Build Your Copywriting Business

Have your heart set on freelancing? A lot of copywriters do. And that was Jen, too. She was freelance or bust. In fact, the last time we talked to her, she was thriving as a freelancer, making upwards of 10K/month while home schooling her kids. So, why the heck did she take an on-staff job?! When you’re really clear on what you want and why you want it, you realize there are multiple ways to get there. For Jen, flexibility and freedom are the MOST important. But freelancing isn’t the only way to get those things. If you’ve always felt like freelancing was the only way to hit your goals, you’ll want to listen to Jen’s update. I’ll leave it to Jen to fill you in on the rest … --------------- Mentioned in the Episode Ep. 51: Working at an Agency & Collaborating with Other Copywriters – Jen’s and Julie’s StoryCopywriting for Nonprofits: 2 Tips to Crafting Compelling Copy Related Links Ep. 36: From Full-Time, Faith-Based Nonprofit Work to Part-Time Copywriting – Kate’s StoryEp. 236: Raising 2 Kids, Writing for Nonprofits, and Going at Your Own Pace – Stevi’s Story --------------- Get Free Copywriting Training here

When you think of “networking,” what do you think of? 😖 “Hello my name is …” name tags and business cards being shoved at you like confetti? 😫 Memorizing an elevator pitch that ends up feeling sales-y and robotic? ☠️ A room full of strangers that makes you feel like you’re back in the middle school lunchroom trying to figure out what table to sit at? I hear you. All of that makes me want to run and hide under a blanket, too. And that’s why on this this week’s Build Your Copywriting Business podcast episode, we’re sharing how you can reduce the pressure of in-person events and, dare we say it, have fun. The biggest mistake people make when going to an event is similar to the biggest mistake people make in an email: they make it all about themselves. Here’s how to not make this about yourself and connect with other humans in the most authentic way possible. --------------- Mentioned in the Episode 8 Tips for Networking Success Use Copywriting Networking to Help Land More Clients Find Copywriting Clients by Networking in the Right Places The One Question That Makes Copywriting Networking Easy Related Links The Simplest Way to Start Finding Copywriting Clients Ep. 213: Find Copywriting Clients Anywhere You Go --------------- Get Free Copywriting Training here

If you heard our first conversation with Kelsey then you already know she’s a bada** human. If you missed that conversation, I can’t even sum up all the insights she shares (so definitely check it out if you haven’t already). But the major win was Kelsey earned a promotion to senior copywriter after only a year of being with her in-house agency. Since then, Kelsey has been up to A LOT, making the major decision to shift from an in-house agency copywriter role to an ad agency copywriter role. We caught up with Kelsey and she shared what when into her decision to change jobs (even though she LOVED her previous role!), as well as how she went into the interview process feeling more empowered than ever before. If you’ve ever wondered the difference between in-house and agency teams, Kelsey shares some of the differences she’s noticed as well as how she’s continuing to balance her personal and professional aspirations. ----------------- Mentioned in the Episode Copywriting for Ad Agencies: What to Expect and Why It’s Great for Your CareerWhat’s an Internal or In-House Ad Agency?Ep. 105: Building an Agency – with Michelle Fernandez Related Links Ep. 99: Running a Copy Agency from Costa Rica – Poorva’s StoryEpisode 140: Traveling Europe While Running a Copywriting Agency—Chris’s Story --------------- Get Free Copywriting Training here

Even the MOST successful people have intrusive thoughts. Yes, influencers on Instagram who share their flawless-looking morning routines five times a week. Yes, Fortune 500 CEOs. Yes, the author who just hit the NYT bestseller list for a third time. The difference between them and those who don’t achieve their goals? They’ve learned to manage their intrusive thoughts. The bad news is we can’t make them disappear for good. The good news is you can start noticing them and putting them to the test. Listen in to hear the system that you can use to make sure your thoughts aren’t working against you ------------------ Mentioned in the Episode Steven Pressfield’s book, The War of ArtThe Sneaky Distractions That Will Block Your Copywriting Career ProgressCreate Your Own Professional Development GoalsEp. 199: #1 Thing Getting in Your Way of Copywriting (and Other!) Success Related Links Why Setbacks and “Failures” Don’t Mean What You Think They DoBONUS – Laser Coaching: A Copywriter’s Guide to Creative Thinking --------------- Get Free Copywriting Training here

The biggest opportunity for copywriters right now? Meta ads. If you’re like, “But Nicki, haven’t Meta ads always been a big opportunity? And isn’t Facebook dying?” Yes and no. Yes, they’ve always been a huge opportunity, but I’m letting you in on some things our Meta ads rep has told us that makes fresh messaging more crucial than ever. And, no, Facebook is very much alive (though to be clear, Meta ads encompasses Facebook, Instagram, WhatsApp, Messenger, and the Meta Audience Network). Facebook is still the world’s largest social platform with 4 billion active monthly users. So… yeah… there’s a lot of opportunity. Ready to take advantage of this opportunity? Listen now. Psst: Comprehensive Copywriting Academy students, you have a BRAND NEW Meta Ads course on your dashboard. It’s one of the perks of your lifetime access: you get all courses we add to the program, and any updates, FREE. Hey, we’re not the #1 all-in-one online copywriting training program for nothing 😉 -------------------- Mentioned in the Episode Facebook Ads LibraryMeta Ads specs Related Links Ep. 235: Major Meta Ads Updates Copywriters Need to Know AboutThe Cool New Tool for Facebook/Meta Ads Copywriting ResearchNew Meta Ad Changes Copywriters Need to Know About --------------- Get Free Copywriting Training here

Is your copy unintentionally alienating parts of its intended audience? We're getting tactical on this week's Build Your Copywriting Business podcast episode and digging into how you can keep your copywriting inclusive while still writing to a target audience. You might be thinking, "Nicki, if my creative brief says the audience is men over 50, I'm going to write to men over 50, right?" Yes, but even well-meaning writers unintentionally limit their copy because we all write from our own experiences. So, Kate and I are sharing tips for how you can avoid stereotypes and ask your clients the questions you need to ask to write the best copy possible. --------------- Mentioned in the Episode Creative Brief: The First Step to Any Successful Copywriting Project How Long Should It Take You to Write Copy? 4 Keys to Find Laser-Like Focus To Write Copy Related Links Copywriting for Nonprofits: 2 Tips to Crafting Compelling Copy How to Write Humor for Your Copywriting Clients ------------------ Get Free Copywriting Training here

You know why copywriting is so fun? Once you understand the foundations, you unlock a superpower you have for the rest of your life. 🦸 Features vs. benefits, clear CTAs, how the audience and medium impact the message: once you understand that, you can wield that superpower on any project with any client. That’s what CCA student and agency owner Michelle realized. And it unlocked a world of opportunity for her. We love Michelle’s motto—”say yes and figure it out later.” You say “yes” not because you know everything. You say “yes” because you know you have a strong foundation and trust yourself to figure out the remaining 5-10% to get the project done. As copywriters, we never stop learning. New social platforms, new clients, new audiences: change is the one constant in our careers. But if we adopt Michelle’s mentality, then instead of fearing “new” we can see it for all the opportunities that it presents. Hear her explain this philosophy and the rest of her journey ---------------- Mentioned in the Episode Copywriting Resources to Add to Your Tool BoxAmp Up Your Copywriting Productivity with Ultra SchedulingUse an Entrepreneur Mindset to Grow Your Copywriting IncomeHow to Set Up Your Schedule When Working from Home --------------- Get Free Copywriting Training here

The other day, Kate and I were talking about the reasons why we like working on staff versus freelancing. Candidly, Kate told me that being on staff can sometimes feel easier (don't worry, I asked her if I could share this conversation with you!). And, hey, some seasons in our lives we just need ease in certain areas. We want to put our feet up for a sec and breathe. Of course, we're still producing top-notch work. Working on staff just has a different set of challenges than freelancing. But one of the things we talked about was how ease can disguise itself as security. And so, that's where we started this conversation of this week's Build Your Copywriting Business podcast episode. Take a listen and let me know if this helps you bring more intention to the decisions you're making in your business. --------------- Mentioned in the Episode You’re Most Secure When You Take Control Ep. 49: How to Build Your Own Benefits as a Freelancer How to Make Time for Freelance Work Ep. 195: Freelance vs. Contract: Which is Better? Related Links Ep. 55: Building a Copywriting Side Hustle With a Full-Time Job – Claire’s Story Ep. 75: How to Be a Part-Time Copywriter with a Full-Time Job – Catching Up with Alicia Is it Better to Be an On-Staff Copywriter or a Freelance Copywriter? -------------------- Get Free Copywriting Training here

Are you (unintentionally) alienating your audience? Kate and I had the pleasure of sitting down with Comprehensive Copywriting Academy student and bilingual copywriter Ceci and WOW! This episode of the Build Your Copywriting Business podcast is a masterclass in connecting with your audience in a meaningful way. And Ceci’s story is incredibly inspiring, too. As a Latina copywriter, Ceci notices when copy has been intentionally written for a Spanish-speaking audience … and when it’s been haphazardly translated into English. And that difference is huge. When you take the time to authentically connect with your audience, they’re more likely to take the action you want them to take. When you don’t take the time to connect with your audience? At best, they’ll ignore the message. At worst? They’ll think negatively of the brand. Listen now for pro tips on building deeper connections. ----------------- Mentioned in the Episode Ceci’s LinkedIn ProfileCeci’s Portfolio SiteTop Tips for Wildly Effective PitchingFight These 10 Fears with a Systematic Process Related Links Ep. 40: Empowering BIPOC Businesses as a Black, Hispanic Copywriter – Ashley’s StoryHow Do You Write for Translations? --------------- Get Free Copywriting Training here

When self-doubt is loud, it’s hard to tell whether discomfort is fear or intuition. That’s why learning to tell the difference is so important—in life … and, in this case, copywriting. So, Kate and I figured it was time to share our best tiny-but-effective tips for building trust in your gut. We’re talking about how to trust your instincts both when you’re writing copy and when you’re deciding to take on a client. The line between resistance and gut instinct can be tricky. So, let’s make sure you have a path for recognizing the difference. ------------------------------ Mentioned in the Episode Ep. BONUS – Laser Coaching: How to (Respectfully) Disagree with a Copywriting ClientHow to Price Copywriting Services: By the Minute? The Hour? The Word?Ep. 163: Are Your Copywriting Prices Leaving Money on the Table?Ep. 76: Red Flags Copywriters Need to Look for in Clients Related Links Fight These 10 Fears with a Systematic Process --------------------------- Get Free Copywriting Training here

I hope you’re ready for the WEALTH of information Alex is sharing. On this episode of the Build Your Copywriting Business podcast, we are beyond lucky that CCA student, former account manager, and current copywriting dynamo Alex is sharing her wisdom from BOTH sides of the agency aisle. On the account side, Alex managed timelines, scopes, and client relationships. And, lucky us, she’s sharing pro tips for how you can better manage your own timelines, scopes, and relationships to wow clients (and keep your sanity!). As someone who was on one career trajectory for well over a decade, Alex is also sharing what it was like to make a major career pivot into copywriting and how she did it. And, yes, she got to see copy for one of her projects in the bright lights of Times Square. How cool is that?! --------------------- Mentioned in the Episode Alexandra Angst LinkedInHow to Put Together a Copywriting Portfolio (Even With No Experience)Break Into New Copywriting Industries Using Spec AdsBONUS: Laser Coaching – How to Land Copywriting Work with an Ad Agency --------------- Get Free Copywriting Training here

If you’re using AI to help you with your copywriting tasks (and I hope you are!), you need to watch this. On this episode of the Build Your Copywriting Business podcast, we are SO lucky that the brilliant copywriter and AI expert Amber Smith is back, sharing all her knowledge around the ethics of AI. Two of the biggest concerns when it comes to AI are: 1. Energy and water consumption 2. Plagiarism Amber is sharing key information about both of these, including tips for lowering and limiting your consumption, plus some really mind-blowing facts around plagiarism. One of the biggest things I learned? You can not copyright AI-generated content in the U.S. 🤯 We talk about what that means for when and how you use AI on client work. Trust me, you need to hear all of Amber’s insights. And a BIG thank you to Amber for sharing this wealth of information. If you missed our first conversation on whether AI is a copywriting friend or foe, you can catch that here. -------------------- Additional Resources If you’re interested in learning more about AI, here are a few resources we think you’ll enjoy: Read the International Energy Agency Energy and AI reportRead the World Economic Forum’s take on AI and energyRead more about how data centers are using waterLearn more about the data centers in Virginia and the Top 10 Data Center Markets in the USGet tips for writing smarter AI promptsRead the Report on Copyright and Artificial Intelligence from the U.S. Copyright OfficeRead more about why AI-generated content can’t be copyrighted in the U.S. Mentioned in the Episode Read more about George RR Martin and other authors suing AILearn more about the Colorado Artificial Intelligence ActRead more about Chevron deferenceVisit Amber’s website: copyamber.comHear our original conversation with Amber: Ep. 241: ChatGPT: Friend or Foe? – with Amber Smith Related Links Ep. 96: Artificial Intelligence Copywriting: Do You Need to Worry?Ep. BONUS: AI & Copywriting: Using AI to Your Advantage to Wow Clients and Land High-Paying WorkEp. 237: AI is Going to Take My Job!!! … But Is It --------------- Get Free Copywriting Training here

Are you a “jump and the net will appear” kind of person? Personally, I like to have some sort of net. But, as this this week’s guest on the Build Your Copywriting Business podcast taught me, you can get creative with that net. CCA student and copywriter extraordinaire Daniel is sharing how five days after he quit his sales job, he moved to Thailand. I know, you’re like, “But Nicki, you said he had a net.” 😱 Trust me, Daniel wasn’t willy nilly about changing careers. He knew his cost of living would be lower in Thailand, allowing him to live comfortably while he built up his client base. And, phew, did he build a client base! While he’s not in Thailand anymore (you’ll have to listen in for more on his digital “slow-mad” lifestyle), Daniel is working 25 to 30 hours per week, earning a cool six figures per year. Yeah. I’m inspired by his career path and I think you will be, too. ------------------- Mentioned in the Episode The 4-Hour WorkweekDaniel Reece LinkedIn5 Ways to Vastly Improve Your Pitches to Would-Be Copywriting ClientsHow to Get Copywriting Referrals Related Links Ep. 95: Hitting 6 Figures As a Copywriter in 6 Months – Stacy’s StoryEp. 79: Hitting 6 Figures as a Copywriter & Cookbook Author – Kristin’s StoryEp. 214: Replacing a Corporate Job Salary with a 6-Figure Copywriting Business – Tori’s Story --------------- Get Free Copywriting Training here

The title of this episode should really be “copywriting secrets from my best friend” … who just happens to be the creative director at one o the country’s (if not the world’s!) most iconic retail brands. On this episode of the Build Your Copywriting Business podcast, we are SO lucky that Melody was generous enough to share her time and decades of insights from working as a creative at Marshalls and TJ Maxx. She shares how she went from freelancer to group creative director leading a team of 18 copywriters, designers, creative directors, fashion editors, and more. If you’ve ever wanted to get your foot in the door at an iconic brand or wonder what marketing execs look for when hiring (surprise: you do NOT need to niche!), take a listen. --------------- Mentioned in the Episode Why Copywriters Absolutely Must Have a Network of DesignersEp. 10: Your Ideal Clients Want You to Pitch Them5 Questions to Make Your Spec Ads Even Better Related Links Daily Habits of the Most Successful Writers & CreativesKeep Your Copywriting Creative Review from Going off the Rails --------------- Get Free Copywriting Training here

“I’m genuinely living the life I envisioned. I am working with clients I love and sustaining myself through freelance work. It felt far away at first, but step by step, I built the reality I dreamed about.” That’s just a snippet of what Tammy shares in this episode of the Build Your Copywriting Business podcast. If you’ve been a long-time BYCB podcast listener, you know we’ve talked with Tammy before. Last time, she was navigating being laid off from an agency she loved (you can catch that episode here). Spoiler: right before we released that episode, Tammy had landed a new job. But that was all more than TWO years ago. Now? She’s transitioned from a full-time job to full-time freelance and has plans to travel the world in 2026. The tiny steps we take now? Those are the actions that don’t seem like anything now. But will have us looking back a year from now thinking, “Wow!” Hit play and let Tammy’s step-by-step approach inspire you to take action on your biggest goals, one step at a time. ----------------------- Mentioned in the Episode Ep. 144: Navigating Ups and Downs in a Copywriting Career – Tammy’s Story7 Signs You Need to Upgrade Your Portfolio SiteChanging Your Career to Copywriting While at Your Existing Job Related Links BONUS Laser Coaching: Transitioning to FreelanceHow to Make Time for Freelance Work --------------- Get Free Copywriting Training here

We had a little fun with this episode of the Build Your Copywriting Business podcast. Please enjoy this playful, poetic take on the chaotic, caffeinated, and creatively charged moments every copywriter knows all too well, inspired by “A Visit from St. Nicholas, a.k.a. “The Night Before Christmas.” --------------- Get Free Copywriting Training here

Ever feel like quitting? Well, Jade did quit the Comprehensive Copywriting Academy. For like, years. But on this episode of the Build Your Copywriting Business podcast, she’s sharing the far juicier part of the story: what she did differently when she came back to the CCA. Because it’s what she did differently that ultimately led her to a full-time copywriting job she loves. I am SO appreciative that Jade was willing to share her story. Because I think we’ve ALL been there. That moment when we’re like “nope, no thanks!” But then, once we get honest with ourselves, we realize maybe we do want to chase our dreams—even if it’s uncomfortable. Even if we feel like imposters. If you’ve been looking for a reason to recommit to your dreams, whatever they are, then I promise Jade’s story will help inspire that recommitment. ------------------------- Mentioned in the Episode Jade WebsiteIllinois Chapter of the National School PR Association. (INSPRA)5 Tips for Getting Down to Your Copywriting WorkBONUS Laser Coaching: Focusing On Work You Want to DoEp. BONUS: AI & Copywriting: Using AI to Your Advantage to Wow Clients and Land High-Paying Work Related Links Ep. 242: From Almost Giving Up on Copywriting to Being Booked 6 Months Out --------------- Get Free Copywriting Training here

The last time Kate shared a money update she was … uncomfortable to say the least. I mean, we were coming off a pandemic. (You can watch that episode where she broke down her copywriting earnings right here.) But SO much has evolved in the last four years. So, we felt like it was time to give you an update. On this episode of the Build Your Copywriting Business podcast, Kate is sharing what’s changed with her approach to her copywriting income and money in general. We’re talking about the discomfort of going 120 mph (193 kmph for our global friends 😉) to going the speed limit, embracing “seasons” in business, and, of course, boundaries. I know you’ll find Kate’s insights valuable as you navigate your own income goals. -------------- Mentioned in the Episode Ep. 4: Meet Our Head Copy Coach, KateEp. 189: Before Starting a Copywriting Side Hustle … Listen to ThisCopywriting for Love or Money Related Links Should a Money Mindset Matter to Copywriters?Ep. 101: Master Your Money Mindset – With Brie SodanoThe Easiest Way to Track Freelance Income [With Template]Ep. 112: Want to Earn Six Figures as a Copywriter? Get Your Finances in Order --------------- Get Free Copywriting Training here

Ever feel like some stories just stay with you? That’s Catherine’s story for me. Catherine stepped away from a successful corporate career to raise her family in rural New Zealand. Then came a cancer diagnosis that flung everything into perspective. On this episode of the Build Your Copywriting Business podcast, Catherine shares how she built relationships with other business owners in her rural community (and beyond), replacing her corporate salary with her copywriting income. But let me be real with you, Catherine’s success didn’t happen overnight. She’s sharing the areas she focused on, how she consistently put in effort, and the pay off she saw as a result of her efforts. I can’t wait for you to hear this one, so, without further ado, take a listen! -------------- Mentioned in the Episode Catherine Website8 Tips for Networking SuccessFind Copywriting Clients by Networking in the Right PlacesQuestions You Need to Ask Your Copywriting Clients Related Links Ep. 115: This Teacher Wanted More Work/Life Balance…and Found It with Copywriting – Charlotte’s Story --------------- Get Free Copywriting Training here

Raise your hand if you’ve ever told someone you’re a “copywriter” and 5 minutes later you realize they think you’re a copyrighter. 🙋🙋‍♂️🙋‍♀️ We want to help you avoid that situation and ALL the others like it. That’s why Kate and I had the brilliant-beyond-brilliant idea to put together not one podcast episode this week but five super-short episodes that answer the most common questions copywriters get asked. These are questions, frankly, you may get asked not just around the holidays (though there’s a higher probability!), but really *any* time you’re interacting with family and friends who don’t know what you do. So, take a listen while you’re driving to holiday dinner, running a turkey trot, or walking around on a Tuesday in July (hey, if you’re like me you save a lot of episodes to come back to later!). You’ll have ready-to-go responses to scenarios like: 👨What do you say when Uncle Phil asks, “what even is copywriting?” 🧑‍🦰What do you say when sister-in-law Kelsey shouts, “OMG isn’t freelancing is so risky?” 👴 How do you respond when Grandpa Stan asks, “Can you even make money as a writer?” 👶 What do you say when your nephew Tyler says, “Isn’t AI destroying copywriting?” 👩‍🦳 How do you navigate cousin Diane asking, “Can you look over my resume?” ------------- Mentioned in the Episode What Is Copywriting?BONUS Laser Coaching: Breaking the Feast or Famine Cycle, Nailing a Discovery Call, and Getting Replies on PitchesEp. 25: How Much Can a Copywriter Earn?Ep. 96: Artificial Intelligence Copywriting: Do You Need to Worry?3 Ways to Deal With Friends and Family Copywriting Rates Related Links Ep. 106: To Pitch or Not to Pitch Clients This Holiday Season? --------------- Get Free Copywriting Training here

What a privilege it is that you and I get to exist on the planet at the same time as Joana. And when you listen to this episode of the Build Your Copywriting Business podcast, I think you’ll get why. Like many of us, Joanna craved more of what’s most important in life: time with family. A teacher and mom of three, Joanna is proof that we don’t need more time. We just need to make better use of the time we have. She joined the Comprehensive Copywriting Academy and started building her business between lesson plans and bedtime routines. But just as things were taking off, life threw her a curveball: she was pregnant with her fourth child—and diagnosed with cancer. What could have easily derailed most of us, became a turning point for Joanna. She shares: How she transitioned from teaching to copywritingWhat kept her going through life’s biggest challengesHow she built a business that fits her version of success And, let me be honest, she’s the inspiration we all need right now! --------------- Mentioned in the Episode Joanna Kesner LinkedInRefining Pitches, Finding Focus, and Adding Companies to Your Pitch List Related Links Copywriting Lets This Mom Live Life on Her Own TermsEp. 136: Copywriting Transformed Her Quality of Life – Amy’s Story --------------- Get Free Copywriting Training here

If you’re going to spend time on social media, my friend, make it count. As you’ve liiiiikely experienced, social media is a major time suck by design. No one is immune. One minute I’m looking at a business owner’s account for tips on hiring, and the next thing I know it’s been 30 minutes and I’ve watched: 👰‍♀️ Wedding highlights from a couple I don’t know 🎂 “Which one is cake?” video with onions and garlic cloves 🎨 And a video of an artist turning old doilies into pottery (that video was actually really cool) Social media can be an even bigger time suck if you’re on there to find clients … but going about it the wrong way. First, as you’ve probably heard us say, you do not need to be on social media to have a thriving copywriting career. If that’s you, then skip this episode and keep scrolling down for a different episode to watch. (Yes, I fully realize that’s going to hurt this episode’s numbers, but hey! I’d rather be honest than have you waste time on something you don’t need.) But, if you like social media and want to attract clients—not just likes—then this week’s episode of the Build Your Copywriting Business podcast is for you. Kate and I are covering a lot of ground, including: The biggest mistakes copywriters make in their biosHow to use social strategically—not aimlesslyWhy clarity always beats clevernessWhat makes your perspective the most valuable content you can share -------------- Related Links Ep. 239: Do Copywriters Need a Personal Brand?Who You’re Not Following on Social Media (But Should Be)Ep. 173: How to Elevate Your Profile & Land Copywriting Clients on LinkedInEp. 143: Business Builder or Time Waster?Ep. 103: Becoming a Social Media Copywriter & Manager—Carli’s Story --------------- Get Free Copywriting Training here

I don’t like to play favorites, but according to the data, one of our most-watched student stories of all time was with Adele and her now-husband Jake (you can watch that original episode right here). The two of them were super kind enough to share what it was like shifting from a completely unrelated job into copywriting—and supporting a loved one during that transition. My favorite part about that episode was that Jake thought the Comprehensive Copywriting Academy was a scam, but once he saw Adele in action bought her a new laptop. Well, that conversation was nearly four years ago (I know, I don’t understand time). So, while we’ve seen Adele since then, it was long overdue for a podcast catch up. You can hear our most conversation on this week’s episode of the Build Your Copywriting Business podcast. If you’re wondering where copywriting can take you or how you evolve your career as your goals change, Adele’s got so much great advice to share. Plus, she’s telling us where she’s taking her business next, and we couldn’t be more excited for her!!! (Yes, she’s taking a three-exclamation-marks-worthy next step.) --------------------- Mentioned in the Episode Changing Careers to Become a Copywriter – Adele’s Story Related Links What Software Do You Need to Run Your Copywriting Business?Ep. 241: ChatGPT: Friend or Foe? – with Amber Smith --------------- Get Free Copywriting Training here

OK, if you’re honest with me, I’ll be honest with you: How many podcasts, emails, newsletters, trainings, etc.etc.etc. are on your “to listen/watch/read” list? Last I checked, I had 103 podcast episodes downloaded. Kate told me her Goodreads “want to read” list currently sits at 398 books. Will I listen to some of those podcasts? Absolutely. Will Kate read many of those books? 100%. But there’s always going to be more. Don’t get me wrong, consuming information is necessary! But at a certain point all that consumption can start to feel like just another task you can check off your list. It feels productive. And sometimes it is. And sometimes you space out after listening to the same 30 seconds of the podcast 3x over and realize you “listened” to it … but you didn’t do anything with it. Heck, sometimes I don’t even remember what I just heard. So, Kate and I decided to share our best tips for unplugging on this week’s episode of the Build Your Copywriting Business podcast. Why? Well, sometimes the best thing you can do for your business isn’t reading another marketing or copywriting tip. It’s not downloading another guide. It’s not listening to podcasts (I know, shooting ourselves in the foot a little there …) Sometimes the best thing is turning it all off for a bit and letting your brain breathe. Now excuse me while I go stare out a window for 10 minutes. 😉 ---------------- Mentioned in the Episode Ep. 157: Are You Living in the Gap or the Gain?Avoid Burnout as a Copywriter Related Links 8 Must-Listen Podcasts to Amp Up Your Digital Marketing KnowledgeThe Best Copywriting Courses vs. Waste of Time (and Money!) --------------- Get Free Copywriting Training here

I need to get one thing out of the way: Elyse is the self-described president of the Slow Turtle Club™. If I were to give her a title, it’d be president of the Really-Cool Canadian Copywriters Club™. In all seriousness, if you’ve ever felt like everyone else is speeding ahead while you’re still like, “where do I even start?!” then, Elyse is going to be your new favorite person. (And let’s be real: who hasn’t felt that way?????) Elyse was generous enough to share her full story (and some bada*s advice) with Kate and I on this week’s episode of the Build Your Copywriting Business podcast. She shares how she took her time to learn and build a copywriting career that fits her life and NOT the other way around. Elyse’s story is proof that success doesn’t have to be fast to be fulfilling. Sometimes the “slow path” is the most sustainable one of all. So, back to that “slow turtle” title… … it’s can be smart to move slowly and with intention. We’re asking Elyse for an invite to the club. Who’s with us? 🙋‍♀️ ------------- Mentioned in the Episode Elyse Gambar-Hynes LinkedInElyse Gambar-Hynes WebsiteEp. 173: How to Elevate Your Profile & Land Copywriting Clients on LinkedInHow to Put Together a Copywriting Portfolio (Even With No Experience)Why Every Copywriter Needs a Standalone Portfolio SiteBONUS Laser Coaching: Top Tips for Wildly Effective PitchingEp. 203: Secrets to Smooth Copywriting Client RelationsEp. 134: Keep Copywriting Fun: 3 Must-Implement Business Boundaries --------------- Get Free Copywriting Training here

You may have heard me say that I only verrrrrry occasionally take on freelance clients. (Supporting students in the Comprehensive Copywriting Academy is my #1 job!) So, when I tell you this one was too good to pass up you know it’s goooood. On this episode of the Build Your Copywriting Business podcast, I’m telling you all about it. And I’ll be honest: even after 20+ years in copywriting, I still felt those new-client nerves creep in. New people (including working with an on-staff copywriter!), new systems, new brand voice…the nerves are natural. That’s why I wanted to take you behind-the-scenes. From copy test (YUP!) to onboarding to the little ways I make sure I’m showing up at my best, I’m sharing it all. If you’re on the path to landing your first client or you’ve just landed your so-many-clients-you’ve-lost-count client, I think you’ll find this one especially valuable. --------------- Mentioned in the Episode How To Set Up Your Schedule When Working from HomeEp. 56: What is a Copywriting Test and Should You Do One?How to Make Time for Freelance Work Related Links Land Copywriting Clients With These 35 Tips --------------- Get Free Copywriting Training here

Imagine juggling full-time teaching, full-time parenting, and a five-year-long divorce. Exhausting doesn’t even begin to cover it. That was Vikki’s reality until she realized one thing: no one was coming to change her life for her. If she wanted something different, she’d have to create it. On this episode of the Build Your Copywriting Business podcast, Vikki was suuuuper generous with sharing her story and how she went from burnout to building an entire new career. Vikki has not only doubled her income, she’s also working less hours. Normally I’d totally get if you were like, “Nicki, spoiler alert!” But the magic is in the way she got to this point. Vikki is sharing all her best tips (Kate and I walked away with some new ones!), including how she kept moving forward, even when the big picture felt overwhelming. --------------- Mentioned in the Episode Victoria Burton Copywriting LinkedInEarning More As a Freelancer than On Staff – Catching Up With StuartAston UniversityHow to Elevate Your Profile & Land Copywriting Clients on LinkedIn Related Links Teacher Burnout, Guilt, and Getting Into a New ProfessionThis Teacher Now Leads a Team of Copywriters – Catching Up with Charlotte --------------- Get Free Copywriting Training here

If the thought of “showing up on social” makes you want to toss your phone out the window … you’re not alone. Here’s the truth: social media can help you grow your copywriting business—but not in the way most people think. (And if you’re OVER social media, then skip this episode. You DO NOT have to be on social media to have a thriving business, no matter what you may hear from the social-media loving “gurus.”) On this episode of the Build Your Copywriting Business podcast, Kate and I are talking exactly how to: ✅ Use social strategically (instead of endlessly scrolling) ✅ Pick the right platform for your clients (and ignore the rest) ✅ Post without feeling like you’re shouting into the void ✅ Build trust and relationships—without pitching strangers in the DMs Whether you love social or hate it, you’ll walk away with a clear, realistic plan for making it work for you (not the other way around). ----------------- Mentioned in the Episode Ep. 239: Do Copywriters Need a Personal Brand?5 Keys for Getting Valuable Connections on LinkedInUse Copywriting Networking to Help Land More Clients Related Links Ep. 173: How to Elevate Your Profile & Land Copywriting Clients on LinkedInWho You’re Not Following on Social Media (But Should Be)Ep. 103: Becoming a Social Media Copywriter & Manager—Carli’s Story ----------------- Get Free Copywriting Training here

I have been just as burned out as the next person. Before I became a copywriter, I was working at a health club, but my mental health was at its lowest. So, I related so deeply to Martin. Martin spent 15 (!!!) years as a police officer. To say he was burned out is an understatement. On this episode of the Build Your Copywriting Business podcast, he’s sharing the moment he realized he needed his life—and his mental health—back. Of course, like ALL of us, he had doubts. His? “Am I too old to become a copywriter at 40?” Now, as someone well into her 40s, I’m going to let the use of “old” slide here. Because I get it. A career change that far along? When you’ve spent your entire life devoted to another profession? But if you relate to any of that, I’d encourage you to listen to Martin’s story. Not only is he landing clients and creating an entire new career for himself, he’s doing it without pitching (but leading with value? you bet 😉). He’s proof you don’t need a marketing degree or a “perfect background” to make it happen. You just need to start. ------------- Mentioned in the Episode Martin website: onpointcopywriting.ukFind Copywriting Clients on Facebook: 3 Tips and 1 Big Warning Related Links 5 Networking Steps to Take This Month8 Tips for Networking SuccessUse Copywriting Networking to Help Land More Clients --------------- Get Free Copywriting Training here

You’ve probably heard Mel Robbins’ “Let Them” theory by now. (If not, pick up a copy or get on your library’s waitlist—trust us, there’s a waitlist for good reason!) Let them underestimate you. Let them judge. Let them do their thing. It’s a powerful mindset shift—but it’s only the beginning. On this episode of the Build Your Copywriting Business podcast, Kate and I are giving our take on the book (5 out of 5 stars!), but, more importantly, breaking down why stopping at “let them” could keep you stuck. If you’ve been spiraling with: “What will people think when I update my LinkedIn to say ‘copywriter’?” “Is this copy good enough? What if my client hates this?” “I’m bothering people. Why would they want to hear from me?” Then I really would love you to join the conversation and listen in! Take 30 minutes (15 if you listen on double speed like me 😉) and get the mindset framework that will help you get un-stuck. ------------- Mentioned in the Episode The Let Them Theory by Mel RobbinsThe 5 Second Rule: Transform your Life, Work, and Confidence with Everyday Courage by Mel RobbinsThe High 5 Daily Journal by Mel Robbins Related Links 8 Copywriting Books Copywriters Need to Read to Build Marketing and Mindset Skills3 Books Every Copywriter Must ReadBook Pick: How to Get Out of Your Own Way and Achieve Copywriting Success -------------- Get Free Copywriting Training here

What if you pursue copywriting and realize … this still isn’t the right path? After getting laid off, Jeanette launched her copywriting business (in an impressive 30 days!). But six months in despite hitting her goals, she realized something still didn’t feel right. So, she pivoted again. On this episode of the Build Your Copywriting Business podcast, Jeanette was generous enough to share how she used the skills she learned as a copywriter to launch her very own business. Owning her identity as an introvert has led Jeanette to the most fulfilling work of her life (so far!), running a business aimed at supporting introverts like herself. Whether you’re mid-pivot or post-panic in your copywriting career, Jeanette’s story will inspire you to go for more. ------------ Mentioned in the Episode Jeanette website: jesuisjeanette.comCan an Introvert Be a Successful Copywriter?Why Brand Voice Matters in Copywriting Related Links Ep. 232: From Copywriter to Product Marketer (And Homeowner in Spain!) – Alba’s StoryEp. 225: What Jobs Can I Do As a Copywriter? --------------- Get Free Copywriting Training here

“But I’ve already spent so much time and energy on this…” Ever found yourself stuck in something—whether it’s a career, a relationship, or even a client—because it felt too late to walk away? That’s the sunk cost fallacy talking. And it might be holding you back from the career (and life!) you actually want. On this episode of the Build Your Copywriting Business podcast, we’re breaking down why we cling to paths that aren’t working for us. If you’ve struggled with the difference between giving up or letting go to move forward, this is for you. Feeling that gut pull that something’s not right? This is your permission slip to trust it. Remember: past you doesn’t get to run the show for present and future you anymore. ----------- Mentioned in the Episode Ep. 214: Replacing a Corporate Job Salary with a 6-Figure Copywriting Business – Tori’s StoryEp. 218: Copywriting Opens Doors to Career Opportunities – Sunny’s StoryEp. 229: Changing a Habit? Here’s the Cycle You’re Going Through Related Links Ep. 175: Career Resolutions to Make Right NowEp. 223: If Not Now, When? A Deep Dive Into Decision MakingEp. 186: Are You Stuck in an Employee Mindset? --------------- Get Free Copywriting Training here

She left her hairstylist job one day … and landed an agency copywriting role the next. Her portfolio when she landed the job? 100% spec ads. She’s never stepped foot in an office. And right now? She’s working remotely from Morocco, contracting with agencies around the world. To say we’re in awe of Katherine’s path is an understatement. After more than a decade behind the chair, she knew it was time to make the emotional decision to move on. And if you’re feeling that same pull—even if you love your current career—Katherine’s story is one you need to hear. Katherine was kind enough to spend some time sharing her story on the Build Your Copywriting Business podcast, including the strategies that helped launch her copywriting career. As someone who loved her job, she’s offering deep insight into how she knew it was the right time to make a change. ---------------- Mentioned in the Episode Ep. 100: Take Advantage of the Digital Nomad LifestylePortfolio Examples That Wow ClientsBreak Into New Copywriting Industries Using Spec Ads Related Links Ep. 232: From Copywriter to Product Marketer (And Homeowner in Spain!) – Alba’s StoryBONUS – Laser Coaching: How Can I Work Remotely from Anywhere in the World? --------------- Get Free Copywriting Training here

You’ve written your copy. You’ve proofread it. You’re ready to send it off to the client… …Or are you? In this week’s episode of Build Your Copywriting Business, we’re walking you through the often skipped step that comes between “done writing” and “client ready.” Think: a mini checklist—but not your typical copyediting or proofreading list. We’re talking strategy and specific copy tweaks that will make your message stronger (and, ultimately, work better!). These are the questions we run through every single time before handing off copy to a client—and after this episode, you’ll have them in your toolkit, too. -------------- Mentioned in the Episode What Your Headlines Are MissingWhat’s a CTA or Call to Action?How to Write a Sales Page That’ll Make Your Client EcstaticWhere Content Belongs on Your Copywriting Portfolio Site Related Links Ep. 74: Copywriting Checklist: 5 Things to Check Before Submitting Copy4 Things Most Copywriters Get Wrong on Their Portfolio Websites --------------- Get Free Copywriting Training here

Ever felt so drained and discouraged you thought, “Maybe I should just give up”? That’s exactly where Bart was—not just doubting his move from corporate sales to copywriting, but seriously questioning if he could make it work at all. Fast forward: Bart is now booked out for six months—and here’s what may surprise you… …he did it without social media. On this episode of the Build Your Copywriting Business, Bart was generous to share his story, including how he turned things around. He’s also sharing the mindset shifts that helped him push through the hardest moments, and the surprising decisions (like stepping completely away from social) that actually helped him thrive. As Bart says, “A lot can change in a very short time… if you don’t give up.” If you’re burned out or doubting yourself, this episode might be exactly what you need to hear. ----------------- Mentioned in the Episode Bart Ellebaut LinkedInBONUS Laser Coaching: Top Tips for Wildly Effective PitchingBONUS Laser Coaching: Asking for Feedback to Combat Imposter SyndromeEp. 134: Keep Copywriting Fun: 3 Must-Implement Business Boundaries Related Links Ep. 191: This Copywriter Books Work 3+ Months Out—Here’s How She Does It – Lizzie’s StoryEp. 95: Hitting 6 Figures As a Copywriter in 6 Months – Stacy’s Story --------------- Get Free Copywriting Training here

AI is taking all the copywriting jobs!” Sound familiar? Before you spiral, hit play on this week’s episode of the Build Your Copywriting Business podcast. AI expert and copywriter Amber Smith is breaking down exactly why that narrative is wrong. Amber runs a successful agency serving powerhouse brands like Ann Taylor, Clinique, and Coach. She’s been deep in the AI space from day one—and she’s sharing why copywriters aren’t being replace…they’re being required. In this episode, Amber shares: How AI really works—and why it needs human copywritersSmart, ethical ways to use AI to elevate your client workHow she’s getting paid to help clients integrate AI into their workflows (including writing creative briefs!) Whether you’re skeptical, curious, or already experimenting with AI, this episode is your no-fluff guide to navigating AI as a modern copywriter. ------------------ Mentioned in the Episode Ep. 205 – Copywriter Holiday Survival: How to Answer Questions About Your Job Related Links Can Copywriting Software Replace Skilled Copywriters in 2025?Ep. 96: Artificial Intelligence Copywriting: Do You Need to Worry? --------------- Get Free Copywriting Training here

Freedom and security: those were two core values that Avalon identified. On this episode of the Build Your Copywriting Business podcast, Avalon is sharing how these core values grounded her decision making—and allowed her to identify and choose opportunities that align with these values. Using this as her guide, Avalon was able to: 🍷Transition from a career in the wine industry to copywriting 🚛 Move from California to North Carolina with her husband—without jobs 💼 Seamlessly jump back into the workforce when she was ready (she was back in 3 weeks!) 💻 Shift between in-person work and remote work (she’s currently working in office most days) Her advice: Go after what you want. As a self-described introvert, Avalon says she’s in a growth phase and is sharing some of her goals for this year and beyond. Listen in so you can cheer her on—and get a little inspiration for entering your own growth era. CCA students: Avalon mentions pitching yourself to podcasts. You can check out that event with PR pro Christina Lenkowski on your dashboard under the “Special Events” section. ----------------- Mentioned in the Episode Ep. 20: Changing Careers to Become a Copywriter – Adele’s StoryBONUS: Earning More As a Freelancer than On Staff – Catching Up With StuartEp. 215: Land Copywriting Clients with Podcast Publicity – with Christina Lenkowski Related Links Ep. 230: Copywriting Across the Country in an RV – Sarah’s Story --------------- Get Free Copywriting Training here

❌ Fancy logo ❌ Color palette ❓Personal brand You’ve probably heard us talk about all the shiny distractions when it comes to earning money as a copywriter. Is a “personal brand” another one? On this episode of the Build Your Copywriting Business podcast, Kate and I are breaking down what a personal brand is and whether or not you need one to succeed in today’s copywriting climate. Spoiler: just because you exist does not make you a brand. Your reputation behind closed doors with your clients is far more important than public perception of you on social media. ------------- Mentioned in the Episode Ep. 208: Are You Doing These 4 Things That Clients Look for in Freelancers?BONUS – Laser Coaching: How Do I Find Clients for Freelancing? Related Links This Brand-New Copywriter Landed a Senior Copywriting RoleWhy Brand Voice Matters in Copywriting3 Things to Remember if You’re Brand New to Copywriting --------------- Get Free Copywriting Training here

Ever feel like the only way forward in your career… is up a corporate ladder that you don’t even want to be on in the first place? Yvonne did, too. After 15+ years in communications roles at mission-driven nonprofits, she knew things had to shift after the birth of her son. She asked a question many parents ask: “How can I do work I love, get paid my worth, and still be present for my family?” On this episode of the Build Your Copywriting Business podcast, Yvonne shares how discovering copywriting gave her a path to both professional purpose and personal balance. She also shares her approach to client outreach (yes, she really took our “It’s just an email” advice to heart!) and offers smart, honest tips for pitching in a way that feels natural and authentic—especially if you’re new. If you’re dreaming of a career that fits your life, not the other way around, let Yvonne’s story provide you with a healthy dose of inspiration. There is a way to fulfillment in all areas of your life—if you’re willing to get creative and look away from the typical “ladder” and climb your own. ---------------- Mentioned in the Episode yvonneturnercopy.comEp. 62: Defining Copywriting Success for YourselfEp. 187: Change My Mind About Advertising! How to Be an Ethical CopywriterFreelance Copywriter Benefits: How to Build Your Own Benefits Package Related Links Ep. 177: Reframing Your Copywriting Goals to Align with Your Values – with Jessica Lackey --------------- Get Free Copywriting Training here

Ready for the truth about AI and copywriting? AI is shifting the way everyone does work. Including copywriters. YAWN! Boring. 🥱 Yup. That’s a headline that doesn’t get clicks. “AI is destroying these 5 industries” does get clicks. On this episode of the Build Your Copywriting Business podcast, Kate and I are having a conversation about how technology, marketing, and the world have always shifted (even since we started our careers!) and will continue to shift. The key to future-proofing your career is staying on top of these shifts as these come. AI is simply another one of these shifts. What we’ve seen from actually using these tools and working with clients? AI is making it more efficient for us to do certain tasks in our jobs. That means there will be more work for copywriters as clients realize we can move through projects a bit faster. Businesses have a never-ending to-do list of projects. It’s not like you will get through your copy projects and suddenly there are no more projects. And if that does happen? That’s probably a good indicator for you to re-pitch your clients 😉 ------------------- Mentioned in the Episode Ep. 145: Catchy Hook or Clickbait? How to Tell the DifferenceEp. BONUS: AI & Copywriting: Using AI to Your Advantage to Wow Clients and Land High-Paying Work Related Links Ep. 117: Best Free Software for CopywritersCan Copywriting Software Replace Skilled Copywriters in 2025?What Software Do You Need to Run Your Copywriting Business? --------------- Get Free Copywriting Training here

I am SO excited to share this summer reading list with you—straight from the Comprehensive Copywriting Academy community! We crowdsourced dozens of recommendations and (after a very heated debate) narrowed it down to 15 top picks: a mix of can’t-put-it-down novels and business-building gems. On this this episode of the Build Your Copywriting Business we’re breaking down why each book made the list—and how they can help you grow as a copywriter and enjoy some much-needed downtime. Your challenge? Pick at least one book for fun and one to fuel your business. Got a favorite summer read we missed? Leave a comment! We’d love to grow this list with even more crowd-sourced gems. (And I’m always looking to add to my Goodreads list.) And I’d love to know: which book are you diving into first? ---------------- Mentioned in the Episode Four Thousand Weeks: Time Management for Mortals by Oliver BurkemanOnline Influence by Bas WoutersI will Teach you to be Rich by Ramit SethiThe Obstacle Is the Way by Ryan HolidayThe Ministry of Time by Kaliane BradleyGod of the Woods by Liz MooreTapestries by Kien NguyenStories Sell by Matthew DicksLetter to my Daughter written by George BishopThe Four Tendencies by Gretchen RubinThe Perfect Horse by Elizabeth LettsMindset: The Psychology of Success by Carol S DweckJobs to Be Done: Theory to Practice by Anthony W UlwickThe Only Good Indians by Stephen Graham JonesMass Persuasion Method by Bushra Azhar Related Links Our Roundup of Books Copywriters Will Enjoy --------------- Get Free Copywriting Training here

If you’ve followed the Comprehensive Copywriting Academy for any amount of time, you know there are as many ways to shape a copywriting career as there are copywriters. Stevi’s story is the perfect example of how building your career in a way that works for you is essential to long-term success. And what works for you may change. And then change again. On this episode of the Build Your Copywriting Business podcast, Stevi is sharing how she made the decision to leave a nonprofit job she loved to pursue writing—even with two small children, a mortgage, and a pandemic thrown into the mix. I’m going to be honest, I have no idea what we’re cracking up about in this photo, but I will say that this entire conversation with Stevi was a complete delight. She shares how, like many of us!, she bounced around between various jobs to pay the bills, but kept coming back to building a career as a writer (she does have a degree in creative writing after all). And, what was incredible to hear, was how Stevi and her husband got creative in how they approached their goals, their schedules, and their priorities so they could build their lives in a way that works for them. Her story really highlights how incredible it is to have a career that allows you to pivot to fit your lifestyle in any given moment. ---------------- Mentioned in the Episode Replacing Teaching Income with Copywriting Income in 6 Weeks – Erin’s StoryThis CCA Student Makes 6 Figures…While Living on a Mediterranean Island – Brittany’s StoryEp. 136: Copywriting Transformed Her Quality of Life – Amy’s Story Related Links Ep. 47: Raising a Family and Building a Copywriting Business—Peta’s StoryEp. 107: Building a Copywriting Business as a Mom – with Kate K, Dorothy & JenCopywriting Lets This Mom Live Life on Her Own Terms --------------- Get Free Copywriting Training here

Meta’s making a major shift—and it’s about to change how ads work on their platforms in a big way If you’ve ever written (or plan to write) Meta ads for clients, this is something you need to understand. Because while you might not be managing ad budgets or running campaigns (and honestly, we don’t recommend it unless you’re trained to do it)… You are responsible for writing the copy that gives the ads the best chance to drive results. On this episode of the Build Your Copywriting Business podcast, we’re breaking down Meta’s phase-out of detailed audience targeting—and what it means for you as a copywriter. No need to hit the panic button, just the “listen” or “watch” button. We’ll tell you exactly what you need to know to stay ahead and keep delivering for your clients. --------------- Mentioned in the Episode Meta Ads LibraryMeta advertising standardsEp. 18: How to Land Your First Copywriting Clients—Without Experience Related Links Find Copywriting Clients on Facebook: 3 Tips and 1 Big WarningThe Cool New Tool for Facebook/Meta Ads Copywriting Research --------------- Get Free Copywriting Training here

I love this quote so much I have to repeat it: “I can’t ask for permission. I just need to do it.” That’s what Holly said when she decided to draft a proposal for a copywriting position and present it to her boss … … even though she was working a full-time customer success position. … even though she was well aware she had bills to pay and this was a “risk.” That proposal? It was rejected. But you’ll want to listen to this one to hear the full story and—spoiler!—happy ending. -------------- Mentioned in the Episode Hollyseybertcopy.comEp. 117: Best Free Software for CopywritersEp. 211: How to Weather the Ups and Downs of BusinessBONUS Laser Coaching: Top Tips for Wildly Effective Pitching Related Links Ep. 218: Copywriting Opens Doors to Career Opportunities – Sunny’s StoryBONUS Laser Coaching: Finding Confidence Learning Something NewBONUS Laser Coaching: Build Confidence & Overcome Imposter Syndrome as a Copywriter --------------- Get Free Copywriting Training here

Father’s Day is approaching and, if you don’t mind, I’d like to do something a little different with this episode of the Build Your Copywriting podcast. We lost my dad on Father’s Day last year and CCA students have probably heard me talk about how integral he was to me getting into copywriting to begin with. So, this week’s episode of the podcast is a short tribute to the late, great, and very missed Mike Krawczyk. Never fear: Next week we’ll be back with our regularly scheduled straightforward copywriting content but..this week I just felt called to share a bit about my dad with you and the rest of our community. -------------- Mentioned in the Episode Dr. Natali Edmonds’ Dementia Careblazers Related Links Remembering Mike Krawczyk --------------- Get Free Copywriting Training here