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Build Your Copywriting Business

Build Your Copywriting Business

345 episodes — Page 6 of 7

Ep 82How to Handle Difficult Client Situations Like a Pro (Episode 82)

The collaboration that goes into copywriting can be the most exciting part of the job–but there are times that a client will do something that makes working with them a little less fun. But, that doesn’t mean they are bad clients! Every time a client does something that irritates you or makes it more difficult for you to do your job, there’s an opportunity there for you to help them become better clients and for you to improve your process as a professional. In this episode of the Build Your Copywriting Business podcast Nicki and Kate are walking you through the difficult situations that come up the most. They share ways that you can positively respond to each challenge and give guidance on how you can prevent the issues from popping up in the first place. Enjoy! --------------- Get Free Copywriting Training here

Jun 8, 202239 min

Ep 81Crucial Lessons from 10 Years in Business (Episode 81)

As you may already know, Filthy Rich Writer is celebrating its 10th anniversary this year! Over the last decade, Nicki has collected some crucial lessons that are too good not to share about running her own business. If you’re looking for the most need-to-know insights as a business owner, you’re in the right place! In today’s episode of the Build Your Copywriting Business podcast Kate is flipping the script on Nicki and turning her from interviewer to interviewee. Listen and be sure to take note of all the valuable information Nicki has gathered through Filthy Rich Writer’s 10-year journey. --------------- Get Free Copywriting Training here

Jun 1, 202246 min

Ep 80How Copywriters Can Work with Recruiters (Episode 80)

When it comes to landing work, you can never have too many tools at your disposal. As you know, the best way to find clients is to work through your pitch list and continually sending pitches to businesses. But, it never hurts to supplement that with other methods for landing work. In today's episode of the Build Your Copywriting Business podcast Nicki and Kate are discussing how copywriters can work with recruiters to get more clients. Listen as they share exactly what you should and should not do when it comes to working through a recruiter. --------------- Get Free Copywriting Training here

May 25, 202228 min

Ep 79Hitting 6 Figures as a Copywriter & Cookbook Author: Kristin's Story (Episode 79)

Today we're checking in with Comprehensive Copywriting Academy student Kristin Donnelly. Kristin is a successful food writer and cookbook author who was trying to figure out how to increase her income. After joining the CCA, she gained more confidence working with well-seasoned copywriters and has hit her income goal writing copy. Listen in as Kristin shares copywriting tips she’s learned throughout her journey to becoming a 6-figure cookbook author and copywriter. --------------- Get Free Copywriting Training

May 18, 202231 min

Ep 785 Ways to Improve Your Copywriting (Episode 78)

The most successful copywriters are always looking for ways to further master their craft. As you increase your skill level you can also increase your rates. So, if you aren’t constantly getting better as a writer, you’re leaving money on the table. Luckily, this episode of the Build Your Copywriting Business podcast is all about 5 effective things your can be doing to make sure you are the best copywriter that you can be. Enjoy as Nicki and Kate discuss tips that they both use today to continue to improve as copywriters. --------------- Get Free Copywriting Training here

May 11, 202229 min

Copywriting & Design: Insights from a Global Design Leader

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If you’re already a Comprehensive Copywriting Academy student, you can catch the full, extended version of the interview with Ch’ien on your CCA dashboard under the Land Work bonus courses section. Ch’ien gives additional insight into the career choices he’s made and how it’s brought him around the world, as well as the importance of knowing your worth. You don’t want to miss this version! --------------- Related Links 5 Things Creative Directors Wish You KnewWhy Tough Creative Directors Can be the Best Ones --------------- Get Free Copywriting Training here

May 6, 202220 min

Ep 77How to Get More Copywriting Referrals (Episode 77)

The importance of consistently pitching new prospective clients cannot be understated–it's the backbone of your business's success. But, a super effective way to supplement that pitch list is to naturally gain more clients through referrals. In this episode of the Build Your Copywriting Business podcast our hosts are giving you tips and tricks for getting more client referrals so that your list of businesses to work with grows naturally behind the scenes. --------------- Get Free Copywriting Training here

May 4, 202227 min

Ep 76Red Flags Copywriters Need to Look for in Clients (Episode 76)

We've all experienced a partnership of some kind that wasn't set up for success from the start. It's not only frustrating but can drain your energy quickly. In copywriting, there are certain kinds of clients that commonly create negative partnering experiences, but thankfully, there are ways to avoid them! In this episode of the Build Your Copywriting Business podcast Nicki and Kate are noting all of the common red flags that clients might show if they are the type of business you should refrain from partnering with. --------------- Get Free Copywriting Training here

Apr 27, 202240 min

Ep 75How to Be a Part-Time Copywriter with a Full-Time Job: Alicia Castro (Episode 75)

Welcome back to the Build Your Copywriting Business Podcast! Today we are excited to be checking in with a Comprehensive Copywriting Academy student and former guest, Alicia Castro. Alicia has found success and continues to thrive as a part-time copywriter while having a full-time job. Enjoy listening as Alicia takes us through her journey and gives valuable advice for those trying to balance their copywriting career with life outside of it. --------------- Get Free Copywriting Training here

Apr 20, 202245 min

Ep 74Copywriting Checklist: 5 Things to Check Before Submitting Copy (Episode 74)

Whether you are a beginner or a seasoned vet having a process for reviewing your copywriting work is essential to reaching your potential as a successful copywriter. This ensures that you are delivering your best work to your clients and it helps you grow through evaluating your own skills. Today's episode is all about using a copywriting checklist to make sure that you are touching on each key aspect of your copy and optimizing your writing. Enjoy listening as Nicki and Kate guide you through the five fundamental steps in writing and reviewing your final product. --------------- Get Free Copywriting Training here

Apr 13, 202230 min

Ep 73Bridging the Gap from Quitting a Job to Full Time Freelance (Episode 73)

If you've ever thought about leaving your current job to become a full-time freelance copywriter this is the episode for you! Nicki and Kate walk you through the process start to finish and include important steps to make the switch as seamless as possible. Enjoy listening to this episode as our hosts cover how to build your client base before you leave your job, how to overcome anxiety surrounding the change, and how to tell when you are ready to take the step towards full-time freelance. --------------- Get Free Copywriting Training here

Apr 6, 202237 min

Ep 723 Tips for Combatting Imposter Syndrome (Episode 72)

You might hear the term Imposter Syndrome a lot but how do you recognize and stop those thoughts from interfering with your work? Nicki and Kate provide 3 tips on combatting imposter syndrome and how to fuel confidence rather than doubt. --------------- Get Free Copywriting Training here

Mar 30, 202230 min

Ep 71A Decade of Copywriting: Jay's Story (Episode 71)

In honor of Filthy Rich Writer's 10-year anniversary, we're celebrating throughout 2022 and wanted to touch base with some of the earliest copywriting students Nicki worked with and trained. On today's episode of the Build Your Copywriting Business Podcast, Nicki and Kate are catching up with Jason Schneider, a copywriter with a decade of experience writing for a variety of brands, including Jetsetter, Thrillist, Getty Images, and more. Jay talks about using both sides of the brain, balancing both creativity and strategy, as well as why he prefers working as an on-staff copywriter as opposed to going full-time freelance (though he also does take on freelance projects!). If you're curious to hear what a copywriting career can look like 10 years in, you'll want to hear Jay's story! Mentioned on this Episode: Jay’s PortfolioJay’s InstagramRemote Job Postings Tripled During the Pandemic4 Perks of Working in an Office Before Starting Your Own Copywriting Business --------------- Get Free Copywriting Training here

Mar 23, 202258 min

Ep 70Tips for Tackling Blank Page Syndrome (Episode 70)

As copywriters, there's nothing worse than sitting down to write, facing the page, and slowly filling with mild panic. But here's the good news: copywriters should never face a blank page. That's because if you're just starting or you've been doing it for 20 years like Nicki, you always have a creative brief. On this episode of the Build Your Copywriting Business podcast, Nicki and Kate are digging into tactics they use to combat blank page syndrome, avoid perfectionist pitfalls, and get writing. Related Links Conquer Blank Page Panic For GoodWhat’s a Creative Brief?Why You Need to Push for a Creative BriefThe One Thing Every Successful Copywriting Project Starts WithHow to Rock the Brainstorming Process --------------- Get Free Copywriting Training here

Mar 16, 202234 min

Ep 69Preventing Burnout as a Copywriter (Episode 69)

There's a big difference between "I don't want to do this because it's hard" (or scary, or uncomfortable...) and "I don't want to do this because I physically don't have the energy today." The first is resistance. The second? You may be getting real close (or perhaps even experiencing) burnout. Nicki and Kate are digging into some ways you can start to recognize the difference between resistance and burnout and tactics for preventing your train from ever getting close to pulling into Burnout Central Station (like having a couple of days each week that you do not schedule work!). --------------- Get Free Copywriting Training here

Mar 9, 202242 min

Ep 68Learning to Embrace the Flexibility of Copywriting (Episode 68)

"Hold on Loosely" was a hit in the early 80s, but it's also the theme song of this podcast episode. As copywriters, we have so much flexibility, but often we don't take full advantage of that flexible because we let our own self-imposed roadblocks get in the way. Nicki and Kate are discussing the importance of exploring opportunities as they come and "loosely" planning versus trying to wrangle too much control over scenarios that we have zero control over—or may never happen in the first place! --------------- Get Free Copywriting Training here

Mar 2, 202229 min

Ep 67Copywriting as a Creative Outlet for an Actor: James's Story (Episode 67)

Meet James, a Comprehensive Copywriting Academy student, who comes from an acting and filmmaking background. He has found early success in his copywriting career by pairing his CCA training with the creative talent he developed through his personal journey. In this episode, James talks to Nicki and Kate about how copywriting has been a perfect match for him and how he is able to earn a living doing something he loves. He also shares why copywriting appealed to him in the first place and why it is so fulfilling. Mentioned on this Episode James’s Website --------------- Get Free Copywriting Training here

Feb 23, 202230 min

Ep 66Feedback: Why Copywriters Must Embrace It (Episode 66)

Getting feedback on your copywriting is inevitable. The sooner you can begin to embrace it, the better. Nicki and Kate are digging into why feedback is incredibly valuable for copywriters, both feedback from other copywriting students as you're learning and feedback from your clients. If the thought of getting feedback makes you nervous, this is for you. Learn how you can take control of the feedback round from your clients and ensure you get the information you need to keep moving forward. Related Links How to Deal with Feedback and Criticism from Copywriting ClientsCopywriting Q&A: How to Fix Bad Feedback --------------- Get Free Copywriting Training here

Feb 16, 202235 min

Why We Love Copywriting

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'Tis the season for love, and in this bonus episode of the Build Your Copywriting Business podcast, Nicki and Kate are sharing all the reasons why they love copywriting. From the flexibility to work when and where you want to the variety of potential clients and mediums that keep work interesting, there are so many reasons to love copywriting. What do you love most about copywriting? --------------- Get Free Copywriting Training here

Feb 11, 202221 min

Ep 65Combatting Work/Life Balance Guilt as a Copywriter (Episode 65)

When you work from home, it can be very hard to have work-life balance. And, if you're like Nicki and Kate, you may even feel guilt when you're not spending time on your business! On this episode of the Build Your Copywriting Business podcast, Nicki and Kate are digging into ways that they have tried to find separation between work and life. Inevitably, your life may sneak into your work (for example, if you have a child, perhaps you're taking a client call with your child on your lap). But having set time for "life" and not letting work sneak into it, is crucial. Here's how they're taking steps to work on it! --------------- Get Free Copywriting Training here

Feb 9, 202232 min

Ep 64Effective Evening Routines for Copywriters (Episode 64)

There's a lot of talk about morning routines (including our own episode on it - check it out!). But equally as important are evening routines. If you don't have a solid system for prepping for the day ahead, your morning routine may not even matter! Nicki and Kate talk about how you can use the end of your day to set yourself up for success for the following day. They share their best practices and tips for being intentional with how you spend your time, as well as elements of their evening routines that they need to work on, like have a true shut-down time and ensuring the workday doesn't creep into home time. --------------- Get Free Copywriting Training here

Feb 2, 202227 min

Get a Free Bonus Recording with a Podcast Review

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This recording (really 5 recordings!) includes interviews with five top entrepreneurs who are sharing what they look for when they hire a copywriter, copywriter red flags, and more. Whether you're just starting out or have been doing this for awhile, you want to make sure you're not raising any red flags for the clients you're pitching! --------------- Get Free Copywriting Training here

Jan 28, 20227 min

Ep 63Part-Time Copywriting as Part of a Full-Time Career: Nicole's Story (Episode 63)

When Nicole first joined the Comprehensive Copywriting Academy in late 2019, she was house sitting and planned to build her freelance copywriting business. Then 2020 happened. Nicole took a full-time job teaching at a college and didn't know if she would ever go back to copywriting. Of course in another 2020 twist, her course load was reduced. Copywriting became her security net. Talking with Nicki and Kate at the end of 2021, Nicole shares how she's incorporated copywriting into a mix of work she does. Her part-time copywriting work is one piece of what she calls her "patchwork" career, which also including teaching a course and running her Etsy shop. She shares how she got to this balance, why it works for her, and her advice for others looking to pursue copywriting. Note: Nicole mentions Pitch-a-palooza in the interview. This is a free month-long annual event for CCA students that gets everyone focused on sending their first pitches or refining their pitching process with weekly challenges and giveaways. Related Links: Your Goal Should Be to Love Your Career. Period.Define Your Own Copywriting SuccessCopywriter Job Satisfaction --------------- Get Free Copywriting Training here

Jan 26, 202240 min

Ep 62Defining Copywriting Success for Yourself (Episode 62)

Sometimes, others' successes inspire us. But other times? Other times, others' successes makes us feel like we can't possibly achieve the same level of success. Here's the thing: success looks different for everyone, but it can be real hard to shift our mindsets to remember that. Nicki and Kate are discussing why it's so tricky to avoid comparison, but how we can't possibly know what's going on inside anyone else's business. If you need to move away from comparison and move toward your own individual definition of success, this episode is for you! Mentioned on this Episode Instagram Live: Day Rates Related Links Define Your Own Copywriting SuccessBeware the Copywriting Influencer Trap (a.k.a. Why You Don’t Need the World’s Most Beautiful Website as a Copywriter) --------------- Get Free Copywriting Training here

Jan 19, 202232 min

Ep 61Juggling Multiple Copywriting Clients (Episode 61)

At some point in you career you will have multiple projects at the same time and, for most of us who want to work full-time as copywriters, having multiple clients is the goal! Many of you may be experiencing this already and, if you've had to juggle multiple deadlines, you know it isn't always easy. Nicki and Kate are sharing their top tips for managing several projects and clients at the same time. The good news is there is basically zero chance that every client you pitch is going to get back to you at the exact same time and want the work right away. You will, however, likely have projects in various phases of the project process. Here's what that looks like and how to best manage your schedule. --------------- Get Free Copywriting Training here

Jan 12, 202230 min

Copywriting Strategies Book (Plus, Special Bonus Trainings)

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We’re thrilled to announce that now copywriters and business owners alike have a new resource for learning the foundational elements of copywriting. Copywriting Strategies: A No-Nonsense Guide to Writing Persuasive Copy for Your Business, written by the founder of Filthy Rich Writer, Nicki Krawczyk, is a clear and easy-to-understand introduction to fundamental copywriting principles. Listen in as Nicki gives an inside look at what's inside the book, plus shares how writing a book was different than copywriting! Get more details about the book (and order your copy!) at CopywritingStategiesBook.com. --------------- Get Free Copywriting Training here

Jan 7, 202227 min

Ep 60Set Your Copywriting Business Up for Success in 2022 (Episode 60)

Ready to set your copywriting business up for success in 2022? Nicki and Kate are sharing ways they set their copywriting businesses up to thrive each New Year. From scheduling regular check-ins with yourself on your goals to exploring what those goals are in the first place, they are digging into ways you can make 2022 the best year yet. You'll want to have your calendar pulled up during this episode so you can schedule regular meetings with yourself, including bigger quarterly check-ins and quick weekly check-ins. These planning sessions don't have to be long, but are necessary to keep yourself on track (or get back on track before you really get off the rails). --------------- Get Free Copywriting Training here

Jan 5, 202244 min

Ep 59Buying a New Home with Copywriting Income: Shannon's Story (Episode 59)

Eight years ago Shannon, a Comprehensive Copywriting Academy student, had to leave the workforce to try and manage her fibromyalgia. She continued looking for a job that would not only bring in income, but, as she says, "fuel her soul" and allow her to set her schedule. Shannon went from relying on the food bank to, within one year of joining the CCA, being able to buy a new house. On this episode, Shannon talks to Nicki and Kate about how she's been able to find the right balance of working for clients and taking care of her health. They also discuss the benefits of not choosing a niche and why the variety of potential copywriting clients is part of what makes the career so fulfilling. Mentioned on This Episode Shannon's Website Related Links How to Avoid the Copywriting Niche Trap --------------- Get Free Copywriting Training here

Dec 29, 202135 min

Ep 58Gifts to Give Your Copywriting Business (Episode 58)

It's time to treat yourself—and your business. Nicki and Kate are digging into gifts you can give your business, but these aren't your typical gifts. These are gifts that can help move your business forward, whether by giving you more time to focus on your business, boosting your skills, or taking care of your business's greatest asset: you. Listen in for ideas on what to gift your business (or if your family and friends are looking for ideas, share this episode with them for inspiration!). Mentioned on this Episode CalmHeadspaceAudibleMasterclass --------------- Get Free Copywriting Training here

Dec 22, 202136 min

Ep 574 Ways Copywriters Can Accept Payments (Episode 57)

As a copywriter, your goal is to ultimately get paid, right? But as a freelance copywriter, how do you ensure clients can pay you as easily as possible? Nicki and Kate break down four of the most common ways that copywriters can accept payments. As you know, our team is very much against paying for anything that isn't going to pay for itself or help move your business forward in some way. So, while we dig into software options, they're also not a must. Mentioned on This Episode Tax and Bookkeeping Tips for Freelance Copywriters Related Links The Best (and Cheapest) Way to Track Freelance Income --------------- Get Free Copywriting Training here

Dec 15, 202121 min

Welcome to the Build Your Copywriting Business Podcast

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Ready to turn your love of writing into a successful copywriting career? Join professional copywriters Nicki Krawczyk and Kate Sitarz to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here. Nicki and Kate have 15+ and 10+ years of experience, respectively, writing copy for multi-billion-dollar companies, solopreneurs, and every size business in between. Subscribe now and be the first to hear new episodes every Wednesday.

Dec 11, 20213 min

Ep 56What is a Copywriting Test and Should You Do Them? (Episode 56)

At some point in your copywriting career, you'll likely have a client that asks you to do a copy test. A copy test is a way for them to gauge whether or not you're a good fit for the job, particularly if they're hiring for a full-time job and want to find the best candidate for their role. That said, clients have many ways of conducting copy tests, whether it's a timed copy test, small project, or several projects. Some are paid and some are unpaid. So, how do you navigate copy tests while protecting and valuing your time? Nicki and Kate dig into all the options you have when faced with a copy test. Related Links What's a Copy Test? Mentioned on This Episode How Copywriters Can Negotiate with Confidence – with Susie Tomenchok --------------- Get Free Copywriting Training here

Dec 8, 202122 min

Ep 55Building a Copywriting Side Hustle With a Full-Time Job - Claire's Story (Episode 55)

Claire always dreamed of going into marketing and fell into a job in a completely different industry. While she loves her full-time job, she still held onto her dream of breaking into marketing. She decided to join the Comprehensive Copywriting Academy (CCA) in February of 2021, landed her first client three weeks after pitching, and now has a consistent workload from several clients. On this episode, Claire shares why building her copywriting business as a side hustle was the best path for her and how it puts her in a stronger position if she ever does want to leave her full-time job. She also shares crucial tips for time management that you'll want to hear, especially if you're also building your copywriting business alongside your 9 to 5! Related Links Building a Copywriting Business While Working at 9 to 5Can Copywriting Be a Side Hustle? --------------- Get Free Copywriting Training here

Dec 1, 202132 min

Ep 54Post-Interview Must Dos (Part 3 of 3) (Episode 54)

The last episode on our three-part series on how to nail your copywriting interview is perhaps the most overlooked. A lot of copywriters hang up the phone after an interview or discovery call and then sit around waiting to hear back. That's not you. You go the extra step. In the final episode of the series, Nicki and Kate talk about what you can do after the interview that will set you apart from the competition. Related Links What to Do Before Your Copywriting Interview (Part 1 of 3)Ace Your Copywriting Interview (Part 2 of 3)The Secret to Wowing Interviewers --------------- Get Free Copywriting Training here

Nov 24, 202117 min

Is Copywriting Right for Me?

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If you're exploring copywriting and wondering "is copywriting right for me?" this episode is for you. Nicki and Kate dig into how this question stems from our desire to find the perfect career, when really we should be asking, "am I committed to getting something out of learning copywriting?" Learning a new skill has plenty of benefits (only one of which is finding a career you love). There are many paths you can take with copywriting, and none of them has to be final! Listen to hear the opportunities to learning a new skill, as well as common traits that copywriters share that may help you consider whether it's a path you want to explore. --------------- Get Free Copywriting Training here

Nov 19, 202121 min

Ep 53Ace Your Copywriting Interview (Part 2 of 3) (Episode 53)

No matter if you're going for a full-time or contract role or you're hopping on a discovery call with a potential freelance client, a copywriting interview is your time to show a prospective employer why they should hire you. In the second episode of this three-part series, Nicki and Kate cover common copywriter interview questions and how you can prepare for them. Plus, they share the types of questions you should ask during the interview. Related Links: What to Do Before Your Copywriting Interview (Part 1 of 3)Tough Interview Questions Copywriters Get --------------- Get Free Copywriting Training here

Nov 17, 202139 min

Ep 52What to Do Before Your Copywriting Interview (Part 1 of 3) (Episode 52)

A well researched job application and interview preparation is just as important as how you answer questions during an interview. Whether you're applying for on staff jobs or prepping for a call with a potential freelance or contracting client, you'll want to listen int to make sure you're doing the right prep work. Join us for part one of this three-part series! Related Links: Questions to Prepare For in a Copywriting Job InterviewCopywriting Q&A: Super-Charged Job-Hunting Tactics --------------- Get Free Copywriting Training here

Nov 10, 202113 min

Ep 51Working at an Agency & Collaborating with Other Copywriters: Jen's and Julie's Story (Episode 51)

If you think other copywriters are your competition, think again! Working with other copywriters is not only a great way to bounce ideas off another creative, it’s also bound to happen, especially if you work at an agency like Comprehensive Copywriting Academy students Jen and Julie. In today’s episode of the Build Your Copywriting Broadcast, Nicki and Kate sit down with these CCA classmates turned colleagues: Jen and Julie are both working as successful freelance copywriters—including working together at an ad agency. If you’ve ever wondered what it’s like working at an ad agency or with another copywriter, you’ll want to listen in! Related Links What's It Like to Work in an Ad Agency?Interview Tactics to Get an Ad Agency JobThe First Step in Changing Your Career --------------- Get Free Copywriting Training here

Nov 3, 202146 min

Ep 50Should I Put Copywriting Rates on My Website? (Episode 50)

Some copywriters will tell you putting prices on your website makes you more transparent. When phrased like that, it sounds like a no-brainer, right? However, as Nicki and Kate dig into in this episode, no two homepages or emails or any other project are 100% alike, so how can you put a price on your website if you don't even know what the project entails? Listing prices can prevent you from landing some really fantastic projects with great clients. If you've been tempted to list your prices because you feel like you have to, you'll want to listen to this episode to find out why that is, why listing prices isn't a must, and what to do instead. Related Links: What Copywriters Charge for Content WritingHow to Price Copywriting Project Rates: By the Minute? The Hour? The Word? --------------- Get Free Copywriting Training here

Oct 27, 202126 min

Ep 49How to Build Your Own Benefits as a Freelancer (Episode 49)

American workers leave an unprecedented number of vacation days on the table (54% at the end of 2019). So, as a freelancer, will you be able to take vacation? And what about healthcare? In this episode, Nicki and Kate talk through benefits you may typically get at a full-time job, including healthcare, vacation time, and even perks like a snack wall, and how you can build those benefits into your freelancing business. It all comes down to doing the math! Related Links Freelance Copywriter Business FAQsThe Number 1 Secret to Sustaining Freelance Copywriting Success --------------- Get Free Copywriting Training here

Oct 20, 202137 min

Ep 48Mistakes to Avoid When Pitching Freelance Clients (Episode 48)

Have you been pitching freelance clients but never getting a response? You'll want to listen as Nicki and Kate break down how not to pitch. On this episode, they dive into the biggest mistakes to avoid when pitching freelance clients and why those mistakes are hurting your business. Nicki and Kate provide insight from a client's perspective on how to make your pitch stand out and be well-received by companies. If you're ready to reframe your pitch and learn how to write a value-focused pitch, this episode is for you. Mentioned on this episode: Facebook Ads Library Related Links: How NOT to Pitch Potential Copywriting Clients5 Ways to Vastly Improve Your Pitches to Would-Be Copywriting ClientsWhy Business Owners WANT You to Pitch Them Your Copywriting Services --------------- Get Free Copywriting Training here

Oct 13, 202131 min

Ep 47Raising a Family and Building a Business: Peta's Story (Episode 47)

For all the moms and dads out there building a copywriting business alongside raising a family, this episode is for you. Peta, who was originally in charge of administering exams, joined the CCA in the midst of 2020 when schools in the United Kingdom stopped exams. She shares how she got into copywriting, as well as how she balances being a mom and building her copywriting business. From mom guilt and being intentional about where you spend your time to communicating and compromising with a partner, Peta shares lots of practical tips for balancing work and life. Whether you’re a parent or not, you’ll walk away from this interview with tons of tips you can implement right now. Mentioned on this episode: Peta's Portfolio www.secondtimearound.blog Instagram: @allwordsbypeta Facebook page: @WordsByPeta Related Links: Define Your Own Copywriting Success 6 Work From Home Sanity Killers (and How to Combat Them) --------------- Get Free Copywriting Training here

Oct 6, 202143 min

Ep 46Are the Best Copywriters Introverts or Extroverts? (Episode 46)

Often introverts and extroverts are cautious about jumping into copywriting as a career. For introverts, it’s because talking and dealing with people on a regular basis can be draining. For extroverts, it can be daunting to be alone in their office and not getting the socialization they need. But neither of those is necessarily how your copy career needs to play out. Whether you’re an introvert, extrovert, or even an ambivert, you’ll want to listen to this episode. Nicki and Kate dive into practicing for client calls, gaining confidence, and doing what’s best for you and your personality type. Related Links Freelance Copywriting for IntrovertsCopywriting Success Secrets for Introverts --------------- Get Free Copywriting Training here

Sep 29, 202127 min

Ep 45How to Calm Your Nerves for Meetings with Copywriting Clients (Episode 45)

When a client responds to a pitch or a discovery call goes well and a client wants to work with you, there’s a feeling of excitement … followed quickly by “oh no…now I have to talk to this person!!” If you’ve ever had that feeling of excitement followed quickly by mild panic, this episode is for you. Nicki and Kate walk through tips to help you reframe the situation and calm your nerves for discovery calls with prospective clients, as well as reduce any anxiety that may come before kicking off a project with a client who wants to work with you. Related Links 8 Questions You Need to Ask Your Copywriting ClientsGo Where the Clients AreTips for Copywriters Working With Remote Clients --------------- Get Free Copywriting Training here

Sep 22, 202134 min

Building a Copywriting Business as a Military Spouse

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Military spouses face a 22% unemployment rate and a 26% wage gap compared to non-military spouses—prior to the pandemic. Organizations predict rates have increased due to COVID-19. In this episode, Kate shares her experience building her copywriting business as a military spouse. She describes the unique challenges military spouses face when seeking employment and how freelancing created the flexibility she needed to overcome many of those obstacles. Mentioned on this episode: Transitioning out of the Military and Building a Copy Career - Tyler's StoryMeet Our Head Copy Coach, Kate Related Links: What is Copywriting?How to Know if You Have What it Takes to be a CopywriterBuilding Your Career for Maximum FlexibilityThe Secret Trait for Building a Successful Business --------------- Get Free Copywriting Training here

Sep 17, 202131 min

Ep 44Transitioning out of the Military and Building a Copy Career - Tyler's Story (Episode 44)

While in the military, Tyler knew he had a knack for writing and decided to take the first step into a new career. He joined the CCA while still working his full-time job and, through some ups and downs, landed his first clients before leaving the military and landing a full-time job as a communications director. In this episode, Nicki and Kate talk to Tyler on how he came to build his copy business. Along with all the challenges that came with transitioning from not only the military, but to an entirely different career. Mentioned on this episode: Tyler's portfolioConnect with Tyler on LinkedIn Related Links: Building a Copywriting Business as a Military SpouseThe Big Secret About Changing Careers --------------- Get Free Copywriting Training here

Sep 15, 202134 min

Ep 434 Biggest Copywriter Portfolio Mistakes (Episode 43)

Your copywriting portfolio is crucial to landing work, so you need to treat it like the important project that it is! Whether you’ve already created yours or are just starting, you’ll want to listen as Nicki and Kate break down some of the most common mistakes copywriters make on their websites. On this episode, they’ll dig into four key mistakes they see on the homepage, about page, portfolio pieces, and contact page. Create a checklist as you go, and you’ll have your action items for making sure your portfolio is as strong as possible. Related Links 4 Things Most Copywriters Get Wrong on Their Portfolio Websites3 Knock-Out Copywriter Portfolios and Why We Love ThemHow Do You Build Your Portfolio?Do You Need to List Your Copywriting Services on Your Portfolio Site?Why Every Copywriter MUST Have an Online PortfolioWhere Content Belongs on Your Copywriting Portfolio Site --------------- Get Free Copywriting Training here

Sep 8, 202140 min

Ep 42How Copywriters Can Negotiate with Confidence with Susie Tomenchok (Episode 42)

If the idea of negotiation freaks you out, you'll want to listen to Susie Tomenchok's tips for getting more comfortable and effective at negotiation. Susie is a negotiation guru and breaks down the stigma associated with negotiation, offers tips for asking more (if you're not hearing "no" enough, you're not asking enough), and explains how we can use "no" as a start of a conversation versus an end to a conversation. After listening to Susie, you'll have the tools to objectively look at your pricing when quoting clients and feel confident about your numbers. Mentioned on this episode: Get Your Free Negotiation Tip Sheet: NegotiationLove.comLearn more about Susie at SusieTomenchok.com Related Links Should I List Prices on My Copywriting Website?The (Surprisingly Easy) Art of Negotiation for CopywritersHow to Negotiate Your Salary --------------- Get Free Copywriting Training here

Sep 1, 202146 min

Ep 41Actual Freelance Copywriting Salary: Digging Into One Copywriter's Numbers (Episode 41)

While every copywriter's journey is different, it always helps to know what's possible, right? On this episode, Kate is digging into her own numbers. From what she made her first year of freelance copywriting, to what she made as a full-time freelance copywriter in 2020. But it's not just about the salary. Kate shares the average number of clients she had each month, the average project price, and what her "secret" has been to consistently hitting six figures year after year. Plus, Nicki and Kate dig into Kate's money mindset and why hitting an inspirational number in 2020 made Kate feel guilty. If you're someone who thinks you need $10K copywriting projects or to charge $200/hr to hit your income goals, you're going to want to watch this one. Related Links: How Much Do Copywriters Actually Make?How Soon Can You Make Money as a Copywriter?Should a Money Mindset Matter to Copywriters? --------------- Get Free Copywriting Training here

Aug 25, 202156 min

Ep 40Empowering BIPOC Businesses as a Black, Hispanic Copywriter: Ashley's Story (Episode 40)

When Ashley joined the CCA in May 2019, she struggled to take the steps she knew she needed to take to get her business off the ground. But come 2020, she came back at it determined to use her skills to make a difference for BIPOC businesses. In this episode, Ashley reflects on how copywriting changed her life, the hurdles she faced as a Black and Hispanic business owner, and inspiring insights she gained as she and her partner navigated her new-found career and ambition. Mentioned in This Episode Ashley’s PortfolioConnect with Ashley on LinkedIn Related Links How to Set Up Your Schedule When Working from HomeImposter Syndrome: What It Is and How to Keep it From Derailing Your Copywriting CareerOne Question That Can Literally Change Your LifeWhy Setbacks and “Failures” Don’t Mean What You Think They DoYour Goal Should Be to Love Your Career. Period. --------------- Get Free Copywriting Training here

Aug 18, 202137 min