Business of Architecture Podcast

With so may architecture firms in the market, how do you stand out from the crowd? Mastering this skill is key to winning the right projects you want. On this episode we discuss how to communicate your firm's unique difference with communications expert Iva Kravitz. ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live Carpe Diem!

Developing new business is an essential part of a successful architecture firm. In fact, it could be said that the caliber of projects you win is directly applicable to your ability to develop new business. On today's episode, we're joined by Amy Franko, a professional business development trainer. On this podcast, Amy outlines a four-step process for successful business development. ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live Carpe Diem!

Is it possible to use your design skills in another field? Today's guest is Rajiv Fernandez. Rajiv is using his training as an architect to launch a professional illustration media company. ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live Carpe Diem!

Hate mail. In today's episode, we'll be sharing some recent hate mail we've gotten here at BOA Headquarters. ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live

Money scripts. What are they? In this episode of the Business of Architecture podcast we talk about the intersection between the psychology of finance and art. How does one's mindset about money effect one's results? ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live

Today we speak with Tom Sprinkle, Design Director for the HKS San Francisco hospitality studio. With more than 25 years of design experience in regional, domestic and international markets, Tom is well equipped to deliver the finest design results for his clients—that sweet spot where form and function intersect with value and worth. ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live

Today we explore an alternate career path for architects. Our guest went from a career in architecture into architectural industrial design. He's worked on many high-profile projects creating custom lighting installations and other furnishings. Our guest is Gerald Olesker, founder of ADG Lighting. In today's episode you'll discover how Olesker went from the architecture career path into building a successful design and manufacturing company. ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live

What would happen if an anthropologist studied architects, specifically how architects engage with clients at the beginning stage of a project, the client acquisition stage? An anthropologist is a person who studies humans, specifically the social interactions and behaviors of humans, just in case you need a reminder, like I did. Darby Morris is an anthropologist. For her PhD dissertation she observed 3 architecture firms over the course of one year. She sat in the offices of these firms observing how they engaged with their clients, primarily during the time commonly known as "pre-design" which includes marketing and business development. In her own words, "Architects, despite being known for being egotistical, are not loud enough about who they are because they often don't know who they are (and are not). Even if they did know who they are, how, in a field where advertising was banned for 70 years, do they get the word out to the larger public? Once hired, architects are consistently designing for clients who don't seem to understand exactly what their needs are for the project at hand. How do they get around this?" This is what we'll discuss on today's show. This podcast is sponsored by the DREAM Practice Accelerator, the leading business design program for architecture firms. Whether you are an early stage start-up, mid-career firm owner, or a mature practice, the DREAM Practice Accelerator can help you design and create your firm to achieve your vision faster. Go to BusinessofArchitecture.com/reviews to discover more. ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live

Today we welcome Paul McClean to the show. Designer Paul McClean is synonymous with contemporary homes with expansive views, features and connection to the outdoors in the wealthiest parts of Los Angeles. McClean designed homes have been bought be people such as the The Winklevoss twins of Facebook fame, fashion designer Calvin Klein, and Swedish DJ Avicii. In this episode we dive into his story of going from a single-person practice in 2000 to designing some of the largest and most expensive homes in Los Angeles. ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live

Would you rather look for a job or look for a client? Today, I'm joined by Matthew Rosenberg, founder of M-RAD Architecture, aiming to revolutionize the architecture industry and client experience with their unique business model. Matthew opens up his journey from being a cog in a wheel to running an architecture firm exactly as he wants it. In just over 3 years, he's been able to grow his design-focused practice from just himself up to a team of 17 people. Matthew gives us a peek into MRAD's business model, the critical lessons he learned from his experience in running a prefab business and the importance of developing your communication skills in finding the kind of clients you want to work with. ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live

Today's guest is Wade Cleary. In today's episode, you'll discover how Cleary and his business partner Danny Zimmermann have grown a remarkably successful engineering firm in Texas. I first heard about Wade from the owner of an architecture firm who is working with me in one of the Business of Architecture premium programs. I heard how Cleary is methodical about spending time doing business development work solidifying and improving relationships of trust with his network. The firm, Cleary Zimmermann, has a strong culture of valuing and growing team members which has been integral to its success. So without further adieu, here's my interview with Wade Cleary. ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live

It's hard to believe that this is episode number 300! What started in January of 2012 when I interviewed architect Oscia Wilson has continued on to today, almost 8 years later. During that time, I've had hundreds of architects and changemakers here on the show. For this important milestone of episode 300, I bring you an interview with a titan of architecture, one of the most influential and unassuming individuals that has ever impacted the industry of architecture, both in terms of design, business and thought leadership. Our guest today is M. Arthur Gensler, Jr., founder of the international architecture and design firm of the same name, Gensler. Since its founding in 1965, Gensler has grown into the largest architecture firm in the world, with offices in over 14 countries, 48 offices and $1.4 Billion in total revenue for 2019. In today's episode, we discuss Gensler's book, Art's Principles, released in 2015. You'll discover: A summary of Art's notes that he kept over 50 years on how to run and grow a successful design firm The two keys he credits for the incredible growth and success of Gensler His "constellation of stars" framework, and how this approach helps him attract and keep the right people The one word that tells him someone doesn't belong at Gensler His strategy to grow his portfolio without giving away free work in design competitions And his answer to the question, "would it be possible to do what he did in 1965 today," including his advice for young (and not-so-young) firm owners ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live

How does one grow a successful practice that does meaningful work? In this interview, you'll hear from architect Wade Weissmann, founder of Wade Weissmann Architecture with offices in Milwaukee, Nashville, Chicago, Pittsburgh and Santa Barbara with a staff of 35. You'll discover how Weissmann grew his design practice from a one-person part-time gig to a successful practice with multi-million dollar projects across America. ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live

Wow, what an episode this week as Business of Architecture UK host Rion Willard speaks with the phenomenal entrepreneurial force that is Jo Cowen, co-founder, and director of Jo Cowen architects. Jo's story, her business expertise, and acumen is massively impressive. From a 2-person practice in her loft to a 40 person strong practice on the King's Road working on multi-million pound developments, Jo shares her accomplishments, business strategies and mindsets behind her success in this interview. In this episode, you will discover how Jo: Uses an innovative business model to recession-proof her practice Won multi-million projects as a small practice Has developers call on her first with their best sites. ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live

Today I speak with Peter Kienle, a business development and marketing expert. Peter past president of the Society for Marketing Professional Services (SMPS). Peter has worked for over 30 years as a business development leader in top ENR 500 design firms, including NBBJ and Moody Nolan. Today we talk about everything from how to grow your network to how to do business development even if you're a design firm owner that is busy from day to day running from deadline to deadline. You'll also discover tips and stories for winning project interviews even when you have stiff competition. ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live

Today we're joined by Gerri Detweiler, a small business financing expert. Gerri is an educational advocate at Nav.com, a lending resource center to help small businesses succeed and navigate the complex waters of business financing. On this episode you'll discover: When should you think about financing. The appropriate sitations to get financing for your architecture firm. The types of financing available for architecture firms. How to get the best and right type of financing for your firm. Show resources: Build Business Credit Checklist ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live

Today I speak with Mike Koger and Salvatore Verrastro about risk management for architects. Listen and let me know what you think. ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live

ArchitectCEO Update: How do you create an overachieving culture in your architecture firm? Recently I and 1000 other people spent Saturday in 100+ F degree (38C) heat harvesting a grape vineyard to make raisins. My church owns an 80-acre grape vineyard in Madera, California. Every year local members of the church volunteer their time to harvest the grapes. The grapes are dried into raisins which are used as part of the church's humanitarian aid program. All the proceeds from the vineyard are used to help people who have fallen on hard times. So what could motivate entire families to spend a valuable Saturday in a hot, dusty vineyard with bugs and spiders crawling all over? That's what I discuss in today's ArchitectCEO update, and how this parable relates to creating an overachieving culture in your architecture firm. If you're looking to build your DREAM Practice, and want to figure out how to create an overachieving culture - that's exactly why I created the DREAM Practice Accelerator - to help firm owners like you create a practice built on consistency, freedom, fulfillment, and exceptional finances. If you'd like to learn more, a good place to start is my upcoming LIVE Architect Masterclass on "4 Keys to Put Your Architecture Firm on Autopilot So You Can Focus on Serving Raving Fan Clients ... Instead of Dealing with Chaos (Even If You Have a Small Team and No Free Time)". Register for this FREE live Architect Masterclass here: http://architectresources.org/9n7h5 Let me know what you think. Carpe diem. Enoch

Is self-promotion unethical? In today's ArchitectCEO update, we address this critical question and dive into some 'architect mindset.' Let me know what you think. If you're looking to build your DREAM Practice, and want to figure out how to promote in a way that aligns with your values and vision - that's exactly why I created the DREAM Practice Accelerator - to help firm owners like you create a practice built on consistency, freedom, fulfillment, and exceptional finances. If you'd like to learn more, a good place to start is my upcoming LIVE Architect Masterclass on "4 Keys to Put Your Architecture Firm on Autopilot So You Can Focus on Serving Raving Fan Clients ... Instead of Dealing with Chaos (Even If You Have a Small Team and No Free Time)". Register for this FREE live Architect Masterclass here: http://architectresources.org/ry8b2 Carpe diem! Enoch

Recently at a restaurant I bought a soda fountain for each of my kids - a special treat that doesn't happen very often. My daughter asked me a very interesting question - why would anyone buy an extra large soda when they can get free refills. Good question.

Once again, we're joined by Rion Willard, the host of Business of Architecture UK, as we get right into the nitty-gritty of the interviewing process. Some of us like to fancy ourselves great conversationalists but even professionals, in their excitement, sometimes forget the most important element of an interview: the guest. For part 2, Rion and I discuss our interviewing techniques, making connections through stories and how developing your interviewing skills can help you have those powerful client conversations for your business. ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live

ArchitectCEO Update: Lessons from the Burger Shack Recently we went out for dinner for my son's 12th birthday. He wanted to get burgers at Five Guys, a popular burger spot. As we were ordering, I noticed a number of certificates on the call above the cash register. In today's update, you'll discover one critical key for building a 'Class A' team. If you're looking to build a team so your business can grow beyond you, that's exactly why I created the DREAM Practice Accelerator - to help firm owners like you create a practice built on consistency, freedom, fulfillment, and exceptional finances. If you'd like to learn more, a good place to start is my upcoming LIVE Architect Masterclass on "4 Keys to Put Your Architecture Firm on Autopilot So You Can Focus on Serving Raving Fan Clients ... Instead of Dealing with Chaos (Even If You Have a Small Team and No Free Time)". Register for this FREE live Architect Masterclass here: http://architectresources.org/9nsg6 Carpe diem! Enoch

Recently I took my kids to the burger shack for my son's 12th birthday dinner. My wife was out of town and this was his special request. While there, I was reminded of an important lesson about getting what you want out of life. Helping you get what you want is why I created the DREAM Practice Accelerator - to help you build a practice built on consistency, freedom, fulfillment, and exceptional finances. If you'd like to learn more, a good place to start is my upcoming LIVE Architect Masterclass on "4 Keys to Put Your Architecture Firm on Autopilot So You Can Focus on Serving Raving Fan Clients ... Instead of Dealing with Chaos (Even If You Have a Small Team and No Free Time)". Register for this FREE live Architect Masterclass here: http://architectresources.org/9n7w2 Carpe diem! Enoch

Today, I'm joined by Rion Willard, the host of Business of Architecture UK, as we look back on our experience in running our individual podcasts. Opening up and sharing your process to an audience can be quite daunting - the anxiety, the shaky first few steps, the very loud, very annoying, hesitant inner voice. What do you even talk about? Why? For part 1, we start off with how podcasting not only helps you in showcasing and refining your brand but how a change in perspective can shape how we think and run our businesses. We also get into some basics from figuring out which podcasting style works for you, equipment and some set-up tips to help you get started. ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live Carpe Diem!

ArchitectCEO Update: A Time to Speak, A Time to Listen Have you ever done or something really stupid that makes you cringe when you think on it? Back when I was a newly minted architect I did such a thing. Listen to today's episode to discover my dirty little secret. Many firm owners want to get to the next level in their practice, or set up their firm to transition. That's exactly why I created the DREAM Practice Accelerator - to help firm owners create a practice built on consistency, freedom, fulfillment, and exceptional finances. If you'd like to learn more, a good place to start is my upcoming LIVE Architect Masterclass on "4 Keys to Put Your Architecture Firm on Autopilot So You Can Focus on Serving Raving Fan Clients ... Instead of Dealing with Chaos (Even If You Have a Small Team and No Free Time)". Register for this FREE live Architect Masterclass here: http://architectresources.org/listen Carpe diem! Enoch

Last week while camping I saw a sheepdog stalking a chipmunk sitting on a log. The dog stared intently at the chipmunk while remaining perfectly still. Every so often, the dog would take one small step forward. The chipmunk remained frozen ... perhaps wondering what was happening. I didn't stay to watch the conclusion of the battle of the dog vs. chipmunk to see if the dog got her prize, but it made me think about the game of client acquisition in your architecture firm. Just like a dog stalking a chipmunk, there is a skill to positioning your firm to attract and win your ideal clients and projects. In today's ArchitectCEO Update, you'll discover three keys for client acquisition. Listen to today's episode and let me know what you think. Want a shortcut to finding and winning your ideal clients? That's exactly why I created the DREAM Practice Accelerator for architecture firm owners - to help firm owners create a practice built on consistency, freedom, fulfillment, and exceptional finances. If you'd like to learn more, a good place to start is my upcoming LIVE Architect Masterclass on "4 Keys to Put Your Architecture Firm on Autopilot So You Can Focus on Serving Raving Fan Clients ... Instead of Dealing with Chaos (Even If You Have a Small Team and No Free Time)". Register for this FREE live Architect Masterclass here: http://architectresources.org/dog-vs-chipmunk Carpe diem! Enoch

ArchitectCEO Update: Manufacture Lack of Competition and Dominate Your Market - the parable of Marshmallow Marketing. This past weekend we camped at Huntington Lake in the Sierra Nevada mountains - sailing and getting dirty. Upon arrival (a 2 1/2 hour drive), we discovered that we'd forgotten a critical camping item ... the marshmallows. The kids were in an uproar. Oh no! What to do? Fortunately, there's a general store at the lake where I found the beloved marshmallows. Because we were in the high Sierras, I paid USD 4 for a bag of marshmallows that would normally cost $2.50 at the local grocery store. That's a monopoly - the general store can charge what they want for marshmallows because there's no place else to get them. If I want to buy marshmallows, I need to spend $4. Did I feel ripped off? Nope - $4 is a small price to pay to entertain six children for an hour. This got me to thinking about how one of the keys to being in demand and charging higher prices is to create your virtual monopoly by manufacturing lack of competition. Watch today's video to discover three ways to manufacture lack of competition in your market. Want a shortcut to manufacturing lack of competition in your market? That's exactly why I created the DREAM Practice Accelerator for architecture firm owners - to help firm owners create a practice built on freedom, fulfillment, and exceptional finances. If you'd like to learn more, a good place to start is my upcoming LIVE Architect Masterclass on "4 Keys to Put Your Architecture Firm on Autopilot So You Can Focus on Serving Raving Fan Clients ... Instead of Dealing with Chaos (Even If You Have a Small Team and No Free Time)". Register for this FREE live Architect Masterclass here: http://architectresources.org/j8n47 Carpe diem. Enoch

ArchitectCEO Update: why referrals can be your firm's death knell. I know today's post will be controversial - you'll discover why depending on word-of-mouth alone can be a death knell for your architecture firm. To discover how to escape the referral / death knell cycle, register for my next FREE Architect Masterclass on the 4 keys to building your DREAM Practice: http://architectresources.org/9mj74g7 Enoch

ArchitectCEO Update: One Key to Winning Better Projects and Clients. Recently I went to the auto parts store buy some oil for my car. I walked through the store and was greeted by an entire wall of oil - expensive oil, cheap oil, brand name oil and no-name oil, high performance oil and well ... regular oil. This got me thinking about the foundational key I teach every architect who I work with. This ONE KEY forms the foundation of every successful pratice I've studied and worked with. To discover more about winning better projects and clients, register for my next FREE Live Architect Masterclass: http://architectresources.org/ij9ht74

ArchitectCEO Update: One Critical Sales Mistake Architects Make Truth be told, we architects don't think of ourselves as 'selling.' That's a dirty word. Architects are artists, we create not sell ... right? Semantics aside, we're ALWAYS selling, as author Daniel Pink eloquently points out in his book, "To Sell is Human." In today's ArchitectCEO Update, you'll discover the parable of the Glass Shop, and one critical error that architects make in their sales process. To discover how to avoid this mistake, register for my next FREE Architect Masterclass on the three keys to creating your DREAM Practice: http://architectresources.org/b7s63 Enoch

ArchitectCEO Daily Update: today's topic is ... One Critical Mistake Architecture Firm Owners Make (everyone makes this mistake - me too). The other day I got a package from Amazon, and I noticed something remarkable about the box. Listen to today's ArchitectCEO Update to discover the parable of the Amazon box. Discover how to prevent this mistakes from happening in YOUR firm by attending my next free LIVE Architect Masterclass - register here: http://architectresources.org/jns72i Enoch

ArchitectCEO Daily Update: today's parable is - Little Whiteboard. When I work out in the morning, I use a small whiteboard to track how exercises I've done. Recently, I did a workout that included a set of complex movements repeated 10 times. I'm not sure, but I think that somewhere along the line I lost track of the number of rounds I'd done. :( Everyone else finished at least 1 round ahead of me. This got me to thinking about the power and importance of tracking and knowing the numbers in your architecture firm as an ArchitectCEO. There are a lot of important numbers to track, from complex key performance indicators like utilization and break-even rates, to simple metrics like the work in progress or pipeline backlog. In today's episode, you'll discover why tracking your numbers is essential to running a DREAM Practice, and the metrics I recommend you start with if you don't know where to start. Let me know what you think.

ArchitectCEO Update: the parable of Lollipops at the Carwash. The other day I was driving around with my two oldest daughters (14 yrs and 12yrs old) and decided to drop by the car wash. My oldest daughter asked excitedly, "Ooh, can I get a lollipop?" "Don't you think you're a little old to be getting lollipops from the car wash?" I joked with a smile. She asked her sister if SHE wanted a lollipop. "Nope," responded my 12 year old daughter. After thinking for a few seconds, my oldest daughter changed her mind. "I don't want one after all," she said. This experience got me to thinking ... where in my life am I changing what I want because of what other people around me are doing? Am I showing up as my true and authentic self each and every day? I realize I'm not, but I'm committed to do better. Discover more by listening to today's ArchitectCEO update, and let me know what you think. Enoch

ArchitectCEO Daily Update: today's parable is - Milk on the Back Wall. As my wife and I were driving home today from the gym at 6 am I realized that we're out of bananas at home for my daily smoothie. Oh no! Red light emergency! ;) So we dropped by our local grocery store to pick up bananas - and some milk. There I was - armed with my mission: get milk and bananas. Simple enough right? The bananas were easy to find. I asked an associate where I could find the milk. He pointed to the far back corner of the store. I confirmed, "The far back corner?" "Yep," he responded. I went there and found myself in the meat section. "Hmm ... I think I'll pick up some pork chops." Finally, after running back to the front of the store and asking another associate where to find the milk, I found that creamy white goodness in the middle of the back wall of the store. I got back to my car and told my waiting wife about my trouble finding the milk. She replied: "On the back wall right? That's where it usually is." She reminded me that grocery stores usually have the milk at the back so they have a better chance of you buying something else on your way to get the milk. Well it worked. The grocery store strategically designed my experience as a customer. What I'd have you consider today is this: where in your architecture are you lacking a carefully designed experience for your clients? Do you have a systematic process for reaching out to and engaging new clients? Do you know what you'll say on the first interaction? What will you do or say on the third or fourth interaction? Is this information captured somewhere so that other people can be trained on this process ... so you're not continually reinventing the wheel? If you realize you need a more carefully scripted process and don't have the time or know where to start, send me a private message. Perhaps I can help you.

ArchitectCEO Daily Update: parable of the Giant Sequoia. Recently I visit Sequoia National Park, which is a 45 minute drive from my home. This national sanctuary in the Sierra Nevada mountains is home to the largest living things on the planet - the magnificent Sequoiadendron Giganteum trees, otherwise known as Giant Redwoods. The oldest of these trees are over 2000 years old. Wow. As I was walking through a grove of these trees with my family, I noticed one Sequoia tree that was leaning to one side. Because the tree is off kilter, it's at risk of falling due to wind or unstable soil. Who knows why this tree has grown this way, it began it's life hundreds of years ago. But sometime in the past, something happened that locked it into it's current trajectory. This is an example of the importance of 'initial conditions.' Initial conditions are the variables that act on something when it is started. In today's video you'll discover why the lesson on initial conditions is critical to running your architecture firm if you want big results. If you want small results, don't worry about it. :) If you're ready to get big results, get your free invite to my next firm online training on 4 Pillars to Building the Dream Practice. Register here: http://architectresources.org/initial-conditions

Today's ArchitectCEO Update: Stretch Yourself Old Man! Understanding the difference between symptom and cause is key to adopting the CEO mindset. Recently while working out I pulled my lower back. This injury stopped me from working out for over a week because I had to take time off to recover. I realized that this recurring injury is a symptom of another problem with my body. Watch or listen to today's ArchitectCEO update to discover the important lesson I was reminded of by one of my favorite business thinkers. If you're ready to get your firm to the next level, get more profit and work on more fulfilling projects, you must attend my next FREE Dream Practice Executive Briefing. Register to save your spot here: http://architectresources.org/hks8a

The topic of today's ArchitectCEO Daily Update is: my firm is in chaos. This morning when I came home from the gym I was greeted by an amazing sight. More on that later, first let me tell you about a call I had with an architecture firm owner who lamented, "my firm is in chaos!" Remember that clip from Jurassic Park where Ian Malcolm explains Chaos Theory? He tells Dr. Ellie Sattler (played by Laura Dern), "it deals with predicatability in a complex system. The shorthand is the Butterfly effect - a butterfly flaps its wings in Peking and in Central Park you get rain instead of sunshine." There are a lot of butterflys flapping in an architecture firm. You have: client meetings, designing with a thousand variables, creating and coordinating construction drawings, verifying or denying change orders, managing finances, and on and on. Now back to what I saw this morning - my daughter making breakfast for the family with the table already set as she does every day. I have six kids - there's serious potential for chaos. So how do we get my twelve year old daughter make breakfast? It's because we have systems that manage the chaos - the only way my wife and I maintain sanity. If you don't have systems working FOR you, you have systems running AGAINST you (remember the butterfly effect). To discover how to go from a 'firm in chaos' to a 'smooth-running firm' register to attend my next FREE Architect Executive Briefing on the 4 pillars to building your DREAM Architecture Practice: http://architectresources.org/chaos

The topic of today's ArchitectCEO Daily Update is: is your bar crooked? Yesterday I was exercising at my local Crossfit gym doing a barbell exercise. The barbell is the long horizontal steel bar with weights on each end. I was working with an adjustable rack that allows me to adjust the height of the bar. Each column support on the rack has holes in it for attaching the "L" bracket that supports the barbell. Because there's no visual reference for attaching the "L" brackets to the column supports, one bracket was a notch lower than the other. As a result, my bar was crooked. It's not a good idea to lift weights when the bar is crooked to start :) The key is noticing the bar is crooked and then correcting it (which is easy). Just like a crooked bar will mess up your workout and potentially injure you, a 'crooked bar' in your firm causes chronic under-performance. To go from under-performance to hyper-performance, discover the 4 pillars of building your DREAM Practice by visiting http://architectresources.org/crooked-bar

ArchitectCEO Daily Update: Today's parable is 'everything is connected.' I haven't been sleeping well recently. Perhaps this also happens to you. I go to bed at a decent hour, and then I toss and turn all night long and wake up feeling groggy and sleepy. Because I'm tired, my energy is low throughout the day and I don't show up as my best self for my wife, kids, my team members and clients. As the saying goes, unhappy wife, unhappy life. In today's ArchitectCEO update, you'll discover the parable of 'everything is connected' - how parts of our life and business that we think are separate are actually interwoven into one connected tapestry. Throw one thing off balance and the entire game goes off-kilter. To discover how to build your DREAM architecture practice so you can have balance in your work and your life, go to http://architectresources.org/everything-connected.

ArchitectCEO Daily Update: Recently, while walking with my wife, we were talking about an upcoming trip with the Boy Scouts (my son is part of the group). I and two other leaders took a group of boys ages 11 - 16 to Santa Cruz Island off the coast of California. We were talking about the meals we'd be eating and I made a joke about dining on a juicy hamburger while the boys would be eating Cup-o-Noodle soup. My wife took this opportunity to give me some unwanted feedback. Even though it was painful to hear, it was important. This made me think about the feedback we are getting all the time - in our business and our results. Are we listening to what our business is telling us? Watch today's ArchitectCEO update to discover the parable of the unwanted feedback. To build your DREAM architecture practice and decipher what your firm is telling you, register for my next DREAM Practice Executive Briefing here: http://architectresources.org/unwanted-feedback

Today, we welcome Architect Francisco Gonzalez-Pulido to the Business of Architecture show. Francisco was the former President of JAHN and founder international architecture firm, FGP Atelier. In this episode, you'll hear about Francisco's journey from joining competitions, working for with a firm and running his own practice. He'll share the tools he acquired and the strategies he used to keep his name top-of-mind, build credibility and develop relationships that helped him grow his award-winning, successful international firm. ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live Carpe Diem!

Are you an architecture firm owner? In today's ArchitectCEO update, you'll discover the parable of the pulled back muscle. Recently I sprained my back while lifting weights. In the past, I've thought the culprit was a weak lower back muscle, but now I know this isn't the case. In today's video you'll discover the true cause of the pulled back muscle, and how the princple I share in today's ArchitectCEO update relates to your success as a small architecture firm owner. If you're a small firm owner and you want to get clients more consistently, you want to free yourself up or transition by creating a self-managed firm, then you may be a good fit for my DREAM Practice Accelerator program. Click here to discover more: http://architectresources.org/jy8b

The topic of today's ArchitectCEO Update is: herding kids. Every year my kids swim on the swim team. This year, two of my kids qualified for the time trials. The kids who get the best times at the time trials get to participate in the regional finals here in Central California. Running one of these meets is a huge logistical challenge. Not to mention … on this particular Saturday the temperature was 104 F degrees (40 degrees Celsius). Imagine trying to herd a bunch of 6 year-olds and get them to go to the right place at the right time to keep the meet running smoothly. Yes … a logistical nightmare. I helped the organizers run the meet. My job was simple: lead the kids from the staging area to the appropriate swim lanes at the appropriate times. Simple right? It is, if you're dealing with adults who know how to get to the right swim lanes. I was dealing with a bunch of kids and teenagers more interested in Pokemon Go and talking to their friends than paying attention to when and where they were supposed to be swimming. Plus my meager brain is wired to focus on one thing at one time; my mental capacity was overrun. I was sweating bullets, not only from the heat, but also with the worry that some kid would be in the wrong lane and his or her time wouldn't be counted. It would be my fault. Fortunately, the organizers had a good system in place to make sure that this didn't happen. Here's how it worked: The kids would line up in the staging area and wait for their names to be called. When their names were called, they would sit down in a chair that had a number on it, one through eight. These numbers corresponded to the swim lanes one through eight. Once the kids were lined up in order in their seats, my job was to lead them to the pool and make sure they didn't get out of order. Without a system in place, mass confusion and chaos would have ensued. Twenty minutes into the swim meet we discovered our system needed to be tweaked to be more effective and reduce the likelihood of a kid missing a heat. And this is our parable for today. Where in your architecture firm are you dealing with chaos because you either don't have a system in place, or people don't follow the system? Systems ensure consistent results, but sometimes the results don't appear for months or years later. A business system consists of three parts: a trigger, a process, and a result. For example, let's say that you have a system in your firm of making one business development or networking call every day. The system is simple. The trigger is the arrival of a new day. The action is to pick up the telephone and dial a networking contact. The result is that a voicemail was left or a conversation was had. The results of this effort won't bring instant results, but over the course of months and years this small system means the difference between a steady flow of high-quality, profitable projects, and a firm that struggles with an anemic pipeline. The "D" in DREAM Practice Accelerator stands for "Dependable." Having dependability in your practice means that your firm gives you consistent results day in and day out. Instead of worrying about where the next project will come from, your ideal projects show up on your doorstep. Instead of worrying about payroll, your firm is highly profitable, allowing you to reward staff members and reinvest in the business. If you'd like to have a practice that is dependable and consistent, I invite you to attend my next free DREAM Practice online training. There is no charge to attend this 60 minute presentation, all you need to do is click here and register with your best email address. Carpe diem. Enoch Bartlett Sears

Today we welcome Scott Valentine to the Business of Architecture show. Scott is the founder of Valé Architects, based in Brisbane, Australia. I brought Scott on the show because of the way that he's doing content marketing in his practice. His practice is a blend of traditional architectural services and online content and courses focused on the Hospitality niche. In this episode, you'll discover how Scott has modeled the strategies of the marketing and branding world in his architecture firm to create a new innovative model of the architectural practice. ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live Carpe Diem!

How to get your architecture firm to run independent of you: the ArchitectCEO Daily Update. As a small architecture firm owner, you're a bottleneck in your firm. How do you unchain yourself from the day-to-day operations of the firm so you can focus on the things that are the best use of your time and focus, instead of the administrative minutiae that sap your energy and leave you drained at the end of the day? Watch today's ArchitectCEO Daily update to discover one key for getting your firm to run independent of you. To discover how to structure your firm so you aren't the bottleneck, click here to register for my next free online training on building your Dream Practice: http://architectresources.org/n8hw Carpe diem. Enoch

Today I welcome Kevin Collins back to the show. Kevin Collins is the Underwriting Manager for the Professional Liability program at Victor O. Schinnerer & Company, one of the largest providers of professional liability insurance for architects and engineers. We discuss 3 things to consider from an insurance perspective when a firm is going through an ownership transition. ► Subscribe to my YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com Come to my next live, in-person event: https://www.businessofarchitecture.com/live Carpe Diem!

Sprayed by the pool vacuum - the ArchitectCEO Daily update. Hey architect nation! Today's parable is: sprayed by the pool vacuum. So the other day I was walking out by the pool in my backyard. The pool has an automatic vacuum that cleans up debris that falls into the pool. On the end of this vacuum is a hose that sweeps back and forth across the bottom of the pool to stir up debris so the vacuum and pool filer can clean the water and keep the pool sparkling blue. Well, it was a beautiful, cool morning here in central California, and as I walked by the edge of the pool, the hose on the end of the vacuum comes out of the water and sprays me from head to toe! My first reaction was to get pissed and throw a couple of mental expletives. Then I realized the truth of the situation. Here I was in a free, democratic country with a full belly and clothes on my back. I have a pool and live in California. I remembered that I can control some things, I can influence some things, and I have absolutely no control over most things. The only things I can control are the things inside of me - my thoughts, feelings, emotions and actions. As I stood there on the side of the pool, I felt gratitude for this lesson that the pool vacuum had given me. This is similar to life. Often it feels like we are just going along enjoying a beautiful day when, whamo! Something comes out of left field and knocks us down. At that point, the only thing we can do is choose how we react to that situation. It's the same in the game of running an architecture firm. All you can control is the actions you take in your firm, not the result. If you want to learn what actions you need to take to build your DREAM Practice, register for my next free online presentation on 3 Keys to Design Your Perfect Job, Your Perfect Clients and Your Perfect Firm: http://architectresources.org/8in2 Carpe diem. Enoch Bartlett Sears

One of the top challenges of small firm architects is the feast and famine cycle of the building industry. The #1 question I get from architecture firm owners is, "how do I get consistent clients?" This is the topic of today's ArchitectCEO Update. Watch it and let me know what you think. If you're looking for a roadmap to consistent clients in your firm, I invite you to register for my next free online presentation on building your Dream Practice:http://architectresources.org/9negs6

Today we celebrate Independence Day here in the United States of America. Let's talk about architectural freedom ...

Today I answer a viewer question. "Enoch, what is the roadmap for marketing a small architecture firm?" – Tom Great question Tom. I get asked this frequently, because if work isn't coming into a firm, the firm doesn't eat. And a lot of firms out there are struggling to get the food they want to eat. There are three systems that make up the roadmap to marketing a small architecture firm. A system to create attention, interest and desire around the services that your firm provides from your ideal clients A system to convert those relationships into work A system to follow up and nurture relationships that may turn into work later If you want a shortcut to developing these marketing systems for your firm, consider applying to the DREAM Practice Accelerator. The DREAM Practice accelerator helps architecture firm owners build their dream practice, a practice that is dependable, rewarding, provides an exceptional experience for themselves and their team, is autonomous (can function without them there) and mission driven (a clear purpose). Click here to discover more about the DREAM Practice Accelerator.