Daybreak

Not so long ago, Birkenstocks were considered the antithesis of high fashion. For the longest time, the 250-year-old German brand’s characteristic chunky sandal was seen as nothing more than an orthopedic shoe meant for hippies and old people. And then, everything changed. In the last decade or so, Birkenstock had a major glow up. It all started with the brand deciding not to settle for being just another comfortable but cringey sandal anymore. So to make Birks cool the brand began collaborating with high-end fashion designers like Rick Owens, Valentino and Dior. Very quickly celebrities and influencers caught on. They were suddenly being spotted walking out of the gym, or a cafe with a pair of birks on. And just like that, a trend was born. The orthopedic sandal, built more for comfort than for style, was the new it-shoe. Now, the Birk craze has found its way to India. Tune in. This episode was originally published on July 16Why do women freeze their eggs? Take the survey here.Don't forget to send us your recommendation for this Thursday’s Unwind segment. The theme is “your favourite murder mystery.” Send them to us on WhatsApp as a voice note or as a text message. The number is +9189711-08379. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

India's biggest quick commerce players — Blinkit, Instamart, and Zepto — are on a mission. They are frantically hunting for properties they can convert into dark stores. Dark stores are an integral part of any quick commerce strategy. Especially now, that the lines between quick commerce and e-commerce are very quickly blurring. People aren't just ordering pantry staples anymore. They are also placing orders for high value goods like headphones and full blown air conditioners. So, dark stores have to cater to these evolving needs. And things are even more heated now that Walmart-backed Flipkart and Amazon have entered the quick commerce race.All that hype adds up to a mad dash for real estate, especially in tier-2 cities like Lucknow and Jaipur in north India and Nagpur in central India. And the unlikely winners in all of this are property owners and local brokers. Tune in. Why do women freeze their eggs? Take the survey here.Don't forget to send us your recommendation for this Thursday’s Unwind segment. The theme is “your favourite murder mystery.” Send them to us on WhatsApp as a voice note or as a text message. The number is +9189711-08379. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Young independent doctors in India are stuck between a rock and a hard place. Take F M, a 32-year-old psychiatrist who has a clinic in South Mumbai. She’s spent a third of her life slogging through medical schools and internships to finally earn her super-specialised degree. But two years into her private practice in a posh South Mumbai area, she wonders if being a doctor is really worth it.Nearly 50% of the total medical seats in India are in private and deemed medical colleges, which don’t come cheap. Sheetal Shrigiri, gynecologist and counselor at a coaching center for medical-entrance exams told The Ken an MBBS degree at a private college costs anything between Rs 50 lakh and Rs 1 crore.Apart from the financial burden of the degree itself, once they become doctors, there is increasing competition from hospital chains and also the pressure of having a social media presence and to deal with.Tune in.Why do women freeze their eggs? Take the survey here.Don't forget to send us your recommendation for this Thursday’s Unwind segment. The theme is “your favourite murder mystery.” Send them to us on WhatsApp as a voice note or as a text message. The number is +9189711-08379. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

In this episode of Daybreak, hosts Snigdha and Rahel try something new — instead of the usual monologue or interview, they cover three of the biggest social media stories from around the world. The first is Brazil's ban on the Elon Musk-owned microblogging platform, X. The feud between Musk and Supreme Court Justice Alexandre de Moraes traces back to April, when the judge ordered the suspension of dozens of accounts for allegedly spreading disinformation. Musk refused to comply and the row that followed was, well, unhinged. It ultimately led to Musk shutting shop in Brazil and Moraes ordering the local telecom agency to block access to X across the nation of 200 million. A somewhat similar situation arose in India back in 2020, but it unfolded very differently. Next up, host Snigdha dives into a recent study by the International Panel on the Information Environment that flags owners of social media platforms as one of the biggest threats to a trustworthy news environment onlineAnd finally, host Rahel shares some of the biggest announcements from Meta Connect 2024. Spoiler: one was a pair of augmented-reality sunglasses that looked a lot like classic Ray Ban wayfarers, but worked essentially like a mini computer you could wear on your face. Tune in. Daybreak is now on WhatsApp at +918971108379. Don't forget to take our egg freezing survey. P.S. For next Thursday's Unwind, send us your recommendations to us as texts or voice notes. The theme is "favourite murder mystery."If you have feedback on our new news wrap format, please write to us on WhatsApp or send us an email at [email protected], [email protected] Check out the story about Starlink, host Rahel mentioned during the episode.

What put iPhone city on the map is that it produces more than half of the world’s iPhone’s every single year. The global demand for the Apple iPhone has only increased over the years. To keep up with that demand Foxconn hires up to 200,000 workers – a mix of migrants and college students – to make sure that the assembly lines keep running. Especially during the peak season which happens to begin right around now, from September to February. Iphone city is the perfect example of the China manufacturing playbook. It is what propelled China to emerge as the world’s manufacturing hub. It’s pretty simple – Foxconn and companies like it build these large facilities, pack millions of migrant laborers into dorms near their facilities, and get them to work long hours, in often tough conditions. But now things are changing. More and more global companies are adopting a China-plus-one strategy. And India is becoming a favoured alternative. And as the focus shifts our way, manufacturers in India are pretty much replicating the same China labour model. But this model has an indigenous problem.Tune inDAYBREAK UNWIND RECOMMENDATIONS for "best opening lines in a book or a film."Nicholas: 100 Years of Solitude by Gabriel Garcia MarquezStory he refers to: The Most Memorable Annual Pig Parade of KharagpurRahel: The Book Thief by Markus Zusak Prithu: The Hitchhiker's Guide to The Galaxy by Douglas AdamsAvinash: Pride and Prejudice by Jane Austen Ruhi: Harry Potter and the Philosopher's Stone by J.K RowlingBrady: Rounders (film, 1998)Sayan: The Fellowship of the Ring, J. R. R Tolkien Sameer: Gangs of Wasseypur (film, 2012)Sumit: Slaughterhouse-Five by Kurt VonnegutRohin: The Body by Stephen KingSnigdha: The Haunting of Hill House by Shirley JacksonDaybreak is now on WhatsApp at +918971108379. For next Thursday's Unwind, send us your recommendations to us as texts or voice notes. The theme is "favourite murder mystery."

Back in 2022, e-commerce giant Flipkart’s 35 billion dollar universe was left with a gaping fintech hole after the payments app Phonepe was spun off. There a brief period, after that, when it wasn’t clear whether Flipkart would ever try to dip its toes in consumer payments play again. But then again, this is Flipkart. Here is a company that has a finger in every pie – from online travel, fashion, quick commerce, logistics, even medicine delivery. Some may say it was only a matter of time before the company filled that gap and took another big fintech bet. That time came in June, when Flipkart launched Super.money, a credit-first unified payments interface app. Emphasis on credit-first. But the thing is, right now, credit is a hill everyone is queueing up on. So, does Flipkart stand a chance? Tune in. Don't forget to send us your recommendation for this Thursday’s Unwind segment. The theme is “your favourite opening line from a book or film.” Send them to us on WhatsApp as a voice note or as a text message. The number is +9189711-08379. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Half of the world’s electric cars are on China’s roads, thanks to a wave of smart incentives for both consumers and manufacturers, such as tax breaks and purchase subsidies. The payoff is tangible: the smog that once shrouded some major cities has lifted, and road noise has dropped significantly.But it brought unexpected costs and challenges that nobody saw coming. Tune inDon't forget to send us your recommendation for this Thursday’s Unwind segment. The theme is “your favourite opening line from a book or film.” Send them to us on WhatsApp as a voice note or as a text message. The number is +9189711-08379. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

A few years ago, Flipkart CEO Kalyan Krishnamurthy had set a target of 40% growth across all categories for Flipkart. But in 2023, it was still stuck at 20%. So the company is now on a mission. It wants to push growth, gain market share, and turn a profit.So in January 2024, Flipkart's top execs along with the CEO came together for a meeting to outline a roadmap for 2024. Krishnamurthy wanted Flipkart to introduce a loyalty programme for top spenders, give out more incentives to ensure customer loyalty, push up transaction numbers and average order sizes, and also focus on brands.In the same meeting he also admitted that the company had faced quite a few hurdles the previous year but he was sure they’d make a comeback and hit profitability before the IPO.But here’s the thing, prepping for an IPO often has long term effects on a company’s culture. And the cracks are already beginning to appear inside Flipkart.Tune in.**This episode was first published on 6 May, 2024

Meet Shaik Salauddin, a 38-year-old cab driver from Hyderabad, who is fighting for the rights of eight million gig workers from across the country. While India's gig economy is burgeoning, the workers on whose backs it is built barely enjoy any rights or legal protections. Salauddin realised this early on and in 2019, after five years of relentless pursuit, the Indian Federation of App-based Transport Workers (IFAT) was born. With over 25,000 members working for aggregators like Uber, Amazon, and Zomato, through IFAT, Salauddin is redefining the way we look at trade unions. To begin with, the union has no political affiliations. Instead, Salauddin encourages all of its members to understand power structures and approach the right people to drive change.Thanks to his efforts, two states, Karnataka and Rajasthan, have introduced legislations to protect the rights of gig workers. Others like Kerala are working on their own.In this episode, hosts Snigdha and Rahel speak to Salauddin himself and to Prof. Vinoj Abraham from Labour Economics at the Centre for Development Studies in Thiruvananthapuram to understand the significance of Salauddin's work and why it is important to protect gig workers. Tune in. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.A special shout out to Hari Krishna, from the Two by Two team, who kindly agreed to dub parts of this episode. Thank you, Hari!Fill in Akshaya's Happiness Survey here

For nearly two decades, Abhishek Ganguly worked as the managing director of Puma, the German athleisure brand in India. In that period alone, the brand’s revenue shot up from Rs 20 crore to close to Rs 4,000 crore. Under Ganguly, Puma even managed to beat its longtime rival Adidas to become a market leader. In 2023, Ganguly decided to quit and start his own venture called Agilitas Sports with two of his colleagues from Puma, Atul Bajaj and Amit Prabhu. Within a year, Ganguly’s company has managed to rack up more than Rs 700 crore in revenue. The way Ganguly and his co-founders got to this point is interesting. Instead of doing the obvious thing and launching their own sneaker brand, Ganguly did something quite odd. Something, that even the biggest sportswear brands in the world – Nike, Reebok, Adidas – have never even attempted. Last September, Agilitas bought India’s largest sportswear contract manufacturer, Mochiko shoes. This is the company that manufactures shoes for international brands like Adidas, Puma, New Balance, Skechers, Reebok, Asics, Crocs, Decathlon – the works. Ganguly’s logic behind owning the factory is simple – he wants whole pie and not just a slice of the margin. He told The Ken's DVLS Pranathi that having the additional manufacturer’s margin in a price-sensitive market like India is worth its weight in gold. But there is a reason giants like Puma and Adidas don’t go down this road—taking care of manufacturing in-house is a logistical nightmare. That’s why most brands outsource to companies that are equipped to do it, like Mochiko. But Agilitas is dead set on bringing the entire operation in-house. It’s convinced it can work and has also managed to convince VCs that there is merit in controlling both manufacturing and distributing. Investors are betting on the Ganguly-Bajaj-Prabhu trio to pull off another Puma-sized victory. But will the other shoe drop? Tune in.**The host mistakenly said a decade instead of two decades when referring to Abhishek Ganguly's stint at Puma. The error is regretted.Fill in Akshaya's Happiness Survey hereDAYBREAK UNWIND RECCOMENDATIONS FOR COMFORT FOOD SPOTSRahel: Kappa Chakka Kandhari, Bangalore, Unnamed food truck at Utorda Beach, South GoaSnigdha: Alu Dum from Bari's tuck shop near Loreto Convent, Darjeeling Thukpa at Kunga's, near Planter's Club, Darjeeling Ghee Podi Dosa from Umesh Refreshments, Indiranagar, BangaloreSatyam: Litti Chokha, Jai Mata Di Food Stall, HSR Layout, BangaloreShayanika: Dosa and Puliyogare Rice at 3 Trees Cafe, Upper Dharamkot, DharamsalaRahul: Egg fried rice at Tenzin Kitchen, Koramangala Akshaya: Okonomoyaki and fried tofu sushi at Dahlia, Chennai

Back when it was launched in 2020, Bajaj Finsev Health had a clear plan: it wanted to provide a complete healthcare package to its consumers. And it did that by happily playing a supporting role in India’s booming healthcare industry. Here's what Bajaj Finserv Health does. It is essentially a health management platform. So it facilitates things like doctor consultations and health checkups to its 400-odd corporate clients. Simple enough. But four years later, the company’s vision has evolved. They want to take things to the next level. It’s clearly sick of playing a supporting role. So it has decided to step into the spotlight. The first step was to acquire 22-year-old Vidal Healthcare, which is a third party administrator.Tune in. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.PS. While you're here, here's the happiness survey for the season finale of The First Two Years.

Subway, the globally popular sandwich-eatery chain, is now grappling with sweeping changes in India—and not for the better. For one, the world’s largest quick-service restaurant (QSR) brand is moving away from the franchise model it has operated under for the past 25 years. In doing so, it’s also shedding the very thing that made it popular in the first place: choice.Tune in. Don't forget to send us your recommendation for this Thursday’s Unwind segment. The theme is “comfort food at your fav spot in the city.” Send them to us on WhatsApp as a voice note or as a text message. The number is +9189711-08379. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Last month, a Twitter post a Bengaluru-based IT professional about getting a laptop delivered from Flipkart went viral on social. The reason? Flipkart’s quick delivery arm called Minutes that went live in select cities had delivered it to him at a Starbucks cafe in 13 minutes.But Minutes is Flipkart’s third attempt at quick delivery. And the real test is actually around the corner when the Big Billion Days sale goes live at the end of this month. During the sale, daily order volumes usually go up by nearly 140%, which makes delivery delays unavoidable. Flipkart’s delivery partners who work with its logistics and supply-chain arm, Ekart Logistics, are stretched thin. And now its going to get even more challenging because Flipkart is going use the same delivery personnel for Minutes.Not only is Ekart going to help Flipkart with quick delivery, it is also supposed to be helping it manage its dark stores. Can Flipkart finally strike the right balance between its e commerce and quick commerce business?Tune in.Don't forget to send us your recommendation for this Thursday’s Unwind segment. The theme is “comfort food at your fav spot in the city.” Send them to us on WhatsApp as a voice note or as a text message. The number is +9189711-08379. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Back in the late 2000s when Byju's was founded, it was best known for teaching students how to 'hack' competitive examinations like the CAT. They taught students how to work backwards from the answer and use a bunch of shortcuts to get the highest score possible. The art of 'hacking' examinations was something that the company's founder, Byju Raveendran, was the master of. Or at least that's how the Byju's origin story goes. It all started back in the early 2000s when Byju, an engineer from a small town in Kerala, began helping his friends with the CAT exam. Every time he would sit for the exam, he’d score in the 100th percentile. This was when he sharpened his ability to teach-the-test. The lore spread and Byju's was created. By 2022, its valuation hit $22 billion. The company was on a dream run.The real trouble began when Byju’s began applying this hack method to its growth with unrealistic sales targets and billions of dollars in loans. Fast forward to now, on Sept 17 2024, the Supreme Court of India is going to hear a plea against the NCLAT's stay on insolvency proceedings against Byju’s. In this episode, we dive into the Byjus saga. How did it get here? And who is to blame? Hosts Snigdha and Rahel speak to Olina Banerji, who covers education for The Ken. Subscribe to her newsletter, Ed Set Go. If you've been wondering what The Ken is all about and why our subscribers love us, here is your chance to find out. Check out our special 30-day trial curated just for you

The real-estate market of Delhi-NCR is an anomaly. The Ken spoke to a bunch of potential homebuyers who are looking for premium apartments with budgets of up to 2.5 crore rupees. Real-estate experts are telling them to give up on their dreams. Lately, the national capital has been facing an acute supply crunch of new housing projects, especially in the mid-premium segment (80 lakh to 2 crore rupees) depending on the city. Delhi NCR has witnessed the sharpest fall in inventory in this segment in the last few years. Real-estate prices in turn have shot up far beyond the reach of most buyers. But it’s not like demand for housing has gone down because of these sky high prices. People are still buying tens of thousands of these mid-premium houses in and around Delhi. So the obvious question then is: why aren’t more residential housing units being built? From listeners: Praveen: Partner (2007)Sravan: The InternAnish: Lord of the Rings trilogyFrom hosts:Snigdha: The Perfect CoupleRahel: Call Me BaeDaybreak is now on WhatsApp at +918971108379. For next Thursday's Unwind, send us your recommendations to us as texts or voice notes. The theme is "comfort food from your favourite spot in town."

India's tuition republic came into the picture to fill the gaps in the education system. First and foremost: they promise to get you into the college of your dreams. That simple but powerful promise has made this a Rs 58,000 crore industry. But there is a flip side to this. It puts traditional schools in a rather precarious position. Students start trickling out of the system after class 10. Their parents transfer them to junior colleges or schools with integrated coaching models so they can focus on cracking competitive exams. One school has had enough of this. It's tackling attrition by taking on these coaching centres directly. The first step? Hiring 200 IITians. Tune in. If you've been wondering what The Ken is all about and why our subscribers love us, here is your chance to find out. Check out our special 30-day trial curated just for you.To apply for the latest job openings in The Ken's podcast team, click here.

On Independence Day this year, just six days after it went public, Ola Electric launched three new electric motorbikes. This was a bold move, especially considering that electric vehicles haven’t really clicked with the Indian audience yet. The exception to that rule has been electric two and three wheelers, which had some unexpected success in tier-2 India. But motorcycles are not scooters. People still prefer their 125cc ICE bikes. So, it’s a difficult space to break into. But if there is one thing we know about Ola Electric, it’s that the company does not shy away from making bold business decisions. It has its sights set on becoming the next Hero Splendor. Has Ola Electric bitten off more than it can chew? Tune in.If you've been wondering what The Ken is all about and why our subscribers love us, here is your chance to find out. Check out our special 30-day trial curated just for you.To apply for the latest job openings in The Ken's podcast team, click here.

Three days ago, Rapido, the bike taxi company, became India’s latest unicorn after it raised $200 million at a valuation of over $1 billion. The funding round which was led by WestBridge Capital also saw new investors put in their money into the company. In an interview to the ET, CEO Aravind Sanka said that the funds will be used to expand Rapido's newly launched four-wheeler taxi service, which competes with Ola and Uber. But here’s the thing. Ever since it started, Rapido has consciously stayed away from venturing into the cab business. Until last year was happy to stay in the bike taxi lane and beat Ola and Uber there even though that it managed to do it, often, at the expense of customer safety. Now it has forayed into cab-hailing but it is trying a different route. Instead of commissions, its driver partners pay it a subscription fee. Tune in.If you've been wondering what The Ken is all about and why our subscribers love us, here is your chance to find out. Check out our special 30-day trial curated just for you.To apply for the latest job openings in The Ken's podcast team, click here.

"Google is a monopolist and it has acted as one to maintain its monopoly."Last month, Judge Amit P Mehta of of US District Court for the District of Columbia delivered a historic ruling against one of the biggest technology companies in the world. Google was accused of abusing its dominance by paying the likes of Apple and Samsung billions of dollars to make its search engine the default option on their smartphones and browsers. It is being called the biggest antitrust case of the century. And this is only the beginning. The Google ruling comes amid a growing anti-big tech sentiment. The general consensus is that this tiny group of companies — Google, Amazon, Apple, Meta and Microsoft — have grown too big and too powerful. These companies are deciding what we see on the internet — the news we consume, the information we have access to, what we buy and who we buy from. At some point, everyone got a little wary of these companies. They started seeing some real threats to their power in the form of antitrust lawsuits and regulations. Suddenly, their every move was being scrutinised. Have we gone too far? Manjushree RM, Senior Resident Fellow at Vidhi Centre for Legal Policy, weighs in on the pushback against big tech, and how India is keeping up with it all. P.S The Ken's podcast team is hiring! Here's what we're looking for.Daybreak is now on WhatsApp at +918971108379. Send us a hello with your name and since when you've been listening to us and be a part our community. Also, if you have any recommendations for this Thursday's Unwind segment, send them to us as texts or voice notes.Want to be part of the Daybreak community? Introduce yourself here.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Dunzo, the Reliance Retail-backed quick delivery company, let go off 75% of its workforce in fresh round of layoffs earlier this week. But for the longest time, Dunzo has been an anomaly. Its a small company that has managed to make its name a verb. Like Google but Google is a giant. Its revenue was just $7 million dollars in the year that ended in 2022. For perspective, Zomato made more than 70 times that amount in the same period, But it did not matter. Because it changed our lives and it became the kind of consumer brand that tech companies who do anything for. To understand the unravelling of Dunzo, we need to go back to two years ago when Dunzo was on a high. Tune in.P.S Don't miss our brand new Thursday segment, DAYBREAK UNWIND, in this episode!This week's recommendations:From listeners: Ashish: The BearJoy: Panlong aka Coiling DragonIshan Sarkar: The Peanut Butter FalcomApurva: Blue Eye Samurai From hosts:Snigdha: Invisible Planets: 13 Visions of The Future of China edited and translated by Ken Liu The Worst Person in The World Rahel: Sisters in SweatDaybreak is now on WhatsApp at +918971108379. Send us a hello with your name and be a part of the Daybreak community. For next Thursday's Unwind, send us your recommendations to us as texts or voice notes. The theme is "comfort food from your favourite spot in town."

There was once a time, not very long ago, when every company wanted to be a fintech. Food delivery, ride hailing, e-commerce – companies that you would not otherwise associate with financial services. And when you think about it, it does add up. A couple years ago, fintech was where the money was at. Indian fintechs received nearly 9 billion dollars in funding in calendar year 2021. It was one the hottest sectors in the country. The inside joke among venture capitalists was how founders could raise a round of funding just by mentioning “financial services” in their pitch deck. What were earlier standalone businesses would now exist as mere features on their apps. People in the industry came up with a catch-all term – fintech-as-a-feature. Take Ola for instance. Zomato seemed to be going down that path too. In 2022, it had applied for a non-bank financial company or NBFC licence with the Reserve Bank of India. But since then, things have changed. From 2022 onwards, the amount of money being raised by fintechs has dipped considerable. In 2022, they raised about 5.4 billion dollars, then in 2023, this amount fell to 2 billion. What's going on? Tune in to find out. P.S The Ken's podcast team is hiring! Here's what we're looking for.Daybreak is now on WhatsApp at +918971108379. Send us a hello with your name and since when you've been listening to us and be a part our community. Also, if you have any recommendations for this Thursday's Unwind segment, send them to us as texts or voice notes.Want to be part of the Daybreak community? Introduce yourself here.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

In the last decade, the number of people covered by health insurance has more than doubled. Of course, big hospitals – both the state funded ones and the private ones that look a lot like five-star resorts – are making the most of it. They are really raking it in. But there is a sizeable chunk of the healthcare system that is left out. The small, private hospitals that make up nearly 85 per cent of the industry. This is the ‘missing middle’. It’s disorganized and severely underfunded. It’s also stuck in a bureaucratic maze of claims and reimbursements. The patients that rely on these facilities are very often stuck between subsidised schemes and private insurance. But here’s the thing – where there is chaos there is also huge opportunity. Opportunity that a new crop of health fintechs have identified. Enter Gmoney, Digisparsh, Healthcred, and Carepay. All of them are waiting to disrupt the ‘cashless insurance’ space. They’re coming to the rescue with plans to connect the dots between insurers, hospitals, and patients. Tune in. P.S The Ken's podcast team is hiring! Here's what we're looking for.Daybreak is now on WhatsApp at +918971108379. Send us a hello with your name and since when you've been listening to us and be a part our community. Also, if you have any recommendations for this Thursday's Unwind segment, send them to us as texts or voice notes.Want to be part of the Daybreak community? Introduce yourself here.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

For a while now, some of the biggest players in India’s third-party logistics industry have been riding on the success of e-commerce unicorn Meesho. As of 2023, it accounted for over half of the 2.5 billion shipments that were being handled by third-party logistics players. Companies like Delhivery and Ecom Express happily rose to the occasion and partnered with Meesho to handle all its order deliveries. For logistics companies this was a dream come true because most of the other major e-commerce players in India – like Flipkart and Amazon – take care of all their logistics in-house. Now, Meesho has announced the launch of Valmo, its own in-house logistics arm. Naturally, third party logistics partners are nervous. But no one is more shaken up than Ecom Express.Tune in.P.S The Ken's podcast team is hiring! Here's what we're looking for.Daybreak is now on WhatsApp at +918971108379. Send us a hello with your name and since when you've been listening to us and be a part our community. Also, if you have any recommendations for this Thursday's Unwind segment, send them to us as texts or voice notes.Want to be part of the Daybreak community? Introduce yourself here.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

When it comes to electric vehicles, China is the crownless king. Nothing new there.But what was news to us was when Bhavish Aggarwal recently announced at an event that his company, Ola Electric, is the world’s largest electric two-wheeler manufacturer and the fourth-largest EV company in the world. It left everyone scratching their heads for a few seconds until they noticed the fine print at the bottom of the powerpoint slide — marked with an asterisk, in tiny lettering, it said excluding China.But you can't exclude China from the EV conversation because for the last decade it has been leagues ahead of the rest of the world. The Chinese government has been pushing for EV adoption — and all of its efforts have paid off. Multiple studies and surveys have found that China’s EV market is now the biggest in the world. But it's not all sunshine and rainbows. While India is still in its teething phase as far as electric mobility is concerned, China is well into its teens, and we all know puberty comes with a whole set of its own problems. In China’s case it’s price wars, record breaking insurance premiums, and a threat to data privacy. Are there lessons here for India? In this episode, we speak to two people from The Ken newsroom, who have been covering the EV space extensively — Nathan Narde and Lu Zhao. Tune in. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.Want to be part of the Daybreak community? Introduce yourself here.

A big reason when we choose to buy online instead of going to a store depends on how easy the e-commerce company makes it to return stuff. So far, with most companies, all you have to do is ask for a return on the app or website and someone comes to your doorstep and picks it up.While e-commerce companies have been wooing you with the option, in reality they hate returns because reverse logistics are a costly affair for them.Which is why e-commerce platforms like Ajio and Myntra are changing their return policies. Some are even blocking some customer accounts. But are customers ready to give it up yet?Tune in.* This story was previously featured on Daybreak in April, 2024P.S Don't miss our brand new Thursday segment, DAYBREAK UNWIND, in this episode!This week's recommendations:Snigdha: To read: The Buddha in the Attic by Julie OtsukaTo watch: Kalki 2898 ADRahel:To watch and listen: Hanumankind – Big Dawgs | Ft. Kalmi Daybreak is now on WhatsApp at +918971108379. Send us a hello with your name and be a part of the Daybreak community. Also, if you have any recommendations for next Thursday's Unwind, send them to us as texts or voice notes.

There was once a time, not too long ago, when you could walk into a young working professional’s rented home in a tier-1 city, and all the furniture would look pretty familiar. About a decade ago, everyone and their uncle was renting furniture from the two OG rental platforms Rentomojo and Furlenco. It just made sense. When Rentomojo and Furlenco were launched about a decade ago, they were like an answer to a lot of people’s prayers. It was a great deal – your fridge, washing machine, king sized bed and more would be delivered right at your doorstep. Use them for as long as you need, and return them when you are done. Cut to 2024, and things have changed. They are struggling to stay relevant. Tune in. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.Want to be part of the Daybreak community? Introduce yourself here.

Lenders are flouting every rule in their books to cater to the rising gold-loan demand. Thanks to the collusion between lenders and borrowers at some of the branches, one in ten gold loans every month is sanctioned through malpractices—like tweaking weight and misreporting purity of gold, said two industry executives.In this episode, we delve into the murky world of gold loans and what often goes wrong when borrowers seek them out. Tune in. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.Want to be part of the Daybreak community? Introduce yourself here.

If you’ve ever taken a loan from a non bank or an NBFC, the EMI is usually auto-debited from your account every month. But if you missed a payment, you know what usually goes down. You are inundated with phone calls from your lender and maybe agents even start visiting your home. Not an ideal situation for you or your lender.But now, your lender can just monitor your account and deduct the money as soon as it comes into your account…all thanks to that auto-debit permission you granted. Earlier, only a bank could do this when it lent money to its account holder. But now non-banks can do it, too. A fintech executive told The Ken that this tool will soon become business as usual in every lender’s tool box. But things are still not there yet since the banks are not predictably sharing the statement data or their servers are down.And here’s where account aggregators come into the picture. These aggregators are a newly-created class of licensed companies by the Reserve Bank of India. They basically help businesses exchange financial information about a user after taking the user’s consent. Meanwhile, Navi Finserv, a four-year-old non-bank, is quite particular about how fast it can help its users take out a loan. Navi’s co-founder and CEO Sachin Bansal—who previously co-founded the Flipkart —believes “banking should be as easy as going on Swiggy and ordering food”. So to amp up both disbursals and collections, Navi and others like it are counting on account aggregators. But being able to access a borrower’s bank statement at any given time is a powerful collection tool.And the problem is how Navi is using this power.Tune in. If you're interested in working for The Ken's podcast team, apply here

The pandemic disrupted everyone's travel plans. But now, everyone is travelling with a vengeance and it's really overloading the systems. With visa appointment slots hard to come by, travel agents have turned securing visa dates into a profitable business. Meanwhile, embassies and consulates are trying hard to limit the wait list. And at the center of this anxiety-inducing maze is one company called VFS global that handles the visa application process for more than 150 of the world’s 195 countries, including India.In this post pandemic era of the so-called revenge travel, VFS is where the dreams of many travelers’ go to die. For many Indian travellers, VFS is like the mean gatekeeper not letting them get to their dream destination. Tune in. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.Want to be part of the Daybreak community? Introduce yourself here.

What really makes UPI successful? The number of transactions. In FY2024, for example, more than 130 billion transactions were carried out through UPI. But it's not enough. UPI needs more and more to the point where now it has become a transaction-hungry monster. And NPCI National Payments Corporation of India (NPCI), government body that runs UPI has to constantly come up with ways to feed this ever-hungry monster.Its latest offering is delegated payments. Earlier this month, Reserve Bank of India Governor, Shaktikanta Das, announced that non-UPI users, like elderly people or teenagers or anyone who does not have a way to transact via UPI, can use another UPI user’s account and spend through it.While many payments platforms are excited about this new feature, there are some serious issues that may become roadblocks later.Tune in to find out.

Many thought the fall of WeWork – as quick and public as it was – was the final nail in the coffin for the fledgling coworking space business. But a few years later, the pandemic is over and people are finally making their way back to their workplaces. The end of work from home has given the coworking space a new lease on life and one Delhi-based startup in particular is really standing out.Awfis, a nine-year-old flexible workspace company, is breaking pretty much every rule in the coworking space playbook. And it seems to be working out pretty well for the company. Tune in. Listen to the latest episode of Two by Two hereDaybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

For more than two decades, India’s jewellery industry has been dominated by one name and one name only – Tanishq. The Titan-owned brand has managed to become the go-to jewellery store for people across the country. Some may even call it the gold standard…literally. But since last year, things have been changing. Tanishq’s dominance is being challenged. Not by some massive international player or any other pan-India brand. Nope. Instead, it is regional players that are starting to dim Tanishq’s shine. You may have noticed all the Malabar Gold and Kalyan Jewellers ads and billboards that have popped up in the last year or so. Both are regional brands that have really been giving Tanishq a run for its money. The funny thing is all of these regional brands have risen to the top by doing exactly what Tanishq does best. They are literally hijacking Tanishq’s own playbook. And in the process, what was once Titan’s exclusive territory, with its 8% market share in a sea of unorganised competition, is now getting crowded.Tune in. Listen to the latest episode of Two by Two hereDaybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Tech platforms like Google, Meta, or even e-marketplaces such as Olx are increasingly becoming hotbeds of online advertising scams in India. People have been losing anything from a few thousands to even a few crore rupees to cyber crime syndicates who have proficient, tech-savvy members.The amount of money consumers have reported losing to fraud that originated on social-media platforms has skyrocketed since 2017. Last year alone, people reported losing more than $1.2 billion to fraud that started on social media.What are big techs like Google and Meta doing to prevent these crimes? Is it enough?Tune in to find out.**This episode is a rerun and was first published on Nov 27, 2023Listen to the latest episode of Two by Two hereDaybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

In Mumbai last year, Prime Minister Narendra Modi announced that India was entering the bid to host the Summer Olympic Games in 2036. Yup, bidding happens more than a decade before the actual event. Because that’s how long it takes to prep a city for the Olympics. At the same event, PM Modi said hosting the games India is the “age-old dream and aspiration of 140 crore Indians”. You see, the prestige associated with hosting the Olympics is undeniable…many would say, it is priceless. If you think about it, for a developing country, is the ultimate flex, right? But in the end, is it really worth it? Sports economist Andrew Zimbalist does not think so. He has devoted much of his career to exposing the dark underbelly of the Olympics. Tune in. P.S. The Ken podcast team is looking for a talented podcast producer and an audio journalist. If you fit the bill or know someone who does, please apply!

For many in the Indian Railway Catering and Tourism Corporation (IRCTC), this year’s Union Budget announcement was a damp squib.On 23 July, several officials from the ticketing-and-catering arm of Indian Railways waited for over an hour, with the collective hope that Finance Minister Nirmala Sitharaman would quash the discounts on UPI payments. The reason behind their discontent is that the discount has cost IRCTC an arm and a leg. The company has lost Rs 40 crore in revenue. But despite all of the pushback, this year’s Budget did not mention revoking the mandate anywhere. So, what’s going on? And why isn’t the government backing down?Tune in to find out. P.S. The Ken podcast team is looking for a talented podcast producer and an audio journalist. If you fit the bill or know someone who does, please apply!

Fertility rates in India are not looking good. In fact, it has fallen below the necessary replacement fertility level, which is basically the total fertility rate at which a population exactly replaces itself from one generation to the next, without migration. So to nip the issue in the bud, state governments are now stepping in to offer what private equity-backed fertility centres would otherwise charge lakhs of rupees for: IVF treatment for free. If it sounds too good to be true, that’s because it is. Tune In.

Every year, nearly three lakh students flock to the city of Kota in Rajasthan, the coaching capital of the country. Almost half of them enroll themselves at Allen Career Institute, a 36 year-old pioneering coaching centre that was last valued at over 1 billion dollars.Lately, Kota’s reputation has been under question because of the frequent student suicides.This has obviously affected the number of students coming in and for the first time in its history, the coaching giant Allen is seeing a fall in its admissions. And its no small dip. Admissions have dropped by over 35% to around 80,000. But here’s the interesting part. This isn't restricted to Allen institute in kota alone. Its happening in other cities too.Actually two years ago, VCl investment firm Bodhi Tree Systems came into the picture and Allen began expanding the number of campuses outside Kota. Now, in total, there are over 200 of them and at least, one-third are new. The company’s CEO Nitin Kukreja told The Ken that Allen entered 16 new cities like Patna and Lucknow last year alone. A senior teacher at Allen Kota told us that for a centre to be profitable, it needs at least 4,000–5,000 student enrolments. But right now, Allen is not even seeing half of this. At least half a dozen senior Allen staffers and competitors told The Ken that a big chunk of these new centers are losing money. Staff pays have taken a hit but Allen is also hiring staff in new cities with a possible plan of shifting base out of Kota.In today’s episode we take a look at what’s happening inside one of the country’s latest test prep giants.Tune into to Two by Two's latest episode, 'Delhi pricked the Bengaluru bubble' here

The search for an ideal workplace is a bit like finding El Dorado — that land of endless wealth and opportunities. Like El Dorado, 'the ideal workplace' also, well, seems like a myth. But that doesn't stop people from striving to find one. This is a conversation that goes right back to the birth of the modern corporation. From the civil rights movement in the US, to the evolution of trade unions in India – throughout history, people have fought for a fair and equitable workplace. One that has equal opportunities for everyone, where everyone feels seen and heard, and no one is treated differently because of where they come from or who they are. Eventually, the century-long battle for the ideal workplace finally boiled down to three core values – diversity, equity and inclusion or DEI. But here’s the thing about DEI – it comes and goes in waves. And it usually takes an extreme incident to trigger the pendulum to swing towards DEI. And when the pendulum swings to the other side, DEI’s alter ego, that has been lurking in the shadows all along, finally makes its entrance. Lately, its been popularly known as MEI — merit, excellence and intelligence. Right now, we are bang in the middle of yet another wave of the DEI vs MEI debate. In the last few weeks, giants like Microsoft, Google, Meta have majorly scaled down their DEI initiatives. Some have even laid off entire DEI teams. Naturally, many are of the opinion\ that DEI is on its deathbed.The repercussions of all of this are being felt here in corporate India where a watered down version of DEI was just about getting started. But now that it has hit a wall in the West, what does that mean for us? To find out hosts Snigdha and Rahel speak to two women who are trying to fix this broken system but in very different ways. Christina Dhanuja, author, DEI strategy consultant and the founder of Dalit History Month and Naiyya Saggi, the co-founder of The Good Glamm Group, a unicorn startup based out of India.Tune in. For feedback, write to us at [email protected] is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

From September 2, IDFC Bank’s credit card customers will only have to pay 2% of the total bill amount every month instead of the earlier 5%. The bank has reduced the minimum amount due (MAD). Even Axis Bank did this last year in November.This means for customers, there are lesser chances of being tagged as a defaulters which hurts their credit score. Why are banks doing this?Two bankers told The Ken that the main reason why banks or lenders are reducing MAD is because of rising defaults. India has been warming up to the idea of credit. In fact, now its come to a point where debit card usage is declining. Online credit card spending in India rose by 20% in the last one year to reach more than ₹1 lakh crore in March this year. But for banks or lenders this also means that the associated non-performing assets (NPAs) have started to become a cause for concern. This is why lowering the limit for defaults will help banks. But for customers, there is more to it than meets the eye.Tune in

The last nine years have been quite a wild ride for Cars24. It has gone from being a consumer-to-business auction platform for dealers to buy used cars, to becoming a consumer-to-consumer marketplace for used cars. It has seen its fair share of highs and lows along the way. Off late, once again, the business has been floundering. But Cars24 is dealing with it by undergoing its most intense and unexpected makeover yet. It seems to be transforming into a full-blown fintech. The startup got a non-bank license to finance used cars half a decade ago. Back then, its financing arm was meant to be a lever to sell more cars. But now it is much more than that. Tune in.

Last year, the central bank banned Razorpay and a bunch of its competitors, like PayTM, Cashfree and PayU, from onboarding new merchants until they were able to secure a payment aggregator license. Till then, they all had in principal approvals for the license. But the RBI stepped in and said they had to stop onboarding merchants until they actually got the license. It was only in December that the RBI lifted the ban after Razorpay finally received the license. Obviously, it was a big day for Razorpay. All of the employees who had already left for the day came straight back to office. They all knew exactly what they had to do because they had been planning for this day for months now. Razorpay had a big opportunity to gain marketshare. In the last seven months since the RBI lifted the embargo, it has been in recovery mode. And in the process, it has fundamentally changed as a company. Tune in.

Jupiter, the Mumbai based neobank, went from a $70 million valuation in 2019 to a $700 million valuation in just two years. Venture capitalists, along with fintech founders, continue to believe in neobanks. A report by Statista predicts that the transaction value across neobanks in India is will cross $150 Bn by 2027.Jupiter, a leader in the space, quadrupled its user base to two million in just a year in 2022. Thanks to its efficient user experience to access banking products like savings accounts or fixed deposits, many 20- and 30-year-olds are drawn to Jupiter. They use the platform to park their money, make small transactions, and invest with features like a sub-account to park funds for different saving goals or flexi-SIP payments.But RBI clipped its wings, like it did for other fintechs. Since Jupiter realised the regulator also doesn’t like startups calling themselves a “bank” in any form unless they are licensed to be one, it began the journey of itself from a neo bank into a non-bank. And Jupiter had been trying to get its non bank license from RBI ever since it started operations but it only got last year.But building its own loan book is turning out to be an expensive affair. And in the process of getting its finances in order, Jupiter may just about become another annoying bank app.Tune in.Listen to the latest episode of Two by Two, 'Is Zepto a gold medalist or a bronze medalist?' here.

"I am willing to take the risk and give this drug a shot, for I've tried and tested almost all anti-obesity means myself—and even failed at some. As a first step, I am banking on other Ozempic users’ experience." Meet Alifiya Khan, a health and education reporter at The Ken. Last month, she published a story on Ozempic, the 'miracle' weight-loss drug, and how easy it is to procure despite not being officially cleared for sale by the Indian government. But this isn’t just another health story. Alifiya herself has been suffering from obesity for more than a decade now. For her procuring Ozempic wasn't just to further a story. She needed it for herself. After trying every fad diet, weight loss pill, and non-invasive procedure, to Alifiya, Ozempic is the light at the end of the tunnel. In this episode, she joins hosts Snigdha and Rahel to share her story. Tune in. P.S. Not sure if you heard, but we hit 1 million downloads this month! We could not be more excited and grateful to you, our listeners. Could you do us a favour? Could you fill in this form and share your feedback? Also drop us a rating! P.P.S. The Ken's podcast team is hiring! We are looking for a producer as well as a podcast host with at least 4-5 years of experience in the field. If you are interested or know someone who would be, please write to [email protected] with 'Application for The Ken Podcasts' in the subject line.

A few days ago, an X user shared a screenshot of Google Maps depicting how it would be faster to walk than drive from a particular place to another in Bengaluru. After all, the city is best known for two things: great weather and terrible traffic. The so-called Silcon Valley of India is the sixth slowest city in the world! How is it then that no one has come up with some innovative tech-based solutions?Actually, they have. But you’ll be surprised to know that one the key reasons why the city's traffic troubles never seem to end is because the focus has mostly been only on tech driven solutions. Tune in.**This episode was first published on 19 Feb, 2024Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories

Microschools are basically a modern twist on the concept of a one-room school house. So smaller classes, student-led learning, a flexible curriculum, the works.So for instance, if traditional schools teach the photosynthesis phenomenon through textbook readings, a microschool would nudge students to conduct interactive experiments with plants and light.In most of these schools, there’s no fixed curriculum. Its personalised as per the needs of each student. Sounds ideal right? Except for the fact that they are way more expensive than a regular school. And then there's the question of higher education. Sure these kids may be able to think more critically than a CBSE student, but what happens when they go to college? Or if they have to transfer to a traditional school at some point?Despite these questions, more and more parents are embracing this new school of thought. Could it really be the next best thing in education? Tune in.

Craving a low-cal, zero-sugar, guilt free tub of ice cream? Well then, Hocco isn't for you. The ice cream brand, founded by Havmor scion Ankit Chona, takes great pride in making and selling ice cream the old fashioned way. It's a brave choice considering low-cal ice cream is really having its moment. VCs seem to believe that ice cream is a dish best served cold...and sugar free. But Chona is sticking to his guns. And if the numbers are anything to go by, his bet seems to be paying off. Tune in.

On Friday this week, we’re going to see one of the largest IPOs of 2024 by a new-economy company. The Bhavish Aggarwal-led Ola Electric is all set to make its debut in the stock market. The IPO which has been in the works for sometime is expected to value the company at a little over $4 billion. Aggarwal is due to sell almost 38 million shares as part of the offer for sale which is nearly 20% lower than what the company had indicated in its DHRP. The company is a leader in the two wheeler EV space in india with more than one third of the market share. Of course, getting here has been no cakewalk for Ola Electric. Just last month it was reported that the company was planning to let go of 400-500 employees to streamline its operations before the listing.In this episode we go over some of the highlights from the company's offer document.Tune in.P.S. Check out the most recent episode of Two by Two, our brand new business podcast, where the hosts ask: why has all the disruption and joy gone out of startups? Stream on Spotify, Apple Podcasts or other platforms!Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

The global astrology market today is worth nearly $13 billion. In India alone, the online astrology market is estimated around $100 million and is expected to grow ten times in the next five years or so. But this isn’t astrology as we’ve known it. In the last few years, astrology has had a facelift and it’s largely thanks to Gen Z. They have rediscovered it and turned it into a full blown cultural moment. Meme pages, Astro Twitter, mercury retrograde—astrology has become a pop culture phenomenon, not just here in India but across the world. New-age astrology apps like Co Star and Pattern give you the option of checking whether your “vibes” match with your friend or love interest. It's like modern-day kundli matching. And Gen Zs are here for it and more. They’re also using astrology apps to check what stocks to put their money on, for their appraisal season—basically, anytime they have to make a decision, big or small.We wanted to know why the Gen Z, a generation that’s been recognised for its hyper-awareness about things like climate change, politics, governance is embracing astrology so passionately despite all of its very well documented flaws as a pseudoscience. Also, how are astrology app makers are responding to this trend?To find out, we spoke to two Gen Zs—Misha Verma, a 22 year-old 2D animator from Bengaluru and Khushi Singh, a 23 year-old UI/UX designer from New Delhi who part times as a tarot reader, the founder of an AI-powered astrology app called Melooha, Vikram Labhe, and Nakul Shenoy, a mentalist based out of Bengaluru.Tune in!Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Once valued at $22 billion, Byju's, is undergoing insolvency proceedings initiated by the National Company Law Tribunal. This is over a $19 million payment default to the Board of Control for Cricket in India. Byju’s could now see a potential buyout or liquidation. It gets worse. A couple of days ago, one of the largest foreign investors in India, the Qatar Investment Authority, requested the Karnataka High Court to block founder Byju Raveendran’s personal assets.To say things are bad is an understatement.The first question that comes to mind is, of course, what happened. But that’s a story that’s been told too many times. Instead, today, we tell you what Olina Banerji, The Ken's edtech expert and writer of our popular newsletter, Ed Set Go, wrote about Byju’s in the latest edition.She took us back to see what made Byju’s the company it became in the first place and the legacy it is leaving behind.Tune in.P.S. – Check out the first episode of the latest addition to our podcast slate, Two by Two, on Spotify, Apple or YouTube!Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Healthify saw immense success during the pandemic. Its revenues more than doubled in FY 2022. And it adds up when you think about it. With millions of people stuck at home and gyms shut, Healthify’s virtual fitness and nutrition plans were pretty ideal. But once gyms reopened, home workouts didn’t cut it anymore. And unfortunately, Healthify really bore the brunt of it. The following year, revenue growth slowed down considerably and losses began to soar. But the company's leadership seems undeterred. In fact they want to expand business to the United States, where it will be up against established healthtechs like Noom and MyFitnessPal. The company seems to be pinning its hopes on the US market as somewhat of a hail Mary pass.