into why pop-up events are an effective way to advertise your destination, regardless of its size or budget. She also provides insider tips on how to plan and execute such an event and emphasizes the significance of marketing that requires minimal effort on the consumer's part. With plans to host another event in Chicago soon, this episode is a must-listen for anyone looking to increase tourism and drive more visitors to their destination. Join us as we dive deep into the details of experiential advertising. "If you have a big idea don't shoot it down before you ever give yourself a chance to make some magic happen. I don't care if that big idea is a new website, if it's having a TikTok account, if that big idea is having a pop up event. Don't talk yourself out of something and don't let someone else talk you out of something if you believe in it." - Lauren Cleland Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Subscribe to our newsletter! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].

Candace Carr Strauss, VP of Marketing and Communications at the Montana Chamber of Commerce, shares valuable insights about Montana's innovative approach to tourism data collection, which has helped them better understand visitor behaviors and preferences. In this engaging conversation, Candace also discusses the importance of tourism resiliency and how destinations can be better prepared for unexpected events and crises. Tune in to discover how Montana is leading the way in sustainable tourism practices and learn actionable strategies for enhancing your own destination's resiliency. Inaugural Convergence webpage. Learn more about Bandwango at https://www.bandwango.com/dmp. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].

Managing Director Patrick Manning to talk about the exciting Black Desert Resort in southern Utah. Joining us today, Manning shares his vision of creating a gathering place that offers endless fun, delicious food, and a vibrant music scene for people of all ages to enjoy. As we delve into the topic, he highlights his goal of offering a unique culinary experience that perfectly complements the resort's music and golf scene. Manning provides insights into his efforts to make the Black Desert Resort stand out from other resorts in the region. His commitment to creating an all-encompassing experience for guests is evident, and his passion for the project is infectious. Tune in to hear all about the Black Desert Resort and discover how Patrick Manning is setting out to create a truly memorable experience for all those who visit. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].

In response to a recent question posed by a listener, social media specialist McKenna Parkinson joins Adam to talk about the Instagram collaboration feature and its impact on social media marketing. McKenna sheds light on how Instagram collaborations can help travel destinations build brand awareness and increase engagement while providing valuable tips for businesses looking to make the most out of this feature and establish successful partnerships on the platform. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].

How much do you think popular media such as movies and TV Shows impact tourism? That's one of the questions researched by Melissa Weddell and her team at the University of Montana. Melissa joins Adam on today's episode to talk about how "Yellowstone", Paramount's hit TV show that's filmed in Montana, impacts tourism in the state. Listen to learn more about the show's means for visitation, economics and housing in Montana. "Yeah, when something comes this popular, there's a lot of tension. And people are like, you know, 'it's too crowded, there's too many people' and other people are like, 'we need more films, this is great, we need more'. I think those are the struggles" - Melissa Weddell Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].

What goes into a modern DMO website? Todd O'Leary and Achilles Stravoravdis of Sonoma County Tourism join Adam on this episode to discuss this. For longtime fans of The Travel Vertical Podcast, Todd provides an update on the "Sonoma Sound" project that he talked about with Adam and Laurie Jo Miller Farr in August of 2021. In this episode, you’ll also learn about building websites around user data and the importance of website content audits when going through a rebuild. "You need to make sure that the foundation, which is content, let's be honest, for DMOs it's content, right...is completely thorough and scrubbed prior to doing anything or you're just repeating, you're copying and pasting the mistakes that you made before. So that content audit is everything." - Achilles Stravoravdis Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].

Meegan Winters, Co-Founder and CEO of AbleVu, joins us on the show today to talk all things accessibility. Learn more about the platform and how destinations are utilizing it with their stakeholders to promote accessibility and inclusion within their communities. Meegan and Adam discuss the history of the platform as well as what users can expect in the upcoming years. "One of the characteristics of someone on the spectrum is a need for routine and difficulty with transitions and trying new things for the first time. That’s why travel is becomes so difficult. This was something that was on my heart. Experiences are something that I thrive on. It feeds my soul to have experiences and I want that for everybody." -Meegan Winters Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].

What is wellness travel? It's more than yoga retreats and meditative programs. Sahara Rose De Vore — founder of the Travel Coach Network and owner of the WTTM Consulting Group — advocates for the mental, emotional and spiritual health benefits of tourism, drawing from her own extensive travel experience and experiences of the countless vacationers she's spoken with. Having visited 84 countries in just 10 years, she shares how travel has improved her quality of life and claims, "travel is wellness and wellness is travel."The wellness tourism industry is on the rise and Adam and Sahara Rose discuss how marketers can capitalize on the health benefits of their destinations. "There's no such thing as selling travel; we're selling a feeling, transformation, or outcome that someone is looking for. So it's more speaking to that — how can your destination make that traveler feel before they get there, while they're there, and how can they feel when they return home . . . at a wellness standpoint." - Sahara Rose De Vore Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].

Diane Charno's background in advertising gives her a unique perspective as vice president of brand and communications at Visit Myrtle Beach. Merging her experiences working with a diverse collection of organizations in the agency world, she now applies it to her destination. Owned media and branded entertainment is proving to be a vital part of their marketing plan, making Myrtle Beach more than a destination but also a lifestyle. Diane recommends investing in the future by building audiences through a “content first, destination second” approach. "Each show has its own kind of purpose, audience and story that they're trying to tell and it's not always about the beach. We felt we needed to do that to really build that audience; we wanted to make it more entertaining and give people a reason to tune in, more than just when they're planning a trip to the beach, but to really make it a part of their lives 24/7." - Diane Charno Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].

Host of iHeart Radio's Speaking of Travel Marilyn Ball talks about tourism marketing today. Once a marketing executive herself, Marilyn shares insights she's gained on the power of positioning and partnering with the perfect agency. Creativity is key, she says, and remembering what potential visitors are looking for is at the center of it all. "I feel the best way is to be your honest, authentic self, and even though they're asking specific questions, just put down what you want to put down what you feel are your strengths. Sometimes you just have to [say], we've worked with a lot of destinations, here are things that we feel are really important to include in that RFP process that is not there, and here's how we would answer those questions.'" - Marilyn Ball on responding to a destination's RFP Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

As we look ahead to 2023, it's good to remember what we learned in 2022. This episode is a compilation of our favorite moments last year including destination branding tips, calculating the exact color of a Puerto Rican sunset, and getting bitten by a peacock. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

This week on the Destination Marketing Podcast, we are gearing up to attend Desticon, a conference for the "destruptors" in the tourism industry. Founder of the event and Co-founder of Destination Innovate, Jennifer Barbee joins us to talk about Desticon and how everyone can get involved. Listen to learn everything you need to know about this year's event, as well as some of Adam and Jenn's hot takes on Twitter. "The event came from a want that I had many years ago which is to bring national-level education in marketing to the community level. Desticon started in a community focus and what I love about it most is that you are going to see fresh new faces and some really brilliant minds in tourism that you wouldn't see at other conferences." -Jennifer Barbee Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

As the economy begins to head towards a recession, many companies are cutting down on costs. In times like these, demonstrating your value both as a destination and as an individual becomes invaluable. In the New Year's episode, Adam discusses building a brand, harnessing owned media, and what we can all learn from Kim Kardashian. "And I think it's more important than ever to take the steps now to play the long game instead of the transactional game of just let's run an ad and get a head in a bed. Let's build a loyal following, a loyal audience, that's gonna stick with us for years to come." - Adam Stoker Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

How can destinations use podcasting to build and maximize their owned media? This is a topic that Adam delves into in a presentation at the eTourism Summit with Stuart Butler and Melea Hames, proud clients of the Destination Marketing Podcast Network. "Audio is such a powerful format because it provides the concept of passive consumption, and allows you to tell a much deeper story. [People can listen] while they're driving in the car, while they're doing laundry, going to the gym, and that's when the lightbulb turned on for me. That podcasting was really going to be a thing." - Adam Stoker Visit Myrtle Beach Unexpected Adventures in North Alabama Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Adam sits down with Nathanael Saldaña this week on the Destination Marketing Podcast to talk about the power of owned media and why it is so important for destinations to start building a loyal audience. Senior Manager of Brand and Content Studio at Experience Kissimmee, Nathanael talks about his career change and how his unique background prepared him to lead the largest owned media initiative in the history of his destination. Click play for what Experience Kissimmee is doing and how they hope to grow the program. "The things that touch people's hearts are the things that they remember. If your goal is strictly educational, it will educate people but it won't touch them emotionally, it wont create a bond or a connection that will make them remember their destination the next time they're talking to their family and planning a vacation." - Nathanael Saldaña Experience Kissimmee Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Rachel O'Neill Cusey recently left Dana Point, California to become the President & CEO at Visit Laguna Beach. In this episode, she talks with Adam about adjusting to a new role and immersing herself into a new community. "I always tell people that failure, to me, is not a bad thing. Failure is actually a really, really good thing because it means you tried something. You can't fail if you don't try something new." - Rachel O'Neill Cusey Visit Laguna Beach Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Today, Adam chats with Andi Jaspersen, prior Destination Marketing Podcast guest, past experience and marketing manager at Visit Cheyenne, and current PR director at Relic. From crafting good memories for visitors to mapping out your destination's top priorities, in this episode, Andi talks building a brand image and how it can change everything. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

There have been a lot of changes in the labor market in the past few years, especially in the tourism industry, which is why Adam sits down with two representatives from Searchwide Global today. President and CEO Mike Gamble and Director of Marketing Cambria Jones discuss the tourism and travel job market, tackling issues ranging from shortage of labor to talent authenticity. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Executive Director Marcus Carney, shares his experience in joining Visit Yuma and shaking things up. Later, he describes what it's like running a campaign for destination funding and gives tips for other destinations in similar situations. "A lot of our messaging was around the positive things we do . . . and so whether or not it passes, we at least can rely on the fact that we got our messages out. We feel that we talked to a lot of good people who recognize that what we do is important." - Marcus Carney Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

How can a destination optimize TikTok's niche segmentation to boost engagement and drive real-life results? This is a question Adam and Cody set out to answer. Cody talks all things social media, from pushing past posting pitfalls to influencer collaborations. Today, we learn that digital marketing strategy starts with leveraging a destination's offerings. "If I could give a DMO, or PMO or state organization advice [it would be to] have freedom, empowerment, and curiosity. If you can have those things with your team, and kind of give them the leeway to play, that's kind of the baseline that you want to have." - Cody Chomiak Travel Manitoba Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Adam is on the road this week with Don Welsh, president and CEO at Destinations International. Together, they chat about opportunities to learn and discuss the close-knit community that is the travel and tourism industry. "We now have a larger group of people that can rely on in this community. We believe strongly in community . . . the benefit of being a member of [Destinations International] is you're not alone." - Don Welsh Destinations International Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Pratt Redd of Visit Blanding tells Adam about his experience in the digital marketing sphere. He shares his tips on targeting unique audiences across social media platforms and how his online efforts have affected visitor traffic to their sites in southern Utah. "Every Friday night at seven I usually post something that just seems Instagram likes it, my followers seem to be the most engaged around that time — maybe Saturday evening as well. But if I do that at Tuesday at seven, yeah nothing, it's much lower engagement." - Pratt Redd Visit Blanding Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Members of the Utah Tourism Conference board, Joan and Lesha, share their thoughts on what makes small destinations stand out. With Adam, they discuss the genuine and authentic culture that the tourism industry has and how we can build relationships with competitors to strengthen ourselves and each other. "[This industry is] a family, it's a collaboration . . . we don't compete, we just support and prop each other up. It's what we what do." - Joan Hammer Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Recorded live at the Utah Tourism Conference, Adam chats with Lance Syrett. Lance is the general manager at Ruby's Inn, the closest lodging to Bryce Canyon National Park. He shares his experience advertising the western show that recent Destination Marketing Podcast guest, Rosevelt Rawls, performed at last summer. Hear about how Lance has transformed Ruby's Inn from just another hotel to an immersive tourist experience. "No matter what you think about country music or any live show or dinner show, if we can get you through the door you're gonna love it . . . we always have a hard time telling that story, but thank goodness we have a good advertising partner that helps us do that." - Lance Syrett Ruby's Inn Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Today, Camille Johnson-Taylor joins Adam at the Utah Tourism Conference. With podcast manager Julie Sheffield, they chat about how Kane County is giving purpose to podcasting. Get an inside look at how they brainstorm creative concepts for episode topics and why audio media was the next step for their destination. "I'm not afraid to fail. You know, because not everything is a surefire thing, but I'm definitely interested in this listening space. I'm addicted to it myself." - Camille Johnson-Taylor Visit Southern Utah Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this musical episode of the Destination Marketing Podcast, Adam continues his time at the Utah Tourism Conference with an interview with Rosevelt Rawls and Sean Gasaway to talk all about their new song Fallin' In Love With Utah. Find out what inspired the song and why it has touched the lives of so many. Stay tuned to the end to hear the song for yourself! Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Florian Hermann, founder and CEO at Hermann Global, joins us for another episode at the Utah Tourism Conference. They chat about increasing visitor traffic to smaller destinations and the landscape of international travel in the near future. ". . . The airlines are incredible wizards with technology [because] of where they put flights in. If they put the right flights in Salt Lake City — I mean, they wouldn't do this if they didn't see the visitation coming." - Florian Hermann Hermann Global Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

We're back with another Utah Tourism Conference mini-episode, this time with Darren Dunn, President and Co-Founder of Zartico. Him and Adam talk about obstacles Darren and his team faced when developing the world's first destination management platform and how they overcame them. "Prior to starting this company, I had many a person in silicon valley tell me 'you will never be able to raise a dime on a company that's focused on the destination industry.' And I'm like, challenge accepted, let's go, giddy up." - Darren Dunn Zartico Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Adam takes a trip to the Utah Tourism conference and speaks with Nathan Rafferty, CEO of Ski Utah, on today's mini-episode. Hear about projections for ski resort success this year and the value of consistent branding. "For me, The Greatest Snow On Earth ™ is like Kleenex and facial tissue, you know? It's synonymous, and as long as I'm at Ski Utah, we will never move away from [this campaign]." - Nathan Rafferty Ski Utah Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

President and CEO of Visit North Alabama, Tami Reist, makes an appearance on today's episode. Hear about how her destination's award-winning podcast has made all the difference in their PR efforts. You can find the Unexpected Adventures in North Alabama podcast anywhere you listen to podcasts, including Apple Podcasts and Spotify. "It's not always about the money, it's about giving them the training they need. In a really nice hotel where the people that are staying with you are making six figures or more and they're making less than twenty dollars, they need to be able to take on a conversation and feel good about the situation. that's the whole reason behind this; I don't want people to sink, I want them to swim." - Tami Reist Visit North Alabama Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Subscribe to our newsletter! Do you want to be featured on the show? Send us a voice message! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Adam talks with Jaimie Hart, senior marketing manager at Discover The Palm Beaches, about working remotely and traveling the world. Jaimie discusses arranging group events and marketing to companies and organizations at a destination where individual leisure is the norm. Later, she dives into the value of print advertising in a world of technology. "We have to really listen and understand like — what are the questions that you are getting from your planners and your customers? What are they looking for and how is the industry changing? We can read studies and researches being done all day, but when we can really drill down and say this is what they need, those are insights that are invaluable to us as marketers." - Jaimie Hart Discover The Palm Beaches Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this week's episode of the Destination Marketing Podcast, Adam is joined by Jay Kinghorn, co-founder and chief innovation officer at Zartico. They discuss Zartico's upcoming launch and how its new features will benefit destinations as they make decisions about their marketing plan. Learn how this update can benefit you and listen to some of Jay's insight into the destination data industry. "What we see is that those benchmarks and accountability has a lot of opportunity for the DMO to really show what they do more clearly and transparently articulate all of the great benefits that their hard work does in benefiting the community that they live in." - Jay Kinghorn Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Alabama Tourism Director Lee Sentell talks space camp and annual marketing campaigns in this episode of the Destination Marketing Podcast. Later, he dives into do-it-yourself tours and the importance of packaging tourist attractions for visitors. "The key is to have multiple forms of content, and then the tour is allowed that. Not tour as in you can go out and buy a package, but that you can do your own — particularly around food." - Lee Sentell Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

This week on the Destination Marketing Podcast, Adam talks with Todd Aaronson, CEO at Visit Modesto. They discuss how agricultural tourism has been crucial in the rapid growth of Modesto as a destination, and how the annual Almond Blossom Cruise has brought in over 100,000 visitors in the off-season. They also talk about what Antonio Banderas and Catherine Zeta-Jones have to do with the area and how cannabis tourism has been a surprising addition to the destination experience. "By creating experiences around what the natural environment provides, we have been able to drive incredible tourism into the region." -Todd Aaronson Visit Modesto Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

This week on the Destination Marketing Podcast, Adam continues his trip to the Destinations International Annual Convention. In this episode, he talks with Dave Parulo, President and CEO of Visit Tualatin Valley. They discuss how Dave’s destination has utilized agriculture in their tourism marketing plan, and how tourism has been a workforce and economic development driver in their area. "I think Covid taught us that we spend a lot of time talking about bringing visitors in and talking to them, but I think it drilled home to us, the destination management organization, that it's about the residents, resident sentiment and resident pride." -Dave Parulo Visit Tualatin Valley Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

This week on the Destination Marketing Podcast, Adam takes the show international to Toronto, Canada at the Destinations International Annual Convention. In this episode, he talks with Andi Jaspersen, experience and marketing manager at Visit Cheyenne and future PR director at Relic. They discuss her background and how living in Japan gave her a new appreciation for the hospitality industry and an understanding of the importance of the visitor experience in a destination. Learn how she is able to craft visitor experiences in her role and what advice she gives to others in the industry. "I want to actively work with the partners in our community and make sure that they are finding ways to leverage themselves in an immersive and impactful way for the visitor." -Andi Jaspersen Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Adam wraps up his trip to Arkansas in this week’s episode of the Destination Marketing Podcast. He talks to Kalene Griffith, president, and CEO of Visit Bentonville, about what it’s like to be the hometown of Walmart. They also discuss how to get your community to buy into your destination organization, and why it’s important to say yes and make things happen for your stakeholders. "We’re gonna say yes to what you need. There might be a 'yes, but' or a 'yes, and' or you may have to compromise a little bit on your vision because we can’t cater to everything. But in my view, whatever you come to us about, if we have the amenities and facilities, we’re gonna say yes to you. That is our goal." - Kalene Griffith Visit Bentonville Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Adam continues his trip to Arkansas in this week’s episode of the Destination Marketing Podcast. In this episode, he talks with Molly Rawn, CEO of Experience Fayetteville, about how her organization pulled off the Cyclo-Cross World Championships and why her destination is so bike friendly. They also discuss Explore Fayetteville’s relationship to the University of Arkansas and how they collaborate to achieve success. “We act like tourism is just in this silo and we’re our own thing but we are a part of the community. Get engaged on the city side of things.” -Molly Rawn Experience Fayetteville Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Adam continues his trip to Arkansas in this episode of the Destination Marketing Podcast. He meets with Travis Napper, director of tourism at Arkansas Tourism. They talk about what it's like to run tourism at the state level during the pandemic and how Arkansas was able to surpass expectations with visitation in 2020. They also discuss how to make a destination bike-friendly as well as what Arkansas is doing to prepare for the upcoming 2024 total solar eclipse. "It takes two. You have to be there listening, participating, and knowledgeable about what's going on and the opportunities there. We can make lots of opportunities available but if you're not willing to listen, we will not always be able to pick up the phone and call every single partner." -Travis Napper Tourism Arkansas Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

This week on the Destination Marketing Podcast, Adam continues his trip in Arkansas and meets up with Gretchen Hall, Chief Operations Officer at Destinations International. They chat about her recent move from Visit Little Rock to Destinations International and some of the things that she has learned in her new role. “You might be a small destination or a large destination but we all have similar issues, whether that be trying to work toward becoming a community shared value, or providing tools to provide relevancy and measurement of the impact of destination organizations. We are scaling that so that all of our membership base can utilize those tools and become successful in their own communities.” -Gretchen Hall Destinations International The Architects of Destination Advocacy Podcast Episode 84: Gretchen Hall - Little Rock Rock Stars Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Adam takes the show on the road to Arkansas in this week's episode of the Destination Marketing Podcast. He meets up with Gina Gemberling, president and CEO of Little Rock Convention and Visitors Bureau, to talk about some of the things that make Little Rock's CVB unique. Hear how the destination manages hundreds of employees and several venues while still maintaining a smooth workflow. "I think it's really important to look at the organization as a whole. Look at the talent that you have within, see what you can do with that talent, and find the strengths of the individuals that are with you." -Gina Gemberling Little Rock Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Today on the Destination Marketing Podcast, Adam goes on the road and leaves producer Julie Sheffield behind to host this week's episode. She interviews four hosts from various shows on the Destination Marketing Podcast Network to find out their favorite things and unexpected results they have seen come from their shows. Stay tuned to hear the advice they have on destinations wanting to start their own podcasts. Unexpected Adventures in North Alabama The Inner Coastal Podcast The Dana Point Wave The Travel Vertical Podcast Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Join Adam in this episode of the Destination Marketing Podcast to hear from Karley Cunningham, president and CEO of Big Bold Brand. Coming from outside the destination marketing world, she brings a new perspective to the table on how destinations can strengthen their brand messaging and further develop their unique brand identity. "Measuring brand is about a long-tail equation. If you think about the end thing we want to measure, how can we work backward to measure it? We need to be connecting with our strategic partners to get answers to know what they are seeing in the industry." -Karley Cunningham Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this week's episode of the Destination Marketing Podcast, Adam talks with Brad Dean, president, and CEO of Discover Puerto Rico. They discuss all things storytelling including building a lifestyle brand, owning a color on the color wheel, and how to stand out from the crowd. "To position Puerto Rico, it's not just a great destination but a lifestyle. There's an emotional connection beyond just the travel experience. Part of the way you do that is not just by selling the beautiful places, but the beautiful faces and the stories in your destination. If we can do that, I think that creates a connection with the community that not all of us have but all of us need." -Brad Dean Discover Puerto Rico Open Positions at Relic Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this bonus episode of the Destination Marketing Podcast, Adam brings on special guest Amir Eylon, president and CEO of Longwoods International, to talk about his organization's latest traveler sentiment survey. Originally created as a tool to study the effect of COVID-19 on travel and tourism, it has proven once again to be an invaluable resource as the United States heads into potential economic uncertainty. "When you look at the data for people who said they went on a staycation and you ask them where they went, they went on a regional road trip. When you hear the word staycation as marketers, don't think these are people who are going to plant themselves on the couch and not go anywhere. They are definitely going to be doing regional road trips." -Amir Eylon Longwoods International The Traveler Sentiment Survey Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.