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BYP 148 - From Behind-the-Scenes to Six Million with Stu McLaren

BYP 148 - From Behind-the-Scenes to Six Million with Stu McLaren

Brand You Personal Branding · Mike Kim

March 26, 201831m 40s

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Show Notes

Stu McLaren is a master marketer and the genius behind building some of today's largest membership sites.

In this interview, we recount his unique journey from being the behind-the-scenes strategist to stepping "out front" to become his own brand. It's a journey that I've walked to a small degree, and one I know that many listeners are on right now.

A sneak preview:

  • The difference between unconscious competence vs. conscious competence
  • The two types of entrepreneurs and why businesses don't grow without both
  • The fastest way to gain momentum in your personal brand
Resources Mentioned in This Episode:

• Join Marketing Mastery Insider: mikekim.com/insider

Stu's blog

Tribe - Stu's online course on membership sites

Rocket Fuel (book)