Brand You Personal Branding

Over the next couple of episodes, I introduce you to a number of my friends who are experts when it comes to professional marketing. If you've listened to my podcast, you most likely have heard from some of them before. These are the only people in the world that I have personally trained and licensed to teach the strategies taught in my book! I stand behind each of them and would recommend their services to anyone. You can learn more about each of the coaches here: www.mikekim.com/yatbcoaches. Listen in to this episode to hear what each one wants to see change in marketing in 2022. Get Your Free Audio Copy of You Are the Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Subscribe to You are the Brand Here: Did you know? The You are the Brand Podcast was recently listed as an "all-time bestseller" in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday: iTunes Stitcher Spotify Podbean EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Newsflash! Storytelling has been used in marketing since marketing existed. In business and marketing, we need to be able to tell stories but which stories should we tell? Listen in for the three stories we need to be able to share to succeed. Get Your Free Audio Copy of You Are the Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Subscribe to You are the Brand Here: Did you know? The You are the Brand Podcast was recently listed as an "all-time bestseller" in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday: iTunes Stitcher Spotify Podbean EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

In this episode, I unpack the 8 Step Brand You Blueprint. If you're struggling with your business, it's likely there is a breakdown in one of these steps. Be prepared to take notes on the 8 steps so you can identify which one you may need to work on. Get Your Free Audio Copy of You Are the Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Subscribe to You are the Brand Here: Did you know? The You are the Brand Podcast was recently listed as an "all-time bestseller" in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday: iTunes Stitcher Spotify Podbean EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Let's talk content! There are three reasons why people tune in to content. Listen in to hear what the three reasons are, which one your content falls into, and why you need to weave in the other two types. Get Your Free Audio Copy of You Are the Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Subscribe to You are the Brand Here: Did you know? The You are the Brand Podcast was recently listed as an "all-time bestseller" in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday: iTunes Stitcher Spotify Podbean EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

In this episode, we talk about why a great message is not enough to land you the opportunities and exposure you want. There are three questions you need to answer to determine your place under the personal branding umbrella and be recognized as a thought leader in the industry. Get Your Free Audio Copy of You Are the Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Subscribe to You are the Brand Here: Did you know? The You are the Brand Podcast was recently listed as an "all-time bestseller" in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday: iTunes Stitcher Spotify Podbean EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

In this episode, I break down the differences between a thought leader, expert, and influencer. These are simple distinctions but carry a lot of ramifications for anyone looking to truly build their personal brand. Get Your Free Audio Copy of You Are the Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard. Mike's refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike's clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post. Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead. Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching

Episode 300 is a solo show about why you should consider rebranding, why you shouldn't, and some personal reflections on the Brand You podcast -- and all that I've experienced and learned since starting the show in 2014. Believe it or not, the podcast was named Up and to the Right for about 6 months before I did my first podcast rebrand. There are two reasons to rebrand: If people don't understand who you are and what you do If you're attracting the wrong customer Up and to the Right was not attracting my ideal audience. But when I changed the name to Brand You, the podcast took off. It was clear what the purpose of the podcast was and who should listen. In this episode, we go over how to tell if your product, service, or podcast needs a facelift, an overhaul, or a funeral. We also go over what to do if you are multi-passionate and how to stack all your passions so that you can pull from each one. The Brand You podcast will be taking a month off and returning in October as You are the Brand. Thank you for your support over the past 300 episodes and I look forward to the next 300! Get Your Copy of You Are the Brand Today! We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses! Get all the details at: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube Subscribe to the Brand You Podcast Here: Did you know? The Brand You Podcast was recently listed as an "all-time bestseller" in Apple Podcasts for marketing. Subscribe free to get new episodes every Wednesday: iTunes Stitcher Spotify Podbean EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Jeff Brown, the host of the 4-time best business podcast nominee Read to Lead Podcast, has joined efforts with marketing expert Jesse Wisnewski to bring the business audience a simple habit to boost any career. Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career teaches both why and how reading can be the key to a more successful career. It is responsible for unlocking limitless creativity and influence. It is known to reduce stress, improve decision-making skills, and make better leaders. Reading more and better books creates opportunities to learn new skills, rise above the competition, and build a successful career. In Read to Lead, readers will learn: why people need to read like their career depends on it the five science-backed reasons reading helps build careers how to absorb a book into the bloodstream a technique that can double (or triple!) reading speed tips on creating a lifetime reading habit and more This book is filled with insights from today's leaders and plenty of practical advice to help develop a personal reading plan to accomplish goals, maximize potential, and build a successful career. For people who want to lead a more satisfied life, have more intelligent conversations, and broaden their minds, this is an essential tool for a better way to read to lead! Resources: Read to Lead Book Read to Lead Podcast Get Your Copy of You Are the Brand Today! We are officially underway with the You Are the Brand book launch, and if you order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses! Get all the details at: youarethebrandbook.com Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube: https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw Subscribe to the Brand You Podcast Here: Did you know? The Brand You Podcast was recently listed as an "all-time bestseller" in Apple Podcasts for marketing. Subscribe free to get new episodes every Wednesday: iTunes Stitcher Spotify PodBean EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com.

In this episode, my friend Marc Pitman shares how to use uncertainty to become the leader you want to be. Marc and I met at a Love 146 event years ago. As a reminder, Love 146 is a nonprofit I support that provides care for children who have been trafficked and the sales from my book are going to the cause. Marc's most recent book The Surprising Gift of Doubt is for the high-performing leader. We discuss if feelings of doubt and insecurity ever go away and how to manage them, the enneagram and how it ties into feelings of doubt in your work, and Marc's emphasis on nonprofits and how they can help you in your leadership development. The 4 Quadrants of Leadership: Have a lot of confidence to complete a task because they have watched others do it so they copy them -- but their confidence drops when they find that they are not as successful as the person they copied. Feel like they are faking their success and always trying to "fix" a problem although they aren't sure what it is or how to fix it. Learn to grow in their unique identity and do what works best for them so their confidence increases. Help others increase their confidence by "focus leading." 3 Competencies that Everyone Has: Hardwiring (personality or cognitive) Stories (the way we are programmed) Goal Setting (the way we handle goals) Resources: Buy the book The Surprising Gift of Doubt: Use Uncertainty to Become the Exceptional Leader You Are Meant to Be Marc's website Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube: https://www.youtube.com/c/MikeKim *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Andy Storch is a performance coach, speaker, consultant, and the author of the new book, Own Your Career, Own Your Life. He is the host of not one, but two podcasts and the founder and host of the Talent Development Think Tank conference. Andy has unfortunately been battling cancer but you would never know it because he always has a smile on his face and an infectious, never-quit attitude. Andy has been on the show before but this time we discussed his creative process for writing his book and what owning your career means. Here's a hint -- you don't have to leave your nine-to-five to live a happy and fulfilled life! This book is meant to help people map out a career and live with intention. We discussed the book writing process, how to create new corporate learning opportunities, and what feedback culture is. We also go into: The idea behind his book, who it's for, and why you should wait to write a book until you are more established in your business. The mistakes people make when they take a job because it pays well or is convenient, rather than working at a job that fits into their goals. How to get new skills and perfect the skills that you have by practicing and getting critical feedback from your peers. Resources: Own Your Career, Own Your Life Book Download The Top 5 Career Mistakes Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube: https://www.youtube.com/c/MikeKim *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

John Meese is a serial entrepreneur and author of the newly released book, Survive and Thrive. You can have three perspectives in the world: the historian who is focused on the past, the reporter who focuses on the now, and the futurist who looks toward the future and tries to predict what will happen. John is without a doubt a futurist. In this episode, we have a good conversation about where he sees things going (especially post-pandemic) for all businesses. He relates the shutdown to 9/11 because things will never be the same as they were before. We have new insights -- which is information through the filter of experience, and new problems that need to be solved. Listen in as we discuss: The three crises that were happening during the shutdown: health, mental health, and economic -- and how John coulld help with the economic crisis. Creating real solutions to real problems for real people. The shift from the age of information to the age of insight. Resources: Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One) John's website Coworking space Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube: https://www.youtube.com/c/MikeKim *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Matthew is the host of the new podcast, Marketing for Coaches, and the author of How to Get a F*cking Grip. He is also one of the managing partners with Book Yourself Solid where he trains and certifies business coaches. In this episode, we dive into what marketing for coaches should look like. I am a marketer and a coach, so you could say I fit right into his target audience. We also talk about how coaches can get more clients with (or without) marketing, along with: The correlation between coaching and marketing. The three business currencies and the one that Matthew relies on the most. The importance of building a professional network and creating relationships with people that will lead you to paying clients. Resources: Marketing for Coaches Podcast Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

In this episode, I flesh out these five principles that have kept me sane during the insanely busy season that was my book launch! Don't let your mouth overload your back. Play the game that plays to your strengths. Talent doesn't replace the need for hard work, it clarifies it. You are the average of the 5 people you spend the most time with. The last mile is always the least run. BONUS: Train through the injury. I gleaned these principles from various sources including motivational videos on YouTube from Jim Rohn, David Goggins, and Athlean X, and James Clear's book Atomic Habits. Get Your Copy of You Are the Brand Today! My book You Are the Brand is available NOW. Grab your copy on Amazon or wherever books are sold. If you'd like a hardcover edition, we have a limited number available at: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

After learning I wrote a book, my nephew said he wanted to write one, too. That melted me so of course, I had to have him do the opening to this episode! I don't have kids but they've always been close to my heart. Several years ago I went on a partner trip with Rob Morris of Love146, an organization that helps children rescued from trafficking. Rob is an incredible storyteller and he uses this skill to literally change lives. There are some incredible insights in this interview, and I hope you'll listen with an open mind and heart. To support Love 146: love146.org Through my career, the only times I've ever truly wished for a bigger platform were times I wish I had more money or influence to help causes like Love146. The internet marketing / personal development / coaching space can do a lot better than wax poetic about 7-figure launches, "epic" masterminds, and speaking in front of big crowds. I'm all for entrepreneurs enjoying their success but I would also posit to my colleagues to consider using our platforms to help real world causes that go beyond our bank accounts and lifestyle business. Then maybe we can inspire more kids to write their own books, no matter where they're from. Yes? Get Your Copy of You Are the Brand Today! We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses! Get all the details at: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

The desire to have flexible hours and the ability to work from anywhere has never been more popular. Yet self-doubt, fear, technology challenges and more keep many people from sharing their message with the world by pursuing their passion and starting a thriving business. Jonathan Milligan is the author of the book, Your Message Matters. Jonathan and I have been longtime friends and in this interview, we talk about the confidence to believe your message, define your message, market your message, and of course, live your message. Get Your Copy of You Are the Brand Today! We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses! Get all the details at: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

As I complete yet another trip around the sun, I wanted to share a few things I've been doing to stay sharp, push my productivity, and process many of the things going on in the business. One of the big things I'm working through is how we as human beings can navigate the fear of success. So much of the time we think fear of failure is what will cripple us, but I'm starting to think there's a flip side to that coin. In this episode you'll hear some terrific insights from several of my friends as they've helped me navigate this new season. I want to give a particular shoutout to Loren Trlin, Kristina Hoyer, and Lauren Davis for their contributions. You'll also hear a bit about my morning routine, and you can watch a short Instagram video of it here. Get Your Copy of You Are the Brand Today! We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses! Get all the details at: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Truthfully, I haven't paid much attention to SEO (search engine optimization) over the years. My thinking was that my site would never get enough traffic to really warrant playing the SEO game. I could not have been more wrong. Robby Fowler joins me today and together we are going to unpack how we are trying to fix my SEO. The bottom line is that Google doesn't know which "Mike Kim" I am, and when Google is confused then I put myself in a position to confuse people who search for me. Tune in and you'll learn: Why you must think of yourself as an "entity" rather than just one site or person on the internet The surprising reason why I need to delete old blog posts from my site (even top-performing ones) Why I setup a "Google My Business" location-based account even though I am a digital nomad How I screwed up my blog categories on my site all these years (and what I'm doing to fix it) Why you should pay MORE attention to SEO if you have a smaller following, and not the other way around Connect with Robby: Robby's Brand ED Podcast Robby's Website Robby's Facebook Robby's Instagram Get Your Copy of You Are the Brand Today! We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses! Get all the details at: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Shownotes: mikekim.com/byp289 Building a book launch team is generally a good idea for a few reasons. You want folks who have read the book before the title releases, so that you can get reviews. If people enjoy the book, they can help spread the word about it once it releases. You can also get legit feedback on which parts of the book resonated with readers, which you can turn around and use in your marketing. Tune in and you'll also get the inside scoop on the process I used to get people on the team, why social media didn't work as well to recruit launch team members, and what I plan to do to maintain "energy" among members in the book launch team between now and the launch date. Get Your Copy of You Are the Brand Today! We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses! Get all the details at: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube

It was an incredible feeling to finally hold my book in my hands, and in today's episode I share a recording I made just minutes after receiving my shipment of books. I hope it inspires you to keep going, no matter what endeavor you are on. One of the new endeavors I'm on is YouTube, and I am 100% committed to being strategic and intentional on this channel for five reasons: Lazy re-purposing of content does not work in today's world I want to be "searchable" and YouTube is the best way to make that happen. I want to be THE Mike Kim online, but I'm not the only one. I want to express myself in new ways and create a new channel. Seeing myself on YouTube elevates how I see myself. Get Your Copy of You Are the Brand Today! We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses! Get all the details at: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube

This week, I take a break from solo episodes to talk with Phillip Stutts, author of The Undefeated Marketing System. Phillip last joined us on Episode 249 and he's back to talk about book launches, especially because he had his book BANNED by Facebook! This is an important conversation not just for books but for data-driven marketing overall. You'll also hear how Phillip did some things that DON'T scale in order to overcome the ban by Facebook and still launch his book to great success. Get Your Copy of You Are the Brand Today! We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses! Get all the details at: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube

Tune in for a behind-the-scenes look at how I'm crafting the various offers for the book launch, including pre-order bonuses as well as "Coaching + Books" special bundles I'm offering just during this launch. The guiding principle behind how I craft offers is to make it so "killer" that it would be crazy NOT to do buy in. I also believe strongly in what Derek Halpern calls "The Bonus Sandwich", which allows me to stack the main offer with irresistible bonuses. A special thanks to Julia Bocchese for helping me connect with some mainstream media outlets in Philadelphia! Connect on Social: Instagram LinkedIn Facebook Twitter YouTube

This week I've been working on various press releases, my book press kit, and my new media bio, which you can read below. On Episode 61, I did an episode on bios that supercharge your podcast interviews and guest posts, but the media bio has to be a bit more upfront. Here's the media bio I plan to use, which is going to be heavy on credentials. Mike Kim Media Bio: Mike Kim is a brand strategist for business thought leaders, coaches, and creators who want to create impact with their ideas and get their message heard. His refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders including John Maxwell, Donald Miller, and Dr. Daniel Amen. Mike's clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. He is the author of You Are the Brand, and has been featured in and written for Inc., Entrepreneur, and The Huffington Post. He is also host of the top-rated and ranked podcast, The Brand You Podcast. He has spoken at industry leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Marketing Made Simple, and Read to Lead. He lives in Alexandria, VA. Connect on Social: Instagram LinkedIn Facebook Twitter YouTube

For the next ten episodes, I'm going to give you a real-time behind-the-scenes look at everything I'm doing to prepare for the upcoming launch of my book, You Are the Brand (releases July 13, 2021). In this episode you'll get insights into: What the process for recording my audiobook has been like Why this project has been a struggle A checklist of things I need to get done before next week If you'd like to see video of me recording my audiobook, go to the IGTV section on my Instagram: instagram.com/mikekimtv I also answer several listener questions: Lisa Mariette from lisamariette.com asks, "What is the best way for me as an entrepreneur create good PR opportunities?" Tom Clairmont from tomclairmont.com/podcast asks, "I'm married, homeowner and a Manager in a full time job. Can I expect to make serious progress building a business? I know you said you had 'the year of the blog' and 'the year of the podcast' but can I hope for more a little faster?" If you'd like to ask a question for the podcast, go to: mikekim.com/question The links for this episode can be found at mikekim.com/byp284

Podcast pitches are so bad these days. If you pitch people well, you will stand out. Today I am talking with Mai-kee Tsang about how to do that. Mai-kee is a podcast guesting strategist and a sustainable visibility mentor. She helps coaches and copywriters expand their reach, grow their businesses on their own terms, and make a bigger impact by guesting on podcasts. We met at our mutual friend Kira Hug's conference and I've followed her work ever since. Mai-kee is doing amazing things in and for the podcasting niche. Tune in to learn how to reach out to podcasters the right way to get more yeses and to hear us discuss: How Mai-kee got into this industry What makes for a bad cold pitch What makes for a yes-worthy pitch The PR method for podcast pitching How many topics to pitch Reframing a pitch as an invitation to connect How to leave a lasting impression after guesting on a podcast Resources: The Quiet Rebels Podcast Download The Be Our {Podcast} Guest Guide Mai-kee on Instagram Mai-kee on Facebook Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube:https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Tucker Max is an American author, public speaker, and founder of Scribe Media, which provides professional services to help you write, publish, and market your book. Tucker chronicled his drinking and sexual encounters in the form of short stories on his website TuckerMax.com, which has received millions of visitors and led to multiple best-selling books. In this interview, I have a candid and "out of the box" conversation about what Tucker sees happening in the book space. Connect with Me: Web - https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube - https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Laurie Ruettimann is a former Human Resources leader turned speaker, entrepreneur, and writer. She has been recognized by CNN as one of the top 5 career advisors in the US. With all that has happened in the past year, the crazy burnout rates, and the many people now redefining boundaries, I knew I had to bring Laurie onto the show. Before leaving the corporate world, she experienced extreme burnout. She wasn't sleeping, moving her body, or respecting who she was as a person. When she committed to putting herself and her wellbeing first, a snowball effect was put into play. Laurie is a powerhouse, so you won't want to miss our conversation today. Tune in to hear: How Laurie made the pivot from being an HR leader to speaking and sharing her ideas Why we have to become the brand we want to sell The benefits of starting small How to begin taking business baby steps while still getting a paycheck How to set boundaries today Why healthy boundaries require you to put your personal life before your professional one The impact and future of virtual communication How to bet on yourself Resources: Laurie's website Get Laurie's book, Betting On You Laurie on Twitter Laurie on Instagram Laurie on LinkedIn Laurie on YouTube Laurie's LinkedIn courses Connect with Mike: Web - https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube - https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Mike Brennan is a creator and communicator who tells stories on both pages and stages. His childhood dream was to be a cartoon, but when that didn't work out, he became the next best thing: an artist. Mike's specialty is helping artists and other creatives develop a daily creative habit. He models this by being a consistent creative himself—Mike sketches almost every day by stealing time in the ordinary moments of life. In our conversation, he gives us some direct, hard-hitting advice on motivation. Creative battles are a real thing and I'm sure you've been through them, too. Listen in and learn: How to become a creative Mike's best strategies for creativity The two parts of motivation Why you should start small What to do when you lack inspiration How to prioritize your time for creativity The process for finding your artistic voice and style Resources: Mike's website 3 Roadblocks Keeping Your Creativity In Park (and How To Shift Your Art Into High Gear To Create Your Best Work Yet!) Mike on Facebook Mike on Instagram Mike on Twitter Mike on LinkedIn Creative Chats Podcast Get Mike's Canva templates Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube:https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Josh Finley is my longtime friend and one of the wisest people I know. We meet when we were teenagers, but our paths continued to cross throughout young adulthood. Like me, Josh has been involved in ministry and made some significant shifts in his career over the years. I invited him to come onto the show this week to talk about spiritual things. I really wanted to take a breather from the intense interviews we've been having and just have a conversation with this great friend. Josh is one of the best communicators and leaders there are, so you'll love our discussion. In it, we talk about: Relationships that survive the test of time Reflecting back on life Feeling like you're falling behind in life How Josh has redefined some terms and gotten more comfortable with tension Identifying and unpacking our brokenness What real authenticity looks like Resources: Overcome: Say Goodbye to Shame, Get Past Your Past & Win Out Over Temptation by Josh Finley Josh's website Josh on Instagram Josh on Facebook Josh on YouTube Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube:https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

John Lee Dumas is the founder and host of the popular podcast, Entrepreneurs on Fire, and the author of the brand new book, The Common Path to Uncommon Success. With 7 figures of annual revenue, he is spreading entrepreneurial fire all over the world. However, even though he is now one of the top business podcasters on the Internet, he still does the little things that grow his business. John once said, "Do the things that don't scale" and he lives that out. This is a value we should all take to heart in building our own businesses. Tune in to hear more about it and the rest of our conversation. We discuss: How the book-writing process was for him What surprised him as he wrote his book How most people will die without identifying their big idea His path to discovering his own big idea Balancing passion and expertise Why he decided to start a daily podcast interviewing entrepreneurs Why he's on 20 podcasts of all sizes every month What productivity really means Resources: Pre-order The Common Path to Uncommon Success Entrepreneurs on Fire podcast Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube:https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Selena Soo is a marketing and publicity strategist for authors, visionary entrepreneurs, and experts who want to reach millions with their messages. I know that every one of you listening falls into that category. Selena teaches how to get publicity the right way: by building authentic relationships with influencers and the media. I met Selena in Puerto Rico and have used her resources in my own business. They helped me take things to the next level and they will do the same for you. Selena is truly one of the best in the publicity industry, so tune in to hear our conversation on: How she got into the industry The steps she took to overcome her fear of public speaking Where to start with publicity How to establish credibility The biggest publicity mistakes people make Her article in which she shared her emotional abuse story How to make it easy for people to share your message What her program, Impacting Millions, is all about Resources: com/selena Selena's website Selena on Instagram Selena on Facebook Selena's article on her experience with emotional abuse Email Selena: [email protected] Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube:https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Steve Werner is my friend and fellow wanderlust. Whenever we talk, we have an incredible conversation. When Steve left his corporate job years ago, he realized he was free to go wherever and do whatever he wanted, so he got into the live events space. He is now the live and virtual event king. Steve is chock-full of wisdom when it comes to making more money with high-ticket offers and other digital marketing tactics. Today we're having a conversation on how to apply those strategies—specifically when running webinars. Some of the things Steve teaches us are: How he helps his clients sell their high-ticket offers How to organize a high-converting live event The best process for stage closing The minimum requirements for a high-ticket event How to transition from a live stage to a webinar (or vise-versa) Why pre-framing is the key to getting people to show up to your webinar A good webinar should have about 50 stories When to get to your pitch in a webinar Resources: Get your FREE Prosperity Workbook Steve's website Steve on Facebook Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube:https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Amira Alvarez is the founder and CEO of The Unstoppable Woman. She coaches entrepreneurs in all fields and helps them achieve their goals in record time. Amira has made incredible quantum leaps in her business, but it wasn't always that way. For a time, she was making incremental progress but ultimately getting the same results. It wasn't until she learned what caused her to stop when faced with resistance and overcame that mindset that she grew. I teach a lot of heady concepts on the podcast, but it's also important to listen to your gut. Amira coaches business owners to do just that by challenging themselves and their mindsets. Tune in to hear: Where the idea for The Unstoppable Woman came from How to discover what's stopping you from growing What to focus on when you're starting your personal brand How to put yourself in a place that gives you leverage The quantum investments that might get you in trouble but also might launch you into a quantum leap How to make gut decisions How to close the gap between who you know you are and what your business is telling you that you have Resources: The Unstoppable Woman Podcast The Unstoppable Woman Summit Amira's free resources Submit a question Amira on Instagram Amira on Facebook Amira on LinkedIn Amira on Twitter Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube:https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Tamara Glick is a mastermind at developing personal brands and unique styles for highly visible leaders. She ties together her clients' energies, essences, and end goals and helps them articulate them in the way that they present themselves onstage and onscreen. This image side of personal branding is not my expertise, but I know how important it is. That's why I brought Tamara onto the show today. In this episode, she helps us understand why it is so important to represent ourselves well. She teaches us how to carry ourselves professionally both in everyday life and at work. Whether you're an entrepreneur needing more polish and practice or a corporate employee learning how to leverage today's technology, you'll love the practical tips and inspiration from Tamara. Tune in to hear us discuss: Why everyone is struggling with Zoom right now What goes unsaid by the way we carry ourselves How the everyday person can start communicating better on video Why a stylist is like the graphic designer for your brand The importance of articulating our entire persona visually The transformation she's seen in her clients Resources: Tamara on LinkedIn Tamara on Instagram Tamara's website 15 Video Call Spoilers Freebie Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube:https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Today, I am bringing my good friend Ray Edwards back onto the show. He just released his new book, Permission to Prosper. The book is all about money, self-worth, and why it's okay to do well. It's about time those of us who are building businesses fixed our mindset around the issue of wealth. As Ray says, not only do we have permission to prosper, but a mandate to multiply. Ray also taught me that an abundance of money won't fix a poverty of spirit. If you think you live with a poverty mindset, tune in to our amazing conversation where talk about: How he went about writing Permission to Prosper The mindset shifts he had to make when money started coming in Changing our understanding of wealth at an atomic level Wealth and self-worth What Ray's book is all about Accepting generosity from others Why equal distribution of wealth helps no one Making our lives more valuable in the automation age Resources: Permission to Prosper: How to be Rich Beyond Your Wildest Dreams by Ray Edwards Ray's website The Ray Edwards Show Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube:https://www.youtube.com/channel/UCPXe7zSFf4kdhLgY0VaU_dw *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Today's guest is Linda Guild, an association executive with 20 years of experience. Linda strongly believes in the power of connections. She founded a startup in an established environment and under the umbrella of God Associates is now bringing her knowledge of associations to the Talent Alliance of Part-Time Professionals. In this episode, Linda is sharing amazing insights and tips when it comes to hiring part-time help. I've always only had part-time people work for me, so I know firsthand how they can make your business prosper. Whether you're a part-time worker wanting to feel valued or a business owner looking to hire part-time help, Linda's knowledge will provide incredible value for you. Tune in to hear us discuss: How she first identified the gap in the part-time work marketplace Whether companies and part-time workers want stability or variety What associations part-time remote workers should join How to see your team members as part-time employees rather than just hours on a time sheet How to boost morale with your part-time workers Why part-time workers can benefit your business more than full-time workers Things to think about when hiring part-time workers The importance of good communication with your team members New developments in this marketplace Resources: Linda on Facebook Linda on Instagram Linda on Twitter Linda on LinkedIn TappOnline on LinkedIn Linda's free minicourse TappOnline Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube: https://www.youtube.com/c/MikeKim *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Chris Niemeyer is a business consultant and advisor as well as a father of four. He ran his first multimillion-dollar company mostly alone. But when he became a dad, he learned to systemize his business so he could spend more time with his family. I've been learning a lot about the power of systems lately, but Chris gave me a different perspective on everything. We don't just want to serve our clients and our business—we want our business to serve us. Chris frames how to do this so well and you will learn a lot from what he shares. In the episode, we talk about: Chris' history in politics Where his love for delegation came from What the mindset and skillset shift from politics to entrepreneurship was like for him How much we have to understand something before delegating it Henry Ford's example of delegation How to take inventory of your time How Chris has actually been able to spend more time with his family What to do with all the extra time we have once we systemize our businesses Resources: Chris' website Chris on Instagram Chris on LinkedIn Ways to work with Chris FREEDOM Business System Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube: https://www.youtube.com/c/MikeKim *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

I believe that confident communication is a skill anyone can learn. I was a quiet kid, but I've learned over the years that, in a sense, every interaction is a performance. Though others may be naturals on the stage, success rarely comes from ability alone. That is exactly why I love the work Michael and Amy Porter do so much. They are a powerhouse couple who run a training company in New Jersey called Heroic Public Speaking. I spent some time training there and the things I learned transformed my craft of speaking. Michael and Amy are a treasure trove when it comes to the business and art of speaking. They put me on a path to want to become the best communicator I can be. Tune in to hear their amazing expertise on: Where the speaking industry is headed Zoom fatigue Stage-side leads Why rehearsal is so transformative and important The balance between content and performance The 3 different types of speaking opportunities How to transfer from breakouts to keynotes How to inspire an audience Resources: Michael and Amy's free 2-day livestream, HPS Stream Steal The Show Book Yourself Solid Podcast coaching group Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube: https://www.youtube.com/c/MikeKim *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Danny Ozment is the best of the best in the podcast production industry. When he started producing this show years ago, the quality went through the roof. The podcast just grew like crazy. Throughout our time working together, Danny has taught me that podcasting is one of the strongest marketing channels you can create for your personal brand business. The growth of the industry is steady and consistent. If you have a personal brand, you need a podcast in your marketing arsenal and there's no one better to teach you how than Danny. In this episode, we talk about: What he sees happening in the podcast space in the next 6-12 months Why we can go so much deeper with our listeners on a podcast How long you should make your episodes The stats on podcast listening How to repurpose your podcast content What to do when you're interviewed on another podcast How to monetize your podcast Resources: Danny's podcast, Podcast Strategies Danny and I's upcoming podcast program Emerald City Pro Danny's website True Media Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube: https://www.youtube.com/c/MikeKim *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

If you have something that could change and impact someone's life, it's your responsibility to find them. In this episode, Rick Barker is teaching us how. He is the former manager for Taylor Swift and played a key role in getting her to the level of success she has reached. Throughout our conversation, he's sharing killer strategies for social media and branding. He also explains how he would market someone like Taylor today, given all the new tools we have available to us. Rick is all about serving our audience before making them an offer. Tune in to hear more about: What he told Taylor to do to sell 500,000 copies of her record The 3 R's What he would do with the tools available to the market today Doing what makes you different The best way to market online How to host amazing webinars Being real and personal with your audience How to use social media to differentiate yourself Resources: Rick's website Rick on Facebook Rick on Instagram Rick on Twitter Rick's podcast Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube: https://www.youtube.com/c/MikeKim *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Life is short, but it's the longest thing we'll ever do. I say that all the time and today's guest has proved with his life that he believes it. Aaron Walker is the founder of Iron Sharpens Iron Mastermind, author of the book View From The Top, and creator of The Mastermind Playbook. At the beginning of his career, he built and sold multiple brick and mortar businesses and retired by the age of 27. Now he works because he wants to, spending his time teaching entrepreneurs how to do what he has done. One of the biggest things I admire about and have learned from Aaron is his process of doing the same thing over and over again. He has rinsed and repeated with every company he's built. This focus got him to where he is today. In this episode, Aaron is talking to us about that process as well as how he's used masterminds to grow his business and develop his life. Throughout the show you'll hear: A bit of Aaron's story, including his struggles Why he's done 2500 podcast interviews in the last 6 and a half years His core values His unique process for setting goals and planning ahead All about The Mastermind Playbook Why he has focused on masterminds How you can make a 6-figure income by investing just 2 hours of your time each week Resources: Aaron's website Aaron's Ready-to-Use Mastermind Framework Aaron on Facebook Aaron's ISI Mastermind on Instagram The Mastermind Playbook on Instagram Aaron on Twitter Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube: https://www.youtube.com/c/MikeKim *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Last week I talked about the 5 stages of business. That was mostly focused on where we're at right now. This week, I want to talk about where we're headed. Nothing is guaranteed in life, but there are things we can do to future-proof our businesses. In this episode, I'm going to share a few of those things that I've done and found very helpful. These exercises and skills have given me perspective on my business and helped me efficiently combine my talents with my passions. Listen in and you will hear all about: The 4-quadrant exercise How to stay in a state of flow throughout your workday The 3 roles and perspectives you must have on your team Practical steps for future-proofing your business Why isolation is the best way to un future-proof yourself Building things long term Resources: Future Proof 2021 Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube: https://www.youtube.com/c/MikeKim *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Today I'm sharing one of the most helpful frameworks for me in my business. I learned it from my friend Tod Herman. This framework has helped me see where my business is and where I want to go with it in the coming years. The 5 stages are: The start-up phase The ramp-up phase The build-up phase The scale-up phase The leader-up phase No framework is perfect, but this one is extremely helpful. My hope is that you'll be able to identify where you are in this matrix. This will show you what you need to do to solve the struggles you're currently going through in your business. Resources: Brand You Bootcamp Tod's article on the 5 stages of business Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube: https://www.youtube.com/c/MikeKim *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Michelle Deering is a licensed clinical psychologist, board-certified sports psychologist, speaker, consultant, and author. She has a really interesting take on what happens when parents build personal brands. It's all about our relationships with our moms. This spills over into our business-building efforts, families, friendships, and every other area of our lives. Because the personal brand space has matured, I wanted to bring Michelle on to use this platform to broaden the conversation. I hope it sheds light on the challenges you face that I may not. Throughout the episode, we discuss: How entrepreneurship affects our relationships with our kids and parents What you need to know if you're struggling with mom guilt The difference between mother/son and mother/daughter relationships The reflections of themselves that moms see in their daughters How to navigate the relationships we have with our parents when we know something's missing Mother-in-law relationships One step that parents can take today to be intentional in their relationships with their kids and parents Resources: Michelle's website The Mom Stops Here podcast Michelle's Curative Connections Facebook page Michelle's Curative Connections Instagram account Michelle's Curative Connections YouTube account Michelle on LinkedIn Michelle's book, What Mothers Never Tell Their Daughters: 5 Keys to Building Trust, Restoring Connection, & Strengthening Relationships Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube: https://www.youtube.com/c/MikeKim *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Scott Aemisegger is an expert on childhood trauma. He has both the knowledge and experience from dealing with it in his own kids' lives. I brought him onto the show to teach all of us about this extremely important topic. Though business can feel like an extension of us when we have personal brands, it is really just a part of our lives. That is why I'm so passionate about holistically looking at my life and helping all of you do the same. Even if you don't have kids, you can take a lot out of this conversation just as an entrepreneur. Scott and I discuss: His family background and how it's influenced his work The steps he took to walk through his children's trauma The mindset of a child with trauma when he or she is under top-down authority How to help your child heal from trauma What to look for in the key contact areas your child spends time in How to regulate your child's environment before relating to and reasoning with them The mindset shift Scott went through as a parent and business owner My own experience with childhood trauma Resources: Scott's website 7 Points of Healing Childhood Trauma Scott's adoption journey Scott's Facebook group, The ChildTrauma Project For Adoptive Parents Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube: https://www.youtube.com/c/MikeKim *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

In this week's episode, I'm doing another Q & A with my good friend Lauren Davis. We run a mastermind together with my Integrator Chelsea, so we're always talking and crossing paths. I wanted to bring her on to answer some listener questions with me because of her expertise in starting and growing her own personal brand. Like me, she has tried many different things to figure out what she really wanted to do with her life. During the episode, we discuss: How to get clarity on your life's purpose Throwing things at a wall and seeing what sticks The best way to start from zero How to start a personal brand as an expert Some ways entrepreneurship has forced us to grow Resources: Submit a question for future episodes Brand You Bootcamp Lauren's website Lauren on Instagram Lauren's Facebook group Learn Social Media for Free: Understanding Social Media Marketing for Entrepreneurs Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube: https://www.youtube.com/c/MikeKim *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

An exercise that I like to do with people in my mastermind and with myself every couple of years is to imagine my three best days. I realized a while back how many of us live with our heads down. We get so caught up in our work that we lose sight of why we're even doing it. The three best days exercise helps me get recentered on what's important. Once I realize what my best days are, I can create a life that allows for more of them. In this episode, I'm sharing with all of you one of my best days. It includes having conversations with my parents around the dining room table. Having the margin to spend more time with family is one of the best things about having this business. I hope our conversation provides value for you and gives you a glimpse of my life outside of work. Resources: The 5 Love Languages: The Secret to Love that Lasts Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube: https://www.youtube.com/c/MikeKim *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

I believe that no matter how much of an expert you are, it's okay to admit that you have coaches and people who help you, too. Jay Abraham is that mentor for me. He is a marketing legend and one of the people who gives me a glimpse of the life I hope to embody one day. Because of that, this episode is a mix of an interview and the tail end of a coaching call. It is so important that we never stop being hungry and always keep our eyes, ears, hearts, and mind open. This conversation really opened my heart and mind to a lot of different things and I know you will be able to take value from it, too. Listen in and you will hear: How Jay has seen entrepreneurs get in their own way How solopreneurs can reach that next level where they do less work and make more impact The power of strategic alliances How Jay built his brand How to establish greater brand currency Why it's important to learn from your clients The advantages of charging what you're worth in the right scenarios What "grow or die" really means Resources: Jay on Facebook Jay on Instagram Jay on LinkedIn Jay on Twitter Jay on YouTube The Ultimate Entrepreneur podcast 50 Shades of Jay free resource bundle Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube: https://www.youtube.com/c/MikeKim *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

You may have heard the saying numbers don't lie. It's true. If that's the case, I don't understand why so many personal brand builders, entrepreneurs, and freelancers avoid our numbers. That's why I brought Jim Adams onto the show. Jim is a consultant and brick and mortar business owner who believes that in order to effectively scale your business, you need to know your numbers. He has helped hundreds of small business owners go to the next level in their businesses. Over the last year, he also grew his own pavilion business by 80%. We all need to treat our businesses with the same respect and seriousness that we would if we owned a brick and mortar business. So, in this episode, Jim helps us understand how he grew his own brick and mortar during a global pandemic and shares his knowledge and insight around numbers. Tune in to hear: What numbers the everyday entrepreneur needs to know When to start looking at your numbers How to assess if and when to cut off a product that's not profitable When to start hiring for your personal brand What to focus on first as a start-up Tried and true business principles for every kind of entrepreneur How to build relationships Resources: Jim Adams Consulting Jim on Facebook Jim on LinkedIn American Landscape Structures Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube: https://www.youtube.com/c/MikeKim *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

In this very interesting episode, I'm sharing a snippet from a coaching call with one of my clients, Nick Cavuoto. He asked me how to target a market who's earning a certain revenue number. That's a great starting point question, but I wanted to unpack the huge difference between making $120,000 and $300,000. It's not different because of the revenue number but because of how that money is made. Very few people in the personal brand industry talk about how to get from one revenue level to the next. I feel a responsibility, though, to give you the overall picture so you know which path to take. Tune in to hear me talk about: An overview of my first few years in this business. What adding live events did to my revenue. The power of partnerships in accelerating your brand. Being the jelly to your partners' peanut butter. The shiny object syndrome. Why just buying products and courses won't get you anywhere. Finding your unique peg to stand on. Connect with Mike: Web - https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube: https://www.youtube.com/c/MikeKim *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com