180. TikTok Made Me Buy It: The Viral Video Strategy Gabrielle Stone Used To Make Her Self-Published Book A Best-Seller

You know that saying, “turn your mess into your message?” Today’s guest took that literally and turned a series of unfortunate events (a cheating husband, divorce, and then epic heartbreak when her next whirlwind romance dumped her right before a romantic month-long trip to Europe)... into a solo international trip and best-selling book, Eat Pray #FML.

Gabrielle Stone is no stranger to the spotlight, growing up with her legendary scream-queen mom, Dee Wallace (best known for playing Mary Taylor, the mom in Spielberg’s blockbuster film, E.T.) Gabrielle herself spent many years in the industry as well, acting, writing and directing.

Writing a nonfiction book about her own life though, was a foreign frontier. In today’s case study, Gabrielle walks us through her exact viral TikTok strategy (where she started with zero followers) that allowed her to reach more than 100M people and sell hundreds of thousands of copies of her self-published book. She also shares her hot take on why self-publishing is infinitely more lucrative for authors. Even if you’re not an author, you’ll want to borrow Gabrielle’s smart approach to short-form video content to create a legion of raving fans and sell more of your product, service or offer.

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Connect with Gabrielle:

• Order 'Eat, Pray, #FML': https://amzn.to/40ts5Dm
• Order 'The Ridiculous Misadventures of a Single Girl': https://amzn.to/3jE5l2K
• Instagram: https://instagram.com/gabriellestone/
• TikTok: https://www.tiktok.com/@gabrielle_stone

Hear more on self-publishing in episode 98 with Jessi Beyer: https://cubicletoceo.buzzsprout.com/820498/8686522-how-you-can-get-on-a-best-selling-book-list-as-a-self-published-author-even-if-you-have-a-small-audience

View the transcript for this episode at: https://docs.google.com/document/d/18pAtqZEtXf1h2YIM_7FVZNVV7MHUWwhS8PWH7s6cEc4/edit?usp=sharing

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