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Build Your Copywriting Business

Build Your Copywriting Business

330 episodes — Page 4 of 7

Ep 148Copywriting Replaced This Teacher's Income—And She Works Less Hours - Jess's Story (Episode 148)

Feeling unfulfilled and burnt out from teaching, Jess Frischolz took the brave step to hand in her resignation just over a year ago. Within just one month of working as a copywriter, she was earning the same money and working fewer hours! On this episode, Nicki and Kate speak with CCA student Jess about her inspiring transition from teaching to copywriting. Listen in to hear how she persevered through repeated rejections to land her dream job, and how she is embracing the newfound freedom in her life. --------------- Mentioned on this Episode Visit Jess’s Portfolio Related Links Ep. 91: Transitioning Out of Teaching to Copywriting – George’s StoryGreat Summer Job for Teachers: CopywritingBest Backgrounds and Degrees for Getting Into CopywritingHow Much Experience Do You Need to Become a Copywriter? --------------- Get Free Copywriting Training here

Sep 13, 202347 min

Laser Coaching: Identifying the Deep Benefit for Artwork

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The benefit to the consumer is the number one thing a copywriter has to keep in mind while writing. For some things, like artwork, it can feel a little bit less concrete. CCA student Shelby is looking to write copy for art and creative writing clients, but is having trouble identifying what the deep benefit is. In today’s Laser Coaching session, Nicki and Kate discuss how each individual project requires a different approach to highlight its unique benefit. -------------- Related Links Copywriting Q&A: The Magic Bullet for Effective CopyFeatures vs. Benefits Quiz: Test Your Copywriting Knowledge --------------- Get Free Copywriting Training here

Sep 8, 202314 min

Ep 147How to Avoid Freak Outs & Solve Any Challenge (Episode 147)

As much as we love building our own businesses and being in charge, it’s not always going to be smooth sailing. It’s still real life, and challenges will probably come up. When things do go wrong, the tendency is often to panic and freak out. In today’s episode, we are giving you a set of tools to figure out what the problems are in your business (or any area of life!) and exactly how to solve them. Worried about how many hours you’re working? Stressed about not meeting your financial goals? Tune in to hear how this problem-solving framework can get you right back on track. --------------- Related Links Frustrated, Disillusioned, and/or Procrastinating? It’s Time to Fight ResistanceCopywriting Rush Fees: When and How to Charge ThemEp. 17: How to Set Your Copywriting RatesWhat Are Your Copywriting Business Rules?Ep.134: Keep Copywriting Fun: 3 Must-Implement Business Boundaries --------------- Get Free Copywriting Training here

Sep 6, 202339 min

Ep 146Face Your Freelance Finance Fears - with Crystalynn Shelton (CPA) (Episode 146)

As copywriters, we’re in control of the words but when it comes to the numbers, things can get a little intimidating. Like anything, numbers become less scary and hold less power over you when you face them head first—and then you can use that information to build an even more lucrative copywriting business! Nicki and Kate are joined by Certified Public Accountant, small business advisor, and QuickBooks Top 100 ProAdvisor Crystalynn Shelton, who shares what numbers you need to know as a copywriter—and when you should start working with a pro who can do it for you. --------------- Mentioned on this Episode Listen to her podcast: https://www.crystalynnshelton.com/podcastsWebsite: https://www.crystalynnshelton.com/Facebook: https://www.facebook.com/crystalynn.shelton.5/ LinkedIn: https://www.linkedin.com/in/crystalynn-shelton-cpa-09436995/ Instagram: @crystalynnshelton Related Links Set Your Copywriting Business Up for Financial SuccessOpening a Business Bank Account as a CopywriterAccounting Tips for New CopywritersEp. 112: Want to Earn Six Figures as a Copywriter? Get Your Finances in Order --------------- Get Free Copywriting Training here

Aug 30, 202337 min

Laser Coaching: Turn an Informational Interview Into Work

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Today we are taking an inside look at a Laser Coaching session with Comprehensive Copywriting Academy student, Gabe. Gabe has an upcoming informal meeting with an agency owner, and is interested to know how he can turn this into an opportunity for potential work. In this episode of the Build Your Copywriting Business podcast, Nicki and Kate offer Gabe advice on how to approach this in-person pitch to maximize his chances of being hired. --------------- Mentioned on this Episode Ep. 15: 11 Traits of the Most Successful Copywriters Related Links Ep. 133: Are You Giving Off Any of These Copywriter Red Flags?BONUS Laser Coaching: How to Pitch Copywriting Services to Agencies --------------- Get Free Copywriting Training here

Aug 25, 202316 min

Ep 145Catchy Hook or Clickbait? How to Tell the Difference (Episode 145)

There’s nothing worse than scrolling online and coming across a headline that you simply have to click—only to discover you’ve been completely misled and won’t be getting the answers you wanted. As a copywriter, how do you know if you’re writing effective hooks or if your copy falls into the dreaded clickbait category? In this episode, Nicki and Kate discuss the importance of hooks in copywriting and how to distinguish between hooks and clickbait. They provide examples of impactful hooks and caution against using clickbait techniques that disappoint readers and erode trust. --------------- Related Links What Your Headlines Are MissingCopywriting Q&A: When to Use Curiosity HeadlinesEp. 27: The Most Important Piece of Email Copy --------------- Get Free Copywriting Training here

Aug 23, 202315 min

Ep 144Navigating Ups and Downs in a Copywriting Career - Tammy's Story (Episode 144)

When Tammy was burned out from teaching, she decided to give herself a little room to decide what her next career move was. Like many people making a major career shift, she fought the temptation to go back into education. But, when friends told her she could make money writing, she leaned into her copywriting career, joining the CCA and blocking out the internal voices telling her to go back to her old career. Tammy joined the CCA in May, was pitching by August, and landed her first freelance clients by September. She started a full-time job at an ad agency starting in January 2023—but then something unexpected happened. Listen in to hear Tammy’s incredible story and her inspiring mindset tips for working through unexpected challenges. ----------------- Mentioned on This Episode: Tammy’s PortfolioNail Your Copywriting Interview (Parts I, II, and III)Land the Job by Acing These Copywriting Interview Questions Related Links Is it Better to Be an On-Staff Copywriter or a Freelance Copywriter? --------------- Get Free Copywriting Training here

Aug 16, 202340 min

Laser Coaching: How to Find Email Copywriting Clients

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One of the best parts about being in charge of your own copywriting career is that you get to choose the type of work you want to focus on. In this laser copy coaching session, our hosts are joined by CCA Student, Kory, who has a desire to become specialized in email marketing, but is unsure how and where to start finding clients with his limited experience. Listen in to find out how opting in to an abundance of email will inspire your value-based pitches. --------------- Mentioned on this Episode Marketing School PodcastThe Digital Marketer PodcastStacked MarketerHubspot Email MarketingThe Art of Online Business Podcast Related Links Ep. 84: When to Break the Copywriting Niche Rule --------------- Get Free Copywriting Training here

Aug 11, 202315 min

Ep 143Business Builder or Time Waster? (Episode 143)

When you’re building your own copywriting business, it can be hard to know how to manage your time. People often like to spend time on tasks that feel comfortable (like finding the perfect URL…), even though it’s not actually moving the needle forward in your business. In this episode, Nicki and Kate highlight some of the common time wasters, provide insight into the activities that are almost always business builders, and remind us to continually evaluate how we are using our time. --------------- Related Links: 5 Easy Tips for Maximizing Your TimeAmp Up Your Copywriting Productivity with Ultra Scheduling --------------- Get Free Copywriting Training here

Aug 9, 202336 min

Ep 142On-Staff vs. Freelance Copywriting: Which is Better? (Episode 142)

One of the wonders of a copywriting career is how versatile and flexible it can be. But having so many opportunities and so much freedom can feel overwhelming, especially when you don’t know which direction is best to take. Today, Nicki and Kate answer the long standing debate once and for all: Is it better to focus on on-staff or freelance copywriting careers? The answer is not as black and white as you might think… -------------- Mentioned on this Episode Ep. 56: What is a Copywriting Test and Should You Do One?Ep. 49: How to Build Your Own Benefits as a Freelancer Related Links Freelance Copywriter Benefits: How to Build Your Own Benefits PackageIs it Better to Be an On-Staff Copywriter or a Freelance Copywriter? --------------- Get Free Copywriting Training here

Aug 2, 202329 min

Laser Coaching: A Copywriter's Guide to Creative Thinking

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When transitioning to a copywriting career from a long-term position elsewhere, it can feel challenging to break away from the rigid structures you are accustomed to. In this laser copy coaching session, our hosts are joined by CCA Student, Felicity, who has worked in health care for 20 years, and is struggling for ways to expand her creative thinking in a brand new industry. Listen in to learn how lowering the pressure on yourself and giving yourself permission to work in an entirely different way can unlock your creativity. --------------- Mentioned on this Episode Spotify Workday Lounge Playlist Related Links The Copywriter’s Creativity Problem --------------- Get Free Copywriting Training here

Jul 28, 202314 min

Ep 141#1 Change That Will Double Your Copywriting Income (Episode 141)

When you’re building your copywriting business, it can be easy to while hours away working on tasks that aren’t actually driving you any closer to your goals. Often if we are feeling a little bit of resistance about taking the next step, we default to doing the stuff that doesn’t have as much of an impact, like posting on Instagram or dare I say watching Netflix! Once you do start taking your business seriously, even though it may feel uncomfortable at times, you will transition from having a hobby to having a business. In today’s episode, Nicki and Kate discuss how putting on your CEO hat can truly propel your business forward and at least double your income. --------------- Mentioned on this Episode CCA Core Training Module 0 Video 4 ‘Fight Resistance-and Win’ (For CCA Students) Related Links Frustrated or Fearful? How New Copywriters Can Fight Resistance --------------- Get Free Copywriting Training here

Jul 26, 202328 min

Ep 140Traveling Europe While Running a Copywriting Agency - Chris's Story (Episode 140)

The idea of traveling the world while working is a distant dream for most people. But one of the best things about a freelance career in copywriting is that you have the flexibility to hop on a plane with your laptop whenever you want. In this episode, we are joined by one of our star CCA students, Chris, who was determined to take advantage of the digital nomad lifestyle. Listen to Chris share his journey of building a successful business while traveling, his practical tips for managing workload, and his advice for anyone hoping to move their business toward an agency model. --------------- Related Links 7 Tips to Living the Digital Nomad Lifestyle as a Copywriter6 Must-Pack Items to Write Copy OverseasIs it Really Possible for Copywriters to Work Entirely Remotely?Ep. 68: Learning to Embrace the Flexibility of Copywriting --------------- Get Free Copywriting Training here

Jul 19, 202322 min

Ep 139Are You Skipping This Essential Copywriting Task? (Episode 139)

A creative review is essentially a meeting designed to present your work to project stakeholders, discuss it, and leave with clear next steps on refining the project to be the best possible version it can be. Sometimes it’s just you and your client. Sometimes it’s you, your design partner, a marketing manager, project manager, and others involved in the project. You review the creative brief, so every one is on the same page and reminded of the project goals. Listen in to hear why Nicki and Kate call this task essential, and the best way to make it happen! --------------- Get Free Copywriting Training here

Jul 12, 202327 min

Ep 138When Copywriting Inspiration Becomes Copywriting Comparison (Episode 138)

There are times when copywriting inspiration turns into copywriting comparison, and it can happen quickly before the person consuming that information even knows what is happening. But it’s important to recognize when your information intake makes you feel bad about yourself or your business or your life, and pay attention to the triggers. Nicki and Kate take time to discuss how this has happened to them (it happens to everyone) and the strategies they use to combat those negative comparisons and how keep them from stealing their energy. --------------- Get Free Copywriting Training here

Jul 5, 202337 min

Ep 137How to Structure Your Copy for Every Project (Episode 137)

When you are approaching a project and have a blank page in front of you it can be overwhelming, so starting with a jumping off point for your project is key. The creative brief will act as a roadmap for the project. In this episode Nicki and Kate discuss how to best use that roadmap and what tools CCA students have best convey the message and achieve the goal that has been laid out for them. --------------- Mentioned on this Episode Ep. 70: Tips for Tackling Blank Page Syndrome --------------- Get Free Copywriting Training here

Jun 28, 202332 min

Ep 136Copywriting Transformed Her Quality of Life - Amy's Story (Episode 136)

Before joining the Comprehensive Copywriting Academy, Amy had tried numerous jobs. But she hadn't found the one that made work-life balance actually achievable. She wanted to earn the income she needed for her family, but her far bigger goals were having a job where she was able to relax and control her own day. Listen in to hear Amy's story, including her advice for introverts, as well as tips for combatting resistance and reaching your goals. --------------- Mentioned In This Episode: Amy's Portfolio --------------- Get Free Copywriting Training here

Jun 21, 202338 min

Laser Coaching: How Do I Find Clients for Freelancing?

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On today’s Laser Coaching call we hear Nicki and Kate meet with a CCA student who is wondering “What’s next?” and where to focus her energy. She is ready to start to start pitching but unsure of the best way to do that, and how the follow up process to pitching works! Listen in to this info packed coaching call for tips and info on how to find your freelance clients! --------------- Get Free Copywriting Training here

Jun 16, 202317 min

Ep 135Are Portfolio Schools Worth It? (Episode 135)

Portfolio schools are most often two year programs that teach writers to build their portfolio. They pair students with designers to work together to create and curate pieces for your portfolio. While this may sounds great, there are also drawbacks. In this episode Nicki and Kate break down the pros and cons of portfolio school, what it really means to get a certificate at the end, and how to discern if portfolio school is the right decision for you! --------------- Mentioned In This Episode Ep. 18: How Do You Write a Spec Ad? --------------- Get Free Copywriting Training here

Jun 14, 202322 min

Ep 134Keep Copywriting Fun: 3 Must-Implement Business Boundaries (Episode 134)

Copywriting is a super fun career. But, occasionally, you’ll notice you have no time in your schedule, you’re super stressed, and you’re wondering what happened to the “fun.” Sound familiar? It’s very likely you’re moving your business boundaries—or you never implemented them in the first place. Nicki and Kate dig in to business rules you need to create in three areas: your no lower than rate, your OOO rules, and your game plan for celebrating wins big and small. --------------- Get Free Copywriting Training here

Jun 7, 202330 min

Ep 133Are You Giving Off Any of These Copywriter Red Flags? (Episode 133)

Sometimes when you’re new, you might be nervous that your clients can tell that you’re inexperienced. In this episode, Nicki and Kate dig into how self-doubt might creep into client interactions and other red flags that make it obvious that you’re a newbie—like mixing content and copy to being paid by the word. You’ll leave this episode with the tools to always put your best foot forward with prospective clients. --------------- Mentioned in this Episode: Episode 3: What’s the Difference Between Copy and Content? --------------- Get Free Copywriting Training here

May 31, 202331 min

Ep 132Using Copywriting to Build a Second Business - Karen's Story (Episode 132)

On today’s episode our hosts interview Karen, a CCA student, homeschooling mother of children with autism and a new business owner! They discuss her road to copywriting and what her new career has brought her family. Karen has found incredible success as a copywriter and credits it to the CCA. She is now starting her own business while working part time as a copywriter. --------------- Mentioned In This Episode Karen’s PortfolioOut of Your Ordinary --------------- Get Free Copywriting Training here

May 24, 202323 min

Ep 131Can You Make $10,000 Month with Copywriting? (Episode 131)

As a freelance copywriter, you have to respect yourself enough to claim the rates you should be working for. Growing your copywriting career to a five-figure-a-month business is entirely possible. Not only is it possible, but it’s probable, if you follow some specific steps to grow your copywriting business. In today’s episode, Nicki and Kate discuss rates, tracking time, retaining current clients, and pitching as well as the importance of knowing your value as ways to help you achieve the financial success you deserve! -------------- Mentioned on this Episode Ep. 42: How Copywriters Can Negotiate with Confidence – with Susie TomenchokEp. 104: Biggest Copywriting Mistakes in Our Careers --------------- Get Free Copywriting Training here

May 17, 202334 min

Ep 1304 of the Highest Paying Copywriting Niches (Episode 130)

As you know, we do not recommend choosing a copywriting niche when you’re just starting out as a copywriter. That advice still applies. There are high-paying copywriting clients across any and every industry. That said, there are four industries that tend to have clients willing to pay more—and higher paying projects—than other industries. (Emphasis on tend.) You may incorporate these industries on your pitch list, but we’d recommend not limiting yourself to any single industry—or judging any single industry based on one client or one experience. Listen in to hear what these industries are and what you need to know about each of them. --------------- Mentioned on this Episode: Your Unique Selling Point: Set Yourself Apart from the Competition --------------- Get Free Copywriting Training here

May 10, 202331 min

Ep 129#1 Thing You Need to Do Throughout Your Copywriting Career (Episode 129)

Celebrating is important and what we tend to celebrate is hitting the big milestones (as you should), but that’s not the only stuff you should be celebrating! It’s about the journey. Anything that we do that takes us out of our comfort zone deserves to be acknowledged. Join Nicki and Kate as they discuss the when and why and how of celebrating your accomplishments and journey as a copywriter. Get Free Copywriting Training here

May 3, 202325 min

Ep 128Landing a 4-Figure Project 2 Months In - Courtney's Story (Episode 128)

Courtney Cherry is a writer who went from working seven days a week in government to becoming a successful freelance copywriter. In this episode, Courtney shares her story of how she built her business in 15 months and now lives life on her terms. Courtney also shares tips on how to get started, the importance of copywriting, and the power of networking. She then goes on to discuss the importance of speaking up, taking risks, and finding the right support system. --------------- Get Free Copywriting Training here

Apr 26, 202332 min

Ep 127Words Copywriters Need to Eliminate From Their Vocabulary (Episode 127

Today’s episode is about word choice, but not the copy you are writing, but how you are speaking and describing things to yourself. Our words have a lot of influence on the outcomes of situations that we might find uncomfortable, or hard or scary. You have to make the decision to speak to yourself in a more empowered way. Listen in as Nicki and Kate offer tips and benefits to speaking more kindly to yourself. --------------- Get Free Copywriting Training here

Apr 19, 202331 min

Ep 126Good vs. Bad Copywriting: How Do You Tell the Difference? (Episode 126)

The question of “What makes copy good or bad?” is often spun by our students into “Am I a good copywriter?” It’s a simple question with a not always so simple answer. In this episode Nicki and Kate dive into unraveling the answer, and how asking yourself if something is good copy or bad copy, will make you a better copywriter. --------------- Get Free Copywriting Training here

Apr 12, 202331 min

Ep 125How to Calm Your Nerves Before Copywriting Client Calls (Episode 125)

A client responds to your pitch and you’re SUPER excited … and then completely overwhelmed as you dread actually getting on the call. What if they find out you’re a fraud? (You’re not a fraud, promise.) What if you don’t actually like them? (Great news…listen to this episode …). First … breathe! Second, that’s what this Build Your Copywriting Business podcast episode is all about. Nicki and Kate are digging in to steps you can take to prepare and calm your nerves before client calls. And remember: there are more than 9 million online retailers in the world—2.5 million of which are in the US alone. That’s just online and just retailers. That means there are plenty of other clients if your discovery call with one doesn’t work out. --------------- Get Free Copywriting Training here

Apr 5, 202333 min

Ep 1244 Questions to Massively Boost Your Copywriting Productivity (Episode 124)

This episode is a self inventory that will help contribute to your success as a freelancer. Our hosts will help you determine when you work best to contribute to your success as a freelancer using four key question. The questions will help you determine when you work best, which results in increased productivity, more fun, less frustration…and more income! --------------- Get Free Copywriting Training here

Mar 29, 202335 min

Ep 123"Slowly" Replacing Her Income with Copywriting ... in 3 Months - Melissa's Story (Episode 123)

After seeing a Facebook ad for the Comprehensive Copywriting Academy our guest, Melissa, decided to pursue her desire to work freelance and joined the CCA. Within three months of beginning to pitch clients she was able to replace her income. Within the first year Melissa made 50% more than she would have at her previous job…all while working between 20 and 25 hours per week. --------------- Mentioned on this Episode: Melissa’s Portfolio: Reallygoodcopy.comMelissa’s LinkedInEp. 32: Starting a Copywriting Business with a Chronic Illness – Dorothy’s Story --------------- Get Free Copywriting Training here

Mar 22, 202340 min

Ep 1223 Steps to Taking Time Off as a Freelancer (Episode 122)

A huge perk to being a freelancer is that you can work when and where you want. But even with that freedom freelancers are notorious for not taking vacations and working right through, resulting in burnout. As a freelancer you may feel like if you aren’t working, you aren’t making money. But if you set up your calendar you can plan for this! Nicki and Kate have real world advice for freelancers struggling to take time off throughout the year. -------------- Mentioned on this Episode: Ep. 49: How to Build Your Own Benefits as a Freelancer Related Links: 6 Must-Pack Items to Write Copy Overseas --------------- Get Free Copywriting Training here

Mar 15, 202331 min

Ep 121Writing a Call to Action that Maximizes Engagement (Episode 121)

If you haven’t yet, you’ll probably see “CTA” all over creative briefs and project outlines. CTA stands for “call to action” and refers to the copy you use to tell the reader what you want them to do next. You need to give your audience a next step to take. (We’re writing the copy for a reason, right? We want the reader to buy the hand towel, sign up for the course or watch the video–depending on the project, of course.) The call to action tells the reader what step to take next and how. --------------- Related Links What Makes a Good Call to Action (CTA)? --------------- Get Free Copywriting Training here

Mar 8, 202321 min

Ep 120Most Common Copywriter Backgrounds (Episode 120)

Successful copywriters come from all backgrounds and experiences, in fact, that unique perspective can make you a better and more valuable copywriter. Becoming a copywriter is not dependent on your background, but on how hard you are willing to work, if you are consistent and persistent, and if you are willing to follow the steps. Listen in as Nicki and Kate outline why your background does not matter and what you really need to find success in copywriting! -------------- Mentioned In This Episode: 11 Traits of the Most Successful Copywriters --------------- Get Free Copywriting Training here

Mar 1, 202317 min

Ep 119From Copywriter to Managing a Team of Copywriters in Less Than 2 Years - Jenni's Story (Episode 119)

When Jenni joined the Comprehensive Copywriting Academy in April 2021, she was working in a marketing role. Writing was part of her day-to-day work, but, like most CCA students, she didn’t know what copywriting was, much less that it was an entire career! Before she even finished the course, she was landing her first clients. Spoiler: in less than two years, she was managing a team of freelance copywriters and more than doubled her income. On this episode, Jenni shares a ton of valuable advice for copywriters looking to level up their own game, including the importance of your portfolio and how to calm your nerves when receiving feedback. --------------- Get Free Copywriting Training here

Feb 22, 202335 min

Ep 118What's a Unique Selling Point? (Episode 118)

A unique selling point or unique selling proposition (USP) tells your prospective clients why they should hire you versus any other copywriter. What do you have that no other copywriter brings to the table? If you’re instinct is to say, “Nothing! There’s nothing unique about me!”, then you’ll want to listen in. Whether you’re just starting out or you’ve been copywriting for awhile, it’s time to either write or revisit your USP. Nicki and Kate are breaking down how to write a compelling USP that will make it crystal clear to your prospective clients why you’re the best copywriter for the job. ---------------- Mentioned in this Episode 4 Steps to Write a Wildly Effective About Us Page Related Links Your Unique Selling Point: Set Yourself Apart from the Competition --------------- Get Free Copywriting Training here

Feb 15, 202327 min

Ep 117Best Free Software for Copywriters (Episode 117)

It’s very tempting to purchase software to make us feel professional. But taking action and landing clients is what makes you a professional copywriter. Making professional purchases is often a distraction from doing the work we need to do. That said, there is tons of software for copywriters that has a free level and today Nicki and Kate are talking about 7 of their favorites. While you may not get all the features at once, you can use the software and find what works to you. Then, when and if the time comes, you can upgrade…if it’s going to pay for itself many, many times over. --------------- Mentioned in this Episode: Asana [Note: this is an affiliate link]CalendlySpotifyToDoistFreedom --------------- Get Free Copywriting Training here

Feb 8, 202329 min

Ep 116How to Handle Negative Copywriting Feedback Like a Pro (Episode 116)

Getting feedback is not, by its nature, negative. Copywriters should all expect to get feedback other than “this is amazing, thank you!” We’re not in our clients heads. There may just be information they forgot to share or you didn’t think to ask—it’s a collaborative process! But what happens when a client isn’t happy with the quality of the work or how the project turned out? Here’s how to handle negative copywriting feedback—without letting it ruin your day. --------------- Related Links: How to Give Copywriting Feedback --------------- Get Free Copywriting Training here

Feb 1, 202325 min

Ep 115She Replaced Her Teaching Income with Copywriting - Charlotte's Story (Episode 115)

Seven months ago, Charlotte had no idea about copywriting. She set the goal of replacing her teaching income by August of 2023, when her youngest child starts going to school. Spoiler: she replaced her income within six months of joining the Comprehensive Copywriting Academy. On this episode, Nicki, Kate, and CCA student Charlotte talk about the transition from teaching to copywriting, including how Charlotte set the goal to leave her job, how she built up a financial safety net, and what it’s been like working from New Zealand with clients all over the world. --------------- Mentioned on this episode: Charlotte’s Portfolio --------------- Get Free Copywriting Training here

Jan 25, 202325 min

Ep 114Hate Writing Your Own Portfolio? Use These Tips to Get It Done (Episode 114)

Why is it that we can write copy for our clients with little fuss, but when it comes to writing for ourselves we kick and scream? The biggest reason copywriters struggle to write copy for themselves is that they don’t treat their own copywriting projects like a copy project. But it’s one of your most important copywriting projects you’ll ever do. Your portfolio needs to reflect your ability to write great copy. Otherwise, there’s a good chance clients won’t want to work with you! Nicki and Kate are digging into two keytactics you need to use that will help you write a stronger portfolio that makes clients want to work with you. --------------- Mentioned on this episode: 4 Biggest Copywriter Portfolio Mistakes Related Links: Ep. 39: The Creative Project ProcessCreative Brief: The First Step to Any Successful Copywriting Project --------------- Get Free Copywriting Training here

Jan 18, 202324 min

Ep 113Copywriting Client Didn't Pay? Here's What to Do (Episode 113)

One of the biggest worries copywriters (and freelancers in general) have is: what if I do a project…and then my client doesn’t pay me? First, the good news: this is so unbelievably rare. Clients are running businesses. And, if they want to stay in business, they’re going to want to pay you (and any other service provider they work with). But, what happens if a client, for whatever reason, doesn’t pay on time? This week’s episode takes you through the four steps you want to take to handle late payments (and step 1 starts before you even send your invoice!). --------------- Get Free Copywriting Training here

Jan 11, 202332 min

Laser Copy Coaching: Lower the Pressure on Pitching

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If you find yourself putting off pitching because it feels intimidating, you’re not alone. But in order for pitching to feel less intimidating you need to START pitching. On this bonus podcast episode, CCA student Alex joins Nicki and Kate for a Laser Copy Coaching session to dig into why she finds pitching overwhelming. If you’re looking for guidance on how to overcome resistance to pitching and why you need to give yourself grace if you don’t hear back, take a listen now! --------------- Get Free Copywriting Training here

Jan 6, 202315 min

Ep 112Want to Earn Six Figures as a Copywriter? Get Your Finances in Order (Episode 112)

A major part of setting and reaching your copywriting income goals is to get your finances in order. That’s right, you need to get a full picture of your finances and be diligent about tracking them if you want to stay on track. In this episode, Nicki and Kate share advice from their experience on how to manage your copywriting finances to help your business flourish. Listen in for actionable tips you can apply directly to your business! --------------- Get Free Copywriting Training here

Jan 4, 202328 min

Ep 111From Financial Professional to Copywriter - Chaundell's Story (Episode 111)

A sure way to find success as a copywriter is to decide what your goal is and to continue to make any step you can towards that goal. CCA student, Chaundell, is a perfect example of the success you can find when you refuse to let anything get in between you and success. Listen in to this episode to hear Chaundell share her story with Nicki and Kate and explain what she's learned along the way. Mentioned on this Episode Chaundell's portfolio Chaundell's Instagram --------------- Get Free Copywriting Training here

Dec 28, 202222 min

Ep 110What's Your Copywriting Career Path? (Episode 110)

At the beginning of your career, you may think that all you want to do is become a freelance copywriter. And that’s great! But, it’s also important to stay open to different directions that your copywriting career could take you. In today’s episode, Nicki and Kate share examples of some of the various paths your career might follow and offer advice on how progress your career along the way. -------------- Mentioned on the Episode Ep. 103: Becoming a Social Media Copywriter & Manager – Carli’s Story --------------- Get Free Copywriting Training here

Dec 21, 202223 min

Ep 109The Right Way to Raise Copywriting Rates (Episode 109)

How much you make in your copywriting career has a direct relationship with the rates you charge. In this episode, Nicki and Kate are sharing insights on how to raise your rates and when you should. Listen in to learn the best way to tell you clients about a rate increase, how to evaluate your rates, and when you should. -------------- Mentioned in this Episode Ep. 17: How to Set Your Copywriting Rates --------------- Get Free Copywriting Training here

Dec 14, 202224 min

Laser Copy Coaching: Tips for Neurodivergent Copywriters

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Part of being a successful copywriter is using what makes your unique to your advantage! In this laser coaching session, CCA student Martha speaks with Nicki and Kate about how she can build a successful career as a neurodivergent copywriter. Listen in to learn best practices for turning a personal trait into a personal strength that sets you apart from other copywriters. --------------- Get Free Copywriting Training here

Dec 9, 202214 min

Ep 108Is Copywriting the Same as Copyediting? (Episode 108)

First off, copywriting and copyediting are not the same thing. That you may already know. But, in this episode Nicki and Kate elaborate on why the two are completely different skills and why you don’t have to offer both. Listen in to learn why being a professional copywriter doesn’t make you a professional copy editor. --------------- Get Free Copywriting Training here Mentioned In This Episode What Is Copywriting?Content Writing vs. CopywritingNew York Times Copyediting TestMake Money Faster with Focused Services

Dec 7, 202217 min

Laser Copy Coaching: Focusing On Work You Want to Do

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You call the shots when it comes to your copywriting career. So, this means that you can choose to focus on they type of work you want to do. In this laser copy coaching session, our hosts are joined by CCA Student, Robin, who has expertise in multiple areas of copywriting, but is struggling to choose which service to focus on. Listen in to learn how to focus your business around the services you want to offer and why you don’t need to do any type of work just because you can. --------------- Get Free Copywriting Training here

Dec 2, 202219 min

Ep 107Building a Copywriting Business as a Mom - with Kate K, Dorothy & Jen (Episode 107)

Being a mother is a full-time job on its own. But it’s totally possible to build your copywriting business and continue to be the amazing parent that you are now. In this episode, CCA students (and stellar moms) Dorothy, Kate K, and Jen join the show to share their experiences running successful copywriting businesses while raising children. Listen in to learn how you can balance your time, set boundaries, and share your career with your children as you grow your copywriting business. --------------- Get Free Copywriting Training here

Nov 30, 202259 min