Dan Kennedy's Magnetic Marketing Podcast

How do potential customers decide whether or not they can trust you? Do you and your salespeople know how to control how you're perceived by prospects? If you don't know the answers to these questions, you may be scaring away tons of money without even realizing it. In this episode, Dan Kennedy teams up with sales training wizard Steve Clark to discuss how to expertly implement trust-based marketing into your business in a world that is becoming increasingly distrusting. MagneticMarketing.com NoBSLetter.com

What are the hallmark behaviors of the most successful entrepreneurs? How and where do they invest their time and money? And if they were suddenly stripped of all their money, prospects and customers, what would a successful entrepreneur do first? In this classic interview-style episode, Dan Kennedy provides thorough answers to all these questions AND explains in great detail the five biggest money responsibilities all successful business men and women take special care to follow. No matter how much money you have now (or are hoping to make in the future), these tried-and-true strategies are meant for YOU! MagneticMarketing.com NoBSLetter.com

One of the biggest errors anyone in business can make is focusing too intently on hiring "exceptional salespeople" who are somehow able to make sale after sale without burning out AND without much assistance from their superiors. Why is relying too heavily on the skills of the salesperson such a big mistake, and what must business owners do instead? Dan Kennedy answers these questions and more as he teaches his top students his four-box selling system that provides a more thorough approach to selling - A system that takes ALL factors into account and allows you to maximize selling success. MagneticMarketing.com NoBSLetter.com

You might have the best offer out there, but if you can't gain the attention of your prospects long enough for them to take note, you'll fail before you can even get started. In a world that's saturated with ads more than ever before, how can you hope to win anyone's attention? The answers are in this episode... Dan Kennedy and Bill Glazer discuss in depth the 4 major elements of a compelling offer and how you can adjust each one to make your offer so irresistible, prospects are forced to stop what they're doing and pay attention. Make sure to take notes and use it as a checklist for your offers going forward! MagneticMarketing.com NoBSLetter.com

How do you get prospects to hand over big sums of money for your high ticket product or service? Whether it's life insurance policies, high-end dental procedures, or anything in between, there's five core essentials you'll need to master in order to sell confidently and successfully. Join Dan Kennedy and his expert guests Jason Stephens and Dr. Charlie Martin as they discuss their veteran-level experience in high ticket sales and key strategies for completing major transactions with price tags of up to six figures. MagneticMarketing.com NoBSLetter.com

How does one Disney insider continue to practice Disney level service in an industry that tends to get a bad rap for its major lack of customer-mindedness? Join Dan Kennedy as he gets a behind-the-scenes look from Vance Morris on Disney management, training and revitalization of the Disney resort experience. Vance also reveals how he's able to continue to train entrepreneurs on providing top-tier, Disney style service in their own businesses. MagneticMarketing.com NoBSLetter.com

Is it really possible to forecast the economic climate? Is it all unknowable chaos? Or is there a discernable pattern? And if there is a pattern, how can we figure it out? Best-selling author and financial editor Harry Dent Jr. says he already has. Speaking with Dan Kennedy and his Diamond members, Harry explains the four-season cycle he's used in combination with demographics to provide huge insights on what's to come. MagneticMarketing.com NoBSLetter.com

Are you currently investing time and money into targeting your marketing to the best prospects? Or are you paying the price later on the backend dealing with low value customers? In part two of this two-part episode, Dan teaches how any entrepreneur can stop "broadcasting" aka throwing as wide a net as possible, and start "narrowcasting" aka picking the perfect people who are eager to buy your product or offer. Be sure to check out part one first! MagneticMarketing.com NoBSLetter.com

When choosing a market, are you aiming for the broadest group possible? Or are you trying to target a very specific segment of the market? Which strategy is more effective? Dan Kennedy has some opinions... In part one of this two-part episode, Dan discusses the 10 most important pieces of criteria to consider when determining whether the market you've selected is spot on for your business. Come back next week for part two where Dan breaks down the key specifics between simple marketing and expert targeting! MagneticMarketing.com NoBSLetter.com

Napoleon Hill was fundamentally BROKE in the latter end of his life? HOW? Dan Kennedy says Hill's situation isn't actually that unheard of - Dan knows a lot of people who have a lot of income, but no real lasting wealth. Again this begs the question: HOW?? If you want to make sure you're attracting as much wealth as humanly possible, there's a few common yet terribly false ideas about money you're going to have to get rid of TODAY. In this episode Dan covers the major myths entrepreneurs believe about money and the attitudes towards money you need to adopt in order to achieve massive gains... and real wealth. MagneticMarketing.com NoBSLetter.com

Want to make sure you're always top of mind when it comes to your current customers as well as your prospects? Turns out there's a strategy you can use in your marketing now AND forever that keeps YOUR business a topic of conversation amongst your dream customers. Tune in to hear Dan Kennedy reveal this strategy and provide priceless guidance in answer to some of his students' toughest questions! MagneticMarketing.com NoBSLetter.com

When your customers/prospects receive a piece of direct mail from you, do they really feel like you're speaking directly to them? Or do they feel like they're being sent the exact same junk mail as thousands of others? Bill Glazer teaches exactly how he and Dan Kennedy personalize and segment their sales letter messaging by walking step-by-step through their very own direct mail campaigns. Get a behind the scenes look on how Dan is able to attract MASSIVE crowds to his live events every year! MagneticMarketing.com NoBSLetter.com

There's a gigantic misconception out there that says asking your clients/customers for referrals is tacky, or the sign of a failing business. The reality is, NOT asking for referrals is the sign of a fearful entrepreneur trying to protect their ego. However you choose to look at it, not asking for referrals is a big mistake. In the opening segment of this classic No B.S. training, Dan Kennedy and Dave Dee set the record straight about what a well-oiled "referral machine" actually looks like, and the immense growth it can generate for your business. MagneticMarketing.com NoBSLetter.com

The procedure for hiring salespeople CANNOT be treated the same as any other role in a company. The vetting process is unlike any other, and there's a very specific reason why. Join marketing expert Dave Dee and master sales recruiter Nick Loise as they discuss how to recruit, interview and hire the type of salespeople that are the best fit for your business AND have the ability to earn you A TON of money. MagneticMarketing.com NoBSLetter.com

It's not enough to know WHY your prospects need your product. You also need to understand all the reasons they might say "No" to buying it as well. If you don't think there are any reasons - Think again. In part two of this two-part episode, Bill Glazer reveals the third major "tipping point" in sales psychology that all sales copy needs to address in order to gain the trust (and the money) of your dream customers. Glazer also outlines the 11 shortcuts to applying even MORE principles of psychology into your copy. Be sure to check out part one first! MagneticMarketing.com NoBSLetter.com

Does your sales copy focus only on touting the sweet features of your product? Or are you catering your words to speak to the actual needs of your prospects? In part one of this two-part episode, Bill Glazer covers two of the three major "tipping points" in the psychology of selling that determine whether your copy can convert to sales. Be sure to check out part two next week to discover the third "tipping point" AND the 11 shortcuts to applying even more sales psychology into your copy! MagneticMarketing.com NoBSLetter.com

A lot of business owners falsely believe the purpose of a customer is to get a sale. When in reality, the purpose of a SALE is to get a CUSTOMER. In other words, your goal isn't to abandon a customer once they've given you money. You want to give that person a reason to come back again and again for your products (instead of your competitors'). Bill Glazer teaches from stage how ANY business can earn repeatable income, and not just through continuity programs! If the idea of reducing ad spend, increasing customer value and/or minimizing the amount of time spent selling to/acquiring new customers sounds appealing, then this episode is meant for you. MagneticMarketing.com NoBSLetter.com

Before hosting Funnel Hacking Live and leading his own group of Mastermind students, Russell Brunson was making big waves at Dan Kennedy's Super Conferences and across the entrepreneurial landscape as the kid with genius strategies for marketing and selling online. In the final installment of this THREE-part episode, Russell reveals his 5 tried and proven strategies for directing traffic online to your sales funnels. If you're not using all five, you're missing out on massive opportunities for insane growth! Be sure to listen to parts one and two first before diving into part three! MagneticMarketing.com NoBSLetter.com

You may know Russell Brunson today as the fast-talking, Secrets-spilling co-founder of ClickFunnels, but years before all that success, "Young Russell Brunson" was well known in the entrepreneurial world for something else... In part two of the THREE-part episode, Russell Brunson provides step-by-step instructions for building high-converting lead generation pages online, as well as crafting a self-liquidating offer that allows you to grow and scale your business faster than ever before. (Make sure to take plenty of notes on his "RSSSDLF" sales process as too!) And come back next week for part three! MagneticMarketing.com NoBSLetter.com

Long before ClickFunnels was founded, "Young Russell Brunson" was taking the entrepreneurial world by storm, teaching both single moms new to business and Dan Kennedy's elite students the secrets to finding their dream customers, building irresistible offers and making a ton of money very quickly. In part one of the THREE-part episode, Russell Brunson covers a few key areas of his vast expertise: Lead generation strategy and the three types of funnels you MUST have if you want your business to thrive online. Come back next week for part two (and part three the week after that!) MagneticMarketing.com NoBSLetter.com

It's easy to get lost in a sea of do's and don'ts when it comes to business. There's always a new marketing fad or "shiny object" to chase after. If you're looking for time-tested and proven methods for instantly increasing your business's profitability, however, you'll want to hear what outrageous marketing expert Bill Glazer has to say. Bill walks step-by-step through the 7 strategies he uses and teaches his clients to use in order to quickly find new customers/clients, keep those customers coming back again and again, AND bring their valuable referrals with them. MagneticMarketing.com NoBSLetter.com

Is your business serving you? Or do you typically find yourself slaving away for your business? What are your special abilities/talents/passions, and how much of your time do you spend using those gifts in your work? If you're not pleased with your answers to these questions, it's time to reevaluate what it is you truly want out of your work life. Rob Berkley, executive coach and management consultant to some of the fastest growing information marketers and corporate executives across the Fortune 5000, invites you to answer 12 questions that will allow you to zero in on your life's mission(s), establish meaningful goals and help you achieve real fulfillment in both life and business. Have a paper and pen ready to write down your answers! MagneticMarketing.com NoBSLetter.com

Feeling burnt out by the awkwardness and stress induced by the same cringe and pressure-filled sales scripts you've been using for years? Time to ditch the out-dated sales methods for a new sales technique that eliminates antiquated sales language, confidently clears away objections and ultimately reduces rejection. Trust-based selling expert Ari Galper shares the 4 key components of his game-changing sales approach that naturally builds trust, diffuses objections and allows you to identify your ideal customers amid a sea of prospects. MagneticMarketing.com NoBSLetter.com

The art and science behind constructing good pieces of copy (and entire copywriting campaigns) can be a tricky code to crack. Thankfully you don't have to start from scratch. In part two of this two-part episode, Bill Glazer continues his walk-through of the wildly successful 3-step campaign he crafted for one of his clients, including all the clever little tips, tricks and tactics that have continually given him a major edge on the competition! Make sure to check out part one first before diving into part two! MagneticMarketing.com NoBSLetter.com

If only there was a checklist of must-have items in any copywriting campaign, put together by an expert copywriter whose work with clients have yielded undeniably successful results... Oh wait, there is. Join Bill Glazer as he walks step-by-step through actual campaigns he's put together for his clients, highlighting all the do's and do not's of each piece of written and spoken copy (envelopes, online ads, testimonials, video material, and more!!) Make sure to catch part two next week! MagneticMarketing.com NoBSLetter.com

Countless potential customers of yours are online right now, looking for the solution to their problem that YOU can give them, if they only knew where to find you... In part two of this two-part episode, Mike Koenigs continues to reveal his secrets for creating and placing video content online in a way that gets your information out and seen in front of your dream customers FAST. Be sure to give part one a listen first! MagneticMarketing.com NoBSLetter.com

You have GOT to spend as much time (if not, more) on the marketing of your product as you do on the creation of your product. One of the best ways to market your product is using video, but with so much content online, what can you do to make sure YOUR videos get seen AND engaged with? Mike Koenigs, Expert consultant at getting information out and engaging potential customers using video, shares the secrets he's used to help novices as well as big names like Tony Robbins get their content right in front of potential customers/clients FAST. Be sure to check out part two next week! MagneticMarketing.com NoBSLetter.com

It's true that many entrepreneurs reject convention and rules, and that often allows them greater freedom and creativity to innovate and excel. However, what an entrepreneur CANNOT afford to reject is *structure*, especially when it comes to managing time effectively and keeping a schedule that makes you powerfully productive. In part two of this two part episode, Lee Milteer teaches specific ways you can identify and say "No" to the things that suck valuable time out of your life and implement systems and strategies that allow you to make the most out of every hour of every day! Make sure to give part one a listen first! MagneticMarketing.com NoBSLetter.com

As an entrepreneur, TIME is your most valuable currency. Unfortunately, too many entrepreneurs don't even realize how much time they waste every single day, especially to people and tasks they believe to be of utmost importance. How do you discern what deserves your attention vs. what to discard or delegate? Lee Milteer, longtime friend and business partner of Dan Kennedy and top expert on entrepreneurial efficiency shares clear and concise ways you can cut the clutter out of your day and allow you to make more money than you ever thought possible. Be sure to tune in next week for part two! MagneticMarketing.com NoBSLetter.com

Are you focusing on what will give you the most leverage in business? Are you sure you even know what those things are? Continuing right where he left off last week, Dan reveals the 4 optimal kinds of leverage you can use in your business for maximum efficiency and growth right now! And as a bonus, Dan also uncovers what he believes to be the biggest "rocks", or pillars of focus for your business, no matter what your niche may entail. Be sure to check out last week's part one first! MagneticMarketing.com NoBSLetter.com

How are you leveraging your assets to your advantage in business? Your money, marketing, influence, your network, your story...? Have you ever tried leveraging perceived liabilities into assets? What truly is the best lever for leverage, and how do you best apply it? All of these questions and more are answered by Dan Kennedy himself as he uses his decades of wisdom in marketing to illustrate the 4 best ways you leverage your assets to your advantage and the continual growth of your company/business/practice. Be sure to catch part two next week! MagneticMarketing.com NoBSLetter.com

Ad costs draining your wallet? Perhaps it's time to give FREE publicity a try. It may sound far-fetched, but give public relations virtuoso Paul Hartunian a half hour and he'll show you just how possible it is to convince reporters to report (favorably) on you and your product! In part two of this two-part episode, Paul dives deeper into the topic of securing free publicity, sharing his famous buying of the Brooklyn Bridge story and revealing the most important components of any publicity campaign AND the fatal publicity mistakes you must avoid. Be sure to give a listen to part one first for full impact! MagneticMarketing.com NoBSLetter.com

Ad costs are climbing by the day. If only there was a proven way to score thousands of dollars worth of publicity for free... Actually, according to marketing genius and public relations expert, Paul Hartunian, there is an exact formula for it. In part one of this two-part episode, Paul dives into the world of free publicity and how the consistent refining of his free publicity formula earned him $1 million in free press... and how you can do the same! Be sure to check out part two next week when Paul uncovers the top do's and don'ts of publicity campaigns! MagneticMarketing.com NoBSLetter.com

How well do you do when it comes to negotiation in business? Do you find it easy to make a good deal? Or do you usually end up feeling like you got bested by the other guy? George Ross - aka Donald Trump's previous chief negotiator - has some advice for you... Drawing on his decades as a real estate lawyer and executive vice president & senior counsel of the Trump Organization, George Ross teaches the essential tactics and strategies you need to know in order to give your negotiator skills a competitive edge. MagneticMarketing.com NoBSLetter.com

In part two of this two-part episode Bill Glazer, longtime student turned business partner of Dan Kennedy, reveals the remaining 9 lessons of "outrageous advertising", using a variety of real examples from his successful menswear business and other incredibly successful businesses. (His lesson on testimonials is especially thorough.) Whether you've been needing extra guidance on how to better incorporate testimonials or up your "swipe and deploy" game, Bill's 18 lessons will definitely help, no matter what business you're in! Be sure to check out part one first for the first 9 lessons! MagneticMarketing.com NoBSLetter.com

Bill Glazer, longtime student turned business partner of Dan Kennedy, has a wealth of knowledge and experience when it comes to creating advertising so startling, so eye-catching, that prospects can't help but stop whatever it is they were doing to give it their full attention. In part one of this two-part episode, Bill reveals the first 9 lessons of "outrageous advertising" you MUST implement in your business if you want to drastically increase not only your sales, but your customer retention as well! Be sure to tune in next week for part two and the remaining 9 lessons! MagneticMarketing.com NoBSLetter.com

As a Lebanese immigrant to the United States, Nido Qubein knows what it takes to capitalize on the American dream. When he first came to America, he had almost no understanding of the English language. Today his resume includes chairman of the Great Harvest Bread Company, President of High Point University and board member of several companies. Using wit and humor, Nido teaches from stage how to put yourself in the mindset you'll need in order to break down barriers and create the best possible outcome for you and your business. MagneticMarketing.com NoBSLetter.com

Are you an expert in your field finding yourself dying to get away from the frustrating demands of your current business? Or maybe you're looking for a simple way to earn additional income while managing your current business? Information marketing may just be the answer for you. In part two of this two-part, value-packed episode, Bill Glazer reveals the 17 best models for information marketing businesses, as well the 6 most commonly made mistakes that inexperienced information marketers make. Be sure to listen to part one first, where Bill shares his own experiences with starting from scratch to becoming an incredibly successful information marketer - and the steps you can take to do the same! MagneticMarketing.com NoBSLetter.com

Looking for a side gig? A retirement gig? OR do you really just wish you could quit your job but continue to make money from your area of expertise? Sounds like it's time to get started in information marketing! In part one of this two-part, value-packed episode, Bill Glazer shares from the Super Conference stage how he went from burnt-out menswear retailer to information marketing giant in just a few short years - AND the steps YOU can take to get started as an information marketer and expert in your niche. Be sure to tune in a couple weeks for part two, where Bill elaborates on the 17 best models for information marketing businesses! MagneticMarketing.com NoBSLetter.com

True or false: In order to be an immensely successful marketer, you need to understand the psychology of why people buy in the first place. While you don't exactly need a degree in human psychology, the answer is absolutely: TRUE. Yanick Silver, one of the mavericks of early internet marketing, is also an expert at understanding and using psychological "hot buttons" to dramatically increase the effectiveness of marketing and skyrocketing sales. These psychological motivators he teaches from stage apply to ALL buyers, so no matter what your product is, these techniques will definitely apply! MagneticMarketing.com NoBSLetter.com

What if there was one action you could take that would quickly help you build leads and grow your list, gain massive credibility, fame and prestige with your audience AND allow you network and develop more products with great efficiency? That one action is this: writing and publishing a book! Adam Witty, expert on authority marketing, shares from stage the top 10 ways writing a book in your area of expertise can be an absolute game changer for the upward momentum of your business. MagneticMarketing.com NoBSLetter.com

If you hire a promising candidate only to have them fail out of their job after three months, how much money did you lose? Hint: You're losing A LOT more than just their three months pay. A bad employee can ruin relationships with long-time customers, crush productivity and destroy morale, equating to huge monetary losses for you and your business. Barry Shamis, CEO of the international consulting firm Selecting Winners, is here to give his expert advice for how you can improve your system for hiring the best candidates to meet your company's needs. MagneticMarketing.com NoBSLetter.com

Dave Dee, master magician and expert marketer and salesman, knows what it takes to develop a "psychic" advantage over your prospects and make them more agreeable with you and much more likely to spend their money on what you have to offer. Hint: The "magic" he uses is much more practical than you think. In this episode, Dave covers three major components and techniques that, when combined, take your wary, untrusting prospects and turn them into friendly, loyal customers who look forward to doing business with you (no real psychic abilities required!) MagneticMarketing.com NoBSLetter.com

Too many have bought into the belief that public speaking is the #1 fear, but that assumption is an absolute lie, and it's keeping you from pursuing some massive opportunities to grow your business. Paul Hartunian, master speaker and expert in publicity is here to tear down all your objections to getting on stage on making a ton of money and spreading your message to more people faster than ever before. He'll also provide some guidance on how to get started! MagneticMarketing.com NoBSLetter.com

High turnover, unsatisfactory productivity, slow workflows, inconsistent or low sales, poor morale... if any of this reminds you of your current business, it may be time to bring in a new performance management system. Vince Ripoli, the man who helped Bill Glazer and countless others take their businesses to the next level via implementing proven performance management systems, shares from the Super Conference stage the key components to building a system that inspires team members to improve day by day and grow your company week after week. MagneticMarketing.com NoBSLetter.com

In a world jam packed with ads everywhere you go, does your advertising stand out? Bill Glazer, longtime business partner of Dan Kennedy and outrageous advertising expert, knows A LOT about what it takes to get prospects to pay attention (and pay you money!) Speaking from stage, Bill uses examples from his and Dan's marketing, as well as their students' marketing to illustrate which techniques work best for grabbing your audience's attention and getting them to do business with you. Get ready to think way outside the box on this one! MagneticMarketing.com NoBSLetter.com

There are MANY ways to make grievous mistakes in selling. How many might you be making? In the second half of this two-part episode, Dan Kennedy reveals more big errors commonly made in selling, as well his method for writing sales scripts that ensure consistent results. Be sure to check out part one first before diving in! MagneticMarketing.com NoBSLetter.com

You spend valuable time and resources on effective marketing that drive people to your business wanting to know more. All that effort and money can be thrown down the drain all too easily if you don't make sure to mind the giant gap that tends to open up for so many entrepreneurs at this stage. In part one of this two-part episode, Dan Kennedy explains the true relationship between marketing and sales, the purpose of each and the common mistakes that must be avoided once prospects find their way to you. Make sure to check out part two next week! MagneticMarketing.com NoBSLetter.com

Tom Hopkins, "America's #1 sales trainer", returns to the Magnetic Marketing podcast to continue his coaching on the vital fundamentals of sales that every entrepreneur should know. From test questions, to handling concerns, to actually closing the sale, Tom expertly teaches each topic with wit, experience and humor. Be sure to check out part one first! MagneticMarketing.com NoBSLetter.com

One of the most important steps in the learning process after internalization is reinforcement, meaning you regularly revisit the basics in order to keep your skills sharp. Tom Hopkins, known as America's #1 sales trainer, advises that the same principle applies to mastering sales. In part one of this two-part episode, Tom takes to the stage at one of Dan Kennedy's powerful Super Conferences to share the most important fundamentals of sales on which every entrepreneur/salesperson must build their foundation. Don't forget to tune in next week for part two! MagneticMarketing.com NoBSLetter.com