Change Lives Make Money: The Podcast For Online Trainers

-------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

-------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

-------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Janae just found out she's pregnant and terrified her business will suffer. Cameron hit $40K this month with no team and zero marketing spend - just pure referrals. Arthur built a massive following as the "metal fitness coach" but realized he's attracting the wrong people. Julian's closing tennis coaching deals after multiple follow-up calls but second-guessing his own certainty. This episode opens with Brian announcing the Content to Cash Challenge - breaking down how his Instagram generated 50 million views in 30 days. Then he dives into live coaching covering everything from scaling through pregnancy to staying authentic when your niche gets too narrow to closing sales calls when clients say "let me check my finances." From Janae's priority shift to get recurring over $10K before the baby arrives, to Cameron's stripe tax nightmare in Abu Dhabi, to Corey's breakthrough moment of staying in the pocket when a client tried to bail - this is what building a real business looks like when life gets complicated. Plus, Brian breaks down exactly why you need to book the follow-up call ON the call, and how Corey surfed the wave instead of letting a client walk away. Here's what we break down: Why Janae needs to prioritize recurring over $10K before her baby arrives Cameron's $40K month strategy: pure referrals, zero ad spend The stripe payment processor problem (and why Brian switched to Wop) Arthur's niche crisis: leaning too much into metal, not enough into who he is How to integrate your passion without pigeonholing yourself Tim Grover's mindset books: Relentless and Winning Julian's tennis coaching sales breakthrough: always book the follow-up call ON the call Corey's pocket moment: staying confident when clients say "let me check my finances" ...and so much more. Top Quotes: "Get your recurring to $10K. That means for the next couple months your income might be lower, but if you're stacking recurring and it's getting bigger every month, that is the ultimate goal." - Brian (1:56) "The problem is we're leaning too much into the music side and not enough into the who Arthur is side. Instead of changing the niche, what if we change the messaging?" - Brian (10:58) "Always book the follow-up call on the call. That's the rule. If you can't close on the deal, try to close on the deposit. If not that, close on the follow-up call." - Brian (50:30) "If you were as good as you think you are at tennis, you should be comfortable selling, because you know when they pay you, you're gonna make them better." - Brian (55:00) "Old me would have caved. I stayed in a place of no pressure, feeling good. I got him to check his finances. He came back and said fuck it, let's do it." - Corey (57:35) CHAPTERS: 00:00 - Intro: Content to Cash Challenge Announcement (50M Views in 30 Days) 01:56 - Janae's Pregnancy News + Priority Shift to $10K Recurring 05:00 - Cameron's $40K Month: Zero Marketing Spend, Pure Referrals 10:00 - Arthur's Niche Crisis: Metal Music vs Authentic Self 10:58 - Coach Dana's Rave Fitness Integration Strategy 15:00 - How to Stop Pigeonholing Yourself in Your Niche 50:30 - Julian's Tennis Coaching: Always Book Follow-Up Call ON the Call 55:00 - The Rock-Solid Certainty You Need to Sell Confidently 57:35 - Corey's Pocket Moment: Staying in When Clients Try to Bail 59:07 - Outro: Content to Cash Challenge Final Push -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Marilyn's about to hit $13K this month, but three clients dropped off after the onboarding call. Elliott's quitting his job in five weeks. Carter just signed his 10th client in a single day and hit $10K revenue. Janae 5x'd her income from last year. This episode is pure tactical coaching with zero fluff... coaches are signing clients, launching challenges, quitting their jobs, and figuring out exactly what's broken in their process so they can fix it fast. From Marilyn losing clients after onboarding because she's not handling agreements on the sales call, to Corey struggling to get keyword comments on his gay fitness content, to Elliott calculating exactly what to charge for in-person athlete sessions, to Carter crushing a $10K revenue day - this is what scaling to six figures actually looks like in real time. Plus, Brian announces the Content to Cash Challenge - a three-day masterclass breaking down how his account generated 45.4 million views in 30 days (94% organic, only 6% from ads). Here's what we break down: Why clients are dropping off after onboarding (and how to fix it immediately) The hourly rate formula for pricing in-person sessions How to get more keyword comments on your CTAs The split-screen format that's crushing on Instagram right now Kayla's four-day to six-week challenge conversion strategy Why 20% DM response rate is actually normal Carter's $480 birthday giveaway strategy for massive engagement ...and so much more. Top Quotes: "If you're noticing a drop off after the onboarding call because of the agreement, then I would just take care of it on the call when they're in the moment." - Brian (0:00) "Your current hourly rate is technically $106 an hour. You're going to spend four hours with the client, but you're also taking time away from other things. That would double the price." - Brian (10:00) "You need to figure out what is currently trending on Instagram right now, and then you need to attach the value that you have to provide with what is currently trending." - Brian (13:55) "Four day challenges typically will convert at a higher percentage than 14 day challenges. A little bit more intense, a little bit more work, but they convert at a higher percentage." - Brian (1:05:00) "I just want to remind you how far you've come. Last January you made $2K. This January you're at $9.5K. We 5x'd that bitch. Let's do that again." - Brian (1:08:42) CHAPTERS: 00:00 - Intro: Marilyn's $13K Month & Client Drop-Off Problem 04:49 - Kayla's Four-Day Challenge Launch & High Ticket First Strategy 07:16 - Elliott's $17K Month + Quitting His Job in 5 Weeks 10:00 - The Hourly Rate Formula for Pricing In-Person Sessions 12:56 - Corey's Gay Fitness Content Strategy & Getting More Comments 15:00 - Split-Screen Format Breakdown: What's Trending Right Now 17:36 - The Edits App Hook Analysis Framework 1:05:00 - Janae's 5x Income Growth & Four-Day Challenge Decision 1:08:42 - Carter's $10K Revenue Day & $480 Birthday Giveaway Strategy 1:11:15 - Couples Discount Pricing Strategy (20% Off) 1:13:34 - Content to Cash Challenge Announcement: 45.4M Views Breakdown -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Max is spending $120 on boosted posts getting 50 followers at $2.20 each. Not ideal. Mitch has a viral format pulling 100K+ views but wants to shift his niche to men's fat loss without losing momentum. Aaron's Facebook page just exploded to 14K followers with 2 million views in two days. Rocky's trying to transition from in-person to online while his gym clients keep asking when he'll be back. This episode is Brian breaking down the most critical lesson in content strategy: the goal is not to go viral. The goal is to grow your business. From the 48-hour boosted post testing framework that costs $50 and tells you if an ad will work, to why 20-30% of your content should be conversion-focused even if it gets lower views, to how to pivot your niche without burning down everything you've built - this is what actually moves the needle when you're trying to scale. Plus, Aaron's Facebook page just blew up and Brian walks him through exactly how he optimized his own Facebook profile over the weekend for incoming DMs using ManyChat automation. Here's what we break down: The 48-hour boosted post testing framework ($25/day for 2 days) Why viral content doesn't always grow your business The 50/50 content split: awareness vs conversion How to pivot your niche without losing your audience Connection, proof, and value: which ones should be niche-specific Facebook optimization strategy using ManyChat keywords Rocky's in-person to online transition script Lucy's ghosting client problem (buyers are liars) ...and so much more. Top Quotes: "The goal is not to go viral. The goal is to grow your business. That's the fucking message." - Brian (10:00) "There's good content, then there's good content strategy. Good content goes viral. Good content strategy leads to more booked sales calls and more money in your bank." - Brian (10:00) "If you're consistently posting in a format that is not performing well, then stop posting that format." - Brian (15:00) "The conversion content will naturally be lower in view count. That is okay. If it gets 5,000 views but you got four homies that reach out saying they saw your fat loss video, that's a win." - Brian (10:00) "Buyers are fucking liars. I never trust buyers. You can't fucking listen to anything they say. Fucking liars." - Brian (1:18:51) CHAPTERS: 00:00 - Intro: Happy New Year + Max's Boosted Post Problem 01:03 - The 48-Hour Boosted Post Testing Framework 05:00 - Mitch's Niche Pivot Question: Power Lifting to Men's Fat Loss 10:00 - The Goal Is NOT to Go Viral - It's to Grow Your Business 13:13 - Aaron's Facebook Page Explosion + ManyChat Optimization 15:00 - The Format Issue: Why Talking Videos Don't Perform Anymore 17:47 - Jason Stewart Content Inspiration (Don't Plagiarize) 1:15:00 - Rocky's In-Person to Online Transition Script 1:16:53 - Lucy's Ghosting Client Problem: E-Transfer with No Leverage 1:18:51 - Buyers Are Liars: The Follow-Up Video Script -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Ben fought his way back from addiction, multiple gunshot wounds, and strokes. He turned his life around. Then he was taken from us too soon. This episode opens with Brian honoring Ben - a PT Domination client for over four years who came to every event, overcame dark shit most people wouldn't survive, and meant a lot to the entire community. This is the tribute he deserves. We also go over live coaching with coaches who are navigating the exact problems that keep most people stuck: getting distracted by shiny objects (CRMs, systems, apps), losing momentum when life gets chaotic, overthinking their niche to the point of paralysis, and trying to do everything at once instead of focusing on what actually moves the needle. From Dana spending $500 on a CRM that's giving her task paralysis while she's already switching client apps, to Chase homeschooling three kids while training for a fitness comp and running a business, to Jai spiraling on his niche again instead of just posting content - this is what building a real business looks like when the pressure's on. Here's what we break down: Why Brian doesn't fuck with CRMs (and you probably shouldn't either) The $20K/month time valuation formula Kayla's Valentine's Day challenge timing strategy Why you can't scale past $50K without hiring help Jai's niche spiral solution: stop overthinking, start executing Chase's morning time block framework when life is chaos Carolina's VSL mistake that's killing sales calls ...and so much more. Top Quotes: "Anytime you change a system, you're going to lose about 20% efficiency in your business. Unless there's a significant upside higher than 20%, it's not worth it." - Brian (9:11) "Your time Dana is worth $125 an hour. If you spend four hours frustrated trying to figure out GHL, that's $500 you could be making doing something else." - Brian (8:27) "I don't fuck with CRMs. When I get bogged down into the menial day-to-day of CRMs, I go click, click, bang. I'm like, no thank you." - Brian (4:47) "You can't scale to 500 clients without help. It's not just management - it's leadership. Training your team properly, spending time with them, getting to know them." - Brian (40:02) "Do that for the next 30 days and then pay attention to the result. Stop thinking, start doing." - Brian (49:02) CHAPTERS: 00:00 - Intro: Honoring Ben - A PT Domination Legend 01:04 - Marilyn's 7 Client Wins & Tagline Strategy 02:10 - Dana's CRM Distraction & The 20% Efficiency Loss 08:27 - The $20K/Month Time Valuation Formula 11:18 - Kayla's Valentine's Day Challenge Timing 12:32 - Lead Volume Problems & Boosted Post Strategy 40:02 - Cameron's 500 Client Goal: Why You Need Leadership Not Management 42:40 - Jai's Niche Spiral & The 30-Day Content Test 50:00 - Chase's Morning Time Block Framework for Chaos 1:20:04 - Carolina's VSL Fix: Why It's Important vs How It Works 1:23:23 - Lawrence's Format Problem & The 1 Call Per Day Goal 1:26:06 - The Carousel Hack for Storytelling Rest in peace, Ben. You showed us what it means to fight back and keep showing up. -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

-------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Are you proud of how you showed up this year? That's the only question that matters as we close out 2025 and step into 2026. Not "did you make a certain amount of money" or "did you hit your follower count." Did you give your very best effort every single day? Were you a good parent, a good partner, a good friend? Did you execute at the highest possible level you could? This episode isn't about tactics. It's about the commitment you're making to yourself for 2026 - full ass, both cheeks, 24/7, 365 days. Not working 16 hours a day, but prioritizing what you want in life and spending every single day working towards those things while cutting out everything that doesn't serve your purpose. Then Brian gets into live coaching with coaches who are setting massive goals, struggling with content plateaus, rebuilding after adversity, and learning how to monetize their platforms with brand partnerships. Here's what we break down: The full-ass commitment mindset for 2026. Brian has worked with 38 coaches who hit $100K months. Every single one set that goal thinking it was crazy, then achieved it. You can have anything you want, but only if you commit fully. Not half-ass, not when you feel like it, not when it's easy. Full commitment means working on yourself every single day. Brian's capacity expansion strategy that nobody talks about. He was doing twice-a-day posts, seven days a week. Then thought "I can do more" and went to three times. Then more. Every year his capacity expanded, and now what seemed insane is just normal. The things that feel impossible become your baseline when you consistently push your limits. Why CTAs need to be on EVERY post (not every video). There's a difference between asking someone to take action (follow for more), asking for something in exchange (comment for guide), and pitching your program. Every post needs a CTA, but it doesn't have to be in the video itself. Check the caption - "follow for more value" or "save this post" or "drop fire emojis if this resonated." Julian's Instagram plateau solution at 50K followers. He's getting massive views and comments but followers aren't growing. The problem? He's not asking people to follow. Simple fix: add "Follow @username for more value" to every post. Brian's viral video with 9,000 likes brought in 599 followers because he asked. You have the reach, you're just not converting it. The split-screen format that's crushing right now. Instead of doing the same shouting videos or slow-motion corrections, experiment with split-screen content showing wrong vs right technique side by side. Brian Abarca is crushing with this format (1.1M views). Wide shot, show both sides, zoom into what's wrong with an X, then show the check mark on the right technique. How to repost your viral content without looking repetitive. Go back to your most viral posts and repost them, but change the first three seconds of text on screen and switch the background music. Post them on trial reels so they look like different videos. Julian did this in December when posting slowed down - it worked. ...and much more. CHAPTERS: 00:00 - Intro: Are You Proud of How You Showed Up This Year? 02:17 - The Full-Ass Commitment for 2026 04:02 - 38 Coaches Hit $100K Months by Setting Crazy Goals 05:00 - Jai's CTA Strategy: Every Post Needs a Call to Action 09:01 - Corey's Brand Partnership Pricing ($3-5K Per Post) 48:17 - Carolina's Mental Reset After Phone Stolen 52:00 - Rebuilding Your Balance After Adversity 55:00 - Julian's Plateau Fix: Just Ask People to Follow 58:27 - Split-Screen Format + Reposting Viral Content Strategy 1:00:00 - Julian's Tennis Coaching Niche & Sales Struggles For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

You know what's worse than getting projectile shit on at 2am while your finger's bleeding from a cardboard cut? (Yep, that happened.) Watching people's souls leave their body when they realize entrepreneurship isn't a vacation. This episode is Brian and his co-host going OFF on the fairy spiritual "follow your bliss" bullshit that's infecting entrepreneurship. If you think starting an online business or following your passion means you can skip the grind, this episode will slap you back to reality. Hard. This isn't your typical motivational podcast where we tell you everything's gonna be okay. This is the conversation about why most people fail, why work ethic is a muscle you need to build, and why your feelings are lying to you about what you're capable of. From watching Anthony Joshua tell Jake Paul "I'm gonna make sure your soul leaves your body" to the harsh reality that you need to pack your calendar until there's literally no time left... this is what separates people who actually make it from people who quit after day six. Here's what we break down: The "come to Jesus" moment everyone's having. People are finally realizing that building a seven-figure business requires money, effort, and years of work. Not four days of hustle followed by "when's the vacation?" You don't get breaks when you're building something real. Why work ethic is like a muscle (and how to build it). You can't hit a PR the first time you try five plates. You work, recover, eat, and try again. Same with entrepreneurship. Most people push too hard, burn out, and pull way too far back instead of finding their limit and slowly expanding capacity. The calendar optimization strategy that built PT Domination. Pack your calendar until there's literally no time left. Optimize what you're doing. Hire someone to replace the menial tasks. Repeat. That's how you scale, not by working less and hoping AI does it for you. Why your body is NOT your friend. If Brian listened to his body, he'd be 400 pounds eating candy. If his co-host listened to his body, he'd still be doing drugs. Your body lies to you. Your feelings lie to you. Stop listening to them and work your goddamn ass off. The harsh truth about the "alignment" crowd. Every single person preaching "go with the flow" and "follow your bliss" built their business with ridiculous work ethic. They weren't sleeping. They weren't woo-woo-ing their way to a million dollars. They worked until they succeeded, THEN they started the spiritual shit. ...and much more. CHAPTERS: 00:00 - Intro: Babies, Projectile Shit & Real Talk 03:27 - The "Soul Leaving the Body" Moment 06:00 - What It Actually Takes to See Success 15:55 - Work Ethic as a Muscle: How to Build Capacity 19:24 - Why the "Follow Your Bliss" Crowd is Full of Shit 22:13 - Your Body is NOT Your Friend: Stop Listening to Feelings Top Quotes: "Sometimes you just watch the soul leave their body. You just see people fucking crumble." - Co-host (3:27) "Everything that you want in life is on the other side of work ethic. Everything." - Co-host (15:55) "If I listen to my body, I'd be 400 fucking pounds right now, because all I want to do is eat candy and drink." - Brian (22:13) "You can't woo, woo your way to a million fucking dollars. You can't woo your way to fucking 100 grand. Doesn't fucking work." - Co-host (19:37) "If I got to convince you to get out of bed to do the shit that you said you wanted to do, fuck off." - Brian (22:13) -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Justin Klein just won $25,000. Not in the lottery. In business decisions. That's what happens when you renew, upgrade, or extend your coaching program. You get entered to win a $25K trip to spend an entire day with Brian breaking down your business, flying out fully paid, going to lunch, doing a workout, and getting one-on-one attention to scale even faster. This episode starts with announcing two major winners (Justin's $25K trip and Michelle's $1K cash plus the BOOM trophy), then dives straight into live coaching with coaches who are scaling hard, hitting record months, and figuring out how to stop fucking around with multiple jobs when their business is already printing money. From Dana hitting $25K months while still manually transferring client programs (and why she needs to hire someone yesterday), to Daniel showing up to every coaching call even after four years because he knows there's always more to learn, to Stevie launching a year-long $5K program via masterclass - this is what scaling to six figures actually looks like in real time. Here's what we break down: The project management system that lets Brian run multiple businesses without burnout. Sunday planning to identify the ONE most important thing for each project that week, then spending 30-45 minutes on each project every single day. Small daily progress beats batching everything into one overwhelming day. The difference between knowing information and using information. Daniel's been with PT Domination for four years and knows the fundamentals, but people in the Millionaire Mastermind making $200K/month have the exact same information. The difference? They show up to every single coaching call. Trent Harrison still shows up at $220-250K/month to learn from people doing $15-35K. Andre's New Year's challenge timing strategy. Don't launch a 14-day challenge on January 1st. Push hard for January 1st program starts NOW, then launch your 14-day challenge starting January 5th. You'll capture both waves - people who want to start immediately and people who want the free challenge entry point. Stevie's masterclass framework for launching her $5K year-long program. Start with big promise, backstory on why you're qualified, show social proof, deliver three valuable core lessons, then present the "slow path vs fast path" invitation. Get your ride-or-die clients in the chat hyping you up while people book calls. Send the replay immediately after to everyone who didn't show. Lucy's decision point: quit the job or keep playing it safe? She's hitting multiple $10K months in a row, has the money saved, but her job texted "my emergency is your emergency" and it's stressing her out. Brian's responsible coaching approach: How many months have you hit over $10K in a row? If it's consistent, you know the answer. CHAPTERS: 00:00 - Intro: $25K Winner Announcement - Justin Klein 02:00 - Michelle Listini Wins $1K + BOOM Trophy 05:00 - Dana's Project Management Question & Delegation Strategy 07:15 - Meta Glasses: Did They Actually Help Story Engagement? 10:00 - Daniel's Insight: Knowing vs Using Information 15:00 - Why $200K/Month Coaches Still Show Up to Calls 1:25:44 - Andre's New Year's Challenge Timing Strategy 1:26:44 - Stevie's Masterclass Framework for $5K Year-Long Program 1:30:00 - How to Get Ride-or-Die Clients to Hype Your Masterclass Top Quotes: "There's a difference between knowing information and using information. You can know something, but to execute the thing perfectly is two completely different conversations." - Brian (10:00) "The same information that you have is the same information that they have. The only difference is in the application and the behavior pattern." - Brian (10:36) "If I can't do the stuff in the time that I'm allotting it to, then I'm gonna hire somebody to do it for me." - Brian (5:00) "Why am I the one posting that on my feed? I can get somebody else. It's content still goes out, but I don't have to post the content." - Brian (5:00) "You're rich, Dana. You're $25K. Get somebody else to do it." - Brian (5:00) -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

December isn't a slow month. If you believe that bullshit, you're already losing. Chase just locked in $32K in renewals, Carolina hit her first $14K month, and that's just the start. That's why I share these live coaching calls here. So you can listen to real coaches working through real problems: buyer's remorse, viral content that doesn't convert, when to pitch renewals, and why your lighting matters more than you think. And see that hitting record months is possible - even in December. Here's what we break down: The 24-hour buyer's remorse fix. Chase is losing 2 out of 9 clients within 24 hours of signing up. The problem? Not cementing the sale on the call. You need to address negative emotions immediately, walk through next steps crystal clear, and spend time getting them excited after they commit. How Chase locked in $32K in renewals without being pushy. He got all his current clients to upgrade into 12-month programs, some only six weeks into their current program. The key? Owning his voice and speaking from the heart instead of trying to sound like a "coach." When to pitch renewals (and when you're leaving money on the table). Don't wait until the last month. If a client is crushing it and you know they need more time, pitch the renewal early. This is about serving your clients, not being salesy. Why Carolina's 53K viral video didn't convert on her free resource. The content isn't the problem. The CTA placement is. Attach your free resource to connection content that you KNOW performs well, not just any random post. Tell an emotional story first, then drop the CTA. The lighting fix that makes your content perform 10x better. Your meals might be perfectly portioned, but if people can't see them clearly, they're scrolling past. Ring light + proper lighting = better engagement. Period. The content that actually converts leads. Connection posts and reaction videos are crushing it. Gym stealth content is doing okay. But if you want people to take action, you need to attach CTAs to the content types that already perform well on your page. CHAPTERS: 00:00 - Intro: December Is NOT a Slow Month 01:48 - Chase's $32K Renewal Win & Finding His Voice 05:00 - Solving the 24-Hour Buyer's Remorse Problem 15:00 - When to Pitch Renewals Without Being Pushy 25:00 - Cementing the Sale & Addressing Negative Emotions 1:23:33 - Content Lighting Tips That Actually Matter 1:25:39 - Carolina's $14K Month & 53K Viral Video 1:26:53 - How to Attach CTAs to High-Performing Content 1:29:09 - Outro: Setting Up for January Success Top Quotes: "December is not a slow month. That's just like saying I suck at sales. That's just like saying the algorithm hates me." - Brian (0:00) "If somebody backs out within the first 24 hours, they're getting buyer's remorse. Either we didn't cement the sale on the call, or we didn't clearly articulate what the next steps are." - Brian (5:00) "In order for any call to action to do well, the reel has to perform well. If the post doesn't do well, people aren't gonna respond to it." - Brian (1:26:53) "I've always been in a space where I just felt like not me... Alex jumped onto a call with me and was like, 'Dude, what the hell are you doing? This is not Chase.'" - Chase (2:12) -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Black Friday week is here. Most coaches are scrambling. You're about to learn exactly how to execute. This isn't theory or motivation. This is the live, tactical playbook for running your Black Friday challenge, closing old leads, handling renewals, and avoiding the mistakes that'll cost you $10K+ this week. You're getting real-time coaching with coaches booking 60+ calls, hitting $16K+ months, and executing four-day challenges with 30+ engaged participants. From Robert's giveaway that flopped (and how to fix it), to Chris booking 5 calls immediately after his challenge, to Lot going 0-for-9 on sales calls after raising prices - this is what Black Friday execution actually looks like when the pressure's on. Here's what we break down: The exact DM sequence for challenge participants post-live. LJ gets the word-for-word text to send immediately after the final live stream. This converts challengers into booked calls without sounding desperate or pushy. Why your Black Friday giveaway bombed (and the one fix that saves it). Robert's giveaway got zero traction because it said "12 week program giveaway" instead of "$1,000 giveaway." Dollar amounts create urgency. Program descriptions don't. How to hit up old leads without coming off like a desperate salesman. The framework for re-engaging cold leads: get them to REPLY first, then make the offer. Never lead with "30% off, you interested?" The pre-call video that increases show rates by 20%+. Maddie learns the exact video script to send the night before every sales call. This simple touch dramatically reduces no-shows. When to raise prices vs. when to fix your sales skills. Lot went 0-for-9 after raising from $999 to $1,200. Felix is closing at 100% and wants to add more to his offer. The market tells you everything. The "seven levels of leads" framework. Why type form leads convert at 80% but story poll leads ghost you. Understanding lead temperature is the difference between wasting hours and closing deals. CHAPTERS: 00:00 - Intro: The Challenge Close Strategy 01:27 - Robert's Black Friday Giveaway Fix 06:32 - Elliot's $16K Month & Athlete Lead Strategy 11:25 - Quincy's Challenge Wrap-Up Framework 18:08 - Bruce's $11K Month & Sales Conversion 24:48 - Kayla's Challenge Execution & Winner Selection 28:39 - Carter's $17K Month Ad-Free Strategy 34:02 - Jai's Niche Decision: Person vs. Problem 45:00 - Maddie's Lead Quality Problem & Pre-Call Videos 51:00 - Lot's 0-for-9 Sales Week & Price Confidence 55:00 - Daniel's Trainerize Migration Strategy 1:01:45 - Gina's $20K Month & Content Creation Rituals 1:07:45 - Jared's First 10K Mastermind Call 1:09:00 - Carolina's 90% Close Rate & DM Pitching 1:17:09 - Chris's $25K Projection & Old Lead Reactivation -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Raw coaching calls with fitness coaches solving real business problems in real-time. Tune in for live problem-solving with coaches at every stage... from struggling with price objections to hitting record months and deciding whether to scale or coast. You're getting the exact frameworks for re-engaging cold leads, qualifying prospects better, handling the "I need to talk to my spouse" objection, and knowing when to raise your prices vs. fix your sales skills first. From Katie hitting $14.6K (projected $23K) questioning whether to scale, to Kayla booking 14 calls but leaving $7K on the table with weak objection handling - this is what real coaching looks like when you're building a business in the trenches. Here's what we break down: The psychology of re-engaging past leads - It's not about getting them to buy immediately. It's about getting back on their radar so when you do launch an offer, they're already thinking about you. This works year-round, not just during sales. How to push 1% further on sales calls instead of giving up - Kayla gets real-time role play on staying calm when handling objections. The difference between asking for opinion vs. permission changes everything. Most coaches give up the second they hear "I need to think about it." Why you should launch sales a week early (not just on the day) - Launch on Monday to capture buyers before they commit to someone else's offer. This principle applies to any promotion you run - early access creates urgency and gives you more selling days. The December retention problem every coach faces - Most coaches lose clients during slow periods. Learn the "template program + micro-challenge" framework that keeps clients engaged when they'd normally fall off track. When to offer premium programs vs. fixing your sales skills first - Before raising your prices or niching into high-ticket clients, make sure you can convert at 40%+ consistently. Nervin gets coached on targeting wealthier clients while Carter learns about positioning testosterone optimization. How to optimize client check-ins when you're drowning - Simple application form fixes that increased conversion, and strategies for keeping check-ins efficient as you scale without sacrificing quality. Top Quotes: "The entire purpose of the message is to re-engage them so that they see your content when you launch an offer." - Brian (2:03) "Just push 1% further than you usually would. A lot of you guys give up on objections as soon as you get one." - Brian (30:01) "Before I changed my whole offer to target premium clients, what if your sales skills just aren't good yet?" - Brian (38:36) "Hard work will make you more successful in life regardless of the path you're trying to chase." - Cole (implied coaching philosophy) CHAPTERS: 00:00 - Intro 00:22 - Dana's Strategic Re-Engagement Framework 03:13 - Katie's Scaling Decision: $15K to $30K+ 13:17 - Courtney's Challenge Signup Struggles 17:13 - Nervin's Premium Positioning Strategy 23:32 - Kayla's Sales Breakdown: Leaving $7K on the Table 30:01 - The 1% Push: Role Play Session 33:31 - Carter's Niche Strategy: Testosterone & Men Over 40 41:33 - Quincy's 4/5 Close Rate & Facebook Disable Story 49:05 - Marilyn's Promotional Launch Timeline Strategy 53:16 - Chris & Candace's Application Form Optimization -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

This isn't another "AI is coming for your job" fear-mongering video. This is what's ACTUALLY happening with AI, social media, and the fitness industry... and why most coaches are completely missing the point. Brian and Cole break down the real threat (spoiler: it's not AI), why hard work still matters more than ever, and how fear-mongering is being weaponized to sell you courses you don't need. Here's what we break down: Why the "AI will ruin social media" narrative is bullshit. There are 2 billion people on Instagram. Most have no idea who Alex Hormozi is and aren't worried about AI taking over their cooking videos. The fitness industry will generate $70 billion in the next few years. It's not dying. The real problem with AI content right now. Coaches using ChatGPT to write their captions sound like robots. One creator even used AI to write about losing a family member. When you stop being authentic, you've already lost. Why hard work beats "smart work" every single time. The construction worker argument, the lever analogy, and why arrogance (not laziness or stupidity) is what's actually keeping you broke. How fear-mongering is being used to sell you programs. Watch how influencers create urgency around AI, paid ads, or "the fitness industry dying" to get you to buy their coaching. It's a playbook, and you're falling for it. The only people who will lose to AI. It's not AI that'll take your job. It's someone who knows how to use AI 100x better than you while also working harder than you. Top Quotes: "There's 8 billion people on the planet. 2 billion use Instagram. Thinking AI is going to take over everybody's lives is ignorant." - Cole (4:09) "AI is a tool. Someone who knows how to use AI 100 times better than you is gonna take your job. Not the tool itself." - Cole (14:29) "Hard work by itself might not make you rich, but hard work as a principle needs to be the thing you embody with anything you do." - Brian (19:16) "Everything you do is a testament to someone who won. Either become the winner or shut the fuck up and buy their shit." - Cole (25:35) CHAPTERS: 00:00 - Intro: The AI Fear-Mongering Problem 02:51 - Why Social Media Isn't Dying 07:26 - The ChatGPT Caption Disaster 12:32 - AI Can't Replace Authenticity 14:29 - Who Will Actually Lose to AI 16:19 - Hard Work vs. "Smart Work" 19:16 - The Hard Work Principle 22:38 - Real Examples: Nicholas Crystal's Course 25:13 - Stop Glorifying Failure 28:12 - Wrap Up & Send Off Ready to scale your online fitness business to $10K/month and beyond? DM me "10K" on Instagram @therealbrianmark and let's see if I can help you grow. -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Black Friday is here. Most coaches will panic-discount their way into poverty. You're about to learn how to do it right. This isn't another generic "run a Black Friday sale" episode. I'm giving away the exact frameworks for pricing, renewals, offer structure, and client communication that actually work during the biggest revenue opportunity of the year... without devaluing your brand or attracting broke clients. You're getting real-time coaching with coaches at every level: from Danny hitting $10K in 12 days with boosted posts, to Felix closing at 100% for 7 weeks straight (yes, 100%), to Lucy learning how to balance business growth with actual life. Here's what we break down: How to handle Black Friday discounts without pissing off recent clients. Dana's framework for offering discounts off current rates vs. grandfathering existing clients. This prevents the "I just paid full price last week" nightmare. The DM renewal strategy that's converting 95%+ of current clients. Felix gets the exact messaging sequence for re-signing clients through DMs instead of calls. Most Millionaire Mastermind coaches do this because trust is already established. When to raise your prices (and when you're full of shit). Nervin wants to increase from $300/month but is only closing 37%. Felix is closing at 100% and worried about adding more to his offer. The market tells you when you're undercharging. Why boosted posts work better than organic when done right. Danny spent $400, made $8K. Spent another $450, made $8.5K. The exact troubleshooting for when Meta randomly stops running your ads. The partnership trap most coaches fall into. Elliot gets the brutal truth about equity partnerships and why the 90-day termination clause could save his business. How to filter out broke international leads without wasting hours. Halal's attracting 50K+ followers but booking calls with people from countries who can't afford his program. The simple DM filter that saves hours. Top Quotes: "The discount will always apply to current rates. You can't discount a rate they already have or you'll put yourself out of business." - Brian (3:09) "When you go viral, you're always going to have people from countries that can't afford you. We just need to get better at filtering." - Brian (44:29) "Every time you grow to the next level, there's going to be a part of you that you have to leave behind." - Brian (1:10:35) "Usually when my business is stressing me out and I detach completely - go golfing for 5 hours - I come back and we just made a bunch of money." - Brian (1:07:13) CHAPTERS: 00:00 - Intro: The BOOM Challenge Announcement 01:13 - Dana's Black Friday Discount Strategy 04:49 - Elliot's Partnership Question (Equity Warning) 09:18 - Danny's $8K from $400 Boosted Post Strategy 11:22 - Nermin's Pricing Dilemma: 100% Close Rate 16:39 - Felix's Black Friday DM Renewal Framework 28:39 - Carter's Content Audit & Sales Call Strategy 37:08 - Halal's International Lead Filtering Problem 46:45 - Stevie's Opener Optimization & $3K Week 51:09 - Katie's $6,540 Sales Day & Meta Verification 56:01 - Lucy's Recurring Client Strategy & Life Balance 1:10:35 - Percy's Growth Dilemma: In-Person to Online Transition ----- For more information on working with me, fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

What happens when you put four coaches making $20K-$35K/month in the same room? Pure gold. In this episode, I brought on four of my Million Dollar Mastermind students who've absolutely crushed it in their businesses. We're talking Ragnar (25K/month), Dan Lamb (23K/month), Sammy (20-30K/month consistently), and Max (tripled his income in 3 months). These aren't beginners. These are coaches who graduated from the 10K Mastermind and scaled to levels most people don't think are possible. Here's what we break down: The real struggles that kept them stuck at $5-10K/month before breaking through to $20K+. Spoiler: it wasn't about working harder. Why content is still king. Ragnar books 77 sales calls per month with boosted posts while getting only 1-2K views per reel. Max went completely organic. Both work. The mindset shifts that separate $3K months from $13K months. Max talks about his vision video and why 75% of his "impossible" goals have already happened. How to actually know your avatar intimately enough that your content converts (not just entertains). Ragnar breaks down his exact process. Building your first team. When to hire, who to hire first, and how to train them without the MDM resources. CHAPTERS: 00:00 - Intro & Meet the MDM Students 04:37 - Ragnar's Biggest Struggle: Content & Marketing 08:05 - How to Know Your Avatar Intimately 12:43 - Max on Mindset & Vision Videos 17:45 - Sammy's Brick-by-Brick Approach 21:59 - The Power of Consistency Over Emotion 25:10 - Dan Lamb's Journey from Burnout to Freedom 32:02 - 10K Mastermind vs Million Dollar Mastermind 43:46 - Managing Check-Ins at Scale 51:06 - Content Strategy: What Actually Converts 1:00:27 - Time Management & Avoiding Overwhelm 1:08:27 - Systems & Automations That Actually Work 1:14:00 - Stevie's Time Blindness & Limiting Beliefs 1:19:16 - Overcoming Imposter Syndrome at $10K/Month Top Quotes: "I don't give a shit about going viral. I don't give a shit about views. I care about conversions and money." - Ragnar (7:42) "Your mind doesn't have the ability to depict between external and internal realities. So why not create the reality you want?" - Max (15:46) "My goals are more important to me than any excuse I could possibly come up with to not do it." - Sammy (22:50) "Let the little fires burn. Marketing, sales, and delivering to your clients is the only thing that matters." - Dan Lamb (1:03:30) Ready to scale your online fitness business to $10K/month and beyond? DM me "10K" on Instagram @therealbrianmark and let's see if I can help you grow.

Raw, unfiltered coaching with real fitness coaches building real businesses. You're about to hear real coaches share their wins, their struggles, and get coached through objections, content blocks, pricing anxiety, and everything in between. From Daniel hitting his first $17K month (started at $400/month a year ago) to Lucy getting brutally honest feedback on her sales calls. Here's what we break down: How to optimize check-ins when you're drowning in clients - Daniel's spending 8-10 hours on check-ins for 35 clients. I show him how to cut that in half while improving retention. The exact sales framework for handling price objections - Lucy gets real-time role play on staying calm in the "buying pocket" instead of sounding desperate. This alone is worth the entire episode. Why posting for virality is killing your passion - Multiple coaches stuck in "value mode" learn how to just be authentic instead of creating content that feels forced. Boosted posts that actually convert - Real numbers: Ragnar books 77 sales calls per month with only 1-2K views per reel. The strategy isn't about going viral. How to partner without giving away equity - Elliot gets the exact framework for exploring business partnerships without getting screwed. Gina hit $12K+ this month after raising her prices and selling six-month packages. Marilyn's signing clients weekly. McKinnon grew from 800 to 11,000+ followers using content mastery. These aren't overnight successes - they're coaches who show up every single day and execute. This is what real coaching looks like when you're in the trenches building a business. CHAPTERS: 00:00 - Intro & Program Overview 00:56 - Elliot's Business Partnership Question 06:10 - Marilyn's Black Friday Challenge Strategy 09:23 - Daniel's Record Month: $400 to $17K in 12 Months 11:15 - Optimizing Check-Ins at Scale 18:13 - Gina's $12K Month & Bi-Weekly Check-In Strategy 18:38 - Aaron's Conversion Content Question 26:46 - Stevie's Lead Response Rate Problem 33:17 - Carolina's Urgency Creation on Sales Calls 40:53 - McKinnon's Viral Post & Niche Strategy 45:33 - Lucy's Price Objection Masterclass 58:33 - Sales Role Play: Staying Calm in the Buying Pocket 1:03:37 - Dana's Authenticity vs Value Content Struggle 1:06:16 - Yadira's Storytelling Framework 1:10:42 - Abe's Boosted Post Targeting Issue 1:13:02 - Carter & Brittany's Five Content Pillars Top Quotes: "You have to focus on the things you can control. Right now, the only thing you can control is your skill." - Brian (46:54) "Stay in the buying pocket. Calm. As soon as you drop the price, the game is on." - Brian (58:41) "Stop trying to go viral. Stop trying to give value. Just fucking express yourself." - Brian (1:00:06) "If you can't create authenticity. We just have to be." - Brian (1:01:05) Ready to scale your online fitness business to $10K/month and beyond? DM me "10K" on Instagram @therealbrianmark and let's see if I can help you grow.

The Ultimate Blueprint: How to Add $1-2K Per Week to Your Coaching Business 💰 In today's masterclass, I'm breaking down the exact system I've given to over 11,868 coaches that they've used to add an extra $1-2K per week in revenue to their coaching business. This isn't theory - this is the proven blueprint that's helped my clients go from struggling with a few hundred followers to making $10K, $60K, even $200K+ per month. Real quick - I run a company called PT Domination where I help coaches start and scale successful online businesses. My biggest flex? I've helped 11,865 coaches build real businesses, and we maintain a 1% dispute rate because 99% of our clients are satisfied with the service. That's fucking insane when you think about it. I'm going to show you exactly why views don't equal clients, how to use hyper-specific messaging to stand out in a saturated market, and how to capitalize on the holidays (November and December should be your record-breaking months, not slow months). Plus, I'm breaking down the exact follower ad strategy that's getting my clients 50 cents to $1 per follower while they book 1-2 sales calls every single day. Top Quotes: "Views do not equal clients. That's a super fucking important distinction to make. So many fitness coaches are posting on social media, trying to get more views. But views do not equal clients." (4:59) "The holidays are not a slow time for fitness coaches. The holidays are the busiest time of the year. November and December should be your record-breaking months. Black Friday every year is a record-breaking month across all coaching programs." (20:27) "You guys think that people are gonna line up and send you cash just because they're following you or engaging with your content.,, Your only intention as an online coach who wants to make an extra 1-2k a week is to get more conversations in the inbox." (29:03) -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

If you're selling my content as your own, you're getting kicked out immediately 🚫 In this raw episode of podchats, I'm setting the record straight on something that recently happened inside my 10K mastermind - and it's not pretty. Because I just had to remove someone from the program for stealing and reselling my content. Look, I've spent years building this knowledge, testing these strategies, and dialing in what actually works. So if you think you can just take what I teach and package it as your own, you're about to get a reality check. And yeah, I'm calling this shit out publicly because it needs to be said. But beyond that? This episode is packed with real coaching calls where I help my clients break through their biggest obstacles - from closing 4 clients out of a 10-person challenge, to dealing with buyer's remorse, to finally cracking the content code that gets results. If you're serious about building a real coaching business with integrity, this one's for you. 💯 Top Quotes: "If I ever find out that any of you guys are doing that, you'll be blacklisted immediately. This is taking me a long fucking time to learn the shit myself and dial this in and hone it in. So if I find out that you're taking my shit and selling my shit, I will be fucking booting you out immediately." (0:40) "So if I'm on a call with the prospect and they're super hesitant or super nervous... I'm like, 'Can I be real with you for a second? I'm 100% confident that your life is going to be drastically different in 16 weeks time from now.'" (3:37) "I think you should treat all of them like they want to buy your stuff until they tell you otherwise. And so, all of them get run through the same process." (17:01) -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

You're expecting results way too fast... and that's why you're failing 😤 In this unfiltered episode with my business partner and best friend, we're calling out the biggest problem plaguing every entrepreneur trying to make it online - your timeline expectations are completely fucked. Want to know what it actually takes to build something real? I spent $344,500 on my media team over 13 months before we started seeing any return. That's right - over a quarter million dollars just set on fire while I waited for the results to show up. And you're over here, scared to buy a fucking camera or invest in a course because you might not see ROI in 30 days. We're breaking down why effort without expectation is the secret sauce, why most of you will quit before you ever pop off, and why releasing your timeline is the only way you'll actually achieve the goals you claim to want. If you think you're going to hit a million in six months because you have a laptop and "like to talk," you need to hear this. 💯 Top Quotes: "I share that number, $344,500, which makes me literally - ice pick in my neck a couple times when I fucking hear that number. But I share that because if I had the expectation of instant return, we would not be where we are right now." (3:41) "Hard work by itself does not equal success. Let's just have that conversation because if you're working hard at the wrong strategy, you're just doing the wrong thing. Yes, you need to work hard, but you also need to acquire new information." (7:17) "I'm absolutely certain it's going to happen. It's just a matter of time, dude. And because I don't have a single doubt in my mind about the outcome that I'm going to achieve, I've completely released the timeline in which that outcome will come to me." (10:58) -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Struggling to make content that actually converts? Here's what you're doing wrong 🎯 In this episode, I'm hosting another live coaching session with my clients, and we're diving deep into the exact mechanics of creating content that doesn't just get views—but actually signs clients. From understanding the difference between awareness content and conversion content to mastering the psychology of viral hooks, I'm breaking down why most coaches are posting surface-level value that goes nowhere. You'll hear me work with multiple clients on transforming their content strategy, fixing their DM game, and understanding what really makes people stop scrolling and take action. And here's the truth: most of you are creating content that makes you look like a fitness influencer instead of a coach who can actually solve their problems. 💥 So if you're posting consistently but not booking calls, getting engagement but no conversions, or wondering why your "value content" isn't moving the needle... this episode is going to completely shift how you approach content creation. Because when you nail the fundamentals of conversion-focused content, everything changes. 🔥 Top Quotes: "This is surface level value. It's surface level and I'll tell you why it's surface level because you're not speaking to your ideal client." (4:04) "Typically speaking, awareness content will perform better because it's more widely relatable. But the goal with awareness content is they follow you, and then they will still see your conversion content. Not everyone's gonna engage with it, but they'll still see it." (8:22) "The assumption that you have to make is that when people are scrolling through social media, in the first three seconds, you need to tell them why they should watch your video." (38:27) -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Looking to close more sales but struggling with the basics? Here's what you're missing 📞 In this episode, I'm hosting a group coaching session inside my high-level coaching container for coaches making $5K-$20K/month, and I'm breaking down the real fundamentals that actually move the needle in your fitness business. From presenting paid-in-full offers to running profitable challenges, we're covering everything you need to know to scale past your current plateau. You'll hear me dive deep with multiple clients on the exact scripts, strategies, and psychology behind closing more deals, increasing retention, and building unstoppable momentum. And here's the truth most coaches miss: it's not about having more strategies. It's about executing the fundamentals at a level most people never reach. 💪 So if you're booking calls but struggling to close, running challenges that flop, or wondering why your group coaching calls feel empty... this episode is going to give you the exact playbook to fix it. Because when you nail the basics and execute them relentlessly, scaling to $25K-$30K months becomes inevitable. 🔥 Top Quotes: "People are going to buy whatever you put in front of them. So if you want to sell more paid-in-fulls when you price-present your offer, just present it and be a little hesitant on the payment plan." (1:25) "You could be doing $25,000 to $30,000 a month seriously within the next 60 days. Because when you get the influx of people to take you up on your coaching offer, your business is doing $25,000 to $30,000 a month." (10:10) "In my opinion, you can never do too much social proof. There's only not enough. The reason people aren't pulling the trigger on sales calls is because they just haven't seen enough clients you're working with. That's it." (34:22) -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Are you actually messaging every single follower that comes in? 🤔 In this episode, I'm pulling back the curtain on a live 10k Mastermind coaching call where I help my clients (who are making anywhere from $5k to $20k per month) solve their biggest problems in real time. From boosted posts to Black Friday prep, from hiring VAs to running challenges that actually convert—we're covering it all. You'll hear me break down the exact metrics that matter when running paid ads (hint: it's not what you think), the psychology behind magnetic giveaways, and why 99.9% of you should NOT hire a virtual assistant right now. Plus, I'm calling out the mistakes that are costing you sales and showing you exactly how to fix them. If you're stuck at your current income level and wondering what's actually holding you back from scaling to $10k, $15k, or even $25k per month, this episode will give you the blueprint. Because the difference between where you are and where you want to be isn't another strategy—it's executing the fundamentals with precision. 💰 Top Quotes: "The number one leading indicator that you're looking for is how much money did you spend versus how much money did you make back." (10:18) "You never, ever, ever book more than 48 hours out. If you do, your show rates will decrease dramatically." (46:10) "I think you guys have the potential to be doing $100,000 a month with your own fitness coaching offer. You guys have the audience, you have the operation, you have all the intangibles. You just have to ask yourself what's important to you." (50:51) -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Allow me to reintroduce myself: why I disappeared and what I'm doing differently now 🎙️ In this episode, I'm back after months away from solo podcasting, and I'm pulling back the curtain on why I stopped, what's changed, and where we're going from here. Because the truth is, I got bored talking about the same beginner shit when it became second nature, lost my live streaming in March, and watched my podcast downloads drop from 100k to 33k a month. Ouch. But here's what brought me back: I'm on a mission to scale from one million to two million dollars a month, and that journey required me to make some of the hardest decisions of my life - including letting go of 15 team members, some who'd been with me for years. And I realized I needed to start talking about what I'm actually learning and working on right now, not recycling the same old content. So if you're stuck at a plateau and wondering why you can't break through to the next level... tune into this episode 🔥 Top Quotes: "You only have 16 waking hours. And in those 16 waking hours, the people, places, circumstances, and things that you spend your time on are going to determine your success or failure in life." (6:40) "Some people are in your life for a season, and that season, if you just continue to hold onto it, can become your entire life." (6:06) "I know what I'm capable of. I know what I deserve. I know that I am worthy. And I'm not willing to accept anything less than excellence in my life. In every area." (8:08) -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Your friends right now won't be there when you make it to the top (and that's okay) 💔 In this episode, Cole and I are diving into one of the most painful truths about success that nobody wants to talk about: the people in your life right now probably won't be there when you reach your goals. And before you get defensive, hear us out - because this isn't about being a shitty friend or thinking you're better than everyone else. The reality is, you can't grow into the person you want to become while hanging around people who keep you stuck as who you were. We break down the difference between givers and takers, why some people hide their laziness behind false ambition, and the heartbreaking moment when you realize someone you care about is actually slowing you down - even if they're a good person. We also get real about the "lonely chapter" every entrepreneur goes through, where you don't fit in with your old crew anymore but haven't quite leveled up enough to connect with the people where you're trying to go. It's uncomfortable as f*ck, but it's the price you pay for transformation. So if you're holding onto friendships that are dragging you down because you're afraid of being alone or you feel guilty... this one's for you. Top Quotes: "I'm not willing to compromise the place that I'm trying to get to, or the destination I'd like to reach, or my own quality of life, to keep somebody in my life that isn't willing to walk that fucking path with me." (2:33) "You are currently sitting in quicksand with just my nose and my mouth sticking out of the fucking sand itself. That's how it feels trying to grow and scale in business, trying to grow and scale on social media, trying to break free of old identity to become the new version of you." (14:27) "Trees don't hang out with the grass even though they started at the same place. They continue to grow to become what they were meant to be instead of sticking around with the thing that they started with." (20:42) -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Stop waiting for perfect conditions and just go to fucking work! 💪 In this episode, I'm jumping on podchats with my clients and delivering exactly what they need to hear - whether they want to hear it or not. Because here's the thing: most of you are overthinking the shit out of everything instead of just taking action. We're covering boosted posts (seriously, this turned into a masterclass), how to actually use client transformations to attract more clients, why you need to stop hiding behind perfectionism, and the real mindset shifts required when you're operating from scarcity versus abundance. I'm also calling out the coaches who know exactly what they need to do but aren't fucking doing it. The best part? Watching my clients have breakthroughs in real-time when I give them permission to stop overthinking and just execute. From the guy making 8K a month who's terrified of losing it, to the coach spending hours editing one video because she's stuck in perfectionism - this episode is packed with real problems and real solutions that you can implement today. 🔥 Top Quotes: "If you know that creating boundaries will benefit your life, I'm going to invite you to start creating them. That's like saying you can eat healthy but you eat like shit - it doesn't fucking make sense." (57:21) "You don't have to be inspired to do the thing. You just have to put forth your very best effort. And I feel like the reason that you're coming to this call and having this conversation with me is because deep down, you know that you're not giving your very best effort right now." (40:44) "Parkinson's law states that the work that we do will fill the time that we allot to it. Right now, you haven't given yourself a constraint, which is why content is taking you so much time. Once we identify how long it takes, then we can give ourselves that constraint and you'll do it in two hours." (48:54) -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Are you secretly building your empire while everyone else watches Netflix? 💪 In this raw client coaching session, I'm diving deep with my top performers who are quietly stacking wins while the rest of the world makes excuses. From a coach hitting 5K weeks to someone landing a 500-employee corporate deal, these aren't your average fitness coaches - they're straight-up business savages. But here's what most people don't see: the real work happens in the messy middle. When you're stuck at 9.8K recurring but dreaming of that first 10K month. When you're getting DMs but afraid to ask for the sale. When you're hitting those inevitable dips that make you question everything. The difference between the coaches who make it and those who quit? They show up to calls like this, ask the hard questions, and implement immediately. No excuses, no delays, just pure execution. So if you're tired of being stuck in the same place while watching others level up around you, maybe it's time to stop playing small and start taking this shit seriously. 🔥 Top Quotes: "Focus on the activities that are going to generate the outcome that you want, not the outcome itself. Don't stress about the outcome or the target that you're trying to acquire." (58:54) "I don't give a fuck how many followers you have. If you have an audience where people are messaging you and DMing you and following you, that's what matters." (1:05:08) "Business is like peaks and dips. Peak, and dip. Peak, and dip. That's business. If anybody has the recipe for a rocket ship straight to the moon, I would fucking love that." (56:02) ___ Get a FREE customized blueprint to grow your online fitness business: https://pt-domination.com/clmm-results ____ ⏯ See the Life of a 7-Figure Entrepreneur on My YouTube Channel: https://www.youtube.com/@therealbrianmark —— LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

https://bit.ly/The10MInstaBlueprint -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

--------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------- LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Your clients are ready to quit... but are you? 😤 In this episode, I'm jumping on a live coaching call with my $10K mastermind clients to tackle the real problems that keep fitness coaches stuck. From client retention disasters to burnout from overdelivering, these are the exact challenges that separate the coaches who scale from the ones who stay broke. You'll hear me coach through onboarding processes that actually work, how to set boundaries without losing clients, and why most coaches are sabotaging their own success by trying to be everything to everyone. Plus, I break down the exact strategies my clients are using to hit multiple five figures while traveling the world. If you're drowning in client demands, struggling to scale past your current income ceiling, or wondering if you'll ever break free from trading time for money, this episode will show you exactly what needs to change. Because the difference between a $3K month and a $13K month isn't more hours - it's better systems. Top Quotes: "You are absolutely 100% guaranteed that nothing changes if you don't start fucking making changes. You stay in the same fucking place." (32:01) "We have to be aware of where our prospects are at. When somebody signs up, you have to think about what they actually want versus what you want to give them." (4:23) "If you just commit to it mentally, you'll find a way to do it. But if you're not committed to it mentally and you know you need to do it, you'll just feel like shit because you're not doing it." (31:32) --------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------- LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Can you book seven sales calls a week when you're too busy losing leads in your DMs? 📱 In this episode, I'm going live with my clients for a raw, unfiltered Q&A session where we tackle the real problems that are holding them back from scaling their online coaching businesses. From overcoming financial objections on sales calls to managing 70+ clients without burning out - we're covering it all. You'll hear real-time coaching as I walk my clients through the exact frameworks I use to handle difficult situations, price their challenges, and systematically build their businesses to multiple six figures. But here's what most coaches won't tell you: success isn't just about having the right strategy - it's about executing under pressure and staying consistent even when everything feels like it's falling apart. If you're ready to stop making excuses and start making moves, this episode will show you exactly what it takes to level up your coaching game. 🔥 Top Quotes: "My job is not to drag a horse to water and fucking shove their head in the water and then tell them to drink the water, especially if the horse is thirsty." (1:09:08) "When you give them the sauce, they will pay you to cook it for them." (1:28:04) "If I can do it once, I can do it again. If I did it once, I can do it again." (1:07:42) For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Are you ready to stop doubting yourself and finally trust the process? 🙏 In this episode, I'm getting raw about the one thing that's keeping you stuck - doubt. Because here's the truth: every single person who's achieved massive success had to face the same demons you're facing right now. The difference? They learned to trust themselves and the process, even when everything seemed to be falling apart. I dive deep into why doubt becomes a poison that takes over your mind, how to let go of the fear that's holding you back, and why divine timing is working in your favor even when it doesn't feel like it. Plus, I'm challenging you to ask yourself the hard question: why can't you be the one who makes it? So stop waiting for someone else to believe in you. Start betting on yourself. 💪 Top Quotes: "You can't have full trust that you're gonna be successful and at the same time have doubt that you're gonna be successful. Those two states cannot co-exist at the same time." (4:00) "The only reason it hasn't happened for you yet, even though you want that thing so bad, is because you're not ready yet. That doesn't mean it's not going to happen for you." (5:54) "Why can't you be the one that breaks a generational curse? Why don't you make the decision that this fucking life was meant for you?" (8:02) ___ For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz —— LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

The real reason your online coaching business isn't hitting $25k+ months (it's not what you think) 💡 What you're about to hear in this episode will blow your mind because these conversations reveal the exact gaps between where you are and where you want to be. We dive deep into the content strategies that are actually working right now, why some coaches are stuck at $10k while others are scaling to $25k+, and the mindset shifts that separate the winners from the wannabes. You'll hear real-time feedback on actual client content, plus the uncomfortable truths about leadership, team building, and what it really takes to scale. But here's the thing - if you're listening to this and thinking "that won't work for me" or "I'm different," then you're exactly who needs to hear this most. Because every single breakthrough in this episode came from someone who was willing to get uncomfortable and face the truth about their business. So if you're ready to stop making excuses and start making real money, this episode is going to change everything for you. 🔥 Top Quotes: "Based on what I see on your social media, you should be making a minimum of 25-30k a month. You already have all the makeups of the package of a 25k a month business." (9:15) "Every adversity that you're going through right now should be the actual fucking reason that you commit and go all in. These are the problems that we asked for. This is just a part of the process, baby." (55:56) "Your job is not to make people like you. Your job is to get them results. If that means you say something that makes them upset, but then they go to the gym, I would rather that than you not say something and they don't go to the gym and then they quit." (1:06:50) ___ For more information on working with me fill out this application http://bit.ly/BuildYourOnlineFitnessBiz —— LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Why do your biggest fears hold the key to your greatest breakthrough? 🔥 In this raw and emotional episode, I'm taking you deep into the one thing that destroys more dreams than anything else: fear. Not the kind that sneaks up on you, but the massive giant you can see coming from miles away - and how most of us freeze instead of fighting back. I share my most vulnerable moment when fear brought me to my knees, made me doubt everything I'd built, and had me crying in my partner's arms, feeling like the world was crashing down. But here's what I discovered in that darkness that changed everything… The stories you tell yourself about why you can't succeed aren't just holding you back - they ARE the reason you're not successful. Every excuse, every limitation, every "but what about my situation" is fear consuming you completely. You'll learn the exact exercise I use to release these toxic stories and step back into your power. Because the truth is, you have everything you need to succeed right now. You just need to stop believing the lies fear has been whispering in your ear. Top Quotes: "Fear completely consumes you to the point that when you look at your own goals, you think that must be somebody else's vision. That can't be yours." (6:14) "You can't be powerful and fearful at the same time. Those two states cannot coexist." (15:31) "All the reasons that you can't be successful are the very reasons that you're not successful. All these fucking justifications that you are making, despite how true they are, are the very reasons why you're not able to achieve success." (15:01) ___ For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ___ Don't miss out on our next live, in-person event. Grab your tickets here: https://go.pt-domination.com/allaccess2025 ___ Get a FREE customized blueprint to grow your online fitness business: https://pt-domination.com/clmm-results ____ ⏯ See the Life of a 7-Figure Entrepreneur on My YouTube Channel: https://www.youtube.com/@therealbrianmark —— LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

The partnership everyone thought was dead just came back to life 🐺 After a year apart, we're officially back together, and this episode breaks down exactly why the partnership is stronger than ever. I'm sitting down with Dane McDonald from Clean Health to pull back the curtain on what happened during our split, why we decided to reunite, and how this collaboration is about to revolutionize the fitness coaching industry. You'll discover the real reason 70% of our top-earning clients are Australian, why most personal trainers fail miserably online (and how to avoid their mistakes), and the exact blueprint that's helping coaches hit $100k+ months without burning out. But here's the thing - if you think these results sound too good to be true, you're probably stuck in the time-for-money mindset that's keeping you broke. And if you're one of those trainers sitting in the gym waiting for clients to walk through the door... well, you're about to get a reality check that might just save your career. 💪 Top Quotes: "If you truly want something and you're putting in a ridiculous amount of work ethic and you're following the right game plan, dude, your success is inevitable." (25:14) "I've generated 450 million views on social media without one Facebook ad in six months. All because I learned how to post." (27:39) "When you learn how to market properly and you create content, and it evokes emotion, the leads are endless." (27:51) ___ For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz —— LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

From $6K to $26K recurring: the secrets behind a 4X revenue explosion 💰 In this week's Podchats, we dive deep into the strategies and mindset shifts that skyrocketed one coach's recurring revenue from $6K to $26K. Along the way, we tackle questions from online fitness coaches looking to scale their businesses, improve retention, and optimize their processes. Whether you're wondering how to handle client renewals, craft engaging content, or structure your support team, this episode is packed with actionable insights and real-life success stories. If you've ever felt stuck in your business or unsure how to maximize your time, this is the episode you need to hear. Tune in, take notes, and get ready to level up. Top Quotes "If you want prospects to buy from you, then you have to communicate that you are certain. Certainty sells." (27:17) "You don't have to wait until the end of a program to go for a renewal. If a client is crushing it, sell them on the future of their success earlier." (43:20) "You've worked IN the business… now it's time to work ON the business." (49:25) —— For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz —— LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

You think this journey is supposed to be easy, but the hardest truth is coming for you 💀 In this episode, we're ripping apart the biggest lie in entrepreneurship - that success should come quickly and without struggle. Too many of you are treating online business like it's some kind of participation trophy where showing up equals winning. The reality? Most of you lack the one quality that separates the winners from the wannabes: grit. You see someone else make it and think it's going to be a smooth ride for you, too. But entrepreneurship is probably one of the hardest things you'll ever do, and without true resilience, dedication, and the ability to outwork everyone around you, you'll never make it. We're also calling out the coaches who think they're "doing everything right" but still aren't getting results. Spoiler alert: the market is telling you that you're not as good as you think you are. It's time for some brutal self-awareness and to identify what's really holding you back. Top Quotes: "You are going to fall on your face more times than you actually see success in entrepreneurship. And without the grit side of your personality, you will not succeed." (2:51) "You can want to be successful. You can work hard toward success. You can follow the right strategies. But at the end of the day, the market is going to decide whether or not you are good." (10:09) "Everyone knows the one thing that they're doing that's holding them back that they shouldn't be doing. Everyone. " (22:49) —— For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz —— LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

You're living a comfortable lie instead of facing the truth that could change everything 🔥 In this episode, I'm breaking down the exact step-by-step process for creating boosted reels that don't just get views - they convert prospects into paying clients. Too many coaches are posting content that makes them feel good but does absolutely nothing for their business. The reality is, most of you are creating awareness content when you should be focusing on conversion. You're getting thousands of views but zero sales calls because you're not speaking directly to your ideal client's specific pain points and desires. I'm also revealing the follower ad strategy that's helping my clients book 10+ calls per week, plus the exact targeting method that separates high-earning prospects from tire kickers. And yes, I'm calling out the coaches who are posting thirst traps and wondering why they're attracting the wrong audience. Top Quotes: "You want to sell the call and not the program in the DMs. As soon as you start talking price from the DMs, they fucking bounce." (22:21) "The goal of the DMs is not to sell the program. The goal of the DMs is to book the call." (23:17) "Even if you think the client will go for the four month, if they don't go for the four month, what's the downsell? But if they go for the six months and they say they can't afford it, then you can negotiate." (48:21) —— For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz —— LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

You don't actually want success... you just want the lifestyle that comes with it! 🤯 In this episode, I'm calling out everyone who claims they want to build a successful business but refuses to put in the actual work required to get there. You can't buy without looking at the price tag if you're not willing to work without looking at the clock - period. Too many of you are obsessed with the outcome but refuse to fall in love with the process. You want the freedom, the money, and the lifestyle, but you also want to maintain your current work-life balance and weekend routines. That's not how this works. I break down the harsh reality of what it actually takes to succeed, including the real stats on my content creation (1900 posts this year with only 63 going viral), why most people's definition of "burnout" is complete bullshit, and the one simple thing you can start doing today to build the success blueprint in your mind. If you're tired of making excuses and ready to actually do the work, this episode will either inspire you to lock in or expose that you never really wanted it in the first place. Top Quotes: "If you want to be able to buy without looking at the price tag, you need to be able to work without looking at the clock." (1:12) "Most people fail because they don't understand the importance of work. Work ethic means you do fucking actions every single day towards the things that you want. It means that you are willing to show up regardless of how you feel until the goal is achieved and beyond." (16:04) "The way you do one thing is the way you do everything. If you have no direction in life, set a goal that is 100% within your control that you can achieve. (25:30) —— For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz —— LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Why your leads aren't converting (and it's not what you think) 🤯 If you're getting tons of followers but struggling to book calls, this episode is going to open your eyes. I'm breaking down the REAL reasons why your DMs are staying cold, why your challenges are flopping, and what successful coaches are actually doing differently to turn followers into paying clients. You'll hear real coaching calls where I help my clients identify the gaps in their systems, fix their messaging, and start converting at higher rates. From the coach hitting 9.3K in record time to the one struggling with a 3% response rate in DMs, every scenario gets dissected so you can learn what works and what doesn't. The biggest revelation? Most coaches think they need more followers when what they really need is better systems to warm up the audience they already have. By the end of this episode, you'll know exactly how to fix your conversion problems and start making the money you deserve. Top Quotes: "Speed to lead. The faster that you guys reply to your prospects, the more likely they are to buy from you." (44:18) "if I'm not at my goals, it makes me so fucking sick to my stomach that I don't want to get out of bed. It fucking irritates the absolute shit out of me. If I do not reach my goals, I literally am so fucking annoyed that it bothers me to the point that I can't sleep." (49:58) "You're being selfish. You've made enough money for yourself to get by, to pay your bills, to do well for yourself. So you're not putting as much effort as you know you could be. But your mom's not good. She's not retired yet. She's still fucking working." (56:16) —— For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz —— LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz —— LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz —— LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Are you willing to keep showing up when you're making ZERO money? 😤 In this episode, I'm taking you behind the scenes of my 10K mastermind coaching program where my clients are crushing it month after month. You'll hear real conversations with coaches who've gone from complete beginners to consistently hitting $10K-$20K months, and the challenges they face along the way. From Jackie's 83% closing rate secrets to Ragnar's epic journey from $400 to $20K in just six months, these aren't your typical success stories. We dive deep into the real shit - the buyer's remorse, the content struggles, the fear that hits at the beginning of every month, and what it actually takes to push through when everything feels like it's falling apart. But here's what separates the winners from the wannabes: it's not just about having the right strategy. It's about having the balls to keep going when you're scared as fuck, when the content isn't working, and when your brain is playing tricks on you. Because if you can't handle the heat when you're not getting paid, you'll never make it to the level where the real money is. 🔥 Top Quotes: "You are absolutely 100% guaranteed that nothing changes if you don't start fucking making changes. You stay in the same fucking place." (6:32) "When you feel scared as fuck, that's where the fuck you grow. Most people back down from that feeling." (47:39) "If you weren't fucking scared, you would stay like everybody else. Working nine to five like everybody else. Make the same amount of money as everybody else." (48:22) For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz —— LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

You're about to get uncomfortable, but someone needs to tell you the truth 💯 In this episode, we're pulling back the curtain on what it's really like running eight and seven-figure companies - and we're not holding back. After dealing with a client who broke their payment agreement and then had the audacity to attack our character when we enforced our boundaries, we knew it was time to have this conversation. This isn't just about one entitled client who thought the rules didn't apply to them. This is about a pattern we see everywhere - people who make commitments, break them, and then play victim when there are consequences. Whether it's coaching programs, rent payments, or car loans, the same mentality shows up: "I know I agreed to this, but my circumstances changed, so you should bend reality to accommodate me." We're breaking down the difference between business and personal relationships, why integrity isn't negotiable, and how victim mentality will keep you broke forever. Because here's the reality - if you can't keep your word when it's inconvenient, you'll never build the character traits needed for massive success. Top Quotes: "My definition of integrity is you do exactly what you say you're going to do, even when the circumstances do not allow you to.." (09:58) "I don't set boundaries so you guys can then toe the line. I set boundaries so in my mind, I can then assess if you have crossed it and then be able to assess and deal with the situation." (23:49) "The barrier to what you need to do in order to be successful in this world is so fucking low. The top 1% make $10,000 a month. Are you fucking kidding me? 1% in the world. I hit that shit in two and a half months once I decided to stop being a drug addict." (37:32) —— For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz —— LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Are you trapped in the same cycle, convincing yourself next month will be different? 😤 In this episode, I'm bringing you inside an exclusive 10K Mastermind coaching call where my clients are breaking through their biggest barriers and scaling their online coaching businesses. From hitting first-time 20K months to finally systemizing their processes, these coaches are proving that with the right mindset and strategy, momentum is inevitable. You'll hear real conversations about overcoming the fear of taking time off, building follower ads that actually convert quality leads, and creating systems that work even when you're not glued to your phone 24/7. If you're tired of playing small and ready to build a business that serves you instead of enslaving you, this episode will show you exactly what it takes to level up. Because the difference between the coaches making 3K and the ones making 20K isn't talent - it's systems and mindset. Top Quotes: "There are only two options, in my opinion. Option number one is you keep doing what you're doing, burning the candle at both ends. Eventually, you will hit burnout. Or option number two is you give yourself a fucking timeline and you just fully commit." (42:13) "Can I get a commitment from you? So when you join the coaching program, you're joining a lot of other really powerful women... My ask is that you use this community." (1:16:45) "Focus all of your energy, all of your attention, and all of your efforts on the system that's bringing you in the most amount of clients right now... if you've got a system that's consistently pulling in leads, don't try to learn a different system just because it could be good." (1:39:16) ___ For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz —— LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

You're a great coach, but you're still broke because nobody knows who you are 😤 You care about people, you want to help, but every morning you're waking up, praying someone has DM'd you about your coaching offer. Here's the brutal truth: in a world where everyone claims to be an expert, authority isn't about credentials - it's about perception. In this episode, I'm giving you the exact blueprint I used to go from absolute nobody to the number one business coach for personal trainers. When I first started saying "I'm the number one coach," it wasn't true - I was making it up. But that's the game of social media, and I backed up that bold claim with relentless effort and results. You don't need a PhD, a six-pack, fancy funnels, or ten certifications. You need to shift perception, and I'm breaking down the three-step system to become the go-to authority in your niche within six months. Because while everyone else is looking for shortcuts, you're going to outlast them all with consistency and value that makes people lose weight just from watching your content. 🔥 Top Quotes: "Social media is a game of perception. So at first, I was making that blanket statement and then I backed it up with results." (1:03) "You can't just make the blanket statement that you're gonna be the number one person in the industry, and then not back it up with the effort to match it." (2:20) "The reason I became the number one business coach in this space is obviously because I'm awesome and I get clients' results. But the number one reason is I just stayed consistent for seven years." (7:05) ___ For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz —— LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark