Copywriting Secrets from the Marshalls/TJ Maxx Creative Director (Episode 262)
Build Your Copywriting Business
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Show Notes
The title of this episode should really be “copywriting secrets from my best friend” … who just happens to be the creative director at one o the country’s (if not the world’s!) most iconic retail brands.
On this episode of the Build Your Copywriting Business podcast, we are SO lucky that Melody was generous enough to share her time and decades of insights from working as a creative at Marshalls and TJ Maxx.
She shares how she went from freelancer to group creative director leading a team of 18 copywriters, designers, creative directors, fashion editors, and more.
If you’ve ever wanted to get your foot in the door at an iconic brand or wonder what marketing execs look for when hiring (surprise: you do NOT need to niche!), take a listen.
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Mentioned in the Episode
- Why Copywriters Absolutely Must Have a Network of Designers
- Ep. 10: Your Ideal Clients Want You to Pitch Them
- 5 Questions to Make Your Spec Ads Even Better
Related Links
- Daily Habits of the Most Successful Writers & Creatives
- Keep Your Copywriting Creative Review from Going off the Rails
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