Dan Kennedy's Magnetic Marketing Podcast

Having trouble converting leads to sales? You might have an excellent product or service, but if it's not being marketed correctly then your closing percentages will always be lackluster at best. In part one of this two part episode, Dan Kennedy and Bill Glazer discuss the first four of eight factors that play the greatest role in determining your success in closing a sale. These evergreen principles will apply no matter what business or niche you're in, so remember to come back next week for part two! MagneticMarketing.com NoBSLetter.com

The common excuse for not utilizing paper and/or email newsletters as a tool in business is that it takes too much time. Dan would argue that no one complains about eating or sleeping taking too much time, so why would anyone say the same about something that is just as essential to the health of a business? Alexandria Brown, also known as the "E-Zine Queen", Joins Dan Kennedy and Bill Glazer to discuss exactly why sending a regular newsletter is such a powerful asset to any business, as well as the methods they use to speed up the newsletter production process and provide content their lists actually pay attention to. MagneticMarketing.com NoBSLetter.com

Though you may not recognize his name, it's more than likely you recognize the book series he founded and co-created: Chicken Noodle Soup For The Soul. Prolific author and speaker Mark Victor Hansen joins Dan in this week's episode to discuss the qualities and the mindset that are vital in order to get others excited about helping you achieve your goals and thereby create success in your business. MagneticMarketing.com NoBSLetter.com

The term "coaching" in business has evolved over time to mean many different things. Group vs individual coaching, in person vs virtual, live vs recorded, gently vs heavily guided - the list of variances goes on. With so many varieties out there, how do you know which type of coaching program is best for your clients? Continuing where part one left off, Dan provides the remaining seven blueprints for the most effective types of coaching programs, including their unique advantages and drawbacks. Whether you're a veteran or newcomer to the coaching world, these blueprints will prove a huge benefit to your business. Be sure to check out part one of this episode to learn all 10! MagneticMarketing.com NoBSLetter.com

Does your business offer coaching as part of the value ladder? Is coaching your business's main offering? Perhaps you've considered adding a coaching program but have no idea where to start, or maybe you're not even sure what the benefits of coaching are. In part one of this two part episode, Dan goes in depth on the purpose and advantages of coaching as well as the first three coaching program blueprints that can make a big difference in your business. Whether you're looking to up your coaching game or just get started, these 10 blueprints will be a highly valuable asset in your toolbox. Don't forget to catch the rest of the blueprints in part two next week! MagneticMarketing.com NoBSLetter.com

The sad truth is that too many people in business are more wary of how they spend their money instead of how they spend their time. Countless dreams are deferred or even discarded altogether with the lament, "If only I had more time". What this thinking fails to realize is that it's not about having more time - it's about learning to use the time you do have more effectively. Dan Kennedy shares some of the key strategies he uses to eliminate "time vampires", make the most of each scheduled hour and thereby achieve greater autonomy in business. Knowing what your time is worth and acting accordingly, Dan emphasizes, is of utmost importance. MagneticMarketing.com NoBSLetter.com

Marketing through direct mail can't be cost-effective in today's digital age... or can it? Dan Kennedy certainly knows it can. Continuing where they left off last week, Dan and Bill discuss the remaining five of eight components of marketing through direct mail that, when implemented, will significantly increase your business's profitability. Be sure to give part one a listen first! MagneticMarketing.com NoBSLetter.com

Direct mail may be considered by some to be a dated marketing practice, but to those who know how to do it right direct mail becomes a valuable tool in a diverse advertising toolbox. In part one of this two part episode, Dan Kennedy and Bill Glazer talk in depth about the first three of eight ways entrepreneurs can significantly increase profits through their direct mailing efforts. Be sure to take extra notes on the first one - getting this principle right has a huge impact on the seven that follow it. (And don't forget to tune in next week for part two!) MagneticMarketing.com NoBSLetter.com

As entrepreneurs it may be tempting to put in endless hours of work every single week with the ambition of building a fortune and ultimately earning an early retirement. That is the goal after all, right? Tim Ferriss, author of The New York Times bestselling book, The 4-Hour Workweek, would argue otherwise. Dan Kennedy, Tim Ferriss and Bill Glazer discuss the breakthrough concepts behind The 4-Hour Workweek and how distributing recovery periods throughout your career eliminates burnout and leads to greater freedom and fulfillment in life overall. It is time, not money, that will always be the most valuable currency we have. MagneticMarketing.com NoBSLetter.com

To the inexperienced entrepreneur, studying and improving mindset in business may appear a waste of time. These rookies would rather only learn the step-by-step technical/mechanical processes that are "proven" to lead to quick success. They want easy-to-apply processes such as, "How to run effective ads," or, "The nine steps to doubling your ROI". While the mechanical applications are certainly important, what this thinking fails to recognize is just how much your mindset colors every single decision you make in your business. In this episode, Dan Kennedy discusses with Dave Dee and Dr. Chris Tomshack why ignoring the development of your own mindset is akin to refusing to understand when and why money moves through the marketplace. When money and the marketplace essentially have a mindset of their own, just knowing all the steps isn't enough. MagneticMarketing.com NoBSLetter.com

Are your ads leaving the intended impression? Or are they disregarded after a glance? Continuing where they left off last week, Dan Kennedy and Bill Glazer discuss in detail the four remaining components of ad creation that, if used effectively, will dramatically increase the response of your ad's viewers. Be sure to check out part one first! MagneticMarketing.com NoBSLetter.com

There are many components to ad creation, but are you paying attention to the ones that leverage the greatest impact? In part one of this two part episode, Dan Kennedy and Bill Glazer go in depth on the first three items that are crucial to consider when it comes to maximizing the response of your ad's viewership. Don't forget to check out part two next week! MagneticMarketing.com NoBSLetter.com

We know the man, the myth and the legend that Dan Kennedy is today, but what about his early years? In this television interview Dan talks about what it was like for him growing up in a home with business-minded parents and how his childhood experiences with his parents' entrepreneurial ups and downs taught him early on the do's and don's of sales and marketing. No matter if you're a seasoned entrepreneur or just starting out, these pearls of wisdom will all apply to you! MagneticMarketing.com NoBSLetter.com

There's a two trillion dollar market filled with multicultural customers willing to buy from you, but are you willing to put in the extra work to adapt your sales and marketing to appeal to their needs? Michael Lee, the reigning expert in marketing and selling to multicultural customers, discusses with Dan why it's important to to be aware of who you're selling to, as well as the cultural influences that impact their habits as a consumer. If you want to set yourself apart in the marketplace, then it is crucial to develop cultural competence in your sales and instill cultural sensitivity into your frontline staff. MagneticMarketing.com NoBSLetter.com

Dan interviews two of his top Diamond Members and dives deep into creating simple and highly profitable direct mail campaigns. Here how landing just one client from a single mailing of 100 letters can make you very happy. MagneticMarketing.com NoBSLetter.com

Why is it important to create a compelling message? On this episode Bill Glazier and Dan Kennedy discuss why it's important and some different strategies you should consider when creating your compelling message. MagneticMarketing.com NoBSLetter.com

In the exciting conclusion of this 2-part episode, you'll hear Dan talk about: Be a RANCHER in the HERD business Assess the FUTURE BANK number of your herd, not the CURRENT BANK number Start thinking in terms of the herd, because it will liberate you from ever having to worry about money The power of the herd is Income on Demand And so much more. Enjoy! MagneticMarketing.com NoBSLetter.com

In the first part of this 2 episode event, you'll hear Dan Kennedy talk about: Whatever business you're in, no matter what you do or what you sell, you're in the "money business." Current income for most biz owners tends to disappear because they're good at spending what they make. They neglect to focus on the question, "Am I creating any VALUE for my business?" The #1 Asset in your business in your Herd. The Herd is the group of people, your list, who continue to give you money month in and month out. And so much more. Enjoy! MagneticMarketing.com NoBSLetter.com

In this episode, you'll hear Dan Kennedy talk about: The worst number in business is 1. The days of the "one trick marketing pony" are gone. One marketing strategy, one product, one service, one location, just won't cut it. Diversity = stability. And so much more. Enjoy! MagneticMarketing.com NoBSLetter.com

Want to find "hidden money" in your business? Dan shares exactly how to exponentially increase your cashflow and the value of your company with these 5 Key Strategies. Find out how to find your customer "trigger points" so you know how to market and sell to them. And the best part is... it's way easier than you think! MagneticMarketing.com NoBSLetter.com

Dan reveals the foundational approach and strategies to a wildly successful marketing system that has sustained itself for over 34 years…and has helped countless entrepreneurs and business owners generate millions for their business. MagneticMarketing.com NoBSLetter.com

In the second half of this presentation, Dan is describing the RIGHT and the WRONG ways to implement Selling and Salesmanship into your business. MagneticMarketing.com NoBSLetter.com

On this episode, Dan explains how selling and marketing are not two separate things that you can pick and choose from, they are both a part of the whole process and work together in order to get to the outcome of acquiring a customer. MagneticMarketing.com NoBSLetter.com

Expansion (not just growth), wealth (not just income), access to capital, leverage, and sales-of-your company exit strategies. MagneticMarketing.com NoBSLetter.com

Expansion (not just growth), wealth (not just income), access to capital, leverage, and sales-of-your company exit strategies. MagneticMarketing.com NoBSLetter.com

This is the actual lost recordings of Dan Kennedy doing his pitch at the old Peter Lowe events!!! MagneticMarketing.com NoBSLetter.com

The quality of the results you get from money and sales is directly related to the quality of the instructions you issue. Discover how 'ritualistic regimens' can get you what you want. MagneticMarketing.com NoBSLetter.com

The reason most people aren't productive is because they aren't sufficiently motivated to do what's necessary to be productive. What you can't measure, you can't manage. Dan shares exactly how to make the most of your time.

Do business on YOUR terms. Most businesses don't do this. Big mistake. Dan Kennedy opens up Pandora's Box and lets loose the idea of 'earned entitlement'... and your duty and responsibility to operate this way in your business.

In a rare meeting of the minds, legendary marketer Dan Kennedy interviews marketing giant Jay Abraham. In this high-level episode, you'll discover the power of pre-eminence and how to authentically connect with your audience. Jay also reveals the #1 critical mistake most entrepreneurs and business owners make when it comes to marketing and sales.

Welcome to the first episode of Dan Kennedy's Magnetic Marketing Podcast! Enjoy this interview between Dan and Russell Brunson where they discuss evergreen marketing principles.