150: Taking Risks and Shifting Your Strategy with Emily Gonzalez and Jim Walter
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Show Notes
In this episode of the Destination Marketing Podcast, Adam finishes up his trip to the Destinations International Convention in Baltimore, Maryland. In this final segment, he is joined by Emily Gonzalez, Vice President of Marketing and Communications at Visit Mobile, and Jim Walter, Vice President / Director of Sales & Marketing at Cheyenne, Wyoming. Listen to them talk about how Mobile is preparing for a major shift in their destinations strategy, and how Cheyenne has seen a risk taken during the pandemic pay off.
"A real goal for us is creating events that are authentic to our core in Cheyenne, and that visitors and residents alike will enjoy." -Jim Walter
“I would encourage anyone and everyone to leave every door open. If a door closes, stick your foot in the door. Keep it open.” -Emily Gonzalez
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com.
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