Destination Marketing Podcast

This week on the Destination Marketing Podcast, we are joined by Timothy Bush, Chief Tourism Development Officer at Spartanburg, South Carolina. Listen to hear his experience with starting a new job during the pandemic, and how Spartanburg has been able to overcome challenges during this unprecedented time. "A brand is not a logo, it's not a tagline, it's about the essence of what a visitor feels when they step into the community." -Timothy Bush Visit Spartanburg - https://www.visitspartanburg.com/ Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this bonus episode of the Destination Marketing Podcast, Adam looks back on how the show has grown over the past two years. Listen to learn how we got started, how the show helped the industry through the coronavirus pandemic, and how it continues to expand and offer new opportunities within the destination marketing industry. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Brianna Francis, Vice President of Marketing Communications at Visit York County, joins this episode of the Destination Marketing Podcast to discuss her role and how tourism in York County has been affected by the coronavirus pandemic. Learn from the strategies that they have utilized to make the most out of everything that can be found within their destination. "The pandemic has offered us an opportunity to really stay with our destination, and say what we can do differently to be successful in a business model, not just in a tourism model" -Brianna Francis Visit York County - https://www.visityorkcounty.com/ Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Mike Verret from Verret and Associates joins us to provide some tips and tricks on how to improve your destination's brand messaging and awareness. Listen to learn about some of the successes that destinations such as Lake Havasu, Arizona, and Charleston, South Carolina have had, and how you can apply these brand principles to your own destination. "Clarity of message is more important than any service that you provide because they're not going to see the service if your message to them upfront isn't clear. Once you smooth out that intro message you can start to provide your services. They are never going to get there unless they connect to that crystal clear message that sets you apart from the beginning." -Mike Verret Verret and Associates: https://www.verretandassociates.com/ Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Fabio Musio, owner of 100 Digital Creativity Inc., joins us this week to talk about how destinations can utilize 360-degree virtual-reality photography in their content creation strategy. Listen to learn more about what his business does and how destinations such as Visit Ogden have benefited from it over the past year. "Be flexible. Coronavirus was one big roadblock for a lot of people and we learned how to use new tools to go around this one. I think that in the future we need to do the same with whatever life presents us." -Fabio Musio 100 Digital Creativity Inc. - http://100-dc.com/ Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Adam takes the show on the road to Hilton Head, South Carolina. Here he is joined by Bill Miles, President & CEO at Hilton Head Island-Bluffton Chamber of Commerce & CVB. Listen to hear them talk about Hilton Head as a destination and how Bill's long career there has helped them to be specially equipped to handle the coronavirus pandemic. "Before the pandemic, the resident piece was an important piece to us, but one that we didn't focus on nearly as much. We're finding that by doing that, as a lot of other destinations are, our residents are starting to appreciate the value of the visitor much more than they did pre-covid." -Bill Miles Visit Hilton Head Island: https://www.hiltonheadisland.org/ Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this bonus episode of the Destination Marketing Podcast, Adam talks to Jess Darrington and Jacqueline Crane about their new show, Influencer Marketing for Destinations. Designed as a resource to provide tips and tricks to both destination marketers as well as influencers, the Influencer Marketing for Destinations podcast is a must-listen for anyone wanting to learn more about this up-and-coming form of destination marketing. Check out Influencer Marketing for Destinations Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

This week on the Destination Marketing Podcast, Adam takes the show on the road to Beaufort, South Carolina where he is joined by Beaufort's President and CEO Robb Wells. Listen to them talk about Beaufort as a destination, and how The Inner Coastal Podcast has helped not only drive visitors to the area but also promote a sense of union between the CVB and the destination's stakeholders. "If your destination is worth sharing its story to the mass, that should be your deciding factor on if you want to be able to tell that through a podcast. If you think your destination has the stories to tell, why not open it up and go for it." -Robb Wells Visit Beaufort: http://www.beaufortsc.org/ The Inner Coastal Podcast: https://podcasts.apple.com/us/podcast/the-inner-coastal-podcast/id1506943361 Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

This week on the Destination Marketing Podcast, we are joined by Andy McNeill, founder and CEO of American Meetings Inc. & Co-Host of the Destination Everywhere podcast. Listen to learn about how his company has transitioned to online meetings over the past year and how they plan to incorporate this new method in their business model in years to come. "Be open to unique and different ways to run and manage meetings. The hybrid and virtual meeting is here to stay and we need to be able to envelop it into the live meeting situation as best we can." -Andy McNeill American Meetings: https://americanmeetings.com/ Destination Everywhere Podcast: https://podcasts.apple.com/us/podcast Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Daquan Mickens, Communications Coordinator at Visit Beaufort, joins this episode of the Destination Marketing Podcast to discuss his role at the CVB and how his destination has seen the benefits of podcasting over the past year. Listen to learn more about the process of creating a podcast and why the Inner Coastal Podcast has become such a valuable tool in not only marketing but also establishing relationships with local stakeholders. "If you build relationships with people, they will give you their time in return. They'll be willing to help you if you are willing to help them. People listen and love podcasts and I think it's a great way to initiate relationships." -Daquan Mickens Visit Beaufort: http://www.beaufortsc.org/ The Inner Coastal Podcast: https://podcasts.apple.com/us/podcast/the-inner-coastal-podcast/id1506943361 Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

This week on the Destination Marketing Podcast we are joined by Lisa Bleakley, Executive Director of Montgomery County Virginia Regional Tourism. Listen to hear how her destination has seen a rapid decline in visitors due to the local university moving online, and what she and her team have done to pivot their efforts and focus on driving visitors even when college football isn't happening. "Talk with your community. Talk with your partners. Our message is directed to our visitors but at the end of the day, our customer is the residents. They have the stories. They have the DNA. Who better to talk with and try to figure out what you're best positioned for." -Lisa Bleakley Montgomery County Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Adam is on the road in Beaufort, South Carolina, where he is joined by Captain Henry from Coastal Expeditions. Listen to hear the Captain's unique perspective as a stakeholder working with a destination and how that partnership has been essential to helping his business stay afloat during the coronavirus pandemic. "If you really throw yourself into something you’re passionate about, success will follow. Most people are too afraid to do it because of the direction that society wants to point you most of the time." -Captain Henry Coastal Expeditions: https://www.coastalexpeditions.com/ The Inner Coastal Podcast: https://podcasts.apple.com/us/podcast/the-inner-coastal-podcast/id1506943361 Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Adam takes the show on the road to Savannah Georgia to learn more about their unique recovery campaign. Jeremy Harvey, Vice President of Communications & Marketing at Visit Savannah, joins us to talk about this campaign, as well as to provide valuable insights on the future of the tourism industry. "You definitely have to be agile and creative when you can't follow the plan you've laid out. Circumstances will arise, and you have to be able to throw your plan out the window and really get to the heart of what your goal is as much as possible." -Jeremy Harvey Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this special episode of the Destination Marketing Podcast, Adam is joined by a group of panelists at the eTourism See Tomorrow Conversation Series to talk about how to learn from a crisis. Listen to Rachel Brown, Robb Wells, and Cheryl Shallanberger talk about how their destinations were affected by the coronavirus pandemic and how they are pivoting to better prepare for the year to come. See Tomorrow Conversation Series: https://www.etourismsummit.com/on-demand/see-tomorrow-conversation-series/ Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Greg Murtha, President of XplorIt Virtual Travel, joins us to talk about some revolutionary technology in the travel and tourism industry. Listen to learn how virtual reality options for destinations have changed over time, as well as how your destination might be able to benefit from what XplorIt has to offer. "We live in an experience economy, so how do you bring those experiences to life? How do you make people really want it?" -Greg Murtha https://www.xplorit.com/ Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this special presentation from eTourism Summit, Relic's Digital Marketing Manager Josh Scheer hosts a discussion about the ins and outs of running a podcast for your destination. He is joined by Robb Wells, President & CEO at Visit Beaufort, who has been a partner in Relic's podcast program for the past ten months. Listen to learn the benefits of evergreen content, audience ownership, and why a podcast might be the perfect solution for a destination looking for a new and innovative way to tell their story. "Sometimes you may not feel like you're making much of a return on this investment but for us, we own this medium, we're able to tell our story through this podcast, and we thoroughly enjoy it. We enjoy working with Relic to provide this experience to our potential visitors." - Robb Wells The Inner Coastal Podcast: https://podcasts.apple.com/us/podcast/the-inner-coastal-podcast/id1506943361 eTourism Summit: https://www.etourismsummit.com/ Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Jacqueline Crane, Relic's Director of PR and Longform Content, joins us to uncover the truth behind some of PR's most popular myths. Listen to learn what these myths are and why PR is so important for every destination. "A lot of journalists at this time are looking for evergreen content. It's essential to put that filter on, look at things going on in your destination, and ask how you can communicate this in a way where journalists can pick it up and run with it at any time." -Jacqueline Crane Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, we are joined by Laurie Jo Miller Farr, founder of The Travel Vertical. She offers listeners insight into the industry backed by years of experience working with DMO's. Listen to learn the inside scoop on the Big Apple New York City Campaign, as well as how the Travel Vertical can help you and your destination. "I think that we've got to keep doing this kind of thing because we are all learning together. We really do need each other and it's great that the community thinks that way." -Laurie Jo Miller Farr The Travel Vertical: https://thetravelvertical.com/ Connect with Laurie: https://www.linkedin.com/in/lauriejomillerfarr/ Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Earl Hunter from Black Folks Camp Too joins us to provide insight on how to better diversify the travel industry, specifically in the outdoor space. Listen to hear Earl's passion for helping Black folks feel safe and comfortable while camping, and learn how your destination can better market to capture this important percentage of the population. "We created Black Folks Camp Too to get Black folks to camp with any and everyone. I believe that the outdoors is where our country and the world are going to meet and have unity." -Earl B. Hunter, Jr. Black Folks Camp Too: https://www.blackfolkscamptoo.com/ Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Phil Bruno, President of Treat Em' Right, joins this episode of the Destination Marketing Podcast to talk about how his company is helping DMO's and stakeholders learn the importance of delivering on your brand's promise. Listen to learn ways to improve your customer's experience, as well as how the Treat Em' Right process is helping front line tourism workers across the country. "To me, service is the things we do and hospitality is the way we make people feel as we do those things. I think it's a big mistake to believe that guest expectations have lowered and therefore we could lower our level of hospitality." -Phil Bruno Treat Em' Right: https://treatemright.com/ Connect with Phil: https://www.linkedin.com/in/philbruno/ Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Candace Carr Strauss, CEO of the Big Sky Chamber of Commerce, joins this episode of the Destination Marketing Podcast to talk about how Big Sky, Montana has focused on growth over the past several years, as well as how she will be making a career shift in the next couple of months. Listen to hear some of her highlights of working in Big Sky, as well as what she's looking forward to in her new career path. "Don't shy away from planning; however, with that plan, don't be rigid. You have to be flexible and willing to listen because we don't operate in a vacuum. We're not a consumer product that's manufactured and sits on a shelf. Our destination and our communities are living and breathing entities and things change on a daily basis." -Candace Carr Strauss on the importance of flexibility in planning Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Thomas Salley, Director of the Wilkesboro Tourism Development Authority, joins this episode of the Destination Marketing Podcast to talk about what it's like to run a small DMO. Listen to learn about how his destination has navigated this turbulent year, as well as how an increased focus on content creation has helped his destination prepare for the future. "We've got breweries, we've got wineries, we've got mountain biking trails, but so does everybody else. What they don't have, is the unique people and the unique stories that come with those people — why they're here, how they landed here, and what they think is special about the community. Those are things that you can't replicate at other destinations. Those are the kind of stories that we try to tell." -Thomas Salley Visit Wilkesboro: https://www.wilkesboronc.org/ Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Mo Parikh and Emilie Harris from Bandwango join this episode of the Destination Marketing Podcast to talk all about some of the ways that Covid has affected their business. Listen to learn about their Destination Experience Marketing platform and how to best utilize it in your destination. "Locals are your best ambassadors and they provide the best bang for your buck. If we can empower locals to experience the destination and to hook them up in different ways, who better to market your destination for you than the residents that live there." -Mo Parikh on the importance of including locals in your target market. Connect with Mo: https://www.linkedin.com/in/monirparikh/ Connect with Emilie: https://www.linkedin.com/in/emilie-harris/ Check out Bandwango: https://bandwango.com/ Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this episode of The Destination Marketing Podcast, Adam reflects on some of the things that he's learned this year. Listen to learn some of his insights on how the industry has changed in 2020 and what destinations can do during 2021 to continue the recovery process. "Are you just sitting on the destination that you have, or are you focusing on destination development to help your destination grow as time goes on and building for the future?" -Adam Stoker Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, we are joined by Julie Ackerson, Relic's podcast producer. Listen to get a sneak peek of what it's like to work on the Destination Marketing Podcast, and hear some of her insights on both the audio industry, as well as the Destination Marketing industry. Connect with Julie: [email protected] https://www.linkedin.com/in/julieackerson/ Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

James Gibson, one of Relic's creative directors, joins this episode of the Destination Marketing Podcast to talk all about some of the illustrated campaigns that he's worked on, as well as strategies for helping destinations discover their brand identity. Listen to learn more about how you can apply these ideas to your own destination. "If your brand or destination is feeling like you're having a hard time standing out from the rest of the crowd, our mantra is to do what everyone else is not doing." -James Gibson Dinosaurland: The Origin of Adventure - https://www.youtube.com/watch?v=Ycx_IQ3fSqo The Madera County Welcoming Committee - https://www.yosemitethisyear.com/welcoming-committee Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Matt Hawkins, director of sports and market development at Bloomington-Normal Area Convention & Visitors Bureau, joins The Destination Marketing Podcast to discuss some of the ways that his destination has been able to create their own sporting events. Adam and Matt discuss a few of these events in greater detail and Matt gives advice to destinations wanting to create similar events. "If you have an idea that you think you could probably tackle, then go for it. If your board or director is on board with it, or even if they're not, give them the reasons why you think it would be successful and why you think you should tackle it." -Matt Hawkins on creating your own events To learn more about Bloomington-Normal click here Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Adam is a panel host on Connect Travel's eTourism Summit. He is joined by Ali Daniels, Matt Borud, and Alison Schult, three experts in the tourism marketing industry. Listen to hear about some of their recovery campaigns, as well as some of their experiences navigating the current global travel crisis. Watch the livestream here: https://www.youtube.com/watch?v=UDF62R7rfZw Ali Daniels: https://www.linkedin.com/in/alihummels/ Matt Borud: https://www.linkedin.com/in/mattborud/ Allison Schult: https://www.linkedin.com/in/allisonschult/ Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Nick Breedlove, executive director at Jackson County Tourism, joins us to talk about some of the things that his destination has been doing in light of the recent Covid-19 pandemic. Listen to learn some of his tips and tricks, as well as how his destination was able to break records, despite being in the middle of one of the biggest crises that the tourism industry has ever seen. "Sometimes as leaders, we wait for perfection. We wait for something to align perfectly before we do it. Sometimes, it's just getting out there and doing something. It may not be perfect, but people would rather you get out there and do something rather than waiting for it to potentially never materialize." -Nick Breedlove Check out Jackson County, North Carolina here: https://www.discoverjacksonnc.com/ Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Camden Bernatz, Digital Marketing and SEO Specialist at Relic, joins us to discuss some of his research into travel sentiment during the Covid-19 pandemic. Listen to hear some of his findings, including how the younger generation's attitude towards travel has changed in recent months. "In tourism, every destination is simultaneously competing with one another, but also not because next summer they could come to your place, or they could pick a trip after the next one to come to yours. It's interesting because you're always available, you always have a potential audience, but it's when things like this that really make people think about travel in a new way. What are you doing as a destination to put yourself in people's minds in that way?" -Camden Bernatz Click here to connect with Camden on Linkedin - https://www.linkedin.com/in/camden-bernatz/ Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Adam jumps on to share an exciting announcement from Relic. At the beginning of November, Relic acquired EKR, another advertising agency in Provo Utah. Listen to learn how this acquisition will expand Relic's services, and help us to further fulfill our clients' needs. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this special episode of The Destination Marketing Podcast, Adam is a guest on SITE's Armchair Conversations Webinar. Hosted by Tahira Endean, head of events at SITE, this episode follows their discussion about Adam's background in advertising, his book "Touchpoints", as well as some of his insights on the travel industry as a whole. Listen to learn more about incentive travel programs, and how destinations can use them to their advantage. "In incentive travel, we are creating an opportunity for them to have one of the major pillar experiences of their lives. The responsibility that comes along with that is really heavy as well, but that's what I love about the industry. It's such a special opportunity to impact the lives of the travelers that are going to come to the destination." Learn more about SITE here: https://www.siteglobal.com/ Get "Touchpoints - A Destination Marketer's Guide to Brand Evaluation and Enhancement" here: https://www.amazon.com/dp/B0863QDC1J/ref=cm_sw_em_r_mt_dp_a-URFbC50B84D Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Michael Hensley, the Travel Marketing Manager at Go Great Lakes Bay CVB, joins this episode of the Destination Marketing Podcast to talk about how the pandemic has caused a shift in his destination's target market. Listen to learn how the Great Lakes Bay area has navigated this shift, as well as some of the strategies they've used to navigate not only the pandemic but also the major flood that hit Midland, Michigan in May 2020. "When you look at destination marketing organizations, yes they're there to provide a great experience for their visitors, but they're also there to advocate outside of that area for their residents." -Michael Hensley Great Lakes Bay Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Adam breaks down all of the reasons why every destination needs to have their own podcast. Listen to learn how destination-specific podcasts can be important tools for not only tourism but also economic development and stakeholder engagement. "The thing that younger audiences love, is the ability to consume content in a passive way. When you're sitting at your computer or you're on your phone, you are only able to consume the content by reading through it. For those that have the busy lives of today, it slows down their life by having to sit and consume that media. What a podcast does, is allow that content consumption to move from an active format to a passive format." -Adam Stoker on the transition from active to passive content consumption Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Matt Clement from Arrivalist joins us to discuss the ever-expanding field of attribution and data in destination marketing. Topics include handling attribution in the tourism industry, balancing brand awareness and last-click attribution, as well as some details about Arrivalist and how it can be useful to destination marketers. “I mentioned this is the golden age of having data available, and that is true. We have never had so much available to us as destination marketers, but we have to be careful. You have to be prudent.” – Matt Clement on the importance of being careful with the data that we have access to. To check out Arrivalist, click here Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Eleanor Prater, Marketing & Communications Manager at the Augusta Convention & Visitors Bureau, joins this episode of the Destination Marketing Podcast to talk about how her destination was able to reschedule the historic Masters Golf tournament that takes place in Augusta every year. Listen to learn about how this major event reschedule has affected tourism over the past several months, as well as some of the strategies that her team is using to help promote their destination to other target personas. "Seeing people emerge from a crisis and take everyone else under their wing — all those phenomenal stories of this country and the world coming together to make it out of this — really hits home for me." -Eleanor Prater To learn more about Augusta Georgia, click here Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this special episode of the Destination Marketing Podcast, Adam gives a quick recap of the show's history as well as a thank you to all the guests and listeners of the show so far. Listen to learn some exciting things that are coming for the Destination Marketing Podcast and help us celebrate this exciting milestone. Click here to visit the Destination Marketing Podcast website Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Adam catches up with one of his personal favorite destinations: Knoxville, Tennessee. Kim Bumpas, President at Visit Knoxville, joins the show to talk all about the importance of the visitor experience and why maintaining a unified front as a destination is so important. Listen and learn how to achieve this cohesiveness as well as hear about some of Knoxville's strategies to attain this goal. "You've got to prove to your stakeholders, city, and county that you're in it just as much as they are, and you're not just here to depend on hotel tax collections, but you're here to contribute as well." -Kim Bumpas Click here to learn more about Visit Knoxville Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Darren Dunn, President at Entrada Insights Inc., joins this episode of the Destination Marketing Podcast to talk all about one of the up and coming data companies in the tourism industry. Listen and learn how Entrada is revolutionizing the way that destinations view data on their visitors and learn how it might be helpful in your destination. "If we can't humanize the data, destinations aren't going to understand it and they're not going to be able to tell stories with it. Bringing this together is going to be healthy for the destination industry and for me, it's rewarding because it's allowing me to help destinations tell amazing stories and figure out not only what to do, but more importantly right now what not to do." -Darren Dunn Click here to learn more about Entrada Insights Inc. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Adam takes the show to Tupelo Mississippi, a small town that proudly holds the title of the birthplace of Elvis. He is joined by Neal McCoy, the executive director of the Tupelo CVB. Listen to learn about some of the things you can find in this amazing town, as well as hear Neal talk about how they are strategizing their marketing campaigns to fit both the current global coronavirus situation as well as an aging target market. "We have seen some challenges that we have faced when it comes to natural disasters and we've weathered those storms literally. I think what it has proven to us is that we have to be diverse and be ready for a shift in the economy and our industry." -Neal McCoy Visit Tupelo Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Adam takes the show on the road again to Oxford, Tennessee. He is joined by Kinney Ferris and Nadia Thornton from Visit Oxford to discuss some of the awesome things that their destination has to offer. Listen and learn how the University of Mississippi offers unique opportunities to the destination, as well as some of the creative ways that the team at Visit Oxford has dealt with current global issues. "Be open to conversations and thinking outside of the box. Have conversations with people that you wouldn't always have those conversations with. I think there are plenty of people who are sitting at home who have ideas and resources and want to help as well." -Nadia Thornton Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Adam is back with Maryanne, Beth, and Melea from North Alabama. Listen to hear them continue their conversation about social media and offer some tips and tricks on how to use it in destination marketing. Topics include the importance of utilizing user-generated content, as well as how destination marketing organizations can take advantage of the popular social media app TikTok. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Adam takes the show to North Alabama where he is joined by Cara Long from the Cook Museum, as well as Melea Hames, Beth Ridgeway, and Maryanne Floyd from destinations throughout North Alabama. Listen and hear about what their destinations have to offer, as well as how they have dealt with some of the challenges presented in the industry today. The Cook Museum Visit North Alabama Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Adam continues his trip to Bristol with Jerry Caldwell, Executive Vice President & General Manager at the Bristol Motor Speedway. Hear about some of the ways that his team is dealing with the COVID-19 situation, as well as how they were able to successfully host one of the country's first major events since the pandemic began in early March. "We're not going to sit back and just wait for things. Let's take some steps and try and make some things happen, but do them in a safe and responsible way. I would encourage everyone to embrace that. Step forward. Do some things." -Jerry Caldwell on the importance of being proactive in your role Bristol Motor Speedway Discover Bristol Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Leah Ross, Executive Director of the Birthplace of Country Music Museum, joins this special episode of the Destination Marketing Podcast on the road to talk to Adam about the city of Bristol, and how the community relies on tourism as a major contributor to their economic structure. Listen and learn how Bristol became known as the Birthplace of Country Music, as well as some of the things you can find not only in the museum, but in their vibrant downtown as well. "I think that one of the things that it does for any organization that partners with a destination organization is it gives a different voice than you have. I think it gives another eye and another perspective." -Leah Ross on the perspective that can be gained by partnering with a destination marketing organization. The Birthplace of Country Music Museum Discover Bristol Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this special episode of the Destination Marketing Podcast, Adam takes the show on the road to Franklin, Tennessee. He is joined by Lauren Ward, Vice President of Marketing and Communications at Visit Franklin, at Puckett's, a local favorite restaurant located in downtown Franklin. Listen to hear them talk about Franklin as a destination, as well as some of the challenges they are currently facing in the industry. "Have a plan, make the most of your situation, and then speak into pivot. Speak into those activations in your community. Figure out what those assets are that are going to be desirable for travelers right now, and lean into them. Figure out as a town how you can come together and make this a place that people want to travel right now." -Lauren Ward on strategic planning during a crisis situation Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Leon Downey, Executive Director at Pigeon Forge Department of Tourism, joins the Destination Marketing Podcast to talk about how his destination has been uniquely affected by the recent decline in the tourism industry. As one of the cities closest to the Great Smoky Mountains National Park, Pigeon Forge relies on tourism as a major piece of their economic stability. Listen and learn how they have navigated the challenges presented to them, as well as what they are planning for the months to come. "I would encourage destinations to do as much research as they possibly can and find a way to ask their guests what's important to them. It doesn't matter what I think, it doesn't matter what they think, it matters what that mom from Cincinnati thinks. Does she feel safe in coming here?" -Leon Downy on the importance of surveying your target audience Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Ann Marie Maher from Prince William County Virginia, joins us to discuss some of the strategies that her destination has used to make the best of the current global situation. Topics include how Covid-19 has affected the county's plans to build an events center, as well as how the Prince William Strong initiative that has been adopted by their community. "People are recognizing that when we join together with a common cause, and we put our resources together, we go further. We get more." - Ann Marie Maher Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

Lindsey Norment, Brand Director at Virginia Tourism Corporation, joins this episode of the Destination Marketing Podcast to talk about her destination's unique brand and how they have used it amidst the current global situation. Listen to learn more about how "Virginia is for Lovers" came to be, as well as how they have pivoted their campaign to offer support to local DMO's during the Covid-19 pandemic. "When I think about this year and these past couple of months, we have had to rewrite our strategy and our plan so many times. The idea of looking at and going back to the research has been absolutely important in figuring out how we can change and shift and work together in that way." -Lindsey Norment on the importance of collaboration and research in developing their recovery campaign. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Andreas Weissenborn from Destinations International joins us to discuss some of the things that he's been seeing on the global scale in regards to the Covid-19 pandemic. Listen to hear some of his insight and the ways that destinations can best utilize an organization like Destinations International in times like this. "If the pandemic has taught us anything, it's that we truly are in a globalized networked world. We are all competing for attention at the world stage. The one currency that people need to understand and recognize that is most valuable to a destination is the currency of new talent." -Andreas Weissenborn Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.