Cubicle to CEO

Are you going to use any of these tips to get your next paid speaking engagement? Let us know by DMing us at either https://instagram.com/missellenyin or https://instagram.com/cubicletoceo!If you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

If you’re tired of being the only person in your business who is thinking about marketing & how to make money, you might need a rainmaker. As in, someone in your business who makes it rain money FOR you. Meet my industry-revolutionizing friend Veronica Romney, a Dream Team Architect who helps online entrepreneurs build their dream teams and train their rainmaking marketing leaders. With more than 15 years in the online marketing world, she’s a former Speaker and Trainer for Tony Robbins and Dean Graziosi and the former Chief of Staff of mega-brand BossBabe. In today’s case study, we’ll dissect how Veronica’s unique “open house strategy” as a top of funnel opt-in is consistently generating a 25% conversion from viewer to applicant for her program Rainmaker Residency, a multiple 5 figure investment for her clients. Veronica’s open house is not exactly a workshop, masterclass, or webinar, and it’s beating the average industry conversion rates for high ticket program applications by a longshot. Plus, we’ll get Veronica’s hot takes on making smart marketing hires for your business. Let’s get into it. Connect with Veronica: https://veronicaromney.com/ IG: @vromney Listen to the Rainmaker Podcast: https://www.veronicaromney.com/podcast/ Check out her Rainmaker Residency here: https://rainmakerresidency.com/ Get the Rainmaker Residency Syllabus: https://rainmakerresidency.com/optin-rrs Access the Rainmaker Hiring Kit for FREE: https://rainmakerresidency.com/rainmaker-hiring-kit Rainmaker Report sent to your inbox 2X a month: https://rainmakerresidency.com/rainmaker-report View the transcript for this episode at: https://docs.google.com/document/d/1Fi8HIoe8dXzigSp1kGNkXrmA09rdctveO3-yeM_JGxQ/edit?usp=sharing If you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

What are your big 3 goals for 2023? Let us know by DMing us at either https://instagram.com/missellenyin or https://instagram.com/cubicletoceo!Listen to our Q4 2022 Income Report, and all the other previous financially transparent episodes from our business, at https://ellenyin.com/incomereportIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

This is a free preview of ⁠Revenue Report Files⁠: an audio archive of five years of Cubicle to CEO’s quarterly revenue reports, from 2020 through 2024. Each episode breaks down our company’s profit and loss numbers, along with the context, decisions, and lessons from that quarter. Full episodes can be found at ⁠cubicletoceo.co/revenuereport⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

We ask top entrepreneurs the business Qs you can't Google.Want an inside look at the finances, case studies, and real-time strategies of 6, 7, and 8 figure businesses? Subscribe to our free Cubicle to CEO® newsletter for a weekly dose of transparent content you won't find anywhere else! --> ellenyin.comIf you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

They say a picture is worth a thousand words, and today’s guest may just prove that right. Sandra Chau is a creative director and stylist who specializes in teaching entrepreneurs how to grow their online brands and increase their profit using visual strategy. Prior to implementing this visual strategy in her own business, Sandra had spent her first three years in business earning next to nothing and attracting the wrong type of clients who were always price shopping or asking for discounts. Sandra’s case study reveals how she went on to 5X her prices and book out her calendar with dream clients who now happily pay $5K - $10K for her work, after applying the very same visual strategy she’ll walk you through in today’s conversation. Pay close attention to understand how your brand can also generate consistent, qualified clients by creating a cohesive visual presence across all your brand touchpoints. Connect with Sandra: www.sandrachau.com @sandrachaudesign Save $300 on Sandra's 'Branding Shoot Method' when you visit www.schoolofvisualbranding.com/ceo-bsm If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

Get your ticket for “Let’s Get Intentional”, an interactive workshop to build your 2023 roadmap: https://ellenyin.com/2023See you January 12th at 1 pm EST/10 am PST!If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review or rating on Apple Podcasts or Spotify. Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s guest shares her revolutionary productivity approach that allowed her to take a 7 week work sabbatical: syncing specific business activities and her work schedule with the four phases of her menstrual cycle. Kate Northrup, founder of The Origin Company, author of Do Less, and Money: A Love Story, breaks down exactly what to do during each phase of your cycle and how going with your flow - literally - can make you richer, happier, and more productive. Kate’s work has been featured by Oprah Daily, The Today Show, Yahoo! Finance, Women’s Health, Glamour, The NY Times, Harvard Business Review, and more. We encourage you to approach this conversation with an open mind, and prepare to be blown away by how much natural wisdom our bodies have to help us thrive in business and life. Connect with Kate: Katenorthrup.com IG: @katenorthrup Read Kate’s book ‘Do Less’ → https://amzn.to/3hxlbvj Join one of Kate’s programs! → https://theorigincompany.co/programs/ If you enjoyed today’s episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review or rating on Apple Podcasts or Spotify Subscribe for new episodes every Monday. Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport ! Learn more about your ad choices. Visit megaphone.fm/adchoices

To spark your creativity as you reflect & prepare to enter a new year next week, here is a roundup of ten underrated, out of the box marketing tips from our brilliant podcast guests for you to try in 2023. Each tip speaks for itself, but if you want to listen to the full episodes, they will all be linked below! Thank you for joining us for 52 Mondays in a row this year on Cubicle to CEO, we’ve loved every minute together. Cheers to many more in 2023! Watch the full replay of our 'Let's Get Visible' panel with the Traveling Blazers at https://ellenyin.com/visible Check out these episodes: Podcast Growth Tips You Won't Hear Anywhere Else: How Hala Taha's Show Ranks #1 in Education Across All Apps & Makes 6 Figures/Year --> https://bit.ly/3Wk5Zkb After Rejecting A Shark Tank Investment, She Raised $1 Million In 4 Hours Through THIS Crowdfunding 🚀 Strategy --> https://bit.ly/3WgJdtB Get Invited To Speak On Top Stages + Shows With This Instagram Strategy (No Pitching Required) - Natasha Samuel --> https://bit.ly/3v3zYRw 6 Figure Affiliate Payout With A 6K List: This Email Marketing Campaign Earned Laura Belgray The #1 Affiliate Spot --> https://bit.ly/3hOrSce Copy The $800 Podcast Launch Plan That Debuted Her Show At #29 On The Marketing Charts --> https://bit.ly/3BMpAkT Jaclyn Johnson Sold Out A 1,500 Person Create & Cultivate Event That Made 7 Figures with ZERO Ads --> https://bit.ly/3HNvxln Unscalable Strategies That Actually Create Scale: How FLIK Grew to 10K+ Members In A Surprising Way --> https://bit.ly/3jjsWW9 Starting Over: Scaling A New Business From $0 to $60K Months --> https://bit.ly/3hHPiA5 Real Talk With Rachel Hollis: The Full Scoop Behind Her First #1 New York Times Bestseller --> https://bit.ly/3v36N0Z Learn more about your ad choices. Visit megaphone.fm/adchoices

Can puzzles be an effective marketing strategy? This CEO thinks so. Today’s case study takes us behind the scenes of a creative partnership between country music star Kacey Musgraves and a startup jigsaw puzzle company that led to a 97X increase in social reach for the brand. Here to share how she uses puzzles as a marketing platform for audience expansion is Kaylin Marcotte, founder and CEO of Jiggy, a modern, elevated jigsaw puzzle brand that supports emerging female artists around the world. Jiggy has been featured on Shark Tank, Oprah’s Favorite Things and won over many celebrity fans. You’ll walk away with new ideas for how you can expand your customer base by reaching new audiences in the most unexpected places. Connect with Kaylin: https://jiggypuzzles.com/ Instagram @jiggypuzzles Facebook: https://www.facebook.com/jiggypuzzles TikTok: https://www.tiktok.com/@jiggypuzzles If you enjoyed today’s episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review or rating on Apple Podcasts or Spotify Subscribe for new episodes every Monday. Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport ! Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you get others to invest in you when you don’t have proof of success yet? Doone Roisin joins us for today’s case study to share her approach to the classic chicken or the egg dilemma, detailing how she landed her first $25,000 podcast sponsorship for her then-newly launched show, Female Startup Club, now an internationally acclaimed podcast. Doone walks us through the brand deal from pitch to payout, so you can apply her best negotiation tips to your next partnership opportunity. Doone is also the author of best-selling book “Your Hype Girl” and creator of Majic, providing mentorship & community for female founders. Connect with Doone: www.femalestartupclub.com Check out Majic! http://majic.femalestartupclub.com/ IG: @femalestartupclub IG: @dooneroisin TikTok: @dooneroisin If you enjoyed today’s episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review or rating on Apple Podcasts or Spotify Subscribe for new episodes every Monday. Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport ! Learn more about your ad choices. Visit megaphone.fm/adchoices

Never underestimate the power of a small but mighty email list. If you want to make more money selling other people’s offers to your audience, buckle up for a masterclass from a legend in affiliate email marketing, Laura Belgray. Laura is the founder of Talking Shrimp, co-creator of The Copy Cure with Marie Forleo, and author of the much anticipated 2023 book release, Tough Titties. Laura is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do in a way that gets them paid to be themselves. In today’s case study, Laura gives us a play by play of her emails that shot her to #1 affiliate on the leaderboard AND earned her six figures in commissions back when she had 6K email subscribers, beating out hundreds of affiliates with larger lists and more experience. What to send, when, and how often are all revealed in this episode. Connect with Laura: https://talkingshrimp.com/ceo Pre-Order 'Tough Titties' on Amazon --> https://amzn.to/3XPIlgH If you enjoyed today’s episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review or rating on Apple Podcasts or Spotify Subscribe for new episodes every Monday. Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport ! Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to a Behind the Business episode, where we get to sit down and share what has been going on behind the scenes as we are building our business! For this particular episode, we actually asked you, our audience, what you wanted the conversation to be about, and 80% of you chose to hear about Ellen’s favorite content, books, and podcasts right now. There has been a drastic shift in the kind of content she has been consuming lately, and we can’t wait for you to hear what it is and why. Press play to jump into her whole list of favorites! Ellen's Recommendations Podcasts Podcast Advertising Playbook by Heather Osgood: https://www.podcastadvertisingplaybook.com/ The Eventive Entrepreneurs by Sarah Brush: https://eventivebrush.com/eventive-entrepreneur-podcast/eventive-entrepreneur-podcast The Crazy Ones by Alex Lieberman, Sophia Amoruso + Jessie Pujji: https://foundersjournal.morningbrew.com/introducing-the-crazy-ones/ Back to the Beach by Kristin Cavalarri + Stephen Colletti: https://podcasts.apple.com/us/podcast/back-to-the-beach-with-kristin-and-stephen/id1630490097 Creators @salarytransparentstreet: https://www.tiktok.com/@salarytransparentstreet @codiesanchez: https://www.instagram.com/codiesanchez/?hl=en @thecampaigngirl: https://www.tiktok.com/@thecampaigngirl Newsletters Contrarian Thinking: https://sparklp.co/f6a9729d/ Leader's Lens: https://workweek.com/brand/leaders-lens/ Books 'We Were Dreamers' by Simu Liu: https://amzn.to/3H19iI6 'Born To Shine' by Kendra Scott: https://amzn.to/3Vo0RuX 'Longshot' by Zack Graumann: https://amzn.to/3VKlKQC If you enjoyed today’s episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review or rating on Apple Podcasts or Spotify Subscribe for new episodes every Monday. Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you bring your network together for experiences that get everyone talking about your brand and organically sharing your content to their networks? Today’s case study reveals how Zibby Owens - author, podcaster, and founder of Zibby Media - created brand buzz in a creative way by hosting book fairs in her own home. These book fairs generated $25,000 worth of sales in just 4 afternoons and priceless connections that continue to pay off. Zibby walks us through the whole process, from ideation to execution, and challenges you to think outside the norms of your own industry to bring your community together. Named NYC’s “most powerful book-fluencer” by Vulture and a regular contributor to “Good Morning America”, you can tap into more Zibby on her podcast, “Moms don’t have time to read books” and in her memoir: “Bookends: a memoir of love, loss, and literature.” Connect with Zibby: www.podcasts.apple.com/us/podcast/moms-dont-have-time-to-read-books/id1366633318 www.zibbymag.com www.zibbybooks.com www.zibbyaudio.com www.zibbyowens.com If you enjoyed today’s episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review or rating on Apple Podcasts or Spotify Subscribe for new episodes every Monday. Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport ! Learn more about your ad choices. Visit megaphone.fm/adchoices

If you love a scrappy startup story, today’s case study is a true standout. I’m joined by Daina Trout, co-founder and Chief Mission Officer of Health-Ade, the fastest-selling Kombucha brand in America, currently carried in 60K stores across the country and doing an impressive $250 million in retail sales annually. Far from an overnight success story though, we’re taking a trip down memory lane to the brand’s early days in 2013, when they were quickly running out of money and only carried in 10 stores. With the three co-founders already at max capacity trying to keep the business alive and no funds available to hire traditional sales reps, Daina turned to Craigslist to recruit commission-based, independent sales reps to hit the pavement and open new accounts on their behalf. In just 2 weeks, Health-Ade’s products exploded into 300 stores. Daina gives us her full playbook today for exactly how she incentivized total strangers to sell her products with no guaranteed pay, the training process, compensation plan, and lessons learned from being in the field interacting with customers. Press play to apply her scrappy sales strategy to your own business! Connect with Daina: https://health-ade.com/ https://www.instagram.com/healthade/ https://www.instagram.com/dainatrout/ If you enjoyed today’s episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review or rating on Apple Podcasts or Spotify Subscribe for new episodes every Monday. Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport ! Learn more about your ad choices. Visit megaphone.fm/adchoices

If you’re a long-time fan of Shark Tank, you know the iconic line “and for those reasons, I’m out” when a Shark bows out of a potential deal. It’s rare however, that the entrepreneur seeking an investment actually turns down a Shark, but that’s exactly what today’s guest did. Kim Lewis is the CEO and co-founder of haircare brand CurlMix, appearing on Season 10 of Shark Tank with her co-founder and husband and ultimately rejecting Robert Herjavec’s offer of $400,000 for 20% of her business. Despite not landing a deal, CurlMix has since done $20 million in lifetime sales and successfully raised funds by leaning on their own community. In today’s case study, Kim gives us the unique launch strategy behind her equity crowdfunding campaign that raised $1 million in 4 hours - and ultimately $4.5 million from 8,000 everyday investors, many of whom are CurlMix customers. Borrow Kim's powerful approach to build momentum for your next launch. Connect with Kim: https://curlmix.com https://kimlewisceo.com https://www.instagram.com/curlmix/ If you enjoyed today’s episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review or rating on Apple Podcasts or Spotify Subscribe for new episodes every Monday. Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport! Learn more about your ad choices. Visit megaphone.fm/adchoices

This is a free preview of ⁠Revenue Report Files⁠: an audio archive of five years of Cubicle to CEO’s quarterly revenue reports, from 2020 through 2024. Each episode breaks down our company’s profit and loss numbers, along with the context, decisions, and lessons from that quarter. Full episodes can be found at ⁠cubicletoceo.co/revenuereport⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

On the show today we have our first guest who has taken a company public. Mike Evans founded GrubHub in his spare bedroom and grew it into a multi-billion-dollar household name. Today’s case study looks at how GrubHub grew their revenue by 300% in one week after switching from a subscription based model to a transactional model, and how you can evaluate which revenue model would create more value in your own business and attract repeat customers. Since leaving GrubHub post-IPO in 2014, Mike more recently founded Fixer.com, an on-demand handyperson B-corp that trains its W-2 employees from scratch. For more insights from Mike, order his book, Hangry, releasing this November on Audible and wherever books are sold. Connect with Mike: Get Mike's new book Hangry: A Startup Journey --> https://ellenyin.com/hangry https://mikeevans.com/ https://fixer.com/ https://www.linkedin.com/in/authormikeevans/ https://www.facebook.com/mevans314159/ https://www.instagram.com/m_evans314/ https://twitter.com/m_evans If you enjoyed today’s episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review or rating on Apple Podcasts or Spotify Subscribe for new episodes every Monday. Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport ! Learn more about your ad choices. Visit megaphone.fm/adchoices

You know we're obsessed with leveraging other people’s audiences to GET VISIBLE and increase your sales, and today’s guest has mastered this practice. Kelly Mosser, host of the Aligned Success Show, joins us to unpack how her signature offer jumped from $24K in revenue in Q2 to $52K in Q3 simply by guesting on other people’s podcasts with intention. So it’s not just about being interviewed on someone else’s show, but what you do before, during, and after the episode airs that really matters. This case study details exactly how to set up your own strategic podcast tour to 4x the number of ideal clients you’re reaching every week (for free!), so you too can double the revenue for your next launch with ease. What we love about Kelly’s background is that she’s a business strategist with a decade of experience helping businesses of all sizes make bank - from Fortune 500 powerhouses, to mid-size startups, and scrappy solopreneuers. No matter where you fit in that spectrum, this case study is applicable to you. To help you get on more podcast shows so you can implement Kelly’s podcast tour strategy, go to ellenyin.com/perfectpodcastpitch to borrow our plug + play pitch template proven to get your pitch emails actually read AND responded to. Connect with Kelly: http://kellymosser.com Get $50 off Kelly's 6-week course, Hell Yes Guest: https://ellenyin.com/kelly https://www.instagram.com/kelly.mosser/ If you enjoyed today’s episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review or rating on Apple Podcasts or Spotify. Subscribe for new episodes every Monday. Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport ! Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you scale a luxury 1:1 service without sacrificing quality, pricing integrity, or burning out? Today’s case study looks at how Alice Park, co-founder of the National Association of Professional Child Photographers (NAPCP), co-founder of Atlanta-based Park Studios and founder of Alice Park Photography and Creativity Camp, switched to a volume-based, experiential business model that doubled her studio’s revenue from $500,000 to 7 figures in less than 2 years. Instead of shooting a handful of clients per month, Alice and her team of associate photographers are now able to serve 100 clients a day through one-of-a-kind portrait experiences Park Studios creates for families, where the session & photos are surprisingly only a small fraction of the value clients gladly pay and continue to come back for. In addition to her work as a photographer, alongside her husband Kyu, Alice is one half of a powerhouse husband-wife team committed to educating and giving back to the international network of Creatives by hosting The Elevate Summit, taking place this January, 2023 in Nashville, Tennessee. Ellen is honored to be one of the speakers for this event and if you’d like to save $200 off your ticket to join us in-person, you can use the code ELLEN200 to reserve your spot at letselevatetogether.co. Connect with Alice: https://www.aliceparkphotography.com/ https://www.instagram.com/alicepark https://www.napcp.com/ https://www.instagram.com/napcp Creativity camp: https://www.creativity-camp.com/ https://letselevatetogether.co/ Use code 'ELLEN200' for $200 off your ticket! https://www.parkstudios.co/ If you enjoyed today’s episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review or rating on Apple Podcasts or Spotify. Subscribe for new episodes every Monday. Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport ! Learn more about your ad choices. Visit megaphone.fm/adchoices

We're excited to share our very first merger case study on the show - specifically, how Emily Hall, a presentation designer, and Heather Sager, a speaking coach, merged their two existing successful businesses into one - all in 108 days - that’s barely over 3 months, to put things into perspective. The Speaker Co. is a presentation company focused on helping entrepreneurs create and deliver obsession-worthy presentations that make people fall head over heels for them and their offers. Anchored by its flagship program, The Speaker Society, The Speaker Co serves entrepreneurs with consulting and design services in the The Speaker Studio and through a range of in-person and virtual events. In our candid conversation, you’ll get to hear the month-by-month timeline of how the 108 days of this merger played out from initial idea to the pair’s public launch. If you’re entering or thinking about entering into any sort of business partnership, whether affiliate, joint venture, merger, or co-founding, listen to Emily and Heather’s tell-all for a crash course on what to avoid and what works. Thank you to our sponsors: Women + POC small business owners! Apply for FREE marketing, media, and tech makeovers from Comcast RISE today: https://ellenyin.com/comcastrise Want to try AG1 yourself and take ownership over your health this year? Athletic Greens will give you a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase when you use our link: athleticgreens.com/CTC Check out all the ways Basecamp can increase your business’ productivity when you sign up for a free trial at www.basecamp.com/ctc! Connect with Emily + Heather: www.thespeakerco.com For tickets to their Arizona event, send them a DM voice message at www.instagram.com/thespeakerco/ www.instagram.com/theemilyhall/ www.instagram.com/theheathersager/ If you enjoyed today’s episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review or rating on Apple Podcasts or Spotify. Subscribe for new episodes every Monday. Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport ! Learn more about your ad choices. Visit megaphone.fm/adchoices

Jaclyn Johnson is a serial entrepreneur who launched and sold two-self funded companies before the age of 35 - her last exit was for cult favorite brand Create & Cultivate, which sold for $22 million. Create & Cultivate serves a community of more than 1 million women and is best known for their highly aesthetic in-person experiences and conferences featuring celebrities and influential leaders you know and love. Today’s case study details how they sold out their largest conference ever - a 1,500 person event that generated 7 figures in revenue between ticket sales and dreamy partnerships - all with ZERO ads. Jaclyn is one of my favorite mentors I’ve worked with and a branding genius. Our conversation today will give you an inside look at how Create & Cultivate sets the creative bar for in-person events so you can borrow their best ideas to sell out your next event! By the way, join me in congratulating Jaclyn on the recent launch of her newest business venture, Maie Wines. As a special treat for our community, you can use the code PODCAST10 at drinkmaie.com to save on your first order of their single-serve wines! Connect with Jaclyn: Buy Jaclyn's book ‘Work Party’: https://amzn.to/3qYmxjB Save 10% off Maie Wines with code PODCAST10: https://drinkmaie.com https://instagram.com/jaclynrjohnson If you enjoyed today’s episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review or rating on Apple Podcasts or Spotify. Subscribe for new episodes every Monday. Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport ! Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s case study dissects how to create, sell, and deliver a day rate package, also commonly known as a VIP day, that you can get paid between $2,500 to $4,000 for a single day’s work. Our guest is Becca Luna, a high school dropout who created a multiple six-figure web design business and now runs a million-dollar educational empire teaching driven creatives how to build 6 figure web design brands with no college degree, no coding knowledge, and no previous experience. Becca created her website in a day service back in 2020 and now gets paid $4,200 for her VIP day. In total, her business has added nearly half a million dollars in revenue since implementing this service model while allowing her to only focus on client work 1-2 days a week. If you’re a service provider or creative, here’s how to get paid 4 figures a day for your work. Connect with Becca: https://beccaluna.com https://www.tiktok.com/@iambeccaluna https://www.instagram.com/iambeccaluna https://www.pinterest.com/iambeccaluna https://www.youtube.com/c/BeccaLunaWillowKaii If you enjoyed today’s episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review or rating on Apple Podcasts or Spotify. Subscribe for new episodes every Monday. Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport ! Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s case study with guest Stacy Tuschl reveals the one critical number you need to identify and align your entire team around to grow your business - and no, the number is not your revenue or profit goals. Stacy is the founder and podcast host of Well Oiled Operations, a company helping small business owners around the world create systems that promote team accountability and eliminate the common challenge of CEOs becoming the bottleneck in scaling. The critical number is the focus of a one page document Stacy has aptly coined the “same pager” that, as the name suggests, gets everyone on the same page so each team member knows exactly what actions they’re responsible for fulfilling and tracking on a weekly basis. One of Stacy’s clients implemented this one page document in her business and added $35,000 of revenue without selling a new product. Keep listening to hear what to include in a “same pager” and how you can create one for your own business to reach your year-end goals. Connect with Stacy: https://stacytuschl.com/ https://stacytuschl.com/podcast/ https://www.facebook.com/stacytuschl http://www.instagram.com/stacytuschl http://www.linkedin.com/stacytuschl http://www.pinterest.com/stacytuschl If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review or rating on Apple Podcasts or Spotify. Subscribe for new episodes every Monday. Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport! Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to our brand new solo episode series: Behind the Business! In these episodes I will be giving you some insight on projects we are working on in real time - and a highly requested one so far has been to share how I launched my women’s coworking space here in Salem, Oregon at the beginning of 2022. This is my first venture into the world of commercial real estate, and it has been a wild ride these first 7 months, so let’s just dive into the episode!Links mentioned in this episode: https://ellenyin.com/clubhouse Let's Get Visible Panel Replay: https://www.ellenyin.com/offers/GaLq9T2Z/checkout Statesman Journal Article: https://www.statesmanjournal.com/story/money/business/2022/08/31/oregon-employees-navigate-balance-between-in-person-and-remote-work-covid-pandemic-workforce/65418186007/ Check out the blog post about this episode --> https://cubicletoceo.co/opening-my-oregon-coworking-space-7-months-ago-on-a-7000-budget/ If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review or rating on Apple Podcasts or Spotify. Subscribe for new episodes every Monday. Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport ! Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s guest is one of my favorite people - and biggest cheerleaders of our community - actor Julia Campbell Karnes. I first met Julia through her sister, Marty Fulford - my real estate agent and also friend. 2022 happens to be my 10 year high school reunion AND the 25th anniversary of comedy classic “Romy and Michele’s High School Reunion”, so I thought, what better way to celebrate both occasions than inviting Julia - who plays mean girl Christie Masters opposite Lisa Kudrow & Mira Sorvino’s titular characters - over to our coworking space in Oregon for a movie night and live podcast interview? In this episode, we take a departure from our usual revenue driven, case study format, but you’ll still gain so much value from her interview. Julia candidly shares her unconventional path to landing roles on dozens of TV’s most beloved shows and how she pursues multiple passions simultaneously as the lead marketing role in her family’s business as well. We get vulnerable about the unique challenges women face in both real business and show business - like ageism and sexism - and why it’s never too late to start a new career path or interest. You’re going to love Julia as much as I do by the end of this episode. Enjoy this live recording with audience Q&As at the end! Connect with Julia: https://bkbooks.com https://instagram.com/barbarakarnesrn Check out the blog post about this episode --> https://www.ellenyin.com/blog/multi-passionate_actor_on_starting_a_new_career_at_any_age If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review or rating on Apple Podcasts or Spotify. Subscribe for new episodes every Monday. Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport ! Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s guest needs no intro - Rachel Hollis is a three-time New York Times bestselling author with over 100 million podcast downloads. This Austin mom of 4 is also the founder of RISE Conferences, the #1 personal development conference focused entirely on women. When Rachel texted me to ask if I wanted to do an episode together, it was an easy yes, but I wanted to be really intentional about using this opportunity to deep dive into a specific, actionable business strategy that she hasn’t shared before. That’s how we landed on this week’s case study: the untold story of how Rachel made the New York Times bestsellers list the first time, as a previously self-published and still mostly unknown author then. Whether you’re an aspiring author or not, each of you listening has an important message, mission, or offer to get out into the world, and Rachel’s experience over the last decade plus can help you reach more people with it. If you enjoy our conversation today and want more authentic, untold stories, join Rachel on tour this fall at rachtalklivetour.com - we’ll drop the link below in the show notes. Let’s dive in. Connect with Rachel: https://www.rachtalklivetour.com https://www.instagram.com/msrachelhollis https://www.msrachelhollis.com/ If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review or rating on Apple Podcasts or Spotify. Subscribe for new episodes every Monday. Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport ! Learn more about your ad choices. Visit megaphone.fm/adchoices

Get 3 months of Kajabi for only $99: https://ellenyin.com/kajabi99 OR try Kajabi FREE for 30 days with this link: https://ellenyin.com/kajabi Imagine if your ability to perform the core function in your business suddenly became impossible due to an illness. That’s exactly what happened to our guest, Lady Kellsie Moore, a top video presence coach for entrepreneurs and speaker whose TMJ-D diagnosis prevented her from being able to speak for an entire year. In today’s case study, Kellsie shares her YouTube content strategy that kept working in the background even when she physically couldn’t work, allowing her business to still bring in $45,000 of revenue completely passively. If you want to emergency proof your own business with evergreen content, keep listening. Connect with Kellsie: Free gift to share! "3 Keys To Unlocking Your Magic On-Camera": https://www.kellsiemoore.com/opt-in-53b3f1eb-4bd2-4a7e-a2cf-db7ed3f13fe4 Instagram: https://www.instagram.com/kellsie_moore Youtube: https://www.youtube.com/c/kellsiemoore Facebook: https://www.facebook.com/bemarvelousyou Pinterest: https://www.pinterest.com/LadyKellsieMoore/_created/ Linkedin: www.linkedin.com/in/kellsie-moore Imdb: https://www.imdb.me/kellsiemoore Web: www.kellsiemoore.com Links mentioned in this episode: https://ellenyin.com/kajabi99 If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review or rating on Apple Podcasts or Spotify. Subscribe for new episodes every Monday. Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport ! Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s case study will change how you approach selling forever. Linda Sidhu is a list-building and quiz funnel expert who gives us a detailed behind-the scenes breakdown of her Quiz Lab launch, which generated $70,000 in revenue by using a personality quiz funnel as a leads generator. Linda leans into her pharmaceutical sales background where she mastered the DiSC personality types to segment her email list by 4 distinct personality types, and cater her sales emails and offers to their unique buying behaviors. Keep listening to discover why personality quizzes will generate more leads and sales for your next launch, what type of questions to ask, and how to market effectively to different buyer personalities at each stage of your sales funnel. To nail your quiz idea for your own business, go to https://www.lindasidhu.com/a/2147494655/HV842Z9z to save your seat in her FREE 3 day challenge kicking off September 6th. I’ll be participating in the challenge with you! Connect with Linda: https://www.lindasidhu.com/ 4 Steps to Nail Your Quiz Idea: https://www.lindasidhu.com/quiz-idea Quiz Creators Facebook Group: https://www.facebook.com/groups/813848232379718 https://www.instagram.com/linda_sidhu_quizzes/ 'Nail Your Quiz Idea' Challenge: https://www.lindasidhu.com/a/2147494655/HV842Z9z Discover Your 'Quiz To Cash Strategy' With This Quiz: https://www.lindasidhu.com/quiztocash If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review or rating on Apple Podcasts or Spotify. Subscribe for new episodes every Monday. Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport ! Learn more about your ad choices. Visit megaphone.fm/adchoices

Thinking about launching a podcast show? You’ll want to take notes on today’s case study. My friend Dana Snyder is joining me to walk us through her creative launch plan that debuted podcast, Missions to Movements, at the #29 spot on the marketing podcast charts - all on a scrappy $800 budget. Dana is the founder of Positive Equation, a company transforming nonprofits’ online donor experiences with innovative digital marketing solutions. Dana has worked with brands like American Idol, Sports Illustrated, and the Honest Company, as well as leading nonprofits like Movember, Dress for Success and more. I’m excited for some of you to meet Dana this month at our August 18th dinner & live panel in Oregon! If you’re local, head to https://ellenyin.com/lets-get-visible for event details and tickets. By the way, I’m super bummed because I forgot to connect my microphone when we recorded this interview, so a heads up my sound may not be up to its usual standard. Thank you in advance for your understanding. The good news is, I recorded this in Zencastr so their software helps my built-in desktop mic still sound better than it should! This is your encouragement today that tech errors happen to everyone, so don’t let imperfect work stop you from making an impact. Connect with Dana: www.positiveequation.com/ @positivequation Dana Snyder on LinkedIn Links mentioned in this episode: Postable Handwrytten Use code 'DANA' for 2 free credits! Branded Photoshoot Video Learn more about your ad choices. Visit megaphone.fm/adchoices

This is a free preview of ⁠Revenue Report Files⁠: an audio archive of five years of Cubicle to CEO’s quarterly revenue reports, from 2020 through 2024. Each episode breaks down our company’s profit and loss numbers, along with the context, decisions, and lessons from that quarter. Full episodes can be found at ⁠cubicletoceo.co/revenuereport⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

After 3 years, I’ve decided to permanently close the enrollment doors to my 12 month group mentorship program - Cubicle to CEO - (just the program, not the brand - don’t worry) on August 5th. Through this program, we’ve helped hundreds of service providers, coaches, and freelancers work with their dream clients and make their first $10,000 income month. That’s why we’re taking this final month to celebrate a few of our Cubicle to CEO students who recently reached that big milestone, including today’s guest, Victoria. Victoria shares with us her incredible story of loss and how she channeled her own grieving experience into completing her PhD in Communication Studies and a life-changing service connecting military and first responder families who are grieving a loved one with non-profits who provide much-needed trauma support to these deserving communities. In today’s case study, Victoria shares how she struggled to niche down when she first joined our program, knowing she was meant to serve two distinct audiences but unsure how to get her offer in front of the right people - especially with no online audience of her own. If you’re in the same boat, you’ll be encouraged by how Victoria navigated this dilemma to successfully serve both audiences, while only marketing to one, scaling to $10K months and beyond with only 100 followers. Connect with Victoria: https://www.patientiaperfectus.org https://www.instagram.com/patientiaperfectus Links mentioned in this episode: Paid to Create Challenge: https://ellenyin.com/paidtocreate What Is Borrowed Traffic Episode: https://www.ellenyin.com/blog/what-is-borrowed-traffic 3 Metrics You Need To Track Episode: https://www.ellenyin.com/blog/3-metrics-you-need-to-track-to-reach-your-income-goals Blythe Hill's Episode: https://www.ellenyin.com/blog/how-she-raised-13-million-as-a-nonprofit-ceo Service providers, coaches & consultants: Discover 10 Simple Strategy Shifts To Unlock Your First $10K Month! Sign up for our FREE, live class on July 28th: ellenyin.com/live Learn more about your ad choices. Visit megaphone.fm/adchoices

After 3 years, I’ve decided to retire my signature 12 month group mentorship program - Cubicle to CEO - (just the program, not the brand - don’t worry)! We’re hosting one last launch at the end of July, before closing enrollment for good. Through this program, we’ve helped hundreds of service providers, coaches, and freelancers work with their dream clients and make their first $10,000 income month. That’s why we’re taking this month to celebrate a few of our Cubicle to CEO students who recently reached that big milestone, including today’s guest, Sam Whisnant. Sam is a certified Digital Business Manager who helps coaches with courses build a scalable business foundation through simple systems and funnels. She’s helped her clients have $100K launches, hire multiple new team members, build new products & funnels from scratch, and most importantly, take care of the day-to-day business so they can focus on their zone of genius. Even though she’s a whiz behind the scenes, Sam was struggling to break beyond $6,000 revenue months as a service provider until she joined our group mentorship program. In today’s case study, Sam shares how she was finally able to grow from being stuck at $6K months to $10,000+ months just 6 months after joining our program, WHILE working 10 hours a week less as well (all without having to hire help!) Connect with Sam: https://www.samwhizbiz.com https://www.instagram.com/samwhizzz/ Check out the episodes we mentioned in this conversation! Why Content Pillars Aren't Landing You Paying Clients: https://www.ellenyin.com/blog/content-pillars-arent-landing-you-paying-clients The Top Tools + Systems You Need To Have Your Business Run Like A Well Oiled Machine: https://www.ellenyin.com/blog/top-tools-and-systems-for-business Download the transcript for this episode at https://ellenyin.com/blog/ If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review or rating on Apple Podcasts or Spotify. Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

I’m in the interview seat today in this replay of my conversation on the Kajabi Edge Podcast. I take you through the full evolution of my business over the last 4.5 years, from my start as a freelance social media manager to building a marketing agency to then pivoting to digital courses and programs and now a media company. We get into advice, finances, and so many other chapters of my journey I’ve never told in a podcast format before. In this episode, you’ll also get to borrow one of my best revenue growth strategies: leveraging borrowed traffic. This is how you get in front of other people’s audiences on a consistent basis, so sales are not limited to people who already know you. Listen to the Kajabi Edge Podcast: https://pages.kajabi.com/kajabi-edge-podcast Try Kajabi for 30 days FOR FREE! Visit https://ellenyin.com/kajabi to sign up! If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review or rating on Apple Podcasts or Spotify. Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

Get studio quality and HD video for your podcast by recording in Zencastr! Use our link zen.ai/cubicletoceo or type in the code 'CUBICLETOCEO' to save 30% off your first 3 months of any paid plan. It’s always easier (and usually more profitable) to upsell an existing client than to acquire a new one. Yet, most marketing strategies focus on how to get new clients, rather than nurturing relationships with your existing clients. Today’s case study shows how coach Tiffany Coyle, founder of Virtual Career Girl and CEO of digital marketing agency, Twinning Pros, gradually upsold a client who started out paying $1,500 a month for social media marketing services to a $15,000 monthly retainer over a 2 year period. What if you could also 10x the rate your best client is paying you right now instead of seeking a new client? Keep listening to see how you can apply this underrated approach to your business. Connect with Tiffany: www.virtualcareergirl.com Instagram: https://instagram.com/virtualcareergirl LinkedIn: https://www.linkedin.com/in/tiffrow/ Let Tiffany and her twin help you with your marketing: https://twinningpros.com/marketing-done-with-you Interested in the Social Media Marketing position Tiffany is hiring for? Email [email protected] for more information! Download the transcript for this episode at https://ellenyin.com/blog/ If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you send a steady stream of new people to your website who are actively searching for the content you write about or the products and services you sell? Today’s case study answers that question. Elise Armitage is a good friend of mine and the creator of What The Fab, a travel and lifestyle blog founded in 2012 helping women find fabulous in the everyday. Elise shares with us how she used SEO - short for search engine optimization - to 8x her website traffic from 20,000 monthly pageviews to 160,000 pageviews, without paying a cent in ads. In fact, not only did Elise not pay for this massive increase of traffic to her website, but she’s been able to leverage all those extra eyeballs to GET PAID instead, making over six figures in passive revenue annually, directly from her website views. Keep listening to apply her SEO secrets to drive more traffic (and coin) to your own website. Connect with Elise: Watch Elise's free training on how to use SEO to grow your web traffic: www.ellenyin.com/sixfigureseo www.whatthefab.com www.instagram.com/wtfab Download the transcript for this episode at https://ellenyin.com/blog/ If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday Learn more about your ad choices. Visit megaphone.fm/adchoices

Ashley is a brand designer and photographer who spent the past decade in the agency world crafting big brands for big businesses and Fortune 100 companies like Toyota. She recently left her career and the corporate world behind to help small businesses build big brands, too. Her passion is helping people live theirs. And she believes that anyone with a dream or passion for something should have a real chance at it. But what they may not realize is that they're going to need more than a logo to do it. Her studio, Ash Branding Co. brings the caliber of big branding to the heart of small businesses through custom branding, cinematic photography and film and online education. Connect with Ashley: https://ashbranding.com Ashleys go to resources for branding on any budget: https://ashbranding.com/little-brand-book (Get access for FREE using code ELLEN - valid until 6/20/22) https://instagram.com/ashbranding.co If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday Learn more about your ad choices. Visit megaphone.fm/adchoices

This week’s guest is a business strategist and friend I absolutely adore. Hannah Murphy used to work 7 days a week as a pinterest + blog agency owner, fighting through the online noise of all the ways she should spend her time, only to find her to-do list was ever growing while her revenue stalled. Hannah realized creating a productive schedule wasn't about doing more tasks quickly, but rather doing the right tasks effectively, and less overall. Today’s case study reveals how Hannah gradually reduced her work schedule to a 5 hour week while growing from 3 to 27 retainer clients in just 6 months. Listen in to see how you can also create a schedule that reflects your personality, priorities, and drives profit. Connect with Hannah: https://www.withhannahandco.com/ Create your ideal work schedule with Hannah at https://www.withhannahandco.com/free https://www.instagram.com/withhannahandco/ If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday Learn more about your ad choices. Visit megaphone.fm/adchoices

In today’s installment of the $10K month series, we are going to talk about 5 key shifts that you can implement TODAY to take the suck out of sales calls. So if you are someone who always dreads getting on a sales call (also known as a discovery call), this is going to be for you! If you are a freelancer, coach, or service provider in specific, who relies on sales calls to turn leads into paying clients, these 5 shifts will massively increase your sales conversion rate. This means you will be able to land more clients with less leads. If you’re ready to make these shifts in your sales calls, then let’s dive in! Listen to the previous 'Make $10K Month Series' episodes: Make $10K Months Series: Stop Selling Your Service Like It’s A Commodity: https://www.ellenyin.com/blog/stop-selling-your-service-like-its-a-commodity Why Content Pillars Aren't Landing You Paying Clients [Make $10K Month Series Pt. 2]: https://www.ellenyin.com/blog/content-pillars-arent-landing-you-paying-clients The 3 Metrics You Need To Track To Reach Your Income Goals [Make $10K Months Series Pt. 3]: https://www.ellenyin.com/blog/3-metrics-you-need-to-track-to-reach-your-income-goals If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday Learn more about your ad choices. Visit megaphone.fm/adchoices

Interested in sponsoring this show or trying podcast ads for your business? Go to zen.ai/ellen and fill out the contact information so Zencastr can help you bring your business story to life. Sign up for a 2-week free trial with Norby: https://ellenyin.com/norby This week’s case study reveals how Girls Who Code increased enrollment in their programs by more than 200% during a global pandemic, a jump from 1600 to 5,000 students enrolled that brought their total students served to over 500,000. We’re joined in this interview by Dr. Tarika Barrett, the CEO of Girls Who Code, an international non-profit organization working to close the gender gap in technology. With over two decades of building educational pathways for young people at organizations like the New York City Department of Education and New York University’s Center for Research on Teaching and Learning, along with an impressive list of accolades received for her work, including being named one of Crain’s 50 Most Powerful Women in New York in 2021, Dr. Tarika Barrett is an expert in education innovation. Whether you’re a course creator, nonprofit leader, or online educator and coach, this conversation will help you impact more lives with the work you do. Connect with Dr. Tarika: Connect on LinkedIn @DrTarikaBarrett on Twitter www.girlswhocode.com @girlswhocode on Instagram Check out some of Girls Who Code's Culture Campaigns: The first ever codable music video with Doja Cat: https://dojacode.com/ 'Healing' featuring Lizzo: https://www.youtube.com/watch?v=xDgYDBRDkHU Girls Who Code book series with Penguin: https://www.penguinrandomhouse.com/series/GWC/girls-who-code American Girl x Girls Who Code Collaboration Doll - Courtney Moore: https://www.americangirl.com/collections/courtney What the internet would look like without female coders: https://missing-code.com/ If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday ----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the... Learn more about your ad choices. Visit megaphone.fm/adchoices

Nicknamed the “creator to the creators”, Diane Armitage is the powerhouse behind many well-known million and billion-dollar brands like Bob Proctor, Jay Abraham, and the creators of Chicken Soup for the Soul. Despite an impressive thirty years as an entrepreneur with several successful businesses she ran behind the scenes already under her belt, Diane was still scared to put her face out there and start her own personal brand. After joining our mentorship program, Cubicle to CEO, Diane finally took the leap. Today’s case study examines the strategy Diane used to scale her brand new coaching business from $0 to $60,000 months in less than 2 years, and why starting something new doesn’t have to mean starting from scratch for you either. Connect with Diane: *A Cubicle to CEO listener exclusive* Get the first module of Diane's 'Conversations with Bob Proctor' for FREE at https://dianearmitage.com/VIPBonus https://TimeForLegendary.com https://www.instagram.com/dianearmitageofficial https://www.facebook.com/dianearmitageofficial https://BestofLagunaBeach.com https://www.instagram.com/bestoflagunabeach/ Want to join our mentorship that helped Diane scale this new business? Watch our free masterclass to see if it is a good fit for you when you visit https://ellenyin.com/getclients If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday Learn more about your ad choices. Visit megaphone.fm/adchoices

Download our Perfect Podcast Pitch Template: https://ellenyin.com/perfectpodcastpitch https://www.instagram.com/cubicletoceo/ Redeem your free 30 day trial to Pretty Simple, the #1 leads tracking app built by solopreneuers, FOR solopreneurs: https://ellenyin.com/prettysimple Download the transcript for this episode at https://www.ellenyin.com/blog/include-this-1-easy-thing-in-your-next-podcast-pitch We have received hundreds, if not THOUSANDS of podcast pitches over the years we have been podcasting, and if there is one thing that we noticed it’s that many of them are just not good! Whether it is someone pitching themselves, or a publicist pitching for their client, the pitches are missing this one big thing that is really eye-catching and warrants a response. Want to guarantee a response to your next podcast pitch and receive a special invite to be a beta tester for our brand new product? Keep listening! If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday Learn more about your ad choices. Visit megaphone.fm/adchoices

Join our next Paid To Create Challenge: https://ellenyin.com/paidtocreate Today’s case study features artist Linda Yi, founder of Panda Cub Stories. Linda became her own patron and went from making $250/month on Patreon to reaching her first $10K month with Panda Cub Diner - an online course she first created inside our 3 day Paid To Create Challenge that teaches Chinese food lovers how to LOVE making healthy and authentic Sichuan food at home. If you, like Linda, also sell a service or product that is not centered on business or making your customers more money, you’ll especially love Linda’s advice on how to still convey the important value of the work you do. Linda also speaks candidly with us about what it’s like to build a business as a neurodivergent entrepreneur who is diagnosed with ADHD, and the practices that have helped her in her mental health journey. Take a listen. Connect with Linda: @pandacubstories www.pandacubstories.com Panda Cub Diner (free online Sichuan food training): www.pandacubdiner.com If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday Learn more about your ad choices. Visit megaphone.fm/adchoices

In today’s installment of the ‘Make $10K Month’ podcast series, we are going to be discussing why not knowing your numbers is actually costing you your chance at realistically achieving the income goals that you set. So what most service providers, coaches, and freelancers do when they set a new monthly revenue goal for themselves is they simply choose a number arbitrarily - whether its $10K, more, or less - and then they just go about their marketing as they always have, hoping and praying that they hit that income goal. This isn’t all too different from just throwing spaghetti against a wall and seeing what sticks. If you have a great income month, or if you have a bad income month, you’re not able to actually identify what’s working or not working when you don’t understand your numbers and how they reflect if your marketing strategies are effective. Let’s talk about it! Check out these links: Listen to Part 2 of this Make $10K Months Series: https://www.ellenyin.com/blog/content-pillars-arent-landing-you-paying-clients Watch our free masterclass: https://ellenyin.com/getclients Get 50% off your first YEAR of Honeybook - our favorite CRM System: https://share.honeybook.com/ellen If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday Learn more about your ad choices. Visit megaphone.fm/adchoices

Imagine getting INBOUND invitations to speak on the biggest stages and shows in your industry. Natasha Samuel, Instagram video strategist and host of the Shine Online Podcast, has personally experienced this over ten times now, so of course I had to bring her on the show to walk us through how she makes it happen. In our conversation, Natasha reveals how she used Instagram to create her own virtual stage - even we she had a small audience - that attracted the attention of industry leaders and resulted in her business getting spotlighted by the most recognized platforms in the online marketing space, including Instagram’s very own Creators account, Social Media Marketing World, Create & Cultivate, Later Con, The Goal Digger Podcast and more! She landed these game-changing opportunities without sending a single pitch, and today’s case study will help you borrow her same connection + content strategies to maximize your own visibility. Connect with Natasha: Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw The Shine Online Podcast: https://link.chtbl.com/shineonline Natasha's Mastermind: https://shinewithnatasha.com/iam-cubicle-to-ceo Free video lesson: 3 Steps To Repurpose Instagram Content https://shinewithnatasha.com/cubicletoceo If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday Learn more about your ad choices. Visit megaphone.fm/adchoices

This is a free preview of ⁠Revenue Report Files⁠: an audio archive of five years of Cubicle to CEO’s quarterly revenue reports, from 2020 through 2024. Each episode breaks down our company’s profit and loss numbers, along with the context, decisions, and lessons from that quarter. Full episodes can be found at ⁠cubicletoceo.co/revenuereport⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

If you had to start a brand new business and make $100K in 100 days, how would you do it? Today’s guest answers that question from real-life experience. Ruby Lee is a strategic business coach who chose her small side hustle over her six figure salary when her employer issued her a surprise ultimatum at work one day. In this episode, Ruby walks us through those first 100 days as a full-time entrepreneur and her unexpected path to making $100,000 during that time - including the offers, the numbers, and the strategies that made it possible. These days, Ruby helps intuitively aligned coaches make their first 1 million dollars through her Richuals program + Richuals to Seven Podcast, but her journey started with this first $100,000. Connect with Ruby: IG: @_rubylee_ www.rubylee.co/ Check out Ruby's Free Classes: https://rubylee.co/free-classes If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday Learn more about your ad choices. Visit megaphone.fm/adchoices

In case you’re new to my world, I’m your podcast host Ellen Yin, and my company helps women like you make their first $10K revenue month from a 1:1 service without needing a large audience or posting everyday. If that describes you, you are going to love this episode because I decided to start a series on the big things I have noticed that are keeping people from being able to reach that financial milestone of their first $10K month. In today’s episode, let’s talk about why your content isn’t landing you paying clients, or perhaps the right clients, and how you can rethink your content strategy moving forward. This is a hot topic I brought up on an Instagram post recently that got a lot of conversation going. I may have ruffled some feathers when I made a statement that content pillars is not a content strategy. This is one of the most taught content strategies out there, and I am going to share with you today why I don’t agree with that approach. Connect with Ellen: Let us know what you think about this new series, and if you have any topic suggestions, at either of our Instagram accounts below! @missellenyin @cubicletoceo Listen to the kickoff episode in this series: https://www.ellenyin.com/blog/stop-selling-your-service-like-its-a-commodity If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday Learn more about your ad choices. Visit megaphone.fm/adchoices

This week I am sharing a special replay of my episode on the Online Business Show with my friend Tyler McCall, titled “Financial Transparency Among Women.” You all have heard why I feel strongly about this practice and improving your financial literacy through my quarterly income reports I record for our own show, but Tyler gave me the opportunity to go more in-depth on this topic when he interviewed me for his podcast. Some of the thought-provoking questions we discussed include why high profit margins can be a misleading indicator of a business’s success, the long-term benefits of documenting your income reports, and the three key numbers every business owner should be tracking on a monthly basis. If you’re not already subscribed to the Online Business Show, I highly recommend you take a moment to add this show to your weekly podcast rotation. Tyler’s show is incredibly well produced, with a no-fluff, honest approach to the most impactful questions, hurdles, and opportunities we face as online business owners. The Online Business Show is one of the few business podcasts I listen to every week, and I’m especially a big fan of the thought-provoking expert roundtables that Tyler hosts; if you love Cubicle to CEO, I know you’ll enjoy The Online Business Show too. Check these out: Listen to more of the Online Business Show: https://www.tylerjmccall.com/podcast Hear all of our Income Report episodes! https://ellenyin.com/incomereport Tyler's case study on the Cubicle to CEO Podcast: https://www.ellenyin.com/blog/tyler-j-mccall-stopped-working-for-6-months If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday Learn more about your ad choices. Visit megaphone.fm/adchoices

I am thrilled to introduce you to Ali Kucich, the founder of Eighty Nutrition, and a student in my mentorship program, Cubicle to CEO ®. One of my favorite reasons for hosting this podcast is using our platform to highlight and celebrate the stories of service providers just like you who accomplish our program outcome of reaching their first $10,000 revenue month during their year with us inside Cubicle to CEO ®. Ali accomplished this feat while raising 4 boys at home and navigating parenthood during the pandemic. By using our Consistent Clients Cashflow System, Ali went from making $300 a month in her nutrition business to hitting her very first $10,000 revenue month. We are going to dive into how she applied our system to her own business, what the breakdown of her offers were to achieve this revenue milestone, and what mental blocks she had to shift to uplevel her pricing. Wherever you are in your business journey, I know you will find Ali’s story inspiring. If you’re a freelancer, coach, or service provider who is serious about landing consistent 1:1 clients at your desired rates, message me on Instagram this week @missellenyin with the word “MENTORSHIP” and I’ll help you figure out your next step to get there. Connect with Ali: https://www.eateighty.com IG: @eateighty If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday Learn more about your ad choices. Visit megaphone.fm/adchoices