Brand You Personal Branding

Many people want to "reinvent" themselves career-wise but they're just not sure where to start. One of the keys to reinventing yourself successfully is already in your hands: social media. If you use any kind of social media right now, you're already engaged in what I call "personal branding". In this episode, I share two strategies to use social media intentionally to take control of the conversation people are having about you. The first pathway: Start with your favorite social media app, the one you use most. Document your day - don't worry about "creating" Write something on your post that adds value by giving context to your post You'll also learn a key strategy you can leverage for Facebook or LinkedIn to shape your personal brand if you're looking to start a side-hustle or launch a new business. A few notable quotes from this episode: If you're wondering, "Is this off-brand?" it probably is. When it comes to personal branding, you are what you share. If you'd like to connect elsewhere online, the easiest place to reach me is via Instagram: instagram.com/mikekimtv Drop me a DM because I read and respond to every single one! Instagram is a convenient place to connect since you're probably listening to the show off your phone anyway. FREE GIFT: Marketing Mastery Insider #1 As a thank you for tuning into the show, I'm offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month). To get your free copy: mikekim.com/list EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here's an article he wrote about the benefits of podcasting: A Few More Podcasting Benefits Check it out and then schedule a FREE strategy call with him at the bottom of that page.

After being unemployed for 6 months, Wes Gay quickly scaled his marketing consulting practice to six figures in the first year, and today he's here to share what he did, why it worked, and how you can leverage it in your own work. Wes believes something deep in his bones: clarity always wins. Whether it's in marketing, sales, leadership, or personal relationships, being clear is the best way to connect, grow, and move forward. He's helped dozens of companies, ranging from startups to billion dollar brands, discover a new level of clarity through the StoryBrand framework. He lives with his wife, two young boys, and their overprotective dog in the suburbs of Atlanta, GA. When he's not hanging with his family or helping businesses increase revenue, he's probably looking for a good espresso and donut. Get Wes' terrific guide, Slogans That Sell, at wesgay.com Some questions I asked Wes: How did you get started? What's the first thing people need to do in order to generate more free leads? Where can we find those people we want as clients? What's something we do once we determine our ideal client? How do we engage without being sleazy or salesy? Facebook ads are great because they're passive, enabling prospects to engage with our content without taking our time. But what makes your approach better? What's one thing our audience can do immediately after listening to this podcast? If you'd like to connect elsewhere online, the easiest place to reach me is via Instagram: instagram.com/mikekimtv Drop me a DM because I read and respond to every single one! Instagram is a convenient place to connect since you're probably listening to the show off your phone anyway. :-) FREE GIFT: Marketing Mastery Insider #1 As a thank you for tuning into the show, I'm offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month). To get your free copy: mikekim.com/list EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here's an article he wrote about the benefits of podcasting: A Few More Podcasting Benefits Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Behold two of the most sleep-stealing, life-sucking, worry-causing words I tell myself: "By now." Fight as I may, they always seem to find a way to seep into my thoughts. Maybe you've said a few of these to yourself: By now…I should be out of debt. By now…I should have lost 20 lbs. By now…I should be finished with school. By now…I should have kicked that habit. By now…I should be married. By now…I should have a bigger house. By now…I should be famous. By now…I should know what I want to do with my life. In this episode, you'll learn practical steps on how to deal with "by now" syndrome, as well as the concept of "death by a thousand cuts". You'll also learn how to position yourself for greater opportunities. If you'd like to connect elsewhere online, the easiest place to reach me is via Instagram: instagram.com/mikekimtv Drop me a DM because I read and respond to every single one! Instagram is a convenient place to connect since you're probably listening to the show off your phone anyway. :-) FREE GIFT: Marketing Mastery Insider #1 As a thank you for tuning into the show, I'm offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month). To get your free copy: mikekim.com/list EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here's an article he wrote about the benefits of podcasting: A Few More Podcasting Benefits Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Every few episodes we'll be doing a listener Q&A episode, and this is the first one! Most of these questions have come in via my Instagram channel at instagram.com/mikekimtv. If you have a question, hit me up there and we may end up using your question on a future episode! Joining me as co-host on this episode is my friend, former assistant, and travel expert Chelsea Brinkley. Check out Chelsea on Instagram at instagram.com/travelbrinkley! Here are the questions that were sent in: 1. The big problem I'm trying to solve in my life, at the moment, is deciphering the next season in my life. I'm 36, and have been an educator for 13 years. I'm finding myself bored and unfulfilled. I'm seeking a new direction, but having a hard time finding which way to turn. To me, creating something from nothing, and having someone else find enough value in it to purchase it, is an indescribable feeling. I have an Amazon FBA business that I started just last year. It's been an awesome ride, but I can't seem to shake past the fear of going all in. I question whether I can still serve others and serve God in an e-commerce business. - Ryan 2. Hi Mike, I'm founder and director of an outreach to prostituted women. What pisses me off? Patriarchy, injustice and the multitude of ways women are hurt by it. It breaks my heart that women and children, usually the innocent ones, suffer so unfairly because of it. But what problem am I trying to solve? Trafficking, maybe? Injustice? I don't know. The truth is I am tired of fighting, tired of trying to change the impossible. And as I step back on sabbatical, I'm realizing, how tired I am of "the hustle." Tired of trying to prove that this is a worthwhile fight. Tired of trying to prove that we're a worthy investment. I once told a friend, "I just have to accept that not everyone is going to care about this as much as I do." And now I wonder if I still care. How much more energy or desire or creativity do I have in me to keep pursuing this dream? I've begun to write a book about our experiences over the last 20 yrs. And again I'm running into the same problem, the hustle to get published, find an agent, sell copies…. How do I return to my first love and escape all the seemingly necessary hype? - name withheld 3. I am currently beginning my career in Washington D.C. in a think tank. The position did not exist before for me, so while I am grateful to be able to define the scope of my own role in the organization, I am terrified of disappointing the people who made an investment in hiring me. Do you have any thoughts on how I can move forward in order to relieve that anxiety? Perhaps like you, I did grow up with an Asian tiger mom. The pressure she put on me when I was younger evolved into pressure I put on myself, where everything I do could be better and must be better. - Scott 4. Just listened to episode 1. Just what I needed. Thank you. What pisses me off is that often times the measure of how successful you are is in terms of how expensive and how much stuff you have and how big your house is. Oh course money and earning a living is important but experiencing life to its fullest is truly important to me. So many people I know are "maybe someday" people. Others are "could of, would of, should of" people. We don't know when we'll leave this earth, living the life, experiencing the life without regrets is what I strive for. Big problem to solve... building the work from anywhere biz that will fit the travel lifestyle that my husband and I want to achieve. Have already started and recently made some very good shifts and am gaining clarity to grow biz. It's a process for sure, a journey. - Gayle 5. It took me over 30 years to finally find what brought me meaning in my life and I really loved episode #1 because it really does begin with the relationship you have with yourself, the way you view yourself, and the beliefs you have with yourself. But the problem I think is that no one feels safe anymore to be themselves. We're exposed to about 10,000 advertisements telling us what to do, we have our culture (Asians for sure) where we often have a path set out for is to follow by our parents, and now we have social media where people spend so much time comparing themselves to others. I'm guilty giving in to all of these and its all this noise that exists that made me never feel safe to just be myself so that I can start really listening and hearing about what mattered to me the most. It's whats helped me figured out my process that helps people feel safe and tune into their passions and talents as well. Thanks again for sharing! - Eugene 6. I'm working on a membership site but getting overwhelmed with how much content I need and trying to figure out how to target a very tough demographic (pro athletes). I want these guys to be able to handle their own stuff so they can still make it work after their career is over. Too many guys go broke cause they can't do anything but their sport. I have a background

Personality tests are powerful tools for personal growth. Some people think personality tests "box them in" but personally, I feel they open up our understanding of ourselves. If you can think of tests like the Briggs Myers, DISC, or Enneagram as a more concrete way to observe yourself, then you're well on your way to growth. Recommended (free) Enneagram test: exploreyourtype.com Recommended Ennegram results: enneagraminstitute.com All of these are tools to empower your capacity for self-observation. Here are three ways I use these tests for growth: Learn how you rest Learn how you relate Learn how you work Knowing these three things allows you to make better decisions in life. If you'd like to connect elsewhere online, the easiest place to reach me is via Instagram: instagram.com/mikekimtv Drop me a DM because I read and respond to every single one! Instagram is a convenient place to connect since you're probably listening to the show off your phone anyway. :-) FREE GIFT: Marketing Mastery Insider #1 As a thank you for tuning into the show, I'm offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month). To get your free copy: mikekim.com/list EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here's an article he wrote about the benefits of podcasting: A Few More Podcasting Benefits Check it out and then schedule a FREE strategy call with him at the bottom of that page.

Decisions, decisions, decisions! Have you ever had to make a decision and kept delaying it? There's actually a 5-step psychological process behind why you get excited to make a change in your life -- and then fail to follow through: Satisfaction Dissatisfaction Emotional Brink Moment of Insight The Opening That's what we're going to talk about on this episode. Once we understand how we make decisions, then we can make better ones and break the cycle. In this episode I share: The root meaning of the word "decide" Why, when helping others, you must only do everything you SHOULD, and not everything you CAN The power behind the phrase, "There must be more to my life than ____..." If you'd like to connect elsewhere online, the easiest place to reach me is via Instagram: instagram.com/mikekimtv Drop me a DM because I read and respond to every single one! Instagram is a convenient place to connect since you're probably listening to the show off your phone anyway. :-) FREE GIFT: Marketing Mastery Insider #1 As a thank you for tuning into the show, I'm offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month). To get your free copy: mikekim.com/list EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here's an article he wrote about the benefits of podcasting: A Few More Podcasting Benefits Check it out and then schedule a FREE strategy call with him at the bottom of that page.

What makes you leave a box in search of a new nirvana? That's what we're going to talk about on this episode. As we kick off the first few episodes, we're going to look at the most important relationship you have: the relationship you have with yourself. Ultimately you're the only person that can take responsibility for your own life, but if you've ever asked, "What am I going to do with my life?" you are not alone! Life is not linear. Unfortunately, most of us are underprepared for that simple fact because most of our developmental years are straightforward... But real life is anything but straightforward. In this episode I share: 3 bizarre (but effective!) questions to help you find your life purpose What pisses me off about corporate America and formalized education Why seeing people who live like zombies and spend their days at jobs they don't enjoy breaks my heart The "only" two career paths I was allowed to consider when growing up (typical Asian kid) Why real life is all about "off-roading" rather than highway driving A deeper look at what the word "fulfillment" really means If you'd like to connect elsewhere online, the easiest place to reach me is via Instagram: instagram.com/mikekimtv Drop me a DM because I read and respond to every single one! Instagram is a convenient place to connect since you're probably listening to the show off your phone anyway. :-) FREE GIFT: Marketing Mastery Insider #1 As a thank you for tuning into the show, I'm offering you a free copy of the first issue of my paid newsletter Marketing Mastery Insider (retail $97 a month). To get your free copy: mikekim.com/list EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Here's an article he wrote about the benefits of podcasting: A Few More Podcasting Benefits Check it out and then schedule a FREE strategy call with him at the bottom of that page.

In this episode of the Brand You Podcast, I share 5 things I've learned from doing 150 episodes of this show in hopes that these insights will inspire you to keep taking action to build your personal brand business. You'll discover: Why doing this podcast has been one of the most rewarding things I've ever done in my career Why it's never too early to share your stage How I created my 7P framework while doing this show The personal reason why I took such a long time off from the podcast The year-by-year things I did since 2013 to grow my personal brand business Connect with Me on Instagram Instagram has quickly become my favorite social network, and because so few people use it to contact me, it's the easiest way to get in touch. If you'd like to connect on Instagram, connect with me at @mikekimtv. I read and respond to every DM. It's been a pleasure to be on this journey with you! Sincerely, Mike Kim

You work hard every day to craft your ideas, frameworks, and strategies. But what can you do to legally protect them? Today I interview Steve Sponseller, a patent attorney based in Spokane, Washington about best-practices when it comes to protecting our intellectual property. In this episode you will learn: The difference between copyrights, trademarks, patents, and trade secrets What legally constitutes a trademark, and when you should file for one Who really "owns" the creation when a contractor (like a designer or copywriter) creates intellectual property for a client When to use U.S. based contractors vs. when it's ok to use contractors who are overseas and so much more While this topic isn't the "sexiest" topic out there, it's extremely important. Several years ago I witness Michael Hyatt go through a trademark tiff with the National Speakers Association which I blogged about here. Thankfully things worked out for both groups, but it was a looming reminder that IP conflicts can come unexpectedly, and that we should all be prepared for them. Grab Your Copy of Steve Sponseller's Intellectual Property Checklist Intellectual property is not optional. Every business, from solo entrepreneurs to large corporations, has valuable intellectual property that must be protected. Grab Steve's free checklist here: Get the IP Checklist here

Stu McLaren is a master marketer and the genius behind building some of today's largest membership sites. In this interview, we recount his unique journey from being the behind-the-scenes strategist to stepping "out front" to become his own brand. It's a journey that I've walked to a small degree, and one I know that many listeners are on right now. A sneak preview: The difference between unconscious competence vs. conscious competence The two types of entrepreneurs and why businesses don't grow without both The fastest way to gain momentum in your personal brand Resources Mentioned in This Episode: • Join Marketing Mastery Insider: mikekim.com/insider • Stu's blog • Tribe - Stu's online course on membership sites • Rocket Fuel (book)

Having a product for sale is the pathway to profit in a personal brand business. Yes, you can sell your own time by doing coaching, consulting, or speaking -- but why stop there? In this episode, I talk about 4 products you can create in under 4 hours each: Affliate products Documents / Swipe Files Mini-Trainings Coaching This episode focuses on the first two types of products because they are easy to create and can end up being strong generators of passive income for you. Once they're created, they sell indefinitely as long as you drive leads to them. Resources Mentioned in This Episode: • Join Marketing Mastery Insider: mikekim.com/insider • Info on Marketing Mastery Workshop: mikekim.com/workshop • Paypal • Gumroad • Wave Apps • Stripe • Essential Business Forms (my client proposal templates)

Positioning is one of the most important, yet least understood, aspects of marketing. It's clear when you see top-tier brands like Louis Vuitton (luxury) vs. everyday brands like Wal-Mart, but things get foggy when branding a person. But that's exactly what a personal brand is: a brand built around you. In this episode I take you behind-the-scenes of one of my private workshops where I help personal brand builders get clear on their positioning in a way that allows them to reach any market. We often start with these 3 questions: What pisses you off? What breaks your heart? What is the big problem you're trying to solve? The answers to these questions provide the basis on which you will build your positioning. • Join Marketing Mastery Insider: mikekim.com/insider • Info on Marketing Mastery Workshop: mikekim.com/workshop

This is a "back to the basics" episode as I lay out the 3 things you need to build a minimum viable platform for your personal brand business. I'm amazed at how many coaches, consultants, and speakers I meet who don't have all three of these in place in a way that allows them to leverage their exposure and referrals. Homepage Services Page About Page There should be 3x as many calls to action for the Services page compared to the About page. Also, you should consider how people are getting to certain pages on your website. For example, most of my clients go directly to my homepage, while most of my blog readers (who don't hire me for contract work) rarely to go my homepage. Over the past two years, I geared my homepage to private clients while still growing a blog readership since my readers usually went directly to posts that I wrote and found them via social media or through my email list. Resources Mentioned In This Episode: studiopress.com (which is where my blog theme is from) wufoo.com (which I use for client intake forms) [Podcast] What to Say On Your Website: 5 Things Your Customers Need to Hear You Say My About Page (use as a reference for yourself) Click Below To Subscribe to Marketing Mastery Insider: mikekim.com/insider

In recent weeks I've made some big changes in my business. The biggest change has to do with my paid mastermind group ... and the decision to shut it down. In this episode, I talk about the reasons behind the decison, as well as the things I've been working on since (including two new launches that have generated more than the mastermind group that I decided to close down). I mentioned a number of people in today's episode, and you can find out more about them here: Neal Samudre and his email funnels Matt Dobschuetz and Porn Free Radio Michael Hudson To get request access to the Facebook group, click here. Click Below To Subscribe to Marketing Mastery Insider: mikekim.com/insider

If you're in the business of "you", your story will end up being one of the most important components of your marketing plan. In this episode, you'll learn the 7 elements of a Signature Story: Paradise Disaster Reluctant Hero Fleeting Victory Devastating Defeat Moment of Grace Final Victory There are also components within a story that move the narrative forward: Elephant in The Room Story Behind the Story Breaking News Little Known Facts To read my Signature Story, click here. Click Below To Get on the MK Insider Email List: mikekim.com/mkinsider

In this episode, I share my approach to clarifying my purpose, vision, mission, goals, and tasks. Tune in, and you'll also hear about some big changes to the podcast, namely why I'm going to end this show at episode 150. There's no shortage of talk on concepts like purpose, vision, and mission and those words are often used interchangeably. For me, I see them in a certain hierarchy, which helps me see them sequentially. For example, this is my Purpose Statement in life: • The purpose of my life is to be love, enjoy abundance, and do generous deeds for myself and others. • The vision I have to manifest my purpose (at least business-wise) is to commit the next 25 years of my life to connect influencers for greater impact in the world. • The mission now might be a clear and compelling statement like, "I will host 4 events per year, 3 in the U.S. and 1 overseas, to connect influencers for greater impact so they can collaborate to solve big problems in the world." • The goals might then be something like "Have an average attendance of 40 people per event" or "Generate $250,000 per year with those events." • The tasks would then be obvious: book speakers, secure venues, create marketing campaigns, and so forth. If you're interested in doing this exercise for yourself, simply use the framework I've listed above and fill in your own thoughts. Borrow my purpose statement for now, and change out the words so it reads: The purpose of my life is to be ____, enjoy ____, and do ____ for myself and others. Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

In this episode, I share the approach to goal setting that I learned at Tony Robbins' Date with Destiny seminar in West Palm Beach, FL. Date with Destiny was one of the most powerful and important events I've ever attended, and though I can't do the impact justice through a podcast, I felt one of the best things I could share would be Tony's approach to goal-setting. If you're anything like me, goal-setting is a mixed bag. There are a lot of good goal-setting frameworks out there, but they're also easy to get tired of. I found myself in that boat and was pleasantly surprised at how much I liked this one. The Tony Robbins Guide to Year-End Goal Setting: Set 4 categories: 1. Things & Stuff, 2. Experiences, 3. Treasure, 4. Contributions Write down 1, 3, 5, or 10 next to each goal to represent the years Write down your one-year goals and rank the top 4 Then ask 4 follow up questions for each goal The 4 Follow-Up Questions: Why to you want to accomplish this goal? What is the pain you will feel if you don't accomplish this goal? What is the pleasure you'll get from accomplishing this goal? How will accomplishing this goal contribute to others? Go to mikekim.com/141 to view these on a web browser. Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

I have committed to living everyday in my Zone of Genius. The Zone of Genius is a concept penned by one Gay Hendricks in a book titled The Big Leap. Hendricks contends that all of our problems in life stem from one BIG problem: The Upper Limit Problem (or ULP! for short). The Upper Limit Problem essentially prevents us from sustained enjoyment of our success … because we subconsciously don't feel we deserve it. Thus, we end up sabotaging ourselves so that we somehow fall back into our lesser selves. The zone ABOVE the Upper Limit Problem is what he calls the Zone of Genius. The Zone of Genius is where we truly thrive, where our very best talents and abilities allow us to expand everyday in success, love and abundance - and by doing so, inspire others to do the same. There are 4 false beliefs that prevent us from living in our Zone of Genius: that we are fundamentally flawed in some way that by succeeding, we're being disloyal or leaving people in our past behind that we are a burden to the world that we must dim the bright lights of our brilliance so we don't outshine someone in our past Join the Brand You Community on Facebook: Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

On this episode, I peel back the curtain to share the opening keynote from my recent conference Influence & Impact. Part of the reason I'm doing this is because, well, I'm really sick and can barely talk right now! But I still wanted to add value to you this week and publish a fresh podcast episode. Tune in and you'll hear the heart behind why I hosted this event, and some key points that will help you gain clarity in your own personal brand building journey. I ask several questions in this session, and I encourage you to ponder them yourself. What pisses you off? What breaks your heart? What is the big, interesting problem you're trying to solve? When we get clarity on this things, we step on the path towards greater influence and greater impact. Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

I'm a big baseball fan (go Yankees!) and been watching a lot of playoff baseball of late. That got me thinking about 5-tool players. In baseball, a 5-tool player can hit for power, hit for average, run, throw, and play great defense. These players are invaluable to a team, but they also have clearly delineated roles, even if they can do EVERYTHING well. In the thought leadership space, I see 5-tool players as people who can: Speak Write Coach Consult Market This has a huge impact on your income streams. Why? If you can speak, then you can keynote, host seminars, or podcast. If you can write, you can monetize books and blog posts. If you can coach, you can provide 1-on-1 services, group coaching cohorts, or run mastermind groups. If you can consult, you can provide strategy, tactics, or advice for high fees. If you can market, you can do that for others (or for yourself, and save a ton of expenses) I have a new saying: "Money flows to mastery and flees from mediocrity." That means, even if you do all these things well, you still have to tell the market which of these skills you are a MASTER of ... and there can only be one. Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

You have a unique purpose to fulfill. Maybe you've discovered what you're wired for at an early age. Perhaps you've recently reached a milestone and found that you have not nearly tapped into the meaningful life you were meant to live. Maybe you know your purpose but have drifted from it. Kevin Monroe is captivated by the idea that a higher purpose exists for life, leadership, and service. He believes that people who find and fulfill their higher purpose have more fun, experience greater fulfillment, and make the world better and brighter for everyone else. Kevin is the founder of the Navigating North Summit which features conversations with well-known thought and business practitioners who have made significant impact through their purpose-powered pursuits. The Navigating North Summit includes Marshall Goldsmith, Todd Henry, Bernadette Jiwa, and yours truly! Get a free ticket to the Navigating North Summit here: navigatingnorthsummit.com Join the Brand You Community on Facebook: This is a thriving Facebook community for listeners of this podcast. You get direct access to me, additional insights into each weekly episode, and live broadcasts and walkthroughs, all free. Grow your network and get valuable business-building tips here: Join the Brand You Community Facebook group » Would You Leave an iTunes Review? If you enjoy this podcast, please leave a review. It's one of the best ways to get word out about the show. Make sure to leave your website so I can link back to it. Yes, I'd love to leave an iTunes review! »

From the moment you land your first client, you're in the "business life cycle." Recently, my friend Thomas Lee walked me through the 9 stages of the business life cycle over dinner and I knew I had to share it with you on the podcast. It was like getting an MBA in one conversation. In addition to being a small business consultant and executive coach, Tom has also served as the President of Full Line Collection Inc., a high-end distributor of jewelry and accessories in highly competitive garment district in the heart of New York City for 11 years. Tom shares incredibly valuable insight that has kept him at the forefront of the fashion industry, and I know this framework will help you think longer-term about your own business. The 9 Stages of the Business Life Cycle: Birth stage Infancy stage Toddler stage Teenage stage Young adult stage Prime stage Aging stage Institutional stage Death Today's Featured Resource: The 9 Stages of the Business Life Cycle: This free worksheet will help you map out the trajectory of your business and determine which stage you're currently in. (Email required) Get the 9 Stages of the Business Life Cycle Guide now » Connect with Thomas Lee online: Tom's blog: thomasjaylee.com Tom's LinkedIn Join the Brand You Community on Facebook: This is a thriving Facebook community for listeners of this podcast. You get direct access to me, additional insights into each weekly episode, and live broadcasts and walkthroughs, all free. Grow your network and get valuable business-building tips here: Join the Brand You Community Facebook group » Would You Leave an iTunes Review? If you enjoy this podcast, please leave a review. It's one of the best ways to get word out about the show. Make sure to leave your website so I can link back to it. Yes, I'd love to leave an iTunes review! »

No other framework has impacted my marketing, message, and business more than Donald Miller's StoryBrand framework. I first connected with Don in April 2016 when he contacted me to work with him on a book about the StoryBrand framework. That book is out now: Building A StoryBrand: Clarify Your Message So Customers Will Listen (Amazon) Don joins me on this episode of the podcast to walk you through the entire 7-step framework. You'll also get unique insight into how we worked on this book and other key takeaways including: How Don pivoted from being a memoirist to launching StoryBrand and becoming The important marketing lesson Don learned from sitting next to a man reading his own book on a plane The single biggest shift you need to make in your marketing How the StoryBrand framework works in politics, and why Donald Trump beat Hillary Clinton in the election How to create your very own BrandScript that keeps your marketing message on point The StoryBrand framework provides you with the ultimate competitive advantage, revealing the secret for helping your customers understand the compelling benefits of using your products, ideas, or services. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers. Resources Mentioned On This Episode: Get your copy of Building A StoryBrand here >> mystorybrand.com StoryBrand Live Workshop 3 Must-Have Forms for Coach, Consultant, Designer, or Freelancer Brand You Community Facebook Group Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

Are you aware of your competitive advantage? Most people don't, and it's because they're not even sure what kind of competitive advantages are out there. In this episode, I unpack 5 competitive distinct advantages: Price Affinity Authority Skill Availability Here are some snippets from today's episode: What I learned about competition during a dinner with the owner of Connecticut's largest moving company. (3:03) The 5 types of competitive advantages you need to be aware of (4:43) The story Ken Davis, founder of SCORRE, told me about why pricing himself so low actually closed doors for his speaking business. (5:59) Why you must set a yearly revenue goal. (7:40) Why you need a "cash-cow" offer. (8:20) How many people really unsubscribe from my email list everytime I send a message. (15:08) How to establish authority even if you don't have clients. (18:50) How being intentional about these 5 things gives you a "marketing grip" that can't be denied. (22:50) Resources Mentioned in This Episode: • Donald Miller and StoryBrand • Ken Davis and the SCORRE Conference Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

This week I reflect on some thoughts inspired by the terrific business leaders I've met over the past few weeks ... as well as Jiro Ono, widely considered the world's greatest sushi chef and star of the film, Jiro Dreams of Sushi. I also pose three questions for you to consider as you continue your journey in building your business and creating impact with your ideas. Here are some snippets from today's episode: Jiro Ono's thoughts on the secret of success. (4:31) How willing are you to leave others behind so you can grow? (6:00) The group of people that I left behind in order to pursue my dreams. (7:59) As you grow, you must construct your inner circle. (9:07) There are no Cinderella stories. (10:15) Are you playing to win, or playing just to stay in the race? (10:41) My top 5 strengths according to StrengthsFinder (11:07) What is your version of a legend? (13:55) Resources Mentioned in This Episode: • Jiro Dreams of Sushi (documentary) • Get Your Message Heard Podcast with Michael Hudson • Ray Edwards • John Nemo and LinkedIn Riches Would You Leave a Review of This Podcast on iTunes? Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. I will mention you on the show!

John Nemo helps coaches, consultants, and small business owners generate quality leads, build their client base, and increase revenue using digital marketing platforms and tools like LinkedIn and Webinars. John is a former Associated Press Reporter, Talk Radio Producer, Award-Winning PR Director and Social Media Consultant based in Minneapolis, Minnesota. John has personally rewritten LinkedIn profiles for well-known personal brand entrepreneurs like Chris Brogan, John Lee Dumas, Bob Burg, Jairek Robbins, Dan Miller, Ray Edwards and many others. In addition, John regularly guest blogs for Inc. Magazine and American City Business Journals, and his work has also been featured in The Huffington Post, Business Insider and many other publications online. I Recommend You Get Every One of these Free Resources From John: • Free Best-selling Book: LinkedIn Riches » • Free Video Training: How To Create a Killer LinkedIn Profile » • Free Webinar: How Business Coaches, Consultants and Entrepreneurs Can Get Quality Leads, Add Clients and Build Their Brand with LinkedIn »

Blogging remains one of the best ways to market your thought leadership business, and today Katie Hornor shares a few strategies she used to monetize her blog ... all the way from Mexico. Years ago, Katie and her family relocated in order to missions and social work. They decided blogging would how they would raise money, and they created their first product: a homeschool curriculum in Spanish. Since then, her blog has generated thousands of dollars in recurring revenue. Listen to the episode to hear Katie's thoughts on: Why it's not wrong to earn income from your blog Her recommendation on the first step to earning income online How to find an audience Her networking strategy for conferences (even when she can't attend) Launch A Blog In Under 7 Minutes If you're intimidated by the "tech" of launching a blog, download my free Do-It-Yourself Blog Guide and my video tutorial, "How to Launch A WordPress Blog In Under 7 Minutes" here: mikekim.com/wordpress » Check out Katie's "Blog Connection" Membership Here Katie has opened up a special discount rate for listeners of the Brand You Podcast. If you are juggling the challenges of work, kids, and trying to get your blog off the ground, her membership "The Blog Connection" could be a perfect fit. Get more info on the Blog Connection (with discount) here » Liked This Episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it. I'd Love to Connect on Social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

Success is sequential, not simultaneous. This episode gives you a behind-the-scenes look at the system I am implementing now, step-by-step. I anticipate that implementing this system will skyrocket my reach and revenue because it "touches" all aspects of what I need to grow the online portion of my business: brand awareness, authority, a growing email list, and sales. Gather data Commit to doing more webinars Run social media ads to those webinars Do more video content marketing Create my first low-tier starter product Download Your Copy of the "5-Step Sequential Success Guide" here: Get Your Copy Here Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

This past week I spent 3 days in beautiful Coeur d'Alene, Idaho for an exclusive mastermind with other business owners to share wisdom, ask questions, and connect over great food and amazing scenery. In this episode, I share 5 takeaways from my time with Ray Edwards, John Nemo, Jeff Bullas, Ernie Svenson, Matt and Tara McWilliams, Mark Sieverkropp, Mark and Amy Timm, and Jody Maberry. I have pages filled with wisdom, and I'll share a few things in this episode like: the orbit strategy to building your brand how to out-perform your self-image what people really buy from your personal brand (it's not information) what one of the world's largest internet marketers thinks about podcasts the one thing you really need to talk about to create content of consequence Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

In this special episode, my friend Jody Maberry flips the lineup and interviews me right after wrapping up Influence & Impact 2017. Tune in for some of my personal biggest takeaways from hosting this conference, including: the "3 little pigs" business strategy and why it works why business success is sequential, not simultaneous how I used a strategic approach year-by-year to fill this conference why "small is the new big" when it comes to personal branding why you must be "bilingual" in business to be successful Side note: Jody and I recorded this episode in my dining room and broadcast the interview on Facebook Live. To watch the session, click on the link below for this episode's shownotes here: mikekim.com/128 Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

Planning and promoting a live event is like starting an entirely new business in itself. In this episode, I give you a "pick my brain" look into how I made certain decisions for my conference, Influence & Impact 2017. Any new product or service I create starts with one simple question, "What is the big problem I'm trying to solve?" The answer to that determines every decision I make thereafter, affecting everything from branding, copywriting, venue, and schedule. Tune in for an unfiltered look at how I planned this live event. You just might glean some takeaways in planning your own. Mentioned in Today's Episode: Influence & Impact 2017 Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

On Friday nights, I often catch up with friends in Alphabet City, a neighborhood in the East Village of New York City. One of our favorite spots is a bar called Fat Buddha. We're regulars, so we've gotten to know the bartenders. One night I got I in early before the night crowd strolled in. The crew was still getting setup and I noticed Shannon, one of bartenders, put out a tip jar … then add her own money to it. Ever the marketer, I asked Shannon why she did that. She said it was to "salt" the jar — to give people the impression that tipping with folded bills is proper behavior at their fine establishment. This is the third law of influence: social proof. Mentioned in Today's Episode: Influence & Impact 2017 Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

Years ago, a study showed that just after placing a bet, people felt much more confident about their horse's chance of winning than they did just prior to making the bet. Obviously, their bet doesn't actually change the chances of that horse winning. The jockey, horse, track, weather ... none of it is impacted at all… So why the spike in confidence? It has to do with commitment & consistency, which is the second law of influence that we cover in this episode of the podcast. Mentioned in Today's Episode: Influence & Impact 2017 Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

Influence has been the magic ingredient to my success - both in business and in life. Today, I kick off a series on the topic of influence. Each episode will contain some practical tips for your marketing, and a story or two from my own life where I've seen these factors at play. In this episode, I cover the topic of reciprocity. Human beings hate being in a state of obligation, which is precisely why reciprocity is such a powerful tool. Tune in and you'll hear about how groups ranging from the Hare Krishna Society to my next door neighbor's kids use this powerful force. Mentioned in Today's Episode: Influence & Impact 2017 Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

Times of transition are strenuous, but I love them. They're an opportunity to purge, rethink priorities, and be intentional about new habits. We can make our new normal any way we want. In this episode, I share 3 things do whenever my business goes through a transition: Accept that success = change. Re-evaluate who I spend time with, and who spends time with me. Re-evaluate what I spend most of my time doing. Make sure you stay subscribed to the podcast. Next week, I'll be starting a new series on "influence" and give you an inside look at how I am planning my upcoming conference, Influence and Impact. Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

In this episode you'll get a behind-the-scenes look at my recent speaking / coaching trip to Franklin, TN. Tune in and you'll learn: The story behind losing my wallet on the plane, and having Dan Miller and Jody Maberry help me focus on "What does this make possible?" How answering the question, "What is the ONE THING I need to do next that will make everything else easier?" The "5 balls of life" (work, family, friends, healthy, and integrity) and how I shared this with the people at my "Epic Breakfast" in downtown Franklin, TN Mentioned On This Episode: Influence and Impact, my 3-day workshop in New Jersey The One Thing (book) My 7-Step Brand You Blueprint (podcast) Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimT

What do you do if you market a product or service that people HAVE to buy, rather than WANT to buy? In this episode I interview Vince Parry of the Parry Branding Group. Vince is one of most recognized experts in the field of healthcare branding and has worked on many of the most iconic health and wellness brands over the last 30 years, including Lipitor, Colgate Total, Botox, Prozac, Dove, Advil and Vioxx. The insights Vince shares will expand your understanding of marketing and branding because in healthcare, most people are purchasing products to recover from loss rather than step into some greater aspirational gain. Tune in and you'll learn: How your customer's identity can change because of unforeseen circumstances (such as illness) How that psychology affects people's purchasing decisions and brand loyalty How the healthcare industry brands super-villains: sickness, symptoms, disease How the healthcare industry (controversially) names diseases to take the power back from disease The branding secrets behind Advil that gave it a competitive edge over Tylenol and Aspirin This is one of the most fascinating interviews I've participated in and if you listen with open ears, you'll learn a lot about tapping into the problems customers want to solve. Mentioned On This Episode: Identity Crisis: Health Care Branding's Hidden Problems and Proven Strategies to Solve Them Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shout out on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

In this episode, I interview Neal Samudre of EssentialHustle.com on how he builds evergreen funnels that sell online courses 24 hours a day, 7 days a week. This is the same approach he has used for his private clients to help them generate five and even six-figures a MONTH with these funnels. ​Record an evergreen webinar Automate your webinar recording Write your email copy Automate your email delivery Create your upsell Establish your follow-up system There is a lot of info on this episode, so if you want all the links and tools mentioned, make sure to visit Neal's blog post here. Mentioned On This Episode The Epic 8,000 Word Guide To Creating An Evergreen Funnel That Sells Your Course 24/7 Ray Edwards' Copywriting Academy Live in Franklin, TN Follow Neal on Twitter @NealSamudre Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

I, Mike Kim, am an opportunity junkie. While leveraging opportunities has contributed greatly to my success, it's become really apparent that I need a different approach to business and life. These 7 principles from Greg McKeown's book Essentialism have helped me make difficult decisions in the past few weeks: 1. We can make one-time decisions that make a thousand future decisions so we don't exhaust ourselves asking the same questions again and again. 2. Be aware of decision fatigue: the more choices we are forced to make, the more the quality of our decisions deteriorates. 3. Priority is singular. The word priority came into the English language in the 1400s. It meant the very first or prior thing. Only in the 1900s did we pluralize the term and start talking about priorities. Somehow we would now be able to have multiple "first" things 4. To eliminate nonessentials means saying no to someone, often. It means pushing against social expectations. Eliminating the nonessentials isn't just about mental discipline. It's about the emotional discipline necessary to say no to social pressure. 5. You can build a great company or build great ideas ... but not both. Jim Collins chose ideas. As a result of this trade-off there are still only three full-time employees in his company, yet his ideas have reached tens of millions of people through his writing, including Good to Great. 6. Without great solitude, no serious work is possible. - Pablo Picasso 7. We need to be as strategic with ourselves as we are with our careers and our businesses. Also mentioned on today's episode: The One Question That (Actually) Helped Me Define Success (VLOG) Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

The key to delivering a successful speech or workshop involves more than just content. Presentation is vital. But any professional communicator knows there are a myriad of external factors that affect you and the audience's ability to engage with you: lighting, room layout, ambient noise, time of day, and more. In today's episode, I outline 5 things I do to manage these external factors so I can serve my audience in the best way possible: Survey the room Sit in the worst seat in the room Optimize my slides Set the rules of engagement Wear the right clothes You can also see a real-world walkthrough of how I did this before speaking at Ernie Svenson's Small Firm Bootcamp in New Orleans: https://youtu.be/zYeGmlN9Tds Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

The key to clarity lies in asking the right questions. In today's episode, I share 4 questions that I learned from Michael Hudson on a recent consulting trip. Michael uses these questions when journaling every morning, and he recommended I try them out. In the days since I started asking (and answering) these questions, my clarity and focus have sharpened like never before. Michael is a well-respected consultant who also helps experts create impact with their ideas and get their message heard. I highly recommend his podcast, Get Your Message Heard. It's terrific. Mentioned In Today's Episode Get Your Message Heard Podcast with Michael Hudson michaelhudson.com jodymaberry.com Donald Miller and StoryBrand Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

Facilitating brainstorming sessions can be a challenge, especially when you have a room full of creative people. In today's episode, I share 3 simple tips that can dramatically increase the quality, engagement, and results of brainstorming sessions that you host -- especially if you are a coach or consultant working with a client's team. I learned these simple tips this past week during a consulting project in Phoenix, AZ that I took on with Michael Hudson. Michael is a well-respected consultant who also helps experts create impact with their ideas and get their message heard. I highly recommend his podcast, Get Your Message Heard. It's terrific. Mentioned In Today's Episode Meeting Room Fidget Set on Amazon Get Your Message Heard Podcast with Michael Hudson michaelhudson.com Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

We continue our "Niches" series today with Ernie Svenson. Ernie is a former lawyer based in New Orleans who then went on to launch one of the most successful personal brand blogs in his industry. Ernie now runs a full-time online business serving the very niche he made his living in. This is a terrific interview that showcases how you can utilize your digital footprint to start, run, and grow a personal brand business. To Connect with Ernie: Ernietheattorney.com PaperlessChase.com Ernie on Twitter Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

If you're a speaker looking to "pivot" the type of audience you serve, this episode is a must listen. We continue our "Niches" series today with Kent Julian. Kent has one of the most interesting -- and intentional -- speaking businesses I've seen. He started out as a director of youth ministries (churches), went into the education space, then into youth leadership, and most recently into the association space. How did he pivot so many times, so successfully? He unpacks it all for us today. His tips on "reverse interviewing", building a list of event planners, using the revolving door strategy, and showcasing are pure gold. Mentioned In Today's Episode: Grab Kent's bonuses on building a speaking business here Register for my limited-time (all new) Build Your Brand Bootcamp training here Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

It's been said the "riches are in the niches" -- and that's what we're going to be looking at for the next 3 episodes on the podcast. You're going to get real-world case studies of how several of my friends and colleagues have built significant six-figure personal brands by narrowing their niche. In today's episode, I interview Jeff McMahon of Total Body Construction, a personal trainer who has taken his business to the next level by training entrepreneurs virtually in addition to what he does in person. Jeff's business is fascinating because he has three different niches to the same fitness business, and all three have very different types of customers. It's a great lesson on how to extend your product line laterally -- meaning offering the same services to different audiences. We also talk about the realities of building a visually-based business (you've got to look good to build a fitness business, right?) and how Jeff leveraged one client, internet entrepreneur Pat Flynn, to land client after client afterwards. You'll also find out why I personally think most of my fitness coach friends are being duped by big businesses like BeachBody. While I love BeachBody's products, the way they advise their trainers to build businesses is terrible! Mentioned In Today's Episode: Apply For Brand You LIVE here. Get a free fitness assessment with Jeff here. Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

In today's episode I interview Alissa Daire Nelson, a speaker, coach, and author of the new book From Frustrated to Frickin' Awesome: 4 Steps To Achieve the Success You're Wired For. If you've ever felt guilty about not being good at "everything" then this episode is for you! Alissa specializes in strengths-based coaching, using both the Clifton StrengthsFinder assessment and her own material. We talk about why no one is really wired to be well-rounded, how you can capitalize on your strengths, and how to leverage this knowledge for a happier and healthier business and life. Special thanks to leadership consultant Mark Slemons and productivity expert Robby Miles for your reviews on iTunes! Check these guys out! Mentioned In Today's Episode: Apply For Brand You LIVE here. Grab a copy of Alissa's book, From Frustrated to Frickin' Awesome on Amazon. Grab the bonuses Alissa has just for us here Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

This episode is a direct response to a question posted in the Brand You Community Facebook group by Mariana Ruiz: "One thing that keeps coming to mind is how do you get good at networking? I am a huge introvert and this year I have pushed myself out to join masterminds and even going to a live event. How do I keep up those relationships and nourish the right ones without feeling burnt out? And also making sure they are strategic." A few thoughts regarding my personal mindset when it comes to networking: It's not about hunting, it's about helping. It's about farming. It's about cultivating relationships. I also look to connect with super-connectors. Here are the five points summed in today's episode: Pick who you want to get to know Study these folks ahead of time so you're prepared to add legendary value. Ask questions that get the conversation going. Take a strategic selfie Follow up and offer something they would genuinely find useful Never Ask These Questions! Is there anything I can help you with? So, tell me about yourself... What's your story? What do you do? Instead, Ask These Questions: What's giving you energy right now? What are you working on that's really exciting you? I know such-and-such a person that might be a great fit for you. Interested? Mentioned In Today's Episode: Apply For Brand You LIVE here. Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

This episode is a direct response to a question posted in the Brand You Community Facebook group by Dustin Dauenhauer: "If you had to start from scratch what would be the top 5 things you would focus on and why?" Well, here they are: learn copywriting building an email list get professional design work done build leveraged income earlier (talk about active, leveraged, and passive) find ONE mentor who is "going places" and go from there BONUS: learn Facebook ads earlier Special thanks to Kristopher Mays, Ernie Svenson, and Jason Goff for your reviews on iTunes! Mentioned In Today's Episode: Apply For Brand You LIVE here. Read about my bonuses for Ray Edwards' Copywriting Academy here (expires Fri. March 17, 2017) Download Mike's Photo List Here :-) Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. Special thanks to Jason Clement, Mariana Ruiz, and Doc Champagne for their reviews this week! I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

One of the keys to my success has been thinking in terms of 10x rather than 2x. When you ask yourself the hard question of how you plan to grow your business by 10x, it opens up new pathways in your thinking and decision-making. In this episode, I share how 10x thinking has affected how I run my business now and the ripple effect it's had on how I set my fees and decide which projects I take. Apply For Brand You LIVE here. Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. Special thanks to Jason Clement, Mariana Ruiz, and Doc Champagne for their reviews this week! I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

Getting more margin in your life is possible. In this episode, you'll discover 3 things that have personally helped me control my work hours, get more sleep, and spend more time with friends and family ... all while upping my game at work. Listen in to discover why I no longer use the phrase "work-life balance" (and what I use instead), why I bought an old-school alarm clock, and how many hours I actually want to work per week. These changes seem small, but they've yielded big results over the past few weeks. I'm hoping they will inspire you to find the workflow that's best for you. Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV