Dan Kennedy's Magnetic Marketing Podcast

Marketing and advertising often take the blame for bad salesmanship. Too many entrepreneurs want to excel in business but aren't willing to also be a salesperson at their core. But what exactly makes a good salesperson anyway? Dan Kennedy and Nick Loise share their expertise in clearly laying down the foundations of successful salespeople, including their traits and essential strategies. MagneticMarketing.com NoBSLetter.com

What does it take to defy industry norms, break away from false beliefs and set yourself apart from every other entrepreneur in your field? Dan Kennedy has some major pointers you won't want to ignore. In part two of Dan's incredible address from stage, the godfather of marketing himself shares more of his big ideas on embracing what's next, complexity over simplicity and solving "the great mystery" of why extremely qualified leads don't buy. Be sure to check out part one first! MagneticMarketing.com NoBSLetter.com

On your entrepreneurial journey, all kinds of people will offer you their unsolicited advice and their criticism. Are you listening to what they have to say? If you spend all your time conforming to the unqualified opinions of others, you'll never live up to your full potential. Dan Kennedy shares from stage some of his top "big ideas" on the topic of defying not only industry norms, but the people who want to impose their rules and ideas upon you as well. Come back next week for part two! MagneticMarketing.com NoBSLetter.com

Too many entrepreneurs are in such a rush to make a sale that they forget the fact that it is far less costly to retain a current customer than it is to acquire a new one. But just how do you nourish your relationship with your "herd" (aka list)? Marketing experts Dan Kennedy, Lee Milteer and Bill Glazer are back to dive further into some of the essential building blocks of Renegade Millionaire Marketing, including herd building and finding riches in niches. Be sure to check out part one first before giving this episode a listen! MagneticMarketing.com NoBSLetter.com

When it comes to your marketing, are you following along with what everyone else in your industry is doing? While that may seem like the "safe" thing to do, that kind of (in)action is actually keeping your business from thriving as much as it could be. Marketing experts Dan Kennedy, Lee Milteer and Bill Glazer join forces to discuss the premises and building blocks of Renegade Millionaire Marketing, and how following this incredible system (organized by Dan) can vastly change the trajectory of your business for the better. Be sure to catch part two next week! MagneticMarketing.com NoBSLetter.com

Knowing your product perfectly does not mean you're an expert salesperson. In fact only 15% of our success comes from our core competence, AKA what we know about our product or service. So what's the other 85%? (Hint: Look at the title of the episode.) Persuasion expert Kurt Mortensen discusses with Lee Milteer common mistakes we make in our efforts to persuade leads and customers, as well as how we can sharpen our persuasion skills in order to maximize our influence. MagneticMarketing.com NoBSLetter.com

Are you taking charge of where your time goes? Or are you allowing "time vampires" to drain you of what could be your most productive hours? Drawing upon Dan Kennedy's methods, Lee Milteer asks listeners to ask themselves tough questions and make tough decisions about their time management that will ultimately lead to better business and a more fulfilling career. MagneticMarketing.com NoBSLetter.com

For an entrepreneur, the need to be well-liked can unfortunately lead us to allow ourselves to be taken advantage of by certain clients, customers, etc. They become continuous energy drains to our personal stamina and a burden on our businesses. When we give away our power in this way, we lose confidence in ourselves and in our ability to succeed. Lee Milteer, expert speaker, author and good friend of Dan Kennedy teaches from stage how we can recognize our weaknesses and over time turn them into strengths. Lee's presentation also includes actionable items/activities you can start implementing today, so have a pen and paper ready to take notes! MagneticMarketing.com NoBSLetter.com

You care deeply about your customers, clients and even prospective customers and clients. You know you have the solution to some of their biggest problems, but getting them to understand and believe that can be a difficult task at times. In this episode, Bill Glazer walks through key exercises that can help you get into the mind of your customers and allow you to foster greater trust and communicate with them more effectively. Have a paper and pencil on hand, and be ready to hit the pause button along the way so that you can put into practice each exercise for yourself! MagneticMarketing.com NoBSLetter.com

Many don't bother with creating and sending newsletters to their customers/clients because they feel they're either a waste of time or don't make sense for their business. Bill Glazer and professional newsletter creator Jim Palmer are here to disprove both notions. Using real examples from their businesses, Bill and Jim discuss what makes a monthly newsletter an incredibly valuable tool for developing a loyal customer base and furthering your business's reach. MagneticMarketing.com NoBSLetter.com

Last episode Bill Glazer shared his expertise on the essential building blocks of creating copy that sells. Now he's back to dive deeper into more critical copy concepts as well as elaborate on some of the major pitfalls marketers fall into when crafting sales letters and other pieces of marketing. Be sure to give the previous episode, 11 Essential Building Blocks For Crafting Copy That Sells, a listen before jumping into this episode! MagneticMarketing.com NoBSLetter.com

Anyone can write sales copy. Even AI can do it now. But how do you know if it's any good? Whether you're writing your own copy or delegating the task to someone (or something) else, you have to be able to recognize effective copy vs. garbage copy. Bill Glazer, expert copywriter, marketer and longtime friend and associate of Dan Kennedy, takes to the stage to share eleven key components of copywriting that are proven to create curiosity, increase response and dramatically improve the overall success of your sales copy. MagneticMarketing.com NoBSLetter.com

What's holding you back from creating the wealth you desire? There are many outside factors one could point to, but if we refuse to be honest with ourselves and take ownership of our own shortcomings, how can we expect to have any influence in the outcomes in our lives? Lee Milteer masterfully leads a live implementation coaching group in which she covers in-depth the four fundamentals that can be improved in every entrepreneur's life in order to increase wealth attraction and creation. MagneticMarketing.com NoBSLetter.com

Years ago when A.J. Mirabedini became the CEO of GKIC (Glazer-Kennedy Insider Circle), he was already an expert marketer who had helped countless small and medium sized businesses across his 25-year career. He was not, however, very familiar with GKIC's marketing methods. What more could GKIC possibly teach him? A lot, as it turns out. A.J. Mirabedini and Robert Skrob discuss A.J.'s experiences as an entrepreneur and what surprised him most when he first dove into the GKIC world, as well as the world of information marketing. Robert and A.J. also offer their advice for those hoping to make a difference as an entrepreneur and information marketer. MagneticMarketing.com NoBSLetter.com

You spend a lot of time, energy and resources to obtain new members for your membership site. What a waste it would be for them to turn around and quit within a few months. So what's the best way to increase retention and ascension within your membership programs? Micah Mitchell, founder of Memberium, discusses with Robert Skrob the features and strategies they use to create real value for their users with content that's engaging and even fun to consume. MagneticMarketing.com NoBSLetter.com

If subscriptions are more difficult to sell than just a product, why is the subscription model so wildly popular today? John Warrillow, author of "Built To Sell", "The Automatic Customer" and, "The Art of Selling Your Business" knows perfectly well how much more massively valuable each loyal subscriber can be compared to a mere one-time buyer. John Warrillow and Robert Skrob discuss some of their strategies for enticing, onboarding and retaining subscribers to their automatic continuity programs in order to create regular revenue and maximize company value. MagneticMarketing.com NoBSLetter.com

Lee Milteer: Professional author, speaker, coach and longtime friend and colleague of Dan Kennedy. Lee has certainly attained a great amount of success in her lifetime, but don't think for a second that her life's achievements were merely the result of incredible luck or an easy path. In fact, Lee says her impressive success came because her hardships forced her to step out of her comfort zone and focus on discovering her life's purpose and developing the gifts she knew she always had. From humble beginnings on her family farm to devastating personal loss to finding her calling of inspiring others, Lee's story is a masterclass in shedding false belief systems and creating long term prosperity and wealth. MagneticMarketing.com NoBSLetter.com

What's the best method for acquiring new leads and customers? Here to teach the pros and cons of both One Step and Lead Generation Marketing is Charlie Martin, a cosmetic dentist, information marketer and dedicated student of Dan Kennedy. While one of these marketing methods is certainly the easier system to implement, it does come at the cost of missing out on some incredible leads. As Charlie advises, your level of success truly depends on how much work you're willing to put in. Unusual success only comes by doing what is not usually done. MagneticMarketing.com NoBSLetter.com

What efforts are you making to build your relationship with your list? Are you sending half-hearted emails out every other week? Or are your communications consistent, valuable and vulnerable? Expert copywriter Doberman Dan shares the strategies and techniques he uses in his newsletters to connect with his list in a meaningful way and keep them coming back to do business with him again and again. MagneticMarketing.com NoBSLetter.com

Brian Maroevich is an information marketer, copywriter and business owner running a successful chain of salons with his wife in California. What's their secret to staying on top of such a competitive market? The answer is surprisingly simple: They make use of as many marketing tools as they possibly can. From lead pages to yellow pages, from physical mailers to text messages and beyond, Brian uses specific examples to reveal how he employs numerous marketing strategies learned from Dan Kennedy to find, acquire and retain loyal customers. MagneticMarketing.com NoBSLetter.com

Is marketing to the wealthy all that different from traditional marketing? If I decide to focus on acquiring customers with higher incomes, how big a shift do I really need to make in my business Using examples from his No B.S. Marketing To The Affluent book, Dan Kennedy discusses why it's so important to understand this demographic, their unique reasons for buying and how different they actually are from "regular customers". MagneticMarketing.com NoBSLetter.com

Nowadays it's easy to get overwhelmed with the complex strategies, tools and methods available to information marketers and salespeople. Not only that, but it's easy to lose sight of what their core aim actually needs to be. Wes Schaeffer, expert sales trainer, marketing consultant, keynote speaker and copywriter, strips back all the fluff to uncover the key principles of success that should remain at the heart of every information marketing and sales professional. MagneticMarketing.com NoBSLetter.com

Good coaching isn't just about motivating clients and holding them accountable. The key is transforming how they lead their people and themselves. How do you teach that? Rob Berkley has the answer. As a coach, entrepreneur, board director, CEO, CIO and co developer of Vision Day, Rob has helped countless marketers and corporate executives scale their businesses at a faster rate than ever thought possible. Rob outlines the essential lessons he teaches his own clients in order to transform themselves and their businesses for the better. MagneticMarketing.com NoBSLetter.com

You take great care crafting your email communications for prospects and customers, but are you also making sure the subject line is enticing enough for potential readers to open the email at all? Dan Kennedy and Dave Dee discuss seven varieties (plus one bonus variety) of subject lines you can use to persuade those on your list to actually open your message. Dan and Dave also talk about how to keep them engaged once they've started reading. MagneticMarketing.com NoBSLetter.com

How would you describe your company's culture? How would your employees and customers describe it? Does your company culture facilitate incredible growth, or has it become more of a liability than an asset? Dave Logan, author of Tribal Leadership and cofounder of CultureSync, dives into the topic of tribes, and the five stages of culture those tribes are sorted into. When you learn how to elevate the culture of each tribe by at least one level each, Dave explains, you can improve production by 300%-500%! MagneticMarketing.com NoBSLetter.com

How are you setting your business apart from the rest of the competition? If your marketing simply includes a recitation of product features and current discounts, you'll only ever sound like the rest of the bunch. Dan Kennedy and Dave Dee discuss the building blocks needed to construct a USP (unique selling proposition) and an offer your target customer or client cannot refuse to pass up. MagneticMarketing.com NoBSLetter.com

Why should leads and prospects pay attention to your marketing message? If you haven't positioned yourself as an expert/authority in your field, then you're not giving them much reason to listen. Author and authority marketing expert Adam Witty returns yet again to share his expertise on the subject, as well as elaborate on Dan Kennedy's four pillars for ultra effective authority marketing. MagneticMarketing.com NoBSLetter.com

If you're not pursuing affiliate relationships and/or joint venture partnerships, then your business is not growing nearly as fast as it could be. Longtime follower of Dan Kennedy, Jeff Johnson, graciously shares the sixteen steps he teaches his students and uses himself to find affiliates and work together with them to boost his list and his profits. MagneticMarketing.com NoBSLetter.com

Jermaine Griggs, longtime follower of Dan Kennedy and founder of Hear and Play (an extremely successful play-by-ear music system), knows that qualified leads don't just find their way onto your list by chance. Dave Dee interviews Jermaine to learn his step-by-step process for creating quality content online that brings leads in and turns them into customers. Jermaine also shares his incredibly organized strategy for following up with leads and customers. MagneticMarketing.com NoBSLetter.com

Dan Kennedy isn't the biggest fan of social media, but he knows the powerful marketing tool it can become in the hands of the right people. That's why Dan requested none other than Kim Walsh Phillips to co-author with him the No B.S. Guide to Direct Response Social Media Marketing. Kim shares her tried and tested strategies and tips for generating more leads through Facebook. Hint: It's not about getting tons of likes and comments on posts! (Facebook/Meta is ever changing and updating, so please be aware that the Facebook features discussed in this episode may work a little differently now than when this audio was recorded circa 2014.) MagneticMarketing.com NoBSLetter.com

Too many information marketers focus too heavily on how quickly they can find new customers, while focusing too little on how to keep those customers from canceling/unsubscribing months or even just weeks later. Shaun Buck, coauthor of Dan Kennedy's No B.S. Guide to Maximum Referrals and Customer Retention, knows just how deadly an unchecked turnover rate can be, and he's eager to share not only his three-step formula for customer retention, but his own strategies for getting customers to refer their friends and colleagues to you as well. MagneticMarketing.com NoBSLetter.com

If your lead generation strategy is casting as wide a net as possible, you're going to waste a lot of money attracting customers and clients you don't actually want to work for. Having hundreds of thousands of names on your list may seem impressive, but the true value of a list lies in the quality of the leads, not the quantity. Using real world examples, lead generation expert and contributing author to Dan Kennedy's No B.S. Price Strategy book Darin Spindler explains exactly how to target and attract your ideal customers while filtering out the "lousy leads" you want to avoid. MagneticMarketing.com NoBSLetter.com

Subscription services are everywhere these days, from streaming to info marketing to software to food delivery and beyond. Why are they so popular, and how can this business model be leveraged to your advantage? Past president of the Information Marketing Association Robert Skrob interviews CEO and publisher of Subscription Insider, Kathleen Greenler Sexton, to better understand why subscription based businesses have become so well received by consumers, as well as to learn tips and strategies for growing your customer base quickly without tons of churn later. MagneticMarketing.com NoBSLetter.com

In the exciting conclusion to this one-of-a-kind four-part episode, Dan Kennedy explains the biggest "don'ts" of selling as well as how to ethically manipulate and remove a prospect's objections before they even arise. In addition Dan outlines step by step his formula for practicing and delivering his very own "million dollar sales presentation". Be sure to listen to each episode in order for maximum return on your listening investment! MagneticMarketing.com NoBSLetter.com

In part three of this unique four-part episode, Dan Kennedy reveals his secrets for selling high ticket items, tactfully setting oneself apart from the competition and the art of closing the sale throughout the entire sales presentation. If you've been looking for ways to improve your sales game, this timeless interview with Dan is exactly what you've been looking for. Be sure to check out parts one and two before diving into this episode, and don't forget to give part four a listen next week! MagneticMarketing.com NoBSLetter.com

In part two of this extra special four-part episode, Dan Kennedy discusses how to deal with some of the more difficult realities one must face in selling, such as selling in tough times, dealing with rejection and handling the tendency for prospects to be cynical and untrusting. Though this interview was conducted years ago, Dan's principles are just as applicable today as when he first taught them. Grab some note taking materials, and don't forget to check out part three and four in the coming weeks! MagneticMarketing.com NoBSLetter.com

In 1994 Dan Kennedy published a gold mine of an interview in which he outlined his top secrets for delivering "million dollar" sales presentations to prime prospects. In a Magnetic Marketing Podcast first, Dan's timeless interview will be released over a month's time in four parts! Whether you sell from stage or one-on-one, these secrets have the power to transform the way you approach selling forever. MagneticMarketing.com NoBSLetter.com

Pat Williams knows a thing or two about thinking like a champion. As a former general manager of the Philadelphia 76ers, co-founder of the Orlando Magic, basketball hall of fame inductee, and prolific author and speaker, Pat has studied and worked alongside many champions in sports and in business. Using Walt Disney and Rich DeVos as key examples, Dan Kennedy and Pat discuss the beliefs and attitudes champions need in order to inspire and succeed in their vocation. MagneticMarketing.com NoBSLetter.com

Are you waiting until your customers hit "unsubscribe" to try and salvage the relationship? Robert Skrob, marketing expert and former business partner of Dan Kennedy, says that employing this tactic is like deciding to work on your marriage just as your spouse is about to ask for a divorce. There's plenty you can (and should) be doing to preserve the relationship from the start. Ken McCarthy, one of the earliest pioneers of internet marketing, interviews Robert to get his masterful advice on how to foster stronger, more lasting relationships with your customers, members and/or clients. MagneticMarketing.com NoBSLetter.com

As an info marketer, why waste a bunch of time and money putting together an in-person conference or convention for your business? Can't your members learn all they need from you with a webinar or online course? Dan Kennedy says that, although online media certainly has a place in your business, you absolutely cannot replicate online the transformative experience customers can have in person. Robert Skrob interviews Dan to learn all about the various kinds of in-person events he uses and how they can be formulated to acquire, convert and retain customers. MagneticMarketing.com NoBSLetter.com

The saying goes, "If it ain't broke, don't fix it", but does this adage apply to successful entrepreneurs? Jimmy Vee and Travis Miller, two longtime followers of Dan Kennedy, make their case for reinventing your business while you're ahead in order to continue to grow and stay ahead. In this incredibly insightful interview, Bill Glazer and Robert Skrob discuss in depth with Jimmy and Travis as to exactly how they transformed their already successful business so that they made even more money and served even more of their dream customers. MagneticMarketing.com NoBSLetter.com

It makes absolutely no sense to subscribe to beliefs and behaviors that drive money and opportunity away from oneself, yet so many in business are unknowingly doing just that. Lee Miltter interviews Dan Kennedy to clear up misconceptions surrounding wealth attraction as well as define the mindset, principles and beliefs entrepreneurs need to adopt about what causes money to move in order to draw the flow of wealth continuously in their direction. MagneticMarketing.com NoBSLetter.com

Do you take the time to build real trust and lasting relationships with your customers or clients? Or does your relationship end with the sale? Matt Zagula, prominent financial advisor and collaborator of Dan Kennedy's, says failing to nurture the relationship before, during and after the sale is one of the biggest mistakes a person can make in business. Interviewed by Dave Dee, Matt shares his first hand experience and expert strategies for building continuous, natural and reliable lead generation through your current clients. MagneticMarketing.com NoBSLetter.com

Are there any real "shortcuts" to success? If so, what are they and how do I apply them to my business? Countless entrepreneurs would like to know the answers to these questions, but according to Dan Kennedy, the solutions aren't that simple. Interviewed by Dwight Woods, a longtime student of Dan's most elite programs, Dan clears up common misconceptions surrounding mindset, efficiency, and effectiveness, while also sharing his top tips for accelerating achievement through clarity of goals, simultaneous action, "failing fast" and developing marketing stamina. MagneticMarketing.com NoBSLetter.com

Want to establish yourself as an expert in your market? Write a book! If that sounds like too overwhelming a task, you're not alone. However, as impractical as it might seem, publishing a physical book may just hand you the greatest return on investment you'll ever experience. In this extremely informative interview, Dave Dee asks marketing genius and book-writing expert Adam Witty all the right questions to uncovering how he and Dan Kennedy craft their books so that they generate leads, acquire customers, create networking opportunities, and even get their foot in the door for speaking engagements and other media exposure. MagneticMarketing.com NoBSLetter.com

Every entrepreneur dreams of the day their business will experience "the phenomenon", or the period of time in which everything works out perfectly and great wealth and achievement are acquired. Many wait for this phenomenon to happen by chance, but very few know it's completely within their power to create and recreate "the phenomenon" over and over again. In part two of this two-part episode, Dan Kennedy and Lee Milteer continue their discussion about the thoughts and behaviors that paralyze entrepreneurs and hold them back from accomplishing their highest goals. Be sure to check out part one first! MagneticMarketing.com NoBSLetter.com

At some point in every hard-working entrepreneur's life a certain spectacular phenomenon will occur: Everything seems to work out perfectly. More is accomplished within the business, and greater wealth is acquired. For most, the phenomenon comes and goes without the entrepreneur ever knowing how it happened or how to make it happen again. Dan Kennedy and longtime friend and business colleague Lee Milteer discuss what changes in belief, thought and behavior need to occur in order for that special phenomenon to happen not just once, but over and over again. Be sure to listen to part two next week! MagneticMarketing.com NoBSLetter.com

The late Corey Rudl has solidified his place as one of the pioneers of online selling and marketing, being one of the first ever to create a course online detailing the strategies he himself used to become successful. In this special interview with Dan Kennedy and Bill Glazer, Corey shares his timeless advice for creating your own success online. In part two of this two-part episode, Corey talks all about affiliate programs and specific pitfalls to avoid in selling both online and offline. Be sure to give a listen to part one first! MagneticMarketing.com NoBSLetter.com

About 27 years ago, the late Corey Rudl found immense success selling his Car Secrets Revealed book online after failing to make significant sales offline. A year later in 1997 he found even more success teaching others how to make money in online marketing through his online course. He was one of the first ever to do so. In part one of this two-part episode, Corey speaks with Dan Kennedy and Bill Glazer about how he got his start and what online selling strategies have continued to prove profitable for him. Don't forget to check out part two next week! MagneticMarketing.com NoBSLetter.com

The quest for identifying the target audience for your product or service is often referred to as finding your "tribe" or "herd", but why would we want to narrow our focus to a specific group of people? Wouldn't it be better to sell to everyone? Wildly successful entrepreneur and CEO Max Simon knows there's wisdom in alienating everyone but those who truly resonate with you. In his interview with Dave Dee, Max explains why identifying your tribe is critical to your business's success, and he outlines the simple steps anyone can start taking to discover who their core customers are. MagneticMarketing.com NoBSLetter.com