Destination Marketing Podcast

As we look ahead to 2023, it's good to remember what we learned in 2022. This episode is a compilation of our favorite moments last year including destination branding tips, calculating the exact color of a Puerto Rican sunset, and getting bitten by a peacock. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

This week on the Destination Marketing Podcast, we are gearing up to attend Desticon, a conference for the "destruptors" in the tourism industry. Founder of the event and Co-founder of Destination Innovate, Jennifer Barbee joins us to talk about Desticon and how everyone can get involved. Listen to learn everything you need to know about this year's event, as well as some of Adam and Jenn's hot takes on Twitter. "The event came from a want that I had many years ago which is to bring national-level education in marketing to the community level. Desticon started in a community focus and what I love about it most is that you are going to see fresh new faces and some really brilliant minds in tourism that you wouldn't see at other conferences." -Jennifer Barbee Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

As the economy begins to head towards a recession, many companies are cutting down on costs. In times like these, demonstrating your value both as a destination and as an individual becomes invaluable. In the New Year's episode, Adam discusses building a brand, harnessing owned media, and what we can all learn from Kim Kardashian. "And I think it's more important than ever to take the steps now to play the long game instead of the transactional game of just let's run an ad and get a head in a bed. Let's build a loyal following, a loyal audience, that's gonna stick with us for years to come." - Adam Stoker Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

How can destinations use podcasting to build and maximize their owned media? This is a topic that Adam delves into in a presentation at the eTourism Summit with Stuart Butler and Melea Hames, proud clients of the Destination Marketing Podcast Network. "Audio is such a powerful format because it provides the concept of passive consumption, and allows you to tell a much deeper story. [People can listen] while they're driving in the car, while they're doing laundry, going to the gym, and that's when the lightbulb turned on for me. That podcasting was really going to be a thing." - Adam Stoker Visit Myrtle Beach Unexpected Adventures in North Alabama Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Adam sits down with Nathanael Saldaña this week on the Destination Marketing Podcast to talk about the power of owned media and why it is so important for destinations to start building a loyal audience. Senior Manager of Brand and Content Studio at Experience Kissimmee, Nathanael talks about his career change and how his unique background prepared him to lead the largest owned media initiative in the history of his destination. Click play for what Experience Kissimmee is doing and how they hope to grow the program. "The things that touch people's hearts are the things that they remember. If your goal is strictly educational, it will educate people but it won't touch them emotionally, it wont create a bond or a connection that will make them remember their destination the next time they're talking to their family and planning a vacation." - Nathanael Saldaña Experience Kissimmee Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Rachel O'Neill Cusey recently left Dana Point, California to become the President & CEO at Visit Laguna Beach. In this episode, she talks with Adam about adjusting to a new role and immersing herself into a new community. "I always tell people that failure, to me, is not a bad thing. Failure is actually a really, really good thing because it means you tried something. You can't fail if you don't try something new." - Rachel O'Neill Cusey Visit Laguna Beach Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Today, Adam chats with Andi Jaspersen, prior Destination Marketing Podcast guest, past experience and marketing manager at Visit Cheyenne, and current PR director at Relic. From crafting good memories for visitors to mapping out your destination's top priorities, in this episode, Andi talks building a brand image and how it can change everything. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

There have been a lot of changes in the labor market in the past few years, especially in the tourism industry, which is why Adam sits down with two representatives from Searchwide Global today. President and CEO Mike Gamble and Director of Marketing Cambria Jones discuss the tourism and travel job market, tackling issues ranging from shortage of labor to talent authenticity. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Executive Director Marcus Carney, shares his experience in joining Visit Yuma and shaking things up. Later, he describes what it's like running a campaign for destination funding and gives tips for other destinations in similar situations. "A lot of our messaging was around the positive things we do . . . and so whether or not it passes, we at least can rely on the fact that we got our messages out. We feel that we talked to a lot of good people who recognize that what we do is important." - Marcus Carney Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

How can a destination optimize TikTok's niche segmentation to boost engagement and drive real-life results? This is a question Adam and Cody set out to answer. Cody talks all things social media, from pushing past posting pitfalls to influencer collaborations. Today, we learn that digital marketing strategy starts with leveraging a destination's offerings. "If I could give a DMO, or PMO or state organization advice [it would be to] have freedom, empowerment, and curiosity. If you can have those things with your team, and kind of give them the leeway to play, that's kind of the baseline that you want to have." - Cody Chomiak Travel Manitoba Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Adam is on the road this week with Don Welsh, president and CEO at Destinations International. Together, they chat about opportunities to learn and discuss the close-knit community that is the travel and tourism industry. "We now have a larger group of people that can rely on in this community. We believe strongly in community . . . the benefit of being a member of [Destinations International] is you're not alone." - Don Welsh Destinations International Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Pratt Redd of Visit Blanding tells Adam about his experience in the digital marketing sphere. He shares his tips on targeting unique audiences across social media platforms and how his online efforts have affected visitor traffic to their sites in southern Utah. "Every Friday night at seven I usually post something that just seems Instagram likes it, my followers seem to be the most engaged around that time — maybe Saturday evening as well. But if I do that at Tuesday at seven, yeah nothing, it's much lower engagement." - Pratt Redd Visit Blanding Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Members of the Utah Tourism Conference board, Joan and Lesha, share their thoughts on what makes small destinations stand out. With Adam, they discuss the genuine and authentic culture that the tourism industry has and how we can build relationships with competitors to strengthen ourselves and each other. "[This industry is] a family, it's a collaboration . . . we don't compete, we just support and prop each other up. It's what we what do." - Joan Hammer Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Recorded live at the Utah Tourism Conference, Adam chats with Lance Syrett. Lance is the general manager at Ruby's Inn, the closest lodging to Bryce Canyon National Park. He shares his experience advertising the western show that recent Destination Marketing Podcast guest, Rosevelt Rawls, performed at last summer. Hear about how Lance has transformed Ruby's Inn from just another hotel to an immersive tourist experience. "No matter what you think about country music or any live show or dinner show, if we can get you through the door you're gonna love it . . . we always have a hard time telling that story, but thank goodness we have a good advertising partner that helps us do that." - Lance Syrett Ruby's Inn Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Today, Camille Johnson-Taylor joins Adam at the Utah Tourism Conference. With podcast manager Julie Sheffield, they chat about how Kane County is giving purpose to podcasting. Get an inside look at how they brainstorm creative concepts for episode topics and why audio media was the next step for their destination. "I'm not afraid to fail. You know, because not everything is a surefire thing, but I'm definitely interested in this listening space. I'm addicted to it myself." - Camille Johnson-Taylor Visit Southern Utah Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this musical episode of the Destination Marketing Podcast, Adam continues his time at the Utah Tourism Conference with an interview with Rosevelt Rawls and Sean Gasaway to talk all about their new song Fallin' In Love With Utah. Find out what inspired the song and why it has touched the lives of so many. Stay tuned to the end to hear the song for yourself! Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Florian Hermann, founder and CEO at Hermann Global, joins us for another episode at the Utah Tourism Conference. They chat about increasing visitor traffic to smaller destinations and the landscape of international travel in the near future. ". . . The airlines are incredible wizards with technology [because] of where they put flights in. If they put the right flights in Salt Lake City — I mean, they wouldn't do this if they didn't see the visitation coming." - Florian Hermann Hermann Global Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

We're back with another Utah Tourism Conference mini-episode, this time with Darren Dunn, President and Co-Founder of Zartico. Him and Adam talk about obstacles Darren and his team faced when developing the world's first destination management platform and how they overcame them. "Prior to starting this company, I had many a person in silicon valley tell me 'you will never be able to raise a dime on a company that's focused on the destination industry.' And I'm like, challenge accepted, let's go, giddy up." - Darren Dunn Zartico Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Adam takes a trip to the Utah Tourism conference and speaks with Nathan Rafferty, CEO of Ski Utah, on today's mini-episode. Hear about projections for ski resort success this year and the value of consistent branding. "For me, The Greatest Snow On Earth ™ is like Kleenex and facial tissue, you know? It's synonymous, and as long as I'm at Ski Utah, we will never move away from [this campaign]." - Nathan Rafferty Ski Utah Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

President and CEO of Visit North Alabama, Tami Reist, makes an appearance on today's episode. Hear about how her destination's award-winning podcast has made all the difference in their PR efforts. You can find the Unexpected Adventures in North Alabama podcast anywhere you listen to podcasts, including Apple Podcasts and Spotify. "It's not always about the money, it's about giving them the training they need. In a really nice hotel where the people that are staying with you are making six figures or more and they're making less than twenty dollars, they need to be able to take on a conversation and feel good about the situation. that's the whole reason behind this; I don't want people to sink, I want them to swim." - Tami Reist Visit North Alabama Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Subscribe to our newsletter! Do you want to be featured on the show? Send us a voice message! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Adam talks with Jaimie Hart, senior marketing manager at Discover The Palm Beaches, about working remotely and traveling the world. Jaimie discusses arranging group events and marketing to companies and organizations at a destination where individual leisure is the norm. Later, she dives into the value of print advertising in a world of technology. "We have to really listen and understand like — what are the questions that you are getting from your planners and your customers? What are they looking for and how is the industry changing? We can read studies and researches being done all day, but when we can really drill down and say this is what they need, those are insights that are invaluable to us as marketers." - Jaimie Hart Discover The Palm Beaches Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this week's episode of the Destination Marketing Podcast, Adam is joined by Jay Kinghorn, co-founder and chief innovation officer at Zartico. They discuss Zartico's upcoming launch and how its new features will benefit destinations as they make decisions about their marketing plan. Learn how this update can benefit you and listen to some of Jay's insight into the destination data industry. "What we see is that those benchmarks and accountability has a lot of opportunity for the DMO to really show what they do more clearly and transparently articulate all of the great benefits that their hard work does in benefiting the community that they live in." - Jay Kinghorn Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Alabama Tourism Director Lee Sentell talks space camp and annual marketing campaigns in this episode of the Destination Marketing Podcast. Later, he dives into do-it-yourself tours and the importance of packaging tourist attractions for visitors. "The key is to have multiple forms of content, and then the tour is allowed that. Not tour as in you can go out and buy a package, but that you can do your own — particularly around food." - Lee Sentell Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

This week on the Destination Marketing Podcast, Adam talks with Todd Aaronson, CEO at Visit Modesto. They discuss how agricultural tourism has been crucial in the rapid growth of Modesto as a destination, and how the annual Almond Blossom Cruise has brought in over 100,000 visitors in the off-season. They also talk about what Antonio Banderas and Catherine Zeta-Jones have to do with the area and how cannabis tourism has been a surprising addition to the destination experience. "By creating experiences around what the natural environment provides, we have been able to drive incredible tourism into the region." -Todd Aaronson Visit Modesto Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

This week on the Destination Marketing Podcast, Adam continues his trip to the Destinations International Annual Convention. In this episode, he talks with Dave Parulo, President and CEO of Visit Tualatin Valley. They discuss how Dave’s destination has utilized agriculture in their tourism marketing plan, and how tourism has been a workforce and economic development driver in their area. "I think Covid taught us that we spend a lot of time talking about bringing visitors in and talking to them, but I think it drilled home to us, the destination management organization, that it's about the residents, resident sentiment and resident pride." -Dave Parulo Visit Tualatin Valley Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

This week on the Destination Marketing Podcast, Adam takes the show international to Toronto, Canada at the Destinations International Annual Convention. In this episode, he talks with Andi Jaspersen, experience and marketing manager at Visit Cheyenne and future PR director at Relic. They discuss her background and how living in Japan gave her a new appreciation for the hospitality industry and an understanding of the importance of the visitor experience in a destination. Learn how she is able to craft visitor experiences in her role and what advice she gives to others in the industry. "I want to actively work with the partners in our community and make sure that they are finding ways to leverage themselves in an immersive and impactful way for the visitor." -Andi Jaspersen Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Adam wraps up his trip to Arkansas in this week’s episode of the Destination Marketing Podcast. He talks to Kalene Griffith, president, and CEO of Visit Bentonville, about what it’s like to be the hometown of Walmart. They also discuss how to get your community to buy into your destination organization, and why it’s important to say yes and make things happen for your stakeholders. "We’re gonna say yes to what you need. There might be a 'yes, but' or a 'yes, and' or you may have to compromise a little bit on your vision because we can’t cater to everything. But in my view, whatever you come to us about, if we have the amenities and facilities, we’re gonna say yes to you. That is our goal." - Kalene Griffith Visit Bentonville Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Adam continues his trip to Arkansas in this week’s episode of the Destination Marketing Podcast. In this episode, he talks with Molly Rawn, CEO of Experience Fayetteville, about how her organization pulled off the Cyclo-Cross World Championships and why her destination is so bike friendly. They also discuss Explore Fayetteville’s relationship to the University of Arkansas and how they collaborate to achieve success. “We act like tourism is just in this silo and we’re our own thing but we are a part of the community. Get engaged on the city side of things.” -Molly Rawn Experience Fayetteville Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Adam continues his trip to Arkansas in this episode of the Destination Marketing Podcast. He meets with Travis Napper, director of tourism at Arkansas Tourism. They talk about what it's like to run tourism at the state level during the pandemic and how Arkansas was able to surpass expectations with visitation in 2020. They also discuss how to make a destination bike-friendly as well as what Arkansas is doing to prepare for the upcoming 2024 total solar eclipse. "It takes two. You have to be there listening, participating, and knowledgeable about what's going on and the opportunities there. We can make lots of opportunities available but if you're not willing to listen, we will not always be able to pick up the phone and call every single partner." -Travis Napper Tourism Arkansas Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

This week on the Destination Marketing Podcast, Adam continues his trip in Arkansas and meets up with Gretchen Hall, Chief Operations Officer at Destinations International. They chat about her recent move from Visit Little Rock to Destinations International and some of the things that she has learned in her new role. “You might be a small destination or a large destination but we all have similar issues, whether that be trying to work toward becoming a community shared value, or providing tools to provide relevancy and measurement of the impact of destination organizations. We are scaling that so that all of our membership base can utilize those tools and become successful in their own communities.” -Gretchen Hall Destinations International The Architects of Destination Advocacy Podcast Episode 84: Gretchen Hall - Little Rock Rock Stars Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Adam takes the show on the road to Arkansas in this week's episode of the Destination Marketing Podcast. He meets up with Gina Gemberling, president and CEO of Little Rock Convention and Visitors Bureau, to talk about some of the things that make Little Rock's CVB unique. Hear how the destination manages hundreds of employees and several venues while still maintaining a smooth workflow. "I think it's really important to look at the organization as a whole. Look at the talent that you have within, see what you can do with that talent, and find the strengths of the individuals that are with you." -Gina Gemberling Little Rock Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Today on the Destination Marketing Podcast, Adam goes on the road and leaves producer Julie Sheffield behind to host this week's episode. She interviews four hosts from various shows on the Destination Marketing Podcast Network to find out their favorite things and unexpected results they have seen come from their shows. Stay tuned to hear the advice they have on destinations wanting to start their own podcasts. Unexpected Adventures in North Alabama The Inner Coastal Podcast The Dana Point Wave The Travel Vertical Podcast Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Join Adam in this episode of the Destination Marketing Podcast to hear from Karley Cunningham, president and CEO of Big Bold Brand. Coming from outside the destination marketing world, she brings a new perspective to the table on how destinations can strengthen their brand messaging and further develop their unique brand identity. "Measuring brand is about a long-tail equation. If you think about the end thing we want to measure, how can we work backward to measure it? We need to be connecting with our strategic partners to get answers to know what they are seeing in the industry." -Karley Cunningham Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this week's episode of the Destination Marketing Podcast, Adam talks with Brad Dean, president, and CEO of Discover Puerto Rico. They discuss all things storytelling including building a lifestyle brand, owning a color on the color wheel, and how to stand out from the crowd. "To position Puerto Rico, it's not just a great destination but a lifestyle. There's an emotional connection beyond just the travel experience. Part of the way you do that is not just by selling the beautiful places, but the beautiful faces and the stories in your destination. If we can do that, I think that creates a connection with the community that not all of us have but all of us need." -Brad Dean Discover Puerto Rico Open Positions at Relic Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this bonus episode of the Destination Marketing Podcast, Adam brings on special guest Amir Eylon, president and CEO of Longwoods International, to talk about his organization's latest traveler sentiment survey. Originally created as a tool to study the effect of COVID-19 on travel and tourism, it has proven once again to be an invaluable resource as the United States heads into potential economic uncertainty. "When you look at the data for people who said they went on a staycation and you ask them where they went, they went on a regional road trip. When you hear the word staycation as marketers, don't think these are people who are going to plant themselves on the couch and not go anywhere. They are definitely going to be doing regional road trips." -Amir Eylon Longwoods International The Traveler Sentiment Survey Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Adam Stoker talks with Stuart Butler, CMO of the Myrtle Beach Area Chamber of Commerce. Today, they discuss using owned media to market your destination, building your own audience, and connecting with consumers through entertainment. "As an industry we have to change and say: 'how do we own an audience? How do we reach people higher in the funnel through branded entertainment so that over time, we can shape their thoughts and behaviors to have a higher propensity to come to our destination?" - Stuart Butler Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

For our 200th episode, Adam recounts the road that led to where he is today — CEO of Relic Agency and host of the Destination Marketing Podcast. “It's amazing to see that this little idea that we had has pioneered an initiative in the industry. Now, I see podcasts popping up all over the place, and the amazing thing is I'm seeing the industry finally catch onto this concept that we really feel like we introduced to the industry." - Adam Stoker Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Today on the Destination Marketing Podcast, Adam is in Springfield, Illinois with Andy Waterman from IllinoiSOUTH and Terri Reifsteck, vice president of Marketing & Community Engagement at Visit Champaign County. In this episode, Andy discusses how he uses TikTok as a means of connecting with potential tourists, and Terri shares how she builds relationships with residents to bring in more visitors. “Everyone these days wants to see what they’re experiencing before they experience it. I think that is what’s so important for us, is putting all this video content out there, that way people can see it before they experience it. I think that’s key.” - Andy Waterman IllinoiSOUTH Tourism Visit Champaign County Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

On this week's episode of the Destination Marketing Podcast, Adam takes the show on the road to Springfield, Illinois. He chats with Sarah Waggoner, tourism manager at Visit Springfield, and Brad Hoey from Experience DeKalb County about their roles at their destinations and how they were able to create immersive visitor experiences. "We're trying to make sure that we give the best visitor experience through the whole community and show things they may not be able to see to really enhance their experience." -Sarah Waggoner Visit Springfield Experience DeKalb County Open Positions at Relic Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

David Holder, CEO at Clarity of Place, joins this episode of the Destination Marketing Podcast to talk about how his organization helps destinations with their strategic plans. Learn about how to make your destination's plan more flexible as well as some tips and tricks on how to make your organization a community shared value. "My view on planning is that there has to be a greater purpose to doing it. It's the ability to use stakeholder engagement as a kickstart. It may put some new expectations on us, but it's going to allow us to carve out our own communication path because now we've gotten them involved." -David Holder Clarity of Place Open Positions at Relic Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

This week on the Destination Marketing Podcast Adam is joined by Robb Wells, President & CEO of Visit Beaufort. Here, Robb shares how his organization has used podcasting to further their public relations efforts and build stronger connections with their visitors. "You really want to make your pitch pop, and a podcast is a unique way of doing that. We’ve had some feedback in which they find that helpful to kind of get the gist of what’s going on." - Robb Wells Visit Beaufort The Inner Coastal Podcast Open Positions at Relic Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

This week on the Destination Marketing Podcast Adam is joined by Lance Woodworth, President & CEO of Destination Toledo. Listen to learn how Lance and his organization support their stakeholders through events and partnerships. Destination Toledo has worked with partners such as Jeep and American Birding to bring invaluable resources to their stakeholders. "It's never too late to learn. We are in an industry that is constantly changing. Always keep an open mind and be a sponge because it's never too late to learn. Continue to learn and embrace new technologies and follow your passion." -Lance Woodworth Destination Toledo Open Positions at Relic Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Adam takes this week's episode of the Destination Marketing Podcast on the road to Dana Point, California. He talks with John Ehlenfeldt, Executive Director of Visit Dana Point, about how John's unique experiences in the travel and tourism industry have prepared him for this role. They discuss some of the challenges that the destination has faced over the past several years, as well as what John and his team hopes to accomplish in the years to come. "My takeaway is I didn't just visit the destination, I actually experienced it from all aspects. That's really what being an inquisitive traveler is. It's about life experiences." -John Ehlenfeldt. Visit Dana Point Listen to the Dana Point Wave Open Positions at Relic Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this week’s episode of The Destination Marketing Podcast, Kyle Edmiston, the president and CEO of Visit Lake Charles, joins Adam to discuss what makes his DMO unique and how his team has benefitted from implementing Volunteer Time Off (VTO). “Having something that’s slightly different, having something that speaks to humanity, having something that speaks to a passion that one individual employee has is just another way that we have to show them that it’s more than just about ‘heads in beds’.” - Kyle Edmiston Visit Lake Charles Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

This week on the Destination Marketing Podcast Adam is joined by Scott Dahl, Director at the Springfield Illinois Convention & Visitors Bureau. Listen to hear how his destination has come up with creative ideas to help increase the average length of visitor stay, boost stakeholder engagement and repurpose an old space into something that will benefit the community for years to come. "What is unique for us is that we allow our team to find a market or space that they are passionate about and make it their own. We then mold it together and put it out for our messaging." -Scott Dahl Visit Springfield Destination Marketing Podcast Destination Marketing Podcast Network Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Journera's Chief Revenue Officer Scott Garner joins Adam to talk about how his company is changing the way tourism brands view and access data. Through a unique partnership with companies such as Marriott and American Airlines, Journera is able to bypass the need for third-party cookies and offer its customers a reliable source of data that was previously unavailable. "We're using our insight to create segments that can help DMOs target those people that show they have those travel behaviors and get that efficiency with their marketing spend. We think that's very important and it helps us create lookalike models." - Scott Garner Journera Destination Marketing Podcast Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this week’s episode of The Destination Marketing Podcast, Charles Harris, the President and CEO of The Reno-Sparks Convention and Visitors Authority joins Adam to discuss his non-traditional path toward becoming a destination marketer and establishing a customer advisory board. Learn more about how customer advisory boards can be beneficial to you and your destination. “It’s a working meeting. The folks that came through at the start said, ‘I’m not sure I’m going to book Reno Tahoe’ or ‘I won’t book Reno Tahoe’. And by the end of the two and a half days, they said, ‘we are now ambassadors for you’.” -Charles Harris Visit Reno Tahoe Destination Marketing Podcast Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this week’s episode of The Destination Marketing Podcast, Rachel O’Neill-Cusey, Director of Sales & Marketing at Visit Dana Point, joins Adam to talk about how she got her start in destination marketing and what it’s like to be a one-person team. She also discusses her experience starting The Dana Point Wave and working with Relic. “As a one-woman show, I can only do what I can do. At first, I was trying to do it all. You can’t do that or you’re not going to sleep and you’re going to get burnt out and nobody wants somebody that’s burnt out.” - Rachel O’Neill-Cusey Visit Dana Point The Dana Point Wave Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

This week on the Destination Marketing Podcast, John Lambeth from Civitas and Mike Testa from Visit Sacramento join Adam to talk about some of the funding options available to destination marketing organizations. Listen to learn more about different tax options as well as how developing a tourism improvement district can help stabilize funding for years to come. "One of the things that have helped us to grow in Sacramento is that we believe in our city. We are passionate about what we do. I know people in the industry are often like that but you can't fake being passionate about the city that you live in. I think some of that passion has been contagious for our elected officials. They believe in what we do because we know the value of what we do." -Mike Testa Civitas Visit Sacramento Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Adam takes the show on the road to Beaufort, South Carolina. He is joined by Victoria Smalls, Executive Director at Gullah Geechee Cultural Heritage Corridor. Listen to them talk about her background in the cultural tourism industry as well as why history and culture play such an important role in telling a destination's story. Adam also talks to Robb Wells about Beaufort's recent award of Southern Living's Best Small Town. "There has been a gap in communication and we want to serve as a liaison and trusted organization that will introduce stakeholders to CVBs and vice versa. Everyone is a stakeholder." -Victoria Smalls Gullah Geechee Cultural Heritage Corridor Visit Beaufort Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.