Brand You Personal Branding

Kary Oberbrunner is a speaker, author, coach, and the CEO of Igniting Souls. He's also a long-time friend who walked me through some of the hardest times in my personal life and business. He was one of my first guests on the podcast 7 years ago and we've stayed in touch all this time. In this episode, I'm catching up on what's changed, what's working, what's different, and what's been the same in his business. He has a new book called Unhackable coming out very soon that he has used to spark a movement in the world. Tune in to hear all about: Why we should all be lending our skills to other businesses Using our platforms to elevate others The free zone frontier Relationships and rocket ships Muscle imbalances in business Where the idea for Unhackable came from How he made the mindset shift to letting go Kary is someone who's always been an out-of-the-box thinker. Conversations with him are consistently enlightening and valuable. Listen in to see how his insights can enrich you, too. Resources: Unhackable Kary on Instagram Kary on Facebook Kary on Twitter Kary on LinkedIn Kary's website Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube: https://www.youtube.com/c/MikeKim *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Dr. Lisa Olszewski is a licensed chiropractor and the founder of The American Institute of Healthy Living, Healthy Living Simple, and Keto Virtual Summit. She has made the pivot that so many people struggle to make. She transitioned from a practice into a personal brand. Though she still sees her patients, she's started a podcast, founded a virtual summit, and made an appearance in a documentary. In our conversation, we talk about: What building her brand has been like for her What she's done with her brick and mortar practice Everything she does in her personal brand now Her interview for A Better Way: Discover What's Keeping America Sick What's working and what's not working in her marketing How she navigates requests for guidance in areas where she has no experience The law of attraction vs. marketing through content If you're in health, government, law, education, or another highly regulated industry and want to pivot to a personal brand, you'll get a lot out of this discussion with Lisa. Resources: Healthy Living Simple Keto Virtual Summit Lisa's Website Healthy Vibrant YOU podcast Lisa's podcast episode with her energy coach Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube: https://www.youtube.com/c/MikeKim *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

I started this podcast to help entrepreneurs be successful in their personal brands. One way I aim to do this is by sharing how I reached and maintain my own success. I am always open to questions on these topics and will share my honest responses. That is what this entire episode is dedicated towards. In this episode, I am fielding some questions listeners have sent in with the help of my Integrator, Chelsea Brinkley. Tune in to hear: Why I use a basic email format How to write personally without fake personalization The benefit of staying away from images and graphics in your email list The power of likeability and connection Where to channel your energy with your email list How I use segmentation and targeted content How to sell to higher buyers Resources: Chelsea's SOP bundle Submit a question for future podcast episodes Chelsea's website Chelsea on Instagram Listener Sara Simon's website Listener Marisa Shadrick's website Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube - https://www.youtube.com/c/MikeKim *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

In today's episode, I'm bringing back my Integrator, Chelsea Brinkley. We're diving into the exact SOPs and workflows we use to run this business. I am a visionary and think processes are boring. Chelsea, on the other hand, is passionate about that side of business. She talks through: The process for managing my calendar A run-down of our SOPs for the podcast, booking appointments, and live events The templates we use for every process As time goes on, we learn and add new things to try and improve efficiency, but these are the current actual workflows we use to keep this business going. Tune in for a look at the inner working of my business through the eyes of the Integrator who makes all the magic happen. Resources: Chelsea's SOP bundle Submit a question for future podcast episodes Chelsea's website Chelsea on Instagram Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube: https://www.youtube.com/c/MikeKim *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Chelsea Brinkley is the person who runs my entire business. She has been with me every step of the way. When I was building this business, I did everything. As it grew, I needed other people to help me do those things I didn't do well. Chelsea spearheads all of that. As a visionary and an integrator, we get a lot of questions on how we work together. In this episode, Chelsea explains how we get things done, how she's set things up, the adjustments I've had to make, and how she's made the process easier. We still have growing pains. We're still trying to scale up the business. But having Chelsea take over as the Integrator has allowed the business to grow exponentially. Tune in to hear us talk about: 1. How Chelsea got into this kind of work 2. What the Integrator role even is 3. What Chelsea needs from me to do her job 4. How we manage communication 5. The unforeseen challenges that have come up in this role 6. Why Chelsea wanted more responsibility 7. The adjustments we're still making Resources: Chelsea's SOP bundle Submit a question for future podcast episodes Chelsea's website Chelsea on Instagram Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube: https://www.youtube.com/c/MikeKim *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Today, I decided to bring one of my 3 AM friends onto the show. Christopher Hopper is not only one of my best friends in the world, but also the most talented person I know. To see him focus on his different gifts has been amazing. In this episode, he shares how he went from owning a pizza shop to becoming a best-selling sci-fi author. We also have a meaningful conversation on a variety of other topics, including: 1. The process for writing a fiction book 2. The difference between writing a story and writing a situation 3. Being present 4. How to deprogram our weaknesses without losing the good parts of ourselves 5. Reclaiming parts of our childhood 6. The process of learning to hear from and appreciate people who are different from us 7. Spirituality and the 3 kinds of psalms Resources: Christopher on Instagram Christopher on Facebook Christopher's website Ruins of the Galaxy series The Message of the Psalms by Walter Brueggemann Submit a question for future podcast episodes Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube: https://www.youtube.com/c/MikeKim *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Justin Schenk is the host of the top-rated podcast, The Growth Now Movement. We met a few years ago at a conference in Orlando and have stayed in touch all this time. He is one of the easiest people to talk to and one of the best in the business. All of us have been challenged recently. We've had new opportunities to grow and had to pivot our businesses in different ways. Justin has experienced this too. I brought him on to talk about the changes he's made and how we can continue to pursue personal growth during uncertain times. In the episode, we discuss: 1. How COVID has changed Justin's business and life 2. The conversation we had about abundance that shifted his perspective 3. Building community for the long haul 4. How he started and grew his podcast 5. Setting big goals and intentions 6. What to do when it's hard to ask for help 7. His upcoming virtual event, the Growth Now Summit Resources: The Growth Now Movement podcast My episode on The Growth Now Movement podcast The Growth Now Summit Submit a question for future podcast episodes Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube: https://www.youtube.com/c/MikeKim *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Recently, I've been trying different things in my business. I've gotten out of my comfort zone and grown as a communicator, marketer, and entrepreneur. It's good practice to be continually throwing ourselves off new cliffs in business. There are always new frontiers and we have to stretch ourselves to approach them. In this episode, I talk about what these new frontiers are for me. The 5 new things I'm doing right now to grow my brand are: Getting comfortable with video Investing in coaches Reengineering my offerings Finding what works for me Taking back the slack Ask yourself if there's an area where you're making it too hard on yourself. Think about what works for you and forget what you've been told to do. I hope this episode gives you permission to reconsider how you're growing your brand. Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube: https://www.youtube.com/c/MikeKim *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Phillip Stutts is a marketing consultant who worked for decades in the political space. I'm not very into politics, but I am fascinated by the branding and marketing aspect of it. I brought Phillip on to have a conversation about all of that, as well as how today's real-time issues have affected the economy and buying decisions. We have one of the most interesting conversations I've ever had on the podcast. If you have a business and are wondering what people are thinking and buying right now, listen in. We talk about: How Phillip developed his marketing model How American consumers are making purchasing decisions now The importance of safety to the American consumer today How race issues have affected marketing and messaging The disruptions that are happening everywhere Resources: COVID-19 Consumer Research "SPORTS HAS A PROBLEM…BEING WOKE AIN'T HELPING" article "These 4 Industries Are Going to Die" article Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube: https://www.youtube.com/c/MikeKim *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Sean Osborn is a success coach and the host of the Thinking Big podcast. He has a true passion for coaching and empowering others, especially those who are unsure how to reach their next level potential. The thread that ties his story and so many other stories of people who have made something of themselves is their mindset. Sean knows how to master your mind to make an impact on the world. In this episode, we talk about: How he went from being homeless to making something of himself What he did when the catalyst for change came in his life Doing things before we're ready and learning as we go Why technology is going to change everything in our world What human interaction will look like going into the future How to get in a healthy frame of reference for change Reprogramming our mindset Resources: Thinking Big podcast Sean on Facebook Sean on Twitter Sean on Instagram Sean's website Mike on YouTube Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Susie Miller is a relationship coach, speaker, and author of the book Listen Learn Love. She has been very helpful to me and countless other entrepreneurs. I was shocked to learn how many entrepreneurs struggle in their personal relationships. It's an issue that doesn't get enough attention. I wanted to bring Susie on to have a dialogue about these things. They happen outside our businesses and no one tells us about them. In the episode, we talk about: The difference between liking and loving someone Why entrepreneurs struggle so much in relationships How to determine whether or not to work with your partner Why it all starts with our relationship with ourselves and having self-awareness How to bridge the gap between success at work and home When it's time to terminate a relationship Tune in for an insightful conversation and a good reminder that we are more than our businesses. Resources: Susie's website Listen Learn Love Thrive in Relationships podcast Free 10 Day Communication Challenge Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube - https://www.youtube.com/c/MikeKim *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Gayla Scrivener ditched her medical billing and operations job to pursue a career in freedom. Now, she runs a content marketing agency called Scrivener Solutions. She helps coaches, consultants, and other entrepreneurs take their content and distribute it. I brought her on today to talk about what we've seen lately in the world of marketing. Gayla knows her stuff and provides valuable insight into the future of content creation. In the episode, we discuss: 1. How she got into content marketing 2. The process she goes through to help her clients 3. Repurposing steps to take after producing a podcast episode 4. What to do when we want to pull quotes from our content 5. The next frontier of content marketing 6. What content marketing does for our monetization Resources: The Gayla Scrivener Show podcast Scrivener Solutions Scrivener Solutions on Facebook Scrivener Solutions on LinkedIn Scrivener Solutions on Instagram Scrivener Solutions on YouTube Gayla on Facebook Gayla on LinkedIn Gayla on Instagram Mike on YouTube Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

PJ Taei is the owner and founder of Uscreen, a subscription-based video-distribution and monetization platform. There are over 5,000 personal brands and businesses selling their videos online with Uscreen. Video isn't the only strategy to use to market your business but is becoming an increasingly popular one. I wanted to delve into it with PJ because he has the behind the scenes look at what people like us are doing. It's incumbent on us to make our content as easy to consume as possible. If you're looking for a way to do so, tune in. In the episode, we talk about: 1. Where PJ sees video going in the years to come 2. How entrepreneurs can gain confidence in video marketing 3. How to connect with your audience through video 4. What success in a video marketing campaign looks like 5. How to generate leads through video and use the funnel from there 6. Best practice regarding the frequency of content creation 7. The value (or lack of value) in putting podcasts on YouTube 8. How to humanize your brand and build trust using video Resources: Uscreen Uscreen on LinkedIn Uscreen on Facebook PJ on Twitter PJ on LinkedIn PJ on Facebook Mike on YouTube Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Jenny Levine Finke is the founder of Good For You Gluten-Free. As a certified integrative nutrition coach, her blog helps people with celiac disease and gluten sensitivities manage their diet and restore their health. She also founded the Denver Bloggers Club where she hosts monthly workshops and an annual conference. Jenny is the real deal when it comes to growing an audience organically. Today, she shares that expertise with us. In this episode, you'll hear: 1. The backstory of how Jenny built her brand 2. What it's like being a blogger today 3. How to grow a tribe through organic traffic 4. What content creators can do to optimize their content 5. Why you should see other bloggers not as competition but as collaborators 6. How to use Instagram to grow your brand Resources: Good For You Gluten-Free Denver Bloggers Club Jenny on Instagram Jenny on Facebook Mike on YouTube Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Ben Settle is a copywriter who is unabashedly himself. He sends out a weekly paper newsletter called Email Players, a resource that has been very influential for my career over the last few years. Ben writes with a very unique voice and isn't afraid to be polarizing. As someone who runs a 7-figure business doing nothing but writing emails, he knows how to use mockery as a marketing tactic. He shares his expertise on this with us today. In the episode, we talk about: 1. How he got into the copywriting space 2. How he grew his email list without using social media 3. Why mockery is more persuasive than appealing to the mob 4. Politics as the purest form of branding 5. Rhetoric vs. dialectic 6. Why he doesn't ask people to buy 7. The importance of honesty in copywriting Resources: Ben's website Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Dorie Clark has been ranked the #1 Communication Coach in the world. She is also the author of Reinventing You, a book that was very impactful for my career. I met Dorie at a networking event in New York City a few years ago and from then on have been trying to get her on the show. As an expert in self-reinvention and helping others make changes in their lives, I knew she could provide a clear path forward for all of you as she did for me. In this episode, we talk about: 1. Her predictions for the next few years in the workplace 2. Her journey towards entrepreneurship 3. The mindset shift that made her realize she could start a business 4. What makes an interesting story 5. Her newest book, Entrepreneurial You 6. How to stay ahead of the curve in the personal brand world 7. What it takes to write a book Resources: Dorie on Twitter Dorie on LinkedIn Dorie on Facebook Dorie on Instagram Reinventing You Entrepreneurial You Rapid Content Creation Masterclass Mike on YouTube Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

This week, I brought on Joshua and Joanna Scott from Studio 88 to talk more about niches. They have built an incredible marketing agency that is focused on the niche of serving dentists. I got to work on a project with them last year and it was cool to see the work that they do in this unique space. A lot of us struggle with niching down and they've done well in that, so I knew they would have a lot of great stuff to share with us. In the episode, we talk about: 1. Having a "real" business and how they built theirs around a personal brand 2. The process of "niching down" 3. The art of working together as a couple 4. How high-end companies are transitioning to the personal brand world 5. Post-COVID predictions for dentistry 6. Their prep process for working with clients I hope that Joshua and Joanna's real-life story helps you realize what can happen if you niche down. Your business and niche may transition later on, but focusing on one can lead to greater success in your personal brand. Resources: Joshua's Instagram Joanna's Instagram Studio 88's Website Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Andy Storch is a talent development coach, the host of two podcasts, and the founder of the Talent Development Think Tank. He's built a career in the corporate world by using a personal brand, proving it's very possible to succeed in a niche outside of the norm. If you don't want to work with other entrepreneurs and want to go into the corporate space, you'll want to listen to Andy share what he's done and how he's done it. Specifically, he talks about: 1. How he got into the talent development space 2. What first step he took to land clients in his niche 3. How podcasting boosted his success 4. Experiential learning 5. What he thinks about the future of corporate consulting in our changing world This is a topic we don't talk a lot about on the podcast, but we do know the riches are in the niches. Andy has built a unique niche and can help us do the same. Resources: Andy's LinkedIn Talent Development Hot Seat podcast Starve Your Fears: The Andy Storch Show Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Dana Malstaff is an author and the founder of Boss-Mom.com. She's built a multiple 7-figure business by focusing on the one niche of moms. We really connected at an Agents of Change conference where we were both speakers and I soon found out how she was using Facebook groups for her brand. When she showed me I wasn't doing them the right way, I knew I needed to bring her on to teach all of us how to use them correctly. In the episode, we talk about: 1. How Dana built her business 2. The amazing success Boss Mom has had and the strategies Dana implemented to get it to that point 3. The importance of going from teacher mode to facilitator mode 4. Setting boundaries for your Facebook group 5. Establishing brand congruency in your posts 6. Visualizing your group as a city 7. What kinds of questions to ask in the group 8. How to use prompts 9. Facebook groups for paid programs 10. How and when to promote your products in your group 11. The Pie of Engagement There is a ton of great information shared in this episode. If you want to learn how to use a Facebook group to build a community that generates more leads, be sure to extract all the value you can from today's episode. Resources: Get all of Dana's content Boss-Mom.com Boss Mom Facebook group Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

In today's episode, I'm kicking off a series on niches. That can be an unnerving word for a lot of entrepreneurs, so I want to break it down in this episode and the weeks to come. I truly believe that the riches are in the niches. The more we clarify and clean up our marketing, the more successful we will be. To tee this idea up, in this episode I talk about: 1. The only 3 markets we are ever really in and examples of entrepreneurs in each of those markets 2. Taking our focus off the word niche and onto the word focus 3. The 2 types of focuses we can have 4. Accuracy in marketing 5. The danger of subjective language in marketing 6. The 3 things we need to focus on selling The next few episodes are going to be full of great information on niches. Make sure to take the time to soak in everything the guests will share. They prove that we can make our greatest impact by focusing on niches. Resources: Brand You Bootcamp Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Geoff Kullman is an amazing copywriter who helps his clients connect to their audience. He is one of the few writers I completely trust and have even worked with on my own client projects. In this episode, we talk about some of the mistakes entrepreneurs make in connecting with their audience. Being clear isn't enough. At some point, each of us has to learn to tap into emotion to genuinely connect with people. Some of the things we discuss that keep entrepreneurs from doing so are: 1. Talking about themselves way too much without making connection points to their customers 2. Not identifying their client's hopes, values, dream, and goals 3. Being afraid to ask for a sale, even if they truly believe in their offer 4. Not knowing their purpose 5. Failing to build credibility until a crisis occurs I've matured in this space over time and have realized the importance of consistently honing in my marketing skills. If you have a personal brand business but struggle to put words to your values and connect with your audience, listen in to all Geoff has to share. Resources: 5 Mistakes Entrepreneurs Make in Connecting With Their Audience Geoff's Instagram Geoff's Facebook Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Lindsay Hotmire is a messaging coach and copy expert. She helps her clients push pause on the one-size-fits-all formulas so they can present their brands authentically. I know it's hard to find the balance between authenticity and sharing too much, so I wanted to bring Lindsay on to teach us all about it. In this episode, we discuss: 1. How to get in touch with your core identity 2. Worldviews 3. 3 basic questions that help you find your brand's message 4. The Johari window tool 5. The "unbranding" process 6. An authenticity inventory you can take for self-awareness 7. How Lindsay used this information to grow her business 8. Phenomenology 9. What it looks like to differentiate yourself I like frameworks, but authenticity is key to staying in the personal branding game. Listen in to hear all of what Lindsay had to share. Resources: Download Lindsay's Brand Authenticity Guide Lindsay's Instagram Lindsay's LinkedIn Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

There will always be too much to do and not enough time to do it. That is why we need people like Belinda Weaver. She is not only founder of the site Copywrite Matters and host of the Hot Copy Podcast, but an expert at time management, too. We met at The Copywriter's Club IRL conference and began a conversation on how she built a business while raising a family, forcing her to learn how to be the boss of her time. In this episode, we talk about: 1. Belinda's leap to full-time online work 2. Her transition from client work to a strategist role 3. How to repurpose content to free up time 4. The surprising success of her daily email 5. The Pomodoro Technique 6. Making the brain space to delight clients I am definitely going to be putting Belinda's techniques into practice and getting my time management under control. Tune in to win back your time, too. Resources: Sign up for Belinda's daily email Hot Copy podcast Copywrite Matters website Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

I want to be someone who tells human stories. Doing so is a way to humanize this otherwise idealized industry. That's why I wanted to bring my good friend Ray Edwards onto the show. I have known him my whole professional career, as he was the most instrumental person in helping me start and grow my business. His friendship goes far beyond business, though. In today's episode, we just have a normal conversation about life. We discuss: 1. This strange season of reset we're in 2. How little we really know 3. The power of challenging ideas 4. Why we admire people, but have no heroes Be sure to hop on Instagram and let me know what you thought of conversations like these. Resources: The "Only Rookies Write From Scratch" Sales Page Bundle Ray's website Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

A lot of us want to build online courses, but we don't know what it actually takes to make them successful. I'm always looking for a way I can make my courses better because I care about the people who take them. So, in today's episode, Dr. Carrie Rose will be explaining the ins and outs of creating a successful online course. When she first got into the online marketing world, she realized that online courses weren't following the best practices she knew from the world of education and set out to change that conversation. As someone with a PhD and over a decade of experience in public education, she knows what she's talking about. In the episode, she shares: 1. How the human brain does and does not connect to content 2. The cognitive dissonance dance 3. The extremely low completion rate for online courses and how she helps her clients raise it 4. How we can get our students to think critically 5. The importance of creating clearly defined objectives and focus questions 6. The general progression of caring for our students 7. The metrics for measuring the success of an online course 8. How to reduce disorientation for our students Resources: Ofcourse Carrie's Instagram Carrie's Facebook Carrie's Twitter Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

During this pandemic, I've had a lot more time to listen to podcasts. It's a great way to fill the time while giving your eyes a break from screens. I certainly don't have a corner on the market and there are people out there who you can learn a lot about marketing from. These are probably podcasts you haven't heard of, but they will help your business incredibly. Here they are: 1. The Copywriter Club Podcast by Kira Hug and Rob Marsh 2. The Amazing Seller Podcast by Scott Voelker 3. Podcast Strategies for Growing Your Business by Danny Ozment 4. The Business Event Playbook by Lauren Davis 5. Brand on Brands on Brands with Brandon Birkmeyer 6. Pricing is Positioning with Paul Klein 7. The Marketing Your Movement Show with Duane Zingale 8. The Gayla Scrivener Show 9. Creative Chats with Mike Brennan 10. Live Life Rich with Marissa Nehlsen Honorable mention: Fundraising Freedom Podcast with Mary Valloni Make sure to check out of each of these podcasts by clicking the links above. You won't regret gaining all the knowledge they have to give on entrepreneurship, live events, money mindset, building funnels, and even podcasting itself. Resources: Brand You Bootcamp Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Scott Voelker is the founder and host of The Amazing Seller, a top-ranked podcast that helps everyday people start and grow online e-commerce businesses. I met Scott about a year ago at the Puerto Rico masterminds and we talked for hours about life and business. He's in a different internet marketing space than I am, but what he talked about piqued my interest. I've thought about diversifying my income streams in the past, and now more than ever us entrepreneurs need to be considering these things. So, in this episode, Scott explains how to diversify and future proof our businesses. He talks about: 1. The cornerstone that is your email list 2. Evergreen assets and the importance of getting traffic 3. Monetizing our chosen database 4. Starting other brands to diversify your revenue 5. The difference between personal brands and e-commerce 6. How uncomfortable moments show us who we really are and what we really want Resources: The Amazing Seller podcast The Take Action Effect: Proven Steps to Build a Future-Proof Business & Create Your Ultimate Freedom Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Marissa Nehlsen is the founder of a 7-figure financial firm who knows what she's doing with money and mindset. When I met her a couple of years ago while doing consulting work with the John Maxwell team, something struck me about her right away. We worked on some projects together and I came to understand her amazing mindset about money. She knows things about how to get the most out of life and give the most to life that will help us navigate the season we're in. In this episode, we discuss: • How people can shift their mindset about money • Marissa's story and the two pieces of advice that changed her life • The 4 pillars of wealth • The 5 things all entrepreneurs must know • What Olaf teaches us about taking the next right step This is a time when all of us need to be sharing our gifts, not hoarding them. Marissa teaches us just how to do that. Listen in to benefit from all her insight. Resources: Brand You Bootcamp Live Life Rich podcast Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

As with all of life, it's so important right now to get good at the art of reframing the situation. We need to keep asking, "What does this make possible?" For personal brand businesses, the answer is, "A lot." I've been asked over and over if businesses should sell, market, and run ads at this time. So, I've compiled the things I've said in various outlets over the last couple weeks into 5 business and marketing tips to navigate the age of coronavirus: 1. In your marketing, change your language from survival and frustration to the language of adjusting and adapting 2. Jerry McGuire yourself 3. Don't stop selling 4. Don't be afraid to downshift back into what you did before 5. Tater-tots and sawdust Resources: Free 3-Session Brand You Bootcamp Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Steve Kosch is a former broadcaster who now provides professional media training for speakers who want to get into the field. He has had an entrepreneurial spirit his entire life, as well as a lot of experience in the personal branding world. This has equipped him to help others communicate most effectively. Some of the things he shares in this episode include: The importance of considering the audience: know what's in it for them and use their language Why it's best to keep your message short and get to the point The power of the executive presence How to convey energy and credibility Avoiding the overuse of common phrases Steve is a storehouse of knowledge and has helped countless people through his media training. If you've ever wondered how to communicate in a way that draws people in, listen to what he has to say in this episode. Resources: Media Training Network Lost Interview with Zig Ziglar Steve's number: (949) 720-2080 Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Duane Zingale is a digital ad specialist who spends most of his time crafting relationship-based marketing funnels. He helps consultants and coaches build out these systems, loving tech so we don't have to. Duane did this for me by helping me incorporate touchpoints within the automations I already had in place without losing that personal touch. In this episode, he takes us through the LISTEN funnel framework he's developed and seen play out again and again. L: Locate the audience Find out where your customers are hanging out, and go there. Start conversations, ask them questions, and invite them in. I: Invite them to take action Offer to solve a simple problem, and invite your audience to opt-in to receive that solution. S: Survey them Ask your customers where they are struggling the most, and how you can help with that. Their words can become your greatest copy! T: Teach them Pull your customers into your teaching. Demonstrate your methodology and show them why your solution is the way to solve their problems. E: Empower them Move from teaching them to empowering them for the purchase. When people feel empowered, they move towards transformation. N: Nurture them Nurture your tribe's and potential prospect's success. It can take a long time, so keep the movement gaining momentum until other people are championing your movement for you. Resources: The Marketing Your Movement Show Download The LISTEN Funnel Framework Brand You Bootcamp video series Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Wendi Schenkel is a master at e-commerce, having sold over 7 figures worth of merchandise. She has owned her e-commerce business since 2014 and performed tons of research on women's shopping patterns. When she did, she saw the huge opportunity and impact in the market. The 10 commandments of selling to women are what emerged: 1. Women love to buy things... when we think it's our idea 2. Secrets do not make friends 3. Do not let their girlfriends find out that you gave one of them a better deal than you gave her 4. Put it all on the table 5. Communicate early and often and impeccably 6. Women do not want a one night stand 7. Women want to be proud to be seen with you 8. Women want to be heard 9. You guys might think of it as a reputation review, but women call it the backchannel 10. We want to refer our girlfriends to you When Wendi shared this with me my mind was absolutely blown. It completely reframed the way I saw my business and a lot of my clientele. It is completely research-driven, proven, I believe it will be one of the most revolutionary teachings on marketing in the years to come. Resources: Wendi's website Wendi's Facebook It's Not About the Nail Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Rich Brooks is the founder of both an incredible marketing conference and agency: Agents of Change and Take Flight Media. We got to know each other at Social Media Marketing World and really hit it off. I love attending and speaking at live events, but struggle with hosting them, so I asked Rich to come on the show and share his best advice for putting them on successfully. In the episode, he goes through: The importance of starting small Focus on the 3 S's: speakers, sponsors, and seats How to create a digital marketing plan for a live event The power of personally reaching out and inviting people How to market smaller live events that happen more frequently The BARE essentials of building a digital marketing campaign: build, attract, retain, evaluate Check out Rich's new book and all he does with Agents of Change for tons of useful information on SEO and digital marketing. Resources: The Lead Machine: The Small Business Guide to Digital Marketing The Agents of Change podcast Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Kira Hug is the co-founder of The Copywriter Club and host of The Copywriter Club podcast. She helps small business owners sell their ideas, products, services, and programs through copy that creates meaningful conversation. I was personally blown away with how she branded herself and approached personality-based business in such a special way. In this episode, Kira talks about: How she got into copywriting The steps she took to put herself out there and show her personality The process she goes through when she starts working with a client What it looks like for her to write with a client's voice Kira's goal is to help her clients understand themselves and run their businesses through that lens. She also wants to figure out how to best help other copywriters share their voices and get out in their own way, so take the time to listen in and absorb all that she shares. Resources: Kira's website The Copywriter Club Brand You Course videos on preview Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

In the past, I worked hard, but I wasn't working smart. In my time in the personal branding world, I've learned a lot about working most efficiently, as well as what keeps many online business owners from generating the income they want. Here are 7 of those things: 1. They've got the wrong things on their calendars. 2. They haven't learned the next critical skill. 3. They're not clear on their anchor offer. 4. They're not getting paid for the same product or service more than once. 5. They're creating the wrong content for the wrong people. 6. They don't know their numbers. 7. They don't have a true product suite. To address these issues, I've come up with a social media strategy that combats them and allows me to create a lot less original content. I follow these steps: 1. Tweet several quotes over 2 weeks. 2. Review which quotes got the greatest engagement. 3. Create an Instagram graphic of that quote. 4. Create a Facebook post of that quote. 5. Write a blog post that features that quote. 6. Send my email list that blog post or create a podcast episode out of it. Practice these general principles and join my free webinar, and you'll be well on your way to working smarter and getting the income you desire. Resources: -Six-Figure Revenue Roadmap: www.MikeKim.com/6-fig-roadmap Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Most business owners don't know the difference between a copyright, trademark, and patent, and therefore have no protection over their intellectual property. The cliché is true: we don't know what we don't know. So, I invited my attorney and fellow entrepreneur Steven Thrasher onto the show today to walk through all of this for us. He explains: • What intellectual property in general, and trademarks and copyrights specifically, are. • Why and when we would want to call an intellectual property attorney. • The key differences between planners, procrastinators, and panickers. • The best plan to follow in protecting our intellectual property. If you've ever wondered if you're doing something that might make you liable or if someone could steal your stuff, listen up. Resources mentioned in the episode: US Patent and Trademark Office: https://www.uspto.gov/ Domain name checker: https://www.namecheckr.com/ Steven's "7 Deadly Sins" that online business owners commit: http://www.youronlinecastle.com Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

I met Zach Benson at a Puerto Rico Mastermind hosted by Mark Wade last year and we hit it off immediately. He's not only an incredible entrepreneur, but a really likeable guy, too. He uses social media to build and cultivate relationships with people and has truly mastered the art of outreach. In this episode, Zach shares with us some his past, including his history as a break dancer and the injury that eventually led him to Instagram. He also goes into his tactics for cultivating relationships and building a social media following, including: #1. The importance of creating and reposting great content. #2. The power of shout outs and connecting with people on social media. #3. What expressing genuine interest in others, complimenting them, and making them feel valued can do. Throughout the past year of traveling and speaking with Zach, I've learned so much about the art of outreach and the beauty of connection. Listen in for a transformation in your business and life. Link to Zach's Instagram: https://www.instagram.com/zachvacay/ Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Grant Baldwin is a full-time professional speaker who has coached over 2,000 other speakers on what has worked for him. He just released his new book, The Successful Speaker, which outlines the five steps for booking gigs, getting paid, and building your platform. From his roots as a youth pastor to his time speaking at over 60 gigs a year, Grant has a lot of wisdom to share about being a successful speaker. In today's episode, he talks about: • Picking an audience and a topic—why it's better to be a steak house than a buffet. • Validating your niche before getting into the marketplace. • Transitioning to a new market. • What you need to start out in the professional speaking world. • How to know how much to charge, and when it's okay to speak for free. • Building a brand beyond the stage. If you've ever dreamed of making a living by speaking, you'll want to listen in and hear what Grant has to say. Resources: -The Successful Speaker: https://www.amazon.com/Successful-Speaker-Booking-Building-Platform/dp/0801094089 -National Speakers Bureau: https://nationalspeakers.com/ -Grant's free speaking fee calculator: https://thespeakerlab.typeform.com/to/mKgF8q Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Nick Cavuoto is a business coach, paid media expert, and storyteller who specializes in personal branding and social media. He has a seven-figure agency, corporate market experience, and has taken what he's learned and put it into paid marketing strategies. Nick set my own social media strategy on a different trajectory when I couldn't execute it in the way I wanted. In this episode, he shares his secrets on what it takes to get attention and exposure for our brands on social media. His top two are: #1. Micro-content: 15-second to 1-minute clips of the best moments from longer pieces of macro-content. #2. Omnipresence: the ability to be everywhere, multidimensional, and seen in multiple different ways on multiple different social media platforms. Nick also talks about the 13 pieces of content that helped me and so many others approach marketing on social media in a strategic way. These are: #1. Personal story. #2. Personal philosophy. #3. Lifestyle posts. #4. Sharing authority. #5. Results and training. #6. Process and method. #7. Pain or problem. #8. PR. #9. Celebrity. #10. Case studies and testimonials. #11. Question #12. Invite and ask. #13. Solution or application For more from Nick, follow him on social media and get his free 13 Pieces of Content download with these links: Instagram: https://www.instagram.com/nickcavuoto/ Facebook: https://www.facebook.com/nickcavuoto/ Twitter: https://twitter.com/nickcavuoto 13 Pieces of Content: https://docs.google.com/document/d/1Farfu6UPf5I1mNes68bbRrgpTG87rUZlC9lwtlDpO5Q/edit *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

I've always had an interest in the way that people think—the successful and the not so much. This led me to analyze my own thinking, and I noticed that I didn't think like an entrepreneur. I realized that I needed to grow in my mindset. That's where Napoleon Hill's book Think and Grow Rich came in. His principles messed with my head in the best way. He taught me that success goes to those who becomes success-conscious. Here are the 6 steps he outlines to think and grow rich: #1. Determine the exact amount of money you want. #2. Determine exactly what you intend to give in return. #3. Have a definite date. #4. Have a definite plan. #5. Wrap all this up into a clear, concise statement. #6. Read your written statement aloud twice daily—once before bed, once after you wake up in the morning—and as you read, see, feel, and believe yourself to already be in possession of that money. It is that 6th step that we can't forget. None of the other steps will matter if we aren't repeating the statement to ourselves with emotion attached to it. Links in today's episodes: Think and Grow Rich: https://www.amazon.com/dp/B0817HHZH4/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 Paul Martinelli's Think and Grow Rich study: https://www.yourempowered.life/tagr2020 The Missing Chapters: https://www.amazon.com/Missing-Chapters-epilogue-Principles-publication/dp/1706244452 *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Paul Martinelli is an entrepreneur, speaker, mentor, trainer, and the president of The John Maxwell Team. Not only has he won multiple awards and accolades for his work in the personal development space, but he has also been one of the most influential people in my own life. In today's episode, Paul walks us through his personal story, as well as his philosophy of partnering up, collaborating across, and mentoring around. He talks about: #1. The power of overcoming limiting beliefs, challenging convictions, and changing mindsets. #2. The index card challenge. #3. The difference between partnering, collaborating, and mentoring. #4. Tithing: the 10% that always hurts. I've applied these principles so many times over the years and they have framed the way I do business and approach relationships. No matter where you are on your entrepreneurial journey, Paul's wisdom will help you incredibly on your way. Resources: The Missing Chapters: An Epilogue to Think and Grow Rich Paul's free training on Think and Grow Rich Connect with Paul: • Web: https://paulmartinelli.net/ • Facebook: https://www.facebook.com/paul.martinelli/ • LinkedIn: https://www.linkedin.com/in/paulmartinelli • Twitter https://twitter.com/martinellicoach *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

I've said it before and I'll say it again: marketing isn't about closing a sale; it's about opening a relationship. And the About You page, as one of your most effective marketing tools, must be written with that purpose in mind. We want to open a relationship with the readers by showing them what our story can do for them. Here are the 5 steps to doing so from the perspective of the reader: #1. Tell me what your business is about. #2. Tell me when to expect certain pieces of content. #3. Tell me to subscribe or opt-in to your channel and/or resources (i.e. your email list). #4. Tell me what content to engage in first (i.e. specific blog posts). #5. Then tell me your personal story and invite me to take a next step. I've had great results with this formula, and know you will too. For the free PDF outlining all of the information talked about in this episode, head to http://www.mikekim.com\aboutpage. And for further reference, see my About page at https://mikekim.com/about/. *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

In our personal brands, many of us launch things quickly without taking the time to plan our annual marketing strategies. However, as we begin the new year and want to start off on the right foot, it is integral to get this solidified. Here are a few things I talk about in this episode to get you started: #1. How to create a gap between campaigns. There are times when we need to turn down both the velocity (the speed at which new content comes out) and the volume (how much content you're putting out) of our personal brands. You are allowed to have some experimental time, and you may even see your income increase when you do. #2. The difference between ripples and waves Pebbles are the little things we do every day, while big rocks create waves. Our marketing strategies can't be based on the hope that something will go viral, so we must throw those big rocks into the pond. #3. Past annual marketing campaigns I also give some examples from my own experiences, both of starting off in the personal branding world, and including my marketing strategy for last year. *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Matthew Kimberley is the author of the profane and shouty guide to personal development, How To Get A F*cking Grip. Recently, Matthew and I shared the stage at Todd Herman's PerformanceCon in San Diego, and while Matthew is one of my favorite email copywriters and personal brands (really, you should check out https://matthewkimberley.com/ to see how he brands himself) –– he's also one of the most interesting people I've met in the past year. Note: because of the title of Matthew's book, this episode naturally has some light profanity in it. If that upsets you, don't tune in. We discuss everything from how to write delightful emails, how to random ideas such as: If you find that the grass is often greener, it's time to buy some fertilizer. Advancement and progress are what keeps civilization civilized. But they're also what gave us nuclear weapons and daytime TV. Some have it worse than others. Some of us were born in the arse-end of the country to a family of inbred petty criminals with facial tattoos and Neolithic attitudes to women and literacy. What a way to start the new year on the podcast :-) Links From Today's Episode: How To Get A F*cking Grip (book) matthewkimberley.com EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Nancy Duarte is a communication expert who has been featured in Fortune, Time Magazine, Forbes, Fast Company, LA Times, and on CNN. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture. As a persuasion expert, she cracked the code for effectively incorporating story patterns into business communications. In this interview you'll learn: How she defines story in relation to communicating data How to transform numbers into inspirational narratives to drive action and get results Storytelling techniques to make your data come to life A Data Point of View (DataPOV): what it is, why you need it and how to craft one Slidedocs™: what they are, when to use them and why they are so much better than PowerPoint to effectively convey your message What she has learned and can share with you from her analysis of the thousands of slides she built from multiple brands in a cross-section of industries: consumer, hardware, software, social media, search, biotechnology, finance and consultancies and more Links From Today's Episode: DataStory (book) Duarte.com EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

The "marketing your personal brand online" space is starting to mature, and I'm predicting several trends as we head into yet another year. A sneak peak: A clearer distinction between Education + Implementation Microcontent Marketing, made human Experience marketing No more "cupcakes" You'll also get a glimpse into how I'm seeing some well-known brands niche (and innovate) in their market. Links From Today's Episode: CopyProof Workshop in San Diego (2/27-28) Lauren Davis, on Instagram Nick Cavuoto, on microcontent Geoff Kullman, on copywriting RocketFuel (book) EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Mary Valloni, fundraising consultant and author of Fundraising Freedom, is on a mission to end the lack and scarcity mindset in the nonprofit sector. She educates, encourages and empowers startup and stuck nonprofit leaders to raise the funds they need to fulfill their mission. In this session, Mary shares some practical tips she has used to fund nonprofits from small organizations all the way up to groups like the American Cancer Society, the ALS Association, and the Special Olympics. Mary's Resources: Free Training on How To Host A Signature Fundraising Event 7 Step Roadmap To Get Fully Funded Fundraising Freedom (book) Fundraising Freedom Podcast EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Susie Miller is a speaker, coach, and author of the best-selling book Listen, Learn, Love: How to Dramatically Improve Your Relationships in 30 Days or Less. Whether you're looking to improve your relationship with your spouse, navigate difficult conversations at work, or connect on a deeper level with friends and family, Susie's session will help you learn simple, practical, proven techniques for improving any relationship in your life. Susie's Resources: Listen, Learn Love (book) Connect With Susie Miller Online: Web: susiemiller.com Instagram: @susiemiller5 EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

The benefits of practicing gratitude are nearly endless. Research by UC Davis psychologist Robert Emmons shows that simply keeping a gratitude journal can increase well-being. A few things I've learned about gratitude: Gratitude is a skill, and skills can be learned. When it comes to gratitude, small is the new big. Gratitude removes you from the trance of unworthiness. Gratitude moves you away from I-ing and My-ing. Gratitude allows us to change the inner thermostat. A few books that have really helped me on this journey: The Big Leap, by Gay Hendricks Radical Acceptance, by Tara Brach For more information on my CopyProof workshop: mikekimworkshops.com EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Kristina Hoyer is my personal wellness and mindset coach, and working with her in these five areas have completely transformed my well being: Sleep Nutrition Movement Rest Nature These simple changes have dramatically improved how I feel, work, and move –– and I attribute my emotional well-being and greater levels of happiness to working with Kristina. Tune in for practical tips on getting your mind and body on the same team so that you can take care of the engine that drives your business: you! Resources: Three Steps To A Better Morning [guide] How to Fight Anxiety while Networking [guide] Connect with Kristina Hoyer online: Web: mshoyer.com Instagram: @ms_hoyer EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com