Dan Kennedy's Magnetic Marketing Podcast

Dan Kennedy personally refers to Joe Vitale as an "online marketing genius", but he's also been more widely referred to as "the Buddha of the Internet" for his unique combination of expertise on the topics of marketing and spirituality. With such high praise, how exactly does Joe use his mastery of these subjects to create a sales frenzy online? In Dan's interview with Joe, he gets the inside scoop on the three key elements of his extremely effective "Hypnotic Selling Formula", as well as other strategies and techniques he uses to take advantage of cross promotion opportunities and marketing information products online. MagneticMarketing.com NoBSLetter.com

Ever wonder how top level business executives manage to juggle their seemingly endless list of tasks? Dave Dee gets an inside look as he interviews exceptional CEO and lifelong entrepreneur, Chris Hurn. Chris dives into what his tough experiences as a kid taught him about hustle and hard work, and further outlines some of his key beliefs and strategies for balancing his responsibilities while setting up his multiple businesses for success. MagneticMarketing.com NoBSLetter.com

Naturally having a way with words is simply not enough to be an exceptional copywriter. So just what exactly does it take to create eye-catching copy that actually converts? Longtime copywriting expert "Doberman Dan" has the answers. The two Dans ("Doberman Dan" and Dan Kennedy) discuss what newcomers tend to get wrong about copywriting most often, as well as the research strategies they swear by that consistently give their marketing a top-notch competitive edge. MagneticMarketing.com NoBSLetter.com

If you know anything about sales or selling, then you'll know it's the farthest thing from easy. So what exactly does it take to become a top tier high income sales professional? Dave Dee interviews sales expert and consultant Steve Clark to get the inside scoop on how to become what he calls a "superstar salesperson". As one of Dan Kennedy's co authors for his book, Peak Performers, Steve is able to provide the specific do's and don'ts for taking your sales game from barely surviving to thriving. MagneticMarketing.com NoBSLetter.com

Collecting and analyzing data from split testing can feel like a tedious hassle, but if you're not willing to put in the time to do a thorough job, you could be missing out on some serious opportunities to increase the effectiveness of your marketing. Using a case study published by Wired magazine, as well as Bob Stone's Successful Direct Marketing Methods book, Dan Kennedy discusses strategies for A/B split testing and how you can better put the data you've gathered to good use. MagneticMarketing.com NoBSLetter.com

It's the "chicken and the egg" paradox that's been frustrating entrepreneurs for years: You can't have a business without first building a list, but no one will join your list unless you already have a business. Which comes first? Online marketing expert Alex Mandossian would argue we're focusing on the wrong goal entirely. Speaking with Dave Dee (marketing expert and longtime business partner of Dan Kennedy), Alex explains how becoming a social influencer and an authority within your niche online is key to growing both your business and your list at the same time, and illustrates in detail the Grand Unification Theory of Social Influence (GUTSI) for making it all happen. MagneticMarketing.com NoBSLetter.com

Are you letting mindless distractions keep you from reaching your desired level of success? As technology advances, it's only becoming more difficult to differentiate what is relevant to your goals and what is merely part of the vast ocean of information and chatter. Joined by professional author, speaker, business mentor and longtime friend Lee Milteer, Dan Kennedy discusses why we are so easily derailed from our most important tasks and provides excellent strategies for removing false obstacles, improving concentration and increasing our speed of implementation. MagneticMarketing.com NoBSLetter.com

The biggest mistake business owners make in the food industry is thinking that simply making great food is enough to create long-lasting success. The truth is? You're also going to need proper backend operations AND excellent marketing to attain and sustain a loyal customer base. Dan Kennedy meets with the multi-talented Diana behind the Canadian famous eatery, Diana's Gourmet Pizzeria (now called Diana's Cucina & Lounge), to discuss the major pillars of her marketing activity that fuel the business and keep customers coming back again and again. MagneticMarketing.com NoBSLetter.com

As a budding local business, how do you run promotions that actually result in a return on investment without breaking the bank? Jeff Slutsky, coauthor of Dan Kennedy's book No B.S. Grassroots Marketing, has some valuable answers to that question. Speaking with Dave Dee (marketing expert and longtime business partner of Dan Kennedy), Jeff uses real life examples to illustrate key advertising and promotional techniques for local businesses that create long lasting profitability without requiring thousands of dollars or extra effort. MagneticMarketing.com NoBSLetter.com

How are you differentiating yourself from the competition? Are you switching up the price points? Adding a new angle to your offering? Maybe you've started advertising to a whole different market? There are a few key paths you can take in order to stand out from the crowd, and Dan Kennedy wants to make sure you understand them all. Joined by boutique business model expert Sarah Petty, Dan discusses the four key pathways of differentiation, and how, when properly utilized, they can change your business for the better. MagneticMarketing.com NoBSLetter.com

What do a toothbrush, a camera, a grill and a household cleaner all have in common? They're all "ordinary" products that infomercial and direct response expert Rick Cesari has helped transform into multi-million dollar making machines by marketing them as anything but ordinary. How does he do it? Dan Kennedy and Rick Cesari talk about some of Rick's greatest marketing achievements (Sonicare, GoPro, George Foreman Grills, Oxiclean), as well as the critical elements and strategies that contributed to their massive success. MagneticMarketing.com NoBSLetter.com

How are you attracting and retaining potential customers and clients? Nowadays, just offering excellent goods and services isn't enough. Your buyers need a reason to be interested in and actually care about the human(s) behind the business. Dan Kennedy and voiceover expert Susan Berkley talk about how to use personality, persona and stories in your marketing as well as your speaking/presenting in order to keep customers drawn to what you have to offer for years after they were introduced to your business in the first place. MagneticMarketing.com NoBSLetter.com

Ali Brown is the kind of person Dan Kennedy would describe as a "renegade millionaire". After going from job to job not truly feeling fulfilled, Ali gained the skills she needed to quit her ad agency job and go freelance. From there she discovered Dan Kennedy's programs, and today she is one of the most recognized entrepreneur coaches in the world. Ali discusses with Dave Dee (one of Dan's longtime business partners) the inspiring ups and downs of her entrepreneurial journey and the lessons she's learned along the way. Ali also shares her expert advice for how to best position your business and brand so that buyers in your market see you as the stand-out authority they're looking for. MagneticMarketing.com NoBSLetter.com

In the world of entrepreneurship and marketing, it's wise to have a mentor (or mentors) whose methods you can study as a guide for achieving the level of success you wish you attain. But just how exactly do you make the most of what you learn from your mentor(s)? Longtime marketing students and entrepreneurial experts Dwight Woods and Brian Kurtz discuss with Dan Kennedy who their key mentors are, the greatest lessons they've learned from their mentors and their top tips for how to extract the best actionable items from the mentors you're trying to model. MagneticMarketing.com NoBSLetter.com

As a direct mail consulting coach who's helped many high level clients drastically increase the effectiveness of their direct mail campaigns, Craig Simpson knows exactly what works and what does not. Dan Kennedy and Craig discuss their expertise on direct mail and the strategies they use to get the most money out of their lists as well as the formats they prefer for each campaign. They also talk in detail about how they test, track and evaluate how well their direct mail is converting so they know exactly how to further optimize performance. MagneticMarketing.com NoBSLetter.com

Dan Kennedy says nothing beats physical books as a lead generation magnet for your product, service or cause, but how can going through all the time and trouble to produce a book actually positively impact your top and bottom line? Renowned author and speaker Adam Witty has the answer. Dan and Adam talk about how to craft the right kind of book for lead generation, as well as the right way to use that book in order to establish yourself as an authority figure in your market and create free publicity for your business. MagneticMarketing.com NoBSLetter.com

Multi-business owner Darin Spindler is no stranger to trying many different strategies to see what will create the greatest increase in lead generation and conversion. Now he's here with Dan Kennedy to share exactly which strategies have worked for him best. Darin shares openly with Dan his experiences testing a variety of methods for generating leads on and offline for both his ecommerce and brick & mortar businesses, as well as the money model for his most successful business - Kids Bowl Free. MagneticMarketing.com NoBSLetter.com

Each entrepreneur has their own varied opinion on the topic of mindset in business and whether it's a study worth investing in. Is it really all that beneficial? Business and marketing expert Chris Cardell insists that if you want to be at the top of your industry, you can't afford not to develop the mental tools needed for a bulletproof belief in yourself and what you can accomplish. Dan Kennedy and Chris discuss the study of maintaining a healthy mindset and how it can propel the average businessperson to become one of the rare few who achieve true mastery of the profession they're in. MagneticMarketing.com NoBSLetter.com

What are the major differences between marketing to businesses and marketing to consumers? Is there any difference? B2B marketing expert Robin Robins knows the answers to these questions aren't so straightforward. Dan Kennedy and Robin discuss their tips and techniques for marketing most effectively to other businesses, as well as how implementing different forms of sponsorship can be a great benefit to your business. MagneticMarketing.com NoBSLetter.com

It's typical for an entrepreneur or salesperson to be afraid of hearing the word "no" come out of a potential customer's mouth. However, Tom Hopkins, sales expert and author of How To Master The Art of Selling, insists that, in actuality, selling cannot begin until buyers first say "no". Dan Kennedy and Tom Hopkins discuss what a customer really means when they say "no", and how careful listening can clue us into their real concerns behind the initial objection. Dan and Tom also reveal some of their top strategies for resolving buyer objections before they even arise. MagneticMarketing.com NoBSLetter.com

Are you wasting your time, energy and resources hunting for the wrong customers? Perhaps you know exactly who your ideal client is, but you're unsure how to position your marketing so that these perfect clients not only find you, but flock to you in droves. In part two of this two-part episode, Dan continues his expert instruction on top techniques for hunting down ideal customers and clients, as well as how to actually attract them to you once you've found them. Be sure to listen to part one first! MagneticMarketing.com NoBSLetter.com

Finding ideal customers can feel like big game fishing in an ocean scattered with mere flighty sardines. The trap so many entrepreneurs fall into here, Dan says, is that they settle for taking any kind of customer they can get, instead of wisely narrowing their focus on only high value clients that are an excellent match for the business's product or service. In part one of this two-part episode, Dan uses the "whale hunting" analogy to illustrate how you can use data driven, behavioral markers to identify your ideal customers or clients and ensure your marketing messages are positioned exactly where they can find you. Be sure to check out part two next week! MagneticMarketing.com NoBSLetter.com

When it comes to managing a business and the people who work for you, what is your top priority? Dan Kennedy advises that if you aim for employee approval over maximum profits, then you probably shouldn't be in business at all. Dan Kennedy and Lee Milteer talk through Dan's unwavering views on the employee/employer relationship and how to be an objectively effective boss and NOT simply a subjectively "good" one. If you want your business to be profitable, Dan warns, then you've got to stop coddling employees and start ensuring they're following your well-structured program. MagneticMarketing.com NoBSLetter.com

In virtually any business, customer referrals can prove to be a vital asset. Are you optimizing this tool to its fullest potential? In part two of this two-part episode, Dan Kennedy and Bill Glazer talk in detail about the seven remaining strategies on Dan's list of 10 key referral-gathering tactics and the real-life examples that prove their effectiveness. Be sure to listen to part one first to learn the first three strategies on the list, as well as the top reasons entrepreneurs fail to take advantage of referrals in the first place! MagneticMarketing.com NoBSLetter.com

Customer referrals can become one of your best sources for lead generation, but as powerful a resource as it is, many business owners unwisely shy away from seeking them out. Why? In part one of this two-part episode, Dan Kennedy and Bill Glazer first discuss the top reasons the immense potential of referrals often remains untapped, before revealing the first three of 10 key strategies for increasing the natural flow of referrals your way. Be sure to check out part two next week for the remaining seven on Dan's list! MagneticMarketing.com NoBSLetter.com

Closing the sale can be considered both a delicate dance and an inflexible formula whose steps must be followed precisely to guarantee success. Dan Kennedy and longtime business partner and friend Bill Glazer know this all too well. Using real world examples, Dan and Bill discuss five closing techniques that are foundational to increasing closing percentages and therefore your sales. Whether you're closing a sale in print or in person, these methods are a must for every entrepreneurial tool kit. MagneticMarketing.com NoBSLetter.com

Many today may say direct mail marketing is a dead art - no longer useful to any kind of business owner. The ones who say that, however, are usually the ones who don't know how to strategically use direct mail to their advantage in the first place. Using years of hard-earned wisdom and experience, Dan shares the most important elements of direct mail that entrepreneurs need to focus on in order to deliver a compelling, personalized marketing message readers won't be able to ignore. MagneticMarketing.com NoBSLetter.com

Social media queen Kim Walsh Phillips joins Dan to discuss an essential yet often frustrating and confusing tool for entrepreneurs: Facebook. Much of this frustration comes from simply not knowing how to use it effectively. Kim admits that it wasn't until she began applying Dan's principles of direct marketing to social media that she began to see the monumental success she was desperately looking for. Dan and Kim share some of their own experiences using Facebook as a means of marketing and data extraction, as well as go over key do's and don'ts for leveraging the platform to produce the most optimal results. MagneticMarketing.com NoBSLetter.com

How do you gain the trust of your golden prospects? Expert marketer, financial advisor and author Matt Zagula says it's all in how you differentiate yourself from your competition. Dan and Matt discuss Matt's process for seeking out, appealing to and acquiring middle market customers as well as the more affluent clients he knows he can serve at the highest level. In the end, your proficiency as a marketer isn't based on innate talent - it's all about whether or not you're willing to put in the work. MagneticMarketing.com NoBSLetter.com

All entrepreneurs experience adversity, but only the successful ones are leveraging adversity to their advantage. They are the wise and determined ones that understand how adversity is almost always opportunity in disguise. In this special speech from the stage, Dan discusses five key ways supposed failures or setbacks can be used to propel entrepreneurs into their next triumph faster than ever imagined. Though seemingly counterintuitive, adversity is not something to be feared, but welcomed. MagneticMarketing.com NoBSLetter.com

Don't think your niche is large enough to make a fortune? Incredibly successful entrepreneur Marty Fort is here to share his wisdom and, hopefully, change your mind. Dan and Marty discuss Marty's businesses (brick & mortar and info business) and the experiences that taught him which tactics to use in order to extract the most money out of the smallest of markets. If you don't know your customers well enough, Marty insists you'll never be able to create marketing that actually speaks to them. MagneticMarketing.com NoBSLetter.com

Your market / niche is hungry for leadership. Do you have what it takes to be a trailblazer? Bestselling author, speaker and business coach Tony Rubleski is no stranger to this subject. Using his own experience as well as wisdom shared with him in interviews with the top trailblazers in today's entrepreneurial world, Tony shares with Dan the key traits of businesses and business owners that enable them to rise to the forefront and take the lead in whatever market they're in. MagneticMarketing.com NoBSLetter.com

The saying goes that if you're not seen as an expert in your field, then you are a commodity. Are you establishing your business as the credible authority to which everyone in the market looks first? Or do you find yourself having to constantly scramble to find any new customer you can? A true expert in authority marketing, Adam Witty joins Dan to discuss the seven pillars of authority marketing and how he and others successful in business have leveraged these pillars to pull themselves out of obscurity and place their businesses at the top of their field. MagneticMarketing.com NoBSLetter.com

If you've ever wanted to delve into the mind of a top copywriter and better understand how they operate, now is your chance. Dan Kennedy joins other elite copywriting experts Clayton Makepeace, Bond Halbert and Doberman Dan to discuss what they've seen working really well in copy as well as their own personal strategies for how to keep your copywriting skills sharp. MagneticMarketing.com NoBSLetter.com

Many businesses foolishly believe the term "pricing strategy" to simply mean ensuring your prices are lower than any of your competitors'. This "race to the bottom" is actually the quickest way to not only destroy your profit margins but the longevity of your business as well. How then can this tempting trap be avoided? Dan Kennedy invites not one but three stellar entrepreneurial pricing experts from various business backgrounds to discuss their experiences and share their wisdom on how to create so much value your customers will pay any price to get what you're offering. MagneticMarketing.com NoBSLetter.com

The average human attention span used to be 20 minutes - today it's nine seconds. Are you using that precious time to actually captivate your audience's attention in your marketing? Advertising expert Sally Hogshead joins Dan Kennedy to discuss the concept of fascination in marketing, how it's different from persuasion and the vital role it plays in all types of selling (one to one, one to many, etc.). One of the most important ways entrepreneurs create fascination, Sally insists, is by fully understanding and capitalizing on the unique value their personality can bring to the brand and the business. MagneticMarketing.com NoBSLetter.com

Video testimonials are a great way to increase your product or service's credibility, but not all customer endorsements are created equal. Are your customer testimonials making maximum emotional impact, or do viewers walk away unimpressed? Relationship marketing strategist and video testimonial expert Ron Sheetz joins Dan Kennedy to talk about the supreme benefits of video testimonials as well as his strategies for curating testimonial compilations that skyrocket your product's reputation as well as your sales. MagneticMarketing.com NoBSLetter.com

Dan Kennedy welcomes two unbelievably busy yet wildly successful guests to discuss just how they are able to oversee the growth of multiple businesses while also making it home in time for dinner and quality time with their families. Whether you're leading multiple business ventures like Ben Glass and Steve Adams, or you're bringing to life your very first entrepreneurial idea, you'll want to take notes on their tactics and recommendations for making the most out of each day. MagneticMarketing.com NoBSLetter.com

Used well, humor can be an extremely effective tool in your marketing. However, being the subjective beast that it is, humor can also prove problematic if used carelessly. In part two of this two-part episode, Dan Kennedy and Frank Kern continue their conversation about their personal brands of comedy and how they determine what kinds of humor they will and will not use in their copy or at speaking events. Be sure to listen to part one first if you haven't already! MagneticMarketing.com NoBSLetter.com

When it comes to marketing, humor can be thought of as a double edged sword. Get it just right, and you'll have an increasingly captivated audience. Get it wrong, however, and all your best intentions may backfire. In part one of this insightful two-part episode, marketing mogul Frank Kern joins Dan Kennedy to discuss the benefits and dangers of humor in marketing, as well as their own preferences for how and when to use it, be it on the page or on the stage. Don't forget to check out part two next week! MagneticMarketing.com NoBSLetter.com

In a market thoroughly saturated with information products (that often offer much of the same information), how do you make yours stand out from the rest? In part two of this extremely beneficial two-part episode, Dan Kennedy continues to share his valuable insights on how to package (and repackage) your info products so that customers not only purchase the product, but become lifetime customers because of it. Be sure to listen to part one first if you haven't yet! MagneticMarketing.com NoBSLetter.com

In order for an information product to sell, it simply needs to work really well... right? While actually offering good information is essential to any info product, Dan Kennedy would argue there's much, much more to it than that. In part one of this valuable two-part episode, Dan divulges the real purpose of an information product, lays down the criteria for measuring the success of an info product and provides some of the key ingredients that are essential to creating an info product that will sell now and for years to come. Be sure to check out part two next week! MagneticMarketing.com NoBSLetter.com

A true entrepreneur would never engage in thoughts or behaviors that repel money and prosperity, at least not intentionally. Unfortunately many do adopt habits and beliefs that keep them from accumulating all the wealth they desire. Dan Kennedy and Bill Glazer discuss in depth five of the most important wealth magnets from Dan's book, No BS Wealth Attraction For Entrepreneurs, and how implementing these five will remove significant barriers that obstruct the natural flow of money to you. MagneticMarketing.com NoBSLetter.com

With the constant onslaught of ads your potential customers are exposed to every day, is your message cutting through the noise? The average attention span isn't what it once was, so if your marketing isn't carefully crafted for your target audience, you can't assume you'll have their focus for long, if at all. Dan Kennedy and Bill Glazer share their wisdom and real world examples to demonstrate how to make your marketing stand out so that viewers feel compelled to know more and take action. No matter what medium you use to spread your messaging, this information will help give you the advantage you're looking for. MagneticMarketing.com NoBSLetter.com

It's nothing but frustration when time, money and other resources are used to acquire promising customers, only to have them slip through your fingers after one sale or one month in your program. So just how do you stop fickle customers from fleeing to your competitors? In part two of this two-part episode, Dan Kennedy and Bill Glazer discuss in detail their top five strategies for metaphorically placing an iron cage of retention around your customers, clients and patients. Be sure to check out part one of this episode to discover the top five reasons customers leave in the first place! MagneticMarketing.com NoBSLetter.com

Sometimes the toughest part of a business isn't acquiring customers - it's retaining them. If you're unable to convince customers to stick with you for the long term, you're basically fishing with a net full of holes. In part one of this two-part episode, Dan Kennedy and Bill Glazer discuss the top five reasons customers, clients and patients quit doing business with you. Understanding these "whys" are essential when evaluating how your business could improve. Don't forget to check out part two next week when Dan and Bill share their top five strategies for combating these "whys" and creating ironclad customer retention. MagneticMarketing.com NoBSLetter.com

Brian Tracy is a celebrated expert on sales management, business strategy and individual development. As an entrepreneur who has delivered thousands of speeches and seminars on his subjects of expertise, Brian knows a thing or two about how to speak with persuasion and power. Dan and Brian discuss their experiences with speaking on stage and the key principles and techniques of presenting they adhere to in order to deliver their message effectively and with the utmost credibility. Above all, don't wait to speak until you have the confidence, Brian advises. The confidence comes with practice. MagneticMarketing.com NoBSLetter.com

What motivates people to buy? Dan Kennedy says that, while this is the question everyone in sales and business need to be endlessly exploring, few actually do. Instead the focus is too often placed on studying selling tactics and not enough on the psychology of the buyer. Joining Dan to lend his expertise on this topic is Robert Imbriale, renowned author, speaker and coach trained under Tony Robbins. Dan and Robert discuss the top five emotional "hot buttons" that not only motivate people to buy from you, but to buy more and recommend you to their friends as well. MagneticMarketing.com NoBSLetter.com

Are you marketing your business to men? Women? Both? Whatever your answer, knowing the preferences and biases of your target audience is critical when crafting your copy. Lorrie Morgan, one of the leading female copywriters in the info market industry, knows this is especially true when it comes to understanding the ins and outs of why women buy and how to keep them as loyal customers. Lorrie discusses with Dan and Bill the surprising statistics behind what women buy and why, as well as the type of copy that works well with female audiences compared to what works better for male audiences. Regardless of who you're writing for, you'll definitely want to educate yourself on these key differences. MagneticMarketing.com NoBSLetter.com

In today's online and highly interconnected world there are more opportunities than ever to get the word out about your business, but is your message being constructed in the right way and to the right people? If not, it won't matter how many people you're able to reach - your leads will still struggle to convert to sales. In part two of this two part episode, Dan and Bill cover the four remaining factors that control closing percentages and how you can ensure your prospects will buy from you with confidence. Don't forget to check out part one first! MagneticMarketing.com NoBSLetter.com