Business Growth Lab

Your ability to explain and articulate your thoughts in a simple way so your audience can easily understand your concepts, is one of the defining factors for your success as a thought leader. It’s all about making the complex simple. In this episode, Tim and I talk about the three mediums that we use to demonstrate our thought leadership, so you can start to unpack your intellectual property and unique ideas. We discuss: Visual models Acronyms Metaphors There are a lot of models out there but these three are a great place to start. We use them all the time and they have worked wonders for us over the years in building our brand. So, make sure to check them out, they’ll help you build better connections with your customers. WHAT YOU’LL DISCOVER IN THIS EPISODE: What is a visual model? (6:54) The importance of annotation (7:22) Match the visuals with your concept (8:11) Using acronyms (11:57) Create memory hooks (12:51) Metaphors (16:38) The application of metaphors (15:18) Using past experiences in your branding (19:35) Get a good depth of knowledge (21:26) For full show notes and links visit: https://samanthariley.global/podcast/283

Have you ever asked yourself these questions: Who are you? What are you here to do? Who are you here to serve? Finding your niche is essential both in life and in business. However, finding your niche is not just an external exercise. It starts with being genuine and authentic with yourself, and tapping into your purpose. In this episode, I am joined by Bev Adamo. She’s an internationally acclaimed coach who inspires and empowers women to lead a life of freedom and joy. Bev shares her genius on the subject of niching, and how to attract the right people for you to work with. WHAT YOU’LL DISCOVER IN THIS EPISODE: Focus on your purpose (4:15) How to discover your purpose (7:35) Do what you love (9:48) Choose harmony over balance (11:27) The Divine (12:56) What’s going on with your body (16:41) Why you’re getting stuck (18:00) People may think it’s woo woo, but it’s science (22:48) The Divine Appointment (28:40) What is it that you don’t want (34:39) Be courageous (38:05) For full show notes and links visit: https://samanthariley.global/podcast/282/

Implementing new ideas are important for business to stay fresh. Unfortunately, the fear of failure often comes along with these new ideas. The good news is, you can shift your mindset from the fear of failure to taking action by embracing the excitement of experimentation. By conducting an experiment vs implementing something new can take away the fear of failure and ensure the implementation is an exciting process. In this episode, Tim and I reflect on what has worked and what hasn’t for our business over the past twelve months. Join us as we chat about the experiments we have conducted and how the decisions we have made have helped us grow and scale our business. WHAT YOU’LL DISCOVER IN THIS EPISODE: How do you want your business to feel? (5:44) Exhaustion affects your decision-making process (7:01) Create time for yourself (8:41) Ensure you have a structure (9:33) The energy affects you and your business (12:44) Profit first (15:30) Organize your revenue (16:15) Be in control (18:40) Make it easier for your clients (22:51) Don’t be afraid to take action (29:38) For full show notes and links visit: https://samanthariley.global/podcast/281

Sales are the lifeblood of business. But, let’s face it, not all business owners or entrepreneurs like selling. Some even cringe when they hear the word. In this episode, Kate Hore-Lacy shares why she believes selling is more about psychology. She will help you shift your mindset, craft the right message, help you get more clients, and get paid without guilt. Become an empowered entrepreneur. It’s time to let your business reach new heights by making people’s lives better. Do you want to turn things around with your selling? WHAT YOU’LL DISCOVER IN THIS EPISODE: Kate shares how she started (2:50) Change your perspective (6:09) The best way to get motivated (6:51) How to craft a supercharged messaging (7:28) How to get clients to sign up (15:02) Change your mindset (18:22) Cookie cutter or unique to the individual? (21:17) Create a safe place (26:12) Help your prospects get a big breakthrough (28:44) Using closing questions (29:20) For full show notes and links visit: https://samanthariley.global/podcast/280/

Are you wondering how to reach more clients on social media? Do you know how to optimize it for your business? You’re in the right place. Joanne started her business in the middle of the pandemic. Her business was born out of stress and it led her into the love of motherhood. Fortunately, her background in Psychology helped her overcome her obstacles. In this episode of “Coaching Over Cocktails”, I chat with Joanne about how to optimize Facebook to attract new clients. Joanne is helping mothers cope up with their troubles through betterbeingme.com.au. Being a mother herself, she understood what mothers are facing on a daily basis. During this discussion, we talk about the opportunity available on social media and how she could optimize her social media platforms for greater advantage. WHAT YOU’LL DISCOVER IN THIS EPISODE: Start your business slowly (6:47) The importance of know, like, and trust (9:38) Optimize your Facebook profile (12:41) The #1 thing you need to get right on your profile (13:33) Your cover image should position you as the authority (14:02) Have a short authority piece (14:30) Place a call to action in your featured image(15:16) How to build relationships on social media (17:30) Use videos (18:02) Talk about the issues they’re ashamed to talk about (19:07) For full show notes and links visit: https://samanthariley.global/podcast/279/

One way to share your expertise is to write a book about what you know and what you’re good at. Many experts, however, find it hard to discover their unique message and flavour. In this episode, acclaimed author and publisher Jenn T. Grace shares her thoughts on the process of writing, niching and publishing. She also gives tips on how you can find your unique voice based on your passion, purpose, experience and expertise. WHAT YOU’LL DISCOVER IN THIS EPISODE: Jenn’s Purpose and how the universe gave her clues to discover it (01:26) “Change happens in business” (05:07) The ripple effect of change and clear messages (07:40) How to determine which part of your passion or expertise to focus on (11:24) Writing doesn’t have to be linear (15:24) How to unpack your unique piece (17:34) How deep is too deep for a niche? (21:49) Authors start in a broad place then narrow it down (25:27) Publish Your Author Lab (28:39) “Just start” (31:35) For full show notes and links visit: https://samanthariley.global/podcast/278/

Are you wondering how to grow your business online? What used to work in the past doesn’t mean it’ll still work today. If you want to grow your business this year, you need to position yourself to win. In this first episode of “Coaching Over Cocktails”, Tim and I are joined by Sashua Benay. Sashua is a transformation coach. She helps professionals go from the gridlock and frustration of their career to an empowered life. Sashua has been part-time in her business sashuabenay.com for a few years, and made the transition to full time during 2020. We had a chat with Sashua about what is holding her back right now, and gave her three simple ideas that she can implement straight away to grow her business. WHAT YOU’LL DISCOVER IN THIS EPISODE: Sashua’s business goals (4:38) The thirst for learning (13:52) Give yourself permission to rest (14:03) Set up your Facebook profile (16:16) Link your Facebook group to your profile (17:44) Build connection on Facebook (18:10) The importance of congruence (19:29) Interact with your prospects on Facebook (20:54) Work on your website (21:23) Put your free resource on your website (21:58) Speak to the curiosity of your customers (22:44) Your CRM is the brain of your business (24:17) For full show notes and links visit: https://samanthariley.global/podcast/277/

Live video is booming. Even more so because the pandemic has meant we are spending most of our time online. It has also become the entertainment choice of people. According to research, live video is being chosen above text-based content. Additionally, around 80% of people would rather watch a live video than read a blog post. In this episode, I speak with Ross Brand, one of the pioneers in the livestreaming field and named the world’s number 1 live streaming expert to follow on social media. He shares some tips to get started on your live streaming journey, content creation tips when live streaming, and how you can monetize it to grow your business. Now is the perfect time to focus on the power of online video and live streaming and seize the opportunity to grow your business. WHAT YOU’LL DISCOVER IN THIS EPISODE: What is Livestream Universe? (2:20) How livestreaming changed because of the pandemic (3:35) Live streaming is an audio medium (7:10) The importance of content creation (8:16) How content creators can bring live streaming into their content strategy (8:53) Trust strengthens when someone watches you live (18:25) What you get in livestream that you don’t get in pre-recorded mediums (19:10) You don’t need to be perfect when you’re live (23:02) Tips to starting your livestream journey (25:14) How to start and end a livestream (25:54) Two reasons we like to have the same beginning and ending in livestream (28:21) How to grow your brand online (29:34) Consistency is key (31:52) Just doing it is already 80% of the battle (33:25) Don’t do’s in livestream (35:00) For full show notes and links visit: https://samanthariley.global/podcast/276/

How can you create a remarkable business? What does a remarkable business look like? And what does it take to create one? We know the remarkable experiences that we have when we are consumers of other people’s products and services and we talk about those quite often. However, what isn’t talked about enough and what needs more internalizing are the experiences we give our customers. Are we giving them remarkable products or services? In this episode, we delve into what it takes to make excellence in business, the personal habits to focus on, and how you can show up as your best self for your business and your clients. WHAT YOU’LL DISCOVER IN THIS EPISODE: Can you be successful without being remarkable? (3:20) Personal branding and business (4:07) What does it mean to be remarkable? (4:23) Apologizing and owning whatever goes wrong in business (7:30) What it takes to make excellence in our business (9:30) Personal habits in business (10:50) How to show up as your best self (11:25) The quality and speed of our decisions (12:40) Diet and hydration to aid our decision-making (15:15) Small disciplines as your personal excellence (16:38) Mindset (17:16) The power of meditation and its different types (20:46) 30-day small discipline challenge (22:05) For full show notes and links visit: https://samanthariley.global/podcast/275/

Podcasting has seen a significant rise in popularity especially during the 2020 pandemic. More people are staying home and finding ways to stay motivated, productive, or entertained, and one way is by listening to their favourite podcast. Making money on your podcast is a dream goal for so many podcasters. Monetizing your podcast can help you pay for the costs of hosting and post-production, and can be used as passive income in the future as well. In this episode, we chat with Laura Bauder, a podcast strategist on the strategies you can use to generate leads and profit from podcasting. It is definitely possible for your podcast to generate income, especially if you use your show to build your brand and business in a way that serves listeners and potential clients. For full show notes and links visit: https://samanthariley.global/podcast/274/

Do you have an effective list building, and email marketing strategy? Email marketing plays a huge role in a lot of successful businesses. An email list is a great way to contact your customers, nurture potential leads, and turn them into buying customers. In this episode, we delve into the importance of growing and nurturing your email list. The do’s and don’ts when building your list, as well as strategies you can implement to achieve optimal results. Email is something that shouldn't be pushed to the side, especially if you want to grow your business and get more leads. It is integral to the growth and sustainability of your business. How are you prioritizing email marketing in your business? WHAT YOU’LL DISCOVER IN THIS EPISODE: The importance of an email list (1:56) Earned media vs owned media (3:00) Email marketing is one of the most valuable parts of your business (3:38) Email list and conversions (4:00) Changing the method of communication (4:56) Customer relationship management system (5:38) Difference between a CRM and an email marketing system (6:33) Marketing automation (7:53) Mistakes people make in email marketing (8:47) Applying segments and tags to your email list (11:13) The importance of your email subject line (14:00) Email overkill (20:00) Warming up a cold email list (23:05) For full show notes and links visit: https://samanthariley.global/podcast/273/

Many entrepreneurs have a big vision. However, challenges and roadblocks inevitably get in our way, usually on a daily basis. Depending on the resources and tools we have available, these determine how we deal with these blocks. In this episode, we delve into the shifts in mindset that you can make in order to step into the best version of yourself - not just for your personal benefit, but to also better serve your clients. WHAT YOU’LL DISCOVER IN THIS EPISODE: Roadblocks to your vision (01:08) How the brain works and how labels restrict us (01:57) The “a-ha!” moment (03:29) Everyone has different fingerprints and genetic blueprints (04:17) Peel away the layers to get to know a person (06:15) When you lose sight of your real vision (08:34) The difference between a vision and a goal (09:23) Storing feelings and emotions (12:19) How to create a new situation (13:40) When to touch base with your vision (18:36) Allowing circumstances to define you (20:53) “Are you having the time of your life right now?” (21:49) How to handle “human moments” (24:18) Tips to deal with triggers (26:10) Recognize how you operate (28:04) You don’t know everything there is to know yet (29:19) Performance driven neurology and achievement acceleration (30:17) Making sure it’s about the win of your client (32:25) The power of intent (33:04) For full show notes and links visit: https://samanthariley.global/podcast/272/

What are your goals for your business in the next month? Three months? One year? What are the steps you are taking to reach these goals?More importantly, what are the things holding you back and stopping you from reaching your next level? In this episode, we dive deep into the three areas we see holding coaches back from growing their business. The first step in eliminating these roadblocks is to become aware of them. What have you taken from this episode and what will you be doing differently in your business? Share your take-aways from this episode in the comments below. WHAT YOU’LL DISCOVER IN THIS EPISODE: To niche or not to niche - that is the question (4:37) The power of referrals (8:33) How to build a recognisable brand (9:49) You can’t read the label from inside the jar (10:40) The symptom of promoting multiple products and services (12:18) When to tweak your marketing funnel (15:20) Learning how to implement (16:13) Getting help from an expert to help with your implementation (17:10) If you’re not implementing, you’re invisible (19:38) For full show notes and links visit: https://samanthariley.global/podcast/271/

Part of the challenge of being an entrepreneur is that there’s no guidebook. We figure things out as we go. The same goes with creating and launching an online course. One of the most impactful ways to get your knowledge out in the marketplace, establish yourself as an expert in your field, and create passive income is through online courses. But launching and creating a successful online course is not always easy. In this episode, I am joined by Danny Iny and we delve into the reasons why people fail or struggle in creating their online programs and courses. WHAT YOU’LL DISCOVER IN THIS EPISODE: Failure is essential in an entrepreneur’s journey (7:08) Reasons why people struggle (8:36) How to make sure your course design will be attractive to the marketplace (10:00) How far should you niche down? (12:15) Getting feedback from the marketplace (13:56) Getting feedback from the right people (16:40) The world doesn’t owe you customers (17:25) The two sides of marketing (18:48) Lead generation (19:00) The right question to ask when marketing (23:00) Why selling to strangers is hard (25:19) Business can be simple, it’s just not easy (25:49) Why people fail in creating their online programs (27:58) For full show notes and links visit: https://samanthariley.global/podcast/270/

Collaborations are the least expensive yet far-reaching marketing tools you can have for your business. It’s something you can do whether you’re a new business owner or a veteran in your niche. Despite its multiple advantages, many business owners don’t maximise the full potential of this tool. In this episode, we dive deep into collaboration opportunities: what people do wrong, different types of partnerships, where to find collaborators, how to manage relationships and what opportunities you can do right now. WHAT YOU’LL DISCOVER IN THIS EPISODE: Collaboration opportunities when starting a business (02:07) Things that could go wrong (04:17) Thinking “what’s in it for me?” (04:29) Finding partners who are the right fit (07:03) The importance of ‘test runs’ (08:33) Different types of partnerships (10:48) Cross promoting (11:27) Referrals and affiliates (13:49) Jointly created products or programs (14:45) Where do you find partnerships? (15:25) Social media (15:44) Face-to-face networking (18:32) How to manage your relationships for the best outcome (19:24) Automations (20:29) Reach out and follow up consistently (24:03) Collaboration opportunities available to you (26:31) A challenge for you (27:41) For full show notes and links visit: https://samanthariley.global/podcast/269/

Living a life without resistance is possible through understanding and aligning with your human design. Human design is essentially learning the correct use of your energy. It is a deeper understanding of how you can best operate in the world, how to make things work for you and where to take action in life, and live on purpose. In this episode, I speak with Beath Davis aka “Doctor Purpose” and delve into how you can align to your design and create the business and life that you truly love. WHAT YOU’LL DISCOVER IN THIS EPISODE: What is human design? (4:12) Being 100% true to yourself (8:13) Human design is science (9:30) Human Design Types (10:39) How your body interacts with your environment (11:24) The manifester (12:00) The generator (14:35) The projector (17:08) The reflector (18:15) Applying your human design to your business (21:40) Flowing in life (27:43) Discovering your prosperity key (28:05) Understanding human design as a business coach (37:25) Master path and student path (39:14) Suffering is a choice (42:40) Setting your boundaries (44:20) For full show notes and links visit: https://samanthariley.global/podcast/268/

The pandemic has proven that change can happen at any moment. It’s an extreme example, but it’s our reality today. So, is there a way to protect yourself against uncertainties in the future? International bestselling author Jay Samit says yes, there’s a way. What’s even better, anyone can do it! In this episode, Jay shares his stories, inspiration and actionable tips on how to work and become self-made billionaires in a constantly changing world. WHAT YOU’LL DISCOVER IN THIS EPISODE: Mentoring from welfare to self-made millionaire in less than a year (01:18) The growth mindset and the Pygmalion Effect (04:29) Money redistribution vs wealth creation (06:45) Get insight from customers faster than the competition (10:01) Failing is part of the process so don’t prioritise fear (12:34) Insight and perseverance (15:51) People can change their mindsets by solving problems (17:19) Ideas are worthless, execution is more important (21:41) Tall Poppy Syndrome (24:18) There’s always a way to do it (26:54) Every business is a tech startup (31:59) Don’t fly solo (33:22) Takeaways (37:46) For full show notes and links visit: https://samanthariley.global/podcast/267/

In this episode, we give our answers to your questions. WHAT YOU’LL DISCOVER IN THIS EPISODE: How do you handle expectations around instant replies for emails? (02:01) Set expectations and boundaries (03:59) What do you do when you lose access to marketing channels that would otherwise give you exposure? (06:14) Connect and collaborate (07:23) What do you do if you’re invited to a networking event? (08:46) Check the value of the event (11:36) What could happen when you stop reaching out to stress crutches like coffee and alcohol? (13:50) Listen to your body (17:15)

The pandemic has changed how we communicate. No longer able to meet in person, we now need to conduct virtual meetings or online conferences. This change has led to a new set of challenges for many people, including camera anxiety, background problems and Zoom fatigue. In this episode, Communications Specialist Karin Reed shares some great tips on how to overcome issues with virtual meetings and make them more engaging and fun. WHAT YOU’LL DISCOVER IN THIS EPISODE: Look for business opportunities in the pandemic (01:01) Get more out of virtual meetings (02:35) Tips to overcome problems when presenting to a camera (04:41) Does it have to be a video meeting? (07:54) How to handle virtual group training (08:25) Tips to show up on video (11:17) Time, Action, People, Roles (16:30) For full show notes and links visit: https://samanthariley.global/podcast/265/

Are you following your own idea of success? Or are you living someone else’s definition and applied it to your life? What really is success and how do you achieve it? In this bonus episode I chat with Justin Cunningham and he breaks down what success means and why many people frustratingly can’t seem to achieve it. He also shares ways to overcome and lean into your blocks so you attain your true version of success. WHAT YOU’LL DISCOVER IN THIS EPISODE: Is your definition of success someone else’s idea? (3:22) Knowledge plus action is power (08:54) Evidence and safety stop us from shifting into greatness (09:26) Take small steps consistently and persistently (10:00) The inner story that we’re not enough turns our dreams into jail cells (10:42) Clarity and deep connections are everything (12:18) How to overcome the disconnect between talent and payment (15:31) Focus stops you from creating a business that just pays the bills (18:46) Business Owner Types (21:29) There’s no magic wand (23:11) Prepare then do vs make a mess and be seen (25:45) Your genius is the unusual x-factor that is not duplicatable (28:23) The difference between leadership and participation (34:24) Justin’s Success Camp (35:15) Takeaways (38:41) How to lean into your blocks (40:29)

As a business owner, generating income is the most important activity you can undertake. But as a coach, one of the biggest questions we hear is “How do I price my programs or products?” In this episode, we delve into the key factors you need to consider as you price your program, to avoid undercharging or overcharging. When pricing your products or services, avoid just asking yourself “How much should this cost?” Instead, ask yourself “What is the transformation my client will achieve from my products or services and how much is that outcome worth?” WHAT YOU’LL DISCOVER IN THIS EPISODE: The many factors that go into pricing your products and services (2:50) How much time do you spend on delivering your services (4:50) How to come up with your pricing (5:15) What problem do you solve? (5:58) You’re not pricing the program, you’re pricing the transformation (6:49) Key things to think about as you price your programs (7:00) Cost of delivery, business overheads, profits (7:50) Finding yourself in the grind (8:40) Tying your prices to your self-worth and fear of hearing NO (9:15) The problem with overcharging (12:30) Being expensive vs overcharging (13:00) People think they are beginners because they are starting a new program or business (13:40) Recognize your value as an expert (14:40) Figuring out the number (15:55) Market research and focus group discussions (17:15) How to quantify what your services or products are worth (18:20) The importance of feedback (19:35) The value is your clients arrival in their new reality (19:57) Less is more (21:17) For full show notes and links visit: https://samanthariley.global/podcast/263/

Instagram gets a bad rep for being overwhelming with its features and algorithm. However, hair stylist-turned-business coach Tori Overmyer points out that it’s a very effective and free marketing tool for businesses to gain not just Instagram followers, but paying clients. In this episode, Tori shares her wealth of knowledge and expertise to help you transition followers into clients. WHAT YOU’LL DISCOVER IN THIS EPISODE: From hair stylist to business coach (01:22) Is Instagram right for your business? (02:20) Where do you start with Instagram? (03:17) Avoid being business “friendzoned” (09:36) Show up with powerful energy (10:58) Be clear about what you offer and don’t be afraid to sell it (12:23) How to transition followers to clients (13:26) Implement attraction marketing instead of cold pitching (17:01) How to create a captivating offer (20:54) Final takeaways on how to use Instagram for your business (22:00) For full show notes and links visit: https://samanthariley.global/podcast/262/

“Don’t die with the music still in you.” We all have everything we need within us, and the only thing that stops us are the stories we tell ourselves. Once you are able to move beyond the story, you can go do it. Go live it, go experience it, go be it. In this episode, I chat with Lisa Winneke, host of the Good News Guide. From her platform she shares information, ideas, and concepts to connect others with information to expand our minds and connect us with our hearts. Her inspiration and her WHY is to support people in reconnecting with the immense power that resides within them and from this place bring their dreams and visions to life. Join this open-hearted conversation that leads you back to knowing - you are more powerful, more beautiful, more extraordinary than you may have ever known. WHAT YOU’LL DISCOVER IN THIS EPISODE: The Good News Guide (01:45) Trusting yourself deeply (2:38) The value of integrity (3:40) From conceptualization to execution (7:24) Stepping into the vision as if it’s already done (8:08) Getting out of your way (8:40) Stepping beyond the limited mind (9:48) Soothing yourself (10:00) Aligning your thoughts, feelings, and actions (10:16) Your future self (11:07) Fear and ego (11:20) Accessing a deeper state of self (11:55) Asking the right questions (13:02) Disempowering questions (15:25) Building your audience (15:56) Knowing your WHY (16:50) Being outward-focused (19:57) Detaching yourself from the outcome (24:39) Things change and flow (30:30) Ever-expanding universe (30:54) Judgement of ourselves (32:00) Moving beyond the stories we tell ourselves (36:15) For full show notes and links visit: https://samanthariley.global/podcast/261/

Have you ever anxiously asked yourself: “What’s my purpose?” or “Why can’t I find my purpose?” But what exactly is a purpose? Why is it important? Do you seek it out or does it find you? In this episode, we drill into the meaning and importance of purpose, share our own purpose and give tips on how you can find your purpose. WHAT YOU’LL DISCOVER IN THIS EPISODE: What is purpose? (03:04) What’s our purpose? (04:40) The pursuit of joy and legacy more than money (06:50) Should your purpose be tied to your business? (08:20) Ask the questions and seek the answers to find your purpose (10:57) The value of open, philosophical debates (13:13) The importance of your purpose (14:39) Resources and tools on finding your purpose (15:25) For full show notes and links visit: https://samanthariley.global/podcast/260/

LinkedIn and email are two of the most powerful tools to find qualified leads if used correctly. However, if not executed well, most business owners and prospects on the receiving end will avoid engaging with you. When it comes to making a strong first impression, the first interaction with a lead or prospect can determine your success. So how do you use LinkedIn and email the right way to turn cold leads into potential customers? In this episode, we chat with Ryan O’ Connor, co-founder of Worth eCommerce, as he shares his lead generation strategies through LinkedIn and email marketing. Let’s dive in. LinkedIn and email strategy for business (3:00) Cold outreach (4:18) Personalizing your sales pitch (4:50) Showing you care and that you are different (5:50) Checking LinkedIn directories for finding leads (7:52) Finding your leads in multiple platforms (9:25) Importance of follow-up emails (11:10) Personalization process of reaching out (12:18) First email should be personal (13:34) How to write follow-up emails (13:57) Tips on subject lines in emails (15:20) Importance of case studies, results, and testimonials (17:05) Getting leads on a strategy call (18:40) Making sure your email domain is healthy (19:55) Using a separate email domain for clients (21:05) WHAT YOU’LL DISCOVER IN THIS EPISODE: LinkedIn and email strategy for business (3:00) Cold outreach (4:18) Personalizing your sales pitch (4:50) Showing you care and that you are different (5:50) Checking LinkedIn directories for finding leads (7:52) Finding your leads in multiple platforms (9:25) Importance of follow-up emails (11:10) Personalization process of reaching out (12:18) First email should be personal (13:34) How to write follow-up emails (13:57) Tips on subject lines in emails (15:20) Importance of case studies, results, and testimonials (17:05) Getting leads on a strategy call (18:40) Making sure your email domain is healthy (19:55) Using a separate email domain for clients (21:05) For full show notes and links visit: https://samanthariley.global/podcast/259/

Customer avatar. Client avatar. Ideal client avatar. Whatever you call it, it is one of the most important foundational elements to know when you’re building or growing a business or program. However, once this project is completed, it usually doesn’t get re-visited which mean down the track, it may not be aligned with your business anymore. In this episode, we dive deep into the importance of developing and knowing your ideal client avatar. We also share tips on how you can create and really get to know your ideal client avatar, and keep it aligned with your business. WHAT YOU’LL DISCOVER IN THIS EPISODE: Foundations of building a business (02:37) Who are you connecting with (03:33) Go beyond just the demographics, and into the psychographics (06:18) An avatar stops you from connecting with the wrong people (10:09) Keep your avatar front and centre(10:44) “What does Jean want to hear about right now?” (13:20) The client experience starts the first time a person sees you (16:01) The avatar will affect your content at different stages of the journey (16:48) Final tips (17:13) For full show notes and links visit: https://samanthariley.global/podcast/258/

Getting publicity is more than just landing an interview or a published article. It’s about making a decision to step into your highest potential and purpose, and impacting the lives of others. Publicity is about amplifying your work. When you put yourself out there and share your message, you are able to generate stronger leads for your business by creating an independent voice, building trust, and shedding a positive light on your company in front of your target audiences. In today’s episode, we chat with Publicity Expert, Selena Soo, on the importance and power of publicity. Selena shares the three main things the media is looking for which you can use as a guide when choosing what type of content to share. These strategies will help you go from a best-kept secret to an admired industry leader. We can stay in our small bubble and be the best-kept secret, only helping a handful of people or we can put ourselves out there and make a conscious effort to get our work in front of thousands of people to make a real impact. Are you ready to touch and change more lives? Let’s dive in. WHAT YOU’LL DISCOVER IN THIS EPISODE: Being a coach as an introvert (2:19) Inspiration through thought leaders and role models (3:05) Best-kept secrets (3:52) The importance of building connection (5:20) If there’s an opportunity, go for it (8:17) Seizing the opportunity (8:34) Asking for support and giving value (9:15) How to overcome the fear (10:00) The more we do things, the more we get better (11:18) The power of publicity (11:55) We are our worst critics (13:00) Don’t compare yourself to others (13:19) Showing up whole-heartedly and delivering value (14:40) Getting started despite the fear (15:58) What is publicity (16:30) Importance of publicity (18:55) Your audience is the most important thing in your business (19:30) Diversifying our marketing efforts (20:00) How do we know what to share and what not to share (22:19) How do you know if you’re ready for publicity? (24:20) For full show notes and links visit: https://samanthariley.global/podcast/257/

When done right, lead magnets can attract many new leads to your business. However, some lead magnets don’t do their job. They don’t entice readers and website visitors to share their emails and become part of a database. But what really causes these lead generation problems? What is the root cause? In this episode, we talk about five lead generation problems that you may have, and how you can fix them. For full show notes and links visit: https://samanthariley.global/podcast/256/

The About page is often the forgotten page. Many businesses forget that the About Us or About Me page is one of the most important in a website. It’s where people usually land when they enter your website. It introduces who you are, what you do, what you stand for, and how you help people. It’s one of the most powerful sales pages on the entire website if done correctly. In this episode, messaging strategist and copywriter Kathryn Thompson discusses the importance of the About page. She also shares tips on how to make this section pop while containing essential information. She also talks about issues that many people grapple with like being reluctant to toot our own horn or adding lead magnets on this page. Kathryn’s wealth of knowledge will make you view your About page in a different light after listening to this episode! WHAT YOU’LL DISCOVER IN THIS EPISODE: Kathryn’s business and services (01:32) The importance of the About Page (02:23) Balance being professional and showing your quirks and authenticity (04:12) What do you include on the page? (08:06) Touch on qualifications that are relevant to your audience (10:23) Toot your own horn (13:33) Writing in the third person vs the first person (15:34) Parts of the About page (17:37) The design aspect of the page (21:07) Lead magnets on the About page? (23:15) Other things to consider (25:33) Get a third perspective about your business (27:34) Write copy that converts (30:54) A final piece of advice (32:34) For full show notes and links visit: https://samanthariley.global/podcast/255/

Keeping and growing an email contact list is important for various reasons. It provides leads for sales, customers for new products or programs and a feedback and networking pool. In spite of its importance, though, some businesses still don’t have a list. In this episode, we share 7 strategies to start and grow your list. These strategies guarantee that you will move your social media or other contacts into your more reliable email database. We’ll also share how you can maximise the benefits of these strategies for your business. For full show notes and links visit: https://samanthariley.global/podcast/254/

Everyone wants financial freedom. However, many people believe that to get to this goal, you must work hard. In this episode, Jackson debunks the myth that hard work always leads to wealth. You don’t necessarily need to put in a lot of effort to achieve financial freedom. What you need is to work smarter and make money work for you instead of you working for your money. Jackson shares tips on where to begin, what levers to pull and how to get your fundamentals in place. For full show notes and links visit: https://samanthariley.global/podcast/253/

With the year just starting, many business owners are working on large projects to roll out during the rest of the year. But many of these projects take time, and sometimes need a quick cash injection to get them up and running sooner. In this episode, we will share six ways to bring more cash into your business so you can roll out those projects. These methods can be implemented at any time of the year whenever you need a quick injection of revenue. For full show notes and links visit: http://samanthariley.global/podcast/252

All women go through it, but many of us don’t talk about it. We shy away from discussing how our hormones affect our daily lives. We avoid talking about peri-menopause and menopause, and how it changes our physiology, cognitive and emotional states. To get the conversation going, in this episode I have a heart-to-heart talk with Holistic Health Coach, Cathy Carr. We discuss why women brush this conversation under the carpet, and the changes that happen in our bodies which can affect us daily. Cathy also shares words of wisdom for women who feel alone as they go through female cycles. WHAT YOU’LL DISCOVER IN THIS EPISODE: Let’s talk about menstruation and menopause (01:57) Grassroots: get to the root cause and your ancestral roots (11:53) One size does not fit all (13:08) How to know what food works for you (15:33) Middle age changes women’s lives (20:40) Manifestations and effects of stress (26:15) Stress: physical exercise (31:01) Stress manifests as fatigue and soreness (32:37) Female hormones are different (36:07) “Move in a way that makes you feel good” (39:01) How to get your mojo back (39:49) “You don’t need to go through this alone” (42:08) For full show notes and links visit: https://samanthariley.global/podcast/251/

As a business owner, you need to make money. However, you may be using just one revenue model, and missing other opportunities. This means you’re limiting your earning potential. In this episode, we share 6 revenue models that you can mix and match to increase your revenue. We discuss the pros and cons of each model. We also give examples and tips on how you could integrate each of them into your businesses. WHAT YOU’LL DISCOVER IN THIS EPISODE: Importance of using different revenue models for your business (01:40) Model #1 Payment upfront (3:51) Model #2 Continuity/Membership (7:24) Model #3 Milestone payments (11:00) Model #4 Payment in arrears (14:07) Model #5 Affiliate commissions/Partner payments (16:07) Model #6 Revenue share (19:13) Combining the models (22:51) For full show notes and links visit: https://samanthariley.global/podcast/250/

It takes guts to talk about things that make us uncomfortable, but we can’t put our heads in the sand. We need to open these conversations to ensure we grow our business in alignment with our values. One of these difficult topics is marketing practices. Unethical marketing has been with us for decades, and these practices sell dreams that pop like bubbles. In this episode, I have an insightful conversation with content strategist, writer and speaker Anfernee Chansamooth. We talk about the good and the bad that’s happening in online marketing today. We chat about marketers who care more about making a buck than a customer’s needs… Horror stories of coaches gone rogue... Things behind the scene that people never see… The grey areas of each issue… And tips and opportunities for 2021. WHAT YOU’LL DISCOVER IN THIS EPISODE: The reality behind the promise and dream of a six-figure launch (03:07) The value in a failed launch (07:19) What is authentic marketing and why has there been a shift in the market? (08:14) What is inauthentic marketing? (10:17) The grey areas depend on your values (12:36) False scarcity vs adding true value (14:30) Buyers’ touchpoints (18:32) You don’t know what’s happening in the background (20:38) Social media and marketing (22:14) How to balance adding value and charging a customer (25:38) How does the seller manage the conversation? (28:17) High-ticket pricing (33:54) When providers don’t deliver (37:28) Giving a testimonial is also a form of service (43:30) The biggest opportunities in marketing for 2021 (46:15) Building an audience vs building a community (51:40) A project to create a guide to authentic marketing (55:01) For full show notes and links visit: https://samanthariley.global/podcast/249

Do you want to make more income? Do you have a problem explaining what you sell? Many service providers can explain what they do and how they do it, but can’t explain in one sentence what they sell. A confused entrepreneur will have a hard time making a sale. A key to solving this confusion is simplicity. In this episode, we share 6 “Ones” that can simplify your business and help you make that important sale today. WHAT YOU’LL DISCOVER IN THIS EPISODE: A confused business owner can’t sell (01:33) Simplicity is key (04:01) The 6 Ones to create more income (09:32) One person (09:52) One problem (13:01) One product or program (14:55) One platform (15:32) One sales process (18:02) One million dollars (21:39) For full show notes and links visit: ‎https://samanthariley.global/podcast/248

It seems like January passed by in the blink of an eye. You may feel this way because you’ve been so busy working. But are you busy doing the right things? Or are you procrastinating? Is this busy-ness moving the needle towards your goals? In this episode, we discuss three tips on how to increase your visibility and attract leads. By establishing and re-establishing relationships using these methods, you continue the conversations with clients, instead of leaving them in the dark. You may also find opportunities in the least likely places. WHAT YOU’LL DISCOVER IN THIS EPISODE: Are you busy doing the right things or are you just procrastinating? (01:18) Moving to what you should be doing vs taking time out (02:40) What will make your day successful? (05:37) How do you show up to people? (09:19) “Low-hanging fruit” (10:17) How to reach out to someone you haven’t spoken to in a while (13:30) Emails keep your list warm (16:16) You can have varied engagements via social media (18:36) Take advantage of the power of personal outreach (21:07) For full show notes and links visit: https://samanthariley.global/podcast/247/

Have you ever had a challenge with effectively managing client expectations? Whether you have a new client or a client you’ve been working with for some time, setting and managing client expectations early and often is key to a lasting relationship. In this episode of the Thought Leaders Business Lab, we share the five-step process for dealing with expectations between you as the business owner, and your client. Managing client expectations is much easier when you set objectives and boundaries at the beginning of your relationship. It is essential that you share the same end goal as your client or customer. While unforeseen hiccups can happen at any phase of working with a client, there are ways to ease the situation and deal with problems as they arise. Of course, every project is different, but client expectation management is an art you can hone and master. WHAT YOU’LL DISCOVER IN THIS EPISODE: We can’t always get it right (2:50) When should you start setting up client expectations? (5:38) Checking in periodically with yourself and your client (6:16) Relationships are a two-way street (6:45) The process prior to signing up new clients (8:17) The foundation stage takes the most time and work (8:40) Celebrating small wins along the way (10:35) Breaking down the steps along the way to set expectations (11:20) Setting expectations per phase (12:33) The five-step process for dealing with misalignment of expectations (15:08) Step One: Acknowledging the breakdown (15:12) Being grateful vs being defensive (16:30) Step Two: Empathize with your client or customer (18:00) Step Three: Getting clarification of what’s going wrong (18:56) Step Four: Way forward (19:32) Step Five: Agreement of the way forward (20:45) Having check-in points with your clients (20:55) For full show notes and links visit: https://samanthariley.global/podcast/246/

The most efficient way to make money is to let your money work for you. This means taking control of your finances then using that control to further improve your financial stability. How can you set yourself up for financial security by making your money work for you? In this episode, I speak with Brian J Brown of Predictable Wealth Advocates, on building wealth and investing in your business. He shares his insights on having the right systems in place to set yourself up for success in this competitive world. Either you work for your money or your money works for you. The choice is all up to you. Are you setting your business and your future up for success? WHAT YOU’LL DISCOVER IN THIS EPISODE: What do I do with my money? (3:25) Putting money back into your business (4:29) Coming up with our own strategy (5:24) Listening to other people and copying them (5:44) Where do you start? (6:25) Where to put your money (6:40) Infinite banking (8:08) Stages of growing your wealth and business (10:18) Investing in your business (11:00) Difference of entrepreneurship and investment (11:39) Asset allocation (13:26) Two currencies: Money and time (15:40) Choosing both business and investment (17:12) For full show notes and links visit: https://samanthariley.global/podcast/245/

New Year’s is the time when many people start making their resolutions. But the thing about resolutions is that they often carry with them the weight of failure. Instead of a new year’s resolution, create a theme to carry you through your year instead. Choosing an overarching theme each year allows your year to take shape in various aspects of your life, versus setting goals in just one specific area. It’s a lens that we can use to make decisions in every area of our life. In this episode, Tim and I share the themes we each chose for this year, plus the 3 key areas to focus on when choosing yours. We hope this episode will give you some ideas to set up for a successful 2021. Share your thoughts with us in the Thought Leaders Business Lab Facebook Group! WHAT YOU’LL DISCOVER IN THIS EPISODE: Double down on know-like-trust (4:10) What is a theme? (4:39) How to come up with your new year’s theme? (5:20) 2021 is the year to niche down (8:25) Does this feel like flow? (12:30) 3 areas to focus on (13:36) What do you want your life to feel like? (14:50) Who do you want to work with? (16:27) Who do you want to have at your dinner table with your children? (17:00) Creating space to make room for the right clients (18:45) What do you need to do to 10x your income? (21:00) Saying yes too often (22:00) For full show notes and links visit: https://samanthariley.global/podcast/244/

Many people are afraid of pursuing their passions because of the fear that nothing will come from this pursuit. Some don’t even know what it is that they want to do in life. If you’re one of these people, then David Henzel’s story might resonate with you. David is a serial entrepreneur who has bootstrapped several successful businesses. A life-changing event made him realise that doing things out of love instead of fear results in success. In this episode, David shares his journey from a misfit in Germany to an entrepreneur in Los Angeles who makes an impact in many people’s lives. He shares the professional and personal lessons he has learnt after many bumps he has encountered along the way. David’s passion to provide value to other people shines so brightly that opportunities and success inevitably follow his work. WHAT YOU’LL DISCOVER IN THIS EPISODE: How David discovered his purpose and passion in life (01:13) Applying business principles to personal life (03:51) Pivoting from one venture to a portfolio of businesses (05:55) The birth of Upcoach (08:03) 2020 has made people reevaluate their lives and businesses (10:00) How to get clear on what you want to do (11:32) How to overcome your fears and do things out of love so you provide value (14:29) Good things happen when you provide value to other people (19:15) Don’t expect something back but always be open to opportunities (23:08) Importance of aligning your business with your mission, vision and values (25:48) Final tips to find your passion in life (34:20) For full show notes and links visit: https://samanthariley.global/podcast/243/

Businesses are built on partnerships. Partnerships are the easiest way to build, grow, and scale your business. In this episode, I speak with Laura Sprinkle and delve into the topic of affiliates, and how you can use them to scale your business. By partnering strategically and in alignment with your values, you can create a partnership program which is a win-win-win-win - that’s a quadruple win! Partnerships are an ecosystem, a group of people whose values aligned come together to serve the greater good. Want to learn how to leverage affiliates to scale your business? Let’s dive in... WHAT YOU’LL DISCOVER IN THIS EPISODE: What are affiliate partnerships? (2:06) How to use affiliate partnerships in the right way for your business (3:02) Making an impact with affiliates and clients (3:35) Win, win, win, win method (3:42) Money is meant to move and flow (5:34) Getting rid of the objections around affiliate marketing (7:05) Removing the negative connotation around affiliates (8:26) The ecosystem of business (9:48) Getting clear with your values in your business (10:04) Are your partners upholding their values? (11:00) Knowing if your partners align with your values and business (13:50) Start with the people closest to you (16:12) Transferring trust through partnerships (18:34) Start building relationships (21:00) Never expect anything in return (21:25) Technology used for affiliate partnerships (22:45) Numbers behind affiliate partnerships (27:13) Having leveraged programs (30:19) Growing the ecosystem of business and partnerships (30:50) What makes a successful affiliate campaign? (32:05) Phases of affiliate partnerships (32:40) For full show notes and links visit: https://samanthariley.global/podcast/242/

The overwhelm of running an online business in a rapidly changing world is something a lot of business owners feel. From building a website, to CRM, to SEO, and the systems & processes needed for your business, it’s easy to feel overwhelmed with all the tech stuff. Because of this, many business owners tend to shy away from technology; run from the things that can actually help to grow and scale your business. In this episode, I speak with Anke Herrmann, Business Coach and Tech Mentor. She shares her thoughts on what it is that makes tech difficult to understand, and how we can find this tech world so much easier to navigate, just by asking the right questions. Want to learn how to stop the overwhelm and tame the tech monster? Let’s dive in... WHAT YOU’LL DISCOVER IN THIS EPISODE: Building a business is a crash course in personal development (4:10) The things we find easy are often the most overlooked things (5:45) What is it that makes tech difficult? (7:20) Limiting beliefs that are holding you back (12:30) Knowing what tech you need for your business (15:35) Start with what you want to create (22:20) Reverse engineering the results you want to achieve (23:05) Getting clear on the questions you want to ask (23:25) What looks like a tech problem never is (24:40) How to know what tech to implement (29:10) Solving the wrong problem (32:00) Asking the right questions to solve your problem (34:10) For full show notes and links visit: https://samanthariley.global/podcast/241/

2020 was a crazy year. The world has been turned upside down and things will never be the same. But as we look to the future, let’s bring our learnings from 2020 into the new year. This episode, I speak with Kiri-Maree Moore and dive into how we are preparing for 2021 in our business and what we see as the challenges and opportunities in the new year. Strong relationships, connections and collaboration are more important than ever, as the main tools to grow your business. By being aware, prepared, and proactive, the pandemic will serve as a catalyst for positive change as we move forward into 2021. WHAT YOU’LL DISCOVER IN THIS EPISODE: Leaders giving from a full tank (4:30) Challenges faced throughout last year (6:00) Zoom fatigue (6:45) Fast-paced year vs time to slow down (7:13) Pivoting our business during the pandemic (10:49) Being more effective working online (16:26) Just because that was our norm, doesn’t mean that doesn’t need to be the norm moving forward (17:00) Taking control of things we can control (18:45) Pillars to hold our core business visions (20:25) Disruption, Innovation, Collaboration, Contribution (21:20) How decisions affect our business outcomes (22:45) The power of collaboration and partnerships (24:50) Building a core team for your business (27:38) Burnout and knowing when to take a break (31:00) Give yourself permission to take a break (32:39) What does refueling look like for you? (34:00) How to get excited about your business and work (34:39) The boundaries that need to be put in place (36:30) Taking time out for yourself can be collaborating with others (37:10) Curate spaces in our culture for refueling (38:26) Challenges that may come up in 2021 (40:40) The importance of consistency (42:15) The importance of transparency (44:50) Stop worrying about what others are thinking (47:30) The biggest advantage for this year (48:41) Creating data-driven decisions (49:50) The power of human connection (56:40) Join the discussion thread for this episode over at The Thought Leaders Business Lab Community Facebook Group. For full show notes and links visit: https://samanthariley.global/podcast/239

Although 2020 has brought us so many challenges, it has also opened up the opportunity to sit with ourselves and do a deep dive into what is truly important in life. As entrepreneurs, our health and wellness is the number one vital tool to help our business grow. The secret to why some entrepreneurs are able to succeed and sustain their business growth is because they first take care of themselves. In this episode, I talk with Heather Denniston, a seasoned chiropractor, on finding your wellness why, letting go of excess energy expenditures, and bringing light to the holes in your wellness strategy. Join us as we dive into how you can optimize your personal vitality to improve your health, grow your business, and live your best life. WHAT YOU’LL DISCOVER IN THIS EPISODE: Taking deep dives and getting quiet (4:57) Knowing the importance of reflection and the courage to act on it (5:57) Finding your joy, dreams (6:30) You are your own priority project (9:00) The importance of your health to your business (9:59) Energy Leakage Liability (12:26) Decision Fatigue (13:31) Pillars of the Wellness Amplifier Program (18:23) Creating a consistent pattern (22:21) Finding your wellness why (24:14) The benefits of staying healthy to move forward with your business (25:00) The power of habits (27:16) Morning movement and morning routines (28:42) 4 Chronotypes (30:55) Head down and head up time (31:25) Finding the routine and flow that works for you (33:00) Our mind and body are a partnership (34:50) Building self-compassion (38:08) For full show notes and links visit: https://samanthariley.global/podcast/238/

As entrepreneurs, we love to hack things - find the easy way, the fast way, and the pathway of least resistance. We normally focus on business processes, systems, and outcomes. But have you ever tried to hack your human? In this episode, I chat with Alexandra Laws, Peak Performance coach to elite athletes, on how you can hack your human to unlock your unique human code and release your own inner champion. Alex has decoded the strategies she used with professional athletes to achieve world class status and has now applied them to leaders and entrepreneurs so that you can achieve radical shifts in daily capacity, stamina and contribution to grow your business. Hacking your human means, having energy left over after meeting your mental, physical and emotional demands of the day. This way, you are able to make decisions faster and pivot in order to be resilient in your business and in life. Challenge yourself to be a different operating human every day by hacking your human. WHAT YOU’LL DISCOVER IN THIS EPISODE: Hacking your human (1:20) We are our business (2:01) Thinking outside of the box (3:40) Assessment tools (6:33) Hack your human instead of your human hacking you (7:03) POOP Acronym (8:00) Getting uncomfortable and find your inner champion (9:03) Realizing the benefits of breaking through your comfort zone (13:25) Uncomfortable = resilience (14:12) Hyper synchronicity (15:30) Being quick to pivot (16:37) Building your neural reserve (19:15) Looking at challenges with gratitude (20:40) Having a performance routine everyday (21:50) Building routines throughout the day (22:47) Getting control of your mind (25:10) REM sleep (27:10) Sleep is the number one mechanism to hack (27:42) For full show notes and links visit: https://samanthariley.global/podcast/237

Why did you start your business? What is the purpose of your business? By knowing your purpose for starting and growing your business, you can create a more sustainable one that you will enjoy for years to come. In this episode, I am joined by Lydia Lee as we delve into the importance of building a meaningful business that’s intentionally designed from your strengths, values, and personality. When your business is in alignment with your choices, values and strengths, you can show up as your best self for your clients and your business and live the lifestyle you truly desire. WHAT YOU’LL DISCOVER IN THIS EPISODE: Build a business you want to keep (2:18) Identify how your business aligns with your lifestyle choices (2:49) Getting clarity on what you can do (3:20) The more focused you are the more you can attract clients (4:16) The sweet spot (5:00) Deep interest is part of longevity (5:47) Impact of your work (6:19) How do you know what type of business to start? (8:14) Every breakdown, you can choose to have a breakthrough (10:47) There’s no success story that goes straight from A to B (12:43) Hustle mentality (13:45) Causing a disservice to yourself and your clients by burning yourself out (14:05) Finding balance when starting your business (15:10) Know where you are over committing and where you are under committing (16:55) What is enough for the life you want? (19:20) Work smarter, not harder. (19:40) Building a team for your business (24:02) Understand what is causing you pain or anxiety in your business (26:00) Commit to one thing really well (29:05) For full show notes and links visit: https://samanthariley.global/podcast/236

As a business owner, it’s important to look at your business holistically so you see the bigger picture. However, there are some parts of the business puzzle that are often overlooked. One of these is focus. In a day filled with so many tasks, how do you take the next step forward? What do you do when you’re overwhelmed by so many things and your inner drive for perfection freezes you in one spot? How do you even begin to know what you don’t know? In this episode, award-winning business and marketing coach Shannon Stone discusses the importance of focus in starting and expanding a business. She gives valuable tips on how to know which task to focus on, evaluate what works and what doesn’t, and what to do when you’re stuck in fancy procrastination mode. WHAT YOU’LL DISCOVER IN THIS EPISODE: You need to understand why you are implementing a strategy (02:56) The number one block that prevents business growth: inability to know what to focus on (04:41) Start with the symptoms and dissecting the individual components (06:40) Have a conversation with an expert (08:40) Focus on the next step forward (10:05) Continuously question the things that come up for you (11:29) Work through the overwhelm and the drive for perfection (13:06) Pushing against the comfort zone vs staying in it (14:11) Reflect on great and low points and what contributed to these events happening (16:02) Tips to know what works and what doesn’t (19:23) Find the balance between the big vision and how to make it happen (21:30) Importance of regular progress meetings to check up on “fancy procrastination” (24:08) Learn when the fancy stuff like websites or CRM are needed and when they’re not (25:27) Business can be easier through focus (29:37) For full show notes and links visit: https://samanthariley.global/podcast/235/ ‎

Whilst the global pandemic has led to many businesses experiencing a downturn, there is good news for some industries, including consultancy. As professionals and experts find themselves out of jobs, there’s been an upward trend of these specialists turning to consultancy and offering their expertise to organisations. However, knowledge and speciality are not enough to build and sustain a consultancy business. In this episode consultancy expert Michael Zipursky shares the steps and formulas to build, sustain and expand a consultancy business. WHAT YOU’LL DISCOVER IN THIS EPISODE: Trends in consultancy during 2020 (02:50) Don’t start with marketing; start with ideal client clarity using a niche scoring method (07:25) The three-part formula to develop your magnetic message (09:39) Apply your message to all your chosen platforms and materials (11:43) Reach out to your ideal client and add value to their lives instead of focusing on the sale (12:24) Consistent follow-ups win (14:10) Adjust your mindset from sales to long-term value-based relationships (16:34) Strategy vs Tactics (20:42) We all have a tremendous potential to take action (27:40) For full show notes and links visit: https://samanthariley.global/podcast/234/

Knowing the deeper “why” of your business provides the foundation on which to build everything else. There has to be a higher reason for your business aside from just making a profit. Having a clear and compelling brand purpose serves as your guiding star for all the decisions you make in your business - from the clients you attract, to the team members you bring on. Join us in this episode as we unpack the importance of brand purpose to drive your business forward. Purpose-driven companies outperform their competitors because they have a solid foundation for every action they do in the business. What is your reason for being besides making money? WHAT YOU’LL DISCOVER IN THIS EPISODE: What is a brand? (3:19) Managing your day-to-day work (4:09) Thinking in silos (5:10) Understanding your brand (5:25) Your brand is how others think of you (6:00) What is the importance of building a consistent brand? (7:40) Know, Like, Trust (7:55) Delivering the solution to your client’s problems (8:25) Revisiting your vision and mission to get more clarity (9:13) Bringing in the right team members (10:28) Unpacking the brand (12:10) What is your brand promise? (12:17) Difference of a vision and mission for your business (14:23) Brand purpose (15:30) Attracting an ideal client (21:31) For full show notes and links visit: https://samanthariley.global/podcast/233/