Build Your Copywriting Business

As many teachers will know, the relentless nature of the job and never-ending to-do lists can certainly take their toll. After 11 years in the profession (frankly, anyone deserves a medal for that!), Comprehensive Copywriting Academy student Amanda knew it was time for a change. After making the fun realization that you can *actually* write for a living–and get paid extremely well–Amanda is enjoying more flexibility, more time with family, and a lot less stress. The icing on the cake? She’s now earning nearly double what she made as a teacher! Listen in as Amanda shares her full story with Nicki and Kate. --------------- Mentioned on this Episode Amanda’s Portfolio Related Links Master Your Money Mindset – With Brie SodanoHow to Calm Your Nerves for Meetings with Copywriting ClientsHow to Set Your Copywriting RatesBusiness Builder or Time Waster? --------------- Get Free Copywriting Training here

The 2023 Summer Freelance summit brought you a star-powered lineup of expert speakers, dedicated to helping you progress your freelance career. Today’s podcast episode is breaking down three days’ worth of inspiration into a smattering of highlights to help you optimize your freelance business! From mastering your personal finances and combatting procrastination to implementing game-changing features on your website (and much more!), this is your chance to steal some of the most effective tactics that will boost your business as we soon enter 2024. --------------- Related Links Master Your Money Mindset – With Brie SodanoHow to Calm Your Nerves for Meetings with Copywriting ClientsHow to Set Your Copywriting RatesBusiness Builder or Time Waster? --------------- Get Free Copywriting Training here

Today’s episode is a little bit Back to the Future-esque as we dive into the concept of setting your future self up for success. This is something the Filthy Rich Writer team is verrry big on, so we want to share some of the best actions that will make future you oh so thankful. Tend to drag your heels before sending an invoice? Always finding a reason not to update your portfolio? Listen in for some expert tips to help you smooth out your processes and make your future self proud. --------------- Related Links 5 Ways Super-Productive Copywriters Start Their DaysDaily Habits of the Most Successful Writers & CreativesWhat Are Your Copywriting Business Rules?3 Steps to Taking a Vacation as a Freelance CopywriterThe Right Way to Invoice Your Copywriting Clients --------------- Get Free Copywriting Training here

If you’re anything like most of the members in our community, you’re probably the type of person who sets goals and measures yourself against “ideals”. But sometimes, in the pursuit of those dreams, we forget to give ourselves credit for what we’ve already achieved. Built your portfolio? Sent your first pitch? Landed your first client?! These are all HUUUGE wins worth celebrating! On today’s episode, Nicki and Kate are discussing some of the most valuable takeaways from the book The Gap and the Gain by Dan Sullivan and Dr. Benjamin Hardy. If you find yourself slipping into “gap thinking” and dismissing your wins a bit too quickly, listen in to discover how you can find fulfillment again throughout your journey of achievement. --------------- Mentioned on this Episode Master Your Money Mindset – With Brie SodanoThe Gap and The Gain by Dan Sullivan and Dr. Benjamin Hardy Related Links Should a Money Mindset Matter to Copywriters?Book Pick: Why Your Obsession with Money is Getting in the Way of Your Copywriting Success#1 Thing You Need to Do Throughout Your Copywriting Career --------------- Get Free Copywriting Training here

On today’s Laser Coaching call, Nicki and Kate meet with a Comprehensive Copywriting Academy student who is wondering if she needs to change her approach when pitching ad agencies in particular. In this info-packed coaching call, you’ll hear advice around how to demonstrate that you can think strategically and what to do if resistance is getting in the way of your pitches! --------------- Related Links Copywriting for Ad Agencies: What to Expect and Why It’s Great for Your Career5 Ways to Vastly Improve Your Pitches to Would-Be Copywriting ClientsHow NOT to Pitch Potential Copywriting Clients --------------- Get Free Copywriting Training here

Like many Comprehensive Copywriting Academy students, Sonali came from an entirely different professional background. After 11 years in social work, she knew it wasn’t her forever job. Sonali always had an affinity for writing and copywriting soon became an attractive career choice. Sonali decided to go all in on her new career and set a goal to hit $5K a month by June 2023. Spoiler: She hit that by April and now has her sights set on hitting $10K a month by the end of the year! But it’s not just the financial freedom she’s benefitting from, as she now has the flexibility to spend more time with her family in India. Tune in to hear Sonali tell us all about how to be your own superpower when it comes to finding success in copywriting. --------------- Mentioned on this Episode Her Goal Was to Replace Her Teaching Income in 5 Months: She Did It in 6 WeeksView Sonali’s portfolio Related Links From Financial Professional to Copywriter—Chaundell’s StoryLanding a 4-Figure Project 2 Months In—Courtney’s StoryMost Common Copywriter Backgrounds --------------- Get Free Copywriting Training here

We’ve had the pleasure of hearing some truly remarkable stories and transformations from the students inside our Comprehensive Copywriting Academy. In this special episode, we’re giving you a roundup of some of the very best advice from our CCA students and working copywriters. What all of our success stories have in common? A willingness to embrace discomfort, dream a little bigger, and welcome new opportunities. Get ready to be inspired because if they can do it, what’s stopping you? --------------- Mentioned on this Episode Hitting 6 Figures As a Copywriter in 6 Months – Stacy’s StoryChanging Careers to Become a Copywriter – Adele’s StoryLanding a 4-Figure Project 2 Months In—Courtney’s StoryLanding a Senior Copywriter Role with No Paid Experience – Mike’s StoryBecoming a Social Media Copywriter & Manager – Carli’s StoryNavigating Ups and Downs in a Copywriting Career – Tammy’s Story Related Links Overcoming Copywriter Imposter SyndromeWhat to Do When You Feel InadequateWhat to Look for in a Copywriting Job5 Reasons You’re Not Getting Copywriting Job Responses --------------- Get Free Copywriting Training here

Ever felt like your to-do list is about to stage a coup? Some tasks have practically set up camp there for what feels like forever, and you keep telling yourself you’ll get around to them… eventually. Here to arm you with the knowledge to tackle your to-do list with ease is our own operations manager and go-to problem-solver, Kaitlyn Spinney. Tune in to hear her expert advice on managing your time more effectively, reducing overwhelm, and the digital tools that could make your life a whole lot easier! ----------------- Related Links Amp Up Your Copywriting Productivity with Ultra Scheduling5 Ways Super-Productive Copywriters Start Their Days4 Tools to Stay On Top of Your To Do ListStaying Productive When I’m Unmotivated: Pomodoro TechniqueHow to Set Up Your Schedule When Working from Home --------------- Get Free Copywriting Training here

Copywriting is an ideal way to supplement your income. It’s flexible, creative, fun, and you can work with clients from anywhere. But when you’re not consistently working on your copywriting business and honing your skills, it can feel like an uphill battle. Comprehensive Copywriting Academy student Indigo is struggling to balance her acting career with her copywriting work, so asked Nicki and Kate to advise on how to switch between these two roles more effectively. In this Laser Coaching session, you’ll learn the significance of taking consistent small steps to successfully balance multiple careers. --------------- Related Links Can Copywriting Be a Side Hustle?Ep. 55: Building a Copywriting Side Hustle With a Full-Time Job – Claire’s StoryEp. 75: How to Be a Part-Time Copywriter with a Full-Time Job – Catching Up with Alicia --------------- Get Free Copywriting Training here

As a copywriter, you get to write for a whole range of different brands and industries (especially when you follow our “no niche” advice). And while you might get your fair share of exciting projects writing about exotic travel, luxury products, and delicious food, other topics may seem a little more…dull. We get it–it may seem hard to convince someone that a tractor part is going to transform their life. But it is your magical superpower as a copywriter that means you can turn any subject into an engaging piece of writing! In this episode, Nicki and Kate remind us why the target audience should be at the forefront of our minds if we want to write killer copy, especially for industries you’re less enthused about. --------------- Related Links Episode 137: How To Structure Your Copy for Every ProjectEpisode 126: Good vs. Bad Copywriting: How Do You Tell the Difference?Ep. 5: Why Choosing a Copywriting Niche is Terrible AdviceHow to Avoid the Copywriting Niche Trap --------------- Get Free Copywriting Training here

Depending on what’s going on in your life, and what you need in the moment, copywriting offers a ton of flexibility. And Comprehensive Copywriting Academy Student, Steffan, is a prime example of how to take full advantage of all the different possibilities! After years of working as a pastry chef, Steffan had to rethink his career when the pandemic hit the industry hard. He joined the CCA in 2021–fast forward two years and he has landed a full-time on staff position writing copy for an insurance company in the Netherlands! Listen in to hear some of the benefits of working in-house and his wise words of advice for anyone just starting out. -------------- Mentioned on this Episode What to Do Before Your Copywriting Interview (Part 1 of 3)Ace Your Copywriting Interview (Part 2 of 3)Post-Interview Must Dos (Part 3 of 3)View Steffan’s portfolio Related Links Why Freelance Copywriters Should Still Apply to Full-Time JobsOn-Staff vs. Freelance Copywriting: Which is Better? --------------- Get Free Copywriting Training here

The concept of the law of attraction is that you can manifest your deepest desires into being with merely the power of thought. So does that mean you can think your way into a 6-figure copywriting career? Sadly just sitting and waiting for it to happen isn’t quite how it works–but you do have to believe that it is possible for you. If you’ve ever been guilty of saying things like “Sure, it worked for them, but it wouldn’t work for me!” or “I don’t think I can do it”, this skepticism could be holding you back from achieving your goals. Join Nicki and Kate as they dive into the world of manifestation and explain why you have a lot more agency than you might think… --------------- Mentioned on this Episode CCA Student Testimonials Related Links Ep. 85: Overcome Scarcity Mindset as a Copywriter with Mindi Huebner3 Books to Help You Amp Up Your PersistenceOvercoming Copywriter Imposter Syndrome --------------- Get Free Copywriting Training here

One of the selling points of a career in copywriting is the flexibility of how you structure your work. But if you’re not yet making your living as a full-time copywriter, you might be wondering how a copywriter actually spends their time. While this is going to look completely different from one person to another (especially as there are different routes like freelancing or working on-staff), there will still be some commonalities. In this episode, Nicki and Kate talk us through the details of a day in the life of a copywriter and how best to use your time when you’re feeling more or less creative! --------------- Related Links What Does a Typical Copywriter Schedule Look Like?5 Ways Super-Productive Copywriters Start Their Days --------------- Get Free Copywriting Training here

Working from anywhere in the world is an aspiration shared by many copywriters. Now, more than ever, clients don’t care where you are. They just care about the work you deliver. Working with remote clients, whether they’re in a different state or another country, can be a bigger challenge than expected. In this Laser Coaching sessions, Comprehensive Copywriting Student Melody is seeking advice from Nicki and Kate about how to set herself, and her clients, up for success! Listen in to find out how to do it right. --------------- Related Links Is it Really Possible for Copywriters to Work Entirely Remotely?Tips for Copywriters Working With Remote ClientsWhich Work From Home Writing Jobs Are Real?7 Tips to Living the Digital Nomad Lifestyle as a Copywriter --------------- Get Free Copywriting Training here

No one’s born knowing how to freelance–just like no one’s born knowing how to write copy. So if you’re told to hold your nose and jump into freelancing without a schedule for finding clients or how you’re going to work, you’re probably not going to build the career you want. If you are going to take the leap into freelancing, you need to make sure that there is a net (and maybe a backup net!) in place. Join Nicki and Kate as they highlight the importance of planning and developing the necessary skills when entering the world of freelancing. --------------- Mentioned on this Episode Ep. 73: Bridging the Gap from Quitting a Job to Full Time Freelance Related Links Amp Up Your Copywriting Productivity with Ultra SchedulingA Powerful Self-Inventory for Freelance Business SuccessWhat Are Your Copywriting Business Rules?Setting Boundaries as a Copywriter --------------- Get Free Copywriting Training here

Feeling unfulfilled and burnt out from teaching, Jess Frischolz took the brave step to hand in her resignation just over a year ago. Within just one month of working as a copywriter, she was earning the same money and working fewer hours! On this episode, Nicki and Kate speak with CCA student Jess about her inspiring transition from teaching to copywriting. Listen in to hear how she persevered through repeated rejections to land her dream job, and how she is embracing the newfound freedom in her life. --------------- Mentioned on this Episode Visit Jess’s Portfolio Related Links Ep. 91: Transitioning Out of Teaching to Copywriting – George’s StoryGreat Summer Job for Teachers: CopywritingBest Backgrounds and Degrees for Getting Into CopywritingHow Much Experience Do You Need to Become a Copywriter? --------------- Get Free Copywriting Training here

The benefit to the consumer is the number one thing a copywriter has to keep in mind while writing. For some things, like artwork, it can feel a little bit less concrete. CCA student Shelby is looking to write copy for art and creative writing clients, but is having trouble identifying what the deep benefit is. In today’s Laser Coaching session, Nicki and Kate discuss how each individual project requires a different approach to highlight its unique benefit. -------------- Related Links Copywriting Q&A: The Magic Bullet for Effective CopyFeatures vs. Benefits Quiz: Test Your Copywriting Knowledge --------------- Get Free Copywriting Training here

As much as we love building our own businesses and being in charge, it’s not always going to be smooth sailing. It’s still real life, and challenges will probably come up. When things do go wrong, the tendency is often to panic and freak out. In today’s episode, we are giving you a set of tools to figure out what the problems are in your business (or any area of life!) and exactly how to solve them. Worried about how many hours you’re working? Stressed about not meeting your financial goals? Tune in to hear how this problem-solving framework can get you right back on track. --------------- Related Links Frustrated, Disillusioned, and/or Procrastinating? It’s Time to Fight ResistanceCopywriting Rush Fees: When and How to Charge ThemEp. 17: How to Set Your Copywriting RatesWhat Are Your Copywriting Business Rules?Ep.134: Keep Copywriting Fun: 3 Must-Implement Business Boundaries --------------- Get Free Copywriting Training here

As copywriters, we’re in control of the words but when it comes to the numbers, things can get a little intimidating. Like anything, numbers become less scary and hold less power over you when you face them head first—and then you can use that information to build an even more lucrative copywriting business! Nicki and Kate are joined by Certified Public Accountant, small business advisor, and QuickBooks Top 100 ProAdvisor Crystalynn Shelton, who shares what numbers you need to know as a copywriter—and when you should start working with a pro who can do it for you. --------------- Mentioned on this Episode Listen to her podcast: https://www.crystalynnshelton.com/podcastsWebsite: https://www.crystalynnshelton.com/Facebook: https://www.facebook.com/crystalynn.shelton.5/ LinkedIn: https://www.linkedin.com/in/crystalynn-shelton-cpa-09436995/ Instagram: @crystalynnshelton Related Links Set Your Copywriting Business Up for Financial SuccessOpening a Business Bank Account as a CopywriterAccounting Tips for New CopywritersEp. 112: Want to Earn Six Figures as a Copywriter? Get Your Finances in Order --------------- Get Free Copywriting Training here

Today we are taking an inside look at a Laser Coaching session with Comprehensive Copywriting Academy student, Gabe. Gabe has an upcoming informal meeting with an agency owner, and is interested to know how he can turn this into an opportunity for potential work. In this episode of the Build Your Copywriting Business podcast, Nicki and Kate offer Gabe advice on how to approach this in-person pitch to maximize his chances of being hired. --------------- Mentioned on this Episode Ep. 15: 11 Traits of the Most Successful Copywriters Related Links Ep. 133: Are You Giving Off Any of These Copywriter Red Flags?BONUS Laser Coaching: How to Pitch Copywriting Services to Agencies --------------- Get Free Copywriting Training here

There’s nothing worse than scrolling online and coming across a headline that you simply have to click—only to discover you’ve been completely misled and won’t be getting the answers you wanted. As a copywriter, how do you know if you’re writing effective hooks or if your copy falls into the dreaded clickbait category? In this episode, Nicki and Kate discuss the importance of hooks in copywriting and how to distinguish between hooks and clickbait. They provide examples of impactful hooks and caution against using clickbait techniques that disappoint readers and erode trust. --------------- Related Links What Your Headlines Are MissingCopywriting Q&A: When to Use Curiosity HeadlinesEp. 27: The Most Important Piece of Email Copy --------------- Get Free Copywriting Training here

When Tammy was burned out from teaching, she decided to give herself a little room to decide what her next career move was. Like many people making a major career shift, she fought the temptation to go back into education. But, when friends told her she could make money writing, she leaned into her copywriting career, joining the CCA and blocking out the internal voices telling her to go back to her old career. Tammy joined the CCA in May, was pitching by August, and landed her first freelance clients by September. She started a full-time job at an ad agency starting in January 2023—but then something unexpected happened. Listen in to hear Tammy’s incredible story and her inspiring mindset tips for working through unexpected challenges. ----------------- Mentioned on This Episode: Tammy’s PortfolioNail Your Copywriting Interview (Parts I, II, and III)Land the Job by Acing These Copywriting Interview Questions Related Links Is it Better to Be an On-Staff Copywriter or a Freelance Copywriter? --------------- Get Free Copywriting Training here

One of the best parts about being in charge of your own copywriting career is that you get to choose the type of work you want to focus on. In this laser copy coaching session, our hosts are joined by CCA Student, Kory, who has a desire to become specialized in email marketing, but is unsure how and where to start finding clients with his limited experience. Listen in to find out how opting in to an abundance of email will inspire your value-based pitches. --------------- Mentioned on this Episode Marketing School PodcastThe Digital Marketer PodcastStacked MarketerHubspot Email MarketingThe Art of Online Business Podcast Related Links Ep. 84: When to Break the Copywriting Niche Rule --------------- Get Free Copywriting Training here

When you’re building your own copywriting business, it can be hard to know how to manage your time. People often like to spend time on tasks that feel comfortable (like finding the perfect URL…), even though it’s not actually moving the needle forward in your business. In this episode, Nicki and Kate highlight some of the common time wasters, provide insight into the activities that are almost always business builders, and remind us to continually evaluate how we are using our time. --------------- Related Links: 5 Easy Tips for Maximizing Your TimeAmp Up Your Copywriting Productivity with Ultra Scheduling --------------- Get Free Copywriting Training here

One of the wonders of a copywriting career is how versatile and flexible it can be. But having so many opportunities and so much freedom can feel overwhelming, especially when you don’t know which direction is best to take. Today, Nicki and Kate answer the long standing debate once and for all: Is it better to focus on on-staff or freelance copywriting careers? The answer is not as black and white as you might think… -------------- Mentioned on this Episode Ep. 56: What is a Copywriting Test and Should You Do One?Ep. 49: How to Build Your Own Benefits as a Freelancer Related Links Freelance Copywriter Benefits: How to Build Your Own Benefits PackageIs it Better to Be an On-Staff Copywriter or a Freelance Copywriter? --------------- Get Free Copywriting Training here

When transitioning to a copywriting career from a long-term position elsewhere, it can feel challenging to break away from the rigid structures you are accustomed to. In this laser copy coaching session, our hosts are joined by CCA Student, Felicity, who has worked in health care for 20 years, and is struggling for ways to expand her creative thinking in a brand new industry. Listen in to learn how lowering the pressure on yourself and giving yourself permission to work in an entirely different way can unlock your creativity. --------------- Mentioned on this Episode Spotify Workday Lounge Playlist Related Links The Copywriter’s Creativity Problem --------------- Get Free Copywriting Training here

When you’re building your copywriting business, it can be easy to while hours away working on tasks that aren’t actually driving you any closer to your goals. Often if we are feeling a little bit of resistance about taking the next step, we default to doing the stuff that doesn’t have as much of an impact, like posting on Instagram or dare I say watching Netflix! Once you do start taking your business seriously, even though it may feel uncomfortable at times, you will transition from having a hobby to having a business. In today’s episode, Nicki and Kate discuss how putting on your CEO hat can truly propel your business forward and at least double your income. --------------- Mentioned on this Episode CCA Core Training Module 0 Video 4 ‘Fight Resistance-and Win’ (For CCA Students) Related Links Frustrated or Fearful? How New Copywriters Can Fight Resistance --------------- Get Free Copywriting Training here

The idea of traveling the world while working is a distant dream for most people. But one of the best things about a freelance career in copywriting is that you have the flexibility to hop on a plane with your laptop whenever you want. In this episode, we are joined by one of our star CCA students, Chris, who was determined to take advantage of the digital nomad lifestyle. Listen to Chris share his journey of building a successful business while traveling, his practical tips for managing workload, and his advice for anyone hoping to move their business toward an agency model. --------------- Related Links 7 Tips to Living the Digital Nomad Lifestyle as a Copywriter6 Must-Pack Items to Write Copy OverseasIs it Really Possible for Copywriters to Work Entirely Remotely?Ep. 68: Learning to Embrace the Flexibility of Copywriting --------------- Get Free Copywriting Training here

A creative review is essentially a meeting designed to present your work to project stakeholders, discuss it, and leave with clear next steps on refining the project to be the best possible version it can be. Sometimes it’s just you and your client. Sometimes it’s you, your design partner, a marketing manager, project manager, and others involved in the project. You review the creative brief, so every one is on the same page and reminded of the project goals. Listen in to hear why Nicki and Kate call this task essential, and the best way to make it happen! --------------- Get Free Copywriting Training here

There are times when copywriting inspiration turns into copywriting comparison, and it can happen quickly before the person consuming that information even knows what is happening. But it’s important to recognize when your information intake makes you feel bad about yourself or your business or your life, and pay attention to the triggers. Nicki and Kate take time to discuss how this has happened to them (it happens to everyone) and the strategies they use to combat those negative comparisons and how keep them from stealing their energy. --------------- Get Free Copywriting Training here

When you are approaching a project and have a blank page in front of you it can be overwhelming, so starting with a jumping off point for your project is key. The creative brief will act as a roadmap for the project. In this episode Nicki and Kate discuss how to best use that roadmap and what tools CCA students have best convey the message and achieve the goal that has been laid out for them. --------------- Mentioned on this Episode Ep. 70: Tips for Tackling Blank Page Syndrome --------------- Get Free Copywriting Training here

Before joining the Comprehensive Copywriting Academy, Amy had tried numerous jobs. But she hadn't found the one that made work-life balance actually achievable. She wanted to earn the income she needed for her family, but her far bigger goals were having a job where she was able to relax and control her own day. Listen in to hear Amy's story, including her advice for introverts, as well as tips for combatting resistance and reaching your goals. --------------- Mentioned In This Episode: Amy's Portfolio --------------- Get Free Copywriting Training here

On today’s Laser Coaching call we hear Nicki and Kate meet with a CCA student who is wondering “What’s next?” and where to focus her energy. She is ready to start to start pitching but unsure of the best way to do that, and how the follow up process to pitching works! Listen in to this info packed coaching call for tips and info on how to find your freelance clients! --------------- Get Free Copywriting Training here

Portfolio schools are most often two year programs that teach writers to build their portfolio. They pair students with designers to work together to create and curate pieces for your portfolio. While this may sounds great, there are also drawbacks. In this episode Nicki and Kate break down the pros and cons of portfolio school, what it really means to get a certificate at the end, and how to discern if portfolio school is the right decision for you! --------------- Mentioned In This Episode Ep. 18: How Do You Write a Spec Ad? --------------- Get Free Copywriting Training here

Copywriting is a super fun career. But, occasionally, you’ll notice you have no time in your schedule, you’re super stressed, and you’re wondering what happened to the “fun.” Sound familiar? It’s very likely you’re moving your business boundaries—or you never implemented them in the first place. Nicki and Kate dig in to business rules you need to create in three areas: your no lower than rate, your OOO rules, and your game plan for celebrating wins big and small. --------------- Get Free Copywriting Training here

Sometimes when you’re new, you might be nervous that your clients can tell that you’re inexperienced. In this episode, Nicki and Kate dig into how self-doubt might creep into client interactions and other red flags that make it obvious that you’re a newbie—like mixing content and copy to being paid by the word. You’ll leave this episode with the tools to always put your best foot forward with prospective clients. --------------- Mentioned in this Episode: Episode 3: What’s the Difference Between Copy and Content? --------------- Get Free Copywriting Training here

On today’s episode our hosts interview Karen, a CCA student, homeschooling mother of children with autism and a new business owner! They discuss her road to copywriting and what her new career has brought her family. Karen has found incredible success as a copywriter and credits it to the CCA. She is now starting her own business while working part time as a copywriter. --------------- Mentioned In This Episode Karen’s PortfolioOut of Your Ordinary --------------- Get Free Copywriting Training here

As a freelance copywriter, you have to respect yourself enough to claim the rates you should be working for. Growing your copywriting career to a five-figure-a-month business is entirely possible. Not only is it possible, but it’s probable, if you follow some specific steps to grow your copywriting business. In today’s episode, Nicki and Kate discuss rates, tracking time, retaining current clients, and pitching as well as the importance of knowing your value as ways to help you achieve the financial success you deserve! -------------- Mentioned on this Episode Ep. 42: How Copywriters Can Negotiate with Confidence – with Susie TomenchokEp. 104: Biggest Copywriting Mistakes in Our Careers --------------- Get Free Copywriting Training here

As you know, we do not recommend choosing a copywriting niche when you’re just starting out as a copywriter. That advice still applies. There are high-paying copywriting clients across any and every industry. That said, there are four industries that tend to have clients willing to pay more—and higher paying projects—than other industries. (Emphasis on tend.) You may incorporate these industries on your pitch list, but we’d recommend not limiting yourself to any single industry—or judging any single industry based on one client or one experience. Listen in to hear what these industries are and what you need to know about each of them. --------------- Mentioned on this Episode: Your Unique Selling Point: Set Yourself Apart from the Competition --------------- Get Free Copywriting Training here

Celebrating is important and what we tend to celebrate is hitting the big milestones (as you should), but that’s not the only stuff you should be celebrating! It’s about the journey. Anything that we do that takes us out of our comfort zone deserves to be acknowledged. Join Nicki and Kate as they discuss the when and why and how of celebrating your accomplishments and journey as a copywriter. Get Free Copywriting Training here

Courtney Cherry is a writer who went from working seven days a week in government to becoming a successful freelance copywriter. In this episode, Courtney shares her story of how she built her business in 15 months and now lives life on her terms. Courtney also shares tips on how to get started, the importance of copywriting, and the power of networking. She then goes on to discuss the importance of speaking up, taking risks, and finding the right support system. --------------- Get Free Copywriting Training here

Today’s episode is about word choice, but not the copy you are writing, but how you are speaking and describing things to yourself. Our words have a lot of influence on the outcomes of situations that we might find uncomfortable, or hard or scary. You have to make the decision to speak to yourself in a more empowered way. Listen in as Nicki and Kate offer tips and benefits to speaking more kindly to yourself. --------------- Get Free Copywriting Training here

The question of “What makes copy good or bad?” is often spun by our students into “Am I a good copywriter?” It’s a simple question with a not always so simple answer. In this episode Nicki and Kate dive into unraveling the answer, and how asking yourself if something is good copy or bad copy, will make you a better copywriter. --------------- Get Free Copywriting Training here

A client responds to your pitch and you’re SUPER excited … and then completely overwhelmed as you dread actually getting on the call. What if they find out you’re a fraud? (You’re not a fraud, promise.) What if you don’t actually like them? (Great news…listen to this episode …). First … breathe! Second, that’s what this Build Your Copywriting Business podcast episode is all about. Nicki and Kate are digging in to steps you can take to prepare and calm your nerves before client calls. And remember: there are more than 9 million online retailers in the world—2.5 million of which are in the US alone. That’s just online and just retailers. That means there are plenty of other clients if your discovery call with one doesn’t work out. --------------- Get Free Copywriting Training here

This episode is a self inventory that will help contribute to your success as a freelancer. Our hosts will help you determine when you work best to contribute to your success as a freelancer using four key question. The questions will help you determine when you work best, which results in increased productivity, more fun, less frustration…and more income! --------------- Get Free Copywriting Training here

After seeing a Facebook ad for the Comprehensive Copywriting Academy our guest, Melissa, decided to pursue her desire to work freelance and joined the CCA. Within three months of beginning to pitch clients she was able to replace her income. Within the first year Melissa made 50% more than she would have at her previous job…all while working between 20 and 25 hours per week. --------------- Mentioned on this Episode: Melissa’s Portfolio: Reallygoodcopy.comMelissa’s LinkedInEp. 32: Starting a Copywriting Business with a Chronic Illness – Dorothy’s Story --------------- Get Free Copywriting Training here

A huge perk to being a freelancer is that you can work when and where you want. But even with that freedom freelancers are notorious for not taking vacations and working right through, resulting in burnout. As a freelancer you may feel like if you aren’t working, you aren’t making money. But if you set up your calendar you can plan for this! Nicki and Kate have real world advice for freelancers struggling to take time off throughout the year. -------------- Mentioned on this Episode: Ep. 49: How to Build Your Own Benefits as a Freelancer Related Links: 6 Must-Pack Items to Write Copy Overseas --------------- Get Free Copywriting Training here

If you haven’t yet, you’ll probably see “CTA” all over creative briefs and project outlines. CTA stands for “call to action” and refers to the copy you use to tell the reader what you want them to do next. You need to give your audience a next step to take. (We’re writing the copy for a reason, right? We want the reader to buy the hand towel, sign up for the course or watch the video–depending on the project, of course.) The call to action tells the reader what step to take next and how. --------------- Related Links What Makes a Good Call to Action (CTA)? --------------- Get Free Copywriting Training here

Successful copywriters come from all backgrounds and experiences, in fact, that unique perspective can make you a better and more valuable copywriter. Becoming a copywriter is not dependent on your background, but on how hard you are willing to work, if you are consistent and persistent, and if you are willing to follow the steps. Listen in as Nicki and Kate outline why your background does not matter and what you really need to find success in copywriting! -------------- Mentioned In This Episode: 11 Traits of the Most Successful Copywriters --------------- Get Free Copywriting Training here

When Jenni joined the Comprehensive Copywriting Academy in April 2021, she was working in a marketing role. Writing was part of her day-to-day work, but, like most CCA students, she didn’t know what copywriting was, much less that it was an entire career! Before she even finished the course, she was landing her first clients. Spoiler: in less than two years, she was managing a team of freelance copywriters and more than doubled her income. On this episode, Jenni shares a ton of valuable advice for copywriters looking to level up their own game, including the importance of your portfolio and how to calm your nerves when receiving feedback. --------------- Get Free Copywriting Training here