Build Your Copywriting Business

As the holidays season begins, you may start to wonder if you should adjust your copywriting business, like how often you pitch or what your current rates are. In this episode, Nicki and Kate explain why you need to keep pitching clients and why discounts only hurt you as a copywriter. Learn everything you need to know about pitching clients during the holidays and what could happen to your business if you don't. Plus, get insight on why offering discounts to your rates is not something you ever want to do. --------------- Get Free Copywriting Training here

Your career doesn't have to stop with one-to-one services. Eventually, you can grow your copywriting business into an agency! Michelle Fernandez did exactly that and built her own agency that specializes in paid media and funnel building. Michelle talks with Nicki and Kate about how she started her agency, what she looks for in a copywriter, and other best practices for running an agency successfully. --------------- Get Free Copywriting Training here

Nailing your pitches to clients is essential to landing consistent and high-paying work. In this laser copy coaching session, Victoria joins Nicki and Kate for advice on how to craft her pitches to help her land more work. Tune in for best practices when it comes to building and sending your pitches to a variety of different clients! --------------- Get Free Copywriting Training here

The best way to learn to do something (like copywriting) is to learn it from someone who’s actually done it. That includes learning from their mistakes as well as their successes. And that’s exactly what you can do by listening to this episode. Nicki and Kate dive into the biggest mistakes that they’ve made in their careers and what they could’ve done differently in each situation. Listen and learn how you can prevent yourself from making the same errors in your career! --------------- Get Free Copywriting Training here

If you add more services, you’ll have more clients and earn money faster, right? Not quite. It’s all too easy to spread yourself too thin when starting out as a copywriter. Instead, the fastest way to get going and start earning money is to focus on copywriting! --------------- Mentioned on This Episode: https://filthyrichwriter.com/podcast/the-seo-copywriting-myth/https://filthyrichwriter.com/podcast/what-does-a-copywriter-not-do/ --------------- Get Free Copywriting Training here

Your copywriting career can be whatever you want it to be. Carli De La Cruz is a star CCA Student that used her copywriting skills to grow into a social media manager. Carli speaks with Nicki and Kate about how she scaled from a social media internship to social media manager and key lessons that she learned along the way. --------------- Get Free Copywriting Training here

There are various copywriting metrics that can be partially attributed to your work. But, there are a few things you need to know about copywriting metrics and what they can and can’t tell you. In this episode, Nicki and Kate are explaining the must-know details surrounding metrics including the factors that go into them, when you should and shouldn’t use them, and how much impact your writing actually has on the final results of a project. --------------- Get Free Copywriting Training here

There are tons of benefits to working as an on-staff copywriter that tend to get overlooked. James is a CCA student who went from successful freelance copywriter to thriving on-staff copywriter. James shares what he loves most about working on-staff and the ways it’s helped him grow as a writer. -------------- Mentioned in This Episode Ep. 67: Copywriting as a Creative Outlet for an Actor – James’s StoryJames’s PortfolioHubspot Copywriting Portfolio Examples3 Knockout Copywriter Portfolios and Why We Love Them --------------- Get Free Copywriting Training here

It’s time to master your money mindset so you can get absolute control over your finances! Brie Sodano joins the podcast to talk about the most common struggles around money and shares how you can overcome them. She sits down with our hosts, Nicki and Kate, to discuss how you can escape your comfort zone and develop a healthier relationship with money which will help you hit your financial goals. --------------- Mentioned on This Episode Sheep to SharkFollow From Sheep to Shark on InstagramFollow From Sheep to Shark on YouTube --------------- Get Free Copywriting Training here

Working from home is awesome, but it can get a little dull staring at the same four walls of your home office. In this episode, Nick and Kate are sharing the best practices for taking advantage of the freedom you have to work from anywhere. Our hosts talk about their favorite away-from-home spots to work from, necessary items for being a digital nomad, and best practices for working with clients while on the go. --------------- Mentioned on the Episode 6 Must-Pack Items to Write Copy Overseas Related Links How to Become a Digital Nomad CopywriterNote: CCA students, you have access to Laurel Van Woerkom‘s session Life Liberation: Taking the Leap to Location Independence. You can find it on your CCA dashboard under Special Events > Summer Freelance Summit 2022. --------------- Get Free Copywriting Training here

Kate and Nicki are speaking with CCA Student, Poorva Misra. Poorva joined the CCA in 2020 after losing her marketing job during the pandemic. She was joined shortly after by her husband and launched their agency Stratus Media. Not only did Poorva start an agency, she also took the remote work opportunity to move all the way to Costa Rica! She shares her journey to running an agency abroad, the challenges that she’s faced and the wins that she’s had in this episode! --------------- Mentioned on This Episode Poorva’s Agency WebsitePoorva’s LinkedIn Related Links Listen to more CCA Student Stories7 Tips Living the Digital Nomad Lifestyle as a Copywriter6 Must-Pack Items to Write Copy Overseas --------------- Get Free Copywriting Training here

Even if you’ve decided that the freelance life is the only option for you in your career, there are still good reasons to apply for full-time jobs. And we will tell you why! In this episode of the podcast, Nicki and Kate are diving in the why and how you should be applying to full time jobs as a copywriter. There can be a lot of benefits to applying to these listings–as long as you are doing it the correct way. --------------- Related Links What to Do Before Your Copywriting Interview (Part 1 of 3)Why Companies Requiring Experience for Copywriting Jobs is a Good ThingSuper-Charged Job-Hunting TacticsResume WoesThe Best Copywriter Resumes --------------- Get Free Copywriting Training here

Inspired by a question we get often about what copywriters actually do, Nicki and Kate are talking in this episode about what copywriters do NOT do. They walk through the other roles that you might encounter when you start out in the marketing world that you might feel like overlap with your role as a copywriter–but they actually don’t. Some clients might expect that you have all these other skills on top of your copywriting expertise. But, savvy clients know that if they want a copy expert, they shouldn’t expect you to be handling more than just the copy. The key is to stay focused on becoming the best copywriter you can be and keep taking steps towards your goals! --------------- Mentioned on the Episode What Do Copywriters Actually Do?What is Copywriting?The SEO Copywriting Myth Related Links Should I Combine Copywriting and Graphic Design Services?The Truth About SEO Copywriting --------------- Get Free Copywriting Training here

Since we last talked to Kate Kosydar in 2020, her business has grown exponentially—she hit $10,000/month. But this is the best part: she did it working part-time! Nicki and Kate caught up with Kate K to discuss what she’s learned over the past 3 years on her copywriting journey. She discusses the challenges of balancing work time and family time and how outsourcing has helped her deliver the best work for her clients while hitting her financial goals. Mentioned on This Episode Listen to Kate's first BYCB podcast interview from mid-2021Kate K's portfolioKate K's Instagram Related Links How to Be a Part-Time Copywriter From HomeWhat is a Creative Brief?The One Thing Every Successful Copywriting Project Starts WithA Copywriter’s Digital Toolkit --------------- Get Free Copywriting Training here

As technology advances, you may be concerned about the threat of artificial intelligence to the copywriting industry. Fear not, because AI will not be taking jobs from copywriters anytime soon! In this episode, Nicki and Kate explain why AI can’t replace the work that copywriters do. Listen in to hear about all of the ways copywriters are irreplaceable partners to clients, even compared to artificial intelligence. --------------- Get Free Copywriting Training here

At the beginning of 2022, CCA student and CCA student coach Stacy Corneau went full-time freelance for the first time. Six months later, and she'd already hit six figures. Hitting a massive income goal in half the time is an incredible achievement and Stacy is digging into how she got there. In this episode, she shares how she has learned to strategically map out her business goals, gained confidence as a business owner, and her keys to always improving as a copywriter. Mentioned on the Episode Stacy's Portfolio --------------- Get Free Copywriting Training here

The key to growing you copywriting business to reach your goals and live your dream career? Focus and patience. It’s easy to get distracted and think about adding more services or learning new skills, but this will only hold you back. In this episode of the Build Your Copywriting Business podcast, Nicki and Kate share what they’ve learned about staying focused on your true goal at all times and battling the resistance that can knock you off your path. --------------- Get Free Copywriting Training here

Have you ever wondered how a freelance copywriting income might compare to an on-staff income? Lucky for you, we are catching up with CCA Student turned student coach, Stuart Tarn, and he’s sharing all of the details about his move from on staff to freelance. In this episode of the Build Your Copywriting Business podcast, Nicki and Kate speak with Stuart about how he’s actually making more money freelancing, how he’s improved as a copywriter, and unique ways that he’s found to help his clients find solutions to their specific challenges. Mentioned on This Episode Listen to Stuart's first BYCB podcast interview from early 2021Stuart's portfolio --------------- Get Free Copywriting Training here

It’s time to myth-bust: there’s no such thing as an SEO copywriter! While you may have seen job listings for this role or even copywriters who call themselves SEO copywriters, it’s not a real thing. In this episode of the Build Your Copywriting Business podcast, Nicki and Kate explain why SEO copywriting is a myth and break down some of the confusion surrounding it. --------------- Get Free Copywriting Training here

Today we are taking an inside look at a Laser Coaching session with Comprehensive Copywriting Academy student, Kay. Recently, Kay landed a new role as an on-staff copywriter, but she still feels some imposter syndrome in her new role as an on-staff copywriter. In this episode of the Build Your Copywriting Business podcast, Nicki and Kate offer Kay advice on how to battle any discomfort she feels in her new position and how she can ask for and use feedback to continue to improve her skills. --------------- Get Free Copywriting Training here

In your copywriting career, it’s likely that you’ll be asked to sign an NDA (non-disclosure agreement) or a non-compete agreement. These are standard documents businesses ask you to sign so that they can feel comfortable letting you in on internal secrets in order for you to do your best work. In this episode of the Build Your Copywriting Business podcast, Nicki and Kate explain all of the need to know details surrounding each document and how to handle them throughout your copywriting career. --------------- Get Free Copywriting Training here

Ever feel like you haven't quite found the answer to "what do you want to be when you grow up?" You're not alone. A former teacher, salesman, and archeologist, George Gorringe tried several careers before finding one he loved: copywriting. In this episode of the Build Your Copywriting Business podcast, Nicki and Kate speak with CCA student George about his quick rise to success in his first year of copywriting. He digs into what interested him about copywriting, the large clients he works with, and what he did to find copywriting success so quickly. Mentioned on This Episode George’s PortfolioGeorge’s LinkedInGeorge’s Facebook Related Links Great Summer Jobs for TeachersHer Goal Was to Replace Her Teaching Income in 5 Months. She Did it In 6 Weeks. --------------- Get Free Copywriting Training here

In this laser coaching session Nicki and Kate help CCA student, Karen, find confidence as an older writer learning something new in copywriting. Our hosts help Karen see the unique value that she brings to the table, help her fight the resistance towards taking her first steps and give advice on sending pitches to clients. --------------- Get Free Copywriting Training here

In today’s episode of the Build Your Copywriting Business podcast, Nicki and Kate are sharing why becoming a faster writer should not be one of your goals in your copywriting career. Despite what you may think, faster writing doesn’t equate to better writing. Listen in as Nicki and Kate explain why your writing speed isn’t as important as you think and why you won’t get faster as you become a better copywriter. Related Links The Case for Slowing Down: Fast Copywriting Doesn’t Equal Better Copywriting --------------- Get Free Copywriting Training here

In this episode, Nicki and Kate are talking about when you should work for free as a copywriter; which is basically never! The hosts explain why some copywriters offer to work for free and why offering your services for free will ultimately hurt your career. Listen to this episode to hear Nicki and Kate share what you can do to prove yourself instead of working for free and how to avoid situations where you might not get paid what your expertise is worth. Related Links What is a Copy Test and Should You Do One?The Importance of Spec Ads in Your Portfolio --------------- Get Free Copywriting Training here

In this episode, you’ll get an inside peek at what coaching looks like in the CCA through this laser coaching session with CCA student, Alex. Nicki and Kate help Alex with her approach to sending pitches to potential clients, specifically agencies. Enjoy this episode and be sure to take note of the how you can improve your pitches to clients as well as your mindset around sending them. --------------- Get Free Copywriting Training here

In this episode, Nicki and Kate are digging into some common worries that all copywriters (especially new ones) run into. They discuss the top 10 stressors that aren’t necessary to your success and why you don’t actually need to worry about them! Fortunately, most of the common stressors are based on misconceptions around copywriting; they are based around things that we think, not things that are actually true. Dive into this episode so you can grow your copywriting career without any unnecessary stress from myths in the industry. --------------- Get Free Copywriting Training here

Today Nicki and Kate are joined by special guest and Comprehensive Copywriting Academy student Mike Lamb. Our hosts and Mike discuss how he landed his senior copywriter position and the path that led him from his past career as a compliance officer to becoming a successful copywriter. Listen to today’s episode for insights Mike has learned throughout his journey as a copywriter including how to stand out when applying to on-staff roles or sending pitches, opportunities available for copywriters, and his advice for brand new copywriters. --------------- Get Free Copywriting Training here

Throughout your copywriting career, you’ll work with so many clients that you love! But, there will be times when you need to end your relationship with a client. It’s important to know when it’s time to part ways with a particular client so that you don’t have to work through any unnecessary stress. Remember, you are in charge of your career, including who you work with. In today’s episode, Nicki and Kate share their best practices for identifying when to split with a client, when to tell your client you’re leaving, and how to have the conversation with them. ------------------- Get Free Copywriting Training here

Today, Nicki and Kate are joined by mindset coach, Mindi Huebner, to discuss how copywriters can rewire their brain and adjust their mindset to overcome limiting beliefs. One particular belief they cover is the “Scarcity Mindset”. This is the sensation some copywriters experience where they feel like there isn’t enough opportunity for them to consistently land clients. Listen to this episode for Mindi’s powerful insights on how you can embrace your limitlessness, overcome the scarcity mindset, and rewire your brain for success in copywriting and in life as a whole. Mentioned on this episode: Book a breakthrough session with Mindi Follow Mindi: TikTokInstagramLinkedInFacebook --------------- Get Free Copywriting Training here

In this bonus episode Nicki and Kate discuss why economic uncertainty doesn’t mean you should panic as a copywriter. In fact, they dive into why tough times lead to more opportunity for copywriters. Listen to learn why recessions and tough times don’t affect copywriting in the ways that they affect other industries. Plus, find out how you can have a huge impact on the success of businesses by helping them get through tough times. --------------- Related Links Recessions Can Be *Great* For Copywriters. Here’s Why.Ep. 41: Actual Freelance Copywriting Salary: Digging Into One Copywriter’s Numbers --------------- Get Free Copywriting Training here

Choosing a niche for your copywriting business is a decision that shouldn’t be taken lightly. It can limit your options as a copywriter, so you want to be sure that this niche is something that’s right for you before making it the focus of your business. But, choosing a niche can also allow you to solely work with the type of client or the medium that you love the most. So, today Nicki and Kate are giving you everything you need to know about when it’s right to choose a niche and the best way to choose one. Our hosts also share how you can target one industry or type of project without formally making it your niche. --------------- Get Free Copywriting Training here

Today we are taking an inside look at a Laser Coaching session with Comprehensive Copywriting Academy student, Joe. Joe is setting up a plan to transition into a full-time freelance copywriting career. In this episode of the Build Your Copywriting Business podcast, Nicki and Kate offer Joe assistance with building his plan for his full-time freelance career and share insights on how he can adjust his pitching to help him prepare for this next step in his career. --------------- Get Free Copywriting Training here

Meet Christina, a Comprehensive Copywriting Academy student and public school teacher turned copywriter extraordinaire. When Christina left teaching, she knew that her next career needed to be doing something she loved, but still flexible enough to fit the needs of her family picture. That's why she originally had the freelance-or-bust mindset. But, after successfully freelancing for a year, a can't-pass-this-up opportunity presented itself. In this episode, Christina talks to Nicki and Kate about the factors that led her to take an on-staff opportunity and how it was still aligned with her goals—even though she originally thought freelancing was the only path forward! She also discusses why she got into copywriting in the first place, how it fits her career needs perfectly, and what she loves the most about being an on-staff copywriter. --------------- Get Free Copywriting Training here

Today's episode features an inside look at a live coaching session with Comprehensive Copywriting Academy student, Michelle D. Nicki and Kate help her out with her process for sending pitches and follow-ups to prospective clients. In this session, Nicki and Kate help Michelle rework her process for sending great follow-ups to potential clients. Listen in to this 10-minute Laser Coaching session for an inside look at what it's like to be a CCA student. --------------- Get Free Copywriting Training here

The collaboration that goes into copywriting can be the most exciting part of the job–but there are times that a client will do something that makes working with them a little less fun. But, that doesn’t mean they are bad clients! Every time a client does something that irritates you or makes it more difficult for you to do your job, there’s an opportunity there for you to help them become better clients and for you to improve your process as a professional. In this episode of the Build Your Copywriting Business podcast Nicki and Kate are walking you through the difficult situations that come up the most. They share ways that you can positively respond to each challenge and give guidance on how you can prevent the issues from popping up in the first place. Enjoy! --------------- Get Free Copywriting Training here

As you may already know, Filthy Rich Writer is celebrating its 10th anniversary this year! Over the last decade, Nicki has collected some crucial lessons that are too good not to share about running her own business. If you’re looking for the most need-to-know insights as a business owner, you’re in the right place! In today’s episode of the Build Your Copywriting Business podcast Kate is flipping the script on Nicki and turning her from interviewer to interviewee. Listen and be sure to take note of all the valuable information Nicki has gathered through Filthy Rich Writer’s 10-year journey. --------------- Get Free Copywriting Training here

When it comes to landing work, you can never have too many tools at your disposal. As you know, the best way to find clients is to work through your pitch list and continually sending pitches to businesses. But, it never hurts to supplement that with other methods for landing work. In today's episode of the Build Your Copywriting Business podcast Nicki and Kate are discussing how copywriters can work with recruiters to get more clients. Listen as they share exactly what you should and should not do when it comes to working through a recruiter. --------------- Get Free Copywriting Training here

Today we're checking in with Comprehensive Copywriting Academy student Kristin Donnelly. Kristin is a successful food writer and cookbook author who was trying to figure out how to increase her income. After joining the CCA, she gained more confidence working with well-seasoned copywriters and has hit her income goal writing copy. Listen in as Kristin shares copywriting tips she’s learned throughout her journey to becoming a 6-figure cookbook author and copywriter. --------------- Get Free Copywriting Training

The most successful copywriters are always looking for ways to further master their craft. As you increase your skill level you can also increase your rates. So, if you aren’t constantly getting better as a writer, you’re leaving money on the table. Luckily, this episode of the Build Your Copywriting Business podcast is all about 5 effective things your can be doing to make sure you are the best copywriter that you can be. Enjoy as Nicki and Kate discuss tips that they both use today to continue to improve as copywriters. --------------- Get Free Copywriting Training here

If you’re already a Comprehensive Copywriting Academy student, you can catch the full, extended version of the interview with Ch’ien on your CCA dashboard under the Land Work bonus courses section. Ch’ien gives additional insight into the career choices he’s made and how it’s brought him around the world, as well as the importance of knowing your worth. You don’t want to miss this version! --------------- Related Links 5 Things Creative Directors Wish You KnewWhy Tough Creative Directors Can be the Best Ones --------------- Get Free Copywriting Training here

The importance of consistently pitching new prospective clients cannot be understated–it's the backbone of your business's success. But, a super effective way to supplement that pitch list is to naturally gain more clients through referrals. In this episode of the Build Your Copywriting Business podcast our hosts are giving you tips and tricks for getting more client referrals so that your list of businesses to work with grows naturally behind the scenes. --------------- Get Free Copywriting Training here

We've all experienced a partnership of some kind that wasn't set up for success from the start. It's not only frustrating but can drain your energy quickly. In copywriting, there are certain kinds of clients that commonly create negative partnering experiences, but thankfully, there are ways to avoid them! In this episode of the Build Your Copywriting Business podcast Nicki and Kate are noting all of the common red flags that clients might show if they are the type of business you should refrain from partnering with. --------------- Get Free Copywriting Training here

Welcome back to the Build Your Copywriting Business Podcast! Today we are excited to be checking in with a Comprehensive Copywriting Academy student and former guest, Alicia Castro. Alicia has found success and continues to thrive as a part-time copywriter while having a full-time job. Enjoy listening as Alicia takes us through her journey and gives valuable advice for those trying to balance their copywriting career with life outside of it. --------------- Get Free Copywriting Training here

Whether you are a beginner or a seasoned vet having a process for reviewing your copywriting work is essential to reaching your potential as a successful copywriter. This ensures that you are delivering your best work to your clients and it helps you grow through evaluating your own skills. Today's episode is all about using a copywriting checklist to make sure that you are touching on each key aspect of your copy and optimizing your writing. Enjoy listening as Nicki and Kate guide you through the five fundamental steps in writing and reviewing your final product. --------------- Get Free Copywriting Training here

If you've ever thought about leaving your current job to become a full-time freelance copywriter this is the episode for you! Nicki and Kate walk you through the process start to finish and include important steps to make the switch as seamless as possible. Enjoy listening to this episode as our hosts cover how to build your client base before you leave your job, how to overcome anxiety surrounding the change, and how to tell when you are ready to take the step towards full-time freelance. --------------- Get Free Copywriting Training here

You might hear the term Imposter Syndrome a lot but how do you recognize and stop those thoughts from interfering with your work? Nicki and Kate provide 3 tips on combatting imposter syndrome and how to fuel confidence rather than doubt. --------------- Get Free Copywriting Training here

In honor of Filthy Rich Writer's 10-year anniversary, we're celebrating throughout 2022 and wanted to touch base with some of the earliest copywriting students Nicki worked with and trained. On today's episode of the Build Your Copywriting Business Podcast, Nicki and Kate are catching up with Jason Schneider, a copywriter with a decade of experience writing for a variety of brands, including Jetsetter, Thrillist, Getty Images, and more. Jay talks about using both sides of the brain, balancing both creativity and strategy, as well as why he prefers working as an on-staff copywriter as opposed to going full-time freelance (though he also does take on freelance projects!). If you're curious to hear what a copywriting career can look like 10 years in, you'll want to hear Jay's story! Mentioned on this Episode: Jay’s PortfolioJay’s InstagramRemote Job Postings Tripled During the Pandemic4 Perks of Working in an Office Before Starting Your Own Copywriting Business --------------- Get Free Copywriting Training here

As copywriters, there's nothing worse than sitting down to write, facing the page, and slowly filling with mild panic. But here's the good news: copywriters should never face a blank page. That's because if you're just starting or you've been doing it for 20 years like Nicki, you always have a creative brief. On this episode of the Build Your Copywriting Business podcast, Nicki and Kate are digging into tactics they use to combat blank page syndrome, avoid perfectionist pitfalls, and get writing. Related Links Conquer Blank Page Panic For GoodWhat’s a Creative Brief?Why You Need to Push for a Creative BriefThe One Thing Every Successful Copywriting Project Starts WithHow to Rock the Brainstorming Process --------------- Get Free Copywriting Training here

There's a big difference between "I don't want to do this because it's hard" (or scary, or uncomfortable...) and "I don't want to do this because I physically don't have the energy today." The first is resistance. The second? You may be getting real close (or perhaps even experiencing) burnout. Nicki and Kate are digging into some ways you can start to recognize the difference between resistance and burnout and tactics for preventing your train from ever getting close to pulling into Burnout Central Station (like having a couple of days each week that you do not schedule work!). --------------- Get Free Copywriting Training here