Business Growth Lab

The internet is noisy, and it’s becoming increasingly difficult to get your message to the right people. But, is that really so? The biggest challenge for coaches, course creators, and experts is standing out. And no-one wants to be the worlds best kept secret. Fortunately, there’s something that you can do about the cognitive bias happening online. What’s even better, it has nothing to do with external forces. The secret is within you. In this episode, I am joined by Glenn Allen who shares how you can stand out in today’s noisy market. Glenn is an expert at helping entrepreneurs launch their business or their digital courses online. Join us to hear Glenn’s practical knowledge on how to stand out online. WHAT YOU’LL DISCOVER IN THIS EPISODE: You may be in a vacuum - start to mute some voices (7:35) Make lemons into lemonade (11:52) Uncover your secret sauce (13:08) The Golden Lead Magnet (18:38) What’s their burning pain? (23:38) Find the right fit (27:11) Leave the bread crumbs to lead people (28:29) For full show notes and links visit: https://samanthariley.global/podcast/298/

We all struggle with productivity from time to time. But do you need to give your productivity a more permanent boost?Or are you busy being busy, and not focussing on the right things? Spending your time avoiding the jobs that are going to move the needle on your business? Right now, I’m seeing that people are really struggling to focus due to the uncertainty around the world - they’re anxious and wondering when all of this is going to end. For this reason, I’ve decided to make a quick-tip episode about boosting productivity. As business owners, we have to accept that sometimes we are under stress and unproductive. Rather than beating ourselves up, it’s important that we give ourselves the love that we need and work on boosting our productivity. It’s time to let go of decision fatigue and focus on what will move the needle for your business this week. Let’s dive in. WHAT YOU’LL DISCOVER IN THIS EPISODE: Start and end the day well (5:37) Work in short bursts (7:03) The benefits of co-working (9:20) What does your dedicated workspace consist of? (10:41) Notifications - the anxiety inducing bings and beeps (12:01) Project Management Software (12:59) Setting boundaries on your personal time (15:07) The importance of saying no (15:35) Calendar management (16:05) Exercise to raise your energy (17:37) For full show notes and links visit: https://samanthariley.global/podcast/297/

Do you want to grow your business using organic traffic? Attract sales without paying a single cent on ads or fancy funnels? Well, you’re in the right place. We’re often told that organic marketing means posting a tonne of content. After years of using this method, getting burnt out and going nowhere, Darius created an organic client attraction machine that helped him not just attract and increase his sales, but position himself as an expert in his niche. In this episode I’m joined by Darius Tan, or as his clients call him, ‘The Instagram Wizard’. Darius has been given this name due to his strategies around attracting clients organically through social media, and specifically Instagram. How does he get 100% of his clients organically? Let’s dive in and learn his method on how to grow a 6-figure coaching business using organic traffic. WHAT YOU’LL DISCOVER IN THIS EPISODE: Darius’ story (3:13) How you can build your audience on social media (9:20) Are you making this mistake with your content marketing? (11:53) Building an authority brand (17:15) Showing your core values through social media (21:55) Repetition is a good thing (27:06) How to DM without being spammy (30:56) Create actual assets (37:25) Not every prospect will be your client (45:00) Use the asset to bridge the gap (48:14) For full show notes and links visit: https://samanthariley.global/podcast/296/

This is part two of the 10 marketing mistakes to avoid in your business. Last Thursday, we shared five marketing mistakes we see people making. And today, we’ll share another five. These marketing mistakes are in no particular order so don’t think that the first 5 mistakes that we shared with you have a higher tendency to provide a bigger impact than the next. So, sit back, relax, and let’s dive in... WHAT YOU’LL DISCOVER IN THIS EPISODE: The mystery (2:35) Foundational elements of a successful business (5:07) All your eggs in one basket (5:54) The O.P.E.N. model (7:14) It’s all about me (12:04) Articulate the value that you provide (13:02) Just waiting (15:24) Explain clearly how to take the next step (17:07) One sided tennis match (21:02) Follow up (22:24) For full show notes and links visit: https://samanthariley.global/podcast/295

Having your message clearly understood by your audience is essential to your success. Specifically, creating powerful messaging that really matters. How can you create an effective marketing message that resonates with your potential clients? Are you sending a message that’s in alignment with your brand? In this episode, I’m joined by Ashlee Sang, who works with purpose-driven founders to get clarity around their brand messaging strategy. She’s helping them make an impact so they can grow their business. Brand messaging is the foundation of your business. If you can get this right, it will make everything you do in your business so much easier. WHAT YOU’LL DISCOVER IN THIS EPISODE: Ashlee’s Story (01:40) What is brand messaging (3:19) How to unpack your core message (7:31) Creating a message that stands out (10:33) Attract and repel (13:07) Your message is meant to evolve (17:31) It’s about the people you’re serving (20:11) The content pillars (23:30) Ashlee’s brand messaging template (27:35) For full show notes and links visit: https://samanthariley.global/podcast/294/

We all start business with the grand ambition to change the world in some form. Unfortunately, most of us don’t know a thing about marketing and sales and trying to figure out how to attract new customers or clients is why most businesses fail. In this two-part series, Tim and I will share the marketing mistakes that business owners need to look out for, and avoid. There are so many opportunities left on the table if you don’t have the right information to make your marketing efforts work for your business. Are you making these mistakes? WHAT YOU’LL DISCOVER IN THIS EPISODE: Most small business owners burn out (3:41) Wrong bait, wrong pond (6:34) Right customer avatar (7:14) Create the right message (9:54) Ten kids on the first date (11:30) Do you close your sales too quickly? (13:19) The shotgun effect (16:17) You’re the doctor, it’s your job to prescribe (17:55) Crickets (19:44) Metrics (23:20) For full show notes and links visit: https://samanthariley.global/podcast/293

Fear is one of the biggest factors holding people back, and overcoming fear is a huge part of daily life as an entrepreneur. Do you have the feeling that you’re not good enough? Do you have doubts that you’re not going to make it? Whatever you’re going through right now, no matter how bad it is, it could be preparing you for the opportunity of a lifetime. In this episode, Nikki shares how she overcame being a victim of sexual abuse, being broke, and homeless. Today, Nikki is a motivational speaker, author, empowerment coach, radio talk show, and podcast host. She’s a living, breathing testimony of the hidden opportunities lurking behind fear and difficulty. Don’t let the fear of failure hold you back. Now is the time to overcome them and build the life that you want. WHAT YOU’LL DISCOVER IN THIS EPISODE: Nikki shares her fears (4:40) Failure is learning (10:17) How to be courageous in the face of fear (11:52) Don’t give up on your dreams (14:20) Struggles are part of the process (16:21) The first step is easier (17:16) Reach out for help (19:11) Trust your gut (22:35) The personal heart checks (23:11) Find your WHY (27:26) Stop living someone else’s box (33:35) For full show notes and links visit: https://samanthariley.global/podcast/292

Lead magnets are what you give to your prospects in exchange for their contact details. We use multiple lead magnets in our business, and use them at different times depending on our promotions. They are an important part of your business to build your list and attract new leads. But not all lead magnets are created equal. For example, ebooks have a low perceived value as a lead magnet. On the other hand, the best lead magnets today are those that people believe have a deeper value. In this episode, Tim and I are going to share the three lead magnets that we’ve seen working very well right now. So, hop on as we tackle these top 3 lead magnet ideas to help you convert your prospects into opportunities. Gone are the days of PDFs with a “that’ll do attitude”. People don’t exchange their email address for something like that anymore. Instead, you need to give them something that will show your expertise and authority as a thought leader in your industry. WHAT YOU’LL DISCOVER IN THIS EPISODE: Tim’s most downloaded lead magnet (6:27) The marketing diagnostic tool (8:16) 20 questions to ask your business coach (9:18) Get an actual book (9:58) Author is an authority (12:56) Mini workshops (14:13) Challenges are opportunities (14:56) Give people quick wins (16:10) For full show notes and links visit: https://samanthariley.global/podcast/291/

Sales are the lifeblood of your business. But how can you sell effectively if people don’t trust you? Social media is busier than ever right now. Many people are reaching out and jumping straight into a sales pitch almost immediately. This strategy is unlikely to work because they haven’t built trust with their customers or prospects yet. Ari Galper is the world’s number one authority in trust-based selling, and in this episode he shares what he means by “trust-based selling”. Trust is the new currency, and sales have changed with the times. But, if you’re not aware how to pivot from the old way of selling, you’re going to have a hard time moving forward. What is trust-based selling and how important is it for you? You’re going to learn all about it in this episode. WHAT YOU’LL DISCOVER IN THIS EPISODE: Ari shares how he stumbled upon trust-based selling (1:28) Focus on building trust (7:25) Provide clarity instead of selling yourself (9:23) Show them that you can solve their problem (11:27) How to build trust at the beginning (15:00) Go below the iceberg (22:00) The sales roadmap (28:40) Let your prospect make the decision (33:09) For full show notes and links visit: https://samanthariley.global/podcast/290/

In Episode 281, we talked about what has worked and what hasn’t worked in our business in the past 12 months. We thought it would be great to do a follow up episode, and share how we implement new ideas in our business. In today’s conversation we share how we decide whether or not to run with an idea, and how we go about planning for a new project. We will take you behind the scenes for a sneak peak of our planning and implementation stage. We will also share the systems and processes that we use to ensure success for each phase of implementation. WHAT YOU’LL DISCOVER IN THIS EPISODE: The two questions to start with (3:00) Involve the stakeholders (3:48) Define what success looks like (4:32) Practice constant evaluation (6:09) Go back to your purpose (7:43) Know when to stop (8:31) What would you change (9:17) Take time out (13:20) Forward planning (14:19) The Good, Better, and Best Goals (15:44) What are you working on this week (17:09) For full show notes and links visit: https://samanthariley.global/podcast/289/

Are you a podcaster who’s wondering how to get high profile guests on your show? Getting the big names on board can be overwhelming and scary. However, there’s some key secrets to make it happen. Brett is the host of The Brett Allan Show. He interviews celebrities, comedians, and famous pop culture icons. In this episode, Brett talks about how to get more high profile guests on your show. From building relationships, to giving guests value, Brett shares his own methods in getting famous people to say YES. So, whether you’re starting out or you want to get to the next level of your podcasting journey, this episode is for you. WHAT YOU’LL DISCOVER IN THIS EPISODE: Find your voice (4:35) It’s all about the sale (7:34) Find a mentor (9:40) Just be you (11:10) You have to work hard (13:48) How to reach out (16:45) Success leaves clues (22:45) Become really tight on the topic (24:58) Relationship is key (27:30) How to make the sale (38:50) For full show notes and links visit: https://samanthariley.global/podcast/288/

When COVID-19 hit, it changed how we live, how we conduct our business, and how we operate on a daily basis. Glory’s music business was no exception. Her sales declined immediately. The teachers in her business were terrified because they were used to teaching in-person, and didn’t know how to transfer their skills to a virtual classroom. Thanks to her UMTC Lead Generator Program which eventually blew up, the once terrified teachers are now earning more teaching online music lessons than they were in-person. In this episode, Tim and I share our ideas on how to use Facebook to attract more leads to Glory’s business organically. We gave tips on how she could optimize her personal Facebook profile, Facebook Group, and her email list. Being a business owner is an adventure that never ends. Join our conversation with Glory and discover how to implement these Facebook tips to also improve your marketing strategy. WHAT YOU’LL DISCOVER IN THIS EPISODE: Glory shares how she grew her business organically (9:18) The importance of a clean email list (13:14) Break up your payment terms (17:16) Key marketing metrics (18:33) How to set up your Facebook profile (23:41) Create one featured image (25:57) Setting up the Facebook Group (28:05) Understand your numbers (33:40) For full show notes and links visit: https://samanthariley.global/podcast/287/

Are you automating your business processes? Are you curious about what benefits it would bring to the table? Sam loves the outdoors and has a degree in Environmental Science. After graduation, he decided to live in the mountains. His father was an entrepreneur, doing high level businesses. Today, this father and son help business owners to automate their marketing processes with Mobile Pocket Office. In this episode, I am joined by Sam Ovett. Sam talks about how automation helps entrepreneurs run a successful business while having more free time. This adventurer is having the best of both worlds: running a successful business and skiing volcanoes with his wife and brother, all at the same time. WHAT YOU’LL DISCOVER IN THIS EPISODE: 5 different stages of business (3:30) Sam tells how he got started (5:30) The most underrated marketing channel (12:47) Be human where it counts (13:29) The ecosystem of automation (15:45) The two categories of tracking (24:20) Create a funnel (27:19) Figure out what works in the market and automate it (46:03) Travel while doing business (46:23) For full show notes and links visit: https://samanthariley.global/podcast/286/

Have you noticed a disturbing trend on Facebook and Instagram with people reaching out to connect, and moving onto selling as quickly as 20 seconds? It’s like, “Hi! I’m pleased to meet you. What’s the biggest problem you have with getting clients right now?” The conversation goes quickly from connection messages to let me sell to you. It’s spammy and uncomfortable. On the other side, there are people who are so uncomfortable that they will be perceived for showing up like this, that they’re holding themselves back. They’re not expanding their network; they’re not speaking to new people, not posting new content, and not building relationships. Becoming a trusted thought leader is not just about the number of connections that you have but it’s about cultivating trust, giving value, and building relationships. In this episode, we’ll discuss best practices to position yourself as a trusted authority. WHAT YOU’LL DISCOVER IN THIS EPISODE: The story of Mr X (4:01) People will forget you if you don’t do anything (5:03) Cultivate trust (5:47) Offer value (8:26) Research people before you connect with them (8:56) Look at how you build the relationship (9:35) Have depth in your engagement (10:44) Trust opens new doors (10:50) Relationships are developed over time (11:10) For full show notes and links visit: https://samanthariley.global/podcast/285/

Do you find that no matter how much you earn, you still seem to be living week to week? Have you been struggling with money your entire life because you weren’t taught the basics of handling money effectively by your parents and your teachers? It’s not about how much money you’re making but it’s about how you’re handling it. More and more people are getting into debt even with their increasing income. Financial literacy and financial planning are very important yet so many people put their head in the sand. Even worse, most of the people we look up to don’t know how to teach us how to manage our money and wealth creation correctly. In this episode, Rennie Gabriel talks to me about how to handle your money and who you need on your wealth creation team. From being broke, to now giving away one hundred percent of his income to charities, Rennie is a living example of financial security through making his money work for him. WHAT YOU’LL DISCOVER IN THIS EPISODE: Making more money is not the answer (4:47) The difference between knowing and knowledge (6:36) Don’t be ashamed to ask for help (11:17) How the universe responds (13:07) Pay yourself first (17:22) Can you create wealth if you’re in debt? (18:55) Put your money in areas that you understand (22:56) Emulate what successful people do (25:30) Complete financial choice (30:06) Success comes from team effort (37:00) For full show notes and links visit: https://samanthariley.global/podcast/284/

Your ability to explain and articulate your thoughts in a simple way so your audience can easily understand your concepts, is one of the defining factors for your success as a thought leader. It’s all about making the complex simple. In this episode, Tim and I talk about the three mediums that we use to demonstrate our thought leadership, so you can start to unpack your intellectual property and unique ideas. We discuss: Visual models Acronyms Metaphors There are a lot of models out there but these three are a great place to start. We use them all the time and they have worked wonders for us over the years in building our brand. So, make sure to check them out, they’ll help you build better connections with your customers. WHAT YOU’LL DISCOVER IN THIS EPISODE: What is a visual model? (6:54) The importance of annotation (7:22) Match the visuals with your concept (8:11) Using acronyms (11:57) Create memory hooks (12:51) Metaphors (16:38) The application of metaphors (15:18) Using past experiences in your branding (19:35) Get a good depth of knowledge (21:26) For full show notes and links visit: https://samanthariley.global/podcast/283

Have you ever asked yourself these questions: Who are you? What are you here to do? Who are you here to serve? Finding your niche is essential both in life and in business. However, finding your niche is not just an external exercise. It starts with being genuine and authentic with yourself, and tapping into your purpose. In this episode, I am joined by Bev Adamo. She’s an internationally acclaimed coach who inspires and empowers women to lead a life of freedom and joy. Bev shares her genius on the subject of niching, and how to attract the right people for you to work with. WHAT YOU’LL DISCOVER IN THIS EPISODE: Focus on your purpose (4:15) How to discover your purpose (7:35) Do what you love (9:48) Choose harmony over balance (11:27) The Divine (12:56) What’s going on with your body (16:41) Why you’re getting stuck (18:00) People may think it’s woo woo, but it’s science (22:48) The Divine Appointment (28:40) What is it that you don’t want (34:39) Be courageous (38:05) For full show notes and links visit: https://samanthariley.global/podcast/282/

Implementing new ideas are important for business to stay fresh. Unfortunately, the fear of failure often comes along with these new ideas. The good news is, you can shift your mindset from the fear of failure to taking action by embracing the excitement of experimentation. By conducting an experiment vs implementing something new can take away the fear of failure and ensure the implementation is an exciting process. In this episode, Tim and I reflect on what has worked and what hasn’t for our business over the past twelve months. Join us as we chat about the experiments we have conducted and how the decisions we have made have helped us grow and scale our business. WHAT YOU’LL DISCOVER IN THIS EPISODE: How do you want your business to feel? (5:44) Exhaustion affects your decision-making process (7:01) Create time for yourself (8:41) Ensure you have a structure (9:33) The energy affects you and your business (12:44) Profit first (15:30) Organize your revenue (16:15) Be in control (18:40) Make it easier for your clients (22:51) Don’t be afraid to take action (29:38) For full show notes and links visit: https://samanthariley.global/podcast/281

Sales are the lifeblood of business. But, let’s face it, not all business owners or entrepreneurs like selling. Some even cringe when they hear the word. In this episode, Kate Hore-Lacy shares why she believes selling is more about psychology. She will help you shift your mindset, craft the right message, help you get more clients, and get paid without guilt. Become an empowered entrepreneur. It’s time to let your business reach new heights by making people’s lives better. Do you want to turn things around with your selling? WHAT YOU’LL DISCOVER IN THIS EPISODE: Kate shares how she started (2:50) Change your perspective (6:09) The best way to get motivated (6:51) How to craft a supercharged messaging (7:28) How to get clients to sign up (15:02) Change your mindset (18:22) Cookie cutter or unique to the individual? (21:17) Create a safe place (26:12) Help your prospects get a big breakthrough (28:44) Using closing questions (29:20) For full show notes and links visit: https://samanthariley.global/podcast/280/

Are you wondering how to reach more clients on social media? Do you know how to optimize it for your business? You’re in the right place. Joanne started her business in the middle of the pandemic. Her business was born out of stress and it led her into the love of motherhood. Fortunately, her background in Psychology helped her overcome her obstacles. In this episode of “Coaching Over Cocktails”, I chat with Joanne about how to optimize Facebook to attract new clients. Joanne is helping mothers cope up with their troubles through betterbeingme.com.au. Being a mother herself, she understood what mothers are facing on a daily basis. During this discussion, we talk about the opportunity available on social media and how she could optimize her social media platforms for greater advantage. WHAT YOU’LL DISCOVER IN THIS EPISODE: Start your business slowly (6:47) The importance of know, like, and trust (9:38) Optimize your Facebook profile (12:41) The #1 thing you need to get right on your profile (13:33) Your cover image should position you as the authority (14:02) Have a short authority piece (14:30) Place a call to action in your featured image(15:16) How to build relationships on social media (17:30) Use videos (18:02) Talk about the issues they’re ashamed to talk about (19:07) For full show notes and links visit: https://samanthariley.global/podcast/279/

One way to share your expertise is to write a book about what you know and what you’re good at. Many experts, however, find it hard to discover their unique message and flavour. In this episode, acclaimed author and publisher Jenn T. Grace shares her thoughts on the process of writing, niching and publishing. She also gives tips on how you can find your unique voice based on your passion, purpose, experience and expertise. WHAT YOU’LL DISCOVER IN THIS EPISODE: Jenn’s Purpose and how the universe gave her clues to discover it (01:26) “Change happens in business” (05:07) The ripple effect of change and clear messages (07:40) How to determine which part of your passion or expertise to focus on (11:24) Writing doesn’t have to be linear (15:24) How to unpack your unique piece (17:34) How deep is too deep for a niche? (21:49) Authors start in a broad place then narrow it down (25:27) Publish Your Author Lab (28:39) “Just start” (31:35) For full show notes and links visit: https://samanthariley.global/podcast/278/

Are you wondering how to grow your business online? What used to work in the past doesn’t mean it’ll still work today. If you want to grow your business this year, you need to position yourself to win. In this first episode of “Coaching Over Cocktails”, Tim and I are joined by Sashua Benay. Sashua is a transformation coach. She helps professionals go from the gridlock and frustration of their career to an empowered life. Sashua has been part-time in her business sashuabenay.com for a few years, and made the transition to full time during 2020. We had a chat with Sashua about what is holding her back right now, and gave her three simple ideas that she can implement straight away to grow her business. WHAT YOU’LL DISCOVER IN THIS EPISODE: Sashua’s business goals (4:38) The thirst for learning (13:52) Give yourself permission to rest (14:03) Set up your Facebook profile (16:16) Link your Facebook group to your profile (17:44) Build connection on Facebook (18:10) The importance of congruence (19:29) Interact with your prospects on Facebook (20:54) Work on your website (21:23) Put your free resource on your website (21:58) Speak to the curiosity of your customers (22:44) Your CRM is the brain of your business (24:17) For full show notes and links visit: https://samanthariley.global/podcast/277/

Live video is booming. Even more so because the pandemic has meant we are spending most of our time online. It has also become the entertainment choice of people. According to research, live video is being chosen above text-based content. Additionally, around 80% of people would rather watch a live video than read a blog post. In this episode, I speak with Ross Brand, one of the pioneers in the livestreaming field and named the world’s number 1 live streaming expert to follow on social media. He shares some tips to get started on your live streaming journey, content creation tips when live streaming, and how you can monetize it to grow your business. Now is the perfect time to focus on the power of online video and live streaming and seize the opportunity to grow your business. WHAT YOU’LL DISCOVER IN THIS EPISODE: What is Livestream Universe? (2:20) How livestreaming changed because of the pandemic (3:35) Live streaming is an audio medium (7:10) The importance of content creation (8:16) How content creators can bring live streaming into their content strategy (8:53) Trust strengthens when someone watches you live (18:25) What you get in livestream that you don’t get in pre-recorded mediums (19:10) You don’t need to be perfect when you’re live (23:02) Tips to starting your livestream journey (25:14) How to start and end a livestream (25:54) Two reasons we like to have the same beginning and ending in livestream (28:21) How to grow your brand online (29:34) Consistency is key (31:52) Just doing it is already 80% of the battle (33:25) Don’t do’s in livestream (35:00) For full show notes and links visit: https://samanthariley.global/podcast/276/

How can you create a remarkable business? What does a remarkable business look like? And what does it take to create one? We know the remarkable experiences that we have when we are consumers of other people’s products and services and we talk about those quite often. However, what isn’t talked about enough and what needs more internalizing are the experiences we give our customers. Are we giving them remarkable products or services? In this episode, we delve into what it takes to make excellence in business, the personal habits to focus on, and how you can show up as your best self for your business and your clients. WHAT YOU’LL DISCOVER IN THIS EPISODE: Can you be successful without being remarkable? (3:20) Personal branding and business (4:07) What does it mean to be remarkable? (4:23) Apologizing and owning whatever goes wrong in business (7:30) What it takes to make excellence in our business (9:30) Personal habits in business (10:50) How to show up as your best self (11:25) The quality and speed of our decisions (12:40) Diet and hydration to aid our decision-making (15:15) Small disciplines as your personal excellence (16:38) Mindset (17:16) The power of meditation and its different types (20:46) 30-day small discipline challenge (22:05) For full show notes and links visit: https://samanthariley.global/podcast/275/

Podcasting has seen a significant rise in popularity especially during the 2020 pandemic. More people are staying home and finding ways to stay motivated, productive, or entertained, and one way is by listening to their favourite podcast. Making money on your podcast is a dream goal for so many podcasters. Monetizing your podcast can help you pay for the costs of hosting and post-production, and can be used as passive income in the future as well. In this episode, we chat with Laura Bauder, a podcast strategist on the strategies you can use to generate leads and profit from podcasting. It is definitely possible for your podcast to generate income, especially if you use your show to build your brand and business in a way that serves listeners and potential clients. For full show notes and links visit: https://samanthariley.global/podcast/274/

Do you have an effective list building, and email marketing strategy? Email marketing plays a huge role in a lot of successful businesses. An email list is a great way to contact your customers, nurture potential leads, and turn them into buying customers. In this episode, we delve into the importance of growing and nurturing your email list. The do’s and don’ts when building your list, as well as strategies you can implement to achieve optimal results. Email is something that shouldn't be pushed to the side, especially if you want to grow your business and get more leads. It is integral to the growth and sustainability of your business. How are you prioritizing email marketing in your business? WHAT YOU’LL DISCOVER IN THIS EPISODE: The importance of an email list (1:56) Earned media vs owned media (3:00) Email marketing is one of the most valuable parts of your business (3:38) Email list and conversions (4:00) Changing the method of communication (4:56) Customer relationship management system (5:38) Difference between a CRM and an email marketing system (6:33) Marketing automation (7:53) Mistakes people make in email marketing (8:47) Applying segments and tags to your email list (11:13) The importance of your email subject line (14:00) Email overkill (20:00) Warming up a cold email list (23:05) For full show notes and links visit: https://samanthariley.global/podcast/273/

Many entrepreneurs have a big vision. However, challenges and roadblocks inevitably get in our way, usually on a daily basis. Depending on the resources and tools we have available, these determine how we deal with these blocks. In this episode, we delve into the shifts in mindset that you can make in order to step into the best version of yourself - not just for your personal benefit, but to also better serve your clients. WHAT YOU’LL DISCOVER IN THIS EPISODE: Roadblocks to your vision (01:08) How the brain works and how labels restrict us (01:57) The “a-ha!” moment (03:29) Everyone has different fingerprints and genetic blueprints (04:17) Peel away the layers to get to know a person (06:15) When you lose sight of your real vision (08:34) The difference between a vision and a goal (09:23) Storing feelings and emotions (12:19) How to create a new situation (13:40) When to touch base with your vision (18:36) Allowing circumstances to define you (20:53) “Are you having the time of your life right now?” (21:49) How to handle “human moments” (24:18) Tips to deal with triggers (26:10) Recognize how you operate (28:04) You don’t know everything there is to know yet (29:19) Performance driven neurology and achievement acceleration (30:17) Making sure it’s about the win of your client (32:25) The power of intent (33:04) For full show notes and links visit: https://samanthariley.global/podcast/272/

What are your goals for your business in the next month? Three months? One year? What are the steps you are taking to reach these goals?More importantly, what are the things holding you back and stopping you from reaching your next level? In this episode, we dive deep into the three areas we see holding coaches back from growing their business. The first step in eliminating these roadblocks is to become aware of them. What have you taken from this episode and what will you be doing differently in your business? Share your take-aways from this episode in the comments below. WHAT YOU’LL DISCOVER IN THIS EPISODE: To niche or not to niche - that is the question (4:37) The power of referrals (8:33) How to build a recognisable brand (9:49) You can’t read the label from inside the jar (10:40) The symptom of promoting multiple products and services (12:18) When to tweak your marketing funnel (15:20) Learning how to implement (16:13) Getting help from an expert to help with your implementation (17:10) If you’re not implementing, you’re invisible (19:38) For full show notes and links visit: https://samanthariley.global/podcast/271/

Part of the challenge of being an entrepreneur is that there’s no guidebook. We figure things out as we go. The same goes with creating and launching an online course. One of the most impactful ways to get your knowledge out in the marketplace, establish yourself as an expert in your field, and create passive income is through online courses. But launching and creating a successful online course is not always easy. In this episode, I am joined by Danny Iny and we delve into the reasons why people fail or struggle in creating their online programs and courses. WHAT YOU’LL DISCOVER IN THIS EPISODE: Failure is essential in an entrepreneur’s journey (7:08) Reasons why people struggle (8:36) How to make sure your course design will be attractive to the marketplace (10:00) How far should you niche down? (12:15) Getting feedback from the marketplace (13:56) Getting feedback from the right people (16:40) The world doesn’t owe you customers (17:25) The two sides of marketing (18:48) Lead generation (19:00) The right question to ask when marketing (23:00) Why selling to strangers is hard (25:19) Business can be simple, it’s just not easy (25:49) Why people fail in creating their online programs (27:58) For full show notes and links visit: https://samanthariley.global/podcast/270/

Collaborations are the least expensive yet far-reaching marketing tools you can have for your business. It’s something you can do whether you’re a new business owner or a veteran in your niche. Despite its multiple advantages, many business owners don’t maximise the full potential of this tool. In this episode, we dive deep into collaboration opportunities: what people do wrong, different types of partnerships, where to find collaborators, how to manage relationships and what opportunities you can do right now. WHAT YOU’LL DISCOVER IN THIS EPISODE: Collaboration opportunities when starting a business (02:07) Things that could go wrong (04:17) Thinking “what’s in it for me?” (04:29) Finding partners who are the right fit (07:03) The importance of ‘test runs’ (08:33) Different types of partnerships (10:48) Cross promoting (11:27) Referrals and affiliates (13:49) Jointly created products or programs (14:45) Where do you find partnerships? (15:25) Social media (15:44) Face-to-face networking (18:32) How to manage your relationships for the best outcome (19:24) Automations (20:29) Reach out and follow up consistently (24:03) Collaboration opportunities available to you (26:31) A challenge for you (27:41) For full show notes and links visit: https://samanthariley.global/podcast/269/

Living a life without resistance is possible through understanding and aligning with your human design. Human design is essentially learning the correct use of your energy. It is a deeper understanding of how you can best operate in the world, how to make things work for you and where to take action in life, and live on purpose. In this episode, I speak with Beath Davis aka “Doctor Purpose” and delve into how you can align to your design and create the business and life that you truly love. WHAT YOU’LL DISCOVER IN THIS EPISODE: What is human design? (4:12) Being 100% true to yourself (8:13) Human design is science (9:30) Human Design Types (10:39) How your body interacts with your environment (11:24) The manifester (12:00) The generator (14:35) The projector (17:08) The reflector (18:15) Applying your human design to your business (21:40) Flowing in life (27:43) Discovering your prosperity key (28:05) Understanding human design as a business coach (37:25) Master path and student path (39:14) Suffering is a choice (42:40) Setting your boundaries (44:20) For full show notes and links visit: https://samanthariley.global/podcast/268/

The pandemic has proven that change can happen at any moment. It’s an extreme example, but it’s our reality today. So, is there a way to protect yourself against uncertainties in the future? International bestselling author Jay Samit says yes, there’s a way. What’s even better, anyone can do it! In this episode, Jay shares his stories, inspiration and actionable tips on how to work and become self-made billionaires in a constantly changing world. WHAT YOU’LL DISCOVER IN THIS EPISODE: Mentoring from welfare to self-made millionaire in less than a year (01:18) The growth mindset and the Pygmalion Effect (04:29) Money redistribution vs wealth creation (06:45) Get insight from customers faster than the competition (10:01) Failing is part of the process so don’t prioritise fear (12:34) Insight and perseverance (15:51) People can change their mindsets by solving problems (17:19) Ideas are worthless, execution is more important (21:41) Tall Poppy Syndrome (24:18) There’s always a way to do it (26:54) Every business is a tech startup (31:59) Don’t fly solo (33:22) Takeaways (37:46) For full show notes and links visit: https://samanthariley.global/podcast/267/

In this episode, we give our answers to your questions. WHAT YOU’LL DISCOVER IN THIS EPISODE: How do you handle expectations around instant replies for emails? (02:01) Set expectations and boundaries (03:59) What do you do when you lose access to marketing channels that would otherwise give you exposure? (06:14) Connect and collaborate (07:23) What do you do if you’re invited to a networking event? (08:46) Check the value of the event (11:36) What could happen when you stop reaching out to stress crutches like coffee and alcohol? (13:50) Listen to your body (17:15)

The pandemic has changed how we communicate. No longer able to meet in person, we now need to conduct virtual meetings or online conferences. This change has led to a new set of challenges for many people, including camera anxiety, background problems and Zoom fatigue. In this episode, Communications Specialist Karin Reed shares some great tips on how to overcome issues with virtual meetings and make them more engaging and fun. WHAT YOU’LL DISCOVER IN THIS EPISODE: Look for business opportunities in the pandemic (01:01) Get more out of virtual meetings (02:35) Tips to overcome problems when presenting to a camera (04:41) Does it have to be a video meeting? (07:54) How to handle virtual group training (08:25) Tips to show up on video (11:17) Time, Action, People, Roles (16:30) For full show notes and links visit: https://samanthariley.global/podcast/265/

Are you following your own idea of success? Or are you living someone else’s definition and applied it to your life? What really is success and how do you achieve it? In this bonus episode I chat with Justin Cunningham and he breaks down what success means and why many people frustratingly can’t seem to achieve it. He also shares ways to overcome and lean into your blocks so you attain your true version of success. WHAT YOU’LL DISCOVER IN THIS EPISODE: Is your definition of success someone else’s idea? (3:22) Knowledge plus action is power (08:54) Evidence and safety stop us from shifting into greatness (09:26) Take small steps consistently and persistently (10:00) The inner story that we’re not enough turns our dreams into jail cells (10:42) Clarity and deep connections are everything (12:18) How to overcome the disconnect between talent and payment (15:31) Focus stops you from creating a business that just pays the bills (18:46) Business Owner Types (21:29) There’s no magic wand (23:11) Prepare then do vs make a mess and be seen (25:45) Your genius is the unusual x-factor that is not duplicatable (28:23) The difference between leadership and participation (34:24) Justin’s Success Camp (35:15) Takeaways (38:41) How to lean into your blocks (40:29)

As a business owner, generating income is the most important activity you can undertake. But as a coach, one of the biggest questions we hear is “How do I price my programs or products?” In this episode, we delve into the key factors you need to consider as you price your program, to avoid undercharging or overcharging. When pricing your products or services, avoid just asking yourself “How much should this cost?” Instead, ask yourself “What is the transformation my client will achieve from my products or services and how much is that outcome worth?” WHAT YOU’LL DISCOVER IN THIS EPISODE: The many factors that go into pricing your products and services (2:50) How much time do you spend on delivering your services (4:50) How to come up with your pricing (5:15) What problem do you solve? (5:58) You’re not pricing the program, you’re pricing the transformation (6:49) Key things to think about as you price your programs (7:00) Cost of delivery, business overheads, profits (7:50) Finding yourself in the grind (8:40) Tying your prices to your self-worth and fear of hearing NO (9:15) The problem with overcharging (12:30) Being expensive vs overcharging (13:00) People think they are beginners because they are starting a new program or business (13:40) Recognize your value as an expert (14:40) Figuring out the number (15:55) Market research and focus group discussions (17:15) How to quantify what your services or products are worth (18:20) The importance of feedback (19:35) The value is your clients arrival in their new reality (19:57) Less is more (21:17) For full show notes and links visit: https://samanthariley.global/podcast/263/

Instagram gets a bad rep for being overwhelming with its features and algorithm. However, hair stylist-turned-business coach Tori Overmyer points out that it’s a very effective and free marketing tool for businesses to gain not just Instagram followers, but paying clients. In this episode, Tori shares her wealth of knowledge and expertise to help you transition followers into clients. WHAT YOU’LL DISCOVER IN THIS EPISODE: From hair stylist to business coach (01:22) Is Instagram right for your business? (02:20) Where do you start with Instagram? (03:17) Avoid being business “friendzoned” (09:36) Show up with powerful energy (10:58) Be clear about what you offer and don’t be afraid to sell it (12:23) How to transition followers to clients (13:26) Implement attraction marketing instead of cold pitching (17:01) How to create a captivating offer (20:54) Final takeaways on how to use Instagram for your business (22:00) For full show notes and links visit: https://samanthariley.global/podcast/262/

“Don’t die with the music still in you.” We all have everything we need within us, and the only thing that stops us are the stories we tell ourselves. Once you are able to move beyond the story, you can go do it. Go live it, go experience it, go be it. In this episode, I chat with Lisa Winneke, host of the Good News Guide. From her platform she shares information, ideas, and concepts to connect others with information to expand our minds and connect us with our hearts. Her inspiration and her WHY is to support people in reconnecting with the immense power that resides within them and from this place bring their dreams and visions to life. Join this open-hearted conversation that leads you back to knowing - you are more powerful, more beautiful, more extraordinary than you may have ever known. WHAT YOU’LL DISCOVER IN THIS EPISODE: The Good News Guide (01:45) Trusting yourself deeply (2:38) The value of integrity (3:40) From conceptualization to execution (7:24) Stepping into the vision as if it’s already done (8:08) Getting out of your way (8:40) Stepping beyond the limited mind (9:48) Soothing yourself (10:00) Aligning your thoughts, feelings, and actions (10:16) Your future self (11:07) Fear and ego (11:20) Accessing a deeper state of self (11:55) Asking the right questions (13:02) Disempowering questions (15:25) Building your audience (15:56) Knowing your WHY (16:50) Being outward-focused (19:57) Detaching yourself from the outcome (24:39) Things change and flow (30:30) Ever-expanding universe (30:54) Judgement of ourselves (32:00) Moving beyond the stories we tell ourselves (36:15) For full show notes and links visit: https://samanthariley.global/podcast/261/

Have you ever anxiously asked yourself: “What’s my purpose?” or “Why can’t I find my purpose?” But what exactly is a purpose? Why is it important? Do you seek it out or does it find you? In this episode, we drill into the meaning and importance of purpose, share our own purpose and give tips on how you can find your purpose. WHAT YOU’LL DISCOVER IN THIS EPISODE: What is purpose? (03:04) What’s our purpose? (04:40) The pursuit of joy and legacy more than money (06:50) Should your purpose be tied to your business? (08:20) Ask the questions and seek the answers to find your purpose (10:57) The value of open, philosophical debates (13:13) The importance of your purpose (14:39) Resources and tools on finding your purpose (15:25) For full show notes and links visit: https://samanthariley.global/podcast/260/

LinkedIn and email are two of the most powerful tools to find qualified leads if used correctly. However, if not executed well, most business owners and prospects on the receiving end will avoid engaging with you. When it comes to making a strong first impression, the first interaction with a lead or prospect can determine your success. So how do you use LinkedIn and email the right way to turn cold leads into potential customers? In this episode, we chat with Ryan O’ Connor, co-founder of Worth eCommerce, as he shares his lead generation strategies through LinkedIn and email marketing. Let’s dive in. LinkedIn and email strategy for business (3:00) Cold outreach (4:18) Personalizing your sales pitch (4:50) Showing you care and that you are different (5:50) Checking LinkedIn directories for finding leads (7:52) Finding your leads in multiple platforms (9:25) Importance of follow-up emails (11:10) Personalization process of reaching out (12:18) First email should be personal (13:34) How to write follow-up emails (13:57) Tips on subject lines in emails (15:20) Importance of case studies, results, and testimonials (17:05) Getting leads on a strategy call (18:40) Making sure your email domain is healthy (19:55) Using a separate email domain for clients (21:05) WHAT YOU’LL DISCOVER IN THIS EPISODE: LinkedIn and email strategy for business (3:00) Cold outreach (4:18) Personalizing your sales pitch (4:50) Showing you care and that you are different (5:50) Checking LinkedIn directories for finding leads (7:52) Finding your leads in multiple platforms (9:25) Importance of follow-up emails (11:10) Personalization process of reaching out (12:18) First email should be personal (13:34) How to write follow-up emails (13:57) Tips on subject lines in emails (15:20) Importance of case studies, results, and testimonials (17:05) Getting leads on a strategy call (18:40) Making sure your email domain is healthy (19:55) Using a separate email domain for clients (21:05) For full show notes and links visit: https://samanthariley.global/podcast/259/

Customer avatar. Client avatar. Ideal client avatar. Whatever you call it, it is one of the most important foundational elements to know when you’re building or growing a business or program. However, once this project is completed, it usually doesn’t get re-visited which mean down the track, it may not be aligned with your business anymore. In this episode, we dive deep into the importance of developing and knowing your ideal client avatar. We also share tips on how you can create and really get to know your ideal client avatar, and keep it aligned with your business. WHAT YOU’LL DISCOVER IN THIS EPISODE: Foundations of building a business (02:37) Who are you connecting with (03:33) Go beyond just the demographics, and into the psychographics (06:18) An avatar stops you from connecting with the wrong people (10:09) Keep your avatar front and centre(10:44) “What does Jean want to hear about right now?” (13:20) The client experience starts the first time a person sees you (16:01) The avatar will affect your content at different stages of the journey (16:48) Final tips (17:13) For full show notes and links visit: https://samanthariley.global/podcast/258/

Getting publicity is more than just landing an interview or a published article. It’s about making a decision to step into your highest potential and purpose, and impacting the lives of others. Publicity is about amplifying your work. When you put yourself out there and share your message, you are able to generate stronger leads for your business by creating an independent voice, building trust, and shedding a positive light on your company in front of your target audiences. In today’s episode, we chat with Publicity Expert, Selena Soo, on the importance and power of publicity. Selena shares the three main things the media is looking for which you can use as a guide when choosing what type of content to share. These strategies will help you go from a best-kept secret to an admired industry leader. We can stay in our small bubble and be the best-kept secret, only helping a handful of people or we can put ourselves out there and make a conscious effort to get our work in front of thousands of people to make a real impact. Are you ready to touch and change more lives? Let’s dive in. WHAT YOU’LL DISCOVER IN THIS EPISODE: Being a coach as an introvert (2:19) Inspiration through thought leaders and role models (3:05) Best-kept secrets (3:52) The importance of building connection (5:20) If there’s an opportunity, go for it (8:17) Seizing the opportunity (8:34) Asking for support and giving value (9:15) How to overcome the fear (10:00) The more we do things, the more we get better (11:18) The power of publicity (11:55) We are our worst critics (13:00) Don’t compare yourself to others (13:19) Showing up whole-heartedly and delivering value (14:40) Getting started despite the fear (15:58) What is publicity (16:30) Importance of publicity (18:55) Your audience is the most important thing in your business (19:30) Diversifying our marketing efforts (20:00) How do we know what to share and what not to share (22:19) How do you know if you’re ready for publicity? (24:20) For full show notes and links visit: https://samanthariley.global/podcast/257/

When done right, lead magnets can attract many new leads to your business. However, some lead magnets don’t do their job. They don’t entice readers and website visitors to share their emails and become part of a database. But what really causes these lead generation problems? What is the root cause? In this episode, we talk about five lead generation problems that you may have, and how you can fix them. For full show notes and links visit: https://samanthariley.global/podcast/256/

The About page is often the forgotten page. Many businesses forget that the About Us or About Me page is one of the most important in a website. It’s where people usually land when they enter your website. It introduces who you are, what you do, what you stand for, and how you help people. It’s one of the most powerful sales pages on the entire website if done correctly. In this episode, messaging strategist and copywriter Kathryn Thompson discusses the importance of the About page. She also shares tips on how to make this section pop while containing essential information. She also talks about issues that many people grapple with like being reluctant to toot our own horn or adding lead magnets on this page. Kathryn’s wealth of knowledge will make you view your About page in a different light after listening to this episode! WHAT YOU’LL DISCOVER IN THIS EPISODE: Kathryn’s business and services (01:32) The importance of the About Page (02:23) Balance being professional and showing your quirks and authenticity (04:12) What do you include on the page? (08:06) Touch on qualifications that are relevant to your audience (10:23) Toot your own horn (13:33) Writing in the third person vs the first person (15:34) Parts of the About page (17:37) The design aspect of the page (21:07) Lead magnets on the About page? (23:15) Other things to consider (25:33) Get a third perspective about your business (27:34) Write copy that converts (30:54) A final piece of advice (32:34) For full show notes and links visit: https://samanthariley.global/podcast/255/

Keeping and growing an email contact list is important for various reasons. It provides leads for sales, customers for new products or programs and a feedback and networking pool. In spite of its importance, though, some businesses still don’t have a list. In this episode, we share 7 strategies to start and grow your list. These strategies guarantee that you will move your social media or other contacts into your more reliable email database. We’ll also share how you can maximise the benefits of these strategies for your business. For full show notes and links visit: https://samanthariley.global/podcast/254/

Everyone wants financial freedom. However, many people believe that to get to this goal, you must work hard. In this episode, Jackson debunks the myth that hard work always leads to wealth. You don’t necessarily need to put in a lot of effort to achieve financial freedom. What you need is to work smarter and make money work for you instead of you working for your money. Jackson shares tips on where to begin, what levers to pull and how to get your fundamentals in place. For full show notes and links visit: https://samanthariley.global/podcast/253/

With the year just starting, many business owners are working on large projects to roll out during the rest of the year. But many of these projects take time, and sometimes need a quick cash injection to get them up and running sooner. In this episode, we will share six ways to bring more cash into your business so you can roll out those projects. These methods can be implemented at any time of the year whenever you need a quick injection of revenue. For full show notes and links visit: http://samanthariley.global/podcast/252

All women go through it, but many of us don’t talk about it. We shy away from discussing how our hormones affect our daily lives. We avoid talking about peri-menopause and menopause, and how it changes our physiology, cognitive and emotional states. To get the conversation going, in this episode I have a heart-to-heart talk with Holistic Health Coach, Cathy Carr. We discuss why women brush this conversation under the carpet, and the changes that happen in our bodies which can affect us daily. Cathy also shares words of wisdom for women who feel alone as they go through female cycles. WHAT YOU’LL DISCOVER IN THIS EPISODE: Let’s talk about menstruation and menopause (01:57) Grassroots: get to the root cause and your ancestral roots (11:53) One size does not fit all (13:08) How to know what food works for you (15:33) Middle age changes women’s lives (20:40) Manifestations and effects of stress (26:15) Stress: physical exercise (31:01) Stress manifests as fatigue and soreness (32:37) Female hormones are different (36:07) “Move in a way that makes you feel good” (39:01) How to get your mojo back (39:49) “You don’t need to go through this alone” (42:08) For full show notes and links visit: https://samanthariley.global/podcast/251/

As a business owner, you need to make money. However, you may be using just one revenue model, and missing other opportunities. This means you’re limiting your earning potential. In this episode, we share 6 revenue models that you can mix and match to increase your revenue. We discuss the pros and cons of each model. We also give examples and tips on how you could integrate each of them into your businesses. WHAT YOU’LL DISCOVER IN THIS EPISODE: Importance of using different revenue models for your business (01:40) Model #1 Payment upfront (3:51) Model #2 Continuity/Membership (7:24) Model #3 Milestone payments (11:00) Model #4 Payment in arrears (14:07) Model #5 Affiliate commissions/Partner payments (16:07) Model #6 Revenue share (19:13) Combining the models (22:51) For full show notes and links visit: https://samanthariley.global/podcast/250/

It takes guts to talk about things that make us uncomfortable, but we can’t put our heads in the sand. We need to open these conversations to ensure we grow our business in alignment with our values. One of these difficult topics is marketing practices. Unethical marketing has been with us for decades, and these practices sell dreams that pop like bubbles. In this episode, I have an insightful conversation with content strategist, writer and speaker Anfernee Chansamooth. We talk about the good and the bad that’s happening in online marketing today. We chat about marketers who care more about making a buck than a customer’s needs… Horror stories of coaches gone rogue... Things behind the scene that people never see… The grey areas of each issue… And tips and opportunities for 2021. WHAT YOU’LL DISCOVER IN THIS EPISODE: The reality behind the promise and dream of a six-figure launch (03:07) The value in a failed launch (07:19) What is authentic marketing and why has there been a shift in the market? (08:14) What is inauthentic marketing? (10:17) The grey areas depend on your values (12:36) False scarcity vs adding true value (14:30) Buyers’ touchpoints (18:32) You don’t know what’s happening in the background (20:38) Social media and marketing (22:14) How to balance adding value and charging a customer (25:38) How does the seller manage the conversation? (28:17) High-ticket pricing (33:54) When providers don’t deliver (37:28) Giving a testimonial is also a form of service (43:30) The biggest opportunities in marketing for 2021 (46:15) Building an audience vs building a community (51:40) A project to create a guide to authentic marketing (55:01) For full show notes and links visit: https://samanthariley.global/podcast/249